JP7370156B2 - Server system and game system - Google Patents

Description

The present invention relates to a server system and the like that control execution of a competitive game played by a user by operating a user terminal.

One of the attractions of video games is the handling of items used in the game. For example, introducing an item that can switch between functions as a gun and sword, or introducing an item that grows according to play performance are examples.

The method of obtaining items is also an important element that characterizes the game. For example, in Patent Document 1, when a player specifies an item that he or she wants, a plan of advertisements to be viewed is created as compensation for giving the item, and the item is sold on the condition that the advertisement according to the created plan is viewed. A technique for imparting is disclosed.

Japanese Patent Application Publication No. 2018-108179

Now, the game provider side prepares a wide variety of items in advance so that users can enjoy the game in various styles. The desire of game providers is to have users use more items and play the game to the fullest with a variety of play styles.

There is a limit to the amount of item information that a player can know during play. It is also possible to force the user to receive and recognize an item as a reward for success in a game event or the like. However, unless the user is made aware of the item and wants to use it, the user will only use items that they are aware of or are familiar with, or will actively try out new items in the first place. may not be used. Simply unilaterally providing items to users in the form of benefits or the like may not fulfill the wishes of the game provider as described above.

The problem to be solved by the present invention is to provide a technique for providing new information about items that can encourage users to acquire and use items.

A first invention for solving the above-mentioned problems is a server system that controls the execution of a competitive game played by a user by operating a user terminal,
Recommended item estimating means for estimating recommended items by analyzing the game play of the user in the final game in which the winner or loser of the competitive game is determined (for example, the server processing unit 200s in FIG. 11, the game management unit 210, the recommended item the estimation unit 216 (steps S14 to S16 in FIG. 17); and a recommendation display control means (for example, the recommendation display screen W10 in FIG. This is a server system including 11 server processing units 200s, a game management unit 210, a recommendation display control unit 218, and step S18 in FIG. 17).

According to the first invention, after the winner or loser of a competitive game is determined and the game ends, recommended items are estimated by analyzing the game play of the user in the competitive game, and information prompting the user to acquire the recommended items is transmitted to the user's user terminal. You can control the display on the screen. In other words, based on the match results, winners are presented with information that encourages them to acquire recommended items that are estimated by considering their chances of winning, and losers are prompted to acquire recommended items that are estimated by taking into account their chances of losing. Able to present information.

Therefore, it is possible to present information about items suitable for competitive games in a new way that easily attracts the user's interest, and it is possible to encourage the user to acquire and use the items.

A second invention is the server system according to the first invention, wherein the recommended item estimating means estimates as the recommended item an item that could make the battle situation more advantageous during gameplay of the end game. be.

Further, a third invention is the server system according to the first or second invention, wherein the recommended item estimation means analyzes the user's weaknesses and estimates an item that can strengthen the weaknesses as the recommended item. .

Further, according to a fourth aspect of the present invention, the recommended item estimation means analyzes the play tendency of the user and estimates an item that satisfies a suitability condition based on the play tendency as the recommended item. This is a server system of the invention.

According to any one of the second to fourth inventions, information on recommended items can be presented as useful information for the next match. Therefore, it becomes easier to attract the user's interest.

A fifth invention is any one of the first to fourth aspects, wherein the recommended item estimating means estimates the recommended item from among items that the user does not own or items that were not used in the final game. This is the server system of that invention.

According to the fifth invention, items that the user does not own or do not use can be presented as recommended items.

A sixth invention is the server system according to any one of the first to fifth inventions, wherein the recommendation display control means controls to display information that transitions to a screen related to purchasing the recommended item in an in-game shop. be.

According to the sixth invention, when a user is presented with a recommended item and wants the item, the user can promptly purchase the item.

A seventh invention is the server system according to any one of the first to fifth inventions, wherein the recommendation display control means controls displaying an advertisement for the recommended item.

According to the seventh invention, encouraging the purchase of recommended items can contribute to securing profits for game providers.

An eighth invention is the server system according to the seventh invention, wherein the recommended display control means presents candidates for advertisements to be displayed to the user and controls displaying the advertisement selected by the user.

According to the eighth invention, the advertisement selected by the user is displayed.

A ninth invention is the server system according to the seventh or eighth invention, wherein the advertisement includes an image of a scene in which the recommended item is used during game play.

According to the ninth invention, since it becomes easier for the player to imagine how to use the recommended item and what will happen if he or she uses it, advertising effectiveness can be improved.

A tenth aspect of the invention is an advertisement viewing privilege granting means (for example, a server processing unit 200s in FIG. 11, a game management unit 210, an advertisement viewing privilege granting unit 222, advertisement viewing privilege definition data 570 in FIG. 13, and step S48 in FIG. 18).

An eleventh aspect of the present invention is an advertisement viewing benefit granting means for granting a given benefit to the user when an advertisement is displayed by the recommendation display control means and the user purchases the recommended item; The server system according to any one of the seventh to ninth inventions, further comprising:.

According to the tenth or eleventh invention, it is possible to provide incentives for viewing advertisements.

The twelfth invention is an advertisement display information management means (for example, the server processing section 200s in FIG. 11, the game management section 210, It further includes an advertisement display information management unit 220, advertisement display information 620 in FIG. 14, step S46 in FIG. This is a server system according to an eighth invention.

According to the twelfth invention, information about advertisements displayed on a user terminal can be managed, and benefits can be given based on the displayed advertisements.

A thirteenth invention is the server according to any one of the tenth to twelfth inventions, wherein the advertisement viewing benefit granting means grants the user an improvement in the value of a given parameter set as the benefit. It is a system.

According to the thirteenth invention, as a benefit, the parameter value related to the user can be improved.

A fourteenth invention is the server system according to any one of the tenth to thirteenth inventions, wherein the advertisement viewing benefit granting means grants the user an increase in in-game points held by the user as the benefit. .

The "in-game points" referred to here correspond to in-game currency that can be used as payment in the game, or points that represent the status of the player or player character in the game. According to the twelfth invention, the in-game points held by the user can be increased as a benefit.

A fifteenth invention is an acquisition detection means (for example, the server processing unit 200s in FIG. 11, the game management unit 210, the acquisition Detection unit 224, step S34 in FIG. 17),
Recommended item acquisition benefit granting means for granting a given benefit to the user in response to detection by the acquisition detection means (for example, the server processing unit 200s, game management unit 210, recommended item acquisition benefit granting unit 226 in FIG. 11, The server system according to any one of the first to fourteenth inventions further includes recommended item acquisition benefit definition data 560 of No. 13, step S36 in FIG. 17).

According to the fifteenth invention, the incentive for acquiring recommended items can be strengthened.

A sixteenth invention is a game system comprising a user terminal and the server system of any one of the first to fifteenth inventions.

According to the 16th invention, it is possible to realize a game system that provides the same effects as the 1st to 15th inventions.

FIG. 1 is a diagram showing an example of the configuration of a game system. The front view shows a configuration example of a user terminal. A conceptual diagram to explain the outline of the game. A diagram for explaining the configuration of a player character. The figure which shows the example of the data which pertains to each player and each player character, and is memorize|stored during a play. A diagram (part 1) showing an example of logic from analysis to determination of recommended items. A diagram (part 2) showing an example of the logic from analysis to determination of recommended items. A diagram (Part 3) showing an example of the logic from analysis to determination of recommended items. A diagram (Part 4) showing an example of the logic from analysis to determination of recommended items. The figure which shows the example of a screen display regarding the presentation of a recommended item. FIG. 2 is a functional block diagram showing an example of a functional configuration of a server system. The figure which shows the example of the program and data which a server storage part memorize|stores. The figure which shows the data structure example of game initial setting data. The figure which shows the data structure example of user management data. The figure which shows the data structure example of play data. FIG. 2 is a functional block diagram showing an example of a functional configuration of a user terminal 1500. FIG. 5 is a flowchart for explaining the flow of processing by the server system regarding one game play. Flowchart continued from FIG. 17. 5 is a flowchart for explaining the flow of simulation advertisement video generation processing.

Examples of embodiments of the present invention will be described below, but it goes without saying that the forms to which the present invention can be applied are not limited to the following embodiments.

FIG. 1 is a diagram showing an example of the configuration of a game system in this embodiment. The game system 1000 of this embodiment is a computer system including a server system 1100 and a plurality of user terminals 1500 (1500a, 1500b,...) that can communicate data with each other by connecting to a network 9, This is a content provision system that provides games (also called game applications).

The network 9 means a communication path that allows data communication. In other words, the network 9 includes communication networks such as telephone communication networks, cable networks, and the Internet, in addition to LANs (Local Area Networks) using dedicated lines (dedicated cables) and Ethernet (registered trademark) for direct connection. The communication method may be wired or wireless.

The server system 1100 includes a main unit 1101, a keyboard 1106, a touch panel 1108, and a storage 1140, and a control board 1150 is mounted on the main unit 1101.

The control board 1150 is equipped with various microprocessors such as a CPU (Central Processing Unit) 1151, a GPU (Graphics Processing Unit), and a DSP (Digital Signal Processor), various IC memories 1152 such as VRAM, RAM, and ROM, and a communication device 1153. has been done. Note that part or all of the control board 1150 may be realized using an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or an SoC (System on a Chip).

The server system 1100 performs arithmetic processing based on a predetermined program and data on the control board 1150, thereby providing 1) user management functions related to user registration, etc., and 2) players 2 (2a, 2b, 2) who are registered users. ...) provides data necessary for the user terminals 1500 (1500a, 1500b, ...) to play the game, and manages game execution control on the user terminals 1500 (1500a, 1500b, ...); 3) Realize an online shopping function that sells various items available in the game to users online. In other words, the game in this embodiment is realized as a type of client-server online game.

Note that although the server system 1100 is described as a single unit, it may be configured to include a plurality of blade servers that share each function and are connected to each other via an internal bus so that data can be communicated. Alternatively, a configuration may be adopted in which a plurality of independent servers installed in remote locations are caused to perform data communication via the network 9, thereby functioning as the server system 1100 as a whole.

User terminals 1500 (1500a, 1500b, ...) are computer systems that players 2 (2a, 2b, ...) use individually for game play, and are online by accessing server system 1100 via network 9. It is an electronic device (electronic device) that can run games. Functionally speaking, it is a game device. The user terminal 1500 of this embodiment is a device called a smartphone in terms of hardware, but may also be a portable game device, a game controller, a personal computer, a tablet computer, a wearable computer, a home game device, an arcade game device, etc. But that's fine.

FIG. 2 is a front view showing a configuration example of the user terminal 1500 in this embodiment.
The user terminal 1500 includes a direction input key 1502, a button switch 1504, a touch panel 1506 that functions as an image display device and a contact position input device, a speaker 1510, a built-in battery 1509, a microphone 1512, a camera 1520, and a control board. 1550, and a memory card reader 1542 that can read and write data from a memory card 1540, which is a computer-readable storage medium. In addition, a power button, a volume control button, etc. (not shown) are provided. Furthermore, an IC card reader or the like may be provided that can read and write data in a non-contact manner with respect to an IC card-type credit card or prepaid card that can be used to pay for game play.

The control board 1550 includes various microprocessors such as a CPU 1551, GPU, and DSP, various IC memories 1552 such as VRAM, RAM, and ROM, and a wireless device for wireless communication with a mobile phone base station, a wireless LAN base station, etc. connected to the network 9. It is equipped with a communication module 1553, an interface circuit 1557, and the like.

The interface circuit 1557 includes a driver circuit for the touch panel 1506, a circuit for receiving signals from the direction input key 1502 and the button switch 1504, an output amplifier circuit for outputting an audio signal to the speaker 1510, and an audio signal collected by the microphone 1512. It includes an input signal generation circuit to generate, a circuit to input image data of an image photographed by the camera 1520, a signal input/output circuit to the memory card reader 1542, and the like.

These elements mounted on the control board 1550 are electrically connected via a bus circuit or the like, and are connected so that data can be read and written and signals can be transmitted and received. Note that part or all of the control board 1550 may be configured with ASIC, FPGA, or SoC. The control board 1550 stores programs and various data in the IC memory 1552 for realizing the function as a user terminal of the game of this embodiment.

In this embodiment, the user terminal 1500 is configured to download the client program and various setting data from the server system 1100, but it may also be configured to read them from a separately obtained storage medium such as a memory card 1540.

[Game description]
FIG. 3 is a conceptual diagram for explaining the outline of the game of this embodiment.
The game executed in this embodiment is a competitive multiplayer online game in which players 2 (2a, 2b) each operate player characters 4 (4a, 4b) and compete against each other in a game space that is a virtual three-dimensional space. .

Each player 2 inputs an operation to cause his own player character 4 to attack, defend, or move to attack the opponent's player character 4. Additionally, you can use permitted free-use items (for example, smoke, stun grenades, etc.) during play at any time. Each player character 4 is given a durability value (represented by a durability gauge 5 (5a, 5b) in Figure 3), and when attacked by an opponent, the amount of damage is automatically subtracted. If the value becomes "0" or less, it is determined that you have lost.

In this embodiment, the game is illustrated as a game in which the first player 2a and the second player 2b compete one on one, but the number of players is not limited to this. Alternatively, the game may be a competitive game in which a plurality of players form a team and compete against each other, and the competitive format can be set as appropriate. Further, some of the participating players may be automatically controlled by a computer system.

FIG. 4 is a diagram for explaining the configuration of the player character 4. As shown in FIG. The player character 4 is set as a robot weapon whose equipment can be changed. The player 2 determines the configuration of the player character 4 before starting the game play.

Specifically, player 2 selects aircraft base 41 from a plurality of candidates.
Each aircraft base 41 is divided into general categories such as land combat specialized type, underwater specialized type, flight specialized type, general purpose type, etc., and each category has its own characteristics. The ability settings can be set as appropriate, but in this embodiment, for example, in terms of attacks, there are short-range attacks, long-range attacks, skill activation, etc., and the tendency of these initial settings differs depending on the category of the aircraft base 41. . Furthermore, even within the same category, the detailed capabilities are set to differ depending on the aircraft. Player 2 selects the aircraft base 41 that he thinks is appropriate for his play style.

Next, the player 2 selects an item (equipped item) that can be equipped on the aircraft base 41 from among the items owned by the player (owned item: item that the player has the right to use). In the example of FIG. 4, an attack item 42, a protection item 43, and a movement item 44 are illustrated as examples of equipment items. The player 2 selects equipment items of categories that can be attached to the aircraft base 41, and customizes and sets the player character 4.

Note that the types of equipment items are not limited to attack items 42, protection items 43, and movement items 44, and can be set as appropriate. For example, back items to be worn on the back, communication items, self-repair items, etc. can be set as appropriate. The types of equipment items that can be equipped and how many items can be equipped are determined by the type of aircraft base 41.

FIG. 5 is a diagram showing an example of data stored for each player 2 and each player character 4 during game play. When game play is started, the server system 1100 collects player-specific operation input history data 709 and play situation record data 710 for each player 2.

The play situation record data 710 is data collected to analyze the battle situation and fighting style and consider the causes of victory and defeat. The specific types of data included in the play situation record data 710 can be set as appropriate depending on the analysis logic employed.

The play status record data 710 of this embodiment includes a player account 712, durability value history 714, position history 716, number of attack types 718, attack type hit rate 720, attack type defense rate 722, and attack type avoidance. It includes a rate 724, a list of items owned at the beginning 726, a list of items owned at the end 728, and a game point change history 730. Of course, data other than these can be included or omitted as appropriate. For example, match results, player level differences, match time, equipment list, etc. can be included as appropriate.

Then, after the competitive play, the server system 1100 analyzes the cause of the loser's defeat (paradoxically speaking, how can the next match and subsequent matches achieve better results than the current competitive play) based on the play status record data 710. Based on the analysis results, it will suggest recommended items so that you can fight more advantageously in your next battle.

6 to 9 are diagrams showing an example of the logic from analysis to determination of recommended items in this embodiment. Note that an example will be described in which it is assumed that the first player 2a and the second player 2b are fighting and the first player 2a is the loser.

The server system 1100 executes the process in the following order: analysis → extraction of a countermeasure corresponding to the analysis result → search for a recommended item that is estimated to be able to implement the countermeasure → present the searched recommended item to the loser.

In the example of FIG. 6, it is assumed that a graph G6 of attack hit rates is obtained from the play status record data 710 for each of the first player 2a and the second player 2b. From this, the server system 1100 obtains "the attack hit rate is lower than the opponent (analysis result 001)" for the loser. The server system 1100 selects from a plurality of pre-prepared countermeasures, which are associated with the analysis result, ``obstruct the opponent's evasive action (measure 011)'' and ``increase damage by one shot (measure 012)''. ” was extracted.

Further, the server system 1100 has an additional analysis set for "obstructing the opponent's avoidance behavior (measure 011)", and additionally analyzes "possession and use of avoidance obstructing items" for the loser.

As a result of the additional analysis, the server system 1100 presents the item "stun grenade" as a recommended item if the loser does not own the "stun grenade", which is an evasion-obstructing item, before the start of play. If the player owns the avoidance-obstructing item "stun grenade" but does not use it, the item "automatic stun grenade launcher" is presented to the first player 2a as a recommended item.

Furthermore, regarding "increase damage by one shot (measure 012)", the server system 1100 presents the item "penetrating bullet" to the first player 2a as a recommended item that is estimated to be able to realize the countermeasure.
That is, in the example of FIG. 6, the server system 1100 presents these three items as recommended items.

In the example of FIG. 7, it is assumed that a graph G7 is obtained by calculating the dominant time on land and the dominant time underwater for each of the first player 2a and the second player 2b. The "superior time" can be, for example, the time during which the durability value is higher than that of the opponent, the time during which the opponent's player character 4 is performing a damaging action, or the like.

The server system 1100 compares the dominant time of each player for each type of terrain, and determines that the loser is "evenly matched on land and inferior in battle underwater (analysis result 004)", and also sets the player characters 4 of both players. , an analysis result of "player character 4 is of the same type (analysis result 005)" was obtained. Then, the server system 1100 extracts "Improve underwater mobility (measure 033)" and "Improve underwater attack power (measure 034)" that are associated with the combination of these analysis results. did.

Then, the server system 1100 searches for the item "water jet pack" that is associated with the former countermeasure, searches for the item "high-speed torpedo" that is associated with the latter countermeasure, and includes these items in the recommended items. and presents it to the first player 2a.

In the example of FIG. 8, it is assumed that a graph G8 is obtained by totaling the evasion rates of the opponent's attacks for each of the first player 2a and the second player 2b. Further, the aircraft base 41 of the player character 4a of the first player 2a is set to be an "attack-biased, low-movement type", and the aircraft base 41 of the player character 4b of the second player 2b is set to be a "general-purpose type".
Based on the graph G8 and the differences between the player characters 4 (4a, 4b,...), the server system 1100 has determined that the loser is "bad at evasion (analysis result 007)" and "disadvantageous due to aircraft compatibility (analysis result 008)". .

Then, the server system 1100 extracts "Reinforce weak points in movement (measure 027)" that is associated with the combination of the analysis results, and associates the countermeasure with the aircraft base 41 of the loser's player character 4. We will extract the item ``Electrostatic Floater,'' which strengthens the movement ability of attack-heavy, low-mobility characters, as a recommended item, and present it as well.

In the example of FIG. 9, it is assumed that a graph G9 is obtained by totaling attack patterns for each of the first player 2a and the second player 2b. The server system 1100 obtained the analysis results from the graph G9 that the loser relatively "emphasizes long-range attacks (analysis result 091)" and "skill activation is low (analysis result 092)."

Then, the server system 1100 extracts "enhancing long-range attack power (measure 014)" based on the former analysis result, and includes the item "guided armor-piercing bullet" associated with the countermeasure in the recommended items. and present it. Furthermore, regarding the latter analysis result, the server system 1100 extracts "Skill enhancement (measure 075)" and presents the item "Skill level UP" associated with the measure as a recommended item.

FIG. 10 is a diagram showing an example of a screen display related to presentation of recommended items.
The server system 1100 displays the recommendation display screen W10 on the loser's user terminal 1500. The recommendation display screen W10 includes a recommended item selection section 11, an information display section 13 for the recommended item selected in the recommended item selection section 11, a purchaser connection operation icon 15 for the selected recommended item, and an advertisement viewing/viewing screen. It includes an operation icon 17 and a recommended display end operation icon 19.

The information display section 13 displays information for making the player aware of the existence of the recommended item selected by the recommended item selection section 11 (an advertisement or promotion for the recommended item). It is preferable to display the item name, how to obtain it, effects, hints on how to use it, etc.

The purchase destination connection operation icon 15 is set with a link to a page where the recommended item selected by the recommended item selection section 11 can be purchased in the online shopping site operated by the server system 1100. When you operate the icon, a purchase page will open and you will be able to purchase on the spot.

The advertisement viewing operation icon 17 is an icon for inputting an operation to start viewing an advertisement. The "advertisement" to start viewing here may be an advert for a recommended item, or an ad unrelated to the game (for example, a product advert, an advert for another game, etc.).

When the advertisement viewing operation icon 17 is operated, the server system 1100 pops up the advertisement selection unit 20 that presents advertisements that can be viewed on the user terminal 1500. When an advertisement is selected by the advertisement selection section 20, the advertisement selection section 20 is closed, the advertisement display section 22 is displayed as a pop-up, and the selected advertisement is viewed on the user terminal.

Then, when the advertisement is displayed on the advertisement display section 22, the server system 1100 grants a privilege to the player, closes the advertisement display section 22, and displays a privilege grant notice 24 as a pop-up.

The content of the benefit can be set as appropriate. For example, improving parameter values set for each player (e.g. player level, ranking points that increase or decrease depending on wins and losses), giving items, giving coupons that can be used to purchase items, giving in-game currency, and giving items. It is possible to set the granting of a lottery right for the award lottery, the granting of the right to increase the probability of winning a rare item in the item grant lottery, the granting of the right to select the starting position from within the game space the next time you play, etc.

The content of the benefits (for example, the number of benefits to be given, the type of benefits, etc.) changes based on the history of advertisements viewed by the player and the purchase history based on the viewed advertisements.

Specifically, the more ads you watch (advertisements displayed) and the longer you watch video ads, the more types of benefits you will receive, and the more valuable benefits will be selected. , the number of grants will increase.

Additionally, the server system 1100 statistically manages the display history of advertisements across all users, and when an unpopular advertisement is displayed, the types of benefits granted increase, and more valuable benefits are selected. , the number of grants will increase.

In addition, if the user information set on the player matches the target user group settings (e.g. gender, age group, etc.) of the displayed advertisement, the types of benefits granted will increase and Benefits with high value are selected and the number of grants is increased.

Furthermore, even if the displayed advertisement is for another game provided by the same game business provider as the game of this embodiment, the types of benefits granted will increase, and the more valuable benefits will be selected and awarded. The number increases.

Note that when presenting the recommended items, the recommended items may be compared with the items owned by the first player 2a who is the loser, and only the recommended items not owned by the first player 2a may be presented.

[Explanation of functional configuration]
FIG. 11 is a functional block diagram showing an example of the functional configuration of the server system 1100 in this embodiment. The server system 1100 in this embodiment includes an operation input section 100s, a server processing section 200s, a sound output section 390s, an image display section 392s, a communication section 394s, and a server storage section 500s.

The operation input unit 100s is a means for inputting various operations for managing the server. The keyboard 1106 in FIG. 1 corresponds to this.

The server processing unit 200s is realized by a microprocessor such as a CPU or GPU, or an electronic component such as an ASIC or an IC memory, and inputs and outputs data between each functional unit including the operation input unit 100s and the server storage unit 500s. Take control. Then, various calculation processes are executed based on predetermined programs and data, operation input signals from the operation input unit 100s, data received from the user terminal 1500, etc., and the operation of the server system 1100 is integrally controlled. .

The server processing unit 200s of this embodiment includes a user management unit 202, an online shopping management unit 204, a game management unit 210, a timekeeping unit 280s, a sound generation unit 290s, an image generation unit 292s, and a communication control unit 200s. 294s. Of course, functional units other than these can also be included as appropriate.

The user management unit 202 performs processing related to user registration procedures and manages data of each user linked to a user account. In this embodiment, the user management unit 202 performs 1) assigning unique user accounts to registered users, 2) registration information management for registering and managing personal information for each user account, and 3) billing elements (in this embodiment, 4) Play history management for managing login and logout history for playing games, etc.; 5) Management of game save data. It has the following functions. Of course, management functions for other data linked to accounts other than these can also be included as appropriate.

The online shopping management unit 204 is responsible for controlling online shopping, and manages inventory information and sales ledger information (for example, sales date and time, sales destination information, sales product information, sales volume, etc.). The basic functions of the online shopping management section 204 can be realized by appropriately using known online shopping techniques. In this embodiment, the player can purchase the player character 4 and various items such as equipment for the player character 4 through online shopping. Other items for sale in online shopping can be set as appropriate.

Then, in response to a given purchase history inquiry request, the online shopping management unit 204 responds with information as to whether or not the specified product has been purchased by the user specified in the request.

The game management unit 210 performs various processes related to game execution management. Since the game of this embodiment is a client-server type online game, the game management unit 210 of this embodiment performs control to provide data necessary for game play while communicating with the user terminal 1500.

The game management section 210 of this embodiment includes a player character setting section 212, a play situation recording control section 214, a recommended item estimation section 216, a recommended display control section 218, an advertisement display information management section 220, and an advertisement display information management section 220. It includes a viewing privilege granting section 222, an acquisition detection section 224, and a recommended item acquisition privilege granting section 226. Of course, functional units other than these may also be included as appropriate.

The player character setting section 212 sets the player character 4 for each player. Basically, before the game starts, the player selects a pre-prepared character and a machine base 41 purchased by the player himself, and then selects an attack item 42 and a protective item 43 selected according to the selection operation of the player 2. The player character 4 is equipped with equipment such as a moving item 44 and becomes the player character 4 at the start of the game (see FIG. 4). If you have save data, you can load and use it.

The play situation recording control unit 214 performs recording management control of the player-by-player operation input history data 709 and the play situation record data 710 (see FIG. 5).

The recommended item estimating unit 216 analyzes the user's game play in the final game in which the winner or loser of the competitive game is determined and estimates recommended items (see FIGS. 6 to 9).

The recommendation display control unit 218 controls the user terminal 1500 to display information that prompts the acquisition of recommended items. This corresponds to the control related to the recommended display screen W10 (see FIG. 10) in this embodiment.

Specifically, the recommendation display control unit 218 estimates, as the recommended item, an item that could make the battle situation more advantageous during gameplay of the final game. In this embodiment, this corresponds to summing up the dominant time during play for each of the first player 2a and the second player 2b and selecting recommended items based on the dominant time (see FIG. 7).

Further, the recommendation display control unit 218 analyzes the user's weaknesses and estimates items that can strengthen the weaknesses as recommended items. In this embodiment, this corresponds to selecting recommended items in consideration of the characteristics of the player character 4a of the first player 2a and the characteristics of the player character 4b of the second player 2b (Fig. 7 , see Figure 8).

Further, the recommendation display control unit 218 analyzes the user's play tendency and estimates an item that satisfies the suitability condition based on the play tendency as a recommended item. In this embodiment, this corresponds to selecting recommended items based on statistical results regarding the player's actions during play, such as the number of hits, evasion rate, and number of attacks by attack type (Figure 6 , see Figures 8 and 9).

Further, the recommendation display control unit 218 estimates recommended items from among items that the user does not own or items that were not used in the final game.

Further, the recommendation display control unit 218 performs control to display information that transitions to a screen related to purchasing recommended items in the in-game shop. This corresponds to the display control of the purchaser connection operation icon 15 on the recommendation display screen W10 (see FIG. 10) in this embodiment.

Further, the recommendation display control unit 218 presents advertisement candidates including advertisements for recommended items to the user, and performs control to display the advertisement selected by the user. In this embodiment, when an operation input to the advertisement viewing operation icon 17 is detected, the advertisement selection section 20 is displayed on the user terminal 1500, and the advertisement selected by the advertisement selection section 20 is displayed on the advertisement display section 22. This corresponds to the control for viewing the video (see FIG. 10).

Advertisement display information management section 220 manages advertisement display information of advertisements displayed on user terminal 1500 by recommendation display control section 218.

The advertisement viewing benefit granting unit 222 grants a given benefit to the user based on the advertisement display information managed by the advertisement display information management unit 220 when the recommended display control unit 218 displays an advertisement. Specifically, the advertisement viewing benefit granting unit 222 grants the user an opportunity to improve the value of a given parameter set as a benefit. Further, the advertisement viewing benefit granting unit 222 grants the user an increase in the in-game points held by the user as a benefit.

The acquisition detection unit 224 detects that the user has acquired the recommended item after the display control by the recommendation display control unit 218. Specifically, in this embodiment, purchasing a recommended item corresponds to acquiring a recommended item. Recommended items are purchased at an online shopping site managed by the online shopping management section 204. Since the online shopping management unit 204 manages sales ledger information, the acquisition detection unit 224 requests the online shopping management unit 204 to inquire about the purchase history along with the user account and the identification information of the recommended item. The online shopping management unit 204 responds to the request by indicating whether or not the purchase has been made (whether the purchase has been made) within a predetermined time from the request.

The recommended item acquisition benefit granting unit 226 grants a given benefit to the user in response to the detection by the acquisition detection unit 224.

The clock section 280s clocks the current date and time, time limit, etc. using the system clock.

The sound generation unit 290s is realized by executing an IC or software that generates and decodes audio data, and generates or decodes audio data such as operation sounds and BGM related to system management and game play of the server system 1100. Then, audio signals related to system management are output to the sound output section 390s.

The sound output unit 390s emits an audio signal. In the example of FIG. 1, this corresponds to a speaker (not shown) included in the main body device 1101 and the touch panel 1108.

The image generation unit 292s can generate images related to system management of the server system 1100, game images (or data for displaying game images on the user terminal 1500), and the like. Images related to system management can be output to the image display section 392s.

The image display section 392s displays various images for system management based on image signals input from the image generation section 292s. For example, it can be realized by an image display device such as a flat panel display, a projector, or a head-mounted display. In the example of FIG. 1, this corresponds to the touch panel 1108.

The communication control unit 294s executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394s.

The communication unit 394s connects to the network 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack for a wired communication cable, a control circuit, and the like. In the example of FIG. 1, this corresponds to the communication device 1153.

The server storage unit 500s stores programs and various data for realizing various functions for causing the server processing unit 200s to integrally control the server system 1100. It is also used as a work area for the server processing section 200s, and temporarily stores calculation results executed by the server processing section 200s according to various programs. This function is realized by, for example, an IC memory such as a RAM or ROM, a magnetic disk such as a hard disk, an optical disk such as a CD-ROM or DVD, an online storage, and the like. In the example of FIG. 1, this includes storage media such as an IC memory 1152 and a hard disk mounted on the main device 1101, and a storage 1140.

FIG. 12 is a diagram showing an example of programs and data stored in the server storage unit 500s in this embodiment. The server storage unit 500s in this embodiment stores a server program 501, a distribution game client program 503, sales management data 509, game initial setting data 510, and advertisement management data 590. The server storage unit 500s also stores user management data 600, play data 700, and current date and time 800 as data that is sequentially generated and managed. The server storage unit 500s can also appropriately store other programs and data (for example, timers, counters, various flags, etc.).

The server program 501 is a program for realizing the functions of the user management section 202, the online shopping management section 204, and the game management section 210 by being read and executed by the server processing section 200s.

The distribution game client program 503 is an original game client program provided to the user terminal 1500.

Sales management data 509 stores inventory information based on online shopping and sales ledger information.

Game initial setting data 510 includes various initial setting data necessary for executing the game.
For example, as shown in FIG. 13, the game initial setting data 510 includes aircraft base initial setting data 512, item initial setting data 520, analysis result candidate definition data 530, countermeasure candidate definition data 540, and recommended item candidate definition data. 550, recommended item acquisition benefit definition data 560, advertisement viewing benefit definition data 570, and viewing history benefit definition data 580. Of course, data other than these can also be included as appropriate.

The aircraft base initial setting data 512 is prepared for each type of aircraft base 41, and stores various initial setting data related to the type. One piece of aircraft base initial setting data 512 stores, for example, the aircraft base type, the aircraft category (for example, land warfare specialized type, general purpose type, etc.), and initial capability parameter values. Of course, data other than these may also be stored as appropriate.

The item initial setting data 520 is prepared for each type of item, such as attack item 42, protective item 43, and moving item 44, which can be equipped on the aircraft base 41, and stores various initial setting data related to the item. One item initial setting data 520 includes, for example, an item type, an item category (for example, attack/defense/movement for an equipped item), item information (information displayed on the information display section 13 in FIG. 10), Purchase location information (information read and used when operating the purchase location connection operation icon 15 in FIG. 10; URL), related advertisement ID (ID of the advertisement displayed as a list in the advertisement selection section 20 in FIG. 10), the relevant Initial ability parameter values of items, etc. are stored in association with each other. Of course, data other than these may also be stored as appropriate.

Analysis result candidate definition data 530 is prepared for each type of analysis result (see FIGS. 6 to 9). One analysis result candidate definition data 530 stores determination requirements and analysis result types in association with each other. Judgment requirements include, for example, ``Hit rate is 30% or less of the opponent (see Figure 6)'', ``The dominant time difference on land is within the first standard value, and the dominant time difference in the water exceeds the second standard value (see Figure 7). ” “Evasion rate is 60% or less of the opponent, and the initial ability parameter value related to aircraft-based movement is 50% or less than the opponent (see Figure 8)” “Number of attacks for each melee attack, long-range attack, and skill activation are set such that the ratio of long-range attacks is 50% or more (see Figure 9), and the number of attacks by skill activation is less than or equal to the second reference value (see Figure 9).

The countermeasure candidate definition data 540 is data for each type of countermeasure to enable the player to compete advantageously in the next match based on the analysis results. One countermeasure candidate definition data 540 stores an applied analysis result list and countermeasure types in association with each other. The applied analysis result list is described as a list of a single analysis result type, a combined list of multiple analysis result types, or both.

Recommended item candidate definition data 550 defines which items are to be recommended items in accordance with the countermeasure results. One recommended item candidate definition data 550 stores, for example, item types to be recommended items and countermeasure types in association with each other.

Recommended item acquisition benefit definition data 560 is prepared for each benefit for a user who has been presented with a recommended item and has acquired a recommended item. One recommended item acquisition benefit definition data 560 stores, for example, item types and benefit details in association with each other. The benefit content includes at least one of the following: the type of benefit time granted as a benefit, the amount of change in player parameter values (for example, the amount of change in ranking points, etc.).

The advertisement viewing privilege definition data 570 is prepared for each content of the privilege that is given in conjunction with advertisement viewing. One advertisement viewing benefit definition data 570 stores, for example, a viewing advertisement ID list indicating advertisements to which the definition data should be applied and benefit contents in association with each other.

The viewing history benefit definition data 580 is prepared for each content of a benefit provided based on the advertisement display information of the advertisement displayed on the user terminal 1500, that is, the viewing history. One piece of viewing history benefit definition data 580 stores viewing history requirements (for example, viewing three advertisements, viewing for a total of 3 minutes, etc.), which are conditions to be met regarding the viewing history, and the content of the benefit in association with each other.

Returning to FIG. 12, advertisement management data 590 is prepared for each advertisement. One advertisement management data 590 includes, for example, a unique advertisement ID, advertisement metadata (for example, advertisement product name, advertisement product manufacturer name, advertised item type, other advertised game titles and manufacturer names, etc.). , and advertisement body data such as videos, still images, and audio for viewing the advertisement, are stored in association with each other.

The user management data 600 is prepared for each registered user who is the player 2, and stores various data linked to an account that is unique identification information. In this embodiment, for example, as shown in FIG. 14, one user management data 600 includes a unique user account 601, payment medium ledger data 603, play history data 605, game save data 610, and advertisement display. information 620. Of course, data other than these can also be included as appropriate.

The payment medium ledger data 603 includes the amount of replenishment/consumption of payment mediums for electronic payments (for example, virtual currency, in-game currency, specific items, specific parameter values such as action power, etc.) linked to the user. This is a so-called ledger that stores information such as the reason for replenishment/consumption and the date and time of change in association with each other. It can be read as billing history data or billing history information.

The play history data 605 is data that describes when the game was played, what kind of play results there were, etc., and is stored in chronological order of play, and is automatically updated at the time of login/logout. be done.

Game save data 610 is saved data related to a game played by the user as a player. The game save data 610 includes, for example, a player parameter value list 611 and owned item management data 613. Of course, data other than these can also be included as appropriate.

The player parameter value list 611 is a list of various parameter values set for the user in relation to game play. The parameter values mentioned here can be set as appropriate, but in this embodiment include ranking points and player level.

Owned item management data 613 is prepared for each type of owned item. One piece of owned item management data 613 stores, for example, the item type and the remaining number of owned items in association with each other.

The advertisement display information 620 is created each time the user displays or views an advertisement on the recommended display screen W10 (see FIG. 10). One advertisement display information 620 stores, for example, a viewing date and time, a viewing advertisement ID, and a viewing time in association with each other. Of course, data other than these may also be stored as appropriate.

Returning to FIG. 12, the play data 700 is prepared for each game play, and stores various data describing the progress of the game and various information regarding the display of the game screen, such as control data for each character.

One piece of play data 700 includes, for example, as shown in FIG. 15, a unique play ID 701, a start date and time 703, a first player account 705, a second player account 706, a win/loss result 707, and an operation input history for each player. It includes data 709 and play status record data 710 prepared for each player. Of course, data other than these can also be included as appropriate.

FIG. 16 is a functional block diagram showing an example of the functional configuration of the user terminal 1500 in this embodiment. The user terminal 1500 of this embodiment includes an operation input section 100, a terminal processing section 200, a sound output section 390, an image display section 392, a communication section 394, and a terminal storage section 500.

The operation input section 100 outputs operation input signals corresponding to various operation inputs made by the player to the terminal processing section 200. For example, it can be realized by a push switch, joystick, touch pad, trackball, acceleration sensor, gyro, CCD module, etc. The direction input key 1502, button switch 1504, touch panel 1506, and camera 1520 in FIG. 2 correspond to this.

The terminal processing section 200 is realized by, for example, a microprocessor such as a CPU or GPU, or an electronic component such as an IC memory, and controls data input/output between each functional section including the operation input section 100 and the terminal storage section 500. conduct. The operation of the user terminal 1500 is controlled by executing various calculation processes based on predetermined programs and data, operation input signals from the operation input unit 100, and various data received from the server system 1100. The control board 1550 in FIG. 2 corresponds to this. The terminal processing section 200 in this embodiment includes a user terminal calculation section 260, a clock section 280, a sound generation section 290, and a communication control section 294.

User terminal calculation section 260 includes an operation signal transmission control section 261 and a display control section 262.

The operation signal transmission control unit 261 executes processing for transmitting various data and requests to the server system 1100 in response to operations performed on the operation input unit 100.

The display control unit 262 performs control to display a game screen based on various data received from the server system 1100. In this embodiment, the server system 1100 generates a game space image (an image of the game space captured by a virtual camera; for example, a 3DCG image, etc.), but a configuration in which the game space image is generated by the user terminal 1500 is also possible. It is possible. In that case, the display control unit 262 includes, for example, control of objects arranged in a virtual three-dimensional space for generating 3DCG.

The sound generation unit 290 is realized by, for example, a digital signal processor (DSP), a processor such as a voice synthesis IC, an audio codec capable of playing audio files, etc., and generates sound signals for sound effects, BGM, and various operation sounds related to the game. and outputs it to the sound output section 390.

The sound output section 390 is realized by a device that outputs sound effects, BGM, etc. based on the sound signal input from the sound generation section 290. The speaker 1510 in FIG. 2 corresponds to this.

The image display section 392 displays various game images based on image signals input from the display control section 262. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, or a head-mounted display. In this embodiment, the touch panel 1506 in FIG. 2 corresponds to this.

The communication control unit 294 executes data processing related to data communication and realizes data exchange with an external device via the communication unit 394. The communication unit 394 connects to the network 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a wired communication cable jack, a control circuit, etc., and the wireless communication module 1553 in FIG. 2 corresponds to this.

The terminal storage unit 500 stores programs and various data for realizing various functions for causing the terminal processing unit 200 to integrally control the user terminal 1500. It is also used as a work area for the terminal processing section 200, and temporarily stores calculation results executed by the terminal processing section 200 according to various programs, input data input from the operation input section 100, and the like. These functions are realized by, for example, IC memories such as RAM and ROM, magnetic disks such as hard disks, optical disks such as CD-ROMs and DVDs, and the like. This corresponds to the IC memory 1552 and memory card 1540 mounted on the control board 1550 in FIG. It is possible to configure the system to use online storage.

The terminal storage unit 500 of this embodiment stores a game client program 504. Of course, programs and data other than these can also be stored as appropriate.

The game client program 504 is application software that is read and executed by the terminal processing unit 200 to realize the function of the user terminal calculation unit 260. In this embodiment, it is a copy of the distribution game client program 503 (see FIG. 12) provided from the server system 1100.

Note that the game client program 504 may be a dedicated client program depending on the technical method for realizing the online game, or may be configured by a web browser program, a plug-in for realizing interactive image display, and the like.

[Explanation of operation]
Next, the operation of the game system 1000 of this embodiment will be explained.
17 and 18 are flowcharts for explaining the flow of processing by the server system 1100 regarding one game play. The process flow described here is realized by the server processing unit 200s executing the server program 501.

As shown in FIG. 17, the server system 1100 first performs matching (step S2), and receives settings for the player character 4 for each matched user, ie, player (step S4).

Next, the server system 1100 starts controlling the progress of the game play of the competitive game (step S10). Along with this, the server system 1100 starts generating and recording play status record data 710 for each player. Note that when an item is used during play, the server system 1100 changes the owned item management data 613 of the player.

When the winner or loser of the competitive game is decided and the game ends (step S12), the server system 1100 executes analysis processing on the loser player (step S14).
That is, definition data matching the determination requirements is searched from the analysis result candidate definition data 530 (see FIG. 13), and the analysis result is set as the analysis result for the current match.

Next, the server system 1100 extracts countermeasures based on the analysis results (step S16). Specifically, definition data matching the application analysis result list is searched from the countermeasure candidate definition data 540 (see FIG. 13), and the countermeasure is set as the countermeasure for the loser of the current game.

Next, the server system 1100 presents the recommended item to the loser player (step S18). Accordingly, a recommendation display screen W10 (see FIG. 10) is displayed on the user terminal 1500 of the player who became the loser. Thereby, information about recommended items is provided to the player.

When an operation input to the purchaser connection operation icon 15 (see FIG. 10) is detected (YES in step S30), the server system 1100 selects the item initial setting data 520 of the recommended item selected by the recommended item selection unit 11. Referring to the purchase place information (see FIG. 13), the purchase place website is displayed and the purchase of the recommended item is accepted (step S32). Note that when a recommended item is purchased, new owned item management data 613 (see FIG. 14) is added to the user management data 600 of the player.

Next, the server system 1100 detects the acquisition of the recommended item, and if it is acquired through purchase (YES in step S34), it grants a benefit in accordance with the recommended item acquisition benefit definition data 560 (see FIG. 13) (step S36). ).

18, when an operation input to the advertisement viewing operation icon 17 (see FIG. 10) is detected (YES in step S40), the server system 1100 presents options of advertisements that can be viewed, and displays advertisements to be viewed. The selection is accepted (step S42). Specifically, the server system 1100 reads the corresponding advertisement ID of the item initial setting data 520 (see FIG. 13) selected by the recommended item selection unit 11, and reads the corresponding advertisement ID of the item initial setting data 520 (see FIG. 13) for the ID. Based on this, the advertisement selection section 20 (see FIG. 10) is displayed, and an input for selecting an advertisement to be viewed is accepted.

Then, the server system 1100 displays the advertisement display unit 22 on the player's user terminal 1500, displays the selected advertisement (step S44), and adds advertisement display information 620 (see FIG. 14) (step S46). ).

When the display of the advertisement is finished, the server system 1100 grants a benefit associated with viewing the advertisement according to the advertisement viewing benefit definition data 570 (see FIG. 13) (step S48), and grants a benefit according to the viewing history benefit definition data 580 (step S48). Step S50).

The server system 1100 repeats steps S30 to S50 until an operation input to the recommended display end operation icon 19 (see FIG. 10) is detected (NO in step S60).
When an operation input to the recommended display end operation icon 19 (see FIG. 10) is detected (YES in step S60), the server system 1100 updates the game save data 610 (step S62) and ends the series of processes. do.

As described above, according to this embodiment, information on items can be provided to the user in a manner that strongly urges the user to acquire and use the item.

That is, after the winner or loser of the competitive game has been decided and concluded, recommended items are estimated by analyzing the game play of the player (user) who was the loser in the competitive game. Then, control can be performed to display information that prompts the user to acquire the recommended item on the user's user terminal. In other words, based on the match results, information can be presented to the loser to encourage them to acquire recommended items that are considered to enable them to compete more favorably in the next match and onwards, taking into account how they will lose. Therefore, it is possible to present information about items suitable for competitive games in a new way that easily attracts the user's interest, and it is possible to encourage the user to acquire and use the items.

[Modified example]
Although the embodiment to which the present invention is applied has been described above, the form to which the present invention is applicable is not limited to the above-mentioned form, and constituent elements may be added, omitted, or changed as appropriate.

[Modification 1]
For example, in the above embodiment, an example was given in which an online game is realized in a client-server type computer system, but it may be realized in a computer system in which a plurality of user terminals 1500, which can also be called game devices, are connected peer-to-peer. In that case, one of the user terminals 1500 is made to function as the server system 1100 of the first embodiment. Alternatively, a configuration may be adopted in which the functions of the game management section 210 are shared among a plurality of user terminals 1500.

[Modification 2]
Furthermore, in the above embodiment, the game management section 210 is entirely handled by the server system 1100, but it is also possible to have a part of it handled by the user terminal 1500.
For example, the recommended item estimating unit 216 to the recommended item acquisition benefit granting unit 226 may be performed by the user terminal 1500. In this case, game initial setting data 510 (see FIG. 13), advertisement management data 590 (see FIG. 12), and play status record data 710 (see FIG. 15) are acquired from the server system 1100 as appropriate, and recommended items are selected. The user terminal 1500 controls the presentation, selection and display of advertisements, and provision of benefits.

[Modification 3]
Further, the game genre is not limited to the above embodiment, and the present invention can be similarly applied regardless of the genre as long as it is a competitive online game.

[Modification 4]
Further, in the embodiment described above, the information prompting the player who became the loser to obtain the recommended item was presented only to the player who became the loser, but it is also possible to provide the same information to the player who became the winner. In that case, steps S14 to S50 (see FIGS. 17 and 18) may be executed and managed for each player.

[Modification 5]
Further, the advertisement may include a simulation image of a case in which the recommended item recommended by the advertisement is acquired and used during game play. Specifically, the server system 1100 executes simulation advertisement video generation processing after step S42 (see FIG. 18).

Note that, as a premise, the server system 1100 stores all the game progress from the start of the game play to the end of the game in the play data 700 (see FIG. 15), and stores game play reproduction data that makes it possible to reproduce the game play. I will remember it.

FIG. 19 is a flowchart for explaining the flow of simulation advertisement video generation processing. In the process, if the advertisement selected in step S42 is an item advertisement (YES in step S100), the server system 1100 creates simulation play data (step S102).

The simulation play data is data that reproduces a given point in time of the original game play based on the game play reproduction data of the immediately previous game play.
The "given time" here means, for example, if the recommended item recommended in an advertisement is an attack item, the time immediately before the player character of the player showing the advertisement attacks. If it is a defense item, this is set at a point a little before the player character defends. Information for finding this "given time" (for example, the type of operation input command for using the item) is stored in the recommended item candidate placement data 550 (see FIG. 13), and this It is preferable to refer to .

Now, once the play data for simulation is prepared, the server system 1100 prepares a virtual three-dimensional space for simulation based on the play data for simulation (step S104).

Next, the server system 1100 causes the player character of the player who shows the advertisement to temporarily set (temporarily assigned, provisionally equipped) the recommended item of the advertisement (step S106).
Then, the server system 1100 starts the simulation and starts recording the simulated game screen (step S108).

Next, the server system 1100 temporarily disables the operational input of the player that displays the advertisement, and executes automatic control to use the recommended item instead (step S110). As a result, a simulation video is recorded when the player character of the player who shows the advertisement uses the recommended item recommended by the advertisement.

From the start of the simulation, the server system 1100 waits until the effect of using the recommended item is determined and the various displays related to it are finished on the game screen, ends the simulation and recording (step S112), and then starts the simulation. The advertisement video generation process ends.

When the server system 1100 finishes the simulation advertisement video generation process, the process proceeds to step S44 and starts viewing the selected advertisement (see FIG. 18). At this time, the server system 1100 causes the user terminal 1500 to display the image recorded in the simulation advertisement video generation process.

According to this configuration, the effect of the recommended item can be shown to the player in an easy-to-understand manner, and the advertising effect can be enhanced. Furthermore, from the player's perspective, it becomes easier to imagine how to use the recommended items and what will happen if they are used. Instead of the simulation in this modified example, the following may be used. That is, for each item, video data containing typical scenes in which the item is used is stored in advance, and the video data corresponding to the recommended item is viewed as an advertisement instead of the above-mentioned simulation. .

[Modification 6]
In addition, in the above embodiment, a benefit is given when an advertisement is viewed, but if the content of the advertisement is a recommended item, the benefit is only given when the user who saw the advertisement for the recommended item purchases it. It is also possible to have a configuration in which it is provided.

Specifically, before step S48 (see FIG. 18), the server system 1100 includes a step of determining whether the advertisement content is a recommended item, and if an affirmative determination is made in the determining step, the server system 1100 selects the advertisement display destination. The steps of displaying a purchase screen for the recommended item and accepting a purchase operation on the user terminal 1500 are executed. The server system 1100 may be configured to execute step S48 when a purchase is made from the purchase screen.

[Modification 7]
Further, the benefits given in conjunction with viewing advertisements may be selected based on the viewpoint of how to obtain better results in the next match and subsequent matches than in the current competitive play.

Specifically, the advertisement viewing benefit definition data 570 (see FIG. 13) includes information on the corresponding countermeasure type. Then, in step S48, the server system 1100 may be configured to select and provide a benefit from the advertisement viewing benefit definition data 570 that includes information on the countermeasure type extracted in step S16.

2... Player 2a... First player 2b... Second player 4... Player character 11... Recommended item selection section 13... Information display section 15... Purchaser connection operation icon 17... Advertisement viewing operation icon 19... Recommended display end operation icon 20... Advertisement selection section 22...Advertisement display section 24...Bonus grant notification 200s...Server processing section 202...User management section 204...Online shopping management section 210...Game management section 212...Player character setting section 214...Play situation recording control section 216...Recommendation Item estimation section 218... Recommended display control section 220... Advertisement display information management section 222... Advertisement viewing privilege granting section 224... Acquisition detection section 226... Recommended item acquisition privilege granting section 500s... Server storage section 501... Server program 503... Distribution game Client program 504... Game client program 509... Sales management data 510... Game initial setting data 512... Machine base initial setting data 520... Item initial setting data 530... Analysis result candidate definition data 540... Countermeasure candidate definition data 550... Recommended item candidate definition Data 560...Recommended item acquisition benefit definition data 570...Advertisement viewing benefit definition data 580...Viewing history benefit definition data 590...Advertisement management data 600...User management data 611...Player parameter value list 613...Owned item management data 620...Advertisement display information 700...Play data 707...Win/loss results 710...Play status record data 1000...Game system 1100...Server system 1500...User terminal W10...Recommended display screen

Claims (12)

A server system that controls execution of a competitive game played by a user by operating a user terminal,
Recommended item estimating means for estimating recommended items by analyzing the game play of the user in a final game in which the battle game has been decided and concluded;
simulation video generation means for generating a simulation video simulating a scene in which the user's player character uses the recommended item in the game play;
Recommendation display control means for controlling display of an advertisement including the simulation video generated by the simulation video generation means on the user terminal of the user as information urging acquisition of the recommended item;
A server system equipped with The simulation video generation means generates the simulation video by reproducing a given point in time of the game play by the user and simulating a scene in which the player character uses the recommended item.
The server system according to claim 1. The recommended item estimating means estimates, as the recommended item, an item that could make the battle situation more advantageous during game play of the end game.
The server system according to claim 1 or 2 . The recommended item estimating means analyzes the user's weaknesses and estimates an item that can strengthen the weaknesses as the recommended item.
The server system according to any one of claims 1 to 3 . The recommended item estimating means analyzes the play tendency of the user and estimates an item that satisfies a suitability condition based on the play tendency as the recommended item.
The server system according to any one of claims 1 to 4 . The recommended item estimating means estimates the recommended item from among items that the user does not own or items that were not used in the final game.
The server system according to any one of claims 1 to 5 . advertisement viewing privilege granting means for granting a given benefit to the user when the advertisement is displayed by the recommendation display control means;
The server system according to any one of claims 1 to 6 , further comprising: advertisement viewing privilege granting means for granting a given benefit to the user when the advertisement is displayed by the recommendation display control means and the user purchases the recommended item;
The server system according to any one of claims 1 to 6 , further comprising: The advertisement viewing benefit granting means grants, as the benefit, an improvement in the value of a given parameter set to the user.
The server system according to claim 7 or 8 . The advertisement viewing benefit granting means grants, as the benefit, an increase in in-game points held by the user.
The server system according to any one of claims 7 to 9 . acquisition detection means for detecting that the user has acquired the recommended item after the display control by the recommendation display control means;
Recommended item acquisition benefit granting means for granting a given benefit to the user in response to detection by the acquisition detection means;
The server system according to any one of claims 1 to 10 , further comprising: a user terminal;
The server system according to any one of claims 1 to 11 ,
A game system equipped with.

Images