JP5769816B2 - メディアインプレッションを特定する方法及び装置 - Google Patents
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Description
によって表すことができる。このような一例においては、メディアプロバイダi及び人口統計グループjに関する調整係数
が、
として特定される。
によって表すことができる。このような一例においては、メディアプロバイダi及び人口統計グループjに関する調整係数
が、
として特定される。
及びユニーク視聴者調整係数
が計算される。加えて、広告ネットワークのメディアプロバイダiに関連付けられているインプレッションの割合が、
によって表される。たとえば、ある特定のメディアプロバイダは、カウントされたインプレッションの40%を占める可能性がある(すなわち、
)。広告ネットワークAN及び人口統計グループjに関するインプレッション調整係数が、
として計算され、ユニーク視聴者調整係数が、
として計算される。したがって、1つの広告ネットワーク内に2つのメディアプロバイダがあって、メディアプロバイダAがインプレッションの40%に相当し、メディアプロバイダBがインプレッションの60%に相当するようにインプレッションが分散されている場合には、その広告ネットワークに関する複合調整係数は、0.4×メディアプロバイダAに関する調整係数+0.6×メディアプロバイダBに関する調整係数として計算される。そのような複合調整係数は、人口統計グループのそれぞれに関して計算することができる。
によって表すことができる。米国に関するユニーククッキーカウントを、IUCによって表すことができ、世界中のサイトに関するユニーククッキーカウントを、
によって表すことができる。パートナーデータベースプロバイダを使用して特定されたインプレッションを、
によって表すことができ、パートナーデータベースプロバイダを使用して特定されたユニーク視聴者カウントを、
によって表すことができる。上述のように、エンティティーi及び人口統計グループjに関するインプレッション調整係数を、
によって表すことができ、ユニーク視聴者インプレッション係数を、
によって表すことができる。
として計算される。それに応じて、パートナーデータベースプロバイダを使用した推定されたインプレッションが、
として特定される。
として特定される。この値は、ユニーク視聴者のうちで、米国から来ているユニーク視聴者の割合を示す。パートナーデータベースプロバイダからのデータを使用して米国のユニーク視聴者カウントを特定するために、ユニーク視聴者国際除外係数が、パートナーデータベースプロバイダからのデータに対して複数の人口統計グループにわたって適用される。
として特定される。ターゲット合計ユニーク視聴者が、
として特定される。スケーリングがない場合には、複数の人口統計グループにわたる調整されたユニーク視聴者の合計が、スケーリング係数
によってスケールされる。それに応じて、ユニーク視聴者の推定値が、
として特定される。
として特定することができる。キャンペーンに関するユニーク視聴者を特定する際には、複数のサイトにわたる重複を認識することができる。したがって、それぞれの人口統計グループj及びキャンペーンnごとに、キャンペーン重複係数が、
として特定され、この場合、dn,jは、1未満である。それに応じて、そのキャンペーンに関するユニーク視聴者推定値が、
として特定される。
Claims (14)
- コンピューティングデバイスにおいてデータベース所有者によって確立されたクッキー識別子を検知するステップと、
メディアのインプレッションを特定するステップであって、前記インプレッションが、前記クッキー識別子が確立された後に生じる、ステップと、
クッキー識別子をパネルメンバー識別子に関連付けているデータ構造に基づいて、前記クッキー識別子に基づき前記インプレッションに関連付けられている第1のパネルメンバー識別子を特定するステップと、
前記コンピューティングデバイスに関連付けられているパネリストメーターによるユーザ識別情報の特定に基づいて、前記インプレッションに関連付けられている第2のパネルメンバー識別子を特定するステップと、
前記第1のパネルメンバー識別子と前記第2のパネルメンバー識別子とを比較することによって調整係数を特定するステップと
を含む方法。 - 前記第2のパネルメンバー識別子が、前記第1のパネルメンバー識別子とは異なる、請求項1に記載の方法。
- 前記第1のパネルメンバー識別子と前記第2のパネルメンバー識別子とを比較するステップが、
前記第1のパネルメンバー識別子に関連付けられている第1の人口統計グループに関するインプレッションの第1のカウントをインクリメントするサブステップと、
前記第2のパネルメンバー識別子に関連付けられている第2の人口統計グループに関するインプレッションの第2のカウントをインクリメントするサブステップであって、前記第1の人口統計グループと、前記第2の人口統計グループとが同じである、サブステップと、
前記第1のカウントを前記第2のカウントで割って、前記調整係数を特定するサブステップと、を含み、
前記第2のカウントが、前記パネリストメーターを含む複数のパネリストメーターに関連付けられているインプレッションに基づいてインクリメントされる、
請求項1に記載の方法。 - 前記データベース所有者によって確立された第2のクッキー識別子を検知するステップの前に、前記インプレッションが生じる、請求項1に記載の方法。
- 複数のコンピューティングセッションを特定するサブステップと、
前記コンピューティングセッションの第1のサブセットに関連付けられている前記第1のパネルメンバー識別子を特定するサブステップと、
前記クッキー識別子が前記コンピューティングセッションの第2のサブセット中に確立されるよりも頻繁に、前記クッキー識別子が前記コンピューティングセッションの前記第1のサブセット中に確立されていることに基づき、前記クッキー識別子は、前記第1のパネルメンバー識別子に関連付けられていると特定するサブステップと、
により、前記データ構造を特定するステップをさらに含む、請求項1に記載の方法。 - 前記第1のパネルメンバー識別子を特定するステップが、
前記クッキー識別子が確立された時刻に基づいて、推定されたコンピューティングセッションの始まりを特定するサブステップと、
第2のクッキー識別子が確立された時刻に基づいて、推定されたコンピューティングセッションの終わりを特定するサブステップと
をさらに含む、請求項1に記載の方法。 - 前記メディアの前記インプレッションを特定するステップが、前記メディアが前記コンピューティングデバイスにおいて受信されたことを検知するサブステップを含む、請求項1に記載の方法。
- 前記調整係数が、前記データベース所有者から受信されたモニタリングデータに適用される、請求項1に記載の方法。
- 複数の人口統計グループのそれぞれに関する調整係数を特定するステップをさらに含む、請求項1に記載の方法。
- 前記データベース所有者から人口統計グループに関連付けられているインプレッションの数を受信するステップと、
前記調整係数にインプレッションの前記数をかけて、インプレッションの調整された数を特定するステップと
をさらに含む、請求項1に記載の方法。 - キャンペーンに関連付けられている第1のメディアプロバイダ及び第2のメディアプロバイダを特定するステップであって、前記調整係数が、前記第1のメディアプロバイダに関連付けられている調整係数である、ステップと、
前記第2のメディアプロバイダに関連付けられている第2の調整係数を特定するステップと、
前記第1のメディアプロバイダに関して特定されたインプレッションの第1の数を前記調整係数にかけて、インプレッションの第1の調整された数を特定するステップと、
前記第2のメディアプロバイダに関して特定されたインプレッションの第2の数を前記第2の調整係数にかけて、インプレッションの第2の調整された数を特定するステップと、
インプレッションの前記第1の調整された数と、インプレッションの前記第2の調整された数とを足して、前記キャンペーンに関するインプレッションの調整された数を特定するステップと
をさらに含む、請求項1に記載の方法。 - 前記調整係数を特定するステップが、複数のパネリストメーターを使用して計算されたインプレッションの数と、前記データベース所有者によって計算されたインプレッションの数との間における差を特定することを含む、請求項1に記載の方法。
- コンピューティングデバイスにおいてデータベース所有者によって確立されたクッキー識別子を検知し、クッキー識別子をパネルメンバー識別子に関連付けているデータ構造に基づいて、前記クッキー識別子に関連付けられている第1のパネルメンバー識別子を特定するためのクッキー/パネリストマッチャーと、
前記クッキー識別子に基づいて、メディアインプレッションが前記第1のパネルメンバー識別子に関連付けられていると特定するためのパートナーセッションページビューアナライザと、
ユーザ識別情報の特定に基づいて、前記メディアインプレッションが第2のパネルメンバー識別子に関連付けられていると特定するためのパネリストセッションページビューアナライザと、
前記第1のパネルメンバー識別子と前記第2のパネルメンバー識別子とを比較して調整係数を特定し、前記調整係数を格納するための調整係数ジェネレータと
を備える装置。 - 命令を格納している有形のコンピュータ可読メディアであって、前記命令が、実行されたときに、マシンに、請求項1〜12のいずれか1項に記載の方法を実行させる、
有形のコンピュータ可読メディア。
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PCT/US2012/026760 WO2012128895A2 (en) | 2011-03-18 | 2012-02-27 | Methods and apparatus to determine media impressions |
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US11869024B2 (en) | 2010-09-22 | 2024-01-09 | The Nielsen Company (Us), Llc | Methods and apparatus to analyze and adjust demographic information |
EP4167169A1 (en) | 2010-09-22 | 2023-04-19 | The Nielsen Company (US), LLC | Methods and apparatus to determine impressions using distributed demographic information |
US9092797B2 (en) | 2010-09-22 | 2015-07-28 | The Nielsen Company (Us), Llc | Methods and apparatus to analyze and adjust demographic information |
WO2012087954A2 (en) | 2010-12-20 | 2012-06-28 | The Nielsen Company (Us), Llc | Methods and apparatus to determine media impressions using distributed demographic information |
AU2012231667B9 (en) | 2011-03-18 | 2015-09-24 | The Nielsen Company (Us), Llc | Methods and apparatus to determine media impressions |
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