CN107092435A - Recognized based on brand logo and interactive method and system - Google Patents
Recognized based on brand logo and interactive method and system Download PDFInfo
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- CN107092435A CN107092435A CN201710277116.3A CN201710277116A CN107092435A CN 107092435 A CN107092435 A CN 107092435A CN 201710277116 A CN201710277116 A CN 201710277116A CN 107092435 A CN107092435 A CN 107092435A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/04815—Interaction with a metaphor-based environment or interaction object displayed as three-dimensional, e.g. changing the user viewpoint with respect to the environment or object
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- H04L67/10—Protocols in which an application is distributed across nodes in the network
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2203/00—Indexing scheme relating to G06F3/00 - G06F3/048
- G06F2203/048—Indexing scheme relating to G06F3/048
- G06F2203/04802—3D-info-object: information is displayed on the internal or external surface of a three dimensional manipulable object, e.g. on the faces of a cube that can be rotated by the user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2203/00—Indexing scheme relating to G06F3/00 - G06F3/048
- G06F2203/048—Indexing scheme relating to G06F3/048
- G06F2203/04806—Zoom, i.e. interaction techniques or interactors for controlling the zooming operation
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Abstract
Recognized the invention discloses a kind of based on brand logo and interactive method and system, its method includes：S1：Picture recognition module is received by recognizing the brand logo information that brand logo is obtained, while showing initial selected module based on brand logo information；S2：The contact command that client is sent is obtained, described initial selected module is screened according to contact command, and the brand logo information transmission handled by the selection result and by detection algorithm is in cloud platform；S3：The contact command with brand logo information and step S2 that obtained in step S1 that is receiving cloud platform transmission has the gathering information of mapping relations；S4：Gathering information is handled, and is shown and is interacted for user according to gathering information synthesis interaction content.Advantage is：Content on line is combined with material object under line, Information Communication efficiency and user's sense of participation experience is improved.
Description
Technical field
The invention belongs to interaction technique field, more particularly to a kind of recognized based on brand logo and interactive method and be
System.
Background technology
With the popularization and the development of technology of SmartClient, scanning Quick Response Code is brought perhaps for our work and life
Facilitate, this allows abundant content (picture and text, image, H5 etc. more；Carrying and the mode propagated are narrowed down on a Quick Response Code, this
Also the important path of the popularization of numerous businessmans and set-off is turned into.But the Quick Response Code of prior art has limited to the scope that it is used, the
One, the mode of this scanning triggering must have a Quick Response Code, and Quick Response Code needs professional tool to produce and distribute, relatively
In the businessman for wanting the brand of oneself to be promoted by identification code, the really inadequate direct convenience by the way of Quick Response Code；The
Two, the two-dimensional code scanning of prior art is not bound with 3-D technology, and the information obtained by scanning recognition code is two-dimensional signal, and
User can not carry out interaction based on identification code, and limitation is obvious.
In order to solve the above-mentioned technical problem, people have carried out long-term exploration, and such as Chinese patent discloses one kind and is based on
3D line holographic projections carry out the method for payment and system [application number of authentication：CN104574052A], this programme, which is utilized, carries 3D
The POS of holographic projection module reads the identification code of consumer payment card, and combines the branch that consumption content generates electronic form
Pay order and send orders to paying server, paying server sends orders on consumer client and verified,
Consumer authentication is by rear transmission acknowledgement of orders information to paying server, while inputting fingerprint to POS, POS will be read
Finger print data be sent to paying server, paying server is received also to be needed to enter the fingerprint of consumer after acknowledgement of orders information
Row checking, fingerprint authentication returns to the consumer bound with the consumer payment card identification code by rear paying server to POS
3D hologram images, POS is projected out the 3D hologram images and audited for B to C identity, and examination ＆ verification pays clothes after passing through
Business device just withhold by pair account bound with consumer payment card, by multistage auditing, greatly strengthen payment safety.
For another example, a kind of mobile electronic device and the interactive method of traditional toy and the device [application number for realizing this method：
CN104021407A], this method be by maker or seller the corresponding information preparation of the toy that produces or sell with it into
Website or high in the clouds, the RFID tag implantation toy that toy correspondence software identification code will be recorded again are sent to after software
In, consumer is bought after above-mentioned toy, according to the prompting of businessman, is arrived using the mobile electronic device with radio-frequency identification reader/writer
Correspondence software is downloaded in corresponding website or high in the clouds, and consumer is close after the radio-frequency identification reader/writer in mobile electronic device is opened
The toy bought, triggering correspondence software is opened, and is come out the information representation of bought toy by video and/or audio.This
Scheme increases lively picture and sound for static toy, is realized on the basis of traditional toy, entered with it by identification code
Row is interactive, realizes the further breakthrough of identification code application.
Although the information of identification code has been developed into three-dimensional by above-mentioned two scheme from two dimension to a certain extent, its is mutual
Traverse degree is not high enough, and the mode of scanning triggering has been required for a Quick Response Code.And branding be enterprise development must be through it
The product on road, either enterprise or enterprise, is finally presented on market again in face of consumer, can all focus on above brand.
Countless product, major commercial circle sales fields on the market, we are flooded with countless brands at one's side, and these have unified image,
The brand trademark of graphical or word, if inherently one " identification code ", the mode and efficiency of that information transmission
It can change again
The content of the invention
Regarding the issue above, the present invention provides a kind of recognized and interactive method based on brand logo；
It is another object of the present invention in view of the above-mentioned problems, providing a kind of recognized based on brand logo and interactive system.
To reach above-mentioned purpose, present invention employs following technical proposal：The present invention's is recognized and mutual based on brand logo
Dynamic method comprises the following steps：
S1：Picture recognition module is received by recognizing the brand logo information that brand logo is obtained, while based on trademark image
Shape information shows initial selected module；
S2：The contact command that client is sent is obtained, described initial selected module is screened according to contact command,
And the brand logo information transmission handled by the selection result and by detection algorithm is in cloud platform；
S3：The contact command with brand logo information and step S2 that obtained in step S1 that is receiving cloud platform transmission has
There is the gathering information of mapping relations；
S4：Gathering information is handled, and is shown according to gathering information synthesis interaction content and supplies user to carry out
Interaction.
By above-mentioned technical scheme, then user only need to may be selected to receive from cloud platform by scanning brand logo
The information needed, three-dimensional display is carried out by two-dimensional signal, very convenient directly perceived, and displaying is lively comprehensive, is more beneficial for businessman and enters
Row brand promotion.
Above-mentioned based in brand logo identification and interactive method, in step s3, described gathering information includes
Accurate result and/or fuzzy result, described accurate information include the recognized corresponding product information of brand logo, brand and believed
The trademark information of any one or more combination in flagship store of official information and official website information belonging to breath and trade mark；Institute
The fuzzy result stated includes the recognized corresponding relevant product information of commodity image and/or affiliated brand information.
Recognized above-mentioned based on brand logo and in interactive method, in step s 4, to described accurate result
Gathering information is shown in the form of AR, and displaying content is switched over by the contact command consistent with default gesture.
Above-mentioned based in brand logo identification and interactive method, gathering information is shown in the form of AR
Mode include product AR show and/or brand AR displaying, wherein product AR show during provide AR interactive interfaces and/or
Products interface；Flagship store's information interface, brand message interface and brand campaigns circle are provided during brand AR is shown
Face.
Recognized above-mentioned based on brand logo and in interactive method, when the instruction for receiving entrance AR interactive interfaces
Afterwards, into showing scene fusion, zoom, any one or more selection function for disassembling and changing in color/packaging
Interactive selection interface；When receiving into after the instruction at Products interfaces, into showing product parameters and/or customer comment
Information selection interface.
By above-mentioned technical proposal, user can understand other clients to carrying the commodity of the trade mark by scanning trade mark, or
The comment of other commodity of person's trade mark, makes user also have reference even if online lower purchase, can more be managed in terms of commodity selection
Intelligence, while being conducive to supervising businessman, standard market.
Above-mentioned based in brand logo identification and interactive method, also include before step S1：
The operational order that client is sent is obtained, and judges operational order for scan instruction, query statement or enters finger
Order,
If judged result is scan instruction, step S1 is performed；
If judged result is query statement, directly sends Query Result to display module and shown, judged simultaneously
With the presence or absence of contact command, when there is contact command, closed according to the brand logo information inquired about and contact command
Into interaction content and it is shown；
If judged result is enters instruction, etc. brand logo to be received and the corresponding trademark information of brand logo, and
Receive after brand logo and the corresponding trademark information of brand logo, both are transmitted in cloud platform with mapping relations.
It is a kind of to be recognized based on brand logo and interactive system, including with picture recognition module, display module and communication
The client of module, it is characterised in that described client also includes interactive module, described interactive module passes through communication module
Cloud platform is connected to, wherein,
Picture recognition module：For recognizing brand logo, and by by recognizing the brand logo information that brand logo is obtained
Pass and handled in interactive module；
Display module：Touch display screen, the contact command for receiving user, and show the interaction sent by interactive module
Content；
Interactive module：For carrying out two-dimentional interaction and/or three-dimension interaction for user；
Communication module：Signal of communication for being sent according to interactive module is communicated with cloud platform；
Cloud platform：For storing brand logo and the corresponding trademark information of each brand logo, and according to interactive module
The contact command sent by communication module sends gathering information to interactive module.
Recognized above-mentioned based on brand logo and in interactive system, described interactive module includes being used for trademark image
Shape information carries out the algoritic module of Algorithm Analysis processing, and the algoritic module is SUSAN Corner Detection Algorithm modules.
Recognized above-mentioned based on brand logo and in interactive system, described interactive module is also included for user's selection
Trade mark details module, collection module and sharing module, and wherein trade mark details module again including product AR display modules and/or
Brand AR display modules.
Recognized above-mentioned based on brand logo and in interactive system, it is interactive that described product AR display modules include AR
The combination of any one or more in unit, Products unit and selection purchase unit；Described brand show module bag
Include the combination of any one or more in flagship store's unit, brand message unit, brand coil unit and brand campaigns unit.
The advantage of the invention is that：1st, scanning triggering is unrestricted, and any product with brand logo, object or scene are all
It can be scanned to enter at any time and understand information；2nd, virtual content is enclosed on by reality scene using AR augmented realities and carried out
Interaction, by the way that i.e. material object is scanned triggering at the moment under line, the content information on line is recalled and is overlapped display and obtains line
Upper three-dimensional display；3rd, Information Communication efficiency is improved；4th, hardware architecture letter, easy to operate, and intelligence degree is high；5th, one kind is realized
New electric business pattern：Internet is a two-dimensional world, it is easy to propagates information and is difficult to experience；Reality is a three-dimensional generation
Boundary, relatively low easy produce of the efficiency of Information Communication is experienced, and the especially sense of reality and displaying marketing allows user more to have participation
Sense, compared to the mode of traditional net purchase, the present invention is combined in the advantage interconnected under line on true and line, reality scene well
It is that may link to electric business to be bought that product, which has after the sense of reality of What You See Is What You Get, scanning brand logo, realizes and line is arrived under line
On flow cash.
Brief description of the drawings
Fig. 1 is the functional flow diagram of the embodiment of the present invention one；
Fig. 2 is the interfacial structure figure of the embodiment of the present invention one；
Fig. 3 is the circular shuttering of SUSAN algorithms in the present invention；
Fig. 4 is the USAN representative region figures of SUSAN algorithms in the present invention；
Fig. 5 is the flow chart of the embodiment of the present invention two；
Fig. 6 is the fundamental diagram of the embodiment of the present invention three；
Fig. 7 is the structured flowchart of the embodiment of the present invention three.
In figure, picture recognition module 1；Display module 2；Communication module 3；Interactive module 4；Algoritic module 41；Trade mark details
Module 42；Product AR display modules 421；Brand AR display modules 422；Collect module 43；Sharing module 44；Handover module 45；
Cloud platform 5.
Embodiment
The following is the preferred embodiments of the present invention and with reference to accompanying drawing, technical scheme is further described,
But the present invention is not limited to these embodiments.
Embodiment one
Such as Fig. 1, the brand logo of the present embodiment is recognized and interactive method comprises the following steps：
S1：Picture recognition module 1 is received by recognizing the brand logo information that brand logo is obtained, while based on trademark image
Shape information shows initial selected module；
Such as Fig. 2, initial selected module includes collection module, trade mark details module and sharing module, user's selection collection mould
APP is collected the trade mark scanned after block 43, is needed to browse afterwards or is shared the trade mark or when the trademark information
The trade mark that collection is found at collection interface is directly entered, user can transfer corresponding trademark information according to the trade mark of collection,
Relevant information can be collected together with trade mark after relevant information is received；
Trade mark details module 42 is used to understand product AR displayings circle after trade mark details, user's selection trade mark details module 42
It is for further selection by the user in touch display screen that face and/or brand AR show that interface is appeared in, certainly in product or product image
Upper scanning brand logo, and when product appearance is scanned in the lump, preferentially there is product AR displayings interface；By trade mark and production
When the name of an article claims to be swept into the lump, AR displaying interfaces and/or brand AR displayings interface also occurs, and because commodity are arrived in scanning
Information, so preferential product AR displayings interface occur；So as to user scan product on trade mark when can directly occur
Switch between the product information, and product AR displaying interfaces and brand AR displayings interface and mutually, for example the jujube acid in Erie
Erie's trade mark on milk carries the mark of the Chinese date yoghourt, user when Erie's trade mark of Chinese date yoghourt is scanned middle or
Foremost occurs that secondly the AR displayings interface of the Chinese date yoghourt is only the brand exhibition for showing this brand of Erie's trade mark
Show interface, can be by up and down or the contact command of the touch display screen that horizontally slips is switched between each displaying interface.
Wherein, according to consumer taste, AR displayings interface also can be exchanged into two-dimensional model, and two-dimensional model is common picture character introduction,
The present embodiment is specifically introduced for AR displayings to be illustrated：AR is shown as a kind of three dimensional pattern of augmented reality, and it is one
Plant real world information and the integrated new technology of virtual world information " seamless ", be the certain time script in real world
It is difficult the entity information (visual information, sound, taste, tactile etc.) experienced in spatial dimension, by science and technology such as computers,
It is superimposed again after analog simulation, virtual Information application to real world is perceived by human sensory, so as to reaches exceeding reality
Sensory experience.Real environment and virtual object have been added to same picture in real time or space exists simultaneously, enhancing
Reality technology, not only presents the information of real world, and virtual information is shown simultaneously, and two kinds of information are mutually complementary
Fill, be superimposed.In the augmented reality of visualization, user utilizes client camera, overlapping real world and computer graphic more
Into together, just it can be seen that the real world is around it., will be from transferring that cloud platform 5 is obtained specific to the present embodiment
Information superposition display obtains 3-D effect.
Sharing module 44 is used to share the trade mark scanned or related trademark information and good friend, non-good friend or friend together
The social platforms such as friend's circle.
The present embodiment is enclosed on the virtual content that scanning trade mark is obtained in reality scene, and carries out interaction for user, leads to
Cross under line that material object is scanned triggering at the moment, the content information on line is taken out and is overlapped display, has broken traditional
O2o boundary, its sense of reality and displaying marketing allow user more to have sense of participation, rather than product can only on line
Check picture or passively see product video, it is impossible to experience each corner for arbitrary understanding commodity of being done shopping under line, its
Shopping mode under traditional net purchase pattern and line is combined, both advantages have been passed on.
S2：The contact command that client is sent is obtained, described initial selected module is screened according to contact command,
And the brand logo information transmission handled by the selection result and by detection algorithm is in cloud platform 5；
Wherein, detection algorithm is SUSAN Corner Detection Algorithms；
Here a kind of processing gray-scale map that SUSAN Corner Detection Algorithms Oxonian Smith in 1997 et al. is proposed
The method of picture, it is primarily used to calculate the Corner Feature in image.It is illustrated in figure 3 SUSAN algorithms and selects circular shuttering, will
Positioned at circular window template center etc., pixel to be detected is referred to as core point.Core neighborhood of a point is divided into two regions:
Brightness value similar in appearance to the region of core point brightness be the similar area of core value (Univalue SegmentAs-
SimilatingNueleus, USAN) and brightness value be not similar to the region of core point brightness.
USAN representative region is as shown in figure 4, when template is moved on image, when circular shuttering is completely in background or mesh
When marking region, its USAN region is maximum, such as Fig. 4 (a)；When core is at edge, half, such as Fig. 4 (c) are reduced in USAN regions；When
Core is in angle point, and USAN regions are minimum, such as Fig. 4 (d), and based on this principle, Smith proposes the similar area's angle point of most small nut value
Detection algorithm,
SUSAN Corner Detection Algorithms are comprised the following steps that:
(1) circular shuttering of 37 pixel is placed on image, template is slided on image, compared successively in template
The gray scale of each pixel and the gray scale of template core, judge whether to belong to USAN regions, discriminant function is as follows：
(2) there is the number of pixels n (r0) of similar luminance value in statistics circular shuttering with core point,
Wherein, D (r0) is the circular shuttering region centered on r0；
(3) following angle point receptance function is used, if the USAN values of some pixel are less than a certain specific threshold, the point quilt
It is considered initial angle point, wherein, g can be set as the half of USAN maximum area.
(4) non-extreme value is carried out to initial angle point to suppress to try to achieve last angle point.
S3：Receive cloud platform 5 the is transmitted contact command with brand logo information and step S2 that obtained in step S1
Gathering information with mapping relations；
Wherein, gathering information includes accurate result and/or fuzzy result, and accurate information includes recognized brand logo pair
In flagship store of the official information and official website information belonging to product information, brand message and trade mark answered any one or it is many
The trademark information of combination is planted, SUSAN Corner Detection Algorithm modules are transferred, camera is transferred and a calculating, effectively identification is identified
Brand and product model/outward appearance, precisely recognizes specific product, is shown and interactive operation；Fuzzy result includes what is recognized
The corresponding relevant product information of commodity image and/or affiliated brand information, client is after these information are received with two-dimentional mould
The three dimensional pattern of formula or Overlapping display is shown, and this is described preceding, is repeated no more.
Specifically, when SUSAN Corner Detection Algorithms brand and product model/outward appearance all can not be recognized effectively it is clear
Kangxu, will be taken pictures to scanning object and transfer image recognition algorithm, image retrieval is carried out to background data base, will be approximate
Product retrieval result is shown with tabular form.
S4：The gathering information of accurate result is handled, and interaction content is synthesized according to gathering information and is shown simultaneously
Interacted for user, in the present embodiment using to gathering information with AR in the form of be shown, displaying content pass through with it is default
The consistent contact command of gesture is switched over, preset gesture for up and down and/or the screen that horizontally slips.
Further, gathering information is included to product AR displayings and/or brand AR in the way of being shown in the form of AR
Displaying, wherein providing AR interactive interfaces and/or Products interface during product AR is shown；The mistake shown in brand AR
Flagship store's information interface, brand message interface and brand campaigns interface are provided in journey, each above-mentioned interface is voluntarily selected by user
Entrance is selected, corresponding interface is presented according to the selection of user in system.
Further, user can enter product AR displaying interfaces and brand AR displayings when selection browses selection mode
The selection interface at interface, is entered behind product AR displayings interface, system will further show AR interactive, Products and selection
The interactive selection interface of purchase, after the instruction for the entrance AR interactive interfaces that user provides is received, into AR interactive interfaces, and
Any one or more function selection mould that scene fusion, zoom are shown in interface, disassembles and changes in color/packaging
Block, when receiving into after the instruction at Products interfaces, into Products interface, and show product parameters show with/
Or the information selection interface of customer comment presentation of information is selected information of interest for user；Similarly, brand is entered
Behind AR displayings interface, system will further show and be selected including flagship store, recommendation, brand message and brand campaigns etc. for user
The interface of project, items list is obtained when receiving into after the instruction of flagship store, is received after recommendation instruction, is obtained Recommendations
List, receive display brand message instruction after obtain brand message introduction, receive into brand campaigns instruction after, show businessman
The brand campaigns of participation.
Scene is merged：AR models carry out a fusion collocation, such as AR of IKEA household well according to the environment of surrounding
Function, can see that furniture puts position and effect at home in real time, clear recognizes thing in real scene
The size of product.
Zoom：All models all can freely be zoomed in and out, be conducive to customer in the mobile phone of only size
The details and far and near effect of article are seen in screen.
Disassemble：This function is directed to portioned product, and such as automobile, household electrical appliances, the product of the emphasis on interior quality such as electronic product makes
The internal structure of article it is clear be presented to customer.
Change color/packaging：Color and the outer packing of article are changed, the product of oneself individual character is customized.
By above-mentioned technical scheme, user only need to be by scanning brand logo, you can selection is received from cloud platform 5 to be needed
Information, two-dimensional signal is subjected to three-dimensional display, it is very convenient directly perceived, and displaying is lively comprehensive, is more beneficial for businessman and carries out product
Board is promoted, while user can understand other clients to belonging to the commodity of the trade mark by scanning trade mark, or the trade mark other
The comment of commodity, makes user also have reference even if online lower purchase, in terms of commodity selection can more reason, while being conducive to superintending and directing
Promote businessman, standard market.
Further, in step s 4, interaction includes two-dimentional interaction and/or three-dimension interaction, and three-dimension interaction includes：It is based on
It is three-dimensional that brand logo information and contact command obtain commodity 3-D view, brand 3-D view, the flagship store of official belonging to trade mark
The combination of any one or more in image and official website 3-D view, 3-D view here is i.e. by by the letter of cloud platform 5
Breath is overlapped the bandwagon effect of processing using AR augmented realities.
Further, user may be used also except scanning logo and product appearance in client to obtain corresponding trademark information
By retrieving background data base by brand/name of product in client, to transfer corresponding information and be shown and interactive behaviour
Make.
The instruction that user described in the present embodiment sends is the touch operation carried out in touch display screen, and different touches
Touch gesture and correspond to different contact commands, contact command is received by touch display screen and sends interactive module 4 to, by interacting
Module 4 is handled contact command and analyzed to obtain corresponding interaction instruction to be connect from cloud platform 5 according to interaction instruction
Corresponding information is received, and is shown by touch display screen.
By the present embodiment, realize it is on-line off-line connect each other, convert, i.e., in entity scene, scan product trade mark
Figure can be linked into electric business and be bought, and realize under line to the flow realization on line；And in virtual scene, by any
Brand logo enters the corresponding augmented reality flagship store of the brand logo or official website.
Embodiment two
The present embodiment is similar with embodiment one, and difference is, in the present embodiment, also includes before step S1：
As shown in figure 5, obtaining the operational order that client is sent, and judge operational order for scan instruction, query statement
Or enter instruction, i.e., when entering the interface of the system, the instruction selected for user is occurred that first, is further operated
Instruction can also be the nameplate ring instruction into me, and my nameplate ring includes the nameplate ring list that user likes, user is clear
Look at trade mark details when trade mark can be shared to, collected and be added at any time my nameplate ring.
In the case of user's selection scanning trade mark, client is to send scan instruction to interactive module 4, and interactive module 4 is
One application program is embedded into client in the form of APP, and the result now judged is scan instruction, then performs step S1；Sweep
Retouch after result comes out, collection that user may be selected to introduce in step S1, browse or introduce, wherein, browse brand be divided into again it is multiple
Module, such as flagship store, brand recommendation, brand message, brand campaigns and nameplate ring, user can during certain brand is browsed
Voluntarily place an order purchase；
If user's selection is inquiry, directly sending Query Result to display module 2 is shown, certainly, inquiry
Content searched based on the content of database, that is to say, that inquired about into background data base, while judgement is
No to there is contact command, contact command here refers to various interaction instructions, that is, inquires about trade mark or the corresponding AR of inquired about product
Augmented reality flagship store etc. instructs, when there is contact command, according to the brand logo information inquired about and contact command
Synthesis interaction content is simultaneously shown；
If user's selection is to enter, this module is generally completed by businessman, is believed with the data of constantly improve cloud platform 5
Cease, brand logo to be received and the corresponding trademark information of brand logo such as interactive module 4, and receiving brand logo and trade mark
After the corresponding trademark information of figure, both are transmitted in cloud platform 5 with mapping relations, this enters information i.e. success after examination ＆ verification passes through
Enter.
Certainly being entered, collect etc. and to need first to carry out registration login when operating, specifically believed with preserving specific user
Breath.
Secondly, reward voucher is provided to client by following two methods：
First：Whether the client account for having set up the nameplate ring of oneself by detection successfully delivers gains in depth of comprehension, and whether
Successfully share, distribute reward voucher to client if successfully delivering gains in depth of comprehension and successfully sharing；
Second：By brand campaigns module supply businessman and user interaction, by detect client account whether or
Complete AR interactive games and successfully shared, when testing result is to be, i.e., distribute reward voucher to client account.
By above-mentioned two method, enable a customer to be exchanged with good friend in nameplate ring circle, share the activities such as gains in depth of comprehension, together
When in the case of sharing successfully, can also obtain the reward such as reward voucher, AR interactive games etc. can also be passed through and obtain reward voucher etc.
Reward, is used by sharing to get.One side businessman is known by distributing reward voucher to client so as to extend the brand of oneself
Name degree；On the other hand, enhancing shopping entertaining, acquisition businessman is preferential while amusement is exchanged, and makes client with bigger preferential degree
Buy product.
Embodiment three
Such as Fig. 6 and Fig. 7, the present embodiment is similar with embodiment one or embodiment two, and difference is, the present embodiment is one
Plant is to realize embodiment one or being recognized based on brand logo for embodiment two and being recognized simultaneously based on brand logo for the method for interaction
Interactive system, includes the client of picture recognition module 1, display module 2 and communication module 3, it is characterised in that described visitor
Family end also includes interactive module 4, and described interactive module 4 is connected to cloud platform 5 by communication module 3, wherein,
Picture recognition module 1：For recognizing brand logo, and by by recognizing the brand logo information that brand logo is obtained
Pass and handled in interactive module 4；
Display module 2：Touch display screen, the contact command for receiving user, and show by interactive module 4 send it is mutual
Dynamic content, the interaction content includes interactive process and interactive result；
Interactive module 4：For carrying out two-dimentional interaction and/or three-dimension interaction for user；By handling contact command to obtain
Interaction instruction, and interaction content is synthesized by AR augmented realities according to brand logo information and interaction instruction；
Communication module 3：Signal of communication for being sent according to interactive module 4 is communicated with cloud platform 5；
Cloud platform 5：For storing brand logo and the corresponding trademark information of each brand logo, and according to interactive module
4 contact commands sent by communication module 3 send gathering information to interactive module 4.
Further, interactive module 4 includes being used for the algoritic module 41 that Algorithm Analysis processing is carried out to brand logo information,
And the algoritic module 41 is SUSAN Corner Detection Algorithm modules；Also include trade mark details module 42, the collection mould selected for user
Block 43 and sharing module 44, and wherein trade mark details module 42 is again including product AR display modules 421 and/or brand AR displaying moulds
Block 422；Also include the handover module 45 for being used to switch each interface, certain product AR display modules 421 can pass through handover module
It is directly switch to brand AR display modules 422, similarly, brand AR display modules 422 can also be switched to by handover module
Product AR display modules 421.
Preferably, product AR display modules 421 are included in AR interactive units, Products unit and selection purchase unit
The combination of any one or more；Brand AR display modules 422 include flagship store's unit, brand message unit, brand coil unit
With the combination of any one or more in brand campaigns unit.AR interactive units are available for user to carry out scene fusion, amplification contracting
It is small, disassemble and change color/packaging etc. operation, Products unit to user's products Presentation information and display customer comment, selection
Purchase unit is available for user to carry out purchase operation.
Specific embodiment described herein is only to spirit explanation for example of the invention.Technology neck belonging to of the invention
The technical staff in domain can be made various modifications or supplement to described specific embodiment or be replaced using similar mode
Generation, but without departing from the spiritual of the present invention or surmount scope defined in appended claims.
Although more having used picture recognition module 1 herein；Display module 2；Communication module 3；Interactive module 4；Algorithm
Module 41；Trade mark details module 42；Product AR display modules 421；Brand AR display modules 422；Collect module 43；Sharing module
44；Handover module 45；The grade term of cloud platform 5, but it is not precluded from the possibility using other terms.It is only using these terms
In order to more easily describe and explain the essence of the present invention；Being construed as any additional limitation is all and the present invention
What spirit was disagreed.
Claims (10)
1. a kind of recognized and interactive method based on brand logo, it is characterised in that is comprised the following steps：
S1：Picture recognition module (1) is received by recognizing the brand logo information that brand logo is obtained, while based on brand logo
Information shows initial selected module；
S2：The contact command that client is sent is obtained, described initial selected module is screened according to contact command, and will
The selection result and the brand logo information transmission that is handled by detection algorithm are in cloud platform (5)；
S3：The contact command with brand logo information and step S2 that obtained in step S1 that is receiving cloud platform (5) transmission has
There is the gathering information of mapping relations；
S4：Gathering information is handled, and is shown and is interacted for user according to gathering information synthesis interaction content.
2. according to claim 1 recognized and interactive method based on brand logo, it is characterised in that in step s3,
Described gathering information includes accurate result and/or fuzzy result, and described accurate information includes recognized brand logo pair
In flagship store of the official information and official website information belonging to product information, brand message and trade mark answered any one or it is many
Plant the trademark information of combination；Described fuzzy result includes the recognized corresponding relevant product information of commodity image and/or phase
Close brand message.
3. according to claim 2 recognized and interactive method based on brand logo, it is characterised in that in step s 4,
The gathering information of described accurate result is shown in the form of AR, displaying content passes through the contact with default gesture unanimously
Instruction is switched over.
4. according to claim 3 recognized and interactive method based on brand logo, it is characterised in that by gathering information with
The mode that AR form is shown includes product AR and shown and/or brand AR displayings, wherein during product AR is shown
AR interactive interfaces and/or Products interface are provided；Flagship store's information interface, brand letter are provided during brand AR is shown
Cease interface and brand campaigns interface.
5. according to claim 4 recognized and interactive method based on brand logo, it is characterised in that when receiving entrance
After the instruction of AR interactive interfaces, into showing scene fusion, zoom, disassemble and change any one in color/packaging
Or the interactive selection interface of multiple choices function；When receiving into after the instruction at Products interfaces, into showing product
Parameter show and/or customer comment information selection interface.
6. being recognized based on brand logo according to claim 1 or 2 or 4 or 5 and interactive method, it is characterised in that
Also include before step S1：
The operational order that client is sent is obtained, and judges operational order for scan instruction, query statement or enters instruction,
If judged result is scan instruction, step S1 is performed；
If judged result is query statement, directly sends Query Result to display module (2) and shown, while judgement is
It is no to there is contact command, when there is contact command, synthesized according to the brand logo information inquired about and contact command
Interaction content is simultaneously shown；
If judged result is enters instruction, etc. brand logo to be received and the corresponding trademark information of brand logo, and is receiving
To after brand logo and the corresponding trademark information of brand logo, both are transmitted in cloud platform (5) with mapping relations.
7. a kind of recognized and interactive system based on brand logo, including with picture recognition module (1), display module (2) and
The client of communication module (3), it is characterised in that described client also includes interactive module (4), described interactive module
(4) cloud platform (5) is connected to by communication module (3), wherein,
Picture recognition module (1)：For recognizing brand logo, and by by recognizing that the brand logo information that brand logo is obtained is passed
Handled in interactive module (4)；
Display module (2)：Touch display screen, the contact command for receiving user, and show by interactive module (4) send it is mutual
Dynamic content；
Interactive module (4)：For carrying out two-dimentional interaction and/or three-dimension interaction for user；
Communication module (3)：Signal of communication for being sent according to interactive module (4) is communicated with cloud platform (5)；
Cloud platform (5)：For storing brand logo and the corresponding trademark information of each brand logo, and according to interactive module
(4) contact command sent by communication module (3) sends gathering information to interactive module (4).
8. according to claim 7 recognized and interactive system based on brand logo, it is characterised in that described interaction mould
Block (4) includes being used for the algoritic module (41) that Algorithm Analysis processing is carried out to brand logo information, and the algoritic module (41) is
SUSAN Corner Detection Algorithm modules.
9. according to claim 8 recognized and interactive system based on brand logo, it is characterised in that described interaction mould
Block (4) also includes the trade mark details module (42), collection module (43) and sharing module (44) selected for user, and wherein trade mark
Details module (42) includes product AR display modules (421) and/or brand AR display modules (422) again.
10. according to claim 9 recognized and interactive system based on brand logo, it is characterised in that described product
AR display modules (421) include any one or more in AR interactive units, Products unit and selection purchase unit
Combination；Described brand AR display modules (422) include flagship store's unit, brand message unit, brand coil unit and brand and lived
The combination of any one or more in moving cell.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710277116.3A CN107092435A (en) | 2017-04-25 | 2017-04-25 | Recognized based on brand logo and interactive method and system |
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|---|---|---|---|
| CN201710277116.3A CN107092435A (en) | 2017-04-25 | 2017-04-25 | Recognized based on brand logo and interactive method and system |
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Family
ID=59637160
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| CN109446367A (en) * | 2017-08-29 | 2019-03-08 | 四川佩德机器人科技有限公司 | A kind of APP identified with trade mark and profession symbol |
| CN110322267A (en) * | 2019-04-25 | 2019-10-11 | 河南落地鹰科技有限公司 | A kind of brand promotion statistical system |
| CN110599373A (en) * | 2019-08-30 | 2019-12-20 | 北京金堤科技有限公司 | Trademark data generation method and device |
| CN110866801A (en) * | 2019-10-10 | 2020-03-06 | 上海瀚之友信息技术服务有限公司 | Embedded interactive system and interactive method |
| CN111754283A (en) * | 2019-03-29 | 2020-10-09 | 阿里巴巴集团控股有限公司 | Merchant information acquisition method, merchant information collection method, merchant information processing method and electronic equipment |
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