JP2002140272A - Advertisement method by mail - Google Patents

Advertisement method by mail

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Publication number
JP2002140272A
JP2002140272A JP2000333289A JP2000333289A JP2002140272A JP 2002140272 A JP2002140272 A JP 2002140272A JP 2000333289 A JP2000333289 A JP 2000333289A JP 2000333289 A JP2000333289 A JP 2000333289A JP 2002140272 A JP2002140272 A JP 2002140272A
Authority
JP
Japan
Prior art keywords
mail
advertisement
server
destination
sender
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2000333289A
Other languages
Japanese (ja)
Inventor
Rieko Fukushima
Tomoharu Hayakawa
友晴 早川
理恵子 福嶋
Original Assignee
Denso Corp
株式会社デンソー
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Denso Corp, 株式会社デンソー filed Critical Denso Corp
Priority to JP2000333289A priority Critical patent/JP2002140272A/en
Publication of JP2002140272A publication Critical patent/JP2002140272A/en
Pending legal-status Critical Current

Links

Abstract

PROBLEM TO BE SOLVED: To provide an efficient advertisement method. SOLUTION: A user 1 forms and sends a mail by means of a cellular phone 50 and selects advertisement information to be attached to the mail so as to designate the selected advertisement information to a service providing server 10. The service providing server 10 informs a URL matching the mail to a personal computer 70 of a user 2. The user 2 designates the URL by means of the personal computer 70 for accessing the service providing server 10. The user 2 can view a mail with attached advertisement by means of the personal computer 70. The user 1 selects an advertisement image suitable for a viewer among the first - third advertisement information by means of the cellular phone 50, so that a good advertisement can be provided for the viewer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to a method of advertising by mail.

[0002]

2. Description of the Related Art Conventionally, for example, in a free mail system, a sender sends a mail to a mail server at a communication terminal, and the mail server adds an advertisement information to the mail from the communication terminal of the sender and sends the mail. Of the communication terminal. In this device, when the recipient, who is the destination, browses the content of the received mail at the communication terminal, the advertisement information is added to the recipient so that the advertisement information is transmitted to the recipient. Will be done.

[0003]

However, in the above-described mail system, the mail server randomly selects the advertisement information and adds it to the mail. However, there is a possibility that the added advertisement information is not browsed. Therefore, the purpose cannot be satisfactorily fulfilled as advertisement information.

[0004] In view of the above, it is an object of the present invention to provide an advertisement method capable of performing a good advertisement.

[0005]

According to the present invention, in order to achieve the above object, an operation unit (5) is provided.
A selecting step (100, 110, 200) of selecting one of a plurality of pieces of advertisement information in response to an operation performed on the operation unit by a sender by the communication terminal (50) including: (50) transmitting the selection information indicating the selected result, the transmission content of the mail, and the destination to the server (10) in response to the operation on the operation unit by the sender (120, 130). ), The server receiving the selection information, the transmission content of the mail, and the destination, and transmitting the transmission content with the selected advertisement information added to the destination as the mail (260) ).

[0006] With this, the sender can select the advertisement information suitable for the recipient as the destination among the plurality of pieces of advertisement information, so that a good advertisement can be performed for the recipient as the destination. . In addition, as described above, the sender necessarily browses the advertisement information when selecting the advertisement information, so that the sender can also perform the advertisement to the sender.

[0007] According to the second aspect of the present invention, the communication terminal (50) having the operation unit (53) transmits one of the plurality of pieces of advertisement information according to an operation on the operation unit by a sender. Selection step to select (100, 110, 200)
Contents in which the communication terminal (50) transmits selection information indicating the selected result, transmission contents of a mail, and a destination to the server (10) in response to an operation on the operation unit by the sender. A sending step (120, 130), a notification step (230), wherein the server receives the selection information, the transmission content of the mail, and the destination, and notifies the destination that the mail has been received; A viewing request step (400) in which the destination communication terminal receives the notification that the mail has been received, and transmits a viewing request signal requesting viewing of the received mail to the server; Receiving the request signal, transmitting the transmission content to which the selected advertisement information is added to the destination as the mail, and counting the number of receptions of the browse request signal And having a signal step (250).

[0008] With this, the sender can select the advertisement information suitable for the recipient as the destination among the plurality of pieces of advertisement information. Good advertising can be performed. Further, since the server counts the number of times the browsing request signal is received, the server can charge the advertiser of the advertisement information for the advertisement cost according to the number of times of reception, and also gives a privilege to the sender according to the number of times of reception. Can be provided.

Specifically, in the selecting step, the communication terminal requests the plurality of pieces of advertisement information according to an operation on the operation unit by the sender, as in the invention according to claim 3. A requesting step (100) of transmitting a request signal to the server, and an advertisement transmitting step (200) of receiving the request signal and transmitting the plurality of pieces of advertisement information to the communication terminal by the server. The communication terminal may receive the plurality of pieces of advertisement information and select one of the plurality of pieces of advertisement information according to an operation performed on the operation unit by the sender. Here, as in the invention according to claim 4, the server counts the destinations and bills the advertiser of the advertisement information the advertisement cost according to the number of destinations, and according to the number of destinations. A providing step (250, 280 to 300) of providing a privilege to the sender. As described above, since the advertisement cost is charged to the advertiser of the advertisement information according to the number of destinations, the advertisement cost becomes highly reliable. Furthermore, since a privilege is provided to the sender according to the number of destinations, it is possible to improve the willingness of the sender to send e-mails to a large number of destinations, and to perform a better advertisement. become.

[0010] Incidentally, the reference numerals in parentheses of each of the above means are examples showing the correspondence with specific means described in one embodiment described later.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (First Embodiment) FIG. 1 shows an embodiment of a communication system according to the present invention. FIG. 1 is a diagram showing a schematic configuration of a communication system. The communication system includes a service providing server 10, the Internet (network) 20, a gateway server 30, a base station 40, a mobile phone 50, and a personal computer 70.

The service providing server 10 shown in FIG.
It is connected to the Internet 20 and provides contents such as e-mail as described later. The gateway (conversion) server 30 converts a communication protocol (and description language) on the Internet 20 and a communication protocol (and description language) of a communication network (of a communication carrier) of the mobile phone 50 into each other. As a result, the gateway server 30 connects the communication network of the communication carrier with the Internet 2
0 enables communication with 0. The base station 40 is a part of a communication network (network) of a communication carrier and performs wireless communication with the mobile phone 50. Further, the personal computer 70 is capable of executing a browser program, and is capable of communicating with the service providing server 10 by being connected to the Internet 20.

Next, details of the mobile phone 50 will be described with reference to FIG. The mobile phone (mobile communication terminal) 50
As shown in FIG. 1, a rectangular case 51, a liquid crystal panel (display panel) 52, and a key operation unit 53 are provided.
The liquid crystal panel 52 is provided on the front surface 51 a side of the case 51. The key operation unit 53 has various keys such as a numeric keypad, an enter key, and a selection key, and is disposed on the front surface 51 a side of the case 51.

Next, an electric circuit configuration of the mobile phone 50 will be described with reference to FIG. FIG. 2 is a block diagram illustrating an electric circuit configuration of the mobile phone 50. As shown in FIG. 2, the mobile phone 50 includes an antenna 55, a radio unit 56, an audio processing unit 57, a microphone 58, a speaker 59, a memory 60,
And a control unit 61. The wireless unit 56 includes a control unit 61
, The transmission signal is output from the antenna 55 and the reception signal at the antenna 55 is received. The voice processing unit 57 converts a transmission signal into a transmission signal while converting a reception signal into a reception signal under the control of the control unit 61. The microphone 58 converts the user's transmission into a transmission signal and outputs the signal to the audio processing unit 57.
7 is converted into a reception signal. The memory 60 holds various data such as a browser program, and the control unit 61 is configured by a microcomputer or the like, and performs mail creation / transmission processing and the like.

Here, prior to the description of the operation in the present embodiment, a brief description of the present embodiment will be given with reference to FIG.
The user 1 uses the mobile phone 50 to create and transmit the contents of the mail, selects advertisement information to be added to the mail, and specifies the selected advertisement information to the service providing server 10. The service providing server 10 stores the contents of the transmitted mail in a web page format, and also stores a URL (uniform resource) corresponding to the mail.
e Locator) to the personal computer 70 of the user (viewer) 2.

The user (browser) 2 accesses the service providing server 10 by specifying the URL by using the personal computer 70. Thus, the user (viewer) 2 can use the personal computer 70
You can browse emails with images with advertisements. Here, the service providing server 10 counts the number of accesses of the user (viewer) 2 from the personal computer 70.
The content provider 90 that operates the service providing server 10 adds the advertiser's advertisement information to the e-mail from the user 1 in contract with the advertiser 80, while the content provider 90 updates the advertiser 80 Billing for advertising by reporting to. Then, the advertiser 80 pays an advertisement fee according to the count value of the number of accesses for each contract date according to the contract.

Next, the detailed operation of this embodiment will be described with reference to FIGS. The service providing server 10, the mobile phone 50, and the personal computer 70 execute processing according to the flowchart shown in FIG.

First, the control unit 61 of the mobile phone 50 designates a URL for creating a mail by operating the key operation unit 53 by the user 1 during execution of the browser.
The service providing server 10 is accessed via the gateway server 30 and the Internet 20 through the base station 40 (step 100). Thereby, the mobile phone 50 transmits a request signal requesting a plurality of images with advertisements to the service providing server 10. Then
Upon receiving the access, the service providing server 10 transmits the first to third advertisement-attached images to the mobile phone 50 via the gateway server 30 and the base station 40 via the Internet 20 (step 210).

Next, when the control unit 61 of the mobile phone 50 receives the first to third advertisement-added images via the wireless unit 56 through the antenna 55 during execution of the browser, the control unit 61
At 2, the first advertisement-attached image among the first to third advertisement-attached images is displayed as shown in FIG. Here, the control unit 61 of the mobile phone 50 causes the liquid crystal panel 52 to display the second advertisement-attached image when the user 1 presses the down key of the key operation unit 53, and further controls the key operation unit 53. When the down key is pressed, the liquid crystal panel 52
, A third image with advertisement is displayed.

As described above, the control unit 61 of the mobile phone 50 displays a desired advertisement-attached image among the first to third advertisement-attached images on the liquid crystal panel 52 during execution of the browser. When the enter key “S” of the key operation unit 53 is pressed by 1, a desired advertisement-attached image is selected. In addition to this, the control unit 61 of the mobile phone 50
Transmits the identification number of the selected desired advertisement-attached image to the service providing server 10 via the gateway server 30 and the Internet 20 through the base station 40 during execution of the browser. Then, the service providing server 10 receives the identification number (selection result) of the selected desired advertisement-added image, and stores the advertisement-added image corresponding to the identification number. Hereinafter, an example in which the advertisement-added image shown in FIG. 5A is selected as the selected desired advertisement-added image will be described.

That is, in the control unit 61 of the mobile phone 50, as shown in FIG. 5D, the lower part of the image with the advertisement shown in FIG. When the cursor 52 is displayed on the screen, the character input is enabled by the user 1 operating the key operation unit 53. That is, the control unit 61 of the mobile phone 50
In, during the execution of the browser, the transmission text can be input into the layout having the image with the advertisement. Then, when a character is input by the user 1 operating the key operation unit 53, a transmission text is created. Thereafter, when the user 1 presses the enter key “S” of the key operation unit 53 (step 120), the created transmission text (transmission content) passes through the base station 40, via the gateway server 30 and the Internet 20. Is transmitted to the service providing server 10. Then
The service providing server 10 stores the created transmission text (step 220).

Thereafter, the control unit 61 of the mobile phone 50 performs a process for allowing the user 1 to input a destination mail address during execution of the browser. In particular,
The control unit 61 of the mobile phone 50 causes the liquid crystal panel 52 to display the image as shown in FIG. Here, by operating the key operation unit 53 by the user 1, the mail addresses of the destinations 1 to 4 and the user 1
When the enter key “S” of the key operation unit 53 is pressed (step 130), the input mail addresses of the destinations 1 to 4 and the user 1 are transmitted through the base station 40. It is transmitted to the service providing server 10 via the gateway server 30 and the Internet 20.

Then, the service providing server 10 receives each of the above-mentioned mail addresses, and as shown in FIG. 6 (b), there is a received mail from the user 1 at each of the destinations 1 to 4. Please access the following URL "via the Internet 20. Note that the URL is a URL that allows only the user 2 to access and browse the mail on the service providing server 10.

Next, during execution of the mailer, the personal computer 70 operates the keyboard 72 by the user 2 (viewer) to read a mail for browsing mail.
By specifying the RL, the mailer and the browser work together, and specify the URL to access the service providing server 10 via the Internet 20 (step 260). That is, the personal computer 70
Transmits a browsing request signal for requesting browsing of the mail to the service providing server 10.

Next, the service providing server 10 transmits both the image with the advertisement selected by the user 1 and the text created by the user 1 to the personal computer 70 via the Internet 20 as the mail with the image with the advertisement. Then, the personal computer 70 receives the mail with the image with the advertisement during the execution of the browser, and displays the mail with the image with the advertisement on the liquid crystal panel 71 (step 4).
10). As a result, the user 2 can browse the mail with the image with the advertisement shown in FIG. 5D, and can read the sentence in the layout having the image with the advertisement.

Next, the service providing server 10 counts the number of use of the selected image with advertisement for each advertiser of the advertisement image to obtain a counter value (hereinafter referred to as a use count value) (step). 240). Further, the number of mail destinations is counted for each mail sender (user 1), and a counter value thereof (hereinafter referred to as a destination count value) is obtained (step 250).

Next, the service providing server 10 counts the number of accesses (the number of views) for the advertised image of the e-mail with the advertised image accessed for browsing the e-mail for each advertiser, and counts the count value ( Hereinafter, referred to as a browse count value) (step 270). Further, the service providing server 10 counts the number of accesses for browsing the mail for each mail sender and obtains a count value (hereinafter referred to as an access count value) (step 280).

Next, the service providing server 10 provides privilege providing information to the mail sender (user 1) for each contract date (for example, one month) (step 290). Specifically, the service providing server 10
For each e-mail sender (user 1), a ratio between the destination count value during the contract date and the access count value during the contract date is obtained, and a privilege is obtained from the ratio. Is transmitted to the mobile phone 50 via the Internet 20 via the gateway server 30 and the base station 40 (step 290). Then, when receiving the privilege providing information via the wireless unit 56 through the antenna 55 during the execution of the browser, the control unit 61 of the mobile phone 50 causes the liquid crystal panel 52 to display the display shown in FIG. This display can serve as a discount ticket or a commodity exchange ticket.

Next, the service providing server 10 bills the computer of the advertiser 70 for the advertisement fee through the Internet 20 every contract date (for example, one month) (step 300). Specifically, the service providing server 10 calculates the ratio between the usage count value during the contract date and the browse count value during the contract date, obtains the advertising cost based on the ratio, and bills it. .

Hereinafter, features of the present embodiment will be described. That is, since the advertisement image can be selected by the sender (user 1) of the mail, the advertisement image suitable for the destination (viewer) can be selected. Therefore, a good advertisement can be made to the destination viewer. In addition to this, the sender, as described above,
Inevitably, the user browses the advertisement image, so that the advertisement can be provided to the sender.

Further, the billing of the advertisement cost includes the number of times the viewer accesses the service providing server 10 to browse the mail (browsing count value), the number of use of the selected advertisement-added image (use count value). ), It is highly reliable as a bill for advertising expenses. Similarly, in the privilege for the sender of the mail, the number of times the viewer accesses the service providing server 10 to view the mail (access count value) and the counter value of the number of destinations of the mail (destination count value) Is determined by the ratio, and therefore, the value of the privilege becomes highly reliable.

Further, since a privilege is obtained for the ratio of the access count value and the destination count value to the sender of the mail, it is possible to improve the willingness to transmit the mail to many destinations. In addition, benefits are determined by the ratio between the access count value and the destination count value,
It is possible to improve the willingness of the sender to select the advertisement image in consideration of the destination recipient. Therefore, more favorable advertisement can be performed.

In the practice of the present invention, the billing for the advertising fee may be determined by the number of times the viewer accesses the service providing server 10 to view the mail (browsing count value). The privilege to the sender of the mail may be determined according to the number of times (access count value) that the viewer accesses the service providing server 10 to view the mail.

Further, any one of the access count value, the destination count value, the browse count value, and the use count value may include the number of mail senders. Furthermore, if any one of the access count value, the destination count value, the browse count value, and the use count value is used, market research for checking the user's preference for the advertisement image can be performed.

In the above embodiment, the personal computer 70 receives the mail with the image with the advertisement during the execution of the browser, and sends the mail with the image with the advertisement to the liquid crystal panel 71.
Has been described, but the present invention is not limited to this.
A: A system in which a mail with an image with an advertisement is received during execution of a user mail application and the mail with an image with an advertisement is displayed on the liquid crystal panel 71 may be applied.

For example, the control unit 61 of the mobile phone 50 selects one of a plurality of pieces of advertisement information according to an operation on the key operation unit 53 by the user 1 during execution of the mailer,
The selection information indicating the result, the transmission contents of the mail, and the destination are transmitted to the service providing server 1 via the gateway server 30 and the Internet 20 through the base station 40.
Send to 0. Then, the service providing server 10 (mail server) receives the selection information, the transmission content of the mail, and the destination, and uses the transmission content to which the selected advertisement information is added as the mail as the personal computer 70 ( Destination). Then, the personal computer 70 receives the mail with the image with the advertisement during the execution of the mailer, and causes the liquid crystal panel 71 to display the mail with the image with the advertisement. Thereby, the user 2 can browse the mail with the image with the advertisement using the personal computer 70.

In the above embodiment, a desired advertisement-added image is selected from the first to third advertisement-added images, and the identification number of the selected desired advertisement-added image is transmitted to the service providing server 10. Although the example has been described, the present invention is not limited to this, and the image data of the selected desired advertisement-added image may be transmitted to the service providing server 10.

Further, in the above embodiment, the user 1
Although an example in which the (sender) uses the mobile phone 50 and the user 2 (viewer) uses the personal computer 70, the present invention is not limited to this, and the users 1 and 2 may use the PHS, PDA, and personal Various communication devices such as a computer may be used.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of a communication system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing an electric circuit configuration of the mobile phone shown in FIG.

FIG. 3 is a diagram for explaining a schematic operation of the embodiment.

FIG. 4 is a flowchart showing an operation in the embodiment.

FIG. 5 is a diagram showing a display of the mobile phone in the first embodiment.

FIG. 6 is a diagram showing a display of the mobile phone in the first embodiment.

[Explanation of symbols]

1, 2, ... user, 10 ... service providing server, 50
… Mobile phone, 70… personal computer.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. 7 Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 506 G06F 17/60 506 H04Q 7/38 H04B 7/26 109M H04L 12/54 H04L 11/20 101B 12/58 H04Q 7/04 D

Claims (4)

    [Claims]
  1. A communication terminal (5) having an operation unit (53).
    0) is a step of selecting one of a plurality of pieces of advertisement information according to an operation on the operation unit by a sender (10).
    0, 110, 200), and the communication terminal (50) transmits selection information indicating the selected result, transmission contents of the mail, and the destination in accordance with the operation of the operation unit by the sender on the server ( (10) transmitting the content to the server (10), the server receives the selection information, the transmission content of the mail, and the destination, and transmits the transmission content to which the selected advertisement information is added. A transmitting step (260) of transmitting the e-mail to the destination as the e-mail.
  2. 2. A communication terminal (5) having an operation unit (53).
    0) is a step of selecting one of a plurality of pieces of advertisement information according to an operation on the operation unit by a sender (10).
    0, 110, 200), and the communication terminal (50) transmits selection information indicating the selected result, transmission contents of the mail, and the destination in accordance with the operation of the operation unit by the sender on the server ( 10) a content transmission step (120, 130) to be transmitted; and a notifying step in which the server receives the selection information, the transmission content of the mail, and the destination, and notifies the destination that the mail has been received. (230) a viewing request step in which the destination communication terminal receives a notification that the mail has been received, and sends a viewing request signal requesting viewing of the received mail to the server (4).
    00), the server receives the browsing request signal, transmits the transmission content to which the selected advertisement information is added to the destination as the mail, and counts the number of times the browsing request signal is received. A transmitting step (250).
  3. 3. The requesting step (100) in which the communication terminal transmits a request signal for requesting the plurality of pieces of advertisement information to the server in response to an operation on the operation unit by the sender. An advertisement transmission step in which the server receives the request signal and transmits the plurality of pieces of advertisement information to the communication terminal (2)
    00), wherein the communication terminal receives the plurality of pieces of advertisement information and selects one of the plurality of pieces of advertisement information according to an operation performed on the operation unit by the sender. The advertising method by e-mail according to claim 1 or 2, wherein
  4. 4. The server which counts the destinations, bills the advertiser of the advertisement information according to the number of destinations, and provides a privilege to the sender according to the number of destinations. The method according to any one of claims 1 to 3, further comprising steps (250, 280 to 300).
JP2000333289A 2000-10-31 2000-10-31 Advertisement method by mail Pending JP2002140272A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2000333289A JP2002140272A (en) 2000-10-31 2000-10-31 Advertisement method by mail

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2000333289A JP2002140272A (en) 2000-10-31 2000-10-31 Advertisement method by mail

Publications (1)

Publication Number Publication Date
JP2002140272A true JP2002140272A (en) 2002-05-17

Family

ID=18809393

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2000333289A Pending JP2002140272A (en) 2000-10-31 2000-10-31 Advertisement method by mail

Country Status (1)

Country Link
JP (1) JP2002140272A (en)

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