WO2010032928A3 - 입찰 시작가를 이용한 광고 제공 방법 및 시스템 - Google Patents

입찰 시작가를 이용한 광고 제공 방법 및 시스템 Download PDF

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Publication number
WO2010032928A3
WO2010032928A3 PCT/KR2009/004858 KR2009004858W WO2010032928A3 WO 2010032928 A3 WO2010032928 A3 WO 2010032928A3 KR 2009004858 W KR2009004858 W KR 2009004858W WO 2010032928 A3 WO2010032928 A3 WO 2010032928A3
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WO
WIPO (PCT)
Prior art keywords
bid price
advertisement
keyword
opening bid
providing
Prior art date
Application number
PCT/KR2009/004858
Other languages
English (en)
French (fr)
Other versions
WO2010032928A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
정하녕
Original Assignee
엔에이치엔비즈니스플랫폼(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020080091542A external-priority patent/KR101028672B1/ko
Priority claimed from KR1020080095341A external-priority patent/KR20100035948A/ko
Application filed by 엔에이치엔비즈니스플랫폼(주) filed Critical 엔에이치엔비즈니스플랫폼(주)
Priority to US13/119,389 priority Critical patent/US20110246302A1/en
Priority to JP2011527741A priority patent/JP2012503246A/ja
Publication of WO2010032928A2 publication Critical patent/WO2010032928A2/ko
Publication of WO2010032928A3 publication Critical patent/WO2010032928A3/ko

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

입찰 시작가를 이용한 광고 제공 방법 및 시스템을 개시한다. 광고 제공 방법은 키워드에 대한 최소 클릭당 비용 및 상기 키워드에 대한 기대 클릭수에 기초하여 키워드 별 입찰 시작가를 결정하는 단계, 광고주로부터 입력되는 단위시간당 입찰가에 기초하여 상기 광고주의 광고가 노출될 영역을 결정하는 단계 및 상기 영역을 통해 상기 광고주의 광고를 제공하는 단계를 포함한다. 여기서, 상기 단위시간당 입찰가는 상기 키워드 별 입찰 시작가 이상의 값을 갖는다.
PCT/KR2009/004858 2008-09-18 2009-09-17 입찰 시작가를 이용한 광고 제공 방법 및 시스템 WO2010032928A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US13/119,389 US20110246302A1 (en) 2008-09-18 2009-09-17 Method and system for providing advertisement using opening bid price
JP2011527741A JP2012503246A (ja) 2008-09-18 2009-09-17 入札開始価格を利用した広告提供方法及びシステム

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR1020080091542A KR101028672B1 (ko) 2008-09-18 2008-09-18 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
KR10-2008-0091542 2008-09-18
KR1020080095341A KR20100035948A (ko) 2008-09-29 2008-09-29 입찰 시작가를 이용한 광고 제공 방법 및 시스템
KR10-2008-0095341 2008-09-29

Publications (2)

Publication Number Publication Date
WO2010032928A2 WO2010032928A2 (ko) 2010-03-25
WO2010032928A3 true WO2010032928A3 (ko) 2010-07-22

Family

ID=42039981

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/004858 WO2010032928A2 (ko) 2008-09-18 2009-09-17 입찰 시작가를 이용한 광고 제공 방법 및 시스템

Country Status (3)

Country Link
US (1) US20110246302A1 (ko)
JP (1) JP2012503246A (ko)
WO (1) WO2010032928A2 (ko)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
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US10255608B2 (en) * 2010-05-05 2019-04-09 Excalibur Ip, Llc Bid landscape tool
US20140172615A1 (en) * 2012-12-13 2014-06-19 Christopher R. Major Method for Transparent and Fair Resource Distribution
US10628858B2 (en) * 2013-02-11 2020-04-21 Facebook, Inc. Initiating real-time bidding based on expected revenue from bids
US10438300B2 (en) 2013-08-19 2019-10-08 Facebook, Inc. Pricing advertisements presented by a client device in a limited functionality state
CN105046529A (zh) * 2015-07-30 2015-11-11 华南理工大学 一种移动广告作弊识别方法
KR101857100B1 (ko) * 2017-04-28 2018-05-11 (주)코이스 방문자의 체류 시간에 기초한 광고 입찰가 조절 방법, 이를 위한 광고 입찰 서버 및 기록 매체
CN112016947B (zh) * 2019-05-31 2023-08-15 百度在线网络技术（北京）有限公司 广告位分配方法、装置、设备及存储介质
CN112561554B (zh) * 2019-09-26 2023-07-28 腾讯科技（深圳）有限公司 确定待展示的多媒体资源方法、装置、服务器及存储介质

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US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20040092239A (ko) * 2003-04-25 2004-11-03 엔에이치엔(주) 검색어 입찰을 통한 인터넷 검색 결과 제공 방법 및 시스템
KR20050106444A (ko) * 2003-02-21 2005-11-09 오버츄어 서비시즈, 인크. 경매에 기초한 인터넷 검색에서 항목에 대한 클릭당 최저가격을 결정하기 위한 방법 및 장치
KR20070018855A (ko) * 2004-02-19 2007-02-14 서치테리아 가부시끼가이샤 정보 제공 시스템, 그 방법 및 기록 매체
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법

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US20050021440A1 (en) * 2003-04-04 2005-01-27 Scott Dresden Integrated dynamic pricing and procurement support for e-commerce advertising channels
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Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20050106444A (ko) * 2003-02-21 2005-11-09 오버츄어 서비시즈, 인크. 경매에 기초한 인터넷 검색에서 항목에 대한 클릭당 최저가격을 결정하기 위한 방법 및 장치
KR20040092239A (ko) * 2003-04-25 2004-11-03 엔에이치엔(주) 검색어 입찰을 통한 인터넷 검색 결과 제공 방법 및 시스템
KR20070018855A (ko) * 2004-02-19 2007-02-14 서치테리아 가부시끼가이샤 정보 제공 시스템, 그 방법 및 기록 매체
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법

Also Published As

Publication number Publication date
WO2010032928A2 (ko) 2010-03-25
JP2012503246A (ja) 2012-02-02
US20110246302A1 (en) 2011-10-06

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