BR0314723A - Métodos e aparelhos para servir anúncios relevantes - Google Patents

Métodos e aparelhos para servir anúncios relevantes

Info

Publication number
BR0314723A
BR0314723A BR0314723A BR0314723A BR0314723A BR 0314723 A BR0314723 A BR 0314723A BR 0314723 A BR0314723 A BR 0314723A BR 0314723 A BR0314723 A BR 0314723A BR 0314723 A BR0314723 A BR 0314723A
Authority
BR
Brazil
Prior art keywords
webpage
methods
relevant ads
ads
serving relevant
Prior art date
Application number
BR0314723A
Other languages
English (en)
Inventor
Jeffrey A Dean
Paul Bucheit
Georges R Harik
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=31996903&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=BR0314723(A) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Google Inc filed Critical Google Inc
Publication of BR0314723A publication Critical patent/BR0314723A/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/35—Clustering; Classification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/912—Applications of a database
    • Y10S707/944—Business related

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

"MéTODOS E APARELHOS PARA SERVIR ANúNCIOS RELEVANTES". A relevância de anúncios para os interesses do usuário é melhorada. Em uma implementação, o conteúdo de uma página da web é analisado para determinar uma lista de um ou mais tópicos associados àquela página da Web. O anúncio é considerado como sendo relevante para a página da Web se ele é associado a palavras chaves que pertencem à lista de um ou mais tópicos. Um ou mais desses anúncios relevantes poderão ser fornecidos para renderização em conjunto com a página da Web ou páginas da Web relacionadas.
BR0314723A 2002-09-24 2003-09-24 Métodos e aparelhos para servir anúncios relevantes BR0314723A (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US41353602P 2002-09-24 2002-09-24
US10/314,427 US7716161B2 (en) 2002-09-24 2002-12-06 Methods and apparatus for serving relevant advertisements
PCT/US2003/030232 WO2004029758A2 (en) 2002-09-24 2003-09-24 Methods and apparatus for serving relevant advertisements

Publications (1)

Publication Number Publication Date
BR0314723A true BR0314723A (pt) 2005-08-02

Family

ID=31996903

Family Applications (1)

Application Number Title Priority Date Filing Date
BR0314723A BR0314723A (pt) 2002-09-24 2003-09-24 Métodos e aparelhos para servir anúncios relevantes

Country Status (9)

Country Link
US (7) US7716161B2 (pt)
EP (1) EP1552360A4 (pt)
JP (2) JP2006500698A (pt)
KR (1) KR100797401B1 (pt)
CN (1) CN102096882A (pt)
AU (1) AU2003275251C1 (pt)
BR (1) BR0314723A (pt)
CA (1) CA2499801C (pt)
WO (1) WO2004029758A2 (pt)

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AU2003275251A1 (en) 2004-04-19
JP5161122B2 (ja) 2013-03-13
US10198746B2 (en) 2019-02-05
WO2004029758A3 (en) 2004-05-27
US20160055530A1 (en) 2016-02-25
JP2006500698A (ja) 2006-01-05
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CA2499801C (en) 2016-11-08
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US8171034B2 (en) 2012-05-01
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US20140351029A1 (en) 2014-11-27
US20120173334A1 (en) 2012-07-05
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