WO2010016731A3 - 광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템 - Google Patents

광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템 Download PDF

Info

Publication number
WO2010016731A3
WO2010016731A3 PCT/KR2009/004386 KR2009004386W WO2010016731A3 WO 2010016731 A3 WO2010016731 A3 WO 2010016731A3 KR 2009004386 W KR2009004386 W KR 2009004386W WO 2010016731 A3 WO2010016731 A3 WO 2010016731A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement exposure
weighted values
accord
exposure order
advertisements
Prior art date
Application number
PCT/KR2009/004386
Other languages
English (en)
French (fr)
Other versions
WO2010016731A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
Original Assignee
엔에이치엔비즈니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엔에이치엔비즈니스플랫폼 주식회사 filed Critical 엔에이치엔비즈니스플랫폼 주식회사
Publication of WO2010016731A2 publication Critical patent/WO2010016731A2/ko
Publication of WO2010016731A3 publication Critical patent/WO2010016731A3/ko

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템을 개시한다. 광고 제공 방법은 광고주로부터 입력된 입찰가에 기초하여 상기 광고주의 광고에 대한 광고노출순위를 결정하는 단계, 상기 입찰가에 상기 광고노출순위에 따른 가중치를 부여하는 단계, 해당 광고노출순위로 상기 광고를 노출하는 단계 및 상기 가중치가 부여된 입찰가에 기초하여 상기 광고의 노출에 따른 광고비를 계산하는 단계를 포함한다.
PCT/KR2009/004386 2008-08-05 2009-08-05 광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템 WO2010016731A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020080076438A KR101041726B1 (ko) 2008-08-05 2008-08-05 광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템
KR10-2008-0076438 2008-08-05

Publications (2)

Publication Number Publication Date
WO2010016731A2 WO2010016731A2 (ko) 2010-02-11
WO2010016731A3 true WO2010016731A3 (ko) 2010-06-10

Family

ID=41664101

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/004386 WO2010016731A2 (ko) 2008-08-05 2009-08-05 광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템

Country Status (2)

Country Link
KR (1) KR101041726B1 (ko)
WO (1) WO2010016731A2 (ko)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101703079B1 (ko) * 2011-10-18 2017-02-06 네이버 주식회사 광고에 대한 적립률을 차등 적용하여 사용자에게 제공하는 적립금 관리 시스템 및 방법
KR101427463B1 (ko) * 2012-06-22 2014-08-11 에스케이씨앤씨 주식회사 사용자와 모바일 기기 간의 연관상태에 기반한 차등적 광고 제공 방법 및 시스템
KR101324106B1 (ko) * 2012-07-26 2013-10-31 김수현 클라이언트의 위치에 연동하는 광고의 노출순위 관리장치 및 관리방법
KR102509936B1 (ko) * 2018-05-08 2023-03-15 (주)커넥트온 사용 만료 시점이 지정된 만기 대상에 대한 광고솔루션 시스템 및 그 방법
CN108898421B (zh) * 2018-06-05 2022-04-22 北京奇艺世纪科技有限公司 一种广告投放方法、装置及电子设备
CN111681036B (zh) * 2020-04-30 2023-12-08 有米科技股份有限公司 广告活跃度的预估实现方法及装置
CN112884529B (zh) * 2021-03-24 2024-04-26 杭州网易云音乐科技有限公司 一种广告竞价方法、装置、设备及介质

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070045749A (ko) * 2005-10-28 2007-05-02 엔에이치엔(주) 쇼핑 상품 검색 서비스에서 상품 정보 노출 순위를결정하는 방법 및 그 시스템
KR20070121979A (ko) * 2006-06-23 2007-12-28 (주)첫눈 검색광고 리스트 순위 결정방법 및 장치
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100849041B1 (ko) 2007-12-26 2008-07-29 박연호 인터넷상의 광고영역의 점유를 위한 경매시스템 및운영방법

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070045749A (ko) * 2005-10-28 2007-05-02 엔에이치엔(주) 쇼핑 상품 검색 서비스에서 상품 정보 노출 순위를결정하는 방법 및 그 시스템
KR20070121979A (ko) * 2006-06-23 2007-12-28 (주)첫눈 검색광고 리스트 순위 결정방법 및 장치
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Also Published As

Publication number Publication date
WO2010016731A2 (ko) 2010-02-11
KR20100016811A (ko) 2010-02-16
KR101041726B1 (ko) 2011-06-14

Similar Documents

Publication Publication Date Title
WO2010016731A3 (ko) 광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템
WO2011035156A3 (en) Advertisee-history-based bid generation system and method for multi-channel advertising
WO2010009437A3 (en) Advertising inventory allocation
WO2009024874A3 (en) System and method for auctioning targeted advertisement placement for video audiences
WO2006091970A3 (en) System and method to merge pay-for-performance advertising models
WO2010030116A3 (ko) 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
WO2007079057A3 (en) Using search query information to determine relevant ads
WO2011094734A3 (en) Integrated advertising system
WO2005062863A3 (en) Method and system for providing targeted graphical advertisements
WO2010036021A3 (ko) 광고 노출량 조절 방법 및 시스템
WO2007022137A3 (en) Method and system for placement and pricing of internet-based advertisements or services
WO2010027243A3 (ko) 온라인 광고에 대한 과금을 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
WO2008122055A3 (en) A system and method for generating and paying for ad listings for association with search results or other content
WO2010132854A3 (en) System and method for applying content quality controls to online display advertising
WO2005052738A3 (en) Online advertising
WO2010132855A3 (en) System and method for optimizing purchase of inventory for online display advertising
WO2008005779A3 (en) System and method for providing advertisement
WO2005006141A3 (en) Using enhanced ad features to increase competition in online advertising
EP2044563A4 (en) SYSTEM AND METHOD FOR GENERATING AND MANAGING CONTEXTUAL ADVERTISEMENTS BY CATEGORY
WO2011011507A3 (en) Explicit online advertising exposure terms
WO2008147085A3 (en) Electronic commerce method of local area advertising based, and system thereof
WO2010048406A3 (en) Methods of computing advertising value through real-time auction
WO2010045424A3 (en) Mobile device advertising
WO2010032928A3 (ko) 입찰 시작가를 이용한 광고 제공 방법 및 시스템
WO2012047878A3 (en) Interactive advertisement environment

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 09805192

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 09805192

Country of ref document: EP

Kind code of ref document: A2