WO2006091970A3 - System and method to merge pay-for-performance advertising models - Google Patents

System and method to merge pay-for-performance advertising models Download PDF

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Publication number
WO2006091970A3
WO2006091970A3 PCT/US2006/007047 US2006007047W WO2006091970A3 WO 2006091970 A3 WO2006091970 A3 WO 2006091970A3 US 2006007047 W US2006007047 W US 2006007047W WO 2006091970 A3 WO2006091970 A3 WO 2006091970A3
Authority
WO
WIPO (PCT)
Prior art keywords
pay
price information
advertisements
type
embodiment
Prior art date
Application number
PCT/US2006/007047
Other languages
French (fr)
Other versions
WO2006091970A2 (en
Inventor
Ebbe Altberg
Scott Faber
Mark Halstead
Der Linden Sean Van
Original Assignee
Ebbe Altberg
Scott Faber
Mark Halstead
Utbk Inc
Der Linden Sean Van
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US65663705P priority Critical
Priority to US60/656,637 priority
Priority to US11/077,516 priority
Priority to US11/077,516 priority patent/US9202219B2/en
Application filed by Ebbe Altberg, Scott Faber, Mark Halstead, Utbk Inc, Der Linden Sean Van filed Critical Ebbe Altberg
Publication of WO2006091970A2 publication Critical patent/WO2006091970A2/en
Publication of WO2006091970A3 publication Critical patent/WO2006091970A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisment of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a per per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
PCT/US2006/007047 2005-02-16 2006-02-27 System and method to merge pay-for-performance advertising models WO2006091970A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US65663705P true 2005-02-25 2005-02-25
US60/656,637 2005-02-25
US11/077,516 2005-03-09
US11/077,516 US9202219B2 (en) 2005-02-16 2005-03-09 System and method to merge pay-for-performance advertising models

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
EP06736377A EP1880340A4 (en) 2005-02-25 2006-02-27 System and method to merge pay-for-performance advertising models
CA 2599371 CA2599371A1 (en) 2005-02-25 2006-02-27 System and method to merge pay-for-performance advertising models

Publications (2)

Publication Number Publication Date
WO2006091970A2 WO2006091970A2 (en) 2006-08-31
WO2006091970A3 true WO2006091970A3 (en) 2007-11-22

Family

ID=36928134

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/007047 WO2006091970A2 (en) 2005-02-16 2006-02-27 System and method to merge pay-for-performance advertising models

Country Status (3)

Country Link
EP (1) EP1880340A4 (en)
CA (1) CA2599371A1 (en)
WO (1) WO2006091970A2 (en)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7729938B2 (en) 1999-03-22 2010-06-01 Utbk, Inc. Method and system to connect consumers to information
US8700461B2 (en) 2004-05-04 2014-04-15 Ingenio Llc Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
US8837698B2 (en) 2003-10-06 2014-09-16 Yp Interactive Llc Systems and methods to collect information just in time for connecting people for real time communications
US8843392B2 (en) 2001-03-13 2014-09-23 Yp Interactive Llc Apparatus and method for recruiting, communicating with, and paying participants of interactive advertising
US9277019B2 (en) 2007-06-18 2016-03-01 Yellowpages.Com Llc Systems and methods to provide communication references to connect people for real time communications
US9462121B2 (en) 2007-02-22 2016-10-04 Yellowpages.Com Llc Systems and methods to confirm initiation of a callback

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7428497B2 (en) 2003-10-06 2008-09-23 Utbk, Inc. Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
US7366683B2 (en) 2003-10-06 2008-04-29 Utbk, Inc. Methods and apparatuses for offline selection of pay-per-call advertisers
US9984377B2 (en) 2003-10-06 2018-05-29 Yellowpages.Com Llc System and method for providing advertisement
US8599832B2 (en) 2005-09-28 2013-12-03 Ingenio Llc Methods and apparatuses to connect people for real time communications via voice over internet protocol (VOIP)
US7979308B2 (en) 2005-03-03 2011-07-12 Utbk, Inc. Methods and apparatuses for sorting lists for presentation
US8831987B2 (en) * 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
US9026515B2 (en) 2007-06-18 2015-05-05 Yellowpages.Com Llc Systems and methods to provide communication references from different sources to connect people for real time communications

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
US20040107137A1 (en) * 2001-11-30 2004-06-03 Skinner Christopher J. Automated web ranking bid management account system

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6944447B2 (en) * 2001-04-27 2005-09-13 Accenture Llp Location-based services
EP1466468B1 (en) * 2001-10-03 2006-08-02 Accenture Global Services GmbH Multi-modal messaging and callback with service authorizer and virtual customer database

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040107137A1 (en) * 2001-11-30 2004-06-03 Skinner Christopher J. Automated web ranking bid management account system
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1880340A2 *

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7729938B2 (en) 1999-03-22 2010-06-01 Utbk, Inc. Method and system to connect consumers to information
US8843392B2 (en) 2001-03-13 2014-09-23 Yp Interactive Llc Apparatus and method for recruiting, communicating with, and paying participants of interactive advertising
US8837698B2 (en) 2003-10-06 2014-09-16 Yp Interactive Llc Systems and methods to collect information just in time for connecting people for real time communications
US8700461B2 (en) 2004-05-04 2014-04-15 Ingenio Llc Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
US9462121B2 (en) 2007-02-22 2016-10-04 Yellowpages.Com Llc Systems and methods to confirm initiation of a callback
US9277019B2 (en) 2007-06-18 2016-03-01 Yellowpages.Com Llc Systems and methods to provide communication references to connect people for real time communications

Also Published As

Publication number Publication date
WO2006091970A2 (en) 2006-08-31
EP1880340A4 (en) 2011-07-20
CA2599371A1 (en) 2006-08-31
EP1880340A2 (en) 2008-01-23

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