JP2020044085A - Game program and game system - Google Patents

Abstract

To provide a game program and a game system capable of meeting various requests of a user on the display of an advertisement.SOLUTION: A game program causes a control unit 56 to function as: game progressing means 562 for progressing a game; addition means 564 for adding an advertisement that advertisement information indicates to a game medium on the game; image display control means 565 capable causing a game image including the game medium to which the advertisement is added to be displayed in a display 61; and advertisement display control means 566 for permitting or prohibiting the display of the advertisement in the game image displayed in the display 61 according to an operation of a user who is visually recognizing the game image.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a game program and a game system for realizing a game in which an advertisement is added to a game medium.

  For example, Patent Document 1 discloses one of effective advertising means using a game. In Patent Literature 1, an advertisement is displayed in a game space, and a player character with an advertisement is operated in the game space. The advertiser is charged according to the time during which the advertisement is displayed in the game, and a privilege is given to the user who has played the game.

Japanese Patent No. 6166317

  However, some users may feel more comfortable with advertising than the benefit of gaining benefits.

  An object of the present invention is to provide a game program and a game system that can meet various demands of a user regarding display of an advertisement as described above.

A first invention provides a computer,
Game progress means for proceeding the game;
Adding means for adding an advertisement indicated by advertisement information to a game medium related to the game;
An image display control unit capable of displaying a game image including the game medium to which the advertisement is added, on a display unit;
A game functioning as advertisement display control means for permitting or prohibiting the display of the advertisement in the game image displayed on the display unit in response to an operation of a first user who visually recognizes the game image. It is a program.

In the first invention, the computer is
Advertisement selecting means for selecting, from among the plurality of pieces of advertisement information, the advertisement information indicating the advertisement to be added to the game content;
Can further function as

In the first invention,
When the advertisement selecting unit changes the selected advertisement information to another advertisement information according to an operation of a second user who plays the game,
The adding unit may change the advertisement to be added to any game content from the advertisement indicated by the selected advertisement information to the advertisement indicated by other advertisement information.

In the first invention, the computer is
When the advertisement information selection processing by the advertisement selection means is performed in response to an operation of a second user who plays the game, the advertisement display control means permits display of the advertisement indicated by the selected advertisement information. Privilege granting means for granting a privilege to the second user based on whether or not
Can further function.

In the first invention,
The advertisement information includes information on an advertiser of the advertisement,
The privilege granting means may further change the content of the privilege to be granted to the second user according to the information on the advertiser in the advertisement information selected by the advertisement selecting means.

In the first invention,
The privilege granting unit may further change the content of the privilege to be granted to the second user according to the number of times the game image has been viewed in a state where the display of the advertisement is permitted.

In the first invention,
The game is a competition game in which a plurality of characters compete against each other,
The image display control means causes the display unit to display a confrontation screen on which the characters that confront each other confront each other,
The adding means may add the advertisement to the background using the background of the characters on the facing screen as the game medium.

In the first invention,
The game is a competition game in which a plurality of characters compete against each other,
The image display control means causes the display unit to sequentially display an opposing screen in which the opposing characters confront each other, a load screen displayed while loading the opponent's opponent screen, and the opponent screen in this order. ,
The adding unit may add the advertisement to the load screen.

In the first invention,
The advertisement display control means allows or prohibits the display of the advertisement added to the load screen according to an operation of the first user,
The display time of the load screen on the display unit may be different depending on whether display of the advertisement added to the load screen is permitted or prohibited.

In the first invention,
The display time of the load screen when the display of the advertisement is prohibited may be shorter than the display time of the load screen when the display of the advertisement is permitted.

In the first invention,
The game image is stored in a first storage in a state where game content information indicating the game content included in the game image and advertiser information indicating an advertiser of the advertisement added to the game content are associated with each other. Can be stored in the department.

  A second invention is a game system including a second storage unit storing the game program of the first invention, and a computer that executes the game program.

  According to the present invention, even if the game image has an advertisement, the display of the advertisement is turned on or off depending on whether the user (first user) who views the game image desires or does not want to display the advertisement. Therefore, it is possible to meet the individual demands of the user regarding the display of the advertisement.

FIG. 2 is a block diagram illustrating a hardware configuration and a functional configuration of the game system according to the embodiment. It is a schematic diagram for demonstrating an E-sports tournament. It is a conceptual diagram of an advertisement DB. It is a conceptual diagram of a user DB. It is a conceptual diagram of a moving image DB. It is a figure showing an example of an advertisement change setting screen. It is a screen example of the character to which the advertisement was added. It is a screen example of a confrontation screen, a load screen, and a battle screen when an advertisement display is permitted. It is a figure showing an example of an advertisement display setting screen. It is a screen example of a confrontation screen, a load screen, and a battle screen when an advertisement display is prohibited. FIG. 4 is a flowchart showing an overall image of a process performed by the game system. It is a figure showing the flow of advertisement change setting processing. It is a figure which shows the flow of the setting processing of an advertisement display propriety. FIG. 3 is a diagram showing a flow of a series of processes of the game system during game play. It is a figure showing a flow of a series of processings of a game system at the time of viewing a play animation. It is a figure showing the flow of advertising display processing. It is a figure showing the flow of privilege calculation processing.

[Embodiment]
A game system 1 and a game program according to an embodiment of the present invention will be described with reference to the drawings.

<Description of the game>
As shown in FIG. 1, the game system 1 includes a server device 2 and a plurality of game devices 5 communicably connected to each other via a communication network 6. The game device 5 is a home-use game machine such as PlayStation (registered trademark), a personal computer, or the like.

  The game described in the present embodiment is a battle-type action game in which a player character battles with another player character or a non-player character in a game space in response to a user operation. The user can play online with a player character of another user via the communication network 6 (network battle). However, the user can also advance the game by playing against a non-player character without using the communication network 6.

  In particular, in the present embodiment, one user selects and operates one character (player character) from a plurality of characters, and has a one-to-one relationship with another character (player character or non-player character) to be an opponent. FIG. 1 illustrates a so-called fighting game in which a fighting game is performed. Winning or losing is determined when the physical strength value of any of the characters in the fighting becomes zero first.

  In the case of a network battle, the server device 2 performs matching with a player character of another game device 5 according to a request of a user who operates the game device 5. The matched characters start a fighting match in a predetermined game space.

  Further, as shown in FIG. 2, the fighting game can be played in a tournament in which a computer game is held as a competition, that is, a so-called Electronic Sports tournament.

  In the venue where the tournament is held, a stage P1 and an audience seat P2 are provided. The users Q1 and Q2 who have entered the tournament enter the stage P1 and play a fighting game using each of the game devices 5 prepared for the stage P1. A huge screen R is provided behind the users Q1 and Q2, and a game image (hereinafter referred to as a play moving image) being played by the users Q1 and Q2 is displayed on the huge screen R. The spectator at the spectator seat P2 watches the play moving image projected on the huge screen R.

  The play video is stored in the server device 2. Accordingly, even on the day after the tournament, the user of the game system 1 can view the play moving image of the fighting game in the tournament by accessing the server device 2 via the game device 5.

  In the following description, a case where the network battle is performed in an E-sports tournament will be exemplified.

<Overview of Game System 1>
As described above, a relatively large number of users can view the game play moving image on the day of the tournament or at a later date. For this reason, a company may become a sponsor (advertiser) for a player (users Q1 and Q2) who has entered a tournament or the tournament itself, expecting an advertising effect. When the users Q1 and Q2 wear the costumes with the advertisement of the sponsor and play the game, the sponsor can obtain a certain degree of advertising effect.

  On the other hand, the users (watchers and viewers) who watch the play video pay more attention to the play video than the costumes of the users Q1 and Q2. Therefore, the game system 1 of the present embodiment can be applied to all game media (games, fighting stages, backgrounds, etc. of the player character) related to the game appearing in the game space in order to make the game more effective as an advertising medium. , And add sponsor advertisements. The right to add the advertisement to the game medium is sold to the sponsor, for example, on a monthly basis and on a character basis in the game.

  Moreover, the game system 1 of the present embodiment can change the advertisement added to the game content according to the preference of the user who plays the game (for example, the users Q1 and Q2). Since a user who plays a game can obtain a privilege as a price obtained by adding an advertisement to a game medium, the user himself / herself desires to add an advertisement to the game medium with one of the purposes of obtaining the privilege. Thereby, the advertising effect of the sponsor is promoted.

  However, among various users including those who play the game and those who only watch the play, there are those who find the advertisement annoying. Therefore, the game system 1 according to the present embodiment can display an advertisement on the display 61 (described later) in accordance with an operation of each user, even if the game is played under a setting in which an advertisement is added to the game medium. Turn the display on and off.

<Hardware configuration>
Hereinafter, the hardware configuration of the server device 2 and the hardware configuration of the game device 5 will be described.

<Configuration of server device 2>
The server device 2 provides a game program related to the fighting game and manages game data.

  As shown in FIG. 1, the server device 2 includes a network interface 21, a storage unit 22, and a control unit 23. The network interface 21 and the storage unit 22 are electrically connected to the control unit 23 via a bus 29.

  The network interface 21 is communicably connected to each game device 5 via a communication network 6 such as the Internet and a LAN. Through the network interface 21, game data and game programs are transmitted to each game device 5, and account information required when each game device 5 logs in to the server device 2 is received from each game device 5. Will be

  The storage unit 22 includes an HDD, an SSD, a RAM, a ROM, and the like. The storage unit 22 stores the account information, the log-in history of the user, the game program, the game data, various programs other than the game program, and the like. The storage unit 22 stores an advertisement DB 221, a user DB 222, and a moving image DB 223.

  The advertisement DB 221 is a database that stores advertisement data such as advertisement logos that can be added to game media, information about sponsors, and the like. For example, as shown in FIG. 3, the advertisement DB 221 includes, as information about an advertisement (hereinafter, advertisement information), identification information (ID) of a sponsor, a sponsor name, an amount invested in a sponsor's tournament, and an FM return amount per game. The advertisement data of a plurality of advertisement logos to be added to the game media during the contract period as a sponsor is stored as one record. Among these, the sponsor ID and the sponsor name correspond to advertiser information indicating the sponsor.

  The “FM” of the FM reduction amount is an abbreviation of “Fight Money”, a virtual local currency that can be used only by the user in the game space, and is mainly used after a game is played. Is given to the user as compensation (reward). The FM return amount represents a local currency amount that is returned to a user who has set to add the advertisement to the game content when one game is played using the game content with the advertisement. That is, “FM” is also a privilege that a user who wants to add an advertisement to a game medium can obtain as a price for adding an advertisement separately from a reward after play.

  FIG. 3 illustrates a case where the FM return amount is set for each sponsor according to the sponsor's investment amount. The larger the sponsor's investment, the higher the FM return.

  In the present embodiment, as shown in FIG. 7 described later, when a game medium is a character, advertisements can be added to a plurality of places for one character. Therefore, in the advertisement DB 221 of FIG. 3, advertisement data of a plurality of advertisement logos is associated with one sponsor.

  The advertisement DB 221 is mainly used in a change setting process of an advertisement to be added to the game content and a privilege calculation process of calculating an FM to be returned to the user.

  The user DB 222 is a database that stores information on users who use the game system 1. For example, in the user DB 222, as shown in FIG. 4, the identification information (ID) of the user, the set sponsor ID, the FM total amount, and the history after accessing the server device 2 are stored as one record. . In other words, in the user DB 222, for each user, which sponsor is the target for adding an advertisement to the game content, how much local currency (fight money) is currently possessed, and what has been done so far History is managed.

  This user DB 222 is used for processing similar to that of the advertisement DB 221 and the like.

  The moving image DB 223 is a database that stores play moving images when a game is played with the game device 5 accessing the server device 2. For example, as shown in FIG. 5, the moving image DB 223 stores the date and time of storage in the server device 2, identification information (ID) of a game image, game medium information indicating a game medium in a play moving image (character type, stage type, etc.). ), The sponsor ID of the advertisement added to the game medium, and the number of times of viewing the moving image are stored as one record.

  As described above, in the moving image DB 223, the game image (playing moving image) including the game medium to which the advertisement is added is not stored as one file in the moving image format such as the MPEG or the WMV format. The game media information and the sponsor ID (advertiser information) are stored in an associated state so that the added advertisement becomes individual information.

  This moving image DB 223 is used at the time of viewing a playing moving image.

  The control unit 23 is configured by a microcomputer including a CPU and a semiconductor memory, and controls the operation of the server device 2 itself.

<Functional configuration of control unit 23 in server device 2>
As shown in FIG. 1, by executing various programs, the control unit 23 executes an information processing unit 231, a matching unit 232, a distribution unit 233, an opponent determination unit 234, an advertisement DB management unit 235, and a user DB management unit 236. Function as a privilege granting unit 237, a moving image DB managing unit 238, and a moving image searching unit 239.

  The information processing means 231 transmits and receives data necessary for distribution of the game program to and from the game device 5.

  The data received by the information processing means 231 include a game program download request, account information, a match request, a match result, a play video search request and search condition, a play video transmission request, a selected advertisement sponsor ID, Ad display availability information (described later) and the like. Examples of the data transmitted by the information processing means 231 include information for confirming whether the game device 5 has received the game program.

  Upon receiving the account information given to each user from the game device 5, the matching unit 232 performs a user authentication process using the account information.

  The distribution unit 233 distributes (transmits) the game program and game data corresponding to the received account information to the game device 5 after the information processing unit 231 receives the game program download request and the user account information. In addition, the distribution unit 233 distributes, to the game device 5, information on a match and data of a game image (playing moving image) including a game medium and an advertisement added thereto.

  The opponent determination means 234 determines an opponent based on the competition request transmitted from the game device 5 (matching). After determining the opponent, the opponent determining means 234 connects the game devices 5 of the opponent users so that they can communicate with each other.

  The advertisement DB management unit 235 manages the advertisement DB 221. For example, if there is a sponsor of a new contractor who has newly purchased the right to add an advertisement to a game medium, the advertisement DB management unit 235 adds a record regarding the sponsor to the advertisement DB 221 or a sponsor whose contract period has expired. If so, the record related to the sponsor is deleted from the advertisement DB 221. The advertisement DB management unit 235 updates the advertisement DB 221 as appropriate so that the advertisement data of the advertisement logo is always the latest.

  The user DB management unit 236 manages the user DB 222. For example, when the setting of the advertisement to be added to the game content is changed by the operation of the game device 5 by the user, the user DB management unit 236 sets the sponsor ID corresponding to the user ID to the sponsor ID of the changed advertisement. rewrite. When the number of users of the game system 1 increases, the user DB management unit 236 adds information about the user to the user DB 222, or rewrites the user's FM total amount with the changed FM total amount when the user's FM total amount is changed. I do.

  When the selection process of the advertisement information by the advertisement selection unit 563 (described later) of the game apparatus 5 is performed according to the operation of the user (second user) playing the game, the privilege providing unit 237 displays the advertisement indicated by the advertisement information. Is given to the user (second user) based on whether the advertisement display control means 566 (described later) has permitted the display of.

  When the play moving image including the game medium with the advertisement is displayed on the game device 5 of each of the user who plays the game and the user who watches the game, it can be estimated that the advertisement has touched the eyes of these users. The privilege granting unit 237 obtains the amount of the local currency “FM” to be granted to the user (second user) who has operated to attach the advertisement to the game content as the price for displaying the advertisement (that is, the privilege), and calculates the value of the user. Is added to the FM total amount corresponding to the record, and the corresponding record in the user DB 222 is updated.

  In FIG. 3, the FM return amount per game is different for each sponsor. Therefore, the privilege granting unit 237 changes the amount of the local currency to be granted to each user (second user) not uniformly, but according to the advertisement sponsor set by the operation of the user (second user).

  The moving image DB management unit 238 manages the moving image DB 223. For example, the moving image DB management unit 238 adds a new play moving image to the moving image DB 223. At this time, when the game content included in the play moving image has an advertisement, the moving image DB management unit 238 stores the sponsor ID of the advertisement in the moving image DB 223 in association with the game medium information and the like.

  The video search means 239 searches the video DB 223 for a play video that satisfies the search condition, based on the search request and the search condition for the play video transmitted from the game device 5.

<Configuration of the game device 5>
The game device 5 executes a game according to a game program based on a user operation. Therefore, the game device 5 can receive (specifically, download and install) the game program, the game data, and their updated versions from the server device 2 via the communication network 6.

  Note that the plurality of game apparatuses 5 included in the game system 1 have the same configuration.

  The game apparatus 5 has a display 61, a speaker 62, and a game controller 63 externally connected or built in. The game device 5 has a network interface 51, a graphic processing unit 52, an audio processing unit 53, an operation unit 54, a storage unit 55, and a control unit 56. The network interface 51, the graphic processing unit 52, the audio processing unit 53, the operation unit 54, and the storage unit 55 are electrically connected to a control unit 56 via a bus 59.

  The network interface 51 is communicably connected to the communication network 6 for transmitting and receiving various data between the game device 5 and the server device 2.

  The graphic processing unit 52 draws a game image including various objects related to the game space in a moving image format according to the game image data output from the control unit 56. The graphic processing unit 52 is connected to a display 61 of, for example, a liquid crystal type, and a game image (that is, a play moving image) drawn in a moving image format is displayed on the display 61.

  The audio processing unit 53 reproduces and synthesizes a game sound according to an instruction from the control unit 56. The audio processing unit 53 is connected to the speaker 62, and the reproduced and synthesized sound is output from the speaker 62.

  The operation unit 54 is connected to the game controller 63 and transmits and receives data related to operation inputs to and from the game controller 63. For example, the user inputs an operation signal to the game device 5 by pressing various buttons of the game controller 63.

  The storage unit 55 includes an HDD, an SSD, a RAM, a ROM, and the like. The storage unit 55 can store a game program and game data downloaded from the server device 2. In particular, the storage unit 55 stores a user ID 551 of a user using the game device 5 and advertisement display availability information 552.

  The advertisement display permission / inhibition information 552 is information indicating whether or not display of an advertisement in the play moving image is permitted when the play moving image is displayed on the display 61. The advertisement display permission / inhibition information 552 is generated by an advertisement display control unit 566 (described later) in response to an operation of a user (first user) who plays or only watches while watching a play moving image.

  The control unit 56 is configured by a microcomputer including a CPU and a semiconductor memory, and controls the operation of the own device 5.

<Functional Configuration of Control Unit 56 in Game Device 5>
The control unit 56 functions as the communication unit 561, the game progression unit 562, the advertisement selection unit 563, the addition unit 564, the image display control unit 565, and the advertisement display control unit 566 by executing the game program.

  The communication unit 561 has a function of communicating with the server device 2 via the network interface 51.

  Specifically, the communication unit 561 transmits account information, various requests such as a request for downloading game data, advertisement display availability information 552, and the like to the server device 2. The communication unit 561 receives game data, information on a match, game media data, data of a play moving image including advertisement information, and the like.

  The game progression unit 562 reads out data such as a game space object and a texture included in the game data from the storage unit 55 or executes the game program using the data received from the server device 2 according to the operation of the user, Generate two-dimensional or three-dimensional game image information. As the game image information is processed by the graphic processing unit 52, the processed game images are sequentially displayed on the display 61, and this becomes a play moving image.

  Then, the game progression unit 562 arranges, on the game image, a player character that operates according to the operation of the user and a player character that operates according to the operation of another user, and advances the game by causing these characters to compete with each other. .

  The advertisement selecting unit 563 indicates an advertisement to be added to the game content and a sponsor ID (advertiser information) of the advertisement from a plurality of pieces of advertisement information in response to an operation of a user (second user) playing the game. Select advertising information. In other words, the user who plays the game (the second user) can set an advertisement or a sponsor to be added to the game content before playing the game.

  FIG. 6 shows an advertisement change setting screen sc1 displayed on the display 61 when setting the advertisement and the sponsor. On the advertisement change setting screen sc1, the sponsor name, the advertisement logo, the amount invested in the tournament, and the FM return amount per game are listed as advertisement information of one record for each sponsor and can be selected. The user can select the desired advertisement or sponsor from this screen sc1 with reference to the FM reduction amount, the design of the advertisement logo, and the like in the advertisement change setting screen sc1.

  When one record is selected from the advertisement change setting screen sc1 in FIG. 6 and the “Yes” button bt11 is pressed, the advertisement selection unit 563 receives advertisement information indicating the selected record. The sponsor ID corresponding to the advertisement information is transmitted to the server device 2 via the communication unit 561 together with the user ID of the user who has selected the record, and is used for updating the user DB 222.

  That is, the advertisement selecting unit 563 changes the advertisement information that has been set to be added to the game content to another advertisement information according to the operation of the user (second user) playing the game.

  The adding unit 564 adds an advertisement indicated by the advertisement information selected by the advertisement selecting unit 563 to the game content. When the advertisement selecting unit 563 changes the selected advertisement information to another advertisement information, the addition unit 564 indicates the advertisement to be added to the game content from the advertisement indicated by the selected advertisement information by the other advertisement information. Turn into advertising.

  Specifically, when the game devices 5 of the opponent users become able to communicate with each other, the server device 2 sends to the respective game devices 5 various data on the opponent user and the player character selected by the user ( The advertisement data of the sponsor corresponding to the user ID of the opponent is transmitted together with the user name, character data, and the like. In addition, to each of the game devices 5, advertisement data of a sponsor set corresponding to the user ID of the own device 5 is also transmitted.

  Based on the transmitted data, the adding unit 564 adds the texture of the advertisement set by the opponent to the costume of the opponent player character (game medium). The adding unit 564 adds the texture of the advertisement set by the user of the own device 5 to the costume of the player character (game content) of the user.

  Further, the adding unit 564 adds an advertisement as a game medium to not only the above-mentioned characters but also background objects (such as rings and screens for performing a game) between the characters on the facing screen sc4 and the fighting screen sc6 in FIG. The confrontation screen sc4 is a screen showing a state in which opposing characters confront each other before the battle. The battle screen sc6 is a screen showing a state during the battle.

  Further, when transitioning from the confrontation screen sc4 to the competition screen sc6, the adding unit 564 causes the advertisement to be displayed also on the load screen sc5 displayed for loading the competition screen sc6.

  When the users who are competing have set different advertisements, the adding unit 564 gives priority to the user of the game device 5 that has transmitted the battle request to the server device 2 first, and the user sets the advertisement. The current advertisement is added to the background object of the confrontation screen sc4 and the competition screen sc6 and the loading screen sc5.

  The image display control means 565 causes the display 61 to sequentially display the facing screen sc4, the loading screen sc5, and the fighting screen sc6 in this order during game play. At that time, the image display control unit 565 can cause the display 61 to display each of the game screens sc4 to sc6 including the game medium to which the advertisement has been added by the adding unit 564.

  FIG. 7 shows a screen sc2 in which the front of a character with an advertisement added to a costume is displayed as an enlarged example (FIG. 7 (a)) as a display example of a game medium with an advertisement (FIG. 7 (a)). 14 shows the displayed screen sc3. The costume of the character is always the same regardless of the presence or absence of the advertisement, but in FIG. 7A, the costume is on the left chest part and the instep of the open finger glove, and in FIG. 7B, the costume is The advertisement logos tx1, tx2, and tx3 are respectively added to the back body.

  FIG. 8 illustrates a facing screen sc4, a loading screen sc5, and a fighting screen sc6 to which an advertisement is added. In the confronting screen sc4, a screen ob1 is positioned as a background object, and an advertisement is displayed on the screen ob1 by UV scroll. On the load screen sc5, the advertisement is displayed as a still image or a moving image for, for example, about 3 seconds. In the battle screen sc6, in addition to the character with an advertisement similar to that of FIG. 7, a (background object) advertisement is added to each of the corner mat ob2, the campus ob3, and the display ob4 located behind the ring where the characters fight each other. Have been.

  The advertisement display control unit 566 generates the advertisement display permission / inhibition information 552 in advance in response to an operation of a user who visually recognizes the play moving image, that is, a user who plays or watches only while watching the play moving image (first user). The advertisement display control unit 566 allows or prohibits the display of the advertisement in the play moving image displayed on the display 61 according to the advertisement display availability information 552.

  Specifically, the user sets whether or not to display an advertisement on the advertisement display setting screen sc7 in FIG. From the advertisement display setting screen sc7 in FIG. 9, the user (first user) can select one of the "display advertisement" button bt71 and the "do not display advertisement" button bt72. In accordance with the user's operation, the advertisement display control unit 566 generates advertisement display availability information 552.

  When the “display advertisement” button bt71 is selected, the advertisement display control unit 566 “permits” the display of the advertisement in the play moving image in accordance with the user ID of the selected game device 5. The advertisement display propriety information 552 to the effect is generated. When the “do not display advertisement” button bt72 is selected, the advertisement display control unit 566 “prohibits the display of the advertisement in the play moving image corresponding to the user ID of the selected game device 5 ( (Not permitted) "is generated. The generated advertisement display availability information 552 is overwritten in the storage unit 55.

  When displaying the play moving image, if the advertisement display availability information 552 in the storage unit 55 indicates “permit” to display the advertisement, the advertisement display control unit 566 permits the addition unit 564 to perform the advertisement addition process. I do. In this case, the game screens sc2 to sc6 with the advertisement are displayed on the display 61.

  On the other hand, when the advertisement display permission information 552 indicates that the display of the advertisement is “prohibited (not permitted)” when the play moving image is actually displayed, the advertisement display control unit 566 performs the advertisement addition process on the addition unit 564. Ban. In this case, the play moving image without the advertisement in FIG. 7, the normal confrontation screen sc4 ′ in which the advertisement is deleted from the confrontation screen sc4 in FIG. 8, the plain load screen sc5 ′ without the advertisement as shown in FIG. The screen sc6 'is displayed on the display 61.

  The display time of the load screen sc5 'on the display 61 is shorter than the display time (for example, 3 seconds) of the load screen sc5 with the advertisement, for example, about 1 second. This is because if the display time of the load screen sc5 'without advertisement is relatively long, the user who watches the play moving image may feel uncomfortable. Conversely, by making the display time of the load screen sc5 with the advertisement longer than the display time of the load screen sc5 ′ without the advertisement, the user can surely see the advertisement and the advertisement effect of the sponsor is accordingly reduced. improves.

  The ring corner mat ob2 ', campus ob3', and display ob4 'in the competition screen sc6' in FIG. 10 have the same shape and color as the objects ob2 to ob4 in the competition screen sc6 in FIG. Not displayed.

  As described above, in the present embodiment, the game medium itself is always the same regardless of the presence or absence of the advertisement (fixed), but the advertisement added to the game medium is appropriately changed according to the operation of the user. On the other hand, a user who plays a game and a user who only watches a play video (a first user who visually recognizes a game) can switch whether or not to display an advertisement during a play video according to his / her preference. .

  Therefore, for example, a case where the display of an advertisement is permitted on one game device 5 side during a match and the display of an advertisement is prohibited on the other game device 5 side is also assumed. In this case, the play moving image with the advertisement is displayed on the display 61 of the game device 5 to which the display of the advertisement is permitted, but there is no advertisement on the display 61 of the game device 5 where the display of the advertisement is prohibited. The play movie is displayed.

<Flow of a series of processes in the game system 1>
First, an overall image of the processing performed by the game system 1 will be described with reference to FIG. The processing performed by the game system 1 is roughly classified into the following four types according to the contents of operations performed by the user who has been authenticated by the server device 2 via the game device 5.
(I) When the user inputs a request to change an advertisement to be added to the game content (Yes in step st1), an “advertisement change setting process” in FIG. 12 is performed (step st2).
(II) When the user inputs a request to switch on and off the display of an advertisement (Yes in step st3), the “advertisement display permission / inhibition setting process” in FIG. 13 is performed (step st4).
(III) When the user inputs a battle request (Yes in step st5), “a series of processing during game play” in FIG. 14 is performed (step st6).
(IV) When the user inputs a request for viewing a play moving image (Yes in step st7), “a series of processes when viewing the play moving image” in FIG. 15 is performed (step st8).

<Advertisement change setting process flow>
As described above, the advertisement change setting process in FIG. 12 is started by the server device 2 and the game device 5 when the user inputs a request to change the advertisement via the menu screen of the game device 5 (Yes in step st1). Is performed (step st2).

  The communication unit 561 of the game device 5 that has received the above input via the game controller 63 transmits a request for transmitting the latest advertisement information to the server device 2 (step st21).

  When the information processing unit 231 of the server device 2 receives the transmission request (step st22), the advertisement DB management unit 235 extracts advertisement information including advertiser information and the like from the current advertisement DB 221 and responds to the transmission request. Is transmitted to the game device 5 (step st23).

  The image display control unit 565 of the game device 5 that has received the advertisement information causes the display 61 to display the advertisement change setting screen sc1 of FIG. 6 based on the advertisement information (step st24).

  When the user performs a selection operation of a record indicating a sponsor who wants to add an advertisement with reference to each advertisement information displayed on the advertisement change setting screen sc1, the advertisement selection unit 563 of the game device 5 sets Accept the operation. The communication unit 561 transmits at least the sponsor ID (advertiser information) of the advertisement information indicated by the selected record to the server device 2 together with the user ID of the own device 5 (step st25).

  When the information processing means 231 of the server device 2 receives the sponsor ID and the user ID (step st26), the user DB management means 236 searches the user DB 222 for a record corresponding to the received user ID. The user DB management means 236 overwrites the sponsor ID received this time in the sponsor ID column of the record (step st27).

<Advertisement display availability setting process flow>
As described above, in the advertisement display permission / inhibition setting process of FIG. 13, when the user inputs a request to switch on / off the advertisement display via the menu screen of the game apparatus 5 (Yes in step st3), the input is performed. The game device 5 is started (step st4).

  In response to the input, the image display control unit 565 causes the display 61 to display the advertisement display setting screen sc7 of FIG. 9 (step st41).

  When the user selects the “display advertisement” button bt71 from this screen sc7 (Yes in step st42), the advertisement display control unit 566 determines whether or not to display the advertisement in the play video by “permitting” the advertisement display. The information 552 is generated and overwritten in the storage unit 55 (step st43).

  When the user selects the “do not display advertisement” button bt72 (No in step st42), the advertisement display control unit 566 determines whether or not to display the advertisement in the game image to “prohibit (not permit)”. The information 552 is generated and overwritten in the storage unit 55 (step st44).

<Flow of a series of processing during game play>
As described above, when the user inputs a battle request via the menu screen or the like of the game device 5 (Yes in step st5), the series of processes in FIG. Step st6).

  The communication means 561 of the game device 5 that has received the input via the game controller 63 transmits the battle request to the server device 2 (steps st51 and st52).

  When the information processing means 231 of the server device 2 receives each competition request (steps st53 and st54), the opponent determination means 234 selects, for example, an opponent from among the users A and B of the game device 5 which transmitted the competition request. Are determined for the users A and B. The opponent determination means 234 connects the game devices 5 of the determined opponents so that they can communicate with each other (step st55).

  Next, the user DB management means 236 extracts, from the user DB 222, the sponsor ID set by each of the opponent users A and B. The advertisement DB management unit 235 extracts advertisement information corresponding to each of the sponsor IDs from the advertisement DB 221. The information processing means 231 transmits the extracted advertisement information to the opponents, that is, the game devices 5 of the users A and B (step st56).

  Upon receiving the advertisement information (steps st57 and st58), each of the game devices 5 of the users A and B performs an advertisement display process (step st59). The flow of the advertisement display process will be described later.

  In each of the game devices 5 that have performed the advertisement display process, the game progression unit 562 operates the player character in accordance with the operation of the users A and B, and the battle play is performed (step st60). At this time, a play moving image with an advertisement or a play moving image without an advertisement is displayed on the display 61 of each game device 5 according to the result of the advertisement display process in step st59.

  During the battle play, the play moving image is sequentially transmitted to the server device 2 and stored in the storage unit 22. The moving image DB management unit 238 updates the moving image DB 223.

  After the battle play, the communication means 561 of each game device 5 transmits the battle result and the advertisement display availability information 552 stored in the own device 5 to the server device 2 (steps st61 and st62).

  When receiving the battle result and the advertisement display availability information 552 of each game device 5 (steps st63 and st64), the server device 2 performs a process of calculating a privilege to be given to each of the users A and B as opponents (step st65). . The flow of the privilege calculation process will be described later.

<A series of flow when watching a play movie>
As described above, the series of processes in FIG. 15 is started when the user inputs a request for viewing a play moving image via the menu screen of the game device 5 (Yes in step st7) (step st8). FIG. 15 illustrates a case where the play moving image is viewed as a replay moving image on the day after the play.

  The communication unit 561 of the game device 5 that has received the above input via the game controller 63 transmits a search request and a search condition for the play moving image to the server device 2 (step st81).

  When the information processing unit 231 of the server device 2 receives the search request and the search condition (step st82), the moving image search unit 239 searches the play video that satisfies the search condition using the moving image DB 223. When referring to the sponsor ID of the advertisement from the record of the play moving image hit in the search, the advertisement DB management unit 235 extracts the advertisement information (such as the data of the advertisement logo) corresponding to the sponsor ID from the advertisement DB 221. The distribution unit 233 distributes the play moving image and the advertisement information to the game device 5 that has transmitted the search request (step st83).

  The game device 5 that has received the play moving image or the like (step st84) performs an advertisement display process described later (step st85). As a result, a play moving image with an advertisement or a play moving image without an advertisement is displayed on the display 61 of the game device 5 according to the result of the advertisement display process in step st85.

  After the viewing of the play moving image is completed, the communication unit 561 of the game device 5 transmits the completion of viewing and the advertisement display availability information 552 stored in the own device 5 to the server device 2 (step st86).

  Upon receiving the completion of viewing and the advertisement display permission / inhibition information 552 (step st87), the server device 2 performs a process of calculating a privilege to be given to the user of the game device 5 that has viewed the play moving image (step st88). .

<Advertisement display process flow>
FIG. 16 shows the flow of the advertisement display process in step st59 of FIG. 14 and step st85 of FIG. The advertisement display processing of FIG. 16 is performed in the game device 5.

  The advertisement display control unit 566 reads the advertisement display availability information 552 from the storage unit 55 of the own device 5.

  When the advertisement display availability information 552 has the content of “permitting” the display of the advertisement in the play moving image (Yes in step st111), the advertisement display control unit 566 controls the addition unit 564 to add the advertisement to the game medium or the load screen. To give permission. In this case, the adding unit 564 adds an advertisement texture to a game medium or a load screen in a play moving image based on the advertisement information transmitted (distributed) from the server device 2. The image display control means 565 causes the display 61 to display the play moving image with the advertisement (step st112).

  When the advertisement display permission / prohibition information 552 indicates that the display of the advertisement in the play moving image is not permitted (No in step st111), the advertisement display control unit 566 controls the addition unit 564 to add the advertisement to the game medium or the load screen. Ban. The image display control unit 565 causes the display 61 to display a play moving image without advertisement (step st113). Specifically, if a game is being played (FIG. 14), a competition screen without advertisement is displayed. If a replay video is being watched (FIG. 15), whether or not an advertisement has been added on the actual competition screen. Regardless of, a replay video without ads is displayed.

  Therefore, during the battle, if the display of the advertisement is “permitted” on the one hand and the display of the advertisement is “disallowed” on the other hand, the play video with the advertisement is displayed on one game device 5 and is displayed on the other game device 5. Play videos without ads are displayed in real time.

<Flow of privilege calculation process>
FIG. 17 shows the flow of privilege calculation processing in step st65 of FIG. 14 and step st88 of FIG. The privilege calculation processing of FIG. 17 is performed in the server device 2.

  The privilege granting unit 237 confirms the contents of the advertisement display propriety information 552 received from the game device 5 (step st121).

  When the advertisement display availability information 552 has the content of “permitting” the display of the advertisement (Yes in step st121), the privilege granting unit 237 calculates the number of times of viewing for each of the play videos watched during the battle or viewed the day after the play. (Update) (step st122). For example, when a game video with an arbitrary advertisement is viewed three times during a certain period, the privilege providing unit 237 sets the number of times of viewing to “3”. This number of times of viewing is added to the corresponding record in the moving image DB 223 and is overwritten.

  Upon extracting from the advertisement DB 221 the FM reduction amount per game of the play video for which the calculation of the number of views has been performed (step st123), the privilege granting unit 237 performs a calculation of multiplying the FM reduction amount by the number of views. . That is, the privilege granting unit 237 calculates the privilege to the user who has set the addition of the advertisement to the play moving image for which the number of times of viewing has been calculated, by the number of times the advertisement is newly displayed (step st124). Therefore, the number of times the play moving image is viewed without displaying the advertisement is not considered in the privilege calculation.

  The user DB management unit 236 updates the user DB 222 by adding the above calculation result to the “FM total amount” in the user DB 222 (step st125).

  In summary, the game program according to the present embodiment causes the control unit 56 (computer) of the game apparatus 5 to add an advertisement indicated by the advertisement information to the game progression unit 562 that advances the game and the game medium related to the game. An addition unit 564, an image display control unit 565 capable of displaying a play moving image (game image) including a game medium to which an advertisement is added on the display 61 (display unit), and a user (the In response to an operation of one user), it functions as an advertisement display control unit 566 for permitting or prohibiting the display of an advertisement in a play moving image (game image) displayed on the display 61 (display unit).

<Effect of the Invention>
According to the game program of the present embodiment, even if an advertisement is added to a game medium in a play moving image (game image), whether a user (first user) who views the play moving image desires or does not want to display an advertisement. The display of the advertisement is turned on or off accordingly. Therefore, it is possible to meet the individual demands of the user regarding the display of the advertisement.

  In addition, the advertisement selecting unit 563 selects advertisement information indicating an advertisement to be added to the game content from the plurality of pieces of advertisement information. That is, the advertisement added to the game content is not fixed but changed. Therefore, a user who wants to display an advertisement can see various advertisements via the play moving image.

  When the advertisement selecting unit 563 changes the selected advertisement information to another advertisement information in response to an operation of a user (second user) playing the game, the addition unit 564 may be configured to execute any game content. Is changed from the selected advertisement to another advertisement. That is, the advertisement added to the game medium can be changed according to the preference of the user (second user) who plays the game without changing the game medium itself.

  Further, a privilege is given to the user (second user) who has operated the selection of the advertisement to be added to the game content based on whether or not the display of the selected advertisement is permitted. If the display of the advertisement is on, the advertisement naturally comes to the eyes of the person through the play video, and it can be said that the advertisement function of the advertisement has been exhibited. Therefore, a privilege is given to the user (second user) who performed the above operation. You. In hope of this privilege, the addition of the advertisement to the game medium is promoted. Sponsors will also focus on the design of the advertisement so that more users can select and view the advertisement.

  In addition, as shown in FIG. 3, the content of the privilege (reward amount) given to the user (second user) who has performed the above operation differs depending on the sponsor. Thereby, the user (second user) refers to the contents of the privilege (reward amount) obtained through the advertisement change setting screen sc1 of FIG. 6 and refers to the advertisement of the sponsor who provides a more attractive privilege. Will be selected.

  In addition, the contents of the privilege change according to the number of times the play moving image (game image) is viewed in a state where the display of the advertisement is permitted. For example, as the number of times of viewing the play moving image with the advertisement increases, the amount of reward to the user (second user) increases. Thus, there is a possibility that the user (second user) will improve his / her skill in playing to increase the number of times of viewing.

  The advertisement is also added to the background of the characters on the facing screen sc4 in FIG. Therefore, the user (first user) who watches the play video can see the advertisement without being conscious.

  The advertisement is also added to the load screen sc5 in FIG. Therefore, during loading of the battle screen sc6, the load screen sc5 that does not bore the user is displayed.

  The display of the advertisement of the load screen sc5 is also permitted or prohibited, but the display time of the load screen sc5 'without the advertisement is shorter than the display time of the load screen sc5 with the advertisement. Thus, when the display of the advertisement is on, the user (first user) can surely check the advertisement on the load screen sc5. When the display of the advertisement is off, it is possible to reduce the possibility that the user (first user) feels uncomfortable when viewing the load screen sc5 'without the advertisement.

  In addition, game images (playing moving images) including game contents to which an advertisement is added are not stored as one file in a moving image format such as the MPEG or WMV format, but are stored in a game media information and advertiser information (sponsor ID). Are stored in the storage unit 22 (first storage unit) in an associated state. Therefore, the display of the advertisement can be easily turned on and off.

[Other embodiments]
The various control means and processing procedures described in the above-described embodiment are examples, and are not intended to limit the scope of the present invention, its application, or its use. The design of the various control means and the processing procedure can be changed as appropriate without changing the gist of the present invention.

  The game is not limited to a fighting fighting game, but can be applied to any type of game.

  The type of the game device may be a portable game machine such as PlayStation Vita (registered trademark) or a tablet.

  The game image with the advertisement displayed on the display may be a still image.

  The stage to which the advertisement is added in the battle screen sc6 may be limited to only a part of the stage, for example, a stage which is required to be used in an E-sports tournament.

  The advertisement selecting unit 563 may set an advertisement to be added for each character according to a user operation. Note that the function itself of the advertisement selecting means 563 may not be provided.

  If the sponsor changes the design of the advertisement between the time of playing the game and the time when the replay video is viewed, the changed (that is, always latest) advertisement may be provided to the game medium in the replay video. .

  The place where the advertisement is given in the game image is not limited to the place shown on the screens sc2 to sc6 in FIGS. For example, various UIs in the game image (a time counter indicating the remaining time of the match, a health gauge indicating the remaining health value of the character, a power gauge consumed instead of firing a special attack, etc.) are used as game media, and An advertisement may be added in the vicinity. The addition of the advertisement near the UI may be performed instead of the screens sc2 to sc6, or may be performed in addition to the screens sc2 to sc6.

  It is not essential that the display time of the load screen sc5 with the advertisement is longer than the display time of the load screen sc5 'without the advertisement.

  The game system 1 can be applied not only to an E-sports tournament but also to a case where a user plays at home. In this case, the user appropriately selects whether or not to upload a play movie to the server device 2. You may.

  The benefits that the user can get by displaying the advertisement are not limited to the local currency, such as currency that can be used in the real world, corporate currency, characters that can be used in the game, items, character voices, new characters that can be used during battles It may be the acquisition of a technique or the like.

  The contents of the privilege may be determined based on other than the on / off of the display of the advertisement and the number of times of viewing the play moving image. For example, the contents of the privilege may be determined based on a period in which an advertisement is added to the game medium.

  The FM return amount per game may be uniform regardless of the sponsor.

  In the above embodiment, the load screen sc5 is described as a screen displayed while the battle screen sc6 is loaded. However, the definition of the load screen is not limited to this. For example, during an online battle (network battle), a screen displayed on the display 61 while waiting for reception of various information (such as information on a player character selected by the opponent) from the opponent may be included in the load screen.

  Even when these other embodiments are adopted, the operation and effect of the present invention are exhibited. Further, the present embodiment, other embodiments, and other embodiments can be appropriately combined with each other.

1 Game system 22 storage unit (first storage unit)
23 control unit (computer)
237 Privilege granting means 56 Control unit (computer)
562 game progress means 563 advertisement selection means 564 addition means 565 image display control means 566 advertisement display control means

Claims (12)

Computer
Game progress means for proceeding the game;
Adding means for adding an advertisement indicated by advertisement information to a game medium related to the game;
An image display control unit capable of displaying a game image including the game medium to which the advertisement is added, on a display unit;
A game functioning as advertisement display control means for permitting or prohibiting the display of the advertisement in the game image displayed on the display unit in response to an operation of a first user who visually recognizes the game image. program. Computer
Advertisement selecting means for selecting, from among the plurality of pieces of advertisement information, the advertisement information indicating the advertisement to be added to the game content;
The game program according to claim 1, further causing the game program to function as When the advertisement selecting unit changes the selected advertisement information to another advertisement information according to an operation of a second user who plays the game,
The method according to claim 2, wherein the adding unit changes the advertisement to be added to an arbitrary game content from the advertisement indicated by the selected advertisement information to the advertisement indicated by another advertisement information. The described game program. Computer
When the advertisement information selection processing by the advertisement selection means is performed in response to an operation of a second user who plays the game, the advertisement display control means permits display of the advertisement indicated by the selected advertisement information. Privilege granting means for granting a privilege to the second user based on whether or not
The game program according to claim 2, wherein the game program further functions as: The advertisement information includes information on an advertiser of the advertisement,
The method according to claim 4, wherein the privilege granting unit further changes the content of the privilege granted to the second user in accordance with information on the advertiser in the advertisement information selected by the advertisement selecting unit. The game program described in. The said privilege provision means further changes the content of the privilege provided to the said 2nd user according to the frequency | count that the said game image was visually recognized in the state where the display of the said advertisement was permitted, The claim characterized by the above-mentioned. The game program according to claim 4 or 5. The game is a competition game in which a plurality of characters compete against each other,
The image display control means causes the display unit to display a confrontation screen on which the characters that confront each other confront each other,
7. The game according to claim 1, wherein the adding unit sets a background of the characters on the facing screen as the game medium and adds the advertisement to the background. 8. program. The game is a competition game in which a plurality of characters compete against each other,
The image display control means causes the display unit to sequentially display an opposing screen in which the opposing characters confront each other, a load screen displayed while loading the opponent's opponent screen, and the opponent screen in this order. ,
8. The storage medium according to claim 1, wherein the adding unit adds the advertisement to the loading screen. 9. The advertisement display control means allows or prohibits the display of the advertisement added to the load screen according to an operation of the first user,
9. The display time of the load screen on the display unit is different depending on whether display of the advertisement added to the load screen is permitted or prohibited. The game program described in. 10. The display time of the load screen when the display of the advertisement is prohibited is shorter than the display time of the load screen when the display of the advertisement is permitted. The game program described in. The game image is stored in a first storage in a state where game content information indicating the game content included in the game image and advertiser information indicating an advertiser of the advertisement added to the game content are associated with each other. The game program according to claim 1, wherein the game program is stored in a unit. A second storage unit storing the game program according to any one of claims 1 to 11,
A computer that executes the game program;
A game system comprising:

Images