JP2014182760A - Sales promotion system, server device, sales promotion method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase motivation of a sales staff in promoting sales on a website.SOLUTION: A sales promotion system includes a server device for providing at least product information on a website, and is provided with a site management part that displays the website in a terminal device when receiving a connection request via a network and stores at least distributor identification information outputted from the terminal device in a management information storage part, on the basis of a two-dimensional code which contains distributor identification information for identifying one among a plurality of distributors selling a product using a terminal device connectable to the website via the network, and address information indicating a network place of a website associated with the product.

Description

  The present invention relates to a sales promotion system, a server device, a sales promotion method, and a program.

  In recent years, by providing an advertisement medium printed with a two-dimensional code such as a QR code (registered trademark) to a consumer (user) and causing the terminal device such as a mobile phone to read the two-dimensional code of the advertisement medium. A sales promotion system that accesses a website such as an EC site (electronic commerce site) is known (see, for example, Patent Document 1). In such a sales promotion system, a website accessed by reading a two-dimensional code such as a QR code (registered trademark) provides consumers with product information, thereby prompting the consumer to purchase the product. Is provided.

JP 2011-243176 A

However, when using the sales promotion system as described above, for example, stores and sales staff scattered in various places cooperate to advertise products, and at the same time, consumers who use advertising media printed with two-dimensional codes as consumers In some cases, sales of products may be promoted. In such a case, in the sales promotion system as described above, for example, even if a product is purchased on an EC site based on an advertising medium provided by a store or a salesperson, a consideration (incentive) for advertising the product is provided. I cannot get a store or salesperson. Therefore, the salesperson cannot obtain high motivation for advertising the product.
In addition, as one of the cases of purchasing products by customers, when they visit a store, for example, when they are lost in the product, or when the product they want is found but there is no color or size stock, they purchase from the store. In some cases, the purchase is made on the EC site. Even in such a case, the sales promotion system as described above reflects the sales of the product in the store or salesperson even though the product browsing in the store or the customer service of the salesperson triggers the purchase. Not.
As described above, the sales promotion system as described above has a problem that the salesperson cannot improve the motivation for promoting the sales on the website.

  The present invention has been made to solve the above problems, and its purpose is to promote a salesperson's motivation to promote sales on a website, a server device, a sales promotion method, And providing a program.

  In order to solve the above problem, one aspect of the present invention is a sales promotion system including a server device that provides at least product information on a website, and the server device is connected to the website via a network. 2 including vendor identification information for identifying one of a plurality of vendors that sell the product, and address information indicating a location on the network of the website associated with the product, using a possible terminal device. A site that receives a connection request via a network based on the dimension code, displays the website on the terminal device, and stores at least the seller identification information output from the terminal device in a management information storage unit A sales promotion system including a management unit.

  Moreover, 1 aspect of this invention is provided with the provision part which provides incentive with respect to the said sales origin corresponding to the said sales origin identification information memorize | stored in the said management information storage part in said sales promotion system. Features.

  In addition, according to one aspect of the present invention, in the sales promotion system, the site management unit identifies the product associated with the website when the product is ordered on the website. Order information including at least product identification information and the seller identification information are associated with each other and stored in the management information storage unit.

  Further, according to one aspect of the present invention, in the above sales promotion system, recommended product identification information for identifying the product corresponding to the recommended product recommended for sale, and a website associated with the recommended product The recommended product storage unit that stores the address information in association with each other, the recommended product identification information recommended by the seller among the recommended product identification information stored in the recommended product storage unit, and the sales The recommended product identification information stored in the sales source information storage unit is acquired based on the input of the sales source identification information and the sales source information storage unit that stores and associates the original identification information, and the acquired recommendation The two-dimensional including the address information associated with the product identification information from the recommended product storage unit, and including the acquired address information and the seller identification information A two-dimensional code is added to the medium, and the site management unit obtains the recommended product identification information associated with the website from the recommended product storage unit. The acquired recommended product identification information and the seller identification information are associated with each other and stored in a management information storage unit.

  One aspect of the present invention is a server device of a sales promotion system including a terminal device that can be connected to a website via a network, and a server device that provides at least product information on the website, Two-dimensional information including vendor identification information for identifying one of a plurality of vendors selling products by the terminal device, and address information indicating the location on the network of the website associated with the products. A site management unit that receives a connection request via a network based on the code, displays the website on the terminal device, and stores at least the vendor identification information output from the terminal device in a management information storage unit A server device characterized by comprising:

  According to another aspect of the present invention, there is provided a sales promotion method for a sales promotion system including a terminal device that can be connected to a website via a network and a server device that provides at least product information on the website. 2, wherein the terminal device includes vendor identification information that identifies one of a plurality of vendors that sell products, and address information that indicates a network location of a website associated with the products. Based on the dimension code, a connection step of connecting to the website via the network and outputting the vendor identification information to the website and a site management unit provided in the server device are connected by the terminal device. And displaying the website on the terminal device and at least the sales output from the terminal device. A promotional method characterized by including the site management step of storing the source identification information in the management information storage unit.

  According to another aspect of the present invention, there is provided a computer as a server device of a sales promotion system including a terminal device connectable to a website via a network and a server device that provides at least product information on the website. The site management unit uses the terminal device to identify vendor information that identifies one of a plurality of vendors that sell the product, and an address that indicates the network location of the website associated with the product Receiving a connection request via a network based on a two-dimensional code including information and displaying the website on the terminal device, and managing at least the vendor identification information output from the terminal device This is a program for executing the site management step to be stored.

  ADVANTAGE OF THE INVENTION According to this invention, the salesperson's motivation with respect to promoting the sales on a website can be improved.

It is a block diagram which shows an example of the sales promotion system by 1st Embodiment. It is a figure which shows an example of the data structure which the recommendation merchandise information memory | storage part in 1st Embodiment memorize | stores. It is a figure which shows an example of the data structure which the salesperson information storage part in 1st Embodiment memorize | stores. It is a figure which shows an example of the data structure which the order information memory | storage part in 1st Embodiment memorize | stores. It is a flowchart which shows the flow of the sales process of the goods in 1st Embodiment. It is a flowchart which shows an example of the registration process of the recommendation goods in 1st Embodiment. It is a flowchart which shows an example of the production | generation process of the two-dimensional code in 1st Embodiment. It is a flowchart which shows an example of the sales process of the recommended goods in 1st Embodiment. It is a block diagram which shows an example of the sales promotion system by 2nd Embodiment. It is a figure which shows an example of the data structure which the store information storage part in 2nd Embodiment memorize | stores. It is a figure which shows an example of the data structure which the order information storage part in 2nd Embodiment memorize | stores. It is a block diagram which shows an example of the sales promotion system by 3rd Embodiment. It is a figure which shows an example of the data structure which the merchandise information storage part in 3rd Embodiment memorize | stores. It is a flowchart which shows an example of the production | generation process of the two-dimensional code in 3rd Embodiment.

Hereinafter, a sales promotion system according to an embodiment of the present invention will be described with reference to the drawings.
[First Embodiment]
FIG. 1 is a block diagram illustrating an example of a sales promotion system 1 according to the first embodiment.
In this figure, the sales promotion system 1 includes a product management server 20, a store terminal 31, a code printing unit 32, a code generation device 40, an EC (Electronic Commerce) site server 50, a user terminal 60, and a sales management server. 70. The merchandise management server 20, the store terminal 31, the code generation device 40, the EC site server 50, and the sales management server 70 are connected via a network such as a LAN (Local Area Network), for example. The EC site server 50 is connected to the user terminal 60 via a network 5 such as the Internet.

  The sales promotion system 1 in the present embodiment will be described with reference to an example in which an incentive (reward) is given to a salesperson who has triggered the purchase of a product by using a EC site.

  The product management server 20 is a server device that manages the price of a product to be sold and the inventory of the product. The merchandise management server 20 includes, for example, a merchandise information storage unit 21, an inventory information storage unit 22, a recommended product information storage unit 23, and a salesperson information storage unit 24.

  The product information storage unit 21 is, for example, a product master that is a database that stores detailed product data. The product information storage unit 21 stores, for example, information such as a product management number (product management number), a product code, a product name, and a list price in association with each other.

  The inventory information storage unit 22 is, for example, an inventory information database in which product inventory is used as a database. In the inventory information storage unit 22, for example, a product code and an inventory quantity are stored in association with each other.

  The recommended product information storage unit 23 (recommended product storage unit) stores information related to recommended products that are products recommended for sale among products sold on the EC site. This recommended product is selected by the person in charge of product management and registered in the recommended product information storage unit 23. Here, the data configuration stored in the recommended product information storage unit 23 will be described with reference to FIG.

FIG. 2 is a diagram illustrating an example of a data configuration stored in the recommended product information storage unit 23 according to the present embodiment.
As shown in FIG. 2, the recommended product information storage unit 23 includes “recommended product management No”, “product code”, “dedicated site URL”, “site valid period start date”, “site valid period end date”, and “Discount rate / point grant rate” is stored in association with each other. Here, “recommended product management No” is information indicating a recommended product management number, and “product code” is identification information (product identification information) for identifying a product. Here, PK (Primary key) indicates a primary key and FK (Foreign key) indicates a foreign key. The “dedicated site URL” is address information (URL: Uniform Resource Locator) indicating the location on the network 5 of the dedicated site (dedicated website) associated with the recommended product. The product identification information may include “recommended product management No”.
The “dedicated site URL” may be a dedicated site for one product, or a dedicated site for selling a plurality of products.

  The “site effective period start date” and the “site effective period end date” indicate the start date and end date of the effective period of the dedicated site associated with the recommended product. The “discount rate / point grant rate” indicates a discount rate or point grant rate given to a user (customer) who purchased the recommended product.

  For example, in the example illustrated in FIG. 2, when “Recommended Product Management No” is “0001”, “Product Code” is “100001”, and “Dedicated Site URL” associated with “Product Code” is “ http: // xxx ... ”. Further, the site valid period in this case is shown to be from “2012/12/15” to “2012/12/25”. The “discount rate / point grant rate” indicates “5%”. That is, when the user purchases the recommended product “100001”, for example, a discount of “5%” is implemented.

  Thus, the recommended product information storage unit 23 is the address information of the website associated with the “recommended product management No.” and “product code” corresponding to the recommended product recommended for sale and the recommended product. The “dedicated site URL” is stored in association with it. In addition, a “discount rate / point grant rate” is set for the recommended product so as to increase the purchase intention of the user (customer).

  Returning to FIG. 1, the salesperson information storage unit 24 (sales source information storage unit) recommends the salesperson (sales source) of the “recommended product management No.” stored in the recommended product information storage unit 23. “Recommended product management No.” and “salesperson code” (sales source identification information) are stored in association with each other. The “salesperson code” (sales source identification information) is identification information for identifying one (one) of a plurality of salespersons (a plurality of sales sources) that sell products. Here, with reference to FIG. 3, the data structure which the salesperson information storage part 24 memorize | stores is demonstrated.

FIG. 3 is a diagram illustrating an example of a data configuration stored in the salesperson information storage unit 24 in the present embodiment.
In this figure, the salesperson information storage unit 24 stores “salesperson code”, “affiliated store code”, “recommended product 1” to “recommended product 5”,. Here, as described above, the “salesperson code” is identification information for identifying the salesperson, and the “affiliated sales shop code” is identification information indicating the store to which the salesperson belongs. “Recommended product 1” to “Recommended product 5”, etc. are recommended products selected by each salesperson among the recommended products stored in the recommended product information storage unit 23. That is, “recommended product 1” to “recommended product 5” stored in the salesperson information storage unit 24 are “recommended product management numbers” (hereinafter referred to as “recommended product codes”) of recommended products recommended by each salesperson. (Sometimes referred to as recommended product identification information). Here, PK indicates a primary key and FK indicates a foreign key.

  For example, in the example shown in FIG. 3, when the “salesperson code” is “AA001”, the “affiliated store code” is “A0001”, and “recommended products” are “0001”, “0002”, And three products "0003" are registered. That is, the salesperson whose “salesperson code” corresponds to “AA001” has registered three products “0001”, “0002”, and “0003” as recommended products.

Returning to FIG. 1 again, the code generation device 40 is a generation device that generates a two-dimensional code. Here, the two-dimensional code is, for example, a QR code (registered trademark) or a barcode, and encodes information including a URL of a dedicated site corresponding to the recommended product and a “salesperson code”. The code generation device 40 generates a two-dimensional code corresponding to the salesperson designated from the store terminal 31 and the recommended product.
The code generation device 40 includes a code generation unit 41 and a code printing unit 42.

The code generation unit 41 acquires “recommended product management No” of the recommended product stored in the salesperson information storage unit 24 based on the “salesman code” input from the store terminal 31, and acquires the acquired “recommended product management” The “dedicated site URL” associated with “No” is acquired from the recommended product information storage unit 23. The code generation unit 41 generates a two-dimensional code including the acquired “dedicated site URL” and “salesperson code”. In the present embodiment, the code generation unit 41 generates a two-dimensional code by adding “salesperson code” to the “dedicated site URL” as a query parameter.
For example, when the “dedicated site URL” is “http://xxx.co.jp/10001” and the “salesperson code” is “AA001”, the code generation unit 41 performs the following (Example 1) A two-dimensional code (for example, QR code (registered trademark)) in which the information shown in FIG.

  (Example 1) “http://xxx.co.jp/10001/?hanbaiin=AA001”

  The code generation unit 41 causes the code printing unit 42 to print the generated two-dimensional code when the code generation device 40 prints the two-dimensional code.

  The code printing unit 42 is a printing device such as a printer, for example. Here, the code printing unit 42 prints on, for example, a seal including the generated two-dimensional code. In addition, the sticker on which the two-dimensional code is printed is distributed to stores (sales shops) and salespersons for sales promotion, and is pasted on, for example, an advertising medium (such as a flyer) created for each recommended product. Used for sales promotion.

  The code generation unit 41 outputs the generated two-dimensional code to the store terminal 31 when printing the two-dimensional code at a store. The two-dimensional code printing process in this case will be described in the configuration of the store terminal 31 described later.

  The store terminal 31 is a terminal device provided in the store 3, and is connected to the product management server 20 and the code generation device 40 via a network. For example, the store terminal 31 registers information in the recommended product information storage unit 23 and the salesperson information storage unit 24 of the product management server 20. Further, when the store terminal 31 causes the code generation device 40 to generate a two-dimensional code, the “salesperson code” and the “recommended product management No” are input. Further, the store terminal 31 acquires the two-dimensional code generated by the code generation device 40 and causes the code printing unit 32 to print the acquired two-dimensional code.

  The code printing unit 32 is a printing device such as a printer, for example. Here, the code printing unit 32 uses, for example, a medium 33 including a two-dimensional code such as an advertising medium (distribution medium) such as a product flyer including a two-dimensional code, a poster posted on a storefront, or a distribution distributed to a customer. Print a predetermined number of copies. Note that the medium 33 including the printed two-dimensional code is distributed to a salesperson for sales promotion.

The user terminal 60 is a terminal device possessed by a user who purchases a product, such as a mobile phone or a tablet terminal. The user terminal 60 is a terminal device that can be connected to a website via the network 5. The user terminal 60 is connected to, for example, an EC site server 50 that provides an EC site (for example, a dedicated site) via the Internet network 5. The user terminal 60 reads the above-described two-dimensional code, connects (accesses) to the dedicated site via the network 5 based on the read two-dimensional code, and outputs the “salesperson code” to the dedicated site. Here, the two-dimensional code includes a “dedicated site URL” and a “salesperson code”, and the user terminal 60 adds a “salesperson code” to the “dedicated site URL” using a query parameter, Output to a dedicated site.
In addition, the user terminal 60 includes a reading unit 61 and a communication unit 62.

The reading unit 61 reads a two-dimensional code (for example, QR code (registered trademark)), and acquires information obtained by decoding the read two-dimensional code. Here, the decoded information is the information as described above (Example 1) including the “dedicated site URL” and the “salesperson code”.
The communication unit 62 communicates with the EC site server 50 via the network 5. The communication unit 62 outputs the information as described above (Example 1) read by the reading unit 61 to the EC site server 50. That is, the communication unit 62 connects (accesses) to the dedicated site via the network 5 based on the two-dimensional code, and outputs the “salesperson code” to the dedicated site.

  The EC site server 50 (server device) is a server device that provides at least product information on a website. For example, the EC site server 50 provides product information provision and product online sales services through the EC site. The EC site server 50 is connected to the user terminal 60 via the network 5 and is connected to the product management server 20 and the sales management server 70 via a network such as a LAN. The EC site server 50 includes a member information storage unit 51, an order information storage unit 52, and a site management unit 53.

  The member information storage unit 51 stores member information on the EC site. The member information storage unit 51 stores information such as “member No.” (member number), “member login ID” (member identification information), “login password”, “mail address”, and “purchase history”, for example. ing.

  The order information storage unit 52 (management information storage unit) stores information (order information) related to an order for a product when the product is purchased via the EC site. The order information storage unit 52 stores, for example, a “product code” that is product identification information for identifying a product and a “salesperson code” in association with each other. Here, the data structure stored in the order information storage unit 52 will be described with reference to FIG.

FIG. 4 is a diagram illustrating an example of a data configuration stored in the order information storage unit 52 according to the present embodiment.
In this figure, the order information storage unit 52 includes “order number”, “order date”, “orderer member number”, “new member / existing member”, “recommended product management number”, “product code”, “list price”. ”,“ Unit price (after discount) ”,“ Order quantity ”,“ Order amount ”, and“ Salesperson code ”are stored in association with each other. The “order number” indicates a number for identifying and managing each order, the “order date” indicates the date when the product is ordered, and the “orderer member No” indicates the member information storage unit 51. “Member No.” corresponding to the member who ordered the product among the members registered in “No.”. The “new member / existing member” indicates whether the member who ordered the product is either a new member or an existing member by “existing” or “new”. Further, the “list price”, “unit price (after discount)”, “order quantity”, and “order received” are the unit price after discount according to the price of the product, “discount rate / point grant rate” in the recommended product information storage unit 23. , The order quantity of the product, and the amount received. In this figure, the order information includes “order number”, “order date”, “orderer member No.”, “new member / existing member”, “recommended product management No.”, “product code”, “list price”, “Unit price (after discount)”, “Order quantity”, and “Order value” are included.
The “salesperson code” indicates the “salesperson code” acquired from the user terminal 60. As described above, the order information storage unit 52 stores “recommended product management No” and “product code” in association with the “salesperson code”. Here, PK indicates a primary key and FK indicates a foreign key.

  For example, in the example shown in FIG. 4, the order information whose “order number” is “000001”, “order date” is “2012/12/2”, “orderer member No” is “12345A”, “new” “Member / existing member” indicates “existing”, “recommended product management number” indicates “0002”, and “product code” indicates “100002”. In addition, “list price” indicates “¥ 2000”, “unit price (after discount)” indicates “¥ 1800”, “order quantity” indicates “2”, and “order received” indicates “¥ 3600”. In addition, the “salesperson code” corresponding to the order information is “BC025”.

  Returning to FIG. 1 again, the site management unit 53 causes the user terminal 60 to display a website (for example, a dedicated site for recommended products) connected by the user terminal 60. That is, the site management unit 53 receives a connection request via the network 5 based on the two-dimensional code by the user terminal 60 and causes the user terminal 60 to display a website. When the site management unit 53 receives an instruction to purchase a product from the user terminal 60, the site management unit 53 causes the order information storage unit 52 to store the order information that is information related to the order of the product. For example, as shown in FIG. 4, the site management unit 53 associates a “product code” for identifying a product corresponding to the dedicated site and a “salesperson code” and stores them in the order information storage unit 52. That is, the site management unit 53 stores the order information including at least “product code” and the “salesman code” in the order information storage unit 52 in association with each other when a product is ordered on the EC site.

Specifically, the site management unit 53 acquires the “product code” of the recommended product corresponding to the dedicated site from the recommended product information storage unit 23, and acquires the “product code” of the acquired recommended product, the “salesperson code”, and the like. Are stored in the order information storage unit 52 in association with each other.
Further, the site management unit 53 acquires the “list price” corresponding to the “product code” from the product information storage unit 21, and stores the acquired “list price” and the “discount rate / point grant” stored in the recommended product information storage unit 23. Based on the “rate”, “unit price (after discount)” is calculated. For example, if the “list price” is “¥ 2000” and the “discount rate / point grant rate” is “5%”, the site management unit 53 sets “unit price (after discount)” to “¥ 1900”. Is calculated.
Further, the site management unit 53 calculates an “order amount” based on the calculated “unit price (after discount)” and “order quantity”. Then, as shown in FIG. 4, the site management unit 53 “order number”, “order date”, “orderer member No”, “new member / existing member”, “recommended product management No”, “product code” ”,“ List price ”,“ unit price (after discount) ”,“ order quantity ”,“ order value ”, and“ salesperson code ”are stored in association with each other.

The sales management server 70 is connected to the EC site server 50 via a network such as a LAN. The sales management server 70 associates the salesperson corresponding to the “salesperson code” based on the ordering information including at least “product code” and the “salesperson code” stored in the order information storage unit 52 in association with each other. The incentive provision part 71 which provides an incentive to is provided.
For example, the incentive granting unit 71 (giving unit) reads the “sales code” associated with the “product code” or the “recommended product management No” of the recommended product from the order information storage unit 52, and the “salesman code” Incentives are granted to salespersons corresponding to In this case, the incentive granting unit 71 provides, for example, the “order amount” of the recommended product to the salesperson who contributed to the sales of the recommended product corresponding to the “salesman code” stored in the order information storage unit 52. A predetermined amount (for example, 5%) or a predetermined amount corresponding to the “order quantity” of recommended products is given as an incentive. Note that the predetermined ratio and the predetermined amount described above may be set to different values depending on the recommended product, or may be fixed values.

Next, operation | movement of the sales promotion system 1 in this embodiment is demonstrated with reference to drawings.
First, with reference to FIG. 5, an outline of the flow of the product sales process in the sales promotion system 1 will be described.
FIG. 5 is a flowchart showing the flow of the product sales process in the present embodiment.
Note that a data flow with each storage unit included in the sales promotion system 1 is added to the flowchart shown in FIG.

  In this figure, first, for example, when a user (customer) who has viewed a flyer with a two-dimensional code distributed from a salesperson tries to purchase a recommended product described in the flyer, the user terminal 60 Accesses the URL of the dedicated site based on the two-dimensional code (step S1). When accessing the URL of the dedicated site, the user terminal 60 transmits the “salesperson code” included in the two-dimensional code to the EC site server 50 using the query parameter. The site management unit 53 of the EC site server 50 searches the recommended product information storage unit 23 of the product management server 20 and sets the site valid period of the recommended product that matches the “dedicated site URL” transmitted from the user terminal 60. Get information (start date, end date). The site management unit 53 displays the dedicated site on the user terminal 60 when it is within the valid period.

  Next, the user terminal 60 logs in to the dedicated site (step S2). That is, the user terminal 60 transmits login information to the dedicated site according to the user's operation, and the site management unit 53 converts the acquired login information and the member information stored in the member information storage unit 51 into the member information. Based on this, login processing is executed.

  Next, based on the operation from the user, the user terminal 60 puts the recommended product into the cart (purchasing cart) (step S3). That is, the site management unit 53 refers to the product information storage unit 21, the inventory information storage unit 22, and the recommended product information storage unit 23 of the product management server 20 in accordance with an instruction to put recommended products from the user terminal 60 into the cart. Then, “Recommended Product Management No”, “Product Code”, “Price”, “Unit Price (After Discount)”, “Order Quantity”, and “Order Value” are generated. In addition, the site management unit 53 collates the “salesperson code” acquired when accessing the dedicated site from the user terminal 60 with the salesperson information storage unit 24.

  Next, based on an instruction from the user terminal 60, the site management unit 53 executes a settlement process (step S4). That is, the site management unit 53 refers to the member information storage unit 51 to acquire “orderer member No” and “new member / existing member”, and as shown in FIG. The employee code "is stored in the received order information storage unit 52, and the process is terminated.

Next, a recommended product registration process according to the present embodiment will be described.
<Recommendation product registration process>
FIG. 6 is a flowchart illustrating an example of recommended product registration processing according to this embodiment.
Here, a case where a recommended product registration process is executed from the store terminal 31 installed in the store 3 will be described.

  In FIG. 6, first, the store terminal 31 registers a recommended product in the recommended product information storage unit 23 in accordance with the operation of the product manager (step S101). For example, the store terminal 31 selects a “product code” of a product to be set as a recommended product from the product information storage unit 21 of the product management server 20 and stores the selected “product code” in the recommended product information storage unit 23. The “recommended product management number” and the “dedicated site URL” corresponding to the “product code” are automatically paid out. Further, the store terminal 31 outputs “site effective period start date”, “site effective period end date”, and “discount rate / point grant rate” to the product management server 20 according to the operation of the product management person in charge. As shown in FIG. 2, in the recommended product information storage unit 23, “recommended product management No”, “product code”, “dedicated site URL”, “site valid period start date”, “site valid period end date”, and The “discount rate / point grant rate” is stored in association with each other.

  Next, the store terminal 31 registers the selected recommended product in the salesperson information storage unit 24 according to the operation of the salesperson (step S102). The store terminal 31 selects a recommended product recommended by the salesperson from among the recommended products registered in the recommended product information storage unit 23 in accordance with the operation of the salesperson, and selects the recommended product recommended by the salesperson. In association with the corresponding “salesperson code”, “recommended product management No” of the selected recommended product is added. Here, the salesperson can register up to a certain number of recommended products that he / she wants to sell. As a result, the salesperson information storage unit 24 associates the “salesperson code” with the “recommendation product management No” (for example, “recommendation product 1”, “recommendation product 2”, as shown in FIG. Etc.) is stored.

Next, the store terminal 31 generates a two-dimensional code seal of the recommended product according to the operation of the salesperson (step S103). The store terminal 31 selects one of the recommended products registered in the salesperson information storage unit 24 in accordance with the operation of the salesperson, and “dedicated site URL” and “salesperson code” of the selected recommended product. Are generated by the code generation device 40. The store terminal 31 may cause the code generation device 40 to print the two-dimensional code sticker, or may acquire the two-dimensional code from the code generation device 40 and cause the code printing unit 32 to print the two-dimensional code sticker. . Details of the process for generating the two-dimensional code seal will be described later with reference to FIG.
The salesperson promotes the sales of the recommended product by pasting the two-dimensional code seal printed in this way on, for example, a leaflet of the recommended product and distributing it to the customer.

Next, the two-dimensional code generation process in this embodiment will be described.
<2D code generation processing>
FIG. 7 is a flowchart showing an example of a two-dimensional code generation process in the present embodiment.
Here, an example in the case where a two-dimensional code sticker is printed on the code generation device 40 from the store terminal 31 installed in the store 3 will be described.

  In FIG. 7, first, the store terminal 31 designates a salesperson by the salesperson's operation (step S201). In other words, the store terminal 31 designates the “salesperson code” by the salesperson and transmits the designated “salesperson code” to the code generation device 40.

  Next, the code generation unit 41 of the code generation device 40 acquires a recommended product corresponding to the “salesperson code” from the salesperson information storage unit 24 (step S202). That is, the code generation unit 41 reads “recommended product management No” of the recommended product corresponding to the “salesperson code” from the salesperson information storage unit 24.

  Next, the code generation unit 41 acquires the URL of the dedicated site corresponding to the recommended product from the recommended product information storage unit 23 (step S203). That is, the code generation unit 41 reads the “dedicated site URL” corresponding to the “recommended product management No” of the recommended product acquired from the salesperson information storage unit 24 from the recommended product information storage unit 23.

  Next, the code generation unit 41 generates a two-dimensional code seal including the “salesperson code” and the URL of the dedicated site (step S204). That is, the code generation unit 41 generates a two-dimensional code including the “salesperson code” specified by the store terminal 31 and the “dedicated site URL” acquired from the recommended product information storage unit 23. The code generation unit 41 causes the code printing unit 42 to print the generated two-dimensional code as a two-dimensional code seal.

  Next, the store terminal 31 determines whether or not to generate a two-dimensional code seal for the next recommended product (step S205). Specifically, the store terminal 31 determines whether or not to generate a two-dimensional code seal of the next recommended product based on the operation of the salesperson. That is, when the end of the two-dimensional code generation process is specified by the salesperson's operation, the process ends, and when the next recommended product is specified, the process proceeds to step S202, and the two-dimensional code Repeat the generation process. That is, if there are a plurality of recommended products corresponding to the “salesperson code”, the processing from step S202 to step S205 is repeated.

  As described above, in the sales promotion system 1 according to the present embodiment, the store terminal 31 and the code generation device 40 generate a two-dimensional code seal corresponding to the recommended product and the salesperson.

Next, the sales process of the recommended product in this embodiment will be described.
<Sales processing of recommended products>
FIG. 8 is a flowchart illustrating an example of a recommended product sales process according to this embodiment.
Here, an example will be described in which a user who has distributed a recommended product flyer with the two-dimensional code sticker attached thereto purchases a recommended product using the user terminal 60.

  In FIG. 8, the user terminal 60 reads a two-dimensional code (step S301). Specifically, the reading unit 61 of the user terminal 60 reads the two-dimensional code added to the leaflet of the recommended product, and includes the “dedicated site URL” and the “salesperson code” as described above (Example 1). Get information like

  Next, the user terminal 60 connects to a dedicated site based on the two-dimensional code (step S302). In other words, the user terminal 60 connects to the “dedicated site URL” included in the two-dimensional code via the communication unit 62 and transmits the acquired “salesperson code” to the EC site server 50 as a query parameter.

  Next, the EC site server 50 determines whether or not the dedicated site is within the valid period (step S303). Specifically, the site management unit 53 of the EC site server 50 searches the recommended product information storage unit 23 for a recommended product corresponding to the “dedicated site URL” transmitted from the user terminal 60, and associates it with the recommended product. Based on the “site effective period start date” and “site effective period end date”, it is determined whether or not the dedicated site is within the effective period. When the dedicated site is within the valid period (step S303: YES), the site management unit 53 advances the process to step S304, and when the dedicated site is not within the valid period (step S303: NO), the process proceeds to step S309. Proceed to

  Next, in step S304, the site management unit 53 displays the recommended product information on the user terminal 60. That is, the site management unit 53 displays a dedicated site for selling recommended products on the user terminal 60, and provides information on the recommended products to the user.

  Next, when the user desires to purchase the recommended product, the user terminal 60 orders the recommended product by the operation of the user. That is, the site management unit 53 orders a recommended product from the user terminal 60 (step S305).

  Next, the site management unit 53 calculates a discount / point accompanying the user's order (step S306). For example, the site management unit 53 acquires the “discount rate / point grant rate” corresponding to the recommended product from the recommended product information storage unit 23 and acquires the “list price” of the recommended product stored in the product information storage unit 21. Based on the “discount rate / point grant rate”, a discount / point is calculated. That is, the site management unit 53 calculates “unit price (after discount)”.

  Next, the site management unit 53 stores the order contents of the recommended product and the “salesperson code” in the order information storage unit 52 (step S307). That is, as shown in FIG. 4, the site management unit 53 associates the order information (order information) including at least “product code” with the “salesperson code” in the order information storage unit 52, and stores the order information. Store in the unit 52.

Next, the incentive assigning unit 71 of the sales management server 70 assigns an incentive to the salesperson corresponding to the “salesperson code” (step S308). That is, the incentive granting unit 71 gives an incentive to the salesperson corresponding to the “salesperson code” stored in the order information storage unit 52. For example, the incentive provision unit 71 reads the “sales code” associated with the “product code” or the “recommended product management No” of the recommended product from the order information storage unit 52, and corresponds to the “sales code”. Give incentives to salespeople.
After the process of step S308, the sales promotion system 1 ends the sales process of the recommended product.

  If the dedicated site is not within the valid period, in step S309, the site management unit 53 displays an error message on the user terminal 60 and ends the sales process.

  As described above, the sales promotion system 1 according to the present embodiment includes the user terminal 60 that can be connected to the website via the network 5 and the EC site server 50 that provides at least product information on the website. Prepare. The user terminal 60 receives vendor identification information (for example, salesperson code) and address information (for example, URL) indicating the location on the network 5 of the website (for example, EC site) associated with the product. Based on the included two-dimensional code, the website is connected to the website via the network 5 and the vendor identification information is output to the website. Here, the vendor identification information (for example, salesperson code) is identification information for identifying one of a plurality of sales sources (for example, a plurality of salespersons) who sell the product. In addition, the EC site server 50 displays the website connected by the user terminal 60 on the user terminal 60 and receives an order for at least the seller identification information (for example, salesperson code) output from the user terminal 60. A site management unit 53 to be stored in the information storage unit 52 is provided.

As a result, the sales promotion system 1 according to the present embodiment is the seller identification information included in the two-dimensional code, and the seller identification information (for example, the salesperson code) output from the user terminal 60 is stored in the order information storage. Stored in the unit 52. Therefore, the sales promotion system 1 according to the present embodiment, for example, is a sale that has triggered the use when the user uses an EC site based on a medium (for example, an advertising medium) distributed by a store or a salesperson. The original identification information (for example, salesperson code) can be identified. Thereby, for example, the sales promotion system 1 in the present embodiment can give consideration (incentive) to a sales source (for example, a salesperson) who has contributed to the use of the EC site. Therefore, the sales promotion system 1 according to the present embodiment can improve the motivation for the sales promotion and sales of the product of the salesperson. That is, the sales promotion system 1 in the present embodiment can improve the salesperson's motivation for promoting sales on the website.
In addition, as one of the cases of purchasing products by customers, when they visit a store, for example, when they are lost in the product, or when the product they want is found but there is no color or size stock, they purchase from the store. Instead, even in the case of purchasing on the website, the sales promotion system 1 in the present embodiment can reflect the sales of the product to the store or the salesperson.

Therefore, the sales promotion system 1 in the present embodiment can activate sales promotion on the EC site.
In addition, since sales on the EC site are promoted, the sales promotion system 1 in the present embodiment can contribute to the reduction of operation costs.

Further, the sales agency identification information includes a “salesperson code” for identifying the salesperson. The sales promotion system 1 according to the present embodiment includes an incentive provision unit 71 that provides an incentive to the salesperson corresponding to the “salesperson code” stored in the order information storage unit 52.
Thereby, the sales promotion system 1 in this embodiment can give consideration (incentive) to the salesperson who contributed to utilization of EC site.

In the present embodiment, the site management unit 53 associates the order information including at least “product code” with the “salesperson code” in the order information storage unit 52 when a product is ordered on the EC site. Remember me.
As a result, the sales promotion system 1 according to the present embodiment allows the salesperson to obtain compensation (incentive) when the product is ordered (when the product is ordered), so that the product can be sold on the EC site. Can be promoted. The sales promotion system 1 in the present embodiment can record, for example, orders received at the EC site as sales results of salespersons. Therefore, the sales promotion system 1 in this embodiment can improve the sales staff's motivation for promoting sales on the EC site.

Further, the sales promotion system 1 in the present embodiment includes a recommended product information storage unit 23 (recommended product storage unit), a salesperson information storage unit 24 (sales source information storage unit), and a code generation unit 41. . The recommended product information storage unit 23 includes a “recommended product code” (recommended product identification information) for identifying a product corresponding to a recommended product (recommended product) recommended for sale, and a website associated with the recommended product. And address information (dedicated site URL). Further, the salesperson information storage unit 24 associates the “recommended product code” recommended by the salesperson among the “recommended product codes” stored in the recommended product information storage unit 23 and the “salesperson code”. And remember. The code generation unit 41 acquires the “recommended product code” stored in the salesperson information storage unit 24 based on the input “salesman code”, and is associated with the acquired “recommended product code”. Address information is acquired from the recommended product information storage unit 23, and a two-dimensional code including the acquired address information and a “salesperson code” is generated. The two-dimensional code is added to a medium (for example, an advertising medium, a price tag, etc.). The site management unit 53 acquires the “recommended product code” associated with the EC site from the recommended product information storage unit 23, associates the acquired “recommended product code” with the “salesperson code”, and receives the order information. The data is stored in the storage unit 52.
Thereby, the sales promotion system 1 in the present embodiment can improve the sales staff's motivation to promote the sales of recommended products (recommended products) on the EC site. Therefore, the sales promotion system 1 in the present embodiment can activate the promotion of sales at the EC site for recommended products.

In the present embodiment, the two-dimensional code is printed on a sticker, and the sticker of the two-dimensional code is pasted on a medium such as an advertisement flyer corresponding to the recommended product to advertise to customers.
Thereby, since it is not necessary to create media, such as an advertising flyer, for every salesperson individually, the sales promotion system 1 in this embodiment can reduce the production cost of media, such as an advertising flyer.

Moreover, according to this embodiment, the sales promotion method of the sales promotion system 1 includes a connection step and a site management step. In the connection step, the seller terminal identification information for identifying one of a plurality of sellers selling the product, and the address information indicating the location on the network 5 of the website associated with the product. Is connected to the website via the network 5 and the vendor identification information is output to the website. In the site management step, the site management unit 53 provided in the EC site server 50 displays the website connected by the user terminal 60 on the user terminal 60 and at least the sales agency output from the user terminal 60. The identification information is stored in the order information storage unit 52.
Thereby, like the sales promotion system 1, the sales promotion method in this embodiment can improve the sales staff's motivation for promoting sales on the EC site.

Further, according to the present embodiment, the EC site server 50 uses the user terminal 60 to identify vendor information that identifies one of a plurality of vendors that sell products, and a web that is associated with the products. Based on the two-dimensional code including the address information indicating the location of the site on the network 5, a connection request is received via the network 5 and the website is displayed on the user terminal 60 and at least output from the user terminal 60. A site management unit 53 for storing the received vendor identification information in the order information storage unit 52.
Thereby, like the sales promotion system 1, the EC site server 50 in the present embodiment can improve the sales staff's motivation for promoting sales at the EC site.

[Second Embodiment]
Next, the sales promotion system 1 in 2nd Embodiment is demonstrated with reference to drawings.
In the first embodiment, the case where incentives are given in units of salespersons has been described, but in this embodiment, an example in which incentives are given in units of stores (stores) will be described.

FIG. 9 is a block diagram illustrating an example of the sales promotion system 1 according to the second embodiment.
In this figure, the sales promotion system 1 is different from the first embodiment in that it includes a store information storage unit 25 instead of the salesperson information storage unit 24, and corresponds to the store information in the store information storage unit 25. Therefore, the data configuration of the order information storage unit 52a is different. The sales promotion system 1 is the same as that of the first embodiment except for these two points. In this figure, the same components as those shown in FIG. 1 are denoted by the same reference numerals, and the description thereof is omitted.

  The store information storage unit 25 (sales source information storage unit) recommends a “recommended product management No.” recommended by the store (sales source) among the “recommended product management No.” stored in the recommended product information storage unit 23. And “store code” (sales source identification information) in association with each other. The “sales store code” (sales source identification information) is identification information for identifying one of a plurality of stores (a plurality of sales sources) that sell the product. Here, with reference to FIG. 10, the data structure which the store information storage part 25 memorize | stores is demonstrated.

FIG. 10 is a diagram illustrating an example of a data configuration stored in the store information storage unit 25 in the present embodiment.
In this figure, the store information storage unit 25 stores “store code”, “store name”, “address”, “recommended product 1” to “recommended product 5”, and the like in association with each other. Here, as described above, the “store code” is identification information for identifying a store, and the “store name” indicates the store name of the store. “Address” indicates the address of the store. “Recommended product 1” to “Recommended product 5”,... Are the same as those in the salesperson information storage unit 24, and thus the description thereof is omitted here.

  For example, in the example illustrated in FIG. 10, when the “sales code” is “A0001”, the “sales name” is “Ginza” and the “address” is “Tokyo ...”. In addition, as “recommended products”, three products “0001”, “0002”, and “0003” are registered.

  In addition, the order information storage unit 52a (management information storage unit) stores information (order information) related to the order of the product when the product is purchased via the EC site. The order information storage unit 52 in the present embodiment stores, for example, a “product code” that is product identification information for identifying a product and a “store code” in association with each other. Here, the data configuration stored in the order information storage unit 52a will be described with reference to FIG.

FIG. 11 is a diagram illustrating an example of a data configuration stored in the order information storage unit 52a according to the present embodiment.
In this figure, the order information storage unit 52a includes “order number”, “order date”, “orderer member No.”, “new member / existing member”, “recommended product management No.”, “product code”, “list price”. ”,“ Unit price (after discount) ”,“ Order quantity ”,“ Order value ”, and“ Distributor code ”are stored in association with each other. That is, the order information storage unit 52a in the present embodiment has a “sales store code” instead of the “salesman code”, and the order information storage unit in the first embodiment shown in FIG. 52, and the description is omitted here.
In the present embodiment, when a product is ordered on the EC site, the site management unit 53 associates a “product code” and a “store code” and stores them in the order information storage unit 52a.

  The operation of the sales promotion system 1 according to the second embodiment is the same as that of the first embodiment shown in FIGS. 6 to 8 except that the “sales store code” is used instead of the “salesperson code”. Therefore, the description thereof is omitted here.

As described above, the sales promotion system 1 according to the present embodiment includes the user terminal 60 that can be connected to the website via the network 5 and the EC site server 50 that provides at least product information on the website. Prepare. The user terminal 60 connects to the website via the network 5 based on the two-dimensional code including the vendor identification information (for example, the store code) and the URL of the website associated with the product. , Output vendor identification information to the website. Here, the vendor identification information is, for example, “sales store code”, and “sales store code” is identification information for identifying one of a plurality of stores that sell products. In addition, the EC site server 50 displays a website connected by the user terminal 60, and stores at least the “sales store code” output from the user terminal 60 in the order information storage unit 52a. Is provided.
Thereby, the sales promotion system 1 in this embodiment can give consideration (incentive) to the store which contributed to utilization of EC site. Therefore, the sales promotion system 1 according to the present embodiment can activate sales promotion at the EC site by the dealer.

[Third Embodiment]
Next, the sales promotion system 1 in 3rd Embodiment is demonstrated with reference to drawings.
In the first and second embodiments, the case where the incentive is given to the sale of the recommended product has been described, but in this embodiment, an example of the case where the incentive is given to the sale of the normal product is explained. To do.

FIG. 12 is a block diagram illustrating an example of the sales promotion system 1 according to the third embodiment.
In this figure, the sales promotion system 1 does not include the recommended product information storage unit 23 and the salesperson information storage unit 24, but includes a product information storage unit 21a instead of the product information storage unit 21. Different from the embodiment. Except for this point, the sales promotion system 1 is the same as that of the first embodiment. In this figure, the same components as those shown in FIG. 1 are denoted by the same reference numerals, and the description thereof is omitted.

  The product information storage unit 21a is, for example, a product master that is a database that stores detailed data of products. The product information storage unit 21a stores, for example, a product management number (product management number), a product code, a product name, a list price, and a dedicated site URL in association with each other. Here, with reference to FIG. 13, the data structure of the merchandise information storage unit 21a in the present embodiment will be described.

FIG. 13 is a diagram illustrating an example of a data configuration stored in the product information storage unit 21a according to the present embodiment.
In this figure, the product information storage unit 21a stores “product code”, “dedicated site URL”, and “list price” in association with each other. Here, “dedicated site URL” is address information (URL) indicating a location on the network 5 of a dedicated site (dedicated website) associated with the product.

For example, in the example illustrated in FIG. 13, when “product code” is “100001”, “dedicated site URL” associated with “product code” is “http: // xxx...”. The “list price” is “¥ 2000”.
In this way, the product information storage unit 21a in the present embodiment stores the “product code” and the “dedicated site URL” in association with each other.

Next, the operation of the sales promotion system 1 according to the third embodiment will be described.
The operation of the sales promotion system 1 according to the third embodiment does not require the recommended merchandise registration process shown in FIG. 6, and a two-dimensional code generation process will be described here.

FIG. 14 is a flowchart illustrating an example of a two-dimensional code generation process in the present embodiment.
Here, an example in the case where a two-dimensional code sticker is printed on the code generation device 40 from the store terminal 31 installed in the store 3 will be described.

  In FIG. 14, first, the store terminal 31 designates “salesperson” to be coded by the operation of the salesperson (step S401). In other words, the store terminal 31 designates the “salesperson code” by the salesperson and transmits the designated “salesperson code” to the code generation device 40.

  Next, the code generation unit 41 of the code generation device 40 acquires the URL of the designated product dedicated site from the product information storage unit 21a (step S402). That is, the store terminal 31 has a product specified by the salesperson's operation, and the code generation unit 41 sets the “dedicated site URL” corresponding to the “product code” of the product specified by the store terminal 31 to the product information storage unit. Read from 21a.

  Next, the code generation unit 41 generates a two-dimensional code seal including the “salesperson code” and the URL of the dedicated site (step S403). That is, the code generation unit 41 generates a two-dimensional code including the “salesperson code” designated by the store terminal 31 and the “dedicated site URL” acquired from the product information storage unit 21a. The code generation unit 41 causes the code printing unit 42 to print the generated two-dimensional code as a two-dimensional code seal.

  Next, the store terminal 31 determines whether or not to generate a two-dimensional code seal for the next recommended product (step S404). Specifically, the store terminal 31 determines whether or not to generate a two-dimensional code seal of the next recommended product based on the operation of the salesperson. That is, when the end of the two-dimensional code generation process is specified by the salesperson's operation, the process ends, and when the next recommended product is specified, the process proceeds to step S402, and the two-dimensional code is generated. Repeat the generation process. That is, if there are a plurality of recommended products corresponding to the “salesperson code”, the processing from step S402 to step S404 is repeated.

  Thus, in the sales promotion system 1 in this embodiment, the store terminal 31 and the code generation device 40 generate a two-dimensional code seal corresponding to the product and the salesperson.

  Next, the product sales process in the present embodiment is basically the same as the flowchart shown in FIG. In the present embodiment, the recommended product in the flowchart shown in FIG. 8 is changed to the product stored in the product information storage unit 21a, the validity period determination process in step S303, and the discount / point calculation process in step S306. This is the same as when the error message display process in step S309 is omitted. Also in this embodiment, the processing of step S303 and step S309 may be added by providing a valid period for a dedicated site corresponding to the product. In this case, the product information storage unit 21a stores the “site effective period start date” and the “site effective period end date” associated with the “product code” in the same manner as the recommended product information storage unit 23.

As described above, the sales promotion system 1 according to the present embodiment includes “dedicated site URL” and “salesperson code” of products for the products stored in the product information storage unit 21a instead of the recommended products. A dimension code is generated, and based on the two-dimensional code, the user terminal 60 connects to the EC site and transmits a “salesperson code” to the EC site.
Thereby, the sales promotion system 1 in the present embodiment promotes sales on the EC site not only for the recommended products but also for the products stored in the product information storage unit 21a, as in the first embodiment. The salesperson's motivation for this can be improved.

The present invention is not limited to the above embodiments, and can be modified without departing from the spirit of the present invention.
For example, in each of the above embodiments, the case where the incentive is given at the timing when the order of the product is completed has been described, but other timing may be used. For example, the timing at which the incentive granting unit 71 grants the incentive may be the timing when the user browses the dedicated site (the timing when the user terminal 60 is connected to the dedicated site), or the timing when the price of the product is deposited (settlement) May be the timing at which the delivery of the product is completed.
In addition, when providing an incentive at the timing when the user browses the dedicated site, the site management unit 53 stores the browsing information including the browsed “product code” in the browsing information storage unit as the management information storage unit, and sales. The original identification information (such as “salesperson code”) is associated and stored. In this case, since the user can give consideration to a sales source such as a salesperson or a store by browsing the EC site of the product, the sales promotion system 1 can activate the promotion of the product. it can. As a result, the sales promotion system 1 can activate sales promotion on the EC site.

Moreover, the incentive provision part 71 may provide an incentive step by step at the above several timings. For example, the incentive granting unit 71 grants an incentive of 1% of the product price to the seller corresponding to the seller identification information by browsing the EC site of the product, and grants an incentive of 5% when the product is ordered. It may be.
Further, the incentive granting unit 71 may grant a predetermined incentive when a new member of the EC site is acquired.

  In the above-described embodiment, the case where “salesman code” or “store code” is used as the seller identification information has been described. However, the present invention is not limited to this. For example, the seller corresponding to the seller identification information includes, in addition to the salesperson and the dealer, an organization in a predetermined area (for example, a dealer in the Kanto area) and a department in the company (for example, sales). Etc.) may be applied. In addition, a plurality of sales sources may be used in combination for the sales source identification information. For example, the two-dimensional code includes both “salesperson code” and “sales shop code” as seller identification information, and when connected to the EC site, the “salesperson code” and “sales shop code” ”May be transmitted to the EC site server 50.

In each of the above embodiments, the case where a QR code (registered trademark) is used as the two-dimensional code has been described. However, other codes such as a barcode may be used.
The medium for printing or pasting the two-dimensional code may be, for example, an advertisement flyer, a catalog, a poster, a price tag displayed on a store shelf, or the like.
In addition, the two-dimensional code may be printed at the store 3. In this case, when the customer desires to purchase a product that is missing, the salesperson sets the store terminal 31 and the code printing unit 32. The two-dimensional code including the “dedicated site URL” and the “salesperson code” of the product may be printed on the spot and distributed to the customer. By doing so, the opportunity loss of product sales can be reduced, and the sales of the product can be recorded as the salesperson's results, so the sales promotion system 1 can further promote the sales of the product. In this way, when the salesperson prints the two-dimensional code on the spot, the printing date and time, the location (store name, etc.), the purchase guidance, etc. are printed together with the two-dimensional code to the customer. It may be distributed.

The sales promotion system 1 in the above embodiment can be effectively applied even in the following cases.
For example, a delivery person who delivers mail or luggage may distribute a catalog that sells products recommended by the organization to which he or she belongs (for example, local products) when delivering mail or luggage. is there. In such a case, the customer purchases the product from the EC site by attaching a two-dimensional code sticker including an identification code for identifying a delivery person and the URL of a dedicated site for selling the product to the product catalog. In some cases, the sales promotion system 1 can record the results of the delivery personnel.

Further, in each of the above embodiments, the sales promotion system 1 has been described with respect to a case where the three product management servers 20, the EC site server 50, and the sales management server 70 are provided as individual server devices. May be provided as one server device. For example, the EC site server 50 may be provided with the incentive provision unit 71. The sales promotion system 1 may be configured not to include the sales management server 70.
Moreover, although the case where the EC site server 50 includes the member information storage unit 51 and the order information storage unit 52 (52a) has been described, the member information storage unit 51 and the order information storage unit are provided outside the EC site server 50. You may provide with the part 52 (52a).

In each of the above embodiments, the case where the code generation device 40 includes the code generation unit 41 has been described. However, the product management server 20 or the EC site server 50 may include the code generation unit 41.
In each of the above embodiments, the product management server 20, the store terminal 31, the code generation device 40, the EC site server 50, the sales management server 70, the user terminal 60, and the EC site server 50 are connected. The network 5 is described as a different network, but may be a common network.

  In the above embodiment, the salesperson information storage unit 24 and the store information storage unit 25 have described an example in which the recommended product is specified by “recommended product management No.”, but the product is specified by “product code”. Also good.

  In each of the above-described embodiments, the case where the user terminal 60 that reads a two-dimensional code such as a mobile phone is connected to the EC site has been described. However, the present invention is not limited to this. For example, the user terminal 60 such as a mobile phone may transmit information read from the two-dimensional code to a personal computer, for example, by e-mail, and connect from the personal computer to the EC site. That is, the terminal device that reads the two-dimensional code and the terminal device connected to the EC site may be different terminal devices.

  Note that a program for realizing the functions of each component included in the sales promotion system 1 according to the present invention is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read by the computer system and executed. Thus, the processing in the sales promotion system 1 described above may be performed. Here, “loading and executing a program recorded on a recording medium into a computer system” includes installing the program in the computer system. The “computer system” here includes an OS and hardware such as peripheral devices. Further, the “computer system” may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and dedicated line. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided inside or outside that is accessible from the distribution server in order to distribute the program. It should be noted that the program may be divided into a plurality of parts and downloaded at different timings, and the structure combined with each structure provided in the sales promotion system 1 or the distribution server that distributes each of the divided programs may be different. Furthermore, the “computer-readable recording medium” holds a program for a certain period of time, such as a volatile memory (RAM) inside a computer system that becomes a server or a client when the program is transmitted via a network. Including things. The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  Moreover, you may implement | achieve part or all of the function mentioned above as integrated circuits, such as LSI (Large Scale Integration). Each function described above may be individually made into a processor, or a part or all of them may be integrated into a processor. Further, the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. In addition, when an integrated circuit technology that replaces LSI appears due to the advancement of semiconductor technology, an integrated circuit based on the technology may be used.

DESCRIPTION OF SYMBOLS 1 Sales promotion system 3 Dealer 5 Network 20 Merchandise management server 21, 21a Merchandise information storage part 22 Inventory information storage part 23 Recommended product information storage part 24 Salesperson information storage part 25 Dealer information storage part 31 Store terminal 32 Code printing part 33 Medium 40 Code generation device 41 Code generation unit 42 Code printing unit 50 EC site server 51 Member information storage unit 52, 52a Order information storage unit 53 Site management unit 60 User terminal 61 Reading unit 62 Communication unit 70 Sales management server 71 Incentive Granting part

Claims (7)

In a website, a sales promotion system including a server device that provides at least product information,
The server device
Vendor identification information for identifying one of a plurality of vendors that sell products using a terminal device that can be connected to the website via the network, and the location of the website associated with the product on the network In response to a connection request via a network based on a two-dimensional code including address information indicating, the website is displayed on the terminal device, and at least the vendor identification information output from the terminal device is displayed. A sales promotion system comprising a site management unit stored in a management information storage unit. The sales promotion system according to claim 1, further comprising a granting unit that grants an incentive to the seller corresponding to the seller identification information stored in the management information storage unit. The site management unit
In the website, when the product is ordered, the management information storage associates the order information including at least product identification information for identifying the product associated with the website and the seller identification information. The sales promotion system according to claim 1, wherein the sales promotion system is stored in a section. A recommended product identification unit that identifies the product corresponding to the recommended product recommended for sale, and a recommended product storage unit that associates and stores the address information of the website associated with the recommended product;
Of the recommended product identification information stored in the recommended product storage unit, the recommended product identification information recommended by the seller, and a seller information storage unit that stores the seller identification information in association with each other,
Based on the input seller identification information, the recommended product identification information stored in the seller information storage unit is acquired, and the address information associated with the acquired recommended product identification information is stored in the recommended product storage. A generating unit that generates the two-dimensional code including the acquired address information and the vendor identification information.
The two-dimensional code is added to the medium,
The site management unit
The recommended product identification information associated with the website is acquired from the recommended product storage unit, and the acquired recommended product identification information and the seller identification information are associated with each other and stored in the management information storage unit. The sales promotion system according to any one of claims 1 to 3, wherein: A sales promotion system server device comprising: a terminal device connectable to a website via a network; and a server device that provides at least product information on the website;
Two-dimensional information including vendor identification information for identifying one of a plurality of vendors selling products by the terminal device, and address information indicating the location on the network of the website associated with the products. A site management unit that receives a connection request via a network based on the code, displays the website on the terminal device, and stores at least the vendor identification information output from the terminal device in a management information storage unit A server device comprising: A sales promotion method of a sales promotion system comprising: a terminal device connectable to a website via a network; and a server device that provides at least product information on the website,
Two-dimensional including the vendor identification information for identifying one of a plurality of vendors selling the product, and address information indicating the location of the website associated with the product on the network. A connection step of connecting to the website via a network based on the code and outputting the vendor identification information to the website;
A site management unit included in the server device displays the website connected by the terminal device on the terminal device, and stores at least the seller identification information output from the terminal device in a management information storage unit A sales promotion method characterized by including a site management step. A computer as a server device of a sales promotion system comprising a terminal device connectable to a website via a network and a server device that provides at least product information on the website,
The site management unit uses the terminal device to identify vendor information that identifies one of a plurality of vendors that sell the product, and address information that indicates the location of the website associated with the product on the network In response to a connection request via a network, the website is displayed on the terminal device, and at least the seller identification information output from the terminal device is stored in the management information storage unit. A program for executing site management steps to be memorized.

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