JP2009295142A - Digital content distribution system and distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a distribution system of digital content allowing a user to use it for free, and allowing a creator to obtain reasonable income. <P>SOLUTION: This digital content distribution system includes a division display controlling means 13 that sets, as a non-display content, at least one of digital contents divided by a digital content dividing means 12, sets the remaining content as a display content, and makes the display content be displayed on a user-side terminal device; a link display controlling means 14 for displaying the link for displaying the non-display content around the display content on the user-side terminal device; an advertisement display controlling means 15 for displaying an advertisement on the user-side terminal device when the link is pushed by the user; and a digital content display controlling means 16 for enabling display of at least one non-display content on the user-side terminal device after the completion of display of the advertisement. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a digital content distribution system and a distribution method thereof.

In recent years, a diary-type web site called a web log (so-called blog) has become widespread. In conventional blogs, providers provide digital contents for free, and readers (users) can read digital contents for free. Sites that distribute digital content such as games and novels via the Internet are also widely used. These sites distribute digital content for free, or distribute digital content for a fee. (For example, see Patent Document 1.)
When making blog viewing free or distributing digital content free of charge, it is difficult for creators of digital content and providers of digital content to earn income. You can expect to earn income by paying for blog viewing or distributing digital content for a fee, but in that case, the number of users will decrease rapidly, so it is difficult to earn revenue after all.

  In this way, providing digital content free of charge is contradictory to the creator of the digital content making a profit, and the provider of the digital content makes a profit while providing the digital content for free. It was difficult.

Japanese Patent No. 3858048

  The present invention has been made to solve the above-described problems. Users of digital contents can browse the digital contents free of charge on homepages, blogs, SNS (social networking services), mail magazines, and the like. It is an object of the present invention to provide a digital content distribution system and method capable of using a digital content and using the digital content, and a provider of the digital content can obtain an income.

  A digital content distribution system according to the present invention is a digital content distribution system that distributes digital content from a server to a user terminal device via a network line, wherein the server displays at least a part of the digital content as a non-display unit. The display unit is transmitted to the user terminal device by transmitting data configured to display the display unit on the user terminal device with the rest as a display unit. The first display control means to be displayed on the device and the link configured to display the non-display unit are transmitted to the user terminal device to transmit the link to the user Link display control means to be displayed on the user side terminal device, and the link to the user in the user side terminal device When the information indicating that it has been transmitted from the user-side terminal device, data configured to display an advertisement on the screen of the user-side terminal device is sent to the user-side terminal device. An advertisement display control means for displaying the advertisement on the user side terminal device by transmitting, and after the advertisement is displayed on the user side terminal device, at least one non-display in the user side terminal device. Second display control for enabling at least one non-display unit to be displayed on the user-side terminal device by transmitting data configured to enable display to the user-side terminal device. Means.

  The first display control means included in the server uses at least a part of the digital content as a non-display part and the rest as a display part, and displays data configured such that the display part is displayed on the user side terminal apparatus. Transmit to. More specifically, the “non-display portion” in the present invention is content that is not displayed until the advertisement display described later is performed, while the “display section” is the advertisement display described later. This is the content that is also displayed in the previous stage.

  The link display control means provided in the server uses data configured to display “link for displaying non-display part” when the display part is displayed on the user side terminal device. To the terminal device on the subscriber side.

  The “display display data” transmitted to the user terminal device by the first display control means and the “link display data” transmitted to the user terminal device by the link display control means are: Both data may be sent together in a mixed manner, or each may be sent separately (for example, “display display data” followed by “link display data”). Good.

  In the user terminal device to which such a data group is transmitted, the display unit is displayed and the link is displayed. At this stage, the non-display portion is not displayed.

  In this state, the user who views the display unit on the user terminal device side clicks the displayed link if he / she wants to view the subsequent content (non-display unit). Information indicating that the link has been clicked on the user side terminal device is transmitted from the user side terminal device to the server, and on the server side where this information has been transmitted, the advertisement display control means is connected to the user side terminal. Data configured to display an advertisement on the screen of the device is transmitted to the terminal device on the user side. Thereby, an advertisement is displayed on the screen in the user side terminal device.

  Then, information indicating that the advertisement is displayed on the user side terminal device is transmitted from the user side terminal device to the server, and the second display control unit uses the information on the server side where this information has been transmitted. Data configured to display at least one non-display part on the user side terminal device is transmitted to the user side terminal device. As a result, at the user side terminal device, at least one (non-display part) of the remaining digital content is displayed after the advertisement is displayed.

  In the digital content distribution system as described above, the digital content provider does not charge the user by forcing the user to see the advertisement before viewing and using all of the digital content. The advertising revenue can be obtained by the advertisement displayed after displaying the part of the digital content. In addition, users can view and use all of the digital content free of charge simply by viewing advertisements. That is, according to the present invention, it is possible to realize that a provider of digital contents can increase profits while providing digital contents free of charge, which has been difficult in the past.

  In this system, the digital content can be an article. Here, an article is composed of text and images (consisting of at least one of text data and image data).

  Preferably, in this system, the link display control unit displays the link around the display unit displayed by the user terminal device based on data transmitted by the first display control unit. The link may be displayed on the user terminal device by transmitting the data configured as described above to the user terminal device. In this case, the user can easily grasp the position of the link.

  Preferably, in this system, the server further executes an advertisement display by the advertisement display control means each time the link is pushed by the user in the user side terminal device and when the link is pushed. It is preferable to provide advertisement display information storage means for associating and storing advertisement display information, which is information related to the advertisement display, and the provider of the digital content at any time.

  When such a configuration is adopted, the advertisement display information is displayed every time the link is pressed by the user in the user side terminal device and every time the link is pressed and the advertisement display control means executes the advertisement display. Since it is stored at any time, it is possible to calculate the number of times that the link has been pressed or the number of times that the advertisement display has been executed by performing statistical processing on the advertisement display information stored within a certain period of time.

  Further, the advertisement display information may include information indicating the number of times the advertisement display by the advertisement display control unit is executed. Note that information indicating the number of times advertisement display has been performed includes, for example, a count value that is counted up each time advertisement display is performed. In this case, it is possible to calculate the number of times the advertisement display has been executed simply by reading the count value.

  What kind of system is adopted for the advertisement display information is arbitrary, but it is only necessary to be able to obtain the number of times advertisement display has been executed, regardless of the system.

  With such a digital content distribution system, it is possible to pay the advertising revenue obtained by displaying the advertisement to each digital content provider according to the number of times the advertisement is displayed, that is, the number of times the digital content is viewed. The content provider can obtain an appropriate income according to the number of times his / her digital content is viewed.

  In addition, although the specific content of the said advertisement display information is arbitrary and it is preferable that the frequency | count that advertisement display was performed is included as mentioned above, in addition to this, for example, the time when the advertisement was displayed , Information indicating the location of the terminal device on which the advertisement is displayed, and the like may be included.

  Preferably, in the digital content distribution system, the server further stores advertisement rate storage means for storing a fee paid to a provider when an advertisement is displayed once, and stored in the advertisement rate storage means. It is good to provide the reward calculation means which calculates the reward paid to a provider from the said charge and the frequency | count that the advertisement memorize | stored in the said advertisement display information storage means was displayed.

  In this case, a reward to be paid to the provider can be easily obtained according to the advertisement rate.

  Preferably, in the digital distribution system, an external link for connecting the user terminal device to an external site is included in the data configured to display an advertisement on the screen of the user terminal device. The server includes data configured to be displayed, and the server relates to the number of times the external link is pressed by the user each time the external link is pressed by the user in the user terminal device. It is preferable to include click information storage means for storing the click information, which is information, and the digital content provider in association with each other.

  In this case, the user can be guided to the advertiser's site by the external link, and the digital content can be changed according to the number of times the external link is pushed by the user, that is, the number of times the user is guided to the advertiser's site. A reward can be paid to the provider.

  Preferably, in the digital distribution system, the server stores click rate storage means for storing a fee paid to the provider when the external link is pressed once, and is stored in the click rate storage means. It is good to provide the reward calculation means which calculates the reward paid to the said provider from the said charge and the frequency | count that the said external link memorize | stored in the said click information storage means was pushed.

  In this case, a reward to be paid to the provider can be easily obtained according to the click rate.

  Preferably, in the digital content distribution system, the digital content is further transmitted from the digital content provider side terminal device to the server via a network line, whereby the digital content is transmitted to the server. Is configured to be storable, and the provider-side terminal device includes a split position specifying unit that allows the provider to specify a position where the digital content is divided into the non-display unit and the display unit, The server includes a digital content dividing unit that divides at least a part of the digital content into a non-display unit and the rest into a display unit, and the digital content dividing unit is located at a position designated by the provider by the division position designating unit. Based on the non-display portion and the digital content It may be divided into a radical 113.

  In this case, the provider can divide the digital content at a position where the user wants to view the continuation of the digital content, and can improve the number of times the advertisement is displayed.

  Preferably, the advertisement display control means transmits data configured to display a remaining advertisement display time around the advertisement in the user terminal device to the user terminal device. Thus, the remaining display time may be displayed on the user terminal device. Further, the link display control means transmits the data configured to display the advertisement display time together with the link in the user terminal device to the user terminal device, thereby displaying the advertisement. The time may be displayed on the user terminal device. In either case, it is possible to inform the viewer of the time when the advertisement ends, and to reduce the stress that the viewer sees the advertisement.

  Preferably, the user-side terminal device is a mobile terminal device (for example, a mobile phone), and the advertisement display control means occupies 50% or more of the screen size of the user's mobile terminal device. Data configured to display an advertisement of a large size may be transmitted to the mobile terminal device.

  Since the mobile terminal device has a small screen, it is easy to display an advertisement that occupies 50% or more of the screen, thereby increasing the degree of attention of the advertisement. When the area of the advertisement is 50% or less of the screen, it is preferable that the advertisement occupies 50% or more because the viewer can easily see the remaining content rather than the advertisement. More preferably, the advertisement display control means may transmit data configured to display an advertisement on the entire screen of the user's mobile terminal device to the mobile terminal device. In this case, the degree of attention of the advertisement can be significantly increased. Note that “displaying an advertisement on the entire screen” here means that the content displayed on the screen is substantially all display related to the advertisement, and the area of the advertisement is strictly equal to the area of the screen. It does not mean that they are equal. Especially when headers and footers (for example, copyright notices) are left at the top and bottom of the screen and advertisements are displayed on the entire surface, the headers and footers are not content for viewers. Are included in the scope of the present invention.

  Preferably, the first display control means may use the title of the article as the display unit and the text of the article as the non-display unit.

  In this case, the user can determine whether the article is interesting by looking at only the title in a state where the text is not displayed, and it becomes easy to find an interesting article from a large number of articles. Also, since the article title and body are normally stored separately in the database of the server, they can be easily divided into a non-display portion and a display portion without any special operation.

  Preferably, the link display control means may transmit data configured such that the title itself becomes the link to the user terminal device.

  In this case, compared with the case where the title and the link are displayed separately, the amount of information displayed on the user side terminal device can be reduced, and the communication amount between the server and the user side terminal device can be reduced. it can.

  The digital content distribution method of the present invention is a digital content distribution method for distributing digital content from a server to a user terminal device via a network line, and as a processing procedure executed by the server, at least the digital content The display unit is transmitted by transmitting data configured to display the display unit in the user-side terminal device to the user-side terminal device, with a part being a non-display unit and the rest being a display unit. By transmitting the first display control procedure to be displayed on the user terminal device and data configured to display a link for displaying the non-display unit to the user terminal device, A link display control procedure for displaying the link on the user terminal device, and the user terminal device When the information indicating that the link has been pressed by the user is transmitted from the user terminal device, the data configured to display an advertisement on the screen of the user terminal device is used. An advertisement display control procedure for displaying the advertisement on the user terminal device by transmitting to the user terminal device, and after the advertisement is displayed on the user terminal device, the user terminal device The at least one non-display part can be displayed on the user-side terminal device by transmitting data configured so that at least one non-display part can be displayed to the user-side terminal device. And a second display control procedure.

  According to the digital content distribution method of the present invention having the above-described procedures, the digital content provider can force the user to view advertisements before viewing and using all of the digital content. Even without charging the user, advertising revenue can be obtained by the advertisement displayed after the display of a part of the digital content. In addition, a viewer user can view and use all of the digital content free of charge by simply viewing an advertisement without paying money. That is, according to this method, it is possible to realize that a provider of digital contents can make a profit while providing digital contents free of charge, which has been difficult in the past.

  In this method, the digital content can be an article. Here, an article is composed of text and images (consisting of at least one of text data and image data).

  Preferably, in this method, in the link display control procedure, the link is displayed around the display unit displayed by the user terminal device based on data transmitted in the first display control procedure. The link may be displayed on the user terminal device by transmitting the data configured as described above to the user terminal device. In this case, the user can easily grasp the position of the link.

  Preferably, in the method, as the processing procedure executed by the server, the advertisement display control is performed every time the link is pressed by the user in the user side terminal device and when the link is pressed. It is good to have the advertisement display information storage procedure which stores the advertisement display information which is the information about the advertisement display and the provider of the digital contents in association with each other at any time among the execution of the advertisement display in the procedure. .

  When such an advertisement display information storing procedure is provided, the advertisement display information is displayed every time the link is pushed by the user in the user side terminal device and the advertisement is displayed in the advertisement display control procedure when the link is pushed. Since it is stored at any time, every time the advertisement display information stored within a certain period is statistically processed, the number of times the link is pushed and the number of times the advertisement display is executed can be calculated. Can do.

  The advertisement display information may include information indicating the number of times advertisement display is executed in the advertisement display control procedure. Note that information indicating the number of times advertisement display has been performed includes, for example, a count value that is counted up each time advertisement display is performed. In this case, it is possible to calculate the number of times the advertisement display has been executed simply by reading the count value.

  What kind of system is adopted for the advertisement display information is arbitrary, but it is only necessary to be able to obtain the number of times advertisement display has been executed, regardless of the system.

  With such a digital content distribution method, it is possible to pay the advertising revenue obtained by displaying the advertisement to each digital content provider according to the number of times the advertisement is displayed, that is, the number of times the digital content is viewed. The content provider can obtain an appropriate income according to the number of times his / her digital content is viewed.

  In addition, although the specific content of the said advertisement display information is arbitrary and it is preferable that the frequency | count that advertisement display was performed is included as mentioned above, in addition to this, for example, the time when the advertisement was displayed , Information indicating the location of the terminal device on which the advertisement is displayed, and the like may be included.

  Preferably, the method further includes, as a processing procedure executed by the server, an advertisement rate storage procedure for storing a fee paid to a provider when an advertisement is displayed once, and an advertisement rate storage procedure. It is good to have the reward calculation procedure which calculates the reward paid to a provider from the memorize | stored said charge and the frequency | count that the advertisement display memorize | stored in the said advertisement display information storage procedure was performed. In this case, a reward to be paid to the provider can be easily obtained according to the advertisement rate.

  Preferably, in this method, an external link for connecting the user terminal device to an external site is displayed on the data configured to display an advertisement on the screen of the user terminal device. As a procedure to be executed by the server, the external link is pushed by the user every time the external link is pushed by the user in the user side terminal device. It is preferable to have a click information storing procedure for storing the click information, which is information related to the number of times, and the digital content provider in association with each other.

  In this case, the user can be guided to the advertiser's site by the external link, and the digital content can be changed according to the number of times the external link is pushed by the user, that is, the number of times the user is guided to the advertiser's site. A reward can be paid to the provider.

  Preferably, as a processing procedure executed by the server, a click rate storing procedure for storing a fee paid to the provider when the external link is pressed once, and a click rate storing procedure stored in the click rate storing procedure. It is good to have the reward calculation procedure which calculates the reward paying to the said provider from the said charge and the frequency | count that the said external link memorize | stored in the said click information storage procedure was pushed.

  In this case, a reward to be paid to the provider can be easily obtained according to the click rate.

  Preferably, the digital content provider has a division position designation procedure capable of designating a position for dividing the digital content into the non-display part and the display part, and is executed by the server. A processing procedure includes a digital content dividing procedure for dividing at least a part of the digital content into a non-display portion and the rest into a display portion. In the digital content dividing procedure, the position specified by the provider in the dividing position specifying procedure The digital content may be divided into the non-display portion and the display portion.

  In this case, the provider can divide the digital content at a position where the user wants to read the continuation of the digital content, and as a result, the number of times the advertisement is displayed can be improved.

  Preferably, in the advertisement display control procedure, the remaining display is performed by transmitting data configured to display an advertisement remaining display time around the advertisement to the user terminal device. The time may be displayed on the user terminal device. Further, in the link display control procedure, the advertisement display time is transmitted to the user terminal device by transmitting data configured to display the advertisement display time together with the link to the user side. You may display on a terminal device. In either case, it is possible to inform the viewer of the time when the advertisement ends, and to reduce the stress that the viewer sees the advertisement.

  Preferably, the user terminal device is a mobile terminal device, and an advertisement having a size that occupies 50% or more of the screen size of the mobile terminal device is displayed in the advertisement display control procedure. Data configured as described above is transmitted to the mobile terminal device. More preferably, data configured to display an advertisement on the entire screen of the mobile terminal device may be transmitted to the mobile terminal device. In these cases, the degree of attention of the advertisement can be significantly increased.

  Preferably, in the first display control procedure, the title of the article is the display unit, and the text of the article is the non-display unit.

  In this case, the user can determine whether the article is interesting by looking at only the title in a state where the text is not displayed, and it becomes easy to find an interesting article from a large number of articles. Also, since the article title and body are normally stored separately in the database of the server, they can be easily divided into a non-display portion and a display portion without any special operation.

  Preferably, the link display control procedure may transmit data configured such that the title itself becomes the link to the user terminal device.

  In this case, compared with the case where the title and the link are displayed separately, the amount of information displayed on the user side terminal device can be reduced, and the communication amount between the server and the user side terminal device can be reduced. it can.

  Some types of digital content are displayed directly on the screen, such as novels and comics, while others are used after being downloaded to the terminal, such as software, games, music, and videos. (Of course, some novels and comics are downloaded once to the terminal and used, and some software, games, music, and videos are not downloaded and displayed directly on the screen. As in the latter case, a digital content distribution system according to another aspect of the present invention, which is suitable for digital content that is once downloaded to a terminal and used, transmits digital content from a server to a user terminal device via a network line. A digital content distribution system for distributing, wherein the server stores storage means for storing the digital content and a description describing the contents thereof, and the description stored in the storage means is stored in the user terminal device. By transmitting data configured to be displayed to the user terminal device, an explanatory text display control means for displaying the explanatory text on the user terminal device and a first link are displayed. By transmitting data configured as described above to the user terminal device, the first link is connected to the user side. When the first link display control means to be displayed on the terminal device and information indicating that the first link has been pushed by the user in the user terminal device are transmitted from the user terminal device, Advertisement display control means for displaying the advertisement on the user terminal device by transmitting data configured to display the advertisement on the screen of the user terminal device to the user terminal device And after the advertisement is displayed on the user side terminal device, the user side terminal device receives data configured such that a second link for downloading the digital content can be displayed on the user side. And a second link display control means for enabling the second link to be displayed on the user side terminal device by transmitting to the side terminal device.

  In this digital content distribution system, the “description” is read by the user in order to know the content of the digital content, and the specific content and specific form are not particularly limited. For example, the title of the digital content and the summary sentence are displayed in combination.

  The explanatory note display control means provided in the server transmits data configured such that the explanatory note as described above is displayed on the user side terminal device to the user side terminal device. Further, the first link display control means provided in the server sends data configured to display the first link to the user terminal device when the explanatory text is displayed on the user terminal device. And transmit.

  It is to be noted that “descriptive text display data” transmitted to the user terminal device by the explanatory text display control means and “first link display data” transmitted to the user terminal device by the first link display control means. The “data” may be sent together in the form of a mixture of both data, or each may be sent separately (for example, “the data for displaying the first link” following “the data for displaying the explanatory text”). May be transmitted.

  In the user terminal device to which such a data group is transmitted, an explanatory note describing the contents of the digital content is displayed and a first link is displayed. At this stage, the second link for downloading the digital content is not displayed.

  In this state, the user who has seen the above description on the user terminal device side clicks the displayed first link if he / she wants the digital content by looking at the description. Information indicating that the first link has been clicked on the user-side terminal device is transmitted from the user-side terminal device to the server, and on the server side from which this information has been transmitted, the advertisement display control means is used by the user. Data configured to display an advertisement on the screen of the side terminal device is transmitted to the user side terminal device. Thereby, in a user side terminal device, a screen changes and an advertisement is displayed on a screen.

  And the information which shows that the advertisement was displayed in the user side terminal device is transmitted from the user side terminal device to the server. On the server side where this information has been transmitted, the second link display control means, Data configured to display a second link for downloading digital content in the user terminal device is transmitted to the user terminal device. As a result, the user side terminal device displays the second link for downloading the digital content after the advertisement is displayed.

  Therefore, the user can download and acquire the digital content through the second link (for example, a download link). Information indicating that the second link has been clicked is transmitted from the terminal device on the user side to the server, and the server side from which this information has been transmitted receives the data corresponding to the digital content here. To the terminal device on the side. As a result, the digital content can be downloaded in the user terminal device.

  In the digital content distribution system configured as described above, by forcing the user to see the advertisement before downloading the digital content, the digital content provider can perform digital content without charging the user. You can earn advertising revenue by advertising displayed before downloading. In addition, users can download and use digital contents for free by simply viewing advertisements without paying money. That is, according to the present invention, it is possible to realize that a provider of digital contents can increase profits while providing digital contents free of charge, which has been difficult in the past.

  By the way, preferably, in this system, the server is further controlled by the advertisement display control means each time the first link is pushed by the user in the user side terminal device and when the first link is pushed. It is preferable to provide advertisement display information storage means for associating and storing the advertisement display information, which is information related to the advertisement display, and the provider of the digital content at any time during the execution of the advertisement display.

  Here, the advertisement display information is any one of the time when the first link is pushed by the user in the user side terminal device and the time when the first link is pushed and the advertisement display control means executes the advertisement display. If the advertisement display information stored within a certain period is statistically processed later, the number of times the first link has been pressed and the number of times the advertisement display has been executed can be calculated.

  Further, the advertisement display information may include information indicating the number of times the advertisement display by the advertisement display control unit is executed. Note that information indicating the number of times advertisement display has been performed includes, for example, a count value that is counted up each time advertisement display is performed. In this case, it is possible to calculate the number of times the advertisement display has been executed simply by reading the count value.

  What kind of system is adopted for the advertisement display information is arbitrary, but it is only necessary to be able to obtain the number of times advertisement display has been executed, regardless of the system.

  With such a digital content distribution system, it is possible to pay the advertising revenue obtained by displaying advertisements to each digital content provider according to the number of times the advertisement is displayed, that is, the number of times digital content is downloaded. The content provider can obtain an appropriate income according to the number of times digital content is downloaded.

  In addition, although the specific content of the said advertisement display information is arbitrary and it is preferable that the frequency | count that advertisement display was performed is included as mentioned above, in addition to this, for example, the time when the advertisement was displayed , Information indicating the location of the terminal device on which the advertisement is displayed, and the like may be included.

  Preferably, in the digital content distribution system, the server further includes an advertisement rate storage unit that stores a fee paid to a provider of digital content when the advertisement is displayed once, and the advertisement rate storage unit. It is preferable to provide a reward calculating means for calculating a reward to be paid to the provider from the stored advertisement rate and the number of times the advertisement stored in the advertisement display information storing means is displayed.

  In this case, a reward to be paid to the provider of digital contents can be easily obtained according to the advertisement rate.

  Preferably, an external link for connecting the user terminal device to an external site is displayed in the data configured to display an advertisement on the screen of the user terminal device. The server includes click information that is information on the number of times the external link is pressed by the user each time the external link is pressed by the user in the user-side terminal device; It is preferable that a click information storage unit for storing the digital content provider in association with each other is provided.

  In this case, the user can be guided to the advertiser's site by the external link, and the digital content can be changed according to the number of times the external link is pushed by the user, that is, the number of times the user is guided to the advertiser's site. A reward can be paid to the provider.

  Preferably, the server includes a click rate storage unit that stores a fee paid to the provider when the external link is pressed once, and the fee and the click information storage stored in the click rate storage unit. It is good to provide the reward calculating means which calculates the reward paid to the said provider from the frequency | count that the said external link memorize | stored in the means was pushed.

  In this case, a reward to be paid to the provider can be easily obtained according to the click rate.

  Preferably, the advertisement display control means transmits data configured to display a remaining advertisement display time around the advertisement in the user terminal device to the user terminal device. Thus, the remaining display time may be displayed on the user terminal device. Further, the first link display control means transmits data configured to display an advertisement display time together with the first link in the user side terminal device to the user side terminal device, The display time of the advertisement may be displayed on the user terminal device. In either case, it is possible to inform the viewer of the time when the advertisement ends, and to reduce the stress that the viewer sees the advertisement.

  Preferably, the user side terminal device is a mobile terminal device, and the advertisement display control means is configured to display an advertisement having a size that occupies 50% or more of the screen size of the user's mobile terminal device. Data configured to be displayed may be transmitted to the mobile terminal device. More preferably, the advertisement display control means transmits data configured to display an advertisement on the entire screen of the user's mobile terminal device to the mobile terminal device. In these cases, the degree of attention of the advertisement can be significantly increased.

  A digital content distribution method according to another aspect of the present invention, suitable for digital content that is once downloaded to a terminal and used, is a digital content distribution that distributes digital content from a server to a user terminal device via a network line. In the method, the processing procedure executed by the server includes, as the processing procedure executed by the server, data configured such that the explanatory text is displayed on the user terminal device among the explanatory text describing the digital content and the contents thereof. An explanatory text display control procedure for displaying the explanatory text on the user terminal device by transmitting the data to the user terminal device, and data configured to display a first link. 1st link which displays the 1st link on the user side terminal unit by transmitting to the side terminal unit Display screen and a screen of the user terminal device when information indicating that the first link has been pushed by the user in the user terminal device is transmitted from the user terminal device An advertisement display control procedure for displaying the advertisement on the user terminal device by transmitting data configured to display an advertisement to the user terminal device, and the user terminal device After the advertisement is displayed, the data configured so that the second link for downloading the digital content can be displayed on the user terminal device is transmitted to the user terminal device. The second link display control procedure for enabling the second link to be displayed on the user terminal device.

  In the digital content distribution system configured as described above, by forcing the user to see the advertisement before downloading the digital content, the digital content provider can perform digital content without charging the user. Advertising revenue can be earned from advertisements that are displayed before is downloaded. Also, viewers can download the digital content they want for free by simply looking at the advertisement without paying money.

  Preferably, in this method, as a processing procedure executed by the server, each time the first link is pushed by the user in the user side terminal device, and each time the first link is pushed, the advertisement There is an advertisement display information storage procedure for storing the advertisement display information, which is information related to the advertisement display, in association with the provider of the digital content at any time during the execution of the advertisement display in the display control procedure. Good.

  Here, the advertisement display information is any one of the time when the first link is pushed by the user in the user side terminal device and the time when the first link is pushed and the advertisement display control means executes the advertisement display. If the advertisement display information stored within a certain period is statistically processed later, the number of times the first link has been pressed and the number of times the advertisement display has been executed can be calculated.

  The advertisement display information may include information indicating the number of times advertisement display is executed in the advertisement display control procedure. Note that information indicating the number of times advertisement display has been performed includes, for example, a count value that is counted up each time advertisement display is performed. In this case, it is possible to calculate the number of times the advertisement display has been executed simply by reading the count value.

  What kind of system is adopted for the advertisement display information is arbitrary, but it is only necessary to be able to obtain the number of times advertisement display has been executed, regardless of the system.

  Accordingly, with such a digital content distribution method, it is possible to pay the advertising revenue obtained by displaying the advertisement to each digital content provider according to the number of times the advertisement is displayed, that is, the number of times the digital content is downloaded. The digital content provider can obtain an appropriate income according to the number of downloads.

  In addition, although the specific content of the said advertisement display information is arbitrary and it is preferable that the frequency | count that advertisement display was performed is included as above-mentioned, in addition to this, for example, the time when the advertisement was displayed is displayed. The information which shows, the information which shows the location of the terminal device where the advertisement display was performed, etc. may be included.

  Preferably, the method further includes, as a processing procedure executed by the server, an advertisement rate storage procedure for storing a fee paid to a provider when an advertisement is displayed once, and an advertisement rate storage procedure. It is good to have the reward calculation procedure which calculates the reward paid to a provider from the memorize | stored said charge and the frequency | count that the advertisement display memorize | stored in the said advertisement display information storage procedure was performed. In this case, a reward to be paid to the provider can be easily obtained according to the advertisement rate.

  Preferably, an external link for connecting the user terminal device to an external site is displayed in the data configured to display an advertisement on the screen of the user terminal device. Information regarding the number of times the external link is pushed by the user every time the external link is pushed by the user in the user side terminal device as a procedure executed by the server including the configured data The click information storing procedure for storing the click information and the provider of the digital content in association with each other may be provided.

  In this case, the user can be guided to the advertiser's site by the external link, and the digital content can be changed according to the number of times the external link is pushed by the user, that is, the number of times the user is guided to the advertiser's site. A reward can be paid to the provider.

  Preferably, as a processing procedure executed by the server, a click rate storing procedure for storing a fee paid to the provider when the external link is pressed once, and a click rate storing procedure stored in the click rate storing procedure. It is good to have the reward calculation procedure which calculates the reward paying to the said provider from the said charge and the frequency | count that the said external link memorize | stored in the said click information storage procedure was pushed.

  In this case, a reward to be paid to the provider can be easily obtained according to the click rate.

  Preferably, in the advertisement display control procedure, the remaining display is performed by transmitting data configured to display an advertisement remaining display time around the advertisement to the user terminal device. The time may be displayed on the user terminal device. In the first link display control procedure, the advertisement display time is reduced by transmitting data configured to display the advertisement display time together with the first link to the user terminal device. You may display on the said user side terminal device. In either case, it is possible to inform the viewer of the time when the advertisement ends, and to reduce the stress that the viewer sees the advertisement.

  Preferably, the user terminal device is a mobile terminal device, and an advertisement having a size that occupies 50% or more of the screen size of the mobile terminal device is displayed in the advertisement display control procedure. The data configured to be transmitted may be transmitted to the mobile terminal device. More preferably, data configured to display an advertisement on the entire screen of the mobile terminal device may be transmitted to the mobile terminal device. In these cases, the degree of attention of the advertisement can be significantly increased.

  Still another digital content may be used without being stored in the storage means of the server, such as a live camera image. A digital content distribution system according to another aspect of the present invention suitable for such digital content is a digital content distribution system that distributes digital content from a server to a user terminal device via a network line. The server stores the explanatory text describing the contents of the digital content, and uses the data configured such that the explanatory text stored in the storage means is displayed on the user terminal device By transmitting to the user side terminal device, an explanation text display control means for displaying the explanation text on the user side terminal device and a link for displaying the digital content on the user side terminal device are displayed. By transmitting data configured to be transmitted to the user terminal device, the link When link display control means to be displayed on the user side terminal device and information indicating that the link is pushed by the user in the user side terminal device are transmitted from the user side terminal device, Advertisement display control means for displaying the advertisement on the user terminal device by transmitting data configured to display the advertisement on the screen of the user terminal device to the user terminal device And after the advertisement is displayed on the user terminal device, the digital data transmitted to the user terminal device is transmitted to the user terminal device so that the digital content can be used on the user terminal device Content display control means.

  In this digital content distribution system, the “description” is read by the user in order to know the content of the digital content, and the specific content and specific form are not particularly limited. For example, in the case where the digital content is a video from a live camera, a sentence explaining the video from the live camera can be cited.

  The explanatory note display control means provided in the server transmits data configured such that the explanatory note as described above is displayed on the user side terminal device to the user side terminal device. Moreover, the link display control means with which a server is provided transmits the data comprised so that a link might be displayed to the said user side terminal device, when the said explanatory note is displayed in a user side terminal device.

  The “descriptive text display data” transmitted to the user terminal device by the explanatory text display control means and the “link display data” transmitted to the user terminal device by the link display control means are: Both data may be sent together in the form of a mixture, or each may be sent separately (for example, “descriptive text display data” followed by “link display data”). Good.

  In the user terminal device to which such a data group is transmitted, an explanatory note describing the contents of the digital content is displayed, and a link is displayed around it. At this stage, the digital content is not displayed.

  In this state, the user who has viewed the above description on the user terminal device side clicks a link displayed around the description if he / she wants to use the digital content by looking at the description. Information indicating that the link has been clicked on the user side terminal device is transmitted from the user side terminal device to the server, and on the server side where this information has been transmitted, the advertisement display control means is connected to the user side terminal. Data configured to display an advertisement on the screen of the device is transmitted to the terminal device on the user side. Thereby, in a user side terminal device, for example, a screen changes and an advertisement is displayed on a screen.

  Then, information indicating that the advertisement is displayed on the user side terminal device is transmitted from the user side terminal device to the server. On the server side where this information has been transmitted, the digital content display control means uses the information. Data configured so that digital content can be displayed on the user terminal device is transmitted to the user terminal device. As a result, the user-side terminal device can display the digital content when the advertisement display is completed.

  In the digital content distribution system configured as described above, the user of the digital content is forced to view the advertisement before viewing the digital content, so that the provider of the digital content can use the user without charging the user. Advertising revenue can be earned by advertisements displayed before viewing digital content. In addition, users can view digital contents for free by simply viewing advertisements without paying money. That is, according to the present invention, it is possible to realize that a provider of digital contents can increase profits while providing digital contents free of charge, which has been difficult in the past.

  By the way, the digital content is preferably a live camera image. Further, in this system, the server further performs the number of times the advertisement display by the advertisement display control unit is executed in order to raise the advertisement revenue obtained by the advertisement display by the advertisement display control unit to a predetermined donation destination. It is good to provide the advertising display information storage means which memorizes the information which shows.

  In this case, the advertising revenue displayed before viewing the video of the live camera can be used as a donation, and a donation system using the live camera can be realized.

  Preferably, the server stores an advertisement rate storage means for storing an amount of money to be donated to a predetermined donation destination when the advertisement is displayed once, the amount stored in the advertisement rate storage means, and the advertisement display information. It is preferable to provide a donation amount calculating means for calculating an amount of money to be donated to a predetermined donation destination from the number of times the advertisement stored in the storage means is displayed.

  In this case, it is possible to easily determine the amount of money raised according to the advertisement rate.

  Preferably, the advertisement display control means transmits data configured to display a remaining advertisement display time around the advertisement in the user terminal device to the user terminal device. Accordingly, the remaining display time may be displayed on the user terminal device. Further, the link display control means transmits data configured to display an advertisement display time together with the link in the user terminal device to the user terminal device, thereby transmitting the advertisement. The display time may be displayed on the user terminal device. In either case, it is possible to inform the viewer of the time when the advertisement ends, and to reduce the stress that the viewer sees the advertisement.

  The digital content distribution system of the present invention forcibly causes the user to view advertisements before using the digital content, so that the digital content provider can use the digital content without charging the user. Advertising revenue can be earned from advertisements displayed before use. Also, the user can view and use all of the digital content free of charge by simply viewing the advertisement without paying money.

1 is a diagram showing an overall configuration of a digital content distribution system according to a first embodiment of the present invention. It is a block diagram which shows the structure of the digital content delivery server apparatus in 1st Embodiment. It is a figure which shows an example of the input screen displayed on the creator side terminal device in 1st Embodiment. It is a figure which shows an example of the screen as which the first half of the text of the digital content was displayed on the user side terminal device in 1st Embodiment. (A) is a figure which shows an example of the advertisement displayed on the screen of the user side terminal device in 1st Embodiment, (B) is another classification of the advertisement displayed on the screen of the user side terminal device. (C) is a figure which shows another example of the advertisement displayed on the screen of a user side terminal device. It is a figure which shows an example of the screen by which the text latter half of the digital content which the creator produced on the screen of the user side terminal device in 1st Embodiment was displayed. (A) is a flowchart of the content transmission process which is a process which transmits the data of the digital content produced in the creator side terminal device of 1st Embodiment to a digital content delivery server apparatus, (B) is an advertisement It is a figure which shows the data table memorize | stored in a display information storage means. It is a flowchart of the content preservation | save process which is a process which preserve | saves the data of the digital content transmitted from the creator side terminal device in the digital content delivery server apparatus of 1st Embodiment. It is a flowchart of the advertisement transmission process which is a process which transmits advertisement data etc. to a user side terminal device in the digital content delivery server apparatus of 1st Embodiment. It is a flowchart of the content display process which is a process which receives and displays the first half part data etc. from a digital content delivery server apparatus in the user side terminal device of 1st Embodiment. It is a flowchart of the reward calculation process which is a process which calculates the reward which a reward calculating means pays to a creator in the digital content delivery server apparatus of 1st Embodiment. It is a figure which shows the whole structure of the digital content delivery system which concerns on the 2nd Embodiment of this invention. It is a block diagram which shows the structure of the digital content delivery server apparatus in 2nd Embodiment. It is a figure which shows an example of the input screen displayed on the creator side terminal device of the digital content in 2nd Embodiment. It is a figure which shows an example of the screen on which the title and content of a digital content are displayed on the user side terminal device in 2nd Embodiment. (A) is a figure which shows an example of the advertisement displayed on the screen of the user side terminal device in 2nd Embodiment, (B) is another classification of the advertisement displayed on the screen of the user side terminal device. (C) is a figure which shows another example of the advertisement displayed on the screen of a user side terminal device. It is a figure which shows an example of the screen for downloading the digital content in 2nd Embodiment. (A) is a flowchart of the content transmission process which is the process which transmits the data of the content produced in the creator side terminal device of 2nd Embodiment to a digital content delivery server apparatus, (B) is an advertisement display. It is a figure which shows the data table memorize | stored in an information storage means. It is a flowchart of the content preservation | save process which is a process which preserve | saves the data of the content transmitted from the creator side terminal device in the digital content delivery server apparatus of 2nd Embodiment. It is a flowchart of the advertisement transmission process which is a process which transmits advertisement data etc. to a user side terminal device in the digital content delivery server apparatus of 2nd Embodiment. It is a flowchart of the advertisement transmission process which is a process which transmits advertisement data etc. to a user side terminal device in the digital content delivery server apparatus of 2nd Embodiment. It is a flowchart of the content download process which is a process which downloads content data from the digital content delivery server apparatus in the user side terminal device of 2nd Embodiment. It is a figure which shows the whole structure of the digital content delivery system which concerns on the 3rd Embodiment of this invention. It is a block diagram which shows the structure of the digital content delivery server apparatus in 3rd Embodiment. It is a figure which shows an example of the screen on which the explanatory note of the live camera and the communication message about donation were displayed on the user side terminal device in 3rd Embodiment. It is a figure which shows an example of the screen as which the image | video of the live camera was displayed on the user side terminal device in 3rd Embodiment. It is a block diagram which shows the structure of the digital content delivery server apparatus in the 4th Embodiment of this invention. (A) is a figure which shows an example of the screen by which the text first half of the digital content was displayed on the user side terminal device in 4th Embodiment, (B) is a user side terminal in 4th Embodiment. It is a figure which shows an example of the advertisement displayed on the screen of the apparatus. (A) is a figure which shows an example of the advertisement displayed on the screen of the user side terminal device in 4th Embodiment, (B) is a screen of the user side terminal device in 4th Embodiment. It is a figure which shows an example of the screen on which the full text of the digital content which the creator produced is displayed. It is a flowchart of the advertisement transmission process which is a process which transmits advertisement data etc. to a user side terminal device in the digital content delivery server apparatus of 4th Embodiment. It is a flowchart of the advertisement transmission process which is a process which transmits advertisement data etc. to a user side terminal device in the digital content delivery server apparatus of 4th Embodiment. It is a flowchart of the content display process which is a process which receives and displays the first half part data etc. from a digital content delivery server apparatus in the user side terminal device of 4th Embodiment.

  Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

[First Embodiment]
FIG. 1 shows the overall configuration of a digital content distribution system according to the first embodiment of the present invention. The digital content distribution system according to the present embodiment, for example, unspecified digital content (digital content provided by the provider) created by the creator via a network line, such as a home page, a blog, an SNS, or an e-mail magazine. A digital content distribution system for distributing to a large number of users, in which a digital content distribution server device 1 includes a plurality of creator-side terminal devices 2 and a plurality of user-side terminal devices via the Internet 100 (network line). 3 is connected. The numbers of the creator side terminal device 2 and the user side terminal device 3 are not particularly limited. The creator-side terminal device 2 and the user-side terminal device 3 are portable terminal devices such as personal computers and mobile phones. In the present embodiment, the user terminal device 3 is a mobile phone.

  FIG. 2 is a block diagram illustrating a configuration of the digital content distribution server device 1. The digital content distribution server device 1 is created by an input screen creation means 10 for displaying an input screen for the creator to input digital content on the creator-side terminal device 2 and an input screen of the creator-side terminal device 2. A storage device (storage means) 11 for storing the digital content created by the creator transmitted via the Internet 100, and a digital content dividing means 12 for dividing the digital content stored in the storage device 11 into at least two. The display content is displayed on the user terminal device 3 with at least one of the digital contents divided by the digital content dividing means 12 as non-display content (non-display portion) and the rest as display content (display portion). Split display control means (first display control means) 13 and split display control means 13 Therefore, the link display control means 14 for displaying a link for displaying the non-display content around the displayed display content, and when the link is pressed by the user in the user terminal device 3 (the link is pressed). Information indicating that the advertisement has been transmitted from the user-side terminal device 3), an advertisement display control means 15 for displaying an advertisement on the screen of the user-side terminal device 3, and the advertisement on the user-side terminal device 3. Digital content display control means for displaying at least one of non-displayed contents on the user terminal device 3 after display (when information indicating that the advertisement is displayed is transmitted from the user terminal device 3) (Second display control means) 16, advertisement display information storage means 17 for storing the number of times an advertisement has been displayed by the advertisement display control means 15 and the creator, The advertisement rate storage means 18 for storing a fee paid to the creator when the advertisement is displayed once, the fee stored in the advertisement rate storage means 18 and the advertisement stored in the advertisement display information storage means 17 are displayed. And a reward calculating means 19 for calculating a reward to be paid to the creator from the number of times of counting.

  FIG. 3 is an example of an input screen displayed on the creator-side terminal device 2 by the input screen creation means 10. From here, the case where the digital content created by the creator is an article composed of text and images will be described. This input screen includes a title entry field 20 for entering the title of digital content and a body entry field 21 for inputting the text of the digital content. Furthermore, the input screen creation means 10 includes image insertion means (not shown), and the creator can insert the designated image (photograph) into the digital content text by pressing the image insertion button 22. . Further, the input screen creation means 10 includes a division position designation means (not shown), and the creator can designate a position to be divided in the digital content created by the creator. The position where the digital content is divided is preferably a position where the user wants to watch the continuation. For example, when a photograph is inserted into the text of the digital content, the digital content may be divided before the photograph. The method for designating the position to divide is not particularly limited. For example, when the cursor is moved to the position to be divided and the division position designation button 23 is pressed, a tag indicating the division position is embedded at the cursor position. To do. The creator enters the title and the digital content text, designates the division position, and then presses the transmission button 24. Then, the title and the digital content text are transmitted to the digital content distribution server device 1 via the Internet 100.

  The storage device 11 is, for example, a hard disk device or the like, and is connected to the Internet 100 via an input / output unit (not shown), and stores titles and digital content texts transmitted from a plurality of creator-side terminal devices 2. To do. When an image is included in the digital content text, the image is also saved separately.

  The digital content dividing means 12 is realized by software, and divides the digital content stored in the storage device 11 into at least two (in this embodiment, two). The position where the digital content is divided is a position designated by the creator using the division position designation button 23 on the input screen. Note that the position at which the digital content is divided is not the position specified by the creator. For example, between the outline of the digital content (article) and the digital content (article) body, the first half and the second half of the article, and a predetermined number of characters. As described above, the image may be divided at a predetermined position.

  The divided display control means 13 is realized by software, and at least one of the digital contents divided by the digital content dividing means 12 is non-display content and the rest is display content, and the display content is sent to the user terminal device 3. Display.

  Alternatively, the digital content distribution server 1 stores the title and body of the article transmitted by the creator separately in the storage device 11 (database), and the split display control means 13 uses the article title as a display section. Alternatively, only the article title (display unit) may be read from the storage device 11 and displayed on the user terminal device 3. In this case, it is possible to easily divide the article into a display part and a non-display part and display only the display part on the user-side terminal device 3 without performing an operation such as dividing the article text in the middle.

  FIG. 4 is an example of a screen displayed on the user terminal device 3. In FIG. 4, the digital content text is divided into the first half and the second half of the text by the digital content dividing means 12, and the title 30, the text is displayed on the screen of the user terminal device 3 by the divided display control means 13. Only the first half 31 is displayed, and the latter half of the text is not displayed. In this state, the user can read only the first 31 parts of the text. The first half 31 of the text may be a description, a summary, a table of contents, or the like of the digital content.

  The link display control means 14 is realized by software, and displays a link 32 for displaying the latter half of the text around the first half 31 of the text displayed by the divided display control means 13, for example, under the first half 31 of the text. In FIG. 4, the link 32 is a character string “see more”, but is not limited thereto. Further, when the title of the article is a display unit, the title itself may be a link. In this case, the character string “see more” is not required, the amount of information displayed on the user terminal device can be reduced, and the amount of communication between the digital content distribution server 1 and the user terminal device 3 is reduced. be able to. In addition, when there are a large number of articles, the user can determine whether the article is interesting by looking at only the title, and it is easy to find an interesting article from a large number of articles. The link display control means 14 preferably displays an advertisement display time 36 around the link 32 (if the advertisement is a moving image advertisement, a reproduction time of the moving image advertisement) 36. Thereby, a user can grasp | ascertain advertisement time previously and the stress which sees an advertisement can be reduced.

  When the link 32 is pushed by the user, the advertisement 33 is displayed on the screen of the user side terminal device 3 by the advertisement display control means 15 as shown in FIG. The advertisement display control means 15 is also realized by software.

  The advertisement 33 is stored in an advertisement storage unit (not shown). The advertisement 33 is preferably a combination of text and diagrams, or a moving image advertisement.

  In FIG. 5A, the title 30 and the advertisement 33 are displayed on the screen of the user terminal device 3. Here, the advertisement 33 is displayed so as to occupy 50% or more of the area of the entire screen of the user side terminal device 3. For example, if the area of the advertisement is less than 50% of the total screen area and the digital content is displayed in the remaining part, the viewer's eyes are more likely to see the digital content than the display of the advertisement. By making the display account for 50% or more, the degree of attention of the advertisement can be increased.

  More preferably, as shown in FIG. 5B, an advertisement 33 is displayed on the entire screen. In this case, the degree of attention of the advertisement can be significantly increased, and the advertising revenue can be increased. Note that “displaying the advertisement on the entire screen” here means that the content displayed on the screen is substantially all about the advertisement, and the area of the advertisement is strictly set to the area of the screen. It does not mean that they are equal. That is, as shown in FIG. 5B, even if the advertisement area is smaller than the screen area, if only the advertisement is displayed on the screen, it means that the advertisement is displayed on the entire screen.

  Further, as shown in FIG. 5C, it is preferable to display the remaining advertisement display time 34 (remaining playback time of the video advertisement if the advertisement is a video advertisement) around the advertisement 33. Thus, the user can know in advance the time until the latter half of the text is displayed, and the user's stress can be reduced. In FIG. 5C, the advertisement 33 and the remaining display time 34 of the advertisement are displayed on the screen. However, since the remaining display time 34 of the advertisement is also a display related to the advertisement, FIG. This is one of the forms in which the advertisement 33 is displayed. Further, in FIG. 5C, instead of the remaining display time 34, for example, copyright display may be considered. However, since the copyright display is not content, an advertisement is displayed on the entire screen. There is no change.

  When the advertisement is displayed, the number of times the advertisement is displayed (or the number of times the link is pressed) and the creator are stored in association with each other in the advertisement display information storage unit 17. For example, the creator's user ID and the number of times of display may be stored in a database, or the identifier of the creator and various information indicating that the advertisement has been displayed may be stored as a log. The method is not limited to a specific method as long as the creator and the number of times the advertisement is displayed.

  After the display of the advertisement is finished, as shown in FIG. 6, the latter half of the text 35 is displayed on the screen of the user side terminal device 3 by the digital content display control means 16. In FIG. 6, photographs included in the latter half 35 of the text are also displayed. As a result, the user can view the entire digital content created by the creator.

  In FIG. 6, the first half of the text disappears and only the second half 35 of the text is displayed, but both the first half of the text and the second half of the text may be displayed. In FIG. 6, after the advertisement display is completed, the screen is switched from the advertisement screen to display the latter half of the text 35. However, the latter half of the text may be displayed on the same screen as the advertisement.

  Also, the timing of transition from the screen as shown in FIGS. 5A to 5C where the advertisement is displayed to the screen of FIG. 6 is such that the screen automatically transitions after the advertisement display is completed. Alternatively, the screen may transition when the user clicks a link (not shown) displayed after the advertisement display is completed.

  The advertisement rate storage means 18 stores a fee paid to the creator when an advertisement is displayed once, that is, an advertisement rate. The advertisement rate may be changed by the creator, or may be the same for all creators.

  The reward calculation means 19 calculates a reward to be paid to the creator from the advertisement rate stored in the advertisement rate storage means 18 and the number of times the advertisement stored in the advertisement display information storage means 17 is displayed. For example, when the advertisement rate is 1 yen (that is, 1 yen is paid to the creator every time the advertisement is displayed once) and the advertisement is displayed 1000 times, the reward calculation means 19 is 1 yen × 1000 times = Reward is calculated like 1000 yen.

  As described above, in the digital content distribution system according to the present embodiment, the creator can obtain advertising revenue from the advertisement displayed between the divided digital contents without charging the user. In addition, the user can read the entire digital content free of charge simply by looking at the advertisement.

  In addition, since the number of times the advertisement is displayed and the creator are stored in association with each other, the advertising revenue obtained by displaying the advertisement is paid to the creator of each digital content according to the number of digital contents viewed. Therefore, the creator can obtain an appropriate income according to the number of his / her digital contents viewed.

  In the digital content distribution system according to the present embodiment, the creator can simply create and transmit digital content without performing complicated operations such as dividing his digital content and displaying an advertisement in between. It should be noted that a large income can be obtained. Furthermore, since the creator can designate the position where the digital content is divided by the division position designation means, the user is curious by dividing the digital content at a position where the user wants to watch the continuation, It should also be noted that the number of advertisements can be increased. Further, since the advertisement is displayed between the digital contents, the value of the advertisement can be increased.

  In this embodiment, the digital content dividing unit 12 divides the digital content into two. However, when the digital content is a novel or the like, the digital content is divided into a plurality of chapters for each chapter and before each chapter is displayed. The advertisement may be displayed. Specifically, the case where the digital content dividing unit 12 divides the digital content into three will be described below.

  First, the divided display control means 13 and the link display control means 14 are divided into a first divided portion corresponding to the beginning portion of the entire novel and a second corresponding to the continuation of the first divided portion among the three divided novels. A first link for displaying the divided portion is displayed on the user terminal device 3. When the first link is pushed by the user, the first advertisement is displayed, and then the second divided portion is displayed. Then, on the screen on which the second divided portion is displayed, a second link for displaying the third divided portion corresponding to the continuation of the second divided portion is displayed, and by the subsequent user operation, The second advertisement and the third divided part are displayed.

  In the above-described configuration of the digital content distribution server device 1, the input screen creation unit 10 has been described as displaying the input screen on the creator-side terminal device 2. Data configured to display an input screen on the creator-side terminal device 2 is transmitted to the creator-side terminal device 2, and the creator creates the data by operating the creator-side terminal device 2. This can be realized by a known technique in which the person-side terminal device 2 outputs to the screen. In addition, the division display control means 13, the link display control means 14, the advertisement display control means 15 and the digital content display control means 16 indicate that various display contents are displayed on the creator side terminal device 2 or the user side terminal device 3. Although described, these can also be realized by a technique substantially similar to the above-described input screen creation means 10.

  Next, the operation of the digital content distribution system according to the present embodiment, that is, the digital content distribution method according to the present embodiment will be described with reference to FIGS.

  FIG. 7A is a flowchart of a content transmission process that is a process of transmitting digital content data created in the creator-side terminal device 2 to the digital content distribution server device 1, and FIG. 8 is a digital content distribution server. 4 is a flowchart of content storage processing that is processing for storing digital content data transmitted from the creator-side terminal device 2 in the device 1.

  7A, first, the creator-side terminal device 2 receives input screen data, which is input screen data, from the input screen creation means 10 of the digital content distribution server device 1, and the screen shown in FIG. Is output (S100). When the creator creates digital content using the input screen, the entire text data, which is data of the entire digital content, is transmitted to the digital content distribution server device 1 (S105). Here, the creator can specify the position where the digital content dividing unit 12 divides the whole text data. Then, in step S105, the creator-side terminal device 2 transmits the entire text data including data on the designated division position. In the following description, the case where the entire text data is divided into the first half and the latter half will be described.

  Next, in FIG. 8, the digital content distribution server device 1 first determines whether or not the entire body data has been transmitted from the creator-side terminal device 2 (S110), and waits until it is determined that there is transmission (S110). “NO” in S110). If it is determined that the entire text data has been transmitted (“YES” in S110), the entire text data is received and stored in the storage device 11 (S120). Next, the digital content dividing unit 12 converts the whole text data stored in the first half part data corresponding to the first half part of the digital content and the second half part based on the division position designated by the creator side terminal device 2. The data is divided into the corresponding latter half data and stored in the storage device 11 (S130). If the dividing position is not designated by the creator-side terminal device 2, the digital content dividing means 12 performs whole body data at a predetermined position so as to divide the first half and the second half by a predetermined number of characters, for example. Can be divided. In addition, instead of dividing the whole text data into two parts, the first half and the second half, the article title and the article body may be divided. In this case, the article title and the article body are stored in the storage device. 11 may be stored separately.

  Next, the advertisement display information storage unit 17 stores the advertisement display frequency in association with the creator ID unique to each creator (S140).

  Here, as data stored in the advertisement display information storage unit 17, for example, there is a data table as shown in FIG. In FIG. 7B, the advertisement A display count is the number of times the advertisement A is displayed in a predetermined period, and the same applies to the advertisement B display count and the advertisement C display count. That is, the advertisement display information storage unit 17 stores the number of times of display for each type of advertisement as data associated with the creator ID.

  FIG. 9 is a flowchart of an advertisement transmission process that is a process of transmitting data or the like for displaying an advertisement on the user-side terminal device 3 in the digital content distribution server device 1, and FIG. 10 is a flowchart of the user-side terminal device 3. 2 is a flowchart of content display processing, which is processing for receiving and displaying the first half partial data and the like from the digital content distribution server device 1.

  First, in FIG. 9, the digital content distribution server device 1 determines whether or not there is a request signal from the user terminal device 3 (S200 in FIG. 9), and waits until it is determined that there is a request signal (FIG. 9). 9 “NO” in S200). Here, the request signal transmitted from the user terminal device 3 is used not only in the first half display request signal, the link destination display request signal, and the second half display request signal described below, but also in the Internet communication protocol. Various request signals are included.

  At this time, in FIG. 10, when a predetermined operation is performed by the user when the user tries to read the first half portion on the user side terminal device 3 (for example, the first half portion is displayed on the homepage on the network). The link to the page to be displayed is displayed and the user presses the link), and the user side terminal device 3 transmits the first half partial display request signal (S205 in FIG. 10).

  In FIG. 9, upon receiving the first half partial display request signal, the waiting digital content distribution server apparatus 1 determines that there is a request signal (“YES” in S200 of FIG. 9), and the request signal is the first half. It is determined whether or not it is a partial display request signal (S210 in FIG. 9). If it is determined that the request signal is the first half portion display request signal (“YES” in S210 of FIG. 9), the first half portion is determined from the first half portion data and the link data (data for displaying the link 32 shown in FIG. 4). Display data is created, the first half partial display data is transmitted to the user terminal device 3 (S220 in FIG. 9), the process returns to step S200 in FIG. 9, and waits until the next request signal is received.

  Thereafter, in FIG. 10, the user side terminal device 3 receives the first half partial display data and displays the screen shown in FIG. 4 (S225 in FIG. 10). Then, when the user presses the link 32 in order to read the latter half, the user side terminal device 3 transmits a link destination display request signal (S227 in FIG. 10).

  In FIG. 9, when the digital content distribution server apparatus 1 receives the link destination display request signal (“YES” in S200 of FIG. 9, “NO” in S210), the request signal is the link destination display request signal. Is determined (S230 in FIG. 9). If it is determined that the request signal is a link destination display request signal (“YES” in S230 in FIG. 9), advertisement data that is advertisement data stored in the advertisement storage means is transmitted to the user terminal device 3. (S240 in FIG. 9), the process returns to step S200 in FIG. 9 and waits.

  Thereafter, in FIG. 10, the user side terminal device 3 receives the advertisement data, and displays the screen in any form shown in FIGS. 5A to 5C (S245 in FIG. 10). ), And waits until the display of the advertisement is completed (“NO” in S245 of FIG. 10). If it is determined that the display of the advertisement is completed (“YES” in S245 of FIG. 10), the latter half display request signal is transmitted to the digital content distribution server device 1 (S247 of FIG. 10) (or the advertisement display). (The latter part display request signal may be transmitted to the digital content distribution server device 1 by the user pressing a button (not shown) displayed later).

  In FIG. 9, when the digital content distribution server device 1 receives the latter half partial display request signal (“YES” in S200, “NO” in S210, “NO” in S230), the request signal is the latter half. It is determined whether it is a partial display request signal (S250 in FIG. 9). If it is determined that the request signal is the latter half display request signal (“YES” in S250 of FIG. 9), the type of advertisement transmitted in step S240 of FIG. 9 in the data stored in the advertisement display information storage means 17 "1" is added to the "advertisement display count" corresponding to the number (S260 in FIG. 9), the latter half data is transmitted to the user terminal device 3 (S270 in FIG. 9), and the process returns to step S200 in FIG. . Note that the position of step S260 (that is, the position where “1” is added for the “advertisement display count”) is not after step S250 (that is, after the end of displaying the advertisement) but before and after step S240 (that is, the link 32 is It may be after the button is pressed or immediately after the display of the advertisement is started.

  Thereafter, in FIG. 10, the user side terminal device 3 receives the latter half data and displays the screen shown in FIG. 6 (S275 in FIG. 10).

  By the way, when the request signal from the user side terminal device 3 is not any of the first half partial display request, the link destination display request, and the second half partial display request (“YES” in S200 of FIG. 9, “NO” in S210, ("NO" in S230, "NO" in S250)), the digital content distribution server apparatus 1 executes general processing (S280). The process in step S280 is, for example, a general process according to the type of Internet communication protocol executed by a known server, and a detailed description thereof will be omitted.

  FIG. 11 is a flowchart of a reward calculation process that is a process of calculating a reward that the reward calculation means 19 pays to the creator in the digital content distribution server device 1.

  First, the reward calculation means 19 reads the creator ID and display count data from the advertisement display information storage means 17 (S300), determines the type of advertisement required for calculation from the read display count data, and determines the advertisement's type. The advertisement rate corresponding to the type is read from the advertisement rate storage means 18 (S310). Then, the reward amount is calculated from the display count data and the advertisement rate (S320), and the calculation result is stored as data in association with the creator ID (S330).

  In the present embodiment, the digital content is described as an article created by the creator. However, the digital content is not particularly limited as long as the digital content is displayed on the screen and used. For example, text-based English conversation lessons, comics, anime, recipes, English dictionaries, diaries, videos, etc. may be used.

[Second Embodiment]
FIG. 12 shows the overall configuration of a digital content distribution system according to the second embodiment of the present invention. The basic configuration of this embodiment is the same as that of the first embodiment, and the same portions are denoted by the same reference numerals and description thereof is omitted. The digital content distribution system according to the present embodiment is a digital content distribution system that distributes digital content once downloaded to a terminal, such as software, a game, music, or a video, to a user via a network line. As shown in FIG. 12, a digital content distribution server device 1 ′ is connected to a plurality of creator-side terminal devices 2 and a plurality of user-side terminal devices 3 via the Internet 100 (network line). The creator-side terminal device 2 and the user-side terminal device 3 are portable terminal devices such as a personal computer and a mobile phone, for example. In the present embodiment, the creator-side terminal device 2 is a personal computer that creates digital content, and the user-side terminal device 3 is a mobile phone. In this embodiment, the digital content to be distributed is described as a video file for an English conversation lesson. However, the digital content is not particularly limited as long as it is downloaded and used.

  FIG. 13 is a block diagram showing the configuration of the digital content distribution server apparatus 1 '. The digital content distribution server device 1 ′ includes an input screen creation means 10 ′ for causing the creator-side terminal device 2 to display an input screen for the creator to input digital content, digital content created by the creator, A storage device 11 for storing a description describing the title, contents, etc., a description display control means 13 ′ for displaying the description stored in the storage device 11 on the user terminal device 3, and a description display control Link display for displaying a link (first link) for displaying download means (second link) for downloading digital contents in the user terminal device 3 around the explanatory text displayed by the means 13 ′. Control means (first link display control means) 14 and when the first link is pushed by the user (indicating that the first link has been pushed) Advertisement display control means 15 for displaying an advertisement on the screen of the user terminal device 3 when the information is transmitted from the user terminal device 3, and after the advertisement is displayed on the user terminal device 3 (the advertisement) Download screen display control means for causing the user side terminal device 3 to display a download screen including the download means (second link) when information indicating that is displayed is transmitted from the user side terminal device 3). (Second link display control means) 16 ′, advertisement display information storage means 17 for storing the number of times the advertisement is displayed by advertisement display control means 15 and the creator, and created when the advertisement is displayed once Advertisement rate storage means 18 for storing a fee to be paid to the person, the fee stored in the advertisement rate storage means 18 and the advertisement stored in the advertisement display information storage means 17 are displayed. And a number, and a reward calculation means 19 for calculating the remuneration to be paid to the creator of the digital content.

  FIG. 14 is an example of an input screen displayed on the creator-side terminal device 2 by the input screen creation means 10 '. This input screen includes a file selection button 25 for designating a moving image file that is digital content created by the creator, a title input column 20 ′ for entering the title of the digital content, and a content input column 26 for entering the content of the digital content. With. The creator fills in the title and content of the digital content, selects a moving image file that is the digital content, and then presses the send button 24. Then, the title, contents, and file body of the digital content are transmitted to the digital content distribution server apparatus 1 ′ via the Internet 100.

  The storage device 11 is, for example, a hard disk device or the like, is connected to the Internet 100 via an input / output unit (not shown), and is an explanatory text of digital content transmitted from the input screen of the creator-side terminal device 2 ( That is, the video file which is a digital content is saved.

  The explanatory note display control means 13 ′ hides the downloading means for the user to download the digital content from the storage device 11, while giving the explanatory text of the digital content to the user side terminal device 3 via the network line. Display.

  FIG. 15 is an example of a screen of the user terminal device 3. In FIG. 15, the explanatory note display control means 13 ′ displays the digital content title 30 ′ and the content 31 ′ on the screen of the user terminal device 3, and the download means for downloading the digital content is displayed. It has not been. In this state, the user can read only the title and description of the digital content.

  The link display control unit 14 displays a link 32 ′ for displaying the download unit around the description of the digital content displayed by the description display control unit 13 ′, for example, below the content 31 ′. In FIG. 15, the link 32 ′ is a character string “go to download screen”, but is not limited thereto. Similarly to the first embodiment, the link display control unit 14 preferably displays the advertisement display time 36 around the link 32 ′.

  When the link 32 ′ is pushed by the user, the advertisement display control means 15 displays the advertisement 33 on the screen of the user side terminal device 3 as shown in FIG. The advertisement 33 is stored in an advertisement storage unit (not shown). The advertisement 33 is preferably a combination of a figure and text or a moving image advertisement.

  In FIG. 16A, the digital content title 30 ′ and the advertisement 33 are displayed on the screen of the user terminal device 3, but the advertisement 33 is displayed on the user side as in the first embodiment. It is preferable to display so as to occupy 50% or more of the entire screen area of the terminal device 3. Alternatively, as shown in FIG. 16B, it is preferable that the advertisement 33 is displayed on the entire screen. When the advertisement is a moving image, it is preferable to display the remaining advertisement display time 34 around the advertisement 33 as shown in FIG.

  When the advertisement is displayed, the number of times the advertisement is displayed and the creator are stored in association with each other in the advertisement display information storage unit 17. For example, the creator's user ID and the number of times of display may be stored in a database, or the identifier of the creator and various information indicating that the advertisement has been displayed may be left as a log. The method is not limited to a specific method as long as the creator and the number of times the advertisement is displayed are known.

  When the display of the advertisement is finished, as shown in FIG. 17, the download screen display control means 16 ′ downloads means for downloading digital contents from the storage device 11 to the screen of the user side terminal device 3 (in FIG. 17, Download link) 35 'is displayed. Thus, the user can download the digital content by pressing the download means 35 'and view the downloaded digital content. It should be noted that the timing of transition from the screen as shown in FIGS. 16A to 16C where the advertisement is displayed to the screen of FIG. 17 may be such that the screen automatically transitions after the advertisement display ends. Alternatively, the screen may transition when the user clicks a link (not shown). Further, the download means 35 'may be displayed on the same screen as the advertisement.

  The advertisement rate storage means 18 stores a fee paid to the creator when an advertisement is displayed once, that is, an advertisement rate. The advertisement rate may be changed by the creator, or may be the same for all creators.

  The reward calculation means 19 calculates a reward to be paid to the creator from the advertisement rate stored in the advertisement rate storage means 18 and the number of times the advertisement stored in the advertisement display information storage means 17 is displayed. For example, when the advertisement rate is 1 yen (that is, 1 yen is paid to the creator every time the advertisement is displayed once) and the advertisement is displayed 1000 times, the reward calculation means 19 is 1 yen × 1000 times = Reward is calculated like 1000 yen.

  As described above, in the digital content distribution system according to the present embodiment, the creator of digital content can obtain advertising revenue from the advertisement displayed before downloading the digital content without charging the user. . In addition, the user can use the digital content free of charge simply by looking at the advertisement.

  In addition, since the number of times the advertisement is displayed and the creator are stored in association with each other, it is possible to pay the creator according to the number of times each digital content has been downloaded. Thus, the creator can obtain an appropriate income according to the number of downloads of his digital content.

  In the above-described configuration of the digital content distribution server device 1 ′, the input screen creation unit 10 ′ has been described as displaying the input screen on the creator-side terminal device 2, but this is exemplified by the input screen creation unit, for example. 10 ′ transmits data configured to display an input screen on the creator-side terminal device 2 to the creator-side terminal device 2, and the creator operates the creator-side terminal device 2. This can be realized by a known technique in which the creator-side terminal device 2 outputs data to the screen. In addition, the explanation display control means 13 ′, the link display control means 14, the advertisement display control means 15, and the download screen display control means 16 ′ explained that various display contents are displayed on the user terminal device 3. These can also be realized by a technique substantially similar to that of the input screen creation means 10 described above.

  Next, the operation of the digital content distribution system according to the present embodiment, that is, the digital content distribution method according to the present embodiment will be described with reference to FIGS.

  FIG. 18A is a flowchart of a content transmission process that is a process of transmitting digital content data created in the creator-side terminal device 2 to the digital content distribution server device 1 ′, and FIG. It is a flowchart of the content preservation | save process which is a process which preserve | saves the data of the digital content transmitted from the creator side terminal device 2 in server apparatus 1 '.

  In FIG. 18A, first, the creator-side terminal device 2 receives the input screen data from the input screen creation means 10 of the digital content distribution server device 1 ′ and outputs the screen shown in FIG. S400). When the creator creates the digital content, the digital content distribution server apparatus 1 uses the input screen to transmit the description data that is the description data describing the contents of the digital content and the content data that is the data of the digital content. (S405).

  Next, in FIG. 19, first, the digital content distribution server device 1 ′ determines whether or not there is transmission of explanatory text data and content data from the creator-side terminal device 2 (S410), and determines that there is transmission. ("NO" in S410). If it is determined that the explanatory text data and the content data are transmitted (“YES” in S410), the explanatory text data and the content data are received and stored in the storage device 11 (S420). Next, the advertisement display information storage unit 17 stores the advertisement display count associated with the creator ID unique to each creator (S430).

  Here, as data stored in the advertisement display information storage unit 17, for example, there is a data table as shown in FIG. In FIG. 18B, the advertisement A display count is the number of times the advertisement A is displayed during a predetermined period, and the same applies to the advertisement B display count and the advertisement C display count. That is, the advertisement display information storage unit 17 stores the number of times of display for each type of advertisement as data associated with the creator ID.

  20 and 21 are flowcharts of an advertisement transmission process that is a process of transmitting advertisement data and the like to the user terminal device 3 in the digital content distribution server device 1 ′. FIG. It is a flowchart of the content download process which is a process which downloads content data from digital content delivery server apparatus 1 '.

  First, in FIG. 20, the digital content distribution server device 1 ′ determines whether or not there is a request signal from the user terminal device 3 (S500 in FIG. 20), and waits until it is determined that there is a request signal (S500 in FIG. 20). “NO” in S500 of FIG. 20). Here, the request signal transmitted from the user side terminal device 3 includes not only an explanatory text display request signal, a link destination display request signal, a download screen display request signal, and a download request signal described below, but also Internet communication. Various request signals used in the protocol are included.

  At this time, in FIG. 22, when a predetermined operation when the user tries to read the explanatory text is executed by the user (for example, a link to a page displaying the explanatory text is displayed on the homepage on the network). The user side terminal device 3 transmits an explanatory text display request signal (S505 in FIG. 22).

  In FIG. 20, upon receiving the explanatory text display request signal, the waiting digital content distribution server device 1 ′ determines that there is a request signal (“YES” in S500 of FIG. 20), and the request signal is explained. It is determined whether it is a sentence display request signal (S510 in FIG. 20). If it is determined that the request signal is an explanatory text display request signal (“YES” in S510 of FIG. 20), the explanatory text data and link data (data for displaying the link 32 ′ shown in FIG. 15) will be described. Sentence display data is created, the explanatory text display data is transmitted to the user terminal device 3 (S520 in FIG. 20), the process returns to step S500 in FIG. 20, and waits until the next request signal is received.

  Thereafter, in FIG. 22, the user terminal device 3 receives the explanatory text display data and displays the screen shown in FIG. 15 (S525 in FIG. 22). When the user presses the link 32 'to download digital content, the user terminal device 3 transmits a link destination display request signal (S527 in FIG. 22).

  In FIG. 20, when the digital content distribution server apparatus 1 ′ receives the link destination display request signal (“YES” in S500 in FIG. 20, “NO” in S510), the request signal is the link destination display request signal. It is determined whether or not there is (S530 in FIG. 20). If it is determined that the request signal is a link destination display request signal (“YES” in S530 of FIG. 20), advertisement data that is advertisement data stored in the advertisement storage unit is transmitted to the user terminal device 3. (S540 in FIG. 20), the process returns to step S500 in FIG. 20 and waits.

  Thereafter, in FIG. 22, the user terminal device 3 receives the advertisement data, displays the advertisement on the screen as shown in FIGS. 16A to 16C (S543 in FIG. 22), and the advertisement. Is displayed until the display ends (“NO” in S545 of FIG. 22). If it is determined that the display of the advertisement is completed (“YES” in S545 in FIG. 22), a download screen display request signal is transmitted to the digital content distribution server device 1 ′ (S547 in FIG. 22) (or If the user presses a button (not shown) displayed after the advertisement is displayed, the latter half display request signal may be transmitted to the digital content distribution server device 1 ′.

  20 and 21, upon receiving the download screen display request signal (“YES” in S500, “NO” in S510, “NO” in S530), the digital content distribution server device 1 ′ receives the download screen display request signal). It is determined whether the request signal is a download screen display request signal (S550 in FIG. 21). If it is determined that the request signal is a download screen display request signal (“YES” in S550 in FIG. 21), the data stored in the advertisement display information storage unit 17 includes the advertisement transmitted in step S540 in FIG. “1” is added to the “advertisement display count” according to the type (S560 in FIG. 21), and download screen data (data for displaying the download means 35 ′ which is the download link shown in FIG. 17). The download screen data created from (is) is transmitted to the user terminal device 3 (S570 in FIG. 21), and the process returns to step S500 in FIG. 20 and waits. Note that the position of step S560 (that is, the position where “1” is added for the “advertisement display count”) is not after step S550 (that is, after the end of displaying the advertisement) but before and after step S540 (that is, the link 32 ′). Or after the start of the display of the advertisement). Thereafter, in FIG. 22, the user terminal device 3 receives the download screen data and displays the download screen shown in FIG. 17 (S573 in FIG. 22). When the user presses the download means 35 'to download the digital content, the user side terminal device 3 transmits a download request signal (S575 in FIG. 22).

  20 and 21, when the digital content distribution server apparatus 1 ′ receives the download request signal (“YES” in S500 in FIG. 20, “NO” in S510, “NO” in S530, S550 in FIG. 21). And “NO”), it is determined whether or not the request signal is a download request signal (S580 in FIG. 21). If it is determined that the request signal is a download request signal (“YES” in S580 in FIG. 21), content data that is digital content data is transmitted to the user terminal device 3 (S590 in FIG. 21).

  Thereafter, in FIG. 22, the user terminal device 3 receives the content data (S595 in FIG. 22).

  By the way, when the request signal from the user side terminal device 3 is not any of the explanatory text display request signal, the link destination display request signal, the download screen display request signal, and the download request signal (in S500 of FIG. 20, “ YES ”,“ NO ”in S510,“ NO ”in S530,“ NO ”in S550 in FIG. 22,“ NO ”in S580), and the digital content distribution server apparatus 1 ′ is the same as that in the first embodiment. The process is executed (S600).

  Also in this embodiment, the reward calculation means 19 executes the reward calculation process as in the first embodiment, but the process is the same as the process shown in FIG. Omitted.

  In the present embodiment, a video file for an English conversation lesson is given as an example of digital content, so the title of the digital content and its contents are displayed on the initial screen of the terminal device on the user side. In the case of digital content, the title of the game and the description of the game may be displayed. In the case of a novel that is downloaded and read, the title and outline of the novel may be displayed.

[Third Embodiment]
FIG. 23 shows the overall configuration of a digital content distribution system according to the third embodiment of the present invention. The basic configuration of this embodiment is the same as that of the first embodiment and the second embodiment, and the same portions are denoted by the same reference numerals and the description thereof is omitted. The digital content distribution system of the present embodiment is a digital content distribution system that distributes video from a live camera 2 ′ to a user via a network line. As shown in FIG. 23, the digital content distribution server apparatus 1 ″ Are connected to the live camera 2 ′ and the plurality of user terminal devices 3 via the Internet 100 (network line). The user side terminal device 3 is a mobile terminal device such as a personal computer or a mobile phone. This digital content distribution system is provided in order to raise the advertising revenue obtained by browsing the live camera 2 'to a predetermined donation destination.

  FIG. 24 is a block diagram showing a configuration of the digital content distribution server device 1 ″. The digital content distribution server device 1 ″ stores a storage device (storage means) 11 ″ for storing the description describing the contents of the live camera 2 ′, and the description stored in the storage device 11 ″ on the user side. Explanation text display control means 13 '' to be displayed on the terminal device 3 and the video of the live camera 2 'are displayed on the user side terminal apparatus 3 around the explanation text displayed by the explanation text display control means 13' '. Link display control means 14 for displaying a link for the user, and when the link is pushed by the user (when information indicating that the link has been pushed is transmitted from the user side terminal device 3) Advertisement display control means 15 for displaying an advertisement on the screen of the terminal device 3 and after the advertisement is displayed on the user terminal device 3 (information indicating that the advertisement has been displayed is transmitted from the user terminal device 3 If) The digital content display control means 16 for displaying the video of the live camera 2 ′ on the user terminal device 3 and the advertisement revenue obtained by the advertisement display by the advertisement display control means 15 are used for raising funds to a predetermined donation destination. Advertisement display information storage means 17 '' for storing information indicating the number of times the advertisement display by the display control means 15 has been executed, and advertisement rate storage for storing the amount to be raised to a predetermined donation destination when the advertisement is displayed once. Based on the means 18 ″, the fee stored in the advertisement rate storage means 18 ″ and the number of times the advertisement stored in the advertisement display information storage means 17 ″ is displayed, the amount to be raised to a predetermined donation destination is calculated. A donation amount calculating means 50 for calculating is provided.

  The storage device 11 ″ is, for example, a hard disk device or the like. The explanatory text stored in the storage device 11 ″ is not only the content of the video of the live camera 2 ′ but also before the video of the live camera 2 ′ is displayed. The fact that the advertisement is displayed and the fact that the advertisement revenue is collected by the fund-raising destination are described.

  FIG. 25 is an example of a screen displayed on the user terminal device 3. In FIG. 25, the explanatory note display control means 13 ″ displays on the screen of the user-side terminal device 3 that the explanatory text 30 ″ of the video of the live camera 2 ′ and notification that the advertising revenue will be donated to the fundraiser. Only the sentence 31 ″ is displayed, and the video of the live camera 2 ′ is not displayed.

  In FIG. 25, the link display control unit 14 displays a link 32 ″ including a character string “view live camera”. The link 32 ″ is not limited to this, and may be a button link or a graphic link.

  As in the first embodiment, the link display control means 14 preferably displays the advertisement display time 36 around the link 32 ″.

  When the link 32 ″ is pushed by the user, an advertisement is displayed on the screen of the user side terminal device 3 by the advertisement display control means 15 as shown in FIGS. 16 (A) to 16 (C) of the second embodiment. 33 is displayed. As shown in FIG. 16C, it is preferable to display the remaining advertisement display time 34 around the advertisement 33.

  When the advertisement is displayed, the number of times the advertisement is displayed is stored in the advertisement display information storage unit 17. For example, the number of times of display may be stored in a database, or various information indicating that an advertisement has been displayed may be left as a log. If there is, it is not limited to a specific method. Further, when there are a plurality of advertisers, it is also stored which advertiser's advertisement was displayed along with the number of advertisements displayed.

  After the advertisement display is finished, as shown in FIG. 26, the digital content display control means 16 displays the video 35 ″ of the live camera 2 ′. As a result, the user can view the desired video of the live camera 2 '.

  In FIG. 26, after the advertisement is displayed, the screen is switched from the advertisement screen to display the video of the live camera 2 ′. However, the video of the live camera 2 ′ may be displayed on the same screen as the advertisement. .

  Also, the timing of transition from the screen as shown in FIGS. 16A to 16C where the advertisement is displayed to the screen of FIG. 26 may be such that the screen automatically transitions after the advertisement display ends. Alternatively, the screen may change when the user clicks a link (not shown) displayed after the advertisement is displayed. In addition, when making it possible for a user to view a plurality of live camera videos, instead of transitioning directly to the screen shown in FIG. 26 after the advertisement is completed, the screen is temporarily transitioned to another page, and the user can After selecting a desired live camera video and clicking a link (not shown), the screen may transition to the screen of FIG. In addition, even if the screen of FIG. 26 is changed due to a problem with the live camera browsing software, the video of the live camera is not displayed immediately, or the screen of FIG. In order to avoid a situation in which the video of the live camera is not displayed, it is preferable to transition to another page once after the advertisement ends. As can be seen from these facts, the digital content display control means 16 may make it possible to view the video of the live camera on the user side terminal device after the advertisement is displayed.

  The advertisement rate storage unit 18 ″ stores an amount (advertisement rate) to be donated to a fund-raising destination when an advertisement is displayed once. The advertising rate may be changed depending on the advertiser, or may be the same for all advertisers. Information on a predetermined fund-raising destination may also be stored.

  The donation amount calculation means 50 calculates the amount to be donated to a predetermined donation destination from the advertisement rate stored in the advertisement rate storage means 18 ″ and the number of times the advertisement stored in the advertisement display information storage means 17 is displayed. To do. For example, when the advertisement rate is 1 yen (that is, 1 yen is donated every time an advertisement is displayed once) and the advertisement is displayed 1000 times, the donation amount calculating means 50 is 1 yen × 1000 times = 1000. The amount raised is calculated like a yen. When there are a plurality of advertisers, the amount raised is calculated for each advertiser. The calculated donation amount is notified to each advertiser, and each advertiser raises the calculated donation amount to a predetermined donation destination.

  The digital content distribution system according to the present embodiment can obtain advertising revenue by forcing the user to view the advertisement before viewing the video from the live camera. In addition, by utilizing this advertising revenue for fund-raising, a fund-raising system using a live camera can be realized. Users can watch live camera videos for free just by looking at advertisements, and can make donations to a specific fundraiser, which contributes to society.

  In the present embodiment, the video of the live camera is taken as an example of the digital content, but the digital content of the present embodiment is not limited to the video of the live camera, and the digital content is the digital content server device 1 ''. It is applicable if it is provided (distributed) from other places.

  In the above-described configuration of the digital content distribution server device 1 '', the explanation text display control means 13 '' has been described as displaying the screen shown in FIG. 25 on the user terminal device 3. For example, the explanatory note display control means 13 ″ transmits data configured to display this screen on the user side terminal device 3 to the user side terminal device 3, and the user side By operating the terminal device 3, it can be realized by a known technique in which the user side terminal device 3 outputs this data to the screen. In addition, the link display control unit 14, the advertisement display control unit 15, and the digital content display control unit 16 have been described to display various display contents on the user terminal device 3, but these are also described above. It can be realized by a technique substantially similar to 13 ″.

  In the first to third embodiments described above, the advertisement display information storage unit 17 or 17 '' has been described as storing the number of times the advertisement is displayed by the advertisement display control unit 15. It is not limited to. For example, the advertisement display information storage means 17 or 17 ′ includes information indicating not only the number of times the advertisement is displayed but also the time when the advertisement is displayed and the location of the user terminal device 3 on which the advertisement is displayed. The included log may be stored. In this way, the server device can not only calculate the number of times the advertisement is displayed from this log, but can also store the time zone when the digital content etc. was viewed, the location where it was viewed, and the like. it can.

[Fourth Embodiment]
The overall configuration of the digital content distribution system according to the fourth embodiment of the present invention is basically the same as that of the first embodiment shown in FIG. 1, and the digital content distribution server device 1 ′ ″ A plurality of creator-side terminal devices 2 and a plurality of user-side terminal devices 3 are connected via the Internet 100 (network line). Although not shown, in the case of the present embodiment, the user side terminal device 3 is a server (hereinafter referred to as a server) managed by a third party different from the administrator of the digital content distribution server device 1 ′ ″. It also communicates with a “third party server device”. This third-party server device is a server different from the digital content distribution server device 1 ′ ″, and is connected to the Internet 100. In response to a request from the user side terminal device 3, an advertisement page for a product or It has a function to distribute web pages such as company homepages.

  In the description of the present embodiment described below, the same reference numerals are given to the same means as those in the first embodiment, and the description is omitted. In the present embodiment, the digital content to be distributed is described as a blog created by the creator, but is not particularly limited. Moreover, the number of the creator side terminal devices 2 and the user side terminal devices 3 is not particularly limited. Further, the creator-side terminal device 2 and the user-side terminal device 3 are portable terminal devices such as personal computers and mobile phones. In the present embodiment, the user terminal device 3 is a personal computer.

  FIG. 27 is a block diagram showing a configuration of the digital content distribution server device 1 ″ ″. The digital content distribution server apparatus 1 ′ ″ includes a storage device (storage means) 11, a digital content dividing means 12, a divided display control means (first display control means) 13, a link display control means 14 ′ ″, and an advertisement display control. Means 15, digital content display control means (second display control means) 16, click information storage means 17 ″ ″, click rate storage means 18 ″ ′, and reward calculation means 19.

  When the user terminal device 3 presses the link for displaying the non-display content by the user (the information indicating that the link has been pressed is displayed on the user terminal device 3). ) And an advertisement including a link (hereinafter referred to as a “third-party server connection link”) for displaying a web page (details will be described later) distributed from the third-party server device. , Means for displaying on the screen of the user terminal device 3.

  The click information storage unit 17 ″ ″ is a unit that stores the number of times the user has pressed the third-party server connection link (number of clicks) and the creator in the user terminal device 3.

  The click rate storage means 18 ″ ″ is a means for storing a fee paid to the creator when the user presses the third party server connection link once.

  The remuneration calculating means 19 gives the creator the charge stored in the click rate storage means 18 ′ ″ and the number of times the third party server connection link stored in the click information storage means 17 ′ ″ is pressed. It is a means for calculating the remuneration to pay.

  FIG. 28A is an example of a screen displayed on the user terminal device 3. In FIG. 28A, the blog text is divided into the first half and the latter half of the text by the digital content dividing means 12, and the first half 31 of the text is displayed on the screen of the user side terminal device 3 by the divided display control means 13. Only '' 'is displayed and the latter half of the text is not displayed. In this state, the user can read only the first 31 ′ ″ portion of the text.

  Further, the link display control means 14 ′ ″ is realized by software, and as shown in FIG. 28A, the whole text is displayed under the first half 31 ′ ″ displayed by the split display control means 13. Before the advertisement is displayed, a continuation display link 32 ′ ″ for displaying the advertisement 33 ′ ″ is displayed. Note that the continuation display link 32 ″ ″ is a character string “see continuation” as in the first embodiment, but is not limited to this.

  When the continuation display link 32 ′ ″ is pushed by the user, as shown in FIG. 28 (B), the advertisement display control means 15 causes the advertisement 33 ′ ″, third on the screen of the user side terminal device 3 to be displayed. The advertisement 40 including the user server connection link 41 and the remaining display time 34 ′ ″ of the advertisement 33 ′ ″ are displayed. The advertisement display control means 15 is also realized by software.

  When the display of the advertisement 33 ″ ″ is completed, the third-party server connection link 41 ′ and the full text display link 38 are displayed as shown in FIG.

  Note that the advertisement 40 may not be displayed at the time of FIG. 28 (B) but may be displayed at the time of FIG. 29 (A). Further, when the advertisement 40 is displayed at the time of FIG. 28B, the display of the advertisement 33 '' 'progresses in the background even when another window described later appears. Further, the advertisement data for displaying the advertisement 33 ′ ″ and the third party server connection link data for displaying the third party server connection links 41, 41 ′ are sent to the advertisement storage means (not shown). Stored or distributed from an external server. The advertisement 33 ″ ″ is preferably a combination of text and drawings, a moving image advertisement, or the like. In addition, in FIG. 28B and FIG. 29A, the third party server connection links 41 and 41 ′ shown in total are the webs of third party servers managed by different persons. It is associated with the page.

  Then, when the full text display link 38 is pressed by the user, as shown in FIG. 29B, the digital content display control means 16 causes the full text 35 ′ ″ of the text to appear on the screen of the user side terminal device 3. Is displayed. Thereby, the user can view the full text of the blog text created by the creator.

  In the above description, when the user presses the full-text display link 38 on the screen shown in FIG. 29A, the screen transitions to the screen in FIG. 29B. However, the transition timing is the end of the advertisement display. The screen may be automatically changed later.

  Next, the operation of the digital content distribution system of this embodiment, that is, the digital content distribution method of this embodiment will be described with reference to FIGS.

  30 and 31 are flowcharts of an advertisement transmission process that is a process of transmitting data or the like for displaying an advertisement on the user-side terminal device 3 in the digital content distribution server device 1 ′ ″. It is a flowchart of the content display process which is a process which receives and displays first half partial data etc. from digital content delivery server apparatus 1 '' 'in the user side terminal device 3. FIG.

  Note that the flow of content transmission processing, which is processing for transmitting digital content data created in the creator-side terminal device 2 to the digital content distribution server device 1 ′ ″, is the same as that in the first embodiment shown in FIG. It is the same flow as the flowchart shown in FIG. Also, the flow of content storage processing, which is processing for storing digital content data transmitted from the creator-side terminal device 2 in the digital content distribution server device 1 ′ ″, is a flowchart shown in FIG. 8 of the first embodiment. This is the same flow.

  First, in FIG. 30, the digital content distribution server device 1 ′ ″ determines whether there is a request signal from the user terminal device 3 (S700 in FIG. 30), and waits until it determines that there is a request signal. (“NO” in S700 of FIG. 30). Here, the request signal transmitted from the user side terminal device 3 includes not only the first half partial display request signal, the link destination display request signal, the external connection request signal, and the full-text display request signal described below, but also the Internet communication protocol. Various request signals used in are included.

  At this time, in FIG. 32, when a user performs a predetermined operation when the user tries to read the blog on the user side terminal device 3 (for example, in the first half of the blog text on the homepage on the network) The link to the page for displaying is displayed and the link is pushed by the user), and the user side terminal device 3 transmits the first half partial display request signal (S705 in FIG. 32).

  In FIG. 30, upon receiving the first half partial display request signal, the waiting digital content distribution server apparatus 1 ′ ″ determines that there is a request signal (“YES” in S700 of FIG. 30), and the request. It is determined whether or not the signal is a first half partial display request signal (S710 in FIG. 30). If it is determined that the request signal is the first half display request signal (“YES” in S710 in FIG. 30), the first half data and the continuous display link data (the continuous display link 32 ′ shown in FIG. 28A) are displayed. Data for displaying ''), the first half portion display data is created, the first half portion display data is transmitted to the user terminal device 3 (S720 in FIG. 30), and the process returns to step S700 in FIG. Wait until the next request signal is received.

  Thereafter, in FIG. 32, the user side terminal device 3 receives the first half partial display data and displays the screen shown in FIG. 28A (S725 in FIG. 32). Then, when the user tries to read the latter half and presses the display link 32 ″ ″, the user side terminal device 3 transmits a link destination display request signal (S 727 in FIG. 32).

  In FIG. 30, upon receiving the link destination display request signal (“YES” in S700 of FIG. 30, “NO” in S710), the digital content distribution server device 1 ′ ″ receives the link destination display request signal. It is determined whether it is a signal (S730 in FIG. 30). If it is determined that the request signal is a link destination display request signal (“YES” in S730 in FIG. 30), the advertisement data, third-party server connection link data, and full-text display link data (shown in FIG. 29A) are displayed. Advertisement display data is created from the data for displaying the full-text display link 38), and the advertisement display data is transmitted to the user terminal device 3 (S740 in FIG. 30), and the process proceeds to step S700 in FIG. Wait for return.

  Thereafter, in FIG. 32, the user side terminal device 3 receives the advertisement display data, and displays the screens shown in FIGS. 28B and 29A (S743 in FIG. 32). Then, the user side terminal device 3 determines whether or not the third party server connection links 41 and 41 ′ are pushed by the user (S745 in FIG. 32), and the third party server connection links 41 and 41 are determined. If 'is pressed (“YES” in S745 in FIG. 32), an external connection request signal is transmitted to the digital content distribution server apparatus 1 ′ ″ (S747 in FIG. 32). The external connection request signal transmitted to the digital content distribution server apparatus 1 ′ ″ by S747 is a signal transmitted in response to the third party server connection link 41, 41 ′ being pressed. This information includes information for enabling identification on the digital content distribution server device 1 '' 'side.

  30 and 31, upon receiving the external connection request signal (“YES” in S700, “NO” in S710, “NO” in S730), the digital content distribution server device 1 ′ ″) It is determined whether or not the request signal is an external connection request signal (S750 in FIG. 31). If it is determined that the request signal is an external connection request signal (“YES” in S750 of FIG. 31), “1” is added to the “click count” in the data stored in the click information storage means 17 ′ ″ ( In S760 in FIG. 31, processing is performed so that the Web page corresponding to the third-party server connection links 41 and 41 ′ is displayed on the user-side terminal device 3 (S765 in FIG. 31). As a result, for example, another window (not shown) is opened on the user-side terminal device 3, and Web pages corresponding to the third party server connection links 41 and 41 ′ are displayed. When S765 ends, the process returns to step S700 in FIG. 30 and waits.

  When the third party server connection link 41, 41 ′ is not pushed by the user, the user side terminal device 3 displays only the screens shown in FIG. 28 (B) and FIG. 29 (A). (“NO” in S745 in FIG. 32), the process waits until the full-text display link 38 is pressed (“NO” in S763 in FIG. 32). When the full-text display link 38 is pressed by the user (“YES” in S763 in FIG. 32), a full-text display request signal is transmitted to the digital content distribution server apparatus 1 ″ ″ (S767 in FIG. 32).

  30 and 31, when the digital content distribution server apparatus 1 ′ ″ receives the full-text display request signal (“YES” in S700 in FIG. 30, “NO” in S710, “NO” in S730, 31 "NO" in S750), it is determined whether or not the request signal is a full-text display request signal (S770 in FIG. 31). If it is determined that the request signal is a full text display request signal (“YES” in S770 of FIG. 31), the full text data of the blog is transmitted to the user terminal device 3 (S780 of FIG. 31), and step S700 of FIG. Return to and wait.

  Thereafter, in FIG. 32, the user terminal device 3 receives all the data and displays the screen shown in FIG. 29B (S793 in FIG. 32).

  By the way, when the request signal from the user side terminal device 3 is not any of the first half partial display request, the link destination display request, the external connection request, and the full text display request (“YES” in S700 of FIG. 30, “ NO ”,“ NO ”in S730,“ NO ”in S750 of FIG. 31,“ NO ”in S770), and the digital content distribution server apparatus 1 ′ ″ executes the same general processing as in the first embodiment. (S800).

  Also in the present embodiment, as described above, the reward calculation means 19 uses the charge stored in the click rate storage means 18 ′ ″ and the “click count” stored in the click information storage means 17 ′ ″. From the above, the reward to be paid to the creator is calculated. This process is substantially the same as the reward calculation process of the first embodiment shown in FIG.

  The digital content distribution system of the present embodiment as described above also has the same effect as that of the first embodiment.

  In this embodiment, the remuneration to be paid to the creator is calculated based only on the number of clicks on the third-party server connection link 41 ′. However, the remuneration according to the number of times the advertisement is displayed as in Embodiments 1 to 3. And a reward according to the number of clicks as in this embodiment may be combined. Specifically, the third-party server connection link 41 ′ or the third-party server connection link 41 displayed in the advertisement 33 ′ ″ of the present embodiment is added to the advertisement 33 of the first to third embodiments. The advertisement 40 that is included may be displayed, and in the first to third embodiments, a reward corresponding to the number of clicks may be paid to the creator.

  An example of using the digital content distribution system and distribution method of the present invention is a mail magazine. Specifically, the mail automatically distributed to the user terminal device 3 as a mail magazine includes the title of the digital content and the data of the first half of the digital content, and the user opens the mail. The title of the digital content and the first half of the digital content may be output to the user terminal device 3. In addition, the mail automatically distributed to the user terminal device 3 as a mail magazine includes information on only the title of the digital content and URL data of the server storing the first half of the digital content. The title of the digital content and the first half of the digital content may be output to the user terminal device 3 by connecting to the server based on this URL by operating the user terminal device 3.

  As described above, it is obvious that a wide range of different embodiments can be configured without departing from the technical idea of the present invention. Therefore, the invention is not limited to the specific embodiments except as defined in the claims. It is not restricted to.

  1, 1 ′, 1 ″, 1 ′ ″... Digital content distribution server device, 2... Creator side terminal device, 2 ′... Live camera, 3. 10, 10 '... input screen creation means, 11, 11 "... storage device, 12 ... digital content dividing means, 13 ... divided display control means, 13', 13" ... Explanation text display control means, 14, 14 '' '... Link display control means, 15 ... Advertisement display means, 16 ... Full text display means Digital content display control means, 16' ... Download screen display control Means, 17, 17 ″, 17 ′ ″... Advertisement display information storage means, 18, 18 ″, 18 ′ ″... Advertisement rate storage means, 19. -Amount calculation means.

Claims (56)

A digital content distribution system for distributing digital content from a server to a user terminal device via a network line,
The server
By transmitting at least a part of the digital content as a non-display part and the rest as a display part to the user-side terminal device, data configured to display the display unit in the user-side terminal device First display control means for displaying the display unit on the user terminal device;
Link display control means for displaying the link on the user terminal device by transmitting data configured to display the link for displaying the non-display unit to the user terminal device. When,
An advertisement is displayed on the screen of the user terminal device when information indicating that the link is pushed by the user in the user terminal device is transmitted from the user terminal device. Advertising display control means for displaying the advertisement on the user terminal device by transmitting the data configured to the user terminal device;
After the advertisement is displayed on the user terminal device, the user terminal device transmits data configured so that at least one non-display unit can be displayed to the user terminal device. And a second display control means for enabling at least one non-display unit to be displayed on the user terminal device. The digital content distribution system according to claim 1, wherein the digital content is an article. The link display control means includes data configured to display the link around the display section displayed by the user terminal device based on the data transmitted by the first display control means. The digital content distribution system according to claim 1 or 2, wherein the link is displayed on the user side terminal device by transmitting to the user side terminal device. The server
Each time the link is pushed by the user in the user side terminal device and every time the link is pushed and the advertisement display by the advertisement display control unit is executed, the advertisement display is related to the advertisement display. The digital content distribution system according to any one of claims 1 to 3, further comprising an advertisement display information storage unit that stores the advertisement display information that is information and the provider of the digital content in association with each other. The digital content distribution system according to claim 4, wherein the advertisement display information includes information indicating a number of times advertisement display by the advertisement display control unit is executed. The server
Advertising rate storage means for storing a fee paid to the provider when an advertisement is displayed once;
Remuneration calculation means for calculating a remuneration to be paid to the provider from the fee stored in the advertisement rate storage means and the number of times the advertisement stored in the advertisement display information storage means is displayed. The digital content distribution system according to claim 5. The data configured to display an advertisement on the screen of the user terminal device includes data configured to display an external link for connecting the user terminal device to an external site. Included,
The server
Each time the external link is pushed by the user in the user side terminal device, the click information, which is information related to the number of times the external link is pushed by the user, and the provider of the digital content are stored in association with each other. The digital content distribution system according to any one of claims 1 to 3, further comprising click information storage means. The server
Click rate storage means for storing a fee paid to the provider when the external link is pressed once;
Compensation calculation means for calculating a reward to be paid to the provider from the fee stored in the click rate storage means and the number of times the external link stored in the click information storage means is pressed. The digital content distribution system according to claim 7. Furthermore, the digital content is configured to be stored in the server by transmitting the digital content from the provider terminal device of the digital content to the server via a network line,
Moreover, the provider side terminal device
The provider comprises a division position designation means capable of designating a position for dividing the digital content into the non-display part and the display part,
The server includes a digital content dividing unit that divides at least a part of the digital content into a non-display unit and the rest into a display unit, and the digital content dividing unit is located at a position designated by the provider by the division position designating unit. The digital content distribution system according to any one of claims 1 to 8, wherein the digital content is divided into the non-display unit and the display unit. The advertisement display control means transmits the data configured to display a remaining advertisement display time around the advertisement in the user terminal device to the user terminal device, thereby The digital content distribution system according to any one of claims 1 to 9, wherein a display time is displayed on the user terminal device. The link display control means transmits the advertisement display time to the user terminal device by transmitting data configured to display an advertisement display time together with the link in the user terminal device. The digital content distribution system according to any one of claims 1 to 10, wherein the user terminal device is displayed. The user terminal device is a mobile terminal device,
The advertisement display control means transmits data configured to display an advertisement having a size that occupies 50% or more of the screen size of the mobile terminal device to the mobile terminal device. The digital content distribution system according to any one of claims 1 to 11. The digital content distribution according to claim 12, wherein the advertisement display control means transmits data configured to display an advertisement on the entire screen of the mobile terminal device to the mobile terminal device. system. The digital content distribution system according to claim 2, wherein the first display control unit uses the title of the article as the display unit and the body of the article as the non-display unit. 15. The digital content distribution system according to claim 14, wherein the link display control means transmits data configured such that the title itself becomes the link to the user terminal device. A digital content distribution method for distributing digital content from a server to a user terminal device via a network line,
As a processing procedure executed by the server,
By transmitting at least a part of the digital content as a non-display part and the rest as a display part to the user-side terminal device, data configured to display the display unit in the user-side terminal device A first display control procedure for displaying the display unit on the user terminal device;
A link display control procedure for displaying the link on the user terminal device by transmitting data configured to display the link for displaying the non-display unit to the user terminal device. When,
An advertisement is displayed on the screen of the user terminal device when information indicating that the link is pushed by the user in the user terminal device is transmitted from the user terminal device. An advertisement display control procedure for displaying the advertisement on the user terminal device by transmitting the data configured to the user terminal device;
After the advertisement is displayed on the user terminal device, the user terminal device transmits data configured so that at least one non-display unit can be displayed to the user terminal device. And a second display control procedure for enabling at least one non-display unit to be displayed on the user terminal device. The digital content distribution method according to claim 16, wherein the digital content is an article. In the link display control procedure, data configured to display the link around the display unit displayed by the user terminal device based on the data transmitted in the first display control procedure. The digital content distribution method according to claim 16 or 17, wherein the link is displayed on the user terminal device by transmitting the data to the user terminal device. As a processing procedure executed by the server,
Each time the link is pushed by the user in the user side terminal device and every time the link is pushed and the advertisement display is executed in the advertisement display control procedure, the advertisement display is performed at any time. The digital content distribution method according to any one of claims 16 to 18, further comprising: an advertisement display information storage procedure for storing the advertisement display information, which is information, and the provider of the digital content in association with each other. The digital content distribution method according to claim 19, wherein the advertisement display information includes information indicating the number of times advertisement display has been executed in the advertisement display control procedure. As a processing procedure executed by the server,
An advertisement rate storage procedure for storing a fee paid to the provider when an advertisement is displayed once;
A reward calculation procedure for calculating a reward to be paid to the provider from the fee stored in the advertisement rate storage procedure and the number of times the advertisement display stored in the advertisement display information storage procedure is executed. 21. The digital content distribution method according to claim 20, wherein: The data configured to display an advertisement on the screen of the user terminal device includes data configured to display an external link for connecting the user terminal device to an external site. Included,
As a procedure executed by the server,
Each time the external link is pushed by the user in the user side terminal device, the click information, which is information related to the number of times the external link is pushed by the user, and the provider of the digital content are stored in association with each other. The digital content distribution method according to claim 16, further comprising: a click information storage procedure. As a processing procedure executed by the server,
A click rate storage procedure for storing a fee paid to the provider when the external link is pressed once;
A reward calculation procedure for calculating a reward to be paid to the provider from the fee stored in the click rate storage procedure and the number of times the external link stored in the click information storage procedure is pressed. The digital content distribution method according to claim 22, A provider of the digital content has a division position designation procedure capable of designating a position for dividing the digital content into the non-display part and the display part;
As a processing procedure executed by the server, it has a digital content dividing procedure for dividing at least a part of the digital content into a non-display part and the rest into a display part,
The digital content is divided into the non-display portion and the display portion based on the position designated by the provider in the division position designation procedure in the digital content division procedure. 24. The digital content distribution method according to claim 23. In the advertisement display control procedure, by transmitting data configured to display an advertisement remaining display time around the advertisement to the user side terminal device, the remaining display time is set to the user side. The digital content distribution method according to any one of claims 16 to 24, wherein the digital content is displayed on a terminal device. In the link display control procedure, the advertisement display time is transmitted to the user terminal device by transmitting data configured to display the advertisement display time together with the link to the user terminal device. The digital content distribution method according to any one of claims 16 to 25, wherein the digital content distribution method is displayed. The user terminal device is a mobile terminal device,
In the advertisement display control procedure, data configured to display an advertisement having a size that occupies 50% or more of the screen size of the mobile terminal device is transmitted to the mobile terminal device. 27. The digital content distribution method according to any one of claims 16 to 26. 28. The digital content distribution according to claim 27, wherein in the advertisement display control procedure, data configured to display an advertisement on the entire screen of the mobile terminal device is transmitted to the mobile terminal device. Method. The digital content distribution method according to claim 17, wherein, in the first display control procedure, the title of the article is the display unit, and the body of the article is the non-display unit. 30. The digital content distribution method according to claim 29, wherein the link display control procedure transmits data configured such that the title itself becomes the link to the user terminal device. A digital content distribution system for distributing digital content from a server to a user terminal device via a network line,
The server
Storage means for storing the digital content and a description describing the content;
The explanatory text stored in the storage means is transmitted to the user terminal device by transmitting data configured to be displayed on the user terminal device, whereby the explanatory text is transmitted to the user terminal. Explanatory text display control means to be displayed on the device;
A first link display control means for displaying the first link on the user terminal device by transmitting data configured to display the first link to the user terminal device;
When information indicating that the first link has been pushed by the user is transmitted from the user terminal device in the user terminal device, an advertisement is displayed on the screen of the user terminal device. Advertising display control means for displaying the advertisement on the user terminal device by transmitting the data configured to the user terminal device;
After the advertisement is displayed on the user-side terminal device, the user-side terminal stores data configured so that a second link for downloading the digital content can be displayed on the user-side terminal device. 2. A digital content distribution system comprising: a second link display control unit configured to display the second link on the user terminal device by transmitting to the device. The server
At any one of the time when the user presses the first link in the user side terminal device and the time when the first link is pressed and the advertisement display control means is executed. 32. The digital content distribution system according to claim 31, further comprising: advertisement display information storage means for storing the advertisement display information, which is information related to the advertisement display, and the digital content provider in association with each other. The digital content distribution system according to claim 32, wherein the advertisement display information includes information indicating the number of times an advertisement display by the advertisement display control unit is executed. The server
Advertising rate storage means for storing a fee paid to the provider when an advertisement is displayed once;
Remuneration calculation means for calculating a remuneration to be paid to the provider from the fee stored in the advertisement rate storage means and the number of times the advertisement stored in the advertisement display information storage means is displayed. The digital content distribution system according to claim 33. The data configured to display an advertisement on the screen of the user terminal device includes data configured to display an external link for connecting the user terminal device to an external site. Included,
The server
Each time the external link is pushed by the user in the user side terminal device, the click information, which is information related to the number of times the external link is pushed by the user, and the provider of the digital content are stored in association with each other. 32. The digital content distribution system according to claim 31, further comprising click information storage means. The server
Click rate storage means for storing a fee paid to the provider when the external link is pressed once;
Compensation calculation means for calculating a reward to be paid to the provider from the fee stored in the click rate storage means and the number of times the external link stored in the click information storage means is pressed. The digital content distribution system according to claim 35. The advertisement display control means transmits the data configured to display a remaining advertisement display time around the advertisement in the user terminal device to the user terminal device, thereby The digital content distribution system according to any one of claims 31 to 36, wherein a display time is displayed on the user terminal device. The first link display control means transmits data configured to display an advertisement display time together with the first link in the user terminal device to the user terminal device. The digital content distribution system according to any one of claims 31 to 37, wherein an advertisement display time is displayed on the user terminal device. The user terminal device is a mobile terminal device,
The advertisement display control means transmits data configured to display an advertisement having a size that occupies 50% or more of the screen size of the mobile terminal device to the mobile terminal device. The digital content distribution system according to any one of claims 31 to 38. 40. The digital content distribution according to claim 39, wherein the advertisement display control means transmits data configured to display an advertisement on the entire screen of the mobile terminal device to the mobile terminal device. system. A digital content distribution method for distributing digital content from a server to a user terminal device via a network line,
As a processing procedure executed by the server,
Of the digital content and the explanatory text describing the content, the description is transmitted to the user terminal device by transmitting data configured to display the explanatory text on the user terminal device. A description display control procedure for displaying a sentence on the user terminal device;
A first link display control procedure for displaying the first link on the user terminal device by transmitting data configured to display the first link to the user terminal device;
When information indicating that the first link has been pushed by the user is transmitted from the user terminal device in the user terminal device, an advertisement is displayed on the screen of the user terminal device. An advertisement display control procedure for displaying the advertisement on the user terminal device by transmitting data configured to be transmitted to the user terminal device;
After the advertisement is displayed on the user-side terminal device, the user-side terminal stores data configured so that a second link for downloading the digital content can be displayed on the user-side terminal device. A digital content distribution method comprising: a second link display control procedure for enabling the second link to be displayed on the user terminal device by transmitting to the device. As a processing procedure executed by the server,
At any one of the time when the first link is pushed by the user in the user side terminal device and the time when the first link is pushed and the advertisement display is executed in the advertisement display control procedure, 42. The digital content distribution method according to claim 41, further comprising: an advertisement display information storage procedure for storing the advertisement display information, which is information related to the advertisement display, and the digital content provider in association with each other. 43. The digital content distribution method according to claim 42, wherein the advertisement display information includes information indicating the number of times advertisement display has been executed in the advertisement display control procedure. As a processing procedure executed by the server,
An advertisement rate storage procedure for storing a fee paid to the provider when an advertisement is displayed once;
A reward calculation procedure for calculating a reward to be paid to the provider from the fee stored in the advertisement rate storage procedure and the number of times the advertisement display stored in the advertisement display information storage procedure is executed. 44. The digital content distribution method according to claim 43, wherein: The data configured to display an advertisement on the screen of the user terminal device includes data configured to display an external link for connecting the user terminal device to an external site. Included,
As a procedure executed by the server,
Each time the external link is pushed by the user in the user side terminal device, the click information, which is information related to the number of times the external link is pushed by the user, and the provider of the digital content are stored in association with each other. 42. The digital content distribution method according to claim 41, further comprising: a click information storage procedure. As a processing procedure executed by the server,
A click rate storage procedure for storing a fee paid to the provider when the external link is pressed once;
A reward calculation procedure for calculating a reward to be paid to the provider from the fee stored in the click rate storage procedure and the number of times the external link stored in the click information storage procedure is pressed. The digital content distribution method according to claim 45, characterized in that: In the advertisement display control procedure, by transmitting data configured to display an advertisement remaining display time around the advertisement to the user side terminal device, the remaining display time is set to the user side. 47. The digital content distribution method according to claim 41, wherein the digital content distribution method is displayed on a terminal device. In the first link display control procedure, the advertisement display time is used by transmitting data configured to display an advertisement display time together with the first link to the user terminal device. 48. The digital content distribution method according to claim 41, wherein the digital content distribution method is displayed on a person-side terminal device. The user terminal device is a mobile terminal device,
In the advertisement display control procedure, data configured to display an advertisement having a size that occupies 50% or more of the screen size of the mobile terminal device is transmitted to the mobile terminal device. 49. The digital content distribution method according to any one of claims 41 to 48. The digital content distribution according to claim 49, wherein in the advertisement display control procedure, data configured to display an advertisement on the entire screen of the mobile terminal device is transmitted to the mobile terminal device. Method. A digital content distribution system for distributing digital content from a server to a user terminal device via a network line,
The server
Storage means for storing an explanatory note describing the contents of the digital content;
The explanatory text stored in the storage means is transmitted to the user terminal device by transmitting data configured to be displayed on the user terminal device, whereby the explanatory text is transmitted to the user terminal. Explanatory text display control means to be displayed on the device;
By transmitting data configured to display a link for displaying the digital content in the user terminal device to the user terminal device, the link is transmitted to the user terminal device. Link display control means for displaying;
An advertisement is displayed on the screen of the user terminal device when information indicating that the link is pushed by the user in the user terminal device is transmitted from the user terminal device. Advertising display control means for displaying the advertisement on the user terminal device by transmitting the data configured to the user terminal device;
Digital content display for transmitting data configured to make the digital content usable in the user side terminal device to the user side terminal device after the advertisement is displayed in the user side terminal device And a digital content distribution system. 52. The digital content distribution system according to claim 51, wherein the digital content is a video of a live camera. The server
An advertisement display information storage means for storing information indicating the number of times the advertisement display by the advertisement display control means is executed in order to raise the advertising revenue obtained by the advertisement display by the advertisement display control means to a predetermined donation destination; 53. The digital content distribution system according to claim 51 or 52, further comprising: The server
An advertisement rate storage means for storing an amount of money to be donated to a predetermined donation destination when an advertisement is displayed once;
A donation amount calculating means for calculating an amount of money to be donated to a predetermined donation destination from the amount stored in the advertisement rate storage means and the number of times the advertisement stored in the advertisement display information storage means is displayed. 54. The digital content distribution system according to claim 53. The advertisement display control means transmits the data configured to display a remaining advertisement display time around the advertisement in the user terminal device to the user terminal device, thereby The digital content distribution system according to any one of claims 51 to 54, wherein a display time is displayed on the user terminal device. The link display control means transmits the advertisement display time to the user terminal device by transmitting data configured to display an advertisement display time together with the link in the user terminal device. 56. The digital content distribution system according to any one of claims 51 to 55, wherein: is displayed on the user terminal device.

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