CN106897897A - Content item method for pushing and device - Google Patents
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- CN106897897A CN106897897A CN201710040857.XA CN201710040857A CN106897897A CN 106897897 A CN106897897 A CN 106897897A CN 201710040857 A CN201710040857 A CN 201710040857A CN 106897897 A CN106897897 A CN 106897897A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- H04L67/55—Push-based network services
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Abstract
The disclosure discloses a kind of content item method for pushing and device, belongs to multimedia technology field.The content item method for pushing includes：The content item request instruction that receiving terminal sends, according to the content item request instruction, determine target dimension information, according at least one scene line that the target dimension information inquiry pre-sets, obtain active user's scene, it is determined that the object content project matched with active user's scene, the object content project is sent to the terminal, so as to object content project described in the terminal display.By determining the active user's scene corresponding to terminal, obtain the object content project matched with active user's scene, and send to terminal the object content project, so that terminal is stronger with active user's scene correlation to the object content project that user shows, the attention of user can more be caused, and then the Expected Results for delivering content item is reached, improve the availability for delivering content item.
Description
Technical field
This disclosure relates to multimedia technology field, more particularly to a kind of content item method for pushing and device.
Background technology
With the continuous progress of scientific and technological level, the dispensing mode of Internet advertising has gradually been transferred to terminal from computer
On, user can receive the advertisement of various push in using terminal.
In correlation technique, user is during using terminal, if terminal jumps to the default page, in default page
Include at least one advertisement position on face, then terminal to server sends ad-request instruction, server receives the ad-request and refers to
Order, and determine corresponding advertising message according to ad-request instruction, corresponding advertising message is sent to terminal, terminal according to
The advertising message of reception shows corresponding advertisement.
Inventor has found that correlation technique at least has following defect during the disclosure is realized：
During to terminal advertisement, user does not notice that the advertisement of push to server so that push it is wide
Announcement is unable to reach expected effect, and the availability for delivering advertisement is relatively low.
The content of the invention
To overcome problem present in correlation technique, the disclosure to provide a kind of content item method for pushing and device.It is described
Technical scheme is as follows：
According to the first aspect of the embodiment of the present disclosure, there is provided a kind of content item method for pushing, methods described includes：
The content item request instruction that receiving terminal sends；
According to the content item request instruction, target dimension information is determined；
According at least one scene line that the target dimension information inquiry pre-sets, active user's scene is obtained, often
Individual scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
It is determined that the object content project matched with active user's scene；
The object content project is sent to the terminal, so as to object content project described in the terminal display.
Optionally, before the content item request instruction that the receiving terminal sends, methods described also includes：
The event information that the terminal sends is received, the event information is used to indicate the corresponding event of the terminal；
According to the event information, the corresponding at least one scene line of the terminal is generated.
Optionally, it is described according to the event information, the corresponding at least one scene line of the terminal is generated, including：
Keyword in the event information is extracted, key message is obtained, the key message include with it is described
The corresponding targeted customer's account of terminal；
The key message is stored into the message queue for pre-building；
Extract at least one dimensional information and at least one user's scene associated in the message queue；
At least one dimensional information according to the association sets up described at least one with least one user scene
Scene line.
Optionally, the content item request instruction includes targeted customer's account corresponding with the terminal；
At least one scene line pre-set according to the target dimension information inquiry, obtains active user
Scape, including：
According to targeted customer's account, it is determined that at least one scene line corresponding with the terminal；
According to the target dimension information, it is determined that the target scene line corresponding with the terminal；
According to the target dimension information and the target scene line, the corresponding active user's scene of the terminal is determined；
The object content project for determining to match with active user's scene, including：
By the content item in content item set with active user's scene matching, it is defined as the object content
Mesh.
Optionally, the content item is advertisement.
Optionally, at least one scene line includes：Scene line under time dimension, the scene under Spatial Dimension
At least one in line and the scene line under schedule.
According to the second aspect of the embodiment of the present disclosure, there is provided a kind of content item method for pushing, methods described includes：
Instructed to server transmission content item request；
The object content project that the server sends is received, the object content project is the server according to current
What user's scene determined, active user's scene is the server according to target dimension information and at least for pre-setting
What individual scene line determined, the target dimension information is that the server determines according to the content item request instruction, often
Individual scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Show the object content project.
Optionally, methods described also includes：
The event information in terminal is obtained, the event information is used to indicate the corresponding event of the terminal；
The event information is sent to the server, so that the server generates the end according to the event information
Hold corresponding at least one scene line.
Optionally, the event information obtained in terminal, including：Periodically obtain the event letter in the terminal
Breath.
Optionally, the content item is advertisement.
Optionally, at least one scene line includes：Scene line under time dimension, the scene under Spatial Dimension
At least one in line and the scene line under schedule.
According to the third aspect of the embodiment of the present disclosure, there is provided a kind of content item pusher, described device includes：
First receiver module, is configured as the content item request instruction of receiving terminal transmission；
First determining module, is configured as, according to the content item request instruction, determining target dimension information；
Enquiry module, is configured as at least one scene line pre-set according to the target dimension information inquiry, obtains
To active user's scene, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Second determining module, is configured to determine that the object content project matched with active user's scene；
Sending module, is configured as sending the object content project to the terminal, so as to the terminal display institute
State object content project.
Optionally, described device also includes：
Second receiver module, is configured as receiving the event information that the terminal sends, and the event information is used to indicate
The corresponding event of the terminal；
Generation module, is configured as according to the event information, generates the corresponding at least one scene line of the terminal.
Optionally, the generation module is additionally configured to extract the keyword in the event information, is closed
Key information, the key message is stored into the message queue for pre-building, is associated at least in the extraction message queue
One dimensional information and at least one user's scene, at least one dimensional information according to the association are used with described at least one
Family scene sets up at least one scene line, and the key message includes targeted customer's account corresponding with the terminal.
Optionally, the content item request instruction includes targeted customer's account corresponding with the terminal；
The enquiry module is additionally configured to according to targeted customer's account, it is determined that it is corresponding with the terminal at least
One scene line, according to the target dimension information, it is determined that the target scene line corresponding with the terminal, according to the target
Dimensional information and the target scene line, determine the corresponding active user's scene of the terminal；
Second determining module be additionally configured to by content item set with active user's scene matching in
Appearance project, is defined as the object content project.
Optionally, the content item is advertisement.
Optionally, at least one scene line includes：Scene line under time dimension, the scene under Spatial Dimension
At least one in line and the scene line under schedule.
According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of content item pusher, described device includes：
First sending module, is configured as being instructed to server transmission content item request；
Receiver module, is configured as receiving the object content project that the server sends, and the object content project is
The server determines that active user's scene is the server according to target dimension information according to active user's scene
With at least one scene line determination for pre-setting, the target dimension information is the server according to the content item
What request instruction determined, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Display module, is configured as showing the object content project.
Optionally, described device also includes：
Acquisition module, is configured as obtaining the event information in terminal, and the event information is used to indicate the terminal-pair
The event answered；
Second sending module, is configured as sending the event information to the server, so as to the server according to
The event information generates the corresponding at least one scene line of the terminal.
Optionally, the acquisition module is additionally configured to periodically obtain the event information in the terminal.
Optionally, the content item is advertisement.
Optionally, at least one scene line includes：Scene line under time dimension, the scene under Spatial Dimension
At least one in line and the scene line under schedule.
The 5th aspect according to the embodiment of the present disclosure, there is provided a kind of content item pusher, described device includes：
Processor；
Memory for storing the processor-executable instruction；
Wherein, the processor is configured as：
The content item request instruction that receiving terminal sends；
According to the content item request instruction, target dimension information is determined；
According at least one scene line that the target dimension information inquiry pre-sets, active user's scene is obtained, often
Individual scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
It is determined that the object content project matched with active user's scene；
The object content project is sent to the terminal, so as to object content project described in the terminal display.
The 6th aspect according to the embodiment of the present disclosure, there is provided a kind of content item pusher, described device includes：
Processor；
Memory for storing the processor-executable instruction；
Wherein, the processor is configured as：
Instructed to server transmission content item request；
The object content project that the server sends is received, the object content project is the server according to current
What user's scene determined, active user's scene be the server according to the target dimension information and pre-set to
What a few scene line determined, the target dimension information is that the server determines according to the content item request instruction
, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Show the object content project.
The technical scheme provided by this disclosed embodiment can include the following benefits：
In sum, the content item method for pushing and device for being provided in the embodiment of the present disclosure, server is by receiving eventually
The content item request instruction for sending is held, and target dimension information is determined according to content item request instruction, tieed up according to the target
At least one scene line that degree information inquiry pre-sets, obtains active user's scene, it is determined that matching with active user's scene
Object content project, the object content project is sent to terminal, terminal is received and shows object content project.By determining
Active user's scene corresponding to terminal, obtains the object content project matched with active user's scene, and by the target
Appearance project is sent to terminal so that terminal is stronger with active user's scene correlation to the object content project that user shows, more
The attention of user can be caused, and then reach the Expected Results for delivering content item, improve the availability for delivering content item.
Optionally, the event information of the tag memory storage that server receiving terminal sends, and generated eventually according to event information
Hold corresponding at least one scene line.Event information according to terminal generates scene line corresponding with terminal so that server is given birth to
Into scene line it is more accurate, and then more accurate content item can be pushed for user.
Optionally, server is extracted to the keyword in event information, obtains key message, and key message is deposited
In storage to the message queue for pre-setting, at least one associated dimensional information and at least one in message queue are used
Family scene, sets up at least one scene line.By under different dimensions, different scenes being set up according to different dimensional informations
Line, increased the species of scene line, improve the flexibility that active user's scene is determined according to scene line.
Optionally, according to the targeted customer's account carried in content item request instruction, inquiry should with terminal-pair for server
At least one scene line, determine the target scene line corresponding with terminal further according to target dimension information, and then according to target
Scene line determines the corresponding active user's scene of terminal, and the object content of matching is determined finally according to active user's scene
Mesh.Searched by according to different information, the final target scene line determined corresponding to terminal, and according to target scene line
And content item set determines object content project corresponding with active user's scene, determination object content project is improve
The degree of accuracy.
Optionally, terminal is by periodically obtaining event information, and to server sends the event information after the acquisition,
Server can be corresponding to more new terminal according to the event information scene line so that scene line all the time can more new terminal institute it is right
The newest user's scene answered, guarantee is provided accurately to push content item.
It should be appreciated that the general description of the above and detailed description hereinafter are only exemplary, this can not be limited
It is open.
Brief description of the drawings
Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows the implementation for meeting the disclosure
Example, and it is used to explain the principle of the disclosure together in specification.
Fig. 1 is the implementation environment involved by a kind of content item method for pushing exemplified according to exemplary partial implementation
Schematic diagram；
Fig. 2 is a kind of flow chart of the content item method for pushing according to an exemplary embodiment；
Fig. 3 is a kind of flow chart of the content item method for pushing according to an exemplary embodiment；
Fig. 4 is a kind of flow chart of the content item method for pushing according to an exemplary embodiment；
Fig. 5 is a kind of block diagram of the content item pusher according to an exemplary embodiment；
Fig. 6 is a kind of block diagram of the content item pusher according to an exemplary embodiment；
Fig. 7 is a kind of block diagram of the content item pusher according to an exemplary embodiment；
Fig. 8 is a kind of block diagram of the content item pusher according to an exemplary embodiment；
Fig. 9 is a kind of block diagram of the content item pusher according to an exemplary embodiment；
Figure 10 is a kind of block diagram of the content item pusher according to an exemplary embodiment.
Specific embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment
Described in implementation method do not represent all implementation methods consistent with the disclosure.Conversely, they be only with it is such as appended
The example of the consistent apparatus and method of some aspects described in detail in claims, the disclosure.
Fig. 1 is the implementation environment involved by a kind of content item method for pushing exemplified according to exemplary partial implementation
Schematic diagram, as shown in figure 1, the implementation environment can include the terminal 120 of server 110 and at least one.
Wherein, the terminal 120 can be mobile phone or panel computer etc., and the present embodiment is not limited this.
The terminal 120 is used to be instructed to the transmission content item request of server 110.
The server 110 is used for the content item request instruction that receiving terminal 120 sends, and is asked according to the content item
Instruction, determines target dimension information, further according at least one scene line that the target dimension information inquiry pre-sets, is worked as
Preceding user's scene, and then determine the object content project matched with active user's scene, finally by the object content project
Send to terminal 120.
Wherein, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension.
The terminal 120 is additionally operable to the object content project of the transmission of the reception server 110, and shows the object content project.
It should be noted that the data interaction being related in the disclosure between multiple terminals 120 and server 110, and in order to
Convenient explanation, the disclosure is only explained by taking a terminal 120 as an example, and the quantity of terminal 120 is not implemented by this in the disclosure
The quantity of terminal 120 is limited in example.
Fig. 2 is a kind of flow chart of the content item method for pushing according to an exemplary embodiment, as shown in Fig. 2
The content item method for pushing is applied in the server in the implementation environment shown in Fig. 1, is comprised the following steps：
In step 201, the content item request instruction that receiving terminal sends.
In step 202., according to content item request instruction, target dimension information is determined.
In step 203, at least one scene line for being pre-set according to target dimension information inquiry, obtains active user
Scene.
Wherein, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension.
In step 204, it is determined that the object content project matched with active user's scene.
In step 205, object content project is sent to terminal, so as to the terminal display object content project.
In sum, the content item method for pushing for being provided in the embodiment of the present disclosure, server is sent by receiving terminal
Content item request instruction, and target dimension information is determined according to content item request instruction, according to the target dimension information
At least one scene line that inquiry pre-sets, obtains active user's scene, it is determined that the target matched with active user's scene
Content item, the object content project is sent to terminal so that terminal shows object content project to user.By determining eventually
The corresponding active user's scene in end, obtains the object content project matched with active user's scene, and by the object content
Project is sent to terminal so that terminal is stronger with active user's scene correlation to the object content project that user shows, more can
Cause the attention of user, and then reach the Expected Results for delivering content item, improve the availability for delivering content item.
Fig. 3 is a kind of flow chart of the content item method for pushing according to an exemplary embodiment, as shown in figure 3,
The content item method for pushing is applied in the terminal in the implementation environment shown in Fig. 1, is comprised the following steps：
In step 301, instructed to server transmission content item request.
In step 302, the object content project that the reception server sends.
Wherein, the object content project is that server determines according to active user's scene, and active user's scene is clothes
Business device determines that the target dimension information is server root according to target dimension information and at least one scene line for pre-setting
Determine according to the content item request instruction, each scene line record has the dimensional information under same dimension right with user's scene
Should be related to.
In step 303, object content project is shown.
In sum, the content item method for pushing for being provided in the embodiment of the present disclosure, terminal by sending to server in
Hold item request instruction so that server determines target dimension information according to content item request instruction, so as to server according to
At least one scene line that the target dimension information inquiry pre-sets, obtains active user's scene, and determine and active user
The object content project that scene matches, finally sends to terminal the object content project, and terminal is received and shown in target
Appearance project.Server obtains the target matched with active user's scene by determining the active user's scene corresponding to terminal
Content item, and the object content project is sent to terminal so that the object content project that terminal shows to user with it is current
User's scene correlation is stronger, can more cause the attention of user, and then reaches the Expected Results for delivering content item, improves and delivers
The availability of content item.
Fig. 4 is a kind of flow chart of the content item method for pushing according to an exemplary embodiment, as shown in figure 4,
The content item method for pushing is applied in the server and terminal in the implementation environment shown in Fig. 1, is comprised the following steps：
In step 401, terminal obtains the event information in terminal.
Wherein, the event information is used to indicate the corresponding event of the terminal, for representing the thing that user is currently participating in
Part, and the event for participating in is needed later.The event information can be short message, memorandum or the note of storage in terminal, this reality
Example is applied not limit this.
For example, current time is 00：00, the memorandum of storage is in terminal：“06:00-07：00, body-building ", then can be with root
Determine that user was needed in the next morning 06 according to the memorandum:00-07：00 participates in body-building event.
In order to accurately determine the event that user is participated in different time, different places, terminal can be by interior
Text data in the SDK end of scan put, so that the event information of tag memory storage is obtained, so as to rear
Server can determine the corresponding active user's scene of terminal according to the event information for obtaining in continuous step.
It should be noted that terminal can periodically obtain the event information in terminal, that is to say every preset duration
Obtain the event information in terminal.The preset duration can be 1 minute or 5 minutes, it is also possible to according to the frequency of user's using terminal
Rate determines that the present embodiment is not limited this.
In step 402, terminal to server sends event information.
Wherein, the server typically web page server (http server), the present embodiment is not limited this.
Terminal can be sent to server the event information of acquisition, so that server is rear after event information is obtained
The event information that can be sent according to terminal in continuous step, generates at least one scene line corresponding with terminal.
And, it is corresponding with step 401 to be, if terminal obtains an event information for terminal every preset duration,
Terminal can be sent to server the whole event informations for obtaining after event information is obtained every time, it is also possible to obtain this
Event information contrasted with the last event information for obtaining, only different event informations is sent to server, this reality
Example is applied not limit this.
In step 403, the event information that server receiving terminal sends, and the terminal-pair is generated according to the event information
At least one scene line answered.
After terminal to server sends event information, then terminal can receive the event information, and the event information is entered
Row data screening, structuring and set up corresponding relation etc. operation, finally according at least one thing indicated by the event information
Part, generates the corresponding at least one scene line of the terminal.
Wherein, server can carry out the operation of keyword extraction to event information, and redundancy is not intended in removal event information
The words of justice, and then obtain key message.And, include the user account of terminal owning user in the event information, can be with
Using the user account as targeted customer's account, should also be as including mesh corresponding with the terminal in the corresponding key message for extracting
Mark user account, to determine the user corresponding at least one scene line in subsequent step.
And, after server extraction obtains key message, server can also be arranged to the key message
Structural data so that the form of structural data is consistent with form required in message queue (Scene Topic), most
The structural data is stored into the message queue for pre-building afterwards, the message queue is used to store the structuring of different terminals
Data, so that server can generate at least one scene corresponding to each terminal according to the structural data of each terminal
Line.
Wherein, the structural data can be included corresponding to the dimensional information and each dimensional information under different dimensions
User's scene, such as one structural data can be to include temporal information, location information and corresponding user's scene, the use
Family scene can be user's certain event for participating in or certain event that will be participated in.
Further, different dimensions can be the dimension of time dimension, Spatial Dimension or schedule, accordingly not
With the dimensional information under dimension can for sometime, certain geographical position or certain completed in the works the step of, this
Embodiment is not limited this.
In addition, during server generates at least one scene line, the time processor (Scene of server
Event Handler) structural data corresponding with the terminal can be first obtained, that is to say acquisition and targeted customer's account phase
Corresponding structural data, then extracted in message queue the structural data association at least one dimensional information with least
One user's scene, and at least one dimensional information according to the association builds with least one user scene under different dimensions
Vertical at least one scene line, and by least one scene line storage in (User Timelines Cache) is cached.
It should be noted that scene line can be set up according to the dimension of time dimension, Spatial Dimension or schedule, then
Record has a corresponding relation of the dimensional information and user's scene under same dimension in corresponding each scene line, and at least one
Scape line can include：Scene line under time dimension, the scene line under Spatial Dimension and the scene under schedule
At least one in line.
And, in step 402 terminal can every preset duration obtain an event information for terminal, and by obtain
Event information is sent to server, then server can be to generation extremely after the event information for receiving terminal periodic transmission
A few scene line is updated, to obtain more accurate scene line.
In step 404, terminal to server transmission content item request instruction.
When user is in sometime using terminal, certain application may be opened and then the behaviour for obtaining content item is triggered
Make so that terminal to server transmission content item request is instructed, so as to server according to the content item request instruction to end
End returns to corresponding content item.
Wherein, the content item can be advertisement, or other guide, the present embodiment is not limited this.
And, the content item request instruction can include targeted customer's account corresponding with terminal, current position letter
Breath and current temporal information at least one, so as to server can according to the content item request instruction inquire with
The corresponding scene line of targeted customer's account, and the current institute of terminal is determined according to current temporal information or current positional information
Corresponding scene.
In step 405, the content item request instruction that server receiving terminal sends, and asked according to the content item
Instruction determines target dimension information.
After the content item request instruction that server receiving terminal sends, then in can first obtaining content item request instruction
Targeted customer's account, then obtain the current positional information or current temporal information in content item request instruction, and
The current positional information that will be obtained or current temporal information as target dimension information, to be serviced in subsequent step
Device can determine at least one scene line corresponding to terminal, and exist according to target dimension information according to targeted customer's account
In at least one scene line, it is determined that the scene line corresponding with target dimension information.
In a step 406, at least one scene line that server pre-sets according to target dimension information inquiry, is worked as
Preceding user's scene.
Server after targeted customer's account and target dimension information is obtained, the advertisement engine (Ads in server
Engine) according to targeted customer's account at least one of server buffer scene line can be inquired about, it is determined that with this
At least one corresponding scene line of terminal.
Terminal further according to the target dimension information for obtaining, at least one scene line that will be determined corresponding to each scene line
Dimension be compared with the dimension corresponding to target dimension information, if certain corresponding dimension of scene line and target dimension are believed
The corresponding dimension of breath is consistent, then can be using the scene line as target scene line.
There is the corresponding relation of dimensional information and user's scene under same dimension due to each scene line record, then server
The dimension consistent with the target dimension information can be searched in target scene line according to target dimension information and target scene line
Degree information, and the scene corresponding to the dimensional information is obtained, the scene of acquisition is defined as the corresponding active user's scene of terminal,
And active user's scene is the scene that the user of the terminal is currently located.
For example, the target scene line of terminal is the scene line under time dimension, the scene line is：“18:00 to 19:00, go out
Trip return；19:00 to 20:00, have dinner ", the dimension corresponding to target dimension information is time dimension, and target dimension information is
19:27, then corresponding time point in scene line can be determined according to target dimension information with server, and determine the time point
Belonging 19:00 to 20:00 this time period, and the time period corresponding scene is scene of having dinner, then can determine current use
Family scene is scene of having dinner.
In step 407, server determines the object content project matched with active user's scene, by the object content
Project is sent to terminal.
After server determines active user's scene, can by content item set with active user's scene matching in
Appearance project, is defined as object content project.That is to say that type of the server according to corresponding to active user's scene sets in advance
The content item that is matched with the type of inquiry in the content item set put, and will matching content item as object content
Project.
Wherein, if the content item including multiple type matchings with active user's scene, can be according to click
Rate chooses the page that the content item of preset number can currently be opened as object content project, the preset number according to terminal
Face determines that the present embodiment is not limited this.
Finally, server can will determine that object content project is sent to terminal, so that the terminal shows the mesh to user
Mark content item.
It should be noted that in a step 406, server can be according to the current time information of terminal and present bit confidence
Breath, it is determined that at least two target scene lines, and then determine at least two active user's scenes.Accordingly, in this step 407,
If at least two active users scene is consistent, can be using same type of content item as object content project, such as
Really at least two active users scene is inconsistent, then can be using different types of content item as object content project, this
Embodiment is not limited this.
In a step 408, the object content project that terminal the reception server sends, and show the object content project.
The object content project that terminal the reception server sends, and relevant position in terminal page should to user's displaying
Object content, and then reach the purpose that the scene being currently located according to user promotes related content item to user.
It should be noted that being in the present embodiment in server request after the trigger action that user is detected with terminal
The explanation carried out as a example by appearance project, but server can also be obtained concurrently according to terminal periodic in actual applications
The event information for sending, pushes to terminal this is not limited with the content item corresponding to active user's scene, the present embodiment immediately
It is fixed.
For example, being explained so that user goes on a tour as an example：
User with the addition of the relevant information for preparing tourism in the memorandum of terminal, then terminal obtains the event for preparing tourism
Sent after information to server, server then can determine that user plans to go on a tour and set up correlation at no distant date according to the event information
Scene line, and the advertisement of the type such as air ticket and hotel is pushed to user.
After user have purchased air ticket, the short message of the relevant ticket information of airline's transmission may be received, then eventually
End can again obtain the short message and send to server so that server updates the corresponding scene line of user according to the short message,
The information such as the departure time, landing time, departure place and the destination of aircraft are added in scene line.
Terminal have received the Weather information for having heavy rain today of third-party application push on the day of user sets out, then may be used
So that the Weather information is sent to server as event information, server is updated to the scene line of user again, according to
This Weather information and the trip information before combining, determine that user may meet with the situation of postponements of flights, then can be to
Terminal pushes the advertisement of delayed flight danger type.
After user reaches the destination, because the moment for reaching is the evening peak congestion moment, server can be according to advance
Storage posterior infromation determines that user is now placed in the scene of traffic jam, and then actively can push the wide of net about car to user
Accuse.
After user arrives at place of having dinner, terminal can to server send terminal update event information while,
The geographical location information that terminal is currently located is sent to server, it is place of having dinner that server identifies the geographical location information,
Can then determine that user is currently having dinner, and the advertising message of food and drink businessman is pushed to terminal.
After user arrives at tourist attractions, terminal equally can send the geographical position letter that terminal is currently located to server
Breath, server identifies that the geographical location information for tourist attractions, then can determine that user is currently playing, and push away to terminal
Send the advertising message of type of tour.
It should be noted that the sequencing of the content item method for pushing step of embodiment of the present disclosure offer can be carried out
Appropriate adjustment, step according to circumstances can also accordingly be increased and decreased, and any one skilled in the art is in the disclosure
In the technical scope of exposure, the method that can readily occur in change should all cover within the protection domain of the disclosure, therefore no longer
Repeat.
In sum, the content item method for pushing for being provided in the embodiment of the present disclosure, server is sent by receiving terminal
Content item request instruction, and target dimension information is determined according to content item request instruction, according to the target dimension information
At least one scene line that inquiry pre-sets, obtains active user's scene, it is determined that the target matched with active user's scene
Content item, the object content project is sent to terminal, and terminal is received and shows object content project.By determining terminal institute
Corresponding active user's scene, obtains the object content project matched with active user's scene, and by the object content project
Send to terminal so that terminal is stronger with active user's scene correlation to the object content project that user shows, can more cause
The attention of user, and then the Expected Results for delivering content item is reached, improve the availability for delivering content item.
Following is disclosure device embodiment, can be used for performing method of disclosure embodiment.For disclosure device reality
The details not disclosed in example is applied, method of disclosure embodiment is refer to.
Fig. 5 is a kind of block diagram of the content item pusher according to an exemplary embodiment, as shown in figure 5, should
Content item pusher 50 is applied in the server in implementation environment shown in Fig. 1, and the content item pusher 50 includes：
First receiver module 501, the first determining module 502, enquiry module 503, the second determining module 504 and sending module 505.
First receiver module 501, is configured as the content item request instruction of receiving terminal transmission；
First determining module 502, is configured as, according to the content item request instruction, determining target dimension information；
The enquiry module 503, is configured as at least one scene line pre-set according to the target dimension information inquiry,
Active user's scene is obtained, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Second determining module 504, is configured to determine that the object content project matched with active user's scene；
The sending module 505, is configured as sending the object content project to the terminal, so as to the terminal display mesh
Mark content item.
In sum, the content item pusher for being provided in the embodiment of the present disclosure, server is sent by receiving terminal
Content item request instruction, and target dimension information is determined according to content item request instruction, according to the target dimension information
At least one scene line that inquiry pre-sets, obtains active user's scene, it is determined that the target matched with active user's scene
Content item, the object content project is sent to terminal so that terminal shows object content project to user.By determining eventually
The corresponding active user's scene in end, obtains the object content project matched with active user's scene, and by the object content
Project is sent to terminal so that terminal is stronger with active user's scene correlation to the object content project that user shows, more can
Cause the attention of user, and then reach the Expected Results for delivering content item, improve the availability for delivering content item.
Optionally, referring to Fig. 6, the device also includes：Second receiver module 506 and generation module 507.
Second receiver module 506, is configured as receiving the event information that the terminal sends, and the event information is used to indicate
The corresponding event of the terminal；
The generation module 507, is configured as according to the event information, generates the corresponding at least one scene line of the terminal.
Optionally, the generation module 507 is additionally configured to extract the keyword in the event information, obtains key
Information, the key message is stored into the message queue for pre-building, extracts at least one dimension associated in the message queue
Degree information and at least one user's scene, at least one dimensional information according to the association are set up with least one user scene
At least one scene line, the key message includes targeted customer's account corresponding with the terminal.
Optionally, the content item request instruction includes targeted customer's account corresponding with the terminal；
The enquiry module 503 is additionally configured to according to targeted customer's account, it is determined that corresponding with the terminal at least one
Individual scene line, according to the target dimension information, it is determined that the target scene line corresponding with the terminal, according to the target dimension information
With the target scene line, the corresponding active user's scene of the terminal is determined；
Second determining module 504 is additionally configured to the content in content item set with active user's scene matching
Project, is defined as object content project.
Optionally, the content item is advertisement.
Optionally, at least one scene line includes：Scene line under time dimension, the scene line under Spatial Dimension
With at least one in the scene line under schedule.
Fig. 7 is a kind of block diagram of the content item pusher according to an exemplary embodiment, as shown in fig. 7, should
Content item pusher 70 is applied in the terminal in implementation environment shown in Fig. 1, and the content item pusher 70 includes：The
One sending module 701, receiver module 702 and display module 703.
First sending module 701, is configured as being instructed to server transmission content item request；
The receiver module 702, is configured as receiving the object content project that the server sends, and the object content project is
The server determines according to active user's scene, active user's scene be the server according to target dimension information and in advance
What at least one scene line for setting determined, the target dimension information is that the server determines according to the content item request instruction
, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
The display module 703, is configured as showing the object content project.
In sum, the content item pusher for being provided in the embodiment of the present disclosure, terminal by sending to server in
Hold item request instruction so that server determines target dimension information according to content item request instruction, so as to server according to
At least one scene line that the target dimension information inquiry pre-sets, obtains active user's scene, and determine and active user
The object content project that scene matches, finally sends to terminal the object content project, and terminal is received and shown in target
Appearance project.Server obtains the target matched with active user's scene by determining the active user's scene corresponding to terminal
Content item, and the object content project is sent to terminal so that the object content project that terminal shows to user with it is current
User's scene correlation is stronger, can more cause the attention of user, and then reaches the Expected Results for delivering content item, improves and delivers
The availability of content item.
Optionally, referring to Fig. 8, the device also includes：The sending module 705 of acquisition module 704 and second.
The acquisition module 704, is configured as obtaining the event information in terminal, and the event information is used to indicate the terminal-pair
The event answered；
Second sending module 705, is configured as sending the event information to the server, so that the server is according to this
Event information generates the corresponding at least one scene line of the terminal.
Optionally, the acquisition module 704 is additionally configured to periodically obtain the event information in the terminal.
Optionally, the content item is advertisement.
Optionally, at least one scene line includes：Scene line under time dimension, the scene line under Spatial Dimension
With at least one in the scene line under schedule.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant the method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
The exemplary embodiment of the disclosure one provides a kind of content item pusher, can realize that the disclosure is provided interior
Appearance project method for pushing, the content item pusher includes：Processor, the storage for storing processor-executable instruction
Device；
Wherein, processor is configured as：
The content item request instruction that receiving terminal sends；
According to the content item request instruction, target dimension information is determined；
According at least one scene line that the target dimension information inquiry pre-sets, active user's scene is obtained, often
Individual scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
It is determined that the object content project matched with active user's scene；
The object content project is sent to the terminal, so as to object content project described in the terminal display.
The exemplary embodiment of the disclosure one provides a kind of content item pusher, can realize that the disclosure is provided interior
Appearance project method for pushing, the content item pusher includes：Processor, the storage for storing processor-executable instruction
Device；
Wherein, processor is configured as：
Instructed to server transmission content item request；
The object content project that the server sends is received, the object content project is the server according to current
What user's scene determined, active user's scene be the server according to the target dimension information and pre-set to
What a few scene line determined, the target dimension information is that the server determines according to the content item request instruction
, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Show the object content project.
Fig. 9 is a kind of block diagram of the content item pusher according to an exemplary embodiment.For example, device 900
Can be mobile phone, computer, digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices,
Body-building equipment, personal digital assistant etc..
Reference picture 9, device 900 can include following one or more assemblies：Processing assembly 902, memory 904, power supply
Component 906, multimedia groupware 908, audio-frequency assembly 910, input/output (I/O) interface 912, sensor cluster 914, Yi Jitong
Letter component 916.
The integrated operation of the usual control device 900 of processing assembly 902, such as with display, call, data communication, phase
Machine is operated and the associated operation of record operation.Processing assembly 902 can refer to including one or more processors 918 to perform
Order, to complete all or part of step of above-mentioned method.Additionally, processing assembly 902 can include one or more modules, just
Interaction between processing assembly 902 and other assemblies.For example, processing assembly 902 can include multi-media module, it is many to facilitate
Interaction between media component 908 and processing assembly 902.
Memory 904 is configured as storing various types of data supporting the operation in device 900.These data are shown
Example includes the instruction for any application program or method operated on device 900, and contact data, telephone book data disappears
Breath, picture, video etc..Memory 904 can be by any kind of volatibility or non-volatile memory device or their group
Close and realize, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM) is erasable to compile
Journey read-only storage (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash
Device, disk or CD.
Power supply module 906 provides electric power for the various assemblies of device 900.Power supply module 906 can include power management system
System, one or more power supplys, and other generate, manage and distribute the component that electric power is associated with for device 900.
Multimedia groupware 908 is included in one screen of output interface of offer between device 900 and user.In some realities
Apply in example, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen can
To be implemented as touch-screen, to receive the input signal from user.Touch panel include one or more touch sensors with
Gesture on sensing touch, slip and touch panel.Touch sensor can not only sensing touch or sliding action border, and
And also detect duration and the pressure related to touch or slide.In certain embodiments, multimedia groupware 908 includes
One front camera and/or rear camera.When device 900 is in operator scheme, such as screening-mode or during video mode is preceding
Putting camera and/or rear camera can receive the multi-medium data of outside.Each front camera and rear camera can
Being a fixed optical lens system or with focusing and optical zoom capabilities.
Audio-frequency assembly 910 is configured as output and/or input audio signal.For example, audio-frequency assembly 910 includes a Mike
Wind (MIC), when device 900 is in operator scheme, such as call model, logging mode and speech recognition mode, microphone is matched somebody with somebody
It is set to reception external audio signal.The audio signal for being received can be further stored in memory 904 or via communication set
Part 916 sends.In certain embodiments, audio-frequency assembly 910 also includes a loudspeaker, for exports audio signal.
, to provide interface between processing assembly 902 and peripheral interface module, above-mentioned peripheral interface module can for I/O interfaces 912
To be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and lock
Determine button.
Sensor cluster 914 includes one or more sensors, and the state for providing various aspects for device 900 is commented
Estimate.For example, sensor cluster 914 can detect the opening/closed mode of device 900, the relative positioning of component, such as component
It is the display and keypad of device 900, sensor cluster 914 can be with 900 1 positions of component of detection means 900 or device
Change is put, user is presence or absence of with what device 900 was contacted, the temperature of the orientation of device 900 or acceleration/deceleration and device 900
Change.Sensor cluster 914 can include proximity transducer, be configured to when without any physical contact detect near
The presence of object.Sensor cluster 914 can also include optical sensor, such as CMOS or ccd image sensor, for being answered in imaging
Used in.In certain embodiments, the sensor cluster 914 can also include acceleration transducer, gyro sensor, magnetic
Sensor, pressure sensor or temperature sensor.
Communication component 916 is configured to facilitate the communication of wired or wireless way between device 900 and other equipment.Device
900 can access the wireless network based on communication standard, such as Wi-Fi, 2G or 3G, or combinations thereof.In an exemplary reality
Apply in example, communication component 916 receives broadcast singal or the related letter of broadcast from external broadcasting management system via broadcast channel
Breath.In one exemplary embodiment, communication component 916 also includes near-field communication (NFC) module, to promote junction service.Example
Such as, NFC module can be based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology,
Bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, device 900 can be by one or more application specific integrated circuits (ASIC), numeral letter
Number processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components realization, for performing the above project push side
Method.
In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided
Such as include the memory 904 of instruction, above-mentioned instruction can be performed by the processor 918 of device 900 and pushed away to complete the above project
Delivery method.For example, non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, magnetic
Band, floppy disk and optical data storage devices etc..
Figure 10 is a kind of block diagram for content item pusher according to another exemplary embodiment.For example,
Device 1000 may be provided in a network side equipment.Reference picture 10, device 1000 includes processing assembly 1002, its further bag
One or more processors, and the memory resource as representated by memory 1004 are included, can be by processing assembly for storing
The instruction of 1002 execution, such as application program.In memory 1004 store application program can include one or one with
On each correspond to the module of one group of instruction.Additionally, processing assembly 1002 is configured as execute instruction, to perform in above-mentioned
Appearance project method for pushing.
Device 1000 can also include that a power supply module 1006 is configured as the power management of performs device 1000, one
Wired or wireless network interface 1008 is configured as device 1000 being connected to network, and input and output (I/O) interface
1010.Device 1000 can operate the operating system in memory 1004, such as Windows Server based on storageTM, Mac
OS XTM, UnixTM, LinuxTM, FreeBSDTMOr it is similar.
Those skilled in the art will readily occur to its of the disclosure after considering specification and putting into practice invention disclosed herein
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or
Person's adaptations follow the general principle of the disclosure and including the undocumented common knowledge in the art of the disclosure
Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by following
Claim is pointed out.
It should be appreciated that the disclosure is not limited to the precision architecture for being described above and being shown in the drawings, and
And can without departing from the scope carry out various modifications and changes.The scope of the present disclosure is only limited by appended claim.
Claims (24)
1. a kind of content item method for pushing, it is characterised in that methods described includes：
The content item request instruction that receiving terminal sends；
According to the content item request instruction, target dimension information is determined；
According at least one scene line that the target dimension information inquiry pre-sets, active user's scene is obtained, each field
Scape line record has the corresponding relation of dimensional information and user's scene under same dimension；
It is determined that the object content project matched with active user's scene；
The object content project is sent to the terminal, so as to object content project described in the terminal display.
2. method according to claim 1, it is characterised in that in the content item request instruction that the receiving terminal sends
Before, methods described also includes：
The event information that the terminal sends is received, the event information is used to indicate the corresponding event of the terminal；
According to the event information, the corresponding at least one scene line of the terminal is generated.
3. method according to claim 2, it is characterised in that described according to the event information, generates the terminal-pair
At least one scene line answered, including：
Keyword in the event information is extracted, key message is obtained, the key message includes and the terminal
Corresponding targeted customer's account；
The key message is stored into the message queue for pre-building；
Extract at least one dimensional information and at least one user's scene associated in the message queue；
At least one dimensional information according to the association sets up at least one scene with least one user scene
Line.
4. method according to claim 1, it is characterised in that the content item request instruction includes and the terminal-pair
The targeted customer's account answered；
At least one scene line pre-set according to the target dimension information inquiry, obtains active user's scene, bag
Include：
According to targeted customer's account, it is determined that at least one scene line corresponding with the terminal；
According to the target dimension information, it is determined that the target scene line corresponding with the terminal；
According to the target dimension information and the target scene line, the corresponding active user's scene of the terminal is determined；
The object content project for determining to match with active user's scene, including：
By the content item in content item set with active user's scene matching, it is defined as the object content project.
5. according to any described methods of claim 1-4, it is characterised in that the content item is advertisement.
6. according to any described methods of claim 1-4, it is characterised in that at least one scene line includes：In the time
At least one in scene line under dimension, the scene line under Spatial Dimension and the scene line under schedule.
7. a kind of content item method for pushing, it is characterised in that methods described includes：
Instructed to server transmission content item request；
The object content project that the server sends is received, the object content project is the server according to active user
What scene determined, active user's scene is the server according to target dimension information and at least one for pre-setting
What scape line determined, the target dimension information is that the server determines according to the content item request instruction, each field
Scape line record has the corresponding relation of dimensional information and user's scene under same dimension；
Show the object content project.
8. method according to claim 7, it is characterised in that methods described also includes：
The event information in terminal is obtained, the event information is used to indicate the corresponding event of the terminal；
The event information is sent to the server, so that the server generates the terminal-pair according to the event information
At least one scene line answered.
9. method according to claim 8, it is characterised in that the event information in the acquisition terminal, including：Periodically
Ground obtains the event information in the terminal.
10. according to any described methods of claim 7-9, it is characterised in that the content item is advertisement.
11. according to any described methods of claim 7-9, it is characterised in that at least one scene line includes：In the time
At least one in scene line under dimension, the scene line under Spatial Dimension and the scene line under schedule.
12. a kind of content item pushers, it is characterised in that described device includes：
First receiver module, is configured as the content item request instruction of receiving terminal transmission；
First determining module, is configured as, according to the content item request instruction, determining target dimension information；
Enquiry module, is configured as at least one scene line pre-set according to the target dimension information inquiry, is worked as
Preceding user's scene, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Second determining module, is configured to determine that the object content project matched with active user's scene；
Sending module, is configured as sending the object content project to the terminal, so as to mesh described in the terminal display
Mark content item.
13. devices according to claim 12, it is characterised in that described device also includes：
Second receiver module, is configured as receiving the event information that the terminal sends, and the event information is described for indicating
The corresponding event of terminal；
Generation module, is configured as according to the event information, generates the corresponding at least one scene line of the terminal.
14. devices according to claim 13, it is characterised in that the generation module is additionally configured to believe the event
Keyword in breath is extracted, and obtains key message, and the key message is stored into the message queue for pre-building, is carried
At least one dimensional information and at least one user's scene associated in the message queue are taken, according at least the one of the association
Individual dimensional information and at least one user scene set up at least one scene line, the key message include with it is described
The corresponding targeted customer's account of terminal.
15. devices according to claim 12, it is characterised in that the content item request instruction includes and the terminal
Corresponding targeted customer's account；
The enquiry module is additionally configured to according to targeted customer's account, it is determined that corresponding with the terminal at least one
Scene line, according to the target dimension information, it is determined that the target scene line corresponding with the terminal, according to the target dimension
Information and the target scene line, determine the corresponding active user's scene of the terminal；
Second determining module is additionally configured to the content item in content item set with active user's scene matching
Mesh, is defined as the object content project.
16. according to any described devices of claim 12-15, it is characterised in that the content item is advertisement.
17. according to any described devices of claim 12-15, it is characterised in that at least one scene line includes：When
Between the scene line under dimension, the scene line under Spatial Dimension and at least one in the scene line under schedule.
18. a kind of content item pushers, it is characterised in that described device includes：
First sending module, is configured as being instructed to server transmission content item request；
Receiver module, is configured as receiving the object content project that the server sends, and the object content project is described
Server determines according to active user's scene, and active user's scene is the server according to target dimension information and pre-
What at least one scene line for first setting determined, the target dimension information is that the server is asked according to the content item
What instruction determined, each scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Display module, is configured as showing the object content project.
19. devices according to claim 18, it is characterised in that described device also includes：
Acquisition module, is configured as obtaining the event information in terminal, and the event information is used to indicate the terminal corresponding
Event；
Second sending module, is configured as sending the event information to the server, so that the server is according to
Event information generates the corresponding at least one scene line of the terminal.
20. devices according to claim 19, it is characterised in that the acquisition module is additionally configured to periodically obtain
Event information in the terminal.
21. according to any described devices of claim 18-20, it is characterised in that the content item is advertisement.
22. according to any described methods of claim 18-20, it is characterised in that at least one scene line includes：When
Between the scene line under dimension, the scene line under Spatial Dimension and at least one in the scene line under schedule.
23. a kind of content item pushers, it is characterised in that described device includes：
Processor；
Memory for storing the processor-executable instruction；
Wherein, the processor is configured as：
The content item request instruction that receiving terminal sends；
According to the content item request instruction, target dimension information is determined；
According at least one scene line that the target dimension information inquiry pre-sets, active user's scene is obtained, each field
Scape line record has the corresponding relation of dimensional information and user's scene under same dimension；
It is determined that the object content project matched with active user's scene；
The object content project is sent to the terminal, so as to object content project described in the terminal display.
24. a kind of content item pushers, it is characterised in that described device includes：
Processor；
Memory for storing the processor-executable instruction；
Wherein, the processor is configured as：
Instructed to server transmission content item request；
The object content project that the server sends is received, the object content project is the server according to active user
What scene determined, active user's scene is the server according to the target dimension information and at least for pre-setting
What individual scene line determined, the target dimension information is that the server determines according to the content item request instruction, often
Individual scene line record has the corresponding relation of dimensional information and user's scene under same dimension；
Show the object content project.
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| WO2021004311A1 (en) * | 2019-07-05 | 2021-01-14 | 阿里巴巴集团控股有限公司 | User interface information displaying method and apparatus, and electronic device |
| CN111224731A (en) * | 2019-12-26 | 2020-06-02 | 支付宝(杭州)信息技术有限公司 | Content pushing method, device and equipment based on voice broadcast |
| CN111224731B (en) * | 2019-12-26 | 2021-06-08 | 支付宝(杭州)信息技术有限公司 | Content pushing method, device and equipment based on voice broadcast |
| CN112053192A (en) * | 2020-09-02 | 2020-12-08 | 北京达佳互联信息技术有限公司 | User quality determination method, device, server, terminal, medium and product |
| CN112053192B (en) * | 2020-09-02 | 2024-05-14 | 北京达佳互联信息技术有限公司 | User quality determining method, device, server, terminal, medium and product |
| CN112165514A (en) * | 2020-09-16 | 2021-01-01 | 中电信用服务有限公司 | System and method for determining display content |
| CN112165514B (en) * | 2020-09-16 | 2023-11-03 | 中电信用服务有限公司 | System and method for determining display content |
| CN112836162A (en) * | 2021-02-07 | 2021-05-25 | 上海哔哩哔哩科技有限公司 | Content delivery method and system |
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