JP2006323537A - Communication system and server device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a mechanism capable of simplifying user's operating procedures and of giving a higher expected sales promotion effect than before. <P>SOLUTION: A unique memory ID and a URL are stored in each memory card 5. A mobile 1 transmits the memory ID and an equipment ID using the URL acquired from the memory card 5 as an address. When receiving the memory ID and the equipment ID transmitted from the mobile 1, a WWW server device 4 stores the received memory ID with correlating the memory ID to the equipment ID which is received with the memory ID concerned. The WWW server device performs processing for offering privilege to the mobile of the equipment ID corresponding to the memory ID concerned when the number of the stored memory IDs exceeds a threshold. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a technique for providing various services to a user of a mobile device while providing content to a mobile communication terminal such as a mobile device.

A mechanism for using a mobile phone for various electronic commerce and electronic services has been proposed. For example, in Patent Document 1, a product number assigned to a product and a URL (Uniform Resource Locator) indicating a storage location of the product information are notified to the user through a medium such as a television, radio, or e-mail, and the user A system is disclosed in which, when the URL and the product number are input to a mobile phone and a WWW (World Wide Web) server device is accessed, product information corresponding to the product number is provided to the mobile phone from the WWW server device. ing. As another example, Patent Document 2 proposes a mechanism that counts the number of times a mobile phone accesses a WWW server device that stores advertisement information and provides a user with a free gift according to the count value. Yes.
JP 2003-150834 A JP 2002-203179 A

  Recently, it has been desired to construct a mechanism for improving the sales promotion effect of products by using a mobile phone. Therefore, it is conceivable to apply the techniques as described above in Patent Documents 1 and 2. In other words, the URL indicating the storage location of the product information is notified to the user, and when the user accesses this URL, various product information is provided to the mobile phone from the WWW server device, and some privilege is given according to the number of accesses. It is given to the user.

However, in this case, the following problems can be considered.
First, in the technique described in Patent Document 1, since the user has to input the product number assigned to the product and the URL storing the product information to the mobile phone, the trouble is complicated. Moreover, in the technique described in Patent Document 2, the number of accesses increases only by accessing the same URL many times for the purpose of only obtaining a premium by the user. On the other hand, the effect of advertising (that is, sales promotion effect) cannot be expected very much.

  Therefore, an object of the present invention is to provide a mechanism that can simplify the user's operation procedure and can expect a higher sales promotion effect than before.

  In order to solve the above-described problems, the present invention provides a storage medium storing a unique medium identifier and a predetermined communication address, storage means storing a unique device identifier, and the storage medium. A mobile unit comprising: acquisition means for acquiring a medium identifier and the communication address; and transmission means for transmitting the medium identifier and the device identifier stored in the storage means with the acquired communication address as a destination; Receiving means for receiving the medium identifier and device identifier transmitted from the mobile device, storage means for storing the received medium identifier in association with the device identifier received together with the medium identifier, and storing in the storage means If the number of medium identifiers exceeds the threshold, a privilege is provided to the mobile device having the device identifier corresponding to the medium identifier. It provides a communication system comprising a server device and a processing means for performing processing.

  In this communication system, the storage medium is distributed to the user of the mobile device at an exhibition for the purpose of advertising the product, or distributed to the user of the mobile device as a bonus for a product such as a magazine or candy. It can be distributed free of charge or paid. The mobile device accesses the communication address stored in the storage medium and transmits the medium identifier. At this time, since the communication address and the medium identifier are acquired from the storage medium by the mobile device, the user can There is no need to remember the communication address and manually input them into the mobile device. In addition, since the server device performs a process for providing a privilege to the mobile device that has frequently accessed the device itself, the number of mobile devices (users) that access the server device for the benefit increases. . Therefore, improvement of sales promotion effect can be expected. Further, in this case, since the number of medium identifiers acquired from each storage medium is counted as the number of accesses, in order to increase the number of accesses, the user first stores the memory distributed in relation to the product. You have to get a lot of media. Therefore, it is expected that the conventional inconvenience that the user only accesses the same communication address several times only for the purpose of obtaining the privilege as before, and the sales promotion effect is not improved in the end. it can.

  In a preferred aspect, in addition to the medium identifier and the communication address, the storage medium stores content data representing the content and a content identifier assigned to the content, and the acquisition unit of the mobile device Acquires the content data and the content identifier in addition to the medium identifier and the communication address from the storage medium, and the transmission unit of the mobile device uses the acquired communication address as a destination to transmit the medium identifier and the content identifier. The content identifier is transmitted in addition to the device identifier, and the mobile device further includes display means for displaying the acquired content data, and the server device receives the content identifier every time the content identifier is received from the mobile device. Counting means for counting the number of times for each content identifier; Based on the count value by preparative means, and output means for outputting information representing the access frequency to each content. The present invention also includes a receiving means for receiving a medium identifier and a device identifier transmitted from a mobile device, a storage means for storing the received medium identifier in association with the device identifier received together with the medium identifier, And a processing unit that performs processing for providing a privilege to the mobile device having the device identifier corresponding to the medium identifier when the number of medium identifiers stored in the storage unit exceeds a threshold. A server device is provided. In a preferred aspect, each time the content identifier is received from the mobile device, the counting means for counting the number of times of reception for each content identifier, and information representing the access frequency to each content based on the count value by the counting means Output means for outputting.

Next, the best mode for carrying out the present invention will be described.
(1) Configuration FIG. 1 is a diagram illustrating an overall configuration of a communication system 100 according to the present embodiment.
The plurality of mobile devices 1 perform wireless communication with base stations constituting the mobile communication network 2 according to a communication method such as IMT-2000 (International Mobile Telecommunications-2000). The mobile communication network 2 is connected to the Internet 3 via gateway equipment (not shown). A plurality of WWW server devices 4 are connected to the Internet 3. The mobile device 1 stores a WWW browser program, and the mobile device 1 executes HTTP (Hypertext) with the WWW server device 4 via the mobile communication network 2 and the Internet 3 by executing the WWW browser program. Transfer Protocol) messages can be exchanged.

  The memory card 5 is a storage medium that stores various types of information. This memory card 5 is distributed to users of the mobile device 1 at streets, exhibitions, etc., or distributed to the user of the mobile device 1 as magazine supplements or confectionery bonuses, and is distributed free of charge. It can be either distributed or paid. The mobile device 1 is configured to be able to communicate with the memory card 5. The user can read (acquire) information stored in the memory card 5 by connecting the distributed memory card 5 to the user's own mobile device 1 by communication.

  Here, FIG. 2 is a block diagram showing the configuration of the mobile device 1 and the memory card 5. The control unit 11 includes an arithmetic device such as a CPU (Central Processing Unit) and various memories such as a ROM (Read Only Memory) and a RAM (Random Access Memory). The control unit 11 controls each unit of the mobile device 1 by reading and executing a computer program stored in its own memory or the non-volatile memory 12. The wireless communication unit 13 includes an antenna and a communication control circuit (not shown), and performs wireless communication with the base station of the mobile communication network 2. The operation unit 14 has a keypad for the user to perform various input operations, and supplies a signal corresponding to the key pressed by the user to the control unit 11. The display unit 15 includes a liquid crystal display and a liquid crystal drive circuit, and displays an image based on a signal supplied from the control unit 11. The calling unit 16 includes a microphone that collects sound and a speaker that emits sound.

  The nonvolatile memory 12 is, for example, an EEPROM (Electrically Erasable and Programmable Read Only Memory), and stores a computer program such as a WWW browser program or an OS (operating system). The nonvolatile memory 12 stores a device ID (device identifier) unique to each mobile device 1. The device ID is, for example, a telephone number of the mobile device 1 or an IMSI (International Mobile Subscriber Identity). The card interface 17 is connected to the interface 52 provided in the memory card 5 by wired or wireless communication. Specifically, for example, the mobile device 1 is provided with a card slot for inserting a memory card 5, and a card interface 17 is provided in the card slot. The control unit 11 of the mobile device 1 can read various information from the memory card 5 inserted into the card slot via the card interface 17.

  The storage unit 51 of the memory card 5 includes a memory ID (medium identifier) unique to each memory card, content data representing content, a content ID assigned to the content, and a URL (Uniform) of the WWW server device 4. Resource Locator (communication address) is stored in advance. The content data is content data related to products that the seller wants to promote sales. Specifically, it represents a trial version of music, a movie, or a game, represents a content such as an incoming melody or a standby screen, or represents content related to advertisements of various products. For example, when the user of the mobile device 1 wants to know more detailed information about these contents, or purchases the introduced product, the mobile device 1 is operated and the storage unit 51 of the memory card 5 is operated. The mobile device 1 is made to access the URL stored in the URL. The WWW server device 4 stores information that can be distributed to the mobile device 1 in a file format of HTML (Hypertext Markup Language), and transmits these HTML files to the mobile device 1 in response to the access.

  Furthermore, the WWW server device 4 gives some privilege to the user of the mobile device 1 that has frequently accessed the device itself. Specifically, for example, a prize is sent to the user or points are given to the user. Therefore, since the user of the mobile device 1 accesses the WWW server device after referring to the content stored in the memory card and obtains information related to the product, it can be viewed from the product seller. A sales promotion effect for the user can be expected.

  However, if the number of accesses is increased only by the user accessing the same URL many times as in the prior art, the sales promotion effect cannot be expected so much. Therefore, in this embodiment, as will be described later, each memory card 5 is counted only once from the mobile device 1. In this way, the user must first obtain a memory card in order to increase the number of accesses. Thus, for example, when a memory card is distributed as a product bonus, the user must first purchase a large number of the product, which increases the number of products sold. Therefore, the sales promotion effect is improved.

  Next, the configuration of the WWW server apparatus 4 will be described with reference to the block diagram shown in FIG. The control unit 41 illustrated in FIG. 3 includes an arithmetic device such as a CPU and various memories such as a ROM and a RAM. The control unit 41 controls each unit of the WWW server device 4 by reading out and executing the computer programs stored in these memories and the non-volatile storage unit 43. The communication unit 42 is connected to the Internet 3 and performs data communication with the mobile device 1 through the Internet 3 and the mobile communication network 2 under the control of the control unit 41.

  The nonvolatile storage unit 43 is a large-capacity storage device such as a hard disk. The nonvolatile storage unit 43 stores a WWW server application program in which a processing procedure described later is described, and the above-described HTML file group. Further, the storage unit 43 stores a table group for grasping the access status from the mobile device 1.

Here, FIG. 4 is a diagram conceptually showing the structure of the table group.
As shown in the dotted rectangle in FIG. 4, the device ID management table is provided for each content ID. For example, device IDs “UID0001”, “UID0002”, “UID0003”, “UID0004”, “UID0005”, “UID0006”,... Are registered in the device ID management table corresponding to the content ID “CID0001”. . This means that the mobile device 1 with the device ID has accessed the product information regarding the content indicated by the content ID “CID0001”.

  Further, FIG. 4 shows that the memory ID management table corresponding to the device ID “UID0001” is stored at the memory address “add000001” of the nonvolatile storage unit 43. In the memory ID management table corresponding to the device ID “UID0001”, memory IDs “GID0001”, “GID0012”, “GID0152”, and “GID0004” are registered. These memory IDs are memory IDs that are read from the memory card 5 by the mobile device 1 and are notified to the WWW server device 4. When the number of memory IDs registered in the memory ID management table exceeds a threshold value (for example, 10), some privilege is given to the mobile device 1 (user) of the device ID corresponding to the memory ID management table. Become.

(2) Operation Next, the operation of the communication system 100 configured as described above will be described.
FIG. 5 is a sequence chart showing the operation in the communication system 100. In FIG. 5, when the mobile device 1 is connected to the memory card 5, the mobile device 1 acquires the memory ID, content data, content ID, and URL from the memory card 5 (step S1). Next, the mobile device 1 interprets the acquired content data and displays the content on the display unit 15 (step S2). In addition to information about the product, this content includes a message such as "Please select here for more details" or "Click here to purchase this product" .

  When the user selects the character string “here” in these messages using the operation unit 14 (step S3; Yes), the mobile device 1 sends an HTTP request to the URL associated with the character string by an anchor tag. Transmit (step S4). This HTTP request includes the device ID stored in the nonvolatile memory 12 of the mobile device 1, the content ID acquired by the mobile device 1 from the memory card 5, and the memory ID.

  When receiving the HTTP request, the control unit 41 of the WWW server device 4 executes processing as shown in FIG. 6 in step S5. In FIG. 6, when the control unit 41 receives the HTTP request (step S11; Yes), the control unit 41 acquires a device ID, a content ID, and a memory ID included in the received HTTP request (step S12). Then, the control unit 41 determines whether or not a memory ID management table corresponding to the acquired content ID and device ID is stored in the nonvolatile storage unit 43 (step S13). If this is not stored (step S13; No), the control unit 41 creates a memory ID management table corresponding to the acquired content ID and device ID (step S14), and the device acquired in step S12 is stored in the table. ID is registered (step S15).

  In step S13, if the control unit 41 determines that the memory ID management table corresponding to the content ID and the device ID is stored in the nonvolatile storage unit 43 (step S13; Yes), the memory ID management table includes It is determined whether or not the device ID acquired in step S12 is registered (step S16). If registered (step S16; Yes), the control unit 41 reads an HTML file in which a message indicating that the memory ID has already been registered is read from the nonvolatile storage unit 43 (step S17). This is transmitted to the mobile device 1 (step S21). As described above, since the memory ID registered once is not registered more than once, the number of accesses is counted twice by the access from the mobile device 1 using the same memory card 5. Can be prevented.

  If it is determined in step S16 that the device ID acquired by the control unit 41 is not registered in the memory ID management table (step S16; No), the control unit 41 stores the device ID acquired in step S12 in the memory ID management table. ID is registered (step S15). When the registration process in step S15 is completed, the control unit 41 determines whether or not the number of registered device IDs exceeds the threshold (step S18). If the threshold value is not exceeded (step S18; No), the control unit 41 reads out an HTML file in which a message indicating that the memory ID has been registered is read from the nonvolatile storage unit 43 (step S19), and moves it. It transmits to the machine 1 (step S21).

  On the other hand, if the threshold value is exceeded (step S18; Yes), the control unit 41 reads from the nonvolatile storage unit 43 an HTML file in which a message that gives a privilege to the user of the mobile device 1 is described (step S18). This is transmitted to the mobile device 1 as an HTTP response (S20) (step S21). Then, the control part 41 performs the process for providing a privilege to a user. For example, a mailing process for sending a prize to the user is performed, or a process of giving points to the user is performed. When the HTML file is thus transmitted from the WWW server device 4 to the mobile device 1 (step S6 in FIG. 5), the mobile device 1 interprets the HTML file transmitted from the WWW server device 4 and displays the display unit 15 (Step S7).

  According to the above embodiment, when the user of the mobile device 1 wants to know more detailed information about the content stored in the memory card 5 or purchases the introduced product, the mobile device 1 1 is operated to cause the mobile device 1 to access the URL stored in the storage unit 51 of the memory card 5. At this time, since the URL and content ID are stored in advance in the memory card, there is no need for the user to memorize the URL and content ID (product number) and manually input them as in the past. It is.

  In addition, the WWW server device 4 gives some privilege to the user of the mobile device 1 that has frequently accessed the device itself. Accordingly, since the user of the mobile device 1 accesses the WWW server device 4 after referring to the content stored in the memory card 5 to obtain and view information related to the product, the product seller If it sees, the sales promotion effect with respect to a user can be anticipated. Further, in this case, since each memory card 5 is accessed only once from the mobile device 1, in order to increase the number of accesses, the user must first obtain several memory cards. I must. As a result, the user simply accesses the same URL several times only for the purpose of obtaining a free gift, and the inconvenience that the sales promotion effect is not improved is eliminated.

(3) Modifications The present invention is not limited to the above-described embodiments, and the following modifications are possible.
The WWW server device 4 may calculate the degree of popularity for each content and output the calculation result. Specifically, every time the content ID is received from the mobile device 1, the control unit 41 counts the number of times of reception for each content ID, and determines the access frequency for each content based on the count value, for example, access Output in levels such as high, medium, and small. In this way, the popularity of each product related to the content can be known, which can be used for marketing and the like.

  The mobile device 1 may be, for example, a PDC (Personal Digital Cellular) or GSM (Global System for Mobile Communications) mobile phone, or a PHS (Personal Handyphone System: registered trademark) mobile phone. Alternatively, PDA (Personal Digital Assistants) that performs wireless communication using these communication methods may be used. Moreover, the WWW server device 4 does not need to be configured by a single server device, and may be configured by a plurality of server device groups. Further, the WWW server device 4 may be connected to the mobile communication network 2 via a dedicated line instead of being connected to the Internet 3. The computer program executed in the WWW server device 4 and the mobile device 1 described above is a magnetic tape, a magnetic disk, a floppy disk (registered trademark), an optical recording medium, a magneto-optical recording medium, a CD (Compact Disk), a DVD ( Digital Versatile Disk) and a recording medium such as a RAM can be provided.

It is a figure which shows the structure of the communication system which concerns on embodiment of this invention. It is a block diagram which shows the structure of the mobile apparatus and memory card in the same embodiment. It is a block diagram which shows the structure of the WWW server apparatus in the embodiment. It is a figure which shows the structure of the table group which the WWW server apparatus in the embodiment has memorize | stored. It is a sequence diagram which shows the operation example of the system in the embodiment. It is a flowchart which shows operation | movement of the control part of the WWW server apparatus in the embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... Communication system, 1 ... Mobile device, 2 ... Mobile communication network, 3 ... Internet 3 ... WWW server apparatus, 5 ... Memory card.

Claims (4)

A storage medium storing a unique medium identifier and a predetermined communication address,
Each of the storage means storing a unique device identifier, the acquisition means for acquiring the medium identifier and the communication address from the storage medium, and the acquired communication address as a destination are stored in the medium identifier and the storage means. A mobile device comprising a transmitting means for transmitting a device identifier,
Receiving means for receiving the medium identifier and device identifier transmitted from the mobile device, storage means for storing the received medium identifier in association with the device identifier received together with the medium identifier, and storing in the storage means A server device comprising processing means for performing a process for providing a privilege to a mobile device having a device identifier corresponding to the medium identifier when the number of medium identifiers exceeds a threshold value. Communication system. In addition to the medium identifier and the communication address, the storage medium stores content data representing content, and a content identifier assigned to the content,
The acquisition unit of the mobile device acquires the content data and the content identifier in addition to the medium identifier and the communication address from the storage medium,
The transmission unit of the mobile device transmits the content identifier in addition to the medium identifier and the device identifier with the acquired communication address as a destination,
Further, the mobile device includes display means for displaying the acquired content data,
The server device
Each time the content identifier is received from the mobile device, the counting means for counting the number of receptions for each content identifier;
The communication system according to claim 1, further comprising: an output unit that outputs information representing an access frequency for each content based on a count value by the counting unit. Receiving means for receiving a medium identifier and a device identifier transmitted from a mobile device;
Storage means for storing the received medium identifier in association with the device identifier received together with the medium identifier;
And a processing unit that performs a process for providing a privilege to the mobile device having the device identifier corresponding to the medium identifier when the number of medium identifiers stored in the storage unit exceeds a threshold. Server device. Each time the content identifier is received from the mobile device, the counting means for counting the number of receptions for each content identifier;
The server apparatus according to claim 3, further comprising: an output unit that outputs information representing an access frequency for each content based on a count value by the counting unit.

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