WO1993024920A1 - Colonne publicitaire - Google Patents

Colonne publicitaire Download PDF

Info

Publication number
WO1993024920A1
WO1993024920A1 PCT/EP1993/000665 EP9300665W WO9324920A1 WO 1993024920 A1 WO1993024920 A1 WO 1993024920A1 EP 9300665 W EP9300665 W EP 9300665W WO 9324920 A1 WO9324920 A1 WO 9324920A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
combined
column according
column
advertising column
Prior art date
Application number
PCT/EP1993/000665
Other languages
German (de)
English (en)
Inventor
David Briscoe
Original Assignee
David Briscoe
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by David Briscoe filed Critical David Briscoe
Priority to RU94016879A priority Critical patent/RU2134456C1/ru
Priority to EP93906561A priority patent/EP0597048A1/fr
Publication of WO1993024920A1 publication Critical patent/WO1993024920A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G09F15/0075—Pillars
    • E—FIXED CONSTRUCTIONS
    • E04—BUILDING
    • E04H—BUILDINGS OR LIKE STRUCTURES FOR PARTICULAR PURPOSES; SWIMMING OR SPLASH BATHS OR POOLS; MASTS; FENCING; TENTS OR CANOPIES, IN GENERAL
    • E04H1/00—Buildings or groups of buildings for dwelling or office purposes; General layout, e.g. modular co-ordination or staggered storeys
    • E04H1/12—Small buildings or other erections for limited occupation, erected in the open air or arranged in buildings, e.g. kiosks, waiting shelters for bus stops or for filling stations, roofs for railway platforms, watchmen's huts or dressing cubicles
    • E04H1/14—Telephone cabinets

Definitions

  • the invention relates to a combined advertising column, the upper portion of which is designed as a carrier for advertising or display means.
  • Combined advertising columns are multifunctional devices for advertising purposes. Such advertising media are known and have been developed with the aim of integrating advertising columns as multifunctional media in the modern cityscape. They serve primarily - like the well-known advertising pillars - as advertising media for advertising or display means, which make them directable over long distances. Combined advertising columns are regularly equipped with devices which can be used or used by the passing traffic in everyday life.
  • DE-GM 19 23 212 describes a combined advertising column which, in addition to a large surface for advertising or display means, is equipped with a housing which is designed to accommodate a clock, a thermometer and / or barometer .
  • Such an advertising pillar thus serves as an advertising medium, but also as a general information medium.
  • the traffic flowing past is also informed here, for example, of the time, temperature and / or air humidity.
  • this known advertising pillar cannot help that, particularly in large cities, the space required for advertising purposes is becoming increasingly scarce and the area still remaining is not being used effectively enough.
  • the invention aims to create a combined advertising pillar that makes optimal use of the space available for advertising on public streets and paths, is integrated in the modern cityscape and performs other functions in addition to the function as a mere advertising medium.
  • the invention achieves this goal by the subject matter of claim 1, that is, in that the lower section of the combined advertising column is designed as a telephone booth.
  • a telephone booth that is to say a public service means, is used particularly advantageously as an advertising medium.
  • the advertising pillar according to the invention hereby, due to its double function as advertising and service provider, particularly favors the use of space on public roads and paths, which is entirely in the sense of modern urban planning.
  • the advertising effectiveness of the advertising column as such is also increased, since when looking for a telephone booth, the view of the advertising or display means that is exhibited is inevitable.
  • the advertising pillar according to the invention can also relieve the burden on public municipal budgets in that the tradesmen set up the advertising pillar and thus also a room for the public telephone free of charge in return for the provision of parking spaces.
  • the lower section of the advertising column according to the invention is preferably divided into a plurality of telephone booths by at least one partition (claim 2).
  • the partition runs essentially diametrically through the lower section, a telephone set being attached to the front and rear of the partition and the Telephone booths can be locked by doors, in particular sliding doors (claim 3).
  • doors in particular sliding doors (claim 3).
  • the advertising column according to the invention in particular the upper section of the advertising column designed as a carrier for advertising or display means, is made from a plurality of, in particular vertically subdivided, jacket sections (claim 4).
  • the manufacture and construction of such an advertising column can be carried out particularly easily and inexpensively, especially in the case of a cylindrical column shape: firstly individual cylinder jacket sections, preferably sheet metal and / or hollow plastic profiles, are produced in a known manner and then on the one provided for the advertising column according to the invention Assembled space.
  • the individual jacket sections are preferably connected to one another via a hollow cylinder frame, which essentially has a plurality of struts running vertically on the jacket side, which converge radially at the upper and lower ends of the advertising column.
  • the outer lateral surface of the lower section of the advertising column according to the invention is partially designed as a support for advertising or display means (claim 5). It is advantageous to make notices, such as cinema or theater programs, on the lower section, for example on the back of the telephone booth, which can be viewed there up close. In many municipalities there is a legal requirement for an information area to make available for such social and cultural events in a healthy relationship to pure advertising space. Because of this preferred embodiment according to the invention, this need is taken into account optically.
  • the upper section of the advertising column according to the invention is preferably rotatably mounted on the lower section around the column axis, which further increases the advertising effectiveness of the advertising column according to the invention (claim 7).
  • a wide audience can thereby get to know the advertising or display means without impairing the function of the telephone booth.
  • information that is only accessible to a pedestrian in the case of a fixed advertising column is also made available to a motor vehicle occupant with a time delay.
  • the circle of those who are addressed with the aid of the advertising or display means can be increased significantly — entirely in the sense of the advertising goal.
  • the advertising column is preferably designed with a polygonal and / or curved, in particular square or circular, cross section (claim 8).
  • the advertising pillar according to the invention can be adapted to a particular extent by means of external shaping both to the surrounding street scene and to the need for the most effective use of space.
  • advertising columns of this type can also be attached to the outside of house facades, for example in the form of a half cylinder, or integrated in the corners of buildings as a quarter cylinder.
  • it is desirable that obe ⁇ rer and lower portion of the advertising pillar are formed with under Kunststoff ⁇ Licher cross-sectional shape (claim 9).
  • the upper section provided as a support for advertising or display means can be emphasized in terms of design in such a way that the advertising column as a whole serves as an eye-catcher. This is not only useful for advertising purposes, but is also helpful for those who are looking for a telephone booth; - Especially when such combined advertising pillars are known.
  • Lighting devices are preferably provided on the outer lateral surface of the carrier for advertising or display means and / or in the interior of the carrier for advertising or display means, which is in particular made with transparent jacket walls (claim 10).
  • Such an embodiment according to the invention generally increases the signaling effect of the advertising pillar and ensures that the advertising or display means are made visible, particularly at night.
  • the above-mentioned internal lighting gives the advertising column according to the invention in connection with translucent advertising or display means a special signal effect, since the advertising column makes information available to the population in the manner of a lighthouse.
  • Advertising posters, illuminated letters and / or video representations are preferably arranged all around on the shell side at the upper section (claim 11).
  • the combined advertising pillar according to the invention can thus be used particularly advantageously as an advertising medium for all media currently used in the advertising industry
  • the carrier for advertising or display means is preferably equipped with an interchangeable image device, in particular an interchangeable poster device (claim 12).
  • an interchangeable image device in particular an interchangeable poster device (claim 12).
  • advertising images In particular, advertising posters can be made visible one after the other, so that the advertising space of the upper section is used even more efficiently.
  • a preferred embodiment of such an advertising pillar consists in that the advertising pillar with interchangeable poster device can be attached to house facades (claim 13).
  • advertising columns can be erected in places where there is particularly little space for advertising purposes, which display several advertising posters alternating with other advertising posters.
  • a plurality of windows are preferably provided on the casing side in the support for advertising or display means, behind which various advertising images, in particular alternating images, can be displayed (claim 14).
  • an advertising column can be used by various traders.
  • FIG. 1 shows a perspective illustration of a first exemplary embodiment of the advertising column according to the invention
  • FIG. 2 shows a plan view of a second exemplary embodiment of the advertising column according to the invention
  • 3 shows a perspective illustration of a third exemplary embodiment of the advertising column according to the invention
  • Fig. 4 is a perspective view of a fourth
  • FIG. 5 shows a perspective illustration of a fourth exemplary embodiment of the advertising column according to the invention.
  • the combined advertising column 1 shown in FIG. 1 is designed with a circular cross section that is constant over the ge-length of the advertising column 1 and essentially has two functionally separate sections: an upper section 2, which serves as a support for Advertising or display means, of which only an advertising poster 3 is shown in FIG. 1, and a lower section 4 which forms a telephone booth 7 accessible through the input 5 with a telephone apparatus 8 provided therein.
  • FIG. 2 shows a perspective view of a further exemplary embodiment of the combined advertising column according to the invention, which, as in the previous case, is cylindrical and whose upper section 2 is, however, equipped with an interchangeable poster device. The mechanics of such a billboard device is illustrated in FIG. 2.
  • This essentially consists of a hollow cylinder frame consisting of three struts running parallel to the column axis
  • rotatable winding bodies 21-26 On the outside of the hollow cylinder frame, rotatable winding bodies 21-26, on which roller-type poster carriers can be wound or unwound, are each fixed in pairs by means of a holding device 15-20 which can be rotated about the column axis.
  • the poster carriers with the edges facing away from the winding bodies 21-26 are fastened to the struts 9, 10, 11 in such a way that when the holding device 15-20 rotates - for example clockwise in FIG.
  • one of the poster carriers ⁇ ger is rolled up by one of the winding bodies and at the same time the poster carrier wound on the adjacent winding body is rolled up, so that the poster located thereon is visible.
  • three advertising posters alternating with three others can be issued in the present case.
  • the lower section 4 of this combined advertising column 1 is designed as a telephone booth which is divided into two telephone cells 28, 29 by an intermediate wall 27 which extends essentially diametrically in the longitudinal direction of the column.
  • a public telephone set 8 is located on the front and rear of the intermediate wall 27.
  • Each of the two telephone booths 28, 29 formed by the intermediate wall 27 is equipped with a sliding door 30, 31 which can be moved in the circumferential direction to open it.
  • Such an advertising column can also be particularly advantageously attached directly to a house facade, for example in the form of a half cylinder.
  • two advertising posters with standard format can be displayed next to each other in the upper section 2, it is expedient to design the advertising column according to the invention with an essentially semi-elliptical plan.
  • the above is described billboard device designed such that two pairs of bobbins are pivotally mounted about different axes. The two axes of rotation are located approximately in the centers of the plan semi-ellipse.
  • the winding body pairs are each carried at their upper and lower ends by cross connections which correspond to those of the holding device 15-20.
  • cross connections are coupled to one another in such a way that when the pairs of bobbins are rotated about their respective centers of rotation, two posters are simultaneously unwound from the bobbins and two other posters are wound onto the other adjacent bobbins. In this way, two advertising posters alternating with two others can also be displayed in attached advertising columns.
  • FIG. 3 shows a further exemplary embodiment according to the invention of a combined advertising column 1, in which the upper section 2 is divided into three window sections on the outside of the casing. To protect the posters, panes are preferably used, through which the advertising posters can be viewed. Only two windows 32, 33 are visible in FIG. 3.
  • the lower section 4 is preferably designed in accordance with the combined advertising column 1 in FIG. 2.
  • two additional telephone booths 35, 36 are attached to an advertising pillar according to FIG. 1 on the outside, which are preferably also cylindrical in shape and are therefore adapted to the external design of the advertising pillar 1.
  • Each of the attached telephone booths 35, 36 is provided with further automatic telephone machines 8.
  • FIG. 5 shows a further exemplary embodiment of the advertising pillar 1 according to the invention, the upper section 2 being equipped with an interchangeable poster device according to FIG. 2.
  • the upper section 2 consists of a cylindrical frame 40 which receives the rotatably mounted holding device 15-20 of the interchangeable poster device from FIG. 2.
  • the scaffold 40 has three horizontal struts 42, 44 and 46, which converge radially at the upper and lower region of the section 2 and form bearings for the rotatable mounting of the removable poster device in the region of the column axis.
  • Three jacket sections are inserted into the jacket-side openings between the struts 42, 44 and 46, each spanning approximately 120 ° of the cylinder jacket surface.
  • jacket section 50 on the front of the advertising column 1 is shown in FIG. 5.
  • the individual jacket sections are attached laterally to the struts 42, 44 and 46, for example screwed on.
  • the jacket sections can also be connected via radial struts to a shaft running in the area of the column axis.
  • the rotatable winding bodies 21-26 are accommodated with the posters which can be rolled up or unwound in the manner of a roller blind and which can be viewed through windows 52 on the outside of the jacket sections.
  • the lower section 4 which is designed as a telephone booth, is preferably constructed from a plurality of vertically divided cylindrical jacket sections.
  • the invention realizes a combined advertising column which has all the advantages of a modern advertising medium and is also extremely practical as a public telephone booth.

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  • Engineering & Computer Science (AREA)
  • Architecture (AREA)
  • Civil Engineering (AREA)
  • Structural Engineering (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

L'invention concerne une colonne publicitaire (1) combinée comportant des moyens de publicité et d'affichage visibles de l'extérieur. La partie supérieure (2) de cette colonne est conçue comme un support pour des moyens de publicité ou d'affichage et sa partie inférieure (4), comme une cabine téléphonique (7). La partie supérieure (2) de la colonne publicitaire (1) est équipée de préférence d'un dispositif permettant un défilement alterné d'affiches publicitaires.
PCT/EP1993/000665 1992-06-01 1993-03-19 Colonne publicitaire WO1993024920A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
RU94016879A RU2134456C1 (ru) 1992-06-01 1993-03-19 Рекламная тумба
EP93906561A EP0597048A1 (fr) 1992-06-01 1993-03-19 Colonne publicitaire

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19924218086 DE4218086A1 (de) 1992-06-01 1992-06-01 Werbesäule
DEP4218086.4 1992-06-01

Publications (1)

Publication Number Publication Date
WO1993024920A1 true WO1993024920A1 (fr) 1993-12-09

Family

ID=6460173

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP1993/000665 WO1993024920A1 (fr) 1992-06-01 1993-03-19 Colonne publicitaire

Country Status (6)

Country Link
EP (1) EP0597048A1 (fr)
AU (1) AU3750593A (fr)
DE (1) DE4218086A1 (fr)
HU (1) HUT66344A (fr)
RU (1) RU2134456C1 (fr)
WO (1) WO1993024920A1 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
NL1002703C2 (nl) * 1996-03-25 1997-09-26 Nederland Ptt Openbare terminal.
WO1997036071A1 (fr) * 1996-03-25 1997-10-02 Koninklijke Ptt Nederland N.V. Terminal public
MY120098A (en) * 1993-12-24 2005-09-30 Fico Bv Method and pellet for encapsulating lead frames and device for manufacturing pellets
WO2011051737A1 (fr) 2009-10-30 2011-05-05 Mahír Cityposter Kft. Installation pour support de publicité
EP4245924A1 (fr) * 2022-03-14 2023-09-20 Deutsche Post AG Dispositif de réglage de hauteur pour fondation mobile et dispositif de fondation mobile

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE9319075U1 (de) * 1993-12-13 1994-02-24 Rottler Sabine Tragevorrichtung für Werbe- und/oder Dekorationsobjekte
DE29709245U1 (de) * 1997-05-27 1997-07-24 Dnd Deutscher Nachrichtendiens Informationssäule
WO2001052702A1 (fr) * 2000-01-21 2001-07-26 David Mckeown Kiosque
DE102004023666A1 (de) * 2004-05-06 2005-11-24 Götz, Dietmar Werbeturm

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2567559A3 (fr) * 1984-05-21 1986-01-17 Regy Jean Pierre Abri d'information et publicitaire
DE8707985U1 (fr) * 1987-02-13 1987-10-08 Remmers, Hans-Joachim, 2190 Cuxhaven, De
US4961294A (en) * 1989-06-19 1990-10-09 Cameron Robert J Telephone enclosure

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2567559A3 (fr) * 1984-05-21 1986-01-17 Regy Jean Pierre Abri d'information et publicitaire
DE8707985U1 (fr) * 1987-02-13 1987-10-08 Remmers, Hans-Joachim, 2190 Cuxhaven, De
US4961294A (en) * 1989-06-19 1990-10-09 Cameron Robert J Telephone enclosure

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
BELL LABORATORY RECORD Bd. 50, Nr. 6, Juni 1972, Seiten 167 - 179 K. BARTLEY 'DIVERSITY IN PUBLIC TELEPHONE ENCLOSURES' *

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
MY120098A (en) * 1993-12-24 2005-09-30 Fico Bv Method and pellet for encapsulating lead frames and device for manufacturing pellets
NL1002703C2 (nl) * 1996-03-25 1997-09-26 Nederland Ptt Openbare terminal.
WO1997036071A1 (fr) * 1996-03-25 1997-10-02 Koninklijke Ptt Nederland N.V. Terminal public
US6061971A (en) * 1996-03-25 2000-05-16 Koninklijke Kpn N.V. Public terminal
WO2011051737A1 (fr) 2009-10-30 2011-05-05 Mahír Cityposter Kft. Installation pour support de publicité
EP4245924A1 (fr) * 2022-03-14 2023-09-20 Deutsche Post AG Dispositif de réglage de hauteur pour fondation mobile et dispositif de fondation mobile

Also Published As

Publication number Publication date
EP0597048A1 (fr) 1994-05-18
RU2134456C1 (ru) 1999-08-10
AU3750593A (en) 1993-12-30
DE4218086A1 (de) 1993-12-02
HUT66344A (en) 1994-11-28
HU9400279D0 (en) 1994-05-30

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