JP6876092B2 - Computer systems, game systems and game devices - Google Patents

Description

The present invention relates to a computer system or the like for displaying and controlling an advertisement in a game whose execution is started based on an execution start operation by a player.

"Reward advertising" has become widespread as a means of earning money related to online games. Reward advertisements are advertisements that display an advertisement screen on a computer such as a user terminal and give benefits to the user by viewing the advertisement, accessing the website indicated by the advertisement, and installing the application indicated by the advertisement. (See, for example, Patent Document 1).

Special Table 2003-529093

As mentioned above, rewarded advertisements have merits for users who watch them. However, since the content of the reward advertisement during the placement contract period is basically the same, when the user is playing the game, the advertisement with the same content will be viewed many times. An ad you see for the first time can be thought of as entertainment, but seeing the same ad over and over again becomes a tedious obligation. In this case, the incentive is significantly reduced no matter how much the reward is received, and there is a risk that the user will skip viewing the advertisement or the user may have a negative impression on the advertisement product.

Further, in the conventional reward advertisement, the advertisement is displayed at a fixed timing or randomly selected so as to always occupy a part of the game screen. However, in such a conventional advertisement display, there are cases where the advertising effect cannot be sufficiently exhibited. For example, in the case of an advertisement that introduces a new item that enhances the attack power of the player character, if the advertisement is displayed on a band-shaped display part (or a small window) during game play, the player gradually becomes aware of the display part. The number of advertisements decreases, and the advertising effect gradually diminishes.

The present invention has been devised against the background of such circumstances, and a first object of the present invention is to provide a new technique for providing an incentive for viewing reward advertisements displayed in a game. The second purpose is to provide a technique for presenting rewarded advertisements more effectively.

The first invention for solving the above-mentioned problems is a computer system for displaying and controlling a given advertisement in a game whose execution is started based on an execution start operation by a player.
A privilege setting means (for example, the server system of FIG. 1) for setting a privilege for viewing an advertisement of the player according to the user data and / or play data (hereinafter collectively referred to as "play information") of the player related to the game. 1100, control board 1150, server processing unit 200s in FIG. 10, game management unit 220, privilege setting unit 240, advertisement database 514 in FIG. 11, step S38 in FIG. 28, step S56).
Benefit granting means for granting the privilege to the player (for example, the server system 1100 in FIG. 1, the control board 1150, the server processing unit 200s in FIG. 10, the game management unit 220, the privilege granting unit 250, and the reward definition data 550 in FIG. , Step S58 in FIG. 28)
It is a computer system equipped with.

The "computer system" referred to here may be a system composed of a single computer, and of course, a system composed of a plurality of computers connected to each other via a communication line so as to be capable of data communication. You may.

According to the first invention, it is possible to display a so-called "reward advertisement" to which a privilege (reward) for viewing an advertisement is given. Then, the privilege can be set based on the user data and the play data related to the player's game. That is, the privilege content can be changed based on the player information related to the game. Therefore, even if the same advertisement is displayed, the situation is different between the previous time and this time, so that the player can be made to think that a reward different from the previous time may be obtained. Therefore, it is possible to give an incentive to the viewing of the reward advertisement.

Further, in the second invention, the privilege setting means sets the standard privilege for viewing the advertisement of the given advertisement (for example, the standard privilege setting unit 242 of FIG. 10 and the standard reward data of FIG. 16). 555, steps S38, S56) of FIG. 28, and
The changing means for changing the standard privilege and setting the privilege to be finally granted (for example, the changing unit 244 in FIG. 10, the reward change setting data 560 in FIGS. 17 to 22, and steps S38 and S56 in FIG. 28). The computer system of the first invention.

According to the second invention, the privilege finally given to the player can be set by changing from the standard privilege. For example, if you watch the advertisement to the end, you can add a bonus to the standard benefits, or if you watch less than 1/3 of the advertisement, you can reduce the standard benefits. Therefore, it becomes easier for the player to understand how the benefits have changed, and it can be expected to give an incentive to watch the advertisement to the end.

According to the third aspect of the present invention, the change content notification control means (for example, the server system 1100 in FIG. 1, the control board 1150, the server processing unit 200s in FIG. 10, the game management unit 220, and the change content notification) for notifying the change contents by the change means. It is a computer system of the second invention further provided with the control unit 252, the grant notification setting data 565 of FIG. 17, and step S60) of FIG. 28.

According to the third invention, it is possible to notify how the content of the privilege for viewing the advertisement has been changed, so that the player can be convinced of the content of the privilege.

A fourth invention is a change reason notification control means (for example, the server system 1100 of FIG. 1, the control board 1150, the server processing unit 200s of FIG. 10, the change reason notification control unit 254, and the like. It is a computer system of the second or third invention further provided with the grant notification setting data 565 of FIG. 17 and step S60) of FIG. 28.

According to the fourth invention, it is possible to notify the player why the content of the privilege for viewing the advertisement has been changed, so that the content of the privilege can be convinced.

Fifth invention is an advertisement display stop control means (advertisement display stop control means) which controls to stop the display before the display of the given advertisement is completed based on the viewing stop operation of the player before the display control of the given advertisement. For example, the server system 1100 of FIG. 1, the control board 1150, the server processing unit 200s of FIG. 10, the advertisement display stop control unit 236, and step S52) of FIG. The computer system according to any one of items 2 to 4, wherein after the display control, a privilege to be finally given according to the viewing degree of the given advertisement is set.

According to the fifth invention, the player can change the privilege to be given according to how far the player has seen the advertisement, while making the structure in which the viewing of the advertisement can be stopped in the middle.

The sixth invention is a display showing the current viewing degree (for example, the viewing degree gauge 23 in FIG. 4) and a privilege given when the viewing stop operation is performed (for example, the final reward notification unit in FIG. 4). 26) are further provided with means for displaying and controlling (for example, the server system 1100 in FIG. 1, the control board 1150, the server processing unit 200s in FIG. 10, the viewing degree and fixed reward notification control unit 256, and step S38 in FIG. 28). It is the computer system of the fifth invention.

According to the sixth invention, it is possible to disclose to the player how much of the entire advertisement has been viewed at present and how much benefit can be obtained if the viewing is stopped now. From the perspective of the player, it can be used as a material for determining whether or not to stop viewing.

The seventh invention is an offer control means for offering viewing of the given advertisement presenting the standard privilege (for example, the offer display body 10 of FIG. 3, the offer control unit 234 of FIG. 10, and the advertisement offer data of FIG. 13). 526, step S34) of FIG. 28, according to any one of the second to sixth aspects, which starts the display control of the given advertisement when the player's approval operation for the offer is performed. It is a computer system.

According to the seventh invention, it is possible to set the timing at which the advertisement is displayed for each advertisement. Further, since the advertisement can be displayed only when the advertisement is offered and approved before the advertisement is displayed, the possibility (which can be said to be the accuracy) that the player views the advertisement can be increased.

An eighth invention is a computer system according to any one of the second to seventh inventions, wherein the standard privilege setting means sets the standard privilege according to the play information of the player related to the game.

Further, in the ninth invention, the standard privilege setting means sets the privilege defined in association with the given advertisement as the standard privilege, and the changing means sets the play information of the player related to the game. It is a computer system according to any one of the second to eighth inventions, which changes the standard privilege according to the above.

According to the eighth or ninth invention, the standard privilege can be changed according to the play information of the player related to the game, which brings diversity to the finally granted privilege and provides an incentive to watch the reward advertisement. You can expect the effect to give.

A tenth aspect of the present invention is the computer system of the eighth or ninth invention, wherein the play information includes data of acquired benefits of the player.

According to the tenth invention, based on the information about the privilege acquired in the past by the player, it can be expected to bring the variety to the finally granted privilege and give an incentive to the viewing of the reward advertisement.

An eleventh invention is a computer system according to any one of the eighth to tenth inventions, wherein the play information includes data representing the progress of the game.

According to the eleventh invention, since the standard privilege can be changed according to the progress of the game, it can be expected to bring variety to the privilege finally given and to give an incentive to the viewing of the reward advertisement.

In the twelfth invention, the play information includes the play level of the player.
It is a computer system according to any one of the eighth to eleventh inventions.

According to the twelfth invention, since the standard privilege can be changed according to the play level representing the skill of the player, the effect of providing diversity in the finally granted privilege and giving an incentive to the viewing of the reward advertisement can be obtained. You can expect it.

A thirteenth invention is a computer system according to any one of the eighth to twelfth inventions, wherein the play information includes billing information of the player.

A fourteenth invention is a computer system for displaying and controlling a given advertisement in a game that is started to be executed based on an execution start operation by the player, and a privilege for viewing the advertisement of the player is given to the player related to the game. The privilege setting means set according to user data and / or play data (hereinafter collectively referred to as "play information"), and the privilege is given to the player according to the viewing time and / or the number of times of viewing the given advertisement. The granting probability setting means (for example, the granting probability setting unit 248 in FIG. 36) that variably sets the probability of granting the privilege to the player, and the privilege granting means that controls the privilege to be granted to the player with the set probability. It is a equipped computer system.

According to the fourteenth invention, the probability of granting a privilege (reward) to a player can be variably set according to the viewing time and / or the number of viewings of the advertisement. Therefore, it is possible to provide a new technology for giving an incentive to the viewing of rewarded advertisements.

A fifteenth invention is a game system in which a server system, which is a computer system according to any one of the first to fourth inventions, and a user terminal operated and input by the player are communicably connected to each other.

According to the fifteenth invention, in a game system in which a server system and a user terminal are communicated and connected, it is possible to realize a game system capable of exerting the same effect as that of the first invention.

A sixteenth invention is a game device including an operation input unit for operation input by the player, which is a computer system according to any one of the first to fourth aspects.

According to the sixteenth invention, it is possible to realize a game device capable of exerting the same effect as that of the first invention in the game device.

The figure which shows an example of the structure of a game system. The first figure for demonstrating the mechanism of setting a privilege (reward) for ad viewing. The figure which shows the display example of the offer display body. The figure which shows the display example of the advertisement display. The figure which shows the display example of the grant notification. The second figure for demonstrating the mechanism of setting the privilege (reward) for ad viewing. The third figure for demonstrating the mechanism of setting the privilege (reward) for ad viewing. The fourth figure for demonstrating the mechanism of setting the privilege (reward) for ad viewing. The figure for demonstrating the mechanism of selection of the advertisement to be displayed next. The functional block diagram which shows an example of the functional structure of the server system in 1st Embodiment. The figure which shows the example of the program and data which the server storage part stores in 1st Embodiment. The figure which shows the data structure example of the category relevance degree definition data. The figure which shows the data structure example of the advertisement definition data. The figure which shows the data structure example of a timing condition (the 1). The figure which shows the data structure example of a timing condition (the 2). The figure which shows the data structure example of the reward definition data. The figure which shows the data structure example of the reward change setting data (the 1). The figure which shows the data structure example of the reward change setting data (the 2) The figure which shows the data structure example of the reward change setting data (the 3) The figure which shows the data structure example of the reward change setting data (the 4) The figure which shows the data structure example of the reward change setting data (the 5) The figure which shows the data structure example of the reward change setting data (the 6) The figure which shows the data structure example of the user management data. The figure which shows the data structure example of the play data. The functional block diagram which shows an example of the functional structure of the user terminal in 1st Embodiment. The flowchart for demonstrating the flow of processing in the server system of 1st Embodiment. The flowchart which continues from FIG. A flowchart for explaining the flow of rewarded advertisement processing. The functional block diagram which shows the functional structure example of the user terminal in 2nd Embodiment. The figure which shows the example of the program and data stored in the terminal storage part of the user terminal in 2nd Embodiment. The figure which shows the structural example of the arcade game machine to which this invention is applied. A flowchart for explaining the flow of a modified example of reward advertisement processing. The figure which shows the data structure example in the modification example of the user management data. The figure which shows the data structure example in the reward definition data transformation example. The figure which shows the modification of the offer display body. A functional block diagram showing a modified example of the functional configuration of a server system.

Hereinafter, an example of an embodiment to which the present invention is applied will be described, but it goes without saying that the embodiment to which the present invention can be applied is not limited to the following embodiments.

[First Embodiment]
As a first embodiment, an example of controlling the display of an advertisement in which a privilege for viewing an advertisement is given to the player will be described in a game whose execution is started based on an execution start operation by the player. The game genre does not matter. Also, the number of players may be either single play or multiplayer.

[Explanation of hardware configuration]
First, an example of hardware configuration in this embodiment will be described.
FIG. 1 is a diagram showing an example of a configuration of a game system according to the present embodiment. The game system 1000 of the present embodiment is a system including a server system 1100 and a user terminal 1500 capable of mutual data communication by connecting to a communication line 9. In the illustrated example, one user terminal 1500 is used, but in actual operation, there are a plurality of user terminals 1500 for each user who is a player (hereinafter, simply referred to as "player"), and each of them is a server system. It may be in a state where communication connection with 1100 is possible. The entire game system 1000 can be called a computer system, but the server system 1100 and the user terminal 1500 can also be called individual computer systems.

The communication line 9 means a communication path capable of data communication. That is, the communication line 9 includes a telephone communication network, a cable network, a communication network such as the Internet, as well as a LAN (Local Area Network) using a dedicated line (dedicated cable) for direct connection and Ethernet (registered trademark). It is meaningful, and the communication method may be wired or wireless.

The server system 1100 has a main body device 1101, a keyboard 1106, a touch panel 1108, and a storage 1140, and the main body device 1101 is equipped with a control board 1150.

The control board 1150 is equipped with various microprocessors such as a CPU (Central Processing Unit) 1151, a GPU (Graphics Processing Unit), and a DSP (Digital Signal Processor), various IC memories 1152 such as VRAM, RAM, and ROM, and a communication device 1153. Has been done. A part or all of the control board 1150 may be realized by an ASIC (Application Specific Integrated Circuit), an FPGA (field-programmable gate array), or a SoC (System on a Chip).

Then, in the server system 1100, the control board 1150 performs arithmetic processing based on a predetermined program and data, so that 1) a user management function related to user registration and the like and 2) various items and the like that can be used in the game are online. 3) A game management function that provides data necessary for playing a game on the user terminal 1500 and manages game execution control on the user terminal 1500 is realized. That is, the game in this embodiment is realized as a kind of client-server type online game.

Although the server system 1100 is described as a single unit, it may be configured such that a plurality of blade servers sharing each function are mounted and connected to each other via an internal bus so that data communication is possible. Alternatively, a configuration may be configured in which a plurality of independent servers set at remote locations perform data communication via the communication line 9 to function as the server system 1100 as a whole.

The user terminal 1500 is a computer system individually used by a registered user who is a player for game play, and is an electronic device (electronic device) capable of accessing the server system 1100 via a communication line 9 and executing an online game. ). The user terminal 1500 of the present embodiment is a device called a so-called smartphone, but may be a portable game device, a game controller, a personal computer, a tablet computer, a wearable computer, a business game device, or the like.

The user terminal 1500 includes a direction input key 1502, a button switch 1504, a touch panel 1506 that functions as an image display device and a contact position input device, a speaker 1510, a built-in battery 1509, a microphone 1512, a control board 1550, and a computer. A memory card reader 1542 capable of reading and writing data from a memory card 1540, which is a readable storage medium, is provided. In addition, a power button, a volume control button, etc. (not shown) are provided. In addition, an IC card reader that can read and write data in a non-contact manner to an IC card type credit card or prepaid card that can pay for game play, a position measurement module such as a GPS module, and the like may be provided. ..

The control board 1550 is used for wireless communication with various microprocessors such as CPU 1551, GPU and DSP, various IC memories 1552 such as VRAM, RAM and ROM, and a mobile phone base station and a wireless LAN base station connected to the communication line 9. It is equipped with a wireless communication module 1553, an interface circuit 1557, and the like.

The interface circuit 1557 includes a driver circuit of the touch panel 1506, a circuit for receiving signals from the direction input key 1502 and the button switch 1504, an output amplifier circuit for outputting an audio signal to the speaker 1510, and an audio signal collected by the microphone 1512. An input signal generation circuit to be generated, a signal input / output circuit to the memory card reader 1542, and the like are included.

These elements mounted on the control board 1550 are electrically connected via a bus circuit or the like, and are connected so as to be able to read / write data and send / receive signals. A part or all of the control board 1550 may be composed of ASIC, FPGA, or SoC. Then, the control board 1550 stores the client program and various data for realizing the function as the user terminal of the game of the present embodiment in the IC memory 1552.

In the present embodiment, the user terminal 1500 is configured to download the client program and various setting data from the server system 1100, but it may be configured to be read from a storage medium such as a separately obtained memory card 1540.

[About benefits for viewing advertisements]
FIG. 2 is a first diagram for explaining a mechanism for setting a privilege (reward) for viewing an advertisement in the present embodiment.
In the present embodiment, the player 2 performs a predetermined execution start operation on the user terminal 1500 to start executing the online game. The content of the online game can be appropriately set, for example, ARPG (action role-playing game), shooting game, puzzle game, and the like. Of course, the game screen W2 being played is displayed on the touch panel 1506 of the user terminal 1500, and the menu screen before the start of play (for example, in the case of ARPG, the menu items are 1) online shopping, 2) party. Organization, 3) equipment change, 4) game play start, 5) friend registration, 6) chat, etc.), result display screen after play, etc. are displayed. Hereinafter, the situations including the start of play, during play, and after play will be collectively referred to as "game execution status".

Then, after the online game is started to be executed, when the game execution status is regarded as the "offer timing" for displaying the advertisement display offer, the offer display body 10 regarding the display of the reward advertisement is displayed on the game screen W2. To.

The offer timing is the timing of the game execution status in which the player is not required to urgently input the operation, the game execution status in which the instruction operation input is not accepted, and the like before, during, and after the play. Specifically, the offer timing should be a) screen switching timing, b) timing when the progress of the game satisfies a given change condition, and c) timing when the player cannot accept the instruction operation of the game play. Can be done.

As a more specific example, before playing, 1) timing immediately after login, 2) timing of waiting for input when the menu screen displayed after login is displayed, and 2) submenu screen and menu items from the menu screen. 3) After purchasing online shopping, 4) Before and after party formation, 5) Before and after changing player character equipment, 6) Before and after friend registration After, 7) before or after the start of chat, 8) during data loading, etc. can be set as the offer timing.

If you are playing, 9) immediately after the game screen W2 is displayed, 10) while the operation menu is being called, 11) after the player character's level-up notification, 12) after the battle is over, 13) after the stage is cleared, 14 ) Data loading for transition to a new stage, 15) immediately after transition to a new stage, 16) immediately after the appearance of a boss character, etc. can be set as offer timings.

Further, if it is after the play, 16) after the result notification in the immediately preceding play, 17) immediately before the data save, during the data save, immediately after the data save, and the like can be set as the offer timing.

Then, when a predetermined approval operation is input by the player on the offer display body 10, the advertisement display 20 is started. That is, when the execution status of the game satisfies the timing condition defined as the timing for displaying a given advertisement, the advertisement display 20 is displayed and controlled.

In the present embodiment, after the display of the advertisement display 20 is started, the player can stop the advertisement display 20 at an arbitrary timing. Then, when the advertisement display 20 is stopped by the player or the display is completed by the predetermined end time, the player is given a privilege for viewing the advertisement. In the present embodiment, this privilege is referred to as "reward" (in the figure, the symbol "14" is added).

The content of the reward can be appropriately set according to the content of the game if it can be used in connection with the game. For example
1) Items that can be used by the player character (regardless of the content of the item),
2) Right to release stages, fields and dungeons,
3) Free lottery right,
4) Right to increase the equipment frame of the character's equipment,
5) Right to increase party formation slots,
6) Online shopping coupons,
7) Discount coupon for play consideration,
8) Event participation right,
9) Right to redo the match,
10) In-game currency,
11) Experience points,
12) Skill,
13) Player title,
14) Color settings and decoration elements for player characters, etc.
15) A new character that can be a player character,
Etc. can be set.

Then, as the first feature of the present embodiment, the content of the reward can be changed and given according to the offer timing, in other words, according to the timing of displaying the advertisement. Specifically, the standard reward for viewing the advertisement preset in the advertisement display 20 is changed, and the reward finally given is set.

Next, specific screen display elements related to the reward advertisement of the present embodiment will be described.
FIG. 3 is a diagram showing a display example of the offer display body 10 in the present embodiment.
The offer display body 10 is an input screen for obtaining approval for displaying an advertisement from the player, and notifies the player in advance of information about a reward given to the player when viewing the advertisement. The display form of the offer display body 10 may be popped up on the game screen W2, or may be displayed within a specific display range of the screen (for example, a display portion other than the game display unit provided at the bottom of the display screen). ) May be switched and displayed.

The offer display body 10 of the present embodiment includes a schedule advertisement notification unit 11, a schedule reward notification unit 13, an advertisement display size selection unit 15, an advertisement display refusal operation input icon 17, and an advertisement display approval operation input icon 19. And have.

The scheduled advertisement notification unit 11 represents an outline of the advertisement scheduled to be displayed in connection with the offer. When a plurality of advertisements are continuously displayed at the start of one viewing, the scheduled advertisement notification unit 11 displays information on the plurality of advertisements. As the information related to the advertisement referred to here, the thumbnail of the advertisement, the category of the content of the advertisement, the product name, the advertisement form (video / still image, etc.), the display time, and the like can be appropriately set.

The scheduled reward notification unit 13 displays information regarding the scheduled reward when all the advertisements notified by the scheduled advertisement notification unit 11 are viewed. The information includes the content of the reward and the wording suggesting that the reward may change. For example, in the case of an item, it is preferable that the content of the reward includes information on the item name and the standard number of grants. The reward content specified in the scheduled reward notification unit 13 is called a "standard reward". In the present embodiment, the content of the reward finally given is changed according to the viewing situation of the advertisement or the like based on the standard reward.

The advertisement display size selection unit 15 specifies and accepts the display size of the advertisement to be displayed in connection with the offer. The type of display size can be set as appropriate, and for example, three stages of large, medium, and small can be prepared. Large size may be full screen. For medium and small sizes, a predetermined display area in the screen layout (for example, the display area of the operation menu), a band-shaped area along the outer edge of the screen, and a band-shaped area crossing the center of the screen are used, and the occupied area for the entire screen is used. It is preferable to classify medium and small.

FIG. 4 is a diagram showing a display example of the advertisement display 20 in the present embodiment.
The advertisement display 20 includes an advertisement main body 21, a viewing degree gauge 23, reward change boundaries 25 (25a, 25b), a confirmed reward notification unit 26, and a viewing stop operation icon 27.

The advertisement body 21 is a still image or a moving image of the advertisement.
The viewing degree gauge 23 indicates the ratio of the viewing amount up to the present to the total viewing amount of the advertisement body 21.
The reward change boundary 25 indicates a change boundary from the standard reward notified by the scheduled reward notification unit 13. In the illustrated example, the reward change boundary 25a, in which the number of items to be granted as standard rewards is determined in stages, and the reward change boundary, which indicates that an item different from the standard reward item is additionally granted. 25b is illustrated.
The confirmed reward notification unit 26 displays the reward given when the viewing stop operation is performed at that time.

The viewing degree gauge 23 and the reward change boundary 25 (25a, 25b, ...) allow the player to know how far he / she has watched the advertisement and what kind of reward he / she should watch, so that he / she has an incentive to watch the advertisement. Can be enhanced.
Then, when the viewing stop operation icon 27 is operated, the advertisement display 20 is deleted from the game screen, and the advertisement viewing is stopped.

FIG. 5 is a diagram showing a display example of a grant notification 30 that notifies the player that a reward has been granted. The grant notification 30 includes a standard reward notification unit 31, a change reward notification unit 33, a change reason notification unit 35, and a notification display cancellation operation unit 37. The change reward notification unit 33 notifies the standard reward of the added or reduced contents. The change reason notification unit 35 notifies the reason why the reward has been changed.

In the grant notification 30, the standard reward and the changed reward are notified separately from the standard reward, and the reason for the change is also clearly notified so that the player can watch the advertisement next time. Incentives can be increased.

By adopting such a reward change mechanism, even if the player is offered the same advertisement again, "Because the offer is at a different timing than the previous time, you can get a better reward than the previous time or a different reward from the previous time. You can have a sense of expectation. Therefore, even if the same advertisement is offered, the possibility that the advertisement display is rejected because "because it is an advertisement that has been seen before" is reduced, and it becomes possible to give an incentive to watch the rewarded advertisement.

By the way, in the present embodiment, as shown in FIG. 2, the content of the reward finally given to the player is changed according to the offer timing, and further, various information as described below is added. Can be changed based on.

FIG. 6 is a second diagram for explaining the mechanism of setting the privilege (reward) for viewing the advertisement in the present embodiment, and particularly describes the change of the reward according to the play data related to the current game play situation. It is a figure for doing.

When the player 2 starts the game play, the information representing the latest game play status is managed as the play data 700 in association with the identification information (for example, the account) of the player 2. Then, in the present embodiment, the content of the reward 14 finally given to the player 2 is determined according to the content of the play data.

The content of the play data 700 can be appropriately set according to the content of the game. For example, the player character level (or player level, play level) indicating the skill of the player, the date and time of play, the play time which is the elapsed time from the start of play, and the progress of the game indicating the progress of the game (for example, in the case of a stage clear type game). Information such as cleared stage list), play results, and possessed items can be included.

Then, for example, focusing on the progress of the game, even if the same advertisement is viewed, the content of the reward 14 finally given can be changed depending on whether the advertisement is viewed in the first half stage or the second half stage of the game story. it can.

Therefore, even if the player is offered the same advertisement again in the latter half of the stage, he / she can have the expectation that "the gameplay situation is different from the previous time, so a better reward or another reward may be obtained". Therefore, the possibility that the advertisement display is rejected because "because it is an advertisement that has been seen before" is reduced, and an incentive for viewing the rewarded advertisement can be given.

FIG. 7 is a third diagram for explaining a mechanism for setting a privilege (reward) for viewing an advertisement in the present embodiment, and is a third diagram of rewards according to user management data (user data) related to past game play. It is a figure for demonstrating the change.
Every time the player 2 ends the game play, the information representing the game play status up to that point is managed as the user management data 600 in association with the identification information (for example, the account) of the player 2. Then, in the present embodiment, the content of the reward 14 finally given to the player 2 is determined according to the content of the user data.

The content of the user management data 600 can be appropriately set according to the content of the game. For example, information about each of "play history", "billing history", and "reward acquisition history" can be included. Of course, information other than these can be included as appropriate.

Specific examples of the information related to the play history include the cumulative number of plays, which is the total number of times played so far, the cumulative number of plays, which is the total number of times played so far, and the frequency of play. ..

The billing history can be read as information related to billing approved by the player, that is, billing information. Specific examples include the cumulative number of charges related to the purchase of items that can be used in the game, the cumulative charge amount, the charge frequency, the tendency of purchased items, and the like. It is also possible to appropriately include play consideration, event participation consideration, etc. in the calculation of the cumulative number of charges and the cumulative charge amount.

As a specific example of the information related to the reward acquisition history, a list of rewards acquired so far, the number of times the same reward has been acquired, the ranking of the reward category, and the like can be included.

In addition, the user management data 600 can appropriately include personal information of the player (for example, gender, age, etc.).

Therefore, even if the player is offered the same advertisement again while playing the game several times, for example, "Because the achievements related to the game play are different from the previous time, a better reward or another reward may be obtained. It is possible to give an incentive to watch rewarded advertisements by reducing the possibility that the advertisement display will be rejected because "because it is an advertisement that has been seen before".

FIG. 8 is a fourth diagram for explaining the mechanism of setting the privilege (reward) for the advertisement viewing in the present embodiment, and is a diagram for explaining the change of the reward according to the current advertisement viewing situation. Is.

When the viewing of the advertisement display 20 is started, the data representing the current advertisement viewing status is managed in association with the identification information (for example, the account) of the player 2. Then, in the present embodiment, the content of the reward 14 finally given to the player 2 is determined according to the data representing the current state of viewing the advertisement.

The content of the data representing the current advertising viewing status can be set as appropriate. For example, the total number of viewed advertisements, the degree of viewing displayed on the viewing degree gauge 23, the display size of the advertisement display 20, the viewing time, and the like can be included.

Therefore, even if the same advertisement is offered again, it is possible to have the expectation that "If you watch with a different display size from the previous time, you may get a better reward or another reward." It is less likely that the ad will be rejected because it is an ad that has been used before, and it can provide an incentive to watch rewarded ads.

In addition, in the present embodiment, as shown in FIGS. 2, 6 to 8, the content of the reward finally given to the player is changed based on various information and is displayed next. The advertisement is selected according to the user management data 600 such as the history of viewing the past advertisement, the play history, and the billing history.

FIG. 9 is a diagram for explaining a mechanism for selecting an advertisement to be displayed next in the present embodiment. In the present embodiment, the information regarding the advertisement display 20 (20a, 20b, ...) That the player 2 has viewed so far is included in the user management data 600 as the advertisement viewing history and managed.

The content of the advertisement viewing history can be set as appropriate. For example, it is possible to set the category of the viewed advertisement (classification information of what kind of content it is) and its cumulative number of views, the category and the cumulative viewing time, and the like. Such information related to the advertisement viewing history is considered to represent a tendency of which category of advertisement the player is interested in.

In addition, the information related to the play history and the billing history included in the user management data 600 indicates whether the player has just started the game or has been familiar with the game for a long time. It becomes an index such as whether or not.

Therefore, if the advertisement 20x to be displayed next is selected according to the user management data 600 including the advertisement viewing history, the behavior and interests of the player can be inferred and an effective advertisement can be realized.

[Explanation of functional configuration]
FIG. 10 is a functional block diagram showing an example of the functional configuration of the server system 1100 according to the present embodiment. The server system 1100 in the present embodiment includes an operation input unit 100s, a server processing unit 200s, a sound output unit 390s, an image display unit 392s, a communication unit 394s, and a server storage unit 500s.

The operation input unit 100s is a means for inputting various operations for management. The keyboard 1106 of FIG. 1 corresponds to this.

The server processing unit 200s is realized by, for example, a microprocessor such as a CPU or GPU, or an electronic component such as an ASIC or IC memory, and inputs / outputs data to and from each functional unit including an operation input unit 100s and a server storage unit 500s. Take control. Then, various arithmetic processes are executed based on a predetermined program and data, an operation input signal from the operation input unit 100s, and data received from the user terminal 1500, and the operation of the server system 1100 is controlled in an integrated manner.

The server processing unit 200s of the present embodiment controls communication with the user management unit 202, the online shopping management unit 210, the game management unit 220, the timekeeping unit 280s, the sound generation unit 290s, and the image generation unit 292s. Includes parts 294s. Of course, functional parts other than these can be included as appropriate.

The user management unit 202 performs processing related to the user registration procedure and storage management of data associated with the account (user ID). In this embodiment, 1) account assignment to registered users, 2) registration information management for registering and managing personal information for each account, and 3) billing elements related to games (for example, game play, paid lottery, online shopping, etc.) It has each function of book management of payment media consumed by payment of and 4) play history management of managing login / logout history. Of course, the data management function associated with accounts other than these can be included as appropriate.

The online shopping management unit 210 is responsible for controlling online shopping among the billing elements, and can be realized by appropriately diverting known online shopping technology. In the present embodiment, the player can purchase items, executeable lottery execution rights, event participation rights, and the like through online shopping. In addition to these, the sales target in online shopping can be set as appropriate.

The game management unit 220 performs various processes related to game execution management. Since the game of the present embodiment is a client-server type online game, the game management unit 220 controls to provide data necessary for game play while communicating with the user terminal 1500.

Specifically, the game management unit 220 includes an advertisement display control unit 230, an advertisement display stop control unit 236, a privilege setting unit 240, a privilege granting unit 250, a change content notification control unit 252, and a change reason notification control. A unit 254, a viewing degree and fixed reward notification control unit 256, and an advertisement display suppression control unit 258 are included. Of course, functional parts other than these can be included as appropriate.

The advertisement display control unit 230 controls the display of a given advertisement when the execution status of the game satisfies the timing condition defined as the timing for displaying the given advertisement. Specifically, a given screen switching timing (for example, a screen switching timing accompanying the start or completion of a given game progress unit) or a timing at which the game progress satisfies a given change condition (for example, a player's It is possible to control the display of the advertisement by setting the timing when the play level is changed) and the timing when the player cannot accept the instruction operation of the game play as the timing when the timing condition is satisfied. While the advertisement is being displayed, the display can be stopped before the display of the advertisement is completed based on the player's viewing stop operation.

The advertisement display control unit 230 of the present embodiment has an advertisement setting unit 232 and an offer control unit 234.

The advertisement setting unit 232 sets the advertisement to be displayed or the option of the advertisement to be displayed according to the play status and / or the play history of the game.

The offer control unit 234 offers to watch a given advertisement presenting a standard benefit (standard reward) when the timing condition is satisfied. In the present embodiment, the display control of the offer display body 10 is applicable (see FIG. 3). Therefore, the advertisement display control unit 230 of the present embodiment starts the display control of the advertisement when the player approves the offer.

Before the display control of the rewarded advertisement, the advertisement display stop control unit 236 controls to stop the display before the display of the given advertisement is completed based on the viewing stop operation of the player.

The privilege setting unit 240 sets a privilege (reward) for viewing the advertisement of the player according to the user data and / or the play data of the player related to the game. Specifically, the privilege can be set based on the billing information such as the billing history of the player. At that time, the billing target of the purchased item, etc., and the category set in advance for the billing target are ranked, and from the ranking result, the privilege associated with the billing target that satisfies the predetermined high-frequency billing condition or the predetermined high-priced billing condition. Can be set as a privilege for viewing advertisements.

The privilege setting unit 240 of the present embodiment includes a standard privilege setting unit 242 and a change unit 244.

The standard privilege setting unit 242 sets a standard privilege (standard reward) for viewing an advertisement. Specifically, according to the user data and / or play data of the player related to the game, a privilege defined in association with the advertisement to be displayed can be set as a standard privilege.

The change unit 244 can change the standard privilege and set the privilege to be finally given, and can set the privilege to be finally given according to the viewing degree of the advertisement. Specifically, the standard privilege is changed and set according to the user data and / or the play data of the player related to the game. More specifically, the standard benefits are changed based on the viewing history of the player viewing the offered advertisement in the past.

The privilege granting unit 250 grants the privilege to the player.

The change content notification control unit 252 controls the change content notification by the change unit 244. In the present embodiment, the display control of the change reward notification unit 33 in the grant notification 30 corresponds to this (see FIG. 5).

The change reason notification control unit 254 controls the change reason notification by the change unit 244. In the present embodiment, the display control of the change reason notification unit 35 in the grant notification 30 corresponds to this (see FIG. 5).

The viewing degree and confirmed reward notification control unit 256 controls the display of the display indicating the current viewing degree and the privilege given when the viewing stop operation is performed. In the present embodiment, the display control of the viewing degree gauge 23 and the confirmed reward notification unit 26 in the advertisement display 20 corresponds to this (see FIG. 4).

The advertisement display suppression control unit 258 suppresses the advertisement display by the advertisement display control unit 230 based on the billing information of the player.

The timekeeping unit 280s uses the system clock to measure the current date and time, the time limit, and the like.

The sound generation unit 290s is realized by executing an IC or software that generates and decodes voice data, and generates or decodes voice data such as sound related to system management and game play of the server system 1100, BGM and dialogue reading aloud. To do. Then, the audio signal related to the system management is output to the sound output unit 390s.

The sound output unit 390s receives an audio signal and emits a sound. In the example of FIG. 1, a speaker (not shown) included in the main unit 1101 and the touch panel 1108 corresponds to this.

The image generation unit 292s can generate an image related to the system management of the server system 1100, a game image (or data for displaying the game image on the user terminal 1500), and the like. Then, the image related to the system management can be output to the image display unit 392s.

The image display unit 392s displays various images for system management based on the image signal input from the image generation unit 292s. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, and a head-mounted display. In the example of FIG. 1, the touch panel 1108 corresponds.

The communication control unit 294s executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394s. In this embodiment, processing related to data communication with the user terminal 1500 is executed.

The communication unit 394s connects to the communication line 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack of a wired communication cable, a control circuit, and the like. In the example of FIG. 1, the communication device 1153 corresponds.

The server storage unit 500s stores programs, various data, and the like for realizing various functions for causing the server processing unit 200s to control the server system 1100 in an integrated manner. Further, it is used as a work area of the server processing unit 200s, and temporarily stores the calculation results and the like executed by the server processing unit 200s according to various programs. This function is realized by, for example, an IC memory such as RAM or ROM, a magnetic disk such as a hard disk, an optical disk such as a CD-ROM or DVD, or online storage. In the example of FIG. 1, the IC memory 1152 mounted on the main unit 1101, a storage medium such as a hard disk, and the storage 1140 correspond to this.

FIG. 11 is a diagram showing an example of a program and data stored in the server storage unit 500s in the present embodiment. The server storage unit 500s includes a server system program 501, a server program 503, a distribution game client program 505, online product definition data 509, game initial setting data 510, category relevance degree definition data 512, and an advertisement database 514. And the reward definition data 550 are stored in advance.

Further, the server storage unit 500s stores user management data 600, play data 700, and current date and time 800 as data that are sequentially generated and managed. In addition, information such as timers, counters, and various flags can be stored as appropriate.

The server system program 501 is a system program for realizing the basic input / output functions required as a computer in the server system 1100 by reading and executing the server processing unit 200s.

The server program 503 is a program for realizing the functions of the user management unit 202, the online shopping management unit 210, and the game management unit 220 by reading and executing the server processing unit 200s (see FIG. 10).

The distribution game client program 505 is an original game client program provided to the user terminal 1500.

The online product definition data 509 is definition data of products that can be purchased through online shopping by the online shopping management unit 210 (see FIG. 10). One online product definition data 509 stores a unique product type (for example, item type, etc.), a consideration for purchase, a number of grants, and a product category in association with each other. Of course, information other than these can be included as appropriate.

The game initial setting data 510 stores various initial setting data, definition data, and the like for executing the game of the present embodiment.

The category relevance degree definition data 512 is data that defines the relevance degree between the product category of the online product and the advertisement category preset for each advertisement. For example, as shown in FIG. 12, the degree of relevance is defined in the matrix of the product category 512a and the advertising category 512b. In the illustrated example, there are three types, "high", "medium", and "low", but the degree of relevance may be set with a maximum value of "100 points" or "1.0".

This category relevance degree definition data 512 is used for the targeted advertisement. That is, it is presumed that the advertisement category having a high degree of relevance to the category with the highest ranking of the product category obtained from the player's billing history is likely to be of interest to the player, and the advertisement of the advertisement category is preferentially selected and the player. Use to offer to.

Returning to FIG. 11, the advertisement database 514 stores the advertisement definition data 520 for each in-game advertisement. As shown in FIG. 13, one advertisement definition data 520 includes 1) a unique advertisement ID 521, 2) an advertisement category 522, 3) a timing condition 524 that defines the timing of displaying the advertisement, and 4) an offer display. It includes advertisement offer data 526 that defines the display content of the body 10, 5) advertisement execution data 530 that is data for realizing advertisement display, and 6) application reward ID 540. Of course, data other than these can be included as appropriate.

The timing condition 524 is a timing condition defined as a timing for displaying the advertisement, and defines a timing for displaying the offer display body 10. In other words, it defines when and what characteristics the player wants to see this ad. It is set appropriately according to the intention of the requester of the advertisement.

14 to 15 are diagrams showing a data configuration example of the timing condition 524.
The timing condition 524 of the present embodiment is defined by the and condition of each condition illustrated in these. Each specific condition can be changed as appropriate depending on the content of the game, but is realized by a combination of various parameter values that describe the execution status of the game. For each condition, "no condition" can be set (indicated by "none" in the figure), and by setting "no condition", it is assumed that the condition does not exist and the remaining conditions are ANDed. Therefore, when only one condition is set and the remaining conditions are "no condition", it means that one condition.

Specifically, the timing condition 524 of the present embodiment can be broadly divided into "offer status condition", "player condition", "billing history condition (billing condition)", "reward history condition", "play history condition", and "advertisement viewing history condition". Including. Of course, conditions for classification other than these can be included as appropriate.

As shown in FIG. 14, the "offer status conditions" of the present embodiment include, for example, 1) execution stage condition, 2) play time condition, 3) play date condition, 4) play day condition, and 5). This time, the play time condition, 6) game progress change condition, 7) item consumption condition, 8) instruction operation input impossible status condition, and 9) game progress unit condition are included. Of course, conditions other than these can be included as appropriate.

The execution stage condition is a value indicating any of before the start of play, during play, after play, and no setting.
As the play time condition, either the target time zone / no setting is set.
As the play date condition, either the target date period / no setting is set.
As the play day condition, either the target day list / no setting is set.
The current play time condition is a condition regarding the elapsed time from the start of play in this game play, and either the target time range / no setting is set.

The game progress change condition is a condition for changing the situation of the game progress. For example, a player win / player lose decision falls under this category. Depending on the content of the game, not only winning or losing, but also changes in parameter values corresponding to winning or losing in the game, such as lap time, shooting hit rate, ally loss rate, popularity, and favorability, may be used. In addition, changes in the player character and the player's play level, hatching and evolution of the character, and the like can be set. The game progress change condition is set to either one of such change situations or a plurality of / no setting.

The item consumption condition is a condition for the player to consume a predetermined item, and either the identification information of the target item and the set / no setting of the requirement value of the consumption amount are set. As the target item referred to here, it is preferable to set an item that is a reward for the advertisement.

The instruction operation input impossible situation condition is the target situation among the situations where the instruction operation input by various players is not accepted (for example, screen switching, loading, display of notification screen notifying the start or end of battle, etc.). Either an identifier indicating / or no setting is set.

The game progress unit condition is a condition for a given game progress unit. The progress unit includes changing the game stage and map (start / completion), reaching the scenario branch point, reaching a predetermined position in the game world, acquiring key items, capturing key characters, etc. according to the game content. Can be set as appropriate. Then, in the game progress unit condition, either the target progress unit and the start or end are not specified / set. When the start is specified, it is determined that the timing condition is satisfied with the start of the target progress unit, and when the end is specified, it is determined that the timing condition is satisfied with the completion of the target progress unit.

Further, the "player condition" of the present embodiment is a condition for designating a target player. For example, 1) character type condition indicating the type of character used by the player, 2) play skill condition, 3) player gender condition, 4) player age condition, 5) progress condition, and 6) possession item condition. And 7) Registered friend conditions. Of course, conditions other than these can be included as appropriate.

The character type condition is set to either a list of target character types or no setting.
The play skill condition is set to any of the target character level range (or player level range), threshold value, and no setting.

The player gender condition is set to either the target gender list or no setting.
The player age condition is set to any of the target age range, threshold value, and no setting.
The progress condition is a list of game progress units that the player should reach among the game progress units (for example, scenario branch point, stage, course, date in the game world, etc.) that manage the progress of the game, and no setting. It is set to either.

The possessed item condition is set to either the target item ID list indicating the item to be possessed by the player, the number to be possessed, or no setting.
The registered friend condition is set to any of a registered number range and a threshold value indicating the number of friends to be registered by the player, and no setting.

By appropriately setting these content settings, for example, the desired advertisement can be offered in the situation desired by the advertiser. For example, the game progress unit condition is set by combining "target progress unit = special game stage that fights against the boss character" and "start", and the possession item condition is "special recovery medicine + 10 (number to be owned)". If you define "enhanced weapon item + 1", the game situation is the boss battle that will start before the boss battle, and it is advantageous or useful for the current player to buy it (for example, special recovery medicine, useful for boss battle) Enhanced weapon item.) Can be set to display advertisements. Furthermore, if you set a virtual item that the player cannot own in the possession item condition, the advertisement of the character related goods (real items that can not be used in the game) that will appear in the boss battle that will start from now on will be displayed. Is also possible.

As shown in FIG. 15, the "billing history condition" of the present embodiment is a condition related to the past billing record of the target player. It can be rephrased as a billing condition. For example, 1) cumulative billing condition for the total amount paid for purchasing items and participating in the event, 2) cumulative billing condition for the number of item purchases and event payments, and 3) the latest unit. Current month billing amount condition for cumulative billing amount in accounting period (for example, 1 month) 4) Current month billing frequency condition for cumulative billing number in the latest unit accounting period (for example, 1 month) 5) Billing frequency condition, 6 ) Includes purchase top category conditions for the category of purchased items. Of course, conditions other than these can be included as appropriate.

The cumulative billing amount condition and the current month billing amount condition are set to either the range of the cumulative billing amount or the threshold value / no setting.
The cumulative billing count condition and the current month billing count condition are set to either the range of the cumulative billing count or the threshold value / no setting.
The billing frequency condition is set to either the frequency range or the threshold / no setting.
The purchase upper category condition is set to either a list / no setting of the category of the target purchased item.

Further, the "reward history condition" of the present embodiment is, for example, 1) a reward acquisition number condition relating to the number of benefits (rewards) related to viewing the reward advertisement acquired by the player so far, and 2) acquiring the same reward. Includes the same reward acquisition count condition for the number of times Of course, conditions other than these can be included as appropriate.

The reward acquisition number condition is set to either a range of times or a threshold value / no setting.
In the same reward acquisition count condition, either a reward ID that specifies the target reward type and a combination / no setting of the range of the number of rewards is set. The combination of the reward ID and the number of times range may be singular or plural.

The "play history condition" of the present embodiment is, for example, 1) a cumulative play time condition for the cumulative time played by the player, 2) a cumulative play count condition for the cumulative number of plays, and 3) a play frequency. Conditions and include. Of course, conditions other than these can be included as appropriate.

For the cumulative play time, either a range of cumulative time or a threshold value / no setting is set.
For the cumulative number of plays, either the range of the cumulative number or the threshold value / no setting is set.
The play frequency is set to either a frequency range or a threshold / no setting.

Further, the "advertisement viewing history condition" of the present embodiment is, for example, 1) a cumulative viewing number condition for the cumulative number of times the player has viewed the rewarded advertisement, and 2) a cumulative viewing time for viewing the rewarded advertisement. Includes cumulative viewing time conditions and 3) top viewing category conditions for the advertising categories of rewarded advertisements viewed. Of course, conditions other than these can be included as appropriate.

The cumulative number of views condition is set to either a combination / no setting of the advertisement category of the rewarded advertisement and the range or threshold of the cumulative number of views of the advertisement of the category.
As the cumulative viewing time condition, either a combination / no setting of the advertisement category of the rewarded advertisement and the range or threshold of the cumulative viewing time of the advertisement of the category is set.
The viewing upper category condition is set to either a list of one or a plurality of advertising categories / no setting.

Returning to FIG. 13, the advertisement offer data 526 defines various data for displaying the offer display body 10 (see FIG. 3). For example, this includes image data such as text data and icons.

The advertisement execution data 530 stores the data in order to realize the advertisement display 20 (see FIG. 4). In the present embodiment, one advertisement definition data 520 includes a single or a plurality of advertisement execution data 530 that are started by an approval operation on the offer display body 10.

One advertisement execution data 530 includes the display order 532 and the advertisement body data 536 associated with the designated display size 534. Of course, data other than these can be included as appropriate.

The designated display size 534 corresponds to a display size that can be selected by the advertisement display size selection unit 15 of the offer display body 10 (see FIG. 3).
The advertisement body data 536 is data for realizing the advertisement body 21 (see FIG. 4) of the advertisement display 20. The contents of data such as text data, still image data, moving image data, script data, 3DCG modeling data, and texture data can be appropriately set depending on how the advertisement body 21 is realized.

The applicable reward ID 540 is data for determining which privilege (reward) is applied to the advertisement viewing based on the advertisement definition data.

Returning to FIG. 11, the reward definition data 550 is prepared for each type of privilege (reward) for viewing the advertisement, in other words, for each option of the applicable reward ID 540, and defines the content of the privilege (reward). One reward definition data 550 includes a unique reward ID 551, a target advertisement ID list 553, a standard reward data 555, and a reward change setting data 560, as shown in FIG. 16, for example. Of course, data other than these can be included as appropriate.

The reward ID 551 is an ID that can be set in the applicable reward ID 540.
The target advertisement ID list 553 is a list of advertisement IDs 521 (see FIG. 13) to which the definition data is applied.

The standard reward data 555 defines the content that is the basis of the reward. The content can be appropriately set according to the content of the game. In the present embodiment, the content of the reward is changed based on this.

For example, rewards can be items (eg, items equipped by the player character, lottery rights, new dungeon or map release rights, in-game currency, titles, player character color settings, voice data that the voice actor reads out the player character's dialogue, etc. In the case of granting (such as), a set of a grant item ID indicating the item type to be granted and the number of grants thereof is stored in the standard reward data 555, one or more.

In addition, rewards are realized as an increase or decrease in the ability parameter values of the player character (for example, skill, action power, endurance, attack power, defense power, movement power, popularity, favorability, etc. can be set as appropriate depending on the game content). In this case, the standard reward data 555 may store one or more sets of the target ability parameter value type and the amount of increase / decrease.

Further, if the reward is realized by granting a coupon, a set of the type of coupon and the number of grants may be stored in a single number or a plurality.

In addition, when the reward is realized by lending a rental character that can be used as a player character, a set of the type of the rental character, the setting of the ability parameter value, and the loan period or the return condition is added to the standard reward data 555. , One or more may be stored.

The numerical values such as the number of grants, the amount of grants, the amount of increase / decrease, the loan period, and the multiplication factor set in the standard reward data 555 may be fixed values, but the player's current and past play status and game usage status, etc. It may be determined by a predetermined function (f {X1, X2, ...} In the figure) with various parameter values (X1, X2, ... In the figure) related to the viewing history of the advertisement as variables. Further, instead of the function, it may be determined by using table data having various parameter values as arguments.

The parameter values to be variables include, for example, 1) a number indicating the number and type of acquired benefits (rewards) of the player, and 2) data indicating the progress of the game, for example, the progress of the game stage currently being played. Unit number, scenario number, etc. 3) Play level indicating the skill of the player (may be the level of the player character) 4) Cumulative number of plays and cumulative play time from user registration to the present, predetermined period (for example, until now, the current month) , Last month, 2 weeks, etc.) Cumulative billing amount and cumulative billing frequency, 5) Number of registered friends, 6) Number of rare items and rare characters owned, 7) Number of views required from the viewing history of past advertisements One or more can be used from among the viewing time, average viewing degree, and the like.

The reward change setting data 560 is data that defines how and under what conditions the contents defined in the standard reward data 555 are changed. In this embodiment, it is prepared for each category of conditions for implementing the change.

For example, FIGS. 17 to 22 are diagrams showing a data configuration example of the reward change setting data 560, and are divided into categories of change execution conditions. The reward change setting data 560 stores the change execution condition 561, the change content 563, and the grant notification setting data 565 in association with each other. Of course, data other than these can be included as appropriate.

The change implementation condition 561 defines under what conditions the content defined in the standard reward data 555 is changed.

The change content 563 defines how to change the content defined in the standard reward data 555. For example, when the item grant is set in the standard reward data 555, the increase / decrease in the number of grants can be set. In addition, rewards to be added can be set separately from the items defined in the standard reward data 555. In the illustrated example, an example of setting an additional item ID is shown, but like the reward setting in the standard reward data 555, the ability parameter value of the player character is increased or decreased, a coupon is given, and the rental can be used as the player character. Character lending, etc. can be set in the change content 563.

The grant notification setting data 565 defines the content of the notification in the grant notification 30 (see FIG. 5). For example, information such as an image or text displayed by the standard reward notification unit 31 or the change reward notification unit 33, or text displayed by the change reason notification unit 35 is stored.

As shown in FIG. 17, examples of the change implementation condition 561 related to the offer status include the timing of the offer (for example, before, during, and after the play) and the player's play level (for example, the player level and the player character). When the level) changes, a specific day of the week, a specific time, a specific date, the player's winning / losing status at that time, the status of the player character's ability parameter value (in the example shown, the durability value is less than 20%), You can set the status of the equipped item (for example, damaged, expired, invalidated, out of energy or remaining ammunition), and so on. Depending on the type of information at the time of user registration, conditions such as a specific gender and a specific residential area can be set.

Further, as shown in FIG. 18, as an example of the change implementation condition 561 related to the billing history (billing information), the cumulative billing amount, the range of the current month's billing amount, the timing when they first reach the predetermined value, and the cumulative total. It is possible to set the range of the number of charges and the number of charges for the current month, the timing when they first reach a predetermined value, and the case where the advertisement category of the viewed advertisement is highly related to the predetermined higher ranking of the charge category. In addition, the range of billing frequency and the like can also be set in the change implementation condition 561.

Further, as shown in FIG. 19, examples of the change implementation condition 561 relating to the reward history (history of rewards acquired by the player in the past) include a range of the number of times the reward is acquired, a range of the number of times the same reward is acquired, and the like. You can set the timing when the value reaches a predetermined value for the first time, the presence or absence of a history of acquiring a specific type of reward, and the like. Of course, conditions other than these can be included as appropriate.

Further, as shown in FIG. 20, as an example of the change execution condition 561 related to the player's play history, the cumulative play time, the cumulative number of plays, the timing when they first reach a predetermined value, the presence / absence of the occurrence history of a specific event, and the like. Etc. can be set. Of course, conditions other than these can be included as appropriate.

Further, as shown in FIG. 21, as an example of the change implementation condition 561 related to the advertisement viewing history of the player, the cumulative viewing number, the cumulative viewing time, the current month viewing number, the current month viewing time, the current day cumulative viewing number, and the current day cumulative viewing It is possible to set the time, the number of times the same advertisement is viewed, the time the same advertisement is viewed, the cumulative number of plays per day, the timing when they first reach a predetermined value, the presence or absence of the occurrence history of a specific event, and the like. Of course, conditions other than these can be included as appropriate.

Further, as shown in FIG. 22, examples of the change implementation condition 561 relating to the display status (advertisement display status) of the advertisement display 20 (see FIG. 4) displayed this time include the display size, the range of viewing degree, and the advertisement. You can set the type, etc. Of course, conditions other than these can be included as appropriate. The viewing ratio is 100% when all the advertisement execution data 530 of the advertisement definition data 520 (see FIG. 13) is viewed. Specifically, when displaying a plurality of advertisements in succession, it may be the ratio of the number of advertisements that have been viewed, or the ratio of the time from the start of viewing to the operation of stopping viewing with respect to the required viewing time of all advertisements. May be.

Returning to FIG. 11, the user management data 600 is prepared for each registered user, that is, for each player, and stores various data associated with the user account. In other words, it is the first play information of the player related to the game.

As shown in FIG. 23, for example, one user management data 600 includes a unique user account 601, a registration age 602, a registration gender 604, a payment medium book data 606, an access history data 608, and a friend registration list 610. , Advertisement viewing history data 612, billing category ranking data 614, save data 620, and reward acquisition history data 630. Of course, data other than these can be included as appropriate.

The payment medium book data 606 is a so-called book that stores information on the amount of replenishment / consumption of the payment medium associated with the user, the reason for replenishment / consumption, and the date and time of change in association with each other. It can be read as billing history data or billing information.

The access history data 608 is data that stores in chronological order when the game was used in the past, and is automatically updated at the timing of login / logout.

The friend registration list 610 is a list of user accounts of other users recognized by the player as friends. New registration, deregistration, etc. can be performed by the prescribed registration procedure.

The advertisement viewing history data 612 is created every time the advertisement viewing is approved, and stores various data describing when, which advertisement, and how much was viewed. One advertisement viewing history data 612 stores, for example, the viewing date and time, the advertisement ID, the viewing ratio, and the advertisement category in association with each other.

The billing category ranking data 614 is ranking data based on the payment medium book data 606. In the present embodiment, the ranking of product categories such as items purchased (charged) through online shopping is used, and the ranking is automatically updated each time a charge is made.

The save data 620 stores various data describing the progress of the game up to the previous play. For example, the player character type 622, the player skill index 624, and the possessed item data 626 are included. Of course, data other than these can be included as appropriate.

The possessed item data 626 is prepared for each type of item that can be used in the game, and stores information such as the number of possessed items and the expiration date. If you purchase an item through online shopping, it will be created automatically, and if you use the item during play, the number of possessions will be updated automatically. Also, if you get an item as a clear bonus or drop item during play, it will be automatically created and updated.

The reward acquisition history data 630 is created every time a privilege (reward) related to advertisement viewing is acquired. One reward acquisition history data 630 stores, for example, the acquisition date and time, the viewing advertisement ID indicating the advertisement from which the reward originated, the reward ID, the standard reward, and the changed content in association with each other. Of course, data other than these can be included as appropriate.

Returning to FIG. 11, the play data 700 is prepared for each player (in other words, for each user terminal 1500), and stores various data describing the game execution status. In other words, it is the second play information of the player related to the game, and is the game execution status management data.

Specifically, as shown in FIG. 24, for example, one play data 700 includes a player account 701 that stores a player user account, an execution start date and time 703, game progress control data 710, and offer display control data 720. , The advertisement display control data 722, the grant notification display control data 724, the advertisement viewing history data 730, and the reward acquisition history data 732. Of course, data other than these can be included as appropriate.

The player account 701 indicates the player to which the data is assigned.

The game progress control data 710 is created when the game play is started, and stores various data describing the progress status during the play. The data content can be set as appropriate depending on the content of the game. For example, a player character type, information on the current position in the game space, a list of ability parameter values of the character, and a running progress unit indicating the game progress unit being played (for example, stage, scenario, map, time in the game world, etc.). Stores data such as a clear progress unit list showing units that have already been cleared among the units and game progress units, event occurrence history, and possessed item data. Of course, data other than these can be included as appropriate. For example, depending on the content of the game, a deck organization list, a play music name, a game difficulty level setting, and the like can be included as appropriate.

The offer display control data 720 stores various control data related to the display of the offer display body 10 (see FIG. 3).

The advertisement display control data 722 stores various control data related to the display of the advertisement display 20 (see FIG. 4). For example, the advertisement ID to be displayed, the reference coordinates for determining the display position, the display size, the display order currently being executed, the viewing degree, the confirmed reward content, and the like are stored. Of course, data other than these can be included as appropriate.

The grant notification display control data 724 stores various control data related to the display of the grant notification 30 (see FIG. 5).

The advertisement viewing history data 730 and the reward acquisition history data 732 are copied from the player user management data 600 before the start of play, updated during play, and reflected in the user management data 600 at the end of the game.

FIG. 25 is a functional block diagram showing an example of the functional configuration of the user terminal 1500 according to the present embodiment. The user terminal 1500 of the present embodiment includes an operation input unit 100, a terminal processing unit 200, a sound output unit 390, an image display unit 392, a communication unit 394, and a terminal storage unit 500.

The operation input unit 100 outputs an operation input signal to the terminal processing unit 200 in response to various operation inputs by the player. For example, it can be realized by a push switch, a joystick, a touch pad, a trackball, an accelerometer, a gyro, a CCD module, or the like. The directional input key 1502, the button switch 1504, and the touch panel 1506 in FIG. 1 correspond to this.

The terminal processing unit 200 is realized by, for example, a microprocessor such as a CPU or GPU, or an electronic component such as an ASIC or IC memory, and inputs / outputs data to / from each functional unit including the operation input unit 100 and the terminal storage unit 500. Take control. Then, various arithmetic processes are executed based on predetermined programs and data, operation input signals from the operation input unit 100, and various data received from the server system 1100 to control the operation of the user terminal 1500. The control board 1550 of FIG. 1 corresponds to this. The terminal processing unit 200 in the present embodiment includes a user terminal calculation unit 270, a timekeeping unit 280, a sound generation unit 290, an image generation unit 292, and a communication control unit 294.

The user terminal calculation unit 270 includes an operation signal transmission control unit 271, a game screen display control unit 272, and a voice reproduction control unit 273.

The operation signal transmission control unit 271 executes a process for transmitting various data and requests to the server system 1100 in response to the operation performed by the operation input unit 100.

The game screen display control unit 272 controls to display the game screen based on various data received from the server system 1100. In this configuration, the image of the game screen is generated by the server system 1100, but the image can be generated by the user terminal 1500. In that case, the game screen display control unit 272 may include control of an object arranged in a virtual three-dimensional space for generating, for example, 3DCG.

The voice reproduction control unit 273 controls to emit a voice (for example, sound effect, BGM, reading aloud by a voice actor, etc.) based on various voice data received from the server system 1100.

The sound generation unit 290 is realized by, for example, a digital signal processor (DSP), a processor such as a voice synthesis IC, an audio codec for playing a voice file, and the like, sound effects related to a game, BGM, various operation sounds, and dialogue reading aloud. It generates sound signals of various sounds such as, and outputs them to the sound output unit 390.

The sound output unit 390 is realized by a device that outputs sound effects, BGM, and the like based on the sound signal input from the sound generation unit 290. The speaker 1510 in FIG. 1 corresponds to this.

The image generation unit 292 is realized by, for example, a processor such as a GPU or a digital signal processor (DSP), a program such as a video signal IC or a video codec, an IC memory for a drawing frame such as a frame buffer, or the like.

Then, the image generation unit 292 generates an image of one game screen in one frame time (for example, 1/60 second) based on various data received from the server system 1100, and images the generated image signal of the game screen. Output to the display unit 392.

The image display unit 392 displays various game images based on the image signal input from the image generation unit 292. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, and a head-mounted display. In this embodiment, the touch panel 1506 of FIG. 1 corresponds to this.

The communication control unit 294 executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394. The communication unit 394 connects to the communication line 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack of a wire communication cable, a control circuit, and the like, and the wireless communication module 1553 of FIG. 1 corresponds to this.

The terminal storage unit 500 stores a system program for realizing various functions for causing the terminal processing unit 200 to control the user terminal 1500 in an integrated manner, a program necessary for game play, various data, and the like. Further, it is used as a work area of the terminal processing unit 200, and temporarily stores the calculation result executed by the terminal processing unit 200 according to various programs, the input data input from the operation input unit 100, and the like. Such a function is realized by, for example, an IC memory such as RAM or ROM, a magnetic disk such as a hard disk, an optical disk such as a CD-ROM or DVD, or the like. The IC memory 1552 and the memory card 1540 mounted on the control board 1550 of FIG. 1 correspond to this.

The terminal storage unit 500 of the present embodiment stores the terminal system program 502 and the game client program 504. Of course, data other than these can be stored as appropriate.

The terminal system program 502 is a program for realizing the basic functions of input / output of the user terminal 1500 as a computer.

The game client program 504 is application software for realizing the function as the user terminal arithmetic unit 270 by being read and executed by the terminal processing unit 200, but has a configuration incorporated as a part of the terminal system program 502. You may. In the present embodiment, it is a copy of the distribution game client program 505 (see FIG. 11) provided by the server system 1100.

The game client program 504 may be a dedicated client program depending on the technical method for realizing an online game, or may be configured by a web browser program, a plug-in that realizes an interactive image display, or the like.

[Explanation of operation]
Next, the processing flow in the server system 1100 will be described. The processing flow described here is realized by the server processing unit 200s executing the server program 503.

26 to 27 are flowcharts for explaining the flow of processing in the server system 1100 of the present embodiment, in which a certain player operates his / her own user terminal 1500 to log in and log out. In the user terminal 1500, it is assumed that the game program of the present embodiment, that is, the game client program 504, is started and started by the execution start operation of the player.

The server system 1100 first executes a login process in response to a request from the user terminal 1500 (step S10). Along with this, play data 700 is created (see FIG. 24). At this point, since the game play itself has not started yet, the game progress control data 710 is not created. The offer display control data 720, the advertisement display control data 722, and the grant notification display control data 724 are also not created at this time. The advertisement viewing history data 730 and the reward acquisition history data 732 are copied to the play data 700 with the advertisement viewing history data 612 and the reward acquisition history data 630 of the player user management data 600. Then, when the login is completed, the server system 1100 executes the reward advertisement process (step S12).

FIG. 28 is a flowchart for explaining the flow of reward advertisement processing in the present embodiment. In the same process, the server system 1100 first determines whether or not the predetermined advertisement display suppression condition is satisfied (step S28).

The "advertisement display suppression condition" is a condition that the advertisement provider or the game operator considers to be an inappropriate situation for displaying the rewarded advertisement. For example, the player's payment medium book data 606 (see FIG. 23) may be referred to to determine whether the player's billing amount in the current unit accounting period has reached a predetermined high reference value. In addition, as an advertisement display deterrent condition, it is possible to set a case where the billing amount satisfies a given small amount condition, a case where the skill of the player reaches a predetermined level, a case where a predetermined game progress is reached, and the like. ..

If the advertisement display suppression condition is satisfied (YES in step S28), the server system 1100 ends the reward advertisement process.

If the advertisement display suppression condition is not satisfied (NO in step S28), the server system 1100 then refers to the advertisement database 514 and selects the advertisement definition data 520 (see FIG. 13) that satisfies the timing condition 524. Search (step S30).

Then, if there is the corresponding advertisement definition data 520 (YES in step S30), one of the corresponding advertisements to be printed is randomly selected (step S32), and the offer display body 10 for the selected advertisement is displayed. Then, the player accepts the operation of approving / rejecting the advertisement display and the operation of selecting the advertisement display size (step S34). Along with this, offer display control data 720 (see FIG. 24) is created in the play data 700. In the standard reward data 555 (see FIG. 16), when numerical values such as the number of grants, the amount of increase, and multiples are determined by a function or the like, they are determined at this timing. If any operation input is not detected within a predetermined time after the offer display body 10 is displayed, it is automatically considered to be rejected.

Here, if the advertisement display is approved (YES in step S36), the server system 1100 cancels the display of the offer display body 10 and deletes the offer display control data 720, and instead selects the offer display control data 720 in step S32. The display of the advertisement display 12 of the advertisement is started (step S38; see FIG. 4). Along with this, advertisement display control data 722 is created in the play data 700, and the sequential update of the viewing degree and the sequential update of the confirmed reward are started.

In the present embodiment, the degree of viewing is the ratio of the elapsed time from the start of display to the required display time of all the advertisements displayed this time.

The confirmed reward refers to the reward definition data 550 (see FIG. 16) indicated by the application reward ID 540 (see FIG. 13) of the advertisement definition data 520 of the advertisement to be displayed. Then, it is determined with reference to the reward change setting data 560 of the definition data. At the start of display, the final reward is initialized with the standard reward data 555. Then, until the advertisement display is completed or the viewing stop operation is input, it is sequentially determined whether or not the reward change setting data 560 is satisfied for each change execution condition 561 (see FIG. 17), and the condition is satisfied. The change of the change content 563 corresponding to the change implementation condition 561 is applied to the final reward. Further, with the start of updating the confirmed reward, the grant notification display control data 724 is prepared in the play data 700, and the grant notification setting data 565 corresponding to the satisfied change execution condition 561 is accumulated, and the grant notification later is given. It is used to display the change reason notification unit 35 of 30. It is also possible to omit the sequential update of the fixed reward.

When the advertisement is viewed to the end after the display of the advertisement display 12 is started (YES in step S50), or when the viewing stop operation input by the player is detected before the advertisement display is completed (YES in step S52). , The server system 1100 ends the advertisement display 12 (step S54).

Then, the server system 1100 determines the privilege (reward) related to the viewing of the advertisement this time (step S56). In the present embodiment, since the confirmation rewards are sequentially updated in step S38, the confirmation reward information may be read from the advertisement display control data 722. When the sequential update of the final reward is omitted, the standard reward data 555 is changed and determined by changing the change content 563 corresponding to the changed execution condition 561 that is satisfied in the step.

Next, the server system 1100 grants and controls the determined reward to the player (step S58). Along with this, new reward acquisition history data 732 (see FIG. 24) is created in the play data 700.
Next, the server system 1100 displays the grant notification 30 (step S60), and ends the reward advertisement process.

Returning to FIG. 26, the server system 1100 then displays the menu on the user terminal 1500 (step S70). The contents of the menu display can be set as appropriate, but in this embodiment, "online shopping use", "friend management", "equipment change / item management (of player character)", "play start", and "logout" are included. Of course, in addition to this, for example, "chat with a friend" may be added as appropriate.

When the selection operation of "use of online shopping" is detected on the menu screen (YES in step S80), the server system 1100 executes the online shopping process for realizing online shopping (step S82) and executes the reward advertisement process. (Step S84). The reward advertisement process in step S84 may be performed before the online shopping process in step S82.

Further, when the selection operation of "friend management" is detected on the menu screen (YES in step S90), the server system 1100 executes the friend management process for registering or deleting friends (step S92), and rewards advertisement processing. Is executed (step S94). The reward advertisement process in step S94 may be performed before the online shopping process in step S92.

Further, when the selection operation of "equipment change / item management" is detected on the menu screen (YES in step S100), the server system 1100 manages various operations such as equipment change of the player character, selection of items, consolidation, synthesis, and the like. The equipment change / item management process for realizing the above is executed (step S102), and the reward advertisement process is executed (step S104). The reward advertisement process in step S104 may be performed before the equipment change / item management process in step S102.

Moving to FIG. 27, when the selection operation of "play start" is detected on the menu screen (YES in step S110), the server system 1100 starts the game progress control for realizing the game play main body using the player character (YES in step S110). Step S112), until the end of the play (NO in step S116), the reward advertisement process is repeatedly executed (step S114).

When the play is completed (YES in step S116), the server system 1100 updates the save data 620 (see FIG. 23), the advertisement viewing history data 612, and the reward acquisition history data 630 in the player user management data 600. (Step S118). The advertisement viewing history data 612 and the reward acquisition history data 630 are updated based on the advertisement viewing history data 730 and the reward acquisition history data 732 of the play data 700.

Then, the server system 1100 executes the reward advertisement processing (step S120).

When the "logout" selection operation is detected on the menu screen (YES in step S122), the server system 1100 executes the logout process of the player (step S124), and ends a series of processes related to the player.

As described above, according to the present embodiment, the content of the advertisement viewing privilege (reward) given to the player can be changed according to various factors. That is, the situation at the timing of the advertisement offer (substantially the same as the timing of displaying the advertisement), how much the advertisement was viewed during the completion of viewing, how the game was played in the past, and what kind of charges were made in the past. It can be changed according to the situation. Therefore, even if the same advertisement is displayed, the content of the privilege (reward) finally given to the player will change depending on the situation at that time and the situation up to that point, so give an incentive to watch the rewarded advertisement. Can be done.

Also, the timing of the advertisement offer is not fixed or randomly determined, but it is determined so that the timing is suitable for the content of the advertisement and the player can also pay attention to the gameplay, so that the advertising effect can be improved. It can be increased more than before.

[Second Embodiment]
Next, a second embodiment to which the present invention is applied will be described.
This embodiment is basically realized in the same manner as the first embodiment, except that the processing subject of the game management is the user terminal 1500. Hereinafter, the differences from the first embodiment will be mainly described, and the same reference numerals will be given to the same components as those of the first embodiment, and the description thereof will be omitted.

FIG. 29 is a functional block diagram showing a functional configuration example of the user terminal 1500B according to the present embodiment. The user terminal 1500B of the present embodiment is a computer system in which the game screen display control unit 272 and the voice reproduction control unit 273 are omitted, and the game management unit 220 is provided instead. That is, in the present embodiment, the user terminal 1500B does not acquire the data for displaying the image of the game screen or the data for reproducing the sound from the server system 1100, but performs the arithmetic processing related to the game management by itself. Execute, control the progress of the game, generate images of game screens and advertisements, and control the sound reproduction.

FIG. 30 is a diagram showing an example of programs and data stored in the terminal storage unit 500 of the user terminal 1500B of the present embodiment. The terminal storage unit 500 of the present embodiment stores the terminal system program 502 and the game program 506. Then, as the game management unit 220 is processed by the user terminal 1500B, the game initial setting data 510, the category relevance degree definition data 512, the advertisement database 514, the reward definition data 550, and the play data 700 are added. , It is stored in the terminal storage unit 500.

The game program 506 is a program for realizing the user terminal calculation unit 270 and the game management unit 220 of the present embodiment in the terminal processing unit 200.

The processing flow in the present embodiment is basically the same as the processing flow of the server system 1100 in the first embodiment (see FIGS. 26 to 28), and the game management unit 220 is executed by the user terminal 1500B. Therefore, the execution subject of each step may be appropriately read as the user terminal 1500B. When the user terminal 1500B executes a process that requires reference / change of the user management data 600, the server system 1100 is appropriately requested to provide necessary data, collation, etc., or the process itself is requested. It shall be dealt with.

According to this embodiment, the same effect as that of the first embodiment can be obtained. It should be noted that the user terminal 1500B may not be responsible for all of the game management unit 220, but may be configured to be responsible for a part of the game management unit 220.

[Modification example]
Although the embodiments to which the present invention is applied have been described above, the embodiments to which the present invention can be applied are not limited to the above-described embodiments, and constituent elements can be added, omitted, or changed as appropriate.

[Part 1]
For example, in the first embodiment, an example in which the entire game system is realized by a client-server type system is given, but the present invention is not limited to this. For example, in the case of a competitive game, a plurality of user terminals 1500 may be realized in a computer system capable of peer-to-peer (P2P) connection. Specifically, after the matching result data is provided to the user terminal 1500 matched by the server system 1100, the P2P connection is realized again between the user terminals. Then, any user terminal 1500 is made to take on the function of the game management unit 220. Alternatively, a configuration may be configured in which a plurality of user terminals 1500 share and share these functions.

[Part 2]
Further, in the above embodiment, the system including the server system 1100 and the plurality of user terminals 1500 is illustrated, but the same can be applied to a game system including a single computer. For example, one game device may be used.

Specifically, FIG. 31 is an external front view showing a configuration example of an arcade game machine 1300 to which the present invention is applied. The commercial game device 1300 includes a joystick 1302, a button switch 1304, and a touch panel 1306 that functions as an image display device and a contact position input device as operation input means for the player to input operations to the housing body 1301. Further, the housing body 1301 includes a speaker 1310, a player photographing camera 1320, a deposit device 1330, a medium reading device 1344 capable of reading and writing data from the electronic payment medium 6, and a control board 1350. ..

The control board 1350 includes a CPU 1351, various microprocessors such as GPU and DSP, various IC memories 1352 such as VRAM, RAM, and ROM, a communication device module 1353 for communication connection to the communication line 9, and an I / F controller 1357. (Interface controller) etc. are installed.

The I / F controller 1357 includes, for example, 1) a driver circuit of the touch panel 1306, 2) a circuit for receiving signals from the joystick 1302 and the button switch 1304, 3) an output amplifier circuit for outputting an audio signal to the speaker 1310, and 4). It is equipped with a circuit for reading image data captured from the player photographing camera 1320, 5) a signal input / output circuit for a deposit device 1330 and a medium reading device 1344, and the like.

Each element mounted on the control board 1350 is electrically connected via a bus circuit or the like, and is connected so as to be able to read / write data and transmit / receive signals. A part or all of the control board 1350 may be realized by ASIC, FPGA, or SoC.

The control board 1350 executes a game program to execute arithmetic processing, and controls each part of the commercial game device 1300 in response to operation input from the joystick 1302, the button switch 1304, and the touch panel 1306 to enable game play. .. It is assumed that the arcade game machine 1300 stores necessary programs and various setting data in advance in the IC memory 1352, but it may be configured to be downloaded from an external device each time it is started.

Under the control of the control board 1350, the commercial game device 1300 sequentially transmits the result of the operation input via the joystick 1302, the touch panel 1306, etc. to the server system 1100, while transmitting various data for playing the game to the server system 1100. Receive from. Then, an image of the game screen is generated and displayed on the touch panel 1306, and sound signals of sound effects and operation sounds are generated and emitted from the speaker 1310. That is, the player can enjoy the game play by operating the joystick 1302 or the like while watching the game screen displayed on the touch panel 1306 and listening to the game sound flowing from the speaker 1310.

Then, in the configuration, the functions of the server system 1100 and the user terminal 1500 in the first embodiment are realized by one of the arcade game machines 1300.
Of course, the user management data 600 is stored in the server system 1100 as in the first and second embodiments, and when the arcade game machine 1300 is required, the server system 1100 is requested to acquire the data each time. It may be configured to be updated or updated.

[Part 3]
In the above embodiment, only one advertisement is offered at one advertisement offer timing, but a plurality of advertisement offers can be provided.
Specifically, as in the reward advertisement process B of FIG. 32, step S32 (see FIG. 28) of selecting any one of the advertisements satisfying the timing condition 524 is omitted. Then, the loop A can be executed for each advertisement satisfying the timing condition 524 (steps S33 to S62).

In this case, the player can freely select and watch the advertisement that he / she wants to see. In addition, from the standpoint of the advertiser, it will be possible to select an advertisement of a preferable length according to the mood and situation of the player. That is, the advertiser prepares a plurality of video advertisements of the same product but different viewing times (for example, 15 seconds and 90 seconds), sets different standard rewards for each, and sets the same timing condition 524. If set, it will be possible for the player to select and watch an advertisement with a desired viewing time even at the same timing of the advertisement offer, and the probability that the advertisement will be viewed will increase.

[Part 4]
In the above embodiment, the content of the standard reward is uniquely set for each advertisement, but it can be configured so that the player can select it.

Specifically, as shown in FIG. 33, the cumulative viewing time point 613 is automatically updated every time the advertisement viewing history data 612 is added. The points are the accumulated time of the time when the player has viewed the advertisement in the past, or the points converted based on the accumulated time.

Then, as shown in FIG. 34, a plurality of standard reward option definition data 554 are prepared in the reward definition data 550. The definition data includes standard reward data 555, selectable condition 556, and scheduled reward notification content 557, and the contents of the standard reward data 555 are different from each other, and the selectable condition 556 is set to be different. There is.

Selectable condition 556 is a condition related to the player's past advertisement viewing history. For example, conditions can be described by the consumption of cumulative viewing time points 613, the number of viewed advertisements among the advertisements listed in the target advertisement ID list 552, the ratio of viewed advertisements, and the like. In the illustrated example, the AND condition of these two elements is illustrated, but it may be an OR condition.

The higher the degree of difficulty in achieving the selectable condition 556 (for example, "100% of the advertisements listed in the target advertisement ID list 552" as shown in FIG. 34), the higher the content of the standard reward. It is suitable as a value.
For example, it is preferable that the content of the standard reward of the selectable condition 556 having a relatively high degree of difficulty in achievement is the content of a plurality or all of the contents of the standard reward of the selectable condition 556 having a relatively low degree of difficulty in achievement.

Then, as shown in FIG. 35, the point usage amount designation unit 16 of the cumulative viewing time point 613 is added to the offer display body 10. Standard reward option definition data 554 in which the selectable condition 556 including the specified usage amount is satisfied, including the acceptance of the usage amount designation operation specified by the point usage amount designation unit 16 in step S34 (see FIG. 28). It is sufficient to include the control of selecting one and switching the display of the scheduled reward notification content 557. Naturally, the content of the standard reward determined in the step shall be in accordance with the standard reward data 555 of the matching standard reward option definition data 554.

[Part 5]
Furthermore, the content of the standard reward is set to be particularly high when the content of the standard reward is accompanied by a lottery (for example, the grant / deferral of the standard reward itself is won or lost, and the ability parameter value of the character as the standard reward wins the lottery. Etc.) can be set.
In that case, for example, based on the first embodiment, as shown in FIG. 36, the grant probability setting unit 248 is provided. Then, in step S34, the grant probability setting unit 248 sets the winning probability (in other words, the probability of granting the privilege to the player) variably according to the viewing time and / or the number of viewings of the advertisement. The lottery process may be performed based on the set winning probability to determine the standard reward. Of course, the same can be applied to the second embodiment.

It is preferable that the winning probability is set so that the standard reward of the selectable condition 556, which has a relatively high degree of difficulty in achievement, has a higher winning probability (probability of being advantageous to the player). Of course, the reverse is also possible.

10 ... Offer display 11 ... Scheduled advertisement notification unit 13 ... Scheduled reward notification unit 14 ... Reward 15 ... Advertisement display size selection unit 17 ... Rejection operation input icon 19 ... Approval operation input icon 20 ... Advertisement display 21 ... Advertisement body 23 ... Viewing Degree gauge 26 ... Confirmed reward notification unit 27 ... Viewing stop operation icon 30 ... Grant notification 31 ... Standard reward notification control unit 33 ... Change reward notification control unit 35 ... Change reason notification control unit 200s ... Server processing unit 202 ... User management unit 210 … Online shopping management unit 220… Game management unit 230… Advertisement display control unit 232… Advertisement setting unit 234… Offer control unit 236… Advertisement cancellation control unit 240… Bonus setting unit 242… Standard privilege setting unit 244… Change unit 250… Benefits Granting unit 252 ... Change content notification control unit 254 ... Change reason notification control unit 256 ... Viewing degree and confirmation reward notification control unit 258 ... Advertisement display suppression control unit 500s ... Server storage unit 503 ... Server program 504 ... Game client program 506 ... Game Program 509 ... Online product definition data 510 ... Game initialization data 512 ... Category relevance degree definition data 514 ... Advertisement database 520 ... Advertisement definition data 522 ... Advertisement category 524 ... Timing condition 526 ... Advertisement offer data 530 ... Advertisement execution data 540 ... Applicable Rewards ID
550 ... Rewards definition data 555 ... Standard reward data 560 ... Rewards change setting data 561 ... Change implementation conditions 563 ... Changes 565 ... Grant notification setting data 600 ... User management data 601 ... User account 606 ... Payment medium book data 608 ... Access history Data 610 ... Friend registration list 612 ... Advertisement viewing history data 614 ... Billing category ranking data 620 ... Save data 626 ... Owned item data 630 ... Rewards acquisition history data 700 ... Play data 701 ... Player account 710 ... Game progress control data 720 ... Offer Display control data 722 ... Advertisement display control data 724 ... Grant notification display control data 730 ... Advertisement viewing history data 732 ... Rewards acquisition history data 1000 ... Game system 1100 ... Server system 1150 ... Control board 1300 ... Commercial game device 1350 ... Control board 1500 ... User terminal 1550 ... Control board

Claims (10)

A computer system that controls the display of a given advertisement in a game.
A user data management means for managing user data including billing history information related to the game of the player, and
An advertisement display control means for performing display control for causing the player to view the given advertisement in the game when the charge history of the player satisfies a given charge history condition.
A privilege setting means for variably setting the privilege for viewing the advertisement of the player by the display control of the advertisement display control means based on the billing history of the player even if the advertisement is the same.
A privilege granting means for granting the privilege to the player,
Computer system with. A computer system that controls the display of a given advertisement in a game.
A user data management means for managing user data including play history information related to the game of the player, and
In the game, when the play history of the player satisfies a given play history condition based on any of a given cumulative play time condition, a given cumulative number of plays condition, and a given play frequency condition. An advertisement display control means that controls display for the player to view the given advertisement, and
A privilege setting means for variably setting the privilege for viewing the advertisement of the player by the display control of the advertisement display control means based on the play history of the player even if the advertisement is the same.
A privilege granting means for granting the privilege to the player,
Computer system with. The privilege setting means
A standard benefit setting means for setting a standard benefit for viewing an advertisement of a given advertisement, and
A change means for changing the standard benefits and setting the benefits to be finally granted, and
Have,
The computer system according to claim 1 or 2. Change content notification control means for notifying the change content by the change means,
The computer system according to claim 3 , further comprising. Change reason notification control means for notifying the reason for change by the change means,
The computer system according to claim 3 or 4 , further comprising. Wherein after the start of the display control by the ad display control means, the advertisement display stop control for stop makes controlling the display control by the ad display control means before the completion of the display of a given ad based on the viewing stop operation of the player means,
Further prepare
The changing means sets a privilege to be finally given according to the viewing degree of the given advertisement after the display control by the advertisement display controlling means.
The computer system according to any one of claims 3 to 5. A means for displaying and controlling a display indicating the current viewing degree and a privilege given when the viewing stop operation is performed.
The computer system according to claim 6 , further comprising. An offer control means that offers viewing of the given advertisement that presents the standard benefit,
When the player's approval operation for the offer is performed, the display control of the given advertisement is started.
The computer system according to any one of claims 3 to 7. The server system, which is the computer system according to any one of claims 1 to 8,
A user terminal for operation input by the player and
A game system that is connected so that it can communicate. A game device that is a computer system according to any one of claims 1 to 8 , further comprising an operation input unit for inputting operations by the player.

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