CN112785381A - Information display method, device and equipment - Google Patents

Information display method, device and equipment Download PDF

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CN112785381A
CN112785381A CN202110118378.1A CN202110118378A CN112785381A CN 112785381 A CN112785381 A CN 112785381A CN 202110118378 A CN202110118378 A CN 202110118378A CN 112785381 A CN112785381 A CN 112785381A
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information
target object
user
input
target
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张梦月
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Vivo Mobile Communication Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00Pattern recognition
    • G06F18/20Analysing
    • G06F18/22Matching criteria, e.g. proximity measures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers

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Abstract

The application discloses an information display method, device and equipment, and belongs to the technical field of live broadcast. The information display method comprises the following steps: receiving a first input of a target object by a user; and responding to the first input, and displaying target information corresponding to the target object, wherein the target information is image information which is acquired in the live broadcasting process or after the live broadcasting is finished and is associated with the target object. According to the embodiment of the application, the problem that a user cannot know commodity information quickly and effectively can be solved.

Description

Information display method, device and equipment
Technical Field
The application belongs to the technical field of live broadcast, and particularly relates to an information display method, device and equipment.
Background
With the explosion of mobile internet and the increasing popularity of electronic devices, many purchasing and selling activities are shifted to the online in order to better meet the needs of users. For example, the commodities are publicly sold in a live mode.
In a conventional live mode, a user learns detailed information of a commodity by watching a live broadcast. Under the condition that the number of commodities in live broadcast is large or the speed of speech of the main broadcast is high, the user usually has difficulty in accurately memorizing the related information of each commodity. Therefore, the user can only continue to know the commodity information by looking back the video explanation.
In the process of implementing the present application, the inventors found that at least the following problems exist in the related art: in the video clip explaining the commodity, information irrelevant to the commodity may be contained, and the review video explanation of the commodity is long, so that a user is difficult to quickly and effectively know the commodity information, and therefore the efficiency of knowing the commodity information is low through the review video explanation of the user, and the use experience of the user is reduced.
Disclosure of Invention
An object of the embodiments of the present application is to provide an information display method, apparatus, device and storage medium, which can solve the problem that a user cannot quickly and effectively know commodity information.
In order to solve the technical problem, the present application is implemented as follows:
in a first aspect, an embodiment of the present application provides an information display method, including: receiving a first input of a target object by a user; and responding to the first input, and displaying target information corresponding to a target object, wherein the target information is image information which is acquired in the live broadcasting process or after the live broadcasting is finished and is associated with the target object, and the target object is commodity information in the live broadcasting process.
In a second aspect, an embodiment of the present application provides an information display apparatus, including: the receiving module is used for receiving a first input of a user to a target object; and the display module is used for responding to the first input and displaying target information corresponding to the target object, wherein the target information is image information which is acquired in the live broadcasting process or after the live broadcasting is finished and is associated with the target object, and the target object is commodity information in the live broadcasting process.
In a third aspect, embodiments of the present application provide an electronic device, which includes a processor, a memory, and a program or instructions stored on the memory and executable on the processor, where the program or instructions, when executed by the processor, implement the steps of the information display method according to the first aspect.
In a fourth aspect, embodiments of the present application provide a readable storage medium, on which a program or instructions are stored, which when executed by a processor implement the steps of the information display method according to the first aspect.
In a fifth aspect, an embodiment of the present application provides a chip, where the chip includes a processor and a communication interface, where the communication interface is coupled to the processor, and the processor is configured to execute a program or instructions to implement the information display method according to the first aspect.
In the embodiment of the application, a first input of a user to a target object is received, where the target object may be commodity information in a live broadcast process, and in response to the first input, the electronic device may display target information corresponding to the target object, that is, image information associated with the target object, which is acquired in the live broadcast process or after the live broadcast is finished. Therefore, the user does not need to look back video explanation, and can quickly and effectively know the commodity information by watching the image information related to the commodity, so that the use experience of the user is improved.
Drawings
Fig. 1 is a schematic flowchart of an information display method according to an embodiment of the present application;
FIG. 2 is a schematic diagram of an information display interface provided by an embodiment of the present application;
FIG. 3 is a second schematic diagram of an information display interface provided by an embodiment of the present application;
FIG. 4 is a third schematic diagram of an information display interface provided in an embodiment of the present application;
FIG. 5 is a fourth schematic view of an information display interface provided in an embodiment of the present application;
FIG. 6 is a fifth schematic view of an information display interface provided by an embodiment of the present application;
fig. 7 is a schematic structural diagram of an information display device according to an embodiment of the present application;
fig. 8 is a schematic hardware structure diagram of an electronic device according to an embodiment of the present disclosure;
fig. 9 is a hardware configuration diagram of another electronic device implementing the embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms first, second and the like in the description and in the claims of the present application are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that embodiments of the application may be practiced in sequences other than those illustrated or described herein, and that the terms "first," "second," and the like are generally used herein in a generic sense and do not limit the number of terms, e.g., the first term can be one or more than one. In addition, "and/or" in the specification and claims means at least one of connected objects, a character "/" generally means that a preceding and succeeding related objects are in an "or" relationship.
As background art, in a conventional live mode, a user learns detailed information of an article by watching a live. Under the condition that the number of commodities in live broadcast is large or the speed of speech of the main broadcast is high, the user usually has difficulty in accurately memorizing the related information of each commodity. Therefore, the user can only continue to know the commodity information by looking back the video explanation.
However, the video clip for explaining the commodity information may include information irrelevant to the commodity, and the review video of the commodity is relatively long in explanation, so that it is difficult for the user to quickly and effectively understand the commodity information, which results in that the efficiency of understanding the commodity information by the user through the review video explanation is relatively low, and the user experience is reduced.
In order to solve the problems in the related art, an embodiment of the present application provides an information display method, where a first input of a user to a target object is received, where the target object may be commodity information in a live broadcast process, and in response to the first input, an electronic device may display target information corresponding to the target object, that is, image information associated with the target object, which is obtained in the live broadcast process or after the live broadcast is completed. Therefore, the user does not need to look back video explanation, can quickly and effectively know the commodity information by watching the image information related to the commodity, improves the use experience of the user, and solves the problem that the user cannot quickly and effectively know the commodity information in the related technology.
The information display method provided by the embodiment of the present application is described in detail below with reference to the accompanying drawings through specific embodiments and application scenarios thereof.
Fig. 1 is a schematic flowchart of an information display method according to an embodiment of the present application, where an execution subject of the information display method may be an electronic device. The above-described execution body does not constitute a limitation of the present application.
As shown in fig. 1, the information display method provided by the embodiment of the present application may include step 101 and step 102.
Step 101, receiving a first input of a target object by a user.
The target object may be commodity information in a live broadcast process, for example, commodity links, commodity pictures in the commodity links, commodity characters, prompt information and other information related to commodities, and the first input may be a click input, a double-click input, a slide input, a long-press input and the like of the user on the target object, which is not limited specifically herein.
For example, the first input may be a double-click input by the user on the merchandise link.
For another example, the first input may be a long press input of the user to a picture of the product in the product link.
And 102, responding to the first input, and displaying target information corresponding to the target object.
The target information is image information associated with a target object, namely image information associated with a commodity, acquired in the live broadcasting process or after the live broadcasting is finished.
It should be noted that the image information may include at least one of a still image and a moving image.
For example, the target information may include a static image of a product matching picture in a live broadcast process, a dynamic image of a product trial or try-on picture, and the like.
According to the information display method, the first input of the user to the target object is received, the target object is commodity information in the live broadcasting process, and in response to the first input, the electronic equipment can display the target information corresponding to the target object, namely image information related to the target object, acquired in the live broadcasting process or after the live broadcasting is finished. Therefore, the user does not need to look back video explanation, and can quickly and effectively know the commodity information by watching the image information related to the commodity, so that the use experience of the user is improved.
The above steps 101 and 102 are described in detail below with reference to specific embodiments.
First, step 101 is introduced, and a first input of a target object by a user is received.
In some embodiments of the present application, prior to receiving the first input of the target object by the user, the method may further include: and acquiring an explanation picture of the target object in the live broadcasting process, and generating target information corresponding to the target object.
In the live broadcasting process or after the live broadcasting is finished, the electronic equipment can intelligently identify a live broadcasting picture based on an algorithm, and captures the picture to generate image information associated with the commodity (or the target object) under the condition that the picture for explaining the commodity by the anchor is identified. The image information may be a picture obtained by capturing a live broadcast picture, or may be partial video content related to the commodity information in the live broadcast video, that is, target information.
As a specific example, in order to enable the audience to better understand the goods during the live broadcast, the anchor may perform a series of explanations on the live broadcast goods, such as try-on and try-on explanations on the goods, and when the electronic device recognizes a picture of the anchor try-on or try-on goods, the electronic device may automatically capture a screen to generate the target information.
It should be noted that, in the case that the image information related to the commodity includes the similar image, the electronic device may perform intelligent identification on the similar image through an algorithm, identify an image with the best quality in the similar image, for example, an image with the highest definition, and use the image as the target information.
Therefore, the electronic equipment can successfully acquire the image information associated with the commodities and generate the target information corresponding to the commodities by acquiring the commodity explanation pictures in the live broadcast process or after the live broadcast is finished. Meanwhile, the electronic equipment only acquires the pictures of the anchor explaining the commodities, so that generated target information does not contain explaining information irrelevant to the commodities, and the utilization rate of the target information is improved.
In some embodiments of the present application, in order to enable the user to sufficiently know the commodity information, the image information may include first text information, and the first text information may be converted from the interpreted audio information of the target object.
Specifically, the electronic device may acquire the explanation audio information associated with the commodity in the live broadcast process, convert the explanation audio information into text information, and add the text information to the acquired image information associated with the commodity.
In the above embodiment, the first text information may include size recommendation information, discount strength information, parameter information, material information, size specification information, and other information related to the product.
As a specific embodiment, the electronic device obtains a try-on explanation picture of a commodity a in a live broadcast process to obtain an image a, obtains explanation audio data when a host conducts try-on explanation on the commodity a, and converts the explanation audio data into text information "100% polyester fiber, down filling amount: 200-.
Therefore, the image information related to the commodity can include an explanation picture of the anchor on the commodity and text information converted from audio data during explanation of the anchor, so that the image information can fully embody detailed information of the commodity, and a user can fully know the details of the commodity by looking up the image information, thereby improving the efficiency of knowing the commodity information.
In further embodiments of the present application, before receiving a first input of a target object by a user, the method may further comprise the steps of: firstly, receiving a second input of a user in a live broadcast process; then, in response to the second input, target information corresponding to the target object is generated according to the image information or video information input by the user.
The second input may be an input for a user to upload image information or video information.
In the above embodiment, the second text information related to the target object added by the user may be included in the image information.
The second text information may include size recommendation information, discount strength information, parameter information, material information, size specification information, and the like of the article, which are related to the article.
In some embodiments of the application, a user can obtain pictures or video contents when a host explains commodities through electronic equipment during or after watching live broadcast, and store the pictures or the video contents in a local album. The live application program or the live platform can be additionally provided with a user uploading channel, and the user can upload some relevant image information or video information processed by the user through the user uploading channel.
Wherein the users may include audience users or anchor team users, and the like.
In the above embodiment, the live broadcast platform may have a certain auditing mechanism and a certain screening mechanism, and the content uploaded by the user is audited and screened through Artificial Intelligence (AI) to obtain high-quality image information that meets the platform specification and is related to the commodity.
It should be noted that, in the case that the content uploaded by the user is video information, the live broadcast platform may convert the video information into dynamic image information.
In some embodiments of the present application, a user may flexibly select "public" or "visible only by himself" when uploading image information or video information.
As a specific embodiment, in the process of watching live broadcast, for some commodities that individuals prefer, a user may record a collocation of the live broadcast for the commodities by screenshot, and obtain some screenshots. The user can process the screenshot, and adds the corresponding information of the size and stature of the commodity in the screenshot, or obtains the picture 1 and the picture 2 according to some ideas of the user on the commodity. On this basis, as shown in fig. 3, the user can upload the processed screenshot information, and the electronic device receives a second input of the user uploading the picture 1 and the picture 2, and successfully uploads the picture 1 and the picture 2 to the live broadcast platform.
Therefore, a large number of material resources related to the live broadcast commodities can be provided for the live broadcast platform through the image information or the video information uploaded by the user. Meanwhile, the image information uploaded by the user can include text information related to the commodities edited by the user, so that the image information can sufficiently show the detailed information of the commodities. And other users can fully understand the commodity in detail by checking the image information uploaded by the users.
In some embodiments of the present application, receiving a first input of a target object by a user may include: a first input of a target object in a target interface by a user is received.
The target interface can comprise any one of a live broadcast interface, a live broadcast playback interface and a target object purchase recording interface.
In an example, in the process of watching the live broadcast, the user forgets the related information of the article a because the number of the live broadcast articles is large, and at this time, if the user wants to quickly know the related information of the article a, as shown in fig. 4, the user may long-press the picture in the link of the article a in the article list displayed on the live broadcast interface, and the first input is the long-press input of the user to the article picture on the live broadcast interface.
In another example, after purchasing item B, the user wants to further know about the related information about item B, and as shown in fig. 5, the user may double-click the link of item B on the order interface of item B, and the first input is a double-click input of the link of item by the user on the item purchase recording interface.
Therefore, the user can watch the image information related to the commodity in any scene after watching the live video, reviewing the live video and purchasing the commodity, so that the details of the commodity can be quickly and effectively known, more effective commodity explanation experience can be provided for the user, and the explanation watching time of the user can be effectively saved.
Then, an introduction step 102 is performed, in response to the first input, to display target information corresponding to the target object.
In some embodiments of the present application, displaying target information corresponding to a target object may include: and displaying the at least two pictures in turn under the condition that the image information associated with the target object comprises the at least two pictures.
The target information may include at least one picture, and the electronic device may perform carousel if the target information includes at least two pictures, that is, display all the pictures in the target information in turn.
Therefore, the electronic equipment can display the multiple pictures in a carousel mode under the condition that the target information comprises the multiple pictures, and the picture watching experience of a user is improved.
In some embodiments of the present application, in a case that the electronic device is a single-sided screen, displaying target information corresponding to a target object may include: and displaying the image information associated with the target object on a preview interface.
In other embodiments of the present application, in a case that the electronic device is a dual-sided screen, displaying target information corresponding to a target object may include: the live video is displayed on the first screen, and image information associated with the target object is displayed on the second screen.
In one example, the electronic device includes a first screen 601 and a second screen 602, and when the electronic device receives a first input that the user presses a picture in the item a link for a long time while watching a live video or reviewing the live video, in response to the first input, as shown in fig. 6, the live video continues to be displayed on the first screen 601, and a try-on explanation screen of the item a is displayed on the second screen 602.
In some embodiments of the present application, after step 102, the method may further comprise: receiving a third input of the target information by the user; and responding to the third input, and switching to display the picture in the target information.
The third input may be a sliding input of the user on the picture in the target information, or the like.
Specifically, in the case where the interface displays the target information, the user may slide the picture displayed on the interface, and in response to the slide input, the electronic device may cancel displaying the current picture while switching to the next picture.
In other embodiments of the present application, the electronic device may also implement the picture switching through a preset gesture or voice of the user.
Therefore, under the condition that the target information comprises a plurality of pictures, the user can switch the pictures displayed on the interface through sliding the pictures, presetting gestures or voices, diversity and interestingness of picture display are improved, and use experience of the user is improved.
It should be noted that, in the information display method provided in the embodiment of the present application, the execution main body may be an electronic device, and may also be an information display apparatus or a module used for executing the information display method in the information display apparatus.
Based on the information display method provided by the embodiment of the application, the embodiment of the application also provides an information display device. The information display device will be described in detail below.
Fig. 7 is a schematic structural diagram of an information display device provided in the present application.
As shown in fig. 7, an information display device 700 according to an embodiment of the present application may include: a receiving module 701 and a display module 702.
The receiving module 701 is configured to receive a first input of a target object by a user; the display module 702 is configured to display, in response to the first input, target information corresponding to a target object, where the target information is image information associated with the target object obtained in a live broadcast process or after the live broadcast is finished, and the target object is commodity information in the live broadcast process.
The information display device of the embodiment of the application receives a first input of a user to a target object, the target object can be commodity information in a live broadcast process, and in response to the first input, target information corresponding to the target object, namely image information related to the target object, acquired in the live broadcast process or after the live broadcast is finished, can be displayed. Therefore, the user does not need to look back video explanation, and can quickly and effectively know the commodity information by watching the image information related to the commodity, so that the use experience of the user is improved.
In some embodiments of the present application, the apparatus further comprises: and the generation module is used for acquiring an explanation picture of the target object in the live broadcast process and generating target information corresponding to the target object.
In this way, the information display device can successfully acquire the image information associated with the commodity and generate the target information corresponding to the commodity by acquiring the commodity explanation picture in the live broadcast picture during or after the live broadcast is finished. Meanwhile, the information display device only acquires the pictures of the product explained by the anchor, so that the generated target information does not contain the explanation information irrelevant to the product, and the utilization rate of the target information is improved.
In some embodiments of the present application, the image information includes first text information, and the first text information is converted from the audio information for explanation of the target object.
Therefore, the image information related to the commodity can include an explanation picture of the anchor on the commodity and text information converted from audio data during explanation of the anchor, so that the image information can fully embody detailed information of the commodity, and a user can fully know the details of the commodity by looking up the image information, thereby improving the efficiency of knowing the commodity information.
In some embodiments of the present application, the apparatus further comprises: the receiving module 701 is further configured to receive a second input of the user in a live broadcast process; and the generating module is used for responding to the second input and generating target information corresponding to the target object according to the image information or the video information input by the user.
In some embodiments of the present application, the second text information related to the target object added by the user is included in the image information.
Therefore, a large number of material resources related to the live broadcast commodities can be provided for the live broadcast platform through the image information or the video information uploaded by the user. Meanwhile, the image information uploaded by the user can include text information related to the commodities edited by the user, so that the image information can sufficiently show the detailed information of the commodities. And other users can fully understand the commodity in detail by checking the image information uploaded by the users.
In some embodiments of the present application, the receiving module 701 is specifically configured to: receiving a first input of a user to a target object in a target interface, wherein the target interface comprises any one of a live broadcast interface, a live broadcast playback interface and a target object purchase recording interface.
Therefore, the user can watch the image information related to the commodity in any scene after watching the live video, reviewing the live video and purchasing the commodity, so that the details of the commodity can be quickly and effectively known, more effective commodity explanation experience can be provided for the user, and the explanation watching time of the user can be effectively saved.
In some embodiments of the present application, the display module 702 is specifically configured to: and displaying the at least two pictures in turn under the condition that the image information associated with the target object comprises the at least two pictures.
The information display device provided in the embodiment of the present application can implement each process implemented by the electronic device in the method embodiment of fig. 1, and is not described here again to avoid repetition.
The information display device in the embodiment of the present application may be a device, or may be a component, an integrated circuit, or a chip in a terminal. The device can be mobile electronic equipment or non-mobile electronic equipment. By way of example, the mobile electronic device may be a mobile phone, a tablet computer, a notebook computer, a palm top computer, a vehicle-mounted electronic device, a wearable device, an ultra-mobile personal computer (UMPC), a netbook or a Personal Digital Assistant (PDA), and the like, and the non-mobile electronic device may be a server, a Network Attached Storage (NAS), a Personal Computer (PC), a Television (TV), a teller machine or a self-service machine, and the like, and the embodiments of the present application are not particularly limited.
The information display device in the embodiment of the present application may be a device having an operating system. The operating system may be an Android (Android) operating system, an ios operating system, or other possible operating systems, and embodiments of the present application are not limited specifically.
Optionally, as shown in fig. 8, an electronic device 800 is further provided in this embodiment of the present application, and includes a processor 801, a memory 802, and a program or an instruction stored in the memory 802 and executable on the processor 801, where the program or the instruction is executed by the processor 801 to implement each process of the above-mentioned embodiment of the information display method, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here.
It should be noted that the electronic devices in the embodiments of the present application include the mobile electronic devices and the non-mobile electronic devices described above.
Fig. 9 is a schematic hardware structure diagram of another electronic device for implementing the embodiment of the present application.
The electronic device 900 includes, but is not limited to: a radio frequency unit 901, a network module 902, an audio output unit 903, an input unit 904, a sensor 905, a display unit 906, a user input unit 907, an interface unit 908, a memory 909, and a processor 910.
Those skilled in the art will appreciate that the electronic device 900 may further include a power source (e.g., a battery) for supplying power to various components, and the power source may be logically connected to the processor 910 through a power management system, so as to manage charging, discharging, and power consumption management functions through the power management system. The electronic device structure shown in fig. 9 does not constitute a limitation of the electronic device, and the electronic device may include more or less components than those shown, or combine some components, or arrange different components, and thus, the description is not repeated here.
The user input unit 907 is configured to receive a first input of the target object from the user; the display unit 906 is configured to display, in response to the first input, target information corresponding to a target object, where the target information is image information associated with the target object acquired during or after live broadcasting is completed, and the target object is commodity information in the live broadcasting process.
The electronic device of the embodiment of the application receives a first input of a user to a target object, the target object can be commodity information in a live broadcast process, and in response to the first input, target information corresponding to the target object, namely image information associated with the target object, acquired in the live broadcast process or after the live broadcast is finished, can be displayed. Therefore, the user does not need to look back video explanation, and can quickly and effectively know the commodity information by watching the image information related to the commodity, so that the use experience of the user is improved.
In some embodiments of the present application, the processor 910 is configured to obtain an explanation picture of a target object in a live broadcast process, and generate target information corresponding to the target object.
Therefore, the electronic equipment can successfully acquire the image information associated with the commodities and generate the target information corresponding to the commodities by acquiring the commodity explanation pictures in the live broadcast process or after the live broadcast is finished. Meanwhile, the electronic equipment only acquires the pictures of the anchor explaining the commodities, so that generated target information does not contain explaining information irrelevant to the commodities, and the utilization rate of the target information is improved.
In some embodiments of the present application, the image information includes first text information, and the first text information is converted from the audio information for explanation of the target object.
Therefore, the image information related to the commodity can include an explanation picture of the anchor on the commodity and text information converted from audio data during explanation of the anchor, so that the image information can fully embody detailed information of the commodity, and a user can fully know the details of the commodity by looking up the image information, thereby improving the efficiency of knowing the commodity information.
In some embodiments of the present application, the user input unit 907 is further configured to receive a second input from the user during the live broadcast; and the processor 910 is configured to generate, in response to the second input, target information corresponding to the target object according to the image information or the video information input by the user.
In some embodiments of the present application, the second text information related to the target object added by the user is included in the image information.
Therefore, a large number of material resources related to the live broadcast commodities can be provided for the live broadcast platform through the image information or the video information uploaded by the user. Meanwhile, the image information uploaded by the user can include text information related to the commodities edited by the user, so that the image information can sufficiently show the detailed information of the commodities. And other users can fully understand the commodity in detail by checking the image information uploaded by the users.
In some embodiments of the present application, the user input unit 907 is specifically configured to: receiving a first input of a user to a target object in a target interface, wherein the target interface comprises any one of a live broadcast interface, a live broadcast playback interface and a target object purchase recording interface.
Therefore, the user can watch the image information related to the commodity in any scene after watching the live video, reviewing the live video and purchasing the commodity, so that the details of the commodity can be quickly and effectively known, more effective commodity explanation experience can be provided for the user, and the explanation watching time of the user can be effectively saved.
In some embodiments of the present application, the display unit 906 is specifically configured to: and displaying the at least two pictures in turn under the condition that the image information associated with the target object comprises the at least two pictures.
The embodiment of the present application further provides a readable storage medium, where a program or an instruction is stored on the readable storage medium, and when the program or the instruction is executed by a processor, the program or the instruction implements each process of the above-mentioned information display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here.
The processor is the processor in the electronic device in the above embodiment. Readable storage media, including computer-readable storage media, examples of which may include non-transitory computer-readable storage media, such as computer Read-Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and so forth.
The embodiment of the present application further provides a chip, where the chip includes a processor and a communication interface, the communication interface is coupled to the processor, and the processor is configured to execute a program or an instruction to implement each process of the above information display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, the description is omitted here.
It should be understood that the chips mentioned in the embodiments of the present application may also be referred to as system-on-chip, system-on-chip or system-on-chip, etc.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element. Further, it should be noted that the scope of the methods and apparatus of the embodiments of the present application is not limited to performing the functions in the order illustrated or discussed, but may include performing the functions in a substantially simultaneous manner or in a reverse order based on the functions involved, e.g., the methods described may be performed in an order different than that described, and various steps may be added, omitted, or combined. In addition, features described with reference to certain examples may be combined in other examples.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present application.
While the present embodiments have been described with reference to the accompanying drawings, it is to be understood that the invention is not limited to the precise embodiments described above, which are meant to be illustrative and not restrictive, and that various changes may be made therein by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (10)

1. An information display method, comprising:
receiving a first input of a target object by a user;
and responding to the first input, and displaying target information corresponding to the target object, wherein the target information is image information which is acquired in a live broadcasting process or after the live broadcasting is finished and is associated with the target object, and the target object is commodity information in the live broadcasting process.
2. The method of claim 1, wherein prior to said receiving a first user input to a target object, the method further comprises:
and acquiring an explanation picture of the target object in the live broadcasting process, and generating target information corresponding to the target object.
3. The method according to claim 2, wherein the image information includes first text information, and the first text information is converted from the audio information for explaining the target object.
4. The method of claim 1, wherein prior to said receiving a first user input to a target object, the method further comprises:
receiving a second input of the user in the live broadcasting process;
and responding to the second input, and generating target information corresponding to the target object according to image information or video information input by a user.
5. The method according to claim 4, wherein the image information comprises second text information related to the target object added by the user.
6. The method of claim 1, wherein receiving a first user input to a target object comprises:
receiving a first input of the user to the target object in a target interface, wherein the target interface comprises any one of a live broadcast interface, a live broadcast playback interface and a target object purchase recording interface.
7. An information display device characterized by comprising:
the receiving module is used for receiving a first input of a user to a target object;
and the display module is used for responding to the first input and displaying target information corresponding to the target object, wherein the target information is image information which is acquired in a live broadcasting process or after the live broadcasting is finished and is associated with the target object, and the target object is commodity information in the live broadcasting process.
8. The apparatus of claim 7, further comprising:
and the generating module is used for acquiring an explanation picture of the target object in the live broadcasting process and generating target information corresponding to the target object.
9. The apparatus of claim 7, further comprising:
the receiving module is further configured to receive a second input of the user in the live broadcasting process;
and the generating module is used for responding to the second input and generating target information corresponding to the target object according to image information or video information input by a user.
10. An electronic device comprising a processor, a memory, and a program or instructions stored on the memory and executable on the processor, the program or instructions when executed by the processor implementing the steps of the information display method according to any one of claims 1-6.
CN202110118378.1A 2021-01-28 2021-01-28 Information display method, device and equipment Pending CN112785381A (en)

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