CN102741906A - 智能标识系统应用中使用的rfid/nfc板和/或阵列及其使用方法 - Google Patents

智能标识系统应用中使用的rfid/nfc板和/或阵列及其使用方法 Download PDF

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CN102741906A
CN102741906A CN2011800077826A CN201180007782A CN102741906A CN 102741906 A CN102741906 A CN 102741906A CN 2011800077826 A CN2011800077826 A CN 2011800077826A CN 201180007782 A CN201180007782 A CN 201180007782A CN 102741906 A CN102741906 A CN 102741906A
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I·J·福斯特
D·韦尔奇
H·王
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Abstract

本发明涉及交互式广告系统及系统的应用方法。多个可拆卸的RFID(202)装置位于板(200)上，其与照明框架（50）中支撑的广告图形分离。其中一个RFID(202)装置的激发照明部分广告图形(80)。

Description

智能标识系统应用中使用的RFID/NFC板和/或阵列及其使用方法
相关申请的交叉引用
本申请要求享有2010年1月29日提交的美国临时专利申请号61/299,609和2010年3月8日提交的美国临时专利申请号61/311,473的优先权，并涉及2010年11月23日提交的美国临时申请号61/416,384和2010年12月15日提交的美国临时申请号61/423,139，在此将其全部内容均引入作为参考。
发明领域
本发明主题总体涉及图形显示器和/或标识系统（signage）领域。
发明背景
照明标识系统和/或图形显示器众所周知。通常，照明标识系统将包括图形介质，例如，如其上具有期望图像的纸张或聚合物膜，其从后面或前面或——在一些情况中——从侧部或边缘照明。一般，后光（back light）或背光（back lit）应用是介质自与介质意欲被观看一侧的相对的介质一侧照明的应用，而前光（front-light）或正面光（front-lit）应用是介质自介质意欲被观看一侧的相同侧照明的应用。在侧光或边光应用中，图形介质一般被安置于一块玻璃或其他适当光导，其自边缘或侧部被照明。依次地，这块玻璃或其他适当的光导将光导至图形介质上和/或穿过图形介质。
与本申请同一天提交的共同未决申请13/014,806公开了智能标识系统构思，并具体公开了图形显示器和/或照明标识箱50。具体地，该显示器或标识箱50固定或支撑意图被例如公众或一些其他期望观众观看的图形介质80。
在上述共同未决的申请中，两个基本的“智能”特征已被连同其他特征一起提出。第一基本智能特征涉及位于图形介质80上特定位置的安全标签（例如，RFID装置82）或类似物的应用，其与标识箱50中设立的RFID读取器60相互作用。读取器60和/或关联的控制器56证实标签（因此证实图形介质80），从而确保来自正确来源的正确图形被安装在标识箱50中。如果读取器/控制器不能检测或证实标签，那么标识箱50将不会正常工作，例如，其不会开启灯54以照明标识系统。该安全特征有助于确保商标所有者感到让其他人改变其标识箱中的图形是安全的。此外，标识制造者还可以在所有者的授权下用所有者的证实代码或安全代码来改变图形。
‘609申请中公开的第二智能特征为标识图形或标识箱50提供与合适配备或提供的移动装置例如移动电话、掌上电脑（PDA）等通信和/或相互作用的能力。具体地，公开了NFC或其他类似的短范围通信技术可用于该特征。例如，在一个示例性实施方式中，RFID装置82可被激活NFC功能性。本公开基于此交互式智能特征进行扩展，从而进一步满足标识制造者、所有者、操作者、观看者等的需求和/或期望。
发明概述
下文描述的本发明实施方式不意为是详尽的，或使本发明限于以下详细描述中公开的确切形式。而是，该实施方式被选择和描述以使本领域技术人员可了解和理解本发明的原理和实践。
在一个示例性实施方式中，提供了广告系统，其包括图形介质支撑框架，其具有具有可激发光源；和广告图形，其具有关于广告或销售活动的印刷或成像标记。提供了多个RFID标签，其中各RFID标签包括具有第一和第二表面的衬底、位于第一表面上的天线和芯片，该芯片编码有关于广告图形的信息。提供了激发器，用于激发和读取多个RFID标签其中至少一个上的芯片和使第一信号被送至图形支撑框架。本系统还包括处理器，用于接收第一信号和发送第二信号至激发器。
在当前所述发明的更进一步的示例性实施方式中，展示了交互式广告系统，其包括在第一位置提供的广告图形，该广告图形具有关于具体销售主题或活动的标记，并被具有照明装置的框架支撑。提供了显示板，其上安置了多个RFID装置。显示板处于不同于第一位置的第二位置。激发器用于激发和读取多个RFID装置中的至少一个和使第一信号被送至广告图形。处理器用于接收第一信号和发送第二信号至激发器，使得激发器激发照明装置以显示与多个RFID装置中至少一个相关的部分广告图形。
在当前所述发明再更进一步的示例性实施方式中，描述了应用交互式广告系统的方法，包括如下步骤：首先提供广告图形，然后将广告图形安置于具有光源的支撑框架中。接着，提供显示板，其具有多个RFID装置，其中各RFID装置具有内容或语言的至少一种。然后至少一个RFID装置进行读取，以产生第一信号和第一信号，从而激发光源，以照明至少部分广告图形。
本发明主题的其他特征和优势将由以下详细描述而对本领域技术人员而言变得显而易见。然而要理解的是，对不同实施方式和具体的实例的详细描述，虽然表示本发明主题的优选实施方式和其他实施方式，但是是以示例的方式给出，而非限制。可进行本发明范围内的多种改变和修正，而没有脱离其精神，并且本发明包括所有这些修正。
附图简述
本发明的这些以及其他目标和优势将通过参考下文对本发明当前优选的示例性实施方式更详细的描述结合附图而被更加充分了解和理解，在附图中：
图1描述了本发明广告系统的示意图；
图2显示了与本发明广告系统联合应用的显示板；
图3提供了与本发明广告系统联合应用的显示器的图解，该显示器提供多个显示板；
图4示例了图3提供的多个显示板的内容显示；和
图5显示了与当前所述发明的广告系统联合应用的交互式显示板。
发明详述
本文公开的装置和方法通过实例并参考附图而得到详细描述。除非另外指明，图中相同的编号表示所有图中相同、相似或相应元件的指代。要理解的是，可对所公开和所描述的实例、安排、构造、组件、元件、装置、方法、材料等进行修改，其可以是具体应用所需的。在本公开中，任何对于具体形状、材料、技术、安排等的确定与所呈现的具体实例相关，或仅为这种形状、材料、技术、安排等的概括性描述。具体细节或实例的确定不意为和不应被解释为具有强制性或限制性，除非特别如此指定。所选的装置和方法的实例在下文中参考附图而得到公开和详细描述。
射频识别（RFID）标签和标志（在本文中统称为“装置”）广泛用于将对象与识别码或其他信息相关联。RFID装置通常具有天线及类似物和/或数码电子产品的组合，其可包括例如通信电子产品、数据存储器和控制逻辑电路。例如RFID系统通常包括RFID芯片以存储信息。RFID标签的常规使用包括但不限于汽车安全锁，建筑的访问控制（门禁）和跟踪库存和包裹。
RFID标志一般基于对压力敏感，并具有整合在标志中的RFID装置（如通过将镶嵌物(inlay)放置于标志衬底上），该标志被粘合地或以其他形式直接施加于或附于对象。RFID镶嵌物可被整合到标志中，从而形成RFID镶嵌物。除标志外，RFID装置可以其他适当的形式被提供，如可悬挂或附于显示器的标签——如通过机械紧固件如VELCRO、易碎涂层或类似物。
RFID装置包括主动（有源）标签和标志，其包括电源；和被动（无源）标签和标志，其不包括电源。在被动装置的情况下，为了从芯片找回信息，“基站”或“激发器”发送激励信号至RFID标签或标志。激励信号激励标签或标志，并且RFID电路将存储的信息送回激发器。RFID激发器接收并解码来自RFID标签的信息。一般，RFID装置可保留和发送足以唯一地识别个体、包裹、库存及类似物的信息。RFID装置还可被表征为信息仅被写入一次的RFID装置（虽然信息可被重复读取）和信息可在使用中被写入的RFID装置。例如，RFID装置可存储环境数据（可通过关联的传感器进行检测）、逻辑历史、状态数据等。
根据本文公开的实施方式适用的RFID装置可购自Clinton，SouthCarolina的Avery Dennison RFID Company。
通常，用于显示图形介质如共同未决的申请所述的图形介质的标识及类似物可被安置在不容易到达的适当位置，例如，如柱高处、建筑上、窗后、柜台后或其他观看者基本上不能到达的位置。在这些实例中，图形介质80携带的RFID装置82或类似物可比观看者能够到达的有效通信范围更远。也就是说，期望到达图形介质80携带的RFID装置82或类似物或与之通信（例如，通过其移动电话或其他类似的通信装置）的观看者可能在物理上不能使其移动电话或其他类似的装置处于足够接近RFID装置82从而与其建立有效通信或其他相互作用。例如，基于NFC的技术一般仅在有限范围内工作，例如，数厘米或英寸。使移动电话或其他类似的装置处于如此接近携带观看者希望到达的RFID装置82的图形介质80的位置有时可能并不方便——特别是当固定图形介质80的标识或显示器50在物理上处于观看者到达范围外，使得观看者移动电话或其他类似的装置与RFID装置82之间的距离大于所用通信技术和/或协议的有效范围时。在这种情况下，在图形介质80中或其上携带RFID装置82和/或NFC标签可能不具实践性。
现参考图1，在例如上述情况下，在此提出具有单独的板200，其位于标识系统的观看者或使用者例如个体300容易到达的位置。在示例性实施方式中，板200包括至少一个标签202。适当地，标签202作为RFID装置（类似于‘609专利所述的RFID装置82）或一些其他类似的通信装置实施。例如，标签202任选地被提供以NFC功能性或一些其他无线和/或短范围通信能力。任选地，标签202通过蓝牙或其他无线个人局域网络（WPAN）通信协议和/或技术进行通信。适当地，如图1所示，虽然显示图形介质80的标识50可在到达或范围之外，但板200仍容易到达。例如，虽然标识50可悬挂在观看者300头上高处或超出观看者300的到达范围，例如，在柱210上，但板200位于下方较低的海拔，其对于观看者300而言易于到达。因此，观看者300容易能够使其移动电话、PDA、激发器或其他类似的通信装置302的位置接近标签202或处于标签202的有效通信范围内。在这种方式下，假设观看者的装置302被提供以或激活具有与标签202相同的通信技术和/或协议的能力（例如，NFC或其他），那么装置302和标签202能够彼此进行通信和/或其他相互作用，例如，如‘609申请所述。适当地，标签202的内容、标签202上的内容或其他通过标签202供给观看者装置302的内容与标识50上显示的图形介质80的内容相关。任选地，标签202向观看者的装置302提供例如装置302上的浏览器或类似物导向的因特网地址或网络地址或其他类似指示符(pointer)。相应的因特网网站或网页因此包含最终输送至装置302的内容，例如，优惠券、视频或音频剪辑、其他广告或促销材料等。或者，标签202可直接向观看者的装置302提供或通信该内容。
或者，包含在板200上的标签202可被构建或另外整体安排在其上（例如铸模、层压等），或其可移除和/或可替换，如通过利用可移除或可重置的粘合剂。因此，在后一情况下，当标识50上的图形介质80被替换时，板200中或其上相应内容的新标签202也可被替换。任选地，在前一情况下，当标识50上的图形介质80被替换时，标签202的内容可被原位重新写入或提供。或者，板200可被拆卸并送回标识机构或类似地方，以进行标签202的重新写入或其他类似的更新。
当然，即使图形介质80和/或标识50可被安装在可到达的位置，仍可能需要具有与其分隔一定距离的板200和/或标签202。例如，为获得图形介质80的全景或全视图，观看者300可能想站在距介质80一定距离处。因此，可期望其具有位于该距离的板200和/或标签202，使得其可被到达，同时得到标识50和/或其固定的介质80的全视图。一般，标签202接近于介质80对于所有标识系统应用可能不是都具有相当的实践性。例如，如果仅一个标签202被直接用于介质80上，可能给使用者造成不便，因为必须使其装置302接近标签202，甚至其可能必须将其装置302移过介质80以寻找标签202，例如，因为在一些应用中，可能需要其具有不受指向介质80上标签202位置的讯息或其他标记阻碍的介质内容。
因此，利用独立的板200固定标签202使得容易识别标签202的位置，而没有遮蔽或阻碍图形介质80的内容。任选地，例如，板200可被提供以讯息或指示符或其他类似的标记，指示或显示观看者300将其装置302置于何处以与标签202进行通信或其他相互作用。例如，参见图2。
一般，标签202可一次仅与一个装置302对话或通信，因此观看者如观看者300可能变得不耐烦——如果其必须等待轮到他或她（例如，因为读取标识50上的介质80的通过量过低）。因此，可对每个标识50提供板200的阵列，和/或每个板200可被提供以标签202的阵列。也就是说，对于每个标识50可以具有一个或多个板200，和/或每个板200可配备一个或多个标签202。例如，如图3所示，可采用大板200，其具有多个标签202，该多个标签202分布在二维（2D）阵列中。适当地，安置标签202，使得其不会彼此干扰（即，使得其彼此不过度接近）。但是，任选地，标签202的位置仍彼此足够接近，使得板200基本上整个表面均是有效的。因此，使用者可将其装置302置于板200上的任何位置以实现交互式通信（即，通过其中一个标签202）。此外，多个使用者可在同时获得这种访问——通过将其各自的装置置于板200上的不同位置，因此通过多个相应的不同标签202同时实现交互式通信。
在一个适当的实施方式中，板200上的各标签202可执行相同的功能或向使用者的装置302提供相同内容的输送。或者，一个或多个标签202可执行不同的功能或向使用者的装置302提供交替内容的输送。例如，如图4所示，可提供关于多个不同产品的内容，或内容可以多种不同的语言表示，或可激发多种不同的功能或选择，或可输送多种不同的方向（direction）或多个不同的优惠券——例如，取决于使用者300将其装置302放置在板200上或邻近板200的位置并因此访问的哪个标签202。
在一个适当的实施方式中，标签202的2D阵列或其他排列被提供在介质或其他类似载体的片材上或其中，该介质或其他类似载体的片材选择性地被例如板200的表面支撑、附加或固定于例如板200的表面。在这种方式下，介质或载体可容易被替换或改变，从而更新或改变板200上的标签202——例如，当标识50上的图形介质80被改变或更新时。任选地，标签202的介质或载体可通过本领域已知的任何适当印刷方法印刷或标记——例如，在其至少一侧，或者介质或载体可被压印以生成图案，并有助于视障人士。因此，介质或载体可在介质或载体各个区域下或相应于介质或载体各个区域，用指出各个标签202的位置、内容、功能等的标记、指示、讯息或类似物选择性地印刷或成像。任选地，标签202的片材或介质或其他类似的载体可在其上简要地包含印记或标记，如其与作用于附近另一图形标识的板200相关（例如，如显示介质80的标识50）；或标签202的片材/载体也可充当主要或首要的图形显示器。
虽然图3显示为2D直线阵列，但要理解的是，标签202可任选地被以任何几何学相对于彼此安排。例如，其任选地被以六角形图案或其他适当的图案排列。此外，如上所述，携带介质的标签或板200可任选地分成不同区段，各区段具有其本身独有的交互式信息和/或不同区段之间不同的信息。因此，提供使用者选择，并且其可选择其感兴趣的任何项目。
现参考图5，在一个适当的实施方式中，观看者300任选地通过将其移动装置302置于板200上或附近的适当位置与期望标签202进行通信或相互作用。适当地，各标签202关联于控制标识50的一个或多个功能或运行的不同选择。例如，介质80可任选地在不同位置被不同内容或多种不同的语言印刷或成像。因此，观看者300通过将其移动装置302适当地置于板200上的所述位置上方或附近而选择其需要的内容或语言，以访问相应标签202和/或与相应标签202进行通信或其他相互作用。在响应中，被访问的标签202向标识50发出信号，标识50进而通过照明用所选内容或语言印刷的该部分介质80而反应于所选选项。在这种方式下，使用者300能够观看标识50上需要的内容或以其选择的语言观看介质80。
在一个适当的实施方式中，板200配备适当的电子产品和/或其他硬件、软件和/或固件，以检测和/或区分这种与各个标签202的相互作用和/或中继(relay)由标签202至标识50的通信或用标签202中继至标识50的通信。任选地，板200可被硬拉线至标识50从而与其进行通信，或板200可与标识50进行无线通信。例如，板200任选地配备天线，该天线向各个标签202和或由各个标签202获取信号，并进而为标识50识别哪个标签202被访问，和/或向标识50中继适当的信号。此外，如果在板中提供天线，天线可进一步用于提供能量来源，例如电池，或助推能量至显示器或标签，从而促进信息交换。板中的天线还可电容性地耦合于标签，从而增加标签的读取范围。适当地，从板200接收的信息或数据任选地经标识控制器56处理，标识50由此得到调控或控制。
在又一进一步的实施方式中，任选地，标识50或其一些部分被作为视频显示器或电子广告牌或类似物实施，并可任选地被提供以扬声器和/或其他音频重放功能。除视觉和听觉反馈外，还可包括嗅觉功能，使得例如香水零售商店可使潜在客户体验特定香味。因此，通过板200上的标签202展示的不同选择可进而触发标识50以播放相应的视频和/或音频剪辑，例如，如电影预告片或音乐样本。或者或此外，使用者300可通过将其通信装置302贴近或邻近所需标签202选择性地与板200上的给定标签202进行相互作用，因此，多个不同的标签202可提示向使用者装置302输送多个不同的视频和/或音频剪辑，然后使用者300可按需播放。在一种选择中，在访问给定标签202后，视频或音频内容可被直接输送至装置302——例如，通过蓝牙连接，或可选地，标签202可向观看者装置302提供因特网或网址或其他类似的指示符，例如，装置302上的浏览器或类似物导向因特网或网址或其他类似的指示符。因此，相应的因特网网站或网页包含最终输送至装置302的内容（即，视频和/或音频剪辑）。在任一情况下，适当地，视频或音频剪辑可与标识50上显示的内容相关或关联。
任选地，NFC标签202激活使用者的装置302，从而以高速接收数据文件（例如，通过蓝牙连接）；因此，例如，当使用者300访问标签202时，本地蓝牙服务器将推送视频或音频文件至使用者的装置302。因此，在一个实施方式中，标识50中的控制器56（例如，处理证实）也可任选地存储介质（即，视频和/或音频剪辑），并将推动所选音频和/或视频剪辑至目标移动装置302——当相应的标签202被其读取时。任选地，标识50或控制器56还可包括链接（例如，通过WiFi或有线连接），其允许容易地更新数据文件。
虽然本文的标签202已被指向于电子通信装置方面，但要理解的是，在替代型实施方式中，对于输送内容和/或信息或数据至观看者的移动装置302，任选地，标签202可被作为在板200或固定于其的介质片材上印刷或以其他方式形成的条形码或其他类似标记而实施。在这种实例中，观看者的移动装置302任选地配备条形码读取或类似物，读取标签202和解码，或以其他方式解译相应的数据，例如，其可以是因特网或网址或其他类似的指示符，例如，装置302上的浏览器或类似物指向因特网或网址或其他类似的指示符以获得关联内容。
在任何情况下，要理解的是，结合本文展示的具体的示例性实施方式（一个或多个），某些结构和/或功能特征经描述被合并到限定的元件和/或组件中。但是，要考虑到，如果适当，这些特征基于相同或相似的益处同样也可被合并到其他元件和/或组件中。还要理解的是，如果适当，示例性实施方式的不同方面可被选择性应用，以实现其他适于期望应用的替代型实施方式，因此其他替代型实施方式实现合并到其中的方面各自的优势。
还要理解的是，本文所述的具体元件或组件可通过硬件、软件、固件或其组合使其功能性适当地实现。此外，要理解的是，本文所述合并在一起的某些元件可在适当的情况下是独立元件或被拆分。类似地，所述由一个具体元件实现的多个具体功能可由多个独立用于实现各个功能的不同元件实现，或某些单独的功能可被多个协同作用的不同元件拆分和实现。或者，本文另外描述和/或显示彼此不同的一些元件或组件可在适当时在物理上或功能上组合。例如，单个RFID装置（如装置82）可任选地被提供以控制逻辑电路或其他类似指示以运行标识50、证实数据和NFC功能性。或者，可采用多个独立的RFID或其他类似装置，每个均被提供以实施一个或多个前述功能。例如，一个RFID装置可被提供以标识控制逻辑电路或类似物和证实数据，而独立的RFID可被提供，从而支持与观看者的装置302相关的NFC功能性。
本发明主题当然具有多种其他应用。例如，本系统可被用作“旧”话机系统的替换，其中使用者或客户将用其移动电话接触酒店的具有嵌入的RFID装置的标签或按键（并且其可能具有正确的语言），这使你连接酒店操作人员，该操作人员从你进入的号码知道你谈话的语言；或可选地连接多个其他酒店服务，如通过室内监视器或图形显示装置进行视频选择。此外，显示器提供关于酒店的具体情况和其他可能的兴趣点。
另一实例包括被照明的公路标志、标识或类似物，其中驾驶者通过用他或她的移动电话作为标识系统中RFID装置的激发器将能够获得协助和接收另外的指示以及服务车辆的状态。前述还可以例如结合大型娱乐活动、体育活动和类似活动而使用，其中图形显示器可被激发以向客户提供关于活动额外的信息、座位位置、用餐选择和类似信息。
许多零售饮食场所如快餐店现通过照明标识系统方便了客户的处理，其中客户通过使用内部通信（intercom）系统在场所放置他或她的命令。在本实例中，系统通过利用分割板——一个板将显示有什么食物选择，另一个板将允许使用者进行选择和可能进行支付。然后激发器或话机将接收客户将传送至柜台以获得他或她的食品的代码。或者，NFC胶纸（sticker）的菜单可处于客户面前的桌子上，激发器用于选择需要哪种用餐选择。
本发明另一可能的应用将包括明信片包，可移除的NFC胶纸位于该明信片上。例如，显示4×5网格口袋的透明支架可用于显示不同服务或娱乐产品的多个卡片。零售商店或自助（“DIY”）商店将接受来自需要对服务进行广告的本地服务提供商的支付。然后零售商店将生成明信片——如通过喷墨打印机（或将卡片给予使用者以在家打印），然后利用移动电话或激发器，编程NFC以包括服务提供商的联系网站和/或联系号码。然后，上述识别的零售商店的显示器上的照明标识接收对本地服务进行广告的图形。
在可用于在未使用的时段中广告品牌的基础上，大型广告商可能希望向商店发送具有NFC的预先印刷的明信片。每个卡片具有唯一的ID及其NFC数据，大型广告商将得到对其网站的“点击”，其可连接至发送到具体零售商店的特定卡片，并可进行小额支付。
根据本发明将因此知道，高优势的交互式广告系统和方法已被提供。虽然已结合目前认为是最具实践性和最优选的实施方式对本发明进行了描述，但对于本领域普通技术人员显而易见的是，本发明并不受限于公开的实施方式，多种修正和等同安排可因此在本发明的范围内进行，该范围符合所附权利要求最宽泛的解释，从而包括所有等同结构和产品。

Claims (20)

1.广告系统，包括：
图形介质支撑框架，其具有可激发的光源；
广告图形，其具有关于广告或销售活动的印刷或成像标记；
多个RFID标签，各RFID标签包括有第一和第二表面的衬底、天线和芯片，所述天线和芯片位于所述第一表面上，所述芯片编码有关于所述广告图形的信息；
激发器，用于激发和读取所述多个RFID标签中至少一个上的所述芯片和使第一信号被送至所述图形支撑框架；和
处理器，用于接收所述第一信号和发送第二信号至所述激发器。
2.权利要求1所述的广告系统，其中各所述RFID标签包含关于不同产品或服务机会的不同信息。
3.权利要求1所述的广告系统，其中所述多个RFID标签被按图案安排在所述广告图形上。
4.权利要求1所述的广告系统，其中所述多个RFID标签中的每一个均可从广告图形移除以使信息改变。
5.权利要求1所述的广告系统，其中所述多个RFID标签中的每一个均通过粘合、附着、层压、嵌入中的至少一种或其组合而与所述广告图形相关联。
6.权利要求1所述的广告系统，其中用移动通信装置读取所述多个RFID标签中的至少一个。
7.权利要求1所述的广告系统，其中所述多个RFID标签中的至少一个触发所要产生的音频信号。
8.权利要求1所述的广告系统，其中所述多个RFID标签中的至少一个触发所要产生的视频信号。
9.权利要求1所述的广告系统，其中所述多个RFID标签中的至少一个包含因特网址。
10.权利要求1所述的广告系统，其中所述广告图形被提供以多个视觉代码，所述代码选自条形码、2-D代码及其组合。
11.权利要求1所述的广告系统，其中所述广告系统关联饮食和餐饮企业而应用。
12.权利要求1所述的广告系统，其中所述广告系统关联高速公路标识系统而应用。
13.权利要求1所述的广告系统，其中所述框架被提供在第一位置处，所述多个RFID装置被提供在第二位置处，所述第二位置不同于所述第一位置。
14.权利要求1所述的广告系统，其中所述激发器激发所述光源，以显示关于所述RFID装置上的所述至少一个芯片的部分所述广告图形。
15.交互式广告系统，包括：
广告图形，被提供在第一位置处，所述广告图形具有关于特定销售主题或活动的标记，所述广告图形被具有照明装置的框架支撑；
显示板，所述显示板具有位于其上的多个RFID装置，所述显示板在第二位置处，所述第二位置不同于所述第一位置；
激发器，用于激发和读取所述多个RFID装置中的至少一个和使第一信号被送至所述广告图形；
处理器，用于接收所述第一信号和发送第二信号至所述激发器；和
所述激发器激发所述照明装置，以显示关于所述多个RFID装置中至少一个的部分所述广告图形。
16.权利要求15所述的交互式广告系统，其中各所述RFID装置作为标签或标记被提供，并可移除或随所述广告图形改变。
17.权利要求15所述的交互式广告系统，其中各所述RFID装置用于提供内容和语言的至少一种。
18.权利要求15所述的交互式广告系统，其中所述系统进一步包括可由所述激发器激发的听觉、嗅觉和视觉能力中的至少一种。
19.应用交互式广告系统的方法，包括步骤：
首先提供广告图形；
将所述广告图形置于具有光源的支撑框架中；
提供具有多个RFID装置的显示板，各所述RFID装置具有内容或语言的至少一种；
读取至少一个所述RFID装置，以生成第一信号；
处理所述第一信号；和
激发所述光源以照明至少部分所述广告图形。
20.权利要求19所述的方法，其中所述激发步骤进一步包括激发听觉、视觉或嗅觉能力。
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