BRPI0412049A - anúncios de serviço usando uma pesquisa de uma informação da web de anunciante - Google Patents

anúncios de serviço usando uma pesquisa de uma informação da web de anunciante

Info

Publication number
BRPI0412049A
BRPI0412049A BRPI0412049-3A BRPI0412049A BRPI0412049A BR PI0412049 A BRPI0412049 A BR PI0412049A BR PI0412049 A BRPI0412049 A BR PI0412049A BR PI0412049 A BRPI0412049 A BR PI0412049A
Authority
BR
Brazil
Prior art keywords
search
advertiser
web information
ads
target
Prior art date
Application number
BRPI0412049-3A
Other languages
English (en)
Inventor
Georges R Harik
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BRPI0412049A publication Critical patent/BRPI0412049A/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99933—Query processing, i.e. searching

Abstract

"ANúNCIOS DE SERVIçO USANDO UMA PESQUISA DE UMA INFORMAçãO DA WEB DE ANUNCIANTE". é permitido que anunciantes façam anúncios direcionados para ou proponham anúncios em associação com vários conteúdos, tais como páginas de resultados de pesquisa, páginas da web, e-mail, etc., sem se requerer que o anunciante introduza e/ou mantenha uma certa informação de alvo, tal como de alvo de palavra chave. Isso pode ser realizado pelo uso de uma estrutura de dados pesquisável, tal como um índice invertido, por exemplo, de informação da web de anunciante disponível. A informação da web de anunciante pode incluir termos e/ou frases extraídas do website do anunciante. Em particular, uma consulta de pesquisa pode ser usada para se pesquisarem anunciantes combinando e, portanto, anúncios combinando. Por exemplo, a consulta de pesquisa pode ser usada para se pesquisar um índice invertido incluindo palavras e/ou frases extraídas de websites de anunciantes. A página da web de anunciante e algum outro identificador podem ser usados como uma chave para pesquisa por um anúncio associado.
BRPI0412049-3A 2003-06-30 2004-06-30 anúncios de serviço usando uma pesquisa de uma informação da web de anunciante BRPI0412049A (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/614,736 US7647299B2 (en) 2003-06-30 2003-06-30 Serving advertisements using a search of advertiser web information
PCT/US2004/021087 WO2005006143A2 (en) 2003-06-30 2004-06-30 Serving advertisements using a search of advertiser web information

Publications (1)

Publication Number Publication Date
BRPI0412049A true BRPI0412049A (pt) 2006-08-15

Family

ID=33541413

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0412049-3A BRPI0412049A (pt) 2003-06-30 2004-06-30 anúncios de serviço usando uma pesquisa de uma informação da web de anunciante

Country Status (9)

Country Link
US (1) US7647299B2 (pt)
EP (3) EP2284724A1 (pt)
JP (1) JP4809219B2 (pt)
KR (1) KR20060036065A (pt)
CN (1) CN100476807C (pt)
AU (1) AU2004256801B2 (pt)
BR (1) BRPI0412049A (pt)
CA (1) CA2530400C (pt)
WO (1) WO2005006143A2 (pt)

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EP1644848A2 (en) 2006-04-12
CN100476807C (zh) 2009-04-08
US20040267725A1 (en) 2004-12-30
CN1842791A (zh) 2006-10-04
EP2284723A1 (en) 2011-02-16
CA2530400C (en) 2011-04-12
JP4809219B2 (ja) 2011-11-09
US7647299B2 (en) 2010-01-12
CA2530400A1 (en) 2005-01-20
WO2005006143A2 (en) 2005-01-20
AU2004256801B2 (en) 2008-10-30
WO2005006143A3 (en) 2005-08-04
KR20060036065A (ko) 2006-04-27

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