JP6852978B2 - Programs and computer systems - Google Patents

Description

The present invention relates to a program or the like for causing a computer system to control advertisement display.

The profit structure of online games can be broadly divided into play consideration types that collect play consideration at the time of player registration or each play, item in-game types that charge for items used in the game, and introduction of sponsor advertisements and charge items. It can be roughly divided into an advertisement type that displays "" and a hybrid type that uses both advertisement and item billing.

From the viewpoint of profit stability, the play consideration type is superior, but in terms of the solicitation effect of new players, it is said that the advertisement type, the item charge type, and the hybrid type, which can be played for free, are superior. However, depending on the player's temperament, the display of advertising information such as advertisement display and guidance display of recommended items in these types may have a negative effect that attracts the player's consciousness and reduces the interest of the game. It is also true that there is. Of course, some players have a temperament that doesn't care about advertising display.

In the past, based on the billing history of each player, player types were classified according to the aggressiveness of game play and the aggressiveness of purchasing items, and the display frequency of advertising information was changed according to the player type. , A technique for encouraging the purchase of items so that the game can be enjoyed more while reducing the negative effect on the display of advertising information has been proposed (for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2015-008988

The present invention has been devised to provide a useful technique for diversifying player options related to advertisement display in a game in which play consideration can be collected by displaying advertisements.

The first invention for solving the above-mentioned problems is described in the case where the computer system is not paid for satisfying a given non-display consideration condition for hiding the advertisement display during the game. It is a program to control the display of advertisements.
Display timing setting means (for example, server processing unit 200s in FIG. 11, game progress control unit 210, etc.) for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the division of the game progress. Display timing setting unit 212, step S32 in FIG. 22),
Advertisement display control means for displaying the advertisement at the display timing (for example, server processing unit 200s in FIG. 11, game progress control unit 210, advertisement display control unit 222, S40 to S42 in FIG. 22, steps S64 to S68 in FIG. 23. , Steps S120 to S124 of FIG. 24, steps S142 to S144 of FIG. 25),
Display performance management means for managing the performance of displaying advertisements by the advertisement display control means (for example, server processing unit 200s in FIG. 11, game progress control unit 210, display performance management unit 224, display performance 744 in FIG. 20, FIG. 22 step S44, FIG. 23 step S70, FIG. 24 step S124, FIG. 25 step S144),
The game progress control means (for example, the server processing unit 200s of FIG. 11, the game progress control unit 210, the display result corresponding privilege giving unit 228, the penalty giving control unit 230, and FIG. 24) that control the progress of the game according to the achievement. This is a program for operating the computer system as steps S130 to S134 and steps S150 to S152 in FIG. 25).

According to the first invention, the progress of the game can be controlled according to the display performance of the advertisement. Therefore, in a game in which a play consideration can be collected by displaying an advertisement, it is possible to diversify the options of the player related to the display of the advertisement.

The second invention is a means for presenting whether or not the advertisement is displayed (for example, the undisplayed advertisement information display body 43 in FIG. 8, the server processing unit 200s in FIG. 11, the game progress control unit 210, the undisplayed advertisement information). The program of the first invention for further functioning the computer system as the presentation control unit 220, step S44 of FIG. 22, step S70 of FIG. 23, step S124 of FIG. 24, and step S144 of FIG. 25).

According to the second invention, it becomes possible to show the player whether or not the advertisement is displayed.

The third invention is a penalty giving means for giving a given penalty to the player when the achievement does not satisfy a given sufficient condition (for example, the server processing unit 200s, the game progress control unit 210, and the penalty in FIG. 11). It is a program of the first or second invention for further functioning the computer system as a grant control unit 230, steps S150 to S152) of FIG. 25.

According to the third invention, if the consideration for hiding the advertisement is not paid and the record of displaying the advertisement is insufficient, the player is penalized. That is, it is possible to make a promise that can be called a kind of contract for the payment of the play consideration by presenting the player with a choice to substitute the payment of the play consideration by displaying the advertisement. If the player does not keep his promise, he will be punished, so that the promise can be fulfilled.

The content of the penalty can be set as appropriate.
For example, as the fourth invention, the program of the third invention can be configured in which the penalty giving means has the result reduction means (for example, the result reduction unit 232 of FIG. 11) for reducing the result of the game.

Further, as a fifth invention, either the third or the fourth, wherein the penalty giving means has a data save limiting means for limiting a part or all of the data save (for example, the data save limiting unit 234 of FIG. 11). The program of the invention can also be constructed.

Further, as a sixth invention, the data save limiting means 1) prohibits the data save itself, 2) limits the types of data to be saved, and 3) saves a given parameter value acquired in game play. The program of the fifth invention may be configured in which any one of the limitation by the possible limit value is the limitation.

A seventh invention is a test control means (for example, a server processing unit 200s in FIG. 11, a game progress control unit 210, a test control unit 226, which gives a test for an advertisement displayed by the advertisement display control means and receives an answer. As step S146) of FIG. 25, the computer system is further functioned, and the data saving limiting means is a program of the fifth or sixth invention that executes the limiting depending on whether the answer is correct or not.

According to the seventh invention, it is possible to test whether the player has properly viewed the displayed advertisement and execute the restriction according to the test result.

An eighth invention is a payment receiving means for accepting payment of consideration that does not satisfy the non-display consideration condition (for example, server processing unit 200s in FIG. 11, play consideration payment control unit 204, steps S12 to S14 in FIG. 22). The computer system is further functioned as the above, and the advertisement display control means changes at least one of the number, time, and display area of the advertisement to be displayed according to the consideration received by the payment receiving means. It is a program of any one of the first to seventh inventions.

According to the eighth invention, it is possible to accept payment of consideration that does not satisfy the consideration condition for non-display. For the player, he will be able to choose to pay a part of the hidden price, but replace the rest by viewing the advertisement.

Further, the ninth invention is the program of the eighth invention in which the payment receiving means accepts the consumption of a given item as the payment of the consideration.

According to the ninth invention, it is possible to further diversify the non-display consideration payment method that can be selected by the player by consuming the item.

A tenth aspect of the present invention is an item purchasing means for purchasing a given item of the game according to a player's operation input (for example, the server processing unit 200s of FIG. 11, the game progress control unit 210, the item purchase control unit 214, and FIG. 23. S80-S82), the computer system is further functioned, and the advertisement display control means changes at least one of the number, time, and display area of the advertisement to be displayed according to the purchase of the item. It is a program of any one of the first to ninth inventions.

According to the tenth invention, the item purchase is regarded as one of the payment methods for the non-display consideration, and the number, time, and display area of the advertisement to be displayed can be changed according to the result of the item purchase. Therefore, for the player, there are more options for displaying advertisements.

The eleventh invention is a site browsing means for browsing a given website according to a player's operation input (for example, a server processing unit 200s in FIG. 11, a game progress control unit 210, a site browsing control unit 216, and step S90 in FIG. 23. ~ S94), the computer system is further made to function, and the advertisement display control means changes at least one of the number, time, and display area of the advertisement to be displayed depending on whether or not the website is browsed. It is a program of any one of the first to tenth inventions.

According to the eleventh invention, browsing a given website is regarded as one of the payment methods for hiding, and the number, time, and display area of advertisements to be displayed are changed according to the performance of browsing the site. Can be done. Therefore, for the player, there are more options for displaying advertisements.

The twelfth invention is a questionnaire receiving means for receiving a given questionnaire response according to a player's operation input (for example, the server processing unit 200s of FIG. 11, the game progress control unit 210, the questionnaire response reception control unit 218, and the step of FIG. 24. S100 to S104), the computer system is further made to function, and the advertisement display control means changes at least one of the number, time, and display area of the advertisement to be displayed depending on whether or not the questionnaire is answered. It is a program of any one of the first to eleventh inventions.

According to the twelfth invention, the answer to the questionnaire, that is, the provision of information is regarded as one of the payment methods for the non-display consideration, and the number, time, and display area of the advertisements to be displayed are changed according to the results of the answers to the questionnaire. can do. Therefore, for the player, there are more options for displaying advertisements.

A thirteenth invention is a presenting means (for example, the undisplayed advertisement information display body 43 of FIG. 8 and the server processing unit 200s of FIG. 11) that presents the number, time, or display area of advertisements displayed by the advertisement display control means. A second for further functioning the computer as a game progress control unit 210, an undisplayed advertisement information presentation control unit 220, step S44 in FIG. 22, step S70 in FIG. 23, step S124 in FIG. 24, and step S144 in FIG. It is a program of any one of the first to twelfth inventions.

According to the thirteenth invention, the number, time, and display area of advertisements scheduled to be displayed can be presented to the player.

The fourteenth invention is the program of any one of the first to thirteenth inventions, wherein the advertisement display control means selects an advertisement to be displayed based on a game play history.

According to the fourteenth invention, advertisements can be selected based on information about the player's past gameplay, and the optimum advertisement display for the player can be realized.

A fifteenth invention is a computer system that controls the display of advertisements when the consideration satisfying a given consideration for non-display for hiding the display of advertisements during the game is not paid. ,
Display timing setting means (for example, the control board 1150 in FIG. 1 and the server processing unit 200s in FIG. 11) for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the division of the game progress. , Game progress control unit 210, display timing setting unit 212, step S32 in FIG. 22),
Advertisement display control means for displaying the advertisement at the display timing (for example, control board 1150 in FIG. 1, server processing unit 200s in FIG. 11, game progress control unit 210, advertisement display control unit 222, S40 to S42 in FIG. 22. Steps S64 to S68 in FIG. 23, steps S120 to S124 in FIG. 24, steps S142 to S144 in FIG. 25), and
Display performance management means (for example, control board 1150 in FIG. 1, server processing unit 200s in FIG. 11, game progress control unit 210, display performance management unit 224, FIG. 20 display results 744, step S44 in FIG. 22, step S70 in FIG. 23, step S124 in FIG. 24, step S144 in FIG. 25).
Game progress control means for controlling the progress of the game according to the achievement (for example, control board 1150 in FIG. 1, server processing unit 200s in FIG. 11, game progress control unit 210, display achievement corresponding privilege granting unit 228, penalty granting. It is a computer system including a control unit 230, steps S130 to S134 of FIG. 24, and steps S150 to S152 of FIG. 25).

According to the fifteenth invention, it is possible to realize a computer system having the same effect as that of the first invention.

The figure which shows an example of the structure of the game system in 1st Embodiment. The figure which shows the example of the selection screen of the payment method of the play consideration displayed before the game starts. The figure which shows the display example of the setting screen of the display timing of an advertisement. The figure which shows the example of the advertisement display when the display timing of the advertisement is set to "view all at once before the start of play". The figure which shows the example of the advertisement display screen when the display timing of an advertisement is set to "display at any time automatically during play". The figure for demonstrating the banner advertisement type advertisement display body and the flow when the advertisement display body is touch-operated. The figure for demonstrating the questionnaire solicitation type advertisement display body and the flow when the advertisement display body is touch-operated. The figure which shows the example of the advertisement display screen when the display timing of an advertisement is set to "view only at the break of progress during play". The figure which shows the example of the advertisement display when the display timing of the advertisement is set to "view all at once after the end of play". The figure which shows the example of the test screen for confirming whether the player viewed the displayed advertisement as promised. The functional block diagram which shows the functional structure example of the server system in 1st Embodiment. The figure which shows the example of the program and data which the server storage part stores in 1st Embodiment. The figure which shows the data structure example of an advertisement database. The figure which shows the data structure example of the 1st advertisement omission definition data. The figure which shows the data structure example of the 2nd advertisement omission definition data. The figure which shows the data structure example of the 3rd advertisement omission definition data. The figure which shows the data structure example of the 4th advertisement omission definition data. The figure which shows the data structure example of the data save limit definition data. The figure which shows the data structure example of the user management data. The figure which shows the data structure example of the play data. The functional block diagram which shows an example of the functional structure of the user terminal in 1st Embodiment. The flowchart for demonstrating the flow of processing in the server system of 1st Embodiment. The flowchart which continues from FIG. The flowchart which continues from FIG. The flowchart which continues from FIG. The functional block diagram which shows an example of the functional structure of the user terminal in 2nd Embodiment. The figure which shows the example of the program and data stored in the terminal storage part of the user terminal in 2nd Embodiment.

[First Embodiment]
As a first embodiment to which the present invention is applied, an example of executing a game in which a play consideration can be collected by displaying an advertisement will be described.

In this embodiment, the game genre is exemplified as an action RPG, but the game genre does not matter. In addition, as objects that can be purchased in the game, items such as weapons, armor, bullets, skills, and medicines that can be equipped and used by the player character are exemplified, but items other than the items may be used. For example, it may be a character that can be used as a player character, a vehicle, a summoned beast, an additional ability that can be added to the player character, opening of a new game stage or map, a lottery right, and the like.

FIG. 1 is a diagram showing an example of a configuration of a game system according to the present embodiment. The game system of the present embodiment is a computer system including a server system 1100 and a user terminal 1500 capable of mutual data communication by connecting to a communication line 9. In the illustrated example, one user terminal 1500 is used, but in actual operation, a plurality of user terminals 1500 for each user may be in a state of being able to communicate with the server system 1100 at the same time.

The communication line 9 means a communication path capable of data communication. That is, the communication line 9 includes a telephone communication network, a cable network, a communication network such as the Internet, as well as a LAN (Local Area Network) using a dedicated line (dedicated cable) for direct connection and Ethernet (registered trademark). It is meaningful, and the communication method may be wired or wireless.

The server system 1100 is a computer system having a main body device 1101, a keyboard 1106, a touch panel 1108, and a storage 1140, and the main body device 1101 is equipped with a control board 1150.

The control board 1150 is equipped with various microprocessors such as CPU (Central Processing Unit) 1151, GPU (Graphics Processing Unit) and DSP (Digital Signal Processor), various IC memories 1152 such as VRAM, RAM and ROM, and communication device 1153. Has been done. A part or all of the control board 1150 may be realized by an ASIC (Application Specific Integrated Circuit), an FPGA (field-programmable gate array), or a SoC (System on a Chip).

Then, in the server system 1100, the control board 1150 performs arithmetic processing based on a predetermined program and data, so that 1) a user management function related to user registration and the like, and 2) a player who is a user can play a game on the user terminal 1500. A game management function that provides the data necessary to manage the game execution control on the user terminal 1500, and 3) an online shopping function that sells various items available in the game to the user online. Realize. That is, the game in this embodiment is realized as a kind of client-server type online game.

Although the server system 1100 is described as a single unit, it may be configured such that a plurality of blade servers sharing each function are mounted and connected to each other via an internal bus so that data communication is possible. Alternatively, a configuration may be configured in which a plurality of independent servers installed at remote locations perform data communication via the communication line 9 to function as the server system 1100 as a whole.

The user terminal 1500 is a computer system individually used by a user who is a player for game play, and is an electronic device (electronic device) capable of accessing the server system 1100 via a communication line 9 and executing an online game. is there. The user terminal 1500 of the present embodiment is a device called a so-called smartphone, but may be a portable game device, a game controller, a personal computer, a tablet computer, a wearable computer, a business game device, or the like.

The user terminal 1500 includes a direction input key 1502, a button switch 1504, a touch panel 1506 that functions as an image display device and a contact position input device, a speaker 1510, a built-in battery 1509, a microphone 1512, a control board 1550, and a computer. A memory card reader 1542 capable of reading and writing data from a memory card 1540, which is a readable storage medium, is provided. In addition, a power button, a volume control button, etc. (not shown) are provided. Further, an IC card reader or the like capable of reading and writing data in a non-contact manner with respect to an IC card type credit card or a prepaid card capable of paying for game play may be provided.

The control board 1550 is used for wireless communication with various microprocessors such as CPU 1551, GPU and DSP, various IC memories 1552 such as VRAM, RAM and ROM, and a mobile phone base station and a wireless LAN base station connected to the communication line 9. It is equipped with a wireless communication module 1553, an interface circuit 1557, and the like.

The interface circuit 1557 includes a driver circuit of the touch panel 1506, a circuit for receiving signals from the direction input key 1502 and the button switch 1504, an output amplifier circuit for outputting an audio signal to the speaker 1510, and an audio signal collected by the microphone 1512. An input signal generation circuit to be generated, a signal input / output circuit to the memory card reader 1542, and the like are included.

These elements mounted on the control board 1550 are electrically connected via a bus circuit or the like, and are connected so as to be able to read / write data and send / receive signals. A part or all of the control board 1550 may be composed of ASIC, FPGA, or SoC. Then, the control board 1550 stores the client program and various data for realizing the function as the user terminal of the game of the present embodiment in the IC memory 1552.

In the present embodiment, the user terminal 1500 is configured to download the client program and various setting data from the server system 1100, but it may be configured to be read from a storage medium such as a separately obtained memory card 1540.

[Explanation of advertisement display mechanism]
Next, the mechanism of advertisement display in this embodiment will be described.
FIG. 2 is a diagram showing an example of a screen for selecting a payment method for play consideration displayed before the start of the game. On the user terminal 1500, the payment method setting screen W2 is displayed before the game starts. In this embodiment, three payment method options are prepared: "pay with virtual currency", "pay with items", and "substitute payment by viewing advertisements". The player touches any of the check boxes 22a, 22b, and 22c corresponding to the desired payment method to check the payment method, selects the payment method, and touches the decision operation icon 28 to approve the payment. You can proceed to.

When the check box 22a corresponding to "Pay with virtual currency" is checked, the payment amount designation unit 23 becomes active, and the player can specify the payment amount of the virtual currency. If the full amount for one play is not specified, the advertisement for the shortage amount will be displayed. If a payment method such as a flat rate system or automatic withdrawal can be set at the time of user registration, the check box 22a corresponding to "Pay with virtual currency" is selected by default, and the display of the payment amount specification unit 23 is omitted. can do.

When the check box 22b corresponding to "Pay with item" is checked, the consumption item designation unit 24 and the consumption number designation unit 25 become active, and the player considers the type of item to be offered as play consideration from the items owned by the player. , The number and can be set. Specifically, when the consumable item designation unit 24 is touch-operated, items having a sufficient number for payment of the play consideration are displayed in a selectable manner. Then, when any of them is selected, the required consumption number is displayed by default in the consumption number designation unit 25. In the consumption number designation unit 25, a numerical value less than the required consumption number can be set. In that case, the advertisement corresponding to the shortage will be displayed.

Then, the payment of the play consideration is regarded as "payment of the consideration satisfying the given non-display consideration condition for hiding the advertisement display" in the present embodiment. Therefore, if the play consideration is paid in full in the virtual currency, or if sufficient consumable items are specified, the advertisement is not displayed at any timing before, during, or after the play.

On the other hand, when "Alternate payment by viewing advertisement" is selected, the advertisement is displayed because the consideration condition for non-display is not satisfied. Then, in the present embodiment, the player can select and specify the timing (display timing) of the advertisement display.

FIG. 3 is a diagram showing a display example of an advertisement display timing setting screen.
In the display timing setting screen W3, "pay with virtual currency" is selected but the full amount is not paid, and "pay with item" is selected but the number of consumption is consumed in the previous payment method setting screen W2. It is displayed when the required number is insufficient and when "Alternate payment by viewing advertisement" is selected.

In this embodiment, as options for the timing of displaying advertisements, "view all at once before the start of play", "display at any time during play", "view only at breaks during play and progress", and "view all at once after the end of play". There are four types available. On the display timing setting screen W3, check boxes 32a, 32b, 32c, and 32d corresponding to each option are displayed. Therefore, the player touch-operates any of them to check them and select the desired display timing setting. You can touch the decision operation icon 38 to approve the setting and proceed.

FIG. 4 is a diagram showing an example of advertisement display when the display timing of the advertisement is set to "view all at once before the start of play".
When the display timing of the advertisement is set to "view all at once before the start of play", the advertisement display is displayed as the advertisement display screen W4 that mainly displays the advertisement on the touch panel 1506 before the start of the game play. The advertisement display screen W4 of the present embodiment includes a commentary 41, an advertisement display body 42, an undisplayed advertisement information display body 43, a browsing stop operation icon 44, and a browsing confirmation operation icon 45.

In the commentary 41, it is displayed that all the advertisements can be played for free if they are viewed.

The advertisement display body 42 displays the content of each advertisement. In the present embodiment, only one advertisement display body 42 is displayed on the advertisement display screen W4, but a plurality of advertisement display bodies 42 may be displayed simultaneously on the advertisement display screen W4.

The undisplayed advertisement information display body 43 displays information on how many undisplayed advertisements are left among the advertisements scheduled to be displayed. In the illustrated example, the remaining number of undisplayed advertisements is displayed, but the time required to display all the undisplayed advertisements may be displayed. Alternatively, the area required to display all undisplayed advertisements may be displayed.
As mentioned above, if the play consideration is paid sufficiently with virtual currency or items, the advertisement will not be displayed. That is, the advertisement that is scheduled to be displayed in the future, that is, the advertisement that is not displayed is set to "0". Therefore, paradoxically speaking, the undisplayed advertisement information display body 43 is in a state where the non-display consideration condition, which is a condition for hiding the advertisement, is satisfied (how much the non-display consideration condition is satisfied). It can also be said that it indicates. From that point of view, the undisplayed advertisement information display body 43 does not display the remaining number, but displays and displays it like a bar graph showing the ratio of the already displayed advertisement to the total amount of the advertisement to be displayed. May be changed as the process progresses.

The browsing stop operation icon 44 is an icon for inputting an operation for stopping the browsing of the advertisement.

The browsing confirmation operation icon 45 is an operation icon for detecting that the player has surely seen the advertisement currently displayed, and also serves as a feed operation input for displaying the next advertisement. The browsing confirmation operation icon 45 may be activated (operable) a predetermined second after a new advertisement is displayed, and may not be operated until then. That is, the advertisement is surely displayed (for the player to see) for a predetermined second. The same applies to the subsequent browsing confirmation operation icon 45.

FIG. 5 is a diagram showing an example of an advertisement display screen when the display timing of the advertisement is set to "automatically display at any time during play".
When the display timing of the advertisement is set to "automatically display at any time during play", the advertisement is displayed as a part of the game screen. That is, the game screen W5 has a main screen unit 51, a character status display unit 52, an operation icon display unit 53, and an advertisement display unit 55.

On the main screen unit 51, the state of the game space is displayed. Since the game of the present embodiment is an action RPG in which the player operates the player character 4 to fight against the enemy character 6, the main screen section 51 displays how the player character 4 (4a, 4b, ...) And the enemy character 6 fight. Will be done.

On the character status display unit 52, a display indicating the current state of each of the player characters 4 (4a, 4b, ...), So-called status display, is displayed.

On the operation icon display unit 53, icons for inputting various game operations are displayed. In the present embodiment, an action selection icon 53a for calling the action menu 54, an equipment icon 53b for changing the equipment of the player character 4, and a purchase icon 53c for calling the purchase screen for purchasing an item during game play are provided. including. Of course, depending on the content of the game, icons, tabs, menu displays, etc. other than these can be included as appropriate.

In the action menu 54, a character action selection 54a for selecting and setting the action content of each player character 4 from predetermined options, a site browsing 54b for starting browsing of a designated website, and a questionnaire for answering a questionnaire. Includes answer 54c. Of course, items other than these can be included as appropriate.

When site browsing 54b is selected, gameplay is temporarily stopped, and browsing of a designated website (for example, a sponsor site, an item introduction site, or a play video posting site) is started. Browsing can be terminated at will, and gameplay resumes when browsing is complete. In addition, in this embodiment, browsing of the designated website is considered to be worth the payment of the play consideration, and the browsing record on the designated site (for example, the number of pages browsed, the time viewed, the member). Advertisements scheduled to be displayed depending on registration, product purchase, etc.) will be omitted or reduced.

It should be noted that the omission / reduction of advertisements in this specification includes not only omission / reduction for each advertisement, but also reduction of display time per advertisement, reduction of display time of the entire advertisement, and display occupied by advertisements on the game screen. It may be realized by reducing the area. The same applies hereinafter.

When the questionnaire answer 54c is selected, the game play is temporarily stopped and the questionnaire is displayed. Alternatively, you may browse the designated website for the questionnaire. Gameplay resumes when the questionnaire is completed. In addition, in this embodiment, the answer to the questionnaire is considered to be worth the payment of the play consideration, and the advertisement scheduled to be displayed according to the answer record (for example, how many questions are answered) is omitted or reduced. Will be done.

The advertisement display body 42 and the undisplayed advertisement information display body 43 are displayed on the advertisement display unit 55.
The advertisement display body 42 of the advertisement display unit 55 is automatically switched at any time.

Various types of the advertisement display body 42 can be set.
In the illustrated example, the item information is associated with the advertisement display body 42, and the item advertisement type shifts to the online shopping screen (purchase screen) of the item being advertised by touching the advertisement display body 42. ". When this type of advertisement display body 42 is touch-operated, the game play is temporarily stopped, and when the purchase is completed, the game play is restarted. In the present embodiment, the purchase of items in the game is considered to be worth the payment of the play consideration, and is scheduled to be displayed according to the purchase record (for example, the number of purchases and the purchase amount) of the advertised item. Advertisements are omitted / reduced.

Further, as shown in FIG. 6, a "banner advertisement type" in which a URL is associated with the advertisement display body 42 and the user shifts to browsing the website indicated by the URL by touching the advertisement display body 42. The advertisement display body 42 is also possible. When this type of advertisement display body 42 is touch-operated, the game play is temporarily stopped, and when the browsing is completed, the game play is restarted. In this embodiment, browsing the banner advertisement website is considered to be worth paying for the play, and advertisements scheduled to be displayed according to the browsing performance are omitted or reduced.

Further, as shown in FIG. 7, the advertisement display body 42 is associated with the questionnaire information or the URL of the questionnaire website, and by touching the advertisement display body 42, the screen shifts to the questionnaire response screen. A "type" advertising display 42 is also possible. When this type of advertisement display body 42 is touch-operated, the game play is temporarily stopped, and when the answer to the questionnaire is completed, the game play is restarted. In the present embodiment, the response to the questionnaire in the game is considered to be worth the payment of the play consideration, and the advertisement scheduled to be displayed according to the response record is omitted or reduced.

FIG. 8 is a diagram showing an example of an advertisement display screen when the display timing of the advertisement is set to "view only during play and progress."
When the display timing of the advertisement is set to "view only at the break of progress during play", the advertisement is displayed only at the break of progress of the game even during play.

The "game progress break" referred to here corresponds to, for example, in the case of a game in which a plurality of stages are cleared one by one and progressed, before the start of the stage or at the end of the stage. It may also be the case when a specific place in the game world (for example, an inn, a base, a base, etc.) is reached. In other words, the situation where the advertisement display is displayed on the screen does not distract you, the situation where you read the content of the advertisement by looking at the advertisement, or the situation where the game performance is not affected even if you keep watching for a while, ".

Then, in the non-separated scene, the game screen W8 has a main screen unit 51, a character status display unit 52, and an operation icon display unit 53. There is no advertisement display unit 55 (see FIG. 5). On the other hand, in the scene of "breaking the progress of the game", the game screen W8 is covered with a part or all of the main screen portion 51, the advertisement display body 42, the browsing stop operation icon 44, and the browsing confirmation. The operation icon 45 is displayed.

Depending on whether the browsing stop operation icon 44 is touch-operated, all the advertisements to be displayed are displayed, or a predetermined number of advertisements are displayed, the advertisement display body 42 and the browsing stop operation icon 44 , The display with the browsing confirmation operation icon 45 is canceled, and the screen is returned to the game screen W8 in the non-separated scene.

Next, an example of the advertisement display screen when the display timing of the advertisement is set to "view all at once after the end of play" will be described.
If the display timing of the advertisement is set to "view all at once after the end of play", the advertisement will not be displayed during game play. That is, the game screen during game play has a main screen unit 51, a character status display unit 52, and an operation icon display unit 53, as in the game screen W8 in the “non-separated time” of FIG. There is no display 55 (see FIG. 5).

However, the undisplayed advertisement information display body 43 is displayed. As mentioned above, if the hidden consideration is paid enough in virtual currency or items, the advertisement will not be displayed. Advertisements that are scheduled to be displayed in the future, that is, advertisements that have not been displayed are set to "0". Therefore, paradoxically speaking, the undisplayed advertisement information display body 43 is in a state where the non-display consideration condition, which is a condition for hiding the advertisement, is satisfied (how much the non-display consideration condition is satisfied). It can also be said that it indicates.

On the other hand, when the display timing of the advertisement is set to "view all at once after the end of play", the advertisement display is as the advertisement display screen W9 that mainly displays the advertisement before the data save is executed although the game play is finished. It is displayed (see FIG. 9).

FIG. 9 is a diagram showing an example of advertisement display when the display timing of the advertisement is set to "view all at once after the end of play". The advertisement display screen W9 of the present embodiment includes a restriction explanation 91, an advertisement display body 42, an undisplayed advertisement information display body 43, a browsing stop operation icon 44, and a browsing confirmation operation icon 45.

The limitation explanation 91 indicates that the play result can be saved as data without receiving a penalty if all the advertisements are viewed. In other words, it warns the player that a penalty will be given if the advertisement is not viewed (in the example of FIG. 9, the play result cannot be saved as data). That is, in the present embodiment, even though the promise to substitute the payment of the play consideration by viewing the advertisement is made, if the promise to view the advertisement is violated, the data saving of the game is disallowed as a penalty. This encourages the viewing of advertisements after the end of play.

The browsing confirmation operation icon 45 is an operation icon for detecting that the player has surely seen the advertisement currently displayed, and also serves as a feed operation input for displaying the next advertisement. After the last advertisement display is displayed, if the icon is touch-operated, the test screen is displayed.

FIG. 10 is a diagram showing an example of a test screen for confirming whether or not the player has viewed the displayed advertisement as promised.
In the present embodiment, when viewing an advertisement is selected as an alternative to payment of the play consideration, a test screen W10 for performing a test asking the content of the displayed advertisement is displayed before saving the data of the game. Then, the data saving of the game is permitted according to the correct answer rate of the test.

Specifically, on the test screen W10, a test explanation 92, which is an explanation about the test, a question display unit 93, an answer input unit 94, and a feed operation icon 95 are displayed.
The question display unit 93 displays questions that can be answered correctly as soon as the advertisement is viewed. For example, the illustrated example corresponds to the advertisement of FIG. Then, the player answers with the answer input unit 94 and operates the feed operation icon 95 to proceed to the next question. When all the questions are answered, it will be scored and the game will be saved as data.

In this embodiment, 80% or more of the correct answers are considered to be acceptable. Then, data saving is permitted with restrictions according to the browsing record of the advertisement so far. On the other hand, if the correct answer is less than 80%, it is considered that the test has failed and data saving is not permitted.
In addition, "restriction according to the viewing record of the advertisement" means that the play results (for example, points, acquired experience points, acquired skills, success / failure of stage clearing, etc.) are reduced and saved or saved. Some or all of the data items that should be saved cannot be saved.

It should be noted that the configuration may be such that the data save is performed without displaying the test screen.

[Explanation of functional configuration]
FIG. 11 is a functional block diagram showing a functional configuration example of the server system 1100 according to the present embodiment. The server system 1100 in the present embodiment includes an operation input unit 100s, a server processing unit 200s, a sound output unit 390s, an image display unit 392s, a communication unit 394s, and a server storage unit 500s.

The operation input unit 100s is a means for inputting various operations for managing the server. The keyboard 1106 of FIG. 1 corresponds to this.

The server processing unit 200s is realized by, for example, a microprocessor such as a CPU or GPU, or an electronic component such as an ASIC or IC memory, and inputs / outputs data to and from each functional unit including an operation input unit 100s and a server storage unit 500s. Take control. Then, various arithmetic processes are executed based on a predetermined program and data, an operation input signal from the operation input unit 100s, and data received from the user terminal 1500, and the operation of the server system 1100 is controlled in an integrated manner.

The server processing unit 200s of the present embodiment includes a user management unit 202, a play consideration payment control unit 204, a game progress control unit 210, a timekeeping unit 280, a sound generation unit 290s, and an image generation unit 292s. Includes communication control unit 294s. Of course, functional parts other than these can be included as appropriate.

The user management unit 202 performs processing related to the user registration procedure and storage management of data associated with the account (user ID). In this embodiment, 1) account grant control, 2) virtual account setting and deposit / withdrawal control associated with the account used for in-game billing, control related to electronic payment, and 3) login / logout management. And 4) Registration and management of personal information about the user. Of course, management of data other than these can be included as appropriate.

The play consideration payment control unit 204 accepts the selection setting of the play consideration payment method, and executes the play consideration payment by the selected payment method. In this embodiment, there are three payment method options for the play consideration: "pay with virtual currency", "pay with items", and "substitute payment by viewing advertisements", and "pay with virtual currency" is selected. Then, the payment specified amount is set and the specified amount of virtual currency is collected. When "Pay with items" is selected, a combination of the types of consumable items and the number of consumable items that are sufficient for payment of the play consideration is extracted from the items owned by the player and presented to the player. Then, the consumption item and the number of consumptions specified by the player are consumed to collect the play consideration. In the present embodiment, the display and storage control of the selection input result related to the payment method setting screen W2 (see FIG. 2) correspond to this.

In the present embodiment, the payment of the play consideration is treated in the same manner as "payment of the consideration satisfying the given non-display consideration condition for hiding the advertisement display", so that the play consideration payment control unit is substantially The 204 will function as a hidden consideration payment acceptance control unit that accepts payment of consideration satisfying the hidden consideration condition or payment of consideration not satisfied.

The game progress control unit 210 performs various processes related to game progress control and execution management. Since the game of the present embodiment is a client-server type online game, the game progress control unit 210 of the present embodiment controls to provide data necessary for game play while communicating with the user terminal 1500.

For example, if an action RPG (role-playing game) is executed, 1) a process of arranging objects such as a background in a virtual three-dimensional space to form a game field, and 2) a player character, an enemy character, and a virtual camera in the game field. 3) Automatic control process of virtual camera, 4) Control of player character's behavior according to operation input in user terminal 1500, 5) Automatic control process of enemy character, 6) Hit judgment of attack And damage reflection processing, 7) game result calculation processing, etc. can be performed. Further, along with these, various data necessary for controlling the game play can be stored in the server storage unit 500s.

The game of this embodiment is premised on single play, but if the game is executed in PvP (Player versus Player) format, the game progress control unit 210 is made to execute control related to opponent matching. May be.

The game progress control unit 210 of the present embodiment includes a display timing setting unit 212, an item purchase control unit 214, a site browsing control unit 216, a questionnaire response reception control unit 218, and an undisplayed advertisement information presentation control unit 220. It has an advertisement display control unit 222, a display performance management unit 224, a test control unit 226, a display performance corresponding privilege granting unit 228, a penalty granting control unit 230, and a timekeeping unit 280.

When the non-display consideration condition is not satisfied at the stage before the start of the game, the display timing setting unit 212 sets the display timing of the advertisement to any one of before the start of the game, after the end of the game, and the break of the game progress. .. Only one of the three display timings, before the start of the game, after the end of the game, and the break of the game progress, can be set as the display timing, and may be set by the confirmation operation of the player, or two or more are presented as options. The timing of the options selected by the player's selection operation may be set as the display timing. In the present embodiment, the display and selection input result storage control related to the display timing setting screen W3 (see FIG. 3) corresponds to this.

The item purchase control unit 214 controls the purchase of a given item available in the game according to the operation input of the player. That is, it is possible to display the purchase screen, display the items that can be purchased, accept the input of the items to be purchased and the quantity, collect the purchase consideration from the virtual currency, and give the purchased items to the player.

The site browsing control unit 216 has a function of browsing a website linked to an advertisement or a pre-designated website (a function as a so-called web browser) among the websites published on the Internet during game play. ) Is realized. In the present embodiment, when the site browsing 54b is selected and operated in the action menu 54 (see FIG. 5), and when the advertisement display body 42 of the "banner advertisement type" is touch-operated (see FIG. 6). Applicable.

The questionnaire response reception control unit 218 receives the answers to a given questionnaire according to the operation input of the player, and controls to store the response results. In the case of a configuration in which questionnaire responses are accepted on a specific website, the site browsing control unit 216 may be responsible for the function. In the present embodiment, this is the case where the questionnaire response 54c is selected and operated in the action menu 54 (see FIG. 5) and the case where the advertisement display body 42 of the "questionnaire solicitation type" is touch-operated (see FIG. 7). Applicable.

The undisplayed advertisement information presentation control unit 220 controls to present to the player information related to the advertisement scheduled to be displayed in the future, for example, the number of scheduled advertisements to be displayed, the time required for display, and the like. In the present embodiment, the display control of the undisplayed advertisement information display body 43 (see FIGS. 4, 5, 8 and 9) corresponds to this.

As mentioned above, if the play consideration (= non-display consideration) is sufficiently paid with virtual currency or items before the game starts, the advertisement will not be displayed. In this case, the advertisement scheduled to be displayed in the future, that is, the undisplayed advertisement is set to "0", and "0" is continuously displayed on the undisplayed advertisement information display body 43. Therefore, paradoxically, it can be said that the non-display advertisement information display body 43 indicates a state in which the non-display consideration condition is satisfied (how much the non-display consideration condition is satisfied). If the undisplayed advertisement information display body 43 shows "0", it means that it is in a 100% satisfied state, and if some numerical value is displayed, it means that it is less than 100%. Therefore, the undisplayed advertisement information presentation control unit 220 realizes the control of presenting the satisfaction state of the non-display consideration condition to the player.

Further, in the present embodiment, a penalty of limiting save data is given when the display performance of the advertisement does not satisfy a given sufficient condition. Therefore, paying attention to the penalty, the non-display advertisement information presentation control unit 220 realizes a function of presenting and controlling whether or not an advertisement display satisfying a sufficient condition is performed by using the non-display advertisement information display body 43. If the undisplayed advertisement information display body 43 shows "0", it means that the sufficient condition is satisfied, and if some numerical value is displayed, it means that the sufficient condition is not satisfied.

The advertisement display control unit 222 detects the arrival of the display timing set by the display timing setting unit 212, and displays the advertisement at the display timing.
Specifically, the advertisement display control unit 222 changes at least one of the number, time, and display area of the advertisement to be displayed according to the consideration received in the payment control of the play consideration payment control unit 204. Can be done. In addition, at least one of the number, time, and display area of advertisements to be displayed can be changed according to the purchase record of the item, specifically, the purchase record during the current game play. In addition, at least one of the number, time, and display area of advertisements to be displayed can be changed depending on whether or not the website is browsed and whether or not the questionnaire is answered. Then, the advertisement display control unit 222 can select an advertisement to be displayed based on the game play history.

The display record management unit 224 manages the record of displaying advertisements. In the present embodiment, the advertisement is displayed and the player is displayed by detecting and counting the sending operation of the advertisement display, specifically, the touch operation to the browsing confirmation operation icon 45 (see FIGS. 4, 8 and 9). Manages the browsing confirmation record that he saw it.

The test control unit 226 sets a test for the displayed advertisement, accepts the answer, and stores the answer result.

The display performance-corresponding privilege granting unit 228 controls to grant the privilege to the player as a part of the game progress control according to the performance in which the advertisement is displayed.

The penalty giving control unit 230 controls to give a given penalty to the player when the display result does not satisfy a given sufficient condition. In other words, by giving the player a given penalty if the player makes a choice to replace the payment for play by viewing an advertisement, but the promise for that choice is not fulfilled. Encourage the fulfillment of promises, that is, the viewing of advertisements.

The penalty grant control unit 230 of the present embodiment has a result reduction unit 232 and a data save restriction unit 234.

The result reduction unit 232 reduces the result of the game. What is considered to be the result of the game can be appropriately set according to the content of the game. Since the game of this embodiment is an action RPG, the score, the clear result of the game stage, the experience value acquired by the player character, the acquired skill, the items acquired during the game by dropping the enemy character, the achievement result of the event, etc. Included in this.

The data save restriction unit 234 restricts a part or all of the data save depending on the display result and the success or failure of the answer to the test. Specifically, 1) prohibition of data saving itself, 2) limitation of the type of data to be saved, and 3) limitation by the limit value that can be saved among the given parameter values acquired in gameplay. Data save is restricted by either.

The timekeeping unit 280 uses the system clock to measure the current date and time, the time limit, and the like.

The sound generation unit 290s is realized by executing IC or software that generates and decodes voice data, and generates or decodes voice data such as operation sounds and BGM related to system management and game play of the server system 1100. Then, the audio signal related to the system management is output to the sound output unit 390s.

The sound output unit 390s emits an audio signal. In the example of FIG. 1, the main unit 1101 and the speaker (not shown) correspond to this.

The image generation unit 292s can generate an image or the like related to the system management of the server system 1100 and output it to the image display unit 392s.

The image display unit 392s displays various images for system management based on the image signal input from the image generation unit 292s. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, and a head-mounted display. In the example of FIG. 1, the touch panel 1108 corresponds.

The communication control unit 294s executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394s.

The communication unit 394s connects to the communication line 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack of a wired communication cable, a control circuit, and the like. In the example of FIG. 1, the communication device 1153 corresponds.

The server storage unit 500s stores programs, various data, and the like for realizing various functions for causing the server processing unit 200s to control the server system 1100 in an integrated manner. Further, it is used as a work area of the server processing unit 200s, and temporarily stores the calculation results and the like executed by the server processing unit 200s according to various programs. This function is realized by, for example, an IC memory such as RAM or ROM, a magnetic disk such as a hard disk, an optical disk such as a CD-ROM or DVD, or online storage. In the example of FIG. 1, the IC memory 1152 mounted on the main unit 1101, a storage medium such as a hard disk, and the storage 1140 correspond to this.

FIG. 12 is a diagram showing an example of a program and data stored in the server storage unit 500s in the present embodiment. The server storage unit 500s of the present embodiment includes the server system program 501, the server program 503, the distribution game client program 505, the game initial setting data 510, the advertisement database 520, the first advertisement omission definition data 530, and the like. The second advertisement omission definition data 540, the third advertisement omission definition data 550, the fourth advertisement omission definition data 560, the data save restriction definition data 570, the questionnaire definition data 580, and the advertisement display performance corresponding privilege setting data 590. Remember ,. Further, as the data to be sequentially generated and managed, the user management data 600, the play data 700, and the current date and time 800 are stored. In addition, information such as timers, counters, and various flags can be stored as appropriate.

The server system program 501 is a system program for realizing the basic input / output functions required as a computer in the server system 1100 by reading and executing the server processing unit 200s.

The server program 503 is a program for realizing the functions of the user management unit 202, the game progress control unit 210, and the timekeeping unit 280 by reading and executing the server processing unit 200s.

The distribution game client program 505 is an original game client program provided to the user terminal 1500.

The game initial setting data 510 stores various initial setting data for executing the game of the present embodiment. For example, various initial setting data related to a game stage, a player character 4, an enemy character 6, an item, and the like are stored (see FIG. 5).

The advertisement database 520 stores various data related to advertisements that can be displayed in the game. Specifically, as shown in FIG. 13, a single number or a plurality of advertisement definition data 521 prepared for each advertisement are stored. One advertisement definition data 521 includes advertisement ID 522, which is unique identification information, advertisement content data 523, required time 524, advertisement content index 525, association information 526, question content 527, correct answer 528, and the like. including. Of course, data other than these can be included as appropriate.

The advertisement content data 523 defines the content of the advertisement display body 42 (see FIGS. 4, 5, 8 and 9) for each type of display timing setting. The data format that defines the contents such as text, still image, moving image, 3D model and motion data is not particularly limited.

The required time 524 is the time for displaying the advertisement. If it is a still image advertisement, it is the time until it is automatically switched to the next advertisement display, and if it is a video advertisement, it is the playback time.

The advertisement content index 525 is information for classifying the advertisement, and is used in the present embodiment when selecting an advertisement to be displayed according to the player's play history and game progress from a large number of advertisements. .. For example, in the case of an advertisement for an item, information on the item name, category, types of characters that can be used, game progress conditions that can be used (for example, after the 4th stage, etc.), player conditions suitable for display, etc. (For example, conditions such as cumulative play time, cumulative billing amount, and billing frequency) may be stored.

The association information 526 stores the information associated with the advertisement. In the present embodiment, in the case of an "item advertisement type" advertisement, item information such as an item name and predetermined information meaning an activation instruction of a purchase screen are stored (see FIG. 5). Further, in the case of a "banner advertisement type" advertisement, item information such as a URL and predetermined information meaning an instruction to activate a web browser function are stored (see FIG. 6). In the case of a "questionnaire solicitation type" advertisement, a set of a questionnaire ID indicating the type of questionnaire and information indicating an instruction to activate the questionnaire display function, or the URL of the website for the questionnaire and activation of the web browser function A set with predetermined information meaning an instruction is stored (see FIG. 7).

The question content 527 stores various data for displaying the question display unit 93 corresponding to the advertisement on the test screen W10 (see FIG. 10). Data formats such as still images and moving images do not matter.

The correct answer 528 defines the correct answer to the question content 527.

Returning to FIG. 12, the first advertisement omission definition data 530 to the fourth advertisement omission definition data 560 define a rule for omitting / reducing an advertisement which is an advertisement to be displayed.
FIG. 14 is a diagram showing a data configuration example of the first advertisement omission definition data 530. The first advertisement omission definition data 530 stores the consideration payment condition 531 and the omission target advertisement 532 in association with each other.

The consideration payment condition 531 includes the range of the virtual currency payment amount (the amount set by the payment amount designation unit 23 in FIG. 2), the type and number of items designated as the play consideration (consumer item designation unit in FIG. 2). 24 and the range of consumption number designation unit 25) are set.

The abbreviated target advertisement 532 defines what kind of advertisement, how many, and how to select and omit / delete from the display schedule when the corresponding consideration payment condition 531 is satisfied. For example, "all omission" that omits all of the advertisements currently scheduled to be displayed, "half omission" that randomly selects and omits half, and randomly calculates the number based on the specified amount and the number of consumption It is possible to set to select and omit, to omit an advertisement in which specific information (for example, a category such as a recovery item) is stored in the advertisement content index 525 (see FIG. 13).

In addition, the reduction of advertisements is not limited to "reduction by advertisement unit", but by "reduction of display time per advertisement", "reduction of display time of the entire advertisement", "reduction of display area occupied by advertisements on game screen". Can also be realized.
If "reduction by display time per advertisement", "reduction of display time of the entire advertisement", and "reduction of display area occupied by advertisement on the game screen" are adopted, the item to be omitted 532 is referred to as "abbreviated content". You can read it as it is.
Then, if "reduction by display time per advertisement" is adopted, the specified value as the display time per advertisement, the reduction time from the initial setting value of the display time per advertisement, and the display time per advertisement Any of the reduction rates of the initial setting values of may be set.
If "reduction of the display time of the entire advertisement" is adopted, the specified value of the total display time required for displaying the entire advertisement, or the reduction time or reduction rate from the initial setting value of the total display time may be set.
If "reduction of the display area occupied by the advertisement on the game screen" is adopted, the specified value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting place of the marked area may be set.

FIG. 15 is a diagram showing a data configuration example of the second advertisement omission definition data 540. The second advertisement omission definition data 540 stores the purchase record condition 541 and the omission target advertisement 542 in association with each other.

The purchase record condition 541 is a condition such as the type, number, and purchase amount of items purchased for a fee during this play.

The abbreviated target advertisement 542 defines how many types of advertisements are selected and how to omit / delete them from the display schedule when the corresponding purchase record condition 541 is satisfied. For example, "all omission" that omits all of the advertisements currently scheduled to be displayed, "half omission" that randomly selects and omits half, and the number calculated based on the number of items purchased or the purchase amount It is possible to set "random omission" that is randomly selected and omitted, and omission of an advertisement in which specific information (for example, a category such as a recovery item) is stored in the advertisement content index 525 (see FIG. 13). it can.

In addition, the reduction of advertisements is not limited to "reduction by advertisement unit", but by "reduction of display time per advertisement", "reduction of display time of the entire advertisement", "reduction of display area occupied by advertisements on game screen". Can also be realized.
If "reduction by display time per advertisement", "reduction of display time of the entire advertisement", and "reduction of display area occupied by advertisement on the game screen" are adopted, the item 542 to be omitted is referred to as "abbreviated content". You can read it as it is.
Then, if "reduction by display time per advertisement" is adopted, the specified value as the display time per advertisement, the reduction time from the initial setting value of the display time per advertisement, and the display time per advertisement Any of the reduction rates of the initial setting values of may be set.
If "reduction of the display time of the entire advertisement" is adopted, the specified value of the total display time required for displaying the entire advertisement, or the reduction time or reduction rate from the initial setting value of the total display time may be set.
If "reduction of the display area occupied by the advertisement on the game screen" is adopted, the specified value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting place of the marked area may be set.

FIG. 16 is a diagram showing a data configuration example of the third advertisement omission definition data 550. The third advertisement omission definition data 550 stores the website browsing condition 551 and the omission target advertisement 552 in association with each other.

The website browsing condition 551 is a condition relating to the browsing record of the website seen during this play. For example, browsing a designated page, registering as a member on a designated website, applying for a free sample, applying for a gift, answering a questionnaire, etc. are used as browsing results. Specifically, if it is browsing, a specific URL is set. When registering as a member, applying for free samples, applying for gifts, or answering questionnaires, it is advisable to set a URL such as a confirmation screen page that is always displayed in the process of those actions.

The abbreviated target advertisement 552 defines how many types of advertisements are selected and omitted / deleted from the display schedule when the corresponding website browsing condition 551 is satisfied. For example, "all omission" that omits all of the advertisements currently scheduled to be displayed, "half omission" that randomly selects and omits half, and random number calculated based on the number of pages viewed and viewing time It is possible to set to omit the advertisement in which specific information is stored in the advertisement content index 525 (see FIG. 13).

In addition, the reduction of advertisements is not limited to "reduction by advertisement unit", but by "reduction of display time per advertisement", "reduction of display time of the entire advertisement", "reduction of display area occupied by advertisements on game screen". Can also be realized.
If "reduction by display time per advertisement", "reduction of display time of the entire advertisement", and "reduction of display area occupied by advertisements on the game screen" are adopted, the item to be omitted 552 is referred to as "abbreviated content". You can read it as it is.
Then, if "reduction by display time per advertisement" is adopted, the specified value as the display time per advertisement, the reduction time from the initial setting value of the display time per advertisement, and the display time per advertisement Any of the reduction rates of the initial setting values of may be set.
If "reduction of the display time of the entire advertisement" is adopted, the specified value of the total display time required for displaying the entire advertisement, or the reduction time or reduction rate from the initial setting value of the total display time may be set.
If "reduction of the display area occupied by the advertisement on the game screen" is adopted, the specified value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting place of the marked area may be set.

FIG. 17 is a diagram showing a data configuration example of the fourth advertisement omission definition data 560. The fourth advertisement omission definition data 560 stores the questionnaire response condition 561 and the omission target advertisement 562 in association with each other.

Questionnaire response condition 561 is a condition for answering a questionnaire prepared in advance. For example, it can be defined by the response rate of how many of a plurality of questions prepared in one questionnaire are answered.

The abbreviated target advertisement 562 defines how many types of advertisements are selected and omitted / deleted from the display schedule when the corresponding questionnaire response condition 561 is satisfied. For example, "all omission" that omits all of the advertisements currently scheduled to be displayed, "half omission" that randomly selects and omits half, and randomly calculates the number based on the number of responses and the response rate. It is possible to set to select and omit, to omit the advertisement in which specific information is stored in the advertisement content index 525 (see FIG. 13), and the like.

In addition, the reduction of advertisements is not limited to "reduction by advertisement unit", but by "reduction of display time per advertisement", "reduction of display time of the entire advertisement", "reduction of display area occupied by advertisements on game screen". Can also be realized.
If "reduction by display time per advertisement", "reduction of display time of the entire advertisement", and "reduction of display area occupied by advertisement on the game screen" are adopted, the item 562 to be omitted is referred to as "abbreviated content". You can read it as it is.
Then, if "reduction by display time per advertisement" is adopted, the specified value as the display time per advertisement, the reduction time from the initial setting value of the display time per advertisement, and the display time per advertisement Any of the reduction rates of the initial setting values of may be set.
If "reduction of the display time of the entire advertisement" is adopted, the specified value of the total display time required for displaying the entire advertisement, or the reduction time or reduction rate from the initial setting value of the total display time may be set.
If "reduction of the display area occupied by the advertisement on the game screen" is adopted, the specified value of the display area occupied by the advertisement on the game screen, or the number of reductions and the reduction rate with respect to the initial setting place of the marked area may be set.

Returning to FIG. 12, the data save limit definition data 570 limits the data save as well as how to reduce the play result as a penalty according to the record of displaying the advertisement, in other words, the record of viewing the advertisement by the player. Define what to do. Specifically, for example, as shown in FIG. 18, the data save restriction definition data 570 stores the display actual condition 572 and the restriction content 573 in association with each other.

The display performance condition 572 indicates the degree to which the advertisement scheduled to be displayed is displayed. In the present embodiment, when the setting of the display timing of the advertisement is set to "limited to the progress break during play" (see FIG. 8) or "view all at once after the end of play" (see FIG. 9), the browsing confirmation operation icon 45 Since the display is sent by, the number of touch operations to the icon is used as the display result. The "number of advertisements scheduled to be displayed Nad" in FIG. 18 is the total number of advertisements scheduled to be displayed at that time.

The restriction content 573 defines which of the data items to be saved and how to restrict it, or, paradoxically, to allow it. For example, "no limit" that allows saving of all data items to be saved as the play result, or "partial limit" that prohibits or prohibits saving of specific data items (for example, acquired skills), Set specific data items, especially data items related to game results, with "penalty addition" that allows saving after giving a penalty in the direction of reducing results, "all restrictions" that disallow / prohibit data saving itself, etc. can do.

Returning to FIG. 12, the questionnaire definition data 580 stores various data that define the contents of a series of questionnaire surveys composed of a plurality of questions prepared in advance by the operation manager of the game. One questionnaire definition data 580 includes, for example, a unique questionnaire ID 581 and a question list 582.

The advertisement display performance-corresponding privilege setting data 590 defines the privilege to be given, which is the definition data of the game progress control according to the advertisement display performance. One advertisement display record corresponding privilege setting data 590 includes application conditions and grant privilege definition data. Of course, data other than these can be stored as appropriate.

The applicable conditions are the conditions for the performance of advertising display. For example, it can be defined in the range of the number of advertisements displayed, the cumulative time displayed, the number of remaining advertisements to be viewed by the player, and the like.
In this embodiment, it corresponds to the data format of the display result 744 (see FIG. 20) described later.

The contents of the benefits to be given are appropriately set according to the game contents, such as items used in the game, the right to play the hidden stage, the appearance ticket of the hidden character, and the lottery execution right of the lottery executed in relation to the game. It is possible.

The user management data 600 is prepared for each registered user and stores various data associated with the account, which is unique identification information. In this embodiment, as shown in FIG. 19, one user management data 600 includes an account 601 and a registration date and time 602, a virtual currency account balance 603 used for payment of charges such as item purchase, and login history data. 604, item purchase history data 605, and save data 610 are included. Of course, data other than these can be included as appropriate.

The login history data 604 is data that describes when the game was played in the past in a time series, and is automatically updated at the timing of login / logout.

The item purchase history data 605 is data that stores data describing how many items were purchased for what time in the past in a time series. It is automatically updated every time you purchase an item.

Save data 610 is created for each data save. The data items stored in one save data 610 can be appropriately set according to the game content. In this embodiment, there are a plurality of abilities regarding the creation date and time 611, the acquired experience value 612 for each player character 4, the acquired skill 613 for each player character 4, and various abilities such as attack power and defense power for each player character 4. It includes a parameter value 614, an owned item list 615, a used item history 616 which is a history of items used during play, and a played stage list 617 which stores a cleared stage number. In addition, parameter values related to game results such as points and types of defeated enemy characters may be stored as appropriate.

Returning to FIG. 12, the play data 700 is prepared for each game play, and stores various data related to the game screen display such as various data describing the game progress status, data related to advertisement display, and control data of each character. ..

One play data 700 includes, for example, as shown in FIG. 20, a player account 701, a play start date and time 702, a play consideration payment method 710, a consideration content 712, and a display timing setting 714. It also includes play stage control data 720, player character control data 722, enemy character control data 724, owned item list 726, item purchase history data 728, and used item history data 730. It also includes a display scheduled advertisement ID list 740, a display timing timer 742, a display record 744, a displayed advertisement ID list 746, a website browsing history 750, a questionnaire response history 752, and a test answer history 754. .. Of course, data other than these can be included as appropriate.

The play consideration payment method 710 stores the type of play consideration payment method selected and set by the player on the payment method setting screen W2 (see FIG. 2).

The consideration content 712 stores the amount of virtual currency paid as the play consideration, or the type and number of consumed items presented by the player as the play consideration.

The display timing setting 714 stores the setting of the display timing of the advertisement selected and set by the player on the display timing setting screen W3 (see FIG. 3). In the present embodiment, "none" is set when the play consideration is paid in full with virtual currency or items. In addition, the player selection results on the display timing setting screen W3 (see FIG. 3), "view all at once before the start of play", "during play, at any time automatically", "during play, limited to progress breaks", "view all at once after the end of play" "Is set.

The play stage control data 720 stores various data related to the control of the played game stage (for example, the control of the background object in the game space).

The player character control data 722 is prepared for each player character 4 (see FIG. 5), and stores various data describing the state of the character and various data to be saved. For example, the experience value acquired by the character, the acquired skill, various ability parameter values, the position coordinates in the game space, the motion control data, the effect data, and the like are appropriately stored.

The enemy character control data 724 is prepared for each enemy character 6 (see FIG. 5) which is an NPC (non-player character) in the present embodiment, and various data describing the state of the NPC and data related to operation and display control are stored. Store.

The owned item list 726 stores information about the type and number of items currently owned by the player. It is automatically updated each time an item is purchased or used.

The item purchase history data 728 stores information such as the type and number of items purchased by the player during the current game play in chronological order. It is automatically updated each time you purchase an item.

The used item history data 730 stores information such as the type and number of items used by the player during the current game play, and the usage destination in chronological order. Updated automatically each time the item is used.

The display-scheduled advertisement ID list 740 is a list of advertisement IDs 522 (see FIG. 13) of advertisements scheduled to be displayed during the current game play.

The display timing timer 742 is used to time the display timing.

The display record 744 is data indicating the record of the advertisement display related to the current game play. For example, the number of advertisements displayed and the cumulative time displayed. In the present embodiment, when the setting of the display timing of the advertisement is set to "limited to the progress break during play" (see FIG. 8) or "view all at once after the end of play" (see FIG. 9), the browsing confirmation operation icon 45 Since the display is sent at, the number of touch operations to the icon is stored in the display record 744.

The displayed advertisement ID list 746 stores the advertisement ID of the displayed advertisement among the advertisements to be displayed.

The website browsing history 750 stores the history information of the website browsed in connection with this game play.

The questionnaire response history 752 stores the questionnaire ID 581 (see FIG. 12) of the questionnaire answered in relation to the current game play and the value indicating the response record in chronological order.

The test answer history 754 stores the test answers made in the answer input unit 94 on the test screen W10 (see FIG. 10) in chronological order.

FIG. 21 is a functional block diagram showing an example of the functional configuration of the user terminal 1500 according to the present embodiment. The user terminal 1500 of the present embodiment includes an operation input unit 100, a terminal processing unit 200, a sound output unit 390, an image display unit 392, a communication unit 394, and a terminal storage unit 500.

The operation input unit 100 outputs an operation input signal to the terminal processing unit 200 in response to various operation inputs made by the player. For example, it can be realized by a push switch, a joystick, a touch pad, a trackball, an accelerometer, a gyro, a CCD module, or the like. The directional input key 1502, the button switch 1504, and the touch panel 1506 in FIG. 1 correspond to this.

The terminal processing unit 200 is realized by, for example, a microprocessor such as a CPU or GPU, or an electronic component such as an ASIC or IC memory, and inputs / outputs data to / from each functional unit including the operation input unit 100 and the terminal storage unit 500. Take control. Then, various arithmetic processes are executed based on predetermined programs and data, operation input signals from the operation input unit 100, and various data received from the server system 1100 to control the operation of the user terminal 1500. The control board 1550 of FIG. 1 corresponds to this. The terminal processing unit 200 in the present embodiment includes a user terminal calculation unit 260, a timekeeping unit 264, a sound generation unit 290, an image generation unit 292, and a communication control unit 294.

The user terminal calculation unit 260 includes an operation signal transmission control unit 261 and a game screen display control unit 262.

The operation signal transmission control unit 261 executes a process for transmitting various data and requests to the server system 1100 in response to an operation performed on the operation input unit 100.

The game screen display control unit 262 controls to display the game screen based on various data received from the server system 1100. In this configuration, the game space image (for example, 3DCG image or the like) is generated by the server system 1100, but the game space image can be generated by the user terminal 1500. In that case, the game screen display control unit 262 includes control of objects arranged in a virtual three-dimensional space for generating, for example, a 3DCG image.

The sound generation unit 290 is realized by, for example, a digital signal processor (DSP), a processor such as an audio synthesis IC, an audio codec capable of reproducing an audio file, and the like, and an effect related to the game based on the processing result by the game screen display control unit 262. Sound signals of sound, BGM, and various operation sounds are generated and output to the sound output unit 390.

The sound output unit 390 is realized by a device that outputs sound effects, BGM, and the like based on the sound signal input from the sound generation unit 290. The speaker 1510 in FIG. 1 corresponds to this.

The image generation unit 292 is realized by, for example, a processor such as a GPU or a digital signal processor (DSP), a program such as a video signal IC or a video codec, an IC memory for a drawing frame such as a frame buffer, or the like.

Then, the image generation unit 292 generates an image of one game screen in one frame time (for example, 1/60 second) based on various data received from the server system 1100, and images the generated image signal of the game screen. Output to the display unit 392.

The image display unit 392 displays various game images based on the image signal input from the image generation unit 292. For example, it can be realized by an image display device such as a flat panel display, a cathode ray tube (CRT), a projector, and a head-mounted display. In this embodiment, the touch panel 1506 of FIG. 1 corresponds to this.

The communication control unit 294 executes data processing related to data communication, and realizes data exchange with an external device via the communication unit 394. The communication unit 394 connects to the communication line 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack of a wired communication cable, a control circuit, and the like, and the wireless communication module 1553 of FIG. 1 corresponds to this.

The terminal storage unit 500 stores a system program for realizing various functions for causing the terminal processing unit 200 to control the user terminal 1500 in an integrated manner, a program necessary for game play, various data, and the like. Further, it is used as a work area of the terminal processing unit 200, and temporarily stores the calculation result executed by the terminal processing unit 200 according to various programs, the input data input from the operation input unit 100, and the like. Such functions are realized by, for example, IC memories such as RAM and ROM, magnetic disks such as hard disks, and optical disks such as CD-ROMs and DVDs. The IC memory 1552 and the memory card 1540 mounted on the control board 1550 of FIG. 1 correspond to this.

The terminal storage unit 500 of the present embodiment stores the terminal system program 502 and the game client program 504. Of course, data other than these can be stored as appropriate.

The terminal system program 502 is a program for realizing the basic functions of input / output of the user terminal 1500 as a computer.

The game client program 504 is application software for realizing the function as the user terminal calculation unit 260 by being read and executed by the terminal processing unit 200, but has a configuration incorporated as a part of the terminal system program 502. You may. In the present embodiment, it is a copy of the distribution game client program 505 (see FIG. 12) provided by the server system 1100.

The game client program 504 may be a dedicated client program depending on the technical method for realizing an online game, or may be configured by a web browser program, a plug-in that realizes an interactive image display, or the like.

[Explanation of operation]
Next, the processing flow in the server system 1100 will be described. The processing flow described here is executed by the server processing unit 200s executing the server system program 501 and the server program 503.

22 to 25 are flowcharts for explaining the flow of processing in the server system 1100 of the present embodiment.
First, as shown in FIG. 22, the server system 1100 first executes a login process (step S2), updates the login history data 604 (see FIG. 19) of the user management data 600 of the logged-in user, and is used for the logged-in user. Prepare new play data 700 (see FIG. 20). The current date and time is stored in the play start date and time 702. The player character control data 722 and the owned item list 726 are created from the latest save data 610 (see FIG. 15) of the logged-in user. In other words, the past play results are inherited.

Next, the server system 1100 starts accepting selection / setting of the payment method for the play consideration (step S10). Specifically, the payment method setting screen W2 (see FIG. 2) is displayed on the user terminal 1500, and the setting operation on the screen is accepted. The acceptance result is stored in the play consideration payment method 710 of the play data 700 (see FIG. 20).

When the check box 22a or the check box 22b is touch-operated on the payment method setting screen W2, the server system 1100 determines that the player pays the play consideration (YES in step S12), and accepts the selection of the consideration payment content. (Step S14). That is, the payment amount designation unit 23, the consumption item designation unit 24, and the consumption number designation unit 25 are activated (see FIG. 2), and the respective settings are accepted. The acceptance result is stored in the consideration content 712 of the play data 700 (see FIG. 20).

When the play consideration is paid in full by the virtual currency or the item (YES in step S16), the server system 1100 sets the advertisement display timing setting 714 (see FIG. 20) to “none” (step S18).

When the check box 22c corresponding to "view and substitute the advertisement" is touch-operated on the payment method setting screen W2 (NO in step S12), the display timing setting 714 of the advertisement remains undecided. Further, even if the full amount is not paid (NO in step S16), the advertisement display timing setting 714 remains undecided.

Next, the server system 1100 sets the advertisement ID 522 of all the advertisement definition data 521 of the advertisement database 520 (see FIG. 13) in the display scheduled advertisement ID list 740 (see FIG. 20) (step S20), and saves the latest. The advertisement to be displayed is selected based on the data 610 (see FIG. 19) (step S22). For example, with reference to the used item history 616, advertisements in the category of items that are frequently used are preferentially selected. Then, with reference to the first advertisement omission definition data 530 (see FIG. 14), the advertisement to be displayed is omitted / reduced (step S24).

Realized by "reduction by display time per advertisement", "reduction of display time of the entire advertisement", and "reduction of display area occupied by advertisements on game screen" instead of adopting "reduction by advertisement unit" as a method of reducing advertisements If so, the step can be omitted.

Next, the server system 1100 refers to the advertisement ID list 740 to be displayed, and if the number of advertisements to be displayed is not "0" (NO in step S30), the display timing setting screen W3 (FIG. 3) is displayed, and the setting of the display timing of the advertisement is accepted (step S32). Along with this, the display result 744 (see FIG. 20) is initialized to "0" (step S34).

Then, when "view all at once before the start of play" is selected and set on the display timing setting screen W3 (YES in step S40), the server system 1100 sets the display timing setting 714 to "before the start of play ...". After setting, the advertisement display screen W4 (see FIG. 4) is displayed on the user terminal 1500, and the display of all the advertisements scheduled to be displayed by the advertisement display body 42 is started (step S42).

When the reduction of advertisements is performed by "reduction of display time per advertisement", the timing amount of the display timing timer 742 is adjusted to match the omitted target item 532 (see FIG. 14) and the omitted target item 542 (see FIG. 15). ), The item to be omitted 552 (see FIG. 16), and the item 562 to be omitted (see FIG. 17) are set and used. Then, when the time counting by the display timing timer 742 is completed, the browsing confirmation operation icon 45 (see FIG. 4) is controlled to be activated.

Further, when the reduction of the advertisement is performed by "reducing the display time of the entire advertisement", the matching omitted target item 532 (see FIG. 14), the omitted target item 542 (see FIG. 15), and the omitted target item 552 (see FIG. 16). ), The total display time of the entire advertisement is set according to the definition of the item to be omitted 562 (see FIG. 17). Then, the display time per advertisement obtained by dividing the total display time by the number of advertisements to be displayed is set in the display timing timer 742, and when the time counting by the display timing timer 742 is completed, the browsing confirmation operation icon 45 (see FIG. 4) is displayed. Control to be active.

Further, when the reduction of advertisements is also realized by "reduction of the display area occupied by advertisements on the game screen", the display size of the advertisement display body 42 (see FIG. 4) is suitable for the omitted target item 532 (see FIG. 14). ), Omission target item 542 (see FIG. 15), omission target item 552 (see FIG. 16), and omission target item 562 (see FIG. 17).

Next, the server system 1100 increases the display record 744 by "1" and displays it each time the browsing confirmation operation icon 45 is touch-operated during the display control of the advertisement, that is, every time the browsing confirmation operation input is detected. The advertisement ID list 746 is updated, and the control for updating the display of the undisplayed advertisement information display body 43 is started (step S44).
If an operation input to the browsing stop operation icon 44 (see FIG. 4) is detected during the display of the advertisement, the step is exited with the undisplayed advertisement remaining.

Moving to FIG. 23, when the advertisement display before the start of play is completed (step S50), the server system 1100 starts the game progress control. That is, the game play is started (step S52). Along with this, if the advertisement display timing setting 714 is "during play, automatic at any time", the display timing timer 742 starts timing the advertisement display timing.

Further, in the server system 1100, if the advertisement display timing setting 714 is set to other than "view all at once before the start of play" (YES in step S60), the undisplayed advertisement information display body 43 (FIGS. 5 and 8). Reference) is started (step S62). The advertisement display control in the step is realized in the same manner as in step S42.

After the start of play, when the advertisement display timing setting 714 is set to "during play, automatically at any time" (YES in step S64), the server system 1100 determines whether the display timing has arrived (step S66). In the present embodiment, when the display timing timer 742 counts the default value, it is determined affirmatively.

Then, when the display timing arrives (YES in step S66), the server system 1100 displays the advertisement display unit 55 as a new number (one but a plurality is possible in the present embodiment) remaining undisplayed. The advertisement is switched to (step S68), the display record 744 is increased by "1", the displayed advertisement ID list 746 is updated, and the display of the undisplayed advertisement information display body 43 is updated (step S70). The advertisement display control in step S68 is realized in the same manner as in step S42.

When an item purchase operation is detected after the start of play, that is, during play (YES in step S80), the server system 1100 displays the item purchase screen, executes the item purchase process, and executes the owned item list 726 and the item purchase history data. Update 728 (step S82). Then, referring to the second advertisement omission definition data 540 (see FIG. 15), the advertisement ID to be displayed is deleted from the advertisement ID list 740 to be displayed according to the latest item purchase record, and the advertisement to be displayed is omitted. Delete (step S84).

Further, when a website browsing operation is detected during play, specifically, when the banner advertisement type advertisement display body 42 (see FIG. 6) is touch-operated, or the site browsing 54b (FIG. 6) is displayed in the action menu 54. When (see 5) is selected (YES in step S90), the server system 1100 starts browsing the designated or linked website and updates the website browsing history 750 (see FIG. 20) (see FIG. 20). Step S92).

Then, when the web browsing is completed (step S94), the server system 1100 refers to the third advertisement omission definition data 550 (see FIG. 16), and obtains the advertisement ID from the advertisement ID list 740 scheduled to be displayed according to the current browsing record. It is deleted and the advertisement to be displayed is omitted / reduced (step S96).

Moving to FIG. 24, when the questionnaire response permission operation is detected during play, specifically, when the questionnaire solicitation type advertisement display body 42 (see FIG. 7) is touch-operated, or the questionnaire response is performed in the action menu 54. When 54c (see FIG. 5) is selected (YES in step S100), the server system 1100 starts accepting the questionnaire answer input with reference to the questionnaire definition data 580, or prepares for the questionnaire answer. The browsing of the predetermined website is started, and the questionnaire response history 752 (see FIG. 20) is updated (step S102).

Then, when the questionnaire is completed (step S104), the server system 1100 will refer to the fourth advertisement omission definition data 560 (see FIG. 17) and display it according to the result and the response result of this questionnaire. The advertisement ID is deleted from the advertisement ID list 740, and the advertisement to be displayed is omitted / reduced (step S106).

When the game progress break is reached during play (YES in step S120) and the display timing setting 714 is set to "playing, progress break only" (YES in step S122), the server system 1100 The advertisement display body 42 and the browsing confirmation operation icon 45 are newly displayed, and the new advertisement is displayed on the advertisement display body 42 (step S124).

Specifically, the server system 1100 displays an advertisement that is not included in the displayed advertisement ID list 746 in the advertisement ID list 740 to be displayed, that is, an undisplayed advertisement on the advertisement display body 42, and moves to the browsing confirmation operation icon 45. When the touch operation of is detected, the display switching control is performed so that the next undisplayed advertisement is displayed on the advertisement display body 42. Along with this, each time the browsing confirmation operation icon 45 is operated, the display record 744 is increased by "1", the displayed advertisement ID list 746 is updated, and the display of the undisplayed advertisement information display body 43 is updated.
If an operation input to the browsing stop operation icon 44 (see FIG. 8) is detected during the display of the advertisement, the step is exited with the undisplayed advertisement remaining.

Next, when the display timing setting 714 is set to other than "view all at the end of play" (NO in step S130), the server system 1100 notifies the player of the display result 744 (step S132). For example, the number of advertisements displayed on the game screen may be displayed, or a gauge-shaped display body representing the displayed advertisement ID list 746 with the display schedule advertisement ID list 740 as 100% may be displayed. The display related to the notification may be displayed at all times, but may be displayed at regular intervals for a predetermined time.

Next, the server system 1100 gives the player a privilege according to the display performance of the advertisement (step S134). Specifically, from the advertisement display record corresponding privilege setting data 590 (see FIG. 12), data matching the current display record 744 is searched, and the privilege indicated by the corresponding data is given to the player. It should be noted that one advertisement display record corresponding privilege setting data 590 is applied only once.

From now on, the player will be motivated to see the advertisement by giving the player a merit according to the display performance of the advertisement. In other words, the player's negative mental impression of the collection of gameplay consideration by displaying advertisements is diminished, and the gameplay can be comfortably received.

Moving on to FIG. 25, the server system 1100 repeats steps S64 (see FIG. 23) to S134 (see FIG. 24) until the game end condition is satisfied (NO in step S140).

When the game end condition is satisfied (YES in step S140) and the display timing setting 714 is set to "view all at the end of play" (YES in step S142), the server system 1100 advertises on the user terminal 1500. The display screen W9 (see FIG. 9) is displayed, and the advertisements registered in the display schedule advertisement ID list 740 are displayed and controlled one after another for each operation of the browsing confirmation operation icon 45 (step S144). Along with this, each time the browsing confirmation operation icon 45 is operated, the display record 744 is increased by "1", the displayed advertisement ID list 746 is updated, and the display of the undisplayed advertisement information display body 43 is updated.
If an operation input to the browsing stop operation icon 44 (see FIG. 9) is detected during the display of the advertisement, the step is exited with the undisplayed advertisement remaining.

Next, the server system 1100 displays the test screen W10 (see FIG. 10) on the user terminal 1500 and accepts the test answer input (step S146). At this time, the question display unit 93 displays the question contents 527 of the advertisement definition data 521 (see FIG. 13) of the advertisement ID randomly selected by a predetermined number from the displayed advertisement ID list 746 one after another.

Then, if the test is passed (YES in step S150), the server system 1100 refers to the data save limit definition data 570 (see FIG. 18) and meets the display record condition 572 that the current display record 744 meets. Data is saved by applying the corresponding restriction content 573 (step S152). As a result, new save data 610 is created in the user management data 600 of the player. At that time, the result of this game play is reflected in the unrestricted data item, and the contents of the latest past save data 610 are copied to the restricted data item. Along with this, it is preferable to notify the player of the restricted data items. Then, the server system 1100 ends a series of processes.

If the test cannot be passed (NO in step S150), the server system 1100 notifies that the data cannot be saved (step S154), and ends the series of processes without saving the data.

As described above, according to the present embodiment, it is possible to diversify the options of the player related to the advertisement display in the game in which the play consideration can be collected by the advertisement display.

That is, the player can play by consuming virtual currency and items owned before the start of play, paying the play price, and hiding the advertisement during game play. It is also possible to substitute the payment of the play price by viewing the advertisement. In that case, the display timing of the advertisement can be selected from four, "before the start of play", "automatically at any time during play", "limited division of progress during play", and "after the end of play".

Furthermore, if you browse the designated website or the website linked to the advertisement during play, you can reduce the number of advertisements to be displayed. You can also reduce the number of ads you plan to see by purchasing items or answering surveys during play.

For the player, it will be possible to set and adjust the way the advertisement is displayed to his liking far more than before, but from the game operator's side, the player will not feel uncomfortable with the advertisement display. It is possible to stabilize profits.

[Second Embodiment]
Next, the second embodiment of the present invention will be described.
This embodiment is basically realized in the same manner as the first embodiment, except that the processing subject of the game progress control is the user terminal 1500. Hereinafter, the differences from the first embodiment will be mainly described, and the same reference numerals will be given to the same components as those of the first embodiment, and the description thereof will be omitted.

The game system in this embodiment is the same as that in the first embodiment.

FIG. 26 is a functional block diagram showing a functional configuration example of the user terminal 1500B in the present embodiment. In the present embodiment, the game progress control unit 210 is omitted from the server system 1100 in the present embodiment, and instead, the user terminal 1500B of the present embodiment has the game progress control unit 210, and the game screen display control unit 262 Omitted. That is, in the present embodiment, the user terminal 1500B is a computer system that executes arithmetic processing related to game progress by itself and generates a game space image by itself.

As shown in FIG. 27, the terminal storage unit 500 of the user terminal 1500B in the present embodiment stores the terminal system program 502 and the game program 506. Then, as the game progress control unit 210 is processed by the user terminal 1500B, the game initial setting data 510, the advertisement database 520, the first advertisement omission definition data 530, and the first advertisement omission definition data 530 are added, except for the user management data 600. The second advertisement omission definition data 540, the third advertisement omission definition data 550, the fourth advertisement omission definition data 560, the data save restriction definition data 570, the questionnaire definition data 580, and the advertisement display performance corresponding privilege setting data 590. , Play data 700 and the current date and time 800 are stored in the terminal storage unit 500.

The game program 506 is a program for realizing the user terminal calculation unit 260, the game progress control unit 210, and the timekeeping unit 264 of the present embodiment in the terminal processing unit 200.

The processing flow in the present embodiment is basically the same as the processing flow of the server system 1100 in the first embodiment (see FIGS. 22 to 24), and the game progress control unit 210 is executed by the user terminal 1500B. The execution subject of each step may be appropriately read as the server system 1100 or the user terminal 1500B. When executing a process that needs to refer to the user management data 600 such as login on the user terminal 1500B, whether to request the server system 1100 to provide necessary data or collate, or to request the process itself. And deal with it.

According to this embodiment, the same effect as that of the first embodiment can be obtained.
The user terminal 1500B may not be responsible for all of the game progress control unit 210, but may be limited to a part thereof.

[Modification example]
Although an example of the embodiment to which the present invention is applied has been described above, the embodiment to which the present invention can be applied is not limited to the above-described embodiment, and components can be added, omitted, or changed as appropriate.

[Part 1]
For example, in the above embodiment, an example of realizing an online game in a client-server type game system has been given, but it may be realized in a game system in which a plurality of user terminals 1500 are connected peer-to-peer. In that case, any user terminal 1500 is made to take on the function as the server system 1100 of the first embodiment. Alternatively, a plurality of user terminals 1500 may share the functions of the game progress control unit 210.

[Part 2]
Further, although the online game is illustrated in the above embodiment, the same can be applied to a game executed by the user terminal 1500 on a stand-alone basis, in other words, a game executed by a computer system composed of a single computer. In this case, basically, the functional configurations shown in FIGS. 11 and 21 may be read as those realized by the user terminal 1500 alone.

22a, 22b, 22c ... Check box 23 ... Payment amount designation unit 24 ... Consumable item designation section 25 ... Consumption number designation section 32a, 32b, 32c, 32d ... Check box 42 ... Advertisement display 43 ... Undisplayed advertisement information display 44 … Browsing stop operation icon 45… Browsing confirmation operation icon 54… Action menu 54b… Site browsing 54c… Questionnaire answer 55… Advertisement display 56… Advertisement display 91… Restriction explanation 92… Test explanation 93… Question display 94… Answer input Unit 200s ... Server processing unit 202 ... User management unit 204 ... Play consideration payment control unit 210 ... Game progress control unit 212 ... Display timing setting unit 214 ... Item purchase control unit 216 ... Site browsing control unit 218 ... Questionnaire response reception control unit 220 ... Undisplayed advertisement information presentation control unit 222 ... Advertisement display control unit 224 ... Display performance management unit 226 ... Test control unit 228 ... Display performance support privilege granting unit 230 ... Penalty granting control unit 232 ... Result reduction unit 234 ... Data save restriction unit 260 ... User terminal calculation unit 261 ... Operation signal transmission control unit 262 ... Game screen display control unit 500s ... Server storage unit 503 ... Server program 510 ... Game initial setting data 520 ... Advertisement database 521 ... Advertisement definition data 523 ... Advertisement content data 525 ... Advertisement content index 526 ... Linking information 530 ... 1st advertisement omission definition data 540 ... 2nd advertisement omission definition data 550 ... 3rd advertisement omission definition data 560 ... 4th advertisement omission definition data 570 ... Data save restriction definition data 572 ... Display actual condition 573 ... Restriction content 600 ... User management data 610 ... Save data 700 ... Play data 710 ... Play consideration payment method 712 ... Consideration content 714 ... Display timing setting 740 ... Display schedule advertisement ID list 742 ... Display timing timer 744 ... Display Achievements 746 ... Displayed advertisement ID list 750 ... Website browsing history 752 ... Questionnaire response history 754 ... Test answer history 1100 ... Server system 1150 ... Control board 1500 ... User terminal 1550 ... Control board W2 ... Payment method setting screen W3 ... Display timing Setting screen W4 ... Advertisement display screen W5 ... Game screen W8 ... Game screen W9 ... Advertisement display screen W10 ... Test screen

Claims (14)

A program for causing a computer system to control the display of advertisements when the consideration for satisfying a given consideration for non-display for hiding the display of advertisements during the game is not paid.
Display timing setting means for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the break of the game progress.
An advertisement display control means for displaying the advertisement at the display timing,
Display performance management means for managing the performance of displaying advertisements by the advertisement display control means,
A game progress control means that controls the progress of the game according to the achievements,
A penalty granting means that gives a given penalty to a player if the achievement does not meet a given sufficient condition.
To make the computer system work as
The penalty giving means has a result reducing means for reducing the result of the game.
program. The penalty granting means includes a data save limiting means for limiting a part or all of the data save.
The program according to claim 1. The data save limiting means are: 1) prohibition of data saving itself, 2) limitation of the type of data to be saved, and 3) limitation by the limit value that can be saved among the given parameter values acquired in game play. One of them is the above restriction,
The program according to claim 2. A test control means that gives a test for an advertisement displayed by the advertisement display control means and accepts an answer.
To further function the computer system as
The data save limiting means executes the limiting depending on whether the answer is correct or not.
The program according to claim 2 or 3. A program for causing a computer system to control the display of advertisements when the consideration for satisfying a given consideration for non-display for hiding the display of advertisements during the game is not paid.
Display timing setting means for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the break of the game progress.
An advertisement display control means for displaying the advertisement at the display timing,
Display performance management means for managing the performance of displaying advertisements by the advertisement display control means,
A game progress control means that controls the progress of the game according to the achievements,
A payment receiving means for accepting payment of consideration that does not meet the non-display consideration condition,
To make the computer system work as
The advertisement display control means changes at least one of the number, time, and display area of advertisements to be displayed according to the consideration received by the payment receiving means.
program. The payment receiving means accepts the consumption of a given item as payment for the consideration.
The program according to claim 5. Item purchasing means for purchasing a given item in the game according to a player's operation input,
To further function the computer system as
The advertisement display control means changes at least one of the number, time, and display area of advertisements to be displayed according to the purchase of the item.
The program according to any one of claims 1 to 6. A program for causing a computer system to control the display of advertisements when the consideration for satisfying a given consideration for non-display for hiding the display of advertisements during the game is not paid.
Display timing setting means for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the break of the game progress.
An advertisement display control means for displaying the advertisement at the display timing,
Display performance management means for managing the performance of displaying advertisements by the advertisement display control means,
A game progress control means that controls the progress of the game according to the achievements,
Site browsing means to browse a given website according to the player's operation input,
To make the computer system work as
The advertisement display control means changes at least one of the number, time, and display area of advertisements to be displayed depending on whether or not the website is browsed.
program. Questionnaire reception means that accepts answers to a given questionnaire according to the player's operation input,
To further function the computer system as
The advertisement display control means changes at least one of the number, time, and display area of advertisements to be displayed depending on whether or not the questionnaire is answered.
The program according to any one of claims 1 to 8. A presentation means that presents the number, time, or display area of advertisements displayed by the advertisement display control means,
The program according to any one of claims 1 to 9 , for further functioning the computer. The advertisement display control means selects an advertisement to be displayed based on the game play history.
The program according to any one of claims 1 to 10. A computer system that controls the display of advertisements when payment is not made that satisfies a given consideration for non-display for hiding the display of advertisements during the game.
Display timing setting means for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the break of the game progress.
An advertisement display control means for displaying the advertisement at the display timing,
Display performance management means for managing the performance of advertisement display by the advertisement display control means, and
A game progress control means that controls the progress of the game according to the achievement,
A penalty granting means that gives a given penalty to a player when the achievement does not meet a given sufficient condition.
With
The penalty giving means has a result reducing means for reducing the result of the game.
Computer system. A computer system that controls the display of advertisements when payment is not made that satisfies a given consideration for non-display for hiding the display of advertisements during the game.
Display timing setting means for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the break of the game progress.
An advertisement display control means for displaying the advertisement at the display timing,
Display performance management means for managing the performance of advertisement display by the advertisement display control means, and
A game progress control means that controls the progress of the game according to the achievement,
A payment receiving means for accepting payment of consideration that does not meet the non-display consideration condition,
With
The advertisement display control means changes at least one of the number, time, and display area of advertisements to be displayed according to the consideration received by the payment receiving means.
Computer system. A computer system that controls the display of advertisements when payment is not made that satisfies a given consideration for non-display for hiding the display of advertisements during the game.
Display timing setting means for setting any of the display timing of the advertisement for the game progress, before the start of the game, after the end of the game, and the break of the game progress.
An advertisement display control means for displaying the advertisement at the display timing,
Display performance management means for managing the performance of advertisement display by the advertisement display control means, and
A game progress control means that controls the progress of the game according to the achievement,
Site browsing means to browse a given website according to the player's operation input,
With
The advertisement display control means changes at least one of the number, time, and display area of advertisements to be displayed depending on whether or not the website is browsed.
Computer system.

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