CN111353839A - Commodity information processing method, method and device for live broadcasting of commodities and electronic equipment - Google Patents
Commodity information processing method, method and device for live broadcasting of commodities and electronic equipment Download PDFInfo
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- G06Q30/00—Commerce
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H—ELECTRICITY
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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Abstract
The embodiment of the invention provides a commodity information processing method, a method and a device for live broadcasting of commodities and electronic equipment, wherein the method comprises the following steps: in the process of live display of commodities, displaying an interactive commodity display area for displaying commodities in a live interface, and executing the following processing aiming at the interactive commodity display area: detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information; and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state. According to the invention, the live broadcast scene and the commodity interactive display are combined, so that the introduction of the commodities is more visual, the autonomous participation sense of the user is increased, particularly for the user who temporarily accesses the live broadcast room or quits the live broadcast room midway and then enters the live broadcast room, the related content of the commodities can be conveniently known, and the experience of watching the commodity introduction of the user is also improved.
Description
Technical Field
The application relates to a commodity information processing method, a method and a device for live broadcasting of commodities and electronic equipment, and belongs to the technical field of computers.
Background
With the rapid development of online shopping platforms, many purchasing and selling activities are shifted to the online. On some online shopping platforms, commodities are released or sold openly in a live broadcast mode. However, in the conventional live mode, the live interface mainly includes the video interface of the anchor and the interactive chat interface, wherein the interactive chat interface may be in a separate area or embedded on the video interface of the anchor. Since there may be many users entering the live room, the interactive chat interface displays content refreshes very quickly.
In the process of releasing or selling commodities, the introduction of the commodities is generally systematic and sequential, and users who enter the live broadcast halfway or leave the live broadcast halfway and then enter the live broadcast may not know the details of the commodities quickly because the users do not know the contents of the introduction. And because the displayed content of the chat interface is refreshed very quickly, the user can hardly obtain the previous information from the interactive chat. This will cause the user to lose the interest in the live merchandise.
In addition, the traditional live broadcast mode is adopted for releasing and selling commodities, the interaction mode is monotonous, commodities cannot be displayed to a user in all directions, and the user cannot know the commodities quickly.
Disclosure of Invention
The embodiment of the invention provides a commodity information processing method, a method and a device for live broadcasting of commodities and electronic equipment, and aims to improve the display effect of live broadcasting of commodities.
In order to achieve the above object, an embodiment of the present invention provides a method for processing commodity information, including:
in the process of live display of commodities, displaying an interactive commodity display area for displaying commodities in a live interface, and executing the following processing aiming at the interactive commodity display area:
detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
The embodiment of the invention also provides a method for directly broadcasting commodities, which is applied to a direct broadcasting interface, wherein the direct broadcasting interface at least comprises an interactive commodity display area for displaying commodities and a direct broadcasting chatting interactive area, and the method comprises the following steps:
acquiring live broadcast content of a main broadcast, and adjusting a commodity display state in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interactive area and gesture control information of the main broadcast;
and acquiring an interface control instruction of a user to an interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
An embodiment of the present invention further provides a commodity information processing apparatus, including:
the display module of the interactive commodity display area: the interactive commodity display area is used for displaying the commodities in the live broadcast interface in the live broadcast display process of the commodities;
the first commodity display state adjusting module: the following processing is executed aiming at the interactive commodity display area:
detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
the second commodity display state adjusting module: the following processing is executed aiming at the interactive commodity display area:
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
An embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
a processor, coupled to the memory, for executing the program for:
in the process of live display of commodities, displaying an interactive commodity display area for displaying commodities in a live interface, and executing the following processing aiming at the interactive commodity display area:
detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
An embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
a processor, coupled to the memory, for executing the program for:
acquiring live broadcast content of a main broadcast, and adjusting a commodity display state in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interactive area and gesture control information of the main broadcast;
and acquiring an interface control instruction of a user to an interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
According to the embodiment of the invention, the live broadcast scene and the commodity interactive display are combined, the commodity display can be adaptively carried out in the interactive commodity display area according to the introduction content of the anchor, and the user can switch the commodity display according to the operation of the user to acquire the content to be known, so that the introduction of the commodity is more visual, the autonomous participation sense of the user is increased, particularly for the user who temporarily accesses the live broadcast room or quits the live broadcast room midway and then enters the live broadcast room, the related content of the commodity can be conveniently known, and the experience of watching the commodity introduction by the user is also improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Fig. 1 is one of schematic views of a live interface of a commodity information processing method according to an embodiment of the present invention;
fig. 2 is a second schematic view of a live interface of the merchandise information processing method according to the embodiment of the invention;
FIG. 3 is a flowchart illustrating a merchandise information processing method according to an embodiment of the present invention;
fig. 4 is one of application scenarios of the commodity information processing method according to the embodiment of the present invention;
fig. 5 is a second schematic view of an application scenario of the merchandise information processing method according to the embodiment of the invention;
fig. 6 is a third schematic view of an application scenario of the commodity information processing method according to the embodiment of the present invention;
FIG. 7 is a schematic structural diagram of a merchandise information processing device according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art
In order to enable a user to know commodities more intuitively and improve the participation and user experience of the user in an online shopping platform, the embodiment of the invention provides a commodity information processing method.
Specifically, as shown in fig. 1, which is one of the live interface diagrams of the commodity information processing method according to the embodiment of the present invention, an anchor video area and a live session area are set in the live interface in the drawing, and on this basis, an interactive commodity display area may also be set, where the interactive commodity display area is an intuitive display of a commodity, and may be displayed and explained by using a picture, a video, an animation, or an AR, or by combining a text, a voice, or the like. For a commodity, a plurality of display states of the commodity can be made in advance, for example, taking a sports shoe as an example, different commodity display states can be made for the front side, the side surface, the sole and the like of the shoe, in the process of anchor live broadcasting, according to the introduction of the anchor to the commodity, the interactive commodity display area is matched with the corresponding states of the displayed commodity, for example, when the sole is introduced by the anchor, the interactive commodity display area is switched to the corresponding sole display state, and when the front side of the shoe is introduced, the interactive commodity display area is switched to the corresponding display state of the front side of the shoe.
In addition, when the user enters the live broadcast, the display explanation of the anchor to a certain state of the commodity may be missed, at this time, the user can adjust the commodity display state by himself according to the requirement, for example, the user wants to further know the bottom and the side of the sports shoe, so the user can perform operations such as moving and turning over the commodity in the interactive commodity display area, so that the user can conveniently know the commodity in multiple angles.
Further, as shown in fig. 2, which is a second schematic view of a live interface of the method for processing commodity information according to the embodiment of the present invention, the commodity display window may further include a display mode switching control area and a commodity information display area in addition to the interactive commodity display area.
In the commodity information display area, basic information of the commodity, such as a commodity name, a model number, a price, and the like, may be displayed. In show mode switching control area, can preset a plurality of goods show modes according to the commodity type, under different show modes, interactive goods show region will demonstrate the commodity from different angles to the sports shoes is for example, and goods show mode can include commodity outward appearance show mode, technology disassembling show mode, function test show mode etc.. Under the appearance exhibition mode, the exhibition region mainly demonstrates commodity outward appearance from different angles for the user can understand the appearance characteristic of commodity comprehensively. In the process disassembly display mode, the display area can display the commodities from the angles of the internal structure, the processing process and the like of the commodities, for example, when the soles of sports are displayed, the anti-skid materials and the structure of the soles can be displayed, and the anti-skid materials and the structure can be described by matching with characters, pictures and the like. Under the function test show mode, can demonstrate the commodity from the angle of capability test and applied scene demonstration, for example, to the sports running shoes, can simulate the scene of running, demonstrate the antiskid performance and the run-up performance of sports shoes.
In addition, in order to enhance the live broadcast effect, the background of different live broadcast interfaces can be switched according to different commodity display modes. For example, the commodity appearance display mode may be used as a default commodity display mode, in this mode, the background of the live interface may be a video picture of a main broadcast, and when the commodity display mode is switched to the function test display mode, the background may be switched to a corresponding scene interface, for example, when the function test display mode of sports running shoes is displayed, the background of the live interface may be a sports field, and the like, so that the experience effect of the user in this display mode may be improved.
According to the embodiment of the invention, the live broadcast scene and the commodity interactive display are combined, the commodity display can be adaptively carried out in the interactive commodity display area according to the introduction content of the anchor, and the user can switch the commodity display according to the operation of the user to acquire the content to be known, so that the introduction of the commodity is more visual, the autonomous participation sense of the user is increased, particularly for the user who temporarily accesses the live broadcast room or quits the live broadcast room midway and then enters the live broadcast room, the related content of the commodity can be conveniently known, and the experience of watching the commodity introduction by the user is also improved.
The technical solution of the present invention is further illustrated by some specific examples.
Example one
As shown in fig. 3, which is a schematic flow chart of a merchandise information processing method according to an embodiment of the present invention, the method includes the following steps:
s101: and in the process of live display of the commodities, displaying an interactive commodity display area for displaying the commodities in a live display interface.
Specifically, in the live interface as shown in fig. 1, in order to promote the display effect of commodity, the interactive commodity display area of show commodity can be shown in the live interface, this interactive commodity display area is the visual display to commodity, this area can adopt multiform, for example can show commodity with modes such as picture, video, animation or AR alone, can also combine the characters, mode such as pronunciation demonstrates the explanation, in addition, can also set up commodity display window in the live interface, commodity display window can be for floating the window, interactive commodity display area is located commodity display window.
S102: the following processing is executed for the interactive commodity display area:
and detecting the explanation content information of the anchor on the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information.
Specifically, for a piece of merchandise, a plurality of display states of the merchandise can be made in advance for different side faces of the merchandise, for example, a sports shoe is taken as an example, different display states of the merchandise can be made for the front face, the side faces, the soles and the like of the footwear, in the process of anchor live broadcasting, according to the explanation content introduced to the merchandise by the anchor, the interactive merchandise display area is matched with the corresponding state of the merchandise to be displayed, for example, when the sole is introduced by the anchor, the interactive merchandise display area is switched to the corresponding sole display state, and when the sole is introduced, the interactive merchandise display area is switched to the corresponding display state of the front face of the footwear.
S103: the following processing is executed for the interactive commodity display area:
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
Specifically, the display view angle of the commodity is adjusted in response to the rotation operation of the user on the commodity displayed in the interactive commodity display area.
When the user gets into the live broadcast, probably missed the display explanation of the anchor to certain state of commodity, this moment, the user can adjust commodity show state by oneself according to the demand, for example, the user wants to further know motion sole portion and side, so, the user can adjust the show visual angle of commodity through carrying out operations such as removal, upset to the commodity of interactive commodity show district to the understanding commodity of user multi-angle.
Above-mentioned introduction is through interactive commodity show region, can show the commodity better, can cooperate the explanation of anchor and user's operation adjustment commodity's show state simultaneously, has promoted user's the experience of watching.
Further, the commodity display window may further include a display mode switching control area, and a plurality of commodity display modes are preset for the commodity, and the embodiment of the present invention may further include the following processing: and responding to a second operation instruction of the user to the display mode switching control area, and switching the commodity display mode.
As shown in fig. 2, the commodity display mode may include any multiple items of a commodity appearance display mode, a process disassembly display mode, and a function test display mode, and a user may switch modes by selecting a key of the display mode switching control area.
Specifically, in the appearance display mode, the interactive commodity display area mainly displays the appearance of the commodity from different angles, so that the user can comprehensively know the appearance characteristics of the commodity. For example, as shown in fig. 4, which is one of application scene diagrams of the method for processing commodity information according to the embodiments of the present invention, taking live broadcasting to introduce sports shoes as an example, a commodity appearance display mode may be used as a default commodity display mode, in this mode, a background of a live broadcast interface may be a video picture of a main broadcast, in an interactive commodity display area, a commodity may be displayed in an appearance of 360 degrees, and a user may also move and turn the commodity along an arrow direction in the drawing to view each side of the commodity.
In the process disassembly display mode, a plurality of process selection keys can be displayed, each process selection key corresponds to different process contents, and corresponding process content demonstration is displayed in response to clicking operation of a user on the process selection keys. For example, as shown in fig. 5, which is a second application scenario schematic diagram of the merchandise information processing method according to the embodiment of the present invention, the interactive merchandise display area displays the merchandise from the perspective of the internal structure and the processing process of the merchandise, in order to highlight the relevant content of the manufacturing process, the live broadcast interface can be displayed in a reduced window, in the process disassembly mode, a plurality of process selection keys in the shoe manufacturing process can be set, for example, keys such as a sole manufacturing process, a vamp manufacturing process, a keel structure process, and the like, and after the user clicks the sole manufacturing process key therein, the interactive merchandise display area displays the corresponding process technology and the relevant process content, and can be further configured with a text description, a voice explanation, and the like, so as to help the user better understand the manufacturing process of the merchandise.
And in the functional test display mode, receiving test parameter input and/or test scene selection of a functional test by a user, responding to an operation instruction for starting the functional test, and performing commodity functional test demonstration according to the test parameters and/or the test scene. For example, as shown in fig. 6, which is a third application scenario schematic diagram of the merchandise information processing method according to the embodiment of the present invention, in the functional test display mode, corresponding test scenario selection keys, such as a running scenario, a shooting scenario, a jumping scenario, and the like, may be set, and parameter configuration fields, such as height, weight, and other information of the tester, are set in each scenario. After the user selects a specific scene, according to the relevant parameters configured by the user, the interactive commodity display area performs the function test demonstration of the commodity, and the generated test report can be displayed in the modes of characters and the like.
Further, a plurality of merchandise display modes may correspond to backgrounds of a plurality of live broadcast interfaces, and the embodiment of the present invention may further include the following processing: and responding to the switching of the commodity display mode by the user, and switching the background of the live interface.
Specifically, in order to enhance the live effect, the backgrounds of different live interfaces may be switched for different commodity display modes. For example, when the commodity display mode is the function test display mode, the background can be switched to a corresponding scene interface, for example, when the function test display mode of sports running shoes is displayed, the background of the live interface can be a sports field and the like, so that the experience effect of a user in the display mode can be improved.
In addition, the commodity display window may further include a commodity information display area in which summary information of the commodity is displayed. Such as the name, model, price, etc. of the good.
According to the embodiment of the invention, the live broadcast scene and the commodity interactive display are combined, the commodity display can be adaptively carried out in the interactive commodity display area according to the introduction content of the anchor, and the user can switch the commodity display according to the operation of the user to acquire the content to be known, so that the introduction of the commodity is more visual, the autonomous participation sense of the user is increased, particularly for the user who temporarily accesses the live broadcast room or quits the live broadcast room midway and then enters the live broadcast room, the related content of the commodity can be conveniently known, and the experience of watching the commodity introduction by the user is also improved.
Example two
As shown in fig. 7, which is a schematic structural diagram of a product information processing apparatus according to an embodiment of the present invention, the apparatus includes:
the interactive commodity display area display module 21: and displaying an interactive commodity display area for displaying commodities in a live broadcast interface in the process of live broadcast display of the commodities.
Specifically, for the bandwagon effect of promotion commodity, can show the interactive commodity show region of show commodity in the live interface, this interactive commodity show region is the visual display to commodity, this region can adopt multiform, for example can show commodity with modes such as picture, video, animation or AR alone, can also combine the characters, mode such as pronunciation demonstrates the explanation, in addition, can also set up commodity show window in the live interface, commodity show window can be for floating the window, interactive commodity show region is arranged in commodity show window.
In addition, the commodity display window may further include a commodity information display area in which summary information of the commodity is displayed. Such as the name, model, price, etc. of the good.
The first merchandise display state adjustment module 22: the method is used for executing the following processing aiming at the interactive commodity display area:
and detecting the explanation content information of the anchor on the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information.
Specifically, for a piece of merchandise, a plurality of display states of the merchandise can be made in advance for different side faces of the merchandise, for example, a sports shoe is taken as an example, different display states of the merchandise can be made for the front face, the side faces, the soles and the like of the footwear, in the process of anchor live broadcasting, according to the explanation content introduced to the merchandise by the anchor, the interactive merchandise display area is matched with the corresponding state of the merchandise to be displayed, for example, when the sole is introduced by the anchor, the interactive merchandise display area is switched to the corresponding sole display state, and when the sole is introduced, the interactive merchandise display area is switched to the corresponding display state of the front face of the footwear.
The second commodity display state adjusting module 23: the method is used for executing the following processing aiming at the interactive commodity display area:
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
Specifically, the display view angle of the commodity is adjusted in response to the rotation operation of the user on the commodity displayed in the interactive commodity display area.
When the user gets into the live broadcast, probably missed the display explanation of the anchor to certain state of commodity, this moment, the user can adjust commodity show state by oneself according to the demand, for example, the user wants to further know motion sole portion and side, so, the user can adjust the show visual angle of commodity through carrying out operations such as removal, upset to the commodity of interactive commodity show district to the understanding commodity of user multi-angle.
Above-mentioned introduction is through interactive commodity show region, can show the commodity better, can cooperate the explanation of anchor and user's operation adjustment commodity's show state simultaneously, has promoted user's the experience of watching.
Further, the apparatus may further include:
and the commodity display mode switching module 24 is configured to switch the commodity display mode in response to a second operation instruction of the user to the display mode switching control area.
The commodity display mode can comprise any multiple of a commodity appearance display mode, a process disassembly display mode and a function test display mode, and a user can switch modes by selecting keys in the display mode switching control area.
Specifically, in the appearance display mode, the interactive commodity display area mainly displays the appearance of the commodity from different angles, so that the user can comprehensively know the appearance characteristics of the commodity. Taking live introduction sports shoes as an example, the commodity appearance display mode can be used as a default commodity display mode, in the mode, the background of a live interface can be a video picture of a main broadcast, and in an interactive commodity display area, 360-degree appearance display can be carried out on commodities.
In the process disassembly display mode, a plurality of process selection keys can be displayed, each process selection key corresponds to different process contents, and corresponding process content demonstration is displayed in response to clicking operation of a user on the process selection keys. The interactive commodity display area displays commodities from the angles of internal structures, processing technologies and the like of the commodities, in order to highlight relevant contents of manufacturing technologies, a live broadcast interface can be displayed through a reduced window, a plurality of process selection keys in a shoe manufacturing process can be set in a process disassembly mode, for example, keys such as a sole manufacturing technology, a vamp manufacturing technology and a keel structure technology can be set, after a user clicks the sole manufacturing technology key, the interactive commodity display area displays corresponding technology and relevant process contents, and a word explanation, a voice explanation and the like can be matched, so that the user can be helped to better know the manufacturing technologies of the commodities.
And in the functional test display mode, receiving test parameter input and/or test scene selection of a functional test by a user, responding to an operation instruction for starting the functional test, and performing commodity functional test demonstration according to the test parameters and/or the test scene. In the functional test display mode, corresponding test scene selection keys, such as a running scene, a shooting scene, a jumping scene and the like, can be set, and parameter configuration columns, such as the height and the weight of a tester, are set in each scene. After the user selects a specific scene, according to the relevant parameters configured by the user, the interactive commodity display area performs the function test demonstration of the commodity, and the generated test report can be displayed in the modes of characters and the like.
Further, the apparatus may further include:
and the background switching module is used for responding to the switching of the commodity display mode and switching the background of the live interface.
Specifically, the background of different live broadcast interfaces can be switched according to different commodity display modes. For example, when the commodity display mode is the function test display mode, the background can be switched to a corresponding scene interface, for example, when the function test display mode of sports running shoes is displayed, the background of the live interface can be a sports field and the like, so that the experience effect of a user in the display mode can be improved.
According to the embodiment of the invention, the live broadcast scene and the commodity interactive display are combined, the commodity display can be adaptively carried out in the interactive commodity display area according to the introduction content of the anchor, and the user can switch the commodity display according to the operation of the user to acquire the content to be known, so that the introduction of the commodity is more visual, the autonomous participation sense of the user is increased, particularly for the user who temporarily accesses the live broadcast room or quits the live broadcast room midway and then enters the live broadcast room, the related content of the commodity can be conveniently known, and the experience of watching the commodity introduction by the user is also improved.
EXAMPLE III
The embodiment provides a method for directly broadcasting commodities, which is applied to a direct broadcasting interface, the direct broadcasting interface at least comprises an interactive commodity display area for displaying commodities and a direct broadcasting chatting interactive area,
the method comprises the following processing contents:
s201: the method comprises the steps of obtaining live broadcast content of a main broadcast, and adjusting a commodity display state in an interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interactive area and gesture control information of the main broadcast.
The anchor mainly explains the commodity in a voice mode in the live broadcasting process, and in the explaining process, a control instruction can be generated in a mode of acquiring keywords in explanation contents or performing semantic analysis so as to trigger the change of the commodity display state, for example, the display angle of the shoes in fig. 4 is switched. The change of the goods display state can also be triggered by the gesture action of the anchor, for example, the anchor makes a turning gesture, and the display angle of the shoe in fig. 4 can be turned and adjusted. In addition, the anchor sometimes inputs text information in the live chat interaction area, and keywords can be captured or semantic analysis can be performed on the text information to generate a control instruction, so that the change of the commodity display state is triggered.
S202: and acquiring an interface control instruction of a user to an interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
In the live broadcast process, a user can adjust the commodity display state according to the needs of the user, the commodity display angle can be adjusted through mouse or touch screen control, or the chat information is input in the live broadcast chat interaction area to trigger adjustment of the commodity display state, for example, "i want to see the bottom of a shoe", the input chat information is used for capturing keywords or performing semantic analysis to generate a control instruction, and therefore the commodity display state is triggered and adjusted.
In addition, a commodity display window may be disposed in the live interface, the interactive commodity display area is located in the commodity display window, the commodity display window further includes a display mode switching control area, a plurality of commodity display modes are preset for the commodity, and the interactive commodity display area is configured to display the commodity in a selected commodity display mode, and accordingly, the method may further include: and responding to a switching control instruction of a user to the display mode switching control area, and switching the commodity display mode.
In addition, the live interface may further include a background switching button, and accordingly, the method may further include: and responding to an operation instruction of clicking the background switching key, and switching the live broadcast interface background between the main broadcast live broadcast background and a commodity display background corresponding to a commodity display mode. In a default situation, the background of the live interface is generally set as a live video of the main broadcast, however, in order to increase the live effect of the product, some backgrounds mainly based on the product itself may be set, and these backgrounds may be switched by keys set on the live interface.
The embodiment of the invention organically combines the live broadcast scene with the commodity interactive display, so that the introduction of the anchor to the commodity is more visual, the autonomous participation sense of the user is also increased, particularly for the user who temporarily accesses the live broadcast or quits midway and then enters the live broadcast, the related content of the commodity can be conveniently known, and the experience of watching the commodity introduction of the user is also improved.
Example four
The foregoing embodiment describes a flow process and a device structure according to an embodiment of the present invention, and the functions of the method and the device can be implemented by an electronic device, as shown in fig. 8, which is a schematic structural diagram of the electronic device according to an embodiment of the present invention, and specifically includes: a memory 110 and a processor 120.
And a memory 110 for storing a program.
In addition to the programs described above, the memory 110 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 110 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 120, coupled to the memory 110, for executing the program in the memory 110, for performing the following:
in the process of live display of commodities, displaying an interactive commodity display area for displaying commodities in a live interface, and executing the following processing aiming at the interactive commodity display area:
detecting explanation content information of the anchor aiming at the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
Wherein a commodity display window is arranged in the live interface, the interactive commodity display area is positioned in the commodity display window, the commodity display window further comprises a display mode switching control area, a plurality of commodity display modes are preset for commodities, each commodity display mode is used for displaying the commodities in a selected commodity display mode,
the above process further comprises:
and responding to a second operation instruction of the user to the display mode switching control area, and switching the commodity display mode.
Wherein, a plurality of commodity show modes correspond to the background of a plurality of live broadcast interfaces, and above-mentioned processing still includes:
and responding to the switching of the commodity display mode, and switching the background of the live interface.
The commodity display window further comprises a commodity information display area, and summary information of commodities is displayed in the commodity information display area.
Wherein, the commodity display window is a floating window.
Wherein, the goods show mode includes: the display mode comprises any multiple of a commodity appearance display mode, a process disassembly display mode and a function test display mode.
Wherein, under commodity outward appearance show mode, respond to the first operating instruction of user to interactive commodity show region, adjust the commodity show state and include:
and responding to the rotation operation of the user on the commodities displayed in the interactive commodity display area, and adjusting the display visual angle of the commodities.
Wherein, under technology disassembling display mode, display in the interactive commodity display region and have selected the button to a plurality of technologies, every technology is selected the button and is corresponded to different technology contents, responds to the first operating instruction of user to interactive commodity display region, and the adjustment commodity show state includes:
and responding to the clicking operation of the user on the process selection key, and displaying the corresponding process content demonstration.
Wherein, under the functional test show mode, in response to the first operating instruction of user to interactive commodity show region, adjusting the commodity show state includes:
and receiving test parameter input and/or test scene selection of a user for the function test, responding to an operation instruction for starting the function test, and performing commodity function test demonstration according to the test parameters and/or the test scene.
As another embodiment of an electronic device, the electronic device includes:
a memory 110 for storing a program;
a processor 120, coupled to the memory 110, for executing the program for:
acquiring live broadcast content of a main broadcast, and adjusting a commodity display state in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interactive area and gesture control information of the main broadcast;
and acquiring an interface control instruction of a user to an interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
Wherein a commodity display window is arranged in the live interface, the interactive commodity display area is positioned in the commodity display window, the commodity display window further comprises a display mode switching control area, a plurality of commodity display modes are preset for the commodity, the interactive commodity display area is used for displaying the commodity in a selected commodity display mode,
the processing may further include:
and responding to a switching control instruction of a user to the display mode switching control area, and switching the commodity display mode.
The live interface includes a background switching button, and the processing may further include:
and responding to an operation instruction of clicking the background switching key, and switching the live broadcast interface background between the main broadcast live broadcast background and a commodity display background corresponding to a commodity display mode.
The above detailed descriptions of the processing procedure, the technical principle, and the technical effect are described in detail in the foregoing embodiments, and are not repeated herein.
Further, as shown, the electronic device may further include: communication components 130, power components 140, audio components 150, display 160, and other components. Only some of the components are schematically shown in the figure and it is not meant that the electronic device comprises only the components shown in the figure.
The communication component 130 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 130 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 130 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
The power supply component 140 provides power to the various components of the electronic device. The power components 140 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for an electronic device.
The audio component 150 is configured to output and/or input audio signals. For example, the audio component 150 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 110 or transmitted via the communication component 130. In some embodiments, audio assembly 150 also includes a speaker for outputting audio signals.
The display 160 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (16)
1. A commodity information processing method comprising:
in the process of live display of commodities, displaying an interactive commodity display area for displaying commodities in a live interface, and executing the following processing aiming at the interactive commodity display area:
detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
2. The method according to claim 1, wherein a merchandise display window is provided in the live interface, the interactive merchandise display area is located in the merchandise display window, the merchandise display window further comprises a display mode switching control area, a plurality of merchandise display modes are preset for the merchandise, each merchandise display mode is used for displaying the merchandise in a selected merchandise display mode,
the method further comprises the following steps:
and responding to a second operation instruction of the user to the display mode switching control area, and switching the commodity display mode.
3. The method of claim 2, wherein the plurality of merchandise display modes correspond to a background of a plurality of live interfaces, the method further comprising:
and responding to the switching of the commodity display mode, and switching the background of the live broadcast interface.
4. The method of claim 2, wherein the goods presentation window further comprises a goods information display area in which summary information of the goods is displayed.
5. The method of claim 2, wherein the merchandise display window is a floating window.
6. The method of claim 2, wherein the merchandise display mode comprises: the display mode comprises any multiple of a commodity appearance display mode, a process disassembly display mode and a function test display mode.
7. The method as claimed in claim 6, wherein in the merchandise appearance display mode, the adjusting the merchandise display state in response to the first operation instruction of the user to the interactive merchandise display area comprises:
and responding to the rotation operation of the user on the commodities displayed in the interactive commodity display area, and adjusting the display visual angle of the commodities.
8. The method of claim 6, wherein in the process disassembly display mode, a plurality of process selection keys are displayed in the interactive merchandise display area, each process selection key corresponding to different process contents, and the adjusting the merchandise display state in response to the first operation instruction of the user on the interactive merchandise display area comprises:
and responding to the click operation of the user on the process selection key, and displaying the corresponding process content demonstration.
9. The method of claim 6, wherein in the functional test display mode, the adjusting the merchandise display status in response to the first operation instruction of the user to the interactive merchandise display area comprises:
receiving test parameter input and/or test scene selection of a user for the function test, responding to an operation instruction for starting the function test, and performing commodity function test demonstration according to the test parameters and/or the test scene.
10. A commodity information processing apparatus comprising:
the display module of the interactive commodity display area: the interactive commodity display area is used for displaying the commodities in the live broadcast interface in the live broadcast display process of the commodities;
the first commodity display state adjusting module: the following processing is executed aiming at the interactive commodity display area: detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
the second commodity display state adjusting module: the following processing is executed aiming at the interactive commodity display area: and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
11. The apparatus of claim 10, wherein a merchandise display window is disposed in the live interface, the interactive merchandise display area is located in the merchandise display window, the merchandise display window further comprises a display mode switching control area, a plurality of merchandise display modes are preset for the merchandise, each merchandise display mode is used for displaying the merchandise in a selected merchandise display mode,
the device also includes:
the commodity display mode switching module: and the commodity display mode is switched in response to a second operation instruction of the user to the display mode switching control area.
12. An electronic device, comprising:
a memory for storing a program;
a processor, coupled to the memory, for executing the program for:
in the process of live display of commodities, displaying an interactive commodity display area for displaying commodities in a live interface, and executing the following processing aiming at the interactive commodity display area:
detecting explanation content information of a host for the commodities, and adjusting the commodity display state in the interactive commodity display area according to the explanation content information;
and responding to a first operation instruction of the user to the interactive commodity display area, and adjusting the commodity display state.
13. A method for directly broadcasting commodities is applied to a direct broadcasting interface, the direct broadcasting interface at least comprises an interactive commodity display area for displaying commodities and a direct broadcasting chatting interactive area, and the method comprises the following steps:
acquiring live broadcast content of a main broadcast, and adjusting a commodity display state in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interactive area and gesture control information of the main broadcast;
and acquiring an interface control instruction of a user to an interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
14. The method according to claim 13, wherein a merchandise display window is provided in the live interface, the interactive merchandise display area is located in the merchandise display window, the merchandise display window further comprises a display mode switching control area, a plurality of merchandise display modes are preset for the merchandise, the interactive merchandise display area is used for displaying the merchandise in a selected merchandise display mode,
the method further comprises the following steps:
and responding to a switching control instruction of a user to the display mode switching control area, and switching the commodity display mode.
15. The method of claim 14, wherein the live interface includes a background toggle button, the method further comprising:
and responding to an operation instruction of clicking the background switching key, and switching the live broadcast interface background between the main broadcast live broadcast background and a commodity display background corresponding to a commodity display mode.
16. An electronic device, comprising:
a memory for storing a program;
a processor, coupled to the memory, for executing the program for:
acquiring live broadcast content of a main broadcast, and adjusting a commodity display state in the interactive commodity display area according to the live broadcast content, wherein the live broadcast content comprises one or more of voice live broadcast information, first chat information input in the live broadcast chat interactive area and gesture control information of the main broadcast;
and acquiring an interface control instruction of a user to an interactive commodity display area and/or second chat information input in the live chat interactive area, and adjusting the commodity display state according to the interface control instruction and/or the second chat information.
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| CN114885213A (en) * | 2022-04-28 | 2022-08-09 | 苏州梦想人软件科技有限公司 | Method, device and equipment for remotely displaying shared information and storage medium |
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| CN115022668A (en) * | 2022-07-21 | 2022-09-06 | 中国平安人寿保险股份有限公司 | Video generation method and device based on live broadcast, equipment and medium |
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