JP2017204158A - Sales management server and sales management method validating privilege to be granted by purchase of commercial articles - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sales management server and the like that can validate privileges to be granted to customers purchasing commercial articles even when sales information is not available from retailers and the like selling the commercial article.SOLUTION: A unique serial code is assigned for each individual of commercial articles targeted for privilege granting, and is printed in a package of the commercial article, and then, the serial code is protected with a seal so as to be unable to be read until the commercial article is purchased. When a customer purchasing the commercial article transmits the serial code and customer ID read by peeling off the seal to a sales management server from a customer terminal, the sales management server is configured to: check validity of the serial code; identify the commercial article corresponding to the serial code; determine a privilege to be granted to the customer from the customer ID and commercial article code; and execute processing for validating the privilege such as transmission of a discount coupon to the customer terminal, addition of a bonus point to a point balance of the customer and the like.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a sales management server and a sales management method for validating a privilege given by purchasing a product.

  As a means of promoting sales, retailers are widely issued by issuing point cards and giving predetermined points to customers who have purchased products. If you want to promote the sale of a specific product, you may be able to add bonus points for the purchase of the product you want to promote, issue a coupon that can be used for discounts when purchasing the target product, etc. The present invention relates to a sales management apparatus in which purchase reservation information of a target product is registered in advance in a server as a technique for promoting “bulk purchase” of a specific product, and purchase conditions defined in the purchase reservation information are applied at the time of each purchase An invention is disclosed (see Patent Document 1).

  Such bonus points and discount resources are generally borne by the manufacturer that manufactures and sells the target product, but the fact that the customer purchased the target product can only be confirmed by the retailer who contacts the customer. However, it is considered that it is a problem for manufacturers to rely on retailers for sales promotion measures using bonus points or discounts.

  After issuing a code such as a unique serial number for each product as a way for manufacturers to directly understand the fact that the product was purchased without going through the retailer who sold the product to the customer An invention for confirming the fact that a target product has been purchased by receiving this code from a customer has been disclosed (see, for example, Patent Document 2 and Patent Document 3).

Japanese Patent No. 5629029 JP 2002-99967 A JP 2002-367039 A

  When a method of confirming the fact that the target product is purchased by a unique code issued for each individual product as disclosed in Patent Document 2 and Patent Document 3 is adopted, Although it is possible to apply predetermined benefits uniformly, such as providing prizes or applying for campaigns, various discounts determined for each product as exemplified in Patent Document 1 Benefits cannot be applied, and the incentives that manufacturers, etc. can provide to customers are limited to providing premiums that can be received when purchasing specific products, and applying for campaigns that can be participated by purchasing specific products Become.

  In addition, for manufacturers who want to promote sales of their products, retailers are an important partner that becomes a direct contact point with customers, and a scheme in which manufacturers receive benefits directly from customers to purchase information on target products. However, there is a need for a mechanism that can give incentives to retailers that sell target products.

  The present invention has been made in response to such a problem, and enables a privilege given to a customer who purchased a product without obtaining sales information from a retailer who sold the product. An object of the present invention is to provide a sales management server and a sales management method that can be performed.

  The present invention that solves such a problem is a sales management server that validates a privilege given by purchasing a product, and is assigned to each product that can be read by a customer purchasing the product. A receiving means for receiving a purchase information of a product including a unique serial code, a customer ID for identifying a customer who has purchased the product, and a judging means for determining whether the serial code included in the purchase information is a valid serial code; Specifying means for identifying a product code for identifying a product to which the serial code is attached, from the serial code included in the purchase information, and determining that the serial code included in the purchase information is a valid serial code by the determining means If the customer ID is included in the purchase information and the product code specified by the specifying means, A sales management server comprising: execution means for determining a privilege obtained by the identified customer purchasing the product identified from the product code and executing the process for validating the privilege is there.

  As described above, in the present invention, the fact that the customer has purchased the product is confirmed by the unique serial code assigned to each individual product, the product purchased by the customer is identified from the serial code, and the purchase of the identified product is performed. In addition to being able to confirm the fact that the customer has purchased the product without obtaining information about the sale of the target product from the retailer, etc. It is also possible to set various benefits that the customer can obtain by purchase for each product.

  The serial code used in the present invention needs to be a unique code assigned to each individual product, and numbers, letters, combinations thereof, and the like can be used, but the form is particularly limited. It is good also as making it read to a customer by printing on the goods etc. what made them bar codes instead of a thing. The contents of the benefits granted to customers are not particularly limited. For example, bonus points that can be used to purchase products, discount coupons that can be used at the time of product purchases, gifts or prizes are given. Participation in lottery can be adopted. The processing for validating the privilege includes processing necessary for making use of these privileges necessary for adding points, issuing coupons, shipping premiums, participating in lottery, and the like.

  The present invention relates to a product that stores a customer ID that identifies the customer, a product code that identifies the product, and information related to the privilege for a product for which a predetermined privilege is obtained by purchasing selected by the customer. The execution means is provided with a customer by purchasing a product from information related to a privilege stored in the storage means in association with the customer ID included in the purchase information and the product code specified by the specifying means. It is also possible to determine a privilege and execute a process for validating the privilege.

  If comprised in this way, it will become possible to set various privilege for every goods purchased according to a customer's selection.

  The present invention provides a second receiving means for receiving product sales information including a serial code numbered for an individual product sold to a customer and a seller ID for identifying the seller who sold the product; The execution means sells the product to the customer from the sales information including the same serial code as the serial code that specifies the product code of the product for the combination of the customer and the product for which the privilege is activated. And a second specifying means for specifying the seller ID of the seller.

  With this configuration, it is possible to identify a seller such as a retailer who has sold a product for which sales that gives a privilege to a customer are promoted. For example, a reward for initial sales is given to the identified seller. By paying royalties for subsequent purchases of gold and subsequent customers, it is possible to provide incentives for sellers to promote sales of the target products.

  The present invention further comprises third receiving means for receiving product sales information including a serial code numbered for an individual product sold to a customer, wherein the determining means includes a serial code included in the purchase information. If the third receiving means receives the sales information including the serial code and does not correspond to the serial code included in the purchase information received in the past, the serial code included in the purchase information is It may be characterized by determining that the serial code is valid. Alternatively, the third receiving means for receiving the sales information of the product including the serial code assigned to the individual of the product sold to the customer, and the determining means determines that the serial code is valid, and the executing means Second determination means for determining whether the third receiving means has received sales information including the serial code for the serial code for which the processing for validating a predetermined privilege has been executed; and the second determination When it is determined by the means that the third receiving means has not received the sales information including the serial code, a process for invalidating the privilege that has been executed by the executing means is executed. Two execution means.

  Sales information such as retailers knows whether the product has been purchased before the execution of the process for enabling the benefit and the latter for the process of enabling the benefit. However, if configured in this way, it is possible to reduce the risk that benefits will be granted by fraudulent acts by persons who have not actually purchased the product, such as theft of products or forgery of serial codes. It becomes possible.

  In the present invention, the serial code is printed or affixed to a product package in a state where the serial code that has been bar-coded so as to be unreadable at the time of sale is protected by a seal, and the receiving means has purchased the product Purchase information including a serial code read by the customer by peeling off the seal may be received from an information terminal operated by the customer.

  In order to ensure that only customers who have purchased the product reliably can transmit the serial code or the like, this configuration is preferable. The serial code printed on the package may be converted into a one-dimensional or two-dimensional barcode.

  The present invention can also be specified as a sales management method executed by the sales management server according to the present invention.

  The sales management method according to the present invention includes a unique serial code assigned to each individual product that can be read by a sales management server that enables a privilege given by purchasing the product to be purchased by the customer. A receiving step of receiving purchase information of a product including a customer ID for identifying a customer who has purchased the product, and a determination in which the sales management server determines whether the serial code included in the purchase information is a valid serial code A step of specifying the product code for identifying the product to which the serial code is attached from the serial code included in the purchase information, and the sales management server in the determining step If the serial code included in the purchase information is determined to be a valid serial code, it will be included in the purchase information. A process of determining a privilege obtained by purchasing a product identified from the product code by a customer identified from the customer ID from a customer ID and the product code identified by the identifying unit, and enabling the privilege A sales management method comprising: an execution step to execute.

  In addition, the sales management method according to the present invention can be specified as a sales management method executed corresponding to each configuration of the above-described sales management server.

  According to the present invention, a manufacturer or the like who manufactures and sells a product confirms the fact that the customer has purchased the product even if information on selling the product is not obtained from a seller such as a retailer. It is possible to set various benefits that can be obtained for each product, and it can be expected to contribute to strengthening and diversifying sales promotion measures for products such as manufacturers. In addition, since it is possible to provide an incentive to retailers who sell products, it also contributes to the establishment of a Win-Win relationship between manufacturers and retailers.

It is a figure which shows the outline | summary of embodiment of the sales management server which concerns on this invention. It is a block diagram which shows the structure of the sales management server which concerns on this invention. It is a 1st figure which shows the flow of the privilege validation with respect to goods purchase by the sales management server which concerns on this invention. It is a 2nd figure which shows the flow of the privilege validation with respect to goods purchase by the sales management server which concerns on this invention. It is a 3rd figure which shows the flow of the privilege activation with respect to goods purchase by the sales management server which concerns on this invention. It is a 4th figure which shows the flow of the privilege validation with respect to goods purchase by the sales management server which concerns on this invention. It is a 5th figure which shows the flow of the privilege activation with respect to goods purchase by the sales management server which concerns on this invention. It is a 6th figure which shows the flow of the privilege validation with respect to goods purchase by the sales management server which concerns on this invention. It is a figure which shows an example of the privilege with respect to the goods purchase which can be employ | adopted in this invention. It is a figure which shows an example of the privilege database in the case of setting the privilege with respect to the product purchase illustrated in FIG. It is a flowchart which shows the processing flow of privilege validation with respect to goods purchase by the sales management server which concerns on this invention. 12 is a flowchart showing in detail a part of the processing flow of the flowchart of FIG. 11.

  Embodiments for carrying out the present invention will be described below in detail with reference to the drawings. In addition, the form, such as a serial code, the content of the privilege given by the purchase of goods shown in the following description, the specific example of the process for privilege activation, etc. showed an example of embodiment of this invention However, the present invention is not limited to the embodiments shown below.

  An outline of an embodiment of a sales management server according to the present invention will be described with reference to FIG. In the present invention, a unique serial code (all described as “Serial No.” in the drawing) is assigned to each product for which a privilege is granted, and this is two-dimensionally encoded and printed on a product package or the like. Or affixed. This serial code is sold in a state protected by a scratch seal or security seal so that it cannot be read until the product is purchased.

  A customer who purchased a product that is eligible for a privilege at a retailer's store, etc., using a smartphone application program etc. at home after purchase of the product, peeled off the scratch seal etc. and read the serial code from the two-dimensional code And a customer ID for identifying the customer (which may be input or set in advance in the application program of the smartphone) is transmitted to a sales management server such as a manufacturer that manufactures and sells the product.

  The sales management server stores the serial code assigned to each individual product that has been shipped, so it is possible to determine whether the serial code received from a customer terminal such as a smartphone is a valid serial code. Can do. If the received serial code is not included in the serial code assigned so far, or if it corresponds to the serial code assigned to the individual product that has been received before, it is judged as a valid serial code. Not.

  In addition, the sales management server stores in the product database the serial code assigned to each individual product that has been shipped, associated with which product each product code identifies, and the product code that identifies the product. From the serial code received by the sales management server, the product code of the product can be specified.

  Benefits such as bonus points and discount coupons obtained by the customer purchasing the target product are determined for each product, and the product code and each benefit content are associated with the benefit database. It is remembered. Therefore, the privilege given to the purchase of the product by the product code specified from the serial code can be determined by referring to the privilege database. As a result, various benefits can be set for each product, but the product ID of the product entered by the customer ID and the customer who wishes to grant the benefit, which product the customer has entered for the benefit. Can also be stored in association with the privilege database, so that the customer can select each desired privilege, or a privilege according to the purchase quantity of the customer as will be described later.

  As described above, if it is determined that the serial code received from the customer terminal is valid, the privilege given to the customer can be determined based on the customer ID received from the customer terminal and the product code specified from the serial code. it can. Then, processing for validating the privilege such as transmission of a coupon according to the content of the privilege to the customer terminal and addition of the acquired bonus points to the customer's point balance managed in the customer database is executed. It will be.

  In the present invention, in order to determine that the serial code received from the customer terminal is valid, it is not an indispensable requirement to receive information on the serial code of the product sold from the retailer who sold the product. If such information is received and collated with the serial code received from the customer terminal, it becomes possible to cope with fraudulent acts such as transmitting a serial code assigned to an individual product that has not actually been purchased. . In addition, if a seller ID that identifies the retailer that sold the product is also accepted, the retailer that sold the target product can be identified. For example, the initial sale to the identified retailer, etc. It is also possible to provide an incentive to sell the target product to a retailer or the like by paying a bounty to the customer or a royalty for the subsequent purchase by the customer.

  FIG. 2 shows an example of the configuration of the sales management server according to the present invention. The sales management server 10 in FIG. 2 corresponds to the sales management server according to the present invention.

  The sales management server 10 is provided with an auxiliary storage device such as a CPU, a main memory, and an HDD, and is a server computer connected to a network such as the Internet. A program stored in the auxiliary storage device is read into the main memory. A predetermined function is realized by executing arithmetic processing by the CPU.

  The physical configuration of the computer constituting the sales management server 10 is not particularly limited, and other functions other than the function related to the privilege activation processing in the present invention may be provided in the same computer. Good. Each function necessary for the present invention may be physically realized by one computer or may be realized by using a plurality of computers.

  The sales information receiving unit 11, the privilege registration receiving unit 12, the purchase information receiving unit 13, and the privilege activation processing unit 14 of the sales management server 10 are all functionally specified, and are an auxiliary storage device such as an HDD. The program corresponding to the function of each part stored in the memory is read into the main memory, and the function corresponding to each part is realized by executing arithmetic processing by the CPU.

  A predetermined storage area of an auxiliary storage device such as an HDD is allocated to each of the product information storage unit 15, the privilege information storage unit 16, and the customer information storage unit 17 of the sales management server 10. These storage areas are not required to be physically provided in one computer, but may be provided in a plurality of computers.

  The cash register terminal 20 corresponds to a cash register terminal installed in a store, but the configuration is not particularly limited as long as it is a terminal capable of data communication with the sales management server 10. The sales management server 10 receives the sales information including the serial code assigned to the individual product sold from the cash register terminal 20, and receives the sales information directly from the cash register terminal 20 installed in each store. Instead, the information collected from the cash register terminal 20 may be received from a server such as a retailer that manages the information.

  The customer terminal 30 is not particularly limited as long as the customer terminal 30 is a terminal capable of data communication with the sales management server 10, but a network terminal such as a PC, a smartphone, or a tablet computer that can be connected to the Internet. Can be used.

  On the premise of the above configuration, regarding the privilege activation processing procedure for the product purchase by the sales management server according to the present invention, referring to FIGS. 7 to 12 along the flow of the processing shown in FIGS. explain.

  FIG. 3 shows an example of processing performed before a customer purchases a product for which a privilege is granted, a product database corresponding to the product information storage unit 15, and a privilege database corresponding to the privilege information storage unit 16. An example of data is shown.

  A unique serial code assigned to each individual product is two-dimensionally encoded on a product shipped from a manufacturer that manufactures and sells the product for which benefits are granted, and is printed or affixed to the product package etc. However, serial codes that have been two-dimensionally encoded are sold in stores in a state protected by scratch seals or security seals so that they cannot be read until products are purchased.

  The sales management server 10 managed by a manufacturer or the like is provided with a product database corresponding to the product information storage unit 15, and this product database has a product code such as a JAN code for identifying the product as an individual product. A unique serial code assigned every time is stored in association with each other. An effective flag indicating that the serial code assigned to each shipped product is an effective serial code that can be used for granting a privilege is set. However, as will be described later, the serial code is received from the customer terminal 30. After executing the process of receiving and validating the privilege, the validity flag is updated so that the serial code becomes invalid to indicate that the serial code cannot be used.

  The manufacturer or the like uses a homepage or the like to notify the customer of the product for which the privilege is to be granted and the content of the privilege, but the customer registers (entries) that the customer wishes to grant the privilege in advance for the product for which the privilege is to be used. For example, when a customer accesses the sales management server 10 using a dedicated application program from a customer terminal 30 such as a smartphone, the sales management server 10 activates the privilege registration receiving unit 12 and selects a product for which the customer wants to use the privilege. Then, the customer ID for identifying the customer, the product code for identifying the selected product, and the content of the privilege granted when the product is purchased are stored in association with the privilege database corresponding to the privilege information storage unit 16.

  The customer ID stored in association with the product code is input by the customer into an application program executed on the customer terminal 30 or is sent to the sales management server 10 in advance as set in the application program. That's fine. The content of the privilege granted by purchasing the product is not particularly limited. For example, in addition to the provision of bonus points that can be used for purchasing the product and the provision of discount coupons that can be used when purchasing the product The benefits according to the purchase quantity of the customer as will be described later can also be targeted.

  FIG. 4 shows an example of a process in which a customer purchases a product for which a privilege is to be granted and transmits information necessary for validating the privilege from the customer terminal 30 to the sales management server 10. When a customer purchases a product for which a privilege is granted, the serial code that has been two-dimensionally encoded is protected by a scratch seal or security seal. However, the customer must remove the scratch seal after purchasing the product, The serial code that has been dimension-coded is made readable.

  Subsequently, a dedicated application program for the customer terminal 30 is activated, and the serial code that is two-dimensionally encoded is read by the camera of the customer terminal 30 (the function generally provided in a smartphone or the like is used for reading the two-dimensional code). To the sales management server 10. In addition, a customer ID that is input by the customer to the customer terminal 30 or that identifies the customer set in advance in the application program is also transmitted to the sales management server 10.

  If the customer does not purchase the product, the scratch seal is peeled off and the serial code cannot be read. Therefore, the customer identified from the customer ID that transmitted the serial code is the individual product identified by the serial code. It is possible to confirm the fact that the customer purchased the product, but the method of confirming the fact that the customer has purchased the product is to sell it in a state where the serial code is printed on the product package etc. and protected by a security seal etc. It is not limited.

  In order to confirm the fact that the customer has purchased the target product, it is only necessary to ensure that the customer can read the serial code only after purchasing the product. A serial code converted into a two-dimensional code may be printed on the issued receipt. However, in order to adopt this method, a unique serial code is issued and transmitted from the sales management server 10 to the cash register terminal of the store that sells the target product every time the target product is purchased. Therefore, the method of printing the serial code on the product package described above and protecting it with a security seal or the like is considered easier to introduce.

  FIG. 5 shows an example of processing for determining a privilege to be given to a customer in the sales management server 10 that has received the purchase information including the serial code and customer ID transmitted from the customer terminal 30 in FIG. 4, and FIG. 5 shows an example of processing for validating the privilege determined in 5. The detailed processing flow of the sales management server 10 in FIGS. 5 and 6 is shown in the flowcharts of FIGS. 11 and 12, and will be described along that flow.

  First, as shown in the flowchart of FIG. 11, when the purchase information receiving unit 13 of the sales management server 10 receives purchase information of a product including the serial code and the customer ID transmitted from the customer terminal 30 (S01). The product database corresponding to the product information storage unit 15 is searched using the serial code included in the purchase information as a key (S02), and it is determined whether the serial code included in the purchase information corresponds to a valid serial code ( S03).

  In the example of FIG. 5, the serial code “123456780002” included in the purchase information also exists in the product database and is in a state in which a valid flag is set, so that it can be determined as a valid serial code. After executing the process for validating the benefits for this serial code, the valid flag is updated from “1” to “0” to indicate that the serial code has become invalid. Can be determined to be invalid because the serial code has already been used. An act of transmitting a serial code that is not assigned to a shipped product can also be determined as an illegal act because there is no corresponding serial code in the product database.

  When it is determined that the serial code included in the purchase information does not correspond to a valid serial code (No in S03), an error notification indicating that a privilege cannot be granted is transmitted to the customer terminal 30 (S04). If it is determined that it corresponds to a valid serial code (Yes in S03), a product code for identifying a product corresponding to the serial code, that is, a product purchased by a customer is specified (S05).

  The method for specifying the product code of the product corresponding to the serial code confirmed to be valid is not particularly limited. However, as described in FIG. For a product code such as a JAN code for identifying the product, if a unique serial code assigned to each individual product is stored in association with the product database of the sales management server 10, the product database is confirmed. By doing so, it is possible to specify the product code stored in association with the serial code confirmed to be valid.

  In addition, for example, in the example of the product database shown in FIG. 5 and the like, the 8-digit number from the top of the serial code assigned to the individual product with the product code “12345678” is “12345678”, which is the same as the product code. As described above, if the product code is used for a predetermined portion of the serial code, the product code can be directly extracted from the serial code and specified. In the example of FIG. 5, “12345678” can be specified as the product code for identifying the product corresponding to the serial code “123456780002” by any method.

  Next, a privilege database corresponding to the privilege information storage unit 16 is searched using the product code specified in S05 as a key (S06), and the customer wishes to give a privilege for the customer ID included in the purchase information. , It is confirmed whether the product code specified in S05 is registered (S07).

  In the example of FIG. 5, for the customer ID “1111” included in the purchase information received from the customer terminal 30, the product code “12345678” specified in S <b> 05 is associated and stored in the privilege database. As described above, when it is confirmed that the product code specified in S05 is registered for the customer ID included in the purchase information (Yes in S07), the privilege granted to the customer is included in the product code. The content of the privilege stored in association is determined, and in the case of the example in FIG. 5, the processing necessary to activate the privilege of “adding 10 points if one product is purchased” is activated. It is executed by the processing unit 14 (S11).

  Note that the method for determining the content of the privilege given to the purchased product is not limited to the example shown in FIG. 5. For example, the product code of the product targeted for the privilege and the purchase of the product. Providing a table in which a privilege code for identifying the content of the privilege to be granted is associated and stored, and determining the content of the privilege from the product code identified in S05 and the privilege code stored in association with this table Also good.

  When it is not confirmed that the product code specified in S05 is registered as a product for which a privilege is desired (No in S07), a privilege is given to the customer terminal 30 as shown in the flowchart of FIG. If the customer selects not to register (No in S09), the process ends, but if an operation for selecting to register is accepted, a screen for inquiring whether to register the request is displayed (S08). (S09 is Yes), after executing the privilege registration process for storing the product code and the content of the privilege in association with the customer ID in the privilege database (S10), the processing necessary to activate the privilege is privilege-enabled. This is executed by the conversion processing unit 14 (S11).

  FIG. 6 shows an example of processing for validating a privilege executed by the privilege activation processing unit 14. As shown in the example of FIG. 5, when it is determined to give a privilege “add 10 points if one product is purchased” to the customer with the customer ID “1111”, the customer terminal 30 When the received serial code is 1, that is, when the number of products purchased by the customer with the product code “12345678” is 1, the customer ID “1111” stored in the customer database corresponding to the customer information storage unit 17 is stored. The process of adding 10 points corresponding to the purchase of one product to the possessed point balance is executed, and 10 points are acquired for the application program of the customer terminal 30 and the e-mail address that can be received by the customer terminal 30 Notice.

  When the privilege given to the customer is the issuance of a discount coupon, a coupon voucher displaying a two-dimensional code or the like that can be authenticated as a regular coupon is issued at the cash register terminal of the store, and the customer terminal 30 However, according to the present invention, the privilege according to the purchase quantity of the customer as illustrated in FIGS. 9 and 10 may be used. Can also be given.

  FIG. 9 shows that when a customer makes a reservation for so-called “bulk purchase” in which a certain amount of the same product is purchased within a certain period of time, the purchase conditions of the customer become more advantageous as the number of purchases increases. This is an example of a sales scheme in which profitability on the seller side can be secured even when the number of reservations is not purchased while presenting incentives that are so advantageous, details are disclosed in Japanese Patent No. 5629029 However, according to the mechanism of the present invention, it is possible to confirm that the customer has purchased the target product by receiving purchase information from the customer terminal 30, so the cumulative quantity of purchase of the target product by the customer is recorded. This makes it possible to provide a similar sales scheme without depending on a retailer or the like who sells products to customers.

  However, if there is no involvement of the retailer who sells the product to the customer, the product cannot be sold at a price reflecting the discount at the time of selling the product. Therefore, as shown in the example of FIG. It is conceivable to substitute with a method of giving In this case, in the privilege database, if the content of the privilege is set as illustrated in FIG. 10 and the purchase date is recorded every time purchase information is received, points to be given each time It becomes possible to manage the deadline when specifying the number and setting the purchase deadline for the reserved quantity.

  In addition, in the present invention, by receiving product sales information from retailers that sell products to customers, it is possible to realize schemes that give incentives to retailers and the like and contribute to strengthening cooperative relationships, A configuration suitable for dealing with fraudulent acts such as transmitting a serial code by theft or counterfeit without purchase is also possible.

  FIGS. 7 and 8 show a flow in the case where product sales information is received from a retailer or the like, but as shown in the example of FIG. 7, a product for which a privilege is granted is sold at a store. And the sales information including the serial code assigned to the individual of the sold product and the store ID for identifying the store or retailer that sold the product from the cash register terminal 20 installed in the store to the sales management server 10 To do. Note that the two-dimensional coded serial code printed on the product package is protected at this point by a scratch seal or the like, and therefore, for example, another bar code that can be read only by the cash register terminal 20 is used. Therefore, it is necessary to be able to read the serial code of the individual product sold at the cash register terminal 20.

  Sales information such as a serial code assigned to an individual product sold by a retailer or the like is not directly transmitted from the cash register terminal 20 to the sales management server 10, but information from each store is collected on a server such as a retailer. In addition, a configuration may be adopted in which a server such as a retailer collectively transmits to the sales management server 10 at a predetermined timing.

  In the sales management server 10, such sales information is received by the sales information receiving unit 11, and corresponds to the serial code included in the sales information of the product database corresponding to the product information storage unit 15 as shown in the example of FIG. 7. Store ID which identifies the store which sold goods, a retailer, etc. is recorded on a record. As a result, even if the serial code is flagged as valid in the product database, it cannot be confirmed that the product has been sold at the store unless the store ID is recorded. If it is included, it is possible to determine that there is a possibility of fraud such as theft or counterfeiting.

  In this way, confirmation of fraud using sales information may be performed before or after execution of the process for validating the privilege. In the former case, when determining whether the serial code included in the purchase information is valid (S03 in FIG. 11), in addition to the status of the valid flag, it is confirmed whether there is a store ID record. In the latter case, it is confirmed whether the serial code that has executed the process for activating the benefits at a predetermined timing is also present in the serial code included in the received sales information. If the sales information included does not exist, execute the process of invalidating the privilege activated by the privilege activation processing unit 14 (the process of subtracting from the holding point balance or setting the issued discount coupon to be unacceptable). What should I do?

  After the store ID included in the sales information is stored in association with the corresponding serial code as in the example of FIG. 7, the purchase information receiving unit 13 purchases information including the serial code as in the example of FIG. Is received from the customer terminal 30 and stored in the record corresponding to the combination of the customer ID included in the purchase information and the product ID specified from the serial code in the privilege database corresponding to the privilege information storage unit 16 in association with the serial code. Recorded store ID. This makes it possible to identify the store (or retailer) that sold the product for which the customer is eligible for the privilege, for example, the reward for the store (or retailer) that initially sold the product. And incentives to promote sales of targeted products by paying royalties according to sales even when customers purchase the same products at other stores. It becomes possible to do.

  The method of giving incentives to retailers and the like is not limited to the above example. If sales information including serial codes is received from retailers or the like, retailers who sell individual products to customers In addition to the incentives for the first seller as described above, various incentives such as the payment of rewards for the sales volume and sales amount of specific products that want to enhance sales are provided. It becomes possible.

DESCRIPTION OF SYMBOLS 10 Sales management server 11 Sales information receiving part 12 Benefit registration reception part 13 Purchase information receiving part 14 Benefit activation process part 15 Product information storage part 16 Special information storage part 17 Customer information storage part 20 Cash register terminal 30 Customer terminal

The present invention that solves such a problem is a sales management server that validates a privilege given by purchasing a product, and is assigned to each product that can be read by a customer purchasing the product. A receiving means for receiving a purchase information of a product including a unique serial code, a customer ID for identifying a customer who has purchased the product, and a judging means for determining whether the serial code included in the purchase information is a valid serial code; A means for specifying a product code for identifying a product to which the serial code is attached from a serial code included in the purchase information, and a product for which a predetermined privilege selected by the customer is to be granted. storage means for storing identifying the customer ID and product code identifying the product, and in association with information on the benefits and When the serial code included in the purchase information by serial determination means is determined to be valid serial code, in the storage means, stored in association with the product code is the customer ID and the identifying means has identified that is included in the purchase information Execution means for determining a privilege obtained by purchasing a product identified from the product code by a customer identified from the customer ID from information related to the privilege, and executing a process for validating the privilege; It is a sales management server characterized by comprising. At least a part of the information related to the privilege stored in the storage means includes a privilege given according to the purchase quantity of the product by the customer, and a cumulative purchase quantity of the product by the customer confirmed by receiving the purchase information. Is included in the storage means, and the storage means stores information related to the privilege stored in association with the customer ID included in the purchase information and the product code specified by the specification means. When it is information that can identify the privilege granted according to the purchase quantity of the product and the cumulative purchase quantity of the product by the customer confirmed by receiving the purchase information, it is determined according to the cumulative purchase quantity It is good also as performing the process which validates a privilege.

The sales management method according to the present invention includes a unique serial code assigned to each individual product that can be read by a sales management server that enables a privilege given by purchasing the product to be purchased by the customer. A receiving step of receiving purchase information of a product including a customer ID for identifying a customer who has purchased the product, and a determination in which the sales management server determines whether the serial code included in the purchase information is a valid serial code A step of specifying the product code for identifying the product to which the serial code is attached from the serial code included in the purchase information, and the sales management server in the determining step When the serial code included in the purchase information is determined to be valid serial code, it is selected by the customer A customer ID included in the purchase information is stored in a storage means for associating and storing a customer ID for identifying the customer, a product code for identifying the product, and information relating to the privilege for a product to be given a predetermined privilege. From the information about the privilege stored in association with the product code specified in the specifying step, the customer identified from the customer ID determines the privilege obtained by purchasing the product identified from the product code, An execution step of executing a process for validating the privilege.

Claims (7)

A sales management server that activates a privilege granted by purchasing a product,
A receiving means for receiving product purchase information including a unique serial code assigned to each product that can be read by the customer purchasing the product, and a customer ID identifying the customer who purchased the product;
Determining means for determining whether the serial code included in the purchase information is a valid serial code;
A specifying means for specifying a product code for identifying a product to which the serial code is attached, from the serial code included in the purchase information;
When the determination means determines that the serial code included in the purchase information is a valid serial code, the customer identified from the customer ID from the customer ID included in the purchase information and the product code specified by the specifying means Executing means for determining a privilege obtained by purchasing a product identified from the product code, and executing a process for activating the privilege;
A sales management server comprising: For a product for which a predetermined privilege is obtained by purchasing selected by the customer, a storage unit that stores a customer ID that identifies the customer, a product code that identifies the product, and information related to the privilege is stored.
The execution means determines a privilege that a customer can obtain by purchasing a product from information related to the customer ID stored in the storage unit in association with the customer ID included in the purchase information and the product code specified by the specifying unit. The sales management server according to claim 1, wherein processing for validating the privilege is executed. Second receiving means for receiving sales information of a product including a serial code numbered for an individual product sold to a customer and a seller ID identifying the seller who sold the product;
The execution means sells the product to the customer from the sales information including the same serial code as the serial code that specifies the product code of the product for the combination of the customer and the product for which the privilege is activated. A second specifying means for specifying the seller ID of the seller
The sales management server according to claim 1, further comprising: A third receiving means for receiving the sales information of the product including the serial code numbered for the individual product sold to the customer;
The determination means corresponds to the serial code included in the purchase information, the sales information including the serial code is received by the third receiving means, and the serial code included in the purchase information received in the past. 3. The sales management server according to claim 1 or 2, wherein, if not, the serial code included in the purchase information is determined as a valid serial code. Third receiving means for receiving sales information of a product including a serial code numbered for a product sold to a customer;
With respect to the serial code that is determined to be a valid serial code by the determination means and the processing for enabling a predetermined privilege is executed by the execution means, the third receiving means receives sales information including the serial code. A second judging means for judging whether or not
If the second determining means determines that the third receiving means has not received the sales information including the serial code, the benefit that has been executed by the executing means is invalidated. Second execution means for executing processing;
The sales management server according to claim 1, further comprising: The serial code is printed or affixed to the package of the product in a state where the serial code that is barcoded so as to be unreadable at the time of sale is protected by a seal,
The said receiving means receives the purchase information containing the serial code which the customer who purchased goods peeled off and read the said seal from the information terminal which the said customer operates, The Claim 1 thru | or 5 characterized by the above-mentioned. Sales management server. The sales management server that activates the privilege given by the purchase of the product, the unique serial code assigned to each individual product that can be read by the customer purchasing the product, and the customer who purchased the product A receiving step of receiving purchase information of a product including a customer ID to be identified;
A step of determining whether the sales management server determines that the serial code included in the purchase information is a valid serial code;
The sales management server specifies a product code for identifying a product to which the serial code is attached from the serial code included in the purchase information;
When the sales management server determines in the determining step that the serial code included in the purchase information is a valid serial code, the customer ID included in the purchase information and the product code specified by the specifying unit are used. An execution step of executing a process of determining a privilege obtained by the customer identified from the ID purchasing the product identified from the product code and activating the privilege;
A sales management method characterized by comprising: