CN113610600A

CN113610600A - Method and device for displaying detailed information of commodities

Info

Publication number: CN113610600A
Application number: CN202110903168.3A
Authority: CN
Inventors: 朱婷婷; 姚静怡; 朱君贤; 朱泽亮
Original assignee: Shanghai Bilibili Technology Co Ltd
Current assignee: Shanghai Bilibili Technology Co Ltd
Priority date: 2021-08-06
Filing date: 2021-08-06
Publication date: 2021-11-05

Abstract

The application provides a method and a device for displaying detailed information of a commodity, wherein the method for displaying the detailed information of the commodity comprises the following steps: responding to a received commodity detail information acquisition request, acquiring and displaying a corresponding full-screen commodity page, wherein the full-screen commodity page is used for displaying a target commodity in a full-screen mode; and under the condition that the additional information triggering operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity. Therefore, the displayed full-screen commodity page only comprises the target commodity and does not comprise other miscellaneous information, the user can quickly acquire the information of the target commodity and decide whether to trigger the display of other additional information besides the target commodity or not, so that the user can only pay attention to the target commodity, the acquisition efficiency of the detailed commodity information is greatly improved, and the processing resources are saved.

Description

Method and device for displaying detailed information of commodities

Technical Field

The application relates to the technical field of computers, in particular to a commodity detail information display method. The application also relates to a commodity detail information display device, a computing device and a computer readable storage medium.

Background

With the rapid development of computer and internet technologies, people have increasingly left the network in their work and life, and users can check detailed information of their interested commodities on the network to decide whether to purchase the commodities.

In the prior art, an introduction page of a commodity includes various miscellaneous information, and when a user enters the introduction page of the commodity, the user can check each information in the introduction page to determine whether the user is interested in the commodity, so as to determine whether to purchase the commodity.

However, the introduction page displayed to the user includes various pieces of miscellaneous information, and the displayed information is too much, so that the attention of the user may be attracted by other information besides the commodity, the user cannot quickly acquire information of the commodity from a plurality of pieces of information, the commodity information acquisition efficiency is low, the user cannot clearly know detailed information of the commodity, and further the user may book a refund, purchase a refund and the like, the commodity processing efficiency is low, and processing resources are greatly wasted.

Disclosure of Invention

In view of this, the embodiment of the present application provides a method for displaying detailed information of a commodity. The application also relates to a commodity detail information display device, a computing device and a computer readable storage medium, which are used for solving the problems of low commodity information acquisition efficiency, low commodity processing efficiency, processing resource waste and the like in the prior art.

According to a first aspect of an embodiment of the present application, there is provided a method for displaying detailed information of a commodity, including:

responding to a received commodity detail information acquisition request, acquiring and displaying a corresponding full-screen commodity page, wherein the full-screen commodity page is used for displaying a target commodity in a full-screen mode;

and under the condition that the additional information triggering operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity.

According to a second aspect of the embodiments of the present application, there is provided a commodity detail information display apparatus, including:

the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is configured to respond to a received acquisition request of commodity detail information, acquire and display a corresponding full-screen commodity page, and the full-screen commodity page is used for displaying a target commodity in a full-screen mode;

and the display module is configured to pop up an information floating layer in the full-screen commodity page to display the additional information related to the target commodity under the condition that the additional information triggering operation based on the full-screen commodity page is detected.

According to a third aspect of embodiments herein, there is provided a computing device comprising:

a memory and a processor;

the memory is used for storing computer executable instructions, and the processor is used for executing the computer executable instructions so as to realize the operation steps of any commodity detail information display method.

According to a fourth aspect of embodiments of the present application, there is provided a computer-readable storage medium storing computer-executable instructions which, when executed by a processor, implement the operation steps of any of the product detail information presentation methods.

The method for displaying the detailed commodity information, provided by the application, is used for responding to a received request for acquiring the detailed commodity information, acquiring and displaying a corresponding full-screen commodity page, wherein the full-screen commodity page is used for displaying a target commodity in a full-screen mode; and under the condition that the additional information triggering operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity. Under the condition, when an acquisition request of commodity detail information is received, a target object can be displayed in a full-screen mode through a full-screen commodity page, the displayed full-screen commodity page only comprises a target commodity and does not comprise other miscellaneous information, a user can quickly acquire the information of the target commodity and decide whether to trigger the display of other additional information except the target commodity or not by the user, the acquisition efficiency of the commodity detail information is greatly improved, the user can only pay attention to the target commodity, the phenomenon that the attention of the user is attracted by the information except the target commodity is avoided, the purchase decision of the user is misled, after the user clearly knows the target commodity, the user decides whether to purchase the target commodity or not, the user is prevented from repeatedly executing redundant operation, the commodity processing efficiency is improved, and processing resources are greatly saved.

Drawings

Fig. 1 is a flowchart of a method for displaying detailed information of a commodity according to an embodiment of the present application;

FIG. 2 is a schematic page diagram of a full-screen merchandise page according to an embodiment of the present application;

FIG. 3 is a schematic page diagram of another full-screen merchandise page provided in an embodiment of the present application;

FIG. 4 is a schematic page diagram of another full-screen merchandise page provided in an embodiment of the present application;

fig. 5 is a schematic structural diagram of a product detail information display device according to an embodiment of the present application;

fig. 6 is a block diagram of a computing device according to an embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

The terminology used in the one or more embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the present application. As used in one or more embodiments of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments of the present application to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

It should be noted that, the detailed product pages on the market at present are all composed of product pictures, product introductions, sales information, comment information, and the like, and the user performs a decision-making purchase determination by combining the sales information, picture information, comment information, and other information of the product, so that the user is easily affected by various miscellaneous information such as the sales information, comment information, and the like of the merchant, and ignores the product itself.

That is, in the current commodity sales mode, only the commodity detail page of the sales guide is available, and the commodity, various kinds of sales information, comment information, and the like can be displayed on the commodity detail page to promote the sales of the commodity.

Therefore, the application provides a method for displaying the detailed information of the commodity, the commodity display platform can cooperate with the brand side corresponding to the commodity, the method comprises the steps of acquiring the self-data of various commodities such as introduction, details and workmanship in the aspect of commodity manufacturing, videos and pictures before the commodities are sold, integrating the acquired self-data of various commodities by a commodity display platform, and customizes a full screen commodity page aiming at the commodity, so that the user can concentrate on the commodity and know the commodity but not the sales information attached to the commodity, the purchasing decision of the user is more rational, pure and objective, the marketing propaganda information of the commodity display platform or the commodity is weakened, the intervention misguidance is avoided, the user can be improved to pay more attention to the commodity, and a brand-new commodity shopping experience is experienced, and the shopping reality of the user is enhanced, so that the commercial value of the user is improved.

In the present application, a method for displaying detailed information of a commodity is provided, and the present application also relates to a device for displaying detailed information of a commodity, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments one by one.

Fig. 1 shows a flowchart of a method for displaying detailed information of a commodity according to an embodiment of the present application, which specifically includes the following steps:

step 102: and responding to the received commodity detail information acquisition request, acquiring and displaying a corresponding full-screen commodity page, wherein the full-screen commodity page is used for displaying the target commodity in a full-screen mode.

Specifically, the request for obtaining the detailed information of the commodity may be a request for viewing a detailed introduction page of the target commodity, the request for obtaining the detailed information of the commodity may be triggered based on a preset operation for the target commodity, the preset operation may be a click operation, a selection operation, and the like, for example, the request for obtaining the detailed information of the commodity may be a request triggered after the target commodity is clicked, when the request for obtaining the detailed information of the commodity is received, it is indicated that the user wants to view the related information of the target commodity, and at this time, a full-screen commodity page corresponding to the request for obtaining the detailed information of the commodity may be obtained and displayed. The full-screen commodity page may be a page displaying a target commodity in full screen, and the target commodity may be a specific commodity in which a user feels an interest and wants to view detailed information, for example, the target commodity may be a certain commodity or a certain game.

It should be noted that when an obtaining request of detailed information of a commodity is received, it is indicated that a user is interested in a certain commodity and wants to view information related to the commodity, at this time, a full-screen commodity page corresponding to the obtaining request of the detailed information of the commodity can be obtained and displayed, the full-screen commodity page only includes a target commodity and does not include other various miscellaneous information, so that the user can only see the target commodity after entering the full-screen commodity page, the user does not need to search for the target commodity in a large amount of information, the information obtaining efficiency is greatly improved, and the attention of the user is prevented from being attracted by other information except the target commodity.

In a possible implementation manner, before the user views the full-screen commodity page, the commodity display platform may further preset a structure of the full-screen commodity page, so that when the subsequent user views the full-screen commodity page, the full-screen commodity page of the target commodity is displayed to the user according to the page structure set by the commodity display platform. That is to say, in response to the received request for obtaining the detailed information of the commodity, before obtaining and displaying the corresponding full-screen commodity page, the method may further include: the method comprises the steps of setting a page structure of a full-screen commodity page, wherein the page structure can comprise at least one type of commodity display area of a target commodity, and the at least one type of commodity display area can be used for displaying different types of commodity information of the target commodity, for example, the at least one type of commodity display area can comprise a video area, an image area and a text area.

It should be noted that the commodity display platform may cooperate with a brand party corresponding to the commodity, obtain the material of various commodities such as introduction, details, workmanship, videos, pictures and the like in the aspect of manufacturing the commodity before the commodity is sold, and then integrate the obtained material of various commodities to customize a full-screen commodity page.

In practical application, because a user may need to perform some purchasing operations on a target commodity subsequently, when the commodity display platform sets a page structure of a full-screen commodity page, in addition to setting that the full-screen commodity page may include the target commodity, an operation bar may be set in the full-screen commodity page, and the operation bar is fixed at a preset position in the full-screen commodity page, that is, a subsequently obtained full-screen commodity page includes the target commodity and the operation bar, and the operation bar may include an operation control for operating the target commodity, such as an operation control for purchasing, reserving, downloading, installing, and the like.

It should be noted that, because the full-screen commodity page may be too long to be displayed in the display range of the display device, but the operation bar includes an operation control capable of performing a corresponding operation on the target commodity, the operation bar may be fixed at the top end or the bottom end of the portion of the full-screen commodity page within the display range, that is, the operation bar is always displayed at the top end or the bottom end within the display range. Of course, the operation bar may also be set at the bottom end of the full-screen commodity page, and when the full-screen commodity page slides to the bottom end, the operation bar may be seen, so as to perform a corresponding operation on the target commodity.

During specific implementation, the operation bar may not be directly fixed in the full-screen commodity page, but is hidden in the full-screen commodity page, and when the operation bar triggering operation is detected, the operation bar is displayed, for example, after the operation bar display control is clicked, the operation bar is displayed, or the operation bar is displayed when the selection controls such as a mouse and a finger enter a preset operation bar fixing area, and the display mode of the operation bar is not limited in the application.

In addition, because a subsequent user may need to check additional information related to the target commodity, that is, need to trigger the display of the additional information, a floating layer control may be further set in the full-screen commodity page in the present application, so that the user may trigger the display of the additional information through the floating layer control subsequently, that is, in addition to setting that the full-screen commodity page may include the target commodity, the floating layer control may be further set in the full-screen commodity page, and the floating layer control is used for triggering the display of the additional information related to the target commodity subsequently.

For example, the merchandise display platform may set a page structure of a full-screen merchandise page, including: the system comprises a full-screen video area, a text-drawing picture area, an operation configuration area, a recommended commodity area, a fixed bottom suction operation bar and a floating layer control, wherein the fixed bottom suction operation bar comprises operation controls such as reservation, purchase and shopping cart adding, and the floating layer control can be divided into a floating layer control of a price promotion floating layer and a floating layer control of other additional information floating layers. In addition, a control bar (comprising components such as playing, pausing and volume control) of the video can be displayed in the full-screen video area, and the playing of the video can be operated by operating the control bar.

In an optional implementation manner of this embodiment, the goods presentation platform may preset a page structure of a full-screen goods page on which relevant information of a target good is presented, where the full-screen goods page may only include the target good, and may also include an operation bar and a floating layer control, that is, the obtained full-screen goods page may include the target good, the operation bar, and the floating layer control. At this time, the corresponding full-screen commodity page is obtained and displayed, and the specific implementation process may be as follows:

the loading commodity display container, the operation bar component and the pop-up window component are loaded, wherein the commodity display container is loaded on the bottommost layer, and the operation bar component and the pop-up window component are loaded on the commodity display container;

and rendering the target commodity, the operation bar and the floating layer control through the commodity display container, the operation bar component and the popup window component, and generating and displaying the full-screen commodity page.

Specifically, the commodity display container can be used for displaying a target commodity on a full-screen commodity page, the operation bar component can be used for inserting the operation bar in an operation bar fixed area of the full-screen commodity page, the popup window component can be used for inserting the floating layer control in an additional information triggering area of the full-screen commodity page, corresponding additional information is associated with the floating layer control, and the corresponding additional information can be displayed through the floating layer control in a subsequent triggering mode.

It should be noted that the operation bar and the floating layer control are often displayed in the area of the target commodity, and in order to avoid the operation bar and the floating layer control being blocked by the target commodity, in the application, the commodity display container can be loaded on the bottommost layer, and the operation bar component and the pop-up window component are loaded on the commodity display container; because the operation bar and the floating layer control are generally arranged at different positions and cannot be mutually shielded, the operation bar component can be loaded on the pop-up window component and can also be loaded below the pop-up window component. Therefore, the target commodity displayed by the commodity display container is located at the bottommost layer of the full-screen commodity page, the operation bar and the floating layer control are located above the target commodity, and the operation bar and the floating layer control are displayed under the condition that a user does not influence to check the target commodity so as to be operated by the user.

In an optional implementation manner of this embodiment, after the commodity display container, the operation bar component, and the pop-up window component are loaded, page data may be rendered at a corresponding position through the loaded container or component to generate a corresponding full-screen commodity page, that is, the target commodity, the operation bar, and the floating layer control are rendered through the commodity display container, the operation bar component, and the pop-up window component, where a specific implementation process may be as follows:

the target commodity is rendered in a full screen mode in the full screen commodity page through the commodity display container;

rendering the operation bar in an operation bar fixed area in the full-screen commodity page through the operation bar component;

and rendering the floating layer control in an additional information triggering area in the full-screen commodity page through the popup component.

It should be noted that the full-screen commodity page is used for displaying the target commodity in full screen, so that the target commodity can be rendered in full screen in the full-screen commodity page through the commodity display container; the full-screen commodity page can also be provided with an operation bar fixing area for fixing each operation control for executing operation on the target commodity, so that the operation bar can be rendered in the operation bar fixing area in the full-screen commodity page through the operation bar component; the full-screen commodity page can be further provided with an additional information triggering area, a user can trigger and display other additional information related to the target commodity in the additional information triggering area, therefore, the floating layer control can be rendered in the additional information triggering area in the full-screen commodity page through the popup component and is associated with the corresponding additional information, and when the subsequent floating layer control is triggered, the associated additional information can be displayed. After the target commodity, the operation bar and the floating layer control included in the full-screen commodity page are rendered, the commodity page can be obtained and displayed to a user for the user to check and operate.

In a possible implementation manner, the target commodity may be displayed in a full-screen commodity page in a form of video, picture and/or text, that is, the full-screen commodity page may include at least one type of commodity display area of the target commodity, where the at least one type of commodity display area may include a video area, a picture area and/or a text area, the video area is used for playing a commodity video of the target commodity in full screen, the picture area is used for displaying a commodity picture of the target commodity, and the text area is used for displaying a commodity text of the target commodity. Accordingly, the merchandise display container may include a video playing container, a picture rendering container, and/or a text display container. At this time, the target commodity is rendered in the full-screen commodity page in a full-screen manner through the commodity display container, and the specific implementation process may be as follows:

playing commodity videos in a video area in the full-screen commodity page through the video playing container; and/or the presence of a gas in the gas,

rendering the commodity picture in the picture area in the full-screen commodity page through the picture rendering container; and/or the presence of a gas in the gas,

and displaying the commodity characters in the character area in the full-screen commodity page through the character display container.

It should be noted that when the target commodity includes the commodity video, the commodity video can be played in a full screen mode in a video area in a full screen commodity page through the video playing container; when the target commodity comprises a commodity picture, the commodity picture can be rendered in a picture area in a full-screen commodity page through a picture rendering container; when the target commodity comprises commodity characters, the commodity characters can be displayed in the character area in the full-screen commodity page through the character display container, so that the target commodity can be displayed in different forms on the full-screen commodity page.

In addition, the video area can also comprise video control columns, such as operation components for playing, pausing, volume control and the like, and the commodity video can be played by operating the control columns.

In practical application, if the full-screen commodity page includes a video area, a picture area and a text area, the video area, the picture area and the text area may be sequentially arranged in the full-screen commodity page according to a preset position sequence, for example, the full-screen commodity page is sequentially provided with the video area, the picture area and the text area from top to bottom.

Further, when the structure of the full-screen commodity page of the target commodity is set by the commodity display platform, besides setting the target commodity, the operation bar and the floating layer control in the full-screen commodity page, an operation configuration area, a recommendation area and the like can be set in the full-screen commodity page, wherein the operation configuration area is used for configuration and modification of the full-screen commodity page by an operator, and the recommendation area is used for displaying other commodities similar to the target commodity.

For example, fig. 2 is a schematic page diagram of a full-screen commodity page according to an embodiment of the present application, and as shown in fig. 2, the full-screen commodity page includes a video area, a picture area, and a text area, and the video area, the picture area, and the text area are sequentially arranged from top to bottom. The video area is located in the display range of the display device, the operation bar is fixed at the bottom end of a full-screen commodity page in the display range, the floating layer control is arranged on the left side of the full-screen commodity page in the display range, and the rest parts are not located in the display range.

The full-screen commodity page displayed in the application can comprise a target commodity, an operation bar, a floating layer control, an operation configuration area, a recommendation area and the like, and is only used for indicating the target commodity, additional information such as sales information, comment information, service information and the like can be hidden, a user can selectively check the corresponding additional information instead of forcing the user to see what information, and the attention of the user is prevented from being attracted by other information except the target commodity.

In an optional implementation manner of this embodiment, the full-screen commodity page may be relatively long, and may not be all displayed in the display range of the display device, so that the user may slide other contents in the full-screen commodity page to the display range through a sliding operation to view the contents, and in order to avoid false triggering of the floating layer control in the sliding process, the floating layer control in the full-screen commodity page may be hidden. That is, after the corresponding full-screen commodity page is acquired and displayed, the method may further include:

hiding the floating layer control in the full-screen commodity page under the condition that the sliding operation aiming at the full-screen commodity page is received;

and under the condition that the sliding stopping operation aiming at the full-screen commodity page is detected, re-displaying the floating layer control in the full-screen commodity page.

It should be noted that the sliding operation may be left-right sliding or up-down sliding, that is, the full-screen commodity page may be displayed horizontally or vertically. Because the full-screen commodity page can include a video area, a picture area and a text area, and the video area can be played in a full screen mode within a display range when a video is played, the commodity picture and the commodity text may be located outside the display range, that is, the full-screen commodity page may be long and cannot be displayed in the display range of the display device. If the user is interested in the target commodity, the user can slide the full-screen commodity page to check more details of the target commodity, and can perform operations such as amplification and reduction on the displayed commodity picture to check the target commodity more carefully.

In practical application, a user can slide other contents in the full-screen commodity page into a display range through operations of sliding up and down or sliding left and right and the like. The method comprises the steps that a user often needs to execute corresponding sliding operation on a full-screen commodity page in the process of sliding the full-screen commodity page, in order to avoid that the user mistakenly triggers a floating layer control in the process of sliding the full-screen commodity page, the floating layer control in the full-screen commodity page can be hidden in the process of sliding the full-screen commodity page, and after sliding is stopped, the floating layer control is displayed again for the user to operate.

For example, fig. 3 is a schematic page diagram of another full-screen commodity page provided in an embodiment of the present application, as shown in fig. 3, the full-screen commodity page includes a video area, a picture area, a text area, an operation configuration area, and a recommendation area, the video area is located in a screen, and a user slides the full-screen commodity page upward, so that a part of the video area of the full-screen commodity page slides out of the screen, and the picture area located outside the screen before slides into the screen.

In an optional implementation manner of this embodiment, in a case that the full-screen commodity page includes a video area, the video area may play a commodity video, and in a process of sliding the full-screen commodity page, as long as the video area does not completely slide out of the display range, the method may keep playing the commodity video continuously, that is, after the obtaining and displaying the corresponding full-screen commodity page, further includes:

under the condition that the sliding operation aiming at the full-screen commodity page is received, controlling the full-screen commodity page to slide towards the direction indicated by the sliding operation according to the sliding operation;

determining whether the video area in the full-screen commodity page is wholly or partially located in the display range when the full-screen commodity page slides to the current position;

and if all or part of the video area is positioned in the display range, keeping the commodity video in the video area to be continuously played.

It should be noted that, in the case of receiving a sliding operation for the full-screen commodity page, the full-screen commodity page may be controlled to slide toward the direction indicated by the sliding operation according to the sliding operation, if the sliding operation is downward sliding, the full-screen commodity page may be controlled to slide downward, and if the sliding operation is upward sliding, the full-screen commodity page may be controlled to slide upward.

In practical application, in the process of sliding the full-screen commodity page, whether the video area completely slides out of the display range can be judged in real time, that is, whether the video area is completely or partially located in the display range when the full-screen commodity page slides to the current position is determined, if the video area is completely or partially located in the display range, the video area is not completely slid out of the display range, and at the moment, the commodity video in the video area can be kept to be played continuously for a user to check.

In an optional implementation manner of this embodiment, if it is detected that the video area completely slides out of the display range, which indicates that the user cannot see the played video, at this time, the commodity video may be controlled to pause playing, and a time point is recorded for subsequent resuming playing, that is, after determining whether all or part of the video area in the full-screen commodity page is located within the display range when sliding to the current position, the method may further include:

under the condition that any part of the video area is not located in the display range, controlling the commodity video in the video area to pause playing;

recording the pause playing time point of the commodity video;

and under the condition that any part of the video area is detected to slide back into the display range, continuing playing the commodity video in the video area according to the pause playing time point.

It should be noted that, under the condition that any part of the video area is not located in the display range, it is described that the video area completely slides out of the display range, and the user cannot see the played commodity video, so that at this time, the commodity video in the video area can be controlled to pause playing, and the pause playing time point of the commodity video is recorded. Subsequently, in the case where it is detected that any part of the video area slides back into the display range, it is described that some part of the video area is already within the display range again, and the user can see the commodity video of the part, so that the commodity video can be continuously played in the video area at this time according to the pause playing time point. Therefore, after the user slides the video area back to the display range, the commodity video does not need to be played from the beginning again, and the commodity video can be played continuously from the time point of the previous pause, so that the user is prevented from watching repeated video content, and the user experience is improved.

Step 104: and under the condition that the additional information triggering operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity.

It should be noted that the initially acquired and displayed full-screen commodity page only includes the characteristics of the target commodity itself, but does not include other various miscellaneous information, and the user can check the displayed target commodity after entering the full-screen commodity page, and if the user knows the characteristics of the target commodity itself by checking the target commodity, the user wants to further know other additional information related to the target commodity, so as to further know the target commodity, and at this time, the user can trigger the operation through the additional information in the displayed full-screen commodity page, and trigger the information floating layer to pop out in the full-screen commodity page, so as to display the additional information related to the target commodity.

The additional information triggering operation may be a preset operation of triggering display of additional information in a full-screen commodity page, and the additional information triggering operation may be preset, for example, for a case that a full-screen commodity page includes a floating layer control, the additional information triggering operation may be that the floating layer control is triggered; under the condition that the full-screen commodity page comprises the additional information triggering area, the additional information triggering operation can be that operation controls such as a mouse, a finger and the like enter the additional information triggering area; or, the additional information triggering operation may also be a double-click operation performed in a full-screen commodity page, and the additional information triggering operation may be preset according to the requirements of an actual application scenario, and a specific form of the additional information triggering operation is not limited in the present application.

In addition, the information floating layer can be a popup window popped up on a full-screen commodity page and used for displaying additional information related to a target commodity. The additional information related to the target product may be additional attribute parameters, historical purchase records, comment information, service rules, platform performance rules, and the like of the target product, and the additional information related to the target product is used to further introduce other information related to the target product to the user, so that the user can more deeply know information of other dimensions except the characteristics of the target product itself, and the user is assisted in making a decision.

Moreover, because different additional information has different display requirements, various forms of information floating layers can be arranged and triggered in different modes. As an example, the information floating layer can be set into two types, one type is a transparent background color, occupies a small part of area of the commodity page in the display range, and does not shield the target commodity displayed in the full-screen commodity page after the information floating layer is popped up; the other type of the information floating layer can be an opaque background color, occupies most of the area of the commodity page in the display range, and can shield the full-screen commodity page after the information floating layer is popped up.

In practical application, the price promotion floating layer is used for displaying the promotion price of the commodity, so the background color can be set to be transparent by the price promotion floating layer, after the floating layer control of the price promotion floating layer is triggered, the price promotion floating layer of the commodity can be displayed in the transparent background color at the bottom end of the display screen, and the price promotion floating layer does not influence the display of the commodity video in the commodity page. The other additional information floating layers are used for displaying other sales information, service information, comment information and the like, and the popped other additional information floating layers can cover the commodity page.

For example, fig. 4 is a page schematic diagram of another full-screen commodity page provided in an embodiment of the present application, and as shown in (a) in fig. 4, after a user enters the full-screen commodity page, a full-screen video of a target commodity is displayed only in the full-screen commodity page, and a fixed operation bar is displayed at the bottom end of the page, where the fixed operation bar includes a collection control, a shopping cart joining control, and an immediate purchase control. And (3) after the user triggers and displays the price promotion floating layer, the promotion price is displayed at the lower end of the full-screen commodity page, the background of the displayed promotion price is transparent, and the video is not shielded, as shown in (b) in fig. 4. After the user triggers and displays the comment information floating layer, the comment information floating layer pops up on the full-screen commodity page, the popped-up comment information floating layer occupies 80% of the full-screen commodity page, and as shown in (C) in fig. 4, the comment information floating layer shields the video played in the full-screen commodity page.

In an optional implementation manner of this embodiment, if the full-screen commodity page includes a floating layer control, the additional information may be triggered and displayed through the floating layer control, at this time, in a case that an additional information triggering operation based on the full-screen commodity page is detected, the information floating layer pops up in the full-screen commodity page, and the additional information related to the target commodity is displayed, where a specific implementation process may be as follows:

determining that the additional information triggering operation is detected under the condition that the floating layer control is detected to be triggered;

and popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity.

Specifically, the floating layer control being triggered may refer to a user triggering the floating layer control through a preset triggering operation, such as a click operation, a selection operation, and the like. It should be noted that, if the full-screen commodity page includes the floating layer control, the user may click on the floating layer control, and after it is detected that the user clicks on the floating layer control, it is indicated that the user wants to check the additional information related to the target commodity, so that it may be determined that the additional information trigger operation is detected, and the information floating layer is popped out from the full-screen commodity page to display the additional information related to the target commodity.

In a possible implementation manner, the additional information related to the target product may include multiple types, each type of the additional information may be associated with one floating layer control, that is, a full-screen product page may include multiple floating layer controls, each floating layer control is associated with one type of the additional information, and a user triggers which floating layer control, which information floating layer may be popped up, and displays corresponding additional information.

In addition, a related closing control can be displayed on the popped information floating layer, a user can close the popped information floating layer through the closing control, and then other floating layer controls can be clicked to trigger the display of other types of additional information.

It should be noted that different additional information of the target commodity can be separately controlled, that is, what kind of additional information the user needs to check, the additional information is triggered through the corresponding floating layer control, not when the user triggers and displays the additional information, all the additional information related to the target commodity is directly displayed for the user, the user is not required to be forced to check all the additional information, but the user can independently select what additional information to check based on own requirements, the process of checking the additional information is more flexible, the additional information control method can adapt to requirements of different users and different application scenes, and user experience is greatly improved.

For example, as shown in fig. 2, the full-screen commodity page includes floating layer controls 1, 2, and 3. After a user clicks the floating layer control 1, the information floating layer 1 can be popped up in a full-screen commodity page, comment information of a target commodity is displayed in the information floating layer 1, and after the user finishes checking the comment information displayed in the information floating layer 1, the information floating layer 1 can be closed through a closing control displayed in the upper right corner of the information floating layer 1. And then, the user can click the floating layer control 2, at this time, the information floating layer 2 can be popped up in the full-screen commodity page, the historical purchase record of the target commodity is displayed in the information floating layer 2, and after the user finishes checking the historical purchase record displayed in the information floating layer 2, the user can close the information floating layer 2 through the closing control displayed at the upper right corner of the information floating layer 2. Then, the user can click the floating layer control 3, at this time, the information floating layer 3 can be popped up in the full-screen commodity page, the service rule of the target commodity is displayed in the information floating layer 3, and after the user finishes checking the service rule displayed in the information floating layer 3, the user can close the information floating layer 3 through the closing control displayed in the upper right corner of the information floating layer 3.

Certainly, in practical application, various additional information related to the target commodity can also be associated to one floating layer control, that is, only one floating layer control can be included in a full-screen commodity page, the floating layer control is associated with all the additional information related to the target commodity, and after a user triggers the floating layer control, an information floating layer can be popped up to display all the additional information related to the target commodity.

In an optional implementation manner of this embodiment, if the full-screen commodity page includes the additional information triggering area, the additional information may be triggered and displayed through the additional information triggering area; at this time, under the condition that the additional information triggering operation based on the full-screen commodity page is detected, an information floating layer pops up in the full-screen commodity page to display the additional information related to the target commodity, and the specific implementation process may be as follows:

under the condition that the operation control is detected to be located in the additional information triggering area, determining that the additional information triggering operation is detected;

Specifically, the operation control may be a control that operates in a full-screen commodity page, such as an arrow corresponding to a mouse in the full-screen commodity page, an arrow corresponding to a keyboard in the full-screen commodity page, a finger, and the like. It should be noted that an additional information trigger area may be preset in the full-screen commodity page, and as long as it is detected that the operation control is located in the additional information trigger area, it indicates that a finger of the user or an arrow of the operation enters the additional information trigger area, and at this time, the information floating layer may be automatically popped up to display the additional information related to the target commodity.

In addition, the information floating layer does not include a closing control, and the information floating layer popped up in the full-screen commodity page is automatically retracted under the condition that the operation control is detected to leave the additional information triggering area. In practical application, the additional information related to the target product may include multiple types, each type of additional information may be associated with one additional information trigger area, that is, a product page may include multiple additional information trigger areas, each additional information trigger area is associated with one type of additional information, and a finger of a user or an operation arrow enters into which additional information trigger area, so that an information floating layer may be popped up to display corresponding additional information.

In addition, various additional information related to the target commodity can also be associated to one additional information triggering area, that is, only one additional information triggering area can be included in the full-screen commodity page, the additional information triggering area is associated with all the additional information related to the target commodity, and when a finger of a user or an arrow of an operation enters the additional information triggering area, an information floating layer can be popped up to display all the additional information related to the target commodity.

In an optional implementation manner of this embodiment, a double-click operation may also be performed in the full-screen commodity page to trigger displaying of additional information related to a target commodity, that is, in a case that the additional information triggering operation based on the full-screen commodity page is detected, an information floating layer pops up in the full-screen commodity page to display the additional information related to the target commodity, where a specific implementation process may be as follows:

under the condition that double-click operation aiming at the full-screen commodity page is detected, determining that the additional information triggering operation is detected;

In practical application, a floating layer control is not required to be included in a full-screen commodity page, an additional information triggering area is not required to be set, a user can directly perform double-click operation in the full-screen commodity page in the process of viewing the full-screen commodity page, and the additional information related to the target commodity is directly triggered and displayed through simple double-click operation.

It should be noted that other components are not required to be arranged in the full-screen commodity page, a user does not need to search the floating layer control or the additional information triggering area in the full-screen commodity page, only the double-click operation and the additional information are required to be associated, the user can execute the double-click operation at any position of the display of the full-screen commodity page, the additional information related to the target commodity can be triggered and displayed, the triggering process of the additional information is simplified, the display efficiency of the additional information is improved, the operation is facilitated, and the user experience is provided.

The additional information triggering operation can be various, the various additional information triggering operations can be used independently and simultaneously, and the form of triggering and displaying the additional information is enriched, so that the triggering mode of the additional information is flexible and changeable, and different application scenes can be adapted.

In an optional implementation manner of this embodiment, in a case that an additional information triggering operation is detected, it is described that a user wants to view additional information related to a target product, at this time, a pop-up window component may be invoked to implement display of the additional information, that is, in a case that the additional information triggering operation based on the full-screen product page is detected, an information floating layer pops up in the full-screen product page to display the additional information related to the target product, and a specific implementation process may be as follows:

calling a popup component under the condition that the additional information triggering operation is detected;

and controlling the information floating layer to slide into a full-screen commodity page within a display range in a preset direction through the popup window assembly, and displaying additional information related to the target commodity in the information floating layer.

Specifically, the preset direction can be the full-screen commodity page direction that the information floating layer that sets up in advance got into the display range, can be for from up, from the top down etc. down following if the direction of presetting, if the direction of presetting is from up down, then the information floating layer can be from the bottom of the full-screen commodity page of display range slowly upwards sliding to get into and show in the display range.

In addition, the proportion of the full-screen commodity page in the display range occupied by the information floating layer can be preset, that is, the size of the information floating layer can be preset, for example, the information floating layer can occupy 60%, 80% or 100% of the full-screen commodity page.

Can pop out the information floating layer in full-screen commodity page through the popup window subassembly in this application to show the relevant additional information of target commodity, make the user can oneself control the show of additional information, more can laminate different users' demand, strong adaptability.

The commodity detail information display method provided by the application has the advantages that when an acquisition request of the commodity detail information is received, the target object can be displayed in full screen through a full screen commodity page, the displayed full screen commodity page only comprises the target commodity and does not comprise other miscellaneous information such as sales information, comment information and the like, a user can quickly acquire the information of the target commodity, and the user determines whether to trigger the display of other additional information besides the target commodity, thereby greatly improving the efficiency of acquiring the detailed information of the commodity, the user can only focus on the target commodity, thereby avoiding the attention of the user being attracted by other information except the target commodity and misleading the purchasing decision of the user, after the user clearly knows the target commodity, the user decides whether to purchase the target commodity, so that the repeated execution of redundant operation by the user is avoided, the commodity processing efficiency is improved, and the processing resource is greatly saved.

Corresponding to the above method embodiment, the present application further provides an information display apparatus embodiment, and fig. 5 shows a schematic structural diagram of a product detail information display apparatus provided in an embodiment of the present application. As shown in fig. 5, the apparatus includes:

an obtaining module 502, configured to, in response to a received obtaining request of the commodity detail information, obtain and display a corresponding full-screen commodity page, where the full-screen commodity page is used for displaying a target commodity in a full-screen manner;

a display module 504 configured to pop up an information floating layer in the full-screen commodity page to display additional information related to the target commodity when detecting an additional information triggering operation based on the full-screen commodity page.

Optionally, the full-screen commodity page further comprises a floating layer control; the presentation module 504 is further configured to:

Optionally, the apparatus further comprises a first sliding module configured to:

Optionally, the full-screen commodity page further includes an operation bar, and the operation bar includes an operation control for operating the target commodity; the acquisition module 502 is further configured to:

Optionally, the obtaining module 502 is further configured to:

Optionally, the full-screen commodity page includes a video area, and the video area is used for playing a commodity video of the target commodity; the apparatus also includes a second sliding module configured to:

Optionally, the second sliding module is further configured to:

recording the pause playing time point of the commodity video;

Optionally, the full-screen commodity page further comprises an additional information triggering area; the presentation module 504 is further configured to:

under the condition that the operation control based on the full-screen commodity page is detected to be located in the additional information triggering area, determining that the additional information triggering operation is detected;

Optionally, the presentation module 504 is further configured to:

The information display device provided by the application can display the target object in full screen through the full screen commodity page when receiving the request for acquiring the detailed information of the commodity, the displayed full screen commodity page only comprises the target commodity and does not comprise other miscellaneous information such as sales information, comment information and the like, a user can quickly acquire the information of the target commodity, and the user determines whether to trigger the display of other additional information besides the target commodity, thereby greatly improving the efficiency of acquiring the detailed information of the commodity, the user can only focus on the target commodity, thereby avoiding the attention of the user being attracted by other information except the target commodity and misleading the purchasing decision of the user, after the user clearly knows the target commodity, the user decides whether to purchase the target commodity, so that the repeated execution of redundant operation by the user is avoided, the commodity processing efficiency is improved, and the processing resource is greatly saved.

The above is a schematic scheme of the product detail information display device of this embodiment. It should be noted that the technical solution of the product detail information display apparatus and the technical solution of the product detail information display method belong to the same concept, and details that are not described in detail in the technical solution of the product detail information display apparatus can be referred to the description of the technical solution of the product detail information display method.

Fig. 6 illustrates a block diagram of a computing device 600 provided according to an embodiment of the present application. The components of the computing device 600 include, but are not limited to, a memory 610 and a processor 620. The processor 620 is coupled to the memory 610 via a bus 630 and a database 650 is used to store data.

Computing device 600 also includes access device 640, access device 640 enabling computing device 600 to communicate via one or more networks 660. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. Access device 640 may include one or more of any type of network interface (e.g., a Network Interface Card (NIC)) whether wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present application, the above-described components of computing device 600, as well as other components not shown in FIG. 6, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 6 is for purposes of example only and is not limiting as to the scope of the present application. Those skilled in the art may add or replace other components as desired.

Computing device 600 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 600 may also be a mobile or stationary server.

The processor 620 is configured to execute the following computer-executable instructions to implement the operation steps of any of the above-mentioned product detail information display methods.

The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the above-mentioned method for displaying detailed information of a commodity belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the above-mentioned method for displaying detailed information of a commodity.

An embodiment of the present application further provides a computer-readable storage medium, which stores computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the operation steps of any of the above-mentioned product detail information display methods.

The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the above-mentioned method for displaying the detailed information of the product belong to the same concept, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the above-mentioned method for displaying the detailed information of the product.

The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.

It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

The preferred embodiments of the present application disclosed above are intended only to aid in the explanation of the application. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the application and its practical applications, to thereby enable others skilled in the art to best understand and utilize the application. The application is limited only by the claims and their full scope and equivalents.

Claims

1. A commodity detail information display method is characterized by comprising the following steps:

2. The method for displaying detailed information of a commodity according to claim 1, wherein the full-screen commodity page further comprises a floating layer control; under the condition that the additional information triggering operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity, wherein the additional information triggering operation comprises the following steps:

3. The method for displaying detailed information of commodities, as claimed in claim 2, wherein said obtaining and displaying a corresponding full-screen commodity page further comprises:

4. The method for displaying detailed information of a commodity according to claim 2, wherein the full-screen commodity page further comprises an operation bar, and the operation bar comprises an operation control for operating the target commodity;

the acquiring and displaying of the corresponding full-screen commodity page includes:

5. The commodity detail information display method according to claim 4, wherein said rendering said target commodity, said operation bar and said floating layer control through said commodity display container, said operation bar component and said pop window component comprises:

6. The method for displaying the detailed information of the commodity according to claim 5, wherein the full-screen commodity page includes a video area, and the video area is used for playing the commodity video of the target commodity;

after the corresponding full-screen commodity page is obtained and displayed, the method further comprises the following steps:

7. The method for displaying detailed information of commodities, according to claim 6, wherein said determining whether all or part of a video area in said full-screen commodity page is located within a display range when sliding to a current position further comprises:

recording the pause playing time point of the commodity video;

8. The method for displaying commodity detail information according to any one of claims 1 to 7, wherein said full screen commodity page further comprises an additional information triggering area;

under the condition that the additional information triggering operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying the additional information related to the target commodity, wherein the additional information triggering operation comprises the following steps:

9. The method for displaying commodity detail information according to any one of claims 1-7, wherein in case of detecting an additional information trigger operation based on the full-screen commodity page, popping up an information floating layer in the full-screen commodity page, and displaying additional information related to the target commodity, comprises:

10. The method for displaying commodity detail information according to any one of claims 1-7, wherein in case that an additional information trigger operation based on the full-screen commodity page is detected, popping up an information floating layer in the full-screen commodity page, and displaying additional information related to the target commodity, comprises:

11. A commodity detail information display device, characterized by comprising:

12. A computing device, comprising:

a memory and a processor;

the memory is used for storing computer executable instructions, and the processor is used for executing the computer executable instructions to realize the operation steps of the commodity detail information display method of any one of the above claims 1-10.

13. A computer-readable storage medium, which stores computer-executable instructions, which when executed by a processor, implement the operation steps of the merchandise detail information presentation method according to any one of claims 1 to 10.