JP2003006513A - Digital content distribution method and system, capsule, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make an advertiser or the like pay a price to a content provider with advertisement display by a user as a condition in the distribution of contents. SOLUTION: An advertisement provider 110, the user 130 and the content provider 120 are connected to a network, the advertisement provider sends a capsule containing an advertisement main body, the information of usable contents, a browsing condition and an execution means to the user and the user executes the sent capsule 140. In the case that the user browses an advertisement or the like, the distribution of the contents is requested to the content provider and the content provider receives the distribution request and distributes digital contents to the user.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to appropriate disclosure of advertisement information, setting / enforcement of content usage conditions, billing, etc. when distributing digital content such as moving images, still images, audio, and text information. The present invention relates to a capsule-based digital content distribution technology that can be performed.

[0002]

2. Description of the Related Art In recent years, information processing devices such as personal computers and large-scale data communication networks such as the Internet have become widespread, and in many homes and companies, various contents such as text information, still images, voices, moving images, etc.
It has come to be delivered and used as digital information. Under such an environment, there are many content providers who provide contents and users who receive and use the contents on the network. The users use websites and the like that are independently provided by the content providers. The content is accessed using the distribution system provided by the above or a distribution system provided by another intermediary with additional services such as a directory service and a search service.

It is easy to make exactly the same copy of the digital data as the original, and it is possible to instantly deliver it to another place via a network or the like. Therefore, in order to prevent unauthorized use of unauthorized copies of digitalized works (digital contents) and infringement of rights due to illegal acquisition, it is necessary to manage content rights information and usage restriction information specified by the content provider under specific management. There is a distribution system that has a mechanism that is managed by the device or the content itself and that controls the use of the content. In such a system, for the use of the content, based on the setting of the license condition and the usage history,
There is a way for content providers to get compensation directly from users.

On the other hand, when the content is used, by displaying another specific image provided by a third party for the purpose of advertising or by providing a means for guiding the browsing of the specific information, the third There is a mechanism to receive payment equivalent to consideration from the person. A typical example is the display of banner advertisements.
Banner advertisements are used to display advertisements prepared by the content provider at the same time when a content is delivered to users and displayed, in a part of a web browser or other computer application window, or in a newly created window. It attracts users' interests. It is common for advertisements to have a link function for triggers to give more detailed explanations to users who are interested in them. In the content distribution system having the banner advertisement function, the content provider obtains a consideration from the client of the advertisement based on conditions such as the number of times the advertisement is displayed, the display period, and the number of times the user has accessed the trigger. However, the content provider mentioned here includes not only the person who created the content but also a third party such as a distributor, a seller, or a firefly site operator who is requested to handle the content by the creator.

Another advertisement display method is a method of adding an advertisement to a part of contents to be distributed. For example, a short advertisement moving image may be edited and connected in advance before the first frame of the moving image content, so that the advertisement can be displayed to the user when the moving image is reproduced. This is a method commonly used for DVDs, cell videos, etc., as an advertising method at the time of selling a package of contents, and brought in to the contents distribution on the network.

[0006]

As described above, in the conventional digital content distribution system, in the case where the user uses the content according to the usage conditions determined by the content provider and pays the price, when the content is used, A content delivery model in which a third party (advertiser, etc.) pays part or all of the consideration to the content provider according to the advertisement display conditions and the like cannot be applied. Also,
Even in a content distribution system that has a banner advertisement display function, for example, if the content is a moving image and the distribution is a download type, after the content is distributed to the user, the display method of the advertisement and the accompanying content usage conditions are changed. There is no means for doing this, and it is impossible to display interactive advertisements that give incentives to the degree of browsing of advertisements and actions to the advertisements to increase users' willingness to browse advertisements. If the distribution is a streaming type, if you try to display the advertisement or limit the usage of the content according to the user on the streaming server that distributes the content, the display content of the advertisement and the specification of the display method are sent at the same time and displayed. There was a problem that a large burden was placed on the server, such as the need to do so. In addition, the method of adding and editing an advertisement in advance to the content and delivering it as one content can reduce the load on the server, but the content and the advertisement are limited to one-to-one at the time of distribution, and the advertisement display method, etc. There is a problem that you can not change from the state at the time of delivery.

[0007] An object of the present invention is to distribute a digital content to a content provider by a third party (advertiser) who has a condition of displaying advertisements when the user obtains and uses the content. In addition to enabling a billing method that can be paid, the advertising content that the user browses, the advertisement display method, the scope of personal information provision to the advertiser, the browsing history, etc., without imposing a heavy load on a specific server It is an object of the present invention to provide a digital content distribution method, system, and the like, in which it is possible to freely set / change the usage conditions of contents according to the conditions of (1), and continuously enable advertisement with a high advertising effect.

[0008]

The digital content distribution method of the present invention provides an advertisement with a capsule including at least one advertisement, information and browsing conditions of at least one available content, and execution means. From the person side to the user side, the user side executes the capsule, browses the advertisement, and according to the browsing conditions,
The main feature is to receive distribution of digital content from the content provider that provides the content.

Also, in the digital content distribution system of the present invention, an advertisement provider, a user device and a content provider device are connected to a network, and the advertisement provider device has at least one advertisement and at least one available. When the capsule including the above-mentioned content information, viewing conditions, and execution means is sent to the user device, the user device executes the sent capsule, and the user browses the advertisement or browses. If the user agrees to the above, the main feature is to make a content distribution request to the content provider apparatus, and the content provider apparatus receives the distribution request and distributes the digital content to the user apparatus.

Further, the digital content distribution system of the present invention comprises a capsule management device for managing information for each user or each capsule, and
It is characterized in that it has means for communicating with the capsule management means and means for the user device to inquire of the capsule management device at the time of executing the capsule to obtain necessary information.

In the digital content distribution system of the present invention, a distributor device is arranged, and the distributor device collects a capsule from an advertisement provider, or collects an advertisement and creates a capsule, and a user device. A digital content distribution system characterized in that capsules are distributed to.

Here, the "capsule" is a type of software or hardware module that autonomously executes a process in a certain environment, and is similar to an object in an object-oriented model. However, unlike a mere object, inside thereof, at least advertising media data consisting of one or more pieces of information such as a moving image, a still image, text, voice sound, meta information, and the like, for accessing the advertising media data, Method, a method for determining whether or not the display condition (for example, the number of times of display) of the advertising media data that has been shown in advance to the user who accesses the capsule is satisfied, and a predetermined method when the determination result satisfies the condition. image·
It has methods that allow you to view and display content such as video.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the drawings. In the present invention, the content refers to all digital data such as moving images, still images, voices, texts, metadata, etc., but in the present embodiment described below, in the case of delivering moving image data, a content distribution method, An example of content usage condition presentation, network configuration, service model, etc. will be described. Further, it is a conceptual function realized by device hardware or a program, and a plurality of devices can be arranged in one hardware component or software module.

FIG. 1 is a diagram for explaining the first embodiment of the present invention. In FIG. 1, 110 is an advertisement provider device (hereinafter, advertisement provider), 120 is a content provider device (hereinafter, content provider), 130 is a user device (hereinafter, user), 160 is a distributor device (hereinafter, Distributor), which represents each entity that executes the program. These are generally connected via a network.
However, there are cases where the same subject performs the processing category contents of the advertisement provider / content provider, the advertisement provider / distributor, etc., or when the processing within one category is divided and each subject is executed by another subject. There is. Therefore, when the processes within the same category are performed, the terminals and locations are not always the same. 140 represents an advertising capsule,
Available content information / browsing conditions 141, content usage condition conformity determining device 143, usage history database 1
44, a usage history DB updater 145, an advertisement material 146, an advertisement / content player interface 147, and the like.

First, the advertisement provider 110 creates an advertisement capsule by inputting the advertisement material 111 and available content information / browsing conditions. The advertisement provider may also provide the advertisement material 111, but in some cases, such as an advertisement agency, the advertisement material is deposited and the advertisement capsule creation request is received. The advertisement provider 110 uses the capsule generator 113 to create an advertisement capsule incorporating the advertisement material 111 and information / browsing conditions 112 of available contents, and stores the advertisement capsule in the advertisement capsule database 114. The advertisement capsule of the database 114 is delivered to the user 130 by the capsule server 115 via the deliverer 160 or directly.

At the user 130, an advertising capsule (hereinafter,
The capsule 140 is activated automatically or manually by the user. When the capsule 140 is activated, information on available contents and browsing conditions 141 are presented to the user by the browsing condition selection / advertising action user interface 142, and the user selects one of the presented conditions to agree with. input. The determiner 143 confirms the validity of the usage condition, and if the usage condition is satisfied, requests the corresponding content to the content server 122 of the content provider 120. At this time, when the past advertisement browsing history and / or the content usage history exist in the usage history database 144, the history information can be used for the content usage condition determination. Also, the status of the user browsing the advertisement and / or using the content is additionally recorded in the usage history database 144 by the updater 145. If the content is of the download type, after waiting for the content to be downloaded, if the content is of the streaming type, the player of the user 130 receives the data via the advertisement / content player interface 147 and according to the conditions. The advertisement material 146 and the content are reproduced.

FIG. 2 is a diagram for explaining the second embodiment of the present invention. In FIG. 2, 210 is an advertisement provider device (hereinafter, advertisement provider), 220 is a content provider device (hereinafter, content provider), 230 is a user device (hereinafter, user), 250 is a capsule management center, and 260 is A distributor device (hereinafter referred to as a distributor), which represents each entity that executes a program. These are generally connected via a network. However, there are cases where two or more of the same subject of these processing category contents perform the processing, or the processing within one category is divided and each subject is executed by another subject. Therefore, when the processes within the same category are performed, the terminals and locations are not always the same. Reference numeral 240 represents an advertisement capsule, and in the present embodiment, usable content information / browsing condition 241,
It has a browsing condition selection / advertisement action input user interface 242, an advertisement material 243, an advertisement / contents play interface 244, and the like.

The advertisement provider 210 uses the capsule generator 213 to create an advertisement capsule incorporating the information / browsing condition 212 of the advertisement material 211 and available contents, and stores it in the advertisement capsule database 214. However, in the present embodiment, as will be described later, the usable content information / browsing condition 212 input on the advertisement provider side can be changed on the capsule management center side. The advertisement capsule stored in the database 214 is delivered to the user 230 by the capsule server 215 via the deliverer 260 or directly.

At the user 230, the advertisement capsule (hereinafter,
The capsule) 240 is activated automatically or manually by the user. When the capsule 240 is activated, information on available contents and browsing conditions 241 are presented to the user by the browsing condition selection / advertising action user interface 242. At this time, in this embodiment, the capsule 2
The communication unit 40 communicates with the capsule management center 250, receives the available content information and the browsing condition updated by the content information / browsing condition updating unit 251, and presents the latest condition to the user. The user selects an agreement from the presented conditions and inputs it through the browsing condition selection / advertisement action input user interface 242. The input result is notified to the capsule management center 250,
The judging device 252 confirms the validity of the usage conditions. If so, the determiner 252 determines that the content provider 22
A request for the corresponding content is made to the content server 222 of 0.

The capsule management center 250 has a management information database for each capsule or each user and a past advertisement browsing history, content usage history, or both usage history database 254. The history information is used for content usage. It may be used for condition judgment. In such a case, the status of the user browsing the advertisement and / or using the content is notified from the capsule 240 to the capsule management center 250, and additionally recorded in the user management usage history database 254 by the user information DB updating unit 253. To be done.

The user 230 waits until the download of the content is completed when the content is of the download type, and then receives the data when the content is of the streaming type, while receiving the data of the advertisement / content player interface 244 in the capsule 240. Through this, the advertisement material 243 and the content are reproduced according to the conditions.

Specific examples of common operations and viewing conditions in the embodiments shown in FIGS. 1 and 2 will be described below. (1) In the operation flow by the activation of the capsules 140 and 240, the history check and the validity confirmation of the content use condition are performed before the information of the available content and the viewing condition are presented, and only the valid condition is specified by the user. It may be presented to the user through the interfaces 142 and 242, and a request may be made to the content server immediately after the condition is selected. The additional writing of the usage history may be performed before or after using the content. As a method of using the usage history as a usage condition of contents,
For example, "When the number of times an advertisement is viewed exceeds 10 in total, the types of available content increase".
"Each time an advertisement is browsed, the usable period of the same content is increased by one day," etc.

(2) User interface 142, 2
The available content information presented at 42 is content that can be downloaded or streamed using the advertisement capsule, and the viewing conditions are the display method, display range, and display time of the advertisement. , The display frequency, the presence or absence of sound, and the like, and the conditions for combining the content display conditions and the content use permission conditions such as the content usage period, usage deadline, usage count, user, and usage terminal. The user selects one of the presented conditions in consideration of his / her advertisement acceptance range and the benefit obtained by viewing the content. For example, considering an advertisement capsule that allows viewing of movie contents, "If the advertisement of 10 seconds is played once at the beginning, the content can be browsed for 16 minutes, and if the advertisement is played every 20 minutes, The user selects one of the methods by presenting conditions such as "content can be reproduced for 2 hours".

(3) User interface 14 above
The browsing condition presented in Nos. 2 and 242 may require the action of the user on the advertisement provider. An action is, for example, a user clicking an advertisement, providing personal information such as age or sex, or answering a question such as a questionnaire.
0 detects these actions and, if necessary, performs a process of sending the input information to any of the advertisement providers and the like. For example, the browsing conditions for content that is based on actions are:
"If you click the advertisement to access the advertiser's website, you can browse the content once" or "If you request the material by entering the user's email address, age, hobby, you can restrict the use of the specific content. "Abolish all".

(4) User interface 142, 2
Depending on the conditions selected by the user from the information and browsing conditions of the available contents presented at 42, payment processing may be performed from the user to the content provider when using the contents. In addition, payment processing from the advertisement provider to the content provider may be performed. Display the selectable advertising methods and payment terms for content usage, prompt the user to make a selection, and automatically perform billing processing based on the results. For example, consider a capsule that allows movie content to be viewed: "Without advertising, you can view freely for 500 yen, but 16 seconds advertisement once display version is 200 yen for 1 week browsing, 10 seconds advertisement The 5 times display version can be viewed for free for one week. " When the user makes the first selection, the full payment is made from the user, but in the second and third selections, the payment processing from the advertisement provider to the content provider is performed at the same time.

(5) As a means for sending the advertisement capsule created by the advertisement provider to the user, a PUSH type mail is sent to a specific individual or a large number of individuals registered in a mailing list, etc. Distribution and PULL type distribution in which a capsule download link is created on the homepage of an advertisement provider or a third party entrusted by the advertisement provider and the capsule link is directly delivered to the desired person can be considered. The former PUSH type distribution example also includes broadcast type distribution by satellite broadcasting or CATV. In addition, in order for the advertisement provider and the user to effectively transmit and receive capsules, there may be a distributor who acts as an intermediary.

In the embodiment of FIGS. 1 and 2, some usage patterns in the case where the distributors 160 and 260 exist are shown in FIGS. 3 to 6.

FIG. 3 is a diagram for explaining the usage form of a distributor (distributor server) that searches for capsules from the advertisement content or advertisement provider desired by the user. The distributor collects the advertisement capsules (CM_a to CM_e) from each advertisement provider, classifies them according to an arbitrary classification method, and presents them. The capsule may have a search function using keywords or the like.
Also, the distributor may receive the advertisement material, conditions, etc. from the advertisement provider, and the distributor may start from creating the advertisement capsule.

The user searches the distributor for a desired advertisement capsule (1). The distributor can also display the advertisement content of the advertisement capsule, available content information, browsing conditions, etc. at the same time, and the user determines a specific advertisement capsule based on such information and makes a request to the distributor. Do (2). The distributor can directly send to the user if he / she has the actual condition of the advertising capsule.
In other cases, the mediation of download from another site such as the site of the advertisement provider is performed and the advertisement capsule is transmitted to the user (3). The user activates the downloaded capsule and browses advertisements and contents according to conditions (4).

FIG. 4 is a diagram for explaining a case where a plurality of advertisements are included in the advertisement capsule in the usage pattern of FIG. One advertisement capsule contains a plurality of advertisements provided by a plurality of or a single advertisement provider. The distributor may use the advertisement capsules (CM_x ...
CM_z) is created, classified according to an arbitrary classification method, and presented to the user. As in the case of FIG. 3, the user searches for the capsule of the desired advertisement, downloads it, and browses the content.

Note that the payment terms of a plurality of content providers for the content providers can be described in a capsule. In some cases, the capsule may automatically perform billing settlement processing according to the conditions.

FIG. 5 is a diagram for explaining a usage form of a distributor who searches for a content that the user wants to browse or an advertisement capsule that can be used from a content provider (CP) by reverse lookup. The distributor obtains the information about the advertisement capsule and the available content in advance, creates a list so that the advertisement capsule can be reversely retrieved from the content or the content provider name, and classifies the content by an arbitrary classification method and presents it. To do. It may also have a search function using keywords.

The user retrieves the desired content from the distributor (1). When the user can find the desired content, the user requests the content to the distributor (2). The distributor presents the requested content to the user about the available advertising capsules (3). At that time, it is also possible to simultaneously display the advertising content of the advertising capsule, available content information, browsing conditions, etc., and the user determines a specific advertising capsule based on such information and makes a request to the distributor. (4). The distributor can directly send to the user if he / she has the actual condition of the advertising capsule, otherwise it will mediate the download from another site such as the site of the advertisement provider. , Send the advertising capsule to the user (5). The user activates the downloaded capsule and browses advertisements and contents according to conditions (6).

In order to realize the search of the distributor, the advertisement capsule may be provided with an interface for externally obtaining information about the advertisement content, available content, and information about viewing conditions. Further, the distributor can combine the personal information of the user registered in advance or the recommendation function of presenting an advertisement capsule that is considered appropriate to the user's selected advertiser.

FIG. 6 is a diagram for explaining another usage pattern of a distributor who searches for an advertising capsule that can be used from a content provider that the user wants to browse.

The usable content of the capsule can be the content provided by a certain content provider (CP) unconditionally, or only the content satisfying certain conditions such as the provision time and the provision genre. The distributor creates an advertisement capsule in which the content of the specific CP can be used in advance, and also creates a list so that the advertisement capsule can be reversely retrieved from the content or the CP name, and classifies the content by an arbitrary classification method. To present. It may also have a search function using keywords.

The user searches for the desired content or CP from the distributor (1). When the user can find the target content or CP, the user requests the corresponding capsule from the distributor (2). The distributor can also display the advertisement content of the advertisement capsule that can use the requested content, available content information, browsing conditions, etc. at the same time, and the user can download the advertisement capsule based on such information. decide. The distributor can directly send to the user if he / she has the actual condition of the advertising capsule, otherwise it will mediate the download from another site such as the site of the advertisement provider. , The advertisement capsule is transmitted to the user (3). The user activates the downloaded capsule and browses advertisements and contents according to conditions (4). In the example of FIG. 6, the capsule can access the contents B1 and B2 of the CPB, but other CPs,
For example, access to CPC contents is denied.

As in the case of FIG. 5, in order to realize the search for the distributor, the advertisement capsule has an interface for externally acquiring information about advertisement content, usable content information, and viewing conditions. Can be provided. Further, the distributor can combine the personal information of the user registered in advance or the recommendation function of presenting an advertisement capsule that is considered appropriate to the user's selected advertiser.

Although the embodiment of the present invention has been described above, the advertisement capsule can be downloaded by a medium such as a CD-ROM that does not use a network.

[0040]

As described above, according to the distribution of digital contents of the present invention, different advertisements can be shown on the same contents, and individual usage can be performed without imposing a heavy load on a specific server. It is possible to increase the degree of advertisement exposure to the person and guide the action to the advertisement. The user selects the permissible range of advertisement display while considering the profits to be obtained, and the fee is paid by the content provider from a third party (advertiser) who is subject to the display of advertisements, etc. Method becomes possible. Advertising providers can deliver targeted advertisements to specific regions and individuals, and dynamically change the content and conditions of use in response to the users' browsing information and personal information. It is possible to provide continuous public notice.

[Brief description of drawings]

FIG. 1 is a diagram illustrating a first embodiment of the present invention.

FIG. 2 is a diagram illustrating a second embodiment of the present invention.

FIG. 3 is a diagram illustrating the use of the first usage pattern of the present invention when mediating a distributor based on the content of an advertisement desired by the user.

FIG. 4 is a diagram illustrating a second usage pattern of the present invention when mediating a distributor.

FIG. 5 is a diagram illustrating a third usage pattern of the present invention when mediating a distributor.

FIG. 6 is a diagram illustrating a fourth usage pattern of the present invention when mediating a distributor.

[Explanation of symbols]

110, 210 Advertising providers 120, 220 content providers 130, 230 users 140,240 Advertising capsule 250 capsule management center 160, 260 Distributor

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 13/00 540 G06F 13/00 540P H04N 7/173 610 H04N 7/173 610Z 640 640A ZEC ZEC (72) Inventor Hiroyuki Tanaka 2-3-1, Otemachi, Chiyoda-ku, Tokyo F-Term inside Nihon Telegraph and Telephone Corporation (reference) 5B017 AA06 BB09 BB10 CA16 5B082 EA11 HA05 5C064 BA07 BB01 BC01 BC04 BC16 BC18 BC23 BC25 BD03 BD08 BD13

Claims (18)

[Claims] 1. At least one advertisement, information of at least one available content and viewing conditions,
A content provider that sends a capsule including execution means to the user side from the advertisement provider side, executes the capsule on the user side, browses the advertisement, and provides the content according to the browsing condition. A digital content distribution method, characterized in that the digital content is distributed from the user side. 2. The digital content distribution method according to claim 1, wherein a capsule is used to display a list of available contents, and the user selects a used content from the list. A method for distributing digital contents, characterized in that means for selecting contents by means of receiving the distribution of digital contents from the contents provider side is provided. 3. The digital content distribution method according to claim 1, wherein the capsule has a unit for selecting a browsing permission level of the advertisement, and information on the content available according to the permission level selection by the user. A method for distributing digital contents, characterized in that it has means for changing the viewing conditions of the contents. 4. The digital content distribution method according to any one of claims 1 to 3, wherein the capsule has a means for guiding an action for an advertisement, a means for detecting and analyzing an action for a user's advertisement, and an action for a user's advertisement. A method for distributing digital contents, characterized in that it has means for changing information on usable contents and contents browsing conditions depending on the occasion. 5. The digital content distribution method according to claim 1, wherein the capsule holds a browsing history of advertisements and / or contents, and information of usable contents according to the history contents. A method for distributing digital contents, characterized in that it has means for changing the viewing conditions of the contents. 6. The digital content distribution method according to claim 1, wherein the capsule has a means for communicating with an individual user or a capsule management device that manages information for each capsule, and is used by the capsule. A digital content distribution method comprising means for inquiring and obtaining information on possible contents and content viewing conditions from a capsule management device. 7. A digital content distribution system in which an advertisement provider, a user device and a content provider device are connected to a network, wherein the advertisement provider device has at least one advertisement and at least one available. When the capsule containing the above content information, browsing conditions, and execution means is sent to the user device, the user device executes the sent capsule, and the user browses the advertisement or browses. If the user agrees to the above, a content distribution request is made to the content provider apparatus, and the content provider apparatus receives the distribution request and distributes the digital content to the user apparatus. 8. The digital content distribution system according to claim 7, wherein the capsule displays a list of available contents,
A digital content distribution system comprising: a means for a user to select a content to be used from the list; and a means for selecting a content according to the user's selection content and making a request to a content provider device. 9. The digital content distribution system according to claim 7, wherein the capsule has means for holding a browsing history of advertisements and / or contents, and information of usable contents according to the history contents. A digital content distribution system having a means for changing content browsing conditions. 10. The digital content distribution system according to claim 7, further comprising: a capsule management device that manages information for each user or each capsule, and a capsule for communicating with the capsule management device. A digital content distribution system comprising means and means for inquiring the capsule management device about content information usable by a capsule and content viewing conditions, and acquiring necessary information. 11. The digital content distribution system according to claim 10, wherein the capsule displays a list of available contents,
The user has means for selecting a content to be used from the content list and means for notifying the capsule management device of the user's selection, and the capsule management device receives the notification and requests the content provider device to distribute the content. And the content provider device receives the distribution request and delivers the digital content to the user device. 12. The digital content distribution system according to claim 10, wherein the capsule management device holds a browsing history of advertisements and / or contents, a means for analyzing the history contents, and utilization of each. A digital content distribution system characterized in that it has means for changing available content information and content viewing conditions according to the usage status of a person. 13. The digital content distribution system according to claim 10, further comprising means for guiding an action for an advertisement to the capsule, means for detecting an action for the user's advertisement, and content of the action for the user's advertisement. The capsule management apparatus is provided with a means for sending it, and the capsule management apparatus judges the degree of action and
A digital content distribution system, characterized by having means for changing available content information and content browsing conditions according to the degree of action. 14. The digital content distribution system according to claim 10, wherein the capsule has means for transmitting the personal data of the user to the capsule management device, and the capsule management device responds to the personal data of the user. Information on available content,
A digital content distribution system, characterized in that it has means for changing content browsing conditions. 15. The digital content distribution system according to any one of claims 7 to 14, wherein a charging means for content usage and a person who has added an advertisement at the time of capsule production or a person who requests the addition of the advertisement are one of the charges on behalf of the user. A digital content distribution system characterized by having a means of paying a part or all. 16. The digital content distribution system according to claim 7, wherein a distributor device is arranged, and the distributor device collects a capsule from an advertisement provider or collects an advertisement and creates a capsule. , A digital content distribution system characterized by distributing capsules to user devices. 17. A capsule used in the digital content distribution method according to any one of claims 1 to 6 or the digital content distribution system according to any one of claims 7 to 15. 18. A recording medium in which a capsule used in the digital content distribution method according to any one of claims 1 to 6 or the digital content distribution system according to any one of claims 7 to 15 is described.