JP2007293666A - User introduction campaign merchandise information system, and management server for the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a user introduction merchandise campaign system and a management server therefor that enable users to easily enter for and participate in a campaign at any time and enable other users introduced by the users entering the campaign to enter for the campaign. <P>SOLUTION: The management server 100 receives an entry email sent by a portable terminal 200 of a user Ao which includes a request to create introduction data for another user An. The terminal 200 then receives a response email sent by the server 100 in response to the mail which includes point information to the user Ao and introduction data for the user An. The server 100 receives a connection request by the introduction data sent from a portable terminal 400 of the user An according to the introduction data from the user Ao, generates response output information corresponding to the introduction data to send it to the terminal 400, and confirms merchandise order information from the user sent in response to the response output information to assign and send introduction points to the terminal 200. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a campaign product information system in a product campaign using a product printed with a serial number and an application e-mail address, and a system management server thereof.

  In the past, a notice of sales promotion by a manufacturing company was printed on a package of confectionery, a can of drinking water, a PET bottle, or the like. This notice contains a URL (Uniform Resource Locator) on the Internet and a serial number issued for each product, and the purchaser manually enters the URL from the mobile terminal to access the manufacturer's server. , I entered the serial number and participated in a campaign such as prize lottery. However, this method has a problem that it takes time and effort for the user because the user has to manually input the URL and serial number, which are complicated and long data.

  By the way, in Patent Document 1, a two-dimensional barcode corresponding to a URL and a serial number is printed on a product label, etc., and the user reads this with a scanner of a portable terminal, and interprets the two-dimensional barcode read by the portable terminal. Then, a system has been disclosed that makes it easier to participate in the campaign by accessing the server of the manufacturing company corresponding to the URL and transmitting the serial number to the server, saving the user trouble.

  However, in the method of Patent Document 1, when a two-dimensional bar code attached to the above-described product label is read by a mobile terminal, the manufacturer's server is accessed, so that a package of goods such as purchased candy or drinking water is used. You can participate in the campaign only when you have your cans. Therefore, when the user does not have time to participate in the campaign, there is a problem that it is inconvenient because the label of the product must be possessed.

  It is also possible to read a two-dimensional barcode and save it on a mobile terminal and access the server later. However, even in this case, another person reads the two-dimensional barcode attached to the product label, Since there is a risk of accessing the server first, you must still have the product label.

  In addition, when applying for a campaign by accumulating points, it is necessary to register a user ID at the first application, and it is necessary to send a user ID for each subsequent application. There was a hassle.

Below, the well-known patent document relevant to this invention is described.
JP 2002-279268 A

  The present invention has been made in view of the above points, and allows a user to apply for and participate in a campaign without any hassle at a free time, and by introducing a user who applied for the campaign, It is an object of the present invention to provide a user introduction campaign product information system and a system management server that allow other users to apply for the campaign.

The invention according to claim 1 of the present invention is a campaign product information system comprising a mobile terminal 200 connected to a network and a management server 100 connected to the network.
The mobile terminal 200 of the user A _O
Reading means for reading the printed matter attached to the product, in which the product identification information and the destination email address are embedded,
Wherein reading the product identification information embedded in the printed matter read by the reading means, to create a subscription for e-mail including the referral data creation request of the commodity identification information to the applicant information with other users A _n Application email creation means,
Application mail transmission means for reading out the destination email address embedded in the printed matter and transmitting the application email to the destination email address via the network;
Response mail receiving means for receiving a response e-mail including the management server address information from the management server;
A connection request input means for receiving a connection request to the management server from a user;
In accordance with the connection request received by the connection request input means, connection request means for requesting connection to the management server based on the address information;
Display means for receiving and displaying output information from the management server;
Comprising
The management server 100
Product identification information storage means 130 for storing product identification information issued for the product in association with used information indicating whether or not the product has already been used;
Application mail receiving means 111 for receiving the application e-mail transmitted from the mobile terminal 200 to the destination e-mail address;
Included in the application e-mail from the product identification information included in the application e-mail received by the application e-mail receiving unit 111 and the product identification information and used information stored in the product identification information storage unit 130 Product identification information authenticating means 112 for determining whether or not the product identification information to be used is available;
A user registration unit 118 that reads out the sender email address of the application email received by the application email reception unit 111 and writes it in the user information storage unit 132;
A point writing unit of the point management unit 120 that writes point information in the user information storage unit 132 based on the product identification information included in the application e-mail received by the application mail receiving unit 111;
Address information (URL) generation means 114 that generates the management server address information in association with the source mail address based on the determination result by the product identification information authentication means 112;
A mail address acquisition unit of a URL correspondence information acquisition unit 119 that acquires the transmission source mail address associated with the generated management server address information;
A point reading unit of the point management unit 120 that reads the point information corresponding to the transmission source mail address acquired by the mail address acquisition unit from the user information storage unit 132;
And Introduction data creation means 150 for creating a referral data to other users A _n created required by applicants for e-mail received by the applicant mail receiving means,
The address information generated by the address information generating unit 114, the point information given to the user _AO read by the point reading unit of the point management unit 120, and other users created by the introduction data creating unit 150 a response mail creating transmission unit 115 creates a response e-mail including the referral data to a _n to the portable terminal of the user a _O,
The user A _O based on the received referral data processed reception receives a connection request for registering the introduced data transmitted from the mobile terminal 400 of another user A _n, the response output corresponding to said introduction data and introduction information accepting transmitting means responsive email creation transmitting unit 115 for transmitting to the portable terminal 400 of the user a _n to generate information,
Check the product order information of the user A _n to be transmitted based on the response output information, an introduction point awarding transmitting means point management unit 120 to be transmitted by applying a referral point to the mobile terminal 200 of the user A _O ,
It is a user introduction campaign product information system characterized by comprising.

The invention according to claim 2 of the present invention is a campaign product information system comprising a mobile terminal 200 connected to a network, a management server 100 connected to the network, and product identification information storage means 130.
The mobile terminal 200 of the user A _O
The product identification information and the destination email address are embedded, and the printed matter attached to the product is read by the reading means.
Read the product identification information embedded in the read printed matter, create an application e-mail including the product identification information, the application information, and the introduction data creation request by the application mail creating means,
Read out the destination e-mail address embedded in the printed matter, and send the application e-mail to the destination e-mail address in the application e-mail transmission means via the network,
The management server 100
The application email receiving means 111 receives the application email transmitted from the mobile terminal 200 to the destination email address,
The product identification information authentication unit 112 uses the product identification information included in the received application e-mail and the product identification information and used information stored in the serial number database 131 of the product identification information storage unit 130. Determining whether the product identification information included in the application email is available,
The source e-mail address of the received application e-mail is read by the user registration unit 118 and written in the user information storage unit 132 of the product identification information storage unit 130;
Based on the product identification information included in the received application email, point information is written into the user information storage unit 132 by the point writing unit of the point management unit 120,
Based on the result of the determination by the product identification information authentication unit 112, the address information (URL) generation unit 114 generates the management server address information in association with the sender email address,
The sender email address associated with the generated management server address information is acquired by the email address acquisition means of the URL correspondence information acquisition unit 119,
The point information corresponding to the transmission source mail address acquired by the mail address acquisition unit is read from the user information storage unit 132 by the point reading unit of the point management unit 120,
The created by applicants mail receiving means 111 introduces data generating unit 150 other referral data to user A _n created required by applicants for e-mail received by,
Subsequently, the management server address information generated by the address information generation unit 114, the point information given to the user A _O read by the point reading unit of the point management unit 120, and the introduction data generation unit 150 the response e-mail including the referral data to other users a _n created Te, create sent to the mobile terminal of the user a _O by the response mail creation transmitting unit 115,
The mobile terminal 200 of the user A _O
The user and the management server address information including the A _O received response for e-mail, the referral data, sent to the mobile terminal 400 of another user A _n to be introduced,
The another mobile terminal 400 of the user A _n is
Based on the received management server address information and the introduction data, a connection registration request including the introduced data is transmitted to the management server 100,
The management server 100
The other was treated acceptance to receive a connection request for registration of the user A _n, registration completion information by introduction information accepting transmitting means responsive email creation transmitting unit 115 to the response output information (user A _n corresponding to the connection register request ) generates and transmits to the portable terminal 400 of the user a _n,
The another mobile terminal 400 of the user A _n is
On the basis of the response output information (registration completion information to the user A _n), and sends the item order information to the management server 100,
The management server 100
Check the received product order information of the user A _n has, the mobile terminal 200 of the user A _O who introduced the user A _n, and transmits the grant introduction point by introduction point giving transmission means point management unit 120,
This is a user introduction campaign product information system.

The invention according to claim 3 of the present invention is the user introduction campaign product information system according to claim 1 or 2,
The product identification information authentication unit 112 includes:
Legitimacy judging means 112a for reading out the product identification information from the application e-mail received by the application mail receiving means and judging whether or not the matching product identification information exists in the product identification information storage means; ,
Unused determination means 113 that reads the product identification information from the application e-mail received by the application mail receiving means and determines whether or not the used information corresponding to the matching product identification information indicates unused. ,
It is a user introduction campaign product information system characterized by having.

The invention according to claim 4 of the present invention is the user introduction campaign product information system according to any one of claims 1 to 3,
The management server 100 is configured to verify the product order information of other users A _n which has received the product identification information issued with respect to the product, whether already used in the product identification information storage unit 130 It is a user introduction campaign product information system characterized by being stored and registered in association with used information indicating.

The invention according to claim 5 of the present invention is a management server in the user introduction campaign product information system according to any one of claims 1 to 4,
Product identification information storage means 130 for storing product identification information issued for a product in association with used information indicating whether the product has already been used;
An application mail receiving means 111 for receiving an application e-mail transmitted from the portable terminal 200 to a destination e-mail address;
Included in the application e-mail from the product identification information included in the application e-mail received by the application e-mail receiving unit 111 and the product identification information and used information stored in the product identification information storage unit 130 Product identification information authenticating means 112 for determining whether or not the product identification information to be used is available;
A user registration unit 118 that reads out a transmission source mail address of the portable terminal 200 of the application e-mail received by the application mail reception unit 111 and writes it in the user information storage unit 132;
A point writing unit of the point management unit 120 that writes point information in the user information storage unit 132 based on the product identification information included in the application e-mail received by the application mail receiving unit 111;
Address information (URL) generation means 114 that generates the management server address information in association with the source mail address based on the determination result by the product identification information authentication means 112;
A mail address acquisition unit of a URL correspondence information acquisition unit 119 that acquires the transmission source mail address associated with the generated management server address information;
A point reading unit of the point management unit 120 that reads the point information corresponding to the transmission source mail address acquired by the mail address acquisition unit from the user information storage unit 132;
Introduction data creation means 150 for creating the introduction data requested to be created in the application email received by the application email reception means;
The address information generated by the address information generating means 114, the point information given to the user A _O read by the point reading means of the point management unit 120, and the introduction data created by the introduction data creating means 150 A response mail creating and sending unit 115 for creating a response e-mail including
The user A _O based on the received referral data processed reception receives a connection request for registering the introduced data transmitted from the mobile terminal 400 of another user A _n, the response output corresponding to said introduction data and introduction information accepting transmitting means responsive email creation transmitting unit 115 for transmitting to the portable terminal 400 of the user a _n to generate information,
And said verify product order information of the user A _n, the user A _O referral point giving transmission means point management unit 120 to be transmitted by applying a referral point to the mobile terminal to be transmitted based on the response output information,
A management server in the user introduction campaign product information system.

The invention according to claim 6 of the present invention is the management server in the user introduction campaign product information system according to claim 5,
The merchandise identification information storage unit 130 is configured to verify the product order information of other users A _n which has received the product identification information issued with respect to the items already spent information indicating whether it is used It is a management server in a user introduction campaign product information system characterized by storing and registering in association with each other.

According to the management server in claims 1 to 4 User Introduction campaign product information system of the invention according to any one of, and user introduction campaign product information system according to claim 5 or 6 of the present invention, a mobile user A _O terminal is embedded and product identification information and the destination mail address, read by the reading means prints given to products, and the introduction data generation request to the product identification information and the application information with other users a _n An application e-mail is generated and sent to the destination e-mail address of the read management server.

The received management server stores the product identification information together with the used information indicating whether or not the product has already been used, and the product identification information included in the application e-mail received from the mobile terminal of the user _AO determining whether available, generates a management server address information based on the result of the determination, the mobile terminal of the user a _O, and the address information generated in response for e-mail, to impart to the user a _O points It transmits the information, the user a _O acquaintance, and the introduction for the data to other users a _n such as trading partners.

Then, the mobile terminal of the user A _O accepts and connects to the management server connection request related to authentication registration, campaign application, participation based on the management server address information included in the response email received from the management server, the management server authenticates registration of the user a _O, it generates a corresponding output information to the portable terminal of the user a _O.

Thus, the user introduces campaign product information system of the present invention, and according to that management server, the portable terminal of the user A _O may create entries for e-mail including the referral data creation request to other users A _n can do. The management server receives the application e-mail including the introduction data creation request from the user A _O and, based on the application e-mail, points information to be given to the user A _O and other users _An response to e-mail including the referral data, the sending to the mobile terminal of the user a _O, the response including the referral data of the to the user a _O point information and other to be given to the user a _n The user A _O 's portable terminal receives the electronic mail.

The mobile terminal of the user A _O sends a referral data including the reply e-mail to the portable terminal of the other user A _n, of the introduced data from the mobile terminal of another user A _n a connection register request Send to the management server. The management server receives a connection request for registration of the introduced data transmitted from the mobile terminal of another user A _n, and generates a response output information corresponding to said introduction data, said other user A Can be sent to _n mobile devices. Then, by confirming the commodity order information of the other user A _n sent on the basis of the response output information, the introduction point to the mobile terminal 200 of the user A _O who has introduced another user A _n It is given and sent.

As described above, according to the user introduction campaign product information system and the management server of the present invention, the user A _O can apply and participate in the campaign without taking time and effort. In addition, applicants to the campaign, to the user A _O who participated, as a response e-mail from the management server, management in addition to the server address information, user A _O of acquaintance, for referral to other users A _n such as customer data is transmitted simultaneously with the management server address information the referral data can be transmitted to the portable terminal of the other user a _n. And, in addition to the user A _n it has been received, by sending the referral data (a predetermined input format, templates, etc.) to the management server by typing the predetermined items to, authentication registration to the campaign, applicants, participants It is possible to purchase campaign products, etc., and by introducing users who have applied for the campaign, other users can apply and participate in the campaign without any hassle. Further, the user A _O can acquire a predetermined introduction point from the management server when another introduced user _An actually transmits a product order to the management server.

  According to the user introduction campaign product information system of the invention according to any one of claims 1 to 4 of the present invention and the management server in the user introduction campaign product information system according to claim 5 or 6, the management server is: , Store the product identification information along with used information indicating whether it has already been used, determine whether the product identification information included in the application email received from the mobile terminal is available, and apply The sender e-mail address of the business e-mail is read and written in the user information storage means, and the point information is written in the user information storage means based on the product identification information included in the application e-mail. Then, based on the result of the determination described above, address information is generated in association with the sender mail address, a response e-mail including this is created and transmitted to the portable terminal. Next, a connection request based on the address information is received from the portable terminal, the transmission source mail address associated therewith is acquired, the corresponding point information is read, and output information including the point information is transmitted to the portable terminal. For this reason, since the mail address is used as the user ID, user registration that has been registered by accessing the site can be performed simply by sending an email. Therefore, the user only needs to send the serial number from the same email address. Can accumulate campaign points without inputting a user ID from a portable terminal.

In addition, according to the user introduction campaign product information system of the invention according to any one of claims 1 to 4 of the present invention and the management server in the user introduction campaign product information system according to claim 5 or 6, from the mobile terminal Since it is determined whether or not the product identification information included in the received application e-mail is valid and can be used, the product identification information can be appropriately authenticated.

  An embodiment of a user introduction campaign product information system and its management server according to the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic diagram of a campaign management system operated as a user introduction campaign product information system, for example, by a manufacturing company that manufactures confectionery products. A management server 100 is connected to the Internet N. Reference numeral 200 denotes a portable terminal that can be wirelessly connected to the Internet N. A network such as a dedicated line may be used instead of the Internet N.

  Next, the management server 100 will be described. Here, the management server 100 has a Web server function. Reference numeral 110 denotes a control unit. 111 is an application mail receiving unit, 112 is a serial number validity determining unit (validity determining unit), 113 is a serial number unused determining unit (unused determining unit), and 114 is a URL (Uniform Resource Locator) generating unit (address information) Generation means), 115 is a response mail creation and transmission section, 116 is a lottery processing section, and 117 is a page transmission section (output information transmission means).

  Here, the control unit 110 includes an application mail reception unit 111, a serial number validity determination unit 112, a serial number unused determination unit 113, a URL generation unit 114, a response mail creation transmission unit 115, a lottery processing unit 116, and a page transmission unit. 117, a user registration unit 118, a URL correspondence information acquisition unit (mail address acquisition unit) 119, a point management unit (point writing unit, point reading unit) 120, and an introduction data creation unit 150.

  A storage unit 130 includes a ROM (Read Only Memory) and a RAM (Random Access Memory), and includes a serial number DB (Product) (product identification information storage unit) 131 and a user DB (user information storage unit) 132. Then, the user DB (user information storage means) 132 manages user points. Reference numeral 140 denotes a communication I / F (Interface) composed of a network card.

Next, the mobile terminal 200 of the user _AO will be described. The mobile terminal 200 has a function of connecting to the Internet N, a Web browser function, and an e-mail transmission / reception function, and includes a display unit configured with a liquid crystal display, an input unit configured with function keys and numeric keys, It has a barcode reader that reads 2D barcodes.

Then, the mobile terminal 200 of the user A _O has the product identification information and the destination e-mail address embedded therein, a reading unit that reads the printed material attached to the product, and the product embedded in the printed material read by the reading unit Application mail creating means for reading out the identification information, creating an application e-mail including the product identification information, the application information, and a data creation request for introduction to another user _An, and the address embedded in the printed matter Application mail transmitting means for reading out an e-mail address and transmitting the application e-mail to the destination e-mail address via the network, and a response for receiving a response e-mail including the management server address information from the management server 100 connections for accepting the mail receiving means, a connection request to the management server 100 from the user a _O In response to the connection request received by the connection request input means, the connection request means for requesting connection to the management server 100 based on the address information, and the output information received from the management server 100 and displayed. Display means.

  Here, the management server 100 and the mobile terminal 200 are mounted with a CPU (Central Processing Unit) (not shown), and each of the control unit 110 of the management server 100 and the mobile terminal 200 described above is mounted. This is realized by loading a program (not shown) for realizing the function onto the memory and executing it. Each function described above may be realized using dedicated hardware.

  Next, an operation in which a user purchases a product and uses the campaign management system using a two-dimensional barcode printed on the product package will be described with reference to the drawings. First, a server administrator of a product manufacturing company installs a management server 100 used in a campaign management system and connects it to the Internet N via a communication I / F 140. Thereafter, a serial number, which is a different number for each product, is issued to the package of confectionery products, and is stored in the serial number DB 131 in the storage unit 130 of the management server 100. Then, the issued serial number, the mail address that can be received by the management server 100 (hereinafter referred to as the destination mail address), and the title name are described in a two-dimensional barcode format, printed, and sold at a retail store.

FIGS. 2A and 2B are diagrams showing samples of two-dimensional barcodes that are supported by the mobile terminals 200 of different communication companies. In the two-dimensional barcodes (a) and (b), information on the destination mail address, title name, and serial number (302a in FIG. 2A and 302b in FIG. 2B) is written, respectively. FIG. 2C is a diagram showing a sample of a two-dimensional barcode corresponding to the mobile terminal 200 of each communication company shown in FIGS. 2A and 2B. Information including information 302b (302c in FIG. 2C) is written. Note that the title name information may not be written in the two-dimensional barcode. FIG. 3 and FIG. 4 show that the mobile terminal 200 owned by the user transmits an application e-mail to the management server 100, and the management server 100 It is a flowchart which shows the operation | movement which performs user registration procedure operation | movement and point management in a goods campaign by performing user registration with a transmission origin mail address. The product manufacturer issues a serial number to the manufactured product and stores the issued serial number in the serial number DB 131.

(Step S1)
First, in FIG. 3, the user A _O purchases a product under campaign at a retail store, operates the mobile terminal 200 to read a two-dimensional barcode printed on the product package, and the mobile terminal 200 A two-dimensional barcode is read from the barcode reading unit.

FIG. 5 is an explanatory diagram showing that the two-dimensional barcode 301 printed on the surface of the product package 300 is read from the barcode reading unit of the mobile terminal 200. Here, the destination mail address and serial number stored in the two-dimensional barcode 301 are printed on the package 300 so as to be visible. This is because when the data written in the two-dimensional barcode cannot be read due to a defect in the barcode reading unit of the mobile terminal 200 or when applying with a mobile terminal not equipped with the barcode reading unit. This is for _AO to manually enter a URL, manually create a campaign application e-mail, and participate in the campaign.

(Step S2)
After that, when the barcode reading unit of the mobile terminal 200 reads the two-dimensional barcode 301, it reads the destination e-mail address, serial number, and title name from the two-dimensional barcode, and offers a product campaign to other users _An . An e-mail for application including a request for creating data for introduction for encouraging application and participation is created and displayed on the display unit. FIG. 6 is an explanatory diagram of an application e-mail created from the read two-dimensional barcode. Here, the serial number is described in the text of the application e-mail.

(Step S3)
The user A _O visually recognizes the display of the application e-mail from the display unit of the portable terminal 200, and requests the management server 100 to send an e-mail from the input unit. In response to this, the mobile terminal 200 transmits the application e-mail to the destination e-mail address of the management server 100. FIG. 7 is an explanatory diagram in which the mobile terminal 200 transmits an application e-mail to the management server 100.

(Step S31)
Next, the application mail receiving unit 111 of the management server 200 receives the application email transmitted from the mobile terminal 200 in step S3.

(Step S32)
When the management server 100 receives the application e-mail, the user registration unit 118 reads the source e-mail address of the received application e-mail, and searches the user DB 132 for a matching e-mail address. . That is, if the mail address has already been registered, the process proceeds to step S33. On the other hand, if the mail address is not registered, the process proceeds to steps S34 and S35.

(Step S33)
If the e-mail address has already been registered, the corresponding number of points is read and the number of points acquired up to the previous time is confirmed.

(Step S34)
On the other hand, if the e-mail address is not registered, the e-mail address is registered in the user DB 132 as the user ID.

(Step S35)
Then, the number of acquired points of “0” is set in the user DB 132 and written in association with the acquired number of points.

(Step S36)
Next, the serial number validity determination unit 112 of the management server 100 reads the serial number described in the text of the received application e-mail.

(Step S37)
Subsequently, it is determined whether or not a matching serial number exists in the serial number DB 131 of the storage unit 130. FIG. 8 is a diagram showing the contents of the serial number DB 131. As shown in the figure, all serial numbers issued to the product are stored in the serial number DB 131 together with the used flag. The serial number correctness determination unit 112 determines the coincidence of the read serial numbers, and determines whether the serial number is correct or inconsistent as a result of the determination. If it is determined to be coincident (valid), the serial number unused determination unit 113 further determines whether or not the used flag corresponding to the matched serial number indicates unused, and is determined to be unused. If it is determined that the serial number is correct (valid, unused), the process proceeds to step S38. FIG. 9 is a diagram illustrating an operation in which the management server 100 authenticates the serial number acquired from the application e-mail with reference to the serial number DB 131.

  If it is determined that the serial number has been used, it is determined that the serial number is not correct (invalid, used), and the process proceeds to step S41. On the other hand, as a result of the determination by the serial number validity determining unit 112, it is determined that the serial number is not valid (unmatched), and the serial number unused determining unit 113 determines whether the used flag corresponding to the mismatched serial number indicates unused. If it is determined that the serial number has been used, the serial number is determined to be incorrect (unauthorized), and the process proceeds to step S41.

(Step S38)
As a result of the determination of the serial number unused determination unit 113, if the used flag indicates that it is unused, that is, if the authentication is successful, the URL generation unit 114 detects that the serial number has already been input, that is, the serial number has been successfully authenticated. URL (WEB page URL (1), management server address information) is generated in association with the serial number and the sender email address of the application email. FIG. 12 is a diagram illustrating an example of a body part of an application e-mail received by the management server 100. Note that a URL associated with only the sender mail address may be generated without corresponding to the serial number.

(Step S39)
Next, the point management unit 120 adds 1 to the number of points in the user DB 132 and writes it. Here, the point management unit 120 stores the history information of the number of points of the user in the storage unit 130. This process may not be performed. FIG. 13 is a diagram showing the user ID and the number of points in the user DB 132.

(Step S40)
Thereafter, the response mail creation / transmission unit 115 reads the corresponding point number from the user DB 132, the URL generated by the URL generation unit 114 (WEB page URL (1), management server address information), the read point number, the user a applicants from the mobile terminal 200 of the _O to trade campaign to other users a _n in the application for e-mail received, referral data for other user a _n corresponding to the referral data creation request to encourage the participation Create a response e-mail with the description in the text. FIG. 14 shows (a) an example of a response email created when the sender email address is unregistered, and (b) an example of a response email created when registered. FIG. Here, 161 in FIGS. 14A and 14B is a URL generated in association with the serial number and the transmission source mail address of the application e-mail. In addition, a URL 162 for displaying the user's point history is described in the bottom line of FIG. This description may be omitted.

(Step S41)
On the other hand, if the matching serial number does not exist as a result of the determination by the serial number validity determining unit 112 in the above-described step S37, or the used flag is invalid as a result of the determination by the serial number unused determining unit 113. When (used) is indicated, the URL generation unit 114 generates a URL for which the serial number has not been entered (WEB page URL (2), management server address information) in association with the transmission source mail address.

(Step S42)
Thereafter, the response mail creation / transmission unit 115 receives the URL (WEB page URL (2), management server address information) generated by the URL generation unit 114, the number of points read, and the mobile terminal 200 of the user _AO. was submitted to the commodity campaign to other users a _n in the application for e-mail, response for e-mail and the introduction for the data described in the text for the other user a _n corresponding to the referral data creation request to encourage the participation Create

(Step S43)
Then, the response mail creating / transmitting unit 115 of the management server 100 transmits the created response e-mail to the transmission source e-mail address of the application e-mail received in step S31 described above, that is, to the mobile terminal 200 (A ). FIG. 15 is a diagram illustrating an example of a response e-mail created when the serial number authentication fails.

(Step S4)
Next, as illustrated in FIG. 4, when the mobile terminal 200 receives the response e-mail from the management server 100, the mobile terminal 200 notifies the user of the reception of the response e-mail by an alarm of the mobile terminal 200, display on the display unit, or the like. The user views this response e-mail reception notification. Then, when the user A _O is convenient, the input unit instructs to display the received response e-mail on the display unit of the portable terminal 200. In response to this input instruction, the portable terminal 200 displays the content of the response e-mail on the display unit. In FIG. 10, 91 is an example of the content of the response e-mail.

(Step S5)
Then, based on the content described in the response e-mail received from the management server 100, the user A _O makes a connection request to the management server 100 in order to participate in the campaign event (for example, a lottery). and the case, application of the campaign, the participation, acquaintances of the user a _O, friends, etc., if desired both to introduce to other users a _n is, the response for the e-mail received from the management server 100 Based on the contents described, the management server 100 is requested to participate in an event (for example, a lottery) based on the URL (WEB page URL (1) or (2), management server address information). The connection request is transmitted, and the process proceeds to step S50. The user A _O is contents described in the response for e-mail received from the management server 100 to the portable terminal 400 of another user A _n (URL (WEB page URL (1) or (2), the management server address information, (Introduction data, campaign introduction information, etc.) are transmitted, and the process proceeds to step S8.

(Step S6)
Based on the contents described in the response e-mail received from the management server 100, the user A _O requests connection to the management server 100 when he / she wishes only to participate in the campaign event (eg, lottery). Therefore, a URL (WEB page URL (1) or (2), management server address information) described in the body of the response mail displayed on the mobile terminal 200 is selected and pressed from the input unit of the mobile terminal 200 To do. That is, a connection request is input to the management server 100 based on the URL described in the text to access. In response to this connection request, the mobile terminal 200 requests (accesses) connection to the management server 100 (site) via the Internet N based on the pressed URL, and proceeds to step S50, where the campaign event ( For example, if the user does not wish to participate in the lottery, the process proceeds to step S7.

(Step S7)
User A _O, based on the contents described in the response for the e-mail received from the management server 100, apply to the campaign, the participation, acquaintances of the user A _O, friends, etc., to introduce to other users A _n If you would like to it, the URL described in the body of the response mail to the mobile terminal 400 of another user a _n (WEB page URL (1) or (2), the management server address information) for introducing and it transmits the data, to introduce the campaign information to the another user a _n. On the other hand, if you do not wish to introduce to other users A _n, not transmitted to said other user A _n, and ends.

(Step S8)
Mobile terminal 400 of another user A _n is, URL that the user A _O is transmitted (WEB page URL (1) or (2), the management server address information) to receive and the introduction data.

(Step S9)
User A _O by the other users A _n was introduced campaign information, the URL (WEB page URL (1) or (2), the management server address information) based on, by utilizing the referral data, mobile A connection (or connection registration) request or / and campaign product order information is transmitted from the terminal 400 to the management server 100.

(Step S10)
The management server 100 receives the connection from the mobile terminal 400 of another user A _n (or connection registration) request.

(Step S11)
The management server 100 transmits a response output information to the connection (or connection registration) request from the mobile terminal 400 of the other user A _n to the portable terminal 400 of the other user A _n.

(Step S12)
The another mobile terminal 400 of the user A _n receives the response output information from the management server 100.

(Step S13)
The other user A _n to the management server 100 from the mobile terminal 400, campaign applicants, to send participants, or the campaign commodity order information for ordering the campaign merchandise.

(Step S14)
Management server 100 receives the campaign commodity order information for ordering campaign applicants, participants, or campaign items from the mobile terminal 400 of the other user A _n.

(Step S15)
Management server 100 applicants of the campaign from the mobile terminal 400 of the other user A _n, participation, or upon receipt of the campaign commodity order information for ordering the campaign goods, as well as confirm the commodity order information, other user applicants to the campaign of a _n, to confirm the hope of participation. Application of other users A _n is the campaign, if you wish to participate, the product identification information issued with respect to the items ordered to the product identification information storage unit 130, or already used not It can be stored and registered in association with used information indicating that. Further, as a reward for introducing me to the other users A _n, to create the introduction point of the predetermined number of points to the user A _O, transmits impart introduction point to the mobile terminal 200 of the user A _O .

(Step S50)
On the other hand, in step S5 described above, a connection request email requesting participation in an event (for example, a lottery) in the campaign is transmitted from the mobile terminal 200 of the user A _O to the management server 100, and the management server 100 The page transmission unit 117 receives a connection request based on the URL from 200 (WEB page URL (1) or (2), management server address information), and the URL correspondence information acquisition unit 119 associates with the designated URL. The e-mail address of the mobile terminal 200 is acquired, and e-mail address display data is created. That is, the management server 100 receives a connection request based on the URL from the mobile terminal 200, generates Web page information corresponding to the URL, and transmits it to the mobile terminal 200 in step S50 and subsequent steps. FIG. 11 is an image diagram showing Web page information corresponding to the case where the requested URL is (a) the serial number input completed URL (WEB page URL (1)) generated in step S38 described above, and (B) It is an image figure which shows web page information corresponding to the case where it is URL for serial number non-input (WEB page URL (2)) produced | generated by the above-mentioned step S41.

(Step S51)
When the page transmission unit 117 receives a connection request based on a URL from the mobile terminal 200, the management server 100 determines whether the URL is a serial number input URL. As a result of the determination, if the URL is already input, the URL correspondence information acquisition unit 119 acquires the corresponding serial number and proceeds to step S52. If the URL is an uninput URL, the process proceeds to step S56.

(Step S52)
Next, the serial number unused determination unit 113 refers to the serial number DB 131 and determines whether or not the used flag of the serial number indicates unused. As a result of the determination, if it is unused, the process proceeds to step S53, and if it is used, the process proceeds to step S56.

(Step S53)
If the result of determination by the serial number unused determination unit 113 is unused, serial number display data associated with the URL is created.

(Step S54)
Then, link button display data of a “lottery start” button linked to a page on which lottery processing is performed is created.

(Step S55)
Next, the point management unit 120 reads the user DB 132, creates acquired point number display data including the number of points corresponding to the mail address acquired in step S50, and creates new serial number input field data. The serial number input field data need not be created. Thereafter, the page transmission unit 117 generates page information including the above-described mail address display data, serial number display data, link button display data, acquired point number display data, and serial number input field data. FIG. 16A is a diagram showing an example of page information created when the serial number corresponding to the URL is unused.

(Step S56)
As a result of the determination by the page generation unit 117 in step S51 described above, if the URL is for serial number non-input, the point management unit 120 reads the user DB 132 and determines whether the number of points is 0 or not. If the number of points is not 0, the process proceeds to step S54 described above. On the other hand, if the point is 0, the process proceeds to step S55 described above. FIG. 16B shows an example of page information created when the serial number corresponding to the URL is used and the number of points in the user DB is not 0, and FIG. 16C shows the serial number corresponding to the URL used and the user It is a figure which shows the example of the page information produced when the number of points in DB is 0. Thereafter, the page transmission unit 119 transmits the created page information to the mobile terminal 200, and the display unit of the mobile terminal 200 that has received the page information displays the page information.

(Step S57)
Next, the user looks at the page information displayed on the display unit of the mobile terminal 200 and confirms whether the lottery is possible from the displayed number of acquired points. If the lottery is not possible, the process proceeds to step S58. If the lottery is possible, the process proceeds to step S59.

(Step S58)
When the lottery is not possible, the user selects the serial number input field from the input unit of the portable terminal 200, inputs an unused serial number printed on the product package, and inputs this input data. It transmits to the management server 100. Upon receiving this, the management server 100 returns to step S50 described above and performs processing.

(Step S59)
On the other hand, if the lottery is possible, the user presses a “lottery start” button from the input unit of the mobile terminal 200 to start the lottery process.

(Step S60)
The portable terminal 200 transmits the lottery process start input data by pressing the “lottery start” button to the management server 100, and the lottery processing unit 116 of the management server 100 starts the lottery process.

(Step S61)
The lottery processing unit 116 of the management server 100 reads the number of points in the user DB 132 and subtracts the number of points necessary for the lottery process from the number of points.

(Step S62)
Next, the page transmission unit 117 creates page information indicating the result of the lottery process, and transmits the page information to the mobile terminal 200.

(Step S63)
The display unit of the mobile terminal 200 acquires and displays the received page information, and the user confirms the lottery result by viewing this display.

  In this way, the management server 100 stores the serial number together with the used flag indicating whether or not it has already been used, and the serial number included in the application e-mail received from the portable terminal 200 is stored. It is determined whether it can be used, the transmission source mail address of the application e-mail is read, written in the user DB 132, and the point number is written in the user DB 132 based on the serial number included in the application e-mail.

  Then, based on the result of the determination described above, a URL is generated in association with the sender mail address, a response e-mail describing this is created and transmitted to the portable terminal 200. Next, a connection request based on the URL is received from the mobile terminal 200, the transmission source mail address associated therewith is acquired, the corresponding point number is read, and the Web page information including the point number is transmitted to the mobile terminal 200. To do.

  Therefore, since the mail address is used as the user ID, the user registration that has been registered by accessing the site can be performed simply by sending an email. Therefore, the serial number can be sent by simply sending the serial number from the same email address. Numbers can be accumulated. Thereby, the points of the campaign can be accumulated without the user inputting the user ID from the portable terminal.

In the above-described embodiment, the case where only one serial number is described in the text of the application e-mail created by the mobile terminal 200 has been described. However, a plurality of serial numbers are described and managed in the application e-mail. It may be transmitted to the server 100. In that case, the user purchases a plurality of products, operates the mobile terminal 200 to read one of the two-dimensional barcodes, and the mobile terminal 200 creates an application e-mail describing the serial number.

  The user displays this, and writes a plurality of serial numbers from the input unit of the portable terminal 200 in the text of the application e-mail as shown in FIG. In step S36 in the above-described embodiment, the management server 100 writes the corresponding number of points in the user DB 132 when a plurality of serial numbers are written in the text of the application e-mail as shown in FIG. Update is performed so that the used flag of the corresponding serial number in the number DB 131 indicates used.

  The URL generation unit 114 generates URLs corresponding to a plurality of serial numbers, and the response mail creation / transmission unit 115 creates a response e-mail including the URL and transmits it to the mobile terminal 200. FIG. 18 is a diagram showing the contents of a response e-mail created by the response e-mail creating / transmitting unit 115 when a plurality of serial numbers are described in the application e-mail. As a result, serial number registration, which has been performed one by one in the past, can be collectively transmitted and authenticated by writing a plurality of serial numbers in the application e-mail.

  In the above-described embodiment, all serial numbers issued in advance are stored in the serial number DB 131 of the management server 100, and with reference to this, the validity of the serial number of the application e-mail is determined. As described above, the validity may be determined by performing a predetermined calculation on the serial number of the application e-mail. For example, add the first digit of the serial number and the second digit and add the third digit to the remainder of the fourth digit so that the remainder is the fifth digit. The serial number is issued by the manufacturing company, and the serial number validity determination unit 112 of the management server 100 determines the validity by performing the same calculation.

  In this case, the management server 100 does not store the serial number DB 131 in advance, and stores the serial number in the used serial number table as shown in FIG. 19 when the serial number is received from the user's portable terminal 200. The management server 100 refers to this to determine whether or not the serial number has been used.

  Further, information on the used serial number table shown in FIG. 19 may be described in the user DB 132. FIG. 20 is a diagram showing the contents of the user DB 132 to which the used serial number is added.

  In addition, all serial numbers issued for products may be stored in the user DB 132. FIG. 21 is a diagram showing the contents of the user DB 132 when all issued serial numbers are stored in association with user IDs which are sender email addresses when the serial numbers are received by application e-mail. In the figure, a serial number indicating “unregistered” in the user ID column indicates that it is unused.

  Further, in the above-described embodiment, when the serial number authentication fails, the management server 100 generates a URL for which the serial number has not been input and transmits it in the response e-mail. It is not necessary.

  In the above-described embodiment, the management server 100 periodically refers to the number of points of each user ID in the user DB 132, and sends an e-mail describing the notification content according to each user to the user's mobile terminal. You may do it. FIG. 22 is a diagram illustrating an example of an e-mail in which the management server 100 describes notification contents according to each user.

  In the above-described embodiment, the management server 100 gives out points to the users who are out of the lottery and stores them in the storage unit 130. When certain points are accumulated, the user DB 132 stores the points. The user may be notified by e-mail with the mail address as the user ID as the transmission destination, and the lottery process may be performed again.

  Further, in the above-described embodiment, a password may be set for each user in advance, and when the URL for displaying the history of the number of points of the user is requested from the mobile terminal 200, the password input may be requested.

  In the above-described embodiment, the user accesses the management server 100 using the mobile terminal 200, but may use a PC (Personal Computer).

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes a design and the like within the scope not departing from the gist of the present invention.

It is a schematic diagram of the campaign management system which the manufacturer company which manufactures the confectionery goods in the embodiment of the present invention operates. (A)-(b) is a figure which shows the sample of the two-dimensional barcode which the portable terminal 200 of a different communication company in the embodiment respond | corresponds. 5 is a flowchart illustrating an operation in which a user-owned mobile terminal transmits an e-mail to a management server, and the management server performs user registration with a transmission destination e-mail address and performs point management in the embodiment. 5 is a flowchart illustrating an operation in which a user-owned mobile terminal transmits an e-mail to a management server, and the management server performs user registration with a transmission destination e-mail address and performs point management in the embodiment. It is explanatory drawing which shows reading the two-dimensional barcode printed on the surface of the package of goods in the same embodiment from the barcode reading part of a portable terminal. It is explanatory drawing of the email for an application produced from the read two-dimensional barcode used for the embodiment. It is explanatory drawing in which the portable terminal transmits the electronic mail for application to a management server in the embodiment. It is a figure which shows the content of serial number DB in the same embodiment. It is a figure explaining the operation | movement with which the management server in the same embodiment authenticates the serial number acquired from the electronic mail for application with reference to serial number DB. It is explanatory drawing in which the management server transmits the response email to a portable terminal in the same embodiment. In the embodiment, (a) an image diagram showing Web page information corresponding to a case where the requested URL is a serial number input URL, and (b) a case where the URL is a serial number non-input URL. It is an image figure which shows the Web page information to do. It is a figure which shows the example of the text part of the email for application which the management server received in the same embodiment. It is a figure which shows the user ID and point number in user DB in the embodiment. In the embodiment, (a) an example of a response e-mail created when the transmission source e-mail address is unregistered, and (b) an example of a response e-mail created when registered. FIG. It is a figure which shows the example of the email for a response produced when authentication of a serial number in the same embodiment fails. In the embodiment, (a) an example of page information created when the serial number corresponding to the URL is unused, (b) the serial number corresponding to the URL is used, and the number of points in the user DB is It is a figure which shows the example of the page information produced when it is not 0, and the example of the page information produced when the serial number corresponding to (c) URL is used and the point number in user DB is 0. . It is a figure which shows the example of the electronic mail for application which described the some serial number in the text in the same embodiment. In the same embodiment, when a plurality of serial numbers are described in an application e-mail, it is a diagram showing the content of a response e-mail created by a response e-mail creation and transmission unit. It is a figure which shows the content of the used serial number table in the same embodiment. It is a figure which shows the content of user DB which added the used serial number in the same embodiment. It is a figure which shows the content of user DB at the time of storing all the issued serial numbers and the user ID which is a transmission source mail address at the time of receiving it with the application email in the same embodiment. . It is a figure which shows the example of the email which the management server described the notification content according to each user in the embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... Management server 110 ... Control part 111 ... Application mail reception part 112 ... Serial number correctness determination part 113 ... Serial number non-use determination part 114 ... URL generation part 115 ... Response mail preparation transmission part 116 ... Lottery process part 117 ... Lottery Processing unit 118 ... Lottery processing unit 119 ... URL correspondence information acquisition unit 120 ... Point management unit 130 ... Recording unit 131 ... Serial number DB
132 ... User DB
140 ... Communication I / F
200 ... Mobile terminal N ... Internet

Claims (6)

In a campaign product information system comprising a mobile terminal 200 connected to a network and a management server 100 connected to the network,
The mobile terminal 200 of the user A _O
Reading means for reading the printed matter attached to the product, in which the product identification information and the destination email address are embedded,
Wherein reading the product identification information embedded in the printed matter read by the reading means, to create a subscription for e-mail including the referral data creation request of the commodity identification information to the applicant information with other users A _n Application email creation means,
Application mail transmission means for reading out the destination email address embedded in the printed matter and transmitting the application email to the destination email address via the network;
Response mail receiving means for receiving a response e-mail including the management server address information from the management server;
A connection request input means for receiving a connection request to the management server from a user;
In accordance with the connection request received by the connection request input means, connection request means for requesting connection to the management server based on the address information;
Display means for receiving and displaying output information from the management server;
Comprising
The management server 100
Product identification information storage means 130 for storing and registering product identification information issued for the product in association with used information indicating whether or not the product has already been used;
Application mail receiving means 111 for receiving the application e-mail transmitted from the mobile terminal 200 to the destination e-mail address;
Included in the application e-mail from the product identification information included in the application e-mail received by the application e-mail receiving unit 111 and the product identification information and used information stored in the product identification information storage unit 130 Product identification information authenticating means 112 for determining whether or not the product identification information to be used is available;
A user registration unit 118 that reads out the sender email address of the application email received by the application email reception unit 111 and writes it in the user information storage unit 132;
A point writing unit of the point management unit 120 that writes point information in the user information storage unit 132 based on the product identification information included in the application e-mail received by the application mail receiving unit 111;
Address information (URL) generation means 114 that generates the management server address information in association with the source mail address based on the determination result by the product identification information authentication means 112;
A mail address acquisition unit of a URL correspondence information acquisition unit 119 that acquires the transmission source mail address associated with the generated management server address information;
A point reading unit of the point management unit 120 that reads the point information corresponding to the transmission source mail address acquired by the mail address acquisition unit from the user information storage unit 132;
And Introduction data creation means 150 for creating a referral data to other users A _n created required by applicants for e-mail received by the applicant mail receiving means,
The address information generated by the address information generating unit 114, the point information given to the user _AO read by the point reading unit of the point management unit 120, and other users created by the introduction data creating unit 150 a response mail creating transmission unit 115 creates a response e-mail including the referral data to a _n to the portable terminal of the user a _O,
The user A _O based on the received referral data processed reception receives a connection request for registering the introduced data transmitted from the mobile terminal 400 of another user A _n, the response output corresponding to said introduction data and introduction information accepting transmitting means responsive email creation transmitting unit 115 for transmitting to the portable terminal 400 of the user a _n to generate information,
Check the product order information of the user A _n to be transmitted based on the response output information, an introduction point awarding transmitting means point management unit 120 to be transmitted by applying a referral point to the mobile terminal 200 of the user A _O ,
A user introduction campaign product information system characterized by comprising: In a campaign product information system comprising a mobile terminal 200 connected to a network, a management server 100 connected to the network, and product identification information storage means 130,
The mobile terminal 200 of the user A _O
The product identification information and the destination email address are embedded, and the printed matter attached to the product is read by the reading means.
Read the product identification information embedded in the read printed matter, create an application e-mail including the product identification information, the application information, and the introduction data creation request by the application mail creating means,
Read out the destination e-mail address embedded in the printed matter, and send the application e-mail to the destination e-mail address in the application e-mail transmission means via the network,
The management server 100
The application email receiving means 111 receives the application email transmitted from the mobile terminal 200 to the destination email address,
The product identification information authentication unit 112 uses the product identification information included in the received application e-mail and the product identification information and used information stored in the serial number database 131 of the product identification information storage unit 130. Determining whether the product identification information included in the application email is available,
The source e-mail address of the received application e-mail is read by the user registration unit 118 and written in the user information storage unit 132 of the product identification information storage unit 130;
Based on the product identification information included in the received application email, point information is written into the user information storage unit 132 by the point writing unit of the point management unit 120,
Based on the result of the determination by the product identification information authentication unit 112, the address information (URL) generation unit 114 generates the management server address information in association with the sender email address,
The sender email address associated with the generated management server address information is acquired by the email address acquisition means of the URL correspondence information acquisition unit 119,
The point information corresponding to the transmission source mail address acquired by the mail address acquisition unit is read from the user information storage unit 132 by the point reading unit of the point management unit 120,
The created by applicants mail receiving means 111 introduces data generating unit 150 other referral data to user A _n created required by applicants for e-mail received by,
Subsequently, the management server address information generated by the address information generation unit 114, the point information given to the user A _O read by the point reading unit of the point management unit 120, and the introduction data generation unit 150 the response e-mail including the referral data to other users a _n created Te, create sent to the mobile terminal of the user a _O by the response mail creation transmitting unit 115,
The mobile terminal 200 of the user A _O
The user and the management server address information including the A _O received response for e-mail, the referral data, sent to the mobile terminal 400 of another user A _n to be introduced,
The another mobile terminal 400 of the user A _n is
Based on the received management server address information and the introduction data, a connection registration request including the introduced data is transmitted to the management server 100,
The management server 100
The other was treated acceptance to receive a connection request for registration of the user A _n, registration completion information by introduction information accepting transmitting means responsive email creation transmitting unit 115 to the response output information (user A _n corresponding to the connection register request ) generates and transmits to the portable terminal 400 of the user a _n,
The another mobile terminal 400 of the user A _n is
On the basis of the response output information (registration completion information to the user A _n), and sends the item order information to the management server 100,
The management server 100
Check the product order information of other users A _n received, the mobile terminal 200 of the user A _O who introduced the user A _n, to impart introduction point by introduction point giving transmission means point management unit 120 sends To
User introduction campaign product information system characterized by this. In the user introduction campaign product information system according to claim 1 or 2,
The product identification information authentication unit 112 includes:
Legitimacy judging means 112a for reading out the product identification information from the application e-mail received by the application mail receiving means and judging whether or not the matching product identification information exists in the product identification information storage means; ,
Unused determination means 113 that reads the product identification information from the application e-mail received by the application mail receiving means and determines whether or not the used information corresponding to the matching product identification information indicates unused. ,
A user introduction campaign product information system characterized by comprising: In the user introduction campaign product information system according to any one of claims 1 to 3,
Wherein managing server 100 is configured to verify the product order information of other users A _n which has received the product identification information issued with respect to the product, whether already used in the product identification information storage unit 130 A user introduction campaign product information system characterized by storing and registering in association with used information indicating. A management server in the user introduction campaign product information system according to any one of claims 1 to 4,
Product identification information storage means 130 for storing product identification information issued for a product in association with used information indicating whether the product has already been used;
An application mail receiving means 111 for receiving an application e-mail transmitted from the portable terminal 200 to a destination e-mail address;
Included in the application e-mail from the product identification information included in the application e-mail received by the application e-mail receiving unit 111 and the product identification information and used information stored in the product identification information storage unit 130 Product identification information authenticating means 112 for determining whether or not the product identification information to be used is available;
A user registration unit 118 that reads out a transmission source mail address of the portable terminal 200 of the application e-mail received by the application mail reception unit 111 and writes it in the user information storage unit 132;
A point writing unit of the point management unit 120 that writes point information in the user information storage unit 132 based on the product identification information included in the application e-mail received by the application mail receiving unit 111;
Address information (URL) generation means 114 that generates the management server address information in association with the source mail address based on the determination result by the product identification information authentication means 112;
A mail address acquisition unit of a URL correspondence information acquisition unit 119 that acquires the transmission source mail address associated with the generated management server address information;
A point reading unit of the point management unit 120 that reads the point information corresponding to the transmission source mail address acquired by the mail address acquisition unit from the user information storage unit 132;
Introduction data creation means 150 for creating the introduction data requested to be created in the application email received by the application email reception means;
The address information generated by the address information generating means 114, the point information given to the user A _O read by the point reading means of the point management unit 120, and the introduction data created by the introduction data creating means 150 A response mail creating and sending unit 115 for creating a response e-mail including
The user A _O based on the received referral data processed reception receives a connection request for registering the introduced data transmitted from the mobile terminal 400 of another user A _n, the response output corresponding to said introduction data and introduction information accepting transmitting means responsive email creation transmitting unit 115 for transmitting to the portable terminal 400 of the user a _n to generate information,
And said verify product order information of the user A _n, the user A _O referral point giving transmission means point management unit 120 to be transmitted by applying a referral point to the mobile terminal to be transmitted based on the response output information,
A management server in a user introduction campaign product information system. In the management server in the user introduction campaign product information system according to claim 5,
The merchandise identification information storage unit 130 is configured to verify the product order information of other users A _n which has received the product identification information issued with respect to the items already spent information indicating whether it is used A management server in a user introduction campaign product information system characterized by being stored and registered in association with each other.

Images