JP2010277580A - Server device, content distribution system, and gateway server device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a server device and a content distribution system that allow a customer to quickly acquire information related to the content displayed on a display device from a mobile phone site. <P>SOLUTION: An EC server device 100 stores a schedule for broadcasting advertisement data and commodity information corresponding to the advertisement data on the display device 130. When there is an access from a user's mobile terminal 140, the advertisement data viewed by a user on the display device 130 is inferred based on the broadcasting schedule and access time, and the commodity information corresponding to the advertisement data is displayed on the mobile phone site. There is no need for the user to perform page transition for acquiring desired commodity information after accessing the mobile phone site, and the desired commodity information is quickly acquired. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a server device, a content distribution system, and a gateway server device.

  In recent years, an increasing number of broadcast-type distribution systems such as digital signage that creates and distributes information such as electronic advertisements and displays the information on a display device (see, for example, Patent Document 1). The information provider displays information on the display device according to a predetermined schedule.

  In such a distribution system, for example, a display device that displays an advertisement and an IC reader / writer device that transmits a URL of a mobile site are provided in a retail store such as a supermarket or a convenience store. A customer can acquire a URL from an IC reader / writer device using a mobile phone, access a mobile site, and acquire an electronic coupon or the like of a product related to an advertisement.

  Generally, advertisements for a plurality of products are continuously displayed on the display device. On the other hand, there is one type of URL that the IC reader / writer device can transmit to a mobile phone. Therefore, after accessing the mobile site, the customer needs to perform page transition a plurality of times until an electronic coupon or the like of the target product is acquired.

  As described above, the conventional distribution system as described above has a problem that it takes time for the customer to acquire information related to the content displayed on the display device from the mobile site.

JP 2005-301586 A

  An object of this invention is to provide the server apparatus and content delivery system which a customer can acquire rapidly the information relevant to the content displayed on the display apparatus from a portable site.

  A server device according to an aspect of the present invention defines a data receiving unit that receives advertisement data displayed on a display device and product information corresponding to the advertisement data, and a schedule for displaying the advertisement data on the display device. A schedule receiving unit that receives the schedule information, a storage unit that stores the advertisement data, the product information, and the schedule information, and an access date and time from the mobile terminal or a predetermined date based on the access date and time with reference to the schedule information A display data creation unit that identifies advertisement data displayed on the display device before time and displays product information corresponding to the advertisement data on a website.

  A content distribution system according to an aspect of the present invention receives a display device, advertisement data displayed on the display device and product information corresponding to the advertisement data from an advertisement providing terminal, and causes the product information to be displayed on a website. Content that transmits to the display device the EC server device, the schedule information that defines the schedule of the advertisement data displayed on the display device received from the management terminal, and the advertisement data received from the EC server device A distribution server device, wherein the EC server device acquires the schedule information from the content distribution server device, and refers to the schedule information when the mobile terminal accesses the website. The access date and time or a predetermined time before the access date and time Identifying the advertisement data displayed on said display device is a product information corresponding to the advertisement data which is characterized in that to be displayed on the web site.

  A gateway server device according to an aspect of the present invention includes a storage unit that stores therein location information of a website corresponding to each of a plurality of advertisement data and a content ID that identifies each advertisement data, and the plurality of advertisements A receiving unit that receives the content ID corresponding to the advertisement data being displayed from a display device that displays at least one of the data, and the content ID received by the receiving unit upon access from the mobile terminal A transmission unit that extracts the corresponding position information from the storage area and guides the access destination of the portable terminal to the position information.

  The content distribution system according to one aspect of the present invention creates an website corresponding to each of a plurality of advertisement data, and outputs the plurality of advertisement data and the location information of the website, and the plurality of advertisement data A display device that displays any one of the above and outputs location information of a website corresponding to the advertisement data being displayed, and a transmission device that transmits the location information output from the display device to a mobile terminal. It is to be prepared.

  ADVANTAGE OF THE INVENTION According to this invention, the customer can acquire rapidly the information relevant to the content displayed on the display apparatus from a portable site.

1 is a schematic configuration diagram of a content distribution system according to a first embodiment of the present invention. It is a schematic block diagram of the EC server device according to the first embodiment. It is a schematic block diagram of EC server apparatus by a modification. It is a schematic block diagram of EC server apparatus by a modification. It is a flowchart explaining the operation | movement accompanying the access from the user of the EC server apparatus which concerns on the 1st Embodiment. It is a schematic block diagram of the data processing system which concerns on the 2nd Embodiment of this invention. It is a schematic block diagram of EC server apparatus concerning the 2nd embodiment. It is a flowchart explaining the flow from merchandise sales at a shop front to receipt output in the data processing system concerning the 2nd embodiment. It is a flowchart explaining a process in case the user makes a reservation order of goods from a portable site in the data processing system concerning the 2nd embodiment. It is a flowchart explaining the process in the case where the goods ordered by a portable site are delivered in the data processing system which concerns on the said 2nd Embodiment. It is a schematic block diagram of the content delivery system which concerns on the 3rd Embodiment of this invention. It is a flowchart explaining the method to set a display content for every shop using the content delivery system which concerns on the said 3rd Embodiment. It is a schematic block diagram of the content delivery system which concerns on the 4th Embodiment of this invention. It is a schematic block diagram of EC server apparatus by a modification. It is a schematic block diagram of the content delivery system which concerns on the 5th Embodiment of this invention. It is a schematic block diagram of the gateway server apparatus which concerns on the 5th Embodiment. It is a schematic block diagram of the content delivery system which concerns on the 6th Embodiment of this invention. It is a schematic block diagram of the content delivery system which concerns on the 7th Embodiment of this invention. FIG. 17 is an external perspective view of an MFP, a display device, and a data transfer device according to the seventh embodiment. It is a schematic block diagram of the data transfer apparatus which concerns on the 7th embodiment. It is a figure which shows the example of the screen displayed on the operation display part of MFP which concerns on the 7th Embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  (First Embodiment) FIG. 1 shows a schematic configuration of a content distribution system according to a first embodiment of the present invention. The content distribution system includes an EC server device 100, a content distribution server device 120, a display device 130, an IC reader / writer device 131, a two-dimensional code presentation unit 132, a mobile terminal 140, a management terminal 150, and an advertisement providing terminal 160.

  The display device 130, the IC reader / writer device 131, and the two-dimensional code presentation unit 132 are provided in a store or the like. Although only one display device 130, IC reader / writer device 131, and two-dimensional code presentation unit 132 are shown in FIG. 1, they may be provided in a plurality of stores or the like (bases). In the present embodiment, a case where a plurality of display devices 130, IC reader / writer devices 131, and two-dimensional code presentation units 132 are provided will be described.

  The advertisement providing terminal 160 creates advertisement data to be displayed on the display device 130 and transmits it to the EC server device 100. The advertisement data is a moving image or a still image for product sales promotion, and audio information can be added. In addition, the advertisement providing terminal 160 creates product information about a product to be advertised by being displayed on the display device 130 and transmits the product information to the EC server device 100. The merchandise information is, for example, a coupon. This product information has a format that can be displayed on a website (mobile site) realized by the EC server device 100.

  Although only one advertisement providing terminal 160 is shown in FIG. 1, a plurality of advertisement providing terminals 160 are provided, and advertisement data and product information about a plurality of products are transmitted to the EC server device 100.

  The management terminal 150 creates schedule information that defines what information is displayed on the display device 130 at what time, and transmits the schedule information to the content distribution server device 120. The schedule information is created for each display device 130.

  The content distribution server device 120 acquires unique identification data from each display device 130. Then, the content distribution server device 120 transmits the schedule information and the advertisement data acquired from the EC server device 100 to the corresponding display device 130 based on the identification data.

  In addition, the content distribution server device 120 transmits schedule information of each display device 130 to the EC server device 100.

  The display device 130 displays the advertisement data received from the content distribution server device 120 according to the schedule information. Thereby, the display apparatus 130 can display the advertisement data about a some goods continuously. The display device 130 is, for example, a plasma display or a liquid crystal display. The display device 130 may be provided in a rack with a merchandise shelf so that merchandise corresponding to aired advertisement data is displayed on the merchandise shelf.

  The IC reader / writer device 131 is set with position information (URL) of a site (mobile site) realized by the EC server device 100, and transmits this URL to the mobile terminal 140 owned by the user. The mobile terminal 140 is a mobile phone, for example.

  The two-dimensional code presenting unit 132 presents a two-dimensional code representing the URL. The two-dimensional code presentation unit 132 is, for example, a poster on which a two-dimensional code is printed. The user can obtain the URL using the two-dimensional code reading function of the mobile terminal 140.

  Note that store identification information indicating which store is acquired is added to this URL.

  FIG. 2 shows a schematic configuration of the EC server device 100. The EC server device 100 includes a communication control interface 200, a control unit 210, and a storage unit 220. The control unit 210 includes a schedule reception unit 211, a data reception unit 212, and a display data creation unit 213. The storage unit 220 includes a schedule information storage area 221, an advertisement data storage area 222, and a product information storage area 223.

  The communication control interface 200 controls communication with other devices such as the advertisement providing terminal 160, the content distribution server device 120, and the mobile terminal 140.

  The schedule receiving unit 211 receives schedule information from the content distribution server device 120 and stores it in the schedule information storage area 221.

  The data receiving unit 212 receives advertisement data and product information from the advertisement providing terminal 160 and stores them in the advertisement data storage area 222 and the product information storage area 223, respectively.

  The display data creation unit 213 creates display data to be displayed on the mobile site using schedule information and product information in accordance with access from the mobile terminal 140. Specifically, first, when there is an access from the mobile terminal 140, the display data creation unit 213 detects in which store the URL is acquired using the store identification information.

  Then, the display data creation unit 213 uses the schedule information to identify advertisement data displayed on the display device 130 at the access date and time. Subsequently, the display data creation unit 213 extracts product information corresponding to the specified advertisement data from the product information storage area 223, creates display data, and displays the display data on the mobile site.

  In addition, when store identification information is not included at the time of access from the portable terminal 140, the display data creation unit 213 displays the top page of the portable site.

  As described above, the EC server device 100 stores the schedule information and the product information, estimates the advertisement data viewed by the user on the display device 130 based on the access date and time from the user, and corresponds to the estimated advertisement data. Product information to be displayed on the mobile site. After accessing the mobile site, the user does not need to perform page transition in order to obtain desired product information, or the number of page transitions is very small. Therefore, the user can quickly obtain desired product information.

  As described above, the content distribution system according to the present embodiment allows the user to quickly obtain information (product information) related to the content (advertisement data) displayed on the display device 130 from the mobile site.

  In the first embodiment, the display data creation unit 213 displays the product information corresponding to the advertisement data displayed on the display device 130 on the mobile device site at the access date and time from the user. You may make it display the merchandise information corresponding to the advertisement data aired on the front time slot | zone. This is because there is a time lag from when the user views the advertisement data on the display device 130 until the user acquires the URL and accesses the mobile site.

  In addition, this time lag may vary. Therefore, the display data creation unit 213 may display a plurality of product information corresponding to the advertisement data estimated to be viewed by the user on the display device 130 and the advertisement data in the time zones before and after the advertisement data on the mobile site. Good.

  In the first embodiment, the user acquires product information from the accessed mobile site. However, the user may purchase a product or make a reservation order. At this time, as shown in FIG. 3, the EC server device 100 receives a product purchase or a reservation order from the user, and creates a sales management unit 214 that creates sales management data including the number of purchases (order), delivery time, etc. The sales management data storage area 224 for storing the sales management data is further included.

  With such a configuration, the user can promptly access the product purchase (order) page on the mobile site for the product whose advertisement data is viewed on the display device 130, and can reduce labor for purchase.

  Further, as shown in FIG. 4, the EC server device 100 is further provided with a terminal identification unit 215 for identifying the user's portable terminal and a member data storage area 225 for storing member information of the portable site. A point may be given to each user for each access. The display data creation unit 213 can display a personal page for each member on the mobile site using the member information.

  The operation of the EC server device 100 at the time of access from the user will be described using the flowchart shown in FIG.

  (Step S501) With the access from the user, the presence or absence of the store identification information is detected. If there is store identification information, the process proceeds to step S502; otherwise, the process proceeds to step S507.

  (Step S502) The display data creation unit 213 identifies advertisement data displayed on the display device 130 at the access date and time from the user, and acquires corresponding product information.

  (Step S503) The terminal identification unit 214 identifies the user's portable terminal used for access. For example, the terminal identification unit 214 receives a terminal ID from the mobile terminal.

  (Step S504) It is determined whether or not the user of the portable terminal identified in step S503 is a member. For example, it is determined whether or not the terminal ID received in step S503 is stored in the member data storage area 225.

  If it is a member, the process proceeds to step S505, and if it is not a member, the process proceeds to step S506.

  (Step S505) Points are awarded to the accessing user. The point information is stored in the member data storage area 224 together with the member information.

  (Step S506) The product information acquired in Step S502 is displayed on the mobile site.

  (Step S507) The top page of the mobile site is displayed.

  In this way, the user can quickly obtain product information from the mobile site and can receive points. You may make it give a point with the purchase of goods.

  (Second Embodiment) FIG. 6 shows a schematic configuration of a data processing system according to a second embodiment of the present invention. The data processing system includes an EC server device 600, a handy terminal 610, a receipt printer 620, and a portable terminal 630. The EC server device 600 realizes a site (mobile site) that a user (customer) can access using the mobile terminal 630.

  The handy terminal 610 receives and stores product data including information such as prices of sold products from the EC server device 600. The handy terminal 610 has a barcode reading function. Further, the handy terminal 610 has input means such as buttons, and can input the sales quantity and the deposit from the user (customer).

  The handy terminal 610 transmits product purchase information such as the number of purchased products, the total amount of purchased products, and change money to the receipt printer 620. Further, the handy terminal 610 encrypts the product purchase information and the access time limit information for the mobile site, converts it into a two-dimensional code together with the location information (URL) of the mobile site, and transmits it to the receipt printer 620.

  In addition, the handy terminal 610 transmits sales data for the purchased product to the EC server device 600.

  The receipt printer 620 prints and outputs the merchandise purchase information and the two-dimensional code received from the handy terminal 610 on the receipt 621.

  The portable terminal 630 has a two-dimensional code reading function, reads the two-dimensional code printed on the receipt 621, acquires the URL of the portable site, and can access it.

  The EC server device 600 realizes a mobile site that can accept points given to users accompanying purchases of merchandise and accept orders for merchandise. Further, the EC server device 600 can receive sales data from the handy terminal 610 and manage sales.

  A schematic configuration of such an EC server device 600 is shown in FIG. The EC server device 600 includes a communication control interface 700, a control unit 710, and a storage unit 720. The control unit 710 includes a display data creation unit 711, a sales management unit 712, and an image generation unit 713. The storage unit 720 includes a product data storage area 721, a member data storage area 722, and a sales management data storage area 723.

  The communication control interface 700 controls communication with other devices such as the handy terminal 610 and the portable terminal 630.

  The display data creation unit 711 creates display data to be displayed on the mobile site. For example, the display data creation unit 711 uses the product data stored in the product data storage area 721 to create a mobile site that can accept product orders. In addition, the display data creation unit 711 creates a My Page for a user member who has accessed the mobile site, using the member data stored in the member data storage area 722. Points can be given to the user by this My Page.

  When the sales management unit 712 receives an order for a product from the user via the mobile site, the sales management unit 712 reflects the information on the sales management data stored in the sales management data storage area 723. In addition, the sales management unit 712 receives sales data from the handy terminal 610 and reflects it in the sales management data.

  The image generation unit 713 creates an image used for transaction confirmation at the time of delivery when the user desires delivery at a store for a product purchased (or ordered) from a mobile site, and an email address of the user's mobile terminal 630 Send to. This image includes a product photo and a barcode in which pre-order information is encrypted. In addition, the image can be subjected to processing for preventing unauthorized copying such as transfer to another portable terminal, and for example, a date can be entered. In addition, information indicating whether or not the payment for the ordered product has been completed is encrypted and embedded in the image.

  The user presents the image sent to the portable terminal 630 at the store. At the store, the barcode included in the image is read by the handy terminal 610, and after confirming the transaction, the product is delivered. It is assumed that transaction information via the mobile site is transmitted from the EC server device 600 to the handy terminal 610 in advance.

  Next, the flow from merchandise sales at the store to receipt output when such a data processing system is used will be described with reference to the flowchart shown in FIG.

  (Step S <b> 801) A user (customer) purchases a product, and the handy terminal 610 performs product sales processing.

  (Step S802) Sales data about the product sold by the handy terminal 610 is created and stored in a storage unit (not shown) in the handy terminal 610.

  (Step S803) The handy terminal 610 encrypts the transaction number for the sale of the product and the date and time of the transaction.

  (Step S804) The handy terminal 610 encrypts the URL of the mobile site and the access time limit information using the sales data as a key.

  (Step S805) The handy terminal 610 generates a two-dimensional code indicating the information encrypted in steps S803 and S804.

  (Step S806) The handy terminal 610 transmits product sales information (product purchase information for the user) and a two-dimensional code to the receipt printer 620.

  (Step S807) The receipt printer 620 prints the merchandise sales information and the two-dimensional code received from the handy terminal 610, and outputs a receipt.

  (Step S808) The handy terminal 610 transmits the sales data to the EC server device 600.

  The user acquires the URL of the mobile site by accessing the mobile terminal 630 by reading the two-dimensional code printed on the receipt output in step S807, and accesses it. The user can receive points associated with the purchase of products on the My Page of the mobile site. The user can also make a reservation order for (other) products from the mobile site.

  Next, processing when a user places a reservation order for a product from a mobile site will be described with reference to a flowchart shown in FIG.

  (Step S901) A user places an order for a product on a mobile site.

  (Step S902) The sales management unit 712 reflects the reservation order information in the sales management data stored in the sales management data storage area 723.

  (Step S903) It is determined whether or not the price of the product has been paid (prepayment). If paid, the process proceeds to step S904, and if not paid, the process proceeds to step S905.

  (Step S904) A paid flag is added to the reservation order information.

  (Step S905) An unpaid flag is added to the reservation order information.

  (Step S906) The image generation unit 713 creates a barcode indicating reservation order information to which a flag is added.

  (Step S907) A reservation order completion mail is generated.

  (Step S908) An image such as a product photograph that has been processed to prevent unauthorized copying is attached to the reservation order completion mail.

  (Step S909) The barcode created in Step S906 is attached to the reservation order completion mail.

  (Step S910) A reservation order completion mail is transmitted to the user's portable terminal 630.

  Thereby, the user can confirm that the reservation order has been completed, and can acquire an image (barcode or the like) necessary for delivery of the product at the store.

  Next, a process in the case where the preordered product is delivered to the user at the store will be described with reference to the flowchart shown in FIG.

  (Step S1001) The user (customer) presents a reservation order completion mail sent to the portable terminal 630 to the store clerk.

  (Step S1002) It is determined whether or not the image attached to the reservation order completion mail is appropriate. For example, the store clerk visually checks the image. If it is appropriate, the process proceeds to step S1003. If it is not appropriate, the process ends.

  (Step S1003) Using the handy terminal 610, the barcode attached to the reservation order completion mail is read.

  (Step S1004) The handy terminal 610 decrypts the encrypted reservation order information.

  (Step S1005) The reservation order information is displayed on the screen of the handy terminal 610.

  (Step S1006) It is determined whether or not the price of the ordered product has been paid. Whether the payment has been made or not paid can be detected from the flag added to the reservation order information, and is displayed on the screen of the handy terminal 610.

  If paid, the process proceeds to step S1008, and if not paid, the process proceeds to step S1007.

  (Step S1007) The store clerk collects the product price.

  (Step S1008) The product is delivered to the user.

  (Step S1009) The handy terminal 610 transmits transaction completion information indicating that the product has been delivered and the transaction has ended to the EC server device 600. The transaction completion information may be transmitted to the EC server device 600 every transaction, or may be transmitted every plural transactions or every predetermined time.

  As described above, the data processing system according to the present embodiment can easily give points for purchase of products using the mobile site.

  In addition, when the customer delivers the product ordered by the mobile site, the image subjected to the processing for preventing unauthorized copying is visually recognized, so that the transaction can be reliably performed.

  Such product reservation orders in the data processing system can be applied to ticket sales such as live music and plays. The image attached to the reservation order completion mail is preferably created using unpublished photos. In this case, the delivery of the product in step S1008 may be permission to enter the venue, not a ticket delivery.

  (Third Embodiment) FIG. 11 shows a schematic configuration of a content distribution system according to a third embodiment of the present invention. The content distribution system according to the present embodiment further includes a registration terminal 1101, a store-specific content distribution server device 1102, and a text-to-speech conversion device 1103 in the content distribution system according to the first embodiment shown in FIG. The advertisement data displayed on the display device 130 can be arbitrarily changed on the store side. Constituent elements similar to those in the content distribution system according to the first embodiment are given the same reference numerals, and descriptions thereof are omitted.

  The registration terminal 1101 creates advertisement data to be displayed individually for each store, and transmits it to the store-specific content distribution server device 1102. The advertisement data includes at least one of still image or moving image data and text data. When text is converted to speech, speech conversion is designated. The registration terminal 1101 is provided in each store and can be realized by a PC or a mobile phone.

  It is assumed that the advertisement data created by the registration terminal 1101 includes not only product advertisements but also information to be notified to customers using the display device 130.

  When the store-specific content distribution server apparatus 1102 receives the advertisement data from the registration terminal 1101, it detects whether voice conversion is designated. The store-specific content distribution server apparatus 1102 transmits the text data to be converted to the text-to-speech conversion apparatus 1103 when the voice conversion is designated. The text data is converted into voice data by the text-to-speech conversion device 1103 and transmitted to the store-specific content distribution server device 1102.

  The store-specific content distribution server device 1102 transmits the advertisement data (image data having audio data and / or text data) to the display device 130 of the corresponding store.

  The display device 130 displays the advertisement data received from the store-specific content distribution server device 1102 based on the schedule information. In the schedule information, a time zone in which the display data can be arbitrarily changed for each store is set in advance, and advertisement data received from the store-specific content distribution server device 1102 is displayed during this time zone.

  A method of setting display contents for each store by using such a content distribution system will be described with reference to the flowchart shown in FIG.

  (Step S1201) The advertisement data is created at the registration terminal 1101 and transmitted to the store-specific content distribution server apparatus 1102 by e-mail.

  (Step S1202) It is determined whether or not text data is included in the advertisement data. If the text data is included, the process proceeds to step S1202, and if not included, the process proceeds to step S1205.

  (Step S1203) Text data is extracted.

  (Step S1204) The extracted text data is stored in the directory.

  (Step S1205) It is determined whether or not image data is included in the advertisement data. If image data is included, the process proceeds to step S1206. If not included, the process proceeds to step S1208.

  (Step S1206) Image data is extracted.

  (Step S1207) The extracted image data is stored in the directory.

  (Step S1208) It is determined whether voice conversion is designated. If the voice conversion is designated, the process proceeds to step S1209, and if not, the process proceeds to step S1211.

  (Step S1209) The text data is transmitted to the text-to-speech converter 1103 and converted into speech data.

  (Step S1210) The store-specific content distribution server apparatus 1102 receives the audio data and stores it in the directory.

  (Step S1211) The store-specific content distribution server device 1102 transmits the advertisement data to the display device 130 of the corresponding store.

  (Step S1212) The display device 130 broadcasts the received advertisement data according to the schedule information.

  Thereby, the advertisement data broadcasted at each store can be changed not only from the management terminal 150 installed on the operator side but also from the registration terminal 1101 provided at each store. Therefore, the time sale and emergency information of each store can be reflected in the display data of the display device 130 in real time.

  (Fourth Embodiment) FIG. 13 shows a schematic configuration of a content distribution system according to a fourth embodiment of the present invention. Constituent elements similar to those in the first and third content distribution systems are denoted by the same reference numerals and description thereof is omitted. Note that a component corresponding to the store A is given a reference number, and a component corresponding to the store B is given a reference number b.

  Further, in the third embodiment, the registration terminal 1101 transmits the created advertisement data to the store-specific content distribution server, but in this embodiment, the registration terminal 1101 transmits the advertisement data to the EC server device 1301.

  When the registration terminal 1101a (1101b) creates advertisement data for each store (by site) to be broadcast on the display device 130a (130b), the registration terminal 1101a (1101b) transmits the advertisement data to the EC server device 1301 and uses the store-specific advertisement data on the display device of another store Select whether to set to public so that it can be broadcast, or to make it private so that it can be broadcast only at the store itself.

  The EC server device 1301 transmits the advertisement data received from the advertisement providing terminal 160 and the store-specific advertisement data received from the registration terminals 1101a and 1101b to the content distribution server device 1302 together with the public / private setting information.

  The content distribution server device 1302 creates a public product catalog 1303 using the advertisement data created by the advertisement providing terminal 160 and the store-specific advertisement data set to be disclosed. Also, the content distribution server device 1302 creates a private product catalog 1304 corresponding to each store using the advertisement data created by the advertisement providing terminal 160 and the store-specific advertisement data set to be private. At this time, when the voice conversion is designated for the advertisement data, the text voice conversion device 1103 converts the text data into voice data.

  The store clerk of the store A (B) uses the registration terminal 1101a (1101b) to select advertisement data to be broadcast from the public product catalog 1303 and the private product catalog 1304 on the display device 130a (130b).

  The content distribution server device 1302 transmits the selected advertisement data together with the schedule information to the display device 130a (130b). In addition, the content distribution server device 1302 transmits schedule information and information on advertisement data selected by each store to the EC server device 1301. Thereby, the EC server device 1301 can grasp the advertisement data broadcast on the display device of each store and the broadcast date and time.

  The EC server device 1301 realizes a site (mobile site) where products corresponding to the advertisement data can be purchased. The EC server device 1301 has the same configuration as the EC server device 100 shown in FIG.

  A user who has viewed the advertisement data on the display device 130a (130b) of the store A (B) can use the portable terminal 140a (140b) from the IC reader / writer device 131a (131b) or the two-dimensional code presentation unit 132a (132b). The location information (URL) of the mobile site is acquired. Store identification information for identifying a store is added to this URL.

  The EC server device 1301 estimates the advertisement data viewed by the user on the display device from the access date and time of the mobile site by the user and the schedule information, and creates a purchase page for a product corresponding to the advertisement data. As a result, the user can quickly purchase a desired product without performing page transition.

  Further, as shown in FIG. 14, the EC server device 1301 may include a loyalty calculation unit 1310 that calculates loyalty for each store when the user purchases a product. For example, when a product corresponding to the advertisement data created by the registration terminal 1101b of the store B is purchased by the user who acquired the URL of the mobile site from the IC reader / writer device 131a or the two-dimensional code presentation unit 132a of the store A, The royalty calculation unit 1310 calculates royalties for the store A according to the sales proceeds. As a result, a loyalty model of an achievement reward type can be constructed.

  The product purchased by the user using such a content distribution system is preferably delivered using a reservation order completion mail attached with an image or a two-dimensional code as described in the second embodiment. is there. In this case, the EC server device 1301 has a configuration in which the EC server device 100 shown in FIG. 3 and the EC server device 600 shown in FIG. 7 are combined.

  (Fifth Embodiment) FIG. 15 shows a schematic configuration of a content distribution system according to a fifth embodiment of the present invention. The content distribution system includes an EC server device 1500, a gateway server device 1510, a content distribution server device 1520, a display device 1530, an IC reader / writer device 1531, a portable terminal 1540, and an advertisement providing terminal 1560.

  The advertisement providing terminal 1560 creates advertisement data (content) to be displayed on the display device 1530 and transmits it to the EC server device 1500. The advertisement data is a moving image or a still image for product sales promotion, and audio information can be added. Further, the advertisement providing terminal 1560 creates product information about a product to be advertised by being displayed on the display device 1530, and transmits the product information to the EC server device 1500. The merchandise information is, for example, a coupon. This merchandise information is in a format that can be displayed on a website (mobile site) realized by the EC server device 1500.

  The EC server device 1500 assigns a unique content ID to each advertisement data, and transmits the advertisement data and the content ID to the content distribution server device 1520. In addition, the EC server device 1500 combines the URL of the mobile site that displays the product information with the content ID assigned to the advertisement data corresponding to the product information, and transmits it to the gateway server device 1510.

  The content distribution server device 1520 transmits the advertisement data with the content ID attached thereto to the display device 1530. When a plurality of display devices 1530 are provided, advertisement data and content IDs to be displayed on the display device 1530 are transmitted based on the identification data acquired from the display device 1530.

  Display device 1530 displays advertisement data received from content distribution server device 1520. Display device 1530 may display advertisement data based on a predetermined time schedule, or may have a touch panel and switch advertisement data to be displayed by a user operation. Display device 1530 transmits the content ID assigned to the advertisement data being displayed to gateway server device 1510.

  The IC reader / writer device 1531 is set with the URL of the gateway server device 1510 and the device identification ID of the device itself, and transmits the URL and the device identification ID to the portable terminal 1540 owned by the user. The IC reader / writer device 1531 is provided corresponding to the display device 1530. From the device identification ID of the IC reader / writer device 1531, it is possible to know which display device 1530 the IC reader / writer device 1531 is provided for.

  The portable terminal 1540 accesses the gateway server device 1510 based on the URL received from the IC reader / writer device 1531 and transmits the device identification ID received from the IC reader / writer device 1531. The mobile terminal 1540 is, for example, a mobile phone.

  FIG. 16 shows a schematic configuration of the gateway server device 1510. The gateway server device 1510 includes a communication control interface 1600, a control unit 1610, and a storage unit 1620. The control unit 1610 includes a displayed content ID reception unit 1611, an information setting unit 1612, and a transfer destination URL transmission unit 1613. The storage unit 1620 includes a transfer destination URL storage area 1621 and a displayed content ID storage area 1622.

  The communication control interface 1600 controls communication with other devices such as the EC server device 1500, the display device 1510, and the mobile terminal 1540.

  The displayed content ID receiving unit 1611 receives the content ID assigned to the advertising data being displayed from the display device 1530 and stores it in the displayed content ID storage area 1622 together with information for identifying the display device 1530. Accordingly, the content ID of the advertisement data being displayed on each display device 1530 is stored in the content ID storage area 1622 being displayed.

  The information setting unit 1612 stores the combination of the URL of the mobile site and the content ID received from the EC server device 1500 in the transfer destination URL storage area 1621. Thus, in the transfer destination URL storage area 1621, each content ID is associated with the URL of the corresponding mobile site.

  When the portable terminal 1540 accesses the gateway server device 1510, the transfer destination URL transmission unit 1613 receives the device identification ID of the IC reader / writer device 1531 from the portable terminal 1540 and detects which display device 1530 corresponds to the device identification ID. Then, the transfer destination URL transmission unit 1613 extracts the content ID of the advertisement data being displayed on the detected display device 1530 from the displayed content ID storage area 1622. Then, the transfer destination URL transmission unit 1613 extracts the URL of the portable site associated with the extracted content ID from the transfer destination URL storage area 1621. Then, the transfer destination URL transmission unit 1613 transfers the mobile terminal 1540 to the extracted URL.

  Thereby, the mobile terminal 1540 can access a mobile site related to the advertisement data being displayed on the display device 1530. After accessing the mobile site, the user does not need to perform page transition in order to obtain desired product information, or the number of page transitions is very small. Therefore, the user can quickly obtain desired product information.

  In the first, third, and fourth embodiments, the EC server device acquires schedule information that defines the display schedule of content (advertisement data), and the advertisement data viewed by the user based on the access date and time from the user By displaying the product information corresponding to the estimated advertisement data on the mobile site, the user can quickly obtain the desired product information.

  On the other hand, in the content distribution system according to the present embodiment, the gateway server device 1510 acquires the content ID of the advertisement data being displayed from the display device 1530, and the mobile terminal 1540 goes to the mobile site of the URL corresponding to this content ID. Forward. Therefore, even when the advertisement data is switched regardless of the time schedule by a user operation, such as when the display device 1530 is in a touch panel format, it is possible to guide to a mobile site corresponding to each advertisement data.

  The gateway server device 1510 may guide the portable terminal 1540 to an external server device different from the EC server device 1500.

  (Sixth Embodiment) FIG. 17 shows a schematic configuration of a content distribution system according to a sixth embodiment of the present invention. The content distribution system includes an EC server device 1700, a content distribution server device 1720, a display device 1730, an IC reader / writer device 1731, a portable terminal 1740, and an advertisement providing terminal 1760.

  The advertisement providing terminal 1760 creates advertisement data (content) to be displayed on the display device 1730 and transmits it to the EC server device 1700. The advertisement data is a moving image or a still image for product sales promotion, and audio information can be added. Further, the advertisement providing terminal 1760 creates product information about a product to be advertised by being displayed on the display device 1730, and transmits the product information to the EC server device 1700. The merchandise information is, for example, a coupon. This product information is in a format that can be displayed on a website (mobile site) realized by the EC server device 1700.

  The EC server device 1700 transmits the advertisement data and the URL of the mobile site corresponding to the product information of the advertisement data to the content distribution server device 1720.

  The content distribution server device 1720 transmits the advertisement data and the URL corresponding to the advertisement data to the display device 1730. When a plurality of display devices 1730 are provided, based on the identification data acquired from the display device 1730, advertisement data to be displayed on the display device 1730 and a URL corresponding to the advertisement data are transmitted.

  Display device 1730 displays advertisement data received from content distribution server device 1720. Display device 1730 may display advertisement data based on a predetermined time schedule, or may have a touch panel and switch advertisement data to be displayed by a user operation. The display device 1730 transmits the URL of the mobile site corresponding to the advertisement data being displayed to the IC reader / writer device 1731 via a serial cable or the like.

  The IC reader / writer device (transmitting device) 1731 transmits the URL received from the display device 1730 to the mobile terminal 1740 owned by the user. The mobile terminal 1740 is, for example, a mobile phone.

  Based on the URL received from the IC reader / writer device 1731, the mobile terminal 1740 can access a mobile site related to the advertisement data displayed on the display device 1730. After accessing the mobile site, the user does not need to perform page transition in order to obtain desired product information, or the number of page transitions is very small. Therefore, the user can quickly obtain desired product information.

  According to the content distribution system according to the present embodiment, as in the case of the fifth embodiment, when the display device 1730 is in a touch panel format, the advertisement data displayed by the user's operation is switched regardless of the time schedule. However, it is possible to guide to a mobile site corresponding to each advertisement data.

  The IC reader / writer device 1731 may transmit the identification ID of the own device to the portable terminal 1740, and the portable terminal 1740 may transmit the device identification ID to the EC server device 1700. From the device identification ID, the EC server device 1700 can determine which display device 1730 the user has acquired the URL from the IC reader / writer device 1731 provided. Therefore, when the EC server device 1700 includes the royalty calculation unit 1310 shown in FIG. 14, a result-reward-type royalty model can be constructed.

  In the sixth embodiment, the data transmitted from the display device 1730 to the IC reader / writer device 1731 and the data transmitted from the IC reader / writer device 1731 to the portable terminal 1740 are URLs of portable sites, but mail addresses Alternatively, electronic coupon information may be used.

  For example, the e-mail address corresponds to the advertisement data being displayed on the display device 1730. When the user transmits an e-mail from the portable terminal 1740 to this e-mail address, the URL of the portable site corresponding to this advertisement data is described. It is preferable that the received e-mail is returned.

  Further, a printing unit (not shown) may be provided so that the portable terminal 1740 can print the electronic coupon information received from the IC reader / writer device 1731 on a medium such as paper using the printing unit.

  (Seventh Embodiment) FIG. 18 shows a schematic configuration of a content distribution system according to a seventh embodiment of the present invention. The content distribution system includes a registration terminal 1800, a first content distribution server device 1810, a second content distribution server device 1820, a display device 1830, a data transfer device 1840, and an MFP (Multifunction Printer) 1850.

  The display device 1830, the data transfer device 1840, and the MFP 1850 are provided in a retail store or the like. For example, as shown in FIG. 19, a data transfer device 1840 is disposed at the rear (rear) of the casing of the MFP 1850, and a display device 1830 is disposed above (on the rear of the casing) of the MFP 1850. Further, a touch panel type operation display unit 1851 is disposed on the upper surface of the front portion of the casing of the MFP 1850.

  A registration terminal 1800 illustrated in FIG. 18 registers advertisement data (hereinafter referred to as signage content) and a display schedule to be displayed on the display device 1830 in the first content distribution server device 1810. Also, the registration terminal 1800 registers content (hereinafter referred to as MFP content) output (printed) by the MFP 1850, user interface information displayed on the operation display unit 1851, and questionnaire information in the second content distribution server device 1820. To do.

  A common content ID is assigned to the signage content and the MFP content corresponding to the signage content. The MFP content corresponding to the signage content is, for example, MFP content including coupon information and map information of a restaurant when the signage content is restaurant advertisement data.

  The user interface information includes information such as the category, title, and preview screen of the MFP content, and may include a content ID corresponding to each MFP content. Categories may be hierarchized. The questionnaire information is a questionnaire for acquiring attribute information of the user of the MFP 1850.

  The first content distribution server device 1810 transmits the signage content and the display schedule to the data transfer device 1840. When the first content distribution server device 1810 transmits signage content to the data transfer device 1840 installed in a plurality of stores, the signage to be displayed on the data transfer device 1840 based on the identification data acquired from the data transfer device 1840 The content and the display schedule may be transmitted.

  Second content distribution server device 1820 transmits the MFP content and user interface information to data transfer device 1840. The second content distribution server device 1820 transmits questionnaire information. Second content distribution server device 1820 can receive an MFP usage log (described later) including a questionnaire result from data transfer device 1840.

  FIG. 20 shows a schematic configuration of the data transfer apparatus 1840. The data transfer apparatus 1840 includes a communication control interface 2000, a control unit 2010, and a storage unit 2020. The control unit 2010 includes a first communication control unit 2011, a reproduction control unit 2012, a second communication control unit 2013, a display control unit 2014, and a print control unit 2015. The storage unit 2020 includes a first content storage area 2021, a schedule storage area 2022, a selection information storage area 2023, a second content storage area 2024, and a usage log storage area 2025.

  The communication control interface 2000 controls communication with other devices such as the first content distribution server device 1810, the second content distribution server device 1820, the display device 1830, and the MFP 1850.

  The first communication control unit 2011 receives (downloads) the signage content and the display schedule from the first content distribution server device 1810, stores the signage content in the first content storage area 2021, and stores the display schedule in the schedule storage area 2022. To do.

  Based on the display schedule stored in the schedule storage area 2022, the playback control unit 2012 extracts signage content from the first content storage area 2021, plays it, and outputs video information and audio information to the display device 1830. The display device 1830 displays the video information received from the playback control unit 2012 and outputs audio based on the audio information.

  The second communication control unit 2013 receives (downloads) MFP content, user interface information, and questionnaire information from the second content distribution server device 1820 and stores them in the second content storage area 2024.

  Display control unit 2014 outputs user interface information stored in second content storage area 2024 to MFP 1850. Accordingly, a main menu as shown in FIG. 21A is displayed on the operation display unit 1851 of the MFP 1850.

  When the user presses the content button B1 of the main menu, the display control unit 2014 outputs information about the category included in the user interface information to the MFP 1850. As a result, a category selection screen as shown in FIG. 21B is displayed on the operation display unit 1851 of the MFP 1850.

  When one of the category selection buttons on the category selection screen is pressed by the user, the display control unit 2014 refers to the user interface information and outputs the title information of the content included in the category to the MFP 1850. As a result, a content selection screen as shown in FIG. 21C is displayed on the operation display unit 1851 of the MFP 1850.

  When one of the content selection buttons on the content selection screen is pressed by the user, display control unit 2014 refers to the user interface information and outputs preview screen information of the content to MFP 1850. As a result, a preview screen as shown in FIG. 21D is displayed on the operation display unit 1851 of the MFP 1850. Further, the display control unit 2014 stores the content ID of the content selected by the user in the selection information storage area 2023.

  When the user presses questionnaire button B2 in the preview screen, display control unit 2014 outputs questionnaire information to MFP 1850. Thus, a questionnaire input screen as shown in FIG. 21E is displayed on the operation display unit 1851 of the MFP 1850. The questionnaire result input by the user is stored in the usage log storage area 2025 as an MFP usage log indicating user attribute information. The second communication control unit 2013 retrieves the MFP usage log from the usage log storage area 2025 every predetermined time and transmits it to the second content distribution server device 1820.

  When the user presses the print guide transition button B3 in the questionnaire input screen, the display control unit 2014 causes the operation display unit 1851 to display a print guide screen as shown in FIG.

  The user presses a print button (not shown) provided on the MFP 1850 with reference to the print guide screen. When the print button is pressed, the print control unit 2015 controls the MFP 1850 to take out the MFP content selected by the user from the second content storage area 2024, print it on paper, and output it. Thereby, the user can acquire a coupon or the like of desired content.

  The reproduction control unit 2012 confirms the content ID stored in the selection information storage area 2023 at regular time intervals. When the content ID stored in the selection information storage area 2023 has changed, the playback control unit 2012 extracts the signage content corresponding to the content ID from the first content storage area 2021 and displays it on the display device 1830. Accordingly, the content selected by the user from the operation display unit 1851 can be displayed on the display device 1830. For example, when the user selects the MFP content of the mail order catalog from the operation display unit 1851, the display device 1830 can broadcast the detailed information of the corresponding product.

  Further, the MFP content corresponding to the signage content being displayed on the display device 1830 may be printed and output from the MFP 1850 as follows. First, the display control unit 2014 causes the operation display unit 1851 to display a screen obtained by adding a displayed content print button to the main menu as shown in FIG. When the user presses this displayed content print button, the display control unit 2014 causes the operation display unit 1851 to display a print guide screen as shown in FIG.

  When the user presses a print button provided on MFP 1850, print control unit 2015 inquires reproduction control unit 2012 to obtain the content ID of the signage content being displayed on display device 1830. Then, the print control unit 2015 controls the MFP 1850 to take out the MFP content corresponding to the acquired content ID from the second content storage area 2024, and print and output it.

  With this configuration, the user can quickly acquire MFP content corresponding to the signage content being displayed on display device 1830.

  As described above, according to the present embodiment, a digital signage system linked with content printing of the MFP can be realized, and various information can be provided to the user.

  At least a part of the server device, the content distribution system, or the data processing system described in the above-described embodiment may be configured by hardware or software. When configured with software, a program that realizes at least a part of the functions of the server device, the content distribution system, or the data processing system is stored in a recording medium such as a flexible disk or a CD-ROM, and is read by a computer. It may be executed. The recording medium is not limited to a removable medium such as a magnetic disk or an optical disk, but may be a fixed recording medium such as a hard disk device or a memory.

  Further, a program that realizes at least a part of functions of the server device, the content distribution system, or the data processing system may be distributed via a communication line (including wireless communication) such as the Internet. Further, the program may be distributed in a state where the program is encrypted, modulated or compressed, and stored in a recording medium via a wired line such as the Internet or a wireless line.

  Note that the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. In addition, various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, constituent elements over different embodiments may be appropriately combined.

100 EC server device 120 Content distribution server device 130 Display device 131 IC reader / writer device 132 Two-dimensional code presentation unit 140 Portable terminal 150 Management terminal 160 Advertisement providing terminal

Claims (13)

A data receiving unit for receiving advertisement data displayed on a display device and product information corresponding to the advertisement data;
A schedule receiving unit that receives schedule information that defines a schedule for displaying the advertisement data on the display device;
A storage unit for storing the advertisement data, the product information, and the schedule information;
By referring to the schedule information, the access date / time from the mobile terminal or the advertisement data displayed on the display device a predetermined time before the access date / time is specified, and the product information corresponding to the advertisement data is displayed on the website A display data creation unit
An EC server device comprising: The schedule receiving unit receives schedule information corresponding to each of display devices provided at a plurality of locations,
The display data creation unit detects, based on access from the mobile terminal, at which of the plurality of bases the mobile terminal has acquired the location information of the website, and schedule information corresponding to the detected base The EC server device according to claim 1, wherein the EC server device is referred to. In addition, the mobile terminal further includes a sales management unit that accepts purchase orders or reservation orders for products from a user who browses the website, and creates sales management data.
The EC server device according to claim 1, wherein the storage unit stores the sales management data. A terminal identification unit for acquiring a terminal ID from the portable terminal and identifying the portable terminal;
The EC server device according to claim 1, wherein the display data creation unit displays a user-specific web page in accordance with the terminal ID. A display device;
An EC server device that receives advertisement data displayed on the display device and product information corresponding to the advertisement data from an advertisement providing terminal, and displays the product information on a website;
A content distribution server device that transmits schedule information that defines a schedule of the advertisement data displayed on the display device received from a management terminal, and the advertisement data received from the EC server device, to the display device;
A content distribution system comprising:
The EC server device acquires the schedule information from the content distribution server device, and refers to the schedule information with access to the website from a mobile terminal, and the access date and time or a predetermined time before the access date and time. A content distribution system characterized by identifying advertisement data displayed on the display device and displaying product information corresponding to the advertisement data on the website. A plurality of the display devices provided at different bases,
The schedule information corresponds to each display device, and the EC server device determines at which of the plurality of locations the mobile terminal has acquired the location information of the website based on access from the mobile terminal. 6. The content distribution system according to claim 5, wherein the content distribution system detects and refers to schedule information corresponding to the detected base. A transmission unit that transmits the location information including identification information of each site to the mobile terminal;
The content distribution system according to claim 6, wherein the EC server device detects at which of the plurality of locations the mobile terminal has acquired the position information based on the identification information.   The EC server device accepts a purchase or reservation order for a product from a user who has browsed the website on the mobile terminal, and sends an e-mail describing a predetermined processed image and the content of the order to the mobile terminal. The content distribution system according to claim 5, wherein the content distribution system transmits the content. Second content that is provided in at least one of the bases, acquires the second advertisement data from a registration terminal that creates second advertisement data to be displayed on the display device of the base, and transmits the second advertisement data to the display device A distribution server device;
The content distribution system according to claim 6, wherein the display device displays the second advertisement data based on the schedule information. The EC server device creates the advertisement data for each site to be displayed on the display device of each site, acquires the advertisement data for each site from a plurality of registered terminals corresponding to each site capable of setting public / private, Sending the advertisement data and the advertisement data for each site to the content distribution server device;
The content distribution server device transmits, by the registration terminal, the advertisement data and advertisement data selected from all the advertisement data classified by site to the display device at the same site as the registration terminal, and the advertisement data And the advertisement data selected from the classified advertisement data created by the registered terminal and set privately to the display device at the same location as the registered terminal, and the advertisement data selected by the registered terminal at each location is sent to the EC The content distribution system according to claim 6, which notifies a server device. The EC server device
From the user who browsed the website on the mobile terminal, it is possible to accept purchase orders or reservation orders of products,
A base created and registered publicly by a registration terminal of the second base from a user who has acquired the location information from the first base corresponding to the registration terminal that has selected the first product catalog and browsed the website When a purchase order or a reservation order for a product corresponding to another advertisement data is received, a royalty paid to each of the first base and the second base is calculated based on the sales amount of the product. The content distribution system according to claim 10. A storage unit that associates and stores location information of a website corresponding to each of a plurality of advertisement data and a content ID for identifying each advertisement data;
A receiving unit that receives the content ID corresponding to the advertisement data being displayed from a display device that displays at least one of the plurality of advertisement data;
A transmission unit that takes out the location information corresponding to the content ID received by the reception unit from the storage area with access from the mobile terminal, and guides the access destination of the mobile terminal to the location information;
A gateway server device comprising: An EC server device that creates a website corresponding to each of a plurality of advertisement data, outputs the plurality of advertisement data and the location information of the website, and displays any one of the plurality of advertisement data. A display device for outputting location information of a website corresponding to the advertisement data of
A transmission device that transmits the position information output from the display device to a mobile terminal;
A content distribution system comprising:

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