EP0303568A1 - Armoire à miroir pour des buts publicitaires - Google Patents

Armoire à miroir pour des buts publicitaires Download PDF

Info

Publication number
EP0303568A1
EP0303568A1 EP88810524A EP88810524A EP0303568A1 EP 0303568 A1 EP0303568 A1 EP 0303568A1 EP 88810524 A EP88810524 A EP 88810524A EP 88810524 A EP88810524 A EP 88810524A EP 0303568 A1 EP0303568 A1 EP 0303568A1
Authority
EP
European Patent Office
Prior art keywords
mirror
acoustic
person
advertising medium
mirror box
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP88810524A
Other languages
German (de)
English (en)
Inventor
Bruno W. Meyer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
GROSFO AG
Original Assignee
GROSFO AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by GROSFO AG filed Critical GROSFO AG
Publication of EP0303568A1 publication Critical patent/EP0303568A1/fr
Withdrawn legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/12—Signs, boards or panels, illuminated from behind the insignia using a transparent mirror or other light reflecting surface transparent to transmitted light whereby a sign, symbol, picture or other is visible only when illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F2027/001—Comprising a presence or proximity detector

Definitions

  • the present invention relates to a mirror box, which is used not only as such, but also for advertising purposes.
  • the invention makes use of the surprise effect for advertising efficiency in that the sudden conveyance of an advertising message in an unexpected place and in an unexpected moment has a particular memorandum and an extremely strong memory value.
  • Such a display case can be divided into one or more compartments.
  • the display case is z. B. provided on one or more sides with a partially transparent mirror. Every drawer is inside the closet provided with separate lighting. By switching on the lighting inside the display case, the mirror becomes transparent from the mirrored side and the contents of the compartment are visible. Because the dividing walls of the individual compartments are flush with the mirror glass, the mirror effect is prevented only for those compartments whose lighting is switched on, the remaining surface of the mirror remains reflective.
  • Light boxes are also known, the visible surface of which consists of a partially transparent mirror glass.
  • the partially transparent mirror is provided with a film on the back.
  • the film contains the advertising message, a text, a graphic or a photograph, which is projected by switching on a lighting device located inside the light box. The mirror effect for the viewer is canceled and the advertising message affects him.
  • the lighting systems of conventional showcases and light boxes are regularly switched on and then off again by starting a simple interval switch, regardless of whether someone is in front of the mirror or not.
  • a mirror box with partially transparent mirror glass or a partially transparent mirror film and a two- or three-dimensional optical advertising medium arranged behind the mirror glass or mirror film and a lighting device inside the mirror box by means of which the subject of the advertising medium can be illuminated in such a way that the mirror effect of the Mirror glass or the mirror film is lifted on the front, which is characterized by the fact that an acoustic advertising medium is present, which is electrically coupled to the lighting device, and that control means are available, by means of which the presence of a person in the area of use of the mirror can be registered and by means of which the optical and acoustic advertising medium can be switched on after an adjustable time interval and can be switched off again after an equally adjustable time interval.
  • FIG. 1 shows an overall view of the mirror box according to the invention.
  • the partially transparent mirror 1 forms a pivotable door on the mirror box 2.
  • the door is open.
  • a translucent film 3 is applied to its back.
  • This film 3 can be inserted from above by means of the guide rails 4. It contains an advertising message in the form of a photograph 3. Since the back of the film is visible here, the photographic image on this page appears mirror-inverted, as is indicated by an example of advertising.
  • the lighting device is located inside the mirror box 2. In the example shown, this consists of three fluorescent tubes 5. When these are switched on, they project the subject of the film from behind onto the partially transparent mirror glass or the partially transparent mirror film. This removes the mirror effect. Instead of his reflection, the viewer suddenly sees himself confronted with the advertising message.
  • the acoustic advertising medium 6,7 and the control means 8,9 for switching the lighting device 5,13 and the acoustic advertising medium 6,7 on and off are installed in the lower area of the mirror box 2.
  • a speech processor is provided as an acoustic advertising medium, by means of which the sound signals from a previously recorded tape, for example from a tape cassette, are converted into digital pulses and stored in this form in electronic memory modules (RAM or EEPROM). Thereafter, the acoustic advertising message stored in this way can be called up as often as desired from the memory by the speech processor using the loudspeakers 7 and converted into the corresponding acoustic signals.
  • the quality of the sound reproduction depends on the number of digital signals per time into which the sound signals have been broken down.
  • the acoustic advertising medium can, however, also be a conventional tape recorder 6, which is equipped with an endless tape or a tape cassette is equipped with endless tape.
  • the two loudspeakers 7 are directed towards the front and, with an appropriate device, allow the advertising message to be played in stereo.
  • An electronic control unit 8, which serves here as a light advertising control, ensures that the fluorescent tubes 5 and the speech processor or the tape recorder 6 are switched on and off.
  • the control signals come from an infrared or ultrasonic sensor 9. This sensor 9 is capable of the presence of a person register in front of the mirror in its area of use. In the case of an infrared sensor, the radiated body heat of a viewer is recorded.
  • the infrared sensor can thus detect the entry of a person into the viewer area as well as his stay there. This result can also be achieved with an ultrasound transmitter and associated sensor.
  • the person in the viewing area is irradiated with ultrasound.
  • the reflected sound waves are then detected by the sensor, so that in turn both the cardiac entry and the whereabouts of the person can be determined.
  • Time element in the electronic control unit 8 for a delay for the start of the transmission of the optical as well as the acoustic advertising message.
  • This delay can be set independently and arbitrarily on the time element for both messages. It is chosen in such a way that it only gives a person looking at himself in the mirror a certain amount of time to comb, adjust the tie or put on the lipstick.
  • the time interval is set so that these activities of the viewer are suddenly interrupted by the advertising message.
  • the transmission of the optical message is advantageously started first in order to attract attention to the subsequent acoustic message and at the same time to prevent the mirror viewer from being too ashamed.
  • the acoustic advertising message is also transmitted.
  • the lighting remains on until the acoustic spot ends and is then switched off.
  • the entire device returns to its original position, the viewer surface again shows a mirror. If the viewer remains in the area of illuminated advertising control, no new spot is started. The person has to read the viewer area sen. Only then does the same or another viewer entering the detection area of the sensor trigger a spot again.
  • the time element in the electronic illuminated advertising control unit 8 also allows the duty cycle of the optical and acoustic advertising message to be controlled independently of one another. In this way, the mediations of the two messages can overlap exactly in time, be shifted against one another and be of the same or different lengths of time.
  • the acoustic advertising message can be accompanied by music. For example, it can only begin with swelling music, after which a spoken or sung advertising text begins, which is accompanied by the displayed subject.
  • three-dimensional objects can also be placed inside a mirror box according to the invention.
  • a suitable mirror box 10 is shown in Figure 2. For this purpose, the inside of the mirror box 10 is equipped with trays 11.
  • the fluorescent tubes 13 are accommodated along the side walls of the mirror box 10.
  • Special screens 14 ensure that the fluorescent tubes 13 are never visible from the outside. Additional fluorescent tubes can also be attached above and below.
  • the mirror box according to the invention is, and this is its peculiarity, mounted as an actual mirror box in toilets above the washbasins. None should distinguish it from the outside from conventional mirror boxes. Toilets in restaurants, congress halls, train stations, airports, etc., where new passers-by always come, are particularly suitable for attaching such mirror boxes with an advertising effect.
  • the advertising effectiveness of these mirror boxes is primarily due to the surprise effect associated with the presentation of the advertising message. Installed in a place where people feel unobserved in most cases, they are particularly accessible for surprises. A message conveyed in this way has an extremely strong impression and a very high memory value.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
EP88810524A 1987-07-31 1988-07-29 Armoire à miroir pour des buts publicitaires Withdrawn EP0303568A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CH2946/87 1987-07-31
CH294687A CH673345A5 (fr) 1987-07-31 1987-07-31

Publications (1)

Publication Number Publication Date
EP0303568A1 true EP0303568A1 (fr) 1989-02-15

Family

ID=4245191

Family Applications (1)

Application Number Title Priority Date Filing Date
EP88810524A Withdrawn EP0303568A1 (fr) 1987-07-31 1988-07-29 Armoire à miroir pour des buts publicitaires

Country Status (2)

Country Link
EP (1) EP0303568A1 (fr)
CH (1) CH673345A5 (fr)

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0337902A1 (fr) * 1988-04-08 1989-10-18 International Conception Systemes Electroniques (Sarl) Support publicitaire et/ou d'informations
EP0552768A1 (fr) * 1992-01-24 1993-07-28 Wayne G. Fromm Montage mirroir-jouet
GB2274733A (en) * 1992-12-11 1994-08-03 John Edward Shouler Audio visual mirror
GB2310304A (en) * 1996-02-13 1997-08-20 Alan Frederick Page Visible message display device
WO1998048402A1 (fr) * 1997-04-17 1998-10-29 Spath Guenther Dispositif pour la transmission declenchee d'informations ou autres
WO2001045075A1 (fr) * 1999-12-13 2001-06-21 Keller, Doris Procede de transmission et exploitation de publicite et d'informations dans des toilettes et dispositif d'affichage permettant de mettre en oeuvre ce procede dans une salle d'urinoirs ou de toilettes
EP1191505A1 (fr) * 2000-09-21 2002-03-27 Vicente Frasquet Palau Enseigne lumineuse améliorée
MD1819G2 (ro) * 2000-07-28 2002-08-31 "Р.И.Ф." А.О. Dispozitiv şi procedeu pentru reproducerea informaţiei publicitare audiovizuale
WO2005059874A1 (fr) * 2003-12-16 2005-06-30 U-Marketing Intellectual Properties Pte. Ltd Systeme d'affichage
WO2010136048A1 (fr) * 2009-05-25 2010-12-02 Philip Morris Products S.A. Présentoir à marchandises à panneau de verre commutable

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB476463A (en) * 1935-11-23 1937-12-09 Olga Isler Improvements in advertising devices
US4035941A (en) * 1975-11-26 1977-07-19 Visual Marketing Incorporated Audio-visual display device
DE2854799A1 (de) * 1978-12-15 1980-06-26 Rene Augustyn Reklamevorfuehreinheit
WO1983002029A1 (fr) * 1981-11-27 1983-06-09 Sites Alive Pty Panneau publicitaire
DE8603617U1 (de) * 1986-02-12 1986-04-03 Wolfgang Beyer KG, 4010 Hilden Vorrichtung zur Halterung von Plakaten, Displays od. dgl.
DE8630797U1 (de) * 1986-11-17 1987-02-19 Heidenreich, Bernhard, 7850 Lörrach Werbe-Leuchtspiegel
WO1987001494A1 (fr) * 1985-08-26 1987-03-12 Yves Canivet Dispositif de visualisation de l'image

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB476463A (en) * 1935-11-23 1937-12-09 Olga Isler Improvements in advertising devices
US4035941A (en) * 1975-11-26 1977-07-19 Visual Marketing Incorporated Audio-visual display device
DE2854799A1 (de) * 1978-12-15 1980-06-26 Rene Augustyn Reklamevorfuehreinheit
WO1983002029A1 (fr) * 1981-11-27 1983-06-09 Sites Alive Pty Panneau publicitaire
WO1987001494A1 (fr) * 1985-08-26 1987-03-12 Yves Canivet Dispositif de visualisation de l'image
DE8603617U1 (de) * 1986-02-12 1986-04-03 Wolfgang Beyer KG, 4010 Hilden Vorrichtung zur Halterung von Plakaten, Displays od. dgl.
DE8630797U1 (de) * 1986-11-17 1987-02-19 Heidenreich, Bernhard, 7850 Lörrach Werbe-Leuchtspiegel

Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0337902A1 (fr) * 1988-04-08 1989-10-18 International Conception Systemes Electroniques (Sarl) Support publicitaire et/ou d'informations
EP0552768A1 (fr) * 1992-01-24 1993-07-28 Wayne G. Fromm Montage mirroir-jouet
GB2274733A (en) * 1992-12-11 1994-08-03 John Edward Shouler Audio visual mirror
GB2310304A (en) * 1996-02-13 1997-08-20 Alan Frederick Page Visible message display device
WO1998048402A1 (fr) * 1997-04-17 1998-10-29 Spath Guenther Dispositif pour la transmission declenchee d'informations ou autres
WO2001045075A1 (fr) * 1999-12-13 2001-06-21 Keller, Doris Procede de transmission et exploitation de publicite et d'informations dans des toilettes et dispositif d'affichage permettant de mettre en oeuvre ce procede dans une salle d'urinoirs ou de toilettes
US6640356B1 (en) 1999-12-13 2003-11-04 Doris Keller Method for transmitting and evaluating advertising and information in toilet facilities and a display arrangement for carrying out said method in a urinal or toilet area
MD1819G2 (ro) * 2000-07-28 2002-08-31 "Р.И.Ф." А.О. Dispozitiv şi procedeu pentru reproducerea informaţiei publicitare audiovizuale
EP1191505A1 (fr) * 2000-09-21 2002-03-27 Vicente Frasquet Palau Enseigne lumineuse améliorée
WO2005059874A1 (fr) * 2003-12-16 2005-06-30 U-Marketing Intellectual Properties Pte. Ltd Systeme d'affichage
WO2010136048A1 (fr) * 2009-05-25 2010-12-02 Philip Morris Products S.A. Présentoir à marchandises à panneau de verre commutable
US8573718B2 (en) 2009-05-25 2013-11-05 Philip Morris Usa Inc. Merchandising unit with switchable glass panel

Also Published As

Publication number Publication date
CH673345A5 (fr) 1990-02-28

Similar Documents

Publication Publication Date Title
EP1238386B1 (fr) Procede de transmission et exploitation de publicite et d'informations dans des toilettes et dispositif d'affichage permettant de mettre en oeuvre ce procede dans une salle d'urinoirs ou de toilettes
DE3830741A1 (de) Display-tafel-vorrichtung
AU7467191A (en) Pull down display and storage apparatus
EP0303568A1 (fr) Armoire à miroir pour des buts publicitaires
DE69319531D1 (de) Ultradünnes Filmlaminat
DE29815011U1 (de) Audiovisuelles Informationssystem
EP0267453A1 (fr) Afficheur pour publicité à rouleau
AU1707792A (en) Illuminated display panel, especially an advertising or indicated display panel
WO1995023401A1 (fr) Miroir utile comme support d'annonces publicitaires
DE8630797U1 (de) Werbe-Leuchtspiegel
DE2854799A1 (de) Reklamevorfuehreinheit
DE8401686U1 (de) In mehrere praesentationsboxen unterteilte vitrine fuer werbe- und ausstellungszwecke
DE1547197A1 (de) Tragbares audio-visuelles Wiedergabegeraet
DE19847452A1 (de) Vorrichtung zum Hinweisen auf Waren und/oder Dienstleistungen und/oder deren Preis
Shiers Television 50 years ago
DE3939369A1 (de) Ausstellungssystem
DE9203838U1 (de) Präsentationstafel für mehrere Dias zu Werbezwecken
DE8900124U1 (de) Vorrichtung zur Präsentation optischer und akustischer Informationen
DE9006943U1 (de) Haltevorrichtung für Speisekarten o.dgl.
USD276674S (en) Credenza
DE2226047A1 (de) Vorrichtung zur optischen darstellung von informationen, insbesondere bildern
EP0939390A2 (fr) Dispositif en forme de support pour messages de reclame ou securité
Freundlich Is There Something the Matter with College Museums?
DE902455C (de) Schaufenster-Ausstattung
DE9401801U1 (de) Blinkender Werbemittelträger

Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

AK Designated contracting states

Kind code of ref document: A1

Designated state(s): AT BE CH DE ES FR GB GR IT LI LU NL SE

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN

18D Application deemed to be withdrawn

Effective date: 19890816