WO1995023401A1 - Miroir utile comme support d'annonces publicitaires - Google Patents

Miroir utile comme support d'annonces publicitaires Download PDF

Info

Publication number
WO1995023401A1
WO1995023401A1 PCT/EP1995/000677 EP9500677W WO9523401A1 WO 1995023401 A1 WO1995023401 A1 WO 1995023401A1 EP 9500677 W EP9500677 W EP 9500677W WO 9523401 A1 WO9523401 A1 WO 9523401A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
mirror
light source
plastic film
film
Prior art date
Application number
PCT/EP1995/000677
Other languages
German (de)
English (en)
Inventor
Ingo Niggemeyer
Original Assignee
Ingo Niggemeyer
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ingo Niggemeyer filed Critical Ingo Niggemeyer
Publication of WO1995023401A1 publication Critical patent/WO1995023401A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/12—Signs, boards or panels, illuminated from behind the insignia using a transparent mirror or other light reflecting surface transparent to transmitted light whereby a sign, symbol, picture or other is visible only when illuminated

Definitions

  • the invention relates to an advertising mirror with a partially transparent mirror, a light source arranged behind it in a flat housing and a flat, transparent advertising medium, the advertising medium being between the light source and the mirror is arranged.
  • Advertising mirrors or illuminated mirrors of the type mentioned are described, for example, in DE-86 30 797 Ul, DE-87 02 610 Ul and DE-91 04 895 Ul.
  • the advertising mirrors disclosed there have a flat «eiicLUi.t: aur, which is covered on its front, which serves as an advertising space, with a partially transparent mirror.
  • the partially transparent mirrors appear like normal mirrors from the outside.
  • advertising mirrors can be used particularly well in areas where normal mirrors are usually installed, for example in swimming pools and other leisure facilities, department stores, airports and other places with public traffic. In such places
  • the transparent advertising medium When the light source is switched on, the transparent advertising medium is illuminated. This makes it visible from the outside through the partially transparent mirror.
  • the motif of the advertising medium and thus its advertising message appear to a viewer looking into the mirror within the mirror surface.
  • the advertising impact is particularly high because the attention of the people is concentrated on the advertising mirror by looking at their own reflection, so that the advertising message of the advertising medium hidden in the advertising mirror penetrates directly into the consciousness of the addressee.
  • a single transparent image is used as an advertising medium in a housing behind the partially transparent mirror. This can be illuminated from behind by means of lights also accommodated in the housing, attention being to be paid to a particular degree by turning the lights on and off.
  • the advertising mirrors known from DE-86 30 797 Ul and DE-91 04 805 Ul have a division of the housing into a plurality of compartments, each of which contains separately controllable lights. There are transparent advertising medium plates between the open front sides of these compartments and the partially transparent mirror. A special advertising effect is to be achieved by alternately controlling different lamps, ie different subjects.
  • the advertising mirrors known according to the prior art all use the above-described advantages which result from the use of partially transparent mirrors.
  • a disadvantage of all known mirrors, however, is that the transparent advertising media are each fixed at a position behind the partially transparent mirror. As a result, when the light source is switched on in an area of the mirror for the viewer, the same advertising message contained on the respective advertising medium appears again and again. Due to the limited mirror surface, the number of advertising media is limited. In addition, the audience's attention quickly subsides due to the constant repetition of the same advertising media in the same places on the partially transparent mirror.
  • the invention proposes that the advertising medium consists of a long plastic film, which is connected to a motor-driven winding device and partially runs between the light source and the mirror.
  • the advertising medium consists of a transparent film, the length of which can be predetermined as desired.
  • the winding device has at least one partial area in which the transparent plastic film runs between the light source and the partially transparent mirror. It is particularly advantageous that a large number of transparent advertising images can be placed one behind the other on the long plastic film.
  • the individual advertising motifs can be displayed one after the other at the same location on the partially transparent mirror. The number of advertising motifs is only limited by the length of the plastic film.
  • the spool device has at least two motor-driven film spools on which the plastic film can be wound and from which one can be rewound and rewound from one to the other.
  • a thin plastic film By using a thin plastic film, a relatively long plastic film that contains a large number of advertising images can be wound on film spools of relatively small diameter.
  • the use of two film spools, between which the plastic film can be wound back and forth by motor makes it particularly easy to achieve continuous operation.
  • One possibility is to first completely rewind the plastic film from one film reel to the second film reel and to project the individual advertising images one after the other onto the partially transparent mirror. If the end of the plastic film is reached, only the winding direction has to be reversed the advertising images are shown in reverse order.
  • Another possibility is to selectively run individual areas of the plastic film in succession in any order by rewinding and rewinding.
  • the advertising media should be exchanged after a few seconds, for example after a predetermined rental period.
  • the film spools are interchangeable in the winding device.
  • To update the advertising material only the film reels together with the plastic film are then removed and new film reels with a new plastic film are inserted into the spooling device.
  • the plastic film forms an endless belt which is guided over rollers that can be driven by a motor.
  • This embodiment is particularly suitable for showing sequences of contiguous advertising motifs arranged one behind the other. This makes it possible, for example, to first attract attention with conspicuous motifs and then to provide targeted, further information about the product to be advertised at the same point.
  • the motorized drive device for the rollers can be implemented with only little technical effort.
  • the winding device is connected to a control unit which transports the plastic film by an adjustable distance each time after an adjustable time interval.
  • the advertising motifs arranged one behind the other on the plastic film are shown one after the other, and automated, continuous operation can be carried out with little effort.
  • the light source is connected to a control device on which the duty cycle of the light source can be set. This provides the opportunity, the time intervals in which the advertising images are displayed to match perfectly to the pauses in which the advertising mirror 'is the viewer as a normal mirror. It is also possible to select whether the plastic film that moves behind the partially transparent mirror should be shown - for example as a scrolling text or just still images.
  • a diffuser disc is attached between the light source and the plastic film. This ensures uniform illumination of the entire mirror.
  • FIG. 1 shows a perspective front view of an advertising mirror designed according to the invention
  • FIG. 2 shows a cross section through the advertising mirror according to FIG. 1.
  • the advertising mirror as a whole is provided with the reference symbol 1 in FIG. 1. It has an essentially cuboid, flat housing 2, which is provided on its front side facing the viewer with a rectangular window into which a partially transparent mirror 3 is inserted.
  • two film spools 4 and 5 are arranged in the housing 2, with perpendicular axes are indicated by dashed lines. Also drawn in dashed lines is a transparent plastic film 6, which acts as an advertising medium. This is wound on the film spools 4 and 5, wherein it runs parallel between the film spools 4 and 5 behind the partially transparent mirror 3.
  • FIG. 2 schematically shows a horizontal section through the advertising mirror 1 from FIG. 1.
  • the same reference numerals are used therein for the same components.
  • the film reels 4 and 5 can be driven by means of motors 9 and 10, respectively. Like the light source 7, these are connected to an electrical control unit 11.
  • the film spools 4 and 5 together with the plastic film 6 can be removed from the housing 2 and can therefore be easily replaced.
  • film spools 4 and 5 are first inserted into the housing 2, a long plastic film 6, which carries a large number of advertising images, being wound onto these film spools 4 and 5.
  • the motors 9 and 10, which drive the film reels 4 and 5, are controlled by means of the control unit 11.
  • the plastic film 6 is rewound until the desired advertising image lies between the flat diffuser disc 8 and the partially transparent mirror 3.
  • the planar light source 7 is switched on by means of the electrical control unit 11.
  • the advertising image located on the plastic film 6 between the diffuser disc 8 and the partially transparent mirror 3 is now visible from the outside through the partially transparent mirror 3.
  • the light source 7 is switched off again by the electrical control unit 11; by means of the motors 9 and 10, the plastic film 6 wound on the film spools 4 and 5 is further wound.
  • the partially transparent mirror 3 appears from the outside like a normal mirror.
  • the light source 7 is switched on again by means of the control unit 11, so that a new advertising image is presented to the viewer in the area of the partially transparent mirror.
  • the plastic film 6 Depending on the length of the plastic film 6, it can be provided with a large number of advertising images, so that the viewer does not get used to it and an intensive advertising effect is achieved.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

Un miroir utile comme support d'annonces publicitaires comprend un miroir (3) partiellement transparent, une source de lumière (7) montée derrière le miroir dans un boîtier plat (2) et un support transparent plat (6) d'annonces publicitaires situé entre la source de lumière (7) et le miroir (3). Afin d'élargir le champ d'utilisation du miroir et d'augmenter son impact publicitaire, le support d'annonces publicitaires est constitué d'une longue pellicule en plastique (6) reliée à un dispositif d'enroulement (4, 5, 9, 10) qui s'étend partiellement entre la source de lumière (7) et le miroir et qui est entraînée par un moteur. Le dispositif d'enroulement (4, 5, 9, 10) est avantageusement reliée à une unité de commande (11) qui fait avancer la pellicule en plastique (6) sur une distance réglable à des intervalles réglables.
PCT/EP1995/000677 1994-02-25 1995-02-24 Miroir utile comme support d'annonces publicitaires WO1995023401A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DEG9403171.1U 1994-02-25
DE9403171U DE9403171U1 (de) 1994-02-25 1994-02-25 Werbe-Spiegel

Publications (1)

Publication Number Publication Date
WO1995023401A1 true WO1995023401A1 (fr) 1995-08-31

Family

ID=6905133

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP1995/000677 WO1995023401A1 (fr) 1994-02-25 1995-02-24 Miroir utile comme support d'annonces publicitaires

Country Status (2)

Country Link
DE (1) DE9403171U1 (fr)
WO (1) WO1995023401A1 (fr)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19922569A1 (de) * 1999-05-17 2000-11-23 Westiform Gmbh & Co Kg Spiegelkörper zur Anbringung in Werbeelementen jeglicher Art oder dergleichen
DE19943355A1 (de) * 1999-09-10 2001-03-15 Markus Benesch Reflektierendes Material mit Displayfunktion, Vorrichtung, die ein solches Material umfaßt
NL1013160C2 (nl) * 1999-09-28 2001-03-29 Koste & De Baet B V De Inrichting voor het weergeven van afbeeldingen via een halfdoorlaatbare spiegel.
NL1017603C2 (nl) * 2000-03-17 2001-09-19 Andrea Spieler Reclamespiegel.
EP1168285A1 (fr) * 2000-06-23 2002-01-02 Oliver Röttcher Miroir avec une partie utilisée pour l'affichage d'informations
EP1429308A1 (fr) * 2000-06-23 2004-06-16 Oliver Röttcher Dispositif d'affichage contrôlé électroniquement
US8074386B2 (en) 2009-11-12 2011-12-13 Marantz Jacob J Integrated mirror and graphics display system

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE9403171U1 (de) * 1994-02-25 1994-05-26 Niggemeyer Ingo Werbe-Spiegel

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993021622A1 (fr) * 1992-04-13 1993-10-28 Industrias Dobues, S.A. Appareil d'exposition en continu de transparents
DE9403171U1 (de) * 1994-02-25 1994-05-26 Niggemeyer Ingo Werbe-Spiegel

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993021622A1 (fr) * 1992-04-13 1993-10-28 Industrias Dobues, S.A. Appareil d'exposition en continu de transparents
EP0596056A1 (fr) * 1992-04-13 1994-05-11 Industrias Dobues, S.A. Appareil d'exposition en continu de transparents
DE9403171U1 (de) * 1994-02-25 1994-05-26 Niggemeyer Ingo Werbe-Spiegel

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19922569A1 (de) * 1999-05-17 2000-11-23 Westiform Gmbh & Co Kg Spiegelkörper zur Anbringung in Werbeelementen jeglicher Art oder dergleichen
DE19943355A1 (de) * 1999-09-10 2001-03-15 Markus Benesch Reflektierendes Material mit Displayfunktion, Vorrichtung, die ein solches Material umfaßt
NL1013160C2 (nl) * 1999-09-28 2001-03-29 Koste & De Baet B V De Inrichting voor het weergeven van afbeeldingen via een halfdoorlaatbare spiegel.
WO2001026082A1 (fr) * 1999-09-28 2001-04-12 De Koste & De Baet Bv Appareil servant a presenter des images via un miroir semi-transparent
NL1017603C2 (nl) * 2000-03-17 2001-09-19 Andrea Spieler Reclamespiegel.
EP1168285A1 (fr) * 2000-06-23 2002-01-02 Oliver Röttcher Miroir avec une partie utilisée pour l'affichage d'informations
EP1429308A1 (fr) * 2000-06-23 2004-06-16 Oliver Röttcher Dispositif d'affichage contrôlé électroniquement
US7455412B2 (en) 2000-06-24 2008-11-25 Mirror Image Ag Mirror having a portion in the form of an information provider
EP1429308B2 (fr) † 2000-06-24 2008-12-03 Mirror Image AG Dispositif d'affichage contrôlé électroniquement
US7589893B2 (en) 2000-06-24 2009-09-15 Mirror Image Ag Wall element with cut-out for flat screen display
US8074386B2 (en) 2009-11-12 2011-12-13 Marantz Jacob J Integrated mirror and graphics display system

Also Published As

Publication number Publication date
DE9403171U1 (de) 1994-05-26

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