CN108009185B

CN108009185B - Method and device for providing page information

Info

Publication number: CN108009185B
Application number: CN201611018981.8A
Authority: CN
Inventors: 刘晓倩
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2016-10-31
Filing date: 2016-10-31
Publication date: 2022-02-18
Anticipated expiration: 2036-10-31
Also published as: CN108009185A

Abstract

The embodiment of the application discloses a method and a device for providing page information, wherein the method can comprise the following steps: the client provides a data object information page; in the process of providing the page, determining browsing state information of a visitor user, and judging whether the browsing state information meets a preset condition; and if the preset condition is met, providing prompt information about the content which is not displayed in the page according to the information of the visitor user. By the method and the device, the residence time of the user in the page can be prolonged, more contents in the page can be exposed, and the resource utilization rate in the page is improved.

Description

Method and device for providing page information

Technical Field

The present application relates to the field of page information processing technologies, and in particular, to a method and an apparatus for providing page information.

Background

In internet sales platforms, users are often provided with pages, including the top page of some activity or channel, a search results list page, and so on. The content of the page is usually many, and a user usually needs to view the content in the page by sliding a screen or the like during browsing. However, in the prior art, the following often occurs: many pages have only the first few screens exposed to a higher frequency and the user then "jumps" out, i.e., closes the page, so that much of the content behind is not seen at all. This phenomenon is particularly evident in some large promotional campaigns. Obviously, this would be a waste of page resources.

Therefore, how to further increase the exposure rate of the page content, prolong the residence time of the user in the page, and reduce the waste of page resources becomes a technical problem to be solved by the technical personnel in the field.

Disclosure of Invention

The application provides a method and a device for providing page information, which can prolong the residence time of a user in a page, expose more contents in the page and improve the resource utilization rate in the page.

The application provides the following scheme:

a method of providing page information, comprising:

the client provides a data object information page;

in the process of providing the page, determining browsing state information of a visitor user, and judging whether the browsing state information meets a preset condition;

and if the preset condition is met, providing prompt information about the content which is not displayed in the page according to the information of the visitor user.

A method of providing page information, comprising:

a server receives a page access request submitted by a client;

providing page data, wherein the page data comprises preset condition information used for judging user browsing state information and user information of a visitor user, so that the client determines the browsing state information of the visitor user in the process of displaying the page according to the page data, judges whether the browsing state information meets the preset condition, and provides prompt information about content which is not displayed in the page according to the information of the visitor user if the browsing state information meets the preset condition.

A method of providing page information, comprising:

the client provides a data object information page;

in the process of providing the page, determining browsing state information of a visitor user, submitting the browsing state information to a server so that the server can judge whether the browsing state information meets preset conditions, if so, determining prompt information about the content which is not displayed in the page according to the information of the visitor user, and providing the prompt information to a client;

and displaying the prompt information provided by the server in the page.

A method of providing page information, comprising:

a server receives a page access request submitted by a client;

providing page data so that the client determines browsing state information of a visitor user in the process of providing the page according to the page data and submits the browsing state information to a server;

judging whether the browsing state information meets preset conditions or not;

and if the preset conditions are met, determining prompt information about the content which is not displayed in the page according to the information of the visitor user, and providing the prompt information to the client so that the client can display the prompt information provided by the server in the page.

An apparatus for providing page information, applied to a client, includes:

the page providing unit is used for providing a data object information page;

the judging unit is used for determining the browsing state information of the visitor user in the process of providing the page and judging whether the browsing state information meets the preset conditions;

and the prompt information providing unit is used for providing prompt information about the content which is not shown in the page according to the information of the visitor user if preset conditions are met.

An electronic device, the electronic device comprising:

a display;

a processor;

a memory for providing a program of page information, which when read and executed by the processor performs the operations of providing a page of data object information; in the process of providing the page, determining browsing state information of a visitor user, and judging whether the browsing state information meets a preset condition; and if the preset condition is met, providing prompt information about the content which is not displayed in the page according to the information of the visitor user.

An apparatus for providing page information, applied to a server, includes:

the access request receiving unit is used for receiving a page access request submitted by a client;

the page data providing unit is used for providing page data, and the page data comprises preset condition information used for judging user browsing state information and user information of a visitor user, so that the client determines the browsing state information of the visitor user in the process of displaying the page according to the page data, judges whether the browsing state information meets the preset condition, and provides prompt information about the content which is not displayed in the page according to the information of the visitor user if the browsing state information meets the preset condition.

An apparatus for providing page information, applied to a client, includes:

the page providing unit is used for providing a data object information page;

the browsing state information acquisition unit is used for determining browsing state information of a visitor user in the process of providing the page, submitting the browsing state information to the server so that the server can judge whether the browsing state information meets preset conditions, and if the browsing state information meets the preset conditions, determining prompt information about content which is not displayed in the page according to the information of the visitor user and providing the prompt information to the client;

and the prompt information providing unit is used for displaying the prompt information provided by the server in the page.

An electronic device, the electronic device comprising:

a display;

a processor;

a memory for providing a program of page information, which when read and executed by the processor performs the operations of providing a page of data object information; in the process of providing the page, determining browsing state information of a visitor user, submitting the browsing state information to a server so that the server can judge whether the browsing state information meets preset conditions, if so, determining prompt information about the content which is not displayed in the page according to the information of the visitor user, and providing the prompt information to a client; and displaying the prompt information provided by the server in the page.

An apparatus for providing page information, applied to a server, includes:

the page data providing unit is used for providing page data so that the client determines browsing state information of a visitor user in the process of providing the page according to the page data and submits the browsing state information to a server;

the judging unit is used for judging whether the browsing state information meets preset conditions or not;

and the prompt information providing unit is used for determining prompt information about the content which is not displayed in the page according to the information of the visitor user if preset conditions are met, and providing the prompt information to the client so that the client can display the prompt information provided by the server in the page.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

according to the method and the device, the browsing state of the user can be detected in the process that the user visits the page, if the user is found to have the intention of closing the page, the prompt information about the content which is not shown in the page can be provided according to the information of the visitor user, and the user is prompted to obtain more information which may be interested by the user if continuing to browse the page downwards.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 3 is a schematic diagram of a user interface provided by an embodiment of the present application;

FIG. 4 is a flow chart of a second method provided by embodiments of the present application;

FIG. 5 is a flow chart of a third method provided by embodiments of the present application;

FIG. 6 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 7 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of an electronic device provided by an embodiment of the application;

FIG. 9 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

fig. 11 is a schematic diagram of a fourth apparatus provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In order to improve the exposure rate in the page and reduce the waste of page resources, the browsing state of the user can be detected in the process that the user visits the page, if the user is found to have the intention of closing the page, prompt information about content which is not shown in the page can be provided according to the information of the visitor user, and the user is prompted to obtain more information which the user may be interested in if the user continues to browse the page downwards.

Therefore, in the embodiment of the application, two main key points are mainly provided when the prompt information is provided in the page, namely, the intention of the user is judged, and specific prompt information is provided. That is to say, regarding the prompting timing of such prompt information, the embodiment of the present application is specially designed, because when providing the prompt information, it is usually implemented by adding a small floating frame on the upper layer of the page, and such floating frame is relatively small and is usually displayed at the left edge or the right edge of the page, but may also shield other contents in the page, especially for the mobile terminal device, the screen area itself is relatively small, and if shielding is performed for a long time, normal browsing of the user may be affected, which brings inconvenience to the user. In addition, if such prompt information is provided from the beginning of opening a page, since the user often pays more attention to the main content of the page when starting browsing the page, such prompt information is rather easily ignored by the user, so that even when the user makes an intention to close the page, the existing prompt information may not be paid attention to. In the embodiment of the present application, when it is determined that the user may have an intention to close the page, the user is provided with the prompt information, so that the prompt information is more likely to attract the attention of the user, and since the user has already generated the intention to close the page, the attention to the page main content may have been temporarily reduced, and therefore, even if the displayed prompt information partially blocks the page main content, the displayed prompt information does not have a great influence on the normal browsing of the user. In addition, regarding the specific prompting information, the specific prompting information is not content such as "advertisement" in the prior art, but is used for prompting content which is not yet shown in the page, and there may be content which is more interesting to the user, so as to guide the user to continue browsing downwards, therefore, the residence time of the user in the current page can be prolonged, and more content in the page can be exposed.

In particular implementation, on a particular system architecture, see fig. 1, a client and a server of the sales platform may be included. The server may provide all the page data to the client at one time, or may provide the page data for multiple times, for example, providing the page data of multiple screens first, and then providing the page data of the remaining multiple screens to the client during the browsing process of the data by the user, and so on. For the client, the page display can be performed according to the page data provided by the server, in the embodiment of the application, in the process of displaying the page, browsing state data of the user can be collected, the intention of the user is judged, and then specific prompt information is determined according to the specific situation of the user, so that the client can display the prompt information in the page.

Specific implementations are described in detail below.

Example one

First, in an embodiment of the present application, from the perspective of a client, a method for providing page information is provided, and referring to fig. 2, the method may include the following steps:

s201: the client provides a data object information page;

the specific data object information page may be various, for example, it may be a main meeting place page of a certain activity developed in the sales platform, or a main page of a certain vertical channel, or may also be a search result page, and so on. In summary, a page typically includes a plurality of data objects, and for a home meeting place page, a vertical channel top page, and the like, the page may include a plurality of display areas (often colloquially referred to as "floors"), and the data objects may be divided into a plurality of groups, each of which is displayed in one display area. For a search results page, it is often possible to present the list of data objects directly, to present multiple rows of data objects, by way of a few data objects per row, and so on.

S202: in the process of providing the page, determining browsing state information of a visitor user, and judging whether the browsing state information meets a preset condition;

in the embodiment of the application, the intention of the page visitor can be judged, and if the intention of closing the page is judged, a prompt can be made to prompt the page visitor to continue to scroll downwards to the current page and further have more wonderful content. In order to judge the intention of the visitor user, browsing state information of the user may be collected first, and whether the browsing state information satisfies a preset condition may be judged, where the preset condition may be determined in advance by a statistical result obtained by counting data related to the intention of the user to close a page. In specific implementation, the specific browsing status data may be collected by the client and then submitted to the server, and the server determines the browsing status information according to the received browsing status data. Alternatively, the client may directly make the determination. In the case of determining browsing status information by a client, since the preset condition information is usually set by a server, and corresponding conditions may be different for different visitor users, the preset condition information corresponding to each visitor user may be usually stored in the server. In order to enable the client to judge, when the server provides page data, the server can also provide preset condition information corresponding to the current visitor user to the client, so that the client can judge the collected user browsing state information locally on the terminal device, and whether the current visitor user has the intention of closing the current page or not can be determined.

During specific implementation, preset conditions can be set from multiple dimensions, correspondingly, collected user browsing state data can be different in different dimensions, specific judgment bases can also be different, and a few representative implementation manners are described below by way of example.

In a first implementation manner, the preset condition may be set according to a feature value that a user shows in a process of browsing a page historically. That is, for the same user, it often shows some regularity in the process of browsing the page, for example, user a may close the page after browsing 100 pieces of data, user B may close the page after browsing 5 screens or so, user C typically browses only the data of the first two screens, and so on. Therefore, if statistical data of the above regularity can be mined from browsing history data of the user, it can be used to predict the user's intention. Therefore, in the embodiment of the present application, the server may perform statistics on historical browsing behavior data of each user in advance, including an average browsing amount of the content in each page when the visitor user browses a preset category of pages (including various vertical channel top pages, active main meeting place pages, and the like), that is, when browsing each category of pages, the page is usually "jumped" after how much browsing amount is generated. The browsing amount may include the number of data objects to be browsed, or the screen to be browsed, and so on. That is, in the browsing process of the user, when the user performs an action of closing the page, the number of data objects that the user has browsed in the current page and the loaded data such as the screen height may be recorded. Therefore, by counting the data corresponding to the same user in a plurality of pages, the information of specific regularity properties can be mined. Therefore, in the process of accessing the current page by the user, the browsing volume of the visitor user in the current page can be tracked and recorded, and if the average browsing volume associated with the visitor user is reached at a certain moment, the condition that the preset condition is met can be determined, that is, the visitor user is determined to have the intention of closing the page. For example, a user a is usually easy to close a page after browsing 100 data objects, and it may be determined that the user a may have generated an intention to close the page when the user a is found to have browsed 100 data objects. Alternatively, if a user B is generally likely to close a page after loading 2 screens, it may be determined that the user may have generated an intent to close the page when it is found that 2 screens of data have been loaded, i.e., the user B has scrolled the page down 2 screens, and so on.

In another implementation, since in some pages, it is common to divide into multiple presentation areas, also known as "floors", each presentation area is used to present multiple data objects having the same attribute in a dimension, for example, divided into multiple "floors" by category, and so on. In this case, when the data object page is provided to the current visitor user, a sorting operation may be performed first, that is, the display areas may be sorted according to the personalized preference information of the visitor user, where the display areas with a high matching degree with the personalized preference information of the visitor user are preferentially provided and sequentially decreased. That is, the "floors" that may be of most interest to the current visitor user are ranked uppermost in the page, with the following floors being successively decremented, so that the ranking between the various "floors" may be different for different users. In this way, since the content in the page has been sorted according to the user's interest level, the user's intention can be judged more easily, for example, the user usually has an intention to jump out of the page after seeing the content of less interest. Therefore, when the user's intention is determined, a threshold value may be configured first, that is, statistics may be performed in advance, when the user browses a certain display area, if the matching degree between the display area and the user's personalized preference is reduced to what value, the user may generate an intention to jump out of the page, and further, the value may be determined as the threshold value. In this way, in order to determine the intention of the user, when the server provides page data, the server may further provide, to the client, information on matching degree between each display area and the personalized preference information of the visitor user, so that the client may first determine a target display area currently browsed by the visitor user, then determine whether the matching degree between the target display area and the personalized preference information of the visitor user is lower than a preset critical value, and if the matching degree is lower than the critical value, determine that the visitor user has an intention to close the page.

The above critical value may be common to all users, for example, if the value is set to 30%, that is, when the matching degree of the content in the display area and the personalized preference of the user is reduced to 30, it may be considered that the user may generate an intention to close the page, and each user may make a judgment according to the criterion. It should be noted that, when the display areas are sorted, the sorting is performed according to the matching degree between each display area and the personalized preference of the user, and therefore, it may not be fixed for different users to perform the prompt specifically at the number-th "floor". For example, a user a may be interested in 80% of the first floor, 60% of the second floor, 40% of the third floor, and 30% of the fourth floor, and thus, it may be determined that the user a may have generated an intention to close the page when the user browses to the fourth floor. While another user B is 90% interested in the first floor, the second "floor" is 80%, the third "floor" is 60%, the fourth "floor" is 50%, the fifth "floor" is 20%, it may be for that user B to determine that the user may have generated an intention to close the page when the user browses to the fifth "floor", and so on. Of course, in specific implementation, the above threshold value may also be configured as a personalized value for different users, and so on, which will not be described in detail herein.

The third way of determining the user intention may be to determine according to browsing behavior change information of the user in the current page, and when the change information meets a preset condition, determine that the visitor user has an intention to close the page. In one case, the browsing behavior change information may include: page scroll speed information. That is, during the normal browsing process of the user, the page scrolling speed may be a characteristic of uniform motion or a small variation, and when it is found that the user scrolling speed suddenly becomes fast, it means that the user may have lost interest in the content of the page, and at this time, it may be determined that the user may generate an intention to close the page. That is, if the page scrolling speed exhibits an acceleration characteristic and the page scrolling speed exceeds a preset threshold, it is determined that the browsing status information satisfies a preset condition. Or, in another case, the browsing behavior change information may also include page motion state information, that is, a user may make a page present a moving state by sliding a screen or dragging a scroll bar or the like in a state of normally browsing the page, but once the user loses interest and wants to close the page, the sliding or dragging is usually stopped, so that the page presents a stationary state, and during the stationary state lasting for a certain time, no operation such as clicking on a data object in the page is performed, and it may be considered that the user may be about to close the page. Therefore, if the page is changed from moving to stationary and the duration of the stationary reaches a preset threshold, it is determined that the browsing status information satisfies a preset condition. It should be noted that if the user finds a specific data object of interest in the page, the sliding or dragging operation may also be stopped, so that the page is in a static state first, but in this case, after the page is static, the user usually performs some operation on the page, including clicking some data object to view its detailed information. The term "still" in the embodiment of the present application means that the user does not perform any sliding or dragging operation any more, and during the process of the page being still, no interactive operation is performed with the data object in the page.

Different implementation manners of judging the user intention are introduced from three dimensions, and during specific implementation, the judgment manners can be combined, for example, judgment is simultaneously performed from multiple dimensions, so that the judgment accuracy can be improved. Of course, in practical applications, other determination methods may be adopted, and are not limited herein.

S203: and if the preset condition is met, providing prompt information about the content which is not displayed in the page according to the information of the visitor user.

Upon determining that the user may have an intent to close the current page, a prompt may be provided in the page. That is to say, in the embodiment of the present application, the occurrence time of the prompt information is based on the determination result of the user intention, that is, when the user needs the prompt information, the prompt information is performed again, so as to avoid affecting the normal browsing operation of the user.

Particularly, when the prompt information is provided, various modes can be provided. For example, in one mode, according to the personalized preference information of the visitor user, it is determined whether a target data object whose matching degree with the personalized preference information reaches a preset threshold exists in the content that is not yet shown in the page, and if so, prompt information about the target data object included in the content that is not yet shown in the page is provided. That is, it may be determined from the content of the page that has not yet been presented whether there is a data object item that may be of most interest to the current user, and if so, the user may be prompted, and if he continues to browse down the current page, the data object may be viewed. Thus, the guidance of the data object singleton which is interested by the user can cause the user to temporarily cancel the idea of closing the page and continue browsing downwards, thereby prolonging the page residence time.

In specific implementation, some pages may include a plurality of display areas, that is, the aforementioned "floors", in order to further improve the personalized features of the pages, in some pages, during design, data objects specifically displayed in each floor are not fixed, but a data object set is associated with each display area, so that data objects most meeting the needs of a specific user can be selected from the data object sets for display according to the specific user. In this implementation manner, when providing the prompt information, the embodiment of the present application may determine whether a target data object whose matching degree with the personalized preference information reaches a preset threshold exists in a data object set associated with each display area that is not yet displayed in the page, and if the target data object exists, may use information of a single data object as the prompt information to prompt in the page. In addition, after the prompt information is provided, if the operation executed on the prompt information is received, the target data object may be added to the corresponding display area, and the display area is skipped to for displaying, so that the user can directly browse the information of the data object in the page.

Another way to provide the prompt information may be that, in the case that a plurality of presentation areas are included in the page, some presentation areas may be associated with certain preferential information, for example, "full 2000 minus 1000", and such information may also be able to guide the user to continue browsing downwards. Therefore, according to the information of the visitor user, prompt information of preferential information related to the display areas which are not displayed in the page is provided. For example, as shown in FIG. 3, upon determining that the user has an intent to close the page, a prompt may be provided at location 301, etc., prompting "wrist watch meeting, full 2000 minus 1000", etc. It should be noted that, in this implementation, the prompt may also be performed in combination with specific user information. For example, some offer information may have certain conditional restrictions on the user's rating, and therefore, information matching the current visitor user may be determined and prompted according to the information of the visitor user. For the situation, the client can send a corresponding request to the server, the server judges whether the content which is not displayed stores the preferential information matched with the current visitor user, and the result is returned to the client.

Another way to provide the hint information may be to provide hint information regarding the presence of virtual resource objects in the content not yet shown in the page. Such virtual resource objects may be "red packs," "coupons," and the like. Wherein such virtual resource objects may not actually be configured in the page, but are provided by way of insertion. That is, when the prompt message about the virtual resource object is operated, the virtual resource object may be inserted into a position in the page that is not yet displayed, and the current page may be skipped to the position for displaying. In this way, more data object information can be exposed and the opportunity to be browsed can be obtained. When the page comprises a plurality of display areas, when the prompt message about the virtual resource object is operated, adding the virtual resource object message between two adjacent display areas which are not displayed, and jumping the page to the position for displaying. That is, assuming that the user currently browses to the third "floor", after giving prompt information about a virtual resource object, if the user operates it, the relevant information of the virtual resource object may be inserted between the fourth and fifth subsequent layers, and the current page may be directly jumped to the position. The user can perform operations such as picking up virtual resource objects such as 'red packages' or 'coupons' at the position, and at least expose the data object contents in the fourth layer and the fifth layer to obtain the browsing opportunity. In particular, when providing the prompt information of the virtual resource object information, the prompt information may also be provided in combination with the specific situation of the current visitor user, for example, some virtual resource objects may have a certain condition requirement for the user level and other information, and at this time, it may be determined whether there is a matching virtual resource object that can be provided to the user according to the specific level and other information of the current visitor user, and so on. For this situation, the client may send a corresponding request to the server, and the server determines whether the virtual resource object matching the current visitor user is stored in the content that has not been displayed yet, and returns the result to the client.

It should be noted that, in the specific implementation, the above manners of providing the prompt information may also be used in combination, for example, in the specific implementation, after it is determined that the user has an intention to close the page, it is first determined whether the content of the page that is not yet shown includes the data object item that is interested by the current user, if so, the prompt information is provided accordingly, otherwise, the prompt information may be provided by the manner of providing the virtual resource object information. In addition, in the case that a data object item which is interesting to the current user exists in the subsequent page content which is not yet displayed, and the prompt information is provided accordingly, if the prompt information is provided for a while, the user does not perform an operation on the prompt information, it is proved that the user may not be interested in the prompted data object, and at this time, the prompt information may be modified into virtual resource object information, and so on.

In addition, it should be noted that, regarding the specific prompt information, there may be multiple ways of providing in the page, for example, one of the ways may be implemented by adding a floating frame in the page, that is, providing the prompt information in the floating frame. Such a floating frame is generally small in area and may be displayed at a left edge or a right edge region of the page. In practical applications, in order to facilitate the user to notice the prompt information, some dynamic effects may also be provided when the floating frame is displayed, for example, a page may be entered by "flying in" or special effects such as "flashing" may also be provided, and so on. In addition, if the user still does not perform any action on the reminder after the reminder has been presented for a period of time, but continues to browse downwards, and once scrolled a certain screen height, the float box may be temporarily closed. Subsequently, whether to provide new prompt information again can be determined according to the specific browsing state, and the like.

In summary, according to the embodiment of the application, the browsing state of the user can be detected in the process that the user visits the page, if the user is found to have the intention of closing the page, the prompting information about the content which is not shown in the page can be provided according to the information of the visitor user, and the user is prompted to obtain more information which may be interested by the user if the user continues to browse the webpage downwards. Therefore, the method is beneficial to guiding the user to temporarily cancel the plan of closing the page and continue browsing downwards, so that the residence time of the user in the page is prolonged, more contents in the page are exposed, and the resource utilization rate in the page is improved.

In addition, when the user is judged to possibly have the intention of closing the page, the prompt information is provided, so that the prompt information is easier to attract the attention of the user, and the attention to the page main body content is possibly reduced temporarily because the user generates the intention of closing the page, so that the displayed prompt information does not have great influence on the normal browsing of the user even if the displayed prompt information partially obstructs the page main body content. In addition, regarding the specific prompting information, the specific prompting information is not content such as "advertisement" in the prior art, but is used for prompting content which is not yet shown in the page, and there may be content which is more interesting to the user, so as to guide the user to continue browsing downwards, therefore, the residence time of the user in the current page can be prolonged, and more content in the page can be exposed.

Example two

The second embodiment corresponds to the first embodiment, and is introduced from the perspective of the client, referring to fig. 4, the second embodiment provides a method for providing page information, and the method may specifically include the following steps:

s401: a server receives a page access request submitted by a client;

s402: providing page data, wherein the page data comprises preset condition information used for judging user browsing state information and user information of a visitor user, so that the client determines the browsing state information of the visitor user in the process of displaying the page according to the page data, judges whether the browsing state information meets the preset condition, and provides prompt information about content which is not displayed in the page according to the information of the visitor user if the browsing state information meets the preset condition. .

Since the second embodiment corresponds to the first embodiment, reference may be made to the description in the first embodiment for specific implementation, and details are not described here.

EXAMPLE III

In the first and second embodiments, the operations of specifically determining the browsing status information of the user and determining the prompt information are performed by the client, but in other implementation manners, the client may also collect the browsing status information of the user and submit the collected browsing status information to the server in real time, and the server performs the specific determination and determines the prompt information. Specifically, referring to fig. 5, in a third embodiment, a method for providing page information from the perspective of a client is provided, where the method may include the following steps:

s501: the client provides a data object information page;

s502: in the process of providing the page, determining browsing state information of a visitor user, and submitting the browsing state information to a server so that the server can judge whether the browsing state information meets preset conditions, if so, providing prompt information about the content which is not displayed in the page according to the information of the visitor user, and providing the prompt information to a client;

s503: and displaying the prompt information provided by the server in the page.

Example four

The fourth embodiment corresponds to the third embodiment, and provides a method for providing page information from the perspective of a server, referring to fig. 6, where the method may specifically include the following steps:

s601: a server receives a page access request submitted by a client;

s602: providing page data so that the client determines browsing state information of a visitor user in the process of providing the page according to the page data and submits the browsing state information to a server;

s603: judging whether the browsing state information meets preset conditions or not;

s604: and if the preset conditions are met, determining prompt information about the content which is not displayed in the page according to the information of the visitor user, and providing the prompt information to the client so that the client can display the prompt information provided by the server in the page.

For specific implementation of each step in the third embodiment and the fourth embodiment, reference may be made to descriptions in the first embodiment and the second embodiment, and details are not described here.

Corresponding to the first embodiment, an embodiment of the present application further provides a device for providing page information, where the device is applied to a client, and referring to fig. 7, the device may specifically include:

a page providing unit 701, configured to provide a data object information page;

a determining unit 702, configured to determine browsing status information of a visitor user in a process of providing the page, and determine whether the browsing status information meets a preset condition;

a prompt information providing unit 703, configured to provide prompt information about content not yet shown in the page according to the information of the visitor user if a preset condition is met.

In a specific implementation, the apparatus may further include:

a statistical data obtaining unit, configured to obtain historical browsing behavior statistical data of the visitor user; the statistical data includes: when the visitor user browses the preset page types, the average browsing amount of the content in each page is calculated;

the judging unit includes:

the browsing volume recording subunit is used for tracking and recording the browsing volume of the visitor user in the current page;

and the first determining subunit is used for determining that the browsing state information meets a preset condition if the average browsing amount associated with the visitor user is reached.

Wherein the browsing volume comprises the number of browsed data objects or the loaded screen height.

In another implementation manner, if the page includes a plurality of display areas, each display area is used for displaying a plurality of data objects having the same attribute in a certain dimension, and the display areas are sorted according to the personalized preference information of the visitor user, wherein the display areas with high matching degree with the personalized preference information of the visitor user are preferentially provided and sequentially decreased;

then, the determining unit may specifically include:

the matching degree determining subunit is used for determining the matching degree information of each display area and the personalized preference information of the visitor user;

a target display area determining subunit, configured to determine a target display area currently being browsed by the visitor user;

a critical value judging subunit, configured to judge whether a matching degree between the target display area and the visitor user personalized preference information is lower than a preset critical value;

and the second determining subunit is configured to determine that the browsing status information satisfies a preset condition if the judgment result of the critical value judging subunit is yes.

Alternatively, in another implementation manner, the determining unit may specifically include:

the change information recording subunit is used for tracking and recording the browsing behavior change information of the visitor user in the current page;

and the third judging subunit is used for judging whether the browsing state information meets preset conditions or not according to the change information.

The browsing behavior change information includes page scrolling speed information, and the third determining subunit is specifically configured to:

and if the page scrolling speed has an acceleration characteristic and exceeds a preset threshold value, determining that the browsing state information meets a preset condition.

Or, the browsing behavior change information includes page motion state information, and the third determining subunit is specifically configured to:

and if the page is changed from moving to static and the duration of the static reaches a preset threshold, determining that the browsing state information meets a preset condition.

In a specific implementation, the prompt information providing unit may specifically include:

a target data object determining subunit, configured to determine, according to the personalized preference information of the visitor user, whether a target data object whose matching degree with the personalized preference information reaches a preset threshold exists in content that is not yet displayed in the page;

and the data object prompt information providing subunit is used for providing prompt information about the target data object contained in the content which is not shown in the page if the data object prompt information exists.

The page comprises a plurality of display areas, each display area is associated with a data object set, and the content which is not displayed in the page is as follows: dynamically generating a preset data object set associated with each display area;

the target data object determination subunit may be specifically configured to:

and determining whether a target data object with the matching degree with the personalized preference information reaching a preset threshold exists in a data object set associated with each display area which is not displayed yet in the page.

At this time, the apparatus may further include:

and the display unit is used for adding the target data object into the corresponding display area when receiving the operation executed on the prompt message, and jumping to the position of the display area for display.

In another implementation manner, if the page includes a plurality of display areas, the prompt information providing unit may be specifically configured to:

and providing prompt information of preferential information related to the display areas which are not displayed in the page according to the information of the visitor user.

Or, the prompt information providing unit may be specifically configured to:

and providing prompt information about the virtual resource objects existing in the content which is not shown in the page according to the information of the visitor user.

Wherein, if the page includes a plurality of display areas, the apparatus further includes:

and the adding unit is used for adding the virtual resource object information between two adjacent display areas which are not displayed yet when the prompt information about the virtual resource object is operated, and jumping the page to the position for displaying.

In a specific implementation, the prompt information providing unit may specifically be configured to:

and providing a floating frame in the page, and providing the prompt information in the floating frame.

Wherein the floating frame scrolls as the page scrolls, the apparatus may further comprise:

and the closing unit is used for closing the floating frame if the page continues to roll downwards to reach the preset screen height after the floating frame is provided.

Corresponding to the above apparatus, an embodiment of the present application may further provide an electronic device, with reference to fig. 8, where the electronic device specifically includes:

a display 801;

a processor 802;

a memory 803 for a program providing page information, which when read and executed by the processor performs the operations of providing a page of data object information; in the process of providing the page, determining browsing state information of a visitor user, and judging whether the browsing state information meets a preset condition; and if the preset condition is met, providing prompt information about the content which is not displayed in the page according to the information of the visitor user.

Corresponding to the second embodiment, an embodiment of the present application further provides an apparatus for providing page information, where the apparatus is applied to a server, and specifically, referring to fig. 9, the apparatus may include:

an access request receiving unit 901, configured to receive a page access request submitted by a client;

a page data providing unit 902, configured to provide page data, where the page data includes preset condition information used to determine browsing state information of a user and user information of a visitor user, so that the client determines the browsing state information of the visitor user in a process of displaying the page according to the page data, and determines whether the browsing state information meets the preset condition, and if the browsing state information meets the preset condition, provides prompt information about content not yet displayed in the page according to the information of the visitor user.

Corresponding to the embodiment, the embodiment of the present application further provides an apparatus for providing page information, where the apparatus is applied to a client, and specifically, referring to fig. 10, the apparatus may include:

a page providing unit 1001 for providing a data object information page;

a browsing status information collecting unit 1002, configured to determine browsing status information of a visitor user in a process of providing the page, and submit the browsing status information to a server, so that the server determines whether the browsing status information satisfies a preset condition, and if the browsing status information satisfies the preset condition, determines, according to the information of the visitor user, prompt information about content that is not yet displayed in the page, and provides the prompt information to a client;

a prompt information providing unit 1003, configured to display the prompt information provided by the server in the page.

Corresponding to the apparatus, an embodiment of the present application further provides an electronic device, a specific structure of which may be as shown in fig. 8, specifically, the electronic device includes:

a display;

a processor;

Corresponding to the fourth embodiment, the embodiment of the present application further provides an apparatus for providing page information, where the apparatus is applied to a server, and specifically, referring to fig. 11, the apparatus may include:

an access request receiving unit 1101, configured to receive a page access request submitted by a client;

a page data providing unit 1102, configured to provide page data, so that the client determines browsing state information of a visitor user in a process of providing the page according to the page data, and submits the browsing state information to a server;

a judging unit 1103, configured to judge whether the browsing status information satisfies a preset condition;

and a prompt information providing unit 1104, configured to determine, according to the information of the visitor user, prompt information about content that has not been displayed in the page if a preset condition is met, and provide the prompt information to the client, so that the client displays the prompt information provided by the server in the page.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method and the device for providing page information provided by the present application are introduced in detail, and a specific example is applied in the text to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A method for providing page information, comprising:

the client provides a data object information page; the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension;

if the preset conditions are met, providing prompt information about the content of the display area which is not displayed in the page according to the information of the visitor user;

and when receiving the operation executed on the prompt message, jumping to the position of the not-displayed display area for display.

2. The method of claim 1, further comprising:

obtaining historical browsing behavior statistical data of the visitor user; the statistical data includes: when the visitor user browses the preset page types, the average browsing amount of the content in each page is calculated;

the determining browsing state information of the visitor user and judging whether the browsing state information meets preset conditions includes:

tracking and recording the browsing amount of the visitor user in the current page;

and if the average browsing volume associated with the visitor user is reached, determining that the browsing state information meets a preset condition.

3. The method of claim 2, wherein the browsing volume comprises a number of data objects browsed or a loaded screen height.

4. The method according to claim 1, wherein the page comprises a plurality of presentation areas, each presentation area is used for presenting a plurality of data objects having the same attribute in a certain dimension and sorting the presentation areas according to the personalized preference information of the visitor user, wherein presentation areas having a high degree of matching with the personalized preference information of the visitor user are preferentially provided and sequentially decrease;

determining the matching degree information of the individual preference information of each display area and the visitor user;

determining a target display area currently being browsed by the visitor user;

judging whether the matching degree of the target display area and the visitor user personalized preference information is lower than a preset critical value or not;

if yes, determining that the browsing state information meets a preset condition.

5. The method of claim 1, wherein determining browsing status information of the visitor user and determining whether the browsing status information satisfies a preset condition comprises:

tracking and recording the browsing behavior change information of the visitor user in the current page;

and judging whether the browsing state information meets preset conditions or not according to the change information.

6. The method according to claim 5, wherein the browsing behavior change information includes page scrolling speed information, and the determining whether the browsing status information satisfies a preset condition according to the change information includes:

7. The method according to claim 5, wherein the browsing behavior change information includes page motion status information, and the determining whether the browsing status information satisfies a preset condition according to the change information includes:

8. The method of any one of claims 1 to 7, wherein providing prompt information about content not yet shown in the page based on the visitor user information comprises:

determining whether a target data object with the matching degree with the personalized preference information reaching a preset threshold exists in the content which is not displayed in the page or not according to the personalized preference information of the visitor user;

and if so, providing prompt information about the target data object contained in the content which is not shown in the page.

9. The method of claim 8, wherein the page includes a plurality of presentation areas, each presentation area associated with a set of data objects, and wherein the content not yet presented in the page is: dynamically generating a preset data object set associated with each display area;

the determining whether a target data object with a matching degree with the personalized preference information reaching a preset threshold exists in the content which is not displayed in the page includes:

10. The method of claim 9, further comprising:

and when receiving the operation executed on the prompt information, adding the target data object into the corresponding display area, and jumping to the position of the display area for display.

11. The method according to any one of claims 1 to 7, wherein the page includes a plurality of presentation areas, and the providing of the prompt information about the content not yet presented in the page according to the information of the visitor user includes:

12. The method of any one of claims 1 to 7, wherein providing prompt information about content not yet shown in the page based on the visitor user information comprises:

13. The method of claim 12, wherein the page includes a plurality of presentation areas, the method further comprising:

when the prompt information about the virtual resource object is operated, adding the virtual resource object information between two adjacent display areas which are not displayed yet, and jumping the page to the position for displaying.

14. The method according to any one of claims 1 to 12, wherein providing prompt information about content not yet shown in the page comprises:

15. The method of claim 14, wherein the floating frame scrolls as the page scrolls, the method further comprising:

and after the floating frame is provided, if the page continues to roll downwards to reach the preset screen height, closing the floating frame.

16. A method for providing page information, comprising:

a server receives a page access request submitted by a client;

providing page data, wherein the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension; the method comprises the steps of presetting condition information for judging browsing state information of a user and user information of a visitor user, so that the client determines the browsing state information of the visitor user in the process of displaying the page according to the page data, judges whether the browsing state information meets the presetting condition or not, and provides prompt information about the content of a display area which is not displayed in the page according to the information of the visitor user if the browsing state information meets the presetting condition;

17. A method for providing page information, comprising:

in the process of providing the page, determining browsing state information of a visitor user, submitting the browsing state information to a server so that the server can judge whether the browsing state information meets preset conditions, if so, determining prompt information about the content of a display area which is not displayed in the page according to the information of the visitor user, and providing the prompt information to a client;

displaying the prompt information provided by the server in the page;

18. A method for providing page information, comprising:

a server receives a page access request submitted by a client;

providing page data, wherein the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension; so that the client determines the browsing state information of the visitor user in the process of providing the page according to the page data and submits the browsing state information to the server;

judging whether the browsing state information meets preset conditions or not;

if the preset conditions are met, determining prompt information about the content of the display area which is not displayed in the page according to the information of the visitor user, and providing the prompt information to the client so that the client can display the prompt information provided by the server in the page; and when receiving the operation executed on the prompt message, jumping to the position of the not-displayed display area for display.

19. An apparatus for providing page information, applied to a client, includes:

the page providing unit is used for providing a data object information page; the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension;

the prompt information providing unit is used for providing prompt information about the content of the display area which is not displayed in the page according to the information of the visitor user if preset conditions are met;

and the skipping unit is used for skipping to the position of the not-shown display area for displaying when receiving the operation executed on the prompt message.

20. An electronic device, characterized in that the electronic device comprises:

a display;

a processor;

a memory for a program for providing page information, the program when read executed by the processor performing the following operations: providing a data object information page; the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension; in the process of providing the page, determining browsing state information of a visitor user, and judging whether the browsing state information meets a preset condition; if the preset conditions are met, providing prompt information about the content of the display area which is not displayed in the page according to the information of the visitor user; and when receiving the operation executed on the prompt message, jumping to the position of the not-displayed display area for display.

21. An apparatus for providing page information, applied to a server, comprising:

the page data providing unit is used for providing page data, the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension; the method comprises the steps of presetting condition information for judging browsing state information of a user and user information of a visitor user, so that the client determines the browsing state information of the visitor user in the process of displaying the page according to the page data, judges whether the browsing state information meets the presetting condition or not, and provides prompt information about the content of a display area which is not displayed in the page according to the information of the visitor user if the browsing state information meets the presetting condition; and when receiving the operation executed on the prompt message, jumping to the position of the not-displayed display area for display.

22. An apparatus for providing page information, applied to a client, includes:

the browsing state information acquisition unit is used for determining browsing state information of a visitor user in the process of providing the page, submitting the browsing state information to the server so that the server can judge whether the browsing state information meets preset conditions, and if the browsing state information meets the preset conditions, determining prompt information about the content of a display area which is not displayed in the page according to the information of the visitor user and providing the prompt information to a client;

the prompt information providing unit is used for displaying the prompt information provided by the server in the page;

23. An electronic device, characterized in that the electronic device comprises:

a display;

a processor;

a memory for a program for providing page information, the program when read executed by the processor performing the following operations: providing a data object information page; the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension; in the process of providing the page, determining browsing state information of a visitor user, submitting the browsing state information to a server so that the server can judge whether the browsing state information meets preset conditions, if so, determining prompt information about the content of a display area which is not displayed in the page according to the information of the visitor user, and providing the prompt information to a client; displaying the prompt information provided by the server in the page; and when receiving the operation executed on the prompt message, jumping to the position of the not-displayed display area for display.

24. An apparatus for providing page information, applied to a server, comprising:

the page data providing unit is used for providing page data, the page comprises a plurality of display areas, and each display area is used for displaying a plurality of data objects with the same attribute in a certain dimension; so that the client determines the browsing state information of the visitor user in the process of providing the page according to the page data and submits the browsing state information to the server;

a prompt information providing unit, configured to determine, according to information of the visitor user, prompt information about content of a display area that is not yet displayed in the page if a preset condition is met, and provide the prompt information to a client, so that the client displays the prompt information provided by the server in the page; and when receiving the operation executed on the prompt message, jumping to the position of the not-displayed display area for display.