JP2002203179A - Advertisement method, server, and terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement method for good advertisement. SOLUTION: A service providing server 10 determines whether a count value of access designating a URL of an advertised commodity is not less than a predetermined value or not (step 210). When the count value of the number of access is a predetermined value or more, a privilege is given to a cellular phone 50 of a user (step 240). Therefore, the user is encouraged to click a banner advertisement 52a. Necessarily, a great number of access is made by the user to a homepage of the advertiser, so that advertisement ability as the banner advertisement can be increased for providing advertisement to a favorable user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertisement method.

[0002]

2. Description of the Related Art Conventionally, there is a banner advertisement used on a homepage on the Internet. Since this can be arranged on a homepage without using relatively high technology, it is widely and widely used at present. Specifically,
This banner advertisement is placed on the homepage when a desired homepage is displayed by the user's communication terminal, and the user operates the operation unit of the communication terminal to display the banner advertisement, Once a click operation is performed, a link to the homepage of the advertisement product (or advertiser) is made to be displayed on the user's communication terminal by linking the homepage of the product. As described above, the banner advertisement plays a role of guiding a user from a desired homepage to a homepage of an advertisement product.

[0003]

However, as described above, since the banner advertisement is widely and widely used as described above, the user is required to link the banner advertisement to the home page of the advertisement product once after performing a click operation. It can be easily analogized that the banner advertisement has no freshness. Therefore, even if the banner advertisement is placed on the desired homepage, the user is less willing to click the banner advertisement and the frequency of clicking the banner advertisement is reduced. Ads have a low advertising capacity.

[0004] In view of the above, it is an object of the present invention to provide an advertisement method for performing a good advertisement.

[0005]

According to the present invention, in order to achieve the above object, an operation unit (5) is provided.
A step (120) in which the terminal (50) having 3) transmits a request signal for requesting advertisement information to the server in response to an operation on the operation unit by the user; A step of transmitting the advertisement information to the terminal when receiving the request signal, and counting the number of times the request signal is received for each user (21).
0) and the server determines whether or not the count value is equal to or greater than a predetermined number, and when the count value is equal to or greater than a predetermined number, providing a privilege to the user (230, 240). And characterized in that: As a result, when it is determined that the number of times of transmitting the advertisement information is equal to or more than the predetermined number, a privilege is provided to the user,
The user's willingness to transmit the advertisement information to the terminal can be improved. Therefore, the user can be frequently notified of the advertisement information, so that a good advertisement can be performed.

Specifically, when the server (10) receives the request signal, the server (10) transmits the advertisement information to the terminal, and, for each user, the number of times the request signal is received for each of the advertisement information. May be counted.
Here, as the server, the advertisement transmitting means (220) for transmitting the advertisement information to the terminal when receiving a request signal for requesting the advertisement information from the terminal (50) as in the invention according to claim 2 A counting means (210) for counting the number of times the request signal is received for each terminal; and a determining means (2) for determining whether or not the count value of the counting means is equal to or greater than a predetermined number.
30) and providing means (240) for providing a benefit to the user when the determination means determines that the count value is equal to or more than a predetermined number.

According to the third aspect of the present invention, the operation unit (5
3) a step (300) in which the terminal (50) having the storage means (60) transmits a request signal for requesting advertisement information to the server in response to a predetermined operation on the operation unit by the user; The server (10), when receiving the request signal, transmitting the advertisement information to the terminal (400); and the terminal receiving the transmitted advertisement information, Storing information in the storage means (310);
(320) notifying the user of the advertisement information stored in the storage means by a predetermined operation on the operation unit by the user, and counting the number of times of the predetermined operation by the user by the terminal And determining whether the number of operations is equal to or greater than a predetermined number (330).
Transmitting the operation history information indicating the number of operations to the server when the terminal determines that the number of operations is equal to or more than the predetermined number of times (340); Providing a privilege to the user when received (440).

Accordingly, when it is determined that the number of times of notifying the user of the advertisement information is equal to or more than the predetermined number, a privilege is provided to the user, and the user is willing to transmit the advertisement information to the terminal. Can be improved. Therefore, the same effect as the first aspect can be obtained. Specifically, the terminal may count the number of times the user performs the predetermined operation for each piece of the advertisement information, and determine whether the number of operations is equal to or greater than a predetermined number.

Here, the terminal is a terminal (50) having an operation unit (53) and a storage means (60) as in the invention according to claim 4, and is provided by a user to the operation unit. Request transmission means (300) for transmitting a request signal requesting advertisement information to the server (10) by a predetermined operation;
Receiving means for receiving the advertisement information from the server and storing the received advertisement information in the storage means;
0), notification means (320) for notifying the user of the advertisement information stored in the storage means by a predetermined operation on the operation unit by the user, and the number of times of the predetermined operation by the user Counting means for determining whether or not the number of operations is equal to or greater than a predetermined number; and, when determining that the number of operations is equal to or greater than a predetermined number, the operation history information indicating the number of operations is stored in the server. And a privilege notifying unit (36) for receiving a privilege corresponding to the operation history information from the server and notifying the user that the privilege has been provided to the user.
0).

[0010] According to the invention described in claim 5, the terminal (50) having the operation unit (53) includes a storage unit (60) for storing advertisement information in advance, and a user operating the operation unit (53). Advertisement notification means (500) for notifying the user of the advertisement information stored in the storage means by the predetermined operation of (500)
Determining means (510) for counting the number of times of the predetermined operation by the user to determine whether the number of operations is equal to or greater than a predetermined number; and determining that the number of operations is equal to or greater than the predetermined number by the determining means And a benefit notifying means (530) for notifying the user that the benefit is provided to the user.

[0011] With this, when the number of times of notifying the user of the advertisement information is equal to or more than the predetermined number, a privilege is provided to the user. Therefore, it is possible to improve the user's willingness to transmit the advertisement information to the terminal. it can. Therefore, claim 1
The same effect as the invention described in (1) is obtained. Specifically, the determination unit may count the number of times the user performs the predetermined operation for each piece of the advertisement information, and determine whether the number of operations is equal to or greater than a predetermined number.

[0012] According to a sixth aspect of the present invention, in the terminal program,
May be adopted. Specifically, claim 6
According to the invention described in (1), a terminal having an operation unit and a storage unit is provided with a request transmission unit for transmitting a request signal for requesting advertisement information to a server by a predetermined operation on the operation unit by a user, and receiving the advertisement information from the server. Receiving means for storing the received advertisement information in the storage means; notification means for notifying the user of the advertisement information stored in the storage means by a predetermined operation on the operation unit by the user; Means for counting the number of operations of the predetermined operation by the user, and determining whether the number of operations is equal to or greater than a predetermined number, and operation history information indicating the number of operations when determining that the number of operations is equal to or greater than the predetermined number History transmitting means for transmitting to the server, a privilege according to the operation history information received from the server, privilege notification means for notifying the user that the privilege has been provided to the user, May be adopted a program to function Te Incidentally, reference numerals in parentheses of the above means are examples showing the correspondence with specific means described in embodiments described later.

[0013]

(First Embodiment) FIG. 1 shows a first embodiment of a communication system according to the present invention. FIG. 1 is a diagram showing a schematic configuration of a communication system. The communication system
Service providing server 10, Internet (network) 20, gateway server 30, base station 40,
It comprises a mobile phone 50 and a personal computer 60.

A service providing server (information providing apparatus) 10 shown in FIG. 1 is connected to the Internet 20 and provides various contents such as advertisement information and game data to a mobile phone 50 as described later. I do. The gateway (conversion) server 30 communicates with the communication protocol (and description language) on the Internet 20 and the
And the communication protocol (and description language) of the communication network (of the communication carrier). Thereby, the gateway server 30 enables communication between the communication network of the communication carrier and the Internet 20. The base station 40
Part of a telecommunications carrier's network,
Wireless communication is performed with the mobile phone 50.

Next, details of the mobile phone 50 will be described with reference to FIG. As shown in FIG. 1, a rectangular case 51, a liquid crystal panel (display panel) 52, and a key operation unit 53 are provided. The liquid crystal panel 52 is provided on the front surface 51 a side of the case 51. The key operation unit 53 has various keys such as a numeric keypad, an enter key, and a selection key.
The case 51 is provided on the front surface 51 a side.

Next, an electric circuit configuration of the mobile phone 50 will be described with reference to FIG. FIG. 2 is a block diagram illustrating an electric circuit configuration of the mobile phone 50. As shown in FIG. 2, the mobile phone 50 includes an antenna 55, a radio unit 56, an audio processing unit 57, a microphone 58, a speaker 59, a memory 60,
And a control unit 61. The wireless unit 56 includes a control unit 61
, The transmission signal is output from the antenna 55 and the reception signal at the antenna 55 is received. The voice processing unit 57 converts a transmission signal into a transmission signal while converting a reception signal into a reception signal under the control of the control unit 61. The microphone 58 converts the user's transmission into a transmission signal and outputs the signal to the audio processing unit 57.
7 is converted into a reception signal.

The memory 60 holds various programs such as a browser program and various data, and the control unit 61
It is composed of a microcomputer or the like, and performs an advertisement browsing process described later in addition to a call process. Less than,
The operation in the first embodiment will be described with reference to FIG.

First, during execution of the browser, the control unit 61 of the mobile phone 50 operates the key operation unit 53 by the user to operate a URL (uniform res) of a desired homepage.
The service providing server 10 is accessed through the gateway server 30 and the Internet 20 through the base station 40 by designating ource Locator (step 100). Then, the service providing server 10 receives the access and transmits data of a predetermined homepage to the mobile phone 50 via the gateway server 30 and the base station 40 via the Internet 20 (step 200). However, the banner data is included in the homepage data.

Next, the control unit 61 of the mobile phone 50 receives data of a predetermined homepage through the wireless unit 56 via the antenna 55 during execution of the browser, and the liquid crystal panel 52 displays the data of FIG. As shown in (1), a desired homepage is displayed (step 110). However, FIG.
As shown in the figure, a homepage indicating the weather forecast is displayed on the liquid crystal panel 52, and the homepage includes a banner advertisement 52a. However, the banner advertisement 52a
Includes a content such as "A privilege is provided to a user by multiple accesses."

Here, when the control unit 61 of the mobile phone 50 clicks on the banner advertisement 52a by the user operation on the key operation unit 53 during execution of the browser, the control unit 61 displays the advertisement product linked to the banner advertisement 52a. By specifying the URL, through the base station 40, the gateway server 30
Then, the service providing server 10 is accessed via the Internet 20 (step 120). This allows
The request signal for requesting the advertising image information of the advertiser is transmitted to the service providing server 10. Thereafter, the service providing server 10 receives the access (request signal),
The number of accesses (the number of clicks) is counted.

Here, when the service providing server 10 is accessed by the mobile phone 50, the mobile phone 50
The identification number is transmitted to the service providing server 10 from.
Eventually, it is performed for each user.

Next, the service providing server 10 stores the data of the homepage corresponding to the URL of the advertisement product,
Gateway server 30 through Internet 20
Then, the data is transmitted to the mobile phone 50 via the base station 40 (step 220). Then, the control unit 61 of the mobile phone 50 receives the data of the advertiser's homepage through the wireless unit 56 via the antenna 55 during the execution of the browser, and displays the data on the liquid crystal panel 52 as shown in FIG. Then, the homepage of the advertiser is displayed (step 130). However, FIG.
As shown in (b), on the liquid crystal panel 52, a home page of “xx automobile” is displayed. Thus, the mobile phone 50 receives the advertisement image information of the advertiser and displays the advertisement image information.

Next, the service providing server 10 determines whether or not the count value of the access specifying the URL of the advertisement product is equal to or greater than a predetermined value (privilege grant value) (step 23).
0), when the count value of the number of times of access is equal to or more than a predetermined value (privilege grant value), the process proceeds to step 240, and a process of changing an advertisement image and providing privilege data is performed. Specifically, the service providing server 10 transmits the privilege providing information indicating both the provision of the privilege to the user and the banner advertisement of the new design,
Gateway server 30 through Internet 20
Then, the data is transmitted to the mobile phone 50 via the base station 40. Then, the control unit 61 of the mobile phone 50 receives the privilege providing information through the wireless unit 56 via the antenna 55 during execution of the browser, and transmits the privilege providing information to the liquid crystal panel 52 as shown in FIG. (Step 14)
0).

Here, in FIG. 4 (c), although a homepage indicating the weather forecast is displayed on the liquid crystal panel 52 as in FIG. 4 (a), the homepage shown in FIG. A banner advertisement 52 of a design different from 52a
In addition, the number of points (1000p in FIG. 4C) that can be exchanged for a prize or the like is displayed as a privilege in the banner advertisement 52b. Thus, the user is provided with the privilege from the service providing server 10.

Here, the state in which the user has displayed the banner advertisement 52b on the liquid crystal panel 52 of the mobile phone 50 by the contract between the advertiser and the operator of the service providing server 10 is determined in advance by the advertiser (or The user is provided with a prize from the advertiser (or the operator) by showing it to the advertiser (or the operator).

Hereinafter, features of the first embodiment will be described. As described above, it is determined whether or not the count value of the access specifying the URL of the advertisement product is equal to or more than a predetermined value, and when the count value of the number of times of access is equal to or more than the predetermined value, the privilege is provided to the user. Has become. Accordingly, it is possible to improve the user's willingness to click on the banner advertisement 52a. This inevitably allows the user to access many pages of the advertiser's homepage, so that the banner advertisement 52a has a high advertising ability and can perform a good advertisement to the user. . Here, on the liquid crystal panel 52 of the mobile phone 50, when the count value of the number of accesses is equal to or greater than a predetermined value, the banner advertisement 5
In place of 2a, a banner advertisement 52b having a different design is displayed, so that the user can be interested in the banner advertisement 52b.
More effective.

In the first embodiment, an example in which the number of accesses is counted by the service providing server 10 has been described. However, the present invention is not limited to this, and the mobile phone 50 may be used. Specifically, on the mobile phone 50,
When the user clicks on the banner advertisement 52a by operating the key operation unit 53 during execution of the browser,
By specifying the URL of the advertisement product linked to the banner advertisement 52a, through the base station 40, the gateway server 3
0 and the service providing server 10 via the Internet 20.

Here, the control unit 61 of the mobile phone 50
The number of operations of the key operation unit 53 by the user for the access is counted, and it is determined whether or not the count value is equal to or greater than a predetermined value (privilege grant value). When the value is equal to or more than the privilege grant value, a privilege request signal (operation history information) is transmitted to the service providing server 10 via the base station 40, the gateway server 30 and the Internet 20. The service providing server 10 receives the privilege request signal and performs the process of changing the advertisement image and providing the privilege data in the same manner as described above.

Further, in the first embodiment, FIG.
As shown in (c), an example has been described in which the number of points (1000p) that can be exchanged for a prize or the like is displayed as a privilege in the banner advertisement 52b, but the present invention is not limited to this.
The banner advertisement 52c shown in (d) may be adopted. That is, the banner advertisement 52c shown in FIG. 4D plays a role of a discount ticket.

(Second Embodiment) In the first embodiment,
In displaying the advertisement information of the advertisement product on the liquid crystal panel 52 of the mobile phone 50, an example has been described in which the service providing server 10 is accessed. However, the present invention is not limited to this. Program is downloaded from the service providing server 10 to the mobile phone 50, and the downloaded advertisement-added game program is displayed on the liquid crystal panel 52 of the mobile phone 50 regardless of the service providing server 10. I do.

In the second embodiment, the flowcharts shown in FIGS. 5 and 6 are employed instead of the flowchart shown in FIG. Then, the mobile phone 50 and the service providing server 10 execute processing according to the flowcharts shown in FIGS. First, the user designates a predetermined URL to receive the program of the game with the advertisement, and accesses the service providing server 10 via the gateway server 30 and the Internet 20 through the base station 40 (step 300).

Next, the service providing server 10 transmits the program data of the game with advertisement (hereinafter referred to as game program data with advertisement) to the mobile phone 50 via the gateway server 30 and the base station 40 through the Internet 20 (step). 400). Thereafter, the control unit 61 of the mobile phone 50 receives the program data with advertisement through the wireless unit 56 via the antenna 55 during execution of the browser, and stores the game program data with advertisement in the memory 60 (step 310). That is, the mobile phone 50 downloads the program data with advertisement.

Here, when the control section 61 of the mobile phone 50 enters the menu mode by the user operating the key operation section 53, the mail is displayed on the liquid crystal panel 52 as shown in FIG. , A game with an advertisement, a message memo, a manner mode, and other various icons are displayed. However, in the example shown in FIG.
Reference numeral 1 denotes an icon of a game with an advertisement, reference numeral 502 denotes a message memo icon, and reference numeral 503 denotes a manner mode icon.

Next, the control unit 61 of the cellular phone 50 performs a step when an icon of a game with an advertisement (hereinafter, referred to as a game icon 501 with an advertisement) is clicked by an operation on the key operation unit 53 by the user. Proceeding to 320, display is performed on the liquid crystal panel 52 as shown in FIG. Specifically, on the liquid crystal panel 52, the slot game (see FIG. 7A) including the advertisement image information 504 (in FIG. 7A, "advertisement of company A") and the contents of the advertisement image information 504 are displayed. 505) is displayed. Thus, the execution of the browser program ends, and the user can start the slot game (step 320). The user operates the key operation unit 53 of the mobile phone 50 to
Play a slot game. Thereafter, when the slot game is ended by operating the key operation unit 53, the control unit 61 stores the game points of the slot game in the memory 60.

Next, the control unit 61 of the mobile phone 50 counts the number of operations of the key operation unit 53 for starting the slot game with advertisement (for example, the number of click operations on the game icon 501 with advertisement). Then, the count value is compared with the privilege grant value (predetermined value) (step 33).
0). Then, when the count value is larger than the privilege grant value, the control unit 61 of the mobile phone 50 displays, as shown in FIG. Has been reached. Would you like to receive the offer? "

Here, when the “YES” button 506 is clicked in response to the operation of the key operation unit 53 by the user, the control unit 61 of the mobile phone 50 starts executing the browser program, and (Operation history information) and game points (stored in the memory 60)
The data is transmitted to the service providing server 10 via the base station 40 and the gateway server 30 and the Internet 20 (steps 340 and 350). Thereafter, the service providing server 10 receives both the number of operations and the game points (step 410, step 42).
0), it is determined whether or not the number of operations is greater than the privilege grant value (step 430).

When the number of operations is larger than the privilege grant value, the service providing server 10 proceeds to step 440 and transmits privilege providing information indicating the provision of the privilege to the user through the Internet 20 to the gateway server 30 and the base. The data is transmitted to the mobile phone 50 via the station 40. Then
The control unit 61 of the mobile phone 50 receives the privilege providing information via the wireless unit 56 via the antenna 55 during the execution of the browser, and causes the liquid crystal panel 52 to display the privilege providing information (step 360). For example, as shown in FIG. 8C, a banner advertisement 508 indicating privilege providing information is displayed on the liquid crystal panel 52. The privilege providing information shown in FIG. 8C shows information on a 100 yen discount sale of the B product.

Hereinafter, features of the second embodiment will be described. First, the privilege is provided to the user according to the number of times the user has played the slot game, so that the user's willingness to play the slot game can be improved.
Here, when the user is playing the slot game on the mobile phone 50, the liquid crystal panel 51 always displays
Since the advertisement image information 504 is displayed, the user inevitably browses the advertisement image information 504 on the liquid crystal panel 51 when the user plays the slot game on the mobile phone 50. . Therefore, the advertisement image information 504 can provide a good advertisement to the user. Further, a privilege may be provided to the user according to the game point. As a result, the user's willingness to play the slot game can be further improved, so that an efficient advertisement can be performed. In addition, in addition to the number of times the slot game has been played, the privilege to the user may be obtained according to the game points of the slot game with advertisement.

Further, as described above, the control unit 61 of the mobile phone 50 counts the number of times of operation of the key operation unit 53 for starting the slot game with advertisement. The speed can be increased as compared with the first embodiment. The mobile phone 50 stores the advertisement image information in the memory 60 and can display the advertisement image information on the liquid crystal panel 52 regardless of the service providing server 10.
Advertisement image information can be displayed irrespective of the degree of congestion of the communication line.

In the above-described second embodiment, an example has been described in which the information shown in FIG. 8C is employed as the privilege providing information. However, the present invention is not limited to this, and is shown in FIGS. 8D and 8E. A thing may be adopted. For example, the privilege providing information shown in FIG. 8D is a banner advertisement 508b indicating the content such as "500 yen discount ticket of product C" and plays a role of a discount ticket. The privilege providing information shown in FIG. 8E is a banner advertisement 508c indicating the content such as "D set free ticket" and plays a role of a commodity discount ticket. Here, when the number of operations is 1,000, the banner advertisement 5 shown in FIG.
08a, and when the number of operations is 2,000,
The banner advertisement 508b shown in FIG.
In the case of (e), a banner advertisement 508c shown in FIG. 8 (e) may be adopted. Here, the banner advertisement 508
Since a to 508c have different designs, they can interest the user. Therefore, good advertisements can be performed as the banner advertisements 508a to 508c.

(Third Embodiment) In the second embodiment,
The example in which the game program with the advertisement is downloaded from the service providing server 10 to the mobile phone 50 and the downloaded game program with the advertisement is executed has been described. However, the invention is not limited thereto. You may make it memorize | store in the memory 60. In the third embodiment, a flowchart shown in FIG. 9 is employed instead of the flowcharts shown in FIGS. The control unit 61 of the mobile phone 50 executes processing according to the flowchart shown in FIG.

First, the control unit 61 of the mobile phone 50 executes the advertisement-added game program by the user operating the key operation unit 53 (step 500). However,
As a game program with advertisement, step 32 in FIG.
A slot game with an advertisement similar to that of the game No. 0 is adopted. The user plays the slot game by operating the key operation unit 53 of the mobile phone 50. After that, when the control unit 61 of the mobile phone 50 ends the advertisement-added game (slot game) by operating the key operation unit 53, the control unit 61
Stores the game points of the game with the advertisement in the memory 60.

Next, the number of times of operation of the key operation section 53 for starting the slot game with advertisement is counted, and the counted number is compared with a bonus value (predetermined value) (step 510). Then, when the count value is larger than the privilege grant value, the control unit 61 of the mobile phone 50 proceeds to step 520 and performs a process of changing a built-in icon described later.
Then, a process of changing the content of the advertisement is performed (steps 520 and 5).
30).

Here, in the portable telephone 50, in the menu mode, when the awarded value is larger than the count value, the liquid crystal panel 52 causes the liquid crystal panel 52 to operate as shown in FIG.
Icons 500 to 503 for mail, game with advertisement, message memo, manner mode, etc. are displayed. Then, by the process of changing the built-in icon, the icon 500a shown in FIG. 7B is used instead of the mail icon 500. Here, the mail icon 500 includes character information such as "mail" in a rectangular frame, while the icon 500a includes character information such as "mail" in a diamond-shaped frame. in this way,
When the count value is larger than the privilege grant value, the design of the mail icon is changed to provide the privilege.

Further, in the mobile phone 50, when the privilege grant value is larger than the count value, when the privilege grant value is larger than the count value, as shown in FIG.
Is displayed on the liquid crystal panel 52, but when the count value is larger than the privilege grant value, the banner advertisement 508c shown in FIG. 8E is displayed on the liquid crystal panel 52. Here, the banner advertisement 508c is a more expensive benefit than the banner advertisement 508b. Therefore, when the count value becomes larger than the benefit grant value, the profit is provided to the user as a benefit. Will be.

In practicing the present invention, the terminal is not limited to a mobile phone, but may be a PHS, PDA, or personal computer. In addition, a program for executing the above-described functions may be distributed via a network or stored in a storage medium and distributed, and the program may be downloaded, installed, and used using the communication function of a mobile phone. May be.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating a configuration of a communication system according to a first embodiment of the present invention.

FIG. 2 is a block diagram showing an electric circuit configuration of the mobile phone shown in FIG.

FIG. 3 is a flowchart showing an operation of the mobile phone and the service providing server shown in FIG. 1;

FIG. 4 is a diagram showing a display of the mobile phone shown in FIG. 1;

FIG. 5 is a flowchart showing a part of the operation of the mobile phone and the service providing server according to the second embodiment of the present invention.

FIG. 6 is a flowchart showing the remaining operation of the mobile phone and the service providing server in the second embodiment.

FIG. 7 is a diagram showing a display of a mobile phone in the second embodiment.

FIG. 8 is a diagram showing a display of the mobile phone in the second embodiment.

FIG. 9 is a flowchart showing an operation of a control unit of the mobile phone 50 in the third embodiment.

[Explanation of symbols]

10: service providing server, 50: mobile phone, 52a
… Banner ads.

Claims (6)

[Claims] 1. A terminal (50) having an operation unit (53).
Transmitting a request signal for requesting advertisement information to the server in response to an operation on the operation unit by the user (120), and when the server (10) receives the request signal, Transmitting the advertisement information to the terminal and counting the number of times the request signal is received for each user (210); and determining whether the count value is equal to or greater than a predetermined number by the server, Providing a privilege to the user when it is determined that the count value is equal to or more than a predetermined number (23)
0, 240), and an advertising method. 2. When receiving a request signal requesting advertisement information from a terminal (50), an advertisement transmitting means (220) for transmitting the advertisement information to the terminal; Counting means (210) for counting; determining means (230) for determining whether or not the count value of the counting means is equal to or greater than a predetermined number; and when the determination means determines that the count value is equal to or greater than a predetermined number. A providing means (240) for providing a privilege to the user. 3. A terminal (50) having an operation unit (53) and a storage unit (60) sends a request signal for requesting advertisement information to the server according to a predetermined operation on the operation unit by the user. Transmitting (300) and, when the server (10) receives the request signal, transmitting the advertisement information to the terminal (40).
0), the terminal receives the transmitted advertisement information, and stores the received advertisement information in the storage unit (310); and the terminal transmits the advertisement information to the operation unit by the user. (320) notifying the user of the advertisement information stored in the storage means by the predetermined operation of the user; and counting the number of operations of the predetermined operation by the user by the terminal, and Determining whether the number of operations is equal to or greater than (330); and transmitting the operation history information indicating the number of operations to the server when the terminal determines that the number of operations is equal to or greater than a predetermined number (340). ), And a step (440) of providing a privilege to the user when the server receives the operation history information (440). 4. A terminal (50) having an operation unit (53) and a storage means (60), wherein a request signal for requesting advertisement information by a predetermined operation on the operation unit by a user is sent to the server (10). Request transmitting means for transmitting (300); receiving means for receiving the advertisement information from the server and storing the received advertisement information in the storage means (31)
0), notification means (320) for notifying the user of the advertisement information stored in the storage means by a predetermined operation on the operation unit by the user, and the number of times of the predetermined operation by the user And counting
Determining means (330) for determining whether or not the number of operations is equal to or greater than a predetermined number; and history transmission for transmitting operation history information indicating the number of operations to the server when determining that the number of operations is equal to or greater than a predetermined number. Means (340); and privilege notification means (360) for receiving a privilege according to the operation history information from the server and notifying the user that the privilege has been provided to the user. A terminal characterized by the following. 5. A terminal (50) having an operation unit (53), wherein the storage unit (60) stores advertisement information in advance, and is stored in the storage unit by a predetermined operation on the operation unit by a user. Advertising notification means (500) for notifying the user of the advertisement information, and counting the number of times of the predetermined operation by the user,
Determining means (510) for determining whether or not the number of operations is equal to or more than a predetermined number; and, when the determining means determines that the number of operations is equal to or more than a predetermined number, providing the benefit to the user. A terminal, comprising: a privilege notifying unit (530) for notifying a user. 6. A terminal having an operation unit and a storage unit, a request transmission unit for transmitting a request signal for requesting advertisement information to a server by a predetermined operation of the operation unit by a user, a request transmission unit for transmitting the advertisement information from the server. Receiving means for receiving and storing the received advertisement information in the storage means; and notifying the user of the advertisement information stored in the storage means by a predetermined operation of the operation unit by the user. Notification means, counting the number of times of the predetermined operation by the user,
Determining means for determining whether or not the number of operations is equal to or more than a predetermined number of times; history transmitting means for transmitting operation history information indicating the number of times of operation to the server when determining that the number of operations is equal to or more than a predetermined number of times; A program that receives a privilege according to the operation history information from the server, and functions as a privilege notifying unit that notifies the user that the privilege has been provided to the user.