EP0473996A1 - Advertising support - Google Patents

Abstract

The advertising support can be assembled from individual parts (1, 3, 5, 6, 7, 11, 40) and consists at least of a corner base (1) with an insertion slot (13) in the upper region and plug-in parts (5, 6, 7, 11, 40). <IMAGE>

Description

The invention relates to an advertising medium, in particular an advertising medium for the presentation of goods.

For the presentation of goods, usually together with sales displays, a considerable effort is made, in particular because this presentation is intended to have a large advertising effect, attract customers and the advantages of the goods in terms of quality, price and the like. should be pointed out. For example, elaborate cardboard boxes adapted to the respective product are provided for this purpose, which either take up the goods themselves or, in the case of large containers, as they are often stacked on pallets, are arranged behind or around the pallet. Displays, also known as top signs in the advertising language, are usually attached to these presentation boxes or hung from the ceiling over the pallet in order to highlight special features such as price reductions, properties of the goods, etc. to draw attention.

These previously known means of presenting goods, for which the term advertising medium is used below, have a number of disadvantages. Since they have to be effective and appealing, they are usually printed in a costly manner, even in places that are covered by the goods, and are therefore expensive to manufacture. The much bigger problem is that they can usually only be used once for a very specific presentation and then have to be thrown away. Many sales outlets have already begun to require the supplier of the goods to transport these often bulky advertising media away. Valuable raw materials are wasted, the environment and landfills are polluted and considerable transport capacity is used. Another disadvantage is that displays on which special offers, etc. be pointed out, are difficult to see and are eye-catching. It helps to hang displays from the ceiling. This is associated with considerable effort and usually cannot be accomplished without a ladder. Another disadvantage is that it is often forgotten to hang up or replace the display after the goods sold under special conditions have been sold, so that complaints occur and the goods are priced higher by the buyer at the price of the special offer.

There is therefore an urgent need for an advertising medium that does not have these disadvantages. The invention has for its object to provide an advertising medium that can be used repeatedly and can be adapted to various uses and makes it easier to attach displays and brings them to bear more effectively than was previously possible by tacking and gluing or by displays suspended from above.

The term advertising medium is to be understood broadly here and also includes partitions and end walls, as are customary for the creation and delimitation of smaller exhibition stands, meeting and consulting niches in larger rooms.

The task outlined above is solved by an advertising medium that can be assembled from individual parts and consists of at least one corner base with at least one insertion slot in the upper area and at least one attachment part. Preferably, the push-on part is a socket attachment which has base attachment slots in the upper region for inserting a display and / or a corner connector.

In a further advantageous embodiment of the invention, the base attachment has suspension slots which are arranged in the angular edge between the side faces in the case of a base attachment with side surfaces arranged approximately at right angles to one another. Wall parts can advantageously be inserted into these suspension slots with the aid of suspension lugs attached to these wall surfaces.

In its upper region, the base attachment expediently has means for attaching displays and / or corner connectors, preferably base attachment slots. The displays, as will be explained in more detail later with reference to the drawings, can have a wide variety of configurations. If you only have the task of referring to special offers in a particularly striking manner, a display is sufficient, which is inserted at right angles to each other from the corner plinth or plinth, transverse to both side surfaces, thereby connecting and stabilizing and thereby practically the function of the Corner connector met with. This arrangement has the great advantage that, due to this oblique course between the two side surfaces, the display is particularly effectively moved into the buyer's field of vision.

In another advantageous embodiment, the display can also be designed in such a way that it spans the space between two base attachments which are expediently located at adjacent corners of a pallet and thus spans the entire range, so that a very large advertising space is available.

The composition of the advertising medium from individual parts with at least one corner base as a load-bearing component of an advertising medium assembled in a modular system opens up a wide range of applications, which can be adapted to the respective requirements, and a wide variety of design options based on a few standardized individual parts. A very important advantage is that these individual parts can be used repeatedly and only the displays used with their reference character to the specific goods or the preferred offer are to be replaced.

This repeated usability enables, for example, a user to replace the individual parts with permanent information such as company name, general advertising slogans and the like. to be provided, which remain valid at all times, and to create a company image and only replace the displays. Above all, the reusability is associated with a great saving effect in terms of material, packaging disposal and environmental pollution.

It is also advantageous that the individual parts for the advertising medium according to the invention can be dimensioned to take account of most applications. For example, the side surfaces of the corner plinth and the plinth have a width that makes up about a quarter of the broad side of the pallet. On the one hand, this gives the corner plinth and the plinth attachment sufficient stability, but it also has the advantage that, for example with half-pallets, which are often used for smaller quantities of goods, no rear wall is required at all, but is instead formed by one side surface of the corner base and the plinth attachment.

On the other hand, by inserting wall parts between two corner plinths and plinth attachments, this modular system enables a visually attractive and advertising-effective rear front, for example of a whole pallet, the juxtaposition of several such wall surfaces to form a whole row of pallets, also offset from one another and the juxtaposition of pallets or rows of pallets.

For this purpose, the base attachments have hook-in slots in an expedient embodiment, into which hook-in tabs of the wall parts can be inserted. These suspension slots are preferably located in the angular edge between the side surfaces when the side surfaces of the base attachments are arranged approximately at right angles to one another. Four such suspension slots are preferably introduced in each angular edge, which is associated with the advantage that the suspension straps of the subsequent wall part do not meet those of the preceding wall in the case of longer chains. For this reason, the hanging tabs on the vertical edges of a wall part on the right and left are arranged in a corresponding manner offset in terms of their height.

The standardization of standard dimensions for the individual parts is also recommended for the height of the advertising medium, and these are dimensioned so that the corner base and base cap and the wall parts correspond to the usual stacking height of pallets and the displays attached to them are approximately at the outside height and remain clearly visible, even if the pallet is full of goods.

It falls under the invention that corner base and corner base attachment can also be combined into a single corner part. Many of the above explanations of the base attachment apply accordingly to the corner base raised to its full height. However, preference is given to the separate embodiment in corner plinth and corner plinth attachment, if only because the individual parts can be kept in a reasonable size. For this reason, it is also expedient to make the wall parts foldable for the rear wall, so that only half the height dimension results for the delivery.

In order to give the advertising medium sufficient stability, it can expediently be fastened to the pallet, and in the simplest case the corner base can be clamped, pegs, screws, adhesive or Velcro tape, etc. to be attached to the pallet.

If the advertising medium is designed appropriately with corner plinths, corner plinth attachments and wall parts made of rigid plastic plates, the plastic plate is often sufficient for this stabilization. This is especially true when the plastic plate is double-walled with a cavity between the walls. This version has the very special advantage that the insertion slots in the corner base or the base attachment slots are formed by this cavity between the walls of the plastic plate. When plastic is used as the material for the individual parts, on the one hand because of its stability and on the other hand because of its foldability, a material that is similar in cross-section to corrugated cardboard has proven successful.

However, the most preferred material for the advertising medium is cardboard, in particular corrugated cardboard, which is laminated at least on one side and can be printed well and effectively with advertising and yet is inexpensive. This material also enables a particularly advantageous embodiment of the corner plinth as a load-bearing component of the overall system, which consists in the fact that the side surfaces of the corner plinth are extended by two foldable bottom flaps, one of which is preferably double foldable and expediently with an approach in a fold angle between the side surface of the corner plinth and the double-long floor bracket slot is inserted.

This design of the bottom flaps has the particular advantage that the corner base is considerably strengthened in this way, on the other hand can be created with the help of Anchoring and stabilizing the bottom part of the advertising media to the floor in a simple manner. In the main area of application, the pallet with one of its corner areas is placed on the base part thus created and thus firmly holds the advertising medium. In the application example of the partition for exhibition stands and the like to be described later. can expediently for example a blue arrangement, a plastic, a lamp, a piece of furniture or similar on the floor of the corner base thus created. be placed on and thus fixes the partition.

Corrugated cardboard also enables a particularly preferred embodiment of the upper region of the side surface of the corner base, which consists in the latter being extended upwards by a folding tab which has an insertion projection which is inserted in a corresponding corner base insertion slot on the base sides.

By folding these folding tabs, the upper part of the corner base is reinforced at the point where it is particularly stressed by inserting the base attachment.

The envelope flap expediently has an additional, fold-out locking piece, which is inserted through a locking slot in the base attachment insertion flap and through an additional locking opening in the base sides of the base part and then bent over to lock the base attachment and envelope flap with the corner base.

The insertion slot for the base attachment is made in the folding zone. In another embodiment, however, this insertion slot can be applied to the outside of the side surface of the corner base, for example in an insertion pocket, as is also molded on when it is made of rigid plastic.

Expediently, vertically arranged slots are made in the side surfaces or the wall parts, which enable the hanging of prospectus containers from which the customer or prospective customer prospectuses, price lists or instructions for use, etc. can see.

Especially in large sales halls such as supermarkets, hardware stores, there is a desire to highlight such displays even higher, i.e. well above eye level, in order to make goods and special offers visible from a distance by such high-arranged displays and to prevent shelves and the like from the view of the display is obscured.

A further advantageous embodiment of the invention therefore provides to extend the corner base or the corner part comprising the corner base and base attachment by means of a corner extension piece, a connector effecting the connection of the corner base or base attachment and the corner extension piece. In this case too, corresponding connecting means are provided between these additional parts, such as the slots in the individual parts which are described in more detail in the drawings and are coordinated with one another. The connector creates both the connection to the base attachment underneath and acts as a stabilizing corner connection between the base attachment and the wall part, on the other hand the connection creates the connection to the corner extension piece and gives it stability. This corner extension piece is then used to attach a display in the desired higher height. A preferred and effective variant for fastening a display made of double-walled material that extends across the width of a pallet is to slide the display from both sides onto the corresponding side parts of the corner extension piece and to additionally stabilize the entire advertising medium assembled from individual parts by means of an attached corner connector .

In general, the range of variation due to the assembly of the advertising medium from preferably standardized individual parts is very large, although combinations of different materials such as corrugated cardboard and rigid plastic are of course also expedient, for example such that the corner plinths and base attachments are made of rigid plastic with a very long service life and displays, connectors , Corner extension parts and wall parts are made of corrugated cardboard, because you can get these parts at certain intervals

Wants to change the appearance and the imprint and therefore does not require as long a service life as is provided by rigid plastic.

An equally large range of variation also arises with regard to the connecting means of the individual parts to one another. Instead of the slits shown in the drawings, adhesive fasteners and Velcro fasteners have proven to be suitable and expedient as equivalent means, especially with plastic as a material, also snap fasteners.

All of these options have in common that they enable rapid assembly and disassembly from small, handy parts and do not have to be thrown away or transported away after the completion of a certain action, but rather disassemble into individual parts and thus save space and - possibly up to the displays - can be used again in the next action.

As already stated, the advertising medium is particularly suitable for the presentation of goods stacked on pallets, particularly because it has a wide range of variations in terms of compilation. The modular and plug-in system promotes the intended use in particular because it enables the advertising medium and in particular the associated displays to be easily adapted to local conditions such as available installation space, the course of the flow of buyers and their direction of view and the goods to be offered.

On the display, which is an integral part of the advertising medium assembled from individual parts and the other parts of which are intended for inclusion and display, suitable means for connection to the other parts are provided in the lower area, such as the preferred display slots or the appropriate ones Means mentioned in the previous paragraph such as Velcro and. Ä.

In a corresponding manner, the advertising medium is suitable as a partition for delimiting meeting corners in open-plan offices and at trade fairs. As a result, even smaller exhibition stands can be designed with simple and easily transportable means, set up and dismantled quickly and easily and used again at any time.

A particularly preferred variant of the invention consists in that at least one of the corner bases is designed as a chute base and, in an expedient further embodiment of this advantageous embodiment of this chute base, is connected to a wall part via a base attachment, which is preferably designed as a perforated plate, and an angled side surface on this wall part is formed and this is stabilized in its position by corner connectors. In this advantageous embodiment, a corner base is sufficient, which can also serve as a base for the presentation of goods or serves as a base for a chute. In this case, the function of the other corner base is fulfilled by the lower corner connector. This results in a particularly uncomplicated design of the advertising medium, with which small parts such as assessoirs for bathing facilities such as soap dishes, towel rings, hooks etc. are preferred on the perforated wall on the back. have it attached. The chute advantageously enables the presentation of goods otherwise presented on shelves such as gloves, candy bags, tools, etc.

With this preferred development, the system according to the invention for optimal presentation and accommodation of the goods itself is used far beyond the function as an advertising medium.

• Fig. I bis 111 zeigt die Ausbildung und das Zusammenfalten des Ecksokkels,
• Fig. IV und V zeigt die Ausbildung des Ecksockels aus Kunststoff,
• Fig. VI zeigt den Ecksockel mit einem einfachen Aufsteck-Display in Verbindung mit einer Palette in Vorderansicht,
• Fig. VII zeigt den Ecksockel in Verbindung mit einem Sockelaufsatz und aufgesetztem Display in Verbindung mit einer Palette in Vorderansicht,
• Fig. VIII zeigt eine Variante des Ecksockels und in Explosionsdarstellung Palette und Ecksockel, Sockelaufsatz und aufsteckbarem Display,
• Fig. IX zeigt zwei Ecksockel in Verbindung mit zwei Sockelaufsätzen und einem zwischen beiden Sockelaufsätzen aufgesteckten Display in Verbindung mit einer Palette in Vorderansicht,
• Fig. X zeigt in Explosionsdarstellung zwei Ecksockel in Verbindung mit einer Palette mit zwei Sokkelaufsätzen, einem dazwischen eingehängten Wandteil und auf einen der Sockelaufsätze aufsteckbarem Display und auf den anderen Sockelaufsatz aufsteckbaren Eckverbinder,
• Fig. XI zeigt eine ähnliche Ausführungsform wie Fig.X, wobei die Ecksockel durch Verlängerungsteile nach oben verlängert sind, sodaß das Display bei hoher Palettenladung trotzdem gut sichtbar ist.
• Fig. XII zeigt den Werbeträger in der Ausführungsform einer Trennwand,die von fünf Ecksockeln, fünf Sockelaufsätzen und 3 dazwischen angeordneten Wandteilen gebildet wird,
• Fig. XIII eine der Fig. XII entsprechende Ausführungsform, bei der die Ecksockel sich über die gesamte Höhe erstrecken, Die Fig. XIV bis XVII zeigen in perspektivischer Darstellung und in Draufsicht unterschiedliche Kombinationsmöglichkeiten von mehreren, mit Werbeträgern versehenen Paletten und zwar
• Fig. XIV zwei gegeneinander gestellte Paletten mit zwei Ecksockeln, zwei Sockelaufsätzen, zwei Wandteilen und zwei aufgesteckten Displays,
• Fig. XV vier so gegeneinander gestellte Paletten, daß zwei mit ihren Schmalseiten und zwei mit ihren Längsseiten aneinanderstoßen,
• Fig. XVI drei nebeneinander angeordnete Paletten mit vier Ecksokkeln, vier Sockelaufsätzen, drei Wandteilen und zwei aufgesteckten Displays,
• Fig. XVII drei derart aneinandergestellte Paletten, daß sich ein ZickZack-förmiger Verlauf der Werbeträger ergibt, aus 5 Ecksockeln, fünf Sockelaufsätzen, acht Wandteilen und drei aufgesteckten Displays,
• Fig. XVIII zeigt eine Ausführungsform, bei der nur ein Ecksockel vorhanden und als Schüttensockel ausgebildet ist, das Wandteil fast bis zum Boden reicht und auf der anderen Seite des Wandteils lediglich ein Eckverbinder die Funktion des sonst vorhandenen zweiten Ecksokkels übernimmt.

The invention is explained in more detail below with the aid of drawings, which represent preferred embodiments, but do not restrict the invention to the embodiments shown. In all examples - with the exception of FIGS. IV and V - the material is a corrugated cardboard with a thickness of 3 mm, which is laminated on both sides with paper as the top layer.

• I to 111 shows the formation and folding of the corner base,
• IV and V shows the formation of the corner base made of plastic,
• VI shows the corner base with a simple plug-on display in connection with a pallet in front view,
• VII shows the corner base in connection with a base attachment and attached display in connection with a pallet in front view,
• VIII shows a variant of the corner base and in an exploded view the pallet and corner base, base attachment and plug-on display,
• IX shows two corner bases in connection with two base attachments and a display plugged between the two base attachments in connection with a pallet in front view,
• X shows an exploded view of two corner bases in connection with a pallet with two socket attachments, a wall part suspended between them and a display that can be plugged onto one of the base attachments and corner connectors that can be attached onto the other base attachment,
• Fig. XI shows a similar embodiment as Fig.X, wherein the corner base is extended by extension parts upwards, so that the display is still clearly visible with a high pallet load.
• XII shows the advertising medium in the embodiment of a partition, which is formed by five corner bases, five base attachments and 3 wall parts arranged in between,
• Fig. XIII an embodiment corresponding to Fig. XII, in which the corner bases extend over the entire height, Figs. XIV to XVII show different perspectives and top views Combination options of several pallets provided with advertising media
• XIV two pallets placed against each other with two corner bases, two base attachments, two wall parts and two attached displays,
• XV four pallets placed against each other in such a way that two abut with their narrow sides and two with their long sides,
• XVI three pallets arranged next to one another with four corner bases, four base attachments, three wall parts and two attached displays,
• XVII three pallets arranged in such a way that a zigzag-shaped course of the advertising medium results from 5 corner bases, five base attachments, eight wall parts and three attached displays,
• Fig. XVIII shows an embodiment in which only one corner base is present and is designed as a pouring base, the wall part extends almost to the floor and on the other side of the wall part only a corner connector takes over the function of the otherwise existing second corner base.

Insofar as parts have the same function in the illustrated embodiments, they have the same reference number, even if they are configured differently in the individual figures. The following description also applies to all figures.

The individual figures are only commented on to the extent that these special features go beyond what is generally valid.

The corner base 1 is formed by the base sides 22, 23, on which a short bottom flap 14 and a long bottom flap 15 are formed, which are folded inwards in the manner indicated by arrows in FIGS. 11 and VIII and result in the bottom 30 .

The long bottom flap 15 has a shoulder 16 which is inserted through the bottom flap slot 17 in the folded edge between the base side 23 and bottom flap 15. The base sides 22, 23 are extended upwards by foldable flaps 24 which are folded inwards and inserted with their insertion lugs 25 into the corner base insertion slots 20 located in the upper region of the base sides 22, 23. 111, the base cap 5 with the side surfaces 9, 10 is indicated above the corner base 1, which have base cap insertion tabs 26 which are inserted into the base cap insertion slots 13.

IV and V, the corner base 1 consists of a molded part made of rigid plastic, on the base sides 22, 23 of which there are insert pockets 27.

In Fig. VI, a display 6 in the form of an angularly folded Christmas tree is inserted directly into the corner base 1, which is pushed with its bottom 30 under the pallet 29 in the corner region of a pallet 29 and is held by its weight.

Fig. VII shows the corner base 1 and the base cap 5 with attached display 6 in connection with a pallet 29. The side surfaces 9, 10 of the base cap 5 have longitudinal surface slots 21 for hanging a container, not shown, for brochures and the like.

In FIG. VIII, the display 6 extends over the entire width of the two base attachments 5 and the width of the pallet 29.

Fig. VIII shows the following special features of the design of the corner base 1: The envelope flap 24 has an additional locking piece 33, the front part of which is passed through the locking slot 37 in the base cap insertion flap 26 and then through the locking opening 34 and finally bent over, so that with the Locking piece 33, both the envelope flap 24 and the base cap 5 are firmly locked.

The base cap 5 of FIG. VIII has at its upper end base cap slots 31, which are used to attach the display 6, which is double-walled in this case and thus has a very plastic effect. In the display 6, display slots 32 are arranged at such a distance from one another both in the front wall and in the rear wall that they enable insertion into the base attachment slots 31.

This results in a very secure attachment of the display 6, which in this case also takes on the function of the corner connector for connecting the side walls 9, 10 of the base attachment 5.

In Fig. IX, two corner bases 1 are pushed in at the two rear corners of the pallet 29 and held by the pallet 29. The base lugs 5 serve to put on a folded display 6, which spans the distance between the base attachments 5 and spans the side surfaces 9, 10 at an angle of 45 °, so that the advertising attached to the display 6 is independent of the run direction of the buyer always remains obvious.

Fig. X shows base attachments 5, which have slots 2 in the folded edges of the side surfaces 9, 10, in which 12 wall parts 11 are suspended via hanging tabs, so that there is a closed rear wall from the height of the corner base 1. The base attachments 5 have base attachment slots 31, the display 6, display slots 32, the corner connector 7 corner connector slots 36 and the wall part 11 wall part slots 35, all of which are arranged in such a way that the display 6 and corner connector 7 insert into the corresponding slots of the base attachment 5 and wall part 11 let and in addition to this supporting function also fulfill the stabilization of the entire advertising medium.

The training according to Fig. XI has the additional special feature that the plug-in advertising medium can be extended beyond the usual height. This is always desirable when goods are stacked high and the view is restricted. In this case, the connector 40 with its connector slots 41 serves to act as a corner connector opposite the side surfaces 9, 10. The upward-facing connector slots 41, on the other hand, enable the corner extension piece 3 to be plugged on, which has extension piece slots 38 for this purpose. The upper extension piece slots 38 enable a corner connector 7 to be plugged on. In this example, the display 6 has the special feature of being double-walled with a cavity between the walls and being open on the side. This allows the display to be pushed onto the corner extension piece 3. If the display slots 32 are arranged correctly, they match the extension piece slots 38, so that the corner connector 7 not only stabilizes the corner extension piece 3 in this case, but also serves to fix the display 6 on one wing of the corner extension piece 3.

Fig. XII is a relatively simple embodiment of the advertising medium as a partition at trade fairs, offices and the like. The table shown and the green plants serve to fix the floor 30 and thus stabilize the partition. In this example, the wall parts 11 are connected to the base attachments 5 in that locking flaps 39 are punched out of the wall part 11 and folded over.

In the advertising medium according to FIG. XIII, pluggable corner connectors 7 are used again to connect and stabilize the partition. In this example, the corner base 1 extends over the entire height of the partition, corner base 1 and base cap 5 are thus one piece. In this example, the wall parts 11 are again hooked in with suspension brackets 12 in suspension slots 2 of the corner base 1, the suspension brackets 12 of the wall plate 11 being offset to the right and left of one another and there are four suspension slots 2 each over the height of the corner base 1, so that during assembly of the advertising medium designed as a dividing wall there is no mutual hindrance of the hanging tabs 12 of adjacent wall parts 11.

FIGS. XIV to XVII with examples of arrangements of several pallets 29 provided with advertising media speak for themselves and for the versatile design range that this advertising media assembled from individual elements offers for product presentation, so that details need only be briefly discussed.

In the arrangement of FIG. XIV, two pallets 29 are placed with their broad sides against one another, and two corner bases 1, two base attachments 5, two displays 6 and two wall parts 11 are sufficient for an attractive presentation of goods stacked on the pallets 29. The two pallets 29 are optically separated from one another by the wall parts 11 and, if necessary, different articles can be stacked on them without these mutually influencing the appearance. The displays 6 are slanted so that there are angles of 45 ° or 135 ° to the wide and narrow sides of the pallets 29, the displays 6 are therefore always an eye-catcher and can also be printed differently on both sides. Different goods can thus be offered on each pallet 29.

The arrangement of the pallets 29 and the advertising medium provided with them according to FIG. XV gives a very versatile and relaxed presentation of goods in that two pallets 29 with their broad sides and two pallets 29 with their long sides are juxtaposed. In connection with only five corner plinths 1, which in this case are extended up to the viewing height, so that the base attachments are omitted, and four displays 6, which take over the function of the corner connection, and six wall parts 11, there are four separate presentation areas. This arrangement is particularly suitable in rooms with a lot of space for eye-catching highlighting of special offers and invites you to walk around this tower-like arrangement.

XVI is particularly suitable for placing pallets 29 along a wall. There are three pallets 29 with their narrow sides put together and four corner bases 5 pushed under corners of the four pallets 29, on which four base attachments 5 are attached. Two inclined displays 6 at both ends of the alignment of the pallets 29 serve to promote the goods stacked on the pallets 29 and to connect the side surfaces chen 9, 10 and stabilization of the advertising medium overall. The wall parts 11 are connected to one another by hanging slots, not shown, in the corner attachments 5 and hanging tabs 12 on the wall parts 11.

With the arrangement of three plates 29 according to FIG. XVII, a greatly loosened and appealing product presentation is achieved in that the pallets 29 are placed against one another in such a way that a zigzag shape of the eight wall parts 11 suspended between five base attachments 5 results. Displays 6 are plugged onto three base attachments 5.

XVIII differs from the previously described embodiments in that only a corner base 1 is present. This is designed as a chute base, so it has a box shape and can serve in the embodiment shown directly for receiving and presenting goods or as a stand for a chute, not shown. This training has the advantage that the goods stored in the chute are presented at reach height. For this purpose, which is also not shown, the chute base is closed at the top, for example, with an additional cover flap which corresponds to the bottom surface of the chute base and serves as a support surface for the chute.

The base cap 5 is folded with its side surfaces 9 and 10 so that, in contrast to the previous examples, the open angle of 90 ° points outwards. In the suspension slots 2, a perforated wall is suspended as a wall part 11 by means of the suspension brackets 12, which extends almost to the floor. The other side of the wall part 11 designed as a perforated wall has a perforated plate side surface 19 which is also angled approximately at a right angle and is stabilized in this position at the top and bottom by corner connectors 7. In this case, the lower corner connector 7 also fulfills the function of the otherwise usual second corner base.

The display 6 is inserted in the usual way via its display slots 32 into the partial wall slot 35 and one of the base attachment slots 31 of the side surface 9.

The base cap 5 is in turn connected to the corner base 1 designed as a bulk base, in turn via base cap insert tabs 26 by inserting it into the insertion slots 13 with the corner base 1. In the case of a corner base 1 designed in the form of a chute, the insertion slots 13 are located in the chute (not shown here).

Claims (20)

1. Advertising medium, in particular for product presentation, characterized in that it can be put together from individual parts and consists of at least one corner base (1) with at least one insertion slot (13) in the upper region and at least one attachment part (5, 6). 2. Advertising medium according to claim 1, characterized in that the push-on part is a base attachment (5) which has base attachment slots (31) for a display (6) and / or a corner connector (7) and / or connector (40) in the upper region . 3. Advertising medium according to one of claims 1 and 2, characterized in that the base attachment (5) and / or the corner base (1) has hanging slots (2). 4. Advertising medium according to one of claims 1 to 3, characterized in that in a base cap (5) with two side surfaces (9, 10) arranged approximately at right angles to one another, the suspension slots (2) are arranged in the angular edge between the side surfaces (9, 10) are. 5. Advertising medium according to one of claims 1 to 4, characterized in that in the hanging slots (2) wall parts (11) can be inserted by means of hanging tabs (12) attached thereto. 6. Advertising medium according to claim 5, characterized in that the hanging tabs (12) are located on the vertical edges of a wall part (11) and are offset in height. 7. Advertising medium according to one of claims 1 to 6, characterized by a corner extension piece (3) and a connector (40) for connection to the corner base (1) and / or the base attachment (5). 8. Advertising medium according to one of claims 1 to 7, characterized in that for an advertising medium which is intended for goods stacked on pallets (29), the corner base (1) can be fastened to the pallet (29). 9. Advertising medium according to one of claims 1 to 8, characterized in that the individual parts (1, 3, 5, 6, 7, 11, 40) consist of rigid plastics. 10. Advertising medium according to one of claims 1 to 7, characterized in that the individual parts (1, 3, 5, 6, 7, 11, 40) consist of cardboard, preferably corrugated cardboard. 11. Advertising medium according to one of claims 1 to 10, characterized in that the side surfaces (9, 10) of the corner base (1) by two foldable bottom flaps (14, 15) are extended. 12. Advertising medium according to claim 11, characterized in that one of the bottom flaps (14, 15) is double in length and can be folded in twice. 13. Advertising medium according to claim 11 and 12, characterized in that the end of the long bottom flaps (15) with an extension (16) in a bottom flap slot (17) can be inserted and locked. 14. Advertising medium according to one of claims 1 to 13, characterized in that the side surfaces (22, 23) of the corner base (1) are extended upward by envelope flaps (24) which have an insertion projection (25). 15. Advertising medium according to claim 1 to 14, characterized in that the base attachment (5) and / or the wall surfaces (11) have surface longitudinal slots (21) for hanging prospectus containers. 16. Advertising medium according to one of claims 1 to 15, characterized by a display (6) which in the lower region has means for connection to the corner base (1) and / or the base attachment (5) and / or the connector (40). 17. Advertising medium according to one of claims 1 to 16, characterized in that at least one of the corner bases (1) is designed as a bulk base. 18. Advertising medium according to claim 17, characterized in that a corner base (1) designed as a chute base is connected via a base attachment (5) to a wall part (11) in the form of a perforated plate, to which a perforated plate side surface (19) angled to the perforated plate is connected. is molded, which is stabilized in its position by corner connector (7). 19. Use of an advertising medium according to one of claims 1 to 18 for the presentation of goods stacked on pallets. 20. Use of a plug-in advertising medium according to one of claims 1 to 18 as a partition.

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