CA2916931A1 - A method and system for providing interactive digital advertising - Google Patents

A method and system for providing interactive digital advertising Download PDF

Info

Publication number
CA2916931A1
CA2916931A1 CA2916931A CA2916931A CA2916931A1 CA 2916931 A1 CA2916931 A1 CA 2916931A1 CA 2916931 A CA2916931 A CA 2916931A CA 2916931 A CA2916931 A CA 2916931A CA 2916931 A1 CA2916931 A1 CA 2916931A1
Authority
CA
Canada
Prior art keywords
user
content
displayed
digital advertisement
response
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CA2916931A
Other languages
English (en)
French (fr)
Inventor
Prashanth Naidu BUNDI
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Rezonence Ltd
Original Assignee
Rezonence Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rezonence Ltd filed Critical Rezonence Ltd
Publication of CA2916931A1 publication Critical patent/CA2916931A1/en
Pending legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)
CA2916931A 2013-06-26 2014-06-25 A method and system for providing interactive digital advertising Pending CA2916931A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201361839395P 2013-06-26 2013-06-26
US61/839,395 2013-06-26
PCT/GB2014/051949 WO2014207469A1 (en) 2013-06-26 2014-06-25 A method and system for providing interactive digital advertising

Publications (1)

Publication Number Publication Date
CA2916931A1 true CA2916931A1 (en) 2014-12-31

Family

ID=51257522

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2916931A Pending CA2916931A1 (en) 2013-06-26 2014-06-25 A method and system for providing interactive digital advertising

Country Status (8)

Country Link
US (1) US11615446B2 (enExample)
EP (1) EP3014546A1 (enExample)
JP (1) JP6538035B2 (enExample)
CN (1) CN105324788A (enExample)
AU (2) AU2014300769A1 (enExample)
BR (1) BR112015032318A2 (enExample)
CA (1) CA2916931A1 (enExample)
WO (1) WO2014207469A1 (enExample)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11122038B1 (en) * 2017-05-18 2021-09-14 United Services Automobile Association (Usaa) Methods and systems for authentication of new users
CN108965952A (zh) * 2018-08-13 2018-12-07 秦四春 一种广告互动方法及应用其装置和系统
JP7272293B2 (ja) * 2020-01-29 2023-05-12 トヨタ自動車株式会社 エージェント装置、エージェントシステム及びプログラム
CN113542892B (zh) * 2021-07-08 2022-09-13 腾讯科技（深圳）有限公司 目标对象的锁定方法和装置、存储介质及电子设备

Family Cites Families (51)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5618182A (en) * 1994-09-30 1997-04-08 Thomas; C. Douglass Method and apparatus for improving performance on multiple-choice exams
US20010005199A1 (en) * 1997-07-30 2001-06-28 Glen J. Anderson Internet computer keyboard
US6374272B2 (en) * 1998-03-16 2002-04-16 International Business Machines Corporation Selecting overlapping hypertext links with different mouse buttons from the same position on the screen
US20030048293A1 (en) * 1998-05-11 2003-03-13 Creative Edge Internet Services Pty. Ltd. Internet advertising system
US6296487B1 (en) * 1999-06-14 2001-10-02 Ernest L. Lotecka Method and system for facilitating communicating and behavior skills training
AU1777601A (en) * 1999-11-17 2001-05-30 Discovery Communications, Inc. Electronic book having electronic commerce features
US6636247B1 (en) * 2000-01-31 2003-10-21 International Business Machines Corporation Modality advertisement viewing system and method
US20010032092A1 (en) * 2000-02-07 2001-10-18 James Calver Small business web-based portal method and system
CN1308264A (zh) * 2000-02-09 2001-08-15 陈勤 多服务触摸交互式多媒体信息与广告用设备
EP1146441A1 (en) * 2000-04-11 2001-10-17 BRITISH TELECOMMUNICATIONS public limited company Changing hypermedia content of a web site
US20010049661A1 (en) * 2000-04-17 2001-12-06 John Casey Power Method for interactive advertising on the internet
GB2364485B (en) * 2000-07-04 2002-06-12 Saj Muzaffar Interactive broadcast system
JP2002109126A (ja) * 2000-09-29 2002-04-12 Teooria Communications Kk クイズイベントシステムおよびクイズイベント管理装置
US20020087642A1 (en) * 2000-10-11 2002-07-04 Wei Kevin Hui Method and apparatus for transferring audio and video files to and from a remote computing system
US20020046087A1 (en) * 2000-12-18 2002-04-18 John Hey Method of drawing attention to advertisements
US20020194146A1 (en) * 2001-03-30 2002-12-19 Sirhall Thomas M. Software tool for creating an interactive list
JP2003187141A (ja) 2001-12-13 2003-07-04 Hiroshi Fukushima インターネット上での広告によるコンテンツ公開方法
US20040018479A1 (en) * 2001-12-21 2004-01-29 Pritchard David E. Computer implemented tutoring system
JP2003223128A (ja) 2002-01-30 2003-08-08 Takaya Uda 閲覧情報提供システム
US20040044697A1 (en) * 2002-08-28 2004-03-04 Nixon Michael L. Systems and methods for distributing, obtaining and using digital media files
JP2004120324A (ja) 2002-09-26 2004-04-15 Toshiba Corp コンテンツ再生装置、コンテンツ再生方法及びコンテンツ配信方法
CN1711542A (zh) * 2002-10-11 2005-12-21 弗兰克·S·马焦 用于与广播内容相互作用的远程控制系统和方法
US20050149968A1 (en) * 2003-03-07 2005-07-07 Richard Konig Ending advertisement insertion
US20050137872A1 (en) * 2003-12-23 2005-06-23 Brady Corey E. System and method for voice synthesis using an annotation system
JP2006236067A (ja) * 2005-02-25 2006-09-07 Nifty Corp アカウント発行装置及びアカウント発行プログラム
US20070124201A1 (en) * 2005-11-30 2007-05-31 Hu Hubert C Digital content access system and methods
US20070157228A1 (en) * 2005-12-30 2007-07-05 Jason Bayer Advertising with video ad creatives
US20080032277A1 (en) * 2006-04-08 2008-02-07 Media Ip Holdings, Llc Dynamic multiple choice answers
CN101079137A (zh) * 2006-05-25 2007-11-28 钟桦 交互式有价广告营销方法
US8172577B2 (en) * 2006-07-27 2012-05-08 Northeastern University System and method for knowledge transfer with a game
US20080071881A1 (en) * 2006-09-15 2008-03-20 Curtis Duane Kronlund Advertising on Idle Web Browser Windows
US8195512B2 (en) * 2006-11-03 2012-06-05 Joseph Franklin Shuhy System and method for serving relevant question-based advertisements
US7886334B1 (en) * 2006-12-11 2011-02-08 Qurio Holdings, Inc. System and method for social network trust assessment
US20080221986A1 (en) * 2007-03-09 2008-09-11 Barry Soicher Consumer-choice, incentive based, alternative payment method and advertising system
JP5122167B2 (ja) 2007-03-29 2013-01-16 楽天株式会社 画像配信装置、端末、画像配信方法、及び画像視聴プログラム
ITTO20070579A1 (it) * 2007-08-02 2009-02-03 Giuseppe Stefano Quintarelli Sistema e metodo per fruire di un oggetto mediale su un dispositivo di fruizione
JP2009147532A (ja) 2007-12-12 2009-07-02 Canon Inc 情報処理装置及び情報処理方法
CN101221583A (zh) * 2008-01-29 2008-07-16 北京百问百答网络技术有限公司 一种问题推荐方法及系统
CN101251919A (zh) * 2008-02-01 2008-08-27 陈涵 网络广告投放监控系统及方法
US20090210937A1 (en) * 2008-02-15 2009-08-20 Alexander Kraft Captcha advertising
US20090281871A1 (en) * 2008-05-12 2009-11-12 Terrence Patrick Tietzen Method, system, and computer program for providing a loyalty engine for automated cause management
US20100228596A1 (en) * 2009-03-05 2010-09-09 David Simons Computer advertising system with built-in per-impression consumer feedback mechanism
US8639573B2 (en) * 2009-05-12 2014-01-28 Wilopen Products, Lc Commercial game system and method
US8744909B2 (en) * 2009-09-03 2014-06-03 Papatel, Inc. System and method of guaranteed cognitive awareness
US8365260B2 (en) * 2009-09-25 2013-01-29 International Business Machines Corporation Multi-variable challenge and response for content security
JP5561852B2 (ja) 2009-11-26 2014-07-30 シャープ株式会社 コンテンツ配信装置、コンテンツ視聴装置、コンテンツ配信方法およびコンテンツ視聴方法
WO2011053967A1 (en) 2009-11-02 2011-05-05 Solve Media, Inc. System and method for generating and managing interactive advertisements
US20120166294A1 (en) * 2009-11-02 2012-06-28 Todd Lieberman System and method for skippable pre-roll video advertising
US20110202946A1 (en) * 2010-02-18 2011-08-18 The London Television Centre Interactive Broadcast System
US20110264494A1 (en) * 2010-04-19 2011-10-27 Lechowicz Stephen P System for an incentive-based distribution of a marketing material
US20120109741A1 (en) * 2010-10-28 2012-05-03 AdOn Network, Inc. Methods and apparatus for dynamic content

Also Published As

Publication number Publication date
CN105324788A (zh) 2016-02-10
US11615446B2 (en) 2023-03-28
AU2014300769A1 (en) 2016-02-11
AU2020202023A1 (en) 2020-04-09
US20160148281A1 (en) 2016-05-26
WO2014207469A1 (en) 2014-12-31
JP6538035B2 (ja) 2019-07-03
JP2016532931A (ja) 2016-10-20
EP3014546A1 (en) 2016-05-04
BR112015032318A2 (pt) 2020-06-23

Similar Documents

Publication Publication Date Title
TWI570642B (zh) 基於廣告位置進行折扣的廣造選擇、計價與配置方法
US9704183B2 (en) System and method for generating and managing interactive advertisements
US9535577B2 (en) Apparatus, method, and computer program product for synchronizing interactive content with multimedia
TWI582714B (zh) 具社群付費的線上廣告
AU2020202023A1 (en) A method and system for providing interactive digital advertising
US20170270551A1 (en) Method and system for distributing targeted messages on social media
US20130311300A1 (en) Method of advertising technology
AU2013201494B1 (en) A Digital Advertising System and Method
US20140316872A1 (en) Systems and methods for managing endorsements
WO2015150749A1 (en) An advertising method and system
KR20220105154A (ko) 콘텐츠 프레젠테이션을 위한 기술
US9165312B2 (en) Mobile device advertising chains
KR101360873B1 (ko) 광고의 설명과 적립조건을 동기화하는 광고 제공 시스템 및 방법
Iqbal et al. Impact of advertisements on webpage design and user engagement–a review from hci perspective
Gold The digital advertising guide
US20160019593A1 (en) Computer-implemented method and system for ephemeral advertising
US20150347431A1 (en) Serving Expandable Content Items
US20120191540A1 (en) Automatic application of targeted advertising in datasets
JP7788169B2 (ja) 動的ウェブコンテンツを用いたビデオ広告補強
KR20180101758A (ko) 광고재생에 따른 쿠폰제공 방법
US20140372201A1 (en) Promotional forms for advertising
KR20190064886A (ko) 광고 콘텐츠 공유 플랫폼 및 이를 통해 제공되는 광고 콘텐츠를 이용한 이벤트 제공 방법
EP3241170A1 (en) Smart ads
KR20140086946A (ko) 광고주와 사용자간의 거래에 대해 사용자에게 적립금을 제공하는 적립금 관리 시스템 및 방법
JP2023550360A (ja) 動的ウェブコンテンツを用いたビデオ広告補強

Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20190619

EEER Examination request

Effective date: 20190619

EEER Examination request

Effective date: 20190619

EEER Examination request

Effective date: 20190619

EEER Examination request

Effective date: 20190619

EEER Examination request

Effective date: 20190619