WO2021004311A1

WO2021004311A1 - User interface information displaying method and apparatus, and electronic device

Info

Publication number: WO2021004311A1
Application number: PCT/CN2020/098703
Authority: WO
Inventors: 邵聪; 王镇雷; 何婧
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2019-07-05
Filing date: 2020-06-29
Publication date: 2021-01-14
Also published as: CN112182426A

Abstract

A user interface information displaying method and apparatus, and an electronic device. The method comprises: receiving a browsing request for a target page, the browsing request carrying geographical location information of a user (S201); determining a scene feature of the user according to a location relation between the geographical location information and a target place (S202); predicting target information of a demand for the user to browse the target page under the scene feature (S203); and determining display content of the target page according to a prediction result (S204). The method can help the user to more conveniently find a required commodity in the target place or help the user to perform shopping decision.

Description

User interface information display method, device and electronic equipment

This application claims the priority of the Chinese patent application with the application number 201910605736.4 and the invention title of "User Interface Information Display Method, Apparatus and Electronic Equipment" filed on July 5, 2019, the entire content of which is incorporated into this application by reference.

Technical field

This application relates to the technical field of user interface information display, in particular to a method, device and electronic equipment for displaying user interface information.

Background technique

In the "new retail" business model, retailers can publish product object information through the product object information service system, and consumers can browse and purchase through online apps. At the same time, retailers can also open offline physical stores. Online orders can be processed by offline physical stores. In addition, consumers can also directly go to offline physical stores to purchase merchandise objects, etc. . In short, under the above-mentioned commercial development trends, consumers' consumption patterns in multiple online and offline fields have been derived. Consumers’ shopping demands are no longer limited to the browsing and purchase efficiency of online shopping, but also how to communicate with online shopping. Combining the offline scenarios to obtain better services. Correspondingly, retailers also hope to provide consumers with better services through the combination of online and offline.

In the prior art, most of the pages in the commodity object information service system are designed based on virtual shops opened by merchants or buyers online, where information is usually displayed based on a specific commodity object information list and the like as the main body. For example, for an official flagship store opened by a certain brand in a certain system, the associated page of the store will usually display the information of the promotion provided by the brand, the list information of the latest products on the shelves, and the products displayed according to categories, etc. Object list information, etc., during the process of visiting this kind of page, the user can click on the link of the specific product object to view the detailed information, and then can perform operations such as adding to the shopping cart and purchasing.

However, the above page content display method may not be suitable for the “new retail” scene, or it may not highlight the characteristics of the “new retail” scene. Therefore, how to design a page more suitable for the “new retail” scene so that It highlights the characteristics of the "new retail" scene and becomes a technical problem that needs to be solved by those skilled in the art.

Summary of the invention

This application provides a user interface information display method, device, and electronic equipment, which can help users find desired commodities in target places more conveniently, or help users make shopping decisions.

This application provides the following solutions:

A method for displaying page content, including:

Receiving a browsing request for the target page, the browsing request carrying geographic location information of the user;

Determine the characteristics of the scene where the user is located according to the position relationship between the geographic location information and the target location;

Predicting the target information of the user browsing the target page under the scene characteristics;

Determine the display content of the target page according to the prediction result.

A method for displaying user interface information, including:

The client submits a browsing request for the target page to the server, and the browsing request carries the geographic location information of the user associated with the client, so that the server can according to the relative position relationship between the user and the target location , Determining the characteristics of the scene where the user is located, and predicting the target information of the user browsing the target page based on the scene characteristics, and determining the display content of the target page according to the prediction result;

Receiving page data returned by the server;

According to the page data, the page content in the target page is displayed.

A page content display device, including:

The request receiving unit is configured to receive a browsing request for the target page, where the browsing request carries the geographic location information of the user;

The scene feature determining unit is configured to determine the scene feature where the user is located according to the position relationship between the geographic location information and the target location;

A prediction unit, configured to predict the target information of the user browsing the target page under the scene characteristics;

The display content determining unit is configured to determine the display content of the target page according to the prediction result.

A user interface information display device, including:

The request submission unit is configured to submit a browsing request for the target page to the server, and the browsing request carries the geographic location information of the user associated with the client, so that the server can determine the relationship between the user and the target location. Determine the characteristics of the scene where the user is located, predict the target information of the user browsing the target page based on the scene characteristics, and determine the display content of the target page according to the prediction result;

The page data receiving unit is configured to receive the page data returned by the server;

The page display unit is used to display the page content in the target page according to the page data.

An electronic device including:

One or more processors; and

A memory associated with the one or more processors, where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:

An electronic device including:

One or more processors; and

Submit a browsing request for the target page to the server, and the browsing request carries the geographical location information of the user associated with the client, so that the server can determine according to the relative position relationship between the user and the target location Predicting the target information of the user browsing the target page based on the scene characteristic where the user is located, and determining the display content of the target page according to the prediction result;

Receiving page data returned by the server;

According to the page data, the page content in the target page is displayed.

According to the specific embodiments provided in this application, this application discloses the following technical effects:

Through the embodiment of the present application, after receiving the user's browsing request for the target page, the user can first determine the characteristics of the scene where the user is located according to the relative position relationship between the user's geographic location information and the target location, and then The user browses the target information of the target page under the scene characteristics to predict, and provides the user with information more in line with his needs based on the prediction result, so as to help the user find the desired product in the target place more conveniently, or Help users make shopping decisions and other purposes.

Of course, implementing any product of this application does not necessarily need to achieve all the advantages described above at the same time.

Description of the drawings

In order to explain the embodiments of the present application or the technical solutions in the prior art more clearly, the following will briefly introduce the drawings needed in the embodiments. Obviously, the drawings in the following description are only some of the present application. Embodiments, for those of ordinary skill in the art, without creative work, other drawings can be obtained from these drawings.

Figure 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

Figure 2 is a flowchart of the first method provided by an embodiment of the present application;

3A is a schematic diagram of a user interface in a homepage scenario of a client provided by an embodiment of the present application;

FIG. 3B is a schematic diagram of another user interface in a client home page scenario provided by an embodiment of the present application;

FIG. 3C is a schematic diagram of another user interface in a client homepage scenario provided by an embodiment of the present application;

4A is a schematic diagram of a user interface in a search scenario provided by an embodiment of the present application;

4B is a schematic diagram of another user interface in a search scenario provided by an embodiment of the present application;

4C is a schematic diagram of another user interface in a search scenario provided by an embodiment of the present application;

Fig. 5A is a schematic diagram of a user interface in a shop homepage scenario provided by an embodiment of the present application;

FIG. 5B is a schematic diagram of another user interface in a shop homepage scenario provided by an embodiment of the present application;

FIG. 5C is a schematic diagram of another user interface in a shop homepage scenario provided by an embodiment of the present application;

FIG. 6A is a schematic diagram of a user interface in a commodity object detail page scenario provided by an embodiment of the present application;

FIG. 6B is a schematic diagram of another user interface in a commodity object detail page scenario provided by an embodiment of the present application;

FIG. 7 is a schematic diagram of a user interface in a product scanning scenario provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of a user interface in a barcode scanning scenario provided by an embodiment of the present application;

FIG. 9 is a flowchart of a second method provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a first device provided by an embodiment of the present application;

FIG. 11 is a schematic diagram of a second device provided by an embodiment of the present application;

Fig. 12 is a schematic diagram of an electronic device provided by an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art fall within the protection scope of this application.

In this embodiment of the application, for some target pages in the product object information service system, a more flexible display method can be adopted. Specifically, the geographic location information of the user can be judged before the specific display, and based on this Determine the characteristics of the scene where the user is located, then predict the user's demand for browsing the target page under the scene characteristics, and determine the display content of the target page according to the prediction result. That is to say, in the embodiment of the present application, the same target page can display different page content when the visitor user is in different scene characteristics. Such scene characteristics can be determined by the relative positional relationship between the user and a specific place (for example, "commercial area", airport, etc.). Through this page content change, to better realize the combination of online and offline, the information of offline physical stores can be more effectively conveyed to users, and it is also easier for users to obtain the required information. Among them, there can be multiple specific target pages, that is, similar functions can be provided in multiple pages, for example, it can include the client homepage of the application, or search result pages, shop details pages, "scan "Sweep" and other functions, and so on.

Among them, from the perspective of the system architecture, referring to Figure 1, the embodiments of the present application may involve the server and the client of the application. The server and the client communicate through the network, and the specific application may be related to the commodity object. Information service system related applications. The server can be mainly used to judge the characteristics of the scene where the user is located, and correspondingly determine the specific content that needs to be displayed in the target page, and the client is mainly used to achieve human-computer interaction with the user and show that the server determines the Specific page content.

The specific implementation solutions provided by the embodiments of the present application are described in detail below.

Example one

The first embodiment mainly provides a page content display method from the perspective of the server. Referring to Figure 2, the method may specifically include:

S201: Receive a browsing request for a target page, where the browsing request carries geographic location information where the user is located;

Among them, the specific browsing request may be submitted by the application client to the server, and the server processes the specific request. In the embodiment of this application, there may be multiple specific target pages, for example, client homepage, search result page, shop homepage of a certain brand, acceptance page for actions such as "scanning", etc. These target pages are usually associated with information related to the physical store. In the traditional way of implementation, the same target page may include both the information in the virtual store and the physical store, and the user can select and browse from them. However, in the embodiment of the present application, the dynamic change of the page content in the same target page can be realized according to the user's geographic location and the relative position relationship with the target location. Therefore, when submitting a specific browsing request, the client can include the specific geographic location information in the browsing request. The specific geographic location information can be, but not limited to, obtained through the positioning system in the terminal device.

Among them, virtual stores can usually include online stores opened in the name of individuals or brands, for example, a store opened by a user online, or a brand flagship store opened by a brand online, and so on. This kind of virtual store generally does not have actual geographic location information associated with it, and the goods specifically purchased by the user are delivered to the designated delivery address by means of delivery by the seller or merchant.

Regarding physical stores, it refers to stores that actually have physical business premises in a certain geographical location. Under the combination of online and offline implementations, physical stores can also be used to open stores online. For example, it can usually be called "Cloud shop", etc. The online store corresponding to this kind of physical store will obviously be associated with clear geographic location information, which can not only provide users with a delivery method for door-to-door delivery, but also support "pickup at the store" or purchase directly in the physical store And many other ways. In addition, the same brand usually opens multiple physical stores offline. Therefore, there can be multiple online "cloud stores" corresponding to the same brand, which are associated with different geographic locations, and may be located in different "business circles", etc. .

In the prior art, in the process of a user visiting a specific target page, in order to provide the user with as much information as possible, the results displayed on the page may include both the information associated with the virtual store and the physical store. Related information related to "cloud shop". However, the focus of content displayed on a specific page will not be differentiated based on information such as the actual geographic location of the user, and the role of diversion from online to offline physical stores is not obvious.

S202: Determine the characteristics of the scene where the user is located according to the location relationship between the geographic location information and the target location;

In the embodiment of the present application, since the user's browsing request carries the geographic location information of the user, the server can first determine the characteristics of the scene where the user is located after receiving the specific browsing request. Among them, the so-called scene characteristics in the embodiments of this application specifically refer to the characteristics of the relative position relationship between the user and the target place determined according to the geographical location of the user and the geographical location of the target place, for example, such a position The relationship characteristics may specifically include far field, near field, arrival field, and so on. During specific implementation, the server can also pre-store multiple specific geographic location information associated with the target location. For example, take the city as a unit to store the geographic location information corresponding to the target location such as the business district contained therein. After determining the geographic location of a user, it can be compared with the geographic location of each target location in the city where the user is located to determine whether it is located within a preset range around a target location, or whether it is within a certain location. In the target location, etc. Furthermore, according to different specific scene characteristics, different page content can be provided in the target page.

S203: Predict the target information of the user browsing the target page under the scene characteristics;

S204: Determine the display content of the target page according to the prediction result.

After determining the scene characteristic where the user is located, the target information of the user browsing the target page under the scene characteristic can be predicted. That is to say, the specific target information may refer to the information content that the user expects to obtain through the target page when the user specifically browses the target page. In the embodiments of this application, regarding the provision of the target information, not only the type of the target page needs to be considered, but also the specific scene characteristics of the user may be considered. This is because even if the same user initiates a browsing request to the same target page, Under different scene characteristics, the expected information may also be different. Wherein, the scene features may specifically include: the target location does not exist within a preset range around the geographic location of the user, the geographic location of the user is located within a preset range near the target location, or the geographic location of the user is located Within the target location. For example, the specific target location can be a "commercial area", etc. The scene characteristics can include that there is no commercial area near the user, or the user is located in a certain area near a certain commercial area, or the user is in a certain commercial area, etc. . Correspondingly, for users with different scene characteristics described above, because the requirements for browsing the target page may be different, the page content that can be presented in the target page may be different. For example, if the target location does not exist within the preset range around the user’s geographic location, for example, there is no business district near the user, it can be handled in a normal online browsing manner, and the online information can be displayed on the page. Information associated with a virtual store and/or physical store, including store information, product object information, and so on. That is to say, in this case, the user's preference for a specific physical store or target location is not obvious. Therefore, it can be processed according to a normal browsing request.

And if it is found that the user’s geographic location is within a preset range near the target location, for example, the user is located within a certain range near a certain business district, the target page can be provided with the target location and/or the The reminder information related to the physical store, for example, may include reminder information about the location of the target place, or reminder information about the preferential activities being carried out in the target place, or reminder information such as the distance and route from the user’s location to the target place, and many more. In this way, users can be more effectively attracted to offline physical stores. In addition, in this case, while providing prompt information, it can also perceive the user's behavior information. Specifically, if the user performs operations such as viewing the details of a certain prompt information, he can also check the information after returning to the target page. The user's further needs are predicted, and the content of the prompt information is updated according to the prediction result. For example, if a target page provides information about a discount activity in a target location, after the user clicks to view the details of the event and other information, when returning to the target page, the prompt information can be updated to the remaining target location Parking space information can also provide operation entrances for operations such as "reservation", etc.

If the geographic location of the user is already located in a certain target location, information about the relevant commodity objects in the target location can be provided according to the demand information when browsing the target page in the target location. That is to say, if the user is already in a certain target location, when he opens the application client to browse the target page, its main purpose and the required information are usually related to the target location, for example, it has been checked before. If a physical store in the target location has made an appointment, opening the client may need to check the queue of the physical store. If you have previously obtained information about the user rights that can be used for verification in a physical store in the target location, Then the purpose of opening the client in the target location may usually be to write off the user rights information. Therefore, in this embodiment of the application, if it is found that the user is currently located in a certain target place, the information related to the physical store in the target place can be directly displayed, which may include the physical store that the user has reserved. Real-time queuing status information, or information such as a QR code used to write off a user’s rights, etc. In this way, the user's operation path can be shortened, so that the user can obtain the required information more conveniently.

In short, by providing different page content for users in various scene characteristics, users can more easily obtain the information they need, and at the same time, it can better realize the flow of online users to offline physical stores.

As mentioned above, in specific implementation, there can be multiple target pages. In the case of different target pages, the page display strategies for different scene characteristics can also be different. They are introduced separately below.

First, the target page may include a client homepage, where the client homepage usually may include multiple tabs, for example, as shown in FIG. 3A, which may include a first tab 301 and a second tab 302 The first tab may be a tab with a general nature. In a traditional implementation solution, after receiving an access request to the client homepage, the page content corresponding to the first tab is usually displayed by default. The second tab is a tab corresponding to a geographic location-based service. In the prior art, generally, the page content corresponding to the tab is displayed only when the user manually selects the tab. Among them, in the page content corresponding to the specific second tab, the specific information in the venue can usually be displayed in the target venue as a unit, including information about promotional activities carried out by the venue or information about activities carried out by a physical store in the venue. and many more.

In the embodiment of the present application, different page contents may be provided for users who visit the homepage of the client according to different characteristics of the scene where the user is located. For example, as shown in FIG. 3A, if the target location does not exist within a preset range around the geographic location of the user, the page content corresponding to the first tab may be displayed on the home page of the client by default.

Or, as shown in FIG. 3B, if the geographic location of the user is within a preset range near the target location, the first page content corresponding to the second tab is displayed by default on the home page of the client, and the first page The content of a page includes: information of at least one physical store at the target location. In the specific implementation, if a certain promotion activity is held in a certain physical store in the specific target place, it can be prompted. In addition, it can also be determined whether the user is associated with reservation information or user rights information for the target physical store at the target location, and if so, provide prompt information about the target physical store on the home page of the client. For example, as shown in Figure 3B, assuming that the user is near a certain mall A, when the user visits the home page of the client, the page content of the tab corresponding to the geographical location-related service can be directly displayed on the home page, and In the selected mode, you can also directly set the name of the tab as "Mall A", and display the information related to the mall on the homepage. Specifically, in the case that the user is associated with reservation information, the ranking progress information in the target physical store can also be obtained, and the ranking progress information can be prompted on the home page of the client. In specific implementation, the above prompt information can be provided on the basis of an electronic map to help users better locate specific target locations and physical stores.

In addition, if the user’s geographic location is located in the target location, the second page content corresponding to the second tab may be displayed by default on the client homepage, and the second page content includes: determining whether the user is Whether the target location is associated with reservation information or user rights information for the target physical store, if so, provide information about the ranking progress in the target physical store on the home page of the client, or provide information to the user Information about the write-off of equity. For example, as shown in FIG. 3C, assuming that a user has pre-booked a meal in a physical store, the real-time ranking information of the physical store (for example: ranking number 014) can be provided, and so on.

In another case, the target page includes: a search result page. For this kind of page, if the target location does not exist within the preset range around the geographic location where the user is located, the product object information that meets the search conditions is provided in the search result page, and the product object information that meets the search conditions includes Product objects associated with virtual stores and/or physical stores. For example, as shown in Figure 4A, when there is no target place near the user, assuming that the user initiates a search with "headphones" as a keyword, the search results page can directly return the product object that hits the keyword. There is no need to distinguish between the corresponding virtual store and the physical store.

And if the user’s geographic location is within a preset range near the target location, the product object information that meets the search criteria can be provided in the search result page, and it is determined whether the product object that meets the search criteria exists or not. If the commodity object associated with the physical store at the target location exists, prompting information about the target location and/or physical store is provided in the search result page. For example, as shown at 401 in Figure 4B, it is also assumed that a user initiates a search with "headphones" as a keyword, but at this time the user is located near a certain mall B, and there are headsets available in the mall B. For sale, you can provide prompt information about the mall and/or the physical store that specifically sells related commodities in the search result page. For example, if there are multiple brands of physical stores in the mall B that all have headsets on sale, the location information of the physical stores of each brand in the mall B, including the floor, etc., can be prompted. It is convenient for users to quickly locate a specific physical store. In addition, during specific implementation, the target location and/or the services that the physical store can provide can also be prompted, and the service includes the delivery of the designated commodity object to the user's geographic location within a preset time period (for example, 2 hours, etc.).

It should be noted that, in the foregoing two scene characteristics, the commodity object information list that meets the search conditions may be displayed in a commodity object unit.

In addition, if the geographic location of the user is located in the target location, the product object information that meets the search conditions and is associated with the physical store at the target location may be provided in the search result page. For example, as shown in Figure 4C, suppose a user initiates a search with "camel windbreaker" as the keyword, and the user currently happens to be in a certain mall C, then the search results page can be directly returned to the mall C, which can provide matching The physical store and/or information of the specific product object of the product object. In specific implementation, the physical store may be used as a unit to display the commodity object information that meets the search conditions and is associated with the physical store at the target location.

In specific implementation, for the aforementioned third scene feature, the atmosphere rendering information about the target place may also be provided in the search result page. For example, the picture of the mall C can be used as the background picture of the header part, and so on.

In another case, the target page includes: a shop homepage associated with the target brand. At this time, if the target location does not exist within the preset range around the geographic location where the user is located, the product object information associated with the online virtual store of the target brand may be displayed on the shop homepage. For example, as shown in FIG. 5A, assuming that a user needs to visit the homepage of a store of a certain brand N, if there is no target location near the user's current geographic location, the information associated with the official flagship store of the brand can be directly displayed.

And if the user’s geographic location is within a preset range near the target location, and the target brand is associated with a physical store at the target location, then the target location and/or physical store will be displayed on the homepage of the store. Relevant prompt information. For example, as shown in Figure 5B, when a user visits the homepage of a store of a certain brand N, if there is a mall D near the user, and there is a physical store of the brand in the mall D, it can be displayed on the homepage of the store The information about the brand's physical store in the mall D may specifically include the geographic location information of the mall D, the preferential activity information of the mall D and/or the physical store of the brand N, and so on.

In addition, if the geographic location of the user is located in the target location, and the target brand is associated with a physical store at the target location, the product object information associated with the physical store is displayed on the store homepage. For example, as shown in Figure 5C, it is also assumed that the user needs to visit the homepage of the store of brand N, the user is currently located in mall D, and there is a physical store of brand N in the mall D, it can be displayed directly on the homepage of the store The product object information associated with the physical store of the brand N in the mall D.

In another case, the specific target page may also include: a detail page of the target product object. At this time, if the target location does not exist within a preset range around the geographic location where the user is located, the information of the target commodity object in the online virtual store may be displayed on the details page. For example, as shown in FIG. 6A, for a detail page of a sweater, if there is no target place near the user, it can be processed according to a normal browsing request to display the detailed information corresponding to the product in the virtual store.

If the user’s geographic location is within a preset range near the target location, and the target physical store at the target location is associated with the target commodity object, information about the target commodity object may be provided in the details page Information in the physical store.

If the geographic location of the user is located in the target location, and the target physical store at the target location is associated with the target commodity object, then the details page provides prompt information of the target location and information about the target location. State the collocation information of the target product object, user question information, and/or user evaluation information. For example, as shown in Figure 6B, when a user needs to browse the detail page of a certain sweater, if he finds that the user is currently in a certain shopping mall and the product is on sale in the shopping mall, the specific entity of the product in the shopping mall can be provided Information such as prices in the store. In addition, since the user is currently in the mall, he may have seen the specific product object. At this time, the purpose of the user to view the details of the product through the client may be to know how the product is matched. Product evaluation, etc., and then decide whether to buy. Therefore, in view of the above-mentioned scene characteristics, it is possible to provide matching information about the product, user evaluation information, etc. in the detail page of the product object to help users make shopping decisions.

In addition to viewing pages such as the homepage, search, shop page, and product details page through the client, the client usually also provides functions such as "photographing" or "scanning". For example, the user can use the camera function to collect images of real objects or pictures of the commodities they are interested in, to query the corresponding information of the same or similar commodity objects, and then initiate a purchase. In the embodiment of the present application, the first receiving page jumped to after the above-mentioned image capture of the physical object or picture of the target commodity object may also be the target page described in the embodiment of the present application, that is, for such a first The successor page can also display different page content on the page according to the characteristics of the scene where the user is located.

Among them, if the target location does not exist within the preset range around the user’s geographic location, the user may have found a product of interest in a scene such as on the street, and wants to check whether the same or similar products are available online. Therefore, a list of product object information that is the same or similar to the target product object in the online virtual store can be displayed on the first acceptance page.

If the user’s geographic location is within a preset range near the target location, and the target physical store at the target location is associated with commodity object information that is the same or similar to the target commodity object, The undertaking page provides prompt information about the target location and/or target physical store. For example, if a user collects images of a certain product, and at the same time finds that there is a shopping mall near the user, and the same or similar products of the product are also on sale in the shopping mall, you can use the shopping mall or a specific physical store in the mall In this way, users can be guided to the shopping mall to purchase commodities that interest them.

Furthermore, if the user’s geographic location is located in the target location, and the target physical store at the target location is associated with commodity object information that is the same or similar to the target commodity object, then the The page provides prompt information about the target location and a list of information about the same or similar commodity objects in the target physical store. For example, as shown in Figure 7, suppose a user finds a product of interest in a shopping mall and takes out a mobile phone to open an application client to take a picture of the product object. At this time, the most likely purpose of the user is to view Whether there is a commodity object that is the same or similar to the commodity in the mall, therefore, a list of commodity objects that are the same or similar to the commodity in other physical stores in the mall can be displayed on the corresponding acceptance page. In addition, the location information of the floor where the specific physical store is located in the mall can also be given to help users quickly locate the goods they need.

In addition, for the "scanning" function provided by the client, users can scan the barcode or QR code of the specific product's tag to view the information of the product object, and click on the corresponding second page , You can usually give specific product detail information. In the embodiment of the present application, the specific target page may also include the above-mentioned second receiving page that is jumped to after scanning the graphic code associated with the target commodity object. In view of this situation, if the user’s geographic location is located in the target location, and the target physical store at the target location is associated with the target commodity object information, the second acceptance page may provide the The detailed information about the target commodity object in the target physical store and the online information information about the target commodity object may specifically include, for example, matching information, user question information, and/or user evaluation information. That is to say, if the user scans the barcode on the tag of a specific product object, the user is usually in a specific physical store, and the user can directly view the information on the tag for the specific price, material, etc. , Or through the shopping guide in the store, etc. Therefore, if detailed information such as the price of the product is given on the acceptance page, it may not be what the user really needs. In the above scenario, what users really need is usually specific matching information, evaluation information of other users on the product, and so on. Therefore, in the embodiment of the present application, as shown in FIG. 8, for the above-mentioned scene characteristics, in providing the above-mentioned second acceptance page, specific matching information, user evaluation information, etc. can be mainly provided to help users make shopping decisions. It should be noted that, in specific implementation, the online information information provided on the second acceptance page may be online information within the entire network, so that users can obtain richer information content. Or, in an optional implementation, it can also be online information information associated with a specific product object in a physical store in the target location, so that the information content obtained by the user can be more focused and between the product being viewed Is more relevant.

It can be seen from the above applications in various specific target pages that, in the embodiments of this application, different page content can be provided in the target page according to the characteristics of the scene where the user is located. Among them, if there is no target near the user Place, you can directly treat it as an ordinary browsing request. If there is a target place nearby, you can provide prompt information about the target place on the page to realize the drainage of online users to offline physical stores; if the user is already in the target place In places, you can start from the purpose of users browsing specific target pages, and provide users with information more in line with their needs, so as to help users find the products they need in the target places more conveniently, or help users to do Purposes such as shopping decisions.

Example two

The second embodiment corresponds to the first embodiment. From the perspective of the client, a method for displaying user interface information is provided. Referring to FIG. 9, the method may specifically include:

S901: The client submits a browsing request for the target page to the server, and the browsing request carries the geographic location information of the user associated with the client, so that the server can use the relative information between the user and the target location. Location relationship, determining the scene feature where the user is located, predicting the target information of the user browsing the target page based on the scene characteristic, and determining the display content of the target page according to the prediction result;

The scene characteristics include: the target location does not exist within a preset range around the geographic location of the user, the geographic location of the user is located within a preset range near the target location, or the geographic location of the user is located at the target location Inside.

S902: Receive page data returned by the server;

S903: According to the page data, display the page content in the target page.

Regarding the parts that are not described in detail in the second embodiment, please refer to the record in the foregoing embodiment 1, which is not repeated here.

Corresponding to Embodiment 1, this embodiment of the present application also provides a page content display device. Referring to FIG. 10, the device may specifically include:

The request receiving unit 1001 is configured to receive a browsing request for a target page, where the browsing request carries the geographic location information of the user;

The scene feature determining unit 1002 is configured to determine the scene feature where the user is located according to the location relationship between the geographic location information and the target location;

The prediction unit 1003 is configured to predict the target information of the user browsing the target page under the scene characteristics;

The display content determining unit 1004 is configured to determine the display content of the target page according to the prediction result.

Wherein, the scene characteristics include: the target location does not exist within a preset range around the geographic location of the user, the geographic location of the user is located within a preset range near the target location, or the geographic location of the user is located in the Within the target location.

Wherein, the prediction unit may be specifically configured to: if the target place does not exist within a preset range around the geographic location where the user is located, determine that the target information is: information related to a virtual store and/or a physical store.

Alternatively, the prediction unit may be specifically used to: if the geographic location of the user is within a preset range near the target location, determine that the target information is: a prompt related to the target location and/or the physical store therein information.

The specific implementation is that the device may also include:

The update unit is configured to predict the user's further needs according to the received operation behavior information for the prompt information, and update the content of the prompt information according to the prediction result.

In addition, the prediction unit may be specifically used for:

If the geographic location of the user is located in the target location, it is determined that the target information is: information about a related commodity object in the target location.

Specifically, the device may also include:

The atmosphere rendering unit is configured to provide atmosphere rendering information about the target place in the target page.

Wherein, the target page includes: a client homepage, the client homepage includes a first tab and a second tab, and the second tab is a tab corresponding to a geographic location-based service.

At this time, the display content determining unit may be specifically used to:

If the target location does not exist within a preset range around the geographic location where the user is located, the page content corresponding to the first tab is displayed on the home page of the client by default.

Alternatively, the display content determining unit may be specifically used for:

If the user’s geographic location is within a preset range near the target location, the first page content corresponding to the second tab is displayed by default on the client homepage, and the first page content includes: the target Information about the location and/or physical store within.

At this time, the device may also include:

The judging unit is used to judge whether the user is associated with reservation information or user rights information for the target physical store at the target location, and if so, provide prompt information about the target physical store on the home page of the client.

The real-time information providing unit is configured to obtain the real-time ranking progress information in the target physical store when the reservation information is associated, and prompt the real-time ranking progress information on the homepage of the client.

In another scenario feature, the display content determining unit may be specifically used to:

If the user’s geographic location is located in the target location, the second page content corresponding to the second tab is displayed by default on the client homepage, and the second page content includes: In the case of whether the place is associated with reservation information or user rights information for the target physical store, information about the ranking progress in the target physical store, or information used to verify the user rights.

The target page may also include: a search result page.

At this time, in a scene feature, the display content determining unit may be specifically used to:

If the target location does not exist within the preset range around the geographic location of the user, the product object information that meets the search conditions is provided in the search result page, and the product object information that meets the search conditions includes information related to virtual shops and/ Or the product object associated with the physical store.

If the user’s geographic location is within a preset range near the target location, the product object information that meets the search criteria is provided in the search result page, and it is determined whether the product object that meets the search criteria is compatible with the target. If the merchandise object associated with the physical store at the location exists, prompt information about the target location and/or physical store is provided in the search result page.

Wherein, the device may also include:

The prompt unit is used for prompting the service that the target location and/or physical store can provide, and the service includes delivering the designated commodity object to the geographic location of the user within a preset time period.

Furthermore, the display content determining unit may be specifically used for:

If the geographic location of the user is located in the target location, the product object information that meets the search conditions and is associated with the physical store at the target location is provided in the search result page.

In addition, the target page includes: a shop homepage associated with the target brand.

At this time, the display content determining unit may be specifically used to:

If the target location does not exist within a preset range around the geographic location where the user is located, the product object information associated with the online virtual store of the target brand is displayed on the shop homepage.

Or, if the user’s geographic location is within a preset range near the target location, and the target brand is associated with a physical store at the target location, then display on the homepage of the store with the target location and/or entity Reminder information related to the store.

Or, if the geographic location of the user is located in the target location, and the target brand is associated with a physical store at the target location, the product object information associated with the physical store is displayed on the store homepage.

The target page includes: a detail page of the target commodity object.

At this time, the display content determining unit may be specifically used to:

If the target location does not exist within a preset range around the geographic location where the user is located, the information of the target commodity object in the online virtual store is displayed on the detail page.

Or, if the geographic location of the user is within a preset range near the target location, and the target physical store at the target location is associated with the target commodity object, information about the target commodity object is provided in the details page Information in the physical store.

Alternatively, if the geographic location of the user is located in the target location, and the target physical store at the target location is associated with the target commodity object, then the prompt information of the target location is provided in the details page, and Information about the collocation of the target commodity object, user question information, and/or user evaluation information.

The target page may also include: the first receiving page to be jumped to after image collection of the physical object or picture of the target commodity object.

At this time, the display content determining unit may be specifically used to:

If the target location does not exist within the preset range around the geographic location where the user is located, a list of product object information that is the same or similar to the target product object in the online virtual store is displayed on the first acceptance page.

Or, if the user’s geographic location is within a preset range near the target location, and the target physical store at the target location is associated with product object information that is the same or similar to the target product object, then The undertaking page provides prompt information about the target location and/or target physical store.

Or, if the geographic location of the user is located in the target location, and the target physical store at the target location is associated with product object information that is the same or similar to the target product object, in the first acceptance page Provide prompt information about the target location and a list of information about the same or similar commodity objects in the target physical store.

Furthermore, the target page includes: a second receiving page jumped to after scanning the graphic code associated with the target commodity object.

At this time, the display content determining unit may be specifically used to:

If the geographic location of the user is located in the target location, and the target physical store at the target location is associated with the target commodity object information, then the second acceptance page provides information about all the information in the target physical store. The detailed information of the target product object and the online information information about the target product object. The online information information includes: matching information, user question information, and/or user evaluation information.

Corresponding to the second embodiment, the embodiment of the present application also provides a user interface information display device, where, referring to FIG. 11, the device may include:

The request submission unit 1101 is configured to submit a browsing request for a target page to the server, and the browsing request carries the geographic location information of the user associated with the client, so that the server can base on the relationship between the user and the target location. Determine the characteristics of the scene where the user is located, predict the target information of the user browsing the target page based on the scene characteristics, and determine the display content of the target page according to the prediction result;

The page data receiving unit 1102 is configured to receive page data returned by the server;

The page display unit 1103 is configured to display page content in the target page according to page data.

In addition, an embodiment of the present application also provides an electronic device, including:

One or more processors; and

And another electronic device, including:

One or more processors; and

Receiving page data returned by the server;

According to the page data, the page content in the target page is displayed.

Among them, FIG. 12 exemplarily shows the architecture of an electronic device. For example, the control device 1200 can be a mobile phone, a computer, a digital broadcasting terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, or a personal digital device. Assistant, aircraft, etc.

12, the device 1200 may include one or more of the following components: a processing component 1202, a memory 1204, a power supply component 1206, a multimedia component 1208, an audio component 1210, an input and output interface 1212, a sensor 1214, and a communication component 1216.

The processing component 1202 generally controls overall operations of the device 1200, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 1202 may include one or more processors 1220 to execute instructions to complete all or part of the steps of the method provided by the technical solution of the present disclosure. In addition, the processing component 1202 may include one or more modules to facilitate the interaction between the processing component 1202 and other components. For example, the processing component 1202 may include a multimedia module to facilitate the interaction between the multimedia component 1208 and the processing component 1202.

The memory 1204 is configured to store various types of data to support the operation of the control device 1200. Examples of these data include instructions for any application or method operating on the control device 1200, contact data, phone book data, messages, pictures, videos, etc. The memory 1204 can be implemented by any type of volatile or non-volatile storage devices or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable and Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic Disk or Optical Disk.

The power supply component 1206 provides power for various components of the control device 1200. The power supply component 1206 may include a power management system, one or more power supplies, and other components associated with the generation, management, and distribution of power for the control device 1200.

The multimedia component 1208 includes a screen that provides an output interface between the control device 1200 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touch, sliding, and gestures on the touch panel. The touch sensor can not only sense the boundary of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1208 includes a front camera and/or a rear camera. When the control device 1200 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 1210 is configured to output and/or input audio signals. For example, the audio component 1210 includes a microphone (MIC). When the control device 1200 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive external audio signals. The received audio signal may be further stored in the memory 1204 or transmitted via the communication component 1216. In some embodiments, the audio component 1210 further includes a speaker for outputting audio signals.

The input and output interface 1212 provides an interface between the processing component 1202 and a peripheral interface module. The peripheral interface module may be a keyboard, a click wheel, a button, and the like. These buttons may include but are not limited to: home button, volume button, start button, and lock button.

The sensor 1214 includes one or more sensors, which are used to provide the control device 1200 with various aspects of status evaluation. For example, the sensor 1214 can detect the open/close state of the control device 1200 and the relative positioning of the components. For example, the component is the display and the keypad of the control device 1200. The sensor 1214 can also detect the control device 1200 or a component of the control device 1200. The position changes, the presence or absence of contact between the user and the control device 1200, the orientation or acceleration/deceleration of the control device 1200, and the temperature change of the control device 1200. The sensor 1214 may include a proximity sensor configured to detect the presence of nearby objects when there is no physical contact. The sensor 1214 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor 1214 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor or a temperature sensor.

The communication component 1216 is configured to facilitate wired or wireless communication between the control device 1200 and other devices. The control device 1200 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1216 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1216 further includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

In an exemplary embodiment, the control device 1200 can be implemented by one or more application specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPD), programmable logic devices (PLD), field A programmable gate array (FPGA), controller, microcontroller, microprocessor, or other electronic components are implemented to implement the above methods.

In an exemplary embodiment, there is also provided a non-transitory computer-readable storage medium including instructions, such as a memory 1204 including instructions, which can be executed by the processor 1220 of the control device 1200 to complete the technical solutions provided by the present disclosure. method. For example, the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

From the description of the foregoing implementation manners, it can be understood that those skilled in the art can clearly understand that this application can be implemented by means of software plus a necessary general hardware platform. Based on this understanding, the technical solution of this application essentially or the part that contributes to the existing technology can be embodied in the form of a software product, and the computer software product can be stored in a storage medium, such as ROM/RAM, magnetic disk , CD-ROM, etc., including several instructions to enable a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method described in each embodiment or some parts of the embodiment of this application.

The various embodiments in this specification are described in a progressive manner, and the same or similar parts between the various embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system or the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment. The system and system embodiments described above are merely illustrative, where the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, namely It can be located in one place, or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the objectives of the solutions of the embodiments. Those of ordinary skill in the art can understand and implement it without creative work.

The above provides a detailed introduction to the user interface information display method, device, and electronic equipment provided by this application. Specific examples are used in this article to illustrate the principles and implementation of this application. The description of the above embodiments is only used to help understanding The method of this application and its core idea; meanwhile, for those of ordinary skill in the art, according to the idea of this application, there will be changes in the specific implementation and the scope of application. In summary, the content of this specification should not be construed as a limitation on this application.

Claims

A method for displaying page content, characterized in that it comprises:

Receiving a browsing request for the target page, the browsing request carrying geographic location information of the user;

Determine the characteristics of the scene where the user is located according to the position relationship between the geographic location information and the target location;

Predicting the target information of the user browsing the target page under the scene characteristics;

Determine the display content of the target page according to the prediction result.
The method according to claim 1, wherein:

The scene characteristics include: the target location does not exist within a preset range around the geographic location of the user, the geographic location of the user is located within a preset range near the target location, or the geographic location of the user is located at the target location Inside.
The method of claim 2, wherein:

The predicting the target information of the user browsing the target page under the scene characteristics includes:

If the target location does not exist within a preset range around the geographic location of the user, it is determined that the target information is: information related to a virtual store and/or a physical store.
The method of claim 2, wherein:

The predicting the target information of the user browsing the target page under the scene characteristics includes:

If the geographic location of the user is within a preset range near the target location, it is determined that the target information is: prompt information related to the target location and/or the physical store associated with the target location.
The method according to claim 4, further comprising:

According to the received operation behavior information for the prompt information, the target information further required by the user is predicted, and the content of the prompt information is updated according to the prediction result.
The method of claim 2, wherein:

The predicting the target information of the user browsing the target page under the scene characteristics includes:

If the geographic location of the user is located in the target location, it is determined that the target information is: information about a related commodity object in the target location.
The method according to claim 4 or 6, further comprising:

Providing information about the atmosphere rendering of the target place in the target page.
The method according to claim 1, wherein:

The target page includes a client homepage, the client homepage includes a first tab and a second tab, and the second tab is a tab corresponding to a geographic location-based service.
The method according to claim 8, wherein:

The determining the display content of the target page according to the prediction result includes:

If the target location does not exist within a preset range around the geographic location where the user is located, the page content corresponding to the first tab is displayed on the home page of the client by default.
The method according to claim 8, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is within a preset range near the target location, the first page content corresponding to the second tab is displayed by default on the client homepage, and the first page content includes: the target Information about the location and/or physical store within.
The method according to claim 10, further comprising:

It is determined whether the user is associated with reservation information or user rights information for the target physical store at the target location, and if so, prompting information about the target physical store is provided on the home page of the client.
The method according to claim 11, further comprising:

In the case where reservation information is associated, the real-time ranking progress information in the target physical store is acquired, and the real-time ranking progress information is prompted on the home page of the client.
The method according to claim 8, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is located in the target location, the second page content corresponding to the second tab is displayed by default on the client homepage, and the second page content includes: In the case of whether the place is associated with reservation information or user rights information for the target physical store, information about the ranking progress in the target physical store, or information used to verify the user rights.
The method according to claim 1, wherein:

The target page includes: a search result page.
The method of claim 14, wherein:

The determining the display content of the target page according to the prediction result includes:

If the target location does not exist within the preset range around the geographic location of the user, the product object information that meets the search conditions is provided in the search result page, and the product object information that meets the search conditions includes information related to virtual shops and/ Or the product object associated with the physical store.
The method of claim 14, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is within a preset range near the target location, the product object information that meets the search criteria is provided in the search result page, and it is determined whether the product object that meets the search criteria is compatible with the target. If the merchandise object associated with the physical store at the location exists, prompt information about the target location and/or physical store is provided in the search result page.
The method of claim 16, wherein:

The service provided by the target location and/or physical store is prompted, and the service includes delivering a designated commodity object to the geographic location of the user within a preset time period.
The method of claim 14, wherein:

The determining the display content of the target page according to the prediction result includes:

If the geographic location of the user is located in the target location, the product object information that meets the search conditions and is associated with the physical store at the target location is provided in the search result page.
The method according to claim 1, wherein:

The target page includes: a shop homepage associated with the target brand.
The method of claim 19, wherein:

The determining the display content of the target page according to the prediction result includes:

If the target location does not exist within a preset range around the geographic location where the user is located, the product object information associated with the online virtual store of the target brand is displayed on the shop homepage.
The method of claim 19, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is within a preset range near the target location, and the target brand is associated with a physical store at the target location, display on the homepage of the store related to the target location and/or physical store Prompt information.
The method of claim 19, wherein:

The determining the display content of the target page according to the prediction result includes:

If the geographic location of the user is located in the target location, and the target brand is associated with a physical store at the target location, the product object information associated with the physical store is displayed on the shop homepage.
The method according to claim 1, wherein:

The target page includes: a detail page of the target commodity object.
The method of claim 23, wherein:

The determining the display content of the target page according to the prediction result includes:

If the target location does not exist within a preset range around the geographic location where the user is located, the information of the target commodity object in the online virtual store is displayed on the detail page.
The method of claim 23, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is within a preset range near the target location, and the target physical store at the target location is associated with the target commodity object, then provide information about the target commodity object’s location in the detailed page. State the information in the physical store.
The method of claim 23, wherein:

The determining the display content of the target page according to the prediction result includes:

If the geographic location of the user is located in the target location, and the target physical store at the target location is associated with the target commodity object, then the details page provides prompt information of the target location and information about the target location. State the collocation information of the target product object, user question information, and/or user evaluation information.
The method according to claim 1, wherein:

The target page includes: the first page to be jumped to after image collection of the object or picture of the target commodity object.
The method of claim 27, wherein:

The determining the display content of the target page according to the prediction result includes:

If the target location does not exist within the preset range around the geographic location where the user is located, a list of product object information that is the same or similar to the target product object in the online virtual store is displayed on the first acceptance page.
The method of claim 27, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is within a preset range near the target location, and the target physical store at the target location is associated with product object information that is the same or similar to the target product object, then the first acceptance page Provide prompt information about the target location and/or target physical store.
The method of claim 27, wherein:

The determining the display content of the target page according to the prediction result includes:

If the user’s geographic location is located in the target location, and the target physical store at the target location is associated with product object information that is the same or similar to the target product object, then provide information on the first acceptance page The prompt information of the target location, and the list of the same or similar commodity object information in the target physical store.
The method according to claim 1, wherein:

The target page includes: the second receiving page jumped to after scanning the graphic code associated with the target commodity object.
The method of claim 31, wherein:

The determining the display content of the target page according to the prediction result includes:

If the geographic location of the user is located in the target location, and the target physical store at the target location is associated with the target commodity object information, then the second acceptance page provides information about all the information in the target physical store. The detailed information of the target product object and the online information information about the target product object. The online information information includes: matching information, user question information, and/or user evaluation information.
A method for displaying user interface information, characterized in that it comprises:

The client submits a browsing request for the target page to the server, and the browsing request carries the geographic location information of the user associated with the client, so that the server can according to the relative position relationship between the user and the target location , Determining the characteristics of the scene where the user is located, and predicting the target information of the user browsing the target page based on the scene characteristics, and determining the display content of the target page according to the prediction result;

Receiving page data returned by the server;

According to the page data, the page content in the target page is displayed.
The method of claim 33, wherein:

The scene characteristics include: the target location does not exist within a preset range around the geographic location of the user, the geographic location of the user is located within a preset range near the target location, or the geographic location of the user is located at the target location Inside.
A page content display device, characterized in that it comprises:

The request receiving unit is configured to receive a browsing request for the target page, where the browsing request carries the geographic location information of the user;

The scene feature determining unit is configured to determine the scene feature where the user is located according to the position relationship between the geographic location information and the target location;

A prediction unit, configured to predict the target information of the user browsing the target page under the scene characteristics;

The display content determining unit is configured to determine the display content of the target page according to the prediction result.
A user interface information display device, characterized by comprising:

The request submission unit is configured to submit a browsing request for the target page to the server, and the browsing request carries the geographical location information of the client associated with the user, so that the server can base on the information between the user and the target location. A relative position relationship, determining the scene feature the user is in, predicting the target information of the user browsing the target page based on the scene characteristic, and determining the display content of the target page according to the prediction result;

The page data receiving unit is configured to receive the page data returned by the server;

The page display unit is used to display the page content in the target page according to the page data.
An electronic device, characterized in that it comprises:

One or more processors; and

A memory associated with the one or more processors, where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:

Receiving a browsing request for the target page, the browsing request carrying geographic location information of the user;

Determine the characteristics of the scene where the user is located according to the position relationship between the geographic location information and the target location;

Predicting the target information of the user browsing the target page under the scene characteristics;

Determine the display content of the target page according to the prediction result.
An electronic device, characterized in that it comprises:

One or more processors; and

A memory associated with the one or more processors, where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:

Submit a browsing request for the target page to the server. The browsing request carries the geographic location information of the user associated with the client, so that the server can determine the relative position relationship between the user and the target location. Characteristics of the scene where the user is located, predicting the target information of the user browsing the target page based on the scene characteristics, and determining the display content of the target page according to the prediction result;

Receiving page data returned by the server;

According to the page data, the page content in the target page is displayed.