JP6538035B2 - 対話型デジタル広告を提供する方法およびシステム - Google Patents

対話型デジタル広告を提供する方法およびシステム Download PDF

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JP6538035B2
JP6538035B2 JP2016522866A JP2016522866A JP6538035B2 JP 6538035 B2 JP6538035 B2 JP 6538035B2 JP 2016522866 A JP2016522866 A JP 2016522866A JP 2016522866 A JP2016522866 A JP 2016522866A JP 6538035 B2 JP6538035 B2 JP 6538035B2
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JP2016532931A (ja
JP2016532931A5 (enExample
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ナイドゥ ブンディ,プラシャンタ
ナイドゥ ブンディ,プラシャンタ
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Rezonence Ltd
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)
JP2016522866A 2013-06-26 2014-06-25 対話型デジタル広告を提供する方法およびシステム Active JP6538035B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201361839395P 2013-06-26 2013-06-26
US61/839,395 2013-06-26
PCT/GB2014/051949 WO2014207469A1 (en) 2013-06-26 2014-06-25 A method and system for providing interactive digital advertising

Publications (3)

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JP2016532931A JP2016532931A (ja) 2016-10-20
JP2016532931A5 JP2016532931A5 (enExample) 2017-08-10
JP6538035B2 true JP6538035B2 (ja) 2019-07-03

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JP2016522866A Active JP6538035B2 (ja) 2013-06-26 2014-06-25 対話型デジタル広告を提供する方法およびシステム

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US (1) US11615446B2 (enExample)
EP (1) EP3014546A1 (enExample)
JP (1) JP6538035B2 (enExample)
CN (1) CN105324788A (enExample)
AU (2) AU2014300769A1 (enExample)
BR (1) BR112015032318A2 (enExample)
CA (1) CA2916931A1 (enExample)
WO (1) WO2014207469A1 (enExample)

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CN108965952A (zh) * 2018-08-13 2018-12-07 秦四春 一种广告互动方法及应用其装置和系统
JP7272293B2 (ja) * 2020-01-29 2023-05-12 トヨタ自動車株式会社 エージェント装置、エージェントシステム及びプログラム
CN113542892B (zh) * 2021-07-08 2022-09-13 腾讯科技(深圳)有限公司 目标对象的锁定方法和装置、存储介质及电子设备

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Also Published As

Publication number Publication date
CN105324788A (zh) 2016-02-10
US11615446B2 (en) 2023-03-28
AU2014300769A1 (en) 2016-02-11
AU2020202023A1 (en) 2020-04-09
US20160148281A1 (en) 2016-05-26
WO2014207469A1 (en) 2014-12-31
JP2016532931A (ja) 2016-10-20
EP3014546A1 (en) 2016-05-04
CA2916931A1 (en) 2014-12-31
BR112015032318A2 (pt) 2020-06-23

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