CN114936896A - Commodity information display method and device, computer equipment and storage medium - Google Patents

Commodity information display method and device, computer equipment and storage medium Download PDF

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Publication number
CN114936896A
CN114936896A CN202210518389.3A CN202210518389A CN114936896A CN 114936896 A CN114936896 A CN 114936896A CN 202210518389 A CN202210518389 A CN 202210518389A CN 114936896 A CN114936896 A CN 114936896A
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commodity
target
information
video
content
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CN202210518389.3A
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张恩化
吴凯
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Priority to CN202210518389.3A priority Critical patent/CN114936896A/en
Publication of CN114936896A publication Critical patent/CN114936896A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/74—Browsing; Visualisation therefor

Abstract

The present disclosure provides a method, an apparatus, a computer device and a storage medium for displaying commodity information, wherein the method comprises: acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered; and establishing an association relation between the commodity information and the video explanation content matched with the target commodity, wherein the association relation is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.

Description

Commodity information display method and device, computer equipment and storage medium
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying commodity information, a computer device, and a storage medium.
Background
After searching for the commodity, description information such as a name and a picture of the commodity is usually displayed in a search result page, and a user performs further operation by browsing the description information.
The display of the commodity information is mainly static character or picture information, the presented content is limited, and the further selection or operation is not facilitated.
Disclosure of Invention
The embodiment of the disclosure at least provides a commodity information display method and device, computer equipment and a storage medium.
In a first aspect, an embodiment of the present disclosure provides a method for displaying commodity information, including: acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered; and establishing an association relation between the commodity information and the video explanation content matched with the target commodity, wherein the association relation is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.
In an alternative embodiment, the video explanation content is determined according to the following steps: searching target live broadcast content related to the target commodity from all the live broadcast contents, and taking the searched target live broadcast content as video explanation content matched with the target commodity; the target live content comprises historical live content and/or current live content.
In an optional implementation manner, searching for target live content associated with the target product from the live contents includes: searching candidate live broadcast contents related to the target commodity from all live broadcast contents; under the condition that the candidate live broadcast content is associated with a plurality of commodities, determining a live broadcast segment for explaining the target commodity from the candidate live broadcast content, and taking the live broadcast segment as the target live broadcast content; the establishing of the association relationship between the commodity information and the video explanation content matched with the target commodity comprises the following steps: intercepting the target live broadcast content from the candidate live broadcast content, and establishing an association relation between the commodity information and the intercepted target live broadcast content; or establishing an association relation between the commodity information and the candidate live broadcast content, and setting an initial playing position of the candidate live broadcast content, wherein the initial playing position is a position where the target live broadcast content starts to be played in the candidate live broadcast content.
In an alternative embodiment, the video explanation content is determined according to the following steps: searching a target explanation video matched with the target commodity based on the description information of the target commodity, and taking the target explanation video as video explanation content matched with the target commodity.
In an optional embodiment, the searching for the target explanation video matching with the target commodity comprises: when candidate explanation videos which are matched with the target commodity and are associated with a plurality of commodities are searched, determining a video clip explaining the target commodity from the candidate explanation videos, and taking the video clip as the target explanation video; the establishing of the association relationship between the commodity information and the video explanation content matched with the target commodity comprises the following steps: intercepting the target explanation video from the candidate explanation video, and establishing an association relation between the commodity information and the intercepted target explanation video; or establishing the associated information between the target commodity card and the candidate explanation video, and setting the initial playing position of the candidate explanation video, wherein the initial playing position is the position of starting playing the target explanation video in the candidate explanation video.
In an optional embodiment, the method further comprises: and if the target explanation video corresponding to the target commodity is not searched, generating video explanation content matched with the target commodity based on the description picture and the text information in the commodity detail page of the target commodity.
In an optional embodiment, the method further comprises: after receiving a search request of a user terminal for the target commodity, feeding back the commodity information and incidence relation information indicating that video explanation contents matched with the target commodity exist to the user terminal, wherein the incidence relation information is used for indicating to trigger the viewing of the video explanation contents associated with the commodity information.
In a second aspect, an embodiment of the present disclosure provides another method for displaying commodity information, including: responding to a search request, displaying commodity information matched with the search request, and indicating that incidence relation information of video explanation contents matched with the commodity information exists; the commodity information comprises description information of a target commodity; if a first trigger operation aiming at the description information of the target commodity is received, displaying a purchase page of the target commodity; if a second trigger operation aiming at the incidence relation information is received, playing video explanation content relevant to the commodity information; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is acquired.
In an optional implementation manner, if a second trigger operation for the association relation information is received, playing video explanation content associated with the commodity information includes: responding to a second trigger operation aiming at the incidence relation information, and skipping to the video explanation content for playing according to the link information bound with the incidence relation information; the video explanation content is located on a search result page or a video playing page different from the search result page.
In an alternative embodiment, the video explanation content includes at least one of: the method comprises the steps of determining target live broadcast content from all live broadcast content, searching to obtain a target explanation video matched with a target commodity, and generating video content based on description pictures and text information in a commodity detail page of the target commodity.
In an optional implementation, displaying the commodity information matched with the search request comprises: displaying a commodity card containing the commodity information, displaying a commodity picture in a first area in the commodity card, and displaying the incidence relation information at a preset position in the commodity picture; displaying the description information of the target commodity in a second area of the commodity card; the commodity picture is obtained from the commodity information, or is a target video frame intercepted from the video explanation content.
In a third aspect, an embodiment of the present disclosure further provides a merchandise information display device, including: the acquisition module is used for acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered; the first processing module is used for establishing an association relationship between the commodity information and the video explanation content matched with the target commodity, and the association relationship is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.
In an optional implementation manner, the merchandise information display apparatus includes a fourth processing module, and the fourth processing module determines the video explanation content according to the following steps: searching target live broadcast content related to the target commodity from all live broadcast content, and taking the searched target live broadcast content as video explanation content matched with the target commodity; the target live content comprises historical live content and/or current live content.
In an optional implementation manner, when searching for a target live content associated with the target item from the live contents, the fourth processing module is configured to: searching candidate live broadcast contents related to the target commodity from all live broadcast contents; under the condition that the candidate live content is associated with a plurality of commodities, determining a live clip explaining the target commodity from the candidate live content, and taking the live clip as the target live content; the first processing module is used for establishing the association relationship between the commodity information and the video explanation content matched with the target commodity: intercepting the target live broadcast content from the candidate live broadcast content, and establishing an association relation between the commodity information and the intercepted target live broadcast content; or establishing an association relation between the commodity information and the candidate live broadcast content, and setting an initial playing position of the candidate live broadcast content, wherein the initial playing position is a position where the target live broadcast content starts to be played in the candidate live broadcast content.
In an optional implementation manner, the merchandise information display apparatus includes a fifth processing module, and the fifth processing module determines the video explanation content according to the following steps: searching a target explanation video matched with the target commodity based on the description information of the target commodity, and taking the target explanation video as the video explanation content matched with the target commodity.
In an optional implementation manner, when searching for a target explanation video matching the target product, the fifth processing module is configured to: when candidate explanation videos which are matched with the target commodity and are associated with a plurality of commodities are searched, determining a video clip explaining the target commodity from the candidate explanation videos, and taking the video clip as the target explanation video; the first processing module is used for, when establishing the association relationship between the commodity information and the video explanation content matched with the target commodity: intercepting the target explanation video from the candidate explanation video, and establishing an association relation between the commodity information and the intercepted target explanation video; or establishing the associated information between the target commodity card and the candidate explanation video, and setting the initial playing position of the candidate explanation video, wherein the initial playing position is the position of starting playing the target explanation video in the candidate explanation video.
In an optional implementation manner, the fifth processing module is further configured to: and if the target explanation video corresponding to the target commodity is not searched, generating video explanation content matched with the target commodity based on the description picture and the text information in the commodity detail page of the target commodity.
In an optional implementation manner, the commodity information display apparatus further includes a sixth processing module, the sixth processing module is configured to, after receiving a search request for the target commodity from a user side, feed back the commodity information and association relationship information indicating that video explanation content matching the target commodity exists to the user side, where the association relationship information is used to indicate that video explanation content associated with the commodity information is triggered to be viewed.
In a fourth aspect, an embodiment of the present disclosure further provides a merchandise information display device, including: the display module is used for responding to a search request, displaying the commodity information matched with the search request and indicating that the incidence relation information of the video explanation content matched with the commodity information exists; the commodity information comprises description information of a target commodity; the second processing module is used for displaying a purchase page of the target commodity if a first trigger operation aiming at the description information of the target commodity is received; the third processing module is used for playing video explanation contents associated with the commodity information if a second trigger operation aiming at the association relation information is received; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is obtained.
In an optional implementation manner, if the second trigger operation for the association relation information is received, when the third processing module plays the video explanation content associated with the commodity information, the third processing module is configured to: responding to a second trigger operation aiming at the incidence relation information, and skipping to the video explanation content for playing according to the link information bound with the incidence relation information; the video explanation content is located on a search result page or a video playing page different from the search result page.
In an alternative embodiment, the video explanation content includes at least one of: the method comprises the steps of determining target live broadcast content from all live broadcast content, searching to obtain a target explanation video matched with a target commodity, and generating video content based on description pictures and text information in a commodity detail page of the target commodity.
In an optional embodiment, when displaying the information about the merchandise matching the search request, the display module is configured to: displaying a commodity card containing the commodity information, displaying a commodity picture in a first area in the commodity card, and displaying the incidence relation information at a preset position in the commodity picture; displaying the description information of the target commodity in a second area of the commodity card; the commodity picture is obtained from the commodity information, or is a target video frame captured from the video explanation content.
In a fifth aspect, this disclosure provides a computer device, a processor, and a memory, where the memory stores machine-readable instructions executable by the processor, and the processor is configured to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions are executed by the processor to perform the steps in any one of the possible implementations of the first aspect or the second aspect.
In a sixth aspect, alternative implementations of the present disclosure further provide a computer-readable storage medium having a computer program stored thereon, where the computer program is executed to perform the steps in any one of the possible implementations of the first or second aspect.
For the description of the effects of the merchandise information display apparatus, the computer device, and the computer readable storage medium, reference is made to the description of the merchandise information display method, and details are not repeated here.
According to the commodity information display method, the commodity information display device, the computer equipment and the storage medium, the obtained commodity information of the target commodity is matched with the corresponding video explanation content, and therefore the association relation between the commodity information and the video explanation content matched with the target commodity is established. When the commodity information is displayed, the display of the video explanation content related to the commodity information can be triggered by utilizing the association relation; therefore, after static description information such as characters and pictures of the commodity is displayed, the user can further watch the video explanation content of the commodity on the basis of further interest, so that the commodity can be more comprehensively and deeply known, and further selection or operation can be conveniently carried out.
In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.
Fig. 1 shows a flowchart of a merchandise information display method provided by an embodiment of the present disclosure;
FIG. 2 is a schematic diagram illustrating an interface for displaying merchandise information provided by an embodiment of the present disclosure;
FIG. 3 is a flow chart illustrating another merchandise information display method provided by an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of a page for playing video explanation content provided by an embodiment of the present disclosure;
FIG. 5 is a schematic diagram of a merchandise information display device provided by an embodiment of the present disclosure;
FIG. 6 is a schematic view of another merchandise information display device provided by an embodiment of the present disclosure;
fig. 7 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of embodiments of the present disclosure, as generally described and illustrated herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the disclosure is not intended to limit the scope of the disclosure as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.
Research shows that after a commodity is searched, text information such as the name, price, discount and the like of the commodity or commodity information such as a commodity picture and the like are usually displayed in a search result page. After triggering the commodity information, the user can enter a commodity detail page, browse the detailed image-text introduction information of the commodity and select whether to purchase the commodity. Both the characters and the pictures are static information, and the contents expressed in limited page resources are less.
Based on the above research, the embodiment of the present disclosure provides a method for displaying commodity information, which can further establish an association relationship between the commodity information and video explanation content matched with a target commodity for the obtained commodity information of the target commodity. When the commodity information is displayed, the association relation can be used for triggering the display of the video explanation content associated with the commodity information, so that after static description information such as characters and pictures of the displayed commodity is displayed, a user can further watch the video explanation content of the commodity, the commodity is comprehensively and deeply known, and further selection or operation is convenient to make.
The above-mentioned drawbacks are the results of the inventor after practical and careful study, and therefore, the discovery process of the above-mentioned problems and the solutions proposed by the present disclosure to the above-mentioned problems should be the contribution of the inventor in the process of the present disclosure.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
To facilitate understanding of the present embodiment, first, a detailed description is given to a merchandise information display method disclosed in the embodiments of the present disclosure, where an execution subject of the merchandise information display method provided in the embodiments of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the merchandise information display method may be implemented by a processor calling computer readable instructions stored in a memory.
Since the specific implementation manners of the merchandise information display method on the server and the client are different, the following description will be made on the merchandise information display method provided by the embodiment of the present disclosure, taking different execution bodies as examples.
First, a description will be given of a merchandise information display method according to an embodiment of the present disclosure, taking an execution agent as a server.
Referring to fig. 1, a flowchart of a merchandise information display method provided in the embodiment of the present disclosure is shown, where the method includes steps S101 to S102, where:
s101: acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered;
s102: and establishing an association relation between the commodity information and the video explanation content matched with the target commodity, wherein the association relation is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.
The following describes the details of S101 to S102.
In the above S101, product information will be described first. The server side obtains the commodity information, which may be obtained through various channels, such as directly obtaining the commodity information of each target commodity from each merchant shop, or obtaining the commodity information of each target commodity from an information stream to be pushed in a database, and the like. Here, the obtained description information of the target product may include information such as a name, a price, a discount, and a product picture of the target product, and the product information may be used for displaying at the user terminal. When the user side displays the commodity information, the commodity information of each commodity can be arranged and displayed in a commodity card mode.
Referring to fig. 2, an interface schematic diagram for displaying commodity information according to the embodiment of the present disclosure is shown. In the schematic diagram shown in fig. 2, the commodity information of a target commodity is displayed in the form of a commodity card. Specifically, the method comprises a commodity picture displayed in a first area of a commodity card and description information of a target commodity displayed in a second area, wherein the description information specifically comprises a name, a price and a preferential discount. The commodity picture may be obtained from commodity information, or may also be obtained by capturing a target video frame from video explanation content described below, for example, capturing a video frame showing a target commodity as the target video frame.
The description information of the target commodity can be correspondingly used as a trigger button for displaying a purchase page of the target commodity. Specifically, the description is performed when the user side is explained, and details are not described here.
For the above S102, as for the target product, the product information is only the text information or the picture information to show or explain the target product, and the information that can be provided by the static description is limited, the corresponding video explanation content can be matched for the target product, and the association relationship between the product information of the target product and the video explanation content matched with the target product is established. Such an association relationship is used to indicate that viewing of video explanation content associated with the commodity information can be triggered when the commodity information is displayed.
The video explanation content matched with the target commodity can be acquired in different modes. Specifically, the source of the video explanation content includes, but is not limited to, live content generated when the target product is explained in live broadcasting, an explanation video generated in a scene of publicizing, evaluating, or the like for the target product, or an introduction video generated by information in a product detail page of the target product.
Next, specific modes of specifying the video explanation contents, which are different from those described above, will be described.
(a) Video explanation content is determined from live content.
In specific implementation, target live broadcast content related to the target commodity can be searched from all live broadcast contents, and the searched target live broadcast content is used as video explanation content matched with the target commodity; the target live content comprises historical live content and/or current live content.
Because the live broadcast has real-time performance, the obtained live broadcast content may be that the target commodity is being explained currently or that the explanation of the target commodity is completed. Therefore, the live content of the found associated target product may specifically include historical live content that has completed the explanation and/or current live content that is currently explaining the target product.
In specific implementation, for a target commodity, a live broadcast room selling the target commodity can explain the target commodity during live broadcast, so that if the currently displayed commodity information has a live broadcast room directly corresponding to the currently displayed commodity information (that is, a purchase link corresponding to the commodity information is a purchase link hung by the live broadcast room), the target live broadcast content of the target commodity by the live broadcast room can be acquired. In another case, if the currently displayed commodity information does not have a live broadcast room directly corresponding to the currently displayed commodity information (that is, the purchase link corresponding to the commodity information is not a purchase link hung by any live broadcast room), the currently displayed commodity information can be matched with the commodity information live broadcast by each live broadcast room according to the commodity description information, and if the matching is successful, the live broadcast content of the successfully matched live broadcast room can be used as the target live broadcast content of the target commodity.
In addition, in live broadcasting, there is a possibility that a plurality of different products may be explained. For example, in the case of the A direct broadcasting, there are explanations for other cosmetics in addition to the explanation for lipstick a. In such a scenario, the live contents generated in the live broadcast may include live contents explaining the target product and live contents explaining other products. Here, a plurality of items including the target item are specifically associated with the entire live content that can be acquired.
In this way, the candidate live broadcast contents of the associated target goods corresponding to the various scenes can be found in the multiple live broadcast contents generated or obtained in the platform. In the case where a plurality of products are associated with the candidate live content as described above, a live clip explaining the target product may be determined from the candidate live content, and the live clip may be used as the target live content. Specifically, when determining live broadcast segments explaining target commodities from the candidate live broadcast contents, the live broadcast contents can be divided in a semantic segmentation mode, and the live broadcast segments corresponding to the commodities are determined respectively, so that the live broadcast segments corresponding to the target commodities are further determined from the live broadcast segments, and the live broadcast segments are used as the target live broadcast contents of the associated target commodities.
In the following, a manner of establishing an association relationship between the commodity information and the video explanatory content matched with the target commodity is described, which may specifically adopt, but is not limited to, the following two different manners:
(a1) and intercepting the target live broadcast content from the candidate live broadcast content, and establishing an association relation between the commodity information and the intercepted target live broadcast content.
In this case, in order to explain the target product more specifically, only the target live content of a single explanation target product may be intercepted, and the association relationship between the product information and the target live content may be established. Therefore, when the user terminal displays the video explanation content related to the target commodity, the user terminal can concentrate on the explanation of the target commodity. Compared with the complete live content including the live segment for explaining the target commodity, the data volume of the captured target live content is less, the data volume needing to be transmitted before the client side displays the target commodity is less, the transmission time can be shortened, and the pause in the display process of the client side is reduced.
(a2) And establishing an incidence relation between the commodity information and the candidate live broadcast content, and setting an initial playing position of the candidate live broadcast content, wherein the initial playing position is a position for starting playing the target live broadcast content in the candidate live broadcast content.
Under the condition, the target live broadcast content containing the explanation content of the target commodity can be displayed in a direct skip mode while the complete candidate live broadcast content is displayed at the user side. Therefore, when the client displays the candidate live broadcast content, the client can firstly meet the display requirement of the explanation video of the target commodity, firstly jump to display the target live broadcast content of the target commodity, and can also respond to the sliding trigger operation and the like of the client to display the explanation contents of other commodities in the candidate live broadcast content, wherein the displayed explanation contents correspond to more commodities, so that the displayable commodities are richer.
(b) Video explanation content is determined from the explanation video.
In a specific implementation, a target explanation video matched with the target commodity is searched based on the description information of the target commodity, and the target explanation video is used as the video explanation content matched with the target commodity.
First, a description will be given of a corresponding scenario in this mode. In a possible case, in addition to the live broadcast scene described in (a) above, other scenes in which the target product is explained, such as a scene in which the target product is promoted or a product evaluation, may be included. Under these scenes, a target explanation video matched with the target commodity can be obtained.
For example, taking the target product as the lipstick of the target product shown in fig. 2 as an example, searching for a target explanation video matching the target product based on the attribute information of the target product will be described. For the target product, an advertisement video of the target product may be used as a target explanation video, or an evaluation video including an evaluation of the target product may be used as a target explanation. In addition, a target explanation video can be determined according to partial information in the description information, for example, according to "matte velvet" in the description information, an explanation video under the characteristic, for example, an explanation video for the matte velvet, can be obtained and used as a target explanation video matched with a target commodity. The above is only an example of the listed target explanation videos, and the parts of the target explanation videos are matched with the target product, and may be determined specifically according to actual situations, and are not described herein again.
Therefore, for the searchable explanation videos, the description information of the target commodity is utilized to determine the target explanation videos matched with the target commodity. In the case where a candidate explanation video matching the target product and associated with a plurality of products is searched for, similarly to the above (a), a video clip explaining the target product may be determined from the candidate explanation videos, and the video clip may be set as the target explanation video. For details, reference may be made to the corresponding description in (a) above, and the description will not be repeated here.
In the following, a manner of establishing an association relationship between the commodity information and the video explanation content matched with the target commodity is described, and specifically, but not limited to, the following two different manners may be adopted:
(b1) intercepting the target explanation video from the candidate explanation video, and establishing an association relation between the commodity information and the intercepted target explanation video.
In this case, similar to the above (a1), the target product can be more specifically explained by intercepting the target explanation video from the candidate explanation video, the target product is more concentrated when the user terminal displays the target product, the amount of data transmitted during transmission can be reduced, and the click phenomenon that may occur during display can be reduced.
(b2) And establishing the associated information between the target commodity card and the candidate explanation video, and setting an initial playing position of the candidate explanation video, wherein the initial playing position is a position for starting playing the target explanation video in the candidate explanation video.
In this manner, similar to the above (a2), while the user terminal displays the complete candidate explanation video, it is possible to directly skip to display the target explanation content including the explanation content of the target commodity. Therefore, when the client displays the candidate explanation videos, the client can also meet the display requirement of the explanation videos of the target commodities at first, jump to the target explanation videos of the target commodities, respond to the sliding trigger operation and the like of the client and display the explanation contents of other commodities in the candidate explanation videos, and the displayed explanation contents correspond to more commodities, so that the displayable commodities are more abundant.
(c) The video explanation content is determined by the information in the item detail page of the target item.
In a possible case, when the live content or the explained video obtained in (a) and (b) is used as the video explained content matched with the target product, the target product can be more intuitively displayed through the video explained content. If the corresponding video explanation content cannot be determined for the target commodity through the searching mode, the matched video explanation content can be generated for the target commodity by using the description picture and the text information in the commodity detail page of the target commodity.
For example, when the description pictures and the text information in the product detail page of the target product are used to generate the matched video explanation content for the target product, for example, the number of the multi-frame video frames constituting the video explanation content may be determined according to the number of the description pictures and the text information in the product detail page, and then the description pictures and the text information may be filled into the video frames according to the sorting order of the description pictures and the text information to constitute the video explanation content.
In this way, in the case where the target explanation video corresponding to the target product cannot be searched, the video explanation contents of the target product can be supplemented in accordance with the information existing in the product detail page of the target product. The method makes up the vacancy that the target explanation video of the target commodity is not generated in the method (a) and the method (b), can ensure that the commodity information of the target commodity has the video explanation content which can be associated, and further can be displayed at the user terminal.
In at least one of the above-mentioned modes (a), (b) and (c), since the video explanation content matching the target product can be specified, the association relationship between the product information of the target product and the video explanation content matching the target product can be established accordingly.
Therefore, after receiving a search request of the user terminal for the target commodity, the server may feed back the commodity information and association relationship information indicating that video explanation content matching the target commodity exists to the user terminal, where the association relationship information is used to indicate to trigger viewing of the video explanation content associated with the commodity information. Illustratively, as shown in fig. 2, when displaying the commodity information, a button 21 (i.e., a button indicating that there is an explanation) indicating an association between the commodity information and the video explanation content matching the target commodity may be displayed.
In a possible case, the server may simultaneously transmit the commodity information of the target commodity to the user terminal and simultaneously transmit the video explanation content matched with the target commodity to the user terminal. Therefore, when the commodity information is displayed at the user side, if the display of the video explanation content is triggered, the video explanation content is synchronized to the user side, so that the user side can play the video explanation content without delay.
In another possible case, when the target product is displayed on the user side, a case may occur where the search result page displays product information of a plurality of products including the target product. In this case, if the product information of each product and the associated video explanation content are synchronously transmitted to the user side, the amount of data transmitted may be large. Therefore, after the server confirms the triggering of the user end to the association relation information, the server can send the video explanation content to the user end. Under a general condition, the association relation information of one commodity is only triggered at any time at the user side so as to display the video explanation content of one commodity, and therefore, the video explanation contents corresponding to all commodities do not need to be transmitted synchronously, data volume during transmission is reduced, transmission efficiency is improved, and blocking possibly occurring during display is reduced.
Next, the merchandise information display method provided by the embodiment of the present disclosure is described by taking an execution subject as a client.
Referring to fig. 3, a flowchart of another merchandise information display method provided in the embodiment of the present disclosure is shown, where the method includes steps S301 to S303, where:
s301: responding to a search request, displaying commodity information matched with the search request, and indicating that incidence relation information of video explanation contents matched with the commodity information exists; the commodity information comprises description information of a target commodity;
s302: if a first trigger operation aiming at the description information of the target commodity is received, displaying a purchase page of the target commodity;
s303: if a second trigger operation aiming at the incidence relation information is received, playing video explanation content relevant to the commodity information; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is obtained.
The following describes details of S301 to S303.
For the above S301, the search request is, for example, a search request for a target product. When commodity information returned by the server for the target commodity and incidence relation information of the video explanation content matched with the commodity information are received, the commodity information and the incidence relation information can be displayed.
Specifically, when displaying commodity information matched with the search request, a commodity card including the commodity information may be displayed, a commodity picture is displayed in a first area in the commodity card, and the association relationship information is displayed at a preset position in the commodity picture; displaying the description information of the target commodity in a second area of the commodity card; the commodity picture is obtained from the commodity information, or is a target video frame captured from the video explanation content. Here, the merchandise information displayed in the form of a merchandise card is shown in fig. 2, and specific reference may be made to the above description of fig. 2.
For the above S302 and S303, for the description information and the association relationship information of the target product displayed at the user end, different page contents can be correspondingly displayed in response to different triggering operations on different information.
Specifically, if a first trigger operation for the description information of the target commodity is received, a purchase page of the target commodity may be displayed. The purchase page of the target product may specifically include a purchase adding button or a purchase button for the target product, so that the target product may be purchased in response to a triggering operation on the purchase adding button in the purchase page, or the payment page for the target product may be jumped to be displayed in response to a triggering operation on the purchase adding button in the purchase page.
In addition, if a second trigger operation for the association relation information is received, the video explanation content associated with the commodity information can be played. Corresponding to the description of the video explanation content, the video explanation content is the video content of the target product described by the product information after the product information is acquired.
In a specific implementation, in response to a second trigger operation for the association relationship information, skipping to the video explanation content for playing according to the link information bound with the association relationship information; the video explanation content is located on a search result page or a video playing page different from the search result page.
Illustratively, referring to fig. 4, a schematic page diagram of playing video explanation content provided by the embodiment of the present disclosure is shown. With respect to the button 21 indicating the association relationship information shown in fig. 2, in response to a trigger operation of the button 21, the video explanation content may be played in the search result page, for example, as shown in fig. 4 (a), the video explanation content is displayed instead on the first area where the product picture is originally displayed, compared to the product card displayed in fig. 2. In this way, the explanation content of the video can be directly displayed on the search result page displaying the commodity information, so that multiple information can be displayed on the same page, frequent skip operations are reduced, and the operation burden of a user can also be reduced.
Alternatively, the video explanation content may be played in a video playing page different from the search result page, for example, as shown in fig. 4 (b), the video explanation content may be played in a large screen form on a new video playing page. In addition, the description information of the target product may be displayed below. In this way, for example, the video explanation content can be played in a full-screen display manner, so that interference of the description information of the target commodity on the video explanation content watched by the user can be reduced, and the video explanation content can be played more intensively.
Here, the pages for playing the video explanation content shown in fig. 4 are only two possible examples, and the specific display manner may be determined according to actual situations, which is not limited herein.
The video explanation content which can be displayed comprises at least one of the following: the method comprises the steps of determining target live broadcast contents from the live broadcast contents, searching to obtain target explanation videos matched with target commodities, and generating video contents based on description pictures and text information in commodity detail pages of the target commodities. For details, reference may be made to the above description of a specific manner for determining the video explanation content, and details are not repeated here.
According to the commodity information display method, the commodity information display device, the computer equipment and the storage medium, for the obtained commodity information of the target commodity, the association relation between the commodity information and the video explanation content matched with the target commodity can be established. When the commodity information is displayed, the display of the video explanation content related to the commodity information can be triggered by utilizing the association relation, so that the commodity can be deeply and delicately introduced in a video explanation mode in addition to static information such as characters and pictures, a user can conveniently and comprehensively and deeply know the commodity, and further selection or operation can be better performed.
It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.
Based on the same inventive concept, the embodiment of the present disclosure further provides a merchandise information display device corresponding to the merchandise information display method, and as the principle of solving the problem of the device in the embodiment of the present disclosure is similar to that of the merchandise information display method in the embodiment of the present disclosure, the implementation of the device can refer to the implementation of the method, and repeated details are not described again.
Corresponding to the merchandise information display method described in the foregoing fig. 1, as shown in fig. 5, a schematic diagram of a merchandise information display device provided in an embodiment of the present disclosure is shown, where the device includes: an acquisition module 51 and a first processing module 52; wherein the content of the first and second substances,
an acquisition module 51, configured to acquire commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered;
the first processing module 52 is configured to establish an association relationship between the commodity information and the video explanation content matched with the target commodity, where the association relationship is used to indicate that, when the commodity information is displayed, the video explanation content associated with the commodity information can be triggered to be watched.
In an alternative embodiment, the merchandise information display device includes a fourth processing module 53, which determines the video explanation content according to the following steps: searching target live broadcast content related to the target commodity from all live broadcast content, and taking the searched target live broadcast content as video explanation content matched with the target commodity; the target live content comprises historical live content and/or current live content.
In an optional implementation manner, when searching for the target live content associated with the target product from the live contents, the fourth processing module 53 is configured to: searching candidate live broadcast contents related to the target commodity from all live broadcast contents; under the condition that the candidate live content is associated with a plurality of commodities, determining a live clip explaining the target commodity from the candidate live content, and taking the live clip as the target live content; the first processing module 52, when establishing the association relationship between the commodity information and the video explanation content matched with the target commodity, is configured to: intercepting the target live broadcast content from the candidate live broadcast content, and establishing an association relation between the commodity information and the intercepted target live broadcast content; or establishing an association relation between the commodity information and the candidate live broadcast content, and setting an initial playing position of the candidate live broadcast content, wherein the initial playing position is a position where the target live broadcast content starts to be played in the candidate live broadcast content.
In an alternative embodiment, the merchandise information display device includes a fifth processing module 54, which determines the video explanation content according to the following steps: searching a target explanation video matched with the target commodity based on the description information of the target commodity, and taking the target explanation video as the video explanation content matched with the target commodity.
In an optional implementation, the fifth processing module 54, when searching for the target explanation video matching with the target product, is configured to: when candidate explanation videos which are matched with the target commodity and are associated with a plurality of commodities are searched, determining a video clip explaining the target commodity from the candidate explanation videos, and taking the video clip as the target explanation video; the first processing module 52, when establishing the association relationship between the commodity information and the video explanation content matched with the target commodity, is configured to: intercepting the target explanation video from the candidate explanation video, and establishing an association relation between the commodity information and the intercepted target explanation video; or establishing the associated information between the target commodity card and the candidate explanation video, and setting the initial playing position of the candidate explanation video, wherein the initial playing position is the position of starting playing the target explanation video in the candidate explanation video.
In an optional implementation, the fifth processing module 54 is further configured to: and if the target explanation video corresponding to the target commodity is not searched, generating video explanation content matched with the target commodity based on the description picture and the text information in the commodity detail page of the target commodity.
In an optional implementation manner, the merchandise information display apparatus further includes a sixth processing module 55, where the sixth processing module is configured to, after receiving a search request of a user terminal for the target merchandise, feed back the merchandise information and association relationship information indicating that video explanation content matching the target merchandise exists to the user terminal, where the association relationship information is used to indicate that video explanation content associated with the merchandise information is triggered to be viewed.
Corresponding to the merchandise information display method described in the foregoing fig. 3, as shown in fig. 6, the merchandise information display device provided in this disclosure is a schematic diagram of another merchandise information display device, where the device includes: a presentation module 61, a second processing module 62, and a third processing module 63; wherein the content of the first and second substances,
a display module 61, configured to respond to a search request, display commodity information matching the search request, and indicate that there is association relationship information of video explanation content matching the commodity information; the commodity information comprises description information of a target commodity;
the second processing module 62 is configured to display a purchase page of the target product if a first trigger operation for the description information of the target product is received;
a third processing module 63, configured to play the video explanation content associated with the commodity information if a second trigger operation for the association relationship information is received; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is acquired.
In an optional implementation manner, if the second trigger operation for the association relation information is received, when the third processing module 63 plays the video explanation content associated with the commodity information, the third processing module is configured to: responding to a second trigger operation aiming at the incidence relation information, and skipping to the video explanation content for playing according to the link information bound with the incidence relation information; the video explanation content is located on a search result page or a video playing page different from the search result page.
In an alternative embodiment, the video explanation content includes at least one of: the method comprises the steps of determining target live broadcast content from all live broadcast content, searching to obtain a target explanation video matched with a target commodity, and generating video content based on description pictures and text information in a commodity detail page of the target commodity.
In an optional embodiment, when displaying the merchandise information matching with the search request, the display module 61 is configured to: displaying a commodity card containing the commodity information, displaying a commodity picture in a first area in the commodity card, and displaying the incidence relation information at a preset position in the commodity picture; displaying the description information of the target commodity in a second area of the commodity card; the commodity picture is obtained from the commodity information, or is a target video frame intercepted from the video explanation content.
The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.
An embodiment of the present disclosure further provides a computer device, as shown in fig. 7, which is a schematic structural diagram of the computer device provided in the embodiment of the present disclosure, and includes:
a processor 10 and a memory 20; the memory 20 stores machine-readable instructions executable by the processor 10, the processor 10 being configured to execute the machine-readable instructions stored in the memory 20, the processor 10 performing the following steps when the machine-readable instructions are executed by the processor 10:
acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered; and establishing an association relation between the commodity information and the video explanation content matched with the target commodity, wherein the association relation is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.
Alternatively, the processor 10 performs the following steps:
responding to a search request, displaying commodity information matched with the search request, and indicating that incidence relation information of video explanation contents matched with the commodity information exists; the commodity information comprises description information of a target commodity; if a first trigger operation aiming at the description information of the target commodity is received, displaying a purchase page of the target commodity; if a second trigger operation aiming at the incidence relation information is received, playing video explanation content relevant to the commodity information; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is obtained.
The storage 20 includes a memory 210 and an external storage 220; the memory 210 is also referred to as an internal memory, and temporarily stores operation data in the processor 10 and data exchanged with the external memory 220 such as a hard disk, and the processor 10 exchanges data with the external memory 220 through the memory 210.
For the specific execution process of the instruction, reference may be made to the steps of the method for displaying commodity information in the embodiment of the present disclosure, which are not described herein again.
The embodiments of the present disclosure further provide a computer-readable storage medium, where a computer program is stored, and when the computer program is executed by a processor, the computer program performs the steps of the merchandise information display method in the above method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.
The embodiments of the present disclosure further provide a computer program product, where the computer program product bears a program code, and instructions included in the program code may be used to execute the steps of the method for displaying commodity information in the foregoing method embodiments, which may be specifically referred to the foregoing method embodiments, and are not described herein again.
The computer program product may be implemented by hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described apparatus embodiments are merely illustrative, and for example, the division of the units into only one type of logical function may be implemented in other ways, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed coupling or direct coupling or communication connection between each other may be through some communication interfaces, indirect coupling or communication connection between devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one position, or may be distributed on multiple network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used to illustrate the technical solutions of the present disclosure, but not to limit the technical solutions, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims (15)

1. A commodity information display method is characterized by comprising the following steps:
acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered;
and establishing an association relation between the commodity information and the video explanation content matched with the target commodity, wherein the association relation is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.
2. The method of claim 1, wherein the video narrative content is determined according to the steps of:
searching target live broadcast content related to the target commodity from all live broadcast content, and taking the searched target live broadcast content as video explanation content matched with the target commodity; the target live content comprises historical live content and/or current live content.
3. The method of claim 2, wherein searching for the target live content associated with the target commodity from the live contents comprises:
searching candidate live broadcast contents related to the target commodity from all live broadcast contents;
under the condition that the candidate live content is associated with a plurality of commodities, determining a live clip explaining the target commodity from the candidate live content, and taking the live clip as the target live content;
the establishing of the association relationship between the commodity information and the video explanation content matched with the target commodity comprises the following steps:
intercepting the target live broadcast content from the candidate live broadcast content, and establishing an association relation between the commodity information and the intercepted target live broadcast content; alternatively, the first and second electrodes may be,
and establishing an incidence relation between the commodity information and the candidate live broadcast content, and setting an initial playing position of the candidate live broadcast content, wherein the initial playing position is a position for starting playing the target live broadcast content in the candidate live broadcast content.
4. The method of claim 1, wherein the video narrative content is determined according to the steps of:
searching a target explanation video matched with the target commodity based on the description information of the target commodity, and taking the target explanation video as video explanation content matched with the target commodity.
5. The method of claim 4, wherein searching for a target explanation video matching the target item comprises:
when candidate explanation videos which are matched with the target commodity and are associated with a plurality of commodities are searched, determining a video clip explaining the target commodity from the candidate explanation videos, and taking the video clip as the target explanation video;
the establishing of the association relationship between the commodity information and the video explanation content matched with the target commodity comprises the following steps:
intercepting the target explanation video from the candidate explanation video, and establishing an association relation between the commodity information and the intercepted target explanation video; alternatively, the first and second electrodes may be,
and establishing the associated information between the target commodity card and the candidate explanation video, and setting an initial playing position of the candidate explanation video, wherein the initial playing position is a position for starting playing the target explanation video in the candidate explanation video.
6. The method of claim 4, further comprising:
and if the target explanation video corresponding to the target commodity is not searched, generating video explanation content matched with the target commodity based on the description picture and the text information in the commodity detail page of the target commodity.
7. The method of claim 1, further comprising:
after receiving a search request of a user terminal for the target commodity, feeding back the commodity information and incidence relation information indicating that video explanation content matched with the target commodity exists to the user terminal, wherein the incidence relation information is used for indicating triggering and checking the video explanation content associated with the commodity information.
8. A commodity information display method is characterized by comprising the following steps:
responding to a search request, displaying commodity information matched with the search request, and indicating that incidence relation information of video explanation contents matched with the commodity information exists; the commodity information comprises description information of a target commodity;
if a first trigger operation aiming at the description information of the target commodity is received, displaying a purchase page of the target commodity;
if a second trigger operation aiming at the incidence relation information is received, playing video explanation content relevant to the commodity information; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is obtained.
9. The method according to claim 8, wherein playing the video explanation content associated with the commodity information if the second trigger operation for the association relation information is received comprises:
responding to a second trigger operation aiming at the incidence relation information, and skipping to the video explanation content for playing according to the link information bound with the incidence relation information; the video explanation content is located on a search result page or a video playing page different from the search result page.
10. The method of claim 8, wherein the video narrative content comprises at least one of:
the method comprises the steps of determining target live broadcast content from all live broadcast content, searching to obtain a target explanation video matched with a target commodity, and generating video content based on description pictures and text information in a commodity detail page of the target commodity.
11. The method of claim 8, wherein presenting the merchandise information matching the search request comprises:
displaying a commodity card containing the commodity information, displaying a commodity picture in a first area in the commodity card, and displaying the incidence relation information at a preset position in the commodity picture; displaying the description information of the target commodity in a second area of the commodity card;
the commodity picture is obtained from the commodity information, or is a target video frame captured from the video explanation content.
12. An article information display device, comprising:
the acquisition module is used for acquiring commodity information; the commodity information comprises description information of a target commodity, and a purchase page of the target commodity is displayed after the description information is triggered;
the first processing module is used for establishing an association relationship between the commodity information and the video explanation content matched with the target commodity, and the association relationship is used for indicating that the video explanation content associated with the commodity information can be triggered to be watched when the commodity information is displayed.
13. An article information display device, comprising:
the display module is used for responding to a search request, displaying the commodity information matched with the search request and indicating that the incidence relation information of the video explanation content matched with the commodity information exists; the commodity information comprises description information of a target commodity;
the second processing module is used for displaying a purchase page of the target commodity if a first trigger operation aiming at the description information of the target commodity is received;
the third processing module is used for playing video explanation contents associated with the commodity information if a second trigger operation aiming at the association relation information is received; the video explanation content is the video content of the target commodity described by the commodity information after the commodity information is acquired.
14. A computer device, comprising: a processor, a memory storing machine-readable instructions executable by the processor, the processor for executing the machine-readable instructions stored in the memory, the processor performing the steps of the merchandise information display method of any one of claims 1 to 11 when the machine-readable instructions are executed by the processor.
15. A computer-readable storage medium, characterized in that a computer program is stored thereon, which, when executed by a computer device, performs the steps of the merchandise information presentation method according to any one of claims 1 to 11.
CN202210518389.3A 2022-05-13 2022-05-13 Commodity information display method and device, computer equipment and storage medium Pending CN114936896A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2023109291A1 (en) * 2021-12-14 2023-06-22 北京字跳网络技术有限公司 Search result presentation method and apparatus, and computer device and storage medium

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2023109291A1 (en) * 2021-12-14 2023-06-22 北京字跳网络技术有限公司 Search result presentation method and apparatus, and computer device and storage medium

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