JP2010526494A - 動画の映像オーバーレイ - Google Patents
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
【選択図】図6A
Description
Claims (27)
- 映像に関連したクリエイティブを表示する方法であって、
クライアント上のユーザインタフェースの映像領域で前記映像を再生させるステップと、
前記再生している映像上にかぶせられる前記クリエイティブを前記映像領域の一部に表示させるステップと、
前記クライアントのユーザによる前記クリエイティブの選択に応じて、前記映像の部分的な箇所に重ね合わせられた前記映像領域に現れるガイド映像を表示させるステップと
を具えることを特徴とする方法。 - 前記クリエイティブそのものが再生中にどのように現れるかを記述する情報を含むコントローラファイルを前記クライアントに受信させるステップと、
前記コントローラファイルに含まれる情報に少なくとも一部応答して前記クリエイティブを表示させるステップと
をさらに具えることを特徴とする請求項1に記載の方法。 - 前記コントローラファイルは、広告イベントが発生するときを示す情報を含み、
前記方法は、
前記クリエイティブに含まれる情報および前記クリエイティブの表示に少なくとも一部応じて、前記クライアントに広告イベントを報告させるステップ
をさらに具えることを特徴とする請求項2に記載の方法。 - 前記コントローラファイルは、広告イベントが発生するときを示す情報を含み、前記クリエイティブは時間の長さを表示し、
前記方法は、
前記クリエイティブに含まれる情報および前記クリエイティブが表示される時間の長さに少なくとも一部応じて、前記クライアントに広告イベントを報告させるステップをさらに具えることを特徴とする請求項2に記載の方法。 - 前記映像領域の下部に沿って前記クリエイティブを表示させるステップをさらに具えることを特徴とする請求項1に記載の方法。
- 前記映像が再生を開始した後、前記映像が再生し続ける間、前記クリエイティブを所定の位置に間に合って表示させるステップをさらに具えることを特徴とする請求項1に記載の方法。
- 前記再生している映像が前記表示されたクリエイティブの下で見えるままであるように、部分的に透明な方法で前記クリエイティブを表示させるステップをさらに具えることを特徴とする請求項1に記載の方法。
- 前記クライアントの前記ユーザによる前記クリエイティブの選択に少なくとも一部応じて、前記映像領域から前記クリエイティブを削除させるステップをさらに具えることを特徴とする請求項1に記載の方法。
- 前記映像は、前記ガイド映像の表示中一時停止され、色あせさせられることを特徴とする請求項1に記載の方法。
- 前記クライアントのユーザによる前記クリエイティブの選択に応じて、前記映像領域に現れる双方向広告を表示させるステップをさらに具え、
前記双方向広告は、該双方向広告により広告されるアイテムを前記ユーザが購入することを可能にする機能を含むことを特徴とする請求項1に記載の方法。 - 前記映像領域の外側で前記クライアント上にガイドクリエイティブを前記クライアントに表示させるステップをさらに具え、
前記ガイドクリエイティブは、前記映像領域の一部に表示される前記クリエイティブに関連付けられていることを特徴とする請求項1に記載の方法。 - 前記クリエイティブは動画の広告を含むことを特徴とする請求項1に記載の方法。
- 前記映像の長さおよび該映像の現在の再生位置を示すプログレスバーを前記クライアントに表示させるステップと、
前記クリエイティブが表示される前記映像の再生位置を示す前記プログレスバーに関連したインジケータを前記クライアントに表示させるステップと
をさらに具えることを特徴とする請求項1に記載の方法。 - 前記プログレスバー上の前記クリエイティブおよび前記インジケータが関連していることを示すユーザインタフェース(UI)構成要素を表示させるステップをさらに具えることを特徴とする請求項1に記載の方法。
- 前記映像領域内の前記クリエイティブ上に透明なスクリーンを表示させるステップと、
前記クリエイティブに関連付けられたユーザインタフェース(UI)構成要素を前記透明なスクリーン上に具体例で表すステップと
をさらに具えることを特徴とする請求項1に記載の方法。 - 前記UI構成要素は、前記クリエイティブが広告であることを示すテキストと、ユーザが前記クリエイティブの最小表示することを可能にする制御部とからなるセットから1つ以上の構成要素を具えることを特徴とする請求項15に記載の方法。
- 映像に関連してクリエイティブを表示するためのコンピュータプログラム命令を格納するコンピュータ読み取り可能な記憶媒体であって、前記コンピュータプログラム命令は、
クライアントの表示領域に表示する映像、該映像に関連付けられたクリエイティブ、および前記映像の表示中に前記クリエイティブがどのように現れるかを指定するコントローラファイルを受信するように構成されるプレイヤモジュールと、
前記コントローラファイルに少なくとも一部応じて、前記コントローラファイルを受信するとともに、前記表示された映像に覆われた前記表示領域の一部に前記クリエイティブを表示するように構成されるプレイヤ制御モジュールと
を具えることを特徴とするコンピュータ読み取り可能な記憶媒体。 - 前記コントローラファイルは、前記クリエイティブが表示される前記映像の再生中のポイントと、前記クリエイティブが表示される前記表示領域の位置と、前記クリエイティブが表示される時間の長さとからなるセットから1つ以上の命令を指定することを特徴とする請求項17に記載のコンピュータ読み取り可能な記憶媒体。
- 前記コントローラファイルは、前記クリエイティブに関連付けられたイベントを報告することを指定し、
前記プレイヤ制御モジュールは、前記コントローラファイルの前記指定に少なくとも一部応じて、前記クリエイティブに関連付けられたイベントを報告するようにさらに構成されることを特徴とする請求項17に記載のコンピュータ読み取り可能な記憶媒体。 - 前記表示された映像コンテンツに覆われた前記表示領域の一部にUI構成要素を生成するように構成されるユーザインタフェース(UI)生成モジュールをさらに具えることを特徴とする請求項17に記載のコンピュータ読み取り可能な記憶媒体。
- 前記UI構成要素は、前記クリエイティブの表示を最小化するためのUI構成要素と、前記クリエイティブの表示が終わった後、前記クリエイティブを再表示するためのUI構成要素とからなるセットから選択される1つ以上のUI構成要素を含むことを特徴とする請求項20に記載のコンピュータ読み取り可能な記憶媒体。
- 前記クリエイティブが前記クライアントのユーザにより選択されるとき、前記コントローラファイルは、実行される行動を指定することを特徴とする請求項17に記載のコンピュータ読み取り可能な記憶媒体。
- 前記コントローラファイルは、前記ユーザによる前記クリエイティブの選択に応じて、ガイド映像広告が表示され、前記表示された映像コンテンツに重ね合わせられることを指定することを特徴とする請求項22に記載のコンピュータ読み取り可能な記憶媒体。
- 前記コントローラファイルは、前記ユーザによる前記クリエイティブの選択に応じて、双方向リッチメディア広告が表示されることを指定することを特徴とする請求項22に記載のコンピュータ読み取り可能な記憶媒体。
- 再生されている映像の長さおよび該映像の現在の再生位置を示すプログレスバーを表示するステップと、
前記映像上に重ね合わせられたオーバーレイとしてクリエイティブが表示される前記映像の再生位置を示す前記プログレスバーに関連したインジケータを表示するステップと
を具えることを特徴とする方法。 - 前記インジケータは前記プログレスバー上に表示されることを特徴とする請求項25に記載の方法。
- 前記インジケータは前記プログレスバーに隣接して表示されることを特徴とする請求項25に記載の方法。
Applications Claiming Priority (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US91565407P | 2007-05-02 | 2007-05-02 | |
US60/915,654 | 2007-05-02 | ||
US94532607P | 2007-06-20 | 2007-06-20 | |
US60/945,326 | 2007-06-20 | ||
US12/111,179 US8281332B2 (en) | 2007-05-02 | 2008-04-28 | Animated video overlays |
US12/111,179 | 2008-04-28 | ||
PCT/US2008/062103 WO2008137482A1 (en) | 2007-05-02 | 2008-04-30 | Animated video overlay |
Publications (3)
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JP2010526494A true JP2010526494A (ja) | 2010-07-29 |
JP2010526494A5 JP2010526494A5 (ja) | 2012-06-07 |
JP5337146B2 JP5337146B2 (ja) | 2013-11-06 |
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JP2010506620A Active JP5337146B2 (ja) | 2007-05-02 | 2008-04-30 | 動画の映像オーバーレイ |
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US (2) | US8281332B2 (ja) |
EP (2) | EP2156322A4 (ja) |
JP (1) | JP5337146B2 (ja) |
CN (1) | CN101681355A (ja) |
AU (1) | AU2008247732B2 (ja) |
BR (1) | BRPI0810867A2 (ja) |
DE (1) | DE202008018201U1 (ja) |
WO (1) | WO2008137482A1 (ja) |
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AU2008247732B2 (en) | 2013-03-21 |
US20120320091A1 (en) | 2012-12-20 |
EP2156322A4 (en) | 2010-05-19 |
JP5337146B2 (ja) | 2013-11-06 |
WO2008137482A1 (en) | 2008-11-13 |
BRPI0810867A2 (pt) | 2014-10-29 |
AU2008247732A1 (en) | 2008-11-13 |
US20080276272A1 (en) | 2008-11-06 |
EP2527989A2 (en) | 2012-11-28 |
DE202008018201U1 (de) | 2012-05-23 |
US8281332B2 (en) | 2012-10-02 |
CN101681355A (zh) | 2010-03-24 |
EP2156322A1 (en) | 2010-02-24 |
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