JP2015511418A - ソーシャルメッセージをコンテンツタイムラインと同期化させる方法及びシステム - Google Patents
ソーシャルメッセージをコンテンツタイムラインと同期化させる方法及びシステム Download PDFInfo
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Abstract
Description
2.ディスクがUDP‘リスニング’ループに入る
3.iPad(登録商標)が第2スクリーンアプリケーションを起動する
4.iPad(登録商標)が認証トークンのUDPブロードキャストを実行する
5.ディスクが認証トークンを受信し、認証を行う
6.ディスクがトークン送信器からIP(iPad(登録商標)のIP)を取り出す
7.ディスクがそのIP及びPORTにより認証に応答する
8.iPad(登録商標)がIP及びPORTを確認する
9.iPad(登録商標)がUDPソケット通信を閉じる
10.iPad(登録商標)が、供給されたIP及びPORTに基づきディスクとの直接TCPソケット通信を確立する。
2.TCPソケット通信がアプリケーション・ライフサイクルの存続期間中保持される。
ある場面を見ること−達成
シリーズもののあるディスクをみること−達成
特定のスタジオ又は役者による特定のディスクを見ること−達成
を含む。
チャプター情報
時間コード
シーンのサムネイル
役者/監督の情報
を含む。
人気のあるブロードキャストメディアは、圧倒的な量の関連するソーシャルメッセージを潜在的に発生させ得る。特定のブロードキャストをサポートするよう設計される第2スクリーンアプリケーションは、ブランド・エクスペリエンスを広げるよう開発されてきた。そのような第2スクリーンアプリケーションは、ハッシュタグ又は他のキーワードによってメッセージをフィルタリングすることによる関連ソーシャルフィードを含んでよい。このようなフィルタリングが設置されても、メッセージカウントは特定のイベント(例えば、毎秒のツィート数が10,245に達した第46回スーパーボール)に関して直ぐに多すぎて手に負えなくなる。ここで開示されるものは、走査すべき大量のメッセージを受け取ることなしに、ユーザが見ることができる関連ソーシャルメッセージを特定し表出させるためのメカニズムである。
−ソーシャルメッセージが現在のユーザを対象にする場合に、それは、表示のために重要であると見なされるべきである。一例として、これは、Twitter(登録商標)における“アット”メッセージ(@ユーザ)のようなものである。他の標的又はアドレッシングスキームは同様に用いられ得る(例えば、Facebook(登録商標)におけるウォール上の投稿)。
−多くのソーシャルメッセージは、単に、元のメッセージの再送信である。Twitter(登録商標)は、メッセージがどれくらいの回数転送されたのかを特定するようそのメッセージにメタデータを付加する“リツィート”のメカニズムを提供する。この場合に、リツィート数は、“重要性”の測定基準を提供し、次いで、それは、表示のためにそれらのメッセージを選択するのに使用される。
−メッセージが複数のキーワードを含む場合は、それは、より高い“重要性”を与えられ得る。
−ユーザがユーザ好みを指定している場合は、それらについてメッセージは比較され得る。
有効な宣伝へのカギは、適切な時に関連オファーを配信することである。目下の技術は、ユーザの行動に関する大規模なデータ収集を伴う(例えば、グーグル(登録商標)は、あなたの検索、アプリケーション使用、視聴傾向、等を追跡する。)。これは、次いで、ユーザのプロファイルに最適な広告を選択するのに使用される。相当量の特定性が、それらのパーソナライゼーション・プロファイルを作成するために公衆及びプライベートデータを用いて導き出され得る。
−メディア情報。これは特定のメディアアイテム(ブロードキャストTV、ビデオ、等)への興味を確立する。
−具体的なメディア時間情報。アプリケーションは、あなたがメディアの一部分内のどこにいるかを認識し、いずれかの具体的なメタデータは、その時間と関係している。
−位置情報。第2スクリーン装置520は、通常、あなたの現在位置を特定するメカニズムを備えた設備である。
ソーシャルメッセージは、通常、短命であり、瞬間的な現時点にのみ関連する。特定のイベント又は話題にメッセージを関連付けるための一般的な慣習は、ハッシュタグを用いることである。それらのハッシュタグは、関心のあるソーシャルメッセージについてフィルタリングする手段を提供する。それらのハッシュタグのフィルタリングは、話題に関するメッセージの“実時間”ビューを提供する。本開示は、この考えを更に一歩進めて、メディアコンテンツ(例えば、ビデオ)の開始に対する具体的な時点にメッセージを関連付けるためのメカニズムを記載する。そのような技術を用いるソーシャルメッセージは、特定のコンテンツ内の具体的な時点に関連付けられ得る。例えば、ソーシャルメッセージは、社会的な主張を、メディアタイムラインにおける他の任意の点のために後に誘発するオープニングシーンと関連付けられ得る。この例は、メディアの一部分が後の時点で再生される場合に、より一層意味を持つ。
上述されたように、ソーシャルメッセージングは、様々なソフトウェアアプリケーションにわたって偏在する機能となりつつある。これが提起する1つの問題は、メッセージの純然たる量が、特に、人気のある話題に関し、圧倒的となり得ることである。ある時点で、個々のメッセージは、群集の中に埋没し、メッセージの量は、関心を引くソーシャルアスペクトとなる。本開示は、時間にわたるソーシャルアクティビティのボリュームを視覚化して、メディアコンテンツに関して興味ある時点を特定するために使用されるようにするとともに、それらの時間へ導くために使用されるようにするための方法について記載する。
本願は、2012年1月6日付けで出願された米国特許仮出願第61/584134号に基づく優先権を主張するものです。なお、前記の米国特許出願は、その全文を参照により本願に援用される。
Claims (15)
- ソーシャルメッセージをコンテンツタイムラインと同期化させる方法であって、
表示されるコンテンツに関連するソーシャルメッセージのためのソーシャルメディアをモニタするステップと、
前記ソーシャルメッセージを前記コンテンツの表示における時間の期間と関連付けるよう前記ソーシャルメッセージを処理するステップと、
前記ソーシャルメッセージが関連付けられる前記コンテンツの表示における前記時間の期間を示すようタイムスタンプを前記ソーシャルメッセージと関連付けるステップと
を有する方法。 - モニタされる前記ソーシャルメディアは、Twitter(登録商標)である、
請求項1に記載の方法。 - 前記タイムスタンプは、前記ソーシャルメッセージに付加されるハッシュタグを有する、
請求項2に記載の方法。 - 前記タイムスタンプは、チェックサムを更に含む、
請求項3に記載の方法。 - 前記表示されるコンテンツは、第1のスクリーンに表示されている、
請求項1に記載の方法。 - 第2スクリーン装置で実行される請求項1に記載の方法。
- サーバで実行される請求項1に記載の方法。
- 前記処理するステップは、ソーシャルメッセージのためのソースの位置に部分的に基づき実行される、
請求項1に記載の方法。 - コンテンツタイムラインと同期化されたソーシャルメディアを処理する方法であって、
表示されるコンテンツに関連するソーシャルメッセージを受信するステップと、
前記ソーシャルメッセージが関連付けられる前記コンテンツの表示における時間期間を示すようタイムスタンプがソーシャルメッセージに関連付けられるかどうかを決定するステップと、
前記コンテンツの表示に同期化された前記ソーシャルメッセージを提供するステップと
を有する方法。 - モニタされる前記ソーシャルメディアは、Twitter(登録商標)である、
請求項9に記載の方法。 - 前記タイムスタンプは、前記ソーシャルメッセージに付加されるハッシュタグを有する、
請求項10に記載の方法。 - 前記タイムスタンプは、チェックサムを更に含む、
請求項11に記載の方法。 - 前記表示されるコンテンツは、第1のスクリーンに表示されている、
請求項9に記載の方法。 - 第2スクリーン装置で実行される請求項9に記載の方法。
- コンテンツを表示するよう構成されるスクリーンと、
データを記憶するストレージと、
表示されるコンテンツに関連するソーシャルメッセージを受信し、前記ソーシャルメッセージが関連付けられる前記コンテンツの表示における時間期間を示すようタイムスタンプがソーシャルメッセージに関連付けられるかどうかを決定し、前記コンテンツの表示に同期化された前記ソーシャルメッセージを提供するよう構成されるプロセッサと
を有する第2スクリーン装置。
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