EP0473996A1 - Support de publicité - Google Patents

Support de publicité Download PDF

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Publication number
EP0473996A1
EP0473996A1 EP91113785A EP91113785A EP0473996A1 EP 0473996 A1 EP0473996 A1 EP 0473996A1 EP 91113785 A EP91113785 A EP 91113785A EP 91113785 A EP91113785 A EP 91113785A EP 0473996 A1 EP0473996 A1 EP 0473996A1
Authority
EP
European Patent Office
Prior art keywords
base
corner
advertising medium
medium according
slots
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP91113785A
Other languages
German (de)
English (en)
Inventor
Josef Ehl
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
MEDIA-AGENTUR BLUME u EHL GmbH
Original Assignee
MEDIA-AGENTUR BLUME u EHL GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE9011915U external-priority patent/DE9011915U1/de
Application filed by MEDIA-AGENTUR BLUME u EHL GmbH filed Critical MEDIA-AGENTUR BLUME u EHL GmbH
Publication of EP0473996A1 publication Critical patent/EP0473996A1/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G09F15/0068—Modular articulated structures, e.g. stands, and articulation means therefor
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/10—Adjustable or foldable or dismountable display stands
    • A47F5/105—Adjustable partition panels for displaying articles
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/10—Adjustable or foldable or dismountable display stands
    • A47F5/11—Adjustable or foldable or dismountable display stands made of cardboard, paper or the like
    • A47F5/118—Combinations of cardboard and other materials, e.g. wood

Definitions

  • the invention relates to an advertising medium, in particular an advertising medium for the presentation of goods.
  • the invention has for its object to provide an advertising medium that can be used repeatedly and can be adapted to various uses and makes it easier to attach displays and brings them to bear more effectively than was previously possible by tacking and gluing or by displays suspended from above.
  • advertising medium is to be understood broadly here and also includes partitions and end walls, as are customary for the creation and delimitation of smaller exhibition stands, meeting and consulting niches in larger rooms.
  • an advertising medium that can be assembled from individual parts and consists of at least one corner base with at least one insertion slot in the upper area and at least one attachment part.
  • the push-on part is a socket attachment which has base attachment slots in the upper region for inserting a display and / or a corner connector.
  • the base attachment has suspension slots which are arranged in the angular edge between the side faces in the case of a base attachment with side surfaces arranged approximately at right angles to one another. Wall parts can advantageously be inserted into these suspension slots with the aid of suspension lugs attached to these wall surfaces.
  • the base attachment expediently has means for attaching displays and / or corner connectors, preferably base attachment slots.
  • the displays can have a wide variety of configurations. If you only have the task of referring to special offers in a particularly striking manner, a display is sufficient, which is inserted at right angles to each other from the corner plinth or plinth, transverse to both side surfaces, thereby connecting and stabilizing and thereby practically the function of the Corner connector met with. This arrangement has the great advantage that, due to this oblique course between the two side surfaces, the display is particularly effectively moved into the buyer's field of vision.
  • the display can also be designed in such a way that it spans the space between two base attachments which are expediently located at adjacent corners of a pallet and thus spans the entire range, so that a very large advertising space is available.
  • composition of the advertising medium from individual parts with at least one corner base as a load-bearing component of an advertising medium assembled in a modular system opens up a wide range of applications, which can be adapted to the respective requirements, and a wide variety of design options based on a few standardized individual parts.
  • a very important advantage is that these individual parts can be used repeatedly and only the displays used with their reference character to the specific goods or the preferred offer are to be replaced.
  • the individual parts for the advertising medium according to the invention can be dimensioned to take account of most applications.
  • the side surfaces of the corner plinth and the plinth have a width that makes up about a quarter of the broad side of the pallet.
  • this modular system enables a visually attractive and advertising-effective rear front, for example of a whole pallet, the juxtaposition of several such wall surfaces to form a whole row of pallets, also offset from one another and the juxtaposition of pallets or rows of pallets.
  • the base attachments have hook-in slots in an expedient embodiment, into which hook-in tabs of the wall parts can be inserted.
  • These suspension slots are preferably located in the angular edge between the side surfaces when the side surfaces of the base attachments are arranged approximately at right angles to one another.
  • Four such suspension slots are preferably introduced in each angular edge, which is associated with the advantage that the suspension straps of the subsequent wall part do not meet those of the preceding wall in the case of longer chains. For this reason, the hanging tabs on the vertical edges of a wall part on the right and left are arranged in a corresponding manner offset in terms of their height.
  • the standardization of standard dimensions for the individual parts is also recommended for the height of the advertising medium, and these are dimensioned so that the corner base and base cap and the wall parts correspond to the usual stacking height of pallets and the displays attached to them are approximately at the outside height and remain clearly visible, even if the pallet is full of goods.
  • corner base and corner base attachment can also be combined into a single corner part.
  • Many of the above explanations of the base attachment apply accordingly to the corner base raised to its full height.
  • the corner base can be clamped, pegs, screws, adhesive or Velcro tape, etc. to be attached to the pallet.
  • the plastic plate is often sufficient for this stabilization. This is especially true when the plastic plate is double-walled with a cavity between the walls.
  • This version has the very special advantage that the insertion slots in the corner base or the base attachment slots are formed by this cavity between the walls of the plastic plate.
  • the most preferred material for the advertising medium is cardboard, in particular corrugated cardboard, which is laminated at least on one side and can be printed well and effectively with advertising and yet is inexpensive.
  • This material also enables a particularly advantageous embodiment of the corner plinth as a load-bearing component of the overall system, which consists in the fact that the side surfaces of the corner plinth are extended by two foldable bottom flaps, one of which is preferably double foldable and expediently with an approach in a fold angle between the side surface of the corner plinth and the double-long floor bracket slot is inserted.
  • This design of the bottom flaps has the particular advantage that the corner base is considerably strengthened in this way, on the other hand can be created with the help of Anchoring and stabilizing the bottom part of the advertising media to the floor in a simple manner.
  • the pallet with one of its corner areas is placed on the base part thus created and thus firmly holds the advertising medium.
  • the partition for exhibition stands and the like to be described later. can expediently for example a blue arrangement, a plastic, a lamp, a piece of furniture or similar on the floor of the corner base thus created. be placed on and thus fixes the partition.
  • Corrugated cardboard also enables a particularly preferred embodiment of the upper region of the side surface of the corner base, which consists in the latter being extended upwards by a folding tab which has an insertion projection which is inserted in a corresponding corner base insertion slot on the base sides.
  • the upper part of the corner base is reinforced at the point where it is particularly stressed by inserting the base attachment.
  • the envelope flap expediently has an additional, fold-out locking piece, which is inserted through a locking slot in the base attachment insertion flap and through an additional locking opening in the base sides of the base part and then bent over to lock the base attachment and envelope flap with the corner base.
  • the insertion slot for the base attachment is made in the folding zone. In another embodiment, however, this insertion slot can be applied to the outside of the side surface of the corner base, for example in an insertion pocket, as is also molded on when it is made of rigid plastic.
  • vertically arranged slots are made in the side surfaces or the wall parts, which enable the hanging of prospectus containers from which the customer or prospective customer prospectuses, price lists or instructions for use, etc. can see.
  • a further advantageous embodiment of the invention therefore provides to extend the corner base or the corner part comprising the corner base and base attachment by means of a corner extension piece, a connector effecting the connection of the corner base or base attachment and the corner extension piece.
  • a connector effecting the connection of the corner base or base attachment and the corner extension piece.
  • corresponding connecting means are provided between these additional parts, such as the slots in the individual parts which are described in more detail in the drawings and are coordinated with one another.
  • the connector creates both the connection to the base attachment underneath and acts as a stabilizing corner connection between the base attachment and the wall part, on the other hand the connection creates the connection to the corner extension piece and gives it stability.
  • This corner extension piece is then used to attach a display in the desired higher height.
  • a preferred and effective variant for fastening a display made of double-walled material that extends across the width of a pallet is to slide the display from both sides onto the corresponding side parts of the corner extension piece and to additionally stabilize the entire advertising medium assembled from individual parts by means of an attached corner connector .
  • the range of variation due to the assembly of the advertising medium from preferably standardized individual parts is very large, although combinations of different materials such as corrugated cardboard and rigid plastic are of course also expedient, for example such that the corner plinths and base attachments are made of rigid plastic with a very long service life and displays, connectors , Corner extension parts and wall parts are made of corrugated cardboard, because you can get these parts at certain intervals
  • the advertising medium is particularly suitable for the presentation of goods stacked on pallets, particularly because it has a wide range of variations in terms of compilation.
  • the modular and plug-in system promotes the intended use in particular because it enables the advertising medium and in particular the associated displays to be easily adapted to local conditions such as available installation space, the course of the flow of buyers and their direction of view and the goods to be offered.
  • suitable means for connection to the other parts are provided in the lower area, such as the preferred display slots or the appropriate ones Means mentioned in the previous paragraph such as Velcro and. ⁇ .
  • the advertising medium is suitable as a partition for delimiting meeting corners in open-plan offices and at trade fairs.
  • even smaller exhibition stands can be designed with simple and easily transportable means, set up and dismantled quickly and easily and used again at any time.
  • a particularly preferred variant of the invention consists in that at least one of the corner bases is designed as a chute base and, in an expedient further embodiment of this advantageous embodiment of this chute base, is connected to a wall part via a base attachment, which is preferably designed as a perforated plate, and an angled side surface on this wall part is formed and this is stabilized in its position by corner connectors.
  • a corner base is sufficient, which can also serve as a base for the presentation of goods or serves as a base for a chute.
  • the function of the other corner base is fulfilled by the lower corner connector.
  • the corner base 1 is formed by the base sides 22, 23, on which a short bottom flap 14 and a long bottom flap 15 are formed, which are folded inwards in the manner indicated by arrows in FIGS. 11 and VIII and result in the bottom 30 .
  • the long bottom flap 15 has a shoulder 16 which is inserted through the bottom flap slot 17 in the folded edge between the base side 23 and bottom flap 15.
  • the base sides 22, 23 are extended upwards by foldable flaps 24 which are folded inwards and inserted with their insertion lugs 25 into the corner base insertion slots 20 located in the upper region of the base sides 22, 23.
  • the base cap 5 with the side surfaces 9, 10 is indicated above the corner base 1, which have base cap insertion tabs 26 which are inserted into the base cap insertion slots 13.
  • the corner base 1 consists of a molded part made of rigid plastic, on the base sides 22, 23 of which there are insert pockets 27.
  • a display 6 in the form of an angularly folded Christmas tree is inserted directly into the corner base 1, which is pushed with its bottom 30 under the pallet 29 in the corner region of a pallet 29 and is held by its weight.
  • Fig. VII shows the corner base 1 and the base cap 5 with attached display 6 in connection with a pallet 29.
  • the side surfaces 9, 10 of the base cap 5 have longitudinal surface slots 21 for hanging a container, not shown, for brochures and the like.
  • the display 6 extends over the entire width of the two base attachments 5 and the width of the pallet 29.
  • Fig. VIII shows the following special features of the design of the corner base 1:
  • the envelope flap 24 has an additional locking piece 33, the front part of which is passed through the locking slot 37 in the base cap insertion flap 26 and then through the locking opening 34 and finally bent over, so that with the Locking piece 33, both the envelope flap 24 and the base cap 5 are firmly locked.
  • the base cap 5 of FIG. VIII has at its upper end base cap slots 31, which are used to attach the display 6, which is double-walled in this case and thus has a very plastic effect.
  • display slots 32 are arranged at such a distance from one another both in the front wall and in the rear wall that they enable insertion into the base attachment slots 31.
  • Fig. IX two corner bases 1 are pushed in at the two rear corners of the pallet 29 and held by the pallet 29.
  • the base lugs 5 serve to put on a folded display 6, which spans the distance between the base attachments 5 and spans the side surfaces 9, 10 at an angle of 45 °, so that the advertising attached to the display 6 is independent of the run direction of the buyer always remains obvious.
  • Fig. X shows base attachments 5, which have slots 2 in the folded edges of the side surfaces 9, 10, in which 12 wall parts 11 are suspended via hanging tabs, so that there is a closed rear wall from the height of the corner base 1.
  • the base attachments 5 have base attachment slots 31, the display 6, display slots 32, the corner connector 7 corner connector slots 36 and the wall part 11 wall part slots 35, all of which are arranged in such a way that the display 6 and corner connector 7 insert into the corresponding slots of the base attachment 5 and wall part 11 let and in addition to this supporting function also fulfill the stabilization of the entire advertising medium.
  • the training according to Fig. XI has the additional special feature that the plug-in advertising medium can be extended beyond the usual height. This is always desirable when goods are stacked high and the view is restricted.
  • the connector 40 with its connector slots 41 serves to act as a corner connector opposite the side surfaces 9, 10.
  • the upward-facing connector slots 41 enable the corner extension piece 3 to be plugged on, which has extension piece slots 38 for this purpose.
  • the upper extension piece slots 38 enable a corner connector 7 to be plugged on.
  • the display 6 has the special feature of being double-walled with a cavity between the walls and being open on the side. This allows the display to be pushed onto the corner extension piece 3. If the display slots 32 are arranged correctly, they match the extension piece slots 38, so that the corner connector 7 not only stabilizes the corner extension piece 3 in this case, but also serves to fix the display 6 on one wing of the corner extension piece 3.
  • Fig. XII is a relatively simple embodiment of the advertising medium as a partition at trade fairs, offices and the like.
  • the table shown and the green plants serve to fix the floor 30 and thus stabilize the partition.
  • the wall parts 11 are connected to the base attachments 5 in that locking flaps 39 are punched out of the wall part 11 and folded over.
  • pluggable corner connectors 7 are used again to connect and stabilize the partition.
  • the corner base 1 extends over the entire height of the partition, corner base 1 and base cap 5 are thus one piece.
  • the wall parts 11 are again hooked in with suspension brackets 12 in suspension slots 2 of the corner base 1, the suspension brackets 12 of the wall plate 11 being offset to the right and left of one another and there are four suspension slots 2 each over the height of the corner base 1, so that during assembly of the advertising medium designed as a dividing wall there is no mutual hindrance of the hanging tabs 12 of adjacent wall parts 11.
  • FIGS. XIV to XVII with examples of arrangements of several pallets 29 provided with advertising media speak for themselves and for the versatile design range that this advertising media assembled from individual elements offers for product presentation, so that details need only be briefly discussed.
  • two pallets 29 are placed with their broad sides against one another, and two corner bases 1, two base attachments 5, two displays 6 and two wall parts 11 are sufficient for an attractive presentation of goods stacked on the pallets 29.
  • the two pallets 29 are optically separated from one another by the wall parts 11 and, if necessary, different articles can be stacked on them without these mutually influencing the appearance.
  • the displays 6 are slanted so that there are angles of 45 ° or 135 ° to the wide and narrow sides of the pallets 29, the displays 6 are therefore always an eye-catcher and can also be printed differently on both sides. Different goods can thus be offered on each pallet 29.
  • the arrangement of the pallets 29 and the advertising medium provided with them according to FIG. XV gives a very versatile and relaxed presentation of goods in that two pallets 29 with their broad sides and two pallets 29 with their long sides are juxtaposed.
  • This arrangement is particularly suitable in rooms with a lot of space for eye-catching highlighting of special offers and invites you to walk around this tower-like arrangement.
  • XVI is particularly suitable for placing pallets 29 along a wall.
  • Two inclined displays 6 at both ends of the alignment of the pallets 29 serve to promote the goods stacked on the pallets 29 and to connect the side surfaces chen 9, 10 and stabilization of the advertising medium overall.
  • the wall parts 11 are connected to one another by hanging slots, not shown, in the corner attachments 5 and hanging tabs 12 on the wall parts 11.
  • XVIII differs from the previously described embodiments in that only a corner base 1 is present.
  • This is designed as a chute base, so it has a box shape and can serve in the embodiment shown directly for receiving and presenting goods or as a stand for a chute, not shown.
  • This training has the advantage that the goods stored in the chute are presented at reach height.
  • the chute base is closed at the top, for example, with an additional cover flap which corresponds to the bottom surface of the chute base and serves as a support surface for the chute.
  • the base cap 5 is folded with its side surfaces 9 and 10 so that, in contrast to the previous examples, the open angle of 90 ° points outwards.
  • a perforated wall is suspended as a wall part 11 by means of the suspension brackets 12, which extends almost to the floor.
  • the other side of the wall part 11 designed as a perforated wall has a perforated plate side surface 19 which is also angled approximately at a right angle and is stabilized in this position at the top and bottom by corner connectors 7.
  • the lower corner connector 7 also fulfills the function of the otherwise usual second corner base.
  • the display 6 is inserted in the usual way via its display slots 32 into the partial wall slot 35 and one of the base attachment slots 31 of the side surface 9.
  • the base cap 5 is in turn connected to the corner base 1 designed as a bulk base, in turn via base cap insert tabs 26 by inserting it into the insertion slots 13 with the corner base 1.
  • the insertion slots 13 are located in the chute (not shown here).

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Wood Science & Technology (AREA)
  • Pallets (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
EP91113785A 1990-08-17 1991-08-16 Support de publicité Withdrawn EP0473996A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
DE9011915U 1990-08-17
DE9011915U DE9011915U1 (de) 1990-08-17 1990-08-17 Ecksockel zur Aufnahme von Aufsteck-Displays
DE4110183 1991-03-28
DE19914110183 DE4110183A1 (de) 1990-08-17 1991-03-28 Werbetraeger

Publications (1)

Publication Number Publication Date
EP0473996A1 true EP0473996A1 (fr) 1992-03-11

Family

ID=25902336

Family Applications (1)

Application Number Title Priority Date Filing Date
EP91113785A Withdrawn EP0473996A1 (fr) 1990-08-17 1991-08-16 Support de publicité

Country Status (2)

Country Link
EP (1) EP0473996A1 (fr)
DE (1) DE4110183A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU681644B2 (en) * 1993-06-18 1997-09-04 Adval Australia Pty. Ltd. A display system
EP1016361A2 (fr) * 1998-12-28 2000-07-05 Kölner Verbund Vertrieb Kölscher Bierspezialitäten GmbH & Co.KG Système pour le placement de palettes
FR2852502A1 (fr) * 2003-03-19 2004-09-24 Media 6 Gestion Element structurel pour presentoir et presentoir mettant en oeuvre de tels elements
DE202016102426U1 (de) * 2016-05-06 2017-08-10 Knappe & Lehbrink Promotion Gmbh Schildträger zur Befestigung an einem Warengebinde

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2005100503A4 (en) * 2005-02-01 2005-07-21 Adline Group Pty Limited Multi-functional System

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4302897A (en) * 1980-03-07 1981-12-01 Deckys Jonas E Modular display system
US4372086A (en) * 1981-04-06 1983-02-08 Admore, Inc. Display
DE3306767A1 (de) * 1982-03-03 1983-09-15 MP Design HB, 16306 Spånga Ausstellungsschirm
DE3941112A1 (de) * 1989-02-11 1990-08-16 Eichler N Commerce Display Verkaufsaufsteller

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DE7246149U (de) * 1973-07-19 Meier P Bdukastenstecksatz
DE7738773U1 (de) * 1978-04-20 Dietzig, Guenter, 6070 Langen Reklamevorrichtung
DE1561598A1 (de) * 1967-08-19 1970-06-18 Bernd Rohrbach Tafelstecksystem
DE1812442B2 (de) * 1968-12-03 1976-02-05 Ausscheidung in: 18 17 961 Designa GmbH, Chur (Schweiz) Blockplakatanordnung
DE1949224A1 (de) * 1969-09-30 1971-04-01 Helmut Rollfink Plakattafel-Baukastenprogramm aus Kunststoff
DE6942303U (de) * 1969-10-30 1970-03-12 Hoehn Karl Aufstellplakat.
DE2540667A1 (de) * 1975-09-12 1977-03-17 Sd Systems Ltd Gestell
AT361339B (de) * 1975-10-21 1981-03-10 Hoehn Gmbh K Plakatsaeule
US4030219A (en) * 1976-06-01 1977-06-21 Package Exhibit Programs, Inc. Portable display apparatus
DE8714581U1 (de) * 1987-11-02 1987-12-17 Nitor Kommunikationstechnik GmbH, 2000 Hamburg Aus Steckteilen zusammensetzbare Demonstrationstafel
DE9011360U1 (de) * 1990-08-03 1990-10-31 Bildpack Verpackungen und Displays GmbH, 3012 Langenhagen Standfuß für dreidimensionale Werbeträger

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4302897A (en) * 1980-03-07 1981-12-01 Deckys Jonas E Modular display system
US4372086A (en) * 1981-04-06 1983-02-08 Admore, Inc. Display
DE3306767A1 (de) * 1982-03-03 1983-09-15 MP Design HB, 16306 Spånga Ausstellungsschirm
DE3941112A1 (de) * 1989-02-11 1990-08-16 Eichler N Commerce Display Verkaufsaufsteller

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU681644B2 (en) * 1993-06-18 1997-09-04 Adval Australia Pty. Ltd. A display system
EP1016361A2 (fr) * 1998-12-28 2000-07-05 Kölner Verbund Vertrieb Kölscher Bierspezialitäten GmbH & Co.KG Système pour le placement de palettes
EP1016361A3 (fr) * 1998-12-28 2001-04-11 Kölner Verbund Vertrieb Kölscher Bierspezialitäten GmbH & Co.KG Système pour le placement de palettes
FR2852502A1 (fr) * 2003-03-19 2004-09-24 Media 6 Gestion Element structurel pour presentoir et presentoir mettant en oeuvre de tels elements
DE202016102426U1 (de) * 2016-05-06 2017-08-10 Knappe & Lehbrink Promotion Gmbh Schildträger zur Befestigung an einem Warengebinde

Also Published As

Publication number Publication date
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