WO2022209484A1 - 広告配信システム及び広告配信方法 - Google Patents
広告配信システム及び広告配信方法 Download PDFInfo
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- WO2022209484A1 WO2022209484A1 PCT/JP2022/007913 JP2022007913W WO2022209484A1 WO 2022209484 A1 WO2022209484 A1 WO 2022209484A1 JP 2022007913 W JP2022007913 W JP 2022007913W WO 2022209484 A1 WO2022209484 A1 WO 2022209484A1
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- 238000009826 distribution Methods 0.000 claims description 152
- 238000007726 management method Methods 0.000 claims description 76
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- 238000004891 communication Methods 0.000 claims description 9
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Definitions
- This disclosure relates to an advertisement distribution system and an advertisement distribution method.
- the DSRC communication system of Patent Document 1 obtains store information only through the DSRC communication network without complicated procedures in the parking lot where it is installed. Specifically, when a vehicle is detected to be parked, parking information and the e-mail address of the mobile terminal carried by the user of the vehicle are sent from the vehicle-mounted device to the management center on the parking lot side. A transmission signal is received to start parking charging processing, and advertisement information such as store advertisements near the parking lot, a URL list of each store, a simple map of each store, etc. is delivered to the mobile terminal specified by the above e-mail address. .
- Patent Literature 2 discloses an information distribution device that efficiently distributes questionnaires and advertisements to customers who have shopped in shopping areas such as shopping malls and shopping streets where multiple stores are open. This information distribution device accumulates the transaction information notified from the transaction processing device. In addition, customers who are notified to enter the station by automatic ticket gates and customers who are notified to leave by the parking lot gate device are judged to be customers who have finished shopping at the shopping mall, Distribute questionnaires, advertisements, etc. as distribution information.
- Patent Document 3 discloses an information receiving terminal for minimizing the burden of parking ticket management on customers, etc., in commercial facilities where an information distribution system is used.
- the information distribution system includes an information storage unit that wirelessly receives and stores distribution information such as advertisement information, a display unit that displays the distribution information stored in the information storage unit, and a parking time in a parking lot. and a time information storage unit that receives and stores time information used as a starting time.
- Patent Documents 1 to 3 are premised on the use of dedicated equipment installed in the parking lot or the like. will bear higher costs for ad delivery. For this reason, it has been difficult for small stores run by individuals to easily use the advertisement distribution system. Moreover, since the target of advertisement distribution is limited to places related to specific parking lots, advertisements cannot be efficiently distributed to a large number of customers.
- in-store broadcasting can be used to efficiently deliver advertisements to a large number of customers in real time.
- the present disclosure relates to an advertisement distribution system and an advertisement distribution method that enable advertisers to distribute advertisements at low cost and to efficiently acquire users who receive advertisements as customers.
- An advertisement distribution system having a server that manages communication between a user terminal of a registered user registered in advance and an advertiser terminal that can be operated by an advertiser of an advertisement provided to the user terminal, a user management unit that manages registered users who use pre-registered parking lots; an advertiser management unit capable of providing a predetermined advertisement creation tool to the advertiser who has registered the parking lot as an advertisement distribution destination; an advertisement distribution unit that distributes information about an advertisement created by the advertiser using the advertisement creation tool to the registered user associated with the parking lot as an advertisement delivery destination;
- An advertisement distribution system comprising:
- An advertisement distribution method by a server that manages communication between a user terminal of a registered user registered in advance and an advertiser terminal that can be operated by an advertiser of an advertisement provided to the user terminal The server manages registered users who use pre-registered parking lots, The server provides a predetermined advertisement creation tool to the advertiser who has registered the parking lot as an advertisement distribution destination, The server distributes the information of the advertisement created by the advertiser using the advertisement creation tool to the registered user associated with the parking lot to which the advertisement is delivered, The server charges each advertiser by reflecting the usage status of the advertisement creation tool; Ad serving method.
- advertisers can distribute advertisements at low cost and efficiently acquire users who receive advertisements as customers.
- each registered user can receive distribution of high-value advertisements that can be used at stores near parking lots that are frequently used.
- FIG. 1 is a schematic diagram showing a usage environment of an advertisement distribution system according to one embodiment.
- FIG. 2 is a block diagram showing the configuration of main parts of the advertisement delivery system shown in FIG.
- FIG. 3 is a schematic diagram showing a usage example of the advertisement delivery system shown in FIG.
- FIG. 4 is a flow chart showing an advertisement creation procedure-1 using an advertisement creation tool.
- FIG. 5 is a flow chart showing the advertisement creation procedure-2 using the advertisement creation tool.
- FIG. 6 is a flow chart showing the advertisement creation procedure-3 using the advertisement creation tool.
- FIG. 7 is a sequence diagram showing an outline of an advertisement registration procedure on the advertiser side.
- FIG. 8 is a flow chart showing the procedure for automatic content checking.
- FIG. 9 is a flow chart showing the procedure for automatic image checking.
- FIG. 10 is a flow chart showing the procedure of billing management.
- FIG. 1 is a schematic diagram showing a usage environment of an advertisement distribution system 100 according to an embodiment of the present disclosure.
- the parking lot application 10 basically has a function for various users to conveniently use parking lots 11A, 11B, 11C, etc., which can be temporarily used when necessary, such as coin parking lots existing in various places. It is provided as a function.
- the parking lot application 10 provides functions for facilitating reservation of parking, entering and exiting the parking lot, payment of fees, confirmation of availability of parking spaces, and the like. Therefore, users who are likely to use parking lots in various places download and install the parking lot application 10 on their user terminals so that they can use the parking lot application 10, and then perform usage registration for using the parking lot application 10. to implement. As a result, the registered users become registered users 15A, 15B, and 15C shown in FIG. 1, for example.
- the parking lot application 10 of this embodiment has, in addition to the basic functions described above, a function for distributing advertisements.
- the distribution destination of the advertisement is registered users 15A, 15B, 15C who use parking lots 11A, 11B, 11C in various places.
- Each registered user 15A, 15B, 15C can receive an advertisement distribution service from the parking lot application 10 using their own user terminals 16A, 16B, 16C.
- smart phones can be used as the user terminals 16A to 16C.
- the advertiser 12A uses his or her personal computer, smartphone, etc. as the advertiser. It can be used as the terminal 14A and the service of the parking lot application 10 can be used. Then, the advertiser 12A creates a desired advertisement using the parking lot application 10 and registers it in the parking lot application 10. - ⁇
- the parking lot application 10 can distribute advertisements registered by each advertiser 12A, 12B to the registered users 15A, 15B, 15C according to predetermined conditions. For example, when an advertisement for the store 13A is registered in the parking lot application 10, if there is a registered user 15A using the parking lot 11A that is relatively close to the store 13A, the user terminal 16A Automatically deliver relevant advertisements to the parking lot application 10.
- the registered user 15A is close to the store 13A of the distributed advertisement, so if he or she is interested in the content of the advertisement, there is a high possibility that the registered user 15A will move from the parking lot 11A and visit the store 13A. Therefore, the advertiser 12A can effectively obtain profit from advertisement distribution.
- FIG. 2 is a block diagram showing the configuration of main parts of the advertisement delivery system 100 shown in FIG.
- the functions of the parking lot application 10 in FIG. can be configured with various functions incorporated on the server 20 .
- the main parts of the advertiser side application 10A and the user side application 10B can be arranged on the server 20 side to configure the parking lot application 10 as a cloud.
- the server 20 can be installed in a predetermined data center. Therefore, the advertiser terminal 14 and the user terminal 16 can each communicate with the server 20 via the Internet 19 and use the functions of the parking lot application 10 .
- the server 20 shown in FIG. 2 includes an advertiser management unit 21, an advertiser management DB (database) 22, a billing management unit 23, an advertisement creation tool 24, an advertisement my page DB 25, a parking lot DB 26, a store location DB 27, and registered user management. It has a unit 28, a user registration information DB 29, an advertisement distribution control unit 30, a distribution criteria management unit 31, and a distribution criteria DB32.
- the advertiser management unit 21 performs authentication of each advertiser using a password or the like, grasps the usage status of the service for each advertiser, grasps the fee payment status, manages whether or not the advertisement creation tool can be used, etc. do.
- the advertiser management DB 22 holds information such as authentication information, service usage history, billing information, and payment history for each advertiser.
- the billing management unit 23 generates billing information based on service usage history for each advertiser. The generated billing information is stored in the advertiser management DB 22 in association with the advertiser.
- the advertisement creation tool 24 allocates the storage area necessary for registering advertisement information as My Page to each advertiser and each store, and performs various processes to support the work necessary for creating and registering advertisements.
- the advertisement my page DB 25 holds information on my pages secured as independent storage areas for advertisements for each advertiser's store, and manages each my page in association with the advertiser and store.
- the parking lot DB 26 holds and manages position information such as latitude/longitude that indicates the position of each of a large number of parking lots to be managed.
- the store location DB 27 retains and manages location information such as latitude/longitude representing the location of each of a large number of stores to be managed.
- the registered user management unit 28 acquires information such as the advertisement distribution destination of the user terminal 16 owned by each registered user and the latitude/longitude representing the current position of the user terminal 16 in association with each registered user. Implement controls to
- the user registration information DB 29 holds information representing individual attributes such as the age group, gender, and preferences of each registered user. This attribute information is information sent by each user when registering.
- the advertisement distribution control unit 30, for each advertisement registered in the advertisement my page DB 25, for the user-side application 10B on the user terminal 16 of each distribution destination when the distribution conditions decided by the advertiser etc. are met automatically send the relevant My Page advertisement information.
- the distribution reference management unit 31 Management for preventing the content from being registered in the advertisement my page DB 25 as it is is automatically performed using the information in the distribution standard DB 32.
- the distribution criteria DB 32 holds pre-registered information that can be used as criteria for determining whether or not the content of the created advertisement is inappropriate for distribution. Specific contents of the distribution reference DB 32 will be described later.
- FIG. 3 is a schematic diagram showing a usage example of the advertisement distribution system 100 shown in FIG. Since the advertisement distribution system 100 manages a large number of parking lots, the advertiser 12A who is the owner of the store 13A can use the parking lot application 10 to cooperate with parking lots around the store 13A. Further, for example, the store 13A can be registered in the store map on the store location DB 27A as shown in FIG.
- the advertiser 12A needs to put out an advertisement such as "Bread on sale today!.
- This advertisement enables the discounted bread to sell out quickly. Furthermore, this advertisement makes it possible to increase the number of customers after the day of the event.
- the advertiser 12A can prepare a my page for each store on the advertisement my page DB 25A. As shown in FIG. 3, the advertiser himself/herself can write contents such as text, photographs, and illustrations in each my page. Therefore, for example, it is possible to register a sentence such as "Bread bargain sale starts today at 15:00" or a picture of bread as an advertisement.
- the parking lot application 10 automatically distributes the advertisement for each registered My Page.
- the advertisement is delivered to the registered users 15A and 15B registered as members in the parking lot 11A located near the store 13A, or the registered users 15A and 15B of the members who are actually in the parking lot 11A. can be done.
- each registered user activates the parking lot application 10 in the parking lot 11A, by controlling the user terminal to transmit the current position information to the server, it is possible to associate the actual user position with the parking lot. .
- the advertiser 12A of the store 13A can request the parking lot application 10 to distribute the advertisement at a very low fee.
- FIG. 4 is a flow chart showing an advertisement creation procedure-1 using the advertisement creation tool 24.
- the advertiser operating the advertiser terminal 14 can use the function of the advertisement creation tool 24 by communicating with the server 20 using the advertiser side application 10A. Then, the advertisement is created according to the procedure as shown in FIG. The procedure of FIG. 4 will be described below.
- the advertiser uses the advertisement creation tool 24 from the advertiser side application 10A to create the necessary advertisement content in S11. For example, a content including a text sentence such as "Bread is on sale today! and a picture or illustration of bread is created.
- the advertiser can select the target store of the created advertisement in S12. In addition, the advertiser can specify the distance between the target store of the advertisement and the parking lot in S13. Based on the store selected in S12 and the distance specified in S13, the advertisement creation tool 24 uses the contents of the parking lot DB 26 and the store location DB 27 to select a parking lot to which the advertisement is delivered that satisfies the distance condition. Determined in S14.
- the advertisement creation tool 24 registers the designation of the advertisement distribution destination determined in S14 and the content of the advertisement created in S11 in the area of the corresponding my page on the advertisement my page DB 25 in S15.
- FIG. 5 is a flow chart showing the advertisement creation procedure-2 using the advertisement creation tool 24. As shown in FIG. The procedure of FIG. 5 will be described below.
- the advertiser uses the advertisement creation tool 24 from the advertiser side application 10A to create the necessary advertisement content in S11. For example, a content including a text sentence such as "Bread is on sale today! and a picture or illustration of bread is created.
- the advertiser can select the target store of the created advertisement in S12. In addition, the advertiser can specify the distance between the target store of the advertisement and the parking lot in S13. The advertiser can specify the delivery time of the advertisement at S13A. For example, there is no point in distributing ads after the advertised product is sold out, or when the relevant store is about to close. The advertiser specifies the delivery time to be delivered.
- the advertisement creation tool 24 uses the contents of the parking lot DB 26 and the store location DB 27 to select a parking lot to which the advertisement is to be delivered that satisfies the distance condition in S14. to decide.
- the advertisement creation tool 24 registers the specification of the advertisement delivery destination determined in S14, the specification of the advertisement delivery time, and the content of the advertisement created in S11 in the area of the corresponding my page on the advertisement my page DB 25 in S15A. do.
- FIG. 6 is a flow chart showing the advertisement creation procedure-3 using the advertisement creation tool 24. As shown in FIG. The procedure of FIG. 6 will be described below.
- the advertiser uses the advertisement creation tool 24 from the advertiser side application 10A to create the necessary advertisement content in S11. For example, a content including a text sentence such as "Bread is on sale today! and a picture or illustration of bread is created.
- the advertiser can select the target store of the created advertisement in S12. In addition, the advertiser can specify the distance between the target store of the advertisement and the parking lot in S13. In S13B, the advertiser can specify the attribute of the target user to whom the advertisement is distributed. In other words, considering the relationship between the characteristics of the product to be advertised and the attributes of customers who are likely to purchase it, the advertiser limits the age group, gender, preferences, etc. of the target user to determine the effectiveness of the advertisement. Advertisements can be distributed only to users with high .
- the advertisement creation tool 24 uses the contents of the parking lot DB 26 and the store location DB 27 to select a parking lot to which the advertisement is to be delivered that satisfies the distance condition in S14. to decide.
- the advertisement creation tool 24 specifies the advertisement distribution destination determined in S14, the attribute of the target user specified in S13B, and the content of the advertisement created in S11 to the area of the corresponding my page on the advertisement my page DB 25. Register in S15B. It should be noted that, like the procedure shown in FIG. 5, designation of the advertisement delivery time may be added to the procedure shown in FIG.
- FIG. 7 is a sequence diagram showing an outline of an advertisement registration procedure on the advertiser side. That is, each advertiser can perform the advertisement registration procedure by operating the advertiser side application 10A on the advertiser terminal 14 in the procedure as shown in FIG.
- the advertiser activates the advertiser side application 10A in S41 and enters his/her own password in S42 to enable the use of the advertisement distribution system 100 by the specific advertiser.
- the advertiser management unit 21 included in the parking lot application 10 on the server 20 side authenticates the advertiser using the password sent from the advertiser terminal 14 and identifies the advertiser.
- the advertiser operating the advertiser terminal 14 operates the advertiser side application 10A and requests the advertiser management unit 21 to display his/her own My Page in S43. Moreover, when the same advertiser has registered a plurality of stores in the parking lot application 10 in advance, the store to be displayed is specified.
- the advertiser management unit 21 on the server 20 reads out the contents of the applicable my page from the advertisement my page DB 25 and transmits the information necessary for the screen display to the advertiser terminal 14 .
- the advertiser side application 10A on the advertiser terminal 14 displays the contents of the My Page in S44.
- the advertiser who operates the advertiser terminal 14 creates his/her own advertisement according to the procedure shown in FIGS. 4 to 6, and fills out the advertisement on his/her My Page (S45).
- the advertiser operating the advertiser terminal 14 presses the "distribution button" on the screen of the advertiser side application 10A in S46, the created advertisement content and its registration request are sent to the advertiser management section 21 on the server 20 side. be done.
- the advertiser management unit 21 passes the registration request and advertisement content data transmitted from the advertiser terminal 14 to the distribution criteria management unit 31 . Then, the distribution standard management unit 31 automatically checks the content of the advertisement transmitted from the advertiser terminal 14 in S51. That is, before registering the advertisement content in the advertisement my page DB 25, it automatically checks whether the content has no problem as an advertisement. This automatic check is carried out based on the contents of the distribution criteria DB 32 .
- the distribution criteria DB 32 shown in FIG. 7 includes a registered word map 32a, an NG word map 32b, and an NG image map 32c. If a problem is detected in the automatic content check in S51, the distribution criteria management unit 31 outputs the relevant advertisement content as a check target in S52. In the human check in S52, a human confirms the contents of the advertisement to be checked output by the distribution standard management unit 31 to identify whether or not there is a problem.
- the advertiser management unit 21 For advertisements deemed to have no problem in content at S51 or S52, the advertiser management unit 21 outputs an automatic distribution command at S53. That is, an applicable advertisement is registered into advertisement my page DB25, and becomes a target of automatic delivery. Therefore, the advertisement is automatically distributed to the registered user 15 who uses the parking lot near the relevant store under the control of the advertisement distribution control unit 30 .
- the distribution criteria management unit 31 processes them as distribution prohibited at S54, and the result is notified from the advertiser management unit 21 to the advertiser terminal 14.
- the advertisement prohibited from distribution is not registered in the advertisement my page DB25.
- FIG. 8 is a flow chart showing the procedure for automatic content checking. The procedure of FIG. 8 will be described below.
- the distribution criteria management unit 31 reads text data from the content of the advertisement to be checked in S61. Then, the read text data is separated by registered words based on the contents of the registered word map 32a (S62).
- the distribution criteria management unit 31 compares each word separated in S62 with each NG word registered on the NG word map 32b (S63). Then, when one or more words matching the NG word are detected, the process proceeds from S63 to S64, and the corresponding advertisement content is processed as a subject of human check.
- the distribution criteria management unit 31 proceeds from S63 to S65 and S66, and determines that the corresponding advertisement content has passed the text check. After that, the "automatic image check" in FIG. 9 is further performed.
- FIG. 9 is a flow chart showing the procedure for automatic image checking. The procedure of FIG. 9 will be described below.
- the distribution reference management unit 31 reads image data from the content of the advertisement to be checked. Then, a number is given to the read image data in S72. When there are a plurality of image data, each image is given a different number.
- the distribution reference management unit 31 sequentially processes the images numbered in S72 in S73, and compares the characteristics of each image with the characteristics of each NG image registered on the NG image map 32c. Then, if one or more images whose characteristics are very similar to the NG image are detected, the process proceeds from S73 to S74, and the corresponding advertisement content is processed as a subject of human check.
- the distribution criteria management unit 31 proceeds from S73 to S75 and S76 to display the relevant advertisement content. Judging that the image check has passed.
- the advertisement determined to have passed the text check in S66 and the advertisement determined to pass the image check in S76 is regarded as having no problem by the distribution criteria management unit 31, and is distributed to the advertisement my page DB 25 by the process of S53 in FIG. registered with
- FIG. 10 is a flow chart showing the procedure of billing management.
- the advertisement distribution system 100 shown in FIG. 1 receives requests from advertisers using the parking lot application 10 to use the service in order to raise the necessary expenses for operating the server 20 and the like that perform the functions of the parking lot application 10. Fees are collected as compensation.
- the billing management unit 23 performs the billing process shown in FIG. 10 to calculate and bill an appropriate fee for each advertiser.
- each advertiser can select a billing plan in advance so that billing suitable for their usage environment is applied.
- the billing process of FIG. 10 will be described below.
- the billing management unit 23 extracts historical data representing the usage status of the advertisement creation tool 24 by each advertiser from the advertiser management DB 22, for example, according to the number of times the tool is used on a daily basis or a monthly basis or time. Billing calculation is performed in S21.
- the billing management unit 23 acquires the number of advertisement distributions for each advertiser from the history data of the advertisement my page DB 25 or the advertiser management DB 22, and calculates billing according to the number of distributions, for example, in units of one day or one month. is performed in S22.
- the billing management unit 23 acquires history data representing the number of parking lots designated as advertisement delivery destinations by each advertiser from the advertisement my page DB 25 or the advertiser management DB 22, and for example, on a daily or monthly basis. Billing calculation according to the number of parking lots of the specified delivery destination is performed in S23. Note that the billing management unit 23 may reflect the number of parking spaces in each parking lot designated by the advertiser as the advertisement distribution destination in the billing.
- the billing management unit 23 acquires history data representing the length of the advertisement delivery time specified by each advertiser from the advertisement my page DB 25 or the advertiser management DB 22, and specifies, for example, in units of one day or one month. In S24, a billing calculation according to the determined delivery time is performed.
- the billing management unit 23 acquires history data representing the designation status of the user attributes of the advertisement delivery conditions designated by each advertiser from the advertisement my page DB 25 or the advertiser management DB 22, for example, on a daily basis or a monthly basis. Billing calculation according to the specified category of the specified user attribute is performed in S25.
- the billing management unit 23 For each advertiser, the billing management unit 23 performs the final billing process according to the calculation formula of the billing plan selected and registered in advance by the relevant advertiser based on the details of the billing items calculated in S21 to S25. is performed in S26.
- the billing management unit 23 acquires information representing the billing and actual payment status for each advertiser from the advertiser management DB 22 in S27, and identifies the presence or absence of non-payment in S28. Then, the advertiser management unit 21 permits the use of the advertisement creation tool 24 to the advertiser who has not yet paid (S29). In addition, the advertiser management unit 21 restricts the use of the advertisement creating tool 24 to the advertiser who has not paid, and notifies the advertiser's terminal 14 of the unpaid advertiser (S30).
- the advertisement distribution system 100 can be realized without using special equipment other than the server 20, so advertisements can be distributed at a very low cost. Therefore, each advertiser who manages a small-scale store or the like can update and distribute their desired advertisement almost in real time at a low cost.
- each advertiser can specify only registered users in some parking lots that are close to the target store of the advertisement as the delivery destination, specify the delivery time of the advertisement, and specify the user attributes of the delivery target. As a result, it is possible to deliver effective advertisements at a lower cost.
- the distribution standard management unit 31 of the advertisement distribution system 100 automatically checks that the information of the advertisement created by the advertiser satisfies a predetermined condition, and then registers each advertisement in the advertisement my page DB 25 as a distribution target. Therefore, it is possible to improve the quality and reliability of advertisements distributed to each registered user.
- the billing management unit 23 can bill each advertiser with an appropriate fee, it becomes easy to continuously operate the service of the advertisement distribution system 100 with the fee paid by each advertiser. Furthermore, since the advertiser management unit 21 permits the use of the advertisement creation tool 24 to advertisers whose billing and payment statuses meet predetermined conditions, it becomes easy to collect the charged fees from the advertisers.
- An advertisement delivery system comprising A user management unit (registered user management unit 28) that manages registered users who use parking lots registered in advance; an advertiser management unit (21) capable of providing a predetermined advertisement creation tool (24) to the advertiser who has registered the parking lot as an advertisement delivery destination; an advertisement distribution unit (advertisement distribution control unit 30) that distributes information about advertisements created by the advertiser using the advertisement creation tool to the registered users associated with the parking lot as the advertisement distribution destination;
- An advertisement distribution system comprising:
- advertisement distribution can be achieved through communication between the user terminal, the advertiser terminal, and the server. Therefore, the advertisement distribution system can be realized without using any special equipment other than the server, so that the cost of advertisement distribution can be greatly reduced. Moreover, since the advertisement distribution system distributes advertisements only to registered users who use parking lots that have been registered in advance, it is possible to utilize the distributed advertisements efficiently for users who are likely to become customers of advertisers. Advertisements can be delivered well. Furthermore, since the content of the advertisement to be distributed can be created by the advertiser himself/herself using an advertisement creation tool, it is possible for the advertiser to create the desired advertisement almost in real time when the advertiser needs it and to distribute it immediately.
- a location information holding unit (parking lot DB 26, store location DB 27) that holds and manages location information of each parking lot registered in advance and location information of each store registered by the advertiser
- the advertisement creation tool has a distribution destination selection unit (S12 to S14) that limits and displays parking lots registered as distribution destinations of the created advertisement to parking lots within a predetermined distance from the registered store of the corresponding advertiser.
- the advertisement distribution system according to [1] above.
- each registered user can receive an advertisement of a store that is currently in use, is being reserved for use, or is near the registered parking lot, if, for example, a predetermined parking lot application is activated on his or her user terminal. Further, by limiting the range of users to whom the advertisement is distributed, the advertiser can efficiently distribute the advertisement to users who are likely to utilize the advertisement while reducing the cost of distributing the advertisement.
- the contents of the contents such as characters included in each advertisement information are compared with the predetermined distribution standard information (distribution standard DB 32) to determine whether it is acceptable. It has a distribution standard management unit (31) that judges and registers as distributable advertisement information when it passes (S51, S53), The advertisement delivery system according to [1] or [2] above.
- the advertisement distribution system having the configuration [3] for example, sentences with inappropriate expressions, illegal or criminal sentences, images, etc. are distributed to users in public places. can be avoided. Therefore, it is possible to prevent an advertiser from intentionally or unconsciously distributing an inappropriate advertisement, thereby increasing the reliability of the distributed advertisement.
- the advertiser management unit has a billing processing unit (billing management unit 23) that reflects the usage status of the advertisement creation tool and charges each advertiser (S21).
- billing management unit 23 reflects the usage status of the advertisement creation tool and charges each advertiser (S21).
- the advertisement distribution system according to any one of [1] to [3] above.
- the advertisement distribution system configured in [4] above, it is possible to charge the advertiser according to the number of times the advertisement was actually created and the number of times the advertisement was distributed. Therefore, if the frequency of use is low, the service can be used at a low fee, so that an advertising service that is easy to use can be realized even if the sales are relatively low, such as a store operated by a sole proprietor.
- [5] having a distribution destination selection unit (S12 to S14) that allows the corresponding advertiser to select the distribution destination of the advertisement information created by each advertiser from among a plurality of parking lots;
- the billing processing unit bills according to the number of parking lots selected by the relevant advertiser as an advertisement distribution destination (S23),
- the advertisement distribution system according to [4] above.
- the advertiser can increase or decrease the range of parking lots to which advertisements are distributed as needed. Therefore, the advertiser can adjust the cost of advertisement distribution and the number of desired distribution destinations according to the situation.
- the advertiser management unit permits the use of the advertisement creation tool for each advertiser when the billing status of the billing processing unit and the payment status of the corresponding advertiser satisfy predetermined conditions ( S27-S30), The advertisement delivery system according to [4] or [5] above.
- the advertisement distribution system configured in [6] above, it is possible to continue providing this service only to advertisers who have actually paid for the advertisement distribution service. Therefore, the service provider that provides this advertisement distribution system can reliably collect the costs necessary for operating this system from the advertisers who actually use the service.
- [7] having a distribution time selection unit (S13A) that enables the advertiser to select the distribution time of the advertisement information created by each advertiser;
- the billing processing unit bills according to the length of the advertisement delivery time or the time zone selected by the relevant advertiser (S24),
- the advertisement distribution system according to any one of [4] to [6] above.
- the advertiser can limit or adjust the time of advertisement distribution as needed, thereby adjusting the cost of the advertisement to be charged. Therefore, it is possible to effectively distribute advertisements by restricting them to specific times when advertisements are actually required to be distributed or when advertisements are expected to be highly effective.
- the user management unit has an attribute information storage unit (user registration information DB 29) that manages attribute information representing unique attributes of each user,
- the advertisement creation tool has a user attribute selection unit (S13B) that selects the user attribute of the distribution destination of the created advertisement,
- the advertisement distribution unit distributes the advertisement information created by the advertisement creation tool to the registered users who satisfy the conditions of the selected user attributes, and the corresponding advertisers according to the selected user attributes.
- S25 The advertisement distribution system according to any one of [1] to [7] above.
- the advertisement distribution target can be selected by considering the age group, gender, preference, etc. of the user to whom the advertisement is to be distributed. It is possible to effectively distribute advertisements by limiting only to certain users.
- a server (20) that manages communication between a user terminal (16) of a registered user registered in advance and an advertiser terminal (14) that can be operated by an advertiser of an advertisement provided to the user terminal An advertisement distribution method
- the server (20) manages registered users who use pre-registered parking lots
- the server (20) provides a predetermined advertisement creation tool (24) to the advertiser who has registered the parking lot as an advertisement delivery destination
- the server (20) distributes the information of the advertisement created by the advertiser using the advertisement creation tool (24) to the registered user associated with the parking lot to which the advertisement is delivered
- the server (20) reflects the usage status of the advertisement creation tool (24) and charges each advertiser (S21); Ad serving method.
- the advertisement distribution method configured in [9] above, it can be realized without using any special dedicated equipment other than the server, so the cost for advertisement distribution can be greatly reduced. Moreover, the advertisement distribution method distributes advertisements only to registered users who use parking lots registered in advance. Advertisements can be delivered well. Furthermore, since the content of the advertisement to be distributed can be created by the advertiser himself/herself using an advertisement creation tool, it is possible for the advertiser to create the desired advertisement almost in real time when the advertiser needs it and to distribute it immediately. In addition, it is possible to charge the advertiser according to the number of times the advertisement is actually created or the number of times the advertisement is distributed. Therefore, if the frequency of use is low, the service can be used at a low fee, so that an advertising service that is easy to use can be realized even if the sales are relatively low, such as a store operated by a sole proprietor.
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Abstract
Description
事前に登録した登録ユーザのユーザ端末と、前記ユーザ端末に提供する広告の広告主が操作可能な広告主端末との間の通信を管理するサーバを有する広告配信システムであって、
事前に登録した駐車場を利用する登録ユーザを管理するユーザ管理部と、
前記駐車場を広告配信先として登録している前記広告主に対して所定の広告作成ツールを提供可能な広告主管理部と、
前記広告主が前記広告作成ツールで作成した広告の情報を、広告配信先の前記駐車場に対応付けられた前記登録ユーザに対して配信する広告配信部と、
を備える広告配信システム。
前記サーバは、事前に登録した駐車場を利用する登録ユーザを管理し、
前記サーバは、前記駐車場を広告配信先として登録している前記広告主に対して所定の広告作成ツールを提供し、
前記サーバは、前記広告主が前記広告作成ツールで作成した広告の情報を、広告配信先の前記駐車場に対応付けられた前記登録ユーザに対して配信し、
前記サーバは、前記広告作成ツールの使用状況を反映して、それぞれの広告主に対して課金する、
広告配信方法。
図1は、本開示の実施形態に係る広告配信システム100の利用環境を示す模式図である。
図2は、図1に示した広告配信システム100の主要部の構成を示すブロック図である。
図2の広告配信システム100において、図1中の駐車場アプリ10の機能は、広告主端末14にインストールされた広告主側アプリ10Aと、ユーザ端末16にインストールされた利用者側アプリ10Bと、サーバ20上に組み込まれた各種機能とで構成することができる。なお、広告主側アプリ10A、及び利用者側アプリ10Bの主要部をサーバ20側に配置して、クラウドとして駐車場アプリ10を構成することもできる。
課金管理部23は、広告主毎にサービスの利用実績に基づいた課金情報を生成する。生成した課金情報は広告主に対応付けて広告主管理DB22に保存される。
店舗位置DB27は、管理対象の多数の店舗のそれぞれが存在する位置を表す緯度/経度などの位置情報を保持し管理している。
図3は、図2に示した広告配信システム100の使用例を示す模式図である。
広告配信システム100は多数の駐車場を管理しているので、店舗13Aのオーナーである広告主12Aは、駐車場アプリ10を利用することで店舗13A周辺の駐車場と提携することができる。また、例えば図3のように店舗13Aを店舗位置DB27A上の店舗マップに登録することができる。
<例1>
図4は、広告作成ツール24を利用した広告作成手順-1を示すフローチャートである。
例えば図2に示した状況において、広告主端末14を操作する広告主は、広告主側アプリ10Aを利用してサーバ20と通信することにより、広告作成ツール24の機能を利用することができる。そして、図4に示したような手順により広告を作成する。図4の手順について以下に説明する。
広告作成ツール24は、S12で選択された店舗と、S13で指定された距離とに基づき、駐車場DB26及び店舗位置DB27の内容を利用して、距離の条件を満たす広告配信先の駐車場をS14で決定する。
図5は、広告作成ツール24を利用した広告作成手順-2を示すフローチャートである。図5の手順について以下に説明する。
広告主は、広告の配信時間をS13Aで指定できる。例えば、広告対象の商品が売り切れた後や、該当店舗が閉店する間際の時間帯に広告を配信しても意味がないので、広告の価値が高い特定の時間帯だけに限定して広告が配信されるように配信時間を広告主が指定する。
図6は、広告作成ツール24を利用した広告作成手順-3を示すフローチャートである。図6の手順について以下に説明する。
広告主は、広告の配信先となる対象ユーザの属性をS13Bで指定できる。すなわち、広告対象の商品の特性と、それを購入する可能性の高い顧客の属性との関連性を考慮して、広告主が対象ユーザの年齢層、性別、嗜好等を限定することで広告効果の高いユーザだけに広告を配信することが可能になる。
なお、図5に示した手順と同じように、広告配信時間の指定を図6の手順に更に追加しても良い。
図7は、広告主側の広告登録手続きの概要を示すシーケンス図である。すなわち、各広告主は、広告主端末14で広告主側アプリ10Aを操作することにより、図7に示したような手順で広告登録手続きを行うことができる。
広告主端末14を操作する広告主が広告主側アプリ10Aの画面上にある「配信ボタン」をS46で押下すると、作成した広告内容およびその登録依頼がサーバ20側の広告主管理部21に送信される。
S51の内容自動チェックで問題ありが検出された場合には、配信基準管理部31は該当する広告内容をS52のチェック対象として出力する。S52の人的チェックでは、配信基準管理部31により出力されたチェック対象の広告内容を人間が確認して問題の有無を識別する。
図8は、内容自動チェックの手順を示すフローチャートである。図8の手順について以下に説明する。
この後、更に図9の「画像自動チェック」が実施される。
図9は、画像自動チェックの手順を示すフローチャートである。図9の手順について以下に説明する。
配信基準管理部31は、チェック対象の広告のコンテンツの中から画像データをS71で読み出す。そして、読み出した画像データにS72で番号を付与する。画像データが複数ある場合は、画像毎にそれぞれ異なる番号を付与する。
図10は、課金管理の手順を示すフローチャートである。
図1に示した広告配信システム100は、駐車場アプリ10の機能を果たすサーバ20などを運用するために必要な費用などを捻出するために、駐車場アプリ10を使用する広告主からサービス利用の対価として料金を徴収する。そのために課金管理部23が図10に示した課金処理を実施して広告主毎に適切な料金を算出し課金する。
課金管理部23は、それぞれの広告主における広告作成ツール24の利用状況を表す履歴データを広告主管理DB22から抽出し、例えば1日単位、あるいは1ヶ月単位でのツール利用回数又は時間に応じた課金計算をS21で実施する。
そして、未払いがない広告主に対しては広告主管理部21が広告作成ツール24の利用を許可する(S29)。また、未払いのある広告主に対しては、広告主管理部21が広告作成ツール24の使用を制限すると共に、未払いがあることを該当する広告主の広告主端末14に通知する(S30)。
[1] 事前に登録した登録ユーザのユーザ端末(16)と、前記ユーザ端末に提供する広告の広告主が操作可能な広告主端末(14)との間の通信を管理するサーバ(20)を有する広告配信システム(100)であって、
事前に登録した駐車場を利用する登録ユーザを管理するユーザ管理部(登録ユーザ管理部28)と、
前記駐車場を広告配信先として登録している前記広告主に対して所定の広告作成ツール(24)を提供可能な広告主管理部(21)と、
前記広告主が前記広告作成ツールで作成した広告の情報を、広告配信先の前記駐車場に対応付けられた前記登録ユーザに対して配信する広告配信部(広告配信制御部30)と、
を備える広告配信システム。
前記広告作成ツールは、作成した広告の配信先として登録する駐車場を、該当する広告主の登録店舗から所定距離以内の駐車場に限定して表示する配信先選択部(S12~S14)を有する、
上記[1]に記載の広告配信システム。
上記[1]又は[2]に記載の広告配信システム。
上記[1]乃至[3]のいずれかに記載の広告配信システム。
前記課金処理部は、該当する広告主が広告配信先として選択した駐車場の数に応じて課金する(S23)、
上記[4]に記載の広告配信システム。
上記[4]又は[5]に記載の広告配信システム。
前記課金処理部は、該当する広告主が選択した広告の配信時間の長さ又は時間帯に応じて課金する(S24)、
上記[4]乃至[6]のいずれかに記載の広告配信システム。
前記広告作成ツールは、作成した広告の配信先のユーザ属性を選択するユーザ属性選択部(S13B)を有し、
前記広告配信部は、前記広告作成ツールで作成された広告の情報を、選択されたユーザ属性の条件を満たす前記登録ユーザに対して配信すると共に、選択されたユーザ属性に応じて該当する広告主に課金する(S25)、
上記[1]乃至[7]のいずれかに記載の広告配信システム。
前記サーバ(20)は、事前に登録した駐車場を利用する登録ユーザを管理し、
前記サーバ(20)は、前記駐車場を広告配信先として登録している前記広告主に対して所定の広告作成ツール(24)を提供し、
前記サーバ(20)は、前記広告主が前記広告作成ツール(24)で作成した広告の情報を、広告配信先の前記駐車場に対応付けられた前記登録ユーザに対して配信し、
前記サーバ(20)は、前記広告作成ツール(24)の使用状況を反映して、それぞれの広告主に対して課金する(S21)、
広告配信方法。
10A 広告主側アプリ
10B 利用者側アプリ
11A,11B,11C 駐車場
12A,12B 広告主
13A,13B,13C 店舗
14,14A,14B 広告主端末
15A,15B,15C 登録ユーザ
16,16A,16B,16C ユーザ端末
19 インターネット
20 サーバ
21 広告主管理部
22 広告主管理DB
23 課金管理部
24 広告作成ツール
25,25A 広告マイページDB
26 駐車場DB
27,27A 店舗位置DB
28 登録ユーザ管理部
29,29A ユーザ登録情報DB
30 広告配信制御部
31 配信基準管理部
32 配信基準DB
32a 登録ワードマップ
32b NGワードマップ
32c NG画像マップ
100 広告配信システム
Claims (9)
- 事前に登録した登録ユーザのユーザ端末と、前記ユーザ端末に提供する広告の広告主が操作可能な広告主端末との間の通信を管理するサーバを有する広告配信システムであって、
事前に登録した駐車場を利用する登録ユーザを管理するユーザ管理部と、
前記駐車場を広告配信先として登録している前記広告主に対して所定の広告作成ツールを提供可能な広告主管理部と、
前記広告主が前記広告作成ツールで作成した広告の情報を、広告配信先の前記駐車場に対応付けられた前記登録ユーザに対して配信する広告配信部と、
を備える広告配信システム。 - 事前に登録した各駐車場の位置情報と、前記広告主が登録した各店舗の位置情報とを保持し管理する位置情報保持部を有し、
前記広告作成ツールは、作成した広告の配信先として登録する駐車場を、該当する広告主の登録店舗から所定距離以内の駐車場に限定して表示する配信先選択部を有する、
請求項1に記載の広告配信システム。 - 前記広告作成ツールにより作成された広告情報を登録する前に、それぞれの広告情報に含まれる文字等のコンテンツの内容を予め定めた配信基準情報と比較して合否を判定し、合格の場合に配信可能な広告情報として登録する、配信基準管理部を有する、
請求項1又は請求項2に記載の広告配信システム。 - 前記広告主管理部は、前記広告作成ツールの使用状況を反映して、それぞれの広告主に対して課金する課金処理部を有する、
請求項1乃至請求項3のいずれか1項に記載の広告配信システム。 - 前記各広告主が作成した広告情報の配信先を、該当する広告主が複数の駐車場の中から選択可能な配信先選択部を有し、
前記課金処理部は、該当する広告主が広告配信先として選択した駐車場の数に応じて課金する、
請求項4に記載の広告配信システム。 - 前記広告主管理部は、広告主毎に、前記課金処理部の課金状況と該当する広告主の支払い状況とが所定の条件を満たす場合に、前記広告作成ツールの使用を許可する、
請求項4又は請求項5に記載の広告配信システム。 - 前記各広告主が作成した広告情報の配信時間を前記広告主が選択可能な配信時間選択部を有し、
前記課金処理部は、該当する広告主が選択した広告の配信時間の長さ又は時間帯に応じて課金する、
請求項4乃至請求項6のいずれか1項に記載の広告配信システム。 - 前記ユーザ管理部は、ユーザ毎の固有の属性を表す属性情報を管理する属性情報記憶部を有し、
前記広告作成ツールは、作成した広告の配信先のユーザ属性を選択するユーザ属性選択部を有し、
前記広告配信部は、前記広告作成ツールで作成された広告の情報を、選択されたユーザ属性の条件を満たす前記登録ユーザに対して配信すると共に、選択されたユーザ属性に応じて該当する広告主に課金する、
請求項1乃至請求項7のいずれか1項に記載の広告配信システム。 - 事前に登録した登録ユーザのユーザ端末と、前記ユーザ端末に提供する広告の広告主が操作可能な広告主端末との間の通信を管理するサーバによる広告配信方法であって、
前記サーバは、事前に登録した駐車場を利用する登録ユーザを管理し、
前記サーバは、前記駐車場を広告配信先として登録している前記広告主に対して所定の広告作成ツールを提供し、
前記サーバは、前記広告主が前記広告作成ツールで作成した広告の情報を、広告配信先の前記駐車場に対応付けられた前記登録ユーザに対して配信し、
前記サーバは、前記広告作成ツールの使用状況を反映して、それぞれの広告主に対して課金する、
広告配信方法。
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JP2005141600A (ja) * | 2003-11-10 | 2005-06-02 | Nec Corp | 車両番号による情報配信システムとその方法並びにサーバ装置とそのプログラム |
JP2005228173A (ja) | 2004-02-16 | 2005-08-25 | Nissan Motor Co Ltd | Dsrc情報提供システムおよびdsrc情報提供方法 |
JP2006139386A (ja) * | 2004-11-10 | 2006-06-01 | Kaa Tec Kk | 駐車場設置機器を介した情報授受システム |
JP2008134759A (ja) | 2006-11-28 | 2008-06-12 | Omron Corp | 情報配信装置、情報配信システム、および情報配信方法 |
JP2010218242A (ja) | 2009-03-17 | 2010-09-30 | Sanyo Electric Co Ltd | 情報受信端末および情報配信システム |
JP2021055834A (ja) | 2019-09-30 | 2021-04-08 | 積水化学工業株式会社 | 更生管、更生管の製造方法および既設管の更生方法 |
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JP7410075B2 (ja) | 2024-01-09 |
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