WO2018037757A1 - Imprimés publicitaires à carte-réponse - Google Patents

Imprimés publicitaires à carte-réponse Download PDF

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Publication number
WO2018037757A1
WO2018037757A1 PCT/JP2017/025678 JP2017025678W WO2018037757A1 WO 2018037757 A1 WO2018037757 A1 WO 2018037757A1 JP 2017025678 W JP2017025678 W JP 2017025678W WO 2018037757 A1 WO2018037757 A1 WO 2018037757A1
Authority
WO
WIPO (PCT)
Prior art keywords
paper
postcard
paper piece
reply
lower corner
Prior art date
Application number
PCT/JP2017/025678
Other languages
English (en)
Japanese (ja)
Inventor
若林　和芳
石川　廉
Original Assignee
株式会社ウイル・コーポレーション
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 株式会社ウイル・コーポレーション filed Critical 株式会社ウイル・コーポレーション
Publication of WO2018037757A1 publication Critical patent/WO2018037757A1/fr

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/08—Letter-cards or letter-sheets, i.e. cards or sheets each of which is to be folded with the message inside and to serve as its own envelope for mailing

Definitions

  • the present invention relates to an advertisement printed matter with a postcard for reply that is inserted into a newspaper or magazine or distributed at a store such as a bookstore.
  • the advertisement printed matter disclosed in Patent Document 2 has a structure in which the paper surface can be folded, and has a structure that doubles the door.
  • the reply postcard is cut out together with the paper to be opened in a double-tone manner, so that the user can use the postcard without cutting it out.
  • the reply postcard is cut out together with the paper that is spread in two-way space, the reply postcard is out of the user's field of view, and there is a case where the reply postcard is not noticed.
  • the present invention is to provide an advertisement printed matter with a postcard for a reply that is difficult for a user to overlook the postcard for a reply.
  • An advertisement printed matter with a postcard for reply of the present invention made to solve the above-mentioned problem is a rectangular main paper section in which a left side section and a right side section defined by virtual folding lines are folded and pasted, and in the main paper section A rectangular paper piece portion that is inserted and arranged, and the paper piece portion is a contact side whose one side is substantially in contact with the virtual broken line, and an upper part thereof is a reply postcard, from the contact side of the paper piece portion.
  • the inner surface of the extending lower corner is at least non-bonded, and is bonded to the left side and the right side of the main paper portion at both outer surfaces of the lower corner.
  • the advertisement printed matter with a postcard for reply of the present invention has a lower end side of the lower corner portion of the paper piece portion when the left side portion or the right side portion is opened from a state in which the main paper portion is folded by the virtual folding line. Is in an open state. With this configuration, the user can easily notice the piece of paper on which the reply postcard is formed, and the reply rate of the reply postcard can be increased.
  • the printed advertisement with postcard for reply of the present invention is characterized in that the shape of both outer surfaces of the lower corner portion bonded to the main paper portion is triangular. With this configuration, the user can easily notice the piece of paper on which the reply postcard is formed, and the reply rate of the reply postcard can be increased.
  • the piece of paper is disposed so that the lower corner is positioned at the lower end of the virtual broken line, and cut upward from the lower end of the lower corner. A line is formed.
  • the paper piece part rises from the lower corner part as a starting point.
  • the piece of paper rises as the lower corner portion, so that the user's attention can be drawn.
  • the advertisement printed matter with a postcard for reply of the present invention can make the user easily notice the piece of paper on which the postcard for reply is formed, and can increase the reply rate of the postcard for reply.
  • FIG. 3 is a plan view showing a state in which one side of the paper piece portion shown in FIG. 2 (b) is arranged so as to be in contact with the lower corner virtual fold line of the lower corner paper piece portion 15 of the paper piece portion 15.
  • FIG. 5 is a development view showing a modification of the paper piece portion of the paper shown in FIG. 2. It is an enlarged view of the lower corner part of the paper piece part shown in FIG.2 (b).
  • FIG. 1 It is a top view which shows the state which folded the main paper part shown in FIG. It is an expanded view of the paper which shows the modification of the advertisement printed matter with the postcard for reply of this embodiment. It is an expanded view of the sheet
  • FIG. 1 to 6 show advertisement printed matter with a postcard for reply according to the present invention.
  • the advertisement printed matter 10 with a postcard for reply of the present embodiment is inserted into the main paper portion 13 and a rectangular main paper portion 13 in which the left side portion 11 and the right side portion 12 defined by the virtual broken line a are folded and pasted. And a rectangular paper piece portion 15.
  • the paper piece portion 15 is a contact side 15a whose one side is substantially in contact with the virtual broken line a (see FIG. 3), and its upper portion is a reply postcard 14, and the inner surface of the lower corner extending from the contact side 15a of the paper piece portion 15 Are not adhered, and are adhered to the left side portion 11 and the right side portion 12 of the main paper portion 13 at both outer surfaces of the lower corner portion, respectively.
  • the contact side 15a of the paper piece portion 15 may be a position in contact with the virtual broken line a or a position slightly separated from the virtual broken line a.
  • a cut line 18 that allows the user to easily separate the reply postcard 14 may be formed on the piece of paper 15.
  • a personal information protection seal may be provided on the piece of paper 15.
  • the paper piece 15 forms a front paper piece 16 and a back paper piece 17 by folding a single paper.
  • the front side paper piece 16 and the back side paper piece 17 may be formed by overlapping two paper pieces.
  • the upper part of the front side paper piece 16 and the back side paper piece 17 which comprise the paper piece part 15 is mutually adhere
  • the shape of both outer surfaces of the lower corners of the paper piece portion 15 bonded to the main paper portion 13 is a triangular shape.
  • the shapes of the lower corner outer surface 16a of the front paper piece 16 and the lower corner outer surface 17a of the back paper piece 17 are triangular.
  • the paper piece portion 15 may be adhered to the main paper portion 13 so that the paper piece portion 15 is not peeled off together with the left side portion 11 or the right side portion 12. .
  • an adhesive that is, a pressure-sensitive adhesive that can peel the paper piece portion 15 from the main paper portion 13 with the left side portion 11 or the right side portion 12 of the main paper portion 13 opened.
  • an adhesive that is, a pressure-sensitive adhesive that can peel the paper piece portion 15 from the main paper portion 13 with the left side portion 11 or the right side portion 12 of the main paper portion 13 opened.
  • separates the paper piece part 15 from the main paper part 13 by the cut line which is not shown in figure may be sufficient.
  • the paper piece portion 15 is disposed so that the lower corner portion of the paper piece portion 15 is positioned at the lower end portion of the virtual broken line a, and a score line 19 is formed upward from the lower end side of the lower corner portion of the paper piece portion 15. ing.
  • the paper piece portion 15 is disposed so that the lower corner portion of the paper piece portion 15 is positioned at the lower end portion of the virtual broken line a, and a score line 19 is formed upward from the lower end side 16b of the front side paper piece 16. ing.
  • the position where the cut line 19 is provided and the cut amount can be changed as appropriate.
  • cut line 19 may be formed not on the lower end side 16b of the front side paper piece 16 but on the lower end side of the back side paper piece 17, but as shown in FIG. 4, the front side paper piece 16 and the back side paper piece 17 of the paper piece portion 151 are formed. Cut lines 19 may be formed on both.
  • the cut line 19 is provided in the vicinity of the lower corner outer surface 16a of the front side paper piece 16 bonded to the main paper portion 13, and the optimum cut for the paper piece portion 15 to rise from the lower corner portion of the paper piece portion 15 as a base point.
  • the cut amount (X) of the line 19 was examined.
  • the cutting depth (X) is preferably 2 with respect to the longer dimension of the height dimension (H) or the length dimension (L) of the lower corner outer surface 16a of the front paper piece 16 as shown in FIG.
  • the paper piece portion 15 rises from the lower corner portion of the paper piece portion 15 as a base point, and the user's attention can be drawn.
  • the cutting depth (X) is less than one half of the longer dimension of the height dimension (H) or the length dimension (L) of the lower corner outer surface 16a of the front side paper piece 16. In some cases, the piece of paper 15 did not get up enough to attract the user's attention.
  • the cut line 19 is preferably formed when the inner surfaces of the front-side paper piece 16 and the back-side paper piece 17 on the end side facing the contact side 15a of the paper piece portion 15 in contact with the virtual broken line a are bonded to each other.
  • the inner surfaces of the front-side paper piece 16 and the back-side paper piece 17 are not adhered to each other from the contact side 15a of the non-bonded paper piece part 15 to the end side facing the contact side 15a of the paper piece part 15, 19 may not be provided.
  • a peelable adhesive having a predetermined width is applied to the outer peripheral edges 11a and 12a of the left side portion 11 and the right side portion 12 of the main paper portion 13 in a straight line shape or a dot shape along the outer periphery.
  • the adhesive a pressure-sensitive adhesive obtained by applying a pressure with a temporary adhesive force can be suitably used.
  • the advertisement printed matter 10 with the postcard for reply configured in this way is arranged so that, for example, the contact side 15a of the paper piece portion 15 is in contact with the virtual broken line a, and the left side portion 11 of the main paper portion 13 is positioned on the right side portion 12.
  • the outer peripheral edge 11a of the left side part 11 is detachably bonded to the outer peripheral edge 12a of the right side part 12 with a temporary adhesive, and the lower corner outer surface 16a and the back side of the front side paper piece 16 of the paper piece part 15
  • the lower corner outer surface 17a of the paper piece 17 is bonded to the left side portion 11 and the right side portion 12 of the main paper portion 13, respectively.
  • the advertisement printed matter 10 with a postcard for reply may be formed so that the end side 11b of the left side portion 11 and the end side 12b of the right side portion 12 are slightly shifted.
  • the size of the gap is about 5 mm, and information such as characters, figures, illustrations, etc. seen from the gap, for example, a mark or wording that prompts opening, what is printed by the user Curiosity is raised and the probability that the left side part 11 or the right side part 12 is opened can be increased.
  • the advertisement printed matter 10 with a postcard for reply configured as described above has a paper piece 15 when the left side 11 or the right side 12 is opened from the state in which the main paper 13 shown in FIG. Rises starting from the lower corner of the piece of paper 15.
  • the paper piece portion 15 faces the user as shown in FIG. It gets up like it bows.
  • the reply rate from the user can be increased.
  • the reply postcard 14 formed on the paper piece 15 can be easily separated by the cut line 18.
  • the paper piece portion 15 is arranged so that the lower corner portion of the paper piece portion 15 is positioned at the lower end portion of the virtual folding line a and is not adhered to the main paper portion 13, but the paper piece portion is positioned at the upper end portion of the virtual folding line a. 15 may be arranged and bonded to the main paper portion 13. That is, when the left side portion 11 or the right side portion 12 of the main paper portion 13 is opened, the lower end side including the lower corner portion of the front side paper piece 16 and the lower end side including the lower corner portion of the back side paper piece 17 are opened. If it is a position which can do, the paper piece part 15 can be arrange
  • the advertisement printed matter 10 in which the main paper portion 13 is divided into the left side portion 11 and the right side portion 12 by the virtual broken line a has been described. However, as shown in FIG. It may be a printed advertisement divided into regions. Moreover, you may provide the paper piece part 15 not on the virtual broken line a but on the virtual broken line b.
  • the lower corner portion of the paper piece portion 152 may be arranged at the middle portion of the virtual broken line a instead of the lower end portion of the virtual broken line a of the main paper portion 13. As shown in FIG. 9, it is good also as a shape which fell the paper piece part 153 sideways.

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  • Credit Cards Or The Like (AREA)

Abstract

Le problème décrit par la présente invention est de fournir des imprimés publicitaires dotés d'une carte-réponse qui soit facilement visible par un utilisateur. La solution selon la présente invention comprend : une partie principale en papier (13) de forme carrée dans laquelle un côté gauche (11) et un côté droit (12) divisés par une ligne polygonale virtuelle (a) sont pliés et collés ; et un morceau en papier (15) de forme carrée qui est agencé de façon à être inséré dans la partie principale en papier (13), un bord du morceau en papier (15) étant un bord de contact qui vient sensiblement en contact avec la ligne polygonale virtuelle (a), une partie supérieure du morceau en papier (15) est définie comme étant une carte-réponse (14), la surface interne du coin inférieur s'étendant à partir du bord de contact du morceau en papier (15) étant définie au moins comme non adhésive, et les deux surfaces externes, au niveau du coin inférieur, du morceau en papier (15) sont liées au côté gauche (11) et au côté droit (12) de la partie principale en papier (13).
PCT/JP2017/025678 2016-08-25 2017-07-14 Imprimés publicitaires à carte-réponse WO2018037757A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2016164332A JP6765255B2 (ja) 2016-08-25 2016-08-25 返信用葉書付き広告印刷物
JP2016-164332 2016-08-25

Publications (1)

Publication Number Publication Date
WO2018037757A1 true WO2018037757A1 (fr) 2018-03-01

Family

ID=61245579

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2017/025678 WO2018037757A1 (fr) 2016-08-25 2017-07-14 Imprimés publicitaires à carte-réponse

Country Status (2)

Country Link
JP (1) JP6765255B2 (fr)
WO (1) WO2018037757A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4657612A (en) * 1985-03-19 1987-04-14 Webcraft Technologies, Inc. Method of making two-directional pop-up
JPH0674355U (ja) * 1993-03-29 1994-10-21 大日本印刷株式会社 ポップアップ折丁
WO1996031860A1 (fr) * 1995-04-07 1996-10-10 Papermasters, Inc. Articles de pliage a dresser, pourvus d'un adhesif autocollant
JP2012136007A (ja) * 2010-12-06 2012-07-19 Ariel Trading:Kk 起立体
JP3191770U (ja) * 2014-04-25 2014-07-10 株式会社ウイル・コーポレーション シート状印刷物

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4657612A (en) * 1985-03-19 1987-04-14 Webcraft Technologies, Inc. Method of making two-directional pop-up
JPH0674355U (ja) * 1993-03-29 1994-10-21 大日本印刷株式会社 ポップアップ折丁
WO1996031860A1 (fr) * 1995-04-07 1996-10-10 Papermasters, Inc. Articles de pliage a dresser, pourvus d'un adhesif autocollant
JP2012136007A (ja) * 2010-12-06 2012-07-19 Ariel Trading:Kk 起立体
JP3191770U (ja) * 2014-04-25 2014-07-10 株式会社ウイル・コーポレーション シート状印刷物

Also Published As

Publication number Publication date
JP6765255B2 (ja) 2020-10-07
JP2018030306A (ja) 2018-03-01

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