CN107016586A - The method and device of list of brands information is provided - Google Patents

The method and device of list of brands information is provided Download PDF

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Publication number
CN107016586A
CN107016586A CN201610055775.8A CN201610055775A CN107016586A CN 107016586 A CN107016586 A CN 107016586A CN 201610055775 A CN201610055775 A CN 201610055775A CN 107016586 A CN107016586 A CN 107016586A
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CN
China
Prior art keywords
brand
information
message
marketing data
new product
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610055775.8A
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Chinese (zh)
Inventor
赵伟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alibaba Group Holding Ltd
Original Assignee
Alibaba Group Holding Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Priority to CN201610055775.8A priority Critical patent/CN107016586A/en
Publication of CN107016586A publication Critical patent/CN107016586A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers

Abstract

The embodiment of the present application discloses the method and device for providing list of brands information, wherein, methods described includes:Server receives accessing page request;There is provided includes brand message list in target pages, the target pages, the brand message for showing at least one brand is used in the brand message list, and the brand message includes brand identity information and brand description information.By the embodiment of the present application, the validity of exhibition information in brand message list can be improved.

Description

The method and device of list of brands information is provided
Technical field
The application is related to page info processing technology field, the method for more particularly to providing list of brands information And device.
Background technology
The today developed rapidly in e-commerce system, electric business platform provides a user the mode of merchandise news Growing with each passing hour, meeting the diversified demand of user.For example, entering with various brand business, electric business Platform can provide a user the mode of commodity set, be no longer limited to the shop that personal seller opens up, and more Many is the shops such as brand flagship store, brand shop that some brands business opens up.For personal shop, Brand flagship store, brand shop etc. have higher guarantee in terms of commercial quality, service quality.Accordingly, The purchasing habits of some buyer users are changed into from search designer-label store and spread out also gradually since search commercial articles Begin.
Therefore, in some ecommerce sales platforms, the list of brands page is provided for buyer user, or Person provides list of brands column in the page (can generally be referred to as the page or column where list of brands " brand wall ").On the one hand this list of brands can collect each brand entered together, show The rich of brand is entered in platform, on the other hand, the entrance in shop can also be corresponded to as specific brand, The brand for being easy to user to select oneself to like, and enter corresponding shop and the operation such as browsed, bought. For example, in " the fast fashion in the whole world " the thematic homepage of " day cat ", it will usually concentrate exhibition in a certain column Show brand message of multiple fast fashion brands, etc..
In the prior art, when the brand message of each brand is shown in the list of brands of the page, mainly " logo " (mark) and/or brand name of each brand are shown, buyer user can only be by brand Logo or title personal view degree, selecting to be browsed into which specific brand shop or Shopping.But, the cognition of buyer's individual subscriber is often with limitation, and for unknown affairs often Lack tentative, therefore so that popularity of the clicking rate of each brand more with itself is closely bound up, Clearly for the brand that some are newly entered, or for popularity is even than relatively low brand, it will compare It is difficult to the concern for obtaining user, and then, the flow in shop etc. also is difficult to get a promotion, and is directed in list of brands The brand message that this kind of brand is provided can not give play to due effect.
Therefore, the validity of brand message in list of brands how is improved, as needing those skilled in the art The technical problem of solution.
The content of the invention
This application provides the method and device for providing list of brands information, it can improve in brand message list The validity of exhibition information.
This application provides following scheme:
A kind of method that list of brands information is provided, including:
Server receives accessing page request;
There is provided includes brand message list in target pages, the target pages, in the brand message list Brand message for showing at least one brand, the brand message includes brand identity information and brand Description information.
A kind of method that list of brands information is provided, including:
Second user user end to server sends accessing page request;
Include brand message list, the product in the target pages that the reception server is provided, the target pages It is used for the brand message for showing at least one brand in board information list, the brand message includes brand identity Information and brand description information;
The target pages are shown.
A kind of device that list of brands information is provided, applied to server, including:
Request reception unit, for receiving accessing page request;
Target pages provide unit, include brand message row in target pages, the target pages for providing Table, is used for the brand message for showing at least one brand, the brand message bag in the brand message list Include brand identity information and brand description information.
A kind of device that list of brands information is provided, applied to second user client, including:
Request transmitting unit, for sending accessing page request to server;
Wrapped in target pages receiving unit, the target pages provided for the reception server, the target pages Brand message list is included, the brand message for showing at least one brand, institute are used in the brand message list Stating brand message includes brand identity information and brand description information;
Target pages display unit, for being shown to the target pages.
The specific embodiment provided according to the application, this application discloses following technique effect:
By the embodiment of the present application, when providing brand message list, various brands can be provided in lists Description information, so so that second user may be referred to the description information in list to instruct follow-up browse Deng operation, and not only using the identification information of brand as reference, it therefore, it can so that each brand is obtained more The validity for being browsed chance, improving exhibition information in brand message list of equality, while being also beneficial to carry High brand recognition.
Certainly, any product for implementing the application it is not absolutely required to while reaching all the above advantage.
Brief description of the drawings
, below will be to implementing in order to illustrate more clearly of the embodiment of the present application or technical scheme of the prior art The accompanying drawing used required in example is briefly described, it should be apparent that, drawings in the following description are only Some embodiments of the present application, for those of ordinary skill in the art, are not paying creative work Under the premise of, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart for the player method that the embodiment of the present application is provided;
Fig. 2-1 and 2-2 are the page schematic diagrames that the embodiment of the present application is provided;
Fig. 3 is the flow chart for the client approach that the embodiment of the present application is provided;
Fig. 4 is the schematic diagram for the server unit that the embodiment of the present application is provided;
Fig. 5 is the schematic diagram for the client terminal device that the embodiment of the present application is provided.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried out clear Chu, it is fully described by, it is clear that described embodiment is only some embodiments of the present application, rather than Whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art obtained it is all its His embodiment, belongs to the scope of the application protection.
In the embodiment of the present application, in order that obtaining brand message shown in list of brands can preferably play In addition to its due effect, the identification information such as logo, title except brand, brand can also be provided in addition Description information, specifically, can refer to that brand positioning describes text, for example, certain brand be positioned as it is " complete Ball most fashion moves brand ", then the information can be illustrated in list of brands, so so that the Each product of two users (such as the buyer user in platform, consumer-user) in list of brands is browsed During board, more specifically impression, and then refer to can be produced to each brand using this description information as reference Lead and specifically browse decision-making.In addition, except brand description information, can also be shown in list of brands Marketing data, for example, it may be favor information, new product information etc..So, second user checks brand During list, it is seen that the just not exclusively mark of brand, description information, the marketing number of brand can also be included According to accordingly, second user just not only can determine to browse or which is bought according to the mark of brand The merchandise items of brand, can be combined with the synthesis such as respective description information, marketing data and judge, from And be conducive to bringing flow for more brands, improve the validity of information shown in list of brands.
Concrete implementation mode is described in detail below.
Embodiment one
Referring to Fig. 1, the embodiment one provides list of brands letter from the angle of server there is provided one kind first The method of breath, this method may comprise steps of:
S101:Server receives accessing page request;
Wherein, accessing page request can be that second user client is sent to server, specifically, the Two users by its client when accessing the specific page, and client just can send corresponding page to server Face access request, to obtain the specific page data of the page.In actual applications, the accessed page Can be a variety of, as long as including brand message list, it is possible to utilize the scheme in the embodiment of the present application Progress provides corresponding data.
S102:There is provided includes brand message list, the brand message in target pages, the target pages Be used to showing the brand message of at least one brand in list, the brand message include brand identity information with And brand description information.
Server is after accessing page request is received, it is possible to provide target pages to client, wherein, mesh The mark page includes brand message list, in brand message list when showing the brand message of each brand, Just can be with exhibit board identification information and brand description information.
Wherein, the information of which brand is specifically shown in list of brands information, can be according in actual pages Depending on demand.For example, the mesh that can classify in list of brands shows the brand message of multiple brands, or, In actual applications, some brands may due to some it is common the characteristics of, and be summarised in a brand It is shown in information list.For example, some brands are referred to as " fast fashion brand ", then it will can belong to The information of each brand of fast fashion brand is shown, etc. in same brand message list.
Specific brand description information can refer to retouch the text that in terms of brand positioning there is description to act on Information is stated, for example, it may be the number information that brand business itself proposes according to the positioning of brand, such as " France Damp board, is bold in innovation ", or " global fashion number one brand " etc..When implementing, each brand Above-mentioned text description information can be pre-stored in brand message database, that is, in the database Each brand can be preserved corresponding with respective brand positioning text description information, so, determining State after the brand associated in brand message list, it is possible to the description information of various brands is obtained from database, Then the brand message is generated using the description information got.
In addition, when implementing, except above-mentioned brand description information, can also be shown in list of brands Brand Marketing data.Specifically, Brand Marketing data can include the information in following one or more dimensions: Favor information, new product information.Wherein, so-called favor information can refer to the reward voucher that brand shop is provided Information etc., for example, it may be " 5 yuan " reward voucher, " 10 " member reward voucher etc., in addition, some brands Shop may can also set the applicable elements of specific favor information, and specific applicable elements can be by second The requirement of user is configured, or spending amount is configured, for example, " new user can use ", or " consumption full 100 can use ", etc..
New product information can refer to the merchandise items information newly issued in brand shop.When implementing, due to Brand message is illustrated in brand message list, is capable of the limited area of user's exhibition information, therefore, this Apply for that the new product information in embodiment can include the information such as the quantity of new product.Or, in other realization sides In formula, the information such as the representative picture of new product can also be extracted.
It should be noted that in the embodiment of the present application, each brand in brand message list may be " fast Fashion brand ", a distinguishing feature of this kind of brand be exactly par, upper new speed it is fast, immediately following fashion, Therefore, the embodiment of the present application specifically Brand Marketing data shown in brand message list can be with it is foregoing Brand feature correlation.Wherein, when the specific marketing data of brand is provided in brand message list, due to The corresponding information displaying area of each brand is limited, therefore, it can only provide the marketing in which part dimension Data.Therefore, corresponding precedence information can also be provided for each marketing data dimension, if for example, Marketing data in the multiple dimension includes favor information dimension, new product information dimension, then can will be preferential Information dimension is set to high priority, and new product information dimension is set to low priority, etc..Product are specifically being provided During the marketing data of board, the marketing data in the high dimension of priority can be preferentially provided, if certain brand exists Marketing data is not present in the dimension of high priority, then can obtain the marketing number in the dimension that priority is taken second place According to.For example, can first determine whether that a brand whether there is favor information, if it is present can conduct It is illustrated in marketing data shown in brand message list.If there is no favor information, then this is may determine that Brand whether there is new product information, if it is present can be as being illustrated in shown in brand message list Marketing data.Certainly, in actual applications, the priority in each dimension can also have other setting sides Formula, I will not elaborate.
When implementing, the information specifically shown in the brand message list in target pages can be set in advance It has been put that, or, can also be when server receives access request, then read specific Brand Marketing number Generated according to waiting.
Wherein, for the latter, server can determine the brand associated in the brand message list first, Then, the marketing data of various brands association is obtained from brand message database, then obtains each from database The marketing data of brand association.Wherein, database can include brand message database, can also include business Product object information data storehouse.Wherein, the relevant information for preserving brand is used in brand message database, for example, Favor information, brand description information etc..And merchandise items information database can then include the tool of merchandise items Body information, including issuing time, whether be new product etc..Specific data in brand message database can be There is provided, and protected by server in Database Systems by the first user (for example, businessman user etc.) Deposit.Data in merchandise items information database can also be that the data submitted according to the first user are preserved , or, it can also be and be stored in commodity after being counted by effective sale situation to merchandise items etc. In object information data storehouse.
For example, the information preservation form in brand message database can be as shown in the following Table 1:
Table 1
Brand id Favor information Brand description information
10001 $5 reward vouchers, old user specially enjoys Global first fashion brand
10002 $50 reward vouchers, new user has a taste of a delicacy French tide board, is bold in innovation
10003 $10 reward vouchers, new client specially enjoys It is absorbed in the world brand of underwear
…… …… ……
The information of merchandise items information database preserves form can be as shown in the following Table 2:
Table 2
Merchandise items id Brand id Merchandise items issuing time Whether it is new product
20001 10001 × year × the moon × day It is
20002 10001 × year × the moon × day It is no
20003 10001 × year × the moon × day It is
…… …… …… ……
Specifically, server is when obtaining brand favor information, can be true according to the brand message database Brand is determined with the presence or absence of favor information, if it is present preferential amount and/or favor information can be extracted Applicable elements information, and it is defined as the marketing data of the brand association.When obtaining the new product information of brand, The merchandise items information database information that can be associated according to brand, which is determined whether there is, is marked as new product Merchandise items, if it is present the merchandise items quantity that new product is marked as in same brand can be counted, The new product quantity is defined as to the marketing data of the brand association.Or, from the new product of being marked as The representative picture of merchandise items is extracted in merchandise items, the representative picture is defined as the brand association Marketing data.Wherein, marked on new product, can be when merchandise items are published, by server in business Added in product object information data storehouse, also, server can preset the time limit of new product, for example, It can set and be referred to as new product in one month from date of issue, afterwards automatically delete the mark more than one month. , can be by randomly selecting if a brand has multiple new products when extracting the representative picture of new product A merchandise items are therefrom selected etc. mode, then the representative picture of the merchandise items are defined as to be presented Marketing data.Wherein, can be in hair using any pictures as representative picture specific to a merchandise items Specified during cloth merchandise items, or, it can also determine and record by other means in merchandise items information In database.In addition, when obtaining the brand description information of brand, can be directly from brand message database The middle brand description information for reading brand.
In a word, by the embodiment of the present application, when providing brand message list, it can provide each in lists The description information of brand, so so that it is follow-up to instruct that second user may be referred to the description information in list The operation such as browse, and not only using the identification information of brand to refer to, therefore, it can so that each brand The chance that browsed of more equality is obtained, the validity of exhibition information in brand message list is improved, while also having Beneficial to raising brand recognition.
It should be noted that in the embodiment of the present application, the terminal device where second user client can be The mobile terminal devices such as mobile phone, in view of the screen size of mobile terminal device is limited, and in brand message list The trademark quantity of displaying may be a lot, therefore, in actual applications, can be right in brand message list Various brands carry out split screen displaying.
For example, with reference to Fig. 2-1, when showing brand list information, each brand correspondence level can be caused One strip displaying position in direction, each displaying position is used for the brand message for showing a brand, including product Board description information or marketing data etc..In the Fig. 2-1, each brand is corresponding illustrate it is respective Brand description information, such as " a little novel a little different somewhat special ", etc..In addition, referring to Fig. 2-2, Unlike Fig. 2-1, except the brand description information of each brand of displaying in list of brands, also show that Go out the new product information of each brand, wherein, in the figure, when showing new product information, it can show wherein The representative picture of one or several new products.
It is further to note that in the embodiment of the present application, can also be to each in brand message list Order between individual brand is set, specifically, sortord can have a variety of.For example, can basis The data such as temperature, the sales volume of each brand are ranked up, or, in the embodiment of the present application, can be with root Determined according to each brand with the correlation of current second user, so second user can more be paid close attention to The information of brand preferentially show second user.Wherein, can be by second user when implementing The statistics of historical behavior data, determines the correlation between second user and certain brand.Wherein, historical behavior Data can include navigation patterns data, buying behavior data, collection behavioral data of second user etc., The correlation of each brand and second user is counted, this correlation can embody second user to each The information such as the fancy grade of brand.So, the validity of information can further be improved.
Embodiment two
The embodiment two is corresponding with embodiment one, and one kind is provided from the angle of second user client The method for providing list of brands information, referring to Fig. 3, this method may comprise steps of:
S301:Second user user end to server sends accessing page request;
S302:Include brand message list in the target pages that the reception server is provided, the target pages, It is used for the brand message for showing at least one brand in the brand message list, the brand message includes product Board identification information and brand description information;
S303:The target pages are shown.
On implementing in the embodiment two, the introduction in embodiment one is may refer to, is no longer gone to live in the household of one's in-laws on getting married here State.
Method with the offer list of brands information that embodiment one is provided is corresponding, and the embodiment of the present application is also provided A kind of device for providing list of brands information, the device is applied to server, referring to Fig. 4, device tool Body can include:
Request reception unit 401, for receiving accessing page request;
Target pages provide unit 402, include brand letter in target pages, the target pages for providing List is ceased, the brand message for showing at least one brand, the brand letter are used in the brand message list Breath includes brand identity information and brand description information.
Wherein, target pages provide unit and included:
Brand determination subelement, for the brand for determining to associate in the brand message list;
Description information obtains subelement, the description information for obtaining various brands from database;
Brand message generates subelement, and the description information for being got described in generates the brand message.
The description information obtain subelement specifically for:
The brand positioning that various brands are extracted from database describes text message.
When implementing, the device can also include:
Marketing data acquiring unit, the marketing data for obtaining various brands association from database;
Information adding device, for the marketing data to be added in the brand message.
Wherein, the marketing data includes the favor information of brand, and the marketing data acquiring unit includes:
Favor information judgment sub-unit, for determining that brand whether there is preferential letter according to brand message database Breath;
Favor information extracts subelement, for if there is favor information, then extracting preferential amount and/or Favor information applicable elements information, and it is defined as the marketing data of the brand association.
Or, the marketing data includes the new product information of brand, and the marketing data acquiring unit includes:
New product information judgement subunit, the merchandise items information database information for being associated according to brand is determined With the presence or absence of the merchandise items for being marked as new product;
New product acquisition of information subelement, for if there is new product information, then obtaining the business for being marked as new product The information of product object, is defined as the marketing data of the brand association.
Wherein, the new product acquisition of information subelement specifically for:
The merchandise items quantity that new product is marked as in same brand is counted, the new product quantity is defined as described The marketing data of brand association.
Or, the new product acquisition of information subelement specifically for:
From it is described be marked as the merchandise items of new product in extract merchandise items representative picture, by it is described represent Picture is defined as the marketing data of the brand association.
Method with the offer list of brands information that embodiment two is provided is corresponding, and the embodiment of the present application is also provided A kind of device that list of brands information is provided, the device is applied to second user client, referring to Fig. 5, The device can specifically include:
Request transmitting unit 501, for sending accessing page request to server;
Target pages receiving unit 502, the target pages provided for the reception server, the target pages It is interior to be used for the brand message for showing at least one brand in the brand message list including brand message list, The brand message includes brand identity information and brand description information;
Target pages display unit 503, for being shown to the target pages.
By the embodiment of the present application, when providing brand message list, various brands can be provided in lists Description information, so so that second user may be referred to the description information in list to instruct follow-up browse Deng operation, and not only using the identification information of brand as reference, it therefore, it can so that each brand is obtained more The validity for being browsed chance, improving exhibition information in brand message list of equality, while being also beneficial to carry High brand recognition.
As seen through the above description of the embodiments, those skilled in the art can be understood that this Application can add the mode of required general hardware platform to realize by software.Understood based on such, this Shen The part that technical scheme please substantially contributes to prior art in other words can be with the shape of software product Formula is embodied, and the computer software product can be stored in storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions to cause a computer equipment (can be personal computer, server, Or the network equipment etc.) perform method described in some parts of each embodiment of the application or embodiment.
Each embodiment in this specification is described by the way of progressive, identical phase between each embodiment As part mutually referring to what each embodiment was stressed is the difference with other embodiment. For system or system embodiment, because it is substantially similar to embodiment of the method, so description Obtain fairly simple, the relevent part can refer to the partial explaination of embodiments of method.System described above and System embodiment be only it is schematical, wherein the unit illustrated as separating component can be or It can not be physically separate, the part shown as unit can be or may not be physical location, A place can be located at, or can also be distributed on multiple NEs.Can be according to actual need Some or all of module therein is selected to realize the purpose of this embodiment scheme.Ordinary skill Personnel are without creative efforts, you can to understand and implement.
Above to the method and device of offer list of brands information provided herein, it is described in detail, Specific case used herein is set forth to the principle and embodiment of the application, above example Illustrate that being only intended to help understands the present processes and its core concept;Simultaneously for the general of this area Technical staff, according to the thought of the application, will change in specific embodiments and applications. In summary, this specification content should not be construed as the limitation to the application.

Claims (18)

1. a kind of method that list of brands information is provided, it is characterised in that including:
Server receives accessing page request;
There is provided includes brand message list in target pages, the target pages, in the brand message list Brand message for showing at least one brand, the brand message includes brand identity information and brand Description information.
2. according to the method described in claim 1, it is characterised in that the offer target pages, including:
Determine the brand associated in the brand message list;
The description information of various brands is obtained from database;
The brand message is generated using the description information got.
3. method according to claim 2, it is characterised in that described that each product are obtained from database The description information of board, including:
The brand positioning that various brands are extracted from database describes text message.
4. method according to claim 2, it is characterised in that also include:
The marketing data of various brands association is obtained from database;
The marketing data is added in the brand message.
5. method according to claim 4, it is characterised in that the marketing data includes brand Favor information, the marketing data that various brands association is obtained from database, including:
Judge to whether there is favor information in brand message database;
If it is present extracting preferential amount and/or favor information applicable elements information, and it is defined as institute State the marketing data of brand association.
6. method according to claim 4, it is characterised in that the marketing data includes brand New product information, the marketing data that various brands association is obtained from database, including:
The merchandise items information database information associated according to brand, which is determined whether there is, is marked as new product Merchandise items;
If it is present obtaining the information for the merchandise items for being marked as new product, it is defined as the brand association Marketing data.
7. method according to claim 6, it is characterised in that the acquisition is marked as new product The information of merchandise items, including:
The merchandise items quantity that new product is marked as in same brand is counted, the new product quantity is defined as described The marketing data of brand association.
8. method according to claim 6, it is characterised in that the acquisition is marked as new product The information of merchandise items, including:
From it is described be marked as the merchandise items of new product in extract merchandise items representative picture, by it is described represent Picture is defined as the marketing data of the brand association.
9. a kind of method that list of brands information is provided, it is characterised in that including:
Second user user end to server sends accessing page request;
Include brand message list, the product in the target pages that the reception server is provided, the target pages It is used for the brand message for showing at least one brand in board information list, the brand message includes brand identity Information and brand description information;
The target pages are shown.
10. a kind of device that list of brands information is provided, it is characterised in that applied to server, including:
Request reception unit, for receiving accessing page request;
Target pages provide unit, include brand message row in target pages, the target pages for providing Table, is used for the brand message for showing at least one brand, the brand message bag in the brand message list Include brand identity information and brand description information.
11. device according to claim 10, it is characterised in that the target pages provide unit Including:
Brand determination subelement, for the brand for determining to associate in the brand message list;
Description information obtains subelement, the description information for obtaining various brands from database;
Brand message generates subelement, and the description information for being got described in generates the brand message.
12. device according to claim 11, it is characterised in that it is single that the description information obtains son Member specifically for:
The brand positioning that various brands are extracted from database describes text message.
13. device according to claim 11, it is characterised in that also include:
Marketing data acquiring unit, the marketing data for obtaining various brands association from database;
Information adding device, for the marketing data to be added in the brand message.
14. device according to claim 13, it is characterised in that the marketing data includes brand Favor information, the marketing data acquiring unit includes:
Favor information judgment sub-unit, for determining that brand whether there is preferential letter according to brand message database Breath;
Favor information extracts subelement, for if there is favor information, then extracting preferential amount and/or Favor information applicable elements information, and it is defined as the marketing data of the brand association.
15. device according to claim 13, it is characterised in that the marketing data includes brand New product information, the marketing data acquiring unit includes:
New product information judgement subunit, the merchandise items information database information for being associated according to brand is determined With the presence or absence of the merchandise items for being marked as new product;
New product acquisition of information subelement, for if there is new product information, then obtaining the business for being marked as new product The information of product object, is defined as the marketing data of the brand association.
16. device according to claim 15, it is characterised in that new product acquisition of information is single Member specifically for:
The merchandise items quantity that new product is marked as in same brand is counted, the new product quantity is defined as described The marketing data of brand association.
17. device according to claim 15, it is characterised in that new product acquisition of information is single Member specifically for:
From it is described be marked as the merchandise items of new product in extract merchandise items representative picture, by it is described represent Picture is defined as the marketing data of the brand association.
18. a kind of device that list of brands information is provided, it is characterised in that applied to second user client, Including:
Request transmitting unit, for sending accessing page request to server;
Wrapped in target pages receiving unit, the target pages provided for the reception server, the target pages Brand message list is included, the brand message for showing at least one brand, institute are used in the brand message list Stating brand message includes brand identity information and brand description information;
Target pages display unit, for being shown to the target pages.
CN201610055775.8A 2016-01-27 2016-01-27 The method and device of list of brands information is provided Pending CN107016586A (en)

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Cited By (3)

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