JP2002084368A - Advertisement system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an effective advertisement system for presenting an advertisement effectively on the display section of a portable communication terminal at the expense of an advertiser. SOLUTION: When advertisement data is transmitted from the web server 20 of an advertiser to a telecommunication system 10 through the Internet 2 and advertisement is requested, that advertisement data is stored in an advertisement system communication processor 13 where the advertisement data is classified according to the hobby, taste, and the like, of the user of a portable communication terminal 30 and advertisement data corresponding to the hobby, taste, and the like, of the user of the portable communication terminal 30 is transmitted to the portable communication terminal 30 at waiting. Upon receiving the advertisement data from the telecommunication system 10 at waiting, that advertisement data is displayed on the display section 33 of the portable communication terminal 30 thus realizing efficient advertisement.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system, and more particularly, to an advertisement system for displaying an advertisement on a display unit of a portable communication terminal at a cost of an advertiser.

[0002]

2. Description of the Related Art Conventionally, there are various forms of advertising by companies and the like for their services and sales products, and as a method for advertising to individual consumers, a method of sending direct mail is used. In addition, there has been a method of distributing articles (for example, telephone cards and the like) on which advertisements and company advertisements are printed for free.

[0003] However, these methods have not been effective enough for the cost of advertising.

In recent years, mobile phones and PHSs (Personal Handy
With the explosive spread of the Phone System, telephones have been used for various types of advertisements. Conventional advertisements using such telephones include, for example, There have been information services for notifying event information and the like only at the caller's call charge, and so-called toll-free (registered trademark) services where the callee bears the call charge.

[0005] These advertising methods are realized when the advertiser notifies the telephone number related to the advertisement using a telephone directory or other various media, and the consumer calls the telephone number. is there.

[0006]

However, in such a conventional advertising method, the advertiser intends to effectively use the telephone for advertising the company itself or the product for sale. However, the advertiser is in a passive state waiting for an incoming call, and only when the user (the consumer who purchases a product or receives a service) makes an active call makes an advertisement The effect of this occurs. As a result, there is a problem that the advertising effect is low for the cost of the advertising.

[0007] In order to enhance the effect of advertising,
It is necessary to widely inform consumers of a telephone number for advertising and have them actively make a phone call. However, conventionally, no sufficiently effective means has been taken. In particular, it has been difficult for mobile communication telephones such as mobile phones to place a telephone directory or the like close to the user and make a telephone call.

In this case, it is conceivable that the advertiser distributes a telephone card or the like containing the company's advertisement (telephone number), but the user does not necessarily call the telephone number printed on the telephone card. Not limited to that, the effects of advertising can not be expected.

[0009] Therefore, the invention according to claim 1 is to transmit the advertisement data requested by the advertiser wirelessly from the telephone communication system device to each portable communication terminal at the expense of the advertiser. By displaying on the display unit of, while providing a certain economic benefit to the user of the mobile communication terminal while reducing the economic burden,
It is an object of the present invention to provide an advertising system that can provide an effective advertising effect to an advertiser.

[0010] According to a second aspect of the present invention, the portable communication terminal comprises:
Advertisement data described in various description languages such as HTML and XML is displayed on the display unit, and the telephone communication system is connected to an advertiser's homepage or the like via the Internet, and is based on the display of the advertisement data on the display unit. By linking to the advertiser's homepage according to the operation on the mobile communication terminal, the advertiser can perform more detailed advertising and promotion, and the user of the mobile communication terminal will be fixed at the advertiser's burden It is an object of the present invention to provide an advertisement system that can provide more efficient and effective advertisement that can receive the economic benefits of the above.

According to a third aspect of the present invention, the telephone communication system transmits the advertisement data to a user of each portable communication terminal,
By classifying according to tastes and the like, and transmitting and displaying advertisement data corresponding to the user's hobbies, preferences, and the like for each of the mobile communication terminals, the needs of each user of the mobile communication terminals were met. It is an object of the present invention to provide an advertisement system that can display advertisements and perform more efficient and effective advertisements.

[0012]

The advertisement system according to the present invention enables wireless communication between a plurality of portable communication terminals via a telephone communication system device, and enables each of the plurality of portable communication terminals to perform the communication from the telephone communication system device. An advertisement system for transmitting communication data to a mobile communication terminal and displaying the communication data on a display unit of the mobile communication terminal, wherein the advertisement data requested by the advertiser is paid at the cost of the advertiser,
The above object is achieved by wirelessly transmitting from the telephone communication system device to each of the mobile communication terminals and displaying them on a display unit of the mobile communication terminal.

[0013] According to the above arrangement, the advertising data requested by the advertiser is wirelessly transmitted from the telephone communication system device to each portable communication terminal at the burden of the advertiser, and is displayed on the display unit of the portable communication terminal. Since the display is performed, a certain economic benefit can be provided to the user of the mobile communication terminal while reducing the economic burden, and an effective advertising effect can be provided to the advertiser.

In this case, for example, the portable communication terminal displays the advertisement data described in various description languages such as HTML and XML on the display unit, and the telephone communication system. The device is connected to the advertiser's homepage or the like via the Internet, and linked to the advertiser's homepage in response to an operation on the mobile communication terminal based on the display of the advertisement data on the display unit. There may be.

According to the above configuration, the portable communication terminal is connected to the HT
Advertisement data described in various description languages such as ML and XML is displayed on the display unit, and the telephone communication system is connected to the advertiser's homepage or the like via the Internet, and is based on the display of the advertisement data on the display unit. Linking to the advertiser's homepage according to the operation on the mobile communication terminal enables the advertiser to conduct more detailed advertising and promotion, and a certain economy at the burden of the advertiser side for the user of the mobile communication terminal Profits, and more efficient and effective advertising can be provided.

Further, for example, as set forth in claim 3, the telephone communication system device classifies the advertisement data according to a hobby, preference, or the like of a user of each of the mobile communication terminals, and The hobby of the user for each communication terminal,
The above object is achieved by transmitting and displaying advertisement data corresponding to preferences and the like.

According to the above configuration, the telephone communication system classifies the advertisement data according to the hobbies, preferences, etc. of the users of each mobile communication terminal, and for each of the mobile communication terminals, Since the advertisement data corresponding to the preference and the like is transmitted and displayed, it is possible to display an advertisement that meets the needs of each user of the mobile communication terminal, and it is possible to perform a more efficient and effective advertisement.

[0018]

Preferred embodiments of the present invention will be described below in detail with reference to the accompanying drawings. It should be noted that the embodiments described below are preferred embodiments of the present invention, and therefore, various technically preferable limitations are added. However, the scope of the present invention is not limited to the following description. The embodiments are not limited to these embodiments unless otherwise specified.

1 to 3 show an embodiment of an advertisement system according to the present invention. FIG. 1 shows a mobile phone advertisement system 1 to which an embodiment of the advertisement system according to the present invention is applied.
FIG.

In FIG. 1, a mobile phone advertisement system 1
The telephone communication system 10 and the advertiser's web server 20 are connected via the Internet 2, and the telephone communication system 10 is a mobile telephone terminal (portable communication terminal) wirelessly via the digital mobile communication network 3. 30 communications are possible.

The telephone communication system device 10 includes a billing system 12, an advertisement system communication system 13, a data communication system 14, and a voice communication system 15, which are connected to a network 11. It communicates with the mobile communication network 3.

The voice communication processing device 15 is a portable telephone terminal 3.
0 enables communication by voice, and the data communication processing device 14 connects to a web server 20 such as an advertiser through the Internet 2 in response to a request from the mobile phone terminal 30 to enable data communication. .

The advertisement system communication processing unit 13 receives and stores the advertisement data from the advertiser's web server 20 via the Internet 2 and classifies the advertisement data by the hobbies and preferences of the user of the mobile phone terminal 30. Then, advertisement data having contents corresponding to the hobbies and preferences of the user of the mobile phone terminal 30 is transmitted to each mobile phone terminal 30.

The hobbies and preferences of the user of the mobile phone terminal 30 can be dealt with by registering his / her own hobbies and preferences when the user makes a contract for the mobile phone terminal 30, for example. it can.

The billing processing system 12 performs billing processing for normal data communication and voice communication call charges, and uses the advertisement system communication processing device 13 to execute the mobile phone terminal 30.
Processing such as fee discount that provides economic benefits to the user who uses the service is performed. In addition, the billing system 12 performs a process of providing the user with an economic benefit such as cashback even when browsing a link included in the advertisement data. Such economic benefits to the user of the mobile phone terminal 30 are covered by the burden of the advertiser.

As shown in FIG. 2, the portable telephone terminal 30 has a key operation unit 32, a display unit 33, an antenna 34, a speaker 35,
A microphone 36 and a display unit operation unit 37 for operating a cursor on the display unit 33 similar to a mobile phone terminal with a built-in Internet browser recently are provided.

As shown in FIG. 3, the portable telephone terminal 30 has a control circuit 41, a transmission / reception unit 42, a data conversion unit 43, a voice processing unit 44, a storage unit 45, and the like built in a main body 31. These units are connected to the control circuit unit 41.

The control circuit section 41 is composed of a microcomputer or the like, and controls the entire mobile phone terminal 30.

The voice processing unit 44 is connected to the microphone 36 and the speaker 35, and is also connected to a data conversion unit 43. The data conversion unit 43 is connected to a transmission / reception unit 42. The transmitting / receiving unit 42 is connected to the antenna 34, and the control circuit unit 41 is connected to the key operation unit 32, the display unit 33, and the display unit operation unit 37, and is connected to the storage unit 45. I have.

Operation signals of the key operation section 32 and the display section operation section 37 are input to the control circuit section 41, and the control circuit section 4
1 recognizes a user's operation instruction from this operation signal,
Performs various processes. Further, the control circuit unit 41 displays the operation contents of the key operation unit 32 and the display unit operation unit 37, and various kinds of information notified to the user from the mobile phone terminal 30,
In particular, it causes the display unit 33 to display advertisement information described later.

The storage unit 45 is connected to the control circuit unit 41, and performs communication, HTML (Hyper Text Markup Language),
A control program related to a description language such as XML (Extensible Markup Language) is stored in advance, and various data are stored under the control of the control circuit unit 41.
Therefore, the control circuit unit 41 can cause the display unit 33 to display the advertisement information described in a description language such as HTML or XML.

Next, the operation of the present embodiment will be described. The feature is that the advertisement information requested by the advertiser's web server 20 is wirelessly transmitted to the mobile phone terminal 30 and displayed on the display unit 33 of the mobile phone terminal 30 in a standby state.

That is, the telephone communication system 10
When advertisement data is sent from the advertiser's web server 20 via the Internet 2 and there is an advertisement request, the advertisement data is stored in the advertisement system communication processing device 13 and the user of the mobile phone terminal 30 enjoys the hobby. When the mobile phone terminal 30 is in a standby state, advertisement data classified according to tastes and the like and according to the user's hobbies and preferences of the mobile phone terminal 30 is transmitted to the mobile phone terminal 30.

During a call, the mobile phone terminal 30 converts a signal received by the antenna 34 into communication data under the control of the control circuit section 41 at the transmission / reception section 42, and converts the communication data into voice data at the data conversion section 43. The audio data is converted into data, and the converted audio data is output from the speaker 35 as a transmission signal from the audio processing unit 44. In addition, the mobile phone terminal 30
During a call, under the control of the control circuit unit 41, the reception signal input from the microphone 36 is transmitted to the voice processing unit 44.
Then, the converted audio data is converted into communication data by the data conversion unit 43, the communication data is converted into a transmission signal by the transmission / reception unit 42, and transmitted wirelessly from the antenna 34.

In the standby state, the mobile phone terminal 30 converts a signal received by the antenna 34 into communication data under the control of the control circuit section 41 by the transmission / reception section 42, and displays the converted communication data at the data conversion section 43. Convert to data,
The control circuit unit 41 causes the display unit 33 to display and output the converted display data.

In this standby state, the control circuit 41
When the display data is displayed on the display unit 33 and an operation signal is input from the display operation unit 37, the operation signal is converted into communication data by the data conversion unit 43, and the communication data is transmitted by the transmission / reception unit 42. And transmitted from the antenna 34.

Therefore, when the advertisement data is transmitted from the telephone communication system 10 in the standby state, the portable telephone terminal 30 receives the advertisement data by the antenna 34 and converts the advertisement data into communication data by the transmission / reception unit 42. The converted communication data is converted into display data by the data conversion unit 43, and the display data of the converted advertisement is displayed on the display unit 33.

When the portable telephone terminal 30 is operated by the key operation section 32 and the display section operation section 37, the operation signal is input to the control circuit section 41, and the control circuit section 41 uses the operation signal from the operation signal. By recognizing the user's operation instruction and performing various processes, the function of browsing the homepage of the advertisement display and the function of browsing the Internet homepage are realized.

Further, the advertising system communication processing device 13
As described above, the advertisement data corresponding to the hobbies and preferences of the user of each mobile phone terminal 30 is stored in each mobile phone terminal 30.
, The appropriate advertisement information for each user of the mobile phone terminal 30 can be displayed on the display unit 33 of the mobile phone terminal 30, and the advertisement can be efficiently performed. For the user, by displaying the advertisement, economic benefits can be obtained.

As described above, the mobile phone advertisement system 1 according to the present embodiment converts the advertisement data requested by the advertiser to the telephone communication system 1 at the cost of the advertiser.
From 0, wireless transmission is performed to each mobile communication terminal 30 to display on the display unit 33 of the mobile communication terminal 30.

Therefore, a certain economic benefit can be provided to the user of the portable communication terminal 30 while reducing the economic burden, and an effective advertising effect can be provided to the advertiser. .

In the mobile phone advertisement system 1 according to the present embodiment, the mobile communication terminal 30 displays the advertisement data described in various description languages such as HTML and XML on the display unit 33, and the telephone communication system 10 Is connected to the homepage of the advertiser's web server 20 via the Internet 2 and linked to the homepage of the advertiser in response to an operation on the mobile communication terminal 30 based on the display of the advertisement data on the display unit 33. I have.

Therefore, the advertiser can carry out more detailed advertising and publicity, and the user of the portable communication terminal 30 can receive a certain economic benefit at the burden of the advertiser side, which is even more efficient. Effective advertising can be performed.

Further, in the mobile phone advertisement system 1 according to the present embodiment, the telephone communication system 10 classifies the advertisement data according to the hobbies and preferences of the users of the mobile communication terminals 30 and the like. Advertising data corresponding to the user's hobbies, preferences, and the like is transmitted and displayed for each communication terminal 30.

Therefore, an advertisement that meets the needs of each user of the portable communication terminal 30 can be displayed, and a more efficient and effective advertisement can be performed.

Although the invention made by the inventor has been specifically described based on the preferred embodiments, the invention is not limited to the above-described embodiment, and various modifications can be made without departing from the gist of the invention. It goes without saying that it is possible.

For example, in the above embodiment, the case where the present invention is applied to the portable telephone terminal 30 as the portable communication terminal has been described. However, the portable communication terminal is not limited to the portable telephone terminal. If any other mobile communication terminal has a display,
The same can be applied.

[0048]

According to the advertising system of the first aspect of the present invention, the advertising data requested by the advertiser is wirelessly transmitted from the telephone communication system to each portable communication terminal at the cost of the advertiser. Since the mobile communication terminal is displayed on the display unit, it is possible to provide a certain economic benefit to the user of the mobile communication terminal while reducing the economic burden, and to provide an efficient Advertising effect can be brought.

According to the advertisement system of the second aspect of the invention, the portable communication terminal displays the advertisement data described in various description languages such as HTML and XML on the display unit, and the telephone communication system device is used by the advertiser. Is connected to the homepage etc. of the advertiser via the Internet and linked to the advertiser's homepage according to the operation on the mobile communication terminal based on the display of the advertisement data on the display unit, so that the advertiser performs more detailed advertising In addition, the user of the mobile communication terminal can receive a certain economic benefit at the burden of the advertiser side, and can perform more efficient and effective advertisement.

According to the third aspect of the present invention, the telephone communication system classifies the advertisement data according to the hobbies, preferences, and the like of the user of each portable communication terminal, and sets the advertisement data for each portable communication terminal. The advertisement data corresponding to the user's hobbies, preferences, etc. is transmitted and displayed, so that an advertisement that meets the needs of each user of the mobile communication terminal can be displayed,
More efficient and effective advertising can be performed.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of a mobile phone advertisement system to which an embodiment of an advertisement system according to the present invention is applied.

FIG. 2 is an external front view of the mobile phone terminal of FIG.

FIG. 3 is a circuit block diagram of the mobile phone terminal of FIG. 2;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Mobile telephone advertisement system 2 Internet 3 Digital mobile communication network 10 Telephone communication system 11 Network 12 Billing system 13 Advertising system communication processing unit 14 Data communication processing unit 15 Voice communication processing unit 16 Antenna 20 Web server 30 Mobile telephone terminal 31 Main unit 32 Key operation unit 33 Display unit 34 Antenna 35 Speaker 36 Microphone 37 Display unit operation unit 41 Control circuit unit 42 Transmission / reception unit 43 Data conversion unit 44 Audio processing unit 45 Storage unit

Claims (3)

[Claims] 1. A communication system comprising: a plurality of mobile communication terminals that can perform wireless communication via a telephone communication system; transmitting communication data from the telephone communication system to each of the mobile communication terminals; An advertisement system to be displayed on a display unit of the mobile communication terminal, wherein the advertisement data requested by the advertiser is wirelessly transmitted from the telephone communication system device to each of the mobile communication terminals at the expense of the advertiser, An advertisement system, wherein the advertisement is displayed on a display unit of the mobile communication terminal. 2. The mobile communication terminal displays the advertisement data described in various description languages such as HTML and XML on the display unit, and the telephone communication system device connects the Internet to a homepage or the like of the advertiser. Connected via
The advertisement system according to claim 1, wherein a link to the homepage of the advertiser is made in response to an operation on the mobile communication terminal based on the display of the advertisement data on the display unit. 3. The telephone communication system device classifies the advertisement data according to a hobby, a preference, or the like of a user of each of the mobile communication terminals, and classifies the hobby of the user for each of the mobile communication terminals. 3. The advertisement system according to claim 1, wherein advertisement data corresponding to a preference or the like is transmitted and displayed.