WO2016109584A1 - Smart ads - Google Patents

Smart ads Download PDF

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Publication number
WO2016109584A1
WO2016109584A1 PCT/US2015/067936 US2015067936W WO2016109584A1 WO 2016109584 A1 WO2016109584 A1 WO 2016109584A1 US 2015067936 W US2015067936 W US 2015067936W WO 2016109584 A1 WO2016109584 A1 WO 2016109584A1
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WO
WIPO (PCT)
Prior art keywords
advertising
plurality
advertisement
phone
user
Prior art date
Application number
PCT/US2015/067936
Other languages
French (fr)
Inventor
Ahmed Essam NAIEM
Original Assignee
F16Apps, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US201462097432P priority Critical
Priority to US62/097,432 priority
Application filed by F16Apps, Inc. filed Critical F16Apps, Inc.
Publication of WO2016109584A1 publication Critical patent/WO2016109584A1/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

Abstract

A method involves managing advertising on a smart cellular phone. The method may include receiving a bookmark request for an advertisement from a user, storing an advertising bookmark comprising an identifier for the advertisement, receiving a view request from the user for the advertising bookmark, and causing the advertisement to be displayed to the user. The method may include receiving an advertising modification request associated with media content comprising a plurality of advertising segments, disabling one or more of the plurality of advertising segments, and causing the media content to be displayed to a user. The method may include receiving a classified advertisement associated with a seller, receiving an advertisement type, a seller location, and a picture associated with the classified advertisement, receiving buyer locations and buyer types associated with buyers, determining targeted buyers based on the advertisement type, the seller location, the picture, the buyer locations, and the buyer types, and displaying the classified advertisement to the targeted buyers.

Description

SMART ADS

BACKGROUND

[0001] In general, online advertisements allow for the delivery of promotional marketing messages to consumers over the Internet. Online advertisements may be tailored for users based on cookies stored in the user's web browser. Further, online advertisements may be randomly selected and presented to a user. Furthermore, if a user wishes to revisit a particular advertisement presented on a webpage, the user may be presented with a different advertisement upon returning to the webpage.

SUMMARY

[0002] In general, in one aspect, embodiments relate to a method for managing advertising on a phone. The method includes receiving a bookmark request for an advertisement from a user of the phone. The method further includes storing an advertising bookmark comprising an identifier for the advertisement. The method further includes receiving a view request for the advertising bookmark from the user of the phone. The method further includes displaying the advertisement to the user of the phone.

[0003] In general, in one aspect, embodiments relate to a system for managing advertising on a phone. The system includes a processor, a memory executable by the processor, and an evaluation engine stored in the memory and executing on the computer processor. The memory includes functionality for receiving a bookmark request for an advertisement from a user of the phone. The memory further includes functionality for storing an advertising bookmark comprising an identifier for the advertisement. The memory further includes functionality for receiving a view request for the advertising bookmark from the user of the phone. The memory further includes functionality for displaying the advertisement to the user of the phone. 10004] In general, in one aspect, embodiments relate to a non-transitory computer readable medium (CRM) storing various instructions for managing advertising on a phone. The instructions include functionality for receiving a bookmark request for an advertisement from a user of the phone. The instructions further include functionality for storing an advertising bookmark comprising an identifier for the advertisement. The instructions further include functionality for receiving a view request for the advertising bookmark from the user of the phone. The instructions further include functionality for displaying the advertisement to the user of the phone.

[0005] Other aspects of the invention will be apparent from the following description and the appended claims.

BRIEF DESCRIPTION OF DRAWINGS

[0006] FIGs. 1-2 show schematic diagrams in accordance with one or more embodiments of the invention.

[0007] FIGs. 3-5 show flowcharts in accordance with one or more embodiments of the invention.

[0008] FIG. 6 shows a computing system in accordance with one or more embodiments of the invention.

DETAILED DESCRIPTION

[0009] Specific embodiments of the invention will now be described in detail with reference to the accompanying figures. Like elements in the various figures are denoted by like reference numerals for consistency.

[0010] In the following detailed description of embodiments of the invention, numerous specific details are set forth in order to provide a more thorough understanding of the invention. However, it will be apparent to one of ordinary skill in the art that the invention may be practiced without these specific details. In other instances, well-known features have not been described in detail to avoid unnecessarily complicating the description.

[0011] Throughout the application, ordinal numbers (e.g., first, second, third, etc.) may be used as an adjective for an element (i.e., any noun in the application). The use of ordinal numbers is not to imply or create any particular ordering of the elements nor to limit any element to being only a single element unless expressly disclosed, such as by the use of the terms "before", "after", "single", and other such terminology. Rather, the use of ordinal numbers is to distinguish between the elements. By way of an example, a first element is distinct from a second element, and the first element may encompass more than one element and succeed (or precede) the second element in an ordering of elements.

[0012] In general, embodiments of the invention relate to a method, system, and computer readable medium for managing advertising on a smart cellular phone (i.e., "smart ads"). One or more embodiments of the invention relate to a method for managing advertising on a smart cellular phone, the method including receiving a bookmark request for an advertisement from a user, storing an advertising bookmark comprising an identifier for the advertisement, receiving a view request from the user for the advertising bookmark, and causing the advertisement to be displayed to the user.

[0013] One or more embodiments of the invention relate to a method for managing advertising on a smart cellular phone, the method including receiving an advertising modification request associated with media content comprising a plurality of advertising segments, disabling one or more of the plurality of advertising segments, and causing the media content to be displayed to a user.

[0014] One or more embodiments of the invention relate to a method for managing advertising on a smart cellular phone, the method including receiving a classified advertisement associated with a seller, receiving an advertisement type, a seller location, and a picture associated with the classified advertisement, receiving a plurality of buyer locations and a plurality of buyer types associated with a plurality of buyers, determining a plurality of targeted buyers based on the advertisement type, the seller location, the picture, the plurality of buyer locations, and the plurality of buyer types, and displaying the classified advertisement to the plurality of targeted buyers.

10015] FIG. 1 shows a client device (100), an advertising server (102), a media server (104), an advertising network (106), and a sponsor device (108) in accordance with one or more embodiments. In one or more embodiments, the client device (100), advertising server (102), media server (104), and sponsor device (108) are connected via an advertising network (106) (e.g., a local area network (LAN), a wide area network (WAN) such as the Internet, mobile network, or any other type of network). The client device (100), advertising server (102), media server (104), and sponsor device (108) may take the form of a specialized computer system of the type found and described in relation to FIG. 6. The client device (100), advertising server (102), media server (104), and/or sponsor device (108) may also be implemented on the same or different specialized computer systems of the type found and described in relation to FIG. 6.

[0016] In one or more embodiments of the invention, the client device (100) is a computer system configured to interact with the advertising server (102), the media server (104), and the sponsor device (108) over the advertising network (106). Specifically, the client device (100) may be a physical computer system that includes a processor, volatile memory, persistent memory, an output device, and an input device. The client device (100) may be implemented as a personal computer or computing device operated by a user such as, for example, a smartphone, a laptop computer, a smart television, a smart appliance, a tablet computer, and/or any user device that is capable of interacting over a network connection such as the advertising network (106). Detail about the client device (100) is provided below in connection with FIG. 2.

[0017] In one or more embodiments of the invention, the advertising server (102) is a computer system or group of computer systems configured to service requests from the client device (100) or from the sponsor device (108) related to advertisements over the advertising network (106). Specifically, the advertising server (102) may include a repository of advertisements organized into groups or sets of related advertisements. Such advertisements may include various advertisement media such as, for example, image files, video files, text files, audio files, and interactive media files. Further, groups of advertisements may be provided to a client device in response to a request for a group of advertisements related to a particular subject.

[0018] In one or more embodiments of the invention, the media server (104) is a computer system or group of computer systems configured to provide media content to client device (100). Specifically, the media server (104) may be configured to receive requests for media content from client device (100) and provide media content to the client device (100) based on the request. Such media content may include, for example, image files, video files, text files, audio files, and interactive media files. Media content may include content related to news stories, entertainment information, narrative fiction, and user friend updates. Media content may also include one or more advertising segments in which advertisements may be inserted. In one embodiment of the invention, the advertising server (102) and the media server (104) are implemented in the same server. In another embodiment of the invention, the advertising server (102) and media server (104) are connected via an advertising network (106).

[0019] In one or more embodiments of the invention, the sponsor device ( 108 ) is a computer system configured to interact with the client device (100), the advertising server (102), and the media server (104) over the advertising network ( 106). In one or more embodiments of the invention, the sponsor device (108) may be located on the same server as the client device (100), the advertising server (102), and/or the media server (104). Specifically, the sponsor device (108) may be a physical computer system that includes a processor, volatile memory, persistent memory, an output device, and an input device. The sponsor device (108) may be implemented as a personal computer or computing device operated by a user such as, for example, a smartphone, a laptop computer, a smart television, a smart appliance, a tablet computer, and/or any user device that is capable of interacting over a network connection such as the advertising network (106).

[0020] FIG. 2 shows a client device (100) in accordance with one or more embodiments of the invention. As shown in FIG. 2, the client device (100) is connected to an advertising server (102) and a media server (104). In one or more embodiments, the client device (100) may be implemented on the same computer as the media server (104) and/or the advertising server (102). In another embodiment, the client device (100) is connected to the media server (104) and/or the advertising server (102) via an advertising network (106). The client device (100) includes a media selector (206), a media client (208), an advertising client (210), an output module (212), an input module (214), an evaluation engine (216), secure storage (218), and a location engine (220), all of which may be interconnected such that each component of the client device (100) may communicate with each other component of the client device (100).

[0021 ] In one or more embodiments of the invention, the media selector (206) is a process or group of processes configured to obtain media content from the media client (208) and advertisements from the advertising client (210). In one embodiment of the invention, the media selector (206) is further configured to select media content and advertisements for presentation to a user via the output module (212). In one embodiment of the invention, the media selector (206) is further configured to combine media content and advertisements for presentation to a user via the output module (212). In one embodiment of the invention, the media content and advertisements are selected based on instructions from the evaluation engine (216). In one embodiment of the invention, the media selector (206) is configured to present media content and advertisements to the user via the output module (212) in the order they are received unless otherwise instructed by the evaluation engine (216). The media selector (206) may also be configured to, either alone or in conjunction with other components within the client device (100), receive an advertising modification request associated with media content comprising a plurality of advertising segments, disable one or more of the plurality of advertising segments, and cause the media content to be displayed to a user as discussed below in connection with FIG. 4.

100221 In one or more embodiments of the invention, the media selector (206) is configured to obtain user interactions from the input module (214) and provide those user interactions to the evaluation engine (216). In one embodiment of the invention, each user interaction is associated with media content. In one embodiment of the invention, both the user interaction and the media content (or media content identifier) are provided to the evaluation engine (216).

[0023] In one or more embodiments of the invention, the media client (208) is a process or group of processes configured to interact with media server (104). Specifically, the media client (208) is configured to generate requests for media content and transmit those requests to the media server (104). Further, the media client (208) may also be configured to receive media content from the media server (104) and provide the media content to the media selector (206) or to the secure storage (218). In one embodiment of the invention, the media client (208) is configured to authenticate the client device to the media server (104).

[0024] In one or more embodiments of the invention, the advertising client (210) is a process or group of processes configured to interact with advertising server (102). Specifically, the advertising client (210) is configured to generate requests for advertisements or sets of advertisements and transmit those requests to the advertising server (102). Further, the advertising client (210) may also be configured to receive advertisements from the advertising server (102) and provide those advertisements to the media selector (206) or to the secure storage (218). In one embodiment of the invention, the advertising client (210) is configured to authenticate the client device to the advertising server (102).

[0025] In one or more embodiments of the invention, the output module (212) is a process or group of processes configured to present media content and advertisements to a user via a physical output device (608). In one embodiment of the invention, the output module (212) is an intermediary process or set of processes between the media selector (206) and the physical output device (608) of the client device (100). Output module (212) may include, for example, a display driver for a physical display and/or an audio driver for a speaker.

[00261 In one or more embodiments of the invention, the input module (214) is a process or group of processes configured to obtain user interactions from a physical input device (610) and provide those user interactions to the media selector (206). In one embodiment of the invention, the input module (214) is an intermediary process or set of processes between a physical input device (610) and the media selector. Input module (214) may include, for example, a driver for a touch screen, a driver for a camera device, a driver for an optical sensor, and/or a driver for physical buttons on the client device (100).

[0027] In one or more embodiments of the invention, the evaluation engine (216) is a process or group of processes configured to evaluate the user interactions with the media content or the advertisements. In one embodiment of the invention, the evaluation engine (216) is further configured to instruct the media selector (206) regarding which of a set of advertisements and media content should be presented to the user, and how such advertisements and media content should be combined. Further, the evaluation engine (216) may be configured to instruct the advertising client (210) regarding requests for advertisements. Such requests may include requests for data and files, such as webpages. Further, the evaluation engine (216) may be configured to instruct the media client (208) regarding requests for media.

[0028] Moreover, the evaluation engine (216) may be configured to, either alone or in conjunction with other components within the client device (100), receive a bookmark request for an advertisement from a user, store an advertising bookmark comprising an identifier for the advertisement, receive a view request from the user for the advertising bookmark, and cause the advertisement to be displayed to the user as discussed below in connection with FIG. 3. Further, the evaluation engine (216) may also be configures to, either alone or in conjunction with other components within the client device (100), receive a classified advertisement associated with a seller, receive an advertisement type, a seller location, and a picture associated with the classified advertisement, receive a plurality of buyer locations and a plurality of buyer types associated with a plurality of buyers, determine a plurality of targeted buyers based on the advertisement type, the seller location, the picture, the plurality of buyer locations, and the plurality of buyer types, and display the classified advertisement to the plurality of targeted buyers as discussed below in connection with FIG. 5.

[0029] Further, the evaluation engine (216) may be configured to, either alone or in conjunction with other components within the client device (100), execute, display, and receive input regarding interactive trivia content in conjunction with output module (212) and input module (214) as discussed below in connection with FIG. 5.

[0030] In one or more embodiments of the invention, the secure storage (218) is an interface by which the evaluation engine (216) stores media content (or media content identifiers), media content attributes, user impressions, media subcategories, and media categories. In one embodiment of the invention, one or more of the aforementioned elements may be stored in an encrypted form using the secure storage (218).

10031 ] In one or more embodiments of the invention, the location engine (220) is a process or group of processes configured to determine the location of the client device (100). In one or more embodiments, the location engine (220) is connected to hardware within the client device (100) capable of determining the location of the client device (100) (e.g., a global positioning satellite (GPS) chip). In one embodiment of the invention, the location engine (220) is further configured to instruct the evaluation engine (216) as to the location of the client device (100) for use in determining which of a set of advertisements and media content should be presented to the user. In another embodiment of the invention, the location of the client device (100) as determined by the location engine (220) is communicated to the advertising client (210) and/or the media client (208) for use in their interactions with the advertising server (102) and/or the media server (104), respectively.

[0032] In one or more embodiments of the invention, the evaluation engine (216) is configured to interact with other user applications. In one embodiment of the invention, the evaluation engine (216), the secure storage (218), the media selector (206), the media client (208), and/or the advertising client (210) may be embodied in a single user application. Such a user application may be configured to interact with other user applications.

[0033] While FIGs. 1-2 show a configuration of components, other configurations may be used without departing from the scope of the invention. For example, various components may be combined to create a single component. As another example, the functionality performed by a single component may be performed by two or more components.

[0034] FIG. 3 shows a flowchart in accordance with one or more embodiments.

In optional STEP 302 an advertisement is displayed to a user. In one or more embodiments, the entire advertisement is displayed to the user. In another embodiment, only some or part of the advertisement is displayed to the user. In one example, the advertising client has requested the advertisement from the advertising server, and the advertisement is displayed to the user via the output module. In this example, the advertisement has been requested by the advertising client in response to a user request for media to be displayed via the output module.

[0035] In STEP 304, in one or more embodiments, a bookmark request for the advertisement is received from the user. In one or more embodiments, the user is presented with a button via the output module to submit a bookmark request for the advertisement while it is displayed via the output module. In this example, a bookmark request is received when the input module detects that the user has engaged or selected the button to submit a bookmark request. In another embodiment, the user is presented with an interface to submit a bookmark request for the advertisement after the user has already viewed the advertisement. In this example, a bookmark request is received when the input module detects that the user has engaged or selected the interface component to submit a bookmark request. In another embodiment, the user is presented with an interface to submit a bookmark request for an advertisement the user has not already viewed. In this example, a bookmark request is received when the input module detects that the user has engaged or selected the interface component to submit a bookmark request.

[0036] In STEP 306, in one or more embodiments, an advertising bookmark comprising an identifier for the advertisement is stored. In one or more embodiments, the advertising bookmark is stored in the secure storage on the client device. In another embodiment, the advertising bookmark is forwarded to the advertising server via the advertising client for storage on the advertising server. In one or more embodiments, the advertising bookmark includes an identifier for the advertisement. In another embodiment, the advertising bookmark includes an identifier for the user and/or the client device. [0037] In STEP 308, in one or more embodiments of the invention, a view request for the advertising bookmark is received from the user. In one or more embodiments, the view request includes an advertising bookmark and/or an identifier for an advertisement. The view request may be received via the input module of the client device. For example, the user of the client device may select via the input module a specific advertising bookmark as displayed on the output module from a bookmarked advertisement viewing program executing on the client device.

[0038] In STEP 310, in one or more embodiments of the invention, the advertisement corresponding to the advertising bookmark is displayed. In one or more embodiments, the advertisement is displayed via the output module of the client device. In one example, after the user of the client device has selected via the input module a specific advertising bookmark in the bookmarked advertisement viewing program executing on the client device, the bookmarked advertisement begins to play. In one or more embodiments, the evaluation engine causes the bookmarked advertisement to be displayed to the user via the output module executing on the client device. In one embodiment, the bookmarked advertisement may be retrieved from secure storage before being displayed. In another embodiment, the bookmarked advertisement may be requested from the advertising server via the advertising client using the advertising bookmark and/or an identifier for the advertisement before being displayed.

[0039] FIG. 4 displays a flowchart in accordance with one or more embodiments of the invention. In one or more embodiments, in STEP 402 an advertising modification request is received. In one or more embodiments, the request is received at a client device. In one or more embodiments, the request is received at the client device and stored in the secure storage. The advertising modification request may be associated with media content. In one or more embodiments, the media content comprises one or more advertising segments, where the advertising segments are to be filled with advertisements. In one example, the media content has been requested from the media server via the media client. In this example, one or more advertisements have been requested from the advertising server via the advertising client for insertion into the media content at the advertising segments within the media content.

[0040] In one or more embodiments, in STEP 404 it is determined if the advertising modification request is a sponsorship request from a sponsor. In one or more embodiments, a sponsor has submitted a sponsorship request via a sponsor device, after which the sponsorship request is received at the client device, the advertising server, and/or the media server via the advertising network. In one or more embodiments, the sponsorship request is received along with a payment from the sponsor. In one or more embodiments, the sponsorship request comprises a plurality of sponsored advertising segments associated with the sponsor. For example, the sponsorship request may be submitted via the sponsor device, and may comprise a payment, an identification of media content, and one or more sponsored advertising segments. In one example, a sponsor selects via an input device connected to the sponsor device media content to sponsor, submits a payment, and provides sponsored advertising segments for display in the media content.

[0041] In one or more embodiments, if the advertising modification request is determined to be a sponsorship request in STEP 404, in optional STEP 406 the sponsored advertising segments are added to the media content. For example, the sponsored advertising segments may be appended to the front of the media content for display before the media content. In another example, the sponsored advertising segments may be inserted into the advertising segments within the media content.

[0042] In one or more embodiments, if the advertising modification request is determined to not be a sponsorship message in STEP 404, in STEP 408, it is determined if the advertising modification request is a disable advertising request from a user. In one or more embodiments, a user has submitted a disable advertising request via a client device, after which the disable advertising request is received at the sponsor device, the advertising server, and/or the media server via the advertising network. In one or more embodiments, the disable advertising request is received along with a payment from the user. For example, the user may submit a direct payment to disable advertising for media content. In another example, the user may purchase credits in a transaction to apply toward disabling advertising, and may then select to apply those credits to specific media content via a disable advertising request submitted via the client device. In this example, payment information and/or information associated with purchased credits may be stored in the secure storage on the client device. In another example, the user may submit payment for a disable advertising request or to purchase credits to apply toward disabling advertising to the advertising server via the advertising client. In another example, the user may submit payment for a disable advertising request or to purchase credits to apply toward disabling advertising to the sponsor device.

In one or more embodiments, if the advertising modification request is determined to be a disable advertising request in STEP 408, or in STEP 404 it is determined that the advertising modification request is a sponsorship request from a sponsor, in STEP 410 one or more advertising segments are disabled in the media content. In one or more embodiments, disabling an advertising segment includes removing any advertisements from an advertising segment or marking any advertisements in the advertising segment such that the advertisements are not displayed when the media content is displayed. In one or more embodiments, following a sponsorship request, the advertising segments that were in the media content prior to receipt of the sponsorship request are disabled. In another embodiment, following a sponsorship request, the advertising segments that were in the media content prior to receipt of the sponsorship request are disabled while any sponsored advertising segments are not disabled. In another embodiment, following a disable advertising request, one or more of the advertising segments are disabled. The disabling of the advertising segments may include a determination based on any payments submitted in a sponsorship request or a disable advertising request, such that increasing amounts of payment results in the disabling of a correspondingly increasing amount of advertising segments.

[0044] In one or more embodiments, in STEP 412, the media content is displayed to a user on the client device. In one or more embodiments, the displaying does not include any advertising segments that were disabled in STEP 410. In one or more embodiments, the displaying does include any sponsored advertising segments added in STEP 406. For example, if a disable advertising request is received from the user along with a corresponding payment, the media content may be displayed with all advertising segment disabled. In another example, if a sponsorship message is received from a sponsor along with a corresponding payment and sponsored advertising segments, the media content may be displayed with only the sponsored advertising segments.

[0045] FIG. 5 displays a flowchart in accordance with one or more embodiments of the invention. In one or more embodiments, in STEP 502 a classified advertisement is received. In one or more embodiments, the advertisement is received at a client device in possession of a buyer after submission via a client device in possession of a seller. In another embodiment, the advertisement is received at a client device in possession of a buyer after submission via computer system in possession of a seller. In one or more embodiments, the classified advertisement is associated with the seller. In one or more embodiments, the classified advertisement may be associated with a seller and include information about the seller, such as the seller's business name, the seller's email address, the seller's phone number, the seller's name, a unique identifier associated with the seller's client device, etc. The classified advertisement may have been submitted via a input module of a client device. Further, the classified advertisement may have been received at a client device or at an advertising server via an advertising client on a client device transmitting over an advertising network.

[0046] In one or more embodiments, in STEP 504 an advertisement type, a seller location, and a picture are received that are associated with the classified advertisement. For example, it could be received that the classified advertisement is of type "bicycle for sale," along with a picture of the specific bicycle and an address at which the bicycle is for sale.

[0047] In one or more embodiments, the advertisement type, seller location, and picture are received at a client device in possession of a buyer after submission via a client device in possession of a seller. In one or more embodiments, the advertisement type, seller location, and picture are received at a client device in possession of a buyer after submission via a computer system in possession of a seller. Further, the classified advertisement may have been received at a client device or at an advertising server via an advertising client on a client device transmitting over an advertising network. In one or more embodiments, the classified advertisement, the advertisement type, the seller location, and/or the picture are received in the same message. In one or more embodiments, the classified advertisement, the advertisement type, the seller location, and/or the picture are received in separate messages.

[0048] In one or more embodiments, the advertisement type is input by the seller. For example, the seller may select an advertisement type from a dropdown box in an interface. In another embodiment, the advertisement type is determined by the client device. For example, the client device may parse the advertisement to determine the advertisement type based on the contents. In one or more embodiments, the seller location is input by the seller. For example, the seller may type in a zip code or a neighborhood via an interface. In another embodiment, the seller location is determined by the location engine executing on the client device. For example, a GPS chip in the client device may be activated to determine the seller location. In one or more embodiments, the picture is input by the seller. For example, the seller may use a camera located on the client device to take a picture. In another embodiment, the picture is determined by the client device. For example, the client device may parse the advertisement and select a stock picture based on the content of the advertisement.

[0049] In one or more embodiments of the invention, in STEP 506 a plurality of buyer locations and a plurality of buyer types are received that are associated with a plurality of buyers. In one or more embodiments, the buyer type is input by the buyer via an input module executing on a client device. In another embodiment, the buyer type is determined by the client device. In one or more embodiments, the buyer location is input by the buyer via an input module executing on a client device. In another embodiment, the buyer location is determined by the location engine executing on the client device. For example, for a first buyer, it could be received that the first buyer is trying to buy a bicycle and located within the city limits of Austin, TX. In another example, for a second buyer, it could be received that the second buyer is trying to rent a room and located within the downtown area of Houston, TX.

[0050] In one or more embodiments, in STEP 508 a plurality of targeted buyers are determined. In one or more embodiments, the targeted buyers are determined based on the plurality of buyer types, the advertisement type, the plurality of buyer locations, and the seller location. For example, buyers of buyer type "looking for a bicycle" with a buyer location of "Austin, TX" may be determined to be targeted buyers for a classified advertisement of type "bicycle for sale" with a seller location of "Austin, TX." In one or more embodiments, the determination uses a match between buyer type and classified advertisement type. In one or more embodiments, the determination uses a similarity determination between buyer type and classified advertisement type. In one or more embodiments, the determination uses an overlap between buyer location and seller location. In one or more embodiments, the determination uses a proximity determination between buyer location and seller location. ] In one or more embodiments, in optional STEP 510 interactive trivia content is displayed to the plurality of targeted buyers based on the plurality of buyer locations and the plurality of buyer types. In one or more embodiments, interactive trivia content is a set of instructions for execution on a client device comprising one or more questions, one or more possible answers, and one or more incentives associated with the possible answers. For example, upon execution of the set of instructions, the user could select a "correct" answer that may reward the user with a coupon code for a discount at a local retailer. In another example, upon execution of the set of instructions, the user could select an "incorrect" answer that may reward the user with a coupon code for a smaller discount at a local retailer. In one or more embodiments, the interactive trivia content is received at the client device from a sponsor device, an advertising server, or a media server. In one or more embodiments, the interactive trivia content is stored on the client device in the secure storage prior to display. In one or more embodiments, the interactive trivia content is displayed after being retrieved from the secure storage on the client device. ] In one example, in STEP 510, the buyer location is communicated to the advertising server via the advertising client executing on the client device of the buyer. Upon receipt of the buyer location, the advertising server may transmit via the advertising network a plurality of interactive trivia content to the client device. Interactive trivia content may include one or more applications for execution on the client device containing questions and answers for the targeted buyer based on the targeted buyer location. For example, an interactive trivia content may include a set of instructions for execution on the client device related to identifying one or more historic buildings in the buyer's immediate vicinity. In this example, when the user selects the correct answer among multiple displayed possible answers, a coupon code containing a discount for a local retailer is displayed to the buyer via the output module of the client device.

[0053] In one or more embodiments, in STEP 512, the classified advertisement is displayed to the targeted buyers. For example, the classified advertisement of advertisement type "bicycle for sale" with a seller location of "Austin, TX" may be displayed to buyers of buyer type "looking for a bicycle" with a buyer location of "Austin, TX."

[0054] While the various steps in this flowchart are presented and described sequentially, one of ordinary skill will appreciate that some or all of the steps may be executed in different orders, may be combined or omitted, and some or all of the steps may be executed in parallel. Furthermore, the steps may be performed actively or passively. For example, some steps may be performed using polling or be interrupt driven in accordance with one or more embodiments of the invention. By way of an example, determination steps may not require a processor to process an instruction unless an interrupt is received to signify that condition exists in accordance with one or more embodiments of the invention. As another example, determination steps may be performed by performing a test, such as checking a data value to test whether the value is consistent with the tested condition in accordance with one or more embodiments of the invention.

[0055] Embodiments of the invention may be implemented on a computing system. Any combination of mobile, desktop, server, embedded, or other types of hardware may be used. For example, as shown in FIG. 6, the computing system (600) may include one or more computer processor(s) (602). associated memory (604) (e.g., random access memory (RAM), cache memory, flash memory, etc.), one or more storage device(s) (606) (e.g., a hard disk, an optical drive such as a compact disk (CD) drive or digital versatile disk (DVD) drive, a flash memory stick, etc.), and numerous other elements and functionalities. The computer processor(s) (602) may be an integrated circuit for processing instructions. For example, the computer processor(s) may be one or more cores, or micro-cores of a processor. The computing system (600) may also include one or more input device(s) (610), such as a touchscreen, keyboard, mouse, microphone, touchpad, electronic pen, or any other type of input device. Further, the computing system (600) may include one or more output device(s) (608), such as a screen (e.g., a liquid crystal display (LCD), a plasma display, touchscreen, cathode ray tube (CRT) monitor, projector, or other display device), a printer, external storage, or any other output device. One or more of the output device(s) may be the same or different from the input device(s). The computing system (600) may be connected to a network (612) (e.g., a local area network (LAN), a wide area network (WAN) such as the Internet, mobile network, or any other type of network) via a network interface connection (not shown). The input and output device(s) may be locally or remotely (e.g., via the network (612)) connected to the computer processor(s) (602), memory (604), and storage device(s) (606). Many different types of computing systems exist, and the aforementioned input and output device(s) may take other forms.

[0056] Software instructions in the form of computer readable program code to perform embodiments of the invention may be stored, in whole or in part, temporarily or permanently, on a non-transitory computer readable medium such as a CD, DVD, storage device, a diskette, a tape, flash memory, physical memory, or any other computer readable storage medium. Specifically, the software instructions may correspond to computer readable program code that when executed by a processor(s), is configured to perform embodiments of the invention.

[0057] Further, one or more elements of the aforementioned computing system (600) may be located at a remote location and connected to the other elements over a network (612). Further, embodiments of the invention may be implemented on a distributed system having a plurality of nodes, where each portion of the invention may be located on a different node within the distributed system. In one embodiment of the invention, the node corresponds to a distinct computing device. Alternatively, the node may correspond to a computer processor with associated physical memory. The node may alternatively correspond to a computer processor or micro-core of a computer processor with shared memory and/or resources. While the invention has been described with respect to a limited number of embodiments, those skilled in the art, having benefit of this disclosure, will appreciate that other embodiments can be devised which do not depart from the scope of the invention as disclosed herein. Accordingly, the scope of the invention should be limited only by the attached claims.

Claims

CLAIMS What is claimed is:
1. A method for managing advertising on a phone, the method comprising:
receiving a bookmark request for an advertisement from a user of the phone; storing an advertising bookmark comprising an identifier for the advertisement; receiving, from the user of the phone, a view request for the advertising bookmark; and
displaying the advertisement to the user of the phone.
2. A system for managing advertising on a phone, comprising:
a computer processor;
memory; and
an evaluation engine stored in the memory and executing on the computer processor, configured to:
receive a bookmark request for an advertisement from a user of the phone,
store an advertising bookmark comprising an identifier for the advertisement,
receive, from the user of the phone, a view request for the advertising bookmark, and
display the advertisement to the user of the phone.
3. A computer readable medium comprising computer readable program code embodied therein for causing a computer system to perform a method for managing advertising on a phone, the method comprising:
receiving a bookmark request for an advertisement from a user of the phone; storing an advertising bookmark comprising an identifier for the advertisement; receiving, from the user of the phone, a view request for the advertising bookmark; and
display the advertisement to the user of the phone.
4. A method for managing advertising on a phone, the method comprising: receiving an advertising modification request associated with media content comprising a plurality of advertising segments;
disabling one or more of the plurality of advertising segments; and
displaying the media content to the user of the phone.
5. The method of claim 4, wherein the advertising modification request comprises a sponsorship request from a sponsor.
6. The method of claim 5, further comprising adding a plurality of sponsored advertising segments associated with the sponsor to the media content.
7. The method of claim 4, wherein the advertising modification request comprises a disable advertising request from the user of the phone.
8. The method of claim 7, wherein the disable advertising request comprises a payment from the user of the phone.
9. A system for managing advertising on a phone, comprising:
a computer processor;
memory; and
an media selector stored in the memory and executing on the computer processor, configured to:
receive an advertising modification request associated with media content comprising a plurality of advertising segments, disable one or more of the plurality of advertising segments, and displaying the media content to the user of the phone.
10. The system of claim 9, wherein the advertising modification request comprises a sponsorship request from a sponsor.
1 1. The system of claim 10, wherein the media selector is further configured to add a plurality of sponsored advertising segments associated with the sponsor to the media content.
12. The system of claim 9, wherein the advertising modification request comprises a disable advertising request from the user of the phone.
13. The system of claim 12, wherein the disable advertising request comprises a payment from the user of the phone.
14. A computer readable medium comprising computer readable program code embodied therein for causing a computer system to perform a method for managing advertising on a phone, the method comprising:
receiving an advertising modification request associated with media content comprising a plurality of advertising segments;
disabling one or more of the plurality of advertising segments; and
display the media content to the user of the phone.
15. The computer readable medium of claim 14, wherein the advertising modification request comprises a sponsorship request from a sponsor.
16. The computer readable medium of claim 15, further comprising adding a plurality of sponsored advertising segments associated with the sponsor to the media content.
17. The computer readable medium of claim 15, wherein the advertising modification request comprises a disable advertising request from the user.
18. The computer readable medium of claim 17, wherein the disable advertising request comprises a payment from the user of the phone.
19. A method for managing advertising on a phone, the method comprising:
receiving a classified advertisement associated with a seller; receiving an advertisement type, a seller location, and a picture associated with the classified advertisement;
receiving a plurality of buyer locations and a plurality of buyer types associated with a plurality of buyers;
determining a plurality of targeted buyers based on the advertisement type, the seller location, the picture, the plurality of buyer locations, and the plurality of buyer types; and
displaying, on the phone, the classified advertisement to the plurality of targeted buyers.
20. The method of claim 19, further comprising displaying interactive trivia content to the plurality of targeted buyers based on the plurality of buyer locations and the plurality of buyer types.
21. A system for managing advertising on a phone, comprising:
a computer processor;
memory; and
an evaluation engine stored in the memory and executing on the computer processor, configured to:
receive a classified advertisement associated with a seller; receive an advertisement type, a seller location, and a picture associated with the classified advertisement;
receive a plurality of buyer locations and a plurality of buyer types associated with a plurality of buyers;
determine a plurality of targeted buyers based on the advertisement type, the seller location, the picture, the plurality of buyer locations, and the plurality of buyer types; and
display, on the phone, the classified advertisement to the plurality of targeted buyers.
22. The method of claim 19, further comprising displaying interactive trivia content to the plurality of targeted buyers based on the plurality of buyer locations and the plurality of buyer types.
23. A computer readable medium comprising computer readable program code embodied therein for causing a computer system to perform a method for managing advertising on a phone, the method comprising:
receiving a classified advertisement associated with a seller;
receiving an advertisement type, a seller location, and a picture associated with the classified advertisement;
receiving a plurality of buyer locations and a plurality of buyer types associated with a plurality of buyers;
determining a plurality of targeted buyers based on the advertisement type, the seller location, the picture, the plurality of buyer locations, and the plurality of buyer types; and
displaying, on the phone, the classified advertisement to the plurality of targeted buyers.
24. The computer readable medium of claim 23, the method further comprising displaying interactive trivia content to the plurality of targeted buyers based on the plurality of buyer locations and the plurality of buyer types.
PCT/US2015/067936 2014-12-29 2015-12-29 Smart ads WO2016109584A1 (en)

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