WO2010030116A3 - 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 - Google Patents

검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Download PDF

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Publication number
WO2010030116A3
WO2010030116A3 PCT/KR2009/005108 KR2009005108W WO2010030116A3 WO 2010030116 A3 WO2010030116 A3 WO 2010030116A3 KR 2009005108 W KR2009005108 W KR 2009005108W WO 2010030116 A3 WO2010030116 A3 WO 2010030116A3
Authority
WO
WIPO (PCT)
Prior art keywords
search advertisement
auctioning
billing
recording medium
computer
Prior art date
Application number
PCT/KR2009/005108
Other languages
English (en)
French (fr)
Other versions
WO2010030116A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
정하녕
Original Assignee
엔에이치엔비즈니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020080088748A external-priority patent/KR20100030006A/ko
Priority claimed from KR1020080091074A external-priority patent/KR101088210B1/ko
Priority claimed from KR1020080091809A external-priority patent/KR101035821B1/ko
Application filed by 엔에이치엔비즈니스플랫폼 주식회사 filed Critical 엔에이치엔비즈니스플랫폼 주식회사
Priority to US13/063,154 priority Critical patent/US20110251901A1/en
Priority to JP2011526809A priority patent/JP2012502388A/ja
Publication of WO2010030116A2 publication Critical patent/WO2010030116A2/ko
Publication of WO2010030116A3 publication Critical patent/WO2010030116A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

본 발명은 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체에 관한 것이다. 본 발명의 일 태양에 따르면, 네트워크 상에서 검색 광고에 대한 경매를 수행하기 위한 방법으로서, 광고주 연산 장치로부터 검색 광고에 대한 입찰 정보 - 상기 입찰 정보는 검색 키워드, 상기 검색 광고가 게재될 시간 및 상기 검색 광고에 대한 입찰가에 관한 정보를 포함함 - 를 수신하는 단계, 상기 검색 광고가 게재될 시간 중의 소정의 시간 구간에 있어서, 그에 대응하는 입찰가의 액수에 기초하여 상기 검색 광고의 게재 위치 및/또는 게재 순서를 결정하는 단계, 및 상기 소정의 시간 구간 동안 상기 결정된 게재 위치 및/또는 게재 순서에 따라 상기 검색 광고를 게재하는 단계를 포함하는 방법이 제공된다.
PCT/KR2009/005108 2008-09-09 2009-09-09 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 WO2010030116A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US13/063,154 US20110251901A1 (en) 2008-09-09 2009-09-09 Method for auctioning and billing for search advertisement, system, and computer-readable recording medium
JP2011526809A JP2012502388A (ja) 2008-09-09 2009-09-09 検索広告に関する競売および課金するための方法、システムおよびコンピュータ読み出し可能な記録媒体

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
KR1020080088748A KR20100030006A (ko) 2008-09-09 2008-09-09 광고 트래픽에 따른 보상을 제공하는 광고 제공 방법 및 시스템
KR10-2008-0088748 2008-09-09
KR1020080091074A KR101088210B1 (ko) 2008-09-17 2008-09-17 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
KR10-2008-0091074 2008-09-17
KR10-2008-0091809 2008-09-18
KR1020080091809A KR101035821B1 (ko) 2008-09-18 2008-09-18 Ｃｐｔ 검색 광고에 대한 입찰 요청을 제한하기 위한 방법,시스템 및 컴퓨터 판독 가능한 기록 매체

Publications (2)

Publication Number Publication Date
WO2010030116A2 WO2010030116A2 (ko) 2010-03-18
WO2010030116A3 true WO2010030116A3 (ko) 2010-06-24

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/005108 WO2010030116A2 (ko) 2008-09-09 2009-09-09 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Country Status (3)

Country Link
US (1) US20110251901A1 (ko)
JP (1) JP2012502388A (ko)
WO (1) WO2010030116A2 (ko)

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JP2012502388A (ja) 2012-01-26
US20110251901A1 (en) 2011-10-13
WO2010030116A2 (ko) 2010-03-18

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