JP2017176634A - Program and computer system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a useful technology which diversifies alternatives of a player related to advertisement display in a game which can collect play consideration by advertisement display.SOLUTION: A player can choose a play consideration payment method from a "payment by virtual currency," "payment by item consumption," and "substitution by browsing an advertisement" before a game starts. In the case of the "substitution by browsing an advertisement," the player can further choose a display timing at which to display an advertisement from "browsing at a time before the play starts," "automatic arbitrary display during the play," "browsing only within a progress section during the play," and "browsing altogether after the play is over." In the case of the last two, feedforward operation input of the advertisement display is counted as display achievement and, when the input is below the number of advertisements to be displayed, data saving is restricted, so that reliable browsing of the advertisement is promoted.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a program or the like for causing a computer system to control advertisement display.

  The profit structure in online games is roughly divided into a play consideration type that collects play consideration at the time of player registration or for each play, an item charge type that charges items used in the game, etc., introduction of sponsor advertisements and charge items, etc. Can be broadly divided into an advertisement type that displays and a hybrid type that uses both advertisement and item billing.

  From the viewpoint of profit stability, the play consideration type is excellent, but it is said that the advertisement type that can be played free of charge, the item billing type, and the hybrid type are superior in the solicitation effect of new players. However, depending on the temperament of the player, the display of advertisement information such as advertisement display and recommended item guide display in these types may cause negative effects that attract the consciousness of the players who have been immersed in the game and reduce the interest of the game. It is also true that there is. Of course, there are players who do not care about displaying advertisements.

  In the past, based on the player-specific billing history, player types are categorized in two axes: aggressiveness toward game play and aggressiveness toward item purchase, and the advertisement information display frequency is changed according to the player type. A technology has been proposed that promotes item purchase so that the user can enjoy more games while reducing the negative effect in displaying advertisement information (for example, Patent Document 1).

Japanese Patent Laying-Open No. 2015-008988

  The present invention has been devised to provide a useful technique that diversifies the options of players related to advertisement display in a game capable of collecting play consideration by advertisement display.

The first invention for solving the above-mentioned problem is the case where the consideration is not paid when the computer system does not pay a given non-display consideration condition for making the advertisement display in progress of the game non-display. A program for controlling advertisement display,
Display timing setting means (for example, the server processing unit 200s, the game progress control unit 210 in FIG. Display timing setting unit 212, step S32 in FIG. 22),
Advertisement display control means for displaying the advertisement at the display timing (for example, the server processing unit 200s in FIG. 11, the game progress control unit 210, the advertisement display control unit 222, S40 to S42 in FIG. 22, and steps S64 to S68 in FIG. 23). 24, steps S120 to S124 in FIG. 24, steps S142 to S144 in FIG. 25),
Display result management means for managing the results of advertisement display by the advertisement display control means (for example, the server processing unit 200s, the game progress control unit 210, the display result management unit 224 in FIG. 11, the display result 744 in FIG. 22 step S44, FIG. 23 step S70, FIG. 24 step S124, FIG. 25 step S144),
Game progress control means for controlling the progress of the game in accordance with the results (for example, the server processing unit 200s, the game progress control unit 210, the display result-corresponding privilege granting unit 228, the penalty granting control unit 230 in FIG. Steps S130 to S134 and Steps S150 to S152 in FIG. 25 are programs for causing the computer system to function.

  According to the first invention, it is possible to control the progress of the game in accordance with the advertisement display performance. Therefore, in the game that can collect the play consideration by the advertisement display, it is possible to diversify the player options related to the advertisement display.

  The second invention is a means for presenting whether or not the advertisement has been displayed (for example, the undisplayed advertisement information display body 43 in FIG. 8, the server processing section 200s in FIG. 11, the game progress control section 210, the undisplayed advertisement information). 22 is a program according to the first invention for further functioning the computer system as the presentation control unit 220, step S44 in FIG. 22, step S70 in FIG. 23, step S124 in FIG. 24, and step S144 in FIG.

  According to the second invention, it is possible to present whether or not the advertisement is displayed to the player.

  According to a third aspect of the present invention, penalty granting means for giving a given penalty to the player (for example, the server processing unit 200s, the game progress control unit 210, the penalty in FIG. 11) when the result does not satisfy a given sufficient condition. A program of the first or second invention for causing the computer system to further function as an assignment controller 230, steps S150 to S152 in FIG.

  According to the third invention, if the consideration for not displaying the advertisement has not been paid, and if the result of the advertisement display is insufficient, a penalty is imposed on the player. That is, it is possible to make a promise that can be called a kind of contract for the payment of the play consideration by presenting the player with a selection that substitutes the payment of the play consideration by displaying the advertisement. If the player does not keep the promise, the player will be punished, so that the promise can be fulfilled.

The content of the penalty can be set as appropriate.
For example, as the fourth invention, the program of the third invention can be configured in which the penalty granting means includes result reducing means for reducing the result of the game (for example, the result reducing unit 232 in FIG. 11).

  As a fifth aspect of the invention, the penalty granting means includes data saving restriction means (for example, the data saving restriction unit 234 in FIG. 11) for restricting part or all of data saving. A program of the invention can also be configured.

  According to a sixth aspect of the present invention, the data saving limiting means includes: 1) prohibition of data saving itself, 2) limitation of types of data to be saved, and 3) saving of given parameter values acquired in game play. The program according to the fifth aspect of the present invention may be configured such that any one of the limits based on possible limit values is the limit.

  The seventh aspect of the present invention is a test control means for taking a test on the advertisement displayed by the advertisement display control means and receiving an answer (for example, the server processing unit 200s, the game progress control unit 210, the test control unit 226 in FIG. 11, 25. The program according to the fifth or sixth aspect of the present invention further causes the computer system to function as step S146), and the data saving restriction means executes the restriction according to whether the answer is correct.

  According to the seventh aspect, it is possible to test whether or not the player has properly viewed the displayed advertisement, and to perform restriction according to the test result.

  The eighth invention is a payment accepting means (for example, the server processing unit 200s in FIG. 11, the play consideration payment control unit 204, and steps S12 to S14 in FIG. 22) for accepting payment of a consideration that does not satisfy the non-display consideration condition. The advertisement display control means changes at least one of the number of advertisements to be displayed, time, and display area according to the consideration received by the payment acceptance means. A program according to any one of the first to seventh inventions.

  According to the eighth aspect, it is possible to accept payment of a price that does not satisfy the non-display price condition. For a player, he can pay a part of the non-display value, but can choose to substitute the rest by viewing the advertisement.

  Further, a ninth invention is the program according to the eighth invention, wherein the payment accepting unit accepts consumption of a given item as the payment of the consideration.

  According to the ninth aspect, it is also possible to perform the non-display value by consuming the item, and the payment method of the non-display value that can be selected by the player can be further diversified.

  The tenth aspect of the invention is an item purchase means for purchasing a given item of the game according to the operation input of the player (for example, the server processing unit 200s, the game progress control unit 210, the item purchase control unit 214 of FIG. S80 to S82), further causing the computer system to function, wherein the advertisement display control means changes at least one of the number of advertisements to be displayed, time, and display area in accordance with purchase of the item. A program according to any one of the first to ninth inventions.

  According to the tenth invention, item purchase can be regarded as one of payment methods for non-display considerations, and the number, time, and display area of advertisements to be displayed can be changed according to the record of item purchase. Therefore, the player has more options for displaying advertisements.

  The eleventh aspect of the present invention is a site browsing means for browsing a given website according to the operation input of the player (for example, the server processing unit 200s in FIG. 11, the game progress control unit 210, the site browsing control unit 216, step S90 in FIG. 23). ~ S94), further causing the computer system to function, and the advertisement display control means changes at least one of the number of advertisements to be displayed, time, and display area according to whether or not the website is browsed. A program according to any one of the first to tenth aspects of the invention.

  According to the eleventh invention, viewing a given website is regarded as one of payment methods for non-display consideration, and the number, time, and display area of advertisements to be displayed are changed according to the results of browsing the site. Can do. Therefore, the player has more options for displaying advertisements.

  The twelfth aspect of the invention is a questionnaire acceptance means for accepting a given questionnaire response according to the player's operation input (for example, the server processing unit 200s, the game progress control unit 210, the questionnaire response reception control unit 218 in FIG. 11, and the steps in FIG. 24). S100 to S104), further causing the computer system to function, wherein the advertisement display control means changes at least one of the number of advertisements to be displayed, the time, and the display area according to whether or not the questionnaire is answered. A program according to any one of the first to eleventh inventions.

  According to the twelfth invention, the answer to the questionnaire, that is, the provision of information is regarded as one way of paying the non-display consideration, and the number, time, and display area of the advertisement to be displayed are changed according to the answer to the questionnaire. can do. Therefore, the player has more options for displaying advertisements.

  The thirteenth invention is a presentation means for presenting the number, time or display area of advertisements displayed by the advertisement display control means (for example, the undisplayed advertisement information display body 43 in FIG. 8, the server processing unit 200s in FIG. 11, A game progress control unit 210, a non-display advertisement information presentation control unit 220, a step S44 in FIG. 22, a step S70 in FIG. 23, a step S124 in FIG. 24, and a step S144 in FIG. A program according to any one of the first to twelfth inventions.

  According to the thirteenth aspect, the number of advertisements scheduled to be displayed, the time, and the display area can be presented to the player.

  A fourteenth invention is the program according to any one of the first to thirteenth inventions, wherein the advertisement display control means selects an advertisement to be displayed based on a game play history.

  According to the fourteenth aspect, it is possible to select an advertisement based on information related to the past game play of the player and realize an optimal advertisement display for the player.

A fifteenth aspect of the present invention is a computer system that controls the display of advertisements when payment for a condition that satisfies a given non-display consideration condition is not made to hide the display of advertisements in progress of the game. ,
Display timing setting means (for example, the control board 1150 in FIG. 1 or the server processing unit 200s in FIG. 11) that sets any one of a break before and after the game and a break in the game progress as the display timing of the advertisement for the game progress. , Game progress control unit 210, display timing setting unit 212, step S32 in FIG.
Advertisement display control means for displaying the advertisement at the display timing (for example, control board 1150 in FIG. 1, server processing unit 200s in FIG. 11, game progress control unit 210, advertisement display control unit 222, S40 to S42 in FIG. 22, Steps S64 to S68 in FIG. 23, Steps S120 to S124 in FIG. 24, Steps S142 to S144 in FIG.
Display result management means for managing the results of advertisement display by the advertisement display control means (for example, control board 1150 in FIG. 1, server processing unit 200s in FIG. 11, game progress control unit 210, display result management unit 224, FIG. 20 display results 744, step S44 in FIG. 22, step S70 in FIG. 23, step S124 in FIG. 24, step S144 in FIG. 25),
Game progress control means for controlling the progress of the game according to the results (for example, the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 11, the game progress control unit 210, the display result corresponding benefit granting unit 228, a penalty grant) The computer system includes a control unit 230, steps S130 to S134 in FIG. 24, and steps S150 to S152 in FIG.

  According to the fifteenth aspect, it is possible to realize a computer system that exhibits the same effect as the first aspect.

The figure which shows an example of a structure of the game system in 1st Embodiment. The figure which shows the example of the selection screen of the payment method of the play consideration displayed before a game start. The figure which shows the example of a display of the setting screen of an advertisement display timing. The figure which shows the example of an advertisement display when the display timing of an advertisement is set to "view collectively before a play start." The figure which shows the example of an advertisement display screen at the time of setting the display timing of an advertisement to "display at any time automatically during a play." The figure for demonstrating the flow at the time of touch operation of the advertisement display body of a banner advertisement type, and the said advertisement display body. The figure for demonstrating the flow at the time of touch-operating a questionnaire invitation type | mold advertisement display body and the said advertisement display body. The figure which shows the example of an advertisement display screen at the time of setting the display timing of an advertisement to "view during a play, and only by a division of progress." The figure which shows the example of an advertisement display at the time of setting the display timing of advertisement to "view collectively after a play end". The figure which shows the example of the test screen for confirming whether the player browsed the displayed advertisement as promised. The functional block diagram which shows the function structural example of the server system in 1st Embodiment. The figure which shows the example of the program and data which the server memory | storage part in 1st Embodiment memorize | stores. The figure which shows the data structural example of an advertisement database. The figure which shows the data structural example of 1st advertisement abbreviation definition data. The figure which shows the data structural example of 2nd advertisement abbreviation definition data. The figure which shows the data structural example of 3rd advertisement abbreviation definition data. The figure which shows the data structural example of 4th advertisement abbreviation definition data. The figure which shows the data structural example of data save restriction | limiting definition data. The figure which shows the data structural example of user management data. The figure which shows the data structural example of play data. The functional block diagram which shows an example of a function structure of the user terminal in 1st Embodiment. The flowchart for demonstrating the flow of a process in the server system of 1st Embodiment. The flowchart following FIG. The flowchart following FIG. The flowchart following FIG. The functional block diagram which shows an example of a function structure of the user terminal in 2nd Embodiment. The figure which shows the example of the program and data which the terminal memory | storage part of the user terminal in 2nd Embodiment memorize | stores.

[First Embodiment]
As a first embodiment to which the present invention is applied, an example will be described in which a game capable of collecting play consideration by advertisement display is executed.

  In the present embodiment, the game genre is exemplified as the action RPG, but the game genre is not limited. Further, examples of objects that can be purchased in the game include items such as weapons, armor, bullets, skills, and medicines that can be equipped and used by the player character. For example, it may be a character that can be used as a player character, a vehicle, a summoned beast, an additional ability that can be added to the player character, a new game stage or map release, a lottery right, and the like.

  FIG. 1 is a diagram illustrating an example of a configuration of a game system in the present embodiment. The game system of this embodiment is a computer system including a server system 1100 and a user terminal 1500 that can communicate with each other by connecting to a communication line 9. In the illustrated example, one user terminal 1500 is provided. However, in actual operation, a plurality of user terminals 1500 for each user can be in a state where they can be connected to the server system 1100 simultaneously.

  The communication line 9 means a communication path capable of data communication. That is, the communication line 9 includes a communication network such as a telephone communication network, a cable network, and the Internet in addition to a dedicated line (dedicated cable) for direct connection and a LAN (Local Area Network) using Ethernet (registered trademark). This means that the communication method may be wired or wireless.

  The server system 1100 includes a main body device 1101, a keyboard 1106, a touch panel 1108, and a storage 1140, and the main body device 1101 is a computer system on which a control board 1150 is mounted.

  The control board 1150 includes various microprocessors such as a CPU (Central Processing Unit) 1151, GPU (Graphics Processing Unit), and DSP (Digital Signal Processor), various IC memories 1152 such as a VRAM, a RAM, and a ROM, and a communication device 1153. Has been. A part or all of the control board 1150 may be realized by an application specific integrated circuit (ASIC), a field-programmable gate array (FPGA), or a system on a chip (SoC).

  Then, the server system 1100 performs processing on the control board 1150 based on predetermined programs and data, so that 1) a user management function related to user registration and the like, and 2) a player who is a user plays a game on the user terminal 1500. A game management function that provides necessary data to manage the game execution control on the user terminal 1500, and 3) an online shopping function that sells various items available in the game to the user online. Realize. That is, the game in the present embodiment is realized as a kind of client-server online game.

  Although the server system 1100 is described as a single unit, a configuration may be adopted in which a plurality of blade servers sharing each function are mounted and connected to each other via an internal bus so that data communication is possible. Alternatively, the server system 1100 may be configured to function as a whole by performing data communication with a plurality of independent servers installed at remote locations via the communication line 9.

  The user terminal 1500 is a computer system used individually for game play by a user who is a player, and is an electronic device (electronic device) that can access the server system 1100 via the communication line 9 and execute an online game. is there. The user terminal 1500 according to the present embodiment is a so-called smartphone, but may be a portable game device, a game controller, a personal computer, a tablet computer, a wearable computer, an arcade game device, or the like.

  The user terminal 1500 includes a direction input key 1502, a button switch 1504, a touch panel 1506 functioning as an image display device / contact position input device, a speaker 1510, a built-in battery 1509, a microphone 1512, a control board 1550, a computer A memory card reader 1542 that can read and write data from a memory card 1540 that is a readable storage medium. In addition, a power button, a volume control button, etc., not shown, are provided. Further, an IC card reader that can read and write data in a non-contact manner with respect to an IC card type credit card or prepaid card capable of paying a price for game play may be provided.

  The control board 1550 is used for wireless communication with various microprocessors such as a CPU 1551, a GPU, a DSP, various IC memories 1552 such as a VRAM, a RAM, and a ROM, and a mobile phone base station and a wireless LAN base station connected to the communication line 9. A wireless communication module 1553, an interface circuit 1557, and the like are mounted.

  The interface circuit 1557 includes a driver circuit of the touch panel 1506, a circuit that receives signals from the direction input key 1502 and the button switch 1504, an output amplifier circuit that outputs an audio signal to the speaker 1510, and an audio signal collected by the microphone 1512. An input signal generation circuit to generate, a signal input / output circuit to the memory card reader 1542, and the like are included.

  These elements mounted on the control board 1550 are electrically connected via a bus circuit or the like so that data can be read and written and signals can be transmitted and received. Note that a part or all of the control board 1550 may be configured by ASIC, FPGA, or SoC. Then, the control board 1550 stores in the IC memory 1552 a client program and various data for realizing the function as the user terminal of the game of the present embodiment.

  In the present embodiment, the user terminal 1500 is configured to download the client program and various setting data from the server system 1100. However, the user terminal 1500 may be configured to read from a storage medium such as a memory card 1540 obtained separately.

[Description of advertising display mechanism]
Next, an advertisement display mechanism in the present embodiment will be described.
FIG. 2 is a diagram illustrating an example of a selection screen for a payment method for play consideration displayed before the game starts. On the user terminal 1500, a payment method setting screen W2 is displayed before the game starts. In this embodiment, three payment methods are available: “pay with virtual currency”, “pay with item”, and “substitute payment by viewing advertisement”. The player touches any of the check boxes 22a, 22b, and 22c corresponding to the desired payment method to select the payment method and touches the decision operation icon 28 to approve the payment, Can proceed.

  When the check box 22a corresponding to “pay with virtual currency” is checked, the payment amount designation unit 23 becomes active, and the player can designate the payment amount of the virtual currency. If the full amount for one play is not specified, an advertisement for the shortage amount is displayed. When a payment method such as a flat rate system or automatic deduction can be set at the time of user registration, the check box 22a corresponding to “pay with virtual currency” is selected by default, and the display of the payment amount designation unit 23 is omitted. can do.

  When the check box 22b corresponding to “Pay by item” is checked, the consumption item designation unit 24 and the consumption number designation unit 25 become active, and the player determines the type of item to be offered as play consideration from among the items owned by the player. , You will be able to set that number and. Specifically, when the consumption item specifying unit 24 is touch-operated, an item having a sufficient number for paying the play consideration is displayed so as to be selectable. When one of them is selected, the required consumption number is displayed by default in the consumption number designating unit 25. Note that the consumption number designating unit 25 can set a numerical value less than the necessary consumption number. In that case, an advertisement corresponding to the shortage is displayed.

  In the present embodiment, the payment of the play consideration is regarded as “payment of the consideration satisfying a given non-display consideration condition for making the advertisement display non-display”. Therefore, when the play consideration is paid in full with virtual currency, or when sufficient consumption items are designated, advertisement display is not performed at any timing before play, during play, or after play.

  On the other hand, when “substitute payment by viewing advertisement” is selected, the advertisement is displayed because the non-display consideration condition is not satisfied. In this embodiment, the player can select and specify the advertisement display timing (display timing).

FIG. 3 is a diagram illustrating a display example of an advertisement display timing setting screen.
In the display timing setting screen W3, when “pay in virtual currency” is selected but the full amount is not paid in the previous payment method setting screen W2, “pay by item” is selected but the number of consumption is consumed. Displayed when the required number is insufficient and when “Substitute payment by viewing advertisement” is selected.

  In this embodiment, as an option for timing of displaying advertisements, “view all at once before starting play”, “display at any time during play, automatically” “view during play, limit view of progress”, “view collectively after play ends” 4 types are prepared. On the display timing setting screen W3, check boxes 32a, 32b, 32c, and 32d corresponding to the respective options are displayed. Therefore, the player touches any of them to select a desired display timing setting, The setting operation icon 38 can be touched to accept the setting and proceed.

FIG. 4 is a diagram showing an example of advertisement display when the advertisement display timing is set to “view together before starting play”.
The advertisement display when the advertisement display timing is set to “view before play start” is displayed as an advertisement display screen W4 that mainly displays the advertisement on the touch panel 1506 before the game play starts. The advertisement display screen W4 of the present embodiment includes a commentary 41, an advertisement display body 42, a non-displayed advertisement information display body 43, a browsing stop operation icon 44, and a browsing confirmation operation icon 45.

  The commentary 41 displays that all the advertisements can be viewed for free play.

  The advertisement display body 42 displays the contents of each advertisement. In the present embodiment, only one advertisement display body 42 is displayed on the advertisement display screen W4. However, a configuration in which a plurality of advertisement display bodies 42 are simultaneously displayed on the advertisement display screen W4 may be used.

The undisplayed advertisement information display body 43 displays information on how many undisplayed advertisements remain among the advertisements scheduled to be displayed. In the illustrated example, the remaining number of undisplayed advertisements is displayed, but the time required for displaying all the undisplayed advertisements may be displayed. Alternatively, the area required to display all undisplayed advertisements may be displayed.
In addition, as described above, when the play consideration is sufficiently paid with the virtual currency or the item, the advertisement is not displayed. That is, an advertisement that is scheduled to be displayed in the future, that is, an advertisement that has not been displayed is set to “0”. Accordingly, paradoxically, the undisplayed advertisement information display body 43 satisfies the non-display consideration condition that is a condition for non-display of the advertisement (how much the non-display consideration condition is satisfied). It can also be said that it shows. From that point of view, the undisplayed advertisement information display body 43 does not display the remaining number, but displays it as a bar graph indicating the ratio of the displayed advertisement with respect to the total amount of the display scheduled advertisement. It may be changed each time.

  The browsing cancel operation icon 44 is an icon for inputting an operation for canceling advertisement browsing.

  The browsing confirmation operation icon 45 is an operation icon for detecting that the player has surely viewed the currently displayed advertisement, and also serves as a feed operation input for displaying the next advertisement. For example, the browsing confirmation operation icon 45 may be activated (operable) a predetermined second after a new advertisement is displayed, and may not be operated until then. That is, the advertisement is surely displayed (viewed for the player) for a predetermined time. The same applies to the subsequent browsing confirmation operation icons 45.

FIG. 5 is a diagram illustrating an example of an advertisement display screen when the advertisement display timing is set to “automatically displayed as needed during play”.
The advertisement when the advertisement display timing is set to “automatically displayed at any time during play” is displayed as a part of the game screen. That is, the game screen W5 includes a main screen portion 51, a character status display portion 52, an operation icon display portion 53, and an advertisement display portion 55.

  On the main screen 51, the state of the game space is displayed. Since the game according to the present embodiment is an action RPG in which the player operates the player character 4 to fight the enemy character 6, the main screen unit 51 displays how the player character 4 (4a, 4b,...) And the enemy character 6 are fighting. Will be.

  In the character status display section 52, a display indicating the current state of each player character 4 (4a, 4b,...), So-called status display is displayed.

  The operation icon display unit 53 displays icons for inputting various game operations. In the present embodiment, an action selection icon 53a for calling the action menu 54, an equipment icon 53b for changing the equipment of the player character 4, a purchase icon 53c for calling a purchase screen for purchasing an item during game play, including. Of course, other icons, tabs, menu displays, and the like can be included as appropriate according to the game contents.

  In the action menu 54, a character action selection 54a for selecting / setting action contents of each player character 4 from predetermined options, a site browsing 54b for starting browsing of a designated website, and a questionnaire for answering the questionnaire Answer 54c. Of course, items other than these can be included as appropriate.

  When the site browsing 54b is selected, the game play is temporarily stopped and browsing of a designated website (for example, a sponsor site, an item introduction site, a play video posting site) is started. The browsing can be arbitrarily ended, and the game play is resumed when the browsing ends. In the present embodiment, browsing of the designated website is considered to be worth the payment of the play consideration, and the browsing results on the designated site (for example, the number of pages viewed, the time browsed, and the members) Ads that are scheduled to be displayed depending on registration and product purchases are omitted or reduced.

  Note that the omission / reduction of advertisements in this specification is not limited to omission / reduction in units of advertisements, as well as reduction of display time per advertisement, reduction of display time of the entire advertisement, and display occupied by advertisements on the game screen. It may be realized by reducing the area. The same applies hereinafter.

  When the questionnaire answer 54c is selected, the game play is temporarily stopped and the questionnaire is displayed. Or you may browse the designated website for questionnaires. When the answer to the questionnaire is completed, the game play is resumed. In this embodiment, the answer to the questionnaire is considered to be worth the payment of the play consideration, and the advertisements scheduled to be displayed according to the answer performance (for example, how many questions are answered) are omitted / reduced. Is done.

In the advertisement display section 55, an advertisement display body 42 and an undisplayed advertisement information display body 43 are displayed.
The advertisement display body 42 of the advertisement display unit 55 is automatically switched as needed.

Various types of advertisement display bodies 42 can be set.
In the example shown in the figure, item information is linked to the advertisement display body 42, and the item display type is shifted to the online shopping screen (purchase screen) of the advertised item by a touch operation on the advertisement display body 42. Is. When this type of advertisement display 42 is touch-operated, the game play is temporarily stopped, and when the purchase is completed, the game play is resumed. In the present embodiment, the item purchase in the game is considered to be worth the payment of the play consideration, and is scheduled to be displayed according to the purchase result (for example, the number of purchases and the purchase amount) of the advertised item. Advertisements are omitted or reduced.

  In addition, as shown in FIG. 6, a “banner advertisement type” of which a URL is associated with the advertisement display body 42 and a transition to browsing of the website indicated by the URL is made by a touch operation on the advertisement display body 42. An advertisement display 42 is also possible. When this type of advertisement display 42 is touch-operated, the game play is temporarily stopped, and when the browsing is completed, the game play is resumed. In the present embodiment, browsing of the banner advertisement website is considered to be worth the payment of the play consideration, and advertisements scheduled to be displayed are omitted or reduced according to the browsing record.

  In addition, as shown in FIG. 7, the questionnaire information or the URL of the questionnaire website is linked to the advertisement display body 42, and a “questionnaire solicitation” is entered by a touch operation on the advertisement display body 42. A “type” advertisement display 42 is also possible. When this type of advertisement display 42 is touch-operated, the game play is temporarily stopped, and when the answer to the questionnaire is completed, the game play is resumed. In the present embodiment, the answer to the questionnaire in the game is considered to be worth paying for the play consideration, and advertisements scheduled to be displayed are omitted / reduced according to the answer results.

FIG. 8 is a diagram illustrating an example of an advertisement display screen when the advertisement display timing is set to “view during a play and limited to a break in progress”.
When the display timing of the advertisement is set to “view during play, limited to the progress break”, the advertisement is displayed only at the game progress break even during the play.

  For example, in the case of a game that progresses by clearing a plurality of stages one by one, the “game progress break” referred to here corresponds to before the stage start or at the end of the stage. Moreover, it may be a case where a specific place (for example, an inn, a base, or a base) in the game world is reached. In other words, the situation where there is no distraction when the advertisement display is displayed on the screen, the situation where the contents of the advertisement are read and the game results are not affected even if the contents are viewed to some extent, "

  In the non-separated scene, the game screen W8 includes a main screen portion 51, a character status display portion 52, and an operation icon display portion 53. There is no advertisement display unit 55 (see FIG. 5). On the other hand, in the scene of “game progress break”, the game screen W8 covers the part of or all of the main screen portion 51, the advertisement display body 42, the browsing stop operation icon 44, and the browsing confirmation. An operation icon 45 is displayed.

  The advertisement display 42, the browsing cancel operation icon 44, and the display cancel operation icon 44 are either touch-operated, all advertisements scheduled to be displayed, or a predetermined number of advertisements are displayed. The display with the browsing confirmation operation icon 45 is canceled and the game screen W8 is returned to the non-separated scene.

Next, an example of an advertisement display screen when the advertisement display timing is set to “view together after play” will be described.
When the display timing of the advertisement is set to “view all after play”, the advertisement is not displayed during the game play. That is, the game screen during game play has a main screen portion 51, a character status display portion 52, and an operation icon display portion 53, like the game screen W8 of “Non-break” in FIG. There is no display unit 55 (see FIG. 5).

  However, the undisplayed advertisement information display body 43 is displayed. As described above, the advertisement is not displayed when the non-display consideration is paid sufficiently with the virtual currency or the item. An advertisement that is scheduled to be displayed in the future, that is, an advertisement that has not been displayed is set to “0”. Accordingly, paradoxically, the undisplayed advertisement information display body 43 satisfies the non-display consideration condition that is a condition for non-display of the advertisement (how much the non-display consideration condition is satisfied). It can also be said that it shows.

  On the other hand, the advertisement display when the advertisement display timing is set to “view collectively after the end of play” is the advertisement display screen W9 that mainly displays the advertisement before the data save is executed after the game play is ended. Is displayed (see FIG. 9).

  FIG. 9 is a diagram illustrating an example of advertisement display when the advertisement display timing is set to “view together after play”. The advertisement display screen W9 of the present embodiment includes a restriction explanation 91, an advertisement display body 42, a non-displayed advertisement information display body 43, a browsing stop operation icon 44, and a browsing confirmation operation icon 45.

  The restriction explanation 91 indicates that if all advertisements are browsed, the play result can be saved without penalty. In other words, if the advertisement is not browsed, a penalty is given (in the example of FIG. 9, the play result cannot be saved), the player is warned. In other words, in the present embodiment, even though the promise of substituting the payment of the play price by browsing the advertisement is made, if the promise of browsing the advertisement is countered, saving of the game data is not permitted as a penalty. This prompts the user to browse the advertisement after the end of play.

  The browsing confirmation operation icon 45 is an operation icon for detecting that the player has surely viewed the currently displayed advertisement, and also serves as a feed operation input for displaying the next advertisement. When the icon is touched after the last advertisement display is displayed, the test screen is displayed.

FIG. 10 is a diagram illustrating an example of a test screen for confirming whether the player has viewed the displayed advertisement as promised.
In the present embodiment, when browsing of advertisement is selected as an alternative to payment of play consideration, a test screen W10 for testing the content of the displayed advertisement is displayed before saving the game data. The game data is allowed to be saved according to the accuracy rate of the test.

Specifically, on the test screen W10, a test explanation 92 that is an explanation about the test, a question display section 93, an answer input section 94, and a feed operation icon 95 are displayed.
The question display unit 93 displays a question that can be correctly answered as soon as the advertisement is viewed. For example, the illustrated example has contents corresponding to the advertisement of FIG. Then, the player answers at the answer input unit 94 and operates the feed operation icon 95 to proceed to the next question. When all questions are answered, they are scored and the game moves to data saving.

In the present embodiment, 80% or more of correct answers are regarded as passing. Then, data saving is permitted with restrictions according to the browsing results of advertisements so far. On the other hand, if the correct answer is less than 80%, it is regarded as a test failure and data saving is not allowed.
Note that “restrictions based on advertisement browsing performance” means that play results (for example, scores, acquired experience points, acquired skills, success / failure of stage clear, etc.) are reduced and saved. Some or all of the data items to be saved are made unsavable.

  It is also possible to adopt a configuration for shifting to data saving without displaying a test screen.

[Description of functional configuration]
FIG. 11 is a functional block diagram illustrating a functional configuration example of the server system 1100 according to the present embodiment. The server system 1100 in the present embodiment includes an operation input unit 100s, a server processing unit 200s, a sound output unit 390s, an image display unit 392s, a communication unit 394s, and a server storage unit 500s.

  The operation input unit 100s is a means for inputting various operations for server management. The keyboard 1106 in FIG. 1 corresponds to this.

  The server processing unit 200s is realized by, for example, a microprocessor such as a CPU or a GPU, or an electronic component such as an ASIC or IC memory, and inputs / outputs data to / from each functional unit including the operation input unit 100s and the server storage unit 500s. Take control. Then, various arithmetic processes are executed based on a predetermined program and data, an operation input signal from the operation input unit 100s, and data received from the user terminal 1500, and the operation of the server system 1100 is controlled in an integrated manner.

  The server processing unit 200s of the present embodiment includes a user management unit 202, a play consideration payment control unit 204, a game progress control unit 210, a time measuring unit 280, a sound generation unit 290s, an image generation unit 292s, Communication control unit 294s. Of course, functional units other than these can be included as appropriate.

  The user management unit 202 performs processing related to the user registration procedure and storage management of data associated with an account (user ID). In the present embodiment, 1) account grant control, 2) setting of a virtual account linked to the account used for in-game billing and deposit / withdrawal control, ie, control related to electronic payment, and 3) management of login / logout And 4) registration management of personal information related to the user. Of course, management of data other than these can be included as appropriate.

  The play consideration payment control unit 204 accepts the selection setting of the payment method of the play consideration, and executes the payment of the play consideration by the selected payment method. In this embodiment, three payment options, “pay with virtual currency”, “pay with item”, and “substitute payment by viewing advertisement”, are prepared, and “pay with virtual currency” is selected. Then, the setting of the designated payment amount is accepted and the virtual currency for the designated amount is collected. When “pay with item” is selected, a combination of the type and number of consumption items sufficient for payment of the play consideration is extracted from the items owned by the player and presented to the player. Then, consumption items designated by the player and the number of consumptions are consumed to collect the play consideration. In the present embodiment, this corresponds to the display and selection input result storage control related to the payment method setting screen W2 (see FIG. 2).

  In the present embodiment, the payment of the play consideration is handled in the same way as “payment of the consideration that satisfies the given non-display consideration condition for making the advertisement display non-display”. Reference numeral 204 functions as a non-display consideration payment acceptance control unit that accepts payment of a price that satisfies the non-display consideration or payment of a price that does not meet the non-display consideration.

  The game progress control unit 210 performs various processes related to game progress control and execution management. Since the game of this embodiment is a client-server online game, the game progress control unit 210 of this embodiment performs control to provide data necessary for game play while communicating with the user terminal 1500.

  For example, if an action RPG (role playing game) is executed, 1) a process for forming a game field by placing objects such as backgrounds in a virtual three-dimensional space, 2) a player character, an enemy character, and a virtual camera in the game field 3) Automatic control processing of the virtual camera, 4) Processing of controlling the action of the player character in response to an operation input on the user terminal 1500, 5) Automatic control processing of the enemy character, 6) Attack hit determination And 7) processing for reflecting damage, 7) calculation processing of game results, and the like. In addition, various data necessary for game play control can be stored in the server storage unit 500s.

  Note that the game of this embodiment is based on single play, but if the game is executed in the PvP (Player versus Player) format, the game progress control unit 210 is caused to execute control related to matching of the opponent. It is good.

  And the game progress control part 210 of this embodiment is the display timing setting part 212, the item purchase control part 214, the site browsing control part 216, the questionnaire response reception control part 218, and the undisplayed advertisement information presentation control part 220. And an advertisement display control unit 222, a display result management unit 224, a test control unit 226, a display result corresponding benefit provision unit 228, a penalty provision control unit 230, and a timing unit 280.

  When the non-display consideration condition is not satisfied at the stage before the start of the game, the display timing setting unit 212 sets the display timing of the advertisement to any of before the start of the game, after the end of the game, and during the progress of the game. . It is possible to set only one of three of the breaks before the game start, after the game end, and the game progress as the display timing, and it may be set by the player's confirmation operation, or two or more may be presented as options The timing of the option selected by the selection operation of the player may be set as the display timing. In the present embodiment, this corresponds to the display and selection input result storage control related to the display timing setting screen W3 (see FIG. 3).

  The item purchase control unit 214 performs control related to purchase of a given item that can be used in the game in accordance with the operation input of the player. That is, it is possible to display a purchase screen, display items that can be purchased, accept input of items to be purchased and quantities, collect purchase consideration from the virtual currency, and give the purchased items to the player.

  The site browsing control unit 216 has a function of browsing a website associated with an advertisement or a website designated in advance among websites published on the Internet during game play (a function as a so-called web browser). ). In this embodiment, when the site browsing 54b is selected and operated in the action menu 54 (see FIG. 5) and when the “banner advertisement type” advertisement display body 42 is touched (see FIG. 6). Applicable.

  The questionnaire response reception control unit 218 performs control for receiving a response of a given questionnaire according to the operation input of the player and storing the response record. In the case of a configuration in which a questionnaire response is received at a specific website, the site browsing control unit 216 may assume the function. In this embodiment, when the questionnaire answer 54c is selected and operated in the action menu 54 (see FIG. 5) and when the “questionnaire solicitation type” advertisement display body 42 is touched (see FIG. 7). Applicable.

  The undisplayed advertisement information presentation control unit 220 performs control for presenting information related to advertisements scheduled to be displayed in the future, such as the number of displays scheduled and the time required for display, to the player. In the present embodiment, the display control of the non-displayed advertisement information display body 43 (see FIGS. 4, 5, 8, and 9) corresponds to this.

  As described above, the advertisement is not displayed when the play consideration (= non-display consideration) is sufficiently paid with the virtual currency or item before the game starts. In this case, an advertisement scheduled to be displayed in the future, that is, an undisplayed advertisement is set to “0”, and “0” is continuously displayed on the undisplayed advertisement information display body 43. Therefore, paradoxically, it can be said that the non-displayed advertisement information display body 43 indicates a satisfaction state of the non-display consideration condition (how much the non-display consideration condition is satisfied). If the undisplayed advertisement information display body 43 indicates “0”, it is found that the state is 100% satisfied, and if any numerical value is displayed, it is less than 100%. Therefore, the undisplayed advertisement information presentation control unit 220 realizes control for presenting a satisfaction state of the non-display consideration condition to the player.

  Further, in the present embodiment, when the advertisement display performance does not satisfy a given sufficient condition, a penalty of saving data restriction is given. Therefore, if it pays attention and pays a penalty, the undisplayed advertisement information presentation control part 220 implement | achieves the function which carries out presentation control whether the advertisement display which satisfy | fills sufficient conditions using the undisplayed advertisement information display body 43 was made | formed. If the undisplayed advertisement information display body 43 indicates “0”, the sufficient condition is satisfied, and if any numerical value is displayed, it is understood that the sufficient condition is not satisfied.

The advertisement display control unit 222 detects the arrival of the display timing set by the display timing setting unit 212 and displays an advertisement at the display timing.
Specifically, the advertisement display control unit 222 changes at least one of the number of advertisements to be displayed, the time, and the display area according to the consideration received in the payment control of the play consideration payment control unit 204. Can do. In addition, at least one of the number of advertisements to be displayed, the time, and the display area can be changed according to the purchase record of the item, specifically, the purchase record during the current game play. Further, at least one of the number of advertisements to be displayed, the time, and the display area can be changed according to whether or not the website is browsed or whether or not the questionnaire is answered. Then, the advertisement display control unit 222 can select an advertisement to be displayed based on the game play history.

  The display result management unit 224 manages the results of advertisement display. In this embodiment, advertisement display is performed by detecting and counting an advertisement display sending operation, specifically, a touch operation on the browsing confirmation operation icon 45 (see FIGS. 4, 8, and 9), and the player Manage the browsing confirmation results that saw it.

  The test control unit 226 issues a test for the displayed advertisement, receives an answer, and stores the answer result.

  The display achievement corresponding privilege granting unit 228 performs control for granting a privilege to the player as part of the game progress control according to the result of the advertisement display.

  The penalty granting control unit 230 performs control for giving a given penalty to the player when the display result does not satisfy the given sufficient condition. In other words, if the player has made a choice to replace the payment of the play consideration with browsing the advertisement, but the promise for that choice has not been fulfilled, the player is given a penalty, Encourage the fulfillment of promises, ie the viewing of advertisements.

  The penalty assignment control unit 230 according to the present embodiment includes a result reduction unit 232 and a data save restriction unit 234.

  The result reduction unit 232 reduces the result of the game. What is regarded as the outcome of the game can be appropriately set according to the game content. Since the game of this embodiment is an action RPG, scores, game stage clear results, experience values acquired by the player character, acquired skills, items acquired during the game by dropping enemy characters, event achievement results, etc. Included in this.

  The data save restriction unit 234 restricts part or all of the data save according to the display results and the success or failure of the answer to the test. Specifically, 1) prohibition of data saving itself, 2) limitation of types of data to be saved, and 3) limitation by a limit value that can be saved among given parameter values acquired by game play. Either way, data saving is the limit.

  The timer 280 measures the current date and time, the time limit, etc. using the system clock.

  The sound generation unit 290s is realized by executing an IC or software that generates and decodes sound data, and generates or decodes sound data such as operation sounds and BGM related to system management of the server system 1100 and game play. And the audio | voice signal regarding system management is output to the sound output part 390s.

  The sound output unit 390s emits an audio signal. In the example of FIG. 1, the main device 1101 and a speaker (not shown) correspond to this.

  The image generation unit 292s can generate an image related to system management of the server system 1100 and output it to the image display unit 392s.

  The image display unit 392s displays various images for system management based on the image signal input from the image generation unit 292s. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, or a head mounted display. In the example of FIG. 1, the touch panel 1108 corresponds.

  The communication control unit 294s executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394s.

  The communication unit 394s is connected to the communication line 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a cable communication cable jack, a control circuit, or the like. In the example of FIG. 1, the communication device 1153 corresponds.

  The server storage unit 500s stores programs and various data for realizing various functions for causing the server processing unit 200s to control the server system 1100 in an integrated manner. Further, it is used as a work area for the server processing unit 200s, and temporarily stores calculation results and the like executed by the server processing unit 200s according to various programs. This function is realized by, for example, an IC memory such as a RAM or a ROM, a magnetic disk such as a hard disk, an optical disk such as a CD-ROM or DVD, an online storage, or the like. In the example of FIG. 1, a storage medium such as an IC memory 1152 and a hard disk mounted on the main device 1101 and a storage 1140 correspond to this.

  FIG. 12 is a diagram illustrating an example of programs and data stored in the server storage unit 500s according to the present embodiment. The server storage unit 500s of this embodiment includes a server system program 501, a server program 503, a distribution game client program 505, game initial setting data 510, an advertisement database 520, first advertisement omission definition data 530, Second advertisement abbreviation definition data 540, third advertisement abbreviation definition data 550, fourth advertisement abbreviation definition data 560, data save restriction definition data 570, questionnaire definition data 580, advertisement display performance corresponding benefit setting data 590, , Remember. In addition, user management data 600, play data 700, and current date and time 800 are stored as data that are sequentially generated and managed. In addition, information such as a timer, a counter, and various flags can be stored as appropriate.

  The server system program 501 is a system program for realizing a basic input / output function necessary for the server system 1100 as a computer by being read and executed by the server processing unit 200s.

  The server program 503 is a program for realizing functions as the user management unit 202, the game progress control unit 210, and the time measuring unit 280 by being read and executed by the server processing unit 200s.

  The distribution game client program 505 is an original game client program provided to the user terminal 1500.

  The game initial setting data 510 stores various initial setting data for executing the game of the present embodiment. For example, various initial setting data relating to the game stage, the player character 4, the enemy character 6, items, and the like are stored (see FIG. 5).

  The advertisement database 520 stores various data related to advertisements that can be displayed in the game. Specifically, as shown in FIG. 13, one or more pieces of advertisement definition data 521 prepared for each advertisement are stored. One advertisement definition data 521 includes an advertisement ID 522 that is unique identification information, advertisement content data 523, required time 524, advertisement content index 525, association information 526, question content 527, correct answer 528, including. Of course, data other than these can be included as appropriate.

  The advertisement content data 523 defines the content of the advertisement display body 42 (see FIGS. 4, 5, 8, and 9) for each type of display timing setting. The data format for defining the contents such as text, still image, moving image, 3D model and motion data is not particularly limited.

  The required time 524 is a time for displaying the advertisement. If it is a still image advertisement, it is the time until it is automatically switched to the next advertisement display, and if it is a video advertisement, it is a reproduction time.

  The advertisement content index 525 is information for classifying the advertisement. In the present embodiment, the advertisement content index 525 is used when selecting an advertisement to be displayed from a large number of advertisements according to the player's play history and game progress. . For example, in the case of an advertisement for an item, the item name, category, type of character that can be used, information on game progress conditions that can be used (for example, the fourth stage or later), and player conditions that are suitable for display (For example, conditions such as accumulated play time, accumulated charge amount, and charge frequency) may be stored.

  The association information 526 stores information associated with the advertisement. In the present embodiment, for an “item advertisement type” advertisement, item information such as an item name and predetermined information indicating a purchase screen activation instruction are stored (see FIG. 5). Further, in the case of the “banner advertisement type” advertisement, item information such as a URL and predetermined information indicating an instruction to start a web browser function are stored (see FIG. 6). In the case of a “questionnaire solicitation type” advertisement, a set of a questionnaire ID indicating the type of questionnaire and information indicating an instruction to start a questionnaire display function, or a URL of a questionnaire website and activation of a web browser function A set with predetermined information indicating an instruction is stored (see FIG. 7).

  The question content 527 stores various data for displaying the question display unit 93 corresponding to the advertisement on the test screen W10 (see FIG. 10). Data formats such as still images and moving images are irrelevant.

  The correct answer 528 defines a correct answer to the question content 527.

Returning to FIG. 12, first advertisement omission definition data 530 to fourth advertisement omission definition data 560 define rules for omission / reduction of advertisements that are to be displayed.
FIG. 14 is a diagram illustrating a data configuration example of the first advertisement omission definition data 530. The first advertisement omission definition data 530 stores the consideration payment condition 531 and the omission target advertisement 532 in association with each other.

  The consideration payment condition 531 includes the range of the payment amount of the virtual currency (amount set by the payment amount designation unit 23 in FIG. 2), the type and number of items designated as the play consideration (the consumption item designation unit in FIG. 2). 24 and the consumption number designating unit 25).

  The omission target advertisement 532 defines how and how many kinds of advertisements are selected and deleted from the display schedule when the corresponding consideration payment condition 531 is satisfied. For example, “Omit all” that omits all of the advertisements currently scheduled to be displayed, “Omit half” that randomly selects and omits half of the ads, and randomly calculates the number calculated based on the specified amount or consumption. It is possible to set such as omitting an advertisement in which specific information (for example, a category such as a recovery item) is stored in the advertisement content index 525 (see FIG. 13).

In addition, the reduction of advertisement is not limited to “reduction by advertisement unit”, but by “reduction of display time per advertisement”, “reduction of display time of entire advertisement”, “reduction of display area occupied by advertisement on game screen” Can also be realized.
If “reduction by display time per advertisement”, “reduction of overall advertisement display time”, and “reduction of display area occupied by advertisement on game screen” are adopted, the omission target item 532 is “abbreviated content”. You can replace it.
If “reduction by display time per advertisement” is adopted, a specified value as a display time per advertisement, a reduction time from the initial setting value of the display time per advertisement, a display time per advertisement Any one of the reduction rates of the initial setting values may be set.
If “reduction of the display time of the entire advertisement” is adopted, a specified value of the total display time required for displaying the entire advertisement or a reduction time and a reduction rate from the initial set value of the total display time may be set.
If “reduction of the display area occupied by the advertisement on the game screen” is adopted, the designated value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting area of the display area may be set.

  FIG. 15 is a diagram illustrating a data configuration example of the second advertisement omission definition data 540. The second advertisement omission definition data 540 stores the purchase record condition 541 and the omission target advertisement 542 in association with each other.

  The purchase record condition 541 is a condition such as the type, number, purchase amount, etc. of items purchased for purchase during the current play.

  The omission target advertisement 542 defines how and how many kinds of advertisements are selected and omitted from the display schedule when the corresponding purchase performance condition 541 is satisfied. For example, “all omitted” that omits all the advertisements currently scheduled to be displayed, “omitted half” that is omitted by selecting half at random, the number of items purchased or the number calculated based on the purchase price. “Random omission” to be selected and omitted at random, or to omit an advertisement in which specific information (for example, a category such as a recovery item) is stored in the advertisement content index 525 (see FIG. 13), etc. it can.

In addition, the reduction of advertisement is not limited to “reduction by advertisement unit”, but by “reduction of display time per advertisement”, “reduction of display time of entire advertisement”, “reduction of display area occupied by advertisement on game screen” Can also be realized.
If “reduction by display time per advertisement”, “reduction of overall advertisement display time”, “reduction of display area occupied by advertisement on game screen” is adopted, the omission target item 542 is set to “omitted content”. You can replace it.
If “reduction by display time per advertisement” is adopted, a specified value as a display time per advertisement, a reduction time from the initial setting value of the display time per advertisement, a display time per advertisement Any one of the reduction rates of the initial setting values may be set.
If “reduction of the display time of the entire advertisement” is adopted, a specified value of the total display time required for displaying the entire advertisement or a reduction time and a reduction rate from the initial set value of the total display time may be set.
If “reduction of the display area occupied by the advertisement on the game screen” is adopted, the designated value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting area of the display area may be set.

  FIG. 16 is a diagram illustrating a data configuration example of the third advertisement omission definition data 550. The third advertisement omission definition data 550 stores website browsing conditions 551 and omission target advertisements 552 in association with each other.

  The website browsing condition 551 is a condition related to the browsing results of the website viewed during the current play. For example, browsing results may include browsing a designated page, registering a member on a designated website, applying for a free sample, applying for a present, answering a questionnaire, and the like. Specifically, a specific URL is set for browsing. When registering for a member, applying for a free sample, applying for a present, or answering a questionnaire, it is preferable to set a URL such as a confirmation screen page that is displayed in the course of those actions.

  The omission target advertisement 552 defines how and how many kinds of advertisements are selected and omitted from the display schedule when the corresponding website browsing condition 551 is satisfied. For example, “Omit all” that omits all the advertisements currently scheduled to be displayed, “Omit half” that omits half of a random selection, and random numbers that are calculated based on the number of pages viewed and viewing time The advertisement content index 525 (see FIG. 13) omits advertisements that store specific information.

In addition, the reduction of advertisement is not limited to “reduction by advertisement unit”, but by “reduction of display time per advertisement”, “reduction of display time of entire advertisement”, “reduction of display area occupied by advertisement on game screen” Can also be realized.
If “reduction by display time per advertisement”, “reduction of overall advertisement display time”, and “reduction of display area occupied by advertisement on game screen” are adopted, the omission target item 552 is set to “omitted contents”. You can replace it.
If “reduction by display time per advertisement” is adopted, a specified value as a display time per advertisement, a reduction time from the initial setting value of the display time per advertisement, a display time per advertisement Any one of the reduction rates of the initial setting values may be set.
If “reduction of the display time of the entire advertisement” is adopted, a specified value of the total display time required for displaying the entire advertisement or a reduction time and a reduction rate from the initial set value of the total display time may be set.
If “reduction of the display area occupied by the advertisement on the game screen” is adopted, the designated value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting area of the display area may be set.

  FIG. 17 is a diagram illustrating a data configuration example of the fourth advertisement omission definition data 560. The fourth advertisement omission definition data 560 stores a questionnaire response condition 561 and an omission target advertisement 562 in association with each other.

  The questionnaire response condition 561 is a condition for a response result to a questionnaire prepared in advance. For example, it can be defined by an answer rate indicating how many of a plurality of questions prepared in one questionnaire are answered.

  The omission target advertisement 562 defines how and how many kinds of advertisements are selected and deleted from the display schedule when the corresponding questionnaire response condition 561 is satisfied. For example, “All omitted”, which omits all the advertisements currently scheduled to be displayed, “Half omitted”, which is omitted by selecting half at random, and the number calculated based on the number of responses and response rate is randomly Selection can be omitted, and advertisements for which specific information is stored in the advertisement content index 525 (see FIG. 13) can be omitted.

In addition, the reduction of advertisement is not limited to “reduction by advertisement unit”, but by “reduction of display time per advertisement”, “reduction of display time of entire advertisement”, “reduction of display area occupied by advertisement on game screen” Can also be realized.
If “reduction by display time per advertisement”, “reduction of display time of entire advertisement”, “reduction of display area occupied by advertisement on game screen” is adopted, the omission target item 562 is set to “omitted contents”. You can replace it.
If “reduction by display time per advertisement” is adopted, a specified value as a display time per advertisement, a reduction time from the initial setting value of the display time per advertisement, a display time per advertisement Any one of the reduction rates of the initial setting values may be set.
If “reduction of the display time of the entire advertisement” is adopted, a specified value of the total display time required for displaying the entire advertisement or a reduction time and a reduction rate from the initial set value of the total display time may be set.
If “reduction of the display area occupied by the advertisement on the game screen” is adopted, the designated value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting area of the display area may be set.

  Returning to FIG. 12, the data save restriction definition data 570 shows how to reduce the play result as a penalty corresponding to the result of displaying the advertisement, in other words, the result of the player viewing the advertisement, and restricting the data save. Define what to do. Specifically, for example, as shown in FIG. 18, the data save restriction definition data 570 stores display performance conditions 572 and restriction contents 573 in association with each other.

  The display performance condition 572 indicates the extent to which the advertisement scheduled to be displayed is displayed. In this embodiment, when the setting of the display timing of the advertisement is set to “limited to a progress break during play” (see FIG. 8) or “view collectively after play” (see FIG. 9), the viewing confirmation operation icon 45 The number of touch operations on the icon is used as the display result. Note that the “displayed advertisement number Nad” in FIG. 18 is the total number of advertisements scheduled to be displayed at that time.

  The restriction contents 573 define which of the data items to be data saved and how to restrict, or paradoxically, allow. For example, all data items to be saved can be saved with the play result “no limit”, or specific data items (for example, acquired skills) are not allowed / prohibited “partial restriction” Set specific data items, especially data items related to game results, with a penalty in the direction of reducing results, and allow for “add penalty” to allow savings, “all restrictions” to prohibit / prohibit data saving itself, etc. can do.

  Returning to FIG. 12, the questionnaire definition data 580 stores various data defining the contents of a series of questionnaire surveys made up of a plurality of questions prepared in advance by the game administrator. One questionnaire definition data 580 includes, for example, a unique questionnaire ID 581 and a question list 582.

  The advertisement display performance corresponding privilege setting data 590 is definition data of game progress control corresponding to the advertisement display performance, and defines a privilege to be given. One advertisement display performance support privilege setting data 590 includes application conditions and grant privilege definition data. Of course, other data can be stored as appropriate.

The application condition is a condition of an advertisement display result. For example, it can be defined in a range such as the number of displayed advertisements, the accumulated time displayed, and the remaining number of advertisement lists to be viewed by the player.
In this embodiment, it is made to correspond to the data format of the display performance 744 (see FIG. 20) described later.

  The content of the privilege to be given is appropriately set according to the game content such as items used in the game, hidden stage play right, appearance character of hidden character, lottery execution right for lottery executed in connection with the game, etc. Is possible.

  The user management data 600 is prepared for each registered user and stores various data associated with an account that is unique identification information. In this embodiment, as shown in FIG. 19, one user management data 600 includes an account 601, a registration date and time 602, a virtual currency account balance 603 used for payment such as item purchase, and login history data. 604, item purchase history data 605, and save data 610. Of course, data other than these can be included as appropriate.

  The log-in history data 604 is data recorded in a time series indicating when the game was played in the past, and is automatically updated at the timing of log-in / log-out.

  The item purchase history data 605 is data that stores in time series data describing how many items have been purchased for what time and what in the past. It is automatically updated every time an item is purchased.

  Save data 610 is created for each data save. Data items stored in one save data 610 can be set as appropriate according to the game content. In the present embodiment, the creation date 611, the acquired experience value 612 for each player character 4, the acquired skill 613 for each player character 4, and a plurality of abilities such as attack power and defense power for each player character 4. It includes a parameter value 614, an owned item list 615, a used item history 616 that is a history of items used during play, and a played stage list 617 that stores the cleared stage number. In addition, parameter values relating to game results such as scores and types of defeated enemy characters may be stored as appropriate.

  Returning to FIG. 12, play data 700 is prepared for each game play, and stores various data relating to game screen display, such as various data describing game progress, data relating to advertisement display, control data of each character, and the like. .

  As shown in FIG. 20, for example, one play data 700 includes a player account 701, a play start date and time 702, a play consideration payment method 710, a consideration content 712, and a display timing setting 714. Further, it includes play stage control data 720, player character control data 722, enemy character control data 724, owned item list 726, item purchase history data 728, and used item history data 730. Further, it includes a display scheduled advertisement ID list 740, a display timing timer 742, a display result 744, a displayed advertisement ID list 746, a website browsing history 750, a questionnaire response history 752, and a test answer history 754. . Of course, data other than these can be included as appropriate.

  The play consideration payment method 710 stores the type of payment method for the play consideration selected and set by the player on the payment method setting screen W2 (see FIG. 2).

  The consideration content 712 stores the virtual currency amount paid as a play consideration, or the type and number of consumption items provided by the player as a play consideration.

  The display timing setting 714 stores the setting of the display timing of the advertisement selected / set by the player on the display timing setting screen W3 (see FIG. 3). In the present embodiment, “none” is set when the play consideration is paid in full with virtual currency or items. In addition, as a result of the player selection on the display timing setting screen W3 (see FIG. 3), “view collectively before play”, “playing, automatic as needed”, “playing, limited to progress break”, “view collectively after play ends” Is set.

  The play stage control data 720 stores various data relating to control of the played game stage (for example, control of a background object in the game space).

  The player character control data 722 is prepared for each player character 4 (see FIG. 5), and stores various data describing the state of the character and various data to be saved. For example, experience values acquired by the character, acquired skills, various ability parameter values, position coordinates in the game space, motion control data, effect data, and the like are stored as appropriate.

  The enemy character control data 724 is prepared for each enemy character 6 (see FIG. 5), which is an NPC (non-player character) in the present embodiment, and includes various data describing the state of the NPC, data relating to actions and display control. Store.

  The owned item list 726 stores information on the type and number of items currently owned by the player. Updated automatically whenever an item is purchased or used.

  The item purchase history data 728 stores information such as the type and number of items purchased by the player during the current game play in time series. Automatically updated with every purchase of an item.

  The used item history data 730 stores information such as the type and number of items used by the player during the current game play, and the usage destination in time series. Automatically updated whenever an item is used.

  The display-scheduled advertisement ID list 740 is a list of advertisement IDs 522 (see FIG. 13) of advertisements that are scheduled to be displayed during the current game play.

  The display timing timer 742 is used for measuring the display timing.

  The display result 744 is data indicating the result of advertisement display related to the current game play. For example, the number of advertisements displayed and the accumulated time displayed. In this embodiment, when the setting of the display timing of the advertisement is set to “limited to a progress break during play” (see FIG. 8) or “view collectively after play” (see FIG. 9), the viewing confirmation operation icon 45 The number of touch operations on the icon is stored in the display result 744.

  The displayed advertisement ID list 746 stores advertisement IDs of advertisements that have been displayed among advertisements scheduled to be displayed.

  The website browsing history 750 stores history information of websites browsed in connection with the current game play.

  The questionnaire response history 752 stores a questionnaire ID 581 (see FIG. 12) of a questionnaire that has been answered in relation to the current game play and a value indicating the response record in association with each other in time series.

  The test answer history 754 stores the answers of the tests performed on the answer input unit 94 on the test screen W10 (see FIG. 10) in time series.

  FIG. 21 is a functional block diagram illustrating an example of a functional configuration of the user terminal 1500 in the present embodiment. The user terminal 1500 of this embodiment includes an operation input unit 100, a terminal processing unit 200, a sound output unit 390, an image display unit 392, a communication unit 394, and a terminal storage unit 500.

  The operation input unit 100 outputs operation input signals to the terminal processing unit 200 in accordance with various operation inputs made by the player. For example, it can be realized by a push switch, a joystick, a touch pad, a track ball, an acceleration sensor, a gyro, a CCD module, or the like. The direction input key 1502, the button switch 1504, and the touch panel 1506 in FIG.

  The terminal processing unit 200 is realized by, for example, a microprocessor such as a CPU or a GPU, or an electronic component such as an ASIC or IC memory, and inputs / outputs data to / from each function unit including the operation input unit 100 and the terminal storage unit 500. Take control. Then, various arithmetic processes are executed based on predetermined programs and data, operation input signals from the operation input unit 100, and various data received from the server system 1100, and the operation of the user terminal 1500 is controlled. The control board 1550 in FIG. 1 corresponds to this. The terminal processing unit 200 according to the present embodiment includes a user terminal calculation unit 260, a timing unit 264, a sound generation unit 290, an image generation unit 292, and a communication control unit 294.

  User terminal calculation unit 260 includes an operation signal transmission control unit 261 and a game screen display control unit 262.

  The operation signal transmission control unit 261 executes processing for transmitting various data and requests to the server system 1100 in accordance with an operation performed on the operation input unit 100.

  The game screen display control unit 262 performs control for displaying a game screen based on various data received from the server system 1100. In this configuration, a game space image (such as a 3DCG image) is generated by the server system 1100, but a configuration in which a game space image is generated by the user terminal 1500 is also possible. In that case, the game screen display control unit 262 includes, for example, control of objects arranged in a virtual three-dimensional space for generating a 3DCG image.

  The sound generation unit 290 is realized by, for example, a digital signal processor (DSP), a processor such as a speech synthesis IC, an audio codec that can reproduce an audio file, and the like, and effects related to the game based on the processing result by the game screen display control unit 262 Sound signals of BGM and various operation sounds are generated and output to the sound output unit 390.

  The sound output unit 390 is realized by a device that outputs sound effects, BGM, and the like based on the sound signal input from the sound generation unit 290. The speaker 1510 in FIG. 1 corresponds to this.

  The image generation unit 292 is realized by, for example, a processor such as a GPU or a digital signal processor (DSP), a program such as a video signal IC or a video codec, an IC memory for a drawing frame such as a frame buffer, or the like.

  Then, the image generation unit 292 generates an image of one game screen in one frame time (for example, 1/60 seconds) based on various data received from the server system 1100, and generates the image signal of the generated game screen as an image. The data is output to the display unit 392.

  The image display unit 392 displays various game images based on the image signal input from the image generation unit 292. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, or a head mounted display. In the present embodiment, the touch panel 1506 in FIG. 1 corresponds to this.

  The communication control unit 294 executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394. The communication unit 394 is connected to the communication line 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a cable communication cable jack, a control circuit, and the like, and the wireless communication module 1553 of FIG. 1 corresponds to this.

  The terminal storage unit 500 stores a system program for realizing various functions for causing the terminal processing unit 200 to control the user terminal 1500 in an integrated manner, a program necessary for game play, various data, and the like. Moreover, it is used as a work area of the terminal processing unit 200, and temporarily stores calculation results executed by the terminal processing unit 200 according to various programs, input data input from the operation input unit 100, and the like. Such a function is realized by, for example, an IC memory such as a RAM or a ROM, a magnetic disk such as a hard disk, or an optical disk such as a CD-ROM or DVD. The IC memory 1552 and the memory card 1540 mounted on the control board 1550 in FIG.

  The terminal storage unit 500 of this embodiment stores a terminal system program 502 and a game client program 504. Of course, other data can be stored as appropriate.

  The terminal system program 502 is a program for realizing basic functions of input / output of the user terminal 1500 as a computer.

  The game client program 504 is application software for realizing the function as the user terminal calculation unit 260 by being read and executed by the terminal processing unit 200, and has a configuration incorporated as part of the terminal system program 502. May be. In the present embodiment, it is assumed that the distribution game client program 505 (see FIG. 12) provided from the server system 1100 is a copy.

  Note that the game client program 504 may be a dedicated client program according to a technical technique for realizing an online game, or may be configured by a web browser program and a plug-in that realizes interactive image display.

[Description of operation]
Next, the flow of processing in the server system 1100 will be described. The processing flow described here is executed by the server processing unit 200s executing the server system program 501 and the server program 503.

22 to 25 are flowcharts for explaining the flow of processing in the server system 1100 of this embodiment.
First, as shown in FIG. 22, the server system 1100 first executes a login process (step S2), updates the login history data 604 (see FIG. 19) of the user management data 600 of the logged-in user, New play data 700 (see FIG. 20) is prepared. The play start date and time 702 stores the current date and time. The player character control data 722 and the owned item list 726 are created from the latest saved data 610 (see FIG. 15) of the logged-in user. That is, the past play result is taken over.

  Next, the server system 1100 starts accepting selection / setting of a payment method for play consideration (step S10). Specifically, the payment method setting screen W2 (see FIG. 2) is displayed on the user terminal 1500, and a setting operation on the screen is accepted. The acceptance result is stored in the play consideration payment method 710 of the play data 700 (see FIG. 20).

  When the check box 22a or the check box 22b is touched on the payment method setting screen W2, the server system 1100 determines that the player pays the play consideration (YES in step S12), and accepts the selection of the consideration payment content. (Step S14). That is, the payment amount specifying unit 23, the consumption item specifying unit 24, and the consumption number specifying unit 25 are activated (see FIG. 2), and each setting is accepted. The acceptance result is stored in the consideration content 712 of the play data 700 (see FIG. 20).

  When the full play price is paid by the virtual currency or the item (YES in step S16), the server system 1100 sets the advertisement display timing setting 714 (see FIG. 20) to “none” (step S18).

  When the check box 22c corresponding to “Browse advertisement and substitute” is touched on the payment method setting screen W2 (NO in step S12), the advertisement display timing setting 714 remains undecided. Even when the full amount is not paid (NO in step S16), the advertisement display timing setting 714 remains undecided.

  Next, the server system 1100 sets the advertisement IDs 522 of all advertisement definition data 521 in the advertisement database 520 (see FIG. 13) in the display scheduled advertisement ID list 740 (see FIG. 20) (step S20), and saves the latest save. A display-scheduled advertisement is selected based on the data 610 (see FIG. 19) (step S22). For example, with reference to the used item history 616, an advertisement of a category of an item having a large number of uses is preferentially selected. Then, with reference to the first advertisement omission definition data 530 (see FIG. 14), the advertisements scheduled to be displayed are omitted / reduced (step S24).

  Instead of adopting “reduction by advertising unit” as a method of reducing advertisements, it is also realized by “reduction by display time per advertisement”, “reduction of display time of entire advertisement”, “reduction of display area occupied by advertisements on game screen” If so, this step can be omitted.

  Next, the server system 1100 refers to the display scheduled advertisement ID list 740, and if the number of advertisements scheduled to be displayed is not “0” (NO in step S30), the user terminal 1500 displays the display timing setting screen W3 (FIG. 3) is displayed, and the setting of the display timing of the advertisement is accepted (step S32). Accordingly, the display record 744 (see FIG. 20) is initialized to “0” (step S34).

  Then, when “view together before starting play” is selected and set on the display timing setting screen W3 (YES in step S40), the server system 1100 sets the display timing setting 714 to “before starting play ...”. The advertisement display screen W4 (see FIG. 4) is displayed on the user terminal 1500, and the display of all advertisements scheduled to be displayed by the advertisement display body 42 is started (step S42).

  When the reduction of advertisement is performed by “reduction of display time per advertisement”, the omission target item 532 (see FIG. 14) and the omission target item 542 (see FIG. 15) corresponding to the time count of the display timing timer 742 are set. ), An omission target item 552 (see FIG. 16), and an omission target item 562 (see FIG. 17). Then, when the time measurement by the display timing timer 742 is completed, the browsing confirmation operation icon 45 (see FIG. 4) is controlled to be activated.

  Further, when the advertisement is reduced by “reducing the display time of the entire advertisement”, the corresponding omission target item 532 (see FIG. 14), the omission target item 542 (see FIG. 15), and the omission target item 552 (see FIG. 16). ), The total display time of the entire advertisement is set according to the definition of the omission target item 562 (see FIG. 17). Then, the display time per advertisement obtained by dividing the total display time by the number of display-scheduled advertisements is set in the display timing timer 742, and when the time measurement by the display timing timer 742 is completed, the browsing confirmation operation icon 45 (see FIG. 4) is displayed. Control to activate.

  Further, when the reduction of the advertisement is realized also by “reducing the display area occupied by the advertisement on the game screen”, the display size of the advertisement display body 42 (see FIG. 4) is set to the appropriate omitted item 532 (see FIG. 14). ), The definitions of the omission target item 542 (see FIG. 15), the omission target item 552 (see FIG. 16), and the omission target item 562 (see FIG. 17) are applied.

Next, the server system 1100 increases the display result 744 by “1” every time the browsing confirmation operation icon 45 is touch-operated during the display control of the advertisement, that is, every time when the browsing confirmation operation input is detected. Control for updating the advertisement ID list 746 and updating the display of the undisplayed advertisement information display body 43 is started (step S44).
When an operation input to the browsing stop operation icon 44 (see FIG. 4) is detected during the advertisement display, it is assumed that an undisplayed advertisement remains and the step is exited.

  Moving to FIG. 23, when the advertisement display before the start of play is completed (step S50), the server system 1100 starts the game progress control. That is, game play is started (step S52). Accordingly, if the advertisement display timing setting 714 is “automatically during play”, the display timing timer 742 starts to measure the advertisement display timing.

  Further, the server system 1100, if the advertisement display timing setting 714 is set to other than “view all before play” (YES in step S60), the undisplayed advertisement information display body 43 (FIGS. 5 and 8). Display) is started (step S62). The advertisement display control in this step is realized in the same manner as in step S42.

  After the start of play, when the display timing setting 714 of the advertisement is set to “during play, anytime automatically” (YES in step S64), the server system 1100 determines whether the display timing has come (step S66). In the present embodiment, an affirmative determination is made when the display timing timer 742 counts a predetermined value.

  Then, if the display timing has arrived (YES in step S66), the server system 1100 displays a predetermined number of undisplayed display (one in this embodiment, but more than one) remaining on the advertisement display unit 55. Switching to the advertisement (step S68), the display result 744 is increased by "1", the displayed advertisement ID list 746 is updated, and the display of the undisplayed advertisement information display body 43 is updated (step S70). The advertisement display control in step S68 is realized in the same manner as in step S42.

  When an item purchase operation is detected after play is started, that is, during play (YES in step S80), the server system 1100 displays an item purchase screen, executes item purchase processing, and owns item list 726 and item purchase history data. 728 is updated (step S82). Then, referring to the second advertisement omission definition data 540 (see FIG. 15), the advertisement ID is deleted from the display scheduled advertisement ID list 740 according to the latest item purchase record, and the advertisement scheduled to be displayed is omitted. Delete (step S84).

  Further, when a browsing operation of the website is detected during play, specifically, when a banner advertisement type advertisement display body 42 (see FIG. 6) is touched, or the browsing menu 54b (FIG. 5 is selected (YES in step S90), the server system 1100 starts browsing the specified or linked website and updates the website browsing history 750 (see FIG. 20) (see FIG. 20). Step S92).

  When the web browsing is completed (step S94), the server system 1100 refers to the third advertisement omission definition data 550 (see FIG. 16) and obtains an advertisement ID from the display scheduled advertisement ID list 740 according to the current browsing record. The advertisements scheduled to be deleted are deleted or deleted (step S96).

  Referring to FIG. 24, when a questionnaire response permission operation is detected during play, specifically, when a questionnaire invitation type advertisement display 42 (see FIG. 7) is touched or a questionnaire response is displayed in the action menu 54. When 54c (see FIG. 5) is selected (YES in step S100), the server system 1100 refers to the questionnaire definition data 580 and starts accepting questionnaire responses or prepares for questionnaire responses The browsing of the predetermined website is started, and the questionnaire response history 752 (see FIG. 20) is updated (step S102).

  When the questionnaire is completed (step S104), the server system 1100 refers to the fourth advertisement abbreviation definition data 560 (see FIG. 17), and displays a plan according to the result / answer result of the current questionnaire response. The advertisement ID is deleted from the advertisement ID list 740, and advertisements scheduled to be displayed are omitted or reduced (step S106).

  When the game progress break is reached during play (YES in step S120), and the display timing setting 714 is set to “limited during play, progress break limited” (YES in step S122), the server system 1100 The advertisement display body 42 and the browsing confirmation operation icon 45 are newly displayed, and a new advertisement is displayed on the advertisement display body 42 (step S124).

Specifically, the server system 1100 displays an advertisement that is not included in the displayed advertisement ID list 746 in the display-scheduled advertisement ID list 740, that is, an undisplayed advertisement on the advertisement display body 42, and goes to the browsing confirmation operation icon 45. When the touch operation is detected, display switching control is performed so that the advertisement display body 42 displays the next undisplayed advertisement. Accordingly, every time the browsing confirmation operation icon 45 is operated, the display result 744 is increased by “1”, the displayed advertisement ID list 746 is updated, and the display of the undisplayed advertisement information display body 43 is updated.
If an operation input to the browsing stop operation icon 44 (see FIG. 8) is detected during the advertisement display, it is assumed that the undisplayed advertisement remains and the step is skipped.

  Next, when the display timing setting 714 is set to other than “view at the end of play” (NO in step S130), the server system 1100 notifies the player of the display result 744 (step S132). For example, the number of advertisements displayed in the game screen may be displayed, or a gauge-like display body representing the displayed advertisement ID list 746 may be displayed with the display scheduled advertisement ID list 740 as 100%. In addition, although the display concerning the said notification may be always displayed, it may be displayed for a predetermined time for every fixed period.

  Next, the server system 1100 gives a privilege to the player according to the advertisement display performance (step S134). Specifically, data that matches the current display performance 744 is searched from the advertisement display performance corresponding benefit setting data 590 (see FIG. 12), and the benefit indicated by the corresponding data is given to the player. In addition, one advertisement display performance corresponding privilege setting data 590 is applied only once.

  Since the player is given a merit according to the display result of the advertisement, the player is motivated to view the advertisement thereafter. In other words, the player's negative emotional impression of collecting the game play consideration by the advertisement display is diminished, and the game can be played comfortably.

  Moving to FIG. 25, the server system 1100 repeats steps S64 (see FIG. 23) to S134 (see FIG. 24) until the game end condition is satisfied (NO in step S140).

When the game end condition is satisfied (YES in step S140) and the display timing setting 714 is set to “view all at the end of play” (YES in step S142), the server system 1100 performs an advertisement on the user terminal 1500. The display screen W9 (see FIG. 9) is displayed, and the display of the advertisements registered in the display scheduled advertisement ID list 740 is sequentially controlled every time the browsing confirmation operation icon 45 is operated (step S144). Accordingly, every time the browsing confirmation operation icon 45 is operated, the display result 744 is increased by “1”, the displayed advertisement ID list 746 is updated, and the display of the undisplayed advertisement information display body 43 is updated.
If an operation input to the browsing stop operation icon 44 (see FIG. 9) is detected during the advertisement display, it is assumed that an undisplayed advertisement remains and the step is exited.

  Next, the server system 1100 displays a test screen W10 (see FIG. 10) on the user terminal 1500, and accepts a test answer input (step S146). At this time, in the question display section 93, the question contents 527 of the advertisement definition data 521 (see FIG. 13) of the advertisement ID selected at random from the displayed advertisement ID list 746 are displayed one after another.

  If the test is passed (YES in step S150), the server system 1100 refers to the data save restriction definition data 570 (see FIG. 18), and the display result condition 572 that the current display result 744 matches is met. The corresponding restriction content 573 is applied to perform data saving (step S152). As a result, new save data 610 is created in the user management data 600 of the player. At this time, the result of the current game play is reflected in the data items that have not been restricted, and the content of the most recent save data 610 is copied to the restricted data items. Accordingly, it is preferable to notify the player of the restricted data item. Then, the server system 1100 ends a series of processes.

If the test cannot be passed (NO in step S150), the server system 1100 notifies that the data cannot be saved (step S154), and ends the series of processes without saving the data.

  As described above, according to the present embodiment, in the game in which the play consideration can be collected by the advertisement display, the options of the player related to the advertisement display can be diversified.

  In other words, the player can play the game-playing advertisement as hidden by consuming the virtual currency and owned items and paying the play consideration before starting the play. Moreover, payment of play consideration can be substituted by browsing advertisements. At that time, the display timing of the advertisement can be selected from “before play start”, “at any time during play automatically”, “limitation of progress during play”, and “after play end”.

  Furthermore, the number of advertisements scheduled to be displayed can be reduced by browsing the designated website or the website linked to the advertisement during play. In addition, if an item is purchased or a questionnaire is answered during play, the number of advertisements scheduled to be displayed can be reduced.

  The player can set and adjust the way the advertisement is displayed to his / her preference compared to the conventional one, while the game operator does not make the player feel uncomfortable about the advertisement display. Can stabilize profits.

[Second Embodiment]
Next, a second embodiment of the present invention will be described.
The present embodiment is basically realized in the same manner as the first embodiment, except that the processing main body of the game progress control is the user terminal 1500. In the following, differences from the first embodiment will be mainly described, and the same components as those in the first embodiment will be given the same reference numerals and description thereof will be omitted.

  The game system in this embodiment is the same as that in the first embodiment.

  FIG. 26 is a functional block diagram illustrating a functional configuration example of the user terminal 1500B in the present embodiment. In the present embodiment, the game progress control unit 210 is omitted from the server system 1100 in the present embodiment. Instead, the user terminal 1500B of the present embodiment includes the game progress control unit 210, and the game screen display control unit 262 includes Omitted. In other words, in the present embodiment, the user terminal 1500B is a computer system that executes calculation processing relating to the game progress by itself and generates a game space image by itself.

  As shown in FIG. 27, the terminal storage unit 500 of the user terminal 1500B in the present embodiment stores a terminal system program 502 and a game program 506. As the game progress control unit 210 is processed by the user terminal 1500B, the game initial setting data 510, the advertisement database 520, the first advertisement omission definition data 530, except for the user management data 600, Second advertisement abbreviation definition data 540, third advertisement abbreviation definition data 550, fourth advertisement abbreviation definition data 560, data save restriction definition data 570, questionnaire definition data 580, advertisement display performance corresponding benefit setting data 590, The play data 700 and the current date and time 800 are stored in the terminal storage unit 500.

  The game program 506 is a program for causing the terminal processing unit 200 to realize the user terminal calculation unit 260, the game progress control unit 210, and the time measuring unit 264 of the present embodiment.

  The processing flow in this embodiment is basically the same as the processing flow (see FIGS. 22 to 24) of the server system 1100 in the first embodiment, and the game progress control unit 210 is executed on the user terminal 1500B. The execution subject of each step may be appropriately replaced with the server system 1100 or the user terminal 1500B. In addition, when executing a process that needs to refer to the user management data 600 such as login in the user terminal 1500B, whether to request the server system 1100 to provide necessary data and collate, or to request the process itself. To deal with.

According to the present embodiment, the same effects as those of the first embodiment can be obtained.
The user terminal 1500 </ b> B may not be responsible for all of the game progress control unit 210, but may be limited to a part thereof.

[Modification]
As mentioned above, although an example of the embodiment to which the present invention is applied has been described, the form to which the present invention can be applied is not limited to the above form, and additions, omissions, and changes of components can be appropriately made.

[Part 1]
For example, in the above-described embodiment, an example in which an online game is realized in a client-server game system has been described. However, it may be realized in a game system in which a plurality of user terminals 1500 are connected by peer-to-peer connection. In that case, the function as the server system 1100 of the first embodiment is assigned to any user terminal 1500. Or it is good also as a structure which shares and bears the function which the game progress control part 210 has with the some user terminal 1500. FIG.

[Part 2]
Furthermore, although the online game is exemplified in the above embodiment, the present invention can be similarly applied to a game executed by the user terminal 1500 in a stand-alone manner, in other words, a game executed in a computer system including a single computer. In this case, basically, the functional configuration shown in FIGS. 11 and 21 may be read as that realized by the user terminal 1500 alone.

22a, 22b, 22c ... check box 23 ... payment amount designation unit 24 ... consumed item designation unit 25 ... consumption number designation unit 32a, 32b, 32c, 32d ... check box 42 ... advertisement display body 43 ... undisplayed advertisement information display body 44 ... Browsing stop operation icon 45 ... Browsing confirmation operation icon 54 ... Behavior menu 54b ... Site browsing 54c ... Questionnaire response 55 ... Advertisement display unit 56 ... Advertisement display unit 91 ... Limitation explanation 92 ... Test explanation 93 ... Question display unit 94 ... Input answer Unit 200s ... Server processing unit 202 ... User management unit 204 ... Play consideration payment control unit 210 ... Game progress control unit 212 ... Display timing setting unit 214 ... Item purchase control unit 216 ... Site browsing control unit 218 ... Questionnaire answer reception control unit 220 ... Hidden advertisement information presentation control unit 222 ... Advertisement display system Unit 224 ... Display result management unit 226 ... Test control unit 228 ... Display result corresponding benefit granting unit 230 ... Penalty grant control unit 232 ... Result reduction unit 234 ... Data save restriction unit 260 ... User terminal calculation unit 261 ... Operation signal transmission control unit 262 ... Game screen display control unit 500s ... Server storage unit 503 ... Server program 510 ... Game initial setting data 520 ... Advertisement database 521 ... Advertisement definition data 523 ... Advertisement content data 525 ... Advertisement content index 526 ... Linking information 530 ... First Advertisement abbreviation definition data 540 ... 2nd advertisement abbreviation definition data 550 ... 3rd advertisement abbreviation definition data 560 ... 4th advertisement abbreviation definition data 570 ... Data save restriction definition data 572 ... Display performance condition 573 ... Restriction content 600 ... User management data 610 ... save data 00 ... Play data 710 ... Play consideration payment method 712 ... Consideration contents 714 ... Display timing setting 740 ... Display scheduled advertisement ID list 742 ... Display timing timer 744 ... Display results 746 ... Displayed advertisement ID list 750 ... Website browsing history 752 ... Questionnaire answer history 754 ... Test answer history 1100 ... Server system 1150 ... Control board 1500 ... User terminal 1550 ... Control board W2 ... Payment method setting screen W3 ... Display timing setting screen W4 ... Advertisement display screen W5 ... Game screen W8 ... Game screen W9 ... Advertisement display screen W10 ... Test screen

Claims (15)

A program for causing a computer system to control the advertisement display when payment for a condition that satisfies a given non-display consideration condition for causing the advertisement display during the game to be hidden is not made,
Display timing setting means for setting any one of a break before game start, after game end, and game progress as an advertisement display timing for game progress;
Advertisement display control means for displaying the advertisement at the display timing;
Display result management means for managing the results of advertisement display by the advertisement display control means;
Game progress control means for controlling the progress of the game according to the results;
A program for causing the computer system to function as Means for presenting whether or not the advertisement is displayed;
The program according to claim 1 for further functioning the computer system. Penalty giving means for giving a given penalty to the player when the achievement does not satisfy a given sufficient condition;
The program according to claim 1 or 2, for further functioning the computer system. The penalty granting means has an outcome reducing means for reducing the outcome of the game.
The program according to claim 3. The penalty granting means includes data saving restriction means for restricting part or all of data saving,
The program according to claim 3 or 4. The data saving restriction means includes 1) prohibition of data saving itself, 2) limitation of the kind of data to be saved, and 3) limitation by a limit value that can be saved among given parameter values acquired in game play. Any one of them is the limit,
The program according to claim 5. Test control means for taking a test on the advertisement displayed by the advertisement display control means and receiving an answer;
Further functioning the computer system as
The data saving restriction means executes the restriction according to whether the answer is correct or not.
The program according to claim 5 or 6. Payment accepting means for accepting payment of a price not satisfying the non-display price condition;
Further functioning the computer system as
The advertisement display control means changes at least one of the number of advertisements to be displayed, the time, and the display area according to the consideration received by the payment acceptance means.
The program as described in any one of Claims 1-7. The payment accepting means accepts consumption of a given item as payment of the consideration;
The program according to claim 8. Item purchasing means for purchasing a given item of the game in accordance with the operation input of the player;
Further functioning the computer system as
The advertisement display control means changes at least one of the number of advertisements to be displayed, the time, and the display area according to the purchase of the item.
The program as described in any one of Claims 1-9. A site browsing means for browsing a given website according to the player's operation input;
Further functioning the computer system as
The advertisement display control means changes at least one of the number of advertisements to be displayed, time, and display area according to whether or not the website is browsed.
The program as described in any one of Claims 1-10. Questionnaire accepting means for accepting answers to a given questionnaire in accordance with player operation inputs,
Further functioning the computer system as
The advertisement display control means changes at least one of the number of advertisements to be displayed, time, and display area according to whether or not the questionnaire is answered.
The program as described in any one of Claims 1-11. Presenting means for presenting the number, time or display area of advertisements displayed by the advertisement display control means;
The program as described in any one of Claims 1-12 for making the said computer function further as. The advertisement display control means selects an advertisement to be displayed based on a game play history.
The program as described in any one of Claims 1-13. A computer system that controls the display of advertisement when payment of a condition that satisfies a given non-display consideration condition for making an advertisement display in progress of a game non-display is made,
Display timing setting means for setting any one of a break before game start, after game end, and game progress as an advertisement display timing for game progress;
Advertisement display control means for displaying the advertisement at the display timing;
Display results management means for managing the results of advertisement display by the advertisement display control means;
Game progress control means for controlling the progress of the game according to the results;
Computer system with

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