CN105096180A - Commodity information display method and apparatus based augmented reality - Google Patents
Commodity information display method and apparatus based augmented reality Download PDFInfo
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Abstract
The invention provides a commodity information display method based augmented reality. The method includes obtaining a real-time commodity image, identifying the real-time commodity image, determining commodity information, obtaining preset content corresponding to the commodities according to the commodity information, and displaying the preset contents corresponding to the commodity in the real-time commodity image. The invention further provides a commodity information display apparatus based augmented reality. When a user chooses or uses a commodity, the commodity related information can be obtained directly, and the user experience is improved.
Description
Technical field
The present invention relates to computer intelligence and augmented reality field, particularly relate to a kind of merchandise news display packing based on augmented reality and device.
Background technology
Augmented reality (AugmentedReality is abbreviated as AR) technology is the new technology developed on the basis of virtual reality technology, is an important branch of virtual reality research.Augmented reality to be produced in actual environment and non-existent virtual objects by computer image technique and visualization technique, and virtual objects is fused in true environment exactly, by virtual Information application to real world, thus present to user's effect new environment true to nature, to realize enhancing to reality and expansion.
Along with the development of society and the progress of infotech, the approach that people buy commodity is more and more diversified, except traditional solid shop/brick and mortar store buying pattern, shopping at network, TV shopping also gradually accept by people.No matter adopt which kind of shopping way, people understand the relevant information of commodity with wishing during commodity in use as much as possible in detail choosing.In prior art, people, when the free choice of goods, are understood merchandise news by commodity packaging markup information or demonstration information; During commodity in use, understood the using method of commodity by catalogue, content and form is all more single.Therefore, how to realize conveniently understanding merchandise news all sidedly, improve Consumer's Experience, become technical matters urgently to be resolved hurrily at present.
Summary of the invention
The object of this invention is to provide a kind of merchandise news display packing based on augmented reality and device, by gathering the realtime graphic of commodity, obtain the information relevant to these commodity, the realtime graphic of described merchandise related information and described commodity is carried out Overlapping display, makes user obtain merchandise related information easily.
In view of this, one aspect of the present invention provides a kind of merchandise news display packing based on augmented reality, comprises the following steps: the realtime graphic 101, obtaining commodity; 102, identify the realtime graphic of described commodity, determine the information of described commodity; 103, according to the information of described commodity, the preset content corresponding with described commodity is obtained; 104, preset content corresponding for described commodity is shown in the realtime graphic of described commodity.
Preferably, described step 101 is specially: receive user instruction, gather the realtime graphic of described commodity according to described user instruction, described user instruction is phonetic order, gesture instruction and/or action command.
Preferably, described step 102 is specially: identify the characteristic character in the realtime graphic of described commodity and/or signature identification, determines the relevant information of described commodity.
Preferably, described step 103 is specially: the described merchandise news identified is sent to server; And, the preset content corresponding with described commodity that reception server sends.
Preferably, after described step 104, also comprise: receive and respond the operational order of user to preset content corresponding to described commodity.
The present invention provides a kind of commodity information display apparatus based on augmented reality on the other hand, comprising: image capture module: for obtaining the realtime graphic of commodity; Picture recognition module: for identifying the realtime graphic of described commodity, determine the information of described commodity; Acquisition module: for the information according to described commodity, obtains the preset content corresponding with described commodity; Display module: for corresponding for described commodity preset content is shown in the realtime graphic of described commodity.
Preferably, the described commodity information display apparatus based on augmented reality, also comprises: command reception module: for receiving user instruction, and described user instruction is phonetic order, gesture instruction and/or action command; And described image capture module is used for the realtime graphic obtaining described commodity according to described user instruction.
Preferably, described picture recognition module, for identifying characteristic character in the realtime graphic of described commodity and/or signature identification, determines the relevant information of described commodity.
Preferably, described acquisition module also comprises: transmitting element: the merchandise news for described image identification unit being identified is sent to server; Receiving element: the preset content corresponding with described commodity sent for reception server.
Preferably, described command reception module, also for receiving and responding the operational order of user to preset content corresponding to described commodity.
The present invention is based on merchandise news display packing and the device of augmented reality, by gathering the realtime graphic of commodity, obtaining the information relevant to described commodity, by this relevant information Overlapping display in the realtime graphic of commodity.By technical scheme of the present invention, user choose or commodity in use time, after image by intelligent terminal Real-time Collection current commodity, the Overlapping displays such as the attribute information relevant to commodity can seen in intelligent terminal display screen or descriptive information are in the live preview image of this current commodity, the process that user understands commodity is more intuitively convenient, significantly improves Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings:
Fig. 1 shows the process flow diagram of the merchandise news display packing based on augmented reality of the embodiment of the present invention;
Fig. 2 shows the structural representation of the commodity information display apparatus based on augmented reality of the embodiment of the present invention;
Fig. 3 shows the structural representation of the acquisition module of the commodity information display apparatus based on augmented reality of the embodiment of the present invention.
Embodiment
In order to more clearly understand object of the present invention, feature and advantage, below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.It should be noted that, when not conflicting, the feature in the embodiment of the application and embodiment can be combined with each other.
Set forth a lot of detail in the following description so that fully understand the present invention; but; this is only some embodiments of the present invention; the present invention can also adopt other to be different from other modes described here and implement; therefore, protection scope of the present invention is not by the restriction of following public specific embodiment.
Embodiment one
The merchandise news display packing based on augmented reality of the embodiment of the present invention, as shown in Figure 1, comprises the following steps: the realtime graphic 101, obtaining commodity; 102, identify the realtime graphic of described commodity, determine the information of described commodity; 103, according to the information of described commodity, the preset content relevant to described commodity is obtained; 104, preset content corresponding for described commodity is shown in the realtime graphic of described commodity.
In this technical scheme, described step 101 is specially: receive user instruction, gather the realtime graphic of described commodity according to described user instruction, described user instruction is phonetic order, gesture instruction and/or action command.
In this technical scheme, intelligent terminal for reception user instruction, the realtime graphic that image capture module gathers current commodity is opened according to phonetic order, gesture instruction and/or action command that user sends, wherein, intelligent terminal, by gravity sensor, speed pickup, acceleration transducer and/or gyroscope sense terminals motion state, determines the action command of user.
In technique scheme, described step 102 is specially, and according to the described image collected, identifies characteristic character relevant to commodity in described image and/or signature identification, determines described merchandise news.Particularly, characteristic character can be default content-keyword, and signature identification can be character code, bar code, Quick Response Code and/or predetermined pattern etc.Such as, preset keyword can be the words characterizing Brand, title, slogan etc., and signature identification can be the packaging of current commodity, the predetermined pattern that comprises in trade mark, also can be character code, bar code and Quick Response Code etc. preset in current commodity.Similarly, also can combining image recognition technology, determined the information of described commodity by retrieval coupling, repeat no more herein.
In technique scheme, described step 103, is specially: the described merchandise news identified is sent to server; And, the preset content corresponding with described commodity that reception server sends.
In this technical scheme, intelligent terminal carries out real time image collection to user's current commodity, and in terminal display screen, show dynamic viewfinder image, according to the realtime graphic of the current commodity collected, identify the information of current commodity, merchandise news is sent to server, server is according to this merchandise news, determine the presupposed information corresponding with these commodity by retrieval coupling, and this presupposed information is sent to intelligent terminal.Similarly, intelligent terminal this locality also can arrange default object database, intelligent terminal can according to the merchandise news identified, retrieval coupling is carried out in intelligent terminal local object data storehouse, when not matching corresponding preset content, again merchandise news is sent server end, retrieve coupling further by server, repeat no more herein.
In technique scheme, after described step 104, also comprise: receive and respond the operational order of user to described merchandise related information.
In this technical scheme, the preset content corresponding with current commodity that intelligent terminal for reception server is obtained by retrieval coupling, this preset content can be word content, static image content or dynamic image content, is shown after this preset content and current commodity imaging importing by intelligent terminal display screen.Particularly, when after the information recognizing current commodity, the preset content corresponding with these commodity is obtained by server retrieves coupling, such as, the place of production information of commodity, production information, authentication information or using method etc., this preset content is superposed with the realtime graphic of current commodity, is presented in the display screen of intelligent terminal.User can operate the preset content shown in image simultaneously, and such as, when preset content is the purchase link of current commodity, user can carry out the purchase of these commodity by clicking operation.
According to the merchandise news display packing based on augmented reality of the embodiment of the present invention, user gathers the realtime graphic of current commodity by intelligent terminal, intelligent terminal obtains the preset content corresponding with current commodity, shows after this preset content and current commodity imaging importing.By the merchandise news display packing based on augmented reality of the embodiment of the present invention, user choose or commodity in use time, after image by intelligent terminal Real-time Collection current commodity, the information superposition such as the buyer's guide relevant to current commodity can seen in intelligent terminal display screen or operation instruction are shown in the realtime graphic of these commodity, make user understand merchandise news more easily, significantly improve Consumer's Experience.
Embodiment two
The commodity information display apparatus 200 based on augmented reality of the embodiment of the present invention, as shown in Figure 2, comprising: image capture module 201: for obtaining the realtime graphic of commodity; Picture recognition module 202: for identifying the image that described image capture module 201 collects, determine the information of described commodity; Acquisition module 203: for the information according to described commodity, obtains the information relevant to described commodity; Display module 204: for preset content corresponding for described commodity is shown in the realtime graphic of described commodity.
In this technical scheme, the described commodity information display apparatus 200 based on augmented reality, also comprises: command reception module 205, command reception module: for receiving user instruction, and described user instruction is phonetic order, gesture instruction and/or action command; And described image capture module 201 is for obtaining the realtime graphic of described commodity according to described user instruction.
In this technical scheme, commodity information display apparatus 200 based on augmented reality receives user instruction, the realtime graphic that image capture module 201 gathers current commodity is opened according to phonetic order, gesture instruction and/or action command that user sends, wherein, based on the commodity information display apparatus 200 Negotiation speed sensor of augmented reality, acceleration transducer and/or gyroscope sense terminals motion state, determine the action command of user.
In technique scheme, described picture recognition module 202, according to the commodity image that described image capture module 201 obtains, identifies the characteristic character in described commodity and/or signature identification, determines described merchandise news.Particularly, characteristic character can be default content-keyword, and signature identification can be character code, bar code, Quick Response Code and/or predetermined pattern etc.Such as, preset keyword can be the words characterizing Brand, title, slogan etc., the predetermined pattern that signature identification can be the packaging of current commodity, comprise in trade mark, also can be in current commodity preset with preset object corresponding character code, bar code and Quick Response Code etc. in database.Similarly, also can combining image recognition technology, determined the information of described commodity by retrieval coupling, repeat no more herein.
In technique scheme, described acquisition module 203, as shown in Figure 2, also comprises: transmitting element 2031, is sent to server for described image identification unit 202 is identified merchandise news; And receiving element 2032, for the preset content corresponding with described commodity that reception server sends.
In this technical scheme, gather the realtime graphic of current commodity according to image capture module 201 based on the commodity information display apparatus 200 of augmented reality, picture recognition module 202 identifies the information of described commodity, the merchandise news that picture recognition module 202 identifies is sent to server by acquisition module 203, server is according to this merchandise news, determine the preset content corresponding with current commodity by retrieval coupling, and this preset content is sent to the commodity information display apparatus 200 based on augmented reality.Similarly, commodity information display apparatus 200 based on augmented reality also can arrange default object database, according to the merchandise news identified, retrieval coupling is carried out in local object data storehouse, when not matching corresponding preset content, again merchandise news is sent server end, retrieve coupling further by server, repeat no more herein.
In technique scheme, described command reception module 205, also for receiving and responding the operational order of user to described merchandise related information.
In this technical scheme, based on the preset content corresponding with current commodity that commodity information display apparatus 200 reception server of augmented reality is obtained by retrieval coupling, this preset content can be word content, static image content or dynamic image content, by what undertaken showing by display screen after this preset content and current commodity imaging importing.Particularly, when being obtained the realtime graphic of commodity by commodity placard, when recognizing current merchandise news, the preset content corresponding with these commodity is obtained by server retrieves coupling, such as, the place of production information of commodity, production information, authentication information or using method etc., superpose this preset content with the realtime graphic of current commodity, be presented in the display screen based on the commodity information display apparatus 200 of augmented reality.User can operate the preset content shown in image simultaneously, and such as, when preset content is the purchase link of current commodity, user can carry out the purchase of these commodity by clicking operation.
According to the commodity information display apparatus based on augmented reality of the embodiment of the present invention, by gathering the realtime graphic of current commodity, obtaining the preset content corresponding with current commodity, showing after this preset content and current commodity imaging importing.By the commodity information display apparatus based on augmented reality of the embodiment of the present invention, user choose or commodity in use time, after realtime graphic by collection current commodity, the information superposition such as the buyer's guide relevant to current commodity can seen in display screen or operation instruction are shown in the realtime graphic of these commodity, make user understand merchandise news more easily, significantly improve Consumer's Experience.
Again state, all features disclosed in this instructions, or the step in disclosed all methods or process, except mutually exclusive feature and/or step, all can combine by any way.
Arbitrary feature disclosed in this instructions (comprising any accessory claim, summary and accompanying drawing), unless specifically stated otherwise, all can be replaced by other equivalences or the alternative features with similar object.That is, unless specifically stated otherwise, each feature is an example in a series of equivalence or similar characteristics.
The present invention is not limited to aforesaid embodiment.The present invention can expand to any new feature of disclosing in this manual or any combination newly, and the step of the arbitrary new method disclosed or process or any combination newly.
Claims (10)
1., based on a merchandise news display packing for augmented reality, it is characterized in that, comprise step:
101, the realtime graphic of commodity is obtained;
102, identify the realtime graphic of described commodity, determine the information of described commodity;
103, according to the information of described commodity, the preset content corresponding with described commodity is obtained;
104, preset content corresponding for described commodity is shown in the realtime graphic of described commodity.
2. the merchandise news display packing based on augmented reality according to claim 1, it is characterized in that, described step 101, is specially:
Receive user instruction, gather the realtime graphic of described commodity according to described user instruction, described user instruction is phonetic order, gesture instruction and/or action command.
3. the merchandise news display packing based on augmented reality according to claim 2, it is characterized in that, described step 102, is specially:
Identify the characteristic character in the realtime graphic of described commodity and/or signature identification, determine the information of described commodity.
4. the merchandise news display packing based on augmented reality according to claim 3, it is characterized in that, described step 103, is specially:
The described merchandise news identified is sent to server; And,
The preset content corresponding with described commodity that reception server sends.
5. the merchandise news display packing based on augmented reality according to any one of claim 1 to 4, is characterized in that, after described step 104, also comprise:
Receive and respond the operational order of user to preset content corresponding to described commodity.
6. based on a commodity information display apparatus for augmented reality, it is characterized in that, comprising:
Image capture module: for obtaining the realtime graphic of commodity;
Picture recognition module: for identifying the realtime graphic of described commodity, determine the information of described commodity;
Acquisition module: for the information according to described commodity, obtains the preset content corresponding with described commodity;
Display module: for preset content corresponding for described commodity is shown in the realtime graphic of described commodity.
7. the commodity information display apparatus based on augmented reality according to claim 6, is characterized in that, also comprise:
Command reception module: for receiving user instruction, described user instruction is phonetic order, gesture instruction and/or action command; And,
Described image capture module is used for the realtime graphic obtaining described commodity according to described user instruction.
8. the commodity information display apparatus based on augmented reality according to claim 7, is characterized in that, described picture recognition module, for identifying characteristic character in the realtime graphic of described commodity and/or signature identification, determines the information of described commodity.
9. the commodity information display apparatus based on augmented reality according to claim 8, is characterized in that, described acquisition module also comprises:
Transmitting element: the merchandise news for described image identification unit being identified is sent to server;
Receiving element: the preset content corresponding with described commodity that reception server sends.
10. the commodity information display apparatus based on augmented reality according to any one of claim 7 to 9, is characterized in that, described command reception module, also for receiving and responding the operational order of user to preset content corresponding to described commodity.
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