EP1880340A4 - System and method to merge pay-for-performance advertising models - Google Patents

System and method to merge pay-for-performance advertising models

Info

Publication number
EP1880340A4
EP1880340A4 EP06736377A EP06736377A EP1880340A4 EP 1880340 A4 EP1880340 A4 EP 1880340A4 EP 06736377 A EP06736377 A EP 06736377A EP 06736377 A EP06736377 A EP 06736377A EP 1880340 A4 EP1880340 A4 EP 1880340A4
Authority
EP
European Patent Office
Prior art keywords
merge
pay
advertising models
performance advertising
performance
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06736377A
Other languages
German (de)
French (fr)
Other versions
EP1880340A2 (en
Inventor
Der Linden Sean Van
Scott Faber
Mark Halstead
Ebbe Altberg
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
YellowPages com LLC
Original Assignee
UTBK Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/077,516 external-priority patent/US9202219B2/en
Application filed by UTBK Inc filed Critical UTBK Inc
Publication of EP1880340A2 publication Critical patent/EP1880340A2/en
Publication of EP1880340A4 publication Critical patent/EP1880340A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
EP06736377A 2005-02-25 2006-02-27 System and method to merge pay-for-performance advertising models Withdrawn EP1880340A4 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US65663705P 2005-02-25 2005-02-25
US11/077,516 US9202219B2 (en) 2005-02-16 2005-03-09 System and method to merge pay-for-performance advertising models
PCT/US2006/007047 WO2006091970A2 (en) 2005-02-25 2006-02-27 System and method to merge pay-for-performance advertising models

Publications (2)

Publication Number Publication Date
EP1880340A2 EP1880340A2 (en) 2008-01-23
EP1880340A4 true EP1880340A4 (en) 2011-07-20

Family

ID=36928134

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06736377A Withdrawn EP1880340A4 (en) 2005-02-25 2006-02-27 System and method to merge pay-for-performance advertising models

Country Status (3)

Country Link
EP (1) EP1880340A4 (en)
CA (1) CA2599371A1 (en)
WO (1) WO2006091970A2 (en)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6223165B1 (en) 1999-03-22 2001-04-24 Keen.Com, Incorporated Method and apparatus to connect consumer to expert
US20020133402A1 (en) 2001-03-13 2002-09-19 Scott Faber Apparatus and method for recruiting, communicating with, and paying participants of interactive advertising
US7428497B2 (en) 2003-10-06 2008-09-23 Utbk, Inc. Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
US9105032B2 (en) 2007-05-03 2015-08-11 Yellowpages.Com Llc Systems and methods to provide advertisements for real time communications
US9984377B2 (en) 2003-10-06 2018-05-29 Yellowpages.Com Llc System and method for providing advertisement
US10425538B2 (en) 2003-10-06 2019-09-24 Yellowpages.Com Llc Methods and apparatuses for advertisements on mobile devices for communication connections
US8837698B2 (en) 2003-10-06 2014-09-16 Yp Interactive Llc Systems and methods to collect information just in time for connecting people for real time communications
US7424442B2 (en) 2004-05-04 2008-09-09 Utbk, Inc. Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
US7366683B2 (en) 2003-10-06 2008-04-29 Utbk, Inc. Methods and apparatuses for offline selection of pay-per-call advertisers
US7979308B2 (en) 2005-03-03 2011-07-12 Utbk, Inc. Methods and apparatuses for sorting lists for presentation
US8599832B2 (en) 2005-09-28 2013-12-03 Ingenio Llc Methods and apparatuses to connect people for real time communications via voice over internet protocol (VOIP)
US9317855B2 (en) 2006-10-24 2016-04-19 Yellowpages.Com Llc Systems and methods to provide voice connections via local telephone numbers
US8831987B2 (en) * 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
US8451825B2 (en) 2007-02-22 2013-05-28 Utbk, Llc Systems and methods to confirm initiation of a callback
US9026515B2 (en) 2007-06-18 2015-05-05 Yellowpages.Com Llc Systems and methods to provide communication references from different sources to connect people for real time communications
US9277019B2 (en) 2007-06-18 2016-03-01 Yellowpages.Com Llc Systems and methods to provide communication references to connect people for real time communications
WO2017132087A1 (en) 2016-01-25 2017-08-03 nToggle, Inc. Platform for programmatic advertising
WO2020014712A1 (en) 2018-07-13 2020-01-16 Pubwise, LLLP Digital advertising platform with demand path optimization

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020160766A1 (en) * 2001-04-27 2002-10-31 Portman Eric A. Location-based services
WO2003030507A2 (en) * 2001-10-03 2003-04-10 Accenture Global Services Gmbh Multi-modal messaging and callback with service authorizer and virtual customer database

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7363254B2 (en) * 2001-11-30 2008-04-22 Skinner Christopher J Automated web ranking bid management account system
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020160766A1 (en) * 2001-04-27 2002-10-31 Portman Eric A. Location-based services
WO2003030507A2 (en) * 2001-10-03 2003-04-10 Accenture Global Services Gmbh Multi-modal messaging and callback with service authorizer and virtual customer database

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
No further relevant documents disclosed *

Also Published As

Publication number Publication date
WO2006091970A3 (en) 2007-11-22
CA2599371A1 (en) 2006-08-31
WO2006091970A2 (en) 2006-08-31
EP1880340A2 (en) 2008-01-23

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