JP6413175B2 - Management device, terminal device, management system, control method, and program - Google Patents

Description

  The present invention relates to a management device, a terminal device, a management system, a control method, and a program.

  When an advertisement (banner advertisement, etc.) of another application is displayed on the screen (for example, game screen) of the application used on the user terminal, and the advertisement is selected and the other application is used, the user There is a system in which a reward is given to a user who uses a terminal.

  For example, Patent Literature 1 discloses a system that gives a reward to a user who downloads and starts an application from an advertisement posting site. According to such a system, it is possible to give an opportunity to introduce an application that has been advertised for the purpose of acquiring a reward.

JP 2014-21717 A

  However, even if a system that rewards a user based on the introduction of an application that has been advertised is employed, for example, a user who does not find the reward rewarded may not be interested in the advertisement. Therefore, for users who are not interested in advertisements, there are cases where it is not possible to link to the introduction of applications that are advertised.

  An aspect of some aspects of the present invention is to provide a management device, a terminal device, a management system, a control method, and a program that can make a user interested in an advertisement related to introduction of an application. To do.

  Another object of the present invention is to provide a management device, a terminal device, a management system, a control method, and a program that can achieve the effects described in the embodiments described later. .

  In order to solve the above-described problem, according to one aspect of the present invention, by receiving a request from an application executed by a terminal device, notification information of a target application to be notified to a user who uses the terminal device A remittance processing unit that provides remuneration to the user based on the satisfaction of the remuneration conditions for introduction of the target application, and the previous request. A reward changing unit that changes a reward to be given to the user based on the current request when the target application is not executed by the terminal device after receiving the current request after receiving the request. It is a management device.

  Further, according to one aspect of the present invention, based on an application executed by the own terminal device, a request unit that requests application management information to the management device, and the own terminal device is used in response to a request from the request unit. An output unit that obtains notification information of a target application to be notified to the user from the management device and outputs the information, until the output unit makes the current request after making the previous request If the target application is not executed by the own terminal device, the notification information corresponding to the change in the reward given to the user based on the current request is acquired from the management device and output. The terminal device.

  Further, according to one aspect of the present invention, a request unit that requests application notification information based on an application executed by a terminal device, and a user who uses the terminal device in response to a request from the request unit An output unit that acquires and outputs notification information of a target application to be notified, and a reward grant processing unit that grants a reward to the user based on the condition for reward granting for the introduction of the target application being satisfied, A reward for changing a reward to be given to the user based on the current request when the target application is not executed by the terminal device from the previous request to the current request. And a change unit.

  One embodiment of the present invention is a control method for a management apparatus, which receives a request from an application executed by a terminal apparatus, and thereby provides a target application to be notified to a user who uses the terminal apparatus. A step of transmitting notification information to the terminal device, a step of granting a reward to the user based on satisfying a condition for granting a reward for the introduction of the target application, and receiving the previous request And the step of changing the reward to be given to the user based on the current request when the target application is not executed by the terminal device until the current request is received. .

  Further, one aspect of the present invention is a method for controlling a terminal device, a request step for requesting notification information of an application to a management device based on an application executed by the terminal device, and in response to the request, An output step of obtaining and outputting notification information of a target application to be notified to a user who uses the terminal device, and in the output step, the current request is made after making the previous request. If the target application has not been executed by the own terminal device by the time, the notification information corresponding to the change in the reward given to the user based on the current request is obtained from the management device. This is a control method to output.

  Another aspect of the present invention is a control method for a management system, the step of requesting notification information of an application based on an application executed by the terminal device, and using the terminal device in response to the request Obtaining and outputting notification information of a target application to be notified to a user, and providing a reward to the user based on satisfying a condition for granting a reward for introduction of the target application And when the target application is not executed by the terminal device from the previous request to the current request, the reward to be given to the user is changed based on the current request. And a control method including steps.

  In addition, according to one aspect of the present invention, the computer serving as the management device receives a request from an application executed by the terminal device, whereby the notification information of the target application to be notified to the user who uses the terminal device To the terminal device, the step of granting a reward to the user based on satisfying the condition for granting the reward for the introduction of the target application, and the current time after receiving the previous request And changing the reward to be given to the user based on the current request when the target application is not executed by the terminal device until the request is received. .

  Further, according to one aspect of the present invention, there is provided a step of requesting application management information to a management device based on an application executed by the terminal device to a computer as a terminal device, and the terminal device according to the request Get and output notification information of the target application to be notified to the user who uses the application, and the target application is executed by the own terminal device from the previous request to the current request. If not, a program for executing the step of obtaining and outputting notification information corresponding to the change in the reward given to the user based on the current request from the management device. .

  One embodiment of the present invention is a program incorporated in an application program installed in a terminal device, and requests the computer for notification information of the application based on the application executed by the terminal device. And, in response to the request, obtains and outputs notification information of a target application to be notified to a user who uses the terminal device, and requests the current request after making the previous request. If the target application has not been executed by the own terminal device by the time, the notification information corresponding to the change in the reward given to the user based on the current request is obtained from the management device. And a step for executing the output step.

  One embodiment of the present invention includes a step of requesting notification information of an application based on an application executed by a terminal device to a computer included in the management system, and a user who uses the terminal device in response to the request Obtaining and outputting notification information of a target application to be notified, and granting a reward to the user based on satisfying a condition for granting reward for introduction of the target application; Changing the reward to be given to the user based on the current request when the target application is not executed by the terminal device from the previous request to the current request. , Is a program for executing.

  As described above, according to some aspects of the present invention, it is possible to make the user interested in the advertisement related to the introduction of the application.

It is explanatory drawing explaining the outline | summary of the advertising system by 1st Embodiment. It is a schematic structure figure showing an example of composition of an advertising system by a 1st embodiment. It is a schematic block diagram which shows an example of the hardware constitutions of the user terminal by 1st Embodiment. It is a schematic block diagram which shows an example of the hardware constitutions of the advertisement server by 1st Embodiment. It is a schematic block diagram which shows an example of a function structure of the user terminal by 1st Embodiment. It is a schematic block diagram which shows an example of a function structure of the advertisement server by 1st Embodiment. It is a figure which shows an example of the application information table by 1st Embodiment. It is a figure which shows an example of the reward table by 1st Embodiment. It is a figure which shows an example of the reward change presence / absence management table by 1st Embodiment. It is a figure which shows an example of the installation information management table by 1st Embodiment. It is a figure which shows an example of the advertisement request log | history table by 1st Embodiment. It is a figure which shows an example of the customer information management table by 1st Embodiment. It is a flowchart which shows an example of the advertisement display process by 1st Embodiment. It is a flowchart which shows an example of the advertisement production | generation process by 1st Embodiment. It is a figure which shows the example of a display of the reward advertisement by 1st Embodiment. It is a figure which shows another example of the example of a display of the reward advertisement by 1st Embodiment. It is a figure which shows the example of a display of the reward advertisement by the modification of 1st Embodiment. It is a flowchart which shows an example of the reward provision process by 1st Embodiment. It is a flowchart which shows another example of the reward provision process by 1st Embodiment. It is a schematic block diagram which shows an example of a function structure of the advertisement server by 2nd Embodiment. It is a figure which shows an example of the reward table by 2nd Embodiment. It is a figure which shows an example of the reward change presence / absence management table by 2nd Embodiment. It is a figure which shows an example of the advertisement request log | history table by 2nd Embodiment. It is a figure which shows the example of a display of the reward advertisement by 2nd Embodiment.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
[First embodiment]
A first embodiment of the present invention will be described.

[1. Overview of advertising system)
First, the outline of the advertising system according to the present embodiment will be described.
Select an advertisement of another application displayed on a usage screen (for example, a game screen or a chat screen) of an application (hereinafter, simply referred to as “application”) that the user is using. When an application is introduced, there is a mechanism in which a reward is given to the user. Here, an application displaying an advertisement is also referred to as an “advertisement application”, and an application posted in the advertisement is also referred to as an “advertiser application”. The advertisement displayed on the usage screen can be operated by the user by a touch operation or a click operation, and the fact that the advertisement is operated is said to be “selected advertisement”. When an advertisement is selected, for example, the site moves to an app store site where the advertiser application can be downloaded.

  For example, the above-described reward is a reward that can be used in an advertisement posting application, and an item that can be used in the game if the advertisement posting application is a game. That is, by giving the user a reward for the advertising printing application, the willingness to introduce the advertiser application can be increased. In this way, an advertisement that is rewarded when an advertiser application is introduced due to an advertisement displayed on the use screen of the advertisement posting application is referred to as a “reward advertisement”. The advertisement system according to this embodiment is a system that controls the display of reward advertisements. In the following description, the reward advertisement may be simply referred to as “advertisement”. Here, introducing the advertiser application means installing an application that is not installed on the user terminal, or updating an old version application installed on the user terminal to a new version application (re-installing a new version application). Installation).

  FIG. 1 is an explanatory diagram for explaining the outline of the advertising system according to the present embodiment. In this figure, the reward advertisement AD1 corresponding to the advertiser application is displayed by the application X indicating the advertisement posting application executed by the user terminal 10, and when it is determined that the reward advertisement AD1 has been ignored, it is displayed thereafter. The reward advertisement AD2 to be shown indicates that the reward is changed. Here, the reward advertisement is ignored, for example, when the reward advertisement is displayed based on a predetermined operation of the user, and the user can select a new reward advertisement without selecting the displayed reward advertisement. This is a case where there is a predetermined operation for displaying.

  In the reward advertisement AD1 shown in this figure, “app A” indicating the name of the advertiser application and “reward α1” given in the application X when the application A is introduced into the user terminal 10 based on the reward advertisement AD1. And are displayed. On the other hand, in the reward advertisement AD2, “app A” indicating the name of the advertiser application is displayed in the same manner, but “reward α2” changed from the reward α1 is displayed. In addition, as the reward advertisement AD2 when the reward is changed, the changed “reward α2” is not displayed, and the changed content such as “reward up” or “reward opportunity” is not directly displayed. You may do it. Furthermore, a display that does not clearly convey that the reward itself is changed, such as “Now is a chance”, may be used. That is, it may be an expression that attracts the interest of the user who has seen the rewarded advertisement AD2.

  For example, when the application to which the reward is given is a game, the reward is an item that can be used by the user in the game. The change of the reward is any one of a change of a reward grant destination, a change of reward contents (for example, an item), a change of the number of reward contents, or a combination thereof. The change of the reward grant destination is, for example, that the reward content is changed from that of the advertising printing application to that of the advertiser application. Generally, when the reward grant destination is changed, the reward content is also changed accordingly. The change of reward content is, for example, changing an item (reward α1) that can be used by the user in the same game to another item (reward α2). The change in the number of reward contents means that the reward contents are the same and the number is changed. Of course, both the reward contents and the number may be changed. Typically, the reward α2 is desirably a reward having a higher value than the reward α1 (for example, an item having a higher value). For example, the reward α1 is an item that is generally easily available (for example, a normal card) among the items used in the application X, and the value that the reward α2 cannot be easily obtained among the items used in the application X. It is good also as a high item (for example, rare card). Note that it may be difficult to compare the value between the item before the change (reward α1) and the item after the change (reward α2), as in the case of changing the reward grant destination.

  For example, the reward advertisement is ignored because the user is not interested in the reward displayed in the reward advertisement. Therefore, in the advertising system according to the present embodiment, when the rewarded advertisement is displayed next time, when it is determined that the rewarded advertisement is ignored, the reward is changed to, for example, a rewarded reward advertisement with higher value. As described above, according to the present embodiment, for the user who once displayed the reward advertisement but did not show interest, the reward is changed when the reward advertisement is displayed next time. It is possible to make the user who has not indicated the interest in the advertisement related to the introduction of the application. Moreover, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts a user's interest can be displayed.

  On the other hand, when the user selects the reward advertisement AD1 and introduces the application A (advertiser application), the reward α1 displayed in the reward advertisement AD1 is given to the application X so that the user can use it.

  Here, it can be said that the user using the application X (advertising application) selects and introduces the app A (advertiser application) and sends the user of the advertising application to the advertiser application. . Therefore, when the application A is selected, the selected application A becomes an application on the side to which the customer is sent (hereinafter also referred to as “customer destination application”). On the other hand, the application X (advertisement printing application) is an application for sending customers (hereinafter also referred to as “customer application”).

  Each application can be either a customer-source application or a customer-destination application, so that applications can send customers to each other. For example, when a customer is sent from a customer-source application to a customer-destination application, the customer-destination application is a customer-source application that displays a rewarded advertisement of another application that has not yet been introduced to the user terminal. Can be.

[2. Configuration example of advertising system 1]
Next, the configuration of the advertising system according to the present embodiment will be described in detail with reference to FIG. FIG. 2 is a schematic configuration diagram illustrating an example of a configuration of the advertisement system 1 according to the present embodiment. The advertising system 1 includes a plurality of user terminals 10-n (n is a positive integer; user terminals 10-1, user terminals 10-2,...) And a plurality of application servers 30-m (m is a positive number). An integer including an application server 30-1, an application server 30-2,...) And an advertisement server 50, which are connected via a network N so as to be communicable. Each of the plurality of user terminals 10-n is connected to an external application store 70 via the network N. Here, since the plurality of user terminals 10-n have the same configuration, the description of “−1”, “−2”, etc. will be omitted and described as the user terminal 10 unless otherwise distinguished. Further, since the plurality of application servers 30-m have the same configuration, the description of “−1”, “−2”, etc. will be omitted and described as the application server 30 unless otherwise distinguished.

  The user terminal 10 is a terminal device used by a user. For example, a mobile phone, a smartphone, a tablet terminal, a personal computer, a game machine with a communication function, or the like is used. Here, the user terminal 10 will be described as a smartphone.

  The network N is, for example, a mobile phone network, a PHS (Personal Handy-phone System) network, a VPN (Virtual Private Network) network, a dedicated communication network, a WAN (Wide Area Network), a LAN (Local Area Network), or a PSTN (Public Switched Telephone Network (Public Switched Telephone Network), etc., or a combination thereof.

  The application server 30 is a server device corresponding to an application executed by the user terminal 10. Here, the application server 30-1 is a server device corresponding to the application X. The application server 30-2 is a server device corresponding to the application A. For example, when the application X introduced into the user terminal 10 is a game, the application server 30-1 acquires user information corresponding to the user who plays the game of the application X from the user terminal 10 or is playing a game. For example, information necessary for the transmission is transmitted to the user terminal 10.

  The application introduced into the user terminal 10 may be, for example, a native type application, a cloud type application, or a web type application. The native-type application refers to an application in which the user terminal 10 performs processing related to the application (for example, game processing) based on the installed program when the application program is installed in the user terminal 10. In addition, a cloud type or web type application means that even if an application program (all or a part) is not installed in the user terminal 10, the application server 30 performs processing related to the application (for example, game processing). An application that can be used by accessing the application server 30 from the user terminal 10.

  Here, an application introduced into the user terminal 10 will be described as a native type application. In other words, the introduction of the application to the user terminal 10 means, for example, that the application is activated (initial activation) for the first time after being installed in the user terminal 10, that is, the application is executed by the user terminal 10. For example, “application X” indicated by reference numeral 1010 is installed in the user terminal 10 (see the user terminal 10-1). In the following description, “application X” is simply described without reference numeral 1010.

  The application corresponding to the advertising system 1 according to the present embodiment incorporates a program (hereinafter referred to as “SDK (Software Development Kit)”) corresponding to processing performed in the advertising system 1. In the illustrated example, “SDK” indicated by reference numeral 1020 is incorporated in the application X. In the following description, “SDK” is simply described without reference numeral 1020. This SDK is composed of, for example, a collection of APIs (Application Programming Interfaces) for mediating between an application installed in the user terminal 10 and the advertisement server 50. Here, since each application can be a customer-source application or a customer-destination application, both the SDK incorporated in the customer-source application and the SDK incorporated in the customer-destination application are used as the customer-source application. It is the structure provided with both the function as an application and the function as a customer's destination application.

  Among the applications corresponding to the advertising system 1, there may be applications that do not become advertiser applications. An application that does not become an advertiser application may incorporate an SDK that has only a function as a customer source application, or has both a function as a customer source application and a function as a customer destination application. The SDK may be incorporated so that the function as a customer destination application is prohibited. For example, an application that is determined to end service provision by an application and does not need to be sent to a customer may not have a function as a customer destination application.

  Further, among the applications corresponding to the advertising system 1, there may be an application that does not become an advertising printing application. An application that does not become an advertising application may include an SDK that only has a function as a customer destination application, or has both a function as a customer source application and a function as a customer destination application. The SDK may be incorporated so that the function as a customer source application is prohibited. For example, an application that has just started providing services by an application and does not allow customers to be sent from the application may not have a function as a customer-source application.

  As described above, the advertisement server 50 is configured so that the processing performed in the advertisement system 1 is performed via the SDK incorporated in the application. Therefore, the advertisement system 1 can be easily configured by configuring the SDK as an application that can be incorporated. It can be set as the application corresponding to. Note that an application in which SDK is preinstalled may be provided so as to be downloadable, or an SDK that can be incorporated later into an installed application may be provided.

  The advertisement server 50 is a management device that manages the process of distributing the reward advertisement based on the request from the advertisement posting application of the user terminal 10 in the advertisement system 1 according to the present embodiment. Specifically, the advertisement server 50 manages advertisement information of applications that are compatible with the advertisement system 1. Advertising information is information used for reward advertising. Further, when the advertisement server 50 determines that the reward advertisement delivered to the user terminal 10 is ignored by the user, the advertisement server 50 changes the reward of the reward advertisement delivered to the user.

  The application store 70 is a server device that provides an online store from which applications that can be installed on the user terminal 10 can be downloaded. The user downloads and installs the purchased application to his / her user terminal 10 by connecting to the app store 70 from his / her user terminal 10 via the network N and purchasing a desired application for a fee or free of charge. Can do.

[3. Hardware configuration example of user terminal 10]
Next, the hardware configuration of the user terminal 10 will be described with reference to FIG.
FIG. 3 is a schematic configuration diagram illustrating an example of a hardware configuration of the user terminal 10 according to the present embodiment. As shown in this figure, the user terminal 10 includes an input unit 11, a display unit 12, a terminal communication unit 13, a terminal storage unit 14, and a terminal control unit 15.

  The input unit 11 is an input device that receives a user operation input in accordance with a user operation. For example, a keyboard, a button, a touch panel, a mouse, a microphone, or the like can be applied to the input unit 11.

  The display unit 12 is a display device that displays an application usage screen. For example, an LCD (Liquid Crystal Display), an organic EL (Electro Luminescence) display, or the like is applicable. The application usage screen is displayed using part or all of the display area of the display unit 12. That is, when the display area of the display unit 12 is wide, a plurality of application usage screens may be displayed. Information such as images and characters is displayed on the application usage screen. In addition, a reward advertisement advertisement screen is displayed in part or all of the display area of the display unit 12. Note that screens such as the application usage screen and reward advertisement advertising screen are also referred to as “pages” or “windows”. The input unit 11 and the display unit 12 can be applied as a touch panel that is configured integrally and receives an operation input from a user.

The terminal communication unit 13 communicates with the advertisement server 50, the application server 30, or the application store 70 via the network N.
The terminal storage unit 14 is configured using a recording medium such as a RAM (Random Access Memory), a ROM (Read Only Memory), a flash ROM, an HDD (Hard Disk Drive), or a combination thereof, and includes the units included in the user terminal 10. A control program (for example, an OS (Operating System) for causing the terminal control unit 15 to perform basic operations), an installed application program, various information, and the like are stored. The terminal storage unit 14 has a shared area (hereinafter referred to as “inter-application shared area”) that can be accessed from each application installed in the user terminal 10.

  The terminal control unit 15 includes an information processing device such as a CPU (Central Processing Unit) that functions as a control center of the user terminal 10 and controls each unit included in the user terminal 10. For example, the terminal control unit 15 executes basic operation processing based on the OS stored in the terminal storage unit 14 and also executes processing based on the installed application program. In addition, the terminal control unit 15 performs processing for executing functions of various applications (such as a web browser and an application that displays a store page of an online store provided by the application store 70) that can operate on the OS via the OS. Do.

[4. Hardware configuration example of advertisement server 50]
Next, the hardware configuration of the advertisement server 50 will be described with reference to FIG.
FIG. 4 is a schematic configuration diagram illustrating an example of a hardware configuration of the advertisement server 50 according to the present embodiment. The advertisement server 50 includes a server communication unit 51, a server storage unit 52, and a server control unit 53. The server communication unit 51 communicates with the user terminal 10, the application server 30, or the application store 70 via the network N.

  The server storage unit 52 is configured using a recording medium such as a RAM (Random Access Memory), a ROM (Read Only Memory), a flash ROM, an HDD (Hard Disk Drive), or a combination thereof, and stores various types of information. The server storage unit 52 may be an external storage device connected to the outside. For example, the server storage unit 52 is a program for controlling each unit included in the advertisement server 50 (for example, an OS (Operating System) for causing the server control unit 53 to perform basic operations) and an advertisement control process. Various information such as advertisement control program, application advertisement information and customer information acquired from the user terminal 10 is stored.

  The server control unit 53 includes an information processing device such as a CPU (Central Processing Unit) that functions as a control center of the advertisement server 50, and controls each unit included in the advertisement server 50. For example, the server control unit 53 executes basic operation processing based on the OS stored in the server storage unit 52 and also executes advertisement control processing based on the advertisement control program.

  Note that the hardware configuration of the application server 30 can be equivalent to the hardware configuration of the advertisement server 50, and the information stored in the server storage unit 52 and the processing executed by the server control unit 53 are the application Information and processing corresponding to the server 30 are performed.

[5. Functional configuration example of user terminal 10]
Next, with reference to FIG. 5, in the user terminal 10 according to the present embodiment, a functional configuration of processing executed by the terminal control unit 15 based on the SDK incorporated in the application will be described.

  FIG. 5 is a schematic configuration diagram illustrating an example of a functional configuration of the user terminal 10 according to the present embodiment. The user terminal 10 includes, as a functional configuration, an initialization processing unit 110, an advertisement request unit 120, an advertisement acquisition unit 130, a display control unit 140, a customer information notification unit 150, and a result point arrival information notification unit 160. It is equipped with.

  The initialization processing unit 110 executes initialization processing when an application installed in the user terminal 10 is activated. Specifically, the initialization processing unit 110 includes an identification information acquisition unit 111 and an installation notification unit 112. In this initialization process, the initialization processing unit 110 executes the functions of the identification information acquisition unit 111 and the installation notification unit 112 when the application installed in the user terminal 10 is activated for the first time. In addition, the initialization processing unit 110 confirms that the application has been initialized when the application is started after the initialization processing has been normally completed, and executes the functions of the identification information acquisition unit 111 and the installation notification unit 112. Quit without

  The identification information acquisition unit 111 is information set for each user terminal 10 in the advertising system 1 and acquires information that can uniquely identify a user who uses the user terminal 10 (hereinafter referred to as “advertisement user ID”). To do. For example, the identification information acquisition unit 111 generates and acquires an advertising user ID using a pseudo-random number sequence so as not to overlap with the advertising user ID corresponding to the other user terminal 10. Further, the identification information acquisition unit 111 stores the acquired advertisement user ID in the inter-application sharing area of the terminal storage unit 14 so that it can be referred from any application installed in the user terminal 10.

  The identification information acquisition unit 111 generates and acquires an advertisement user ID when the application first installed in the user terminal 10 among the applications corresponding to the advertisement system 1 is activated for the first time. Then, the identification information acquisition unit 111 stores the acquired advertisement user ID in the inter-application sharing area of the terminal storage unit 14. In subsequent processing, the advertisement user ID stored in the inter-application sharing area is used.

  When the application installed in the user terminal 10 is activated for the first time, the installation notification unit 112 transmits installation notification information indicating that the application has been executed (first activation) to the advertisement server 50. Here, the above-described installation notification information includes identification information (hereinafter referred to as “application ID”) that can identify the installed application, and an advertisement user ID corresponding to the user terminal 10.

  Further, the installation notification unit 112 may also include the user information (hereinafter referred to as “application user ID”) of the user who uses the application installed on the user terminal 10 in addition to the installation notification information and transmit the information to the advertisement server 50. Good. Thereby, the advertisement server 50 which acquired this installation notification information can manage the application user ID and the advertisement user ID in the installed application in association with each other. Note that the application user ID may be transmitted from the user terminal 10 by being included in other information, not included in the installation notification information.

  The advertisement request unit 120 transmits advertisement request information for requesting a rewarded advertisement to the advertisement server 50 when the advertisement posting application (for example, the application X) is activated. For example, the advertisement request unit 120 transmits advertisement request information to the advertisement server 50 in response to a user performing a predetermined operation for displaying a rewarded advertisement in a currently used (running) advertisement posting application. . The advertisement request information includes the advertisement user ID corresponding to the user terminal 10 and the application ID of the advertisement posting application. Note that the advertisement request unit 120 requesting a reward advertisement is also referred to as “requesting an advertisement”.

  The advertisement acquisition unit 130 acquires a rewarded advertisement transmitted from the advertisement server 50 according to the advertisement request information transmitted by the advertisement request unit 120. In addition, the advertisement acquisition unit 130 delivers the acquired reward advertisement to the display control unit 140.

  Upon receiving the reward advertisement from the advertisement acquisition unit 130, the display control unit 140 causes the display unit 12 to display the received reward advertisement. Here, there are generally a banner type, an icon type, a pop-up type, and a list type as the display format of the reward advertisement. The banner type and icon type reward advertisements are displayed, for example, by being incorporated in a screen for using an advertisement posting application. Pop-up type and list type rewarded advertisements are displayed as an advertising screen (advertising page) separate from the advertising application usage screen, for example, overlaid on the advertising advertising application usage screen, or the advertising advertising application usage It is displayed by switching from the screen. For example, if there are multiple applications that are subject to reward advertising (notification target), one of them will be displayed in the banner type, icon type, or pop-up type, or several may be displayed in the pop-up type or list type . A banner image or an icon image may be combined with the list-type reward advertisement.

  When the reward advertisement is selected in response to the user's operation on the reward advertisement displayed due to factors including at least the use of the advertisement posting application, the customer information notification unit 150 is displayed on the selected reward advertisement. The customer information indicating that the customer has been sent from the advertising printing application to the advertiser application is transmitted to the advertisement server 50. The customer sending information includes, for example, an advertisement user ID corresponding to the user terminal 10, an application ID of the advertisement posting application, and an application ID of the advertiser application.

  The achievement point arrival information notifying unit 160 uses the application installed in the user terminal 10 so that when the user reaches a predetermined result point of the application, the achievement point arrival information indicating that the achievement point has been reached. And transmitted to the advertisement server 50. In this achievement point arrival information, for example, the advertisement user ID corresponding to the user terminal 10, the application ID of the application that has reached the predetermined achievement point, the achievement point ID indicating the achievement point, and the achievement point have been reached. And arrival information indicating that.

  Here, the predetermined achievement point of the application is, for example, an achievement point reached by continuous use of the application (for example, if the application is a game, the end of the tutorial or the arrival of the level “30” indicating the progress of the game) Etc.). Note that the achievement point arrival information notification unit 160 may transmit the achievement point arrival information to the advertisement server 50 based on the fact that the application has been charged. These achievement points are set for each application, for example. For example, this setting may be set in the application server 30 corresponding to each application.

  Of the functional configuration of the user terminal 10 illustrated in FIG. 5, for example, the initialization processing unit 110 (the identification information acquisition unit 111 and the installation notification unit 112), the advertisement request unit 120, the advertisement acquisition unit 130, and display control The unit 140 and the customer information notification unit 150 correspond to a functional configuration as a customer source application. In addition, for example, the initialization processing unit 110 (the identification information acquisition unit 111 and the installation notification unit 112) and the achievement point arrival information notification unit 160 correspond to a functional configuration as a customer destination application.

[6. Functional configuration example of advertisement server 50]
Next, the functional configuration of the advertisement server 50 according to the present embodiment will be described with reference to FIG. FIG. 6 is a schematic configuration diagram illustrating an example of a functional configuration of the advertisement server 50 according to the present embodiment.
The advertisement server 50 includes a management unit 510, an acquisition unit 530, an advertisement information processing unit 540, a reward change processing unit 550, store information, as a configuration of functions that the server control unit 53 executes based on an advertisement control program and the like. A notification unit 560 and a reward processing unit 570 are provided.

  The advertisement server 50 includes an application information storage unit 521, a reward information storage unit 522, an installation information storage unit 523, and an advertisement request history storage unit 524 as a configuration of functions that the server storage unit 52 stores various types of information. The customer information storage unit 525 and the achievement point arrival information storage unit 526 are provided. Various information stored in each storage unit may be stored in a format suitable for use of the information, such as a database table format or a JSON (JavaScript (registered trademark) Object Notation) format.

[6-1. Configuration of Server Storage Unit 52]
First, each part with which the server memory | storage part 52 is provided is demonstrated.
The application information storage unit 521 stores information related to the application corresponding to the advertisement system 1. FIG. 7 is a diagram illustrating an example of the application information table TBL 501 stored in the application information storage unit 521. In the application information table TBL501, an application ID, an application name, an application description, an application icon image, an application price, a notification destination URL (Uniform Resource Locator), and a store URL are stored in association with each other.

  The application ID is information for identifying an application. The application name is information indicating the name of the application. For example, the application ID of the application name “application X” is “AP-X”, and the application name of the application name “application A” is “AP-A”. The application description is information that describes detailed information (application function or the like) related to the application. The application icon image is an application icon image. The application icon image may be stored in another server device (for example, the application server 30), and a URL indicating a link destination of the icon image may be stored. The app price is the selling price of the application and may be paid or free. Information such as the application name, application description, and application icon image is an example of advertisement information.

  Further, the notification destination URL is the URL of the application server 30 of the application that is a reward grant destination in the reward grant process described later. For example, the notification destination URL of the application X stores the URL of the application server 30-1 corresponding to the application X. The store URL is a URL of a store page where the application can be downloaded, for example, a URL of a store page of an online store provided by the application store 70.

  Note that these pieces of application information are set and stored in the application information storage unit 521, for example, before they can be downloaded from the application store 70. In addition, it is possible to change each information once set.

  The reward information storage unit 522 stores information related to rewards for each application. The information related to reward is, for example, reward contents and the number of reward contents. When the number of reward contents is common regardless of the advertiser application, it is not necessary to store the number of reward contents. FIG. 8 is a diagram illustrating an example of the reward table TBL 502 stored in the reward information storage unit 522. In the example shown in this figure, since the number of reward contents is one for any advertiser application, only the reward contents are stored. In the reward table TBL502, an application ID and an item ID are stored in association with each other. In this embodiment, since the reward grant destination is the advertisement posting application, the contents of the reward table TBL502 are applied to the advertisement posting application. Here, reward item ID is information which identifies the item provided as reward, reward item ID which identifies the item provided before reward change, and reward item ID which identifies the item provided after reward change And are stored. When adopting a banner type reward advertisement, instead of the reward item ID, a URL indicating the link destination of the banner image displayed before the reward change and a URL indicating the link destination of the banner image displayed after the reward change are used. You may make it store. In each banner image, an image that allows the user to visually recognize the content of the reward to be provided is embedded. In the banner image displayed after the reward change, an image such as “Reward Up” may be embedded in place of the image indicating the reward content.

  In the example shown in this figure, the item given before the reward change as the reward of the application X whose application ID is “AP-X” is the reward α1 whose reward item ID is “α1”. . Further, the item given after the reward change as the reward of the application X indicates that the reward α2 is the reward item ID “α2”. Further, in the example shown in this figure, the item given before the reward change as the reward of the application A whose application ID is “AP-A” is the reward β1 whose reward item ID is “β1”. ing. Moreover, the item given before the reward change as the reward of the application A indicates that the reward item ID is “β2”. For example, when the application X is a game, the reward α1 is an item that is generally easily available, such as a normal card, among items used in the application X that is an advertising printing application. On the other hand, the reward α2 is a rare item such as a rare card that is difficult to obtain among items used in the application X.

  In addition, although the example stored in the reward table TBL502 is shown here as different reward contents (items) are given before and after the reward change, the present invention is not limited to this. For example, when the reward contents are the same and the number of reward contents indicated by the reward item IDs given before and after the reward change is different, the reward contents given before and after the reward change The number may be stored in the reward table TBL502. Further, both the reward content to be given after the reward change and the number of reward contents may be different from those before the reward change.

  Further, the reward information storage unit 522 stores reward change presence / absence management information indicating whether or not reward rewards are changed for the reward advertisement displayed on the user terminal 10. FIG. 9 is a diagram illustrating an example of the reward change presence / absence management table TBL503 stored in the reward information storage unit 522. In the reward change presence / absence management table TBL503, the advertisement user ID, the advertisement posting application ID, and the reward change presence / absence are associated and stored as reward change presence / absence management information. This reward change presence / absence management information is a reward change presence / absence management information for the same advertisement user ID and advertisement application ID when the advertisement server 50 generates a rewarded advertisement in response to the acquisition of the advertisement request information from the user terminal 10. Is not stored, it is generated as a new record (one piece of reward change presence / absence management information data). The advertisement user ID stored in the reward change presence / absence management table TBL503 is the advertisement user ID ("u1" in this case) corresponding to the user terminal 10 that has transmitted the advertisement request information. The advertisement insertion application ID is an application ID (here, “AP-X”) of the application that transmitted the advertisement request information. The reward change presence / absence is information indicating whether or not the reward is changed according to an advertisement request from the advertising printing application (application X) and displayed in association with the advertisement of the advertiser application (for example, the application A). “None” or “Changed”. As an initial value, “no change” is stored in the reward change presence / absence.

  The installation information storage unit 523 transmits the installation notification information based on the installation notification information acquired by the advertisement server 50 from the application (advertising application or advertiser application) executed (first activation) on the user terminal 10. Is stored in the user terminal 10. FIG. 10 is a diagram illustrating an example of the installation information management table TBL 504 stored in the installation information storage unit 523. In the installation information management table TBL 504, based on the installation notification information acquired from the user terminal 10 by the advertisement server 50, the advertisement user ID (here “u1”) corresponding to the user terminal 10 and the application ID (here, "AP-X") and the application user ID (here, "APX_u1") are associated with each other and stored as installation management information. The application user ID is user information in the application X of the user who uses the user terminal 10.

  Here, the installation notification information is received from the application executed on the user terminal 10 both in the case where the application is installed without using the advertisement by the advertisement system 1 and in the case where the application is installed through the advertisement by the advertisement system 1. The installation management information is transmitted and stored in the installation information storage unit 523 based on the installation notification information. Therefore, even if the installed application is uninstalled and then installed again, the installation management information of the application is stored in the installation information storage unit 523, so that the advertisement server 50 gives a double reward. Can be prevented.

  The advertisement request history storage unit 524 stores an advertisement request history based on the advertisement request information acquired from the user terminal 10 by the advertisement server 50. FIG. 11 is a diagram illustrating an example of the advertisement request history table TBL505 stored in the advertisement request history storage unit 524. In the advertisement request history table TBL505, the advertisement request history management ID, the advertisement user ID corresponding to the user terminal 10, the advertisement posting application ID, and the advertisement request date / time are associated and stored as the advertisement request history. The advertisement request history management ID is a management ID generated in the order in which the advertisement request information is acquired so as to be identifiable for each advertisement request history. The advertisement user ID and the advertisement posting application ID are the advertisement user ID and the advertisement posting application ID included in the advertisement request information acquired from the user terminal 10, and the user terminal 10 and the advertisement posting application that transmitted the advertisement request information can be specified. Information. The advertisement request date and time is information indicating the date and time when the advertisement server 50 has acquired this advertisement request information. The date / time information includes information such as year, month, day, hour, minute, and the like.

  In the example shown in this figure, the advertisement user ID is “u1”, the advertisement application ID is “AP-X”, and the advertisement request date is “... (Omitted) shows that the advertisement request history is stored in the advertisement request history table TBL505.

  The customer information storage unit 525 stores customer management information based on customer information acquired from the user terminal 10 when the reward advertisement transmitted from the advertisement server 50 to the user terminal 10 is selected on the user terminal 10. FIG. 12 is a diagram illustrating an example of the customer information management table TBL 506 stored in the customer information storage unit 525. In the customer information management table TBL506, the advertising user ID (here, “u1”) corresponding to the user terminal 10, the application ID of the advertising application (here, “AP-X”), the advertiser application ID, and the like. The application ID (here, “AP-A”) is associated and stored as customer management information.

  In the customer information management table TBL 506, an advertisement request history table is provided as one of means for specifying which of the advertisement request histories stored in the advertisement request history table TBL 505 corresponds to the customer management information. The advertisement request history management ID of the TBL 505 may be stored in association with the customer transmission management information.

  The achievement point arrival information storage unit 526 stores the achievement point arrival management information based on the achievement point arrival information acquired from the advertiser application executed by the advertisement server 50 on the user terminal 10. For example, the achievement point arrival management information indicates the advertisement user ID corresponding to the user terminal 10, the application ID of the application that has reached the achievement point, and the achievement point based on the achievement point arrival information acquired by the advertisement server 50. The achievement point ID is associated with arrival information indicating that the achievement point has been reached. This result point is a result point reached by continuous use of the advertiser application (for example, if the advertiser application is a game, the end of the tutorial or achievement of level “30”). The billing use in the advertiser application may be used as a result point.

[6-2. Configuration of management unit 510]
Returning to FIG. 6, the management unit 510 manages various information stored in the server storage unit 52. The various information is stored in the application information storage unit 521, the reward information storage unit 522, the installation information storage unit 523, the advertisement request history storage unit 524, the customer information storage unit 525, and the achievement point arrival information storage unit 526 described above. Various information. As an example, the management unit 510 manages advertisement information associated with each of a plurality of applications corresponding to the advertisement system 1 as information about each of the plurality of applications.

For example, the acquisition unit 530, the advertisement information processing unit 540, the reward change processing unit 550, the store information notification unit 560, and the reward processing unit 570 included in the advertisement server 50 are included in the server storage unit 52 via the management unit 510. Various information is stored in each unit, and various information stored in each unit included in the server storage unit 52 is referred to or read out.
In the following description, for ease of explanation, the description of processing for each unit included in the server storage unit 52 is omitted from the management unit 510.

[6-3. Configuration of Acquisition Unit 530]
The acquisition unit 530 includes an installation notification acquisition unit 531, an advertisement request acquisition unit 532, a customer information acquisition unit 533, and an achievement point arrival information acquisition unit 534.

  The installation notification acquisition unit 531 acquires installation notification information transmitted from an application (an advertisement posting application or an advertiser application) executed on the user terminal 10. As described above, the installation notification information includes the advertising user ID corresponding to the user terminal 10 and the application ID of the application that transmitted the installation notification information. The installation notification information may further include an application user ID of the application. Then, the installation notification acquisition unit 531 stores installation management information based on the acquired installation notification information in the installation information storage unit 523. Specifically, the installation notification acquisition unit 531 generates a new record (data for one piece of installation management information) in the installation information management table TBL504, and based on the acquired installation notification information, the advertisement user ID and the application ID and application user ID are stored.

  The advertisement request acquisition unit 532 acquires advertisement request information transmitted from the advertisement posting application of the user terminal 10. As described above, the advertisement request information includes the advertisement user ID corresponding to the user terminal 10 and the advertisement posting application ID. In addition, the advertisement request acquisition unit 532 delivers the acquired advertisement request information to the advertisement information processing unit 540.

  The customer information acquisition unit 533 acquires the customer information transmitted from the advertising printing application executed on the user terminal 10. As described above, the customer information includes the advertising user ID corresponding to the user terminal 10, the advertising application ID, and the advertiser application ID. The customer information acquisition unit 533 causes the customer information storage unit 525 to store customer management information based on the acquired customer information. Specifically, the customer information acquisition unit 533 generates a new record (data for one customer management information) in the customer information management table TBL 506, and is included in the acquired customer information. The ID, the advertising printing application ID, and the advertiser application ID are stored.

  The achievement point arrival information acquisition unit 534 acquires the achievement point arrival information transmitted from the advertiser application executed on the user terminal 10. As described above, in the achievement point arrival information, the advertisement user ID corresponding to the user terminal 10, the application ID of the application that has reached the achievement point, the achievement point ID indicating the achievement point, and the achievement point have been reached. And arrival information indicating that. Then, the achievement point arrival information acquisition unit 534 causes the achievement point arrival information storage unit 526 to store the achievement point arrival management information based on the acquired achievement point arrival information.

[6-4. Configuration of Advertising Information Processing Unit 540]
The advertisement information processing unit 540 includes an advertisement information generation unit 541 and an advertisement notification unit 542. Upon receiving the advertisement request information from the advertisement request acquisition unit 532, the advertisement information generation unit 541 determines an advertiser application and a reward to be displayed in the rewarded advertisement, and associates the advertisement indicating the advertisement with the advertiser application with information indicating the reward. Is generated. The advertisement notification unit 542 transmits the reward advertisement generated by the advertisement information generation unit 541 to the user terminal 10.
Here, the information indicating the reward is information displayed on the rewarded advertisement in association with the advertisement of the advertiser application, and is information such as an image, characters, numerical values, or the like indicating the reward, for example.

  For example, when receiving the advertisement request information, the advertisement information generation unit 541 refers to the advertisement request history table TBL505 and before receiving the advertisement request information, the advertisement request from the same advertisement posting application of the same user terminal 10 It is determined whether or not information is received. If the advertisement information generation unit 541 determines that the advertisement request information from the same advertisement printing application of the same user terminal 10 has not been received, a new record (one minute) is stored in the advertisement request history table TBL505. Advertisement request history data) is generated, and the advertisement user ID and advertisement placement application ID included in the received advertisement request information, and the advertisement request date and time are stored as the advertisement request history. Here, the current date / time information that can be acquired from the timekeeping unit that measures the date / time inside the advertisement server 50 or the current date / time information acquired from an external server device that distributes the current date / time information is stored as the advertisement request date / time. This is the date and time when the advertisement server 50 acquires the advertisement request information based on the date and time information.

  Further, when receiving the advertisement request information, the advertisement information generating unit 541 displays the reward advertisement from the applications that have not been executed by the user terminal 10 among the plurality of applications stored in the application information table TBL501. Decide which advertiser app to run. Here, the application that has not been executed by the user terminal 10 is an application whose installation management information is not stored in the installation information storage unit 523 (installation information management table TBL504). Further, even if an application that stores installation management information is required to update the program of the application, the updated application has not been executed yet. May be included in non-applications.

  Further, the advertisement information generation unit 541 determines a reward to be displayed on the reward advertisement. Specifically, the advertisement information generation unit 541 refers to the reward change presence / absence management table TBL503, and stores the reward change presence / absence management information in which the advertisement user ID and the advertisement application ID included in the advertisement request information are associated with each other. It is determined whether or not it has been done. When the advertisement information generation unit 541 determines that the reward change presence / absence management information in which the advertisement user ID and the advertisement application ID included in the advertisement request information are associated is not stored, the reward change presence / absence management table A new record (data for management information on whether or not reward change is made) is generated in the TBL 503, and the advertisement user ID and the advertising application ID included in the received advertisement request information are stored. Stores the value “no change”. Then, the advertisement information generation unit 541 determines a reward to be displayed on the reward advertisement based on the generated reward change presence / absence management information.

  On the other hand, when the advertisement information generation unit 541 determines that the reward change presence / absence management information in which the advertisement user ID and the advertisement insertion application ID included in the advertisement request information received from the advertisement request acquisition unit 532 are associated is stored. The reward to be displayed on the reward advertisement is determined based on the reward change presence / absence management information.

  Here, the advertisement information generation unit 541 checks the advertisement request information received from the advertisement request acquisition unit 532 for the reward change processing unit 550 before determining the reward in order to confirm whether or not the reward needs to be changed. To hand over. The reward change processing unit 550 determines whether or not to change the reward based on the advertisement request information, and executes a process of changing the presence or absence of the reward change according to the determination result. The configuration of the reward change processing unit 550 will be described later in detail. Then, after the processing by the reward change processing unit 550 is executed, the advertisement information generating unit 541 determines the reward according to the presence / absence of the reward change with reference to the reward table TBL502 and the reward change presence / absence management table TBL503. Generate a rewarded advertisement that associates the reward with the advertisement of the advertiser application.

  Note that the reward advertisement generated by the advertisement information generation unit 541 may be an advertisement in any display format such as a banner type, an icon type, a pop-up type, or a list type. In the present embodiment, a popup type reward advertisement in which an advertisement of one advertiser application is displayed on a popup screen will be described as an example.

  For example, the advertisement information generation unit 541 determines an app A that has not been executed by the user terminal 10 in response to an advertisement request from the app X as an advertiser app, and a pop-up type reward that displays an advertisement of the app A Generate an ad. At this time, the advertisement information generation unit 541 refers to the reward change presence / absence management table TBL503, and the user terminal 10 (advertisement user ID: u1) and the application X (advertisement application ID: AP-X) that is the advertisement application. ) And the app A (advertiser app ID: AP-A) as the advertiser app, and whether or not there is a reward change associated with the app A. When the reward change presence / absence is “no change”, the advertisement information generation unit 541 refers to the reward table TBL502 and is associated with the application X (application ID: AP-X) that is the advertisement posting application. A reward advertisement associated with the advertisement of the app A is generated using the reward α1 (reward item ID: α1) before the reward change as a reward. Further, when the reward change presence / absence is “changed”, the advertisement information generation unit 541 refers to the reward table TBL502 and is associated with the application X (application ID: AP-X) that is the advertisement posting application. A reward advertisement associated with the advertisement of the app A is generated using the reward α2 (reward item ID: α2) after the reward change as a reward.

  Information (for example, information such as images, characters, numerical values, etc.) indicating a reward corresponding to each reward item ID used when generating a reward advertisement is associated with each reward item ID in advance in the reward information storage unit 522. It may be stored. Further, information indicating a link destination of an image indicating a reward corresponding to each reward item ID used when generating a reward advertisement may be stored in advance in the reward information storage unit 522 in association with each reward item ID. .

[6-5. Configuration of reward change processing unit 550]
The reward change processing unit 550 performs a process of changing the reward of the reward advertisement to be transmitted in the future depending on whether or not the reward advertisement previously transmitted from the advertisement server 50 to the user terminal 10 is ignored. The reward change processing unit 550 shown in the figure includes a reward change determination unit 551 and a reward change unit 552.

  When the reward change processing unit 550 receives the advertisement request information from the advertisement information generation unit 541, the reward change determination unit 551, when the previous advertisement request information corresponds to the same advertisement placement application of the same user terminal 10, It is determined that the application corresponding to the reward advertisement is not executed by the user terminal 10 from the time when the previous advertisement request information is received to the time when the current advertisement request information is received. That the advertiser application is not executed by the user terminal 10 is, for example, determining that the advertisement (rewarded advertisement) of the advertiser application is not selected by the user. That is, it is determined that the advertisement server 50 has not acquired customer information from the advertising printing application to the advertiser application. When the award change determination unit 551 determines that the advertiser application is not executed by the user terminal 10 and determines that the above-described customer information has not been acquired, the reward change determination unit 551 determines that the previous reward advertisement (the previous advertisement request information is included). An instruction to change the reward is given to the reward changing unit 552 on the assumption that (displayed based on this) is ignored.

  In the affirmative determination, the reward change determination unit 551 confirms that the time between receiving the previous advertisement request information and receiving the current advertisement request information (hereinafter referred to as “advertisement request interval”) is a predetermined time or more. It may be added to the conditions. This predetermined time is a preset period, and is set to about 2 to 3 days, for example. Here, the reward change determination unit 551 is based on the advertisement request date and time of the advertisement request history based on the previous advertisement request information stored in the advertisement request history table TBL505 and the date and time when the current advertisement request information is received. Then, it is determined whether or not the predetermined time is exceeded. Thereby, even if the user intentionally ignores the reward advertisement, the reward after the change can not be easily acquired by setting the predetermined time.

  For example, if the reward change determination unit 551 determines that the advertisement request interval is less than a predetermined time, the reward change determination unit 551 does not determine that the reward advertisement is ignored and does not change the reward. Specifically, the reward change determination unit 551 does not give an instruction to change the reward to the reward change unit 552 when it is determined that the advertisement request interval is less than a predetermined time. In addition, the reward change determination unit 551 indicates the advertisement request date and time of the advertisement request history generated when the previous advertisement request information stored in the advertisement request history table TBL505 is received, and the advertisement server 50 indicates the current advertisement request information. Update to the date and time when it was acquired.

  On the other hand, when it is determined that the advertisement request interval is equal to or longer than the predetermined time, the reward change determination unit 551 further refers to the customer information management table TBL506 and determines the advertisement server 50 according to the previous advertisement request information. It is determined whether or not the customer sending information indicating that the reward advertisement transmitted to the user terminal 10 has been selected has been acquired.

  If the reward change determination unit 551 determines that the above-mentioned customer information has been acquired, the reward change unit 552 is instructed to change the reward on the assumption that the previous reward advertisement is not ignored. Do not do. On the other hand, when it is determined that the above-mentioned customer information has not been acquired, the reward change determination unit 551 instructs the reward change unit 552 to change the reward, assuming that the previous reward advertisement is ignored. . In addition, the reward change determination unit 551 generates the previous advertisement request information stored in the advertisement request history table TBL505 in both cases where the above-mentioned customer information has been acquired and not acquired. The advertisement request date / time in the advertisement request history is updated to the date / time when the advertisement server 50 acquires the current advertisement request information.

  When the reward change unit 552 receives an instruction to change the reward from the reward change determination unit 551, the reward change presence / absence management table TBL 503 stored in the reward information storage unit 522 is changed from “no change” to “changed”. Change to Thereby, for example, a reward displayed in the advertisement of the application A transmitted from the advertisement server 50 to the user terminal 10 in response to an advertisement request from the application X, and the reward given in the application X is determined from the reward α1. The reward is changed to α2 (see FIG. 1).

  That is, the reward change unit 552 determines that the time between the previous advertisement request information received from the same advertisement application on the same user terminal 10 and the current advertisement request information is equal to or longer than a predetermined time, If the customer information indicating that the reward advertisement transmitted from the advertisement server 50 to the user terminal 10 is selected according to the request information has not been acquired, it is determined that the previous reward advertisement has been ignored, The reward of the reward advertisement displayed based on the advertisement request information is changed.

[6-6. Configuration of Store Information Notification Unit 560]
When the customer information acquisition unit 533 acquires the customer information transmitted from the advertising printing application executed on the user terminal 10, the store information notification unit 560 is associated with the advertiser application ID included in the customer information. The store page of the store URL is transmitted to the user terminal 10.

[6-7. Configuration of Reward Processing Unit 570]
The reward processing unit 570 is a reward grant that rewards the user using the user terminal 10 in the advertisement posting application based on the fact that the user terminal 10 has sent customers from the advertisement posting application to the advertiser application. Execute the process.

  For example, when the installation notification acquisition unit 531 acquires the installation notification information, the reward processing unit 570 stores the customer management information in which the application that transmitted the installation notification information is the advertiser application as the customer information storage unit 525 ( It is determined whether it is stored in the customer information management table TBL506). Then, the reward processing unit 570 determines that the application is an advertisement if the customer management information in which the application is an advertiser application is stored in the customer information storage unit 525 (customer information management table TBL 506). It is determined that the advertiser application is sent from the advertising printing application due to the reward advertisement of the system 1. In this case, the reward processing unit 570 determines that the customer is sent from the advertising printing application to the advertiser application, and confirms that the reward granting condition is satisfied for the application server 30 corresponding to the advertising printing application. The reward grant information shown is transmitted. For example, when the reward processing unit 570 determines that a customer is sent from the application X to the application A, a reward indicating that the reward granting condition is satisfied for the application server 30-1 corresponding to the application X. Send grant information. The reward grant information includes, for example, an application user ID (for example, “APX_u1”) in the application X so that a user to whom a reward is given in the application X can be specified. Thereby, the application server 30-1 can give the reward in the application X of the user who uses this user terminal 10.

  The reward processing unit 570 is a case where the achievement point arrival information acquisition unit 534 acquires the achievement point arrival information, and the customer acquisition management information in which the application that has acquired the achievement point arrival information is an advertising printing application. Is stored in the customer information storage unit 525 (customer information management table TBL506), the reward granting information may be transmitted to the application server 30 corresponding to the advertising printing application.

[7. Operation example of advertisement display processing in advertisement system 1]
Next, with reference to FIG. 13, an operation of an advertisement display process for displaying a reward advertisement corresponding to an advertisement request from an advertisement posting application in the advertisement system 1 according to the present embodiment will be described. FIG. 13 is a flowchart illustrating an example of the advertisement display process according to the present embodiment. Here, an operation example of the advertisement display process when the application X installed and activated on the user terminal 10 becomes an advertising application and makes an advertisement request will be described. Note that the reward advertisement displayed on the user terminal 10 is a pop-up advertisement on which an advertisement of the application A is displayed.

  First, when the application X is installed and activated in the user terminal 10, the SDK initialization processing unit 110 incorporated in the application X starts an initialization process. First, the initialization processing unit 110 determines whether or not initialization has been completed (step S100). If it is determined that initialization has been completed (step S100: YES), the initialization processing unit 110 ends without executing the subsequent initialization processing, and proceeds to step S110.

  On the other hand, when it is determined that initialization has not been completed (step S100: NO), the SDK identification information acquisition unit 111 incorporated in the application X refers to the inter-application shared area of the terminal storage unit 14 and the advertising user ID. Is stored, and it is determined whether or not an advertising user ID indicating information that can uniquely identify the user in the advertising system 1 has been acquired (step S102).

  When it is determined that the advertisement user ID has been acquired (step S102: YES), the identification information acquisition unit 111 reads the advertisement user ID from the terminal storage unit 14, and advances the process to step S106.

  On the other hand, when it is determined that the advertising user ID has not been acquired (step S102: NO), the identification information acquisition unit 111 generates and acquires the advertising user ID corresponding to the user terminal 10, and the acquired advertising user ID is obtained. Then, it is stored in the inter-application sharing area of the terminal storage unit 14 (step S104).

  Next, the SDK installation notification unit 112 incorporated in the application X transmits, to the advertisement server 50, installation notification information indicating that the application X has been executed (first activation) on the user terminal 10 (step S1). S106). Here, the installation notification information includes, for example, the application ID of the application X acquired by the SDK incorporated in the application X from the application X, the application user ID in the application X, and the user terminal 10 stored in the inter-application sharing area. And the advertising user ID corresponding to.

  Next, when the installation notification acquisition unit 531 of the advertisement server 50 acquires the installation notification information transmitted from the application X of the user terminal 10 (step S500), response information (notification result) indicating that the installation notification information has been acquired. Is transmitted to the application X being executed on the user terminal 10 (step S501). Further, the installation notification acquisition unit 531 includes installation management information in which the advertisement user ID corresponding to the user terminal 10, the application ID of the application X, and the application user ID of the application X included in the acquired installation notification information are associated. Then, it is stored in the installation information storage unit 523 (installation information management table TBL504) (step S500).

  When the SDK initialization processing unit 110 incorporated in the application X of the user terminal 10 obtains the response information (notification result) transmitted by the advertisement server 50 in step S501, the initialization processing unit 110 sets a flag indicating that the initialization has been completed. The process is terminated (step S108).

  Next, the SDK advertisement request unit 120 incorporated in the application X of the user terminal 10 transmits advertisement request information for requesting a reward advertisement to the advertisement server 50 (step S110). The advertisement request information includes, for example, the application ID of the advertisement posting application acquired from the application X by the SDK incorporated in the application X and the advertisement user ID corresponding to the user terminal 10 stored in the inter-application sharing area. included.

  When the advertisement request acquisition unit 532 of the advertisement server 50 acquires the advertisement request information transmitted from the application X of the user terminal 10, the advertisement request acquisition unit 532 hands over the acquired advertisement request information to the advertisement information processing unit 540 (Step S502).

  Upon receiving the advertisement request information, the advertisement information processing unit 540 determines an advertiser application (application A) to be displayed in the rewarded advertisement and a reward, and generates a reward advertisement in which information indicating the reward is associated with the advertisement of the application A. The advertisement generation process to be executed is executed (step S504). Details of this advertisement generation processing will be described later with reference to FIG. Then, the advertisement notification unit 542 transmits the reward advertisement generated by the advertisement information generation unit 541 to the user terminal 10 (step S506).

  The SDK advertisement acquisition unit 130 incorporated in the application X of the user terminal 10 acquires the reward advertisement transmitted from the advertisement server 50 and delivers it to the display control unit 140. The display control unit 140 causes the display unit 12 to display the reward advertisement acquired by the advertisement acquisition unit 130 (see the reward advertisements AD1 and AD2 in FIG. 1). Specifically, the display control unit 140 displays a pop-up screen on which a rewarded advertisement is displayed in front of the application X usage screen that has been displayed on the display unit 12 (step S112). Thus, the reward advertisement is displayed when the application X is activated on the user terminal 10.

  Next, the display control unit 140 determines whether or not the user has performed an operation for terminating the display of the reward advertisement (for example, an operation for returning to the previous screen or an operation for closing the pop-up screen) (step S114). . When an operation to end the display of the reward advertisement is performed (step S114: YES), the display control unit 140 closes the popup screen of the reward advertisement displayed on the display unit 12 in step S112 (step S120). As a result, the display unit 12 returns to the state in which the application X usage screen is displayed.

  On the other hand, it is assumed that the user has performed an operation of selecting the advertisement of the app A displayed in the reward advertisement without performing the operation of ending the display of the reward advertisement (step S114: NO). When the reward advertisement of the application A is selected, the customer information notifying unit 150 of the SDK incorporated in the application X uses the application X that is an advertisement posting application as information indicating that the reward advertisement of the application A is selected. To the advertising server 50 is transmitted to the advertising server 50 indicating that the customer has been sent to the application A, which is the advertiser application. This customer information includes, for example, the application ID of the application X, the application ID of the application A, and the advertising user ID corresponding to the user terminal 10 (step S116).

  When the customer information acquisition unit 533 of the advertisement server 50 acquires the customer information transmitted from the application X being executed on the user terminal 10, the customer information management unit 533 stores customer management information based on the acquired customer information. Stored in the unit 525. Specifically, the customer information acquisition unit 533 generates a new record (data for one customer management information) in the customer information management table TBL 506, and is included in the acquired customer information. ID, advertising printing application ID, and advertiser application ID are stored (step S508).

  Next, the store information notification unit 560 of the advertisement server 50 transmits to the user terminal 10 a store page where the application A selected on the user terminal 10 can be downloaded. Specifically, the store information notification unit 560 refers to the application information table TBL501 based on the fact that the customer information acquisition unit 533 has acquired customer information, and the application ID of the application A included in the customer information is stored. The store page of the store URL associated with is transmitted to the user terminal 10 (step S512).

  When the SDK display control unit 140 incorporated in the application X of the user terminal 10 acquires the store page from the advertisement server 50, the SDK display control unit 140 starts an application for displaying the store page and displays the acquired store page on the display unit 12. (Step S118). For example, the display control unit 140 causes the store page to be displayed in front of the usage screen of the application X that has been displayed on the display unit 12 until then.

  When the user A operates the store page and the app A is executed (initially activated) by the user terminal 10, the app A is introduced into the user terminal 10 and is associated with the advertisement of the app A. Based on the information indicating the remuneration that is present, the reward in the application X is given to the user. The operation of the reward granting process in which a reward is given in accordance with the introduction of the app A will be described later with reference to FIG.

[8. Operation example of advertisement generation processing in advertisement system 1]
Next, with reference to FIG. 14, the details of the advertisement generation processing in step S504 shown in FIG. 13 will be described.
FIG. 14 is a flowchart illustrating an example of the advertisement generation process according to the present embodiment.

  When receiving the advertisement request information from the advertisement request acquisition unit 532, the advertisement information generation unit 541 refers to the reward change presence / absence management table TBL503, and associates the advertisement user ID and the advertisement posting application ID included in the advertisement request information. It is determined whether the reward change presence / absence management information is stored (step S520). When the advertisement information generation unit 541 determines that the reward change presence / absence management information in which the advertisement user ID and the advertisement application ID included in the advertisement request information are associated is not stored (step S520: NO). , A new record is generated in the reward change presence / absence management table TBL503, and the advertisement user ID and the advertising application ID included in the received advertisement request information are stored, and the initial value “no change” is set for the reward change presence / absence. Store (step S522). On the other hand, when the advertisement information generation unit 541 determines that the reward change presence / absence management information in which the advertisement user ID and the advertisement insertion application ID included in the advertisement request information received from the advertisement request acquisition unit 532 are associated is stored. (Step S520: YES), the process of step S522 is not executed.

  Next, the advertisement information generation unit 541 determines whether or not the advertisement request information from the same advertisement placement application of the same user terminal 10 has been received before the current advertisement request information is received. Specifically, the advertisement information generating unit 541 refers to the advertisement request history table TBL505 to determine whether or not there is an advertisement request history of the same user terminal 10 and the same advertisement posting application as the advertisement request information received this time. Determination is made (step S524).

  When it is determined that there is no advertisement request history of the same user terminal 10 and the same advertisement posting application as the advertisement request information received this time (step S524: NO), the advertisement information generation unit 541 newly adds to the advertisement request history table TBL505. A new record (data for one advertisement request history) is generated, and the advertisement user ID and advertisement insertion application ID included in the received advertisement request information, and the advertisement request date and time are stored as the advertisement request history (step S526). .

  Next, the advertisement information generation unit 541 determines an advertiser application (for example, application A) from among a plurality of applications stored in the application information table TBL501, and stores the reward table TBL502 and the reward change presence / absence management table TBL503. Referring to the reward change presence / absence as “no change” reward (for example, reward α1). Then, the advertisement information generation unit 541 generates a reward advertisement in which the determined advertisement of the advertiser application (for example, the application A) is associated with information indicating the reward (for example, the reward α1) (Step S538).

  On the other hand, when it is determined that there is an advertisement request history of the same user terminal 10 and the same advertising application as the advertisement request information received this time (step S524: YES), the advertisement information generation unit 541 needs to change the reward. In order to confirm whether or not there is, the advertisement request information received from the advertisement request acquisition unit 532 is delivered to the reward change processing unit 550.

  When the reward change processing unit 550 receives the advertisement request information from the advertisement information generation unit 541, the reward change determination unit 551 receives the previous advertisement request information and the time when the present advertisement request information is received. It is determined whether the time is equal to or longer than a predetermined time. Specifically, the reward change determination unit 551 receives the advertisement request history from the advertisement request history of the same user terminal 10 and the same advertisement posting application as the advertisement request information received this time to the date and time when the advertisement request information is received this time. Then, it is determined whether or not a predetermined time has elapsed (step S528).

  When the predetermined time or more has not elapsed (step S528: NO), the reward change determination unit 551 does not instruct the reward change unit 552 to change the reward. Then, the reward change determination unit 551 indicates the advertisement request date and time of the advertisement request history generated when the previous advertisement request information stored in the advertisement request history table TBL505 is received, and the advertisement server 50 indicates the current advertisement request information. Update to the date and time when it was acquired (step S530).

  Next, the advertisement information generation unit 541 determines an advertiser application (for example, application A) from among a plurality of applications stored in the application information table TBL501, and stores the reward table TBL502 and the reward change presence / absence management table TBL503. Referring to the reward change presence / absence as “no change” reward (for example, reward α1). Then, the advertisement information generation unit 541 generates a reward advertisement in which the determined advertisement of the advertiser application (for example, the application A) is associated with information indicating the reward (for example, the reward α1) (Step S538).

  On the other hand, when the predetermined time or more has elapsed (step S528: YES), the reward change determination unit 551 selects the reward advertisement transmitted from the advertisement server 50 to the user terminal 10 according to the previous advertisement request information. It is determined whether or not it has been done. Specifically, the reward change determination unit 551 refers to the customer information management table TBL506 and confirms that the reward advertisement transmitted from the advertisement server 50 to the user terminal 10 is selected according to the previous advertisement request information. It is determined whether or not the customer information shown is already acquired (step S532).

  When the reward change determination unit 551 determines that the above-described customer information has not been acquired (step S532: NO), the reward change unit 552 changes the reward with the previous reward advertisement being ignored. To give instructions. When the reward change unit 552 receives an instruction to change the reward from the reward change determination unit 551, the reward change presence / absence management table TBL 503 stored in the reward information storage unit 522 is changed from “no change” to “changed”. (Step S534). In addition, the reward change determination unit 551 indicates the advertisement request date and time of the advertisement request history generated when the previous advertisement request information stored in the advertisement request history table TBL505 is received, and the advertisement server 50 indicates the current advertisement request information. The date and time at the time of acquisition is updated (step S536).

  Next, the advertisement information generation unit 541 determines an advertiser application (for example, application A) from among a plurality of applications stored in the application information table TBL501, and stores the reward table TBL502 and the reward change presence / absence management table TBL503. Referring to the reward change presence / absence, the reward is “changed” (for example, reward α2). Then, the advertisement information generation unit 541 generates a reward advertisement in which the determined advertisement of the advertiser application (for example, the application A) is associated with information indicating the reward (for example, the reward α2) (Step S538).

  On the other hand, if the reward change determination unit 551 determines that the above-described customer information has been acquired (step S532: NO), the reward change unit 552 determines that the previous reward advertisement is not ignored. Do not give instructions to change the reward. The reward change determination unit 551 has acquired the advertisement request date and time of the advertisement request history generated when the previous advertisement request information stored in the advertisement request history table TBL505 is received, and the advertisement server 50 has acquired the advertisement request information of this time. The date and time are updated (step S536).

  Next, the advertisement information generation unit 541 determines an advertiser application (for example, application B) that is different from the advertiser application in the previous rewarded advertisement from the plurality of applications stored in the application information table TBL501, With reference to reward table TBL502 and reward change presence / absence management table TBL503, the reward change presence / absence is determined to be a reward with no change (for example, reward α1). Then, the advertisement information generation unit 541 generates a reward advertisement in which the determined advertisement of the advertiser application (for example, the application B) is associated with information indicating the reward (for example, the reward α1) (Step S538).

[9. Example of reward change)
Next, a reward change example in the reward advertisement generated by the advertisement generation process described above will be described with reference to FIG.
FIG. 15 is a diagram illustrating a display example of a reward advertisement for explaining an example of reward change according to the present embodiment. This figure shows a display example of a reward advertisement in which an advertisement of the application A is displayed. The reward advertisements AD11 and AD12 shown in this figure correspond to the reward advertisements AD1 and AD2 shown in FIG. In the reward advertisement AD11 that is displayed first, a reward α1 that indicates whether or not the reward has been changed is “not changed”. Next, when it is determined that the reward advertisement AD11 is ignored, in the reward advertisement AD12 displayed next, the reward change presence / absence is changed to the reward α2 with “changed”. If it is further determined that the reward advertisement AD12 is ignored, the reward advertisement AD13 to be displayed next is set to the reward α2 in which the reward change is “changed”.

  In other words, when the advertisement server 50 determines that the reward advertisement has been ignored by the user, the advertisement server 50 determines that the reward advertisement reward is not interested, and changes the reward of the reward advertisement to be displayed next. Further, the advertisement server 50 keeps changing the reward when the reward advertisement is continuously ignored.

  Thus, for example, for users who have displayed an advertisement once but have not shown interest, in order to display an advertisement corresponding to a change in reward, an advertisement that draws interest to users who have not shown interest is displayed. can do. Therefore, according to the present embodiment, the advertisement server 50 displays an advertisement corresponding to the change of the reward for the user who is determined not to be interested in the advertisement, thereby attracting the user. Can display the advertisement.

  In the example of displaying the reward advertisement shown in FIG. 15, the example in which the reward is changed when it is determined that the reward advertisement AD12 corresponding to the change of the reward is further ignored has been described. The reward may be changed further. For example, in the reward table TBL502, three or more types of reward item IDs (for example, α1, α2, α3) are stored for each application, and the reward advertisement AD12 whose reward is changed (reward α1⇒reward α2) is further ignored. If determined, the reward may be further changed (reward α2 → reward α3).

Further, when it is determined that the reward advertisement AD12 corresponding to the change in the reward is further ignored, the reward may be returned to the original. A display example in this case is shown in FIG.
In the display example of the reward advertisement shown in FIG. 16, the reward advertisements AD11 and AD12 are the same as the reward advertisements AD11 and AD12 shown in FIG. In this display example, when it is determined that the reward advertisement AD12 corresponding to the change in the reward is further ignored, the reward advertisement AD14 displayed next is changed to the reward α1 in which the reward change is “no change”. . That is, the reward for the reward advertisement AD14 returns to the reward for the reward advertisement AD11. In this way, by giving the user an urge to not miss the opportunity to increase the reward, it becomes possible to attract interest in the rewarded advertisement whose reward has been changed.

  In addition, when the reward of the reward advertisement AD12 is changed with respect to the reward advertisement AD11, the reward may return before the change on the condition of time, not whether or not the reward advertisement AD12 is ignored. That is, when it is determined that the reward advertisement AD11 has been ignored, the reward change of the reward advertisement AD12 to be displayed next (change from “no change” to “no change” for the reward change presence / absence) may be limited for a limited time. . Thus, by giving the user an urge to not miss the period of reward increase, it becomes possible to attract interest in the reward advertisement whose reward has been changed.

[10. Modification 1 of reward change condition]
Next, with reference to FIG. 17, the modification of the reward change conditions in reward advertisement is demonstrated. In the above-described embodiment, which application is the advertiser application displayed in the reward advertisement is not included in the condition for changing the reward. Therefore, it may be added to the condition for changing the reward that the advertiser application of the reward advertisement displayed last time and the reward advertisement displayed this time are the same.

  FIG. 17 is a diagram illustrating a display example of a reward advertisement for explaining a modified example of the reward change according to the present embodiment. In the display example of the reward advertisement shown in FIG. 17, the reward advertisement AD11 is the same as the reward advertisement AD11 shown in FIGS. In the example illustrated in FIG. 17, even when it is determined that the reward advertisement AD11 (the advertisement of the application A) is ignored, the advertiser application displayed in the reward advertisement displayed next is not the application A. The reward will not change. Here, when it is determined that the reward advertisement AD11 is ignored, the reward advertisement AD15 to be displayed next is an advertisement of the application B, so the reward of the reward advertisement AD15 is not changed (the reward α1 remains).

  When it is determined that the reward advertisement AD11 (the advertisement of the application A) is ignored, and the reward advertisement AD16 displayed next is the advertisement of the application A (an advertisement of the same application as the ignored advertisement). Is changed to a reward α2 in which the presence / absence of the reward change is “changed”.

  As described above, in the advertising system 1 according to the present embodiment, the advertisement server 50 changes the reward when displaying the rewarded advertisement of the same advertiser application as the ignored rewarded advertisement, and is different from the ignored rewarded advertisement. The reward may not be changed when the rewarded advertisement of the advertiser application is displayed.

  In this case, the advertisement server 50 can be realized, for example, by managing each of the above-described reward change presence / absence management information and the advertisement request history separately for each advertiser application. For example, in the reward change presence / absence management table TBL503 shown in FIG. 9, in addition to the advertisement user ID, the advertisement posting application ID, and the reward change presence / absence, the advertiser application ID is associated and stored as reward change presence / absence management information. Just do it. In addition, the advertisement request history table TBL505 shown in FIG. 11 includes an advertiser application ID in addition to the advertisement request history management ID, the advertisement user ID corresponding to the user terminal 10, the advertisement posting application ID, and the advertisement request date and time. May be stored in association with each other as an advertisement request history.

  Thereby, the advertisement server 50 can change the reward of the reward advertisement to be displayed next depending on whether or not the reward advertisement with the same advertiser application is ignored.

[11. Modification 2 of reward change condition]
In the example of the reward change described above, it has been described that the advertisement (reward) of the advertiser application is not selected by the user as the determination that the advertisement of the advertiser application is ignored. Further, as a determination that the advertisement of the advertiser application is ignored, the advertisement is selected by the user except that the advertisement of the advertiser application is not selected by the user, but has not yet been executed by the user terminal 10. May be included.

  Therefore, the reward change unit 552 is a condition for determining whether or not the previous reward advertisement is ignored, that is, a reward change condition for determining whether or not to change the reward. Any one of the two conditions may be used.

(Reward change condition 1)
Advertiser app ads are not selected by the user. That is, the advertisement server 50 does not acquire customer information from the advertising printing application to the advertiser application.
(Reward change condition 2)
The advertiser application is not executed by the user terminal 10. That is, the advertisement server 50 has not acquired installation notification information from the advertiser application.
(Reward change condition 3)
The advertisement of the advertiser application is selected by the user, but the advertiser application is not executed by the user terminal 10. That is, the advertisement server 50 acquires customer information from the advertising application to the advertiser application, but does not acquire installation notification information from the advertiser application.

Below, each process of reward change conditions 1-3 is arranged.
[11-1. Processing for Reward Change Condition 1]
The example described with reference to FIG. 14 described above is processing corresponding to the reward change condition 1. Specifically, it is assumed that the advertisement information generation unit 541 receives the previous advertisement request information based on the application X from the user terminal 10 before receiving the current advertisement request information based on the application X from the user terminal 10 (step S524). : YES). In this case, the reward change determination unit 551 determines whether or not the customer information indicating that the rewarded advertisement transmitted by the previous advertisement request information has been selected has been acquired from the user terminal 10 (step S532). . Then, the reward change determination unit 551 determines that the customer information indicating that the reward advertisement transmitted by the previous advertisement request information has been selected has not been acquired from the user terminal 10 (step S532: NO), The reward change unit 552 is instructed to change the reward, assuming that the reward advertisement is ignored. Reward change unit 552 changes the reward upon receiving an instruction to change the reward from reward change determination unit 551 (step S534).

  That is, the reward change unit 552 receives the previous advertisement request information based on the application X from the user terminal 10 and receives the previous advertisement request information based on the application X and transmits the previous advertisement request information based on the previous advertisement request information. When it is determined that the customer information indicating that the rewarded advertisement has been selected has not been acquired from the user terminal 10, the reward of the rewarded advertisement transmitted by the advertisement notifying unit 542 by receiving the current advertisement request information is received. change.

[11-2. Processing for Reward Change Condition 2]
In the process in the case of the reward change condition 2, it is determined whether or not the installation notification information has been acquired instead of the process of determining whether or not the customer information has been acquired in step S532 of FIG. Processing. Specifically, the reward change determination unit 551 indicates that the application A has been executed by the user terminal 10 from the time when the previous advertisement request information based on the application X is received to the time when the current advertisement request information based on the application X is received. It is determined whether or not the installation notification information shown has been acquired from the user terminal 10. Then, the reward change determination unit 551 determines that installation notification information indicating that the application A has been executed by the user terminal 10 has not been acquired after receiving the previous advertisement request information until receiving the current advertisement request information. In this case, the reward changing unit 552 is instructed to change the reward on the assumption that the previous reward advertisement is ignored. Reward change unit 552 changes the reward upon receiving an instruction to change the reward from reward change determination unit 551 (step S534).

  That is, the reward change unit 552 receives the previous advertisement request information based on the application X from the user terminal 10 and receives the previous advertisement request information before receiving the current advertisement request information based on the application X from the user terminal 10. If it is determined that the installation notification information indicating that the application A has been executed by the user terminal 10 has not been acquired before receiving the current advertisement request information, the advertisement notification unit 542 receives the current advertisement request information. Reward reward rewards sent by.

[11-3. Processing for Reward Change Condition 3]
In the process in the case of the reward change condition 2, in step S532 of FIG. 14, in addition to the process of determining whether or not the customer information has been acquired, it is determined whether or not the installation notification information has been acquired. Processing. Specifically, the reward change determination unit 551 determines whether or not the customer information indicating that the reward advertisement transmitted by the previous advertisement request information has been selected has been acquired from the user terminal 10, and It is determined whether or not installation notification information indicating that the application A has been executed by the user terminal 10 has been acquired from the user terminal 10 after receiving the previous advertisement request information until receiving the current advertisement request information. When the reward change determination unit 551 acquires the customer information and determines that the installation notification information has not been acquired, the reward change determination unit 551 determines that the previous reward advertisement has been ignored, and rewards the reward change unit 552. Instruct to change Reward change unit 552 changes the reward upon receiving an instruction to change the reward from reward change determination unit 551 (step S534).

  That is, the reward change unit 552 is transmitted to the user terminal 10 by receiving the previous advertisement request information based on the application X from the user terminal 10 before receiving the current advertisement request information based on the application X from the user terminal 10. Installation notification indicating that the application A has been executed by the user terminal 10 after receiving customer information indicating that the rewarded advertisement has been selected and receiving the current advertisement request information after receiving the previous advertisement request information When it is determined that the information has not been acquired, the reward for the reward advertisement transmitted by the advertisement notification unit 542 is changed by receiving the current advertisement request information.

[12. Operation example of reward grant processing according to introduction of advertiser application)
Next, with reference to FIG. 18, the operation | movement of the reward provision process in which a reward is provided according to introduction of an advertiser application in the advertising system 1 by this embodiment is demonstrated.
FIG. 18 is a flowchart illustrating an example of reward grant processing according to the present embodiment. The process shown in this figure is executed by the user terminal 10 when the user operates the store page displayed on the display unit 12 of the user terminal 10 in step S118 of the advertisement display process shown in FIG. This shows the processing when (first activation) is performed.

  First, when the application A is activated, the SDK initialization processing unit 110 incorporated in the application A starts an initialization process. In this initialization process, the same process as the initialization process when the application X shown in FIG. 13 is started is performed.

  That is, the processes performed by the SDK of application A in steps S150, S152, S154, S156, and S158 shown in FIG. 18 and the processes performed by the advertisement server 50 in step S550 are S100, S102, S104, S106, The processing is the same as the processing performed by the SDK of the application X in S108 and the processing performed by the advertisement server 50 in Step S500, and the description thereof is omitted.

  Here, since the application A is activated, the installation notification information transmitted by the SDK installation notification unit 112 incorporated in the application A in step S156 includes, for example, an advertisement user ID corresponding to the user terminal 10, and The application ID of the application A and the application user ID in the application A are included. Therefore, in step S550, the installation notification acquisition unit 531 of the advertisement server 50 includes the advertisement user ID included in the installation notification information acquired from the application A of the user terminal 10, the application ID of the application A, and the application user ID of the application A. Are stored in the installation information storage unit 523 (installation information management table TBL504).

  Next, when the installation notification acquisition unit 531 acquires the installation notification information of the application A, the reward processing unit 570 of the advertisement server 50 sends customer management information corresponding to the application A (advertising user ID corresponding to the user terminal 10). Whether or not the customer management information including the application ID of the application A) is stored in the customer information storage unit 525 (customer information management table TBL 506) (step S552).

  Here, since application A is an advertiser application, it is determined that customer management information corresponding to application A is stored (step S552: YES). In this case, the reward processing unit 570 rewards the user who uses the user terminal 10 in the application X that is the advertising printing application identified by the customer management information corresponding to the installation notification information of the application A so that the reward is given to the user. Execute the grant process. Specifically, the reward processing unit 570 transmits reward granting information indicating that the reward granting condition is satisfied to the application server 30-1 corresponding to the application X (step S554).

  The reward grant information includes, for example, an application user ID in the application X so that a user to whom a reward is granted in the application X can be specified. In addition, the reward granting information includes information (for example, a reward item ID for identifying the type of item to be given as a reward) that can specify the content of the reward to be granted. Note that the reward granting information may include information indicating whether or not the reward has been changed (for example, “no change” or “with change”) as information that can specify the reward, instead of or in addition to the reward item ID. Good.

  When the application A installed and activated on the user terminal 10 is not the advertiser application selected in the reward advertisement (step S552: NO), the application A is not related to the advertisement system 1 and the user terminal 10 The reward processing unit 570 does not give a reward.

  When the application server 30-1 acquires the reward grant information from the advertisement server 50 (step S300), the reward item ID included in the reward grant information or the user indicated by the application user ID included in the acquired reward grant information or A reward indicated by the reward change is given (step S302).

  As described above, in the advertising system 1, the reward displayed on the rewarded advertisement is given in response to the advertiser application selected from the rewarded advertisement being executed by the user terminal 10. The reward granting condition is not limited to the condition that the advertiser application is executed by the user terminal 10. For example, continuous use or billing use of the executed advertiser application may be used as the reward granting condition. Hereinafter, an example in which continuous use of the advertiser application is set as a reward granting condition will be described.

[13. Operation example of reward grant processing according to continued use of advertiser application)
With reference to FIG. 19, the operation | movement of the reward provision process in which a reward is provided according to the continuous use of an advertiser application in the advertising system 1 by this embodiment is demonstrated.
FIG. 19 is a flowchart showing another example of the reward granting process according to the present embodiment. The process shown in this figure shows the process when the application A is continuously used after the initialization process when the application A is activated in the reward granting process shown in FIG.

  When the user continuously uses the app A on the user terminal 10, the app A advances a predetermined process (for example, a game process) (step S160). Then, the app A uses the app A by the user, and if the app A is a game, for example, if the app A is a game, the end of the tutorial or the level “30” indicating the game achievement (progress) ) Is determined (step S162). Note that the processing of step S160 and step S162 is not the processing executed by the SDK incorporated in the application A but the processing executed by the application A itself.

  When it is determined that the preset achievement point has been reached in accordance with the continuous use of the application A (step S162: YES), the SDK achievement point arrival information notification unit 160 incorporated in the application A displays the achievement point. The achievement point arrival information indicating that it has been reached is transmitted to the advertisement server 50. For example, in the achievement point arrival information, the advertisement user ID corresponding to the user terminal 10, the application ID of the app A, the achievement point ID indicating the reached achievement point, and the arrival information indicating that the achievement point has been reached, Is included (step S164).

  On the other hand, if it is not determined that the preset achievement point has been reached (step S162: NO), the app A continues to perform a predetermined process (for example, a game process) according to the user's use (step S160). ).

  When the achievement point arrival information acquisition unit 534 of the advertisement server 50 acquires the achievement point arrival information transmitted from the application A executed by the user terminal 10, the achievement point arrival management information based on the acquired achievement point arrival information is obtained as the result point. The information is stored in the arrival information storage unit 526 (step S558).

  When the reward processing unit 570 of the advertisement server 50 receives the achievement point arrival information of the app A from the achievement point arrival information acquisition unit 534, the customer management information corresponding to the application A (the advertisement user ID and the user ID corresponding to the user terminal 10) It is determined whether or not customer management information including the application ID of application A is stored in customer information storage unit 525 (customer information management table TBL 506) (step S560).

  Here, since application A is an advertiser application, it is determined that customer management information corresponding to application A is stored (step S560: YES). In this case, the reward processing unit 570 rewards the user who uses the user terminal 10 in the application X that is the advertising printing application identified by the customer management information corresponding to the installation notification information of the application A so that the reward is given to the user. Execute the grant process. Specifically, the reward processing unit 570 transmits reward granting information indicating that the reward granting conditions are satisfied to the application server 30-1 corresponding to the application X (step S562).

  The reward grant information includes, for example, an application user ID in the application X so that a user to whom a reward is granted in the application X can be specified. Further, the reward granting information includes information (for example, a reward item ID for identifying the type of item to be given as reward) that can specify the reward to be granted. Note that the reward granting information may include information indicating whether or not the reward has been changed (for example, “no change” or “with change”) as information that can specify the reward, instead of or in addition to the reward item ID. Good.

  If the application A installed and activated on the user terminal 10 is not the advertiser application selected in the reward advertisement (step S560: NO), the application A is not related to the advertisement system 1 and the user terminal 10 The reward processing unit 570 does not give a reward.

  When the application server 30-1 acquires the reward grant information from the advertisement server 50 (step S304), the reward item ID included in the reward grant information or the user indicated by the application user ID included in the acquired reward grant information is displayed. A reward indicated by the reward change is given (step S306).

[14. Summary of First Embodiment]
(1) As described above, in the advertisement system 1 (an example of a management system) according to the present embodiment, the advertisement server 50 (an example of a management device) includes an advertisement notification unit 542 (an example of a transmission unit), and a reward process. A unit 570 (an example of a reward grant processing unit) and a reward change unit 552 (an example of a reward change unit).
The advertisement notifying unit 542 receives an advertisement request (an example of a request) from an advertisement posting application (an example of an application) executed by the user terminal 10 (an example of a terminal device), thereby receiving a user using the user terminal 10 The advertisement information (an example of the notification information) of the advertiser application (an example of the target application) to be notified is transmitted to the user terminal 10. The reward processing unit 570 grants a reward to a user who uses the user terminal 10 based on the satisfaction of the reward granting condition for the introduction of the advertiser application. The reward change unit 552 gives to the user based on the current advertisement request when the advertiser application is not executed by the user terminal 10 from the previous advertisement request to the current advertisement request. Change the reward.

  Here, the advertisement information (an example of the notification information) is information used for the reward advertisement, and is information related to the advertisement of the advertiser application to be displayed in the reward advertisement (information that is the source of the advertisement). For example, the advertisement information is information such as the application name, application description, and application icon image of each application stored in the application information table TBL501. For example, a reward advertisement for each application (advertiser application) is generated based on the advertisement information of each application and information indicating the content of the reward. In the case of a banner type reward advertisement, the advertisement information is a banner image. In the banner image, an image indicating the advertiser application and an image indicating the reward content to be given are embedded. In the banner image displayed after the reward change, an image such as “Reward Up” may be embedded instead of the image indicating the reward content. For example, a URL indicating the link destination of the banner image is stored instead of the reward item ID in the reward table TBL502. In the case of an icon-type reward advertisement, the advertisement information is, for example, an icon image in which an image indicating an advertiser application and an image indicating reward content to be given are embedded. The advertisement notification unit 542 transmits the advertisement information of the advertiser application to be notified to the user who uses the user terminal 10 to the user terminal 10 as a reward advertisement based on the advertisement information, for example. Further, the management unit 510 of the advertisement server 50 manages advertisement information (an example of application information) associated with each of a plurality of applications by storing the advertisement information in the application information storage unit 521, for example. Note that the advertisement information may be managed by the user terminal 10. When managing advertisement information on the user terminal 10, the advertisement information of the advertiser application that is the notification target for the user using the user terminal 10 transmitted by the advertisement notification unit 542 is information indicating the advertiser application. Also good. In other words, the advertisement notifying unit 542 receives an advertisement request from an advertising printing application executed by the user terminal 10 (an example of a terminal device), and thereby becomes an advertiser application that is a notification target for a user who uses the user terminal 10. May be transmitted to the user terminal 10. Therefore, it can be said that the advertisement information transmitted to the user terminal 10 by the advertisement notification unit 542 is information necessary when displaying the reward advertisement on the user terminal 10.

  As described above, when the advertisement server 50 determines that the advertisement of the advertiser application displayed in the previous reward advertisement is ignored (at least when the advertiser application is not executed by the user terminal 10), the reward server 50 Change advertising rewards. Therefore, according to the present embodiment, it is possible to make the user who has determined that the advertisement server 50 is not interested in the advertisement interested in the advertisement related to the introduction of the application. For example, even if the advertisement corresponding to the change in the reward is not displayed, if the user knows that the mechanism for changing the reward is introduced in the advertising system 1, the user can be more interested in the advertisement. .

  Here, the case where it is determined that the advertisement of the advertiser application is ignored is, for example, a case where the reward advertisement is displayed based on a predetermined operation of the user, and the displayed reward advertisement is not selected by the user. This is a case where there is a predetermined operation for displaying a new rewarded advertisement. In addition, when the advertiser application is not executed by the user terminal 10, the advertisement of the advertiser application displayed on the user terminal 10 is not selected by the user, or the user terminal 10 is selected but not yet selected. May not have been executed.

  For example, the condition that it is determined that the advertisement of the advertiser application is ignored may be that the advertisement of the advertiser application is not selected by the user. Moreover, it is good also as conditions which determine with the advertisement of an advertiser application being ignored that the advertiser application is not performed by the user terminal 10. Therefore, the reward change unit 552 is a condition for determining whether or not the previous reward advertisement is ignored, that is, a reward change condition for determining whether or not to change the reward. Any one of the two conditions may be used.

(Reward change condition 1)
Advertiser app ads are not selected by the user. That is, the advertisement server 50 does not acquire customer information from the advertising printing application to the advertiser application.
(Reward change condition 2)
The advertiser application is not executed by the user terminal 10. That is, the advertisement server 50 has not acquired installation notification information from the advertiser application.
(Reward change condition 3)
The advertisement of the advertiser application is selected by the user, but the advertiser application is not executed by the user terminal 10. That is, the advertisement server 50 acquires customer information from the advertising application to the advertiser application, but does not acquire installation notification information from the advertiser application.

  In addition, for example, when the application to which the reward is given is a game, the reward is an item that can be used by the user in the game. The change of the reward is any one of a change of a reward grant destination, a change of reward contents (for example, an item), a change of the number of reward contents, or a combination thereof. The change of the reward grant destination is, for example, that the reward content is changed from that of the advertising printing application to that of the advertiser application. Generally, when the reward grant destination is changed, the reward content is also changed accordingly. The change of reward content is, for example, changing an item (reward α1) that can be used by the user in the same game to another item (reward α2). The change in the number of reward contents means that the reward contents are the same and the number is changed. Of course, both the reward contents and the number may be changed.

  Typically, the reward α2 is desirably a reward having a higher value than the reward α1 (for example, an item having a higher value). For example, the reward α1 is an item that is generally easily available (for example, a normal card) among the items used in the application X, and the value that the reward α2 cannot be easily obtained among the items used in the application X. It is good also as a high item (for example, rare card). Note that it may be difficult to compare the value between the item before the change (reward α1) and the item after the change (reward α2), as in the case of changing the reward grant destination.

  Further, the reward may be a reward given to both the advertising printing application and the advertiser application, or may be a reward that can be used in common in a plurality of applications. Further, the reward may be a reward that can be used in another application different from the advertisement posting application and the advertiser application. For example, the reward is not limited to an item that can be used in a game, and may be any reward as long as it is a reward that can be used in an application. Further, the value of the reward is not limited to the ease and number of the rewards, but may be the size and amount of the reward, the length of time for which the effect as the reward is effective, and the like. The reward may be a reward that can be used on the website (for example, a currency or a point that can be used when buying or selling goods or services through communication via a communication network).

  (2) When the reward change unit 552 (an example of the reward change unit) changes the reward, the advertisement notification unit 542 (an example of the transmission unit) sends advertisement information (notification information) corresponding to the change to the user terminal 10. Send to.

  Here, the advertisement information corresponding to the change of the reward is, for example, information indicating the changed reward. The information indicating the reward is information displayed in the reward advertisement, and is any one of information indicating the grant destination of the reward, information indicating the reward content (for example, an item), information indicating the number of reward contents, or those It is a combination. Note that the advertisement information corresponding to the change in the reward may be information that does not directly display information indicating the changed reward, such as “reward up” or “reward chance”. Further, the advertisement information corresponding to the change of the reward may be information that does not clearly convey that the reward itself is changed, such as “Now is a chance”. That is, the advertisement information corresponding to the change in the reward may be an expression that attracts the interest of the user who saw the rewarded advertisement after the change.

  As described above, when the advertisement server 50 determines that the advertisement of the advertiser application displayed in the previous reward advertisement is ignored, the reward of the reward advertisement is changed and the reward advertisement is displayed once, but is not interested. The rewarded advertisement corresponding to the change of the reward is displayed to the user. Thereby, the advertisement server 50 can notify the user who has not shown interest in the reward advertisement once displayed that the reward has been changed. Therefore, by displaying the advertisement corresponding to the reward change for the user who is determined that the advertisement server 50 is not interested in the advertisement, the advertisement that attracts the user can be displayed. it can.

  (3) Advertising information (an example of notification information) includes, for example, application information indicating an advertiser application (an example of a target application) and reward information indicating a reward to be given to a user. Then, the advertisement notification unit 542 (an example of a transmission unit) receives a previous advertisement request (an example of a request) and receives an advertisement request for this time before the advertiser application is not executed by the user terminal 10, When this advertisement request is received, advertisement information (an example of notification information) including reward information according to the reward changed by the reward change unit 552 is transmitted to the user terminal 10.

  Thereby, since the reward advertisement corresponding to the change of the reward is displayed for the user who once displayed the reward advertisement but did not show interest, the advertisement server 50 does not show interest in the reward advertisement displayed once. It is possible to display an advertisement that attracts the user.

  (4) The advertisement server 50 includes a reward change determination unit 551 (an example of a determination unit). The reward change determination unit 551 indicates that the advertiser application (an example of the target application) has been executed by the user terminal 10 after receiving the previous advertisement request (an example of the request) and the current advertisement request. It is determined that notification information (an example of notification information) has not been received from the user terminal 10. For example, the reward change determination unit 551 determines an advertiser application to be notified when the current advertisement request is received or receives the current advertisement request, and the determined advertiser application becomes the previous notification target. When it is the same as the advertiser application, it is determined that installation notification information is not received from the user terminal 10. The reward change unit 552 determines a case where the reward change determination unit 551 makes an affirmative determination (determines that the installation notification information has not been received from the user terminal 10 after receiving the previous advertisement request until receiving the current advertisement request). As a case where the advertiser application is not executed by the user terminal 10 after receiving the previous advertisement request after receiving the previous advertisement request, the reward to be given to the user is changed based on the current advertisement request.

  As described above, when the advertisement server 50 determines that the advertiser application displayed in the previous reward advertisement is not executed by the user terminal 10 (satisfaction of the reward change condition 2), the previous reward advertisement is ignored. As a result, reward reward reward changes. Therefore, the advertisement server 50 can display an advertisement that attracts the user who has not shown interest in the reward advertisement once displayed.

  (5) The reward change determination unit 551 (an example of a determination unit) receives an advertiser application (which is transmitted by the previous advertisement request) from the previous advertisement request (an example of a request) until the current advertisement request is received. It is determined that customer information (an example of selection information) indicating that advertisement information (an example of notification information) of an example of the target application has been selected is not acquired from the user terminal 10. The reward change unit 552 determines that the reward change determination unit 551 makes an affirmative determination (determines that the customer application information sent by the previous advertisement request has not been acquired from the user terminal 10), and the previous advertisement. The reward given to the user is changed based on the current advertisement request, assuming that the advertiser application is not executed by the user terminal 10 after receiving the request and receiving the current advertisement request.

  As described above, when the advertisement server 50 determines that the advertisement of the advertiser application displayed in the previous reward advertisement is not selected by the user (satisfaction of reward change condition 1), the previous reward advertisement is ignored. As a result, reward reward reward changes. Therefore, the advertisement server 50 can display an advertisement that attracts the user who has not shown interest in the reward advertisement once displayed.

  (6) The reward change determination unit 551 (an example of a determination unit) receives an advertiser application (received by the previous advertisement request) from the previous advertisement request (an example of a request) to the current advertisement request. Customer information (an example of selection information) indicating that advertisement information (an example of target application) is selected from the user terminal 10 and an advertiser application is executed by the user terminal 10 It is determined that installation notification information (an example of notification information) indicating that the information has not been acquired from the user terminal 10. The reward change unit 552 determines that the reward change determination unit 551 obtains an affirmative determination (acquisition information of the advertiser application transmitted by the previous advertisement request is obtained from the user terminal 10, and install notification information of the advertiser application is received from the user terminal 10. Based on the current advertisement request as a case where the advertiser application has not been executed by the user terminal 10 after receiving the previous advertisement request until the current advertisement request is received. The reward given to the user is changed.

  As described above, when the advertisement server 50 determines that the advertisement of the advertiser application displayed in the previous rewarded advertisement is selected by the user, the advertisement server 50 determines that the advertiser application is not executed by the user terminal 10. (Satisfaction of reward change condition 3) changes the reward of the reward advertisement as if the previous reward advertisement was ignored. Therefore, the advertisement server 50 can display an advertisement that attracts the user who has not shown interest in the reward advertisement once displayed.

  (7) The reward change unit 552 changes the reward when the advertiser application (an example of the target application) for the previous advertisement request (an example of the request) and the advertiser application for the current advertisement request are the same. .

  Thereby, if it is a reward advertisement of the same advertiser application by the same user terminal 10, the advertisement server 50 will change the reward of the reward advertisement. Therefore, when displaying a reward advertisement of the same advertiser application again for a user who has not shown an interest in the reward advertisement once displayed, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

  The advertisement server 50 may change the reward even when the advertiser application for the previous advertisement request is not the same as the advertiser application for the current advertisement request. For example, when the advertiser application for the previous advertisement request and the advertiser application for the current advertisement request are applications of the same genre, the user who is not interested in the application of the genre is interested by changing the reward. Because there is a possibility of showing, an advertisement that attracts interest can be displayed.

  (8) The reward change unit 552 changes the reward when the time between receiving the previous advertisement request (an example of a request) and receiving the current advertisement request is equal to or longer than a predetermined time. Here, the predetermined time is a period set in advance as one of the conditions for determining whether or not the previous reward advertisement is ignored.

  As described above, the advertisement server 50 determines that the rewarded advertisement is ignored when a predetermined time or more elapses after the previous advertisement request information is received until the current advertisement request information is received (advertisement request interval). Judge the reward reward reward. In other words, if the advertisement request interval is not longer than the predetermined time, the reward for the reward advertisement is not changed. Thereby, even if the user intentionally ignores the reward advertisement and expects the reward advertisement with the reward changed, the advertisement server 50 easily obtains the reward after the change by extending the predetermined time. You can make it impossible.

  (9) The reward change unit 552 changes the reward to change the value of the reward. Here, the value of the reward indicates the magnitude of the effect obtained by the user when the reward is used. For example, when changing the value of the reward, the reward changing unit 552 has a high-value item (for example, a rare card) that cannot be easily obtained from a low-value item (for example, a normal card) that is generally easily available. Change to The reward changing unit 552 may change the number of identical items from a small number (low value) to a large number (high value) when changing the value of the reward.

  As described above, when the advertisement server 50 determines that the reward advertisement displayed on the user terminal 10 is ignored, the advertisement server 50 changes the reward of the reward advertisement to a reward with higher value. As a result, the advertisement server 50 does not show interest in the reward advertisement displayed once in order to display the advertisement changed to a reward of higher value for the user who has displayed the reward advertisement once but has not shown interest. It is possible to display an advertisement that attracts the user.

  (10) The reward change unit 552 may change the reward to change the type of reward. Here, the type of reward is, for example, the type of item given as a reward in the game, and may be the type of item having a different value as described above. It may be a type of item whose value is difficult to compare.

  As described above, when the advertisement server 50 determines that the reward advertisement displayed on the user terminal 10 is ignored, the advertisement server 50 changes the reward type of the reward advertisement. Thereby, since the advertisement server 50 displays the reward advertisement once, but displays an advertisement changed to a different type of reward for a user who has not shown interest, the user may be interested in the reward. is there. Accordingly, it is possible to display an advertisement that attracts the user.

(11) In the advertising system 1 (an example of a management system) according to the present embodiment, the user terminal 10 (an example of a terminal device) includes an advertisement request unit 120 (an example of a request unit) and a display control unit 140 (an example of an output unit). ) And.
The advertisement request unit 120 receives application advertisement information (an example of notification information) from the advertisement server 50 (an example of a management device) based on an advertisement posting application (an example of an application) executed by the user terminal 10 (own terminal device). To request. The display control unit 140 advertises advertisement information of an advertiser application (an example of a target application) to be notified to a user who uses the user terminal 10 in response to an advertisement request (an example of a request) from the advertisement request unit 120. Obtained from the server 50 and output. The advertisement information acquired by the display control unit 140 is acquired by the advertisement acquisition unit 130 from the advertisement server 50, for example.
The display control unit 140 is given to the user based on the current advertisement request when the advertiser application is not executed by the user terminal 10 from the previous advertisement request to the current advertisement request. The advertisement information corresponding to the change in the reward is acquired from the advertisement server 50 and output.

  As described above, when the user terminal 10 determines that the advertisement of the advertiser application displayed in the previous rewarded advertisement is ignored (at least when the advertiser application is not executed by the user terminal 10), this time In response to the advertisement request, a reward advertisement whose reward has been changed is displayed. That is, the reward advertisement corresponding to the change of the reward is displayed for the user who once displayed the reward advertisement but did not show interest. Therefore, the user terminal 10 can display an advertisement that attracts the user who has not shown interest in the reward advertisement once displayed. Therefore, according to the present embodiment, the advertisement server 50 displays an advertisement corresponding to the change of the reward for the user who is determined not to be interested in the advertisement, thereby attracting the user. Can display the advertisement.

(12) The advertisement system 1 (an example of a management system) according to the present embodiment includes an advertisement request unit 120 (an example of a request unit), a display control unit 140 (an example of an output unit), and a reward processing unit 570 (a reward granting process). Unit) and a reward change unit 552 (an example of a reward change unit).
The advertisement request unit 120 requests application advertisement information (an example of notification information) based on an advertisement posting application (an example of an application) executed by the user terminal 10 (an example of a terminal device). The display control unit 140 acquires advertisement information of an advertiser application (an example of a target application) to be notified to a user who uses the user terminal 10 in response to an advertisement request (an example of a request) from the advertisement request unit 120. And display (an example of output). The reward change unit 552 gives to the user based on the current advertisement request when the advertiser application is not executed by the user terminal 10 from the previous advertisement request to the current advertisement request. Change the reward.

  As described above, when the advertising system 1 determines that the advertisement of the advertiser application displayed in the previous rewarded advertisement is ignored (at least when the advertiser application is not executed by the user terminal 10), this time In response to the advertisement request, a reward advertisement corresponding to the change in reward is displayed. That is, the reward advertisement corresponding to the change of the reward is displayed for the user who once displayed the reward advertisement but did not show interest. Therefore, the advertising system 1 can display an advertisement that attracts the user who has not shown interest in the reward advertisement once displayed. Therefore, according to the present embodiment, the advertisement server 50 displays an advertisement corresponding to the change of the reward for the user who is determined not to be interested in the advertisement, thereby attracting the user. Can display the advertisement.

[Second Embodiment]
Next, a second embodiment of the present invention will be described.
In the first embodiment, an example of a pop-up type display reward advertisement in which an advertisement of one advertiser application is displayed has been described. In this embodiment, a list in which advertisements of a plurality of advertiser applications are displayed. An example of a reward advertisement in the type display format will be described. Moreover, although the example which changes the reward content as a reward change was demonstrated in 1st Embodiment, in this embodiment, the reward content is the same as a reward change, and the example which changes a number demonstrates.

  The advertisement system 1A according to the present embodiment is different from the advertisement system 1 shown in FIG. 2 in that the plurality of user terminals 10 and the application server 30 are the same, but the advertisement server 50A is different. That is, the hardware configuration and functional configuration of the user terminal 10 according to the present embodiment are the same as the configuration of the user terminal 10 illustrated in FIGS. 3 and 5, respectively. On the other hand, the hardware configuration of the advertisement server 50A according to the present embodiment is the same as the hardware configuration of the advertisement server 50 shown in FIG. 4, but the functional configuration of the advertisement server 50A is the functional configuration of the advertisement server 50 shown in FIG. Is different. Here, in the functional configuration of the advertisement server 50A according to the present embodiment, the description of the same configuration as the first embodiment is omitted, and the functional configuration different from the first embodiment is characteristic of the present embodiment. Will be described.

  FIG. 20 is a schematic configuration diagram illustrating an example of a functional configuration of the advertisement server 50A according to the present embodiment. The advertisement server 50A includes a management unit 510, an acquisition unit 530, an advertisement information processing unit 540A, a reward change processing unit 550A, store information, and a configuration of functions that the server control unit 53 executes based on an advertisement control program and the like. A notification unit 560 and a reward processing unit 570 are provided. In addition, the advertisement server 50A includes an application information storage unit 521, a reward information storage unit 522A, an installation information storage unit 523, and an advertisement request history storage unit 524A as a configuration of functions in which the server storage unit 52A stores various types of information. The customer information storage unit 525 and the achievement point arrival information storage unit 526 are provided.

The reward information storage unit 522A stores a reward table TBL502A and a reward change presence / absence management table TBL503A.
FIG. 21 is a diagram illustrating an example of the reward table TBL 502A according to the present embodiment. In the reward table TBL502A shown in this figure, an application ID, a reward item ID as a reward, and a magnification of the number of reward items are stored in association with each other. Here, the ratio of the number of reward items is the ratio to the original number of items given as a reward. Depending on whether the reward is changed or not, the ratio when the reward change is “no change” and whether the reward is changed And the magnification when “changed” is stored.

  Here, the original reward item number (number to which the magnification is applied) given by the advertising printing application is set based on, for example, the selling price of the advertiser application. Note that the sales price of the advertiser application is stored as an application price in the application information table TBL501 (see FIG. 7). For example, when the sales price of the advertiser application is 0 yen (free), the original reward item number is “1”, and for the paid application, the sales price is divided by 300 (rounded down). Therefore, when the selling price of the advertiser application is 1000 yen, the number of reward items is three.

  In the example shown in this figure, the reward of the application X whose application ID is “AP-X” is the reward α whose reward item ID is “α”, and the ratio of the reward item number is “changed”. “None” indicates that it is 1 time (“× 1”), and if the reward change is “changed”, it indicates 10 times (“× 10”). In addition, the reward of the application A whose application ID is “AP-A” is the reward β whose reward item ID is “β”, and the ratio of the number of reward items is “no change” as to whether the reward change is present or not. Indicates 1 time (“× 1”), and when the reward change presence / absence is “changed”, 5 times (“× 5”). For example, the reward α is an item (for example, a normal card) that is generally easily available in the application X. In addition, the reward β is an item (for example, a normal card) that is generally easily available in the app A.

  FIG. 22 is a diagram showing an example of the reward change presence / absence management table TBL503A according to this embodiment. In the reward change presence / absence management table TBL503A, the advertising user ID (here, “u1”), the advertising application ID (here, “AP-X”), and the advertiser application ID (here, “AP-A”). )) And whether or not there is a reward change (“no change” or “changed”) and is stored as reward change presence / absence management information. The advertiser application ID is the application ID of the advertiser application displayed in the reward advertisement transmitted to the user terminal 10 according to the advertisement request information. In the present embodiment, in order to add that the advertiser application is the same as the condition for reward change, management is performed including the advertiser application ID in the reward change presence / absence management information.

The advertisement request history storage unit 524A stores an advertisement request history table TBL505A.
FIG. 23 is a diagram showing an example of the advertisement request history table TBL505A according to the present embodiment. In the advertisement request history table TBL505A shown in this figure, an advertisement request history management ID, an advertisement user ID corresponding to the user terminal 10, an advertisement posting application ID, an advertiser application ID, and an advertisement request date and time are associated. And stored as an advertisement request history. Similarly to the reward change presence / absence management table TBL503A, in the present embodiment, in order to add that the advertiser application is the same as the condition for reward change, the advertisement request history is managed including the advertiser application ID.

  In the example shown in this figure, as the advertisement request history with the advertisement request history management ID “1”, the advertisement user ID is “u1”, the advertisement application ID is “AP-X”, and the advertiser application is “AP-A”. This indicates that an advertisement request history with an advertisement request date and time “...” (Omitted) is stored in the advertisement request history table TBL 505. Further, as the advertisement request history with the advertisement request history management ID “2”, the advertisement user ID is “u1”, the advertisement application ID is “AP-X”, the advertiser application is “AP-B”, and the advertisement request date / time is This indicates that the advertisement request history “...” (Omitted) is stored in the advertisement request history table TBL 505.

  Returning to FIG. 20, the advertisement information processing unit 540A includes an advertisement information generation unit 541A and an advertisement notification unit 542. The advertisement information generation unit 541A generates a list type reward advertisement in which advertisements of a plurality of advertiser applications are displayed.

  For example, when the advertisement information processing unit 540A receives the advertisement request information from the advertisement request acquisition unit 532, the advertisement information generation unit 541A is executed by the user terminal 10 among a plurality of applications stored in the application information table TBL501. The advertiser application to be displayed in the rewarded advertisement is determined from among the applications that are not. Note that the advertisement information generation unit 541A may determine a part of the plurality of applications stored in the application information table TBL501 as an advertiser application or all of them as an advertiser application.

  Further, the advertisement information generation unit 541A refers to the advertisement request history table TBL505A to determine whether there is an advertisement request history by the same user terminal 10, the same advertisement placement application, and the same advertiser application. When the advertisement information generation unit 541A determines that there is no advertisement request history by the same user terminal 10, the same advertisement posting application, and the same advertiser application, a new record is added to the advertisement request history table TBL505A. The advertisement user ID and advertisement insertion application ID that are generated and received in the received advertisement request information, the determined advertiser application ID of the advertiser application, and the advertisement request date and time are stored as an advertisement request history. Note that the advertisement information generation unit 541A generates a plurality of records for each advertiser application when there are a plurality of advertiser applications.

  Further, the advertisement information generation unit 541A refers to the reward change presence / absence management table TBL503A, and the reward change associated with the advertisement user ID, the advertisement posting application ID, and the advertiser application ID included in the generated advertisement request history. It is determined whether presence / absence management information is stored. When the advertisement information generation unit 541 determines that the reward change presence / absence management information associated with the advertisement user ID, the advertisement posting application ID, and the advertiser application ID included in the advertisement request history is not stored, A new record is generated in the reward change presence / absence management table TBL503A, and the advertisement user ID, the advertising application ID, and the advertiser application ID included in the advertisement request history are stored. Stores "None". Then, the advertisement information generation unit 541 determines a reward (reward contents and the number of reward contents) for each advertiser application to be displayed on the reward advertisement based on the generated reward change presence / absence management information.

  The reward change processing unit 550A includes a reward change determination unit 551A and a reward change unit 552. The reward change determination unit 551A corresponds to the advertisement request history when the advertisement information generation unit 541A determines that there is an advertisement request history by the same user terminal 10, the same advertisement placement application, and the same advertiser application. It is determined whether or not the previous rewarded advertisement is ignored. The determination method described in the first embodiment can be applied to this determination method.

  Then, when it is determined that the previous reward advertisement is ignored, the reward change determination unit 551A instructs the reward change unit 552 to change the reward, assuming that the previous reward advertisement is ignored. . On the other hand, the reward change determination unit 551 does not give an instruction to change the reward to the reward change unit 552 when it is not determined that the previous reward advertisement has been ignored.

  When the reward change unit 552 receives an instruction to change the reward from the reward change determination unit 551A, the reward change presence / absence management table TBL503A stored in the reward information storage unit 522 is changed from “no change” to “changed”. Change to Thereby, according to advertising server 50A of this embodiment, a reward can be changed for every advertiser application according to whether the last reward advertisement was ignored.

  Next, with reference to FIG. 24, the example of the change of the reward in the reward advertisement by this embodiment is demonstrated. FIG. 24 is a diagram illustrating a display example of a reward advertisement for explaining a modification example of reward contents according to the present embodiment. This figure is an example of a list-type reward advertisement that is displayed in response to an advertisement request from the application X, which is an advertising application, where the reward advertisement AD21 is a display example of the previous reward advertisement, and the reward advertisement AD22 is It is a display example of the present reward advertisement.

  Reward advertisement AD21 displays advertisements of application A, application B, application C, and application D as advertiser applications. In addition, the advertisement of each advertiser application indicates, as information indicating the reward, the reward α indicating the reward contents, and the number of reward contents when the reward change presence / absence is “no change” (number multiplication factor is 1). Information is displayed in association with it. Here, the reward α and the number 1 (“× 1”) for the advertisement of the application A, the reward α and the number 5 (“× 5”) for the advertisement of the application B, and the reward α and the number 1 for the advertisement of the application C. The reward α and the number 2 (“× 2”) are displayed in association with the advertisement of the application D. Note that the number of rewards for each advertisement of the advertiser application at this time is the number obtained by applying a magnification of 1 to the number set based on the application price of each advertiser application.

  Here, among the advertisements displayed in the reward advertisement AD21, the advertisement advertisement of the application A, the reward advertisement of the application B, and the application D are not selected (that is, ignored), and the reward advertisement of the application C is selected. That is, it was not ignored. However, it is assumed that the application C has not yet been executed in the user terminal 10. In this case, in the reward advertisement AD22, the reward associated with the advertisement of the application A and the advertisement of the application B ignored in the previous reward advertisement AD21 is changed to a reward whose reward change is “changed”. Here, a magnification (10 times) of whether or not the reward is changed is applied, the number of rewards associated with the advertisement of the application A is 10 (“× 10”), and the reward associated with the advertisement of the application B The number is 50 (“× 50”).

  On the other hand, in the reward advertisement AD22, the reward associated with the advertisement of the application C that was not ignored in the previous reward advertisement AD21 is not changed from the reward advertisement AD21. Further, in the reward advertisement AD22, an advertisement for the application E is displayed in addition to the advertisement for the applications A to D displayed in the reward advertisement AD21. The advertisement of the application E is not an advertisement ignored by the reward advertisement AD21. Therefore, for the advertisement of the application E, the number (in this case, the number 2 is applied) of the reward α and the number set based on the application price of the application E by a factor of 1 (reward change is “no change”). (“× 2”)) are displayed in association with each other.

[Summary of Second Embodiment]
As described above, in the advertisement system 1A (an example of a management system) according to the present embodiment, the advertisement server 50A (an example of a management apparatus) includes an advertisement notification unit 542 (an example of a transmission unit) and a reward processing unit 570 ( An example of a reward grant processing unit) and a reward change unit 552 (an example of a reward change unit).
The advertisement notifying unit 542 receives an advertisement request (an example of a request) from an advertisement posting application (an example of an application) executed by the user terminal 10 (an example of a terminal device), thereby receiving a user using the user terminal 10 Advertising information (an example of notification information) of a plurality of advertiser applications (an example of a plurality of target applications) to be notified is transmitted to the user terminal 10. The reward processing unit 570 grants a reward to a user who uses the user terminal 10 based on the satisfaction of the reward granting condition for the introduction of the advertiser application. The reward change unit 552 determines that a common advertiser application (an example of the common target application) to be notified by each request is received by the user terminal 10 from the previous advertisement request to the current advertisement request. When not executed, the reward given to the user for the common advertiser application is changed based on the current request.
Moreover, the modification example of the reward change condition described in the first embodiment can also be adopted in the advertising system 1A according to the present embodiment.

  As described above, in the advertising system 1A according to the present embodiment, the advertisement server 50A also uses the previous rewarded advertisement in the list-type rewarded advertisement that displays advertisements of a plurality of advertiser applications, as in the first embodiment. When it is determined that the displayed advertisement of the advertiser application is ignored, the reward of the reward advertisement can be changed. For example, the advertisement server 50A can display a rewarded advertisement in which only a reward for an ignored advertisement is changed among advertisements of a plurality of advertiser applications. Therefore, the advertisement server 50A can display an advertisement that attracts the user who has not shown interest in the reward advertisement once displayed. Therefore, according to this embodiment, the advertisement server 50 </ b> A displays an advertisement corresponding to the reward change for the user who is determined not to be interested in the advertisement, thereby attracting the user. Can display the advertisement.

[Modification]
The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to the above-described embodiment, and includes a design and the like within a scope not departing from the gist of the present invention. For example, the functions described in the first and second embodiments described above can be arbitrarily combined. In the following description, when the advertisement servers 50 and 50A are not particularly distinguished, they are simply described as “advertisement server 50”.

  (1) In the first embodiment and the second embodiment, the reward change unit 552 has a predetermined period after acquiring the previous advertisement request information from the advertiser application until acquiring the current advertisement request information. Although the example which changes a reward when it is more than time was demonstrated, the time conditions at the time of acquiring advertisement request information are not restricted to this.

  For example, the reward change unit 552 sandwiches a predetermined reference time from the acquisition of the previous advertisement request information (an example of the previous request) to the acquisition of the current advertisement request information (an example of the current request). In some cases, the reward may be changed. Here, the predetermined reference time is, for example, when the start of the day (for example, 0 o'clock) or 1 week (for 7 days) when the unit is one day (24 hours). It is the start of a week (for example, 0:00 on Monday).

  Thereby, when the reward advertisement displayed on the user terminal 10 on the previous day (previous week) is not selected, or when the advertiser application of the reward advertisement is not installed in the user terminal 10, the advertisement server 50 has that day (this week). The reward advertisement displayed on the user terminal 10 for the first time can be a reward changed from the reward of the previous day (previous week), assuming that the reward advertisement is ignored.

  Further, the reward change unit 552 may change the reward when the advertisement request information (an example of a request) is acquired for the first time in a predetermined period. Here, the predetermined period is, for example, a period of one day.

  Thereby, when the reward advertisement displayed on the user terminal 10 on the previous day is not selected, or when the advertiser application of the reward advertisement is not introduced in the user terminal 10, the advertisement server 50 displays on the user terminal 10 for the first time on that day. The reward advertisement to be made can be the reward contents changed from the reward contents of the previous day, with the reward advertisement being ignored. The predetermined period may be a one-week period, a one-month period, or the like.

  (2) In the first embodiment, the popup type reward advertisement is described as an example, and in the second embodiment, the list type reward advertisement is described as an example. In the first embodiment, an advertisement of one advertiser application is described. It is good also as a banner type or icon type reward advertisement in which is displayed. In the second embodiment, a pop-up type reward advertisement in which advertisements of a plurality of advertiser applications are displayed may be used.

  (3) In the above embodiment, as the reward change, the change of the reward contents (items) and the number of reward contents has been described as an example. However, the present invention is not limited to this, and the reward grantee may be changed. That is, the reward change unit 552 may change the reward by changing the reward grantee. For example, instead of the reward change presence / absence management table TBL503 in which the reward change presence / absence management information illustrated in FIG. 8 is stored, information indicating a reward grant destination may be stored. For example, the advertisement posting application may be set as an initial value for the reward grant destination, and the advertiser application may be set after the change, or both the advertisement posting application and the advertiser application may be set. In addition, the advertiser application is set as an initial value as the reward grant destination, and after the change, the advertising application may be set, or both the advertising application and the advertiser application may be set.

  As a result, when the advertisement server 50 determines that the reward advertisement displayed on the user terminal 10 is ignored, the advertisement server 50 does not show interest in the reward advertisement once displayed in order to change the reward grant destination. Users may be interested in rewards. Accordingly, it is possible to display an advertisement that attracts the user.

  (4) In the above embodiment, the process of changing the reward has been described on the assumption that the reward advertisement displayed in response to the advertisement request from the same advertisement application is ignored. The reward may also be changed when it is determined that the rewarded advertisement displayed in response to the advertisement request is ignored. That is, the reward change unit 552 may change the reward even when the application that made the previous advertisement request (an example of a request) is different from the application that made the current advertisement request. In the case of this example, it is preferable that the advertiser application for the previous advertisement request (an example of a target application) and the advertiser application for the current advertisement request (an example of a request) are the same.

For example, the advertisement notification unit 542 is an advertisement based on another advertisement posting application (for example, an application Y different from the application X) executed by the user terminal 10 (an example of a terminal device) among a plurality of applications corresponding to the advertisement system 1. By receiving the request information, the advertising information (an example of notification information) associated with the advertiser application (for example, application A) is transmitted to the user terminal 10 in association with information indicating the content of the reward.
Then, the reward changing unit 552 receives advertisement request information based on another advertisement posting application (application Y) from the user terminal 10 before receiving advertisement request information based on the advertisement posting application (application X), and performs other advertisement insertion. It shows that the same advertiser application (application A) was executed by the user terminal 10 after receiving the advertisement request information based on the application (application Y) until receiving the advertisement request information based on the advertising printing application (application Y). When the information is not received from the user terminal 10, the reward is changed.

  Thereby, even if the advertising server 50 is a rewarded advertisement by different advertising printing applications (the application X and the application Y), if the rewarded advertisement is the same advertiser application by the same user terminal 10, the reward of the rewarded advertisement is paid. change. Therefore, when a reward advertisement of the same advertiser application is displayed in another advertisement posting application to a user who has not shown interest in the reward advertisement displayed once in a certain advertisement posting application, the user's interest is attracted. An advertisement can be displayed.

  (5) In the above-described embodiment, an example has been described in which the advertisement server 50 and the user terminal 10 directly transmit and receive various types of information through communication. Here, the advertisement server 50 may communicate directly with the user terminal 10 after establishing a communication session with the application installed in the user terminal 10 via the application server 30. Similarly, the user terminal 10 may directly communicate with the advertisement server 50 after establishing a communication session with the application installed in the user terminal 10 via the application server 30.

  In addition, when communicating with the advertisement server 50 directly from the user terminal 10, you may make it establish a communication session as needed. In other words, both the case of directly communicating with the advertisement server 50 before establishing the communication session and the case of directly communicating with the advertisement server 50 after establishing the communication session may be included.

  Further, the advertisement server 50 and the user terminal 10 may indirectly communicate with the user terminal 10 via the application server 30.

(6) In the above embodiment, when an advertisement user ID as information that can uniquely identify a user who uses the user terminal 10 is first installed and activated in the user terminal 10 for the advertisement system 1 Although an example of generating and acquiring the above has been described, the present invention is not limited to this. For example, a telephone number or e-mail address (for example, in the case of a smartphone) set uniquely for the user terminal 10 may be used as the advertisement user ID. However, it is more advantageous in terms of security to use the information obtained by generating the advertising user ID as in the present embodiment without using personal information such as a telephone number or an e-mail address. Further, as the advertising user ID, an identification number such as UDID (Unique Device Identifier), IMEI (International Mobile Equipment Identity), or IMSI (International Mobile Subscriber Identity) that is uniquely assigned to each user terminal 10 may be used. These identification numbers may be used after being hashed or encrypted. Further, the advertising user ID is different information associated with each user terminal 10 as an OS function of the user terminal 10 and is permitted to be used by each application (for example, an advertisement identifier (Advertising Identifier)) may be used. Further, the advertisement user ID generated by the advertisement server 50 may be acquired and used by the user terminal 10.
Further, as the advertising user ID, the advertising server 50 acquires about 100 types of parameters such as the screen resolution / width and time zone time difference from the user terminal 10, and uses the advertising server 50 to generate an ID generated using a predetermined algorithm. May be used. In this case, management of the advertising user ID at the user terminal 10 is not necessary.

  (7) Each component included in the advertisement system 1 described above can be distributed or aggregated and arranged in any computer device. For example, the advertisement server 50, the application server 30, or the application store 70 can be arbitrarily selected according to the cloud environment, the network environment, the number of users, the number of hardware prepared for configuring the advertisement system 1, specifications, and the like. Can be distributed or aggregated in the computer apparatus. For example, the server storage unit 52 of the advertisement server 50 may be provided in a server device different from the advertisement server 50. And even if the management part 510 with which the advertisement server 50 is provided communicates with the server storage part 52 with which the server apparatus different from the advertisement server 50 is equipped, each part with which the part with which the server storage part 52 is provided manages each information. Good. Moreover, you may be comprised as a server apparatus with which the advertisement server 50, the application server 30, or the application store 70 was united.

  (8) Functions executed by the above-described terminal control unit 15 (initialization processing unit 110, advertisement request unit 120, advertisement acquisition unit 130, display control unit 140, customer information notification unit 150, or achievement point arrival information notification unit 160 Function) or functions executed by the server control unit 53 (management unit 510, acquisition unit 530, advertisement information processing unit 540 (540A), reward change processing unit 550 (550A), store information notification unit 560, or reward processing unit) 570 function) is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed, thereby executing each of the above-described units. Processing may be performed. Here, “loading and executing a program recorded on a recording medium into a computer system” includes installing the program in the computer system. The “computer system” here includes an OS and hardware such as peripheral devices. Further, the “computer system” may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and dedicated line. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided inside or outside that is accessible from the distribution server in order to distribute the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program that can be executed by the terminal device. That is, the format stored in the distribution server is not limited as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. Note that the program may be divided into a plurality of parts, downloaded at different timings, and combined in the terminal device, or the distribution server that distributes each of the divided programs may be different. Furthermore, the “computer-readable recording medium” holds a program for a certain period of time, such as a volatile memory (RAM) inside a computer system that becomes a server or a client when the program is transmitted via a network. Including things. The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  In addition, some or all of the functions described above may be realized as an integrated circuit such as an LSI (Large Scale Integration). Each function described above may be individually made into a processor, or a part or all of them may be integrated into a processor. Further, the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. In addition, when an integrated circuit technology that replaces LSI appears due to the advancement of semiconductor technology, an integrated circuit based on the technology may be used.

[Appendix]
From the above description, the present invention is grasped as follows, for example. In order to facilitate understanding of the present invention, reference numerals in the accompanying drawings are appended in parentheses for convenience, but the present invention is not limited to the illustrated embodiment.

  (1) The management device (50, 50A) according to one aspect of the present invention receives a request from an application executed by the terminal device (10), thereby notifying a user who uses the terminal device. The transmission unit (542, S506, S538) that transmits the notification information of the target application to the terminal device and the condition for granting the reward for the introduction of the target application are satisfied. When the target application is not executed by the terminal device from the time when the request is granted to the reward granting processing unit (570, S554, S562) to be granted and the current request is received, Reward change unit (552, S524, S532, S534) for changing the reward to be given to the user based on the request And, equipped with a.

  According to the above configuration, when it is determined that the advertisement of the advertiser application displayed in the previous rewarded advertisement is ignored (at least when the advertiser application is not executed by the terminal device), the reward of the rewarded advertisement is paid. Can be changed. Therefore, the user can be interested in the advertisement related to the introduction of the application.

  (2) One aspect of the present invention is the management device according to (1), in which, when the reward change unit changes a reward, the transmission unit sends notification information corresponding to the change to the terminal device. Send to.

  According to the said structure, it can notify that the reward was changed with respect to the user who did not show interest in the reward advertisement once displayed. Therefore, an advertisement that attracts the user's interest can be displayed by switching to the reward advertisement corresponding to the change of the reward.

  (3) One aspect of the present invention is the management device according to (1) or (2), in which the target application is the terminal device before receiving the current request after receiving the previous request. A determination unit (551, 551A, S524, S532) for determining that the notification information indicating that it has been executed by the terminal device is not received, and the reward change unit (552, S534) Is given to the user based on the current request as a case where the target application has not been executed by the terminal device since the previous request was received until the current request is received. Change the reward.

  According to the above configuration, when it is determined that the advertiser application displayed in the previous reward advertisement is not executed by the user terminal 10, the reward for the reward advertisement is changed as the previous reward advertisement is ignored. . Therefore, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

  (4) One aspect of the present invention is the management device according to (1) or (2), which is transmitted by the previous request after receiving the previous request after receiving the previous request. A determination unit (551, 551A, S524, S532) for determining that selection information indicating that the notification information of the target application has been selected is not acquired from the terminal device, and the reward change unit (552) , S534) determines that the determination unit makes an affirmative determination as a case where the target application has not been executed by the terminal device after receiving the previous request after receiving the previous request. The reward given to the user is changed based on the above.

  According to the above configuration, when it is determined that the advertisement of the advertiser application displayed in the previous reward advertisement is not selected by the user, the reward of the reward advertisement is changed assuming that the previous reward advertisement is ignored. . Therefore, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of a reward, a user's interest can be displayed.

  (5) One aspect of the present invention is the management device according to (1) or (2), which is transmitted by the previous request after receiving the previous request after receiving the previous request. Further, selection information indicating that the notification information of the target application has been selected is acquired from the terminal device, and notification information indicating that the target application has been executed by the terminal device is not acquired from the terminal device. Determination unit (551, 551A, S524, S532), and when the reward change unit (552, S534) makes an affirmative determination when the determination unit receives a previous request, As a case where the target application has not been executed by the terminal device before receiving the request, a reward to be given to the user based on the current request Further to.

  According to the above configuration, even if it is determined that the advertisement of the advertiser application displayed in the previous rewarded advertisement is selected by the user, if it is determined that the advertiser application is not executed by the user terminal 10, the previous time Reward rewards are changed as if the rewarded advertisements were ignored. Therefore, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

  (6) One aspect of the present invention is the management device according to any one of (1) to (5), in which the reward change unit includes the target application for the previous request, and the current application. The reward is changed when the target application for the request is the same.

  According to the above configuration, even if it is determined that the reward advertisement of the advertiser application that has been displayed once is ignored, the reward of the reward advertisement is a reward advertisement of the same advertiser application by the same user terminal 10. To change. Therefore, when displaying a reward advertisement of the same advertiser application again for a user who has not shown an interest in the reward advertisement once displayed, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

  (7) One aspect of the present invention is the management device according to (6), wherein the reward change unit is configured such that an application that has made the previous request is different from an application that has made the current request. But change the reward.

  According to the said structure, even if it is a case where it is judged that the reward advertisement by a different advertising printing application was disregarded, if it is a reward advertisement of the same advertiser application by the same user terminal 10, the reward of reward advertisement will be changed. . Therefore, when displaying a rewarded advertisement of the same advertiser application in another advertising printing application to a user who did not show interest in the rewarded advertising once displayed in a certain advertising printing application, the advertisement related to the introduction of the application Can interest you. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

(8) One aspect of the present invention is the management device according to any one of (1) to (7),
The notification information includes application information indicating the target application and reward information indicating a reward to be given to the user, and the transmission unit receives the request from the previous time until receiving the current request. When the application is not executed by the terminal device, when the current request is received, the notification information including the reward information according to the reward changed by the reward changing unit is transmitted to the terminal device.

  According to the said structure, the reward advertisement corresponding to the change of a reward is displayed with respect to the user who once displayed the reward advertisement but did not show interest. Therefore, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

  (9) One aspect of the present invention is the management device according to any one of (1) to (8), in which the reward change unit (552, S528, S534) receives the previous request. The reward is changed when the time between the request and the current request is received for a predetermined time or more.

  According to the above configuration, when a period in which the reward advertisement is not selected or a period in which the advertiser application of the reward advertisement is not introduced into the user terminal 10 has elapsed for a predetermined time or more, it is determined that the reward advertisement has been ignored, Change the reward. Therefore, even if the user intentionally waits for the reward to be changed, the reward after the change cannot be acquired immediately by increasing the predetermined time.

  (10) One aspect of the present invention is the management device according to any one of (1) to (8), wherein the reward change unit (552, S534) receives the previous request. The reward is changed when a predetermined reference time is sandwiched between receiving the request this time.

  According to the above configuration, when the reward advertisement displayed on the user terminal 10 on the previous day (previous week) is not selected, or when the advertiser application of the reward advertisement is not installed in the user terminal 10, the user is the first user on that day (this week). The reward advertisement to be displayed on the terminal 10 can be a reward changed from the reward of the previous day (previous week), assuming that the reward advertisement is ignored. Accordingly, even if the user intentionally waits for a change in the reward, the reward after the change cannot be acquired immediately by sandwiching the predetermined reference time.

  (11) One aspect of the present invention is the management device according to any one of (1) to (8), in which the reward change unit (552, S534) receives the request for the first time in a predetermined period. The reward is changed in the case of

  According to the said structure, when the reward advertisement displayed on the user terminal 10 on the previous day is not selected, or when the advertiser application of the said reward advertisement is not introduced into the user terminal 10, the reward displayed on the user terminal 10 for the first time on that day The advertisement can be the content of the reward changed from the content of the reward of the previous day, with the reward advertisement being ignored. The predetermined period may be a one-week period, a one-month period, or the like. Therefore, even if the user intentionally waits for the reward to be changed, by providing the predetermined period, the reward after the change cannot be acquired immediately.

  (12) One aspect of the present invention is the management device according to any one of (1) to (11), in which the reward change unit (552, S534) changes the grant destination of the reward. This is to change the reward.

  According to the said structure, when it is judged that the reward advertisement displayed on the user terminal 10 was disregarded, the reward grant destination of a reward advertisement is changed. Therefore, the user can be interested in the advertisement related to the introduction of the application. Furthermore, if it switches to the reward advertisement corresponding to the change of reward, the advertisement which attracts the user's interest can be displayed.

  (13) A terminal device (10) according to an aspect of the present invention includes a request unit (120, S110) that requests notification information of an application from the management device (50) based on an application executed by the terminal device. An output unit (130, 140, S112) that obtains and outputs notification information of a target application to be notified to a user who uses the terminal device in response to a request from the requesting unit; The output unit is provided to the user based on the current request when the target application has not been executed by the own terminal device from the previous request to the current request. Notification information corresponding to the change in the reward is acquired from the management device and output.

  According to the above configuration, when it is determined that the advertisement of the advertiser application displayed in the previous rewarded advertisement is ignored (at least when this advertiser application is not executed by the terminal device), On the other hand, since the reward advertisement in which the content of the reward is changed is displayed, it is possible to display an advertisement that attracts the user who has not shown interest in the reward advertisement that has been displayed once. Therefore, the terminal device displays an advertisement that attracts interest to the user by displaying the advertisement corresponding to the reward change for the user who is determined not to be interested in the advertisement by the management device. can do.

  (14) The management system (1) according to an aspect of the present invention includes a request unit (120, S110) that requests notification information of an application based on an application executed by the terminal device (10), and the request unit. In response to the request, an output unit (140, S112) that acquires and outputs notification information of a target application to be notified to a user who uses the terminal device, and conditions for granting a reward for introducing the target application The reward application processing unit (570, S554, S562) for granting a reward to the user based on the fact that the target application is satisfied, and the target application is made from the previous request to the current request. Reward for changing the reward to be given to the user based on the current request when not executed by the terminal device Provided further section and (552, S524, S532, S534), the.

  According to the above configuration, when it is determined that the advertisement of the advertiser application displayed in the previous rewarded advertisement is ignored (at least when this advertiser application is not executed by the terminal device), On the other hand, since the reward advertisement corresponding to the change of the reward is displayed, the advertisement system 1 can display an advertisement that attracts the user who is not interested in the reward advertisement once displayed. Therefore, the advertising system can make the user who is determined not to be interested in the advertisement interested in the advertisement related to the introduction of the application.

(15) A control method according to an aspect of the present invention is a control method for a management device (50, 50A), wherein the transmission unit receives a request from an application executed by the terminal device, whereby the terminal device A step (S506, S538) of transmitting notification information of a target application to be notified to a user who uses the device to the terminal device, and the reward granting processing unit has a condition for reward granting for the introduction of the target application. Based on the satisfaction, the step of granting a reward to the user (S554, S562), and the reward changing unit receives the current request from the previous request, and the target application is When not executed by the terminal device, a step for changing the reward to be given to the user based on the current request. It includes a flop (S524, S532, S534), the.

(16) A control method according to an aspect of the present invention is a control method for a terminal device (10), in which a request unit sends notification information of an application to a management device based on an application executed by the terminal device. a request for requesting step (S110), the output unit, in response to the request, an output step for acquiring and outputting notification information of the target application to be notified target for the user to use the own terminal device (S112) In the output step, if the target application has not been executed by the own terminal device from the previous request to the current request, the user is granted based on the current request. Notification information corresponding to the change in the reward to be obtained is acquired from the management device and output.

(17) A control method according to an aspect of the present invention is a control method of the management system (1, 1A), and the request unit requests notification information of the application based on the application executed by the terminal device. Step (S110), an output unit acquiring and outputting notification information of a target application to be notified to a user who uses the terminal device in response to the request (S112), and a reward granting process The step of granting a reward to the user on the basis that the condition for granting the reward for the introduction of the target application is satisfied (S554, S562), and the reward changing unit making the previous request If the target application has not been executed by the terminal device before the current request, the request is based on the current request. There are including a step (S524, S532, S534) for changing the reward to be given to the user.

  (18) A program according to one aspect of the present invention receives a request from an application executed by a terminal device (10) in a computer (51) as a management device (50, 50A), thereby causing the terminal device to Based on the fact that the notification information of the target application to be notified to the user to be used is transmitted to the terminal device (S506, S538), and the condition for granting the reward for introducing the target application is satisfied. , A step of granting a reward to the user (S554, S562), and when the target application is not executed by the terminal device between the time when the request is received and the time when the request is received. A step of changing a reward to be given to the user based on the request (S524, S5 2, S534 and) is a program for execution.

  (19) A program according to an aspect of the present invention provides a computer (11) serving as a terminal device (10) with notification information of an application based on an application executed by the terminal device (50, 50A). In response to the request step (S110), and in response to the request, the notification information of the target application to be notified is acquired and output to the user who uses the terminal device, and the previous request is made. If the target application has not been executed by the terminal device by the time the request is made, the notification information corresponding to the change in the reward given to the user based on the request is made, This is a program for executing the step of obtaining and outputting from the management apparatus (S112).

  (20) A program according to an aspect of the present invention is a program (1020) incorporated in a program of an application installed in the terminal device (10), and is an application executed by the terminal device on the computer (11) Step (S110) of requesting the application notification information to the management device (50, 50A) based on the information, and in response to the request, notification information of the target application to be notified to the user using the terminal device And when the target application has not been executed by the own terminal device from the previous request to the current request, the user is granted based on the current request. Notification information corresponding to the change of the reward is obtained from the management device The force to step (S112), a program for execution.

  (21) A program according to an aspect of the present invention requests application notification information from a computer (11, 51) included in a management system (1, 1A) based on an application executed by a terminal device (10). (S110), in response to the request, a step (S112) of acquiring and outputting notification information of a target application to be notified to a user who uses the terminal device, and the introduction of the target application Based on the satisfaction of the conditions for granting rewards, the steps of granting rewards to the user (S554, S562), and the request from the previous request to the current request, If not executed by the terminal device, it is given to the user based on the current request A step (S524, S532, S534) for changing the reward is a program for execution.

  (22) The management device (50A) according to one aspect of the present invention receives a request from an application executed by the terminal device (10), and thereby becomes a plurality of notification targets for a user who uses the terminal device. A transmission unit (542) that transmits notification information of the target application to the terminal device, and a reward grant that rewards the user based on satisfying a condition for granting reward for the introduction of the target application When the terminal device does not execute the common target application to be notified in each of the requests from the processing unit (570) to the current request after receiving the previous request, Based on the request this time, information to change the reward given to the user for the common target application Comprises changing section (552), the.

  According to the above configuration, when it is determined that advertisements of a plurality of advertiser apps displayed in the previous rewarded advertisement are ignored (at least when this advertiser app is not executed by the terminal device), Since the reward for the advertiser application determined to be ignored among the main applications is changed, it is possible to display an advertisement that attracts interest to a user who has not shown interest in the reward advertisement once displayed. Therefore, the management apparatus can make the user who is determined not to be interested in the advertisement interested in the advertisement related to the introduction of the application.

  1, 1A advertising system, 10 user terminal, 11 input unit, 12 display unit, 13 terminal communication unit, 14 terminal storage unit, 15 terminal control unit, 30 application server, 50, 50A, management server, 51 server communication unit, 52 , 52A server storage unit, 53 server control unit, 70 app store, 110 initialization processing unit, 111 identification information acquisition unit, 112 installation notification unit, 120 advertisement request unit, 130 advertisement acquisition unit, 140 display control unit, 150 customer Information notification unit, 160 Achievement point arrival information notification unit, 510 management unit, 521 application information storage unit, 522, 522A reward information storage unit, 523 installation information storage unit, 524, 524A advertisement request history storage unit, 525 customer information storage Part, 526 result point arrival information storage part, 530 acquisition part, 531 Installation notification acquisition unit, 532 advertisement request acquisition unit, 533 customer information acquisition unit, 534 achievement point arrival information acquisition unit, 540, 540A, advertisement information processing unit, 541, 541A advertisement information generation unit, 542, advertisement notification unit, 550 550A, reward change processing section, 551, 551A reward change determination section, 552 reward change section, 560 store information notification section, 570 reward processing section, TBL501 application information table, TBL502, TBL502A reward table, TBL503, TBL503A reward change presence / absence management Table, TBL504 installation information management table, TBL505, TBL505A advertisement request history table, TBL506 customer information management table

Claims (21)

By receiving a request from an application executed by a terminal device, notification information of a target application that is an application that has not been introduced to the terminal device and that is to be notified to a user who uses the terminal device is sent to the terminal device. A transmitter for transmitting to the
A reward grant processing unit for granting a reward to the user, based on satisfying a condition for granting reward for introduction of the target application based on the notification information transmitted by the transmission unit ;
With reference to history information history is recorded in the timing that has received the request, by the second timing to receive the current of the request from the first timing that received last of the request, the target application is the terminal The reward granting for the introduction of the target application based on the notification information transmitted based on the current request based on the first timing or the second timing when not executed by the device The reward granting condition for the introduction of the target application based on the notification information transmitted based on the previous request is satisfied as the reward that the reward granting processing unit grants to the user when the condition is satisfied A reward changing unit that changes the reward given to the user by the reward granting processing unit ,
A management device comprising: The management device according to claim 1, wherein when the reward change unit changes the reward, the transmission unit transmits notification information corresponding to the change to the terminal device. A determination unit that determines that notification information indicating that the target application has been executed by the terminal device has not been received from the terminal device from the previous request to the current request.
With
The reward change unit
The case where the determination unit makes an affirmative determination is a case where the target application is not executed by the terminal device from the time when the previous request is received to the time when the current request is received, based on the current request. Change the reward given to
The management apparatus according to claim 1 or 2. The selection information indicating that the notification information of the target application transmitted by the previous request has been selected is not acquired from the terminal device after receiving the previous request and receiving the current request. A determination unit for determining
With
The reward change unit
The case where the determination unit makes an affirmative determination is a case where the target application is not executed by the terminal device from the time when the previous request is received to the time when the current request is received, based on the current request. Change the reward given to
The management apparatus according to claim 1 or 2. The selection information indicating that the notification information of the target application transmitted by the previous request has been selected from the previous request until the current request is received from the terminal device, and A determination unit that determines that notification information indicating that the target application has been executed by the terminal device has not been acquired from the terminal device;
With
The reward change unit
The case where the determination unit makes an affirmative determination is a case where the target application is not executed by the terminal device from the time when the previous request is received to the time when the current request is received, based on the current request. Change the reward given to
The management apparatus according to claim 1 or 2. The reward change unit changes the reward when the target application for the previous request is the same as the target application for the current request,
The management apparatus as described in any one of Claims 1-5. The reward change unit changes the reward even if the application that made the previous request and the application that made the request this time are different.
The management device according to claim 6. The notification information includes application information indicating the target application and reward information indicating a reward to be given to the user,
The transmission unit receives the current request when the target application is not executed by the terminal device from the previous request to the current request. Transmitting the notification information including reward information according to the changed reward to the terminal device;
The management apparatus as described in any one of Claims 1-7. The reward change unit
Changing the reward when the time between receiving the previous request and receiving the current request is a predetermined time or more,
The management apparatus as described in any one of Claims 1-8. The reward change unit
The reward is changed when a predetermined reference time is sandwiched between receiving the previous request and receiving the current request.
The management apparatus as described in any one of Claims 1-8. The reward change unit
The reward is changed when the request is received for the first time in a predetermined period.
The management apparatus as described in any one of Claims 1-8. The reward change unit
Changing the reward grantee changes the reward.
The management apparatus as described in any one of Claims 1-11. Based on the application executed by the own terminal device, a request unit that requests the management device for notification information of the application,
In response to a request from the request unit, an output that is an application that has not been introduced to the terminal device and that obtains notification information of a target application to be notified to a user who uses the terminal device from the management device and outputs the notification information And
With
The output unit is
If the target application until the second time that the current of the request from the first timing in which the last of the request is not performed by the own terminal device, the first timing or the second timing Based on the previous request, the reward given to the user when the conditions for granting the reward for the introduction of the target application based on the notification information transmitted based on the current request are satisfied. The notification information corresponding to the change from the reward to be given to the user when the conditions for granting the reward for the introduction of the target application based on the notification information transmitted in this way are satisfied is acquired from the management device Output,
Terminal device. Based on the application executed by the terminal device, a request unit that requests notification information of the application,
In response to a request from the request unit, an output unit that acquires and outputs notification information of a target application that is an application not yet introduced into the terminal device and is a notification target for a user who uses the terminal device;
A reward grant processing unit for granting a reward to the user, based on satisfying a condition for reward reward for introduction of the target application based on the notification information acquired in response to the request ;
The target application refers to the history information in which the history of the timing of the request is recorded, and the target application is the terminal device from the first timing of the previous request to the second timing of the current request. Is not executed according to the first timing or the second timing, the reward granting condition for introduction of the target application based on the notification information acquired based on the notification request this time is When the reward granting condition for the introduction of the target application based on the notification information acquired based on the previous request for the reward given to the user by the reward granting processing unit when satisfied is satisfied A reward changing unit that changes from the reward that the reward grant processing unit gives to the user ;
A management system comprising: A control method of a management device,
When the transmission unit receives a request from the application executed by the terminal device, the notification information of the target application that is an application that has not been introduced to the terminal device and that is to be notified to the user who uses the terminal device. Transmitting to the terminal device;
A step of granting a reward to the user based on the fact that the reward granting processing unit satisfies a condition for granting a reward for introducing the target application based on the notification information transmitted by the transmitting unit ;
Compensation changing unit, by referring to the history information history of timing of receiving the request is recorded, until a second timing for receiving the current of the request from the first timing that received last of the request, the Introducing the target application based on the notification information transmitted based on the current request based on the first timing or the second timing when the target application is not executed by the terminal device The reward for the introduction of the target application based on the notification information transmitted based on the previous request, the reward that the reward grant processing unit grants to the user when the condition for granting the reward is satisfied a step in which the reward giving processing unit changes from the reward to be given to the user when the application of the conditions is satisfied
Control method. A terminal device control method,
A requesting unit for requesting notification information of the application to the management device based on the application executed by the terminal device;
In response to the request, the output unit obtains and outputs notification information of a target application that is an application that has not been installed in the terminal device and is a notification target for a user who uses the terminal device; and
Including
In the output step,
If the target application until a second timing of the current of the request from the first timing in which the last of the request is not performed by the own terminal device, the first timing or the second timing Based on the previous request, the reward given to the user when the conditions for granting the reward for the introduction of the target application based on the notification information transmitted based on the current request are satisfied. The notification information corresponding to the change from the reward to be given to the user when the conditions for granting the reward for the introduction of the target application based on the notification information transmitted in this way are satisfied is acquired from the management device Output,
Control method. A control method for a management system,
The requesting unit requests notification information of the application based on the application executed by the terminal device; and
The output unit, in response to the request, obtains and outputs notification information of a target application that is an application not yet introduced into the terminal device and is a notification target for a user who uses the terminal device;
A step of granting a reward to the user based on the fact that a reward granting condition is satisfied for the introduction of the target application based on the notification information acquired in response to the request ;
The reward changing unit refers to the history information in which the history of the timing at which the request is received is recorded, from the first timing at which the request is made last time to the second timing at which the request is made this time, When the target application is not executed by the terminal device , the introduction of the target application based on the notification information acquired based on the current request based on the first timing or the second timing is performed . The reward granting unit for introducing the target application based on the notification information acquired based on the previous request, the reward that the reward grant processing unit grants to the user when the reward granting condition is satisfied . Changing from the reward that the reward grant processing unit gives to the user when a condition is satisfied ;
Control method. To the computer as a management device,
By receiving a request from an application executed by a terminal device, notification information of a target application that is an application that has not been introduced to the terminal device and that is to be notified to a user who uses the terminal device is sent to the terminal device. Sending to the
Granting a reward to the user based on satisfying a condition for granting reward for the introduction of the target application based on the sent notification information ;
With reference to history information history is recorded in the timing that has received the request, by the second timing to receive the current of the request from the first timing that received last of the request, the target application is the terminal A condition for granting a reward for introducing the target application based on the notification information transmitted based on the current request based on the first timing or the second timing when not executed by the device When the condition for granting the reward for the introduction of the target application based on the notification information transmitted based on the previous request is satisfied, the reward to be given to the user when is satisfied is given to the user. Changing from the reward to be granted ;
A program for running To a computer as a terminal device,
Requesting notification information of the application to the management device based on the application executed by the terminal device;
In response to the request, it obtains and outputs notification information of a target application that is an application that has not been introduced to the terminal device and that uses the terminal device, and makes the previous request. If the target application is not executed by the own terminal device from the first timing to the second timing for making the request this time, the current application is based on the first timing or the second timing. The notice that the reward given to the user when the conditions for granting reward for the introduction of the target application based on the notice information sent based on the request are satisfied is sent based on the previous request When the conditions for granting the reward for the introduction of the target application based on information are satisfied, A step of a notification information corresponding to that has changed from compensation of imparting, and outputs acquired from the management apparatus,
A program for running A program embedded in an application program installed in a terminal device,
On the computer,
Requesting notification information of the application to the management device based on the application executed by the terminal device;
In response to the request, it obtains and outputs notification information of a target application that is an application that has not been introduced to the terminal device and that uses the terminal device, and makes the previous request. If the target application is not executed by the own terminal device from the first timing to the second timing for making the request this time, the current application is based on the first timing or the second timing. The notice that the reward given to the user when the conditions for granting reward for the introduction of the target application based on the notice information sent based on the request are satisfied is sent based on the previous request When the conditions for granting the reward for the introduction of the target application based on information are satisfied, A step of a notification information corresponding to that has changed from compensation of imparting, and outputs acquired from the management apparatus,
A program for running In the computer with the management system,
Requesting notification information of the application based on the application executed by the terminal device;
In response to the request, obtaining and outputting notification information of a target application that is an application not yet introduced into the terminal device and is a notification target for a user who uses the terminal device;
Granting a reward to the user based on satisfying a condition for granting reward for the introduction of the target application based on the notification information acquired in response to the request ;
With reference to the history information in which the history of the timing at which the request is received is recorded , the target application is the terminal from the first timing at which the previous request is made to the second timing at which the current request is made . If not executed by the device, a condition for granting a reward for the introduction of the target application based on the notification information acquired based on the notification request obtained based on the current request is based on the first timing or the second timing. A reward to be given to the user when satisfied is granted to the user when the condition for granting the reward for the introduction of the target application based on the notification information acquired based on the previous request is satisfied. A step to change from the reward ,
A program for running

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