JP4175564B2 - Store side device and customer terminal device - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention provides purchase data that satisfies the privilege generation conditions set by the store by sending and receiving purchase data (utilization result data, etc.) between the store-side device and a customer terminal device such as a mobile phone possessed by the customer. The present invention relates to a store-side device and a customer terminal device that are capable of giving a privilege to a customer who possesses the product.
[0002]
[Prior art]
It is widely practiced to issue a point card to a customer to give a discount according to the amount of use, etc. or to issue a coupon to perform various services. Using a mobile phone, etc. to reduce the trouble of the store side by eliminating the need to issue point cards and coupons, and to eliminate the hassle of customers having as many point cards and coupons as the number of stores Various proposals have been made to digitize point cards and coupons as follows.
[0003]
Japanese Patent Laid-Open No. 2002-41930 discloses a point information management method, a mobile terminal, and point information using a mobile terminal that can use an electronic point card for a store user who owns a mobile phone or other mobile terminal. A management device is described. The point information management device (service server) stores storage means for storing user information and point information (electronic point card) for each type, updates the point information according to the usage status of the user, and the point information is predetermined. The control means for determining whether or not the exchange condition is satisfied, and when the exchange condition is satisfied, the point information for each type and the exchange target are notified to the user's cellular phone, and the exchange target is selected in the cellular phone. Communication means for acquiring the selection result from the mobile phone.
[0004]
Japanese Patent Application Laid-Open No. 2001-216451 adds a function for sending and receiving purchase information to a mobile communication terminal such as a mobile phone, and is applied to the distribution and use of coupons and the use in payment / payment services at convenience stores, etc. A purchase information use settlement system, an information distribution device, a portable terminal, and a sales device that can be used are described.
[0005]
Japanese Patent Application Laid-Open No. 2001-273563 discloses a purchase using a portable terminal that promotes sales of goods or services by implementing a purchase point system without handing coupon coupons, stamps, and cards to customers. A point management system is described. This purchase point management system manages purchase points obtained when a customer purchases goods or services using a customer's mobile terminal, a dealer's terminal, and a server connected to the Internet.
[0006]
Japanese Patent Laid-Open No. 2002-342845 describes a merchandise sales management system that can manage merchandise sales data (sales points and sales history) on the store side and on the customer side. This merchandise sales management system has an application program related to sales data of merchandise for each customer in the store in the store's POS register, while the application program is downloaded to the storage unit of the customer's mobile phone and purchased by the customer. Data is stored in memory, and exchange and management of merchandise trade data is performed via the store POS register and the customer's mobile phone.
[0007]
Japanese Patent Laid-Open No. 2002-367035 describes a point system that does not require a customer to perform an identity verification operation by identifying a customer using a telephone number and using an authentication function of a mobile phone.
[0008]
[Patent Document 1]
JP 2002-41930 A [Patent Document 2]
JP 2001-216451 A [Patent Document 3]
JP 2001-273563 A [Patent Document 4]
Japanese Patent Laid-Open No. 2002-342845 [Patent Document 5]
Japanese Patent Laid-Open No. 2002-367035
[Problems to be solved by the invention]
Generally, the point issuance rate and the point return rate in the point card service are determined in advance. In addition, a coupon, a store, a product, and a period to be discounted are determined in advance. It is difficult for a store or the like to frequently change the contents of a privilege simply by digitizing a conventional point card or coupon. Moreover, the service by the conventional coupon ticket needs to set the content of the privilege, its effective period, etc. previously.
[0010]
For example, if the contents of the privilege can be changed every day of the week or week, customer interest and willingness to visit can be increased. Also, when a customer purchases a product or service, even if the presence or absence of the privilege or the content of the privilege is not decided, if the privilege can be received at a later date, the customer can be expected, Encourage visits.
[0011]
The present invention has been made to solve such a problem, and it is possible to arbitrarily set the contents and conditions of the privilege to be given to the customer, and to give the privilege to the customer corresponding to the set privilege granting condition. An object is to provide a store-side device and a customer terminal device that can be used.
[0012]
[Means for Solving the Problems]
The object store unit according to the present invention for solving the, when a customer purchases a commodity, is data on when a purchase identification symbol data and its product is data on symbols identifying the purchase A purchase data transmission unit that transmits purchase data including time data to the customer terminal device, and a customer possession data reception unit that receives a history of purchase data from the customer terminal device when the customer wants to receive a privilege , Privilege memory that stores privilege identification conditions based on product identification symbol data of a product that gives a privilege based on a record of purchase by the customer and purchase period data that gives a privilege based on a period during which the customer purchased the product and parts, the benefits occurrence condition read from the privilege storage unit and the purchase data in the purchase history data received by the customer possesses the data receiving unit collates And a determining privilege determination unit whether benefits occur.
[0013]
Also, the store-side apparatus according to the present invention, a data communication unit for performing customer terminal device and short-range data communication, when a customer purchases a commodity, the commodity identification symbol data is data relating to symbols identifying the products When a customer wants to receive a privilege , a purchase data transmission unit that transmits purchase data including purchase time data that is data related to purchase of the product to the customer terminal device via the data communication unit , The customer possession data receiving unit that receives the purchase data history from the customer terminal device via the data communication unit, the product identification symbol data of the product that gives a privilege based on the record of purchase by the customer, and the customer and benefits storage unit for storing a privilege generation condition based on the purchase period data that give the benefit based on the period of time over which had purchased the goods, received by the customer possession data receiver A privilege occurrence condition read from the privilege storage unit and the purchase data in the purchase history data are collated and a determining privilege determination unit whether benefits occur.
[0014]
Thereby, a customer can be urged to come to an actual store.
[0015]
Further, by further providing a privilege generation condition transmission unit that transmits the privilege generation condition read from the privilege storage unit to the customer terminal device, only purchase data satisfying the privilege generation condition is transmitted from the customer terminal device possessed by the customer. The amount of purchase data transmitted can be reduced, and the communication time can be shortened.
[0016]
The customer terminal apparatus of the present invention, when a customer purchases a product, including the product and product identification code data is data relating to symbols that identifies the time of purchase data is data on when you purchased the product A purchase data receiving unit that receives purchase data from the store side device, a purchase data storage unit that stores a history of purchase data received by the purchase data receiving unit, and a purchase data when a customer is about to receive a privilege A customer possession data transmission unit for transmitting a history of purchase data stored in the storage unit to the store-side terminal.
[0017]
The customer terminal apparatus of the present invention, a data communication unit that performs the store-side apparatus and the short-range data communication, when a customer purchases a commodity, a commodity identification symbol data is data relating to symbols identifying the products thereof A purchase data receiving unit that receives purchase data including purchase time data that is data related to purchase of a product from the store side device via the data communication unit, and a history of purchase data received by the purchase data receiving unit And a customer who transmits a history of purchase data stored in the purchase data storage unit to the store side terminal via the data communication unit when the customer wants to receive a privilege. Possessing data transmission unit.
[0018]
Thereby, a customer can be urged to come to an actual store.
[0019]
Further, the privilege generation conditions based on the product identification symbol data of the product for which the privilege is given based on the results of the purchase by the customer and the purchase period data for which the customer is given the privilege based on the period during which the customer has purchased the product are described in the store. A privilege generation condition receiving unit that receives from the side terminal; and a purchase data search unit that searches the purchase data storage unit for purchase data that satisfies the privilege generation condition received by the privilege generation condition reception unit, The data transmission unit can transmit only the purchase data satisfying the privilege generating condition from the customer terminal device possessed by the customer by transmitting the purchase data searched by the purchase data search unit to the store side terminal. Thus, the amount of purchase data transmitted can be reduced, and the communication time can be shortened.
[0020]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.
[0021]
FIG. 1 is a block configuration diagram of a store side device and a customer terminal device according to the first embodiment of the present invention. FIG. 2 is a diagram illustrating an example of data stored in the customer database, the privilege storage unit, and the purchase data storage unit. The store side device 10 and the customer terminal device (for example, a mobile phone) 20 possessed by the customer can perform data communication by infrared communication.
[0022]
The store side device 10 includes a POS register unit 11, a data communication unit 12, a store side control unit 13, a customer database 14, a privilege storage unit 15, and a privilege input unit 16. The store side control unit 13 includes a purchase data transmission unit 131, a customer possession data reception unit 132, and a privilege determination unit 133.
[0023]
The customer terminal device 20 includes a telephone unit 21, a data communication unit 22, a customer side control unit 23, and a purchase data storage unit 24. The customer side control unit 23 includes a purchase data reception unit 231 and a customer possession data transmission unit 232.
[0024]
When a customer pays a price or the like, an infrared communication unit (light projecting unit and light receiving unit) (not shown) of the customer terminal device 20 possessed by the customer faces an infrared communication unit (not shown) of the store side device 10. Let As a result, the store-side control unit 13 and the customer-side control unit 23 can communicate with each other via the data communication units 12 and 22.
[0025]
When the store-side control unit 13 enters a state in which data communication with the customer terminal device 20 is possible, the store-side control unit 13 transmits a store name (or store ID) and instructs the data communication unit 12 to request the telephone number of the customer terminal device 20. Send through. When the customer-side control unit 23 receives the store name via the data communication unit 22, the customer-side control unit 23 displays the store name on a liquid crystal display unit (not shown) of the telephone unit 21. Thereby, the customer can confirm that communication with the store side apparatus 10 is made normally. When the customer-side control unit 23 receives a command requesting a telephone number, the customer-side control unit 23 transmits the telephone number of the customer terminal device 20 via the data communication unit 12.
[0026]
When the store-side control unit 13 receives the telephone number of the customer terminal device 20 via the data communication unit 12, the store-side control unit 13 searches the customer database 14 and determines whether the received telephone number is registered. If the telephone number is not registered, the store side control unit 13 registers the telephone number as a new customer. The store side control part 13 transmits the instruction | command which requests | requires a mobile mail address with respect to a new customer.
[0027]
When the customer-side control unit 23 receives a command for requesting a mobile mail address, the customer-side control unit 23 displays a menu screen for designating whether or not to permit registration of the mobile mail address on a liquid crystal display unit (not shown) of the telephone unit 21. . When the owner of the customer terminal device 20 performs an operation to permit registration of the mobile mail address, the customer-side control unit 23 transmits the mobile mail address. When the owner of the customer terminal device 20 performs an operation not permitting registration of the mobile mail address, the customer-side control unit 23 transmits data indicating that the mobile mail address is not registered. Upon receiving the mobile mail address, the store side control unit 13 registers the received mobile mail address in the customer database 14 with a correspondence with the telephone number (see FIG. 2A).
[0028]
If the telephone number has already been registered, the store-side control unit 13 transmits a command requesting customer possession data. The customer possession data transmission unit 232 in the customer side control unit 23 reads the purchase data history (for example, purchase history data for the past one week) of the store from the purchase data storage unit 24 based on the store name received earlier. The history of the read purchase data is transmitted.
[0029]
The purchase data history transmitted from the customer terminal device 20 is received by the customer possession data receiving unit 132 in the store side control unit 13. The privilege determination unit 133 determines whether there is purchase data corresponding to the privilege generation condition stored in the privilege storage unit 15 in the history of purchase data received by the customer possession data receiving unit 132, that is, the customer possession data. To do.
[0030]
When there is purchase data corresponding to the privilege generation condition in the customer possession data, the privilege determination unit 133 searches the customer database 14 and confirms that the corresponding purchase data is registered in the customer database 14. Later, the privilege granting conditions stored in the privilege storage unit 15 are supplied to the POS register unit 11. In addition, you may make it give a privilege only based on customer possession data, without confirming having been registered into the customer database 14. FIG.
[0031]
The POS register unit 11 calculates the price of the product or service purchased by the customer, calculates the price that has been discounted based on the privilege granting conditions, and displays it on the display unit of the POS register unit 11. The POS register unit 11 controls the “purchase data (sales performance data)” including “product data (for example, product ID)”, “amount”, and “purchase date / time” for specifying the product or service purchased by the customer. To the unit 13. The store side control unit 13 stores “purchase data” composed of “product data”, “money amount”, and “purchase date and time” in the customer database 14 in association with “customer (for example, telephone number)”. In addition, when the store is carrying out the point service, the store-side control unit 13 calculates the point according to the purchase amount of the customer, and the calculated “point” is also associated with the customer in the customer database 14. Store.
[0032]
The purchase data transmission unit 131 in the store-side control unit 13 transmits purchase data including product data, an amount of money, and a purchase date and time. For this reason, the customer possession data receiving unit 132 generally receives a plurality of purchase data as purchase data histories from the customer terminal device 20, whereas the purchase data transmission unit 131 receives one purchase data for each purchase. It will be sent one by one. If there is point data, the point data is also transmitted. When the purchase data receiving unit 231 in the customer-side control unit 23 receives the purchase data, the purchase data receiving unit 231 registers the received purchase data in the purchase data storage unit 24 in association with the store (see FIG. 2C). When the point data is received, the point data is also registered in the purchase data storage unit 24.
[0033]
The customer-side control unit 23 reads and transmits the purchase data history (including point data) registered in the purchase data storage unit 24. When the store-side control unit 13 receives the purchase data history transmitted from the customer-side control unit 23, the store-side control unit 13 compares the received purchase data history with the purchase data history registered in the customer database 14. Accordingly, it can be confirmed that the purchase data history is normally stored in the purchase data storage unit 24 on the customer terminal device 20 side.
[0034]
Next, generation | occurrence | production of a privilege and provision of a privilege are demonstrated concretely as a store is a restaurant. First, the privilege generation conditions and privilege contents stored in the privilege storage unit 15 by the privilege input unit 16 are as follows (see FIG. 2B). The privilege generation condition is a customer who purchased the product HI12 between 3:00 March 30 and 6:00 April 6 (this is stored in the privilege storage unit 15 as “03300000-04060000”) The content is 1 discount for any one of all products.
[0035]
Since the purchase data storage unit 24 in the customer terminal device 20 possessed by the registered customer stores the purchase data history of the customer, the purchase data history is transmitted to the store side device 10 by infrared communication. To do. The privilege determination unit 133 in the store-side apparatus 10 may store the customer's purchase data history if there is data for purchasing the product HI12 between March 30th 0:00 and April 6th 0:00. The POS register unit 11 is notified that the price is limited to one item and the discount is one. Thereby, the price of the product designated by the customer is discounted by one.
[0036]
In addition, when the point return rate is set to double the normal as the privilege content, when the privilege generation condition is satisfied, the store-side control unit 13 may double the normal point generated. Made.
[0037]
When the product or service that the customer has purchased this time is included in the privilege generation conditions or the content of the privilege, for example, the customer who purchased the product JK56 between 12:00 on March 23 and 12:00 on March 30, today of the product NR90 When the price is reduced by two, the store-side control unit 13 may transmit a command requesting customer possession data only when purchase data of the product NR90 is supplied from the POS register unit 11. .
[0038]
The privilege generation condition and the privilege content may be posted in the store. It should be noted that the store may open a website on the Internet, and the privilege generation condition and the privilege content may be notified on the website as well. Further, an e-mail transmission unit may be provided in the store side device 10 or the website, and an e-mail notifying the privilege generation condition and the privilege content may be transmitted to the mobile mail address of the customer.
[0039]
The purchase data storage unit 24 in the customer terminal device 20 may be configured using a SIM (Subscriber Identity Module) or a UIM (User Identity Module). Since the SIM and UIM are integrated circuit (IC) cards incorporating a CPU (Central Processing Unit), ROM (Read Only Memory), and RAM (Random Access Memory), the customer-side control unit 23 is included in the SIM or UIM. May be configured. By adopting such a configuration, even if the customer changes the mobile phone, the purchase data history (usage history data) can be used as it is by replacing the SIM or UIM with a new mobile phone. (Coupon) service can be used continuously. In addition, when using SIM or UIM, the identification number of SIM or UIM may be registered into a shop side apparatus instead of a telephone number, and a customer may be specified based on the identification number of SIM or UIM.
[0040]
In the present embodiment, infrared communication (for example, IrDA: Infrared Data Association) is shown as a specific example of the data communication units 12 and 22, but a configuration using weak radio waves (for example, Bluetooth (registered trademark)) is used. Configuration to be used).
[0041]
Moreover, in this Embodiment, although the structure provided with the customer database 14 in the shop side apparatus 10 was shown, the customer database 14 does not need to be provided.
[0042]
FIG. 3 is a block configuration diagram of the store side device and the customer terminal device according to the second embodiment of the present invention. Hereinafter, differences from the configuration of FIG. 1 will be described. The store-side device 10A illustrated in FIG. 3 includes a privilege generation condition transmission unit 134 in the store-side control unit 13A. The privilege generation condition transmission unit 134 reads out the privilege generation conditions (for example, purchase of the product A last week) stored in the privilege storage unit 15 and transmits the read out privilege generation conditions via the data communication unit 12. .
[0043]
The customer terminal device 20A shown in FIG. 3 includes a privilege generation condition receiving unit 233 and a purchase data search unit 234 in the customer side control unit 23A. The privilege generation condition reception unit 233 receives the privilege generation condition (for example, purchase of the product A last week) transmitted from the store-side device 10A, and supplies the received privilege generation condition to the purchase data search unit 234. The purchase data search unit 234 searches the purchase data storage unit 24 based on the privilege generation condition (for example, purchase of the product A last week), and if there is purchase data that satisfies the privilege generation condition, the purchase data is stored in the customer data. The data is supplied to the possession data transmission unit 232 and the purchase data is transmitted. When there is no purchase data that satisfies the privilege generation condition, the purchase data search unit 234 transmits a message to that effect via the data communication unit 22.
[0044]
In this way, by determining whether or not the privilege generation condition is satisfied on the customer terminal device 20A side, the purchase data can be obtained by transmitting only purchase data (customer possession data) corresponding to the privilege generation condition. The amount of transmission data of (customer possession data) can be reduced.
[0045]
The present invention is not limited to the above embodiment.
[0046]
Data communication between the store side device and the customer terminal device may be configured to use infrared rays or weak radio waves. An infrared communication function mounted on a mobile phone or the like, or a near field communication function such as Bluetooth can be used. Moreover, it can also be set as the structure which utilizes the internet.
[0047]
The purchase data may be only the purchase date, the purchase week, the purchase month, or the like. In this case, it is desirable that the privilege generation conditions be data corresponding to each.
[0048]
【The invention's effect】
As described above, according to the present invention, a privilege can be given to a customer without determining the privilege occurrence condition and the content of the privilege or notifying the customer on the spot where the customer purchased the product. The privilege generation conditions and the privilege contents can be set and changed as needed in a flexible manner and in a product-by-product manner according to the store-side business policy that changes from moment to moment according to the economic situation, fashion or age. Also, since the customer cannot know the privilege immediately after purchasing the product and the privilege will be announced after that, it is possible to visit the store again or access the homepage because the customer will be concerned about the privilege announced Increases nature.
[Brief description of the drawings]
FIG. 1 is a block configuration diagram of a store side device and a customer terminal device according to a first embodiment of the present invention.
FIG. 2 is a diagram illustrating an example of data stored in a customer database, a privilege storage unit, and a purchase data storage unit. FIG. 3 is a block of a store side device and a customer terminal device according to a second embodiment of the present invention. It is a block diagram.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 10,10A Store side apparatus 11 POS register | resistor part 12 Data communication part 13, 13A Shop side control part 131 Purchase data transmission part 132 Customer possession data reception part 133 Benefit determination part 134 Benefit generation condition transmission part 14 Customer database 15 Benefit storage part 16 Benefit input unit 20, 20A Customer terminal device 21 Telephone unit 22 Data communication unit 23, 23A Customer side control unit 231 Purchase data reception unit 232 Customer possession data transmission unit 233 Benefit generation condition reception unit 234 Purchase data search unit 24 Purchase data storage unit

Claims (6)

When a customer purchases a commodity, and transmits the purchase data including the items Product identification symbol data is data relating to the symbol identifying the and the purchase time data is data relating to when the purchased the product to the customer terminal device purchase A data transmitter;
When a customer is about to receive a privilege, a customer possession data receiving unit that receives a history of purchase data from the customer terminal device;
Privilege memory that stores privilege identification conditions based on product identification symbol data of a product that gives a privilege based on a record of purchase by the customer and purchase period data that gives a privilege based on a period during which the customer purchased the product And
A privilege determination unit that compares each purchase data in the history of purchase data received by the customer possession data reception unit with a privilege generation condition read from the privilege storage unit to determine whether or not a privilege has been generated. A store-side device characterized. A data communication unit that performs short-range data communication with the customer terminal device;
When a customer purchases a commodity, the purchase data including the items merchandise identification symbol data is data relating to the symbol identifying the and the purchase time data is data on when you purchased the product through the data communication unit A purchase data transmitter for transmitting to the customer terminal device;
When a customer wants to receive a privilege, a customer possession data receiving unit that receives a history of purchase data from the customer terminal device via the data communication unit;
Privilege memory that stores privilege identification conditions based on product identification symbol data of a product that gives a privilege based on a record of purchase by the customer and purchase period data that gives a privilege based on a period during which the customer purchased the product And
A privilege determination unit that compares each purchase data in the history of purchase data received by the customer possession data reception unit with a privilege generation condition read from the privilege storage unit to determine whether or not a privilege has been generated. A store-side device characterized.   The store side device according to claim 1 or 2, further comprising a privilege generation condition transmission unit that transmits the privilege generation condition read from the privilege storage unit to the customer terminal device. When a customer purchases a commodity, to receive purchase data including the items Product identification symbol data is data relating to the symbol identifying the and the purchase time data is data relating to when the purchased the item from the store device purchase A data receiver;
A purchase data storage unit for storing a history of purchase data received by the purchase data reception unit;
A customer terminal device comprising: a customer possession data transmission unit configured to transmit a history of purchase data stored in the purchase data storage unit to the store side terminal when a customer is to receive a privilege . A data communication unit that performs near field data communication with the store side device;
When a customer purchases a commodity, the data purchase data including the items Product identification symbol data is data relating to the symbol identifying the and the purchase time data is data relating to when the purchased the item from the store-side apparatus A purchase data receiving unit for receiving via the communication unit;
A purchase data storage unit for storing a history of purchase data received by the purchase data receiving unit;
A customer possessing data transmission unit that transmits a purchase data history stored in the purchase data storage unit to the store side terminal via the data communication unit when the customer is to receive a privilege. Customer terminal device characterized. The store-side terminal is configured to receive a privilege occurrence condition based on product identification symbol data of a product that gives a privilege based on a record of purchase by a customer and purchase period data that gives a privilege based on a period during which the customer purchased the product. A privilege occurrence condition receiving unit to receive from,
A purchase data search unit that searches the purchase data storage unit for purchase data that satisfies the privilege generation condition received by the privilege generation condition receiving unit;
The customer terminal device according to claim 4 or 5, wherein the customer possession data transmission unit transmits the purchase data searched by the purchase data search unit to the store side terminal.

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