WO2018014788A1 - Procédé et dispositif de communication dans un environnement de réalité virtuelle - Google Patents

Procédé et dispositif de communication dans un environnement de réalité virtuelle Download PDF

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Publication number
WO2018014788A1
WO2018014788A1 PCT/CN2017/092922 CN2017092922W WO2018014788A1 WO 2018014788 A1 WO2018014788 A1 WO 2018014788A1 CN 2017092922 W CN2017092922 W CN 2017092922W WO 2018014788 A1 WO2018014788 A1 WO 2018014788A1
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user
client
user group
virtual reality
reality environment
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PCT/CN2017/092922
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English (en)
Chinese (zh)
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张哲�
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阿里巴巴集团控股有限公司
张哲�
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Publication of WO2018014788A1 publication Critical patent/WO2018014788A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • each of the user groups including at least one first user
  • the server establishes a virtual reality environment space for the preset data object;
  • the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client accesses the virtual reality environment space a user client, the second client being a user client preset in the virtual reality environment;
  • a first space establishing unit configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where The first client is a client corresponding to the first user accessing the virtual reality environment space, and the second client is a client corresponding to the second user associated with the first data object;
  • a second notification unit configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by multiple first clients and at least one Two client accesses, so that the server determines at least one user group, Each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group to receive a communication message submitted by the user client in the user group.
  • the communication message receiving unit is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.
  • a user group information receiving unit configured to receive user group information generated in a virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;
  • a communication message receiving unit configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;
  • a second user group determining unit configured to determine at least one user group, each of the user groups including at least one first user
  • a second communication connection establishing unit configured to establish a communication connection for a user in the user group, so that Upon receiving the communication message submitted by the user client within the user group, the communication message is provided to clients of other users within the user group.
  • An information providing device in a virtual reality environment is applied to a first client, including:
  • a model image information receiving unit configured to receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model in the virtual reality environment space Displaying information about the second data object of the target.
  • a fourth space establishing unit configured to establish a virtual reality environment space for the preset data object;
  • the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is a visitor user client of the virtual reality environment space, the second client is the a user client preset in a virtual reality environment;
  • a fourth user group determining unit configured to determine at least one user group, where each user group includes at least one first client and at least one second client.
  • the present application discloses the following technical effects:
  • the communication message can be directly sent in the user group, and the second client can reply after listening, and the reply communication message can also be used by the user group.
  • Each user client within it is received.
  • the same second client can be enabled to serve more first users at the same time without causing the first user to wait for a long time, and because of the questions raised by any user in the group and the answers made by the second user.
  • FIG. 4 is a flowchart of a fourth method provided by an embodiment of the present application.
  • FIG. 7 is a flowchart of a seventh method provided by an embodiment of the present application.
  • FIG. 8 is a flowchart of an eighth method provided by an embodiment of the present application.
  • FIG. 9 is a schematic diagram of a first device provided by an embodiment of the present application.
  • FIG. 10 is a schematic diagram of a second device provided by an embodiment of the present application.
  • FIG. 15 is a schematic diagram of a seventh device provided by an embodiment of the present application.
  • FIG. 16 is a schematic diagram of an eighth device provided by an embodiment of the present application.
  • the virtual reality environment space may be established by the server for the preset first data object (for example, may be a shop object, etc.), in order to improve the efficiency of communication between users in the virtual reality environment,
  • the system transmission resources are saved, and multiple user groups may be generated according to the multiple first clients that are accessed and the users corresponding to the at least one second client, and communication messages may be shared between the users in the same user group.
  • the first client is a client corresponding to the first user accessing the virtual reality environment space, for example, may be a client of a buyer or a consumer user.
  • the second client is a client corresponding to the second user associated with the first data object, for example, may be a shopping guide client in a certain store, and the like.
  • the related entities include: a server, a first client, and a second client.
  • the specific implementation manners are described in detail below from the perspective of each entity.
  • This embodiment first provides a communication method in a virtual reality environment from the perspective of a server.
  • the method may specifically include the following steps:
  • the server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where the first client is Accessing a client corresponding to the first user of the virtual reality environment space, where the second client is a client corresponding to the second user that is associated with the first data object;
  • the preset first data object may refer to a store object or the like.
  • the first data object may be generally associated with a second user, wherein the so-called second user may refer to a merchant, a shopping guide in the seller's store, etc., the merchant or the seller is publishing the second data object (eg, the product)
  • the so-called second user may refer to a merchant, a shopping guide in the seller's store, etc.
  • the merchant or the seller is publishing the second data object (eg, the product)
  • the first data object and the second user it is generally possible to first create a first data object and then create a specific second data object under the first data object, so that the first data object and the second user also have the same Business or seller user with an associated relationship.
  • the first client and the second client can access the virtual reality environment space.
  • S102 Determine at least one user group, each user group includes at least one first user and One less second user;
  • multiple first users and second users accessing the same virtual reality environment space may be determined as multiple user groups. Specifically, when determining a user group, it may be implemented by using clustering or classification.
  • the server when the first user enters a certain virtual reality environment space, the server can perceive the event, and therefore, the first users in the same virtual space are known to the server. . Furthermore, the server can cluster a plurality of first users in the same virtual space to generate at least one user group. In a specific implementation, the clustering operation may also be started when the first first user enters a certain virtual space. For example, receiving a request for the first client to access the virtual reality environment space, determining a matching user group according to characteristics of the first user, and adding the first user to the matched user group. If there is no user group matching the feature of the first user in the virtual reality environment space, a new user group may be established, and at least one second user is added to the new user group, and according to the The characteristics of the first user determine the matching criteria for the user group.
  • the user feature of the first user when the first user is clustered, there may be multiple implementation manners. For example, in one mode, since the user feature of the first user can usually be recorded in the system, the user feature may be in the system by using the first user.
  • the historical behavior data in the analysis are obtained. For example, in a specific implementation, according to behavior data of the first user in historical shopping, browsing, collection, etc., the first user may be marked with multiple labels, for example, the label of a first user has “student family” and “tangled madness”. Etc. Another first user's label is "Housewife", and so on.
  • the above information can usually be stored in the first user information database, so that multiple first users in the same virtual space can be clustered into the same user group according to conditions such as having the same label.
  • the first user A and the first user B can be clustered into the same user group, and so on.
  • the common label of each first user in the user group may be used as a label of the corresponding user group, and the like.
  • more clustering conditions may also be considered, which may be determined according to actual clustering precision requirements, etc., and will not be described in detail herein.
  • the information of the user group may be provided to the first data.
  • At least one second client associated with the object and then adding the corresponding second user to the selected user group according to the selection result submitted by the second client.
  • the feature of the second user may be automatically determined. If the user group is matched, the second user may be added to the user group.
  • Another way of establishing a user group may be: pre-establishing a plurality of user groups for the same virtual reality environment space, the user group including the joining condition information and the assigned second user, that is, for one and the same virtual reality environment space. How many user groups exist in the user group, and the joining conditions of each user group can be preset, and the second user can also be added to the user in advance. In this way, when receiving the request of the first client to access the virtual reality environment space, it may be determined whether the first client meets the joining condition of a certain user group, and if yes, the corresponding first user is added. In this user group. In this way, after the first user joins a certain user group, the first user can communicate with the second user assigned in the user group.
  • S103 Establish a communication connection for the user in the user group, so as to provide the communication message to the client of another user in the user group when receiving the communication message submitted by the user client in the user group.
  • the group instant communication connection can be established in units of user groups, so that each client in the same user group can communicate with each other through communication messages.
  • the communication message may be provided to other clients in the user group when receiving a communication message such as voice or text submitted by any client in the user group. For example, if a user group includes the first users A, B, C, D, and the second user A, when the first user A sends a communication message, the message may be sent to the server first, and the server receives the message.
  • the user group where the first user A is located, and other clients in the user group may be first determined, and then the received message is sent to each client in the user group, so that the first user B, C, D, and the second user A can receive the communication message sent by the first user A. In this way, each client in the same user group can communicate with each other.
  • a first user can see the avatars of the users belonging to the same user group in the virtual reality environment space, and the avatars can also change their positions in the virtual space according to the operation of the first user.
  • each user since each user has its own account number, nickname, and the like, it is also possible to display information such as an account number and a nickname of the corresponding user at the top of the avatar and the like, so that the identities of the respective avatars can be distinguished.
  • the location information of the new user in the virtual space may be provided to a client corresponding to each user in the user group, so that The client in the user group adds an avatar corresponding to the new user in the virtual space.
  • the user is deleted from the user group and notified to other clients in the user group, so that other clients can associate the avatar corresponding to the user from the virtual space. delete.
  • the corresponding second client may also be displayed in the virtual space.
  • Virtual image the avatar of the first user and the avatar of the second user may be different.
  • the avatar corresponding to the second client may also be displayed as a “robot” image, etc., so that the first user may know if a “robot” image appears in the virtual space.
  • the avatar of the other users in the user group is provided to the target client in the virtual reality environment space
  • the user since the user has the concept of “viewing angle” in the virtual reality environment space
  • the user perspective information corresponding to the target client may also be determined, and then the target client may be located according to the perspective and the location information of the client corresponding to each user in the user group in the virtual reality environment space.
  • the virtual reality environment space corresponding to the end provides an avatar of other users located within its perspective.
  • the avatars of other users displayed in the virtual reality environment space can also be updated.
  • voice communication may be preferably adopted.
  • the communication message may be a voice communication message.
  • the server receives the voice communication submitted by the user client in the user group.
  • the location information of the sender of the message may also be determined.
  • the location information of the sender of the message may also be provided, so as to be
  • the sound source direction and the distance of the voice communication message relative to the location of the target client may be first determined, and then, according to the source direction and The distance, in the virtual reality environment space, determines the volume of each channel when the voice communication message is played in the client. That is to say, for different users in the same user group, when receiving a voice communication message of a certain user in the group, the volume and orientation of the sound heard may be different according to the position in the virtual reality environment space. It's different, so it's closer to what you hear in a real environment.
  • the server in addition to group instant communication, since the second user in the user group usually has the same characteristics, for example, “housewives” and the like, the server also The second user in the same user group can be recommended to add the other party as a friend, that is, the server can provide the second client with recommendation information for adding the friend user, and the recommended object is the same as the second user.
  • the other second user of the user group since the second user in the user group usually has the same characteristics, for example, “housewives” and the like, the server also The second user in the same user group can be recommended to add the other party as a friend, that is, the server can provide the second client with recommendation information for adding the friend user, and the recommended object is the same as the second user.
  • the other second user of the user group since the second user in the user group usually has the same characteristics, for example, “housewives” and the like, the server also The second user in the same user group can be recommended to add the other party as a friend, that is, the server can provide the second client with recommendation information
  • the second embodiment provides a communication method in a virtual reality environment from the perspective of the first user (buyer user, consumer user, etc.) client.
  • the method may specifically include the following step:
  • the first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the multiple first clients and at least one second.
  • Client access, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, so as to Receiving the communication message submitted by the user client in the user group, and providing the communication message to a client of another user in the user group; wherein the first client is accessing the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;
  • S202 Submit a communication message to the server, so that the server provides the communication message to clients of other users in the user group.
  • the protection is performed mainly from the perspective of the first client as the sender of the communication message.
  • the first client may also receive only the packets sent by other member clients.
  • the communication message in this case, referring to FIG. 3, the third embodiment further provides a communication method in a virtual reality environment, and the method may include:
  • the first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients and at least one second.
  • Client access, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, so as to Receiving the communication message submitted by the user client in the user group, and providing the communication message to a client of another user in the user group; wherein the first client is accessing the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;
  • S302 Receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.
  • the fourth embodiment mainly provides a communication method in a virtual reality environment from the perspective of a client of a second user (which may be a merchant in a store, such as a merchant user or a seller user).
  • a second user which may be a merchant in a store, such as a merchant user or a seller user.
  • the method may specifically include The following steps:
  • the second client receives the user group information generated in the virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality environment space. a client corresponding to the first user, where the second client is a client corresponding to the second user that is associated with the first data object;
  • S402 After receiving the message of opt-in to the target user group, submitting the message to the server, so that the server joins the second user corresponding to the second client to the target user group;
  • S403 Receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;
  • S404 Submit a communication message of the second user to the server, so that the server provides the communication message to clients of other users in the user group.
  • the second embodiment to the fourth embodiment are corresponding to the first embodiment, but the descriptions are different. Therefore, the related implementations can be referred to the description in the foregoing first embodiment, and details are not described herein again.
  • the fifth embodiment provides a communication method in a virtual reality environment, and the method may specifically include the following steps:
  • S501 The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is accessing the virtual reality environment space.
  • the first user corresponding to the client;
  • S502 Determine at least one user group, where each user group includes at least one first user;
  • S503 Establish a communication connection for the user in the user group, so as to provide the communication message to the client of another user in the user group when receiving the communication message submitted by the user client in the user group.
  • the virtual reality environment space is also used for access by at least one second client, and the second client is a client corresponding to the second user that is associated with the first data object.
  • the second user can also be added to the user group.
  • the information of the user group may be provided to the at least one second client associated with the first data object, and the corresponding second user is added to the selected user according to the selection result submitted by the second client. group.
  • the same virtual space may include multiple user groups.
  • the user groups may be sorted in a certain order and then provided to the second client. For example, it may be provided according to the sequence of generation of the user group, or, in another implementation manner, the influence information of the user group may be determined after the second user joins the user group, and then, according to the influence information, After sorting the user groups, providing the at least one second client associated with the same virtual space.
  • the final purpose of the first user joining the user group is generally to improve the conversion rate of the second data object in the user group, improve the conversion speed, improve the favorable rate, and the like, and therefore, according to the first The user's influence on the user group, sorting the user groups. Since the second client is in the option user group, it may generally be preferable to select the top ranked user group, so that the more influential user group can be preferentially obtained the selected opportunity.
  • the calculation may be performed based on a specific indicator. For example, when the influence information can be calculated, factors of each first user in the user group may be considered, and factors associated with the second data object (eg, product objects in the store, etc.) associated with each user group may also be considered, wherein the user group
  • the second data object within the user may be based on the second data object of interest to the first user within the user group. That is to say, after the first user enters a certain virtual space, the second data object that is of interest can be selected.
  • each of the first A user may also correspond to a second data object of respective interest, whereby the user group may be composed of a plurality of ⁇ first user, second data object> pairs.
  • the influence of each user group may be related to the specific second data object in addition to the characteristics of the first user. Therefore, factors in the second data object can also be considered in the process of performing statistics.
  • the second data object information associated with each first user included in the same user group may be determined, and then for each first user and the associated second data object in the same user group. Determining, according to the feature of the first user and the feature of the second data object, and the historical browsing feature information under the similar first user and the similar second data object, determining that the second data object is in the case of the second user participation
  • the conversion rate increase degree expectation value is added, and the expected value of the conversion rate increase degree corresponding to each first user and the associated second data object is added, and the influence of the second user after joining the user group is obtained. information.
  • the system input may be set as: a first user id, a user group list (each user group includes: a first user id list in the user group, and a second data object in the user group) Id list), as well as a large number of browsing records accumulated offline.
  • Each browsing record may include: a first user id, a second data object id, various features of the first user (level, number of consumption resources under each data object category, etc.), and each of the second data objects Characteristics (including price information such as price, number of data objects of similar type, cost performance, etc.), characteristics of the browsing (the total time spent from seeing to completing the shopping process, the number of other data objects viewed in the middle, whether to place an order, etc. ), and whether there is a second user (ie, a shopping guide, etc.) to participate, and so on.
  • the system output is: the second data object conversion rate (conversion from browse to order) that can be brought to the user group after the second user participates.
  • an algorithm such as collaborative filtering can be used to obtain browsing feature representations of similar users and similar data objects, for example, may be ⁇ first user id , the second data object id, the resource information of the second data object, the transaction or not, the presence or absence of the second user participation > list, and the expected increase in the conversion rate of the user group in the case of the second user participation .
  • the specific calculation formula can be:
  • the conversion rate expectation value in the case of the first user participation the resource information of the second data object ⁇ the number of transactions in the case of the second user participation / the total number of pens with the second user participation
  • Conversion rate expectation value without first user participation resource information of second data object ⁇ number of transactions without second user participation / total number of non-second user participation
  • the expected value of the degree of increase of the transaction conversion rate corresponding to each of the ⁇ first user id and the second data object id> in the user group is added, and the transaction conversion rate of the user group with the participation of the second user is obtained.
  • the expected degree of improvement is obtained.
  • the expected value of the degree of improvement in the transaction conversion rate after the second user is added can be predicted according to historical data analysis and the like, and then the expected value of the promotion degree can be utilized as the second The user's influence on the user group, and sorting each user group, and then providing it to the second client.
  • only one second client can be allowed to join.
  • an identifier can be added to the user group to prompt other second clients. If a second client has joined, the other second client can no longer choose to join the user group.
  • the same second client can join multiple user groups at the same time.
  • the second user can also be added to the user group in an automatic manner.
  • it may specifically be that a target user group that matches the characteristics of the second user is determined, and then the second user is added to the target user group.
  • a method for providing information in a virtual reality environment is provided.
  • the method may include the following steps:
  • the server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is accessing the virtual reality environment space.
  • a first user corresponding to the client; the first data object is associated with the plurality of second data objects;
  • S602 Determine at least one user group, where each user group includes at least one first user;
  • steps S601 and S602 may be the same as S501 and S502 in the fifth embodiment, and will not be described in detail herein.
  • S603 Providing model image information to a client corresponding to each user in the same user group, where the model image is used to display a target second data object associated with the user group, so as to provide the model image in the virtual reality environment space. Display information for the target second data object.
  • the model image information may be provided to the client corresponding to each user in the same user group, because the user group may associate some second data objects (for example, within the user group)
  • the first user selects a second data object to be viewed after entering the virtual space, and the second data object becomes the second data object associated with the user group), therefore, in order to better provide the first user with the first
  • the information of the two data objects may further provide a model image, which may be used to display the target second data object associated with the user group, so that the model image may be provided to the target second data in the virtual reality environment space.
  • the display information of the object may be provided to the client corresponding to each user in the same user group, because the user group may associate some second data objects (for example, within the user group)
  • the first user selects a second data object to be viewed after entering the virtual space, and the second data object becomes the second data object associated with the user group), therefore, in order to better provide the first user with the first
  • the information of the two data objects may further provide a
  • the above model image information may have multiple timings provided, for example, the request may be initiated by the first user, that is, when receiving the request of the first client to display the target second data object, the first
  • the client image corresponding to each user in the user group where the client is located provides model image information.
  • the server may automatically provide according to a certain policy, for example, providing a model image information to a client corresponding to each user in the same user group according to a certain time interval or at an hour, and according to the user group.
  • the second data object that is of interest to each user within the user determines the target second data object.
  • the virtual reality environment space may also be used for third client access, and the third user corresponding to the third client may be a full-time model or will be a model in the virtual space. Ordinary users, and so on. Therefore, it is also possible to provide a model image when the third client accesses. For example, when receiving the access request of the third client, obtaining the third user corresponding to the third client a body shape and motion data, and determining an associated target user group, and then generating a virtual model image according to the body shape and motion data of the third user, and providing a virtual model image to the client corresponding to each user in the target user group information.
  • the source of the model image may be various.
  • a template can be pre-recorded, and the shape, movement, and the like of the model image can be defined in the template, so that when the model image needs to be provided, the information can be provided according to the information defined in the template. .
  • a target third client may also be determined from the accessed third client. End, and determining a target third user corresponding to the target third client, and obtaining the body shape and motion data of the target third user, so that the third user's body shape and motion data can be generated according to the target Virtual model image.
  • the figure data about the third user may be uploaded to the server by the third client, or may be established in advance by the server to establish a connection with the third client, and the third user may provide the action to the server through the third client.
  • the video, etc., the server captures the body shape, motion, and the like of the third user.
  • the third user can carry the sensor in multiple parts of the body during the action, so that during the process of recording the video, the user can accurately capture the user's Body shape, movement and other data. In this way, a virtual model image can be generated based on the captured data.
  • the target second when the display information of the virtual model image to the target second data object is specifically provided in the virtual reality environment space, the target second a three-dimensional image corresponding to the data object, synthesizing the virtual model image and the three-dimensional image of the target second data object, and providing the synthesized information in the virtual reality environment space.
  • the target second data object is a certain clothing and the virtual model image is a model character image, the effect of the model character wearing the clothing can be obtained through synthesis.
  • the model image can also be a real third user.
  • the third user can pre-record the video, and after accessing the virtual reality environment space, the video can be submitted, and then, When the display information of the model object to the target second data object is provided in the virtual reality environment space, the three-dimensional image of the second data object may be combined with the image of the third user in the video to obtain the actual situation of the third user.
  • the virtual travel channel information may also be included in the virtual reality environment space, so that the virtual reality environment is
  • the animation information that the synthesized information travels on the channel may be provided in the virtual reality environment space. That is to say, the first user is allowed to obtain the effect of watching the model to go "show" in the online store.
  • the route that the third user walks when recording the video may be the same as or similar to the route of the traveling channel in the virtual reality environment space. In this way, when displayed in the travel channel in the virtual reality environment space, a more realistic display effect can be obtained, otherwise the model image may go to an unreasonable position such as "shelf".
  • a communication connection may be established for the user in the user group, so that the communication message is provided to the user when the communication message submitted by the user client in the user group is received.
  • Clients of other users within the user group since the virtual reality environment space is also used for access by at least one second client, at least one second user may also be added to the user group.
  • the seventh embodiment is corresponding to the sixth embodiment, and provides a method for providing information in a virtual reality environment from the perspective of the first user client.
  • the method may include the following steps:
  • the first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used for accessing multiple first clients. Determining, by the server, at least one user group, each user group including at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;
  • S702 Receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model image to the target in the virtual reality environment space.
  • the presentation information of the two data objects is provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model image to the target in the virtual reality environment space.
  • a plurality of user groups may be generated for the first client and the second client accessed in the virtual reality environment space, and each user group may include at least one first client and at least one first In this way, the second client can facilitate the management of users in the virtual reality environment space.
  • the embodiment 8 provides a user information processing method in a virtual reality environment, and the method may include:
  • the server creates a virtual reality environment space for the preset data object.
  • the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is the virtual reality environment space. a visitor user client, the second client being a user client preset in the virtual reality environment;
  • S802 Determine at least one user group, where each user group includes at least one first client and at least one second client.
  • the embodiment of the present application further provides a communication device in a virtual reality environment, and the device is applied to a server.
  • the device may include:
  • a first space establishing unit 901 configured to establish a virtual reality environment for the preset first data object
  • the virtual reality environment space is used for accessing a plurality of first clients and at least one second client, wherein the first client is a client corresponding to the first user accessing the virtual reality environment space
  • the second client is a client corresponding to the second user that is associated with the first data object;
  • the first user group determining unit 902 is configured to determine at least one user group, where each user group includes at least one first user and at least one second user;
  • a first communication connection establishing unit 903 configured to establish a communication connection for a user in the user group, to provide the communication message to the user when receiving a communication message submitted by a user client in the user group Clients of other users within the group.
  • the first user group determining unit 902 can be specifically configured to:
  • the first user accessing the same virtual reality environment space is clustered, at least one user group is generated, and at least one second user is added to the user group.
  • the method may include:
  • a user group information providing unit configured to provide information of the user group to at least one second client associated with the first data object
  • the selection result receiving unit is configured to add the corresponding second user to the selected user group according to the selection result submitted by the second client.
  • the first user group determining unit 902 may be specifically configured to:
  • a new user group is established, and at least one second user is added to the new user group, and according to the first The characteristics of the user determine the matching criteria for the user group.
  • the device may further include:
  • a user group label determining unit configured to determine according to common features of each first user in the same user group The label of the user group
  • the tag information providing unit configured to include the tag information of the user group in the information of the user group provided to the second client.
  • the first user group determining unit 902 may be specifically configured to:
  • Pre-establishing a plurality of user groups for the same virtual reality environment space the user group including the joining condition information and the allocated second user; determining the first when receiving the request of the first client to access the virtual reality environment space Whether a client meets the joining condition of a user group, and if yes, the corresponding first user is added to the user group.
  • the device may further include:
  • a location information determining unit configured to determine location information of a client corresponding to each user in the same user group in the virtual reality environment space
  • a location information providing unit configured to provide, to a client of each user, location information of other user clients in the user group, so as to display other users in the user group in the virtual reality environment space according to the location information.
  • the avatar configured to provide, to a client of each user, location information of other user clients in the user group, so as to display other users in the user group in the virtual reality environment space according to the location information.
  • it can also include:
  • the view information determining unit is configured to determine, when the avatar of the other users in the user group is located in the virtual reality environment space, the user view information corresponding to the target client;
  • a avatar providing unit configured to provide a location in the virtual reality environment space corresponding to the target client according to the view angle and location information of the client corresponding to each user in the user group in the virtual reality environment space The avatar of each other user within its perspective.
  • the avatar corresponding to the second user of the first client is different from the avatar of the first user.
  • the communication message includes a voice communication message
  • the device may further include:
  • a sender location determining unit configured to receive a voice submitted by a user client in the user group Determining the location information of the sender of the message when communicating the message;
  • a sender location providing unit configured to provide location information of the message sender when the voice communication message is provided to clients of other users in the user group, so as to be in the virtual reality environment space
  • the target client provides the voice communication message
  • determining a sound source direction and a distance of the voice communication message relative to a location of the target client determining, in the virtual reality environment space, according to the source direction and the distance The volume of each channel when the voice communication message is played in the client.
  • the device may further include:
  • the recommendation information providing unit is configured to provide, to the first client, recommendation information for adding a friend user, where the recommended object is information of other first users belonging to the same user group as the first user.
  • the preset first data object includes a store object
  • the virtual reality environment space includes a virtual reality store established for the store object.
  • the embodiment of the present application further provides a communication device in a virtual reality environment, which is applied to the first client.
  • the device may include:
  • the first notification unit 1001 is configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the multiple first clients and at least one Accessing by the second client, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, Providing the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing the virtual a client corresponding to the first user of the real environment space, where the second client is a client corresponding to the second user that is associated with the first data object;
  • the communication message submitting unit 1002 is configured to submit the communication message to the server, so that the server provides the communication message to the clients of other users in the user group.
  • the embodiment of the present application further provides a communication device in a virtual reality environment.
  • the first client is applied to the first client.
  • the device may include:
  • the second notification unit 1101 is configured to submit, to the server, a notification message that enters the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients and at least one Accessing by the second client, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, Providing the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing the virtual a client corresponding to the first user of the real environment space, where the second client is a client corresponding to the second user that is associated with the first data object;
  • the communication message receiving unit 1102 is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.
  • the embodiment of the present application further provides a communication device in a virtual reality environment, which is applied to the second client.
  • the device may include:
  • the user group information receiving unit 1201 is configured to receive user group information generated in a virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality a client corresponding to the first user of the environment space, where the second client is a client corresponding to the second user associated with the first data object;
  • the message submitting unit 1202 is configured to submit to the server after receiving the message of the selected target user group, so that the server joins the second user corresponding to the second client to the target user group;
  • the communication message receiving unit 1203 is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;
  • the communication message submitting unit 1204 is configured to submit the communication message of the second user to the server, so that the server provides the communication message to the clients of other users in the user group.
  • the embodiment of the present application further provides a communication device in a virtual reality environment, which is applied to a server.
  • the device may include:
  • a second space establishing unit 1301, configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing by multiple first clients, where the first client is accessing a client corresponding to the first user of the virtual reality environment space;
  • a second user group determining unit 1302, configured to determine at least one user group, each of the user groups includes at least one first user;
  • a second communication connection establishing unit 1303, configured to establish a communication connection for a user in the user group, to provide the communication message to the user when receiving a communication message submitted by a user client in the user group Clients of other users within the group.
  • the virtual reality environment space is also used for access by at least one second client, and the second client is a client corresponding to the second user that is associated with the first data object;
  • the device also includes:
  • a user group information providing unit configured to provide information of the user group to at least one second client associated with the first data object
  • the user group selection unit is configured to add the corresponding second user to the selected user group according to the selection result submitted by the second client.
  • the user group information providing unit may be specifically configured to:
  • the influence information determining subunit is configured to determine influence information of the user group after the second user joins the user group;
  • a sorting subunit configured to provide the at least one second client associated with the first data object after the user group is sorted according to the influence information.
  • the first data object is associated with a plurality of second data objects, and the influence information determining subunit includes:
  • a data object determining subunit configured to determine a first user association included in the same user group Two data object information
  • a first calculating subunit configured to: for each first user and associated second data object in the same user group, according to characteristics of the first user and characteristics of the second data object, and similar first users and similar second
  • the historical browsing feature information under the data object determines an expected value of the conversion rate increase degree of the second data object in the case where the second user participates
  • a second calculating sub-unit configured to add the expected values of the conversion rate increase degree corresponding to the first user and the associated second data object, to obtain an impact on the user group after the second user joins the user group Information.
  • the virtual reality environment space is also used for access by at least one second client, and the second client is a client corresponding to the second user that is associated with the first data object;
  • the device may further include:
  • a user group determining unit configured to determine a target user group that matches a feature of the second user
  • a joining unit configured to join the second user to the target user group.
  • the embodiment of the present application further provides an information providing apparatus in a virtual reality environment, which is applied to a server.
  • the apparatus may specifically include:
  • a third space establishing unit 1401 configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing by multiple first clients, where the first client is accessing a client corresponding to the first user of the virtual reality environment space; the first data object is associated with a plurality of second data objects;
  • the third user group determining unit 1402 is configured to determine at least one user group, where each user group includes at least one first user;
  • the model image information providing unit 1403 is configured to provide model image information to the client corresponding to each user in the same user group, and the model image is used to display the target second data object associated with the user group, so as to be in the virtual reality environment.
  • the display information of the model image to the target second data object is provided in the space.
  • model image information providing unit 1403 may specifically be used to:
  • the model image information is provided to the client corresponding to each user in the user group where the first client is located.
  • model image information providing unit 1403 may specifically be used to:
  • the model image information is provided to the client corresponding to each user in the same user group, and the target second data object is determined according to the second data object that each user in the user group pays attention to.
  • the model image information providing unit 1403 can be used to:
  • the device may further comprise:
  • a recording unit configured to record a third user list that accesses the virtual reality environment space
  • the model image information providing unit 1403 can be used to:
  • model image information providing unit 1403 can be specifically configured to:
  • the model image information providing unit 1403, when specifically providing the display information of the model image to the target second data object in the virtual reality environment space, may be used to:
  • the virtual reality environment space includes virtual travel channel information.
  • the model image information providing unit 1403 may be specifically configured to:
  • Animated information that the synthesized information travels on the channel is provided in the virtual reality environment space.
  • the device may further include:
  • a communication connection establishing unit configured to establish a communication connection for a user in the user group, to provide the communication message to the user group when receiving a communication message submitted by a user client in the user group Clients of other users.
  • the virtual reality environment space is also used for access by at least one second client, and the second client is a client corresponding to the second user that is associated with the first data object;
  • the device also includes:
  • a joining unit configured to add at least one second user to the user group.
  • the embodiment of the present application further provides an information providing apparatus in a virtual reality environment, where the apparatus is applied to the first client, as shown in FIG.
  • the third notification unit 1501 is configured to submit, to the server, a notification message that enters the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used for accessing by multiple first clients.
  • the server determines at least one user group, each user group includes at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;
  • the model image information receiving unit 1502 is configured to receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual in the virtual reality environment space.
  • the display image of the model image to the target second data object.
  • the embodiment of the present application further provides a user information processing device in a virtual reality environment, which is applied to a server.
  • the method may include:
  • a fourth space establishing unit 1601 configured to establish a virtual reality environment space for the preset data object, where the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is a visitor user client of the virtual reality environment space, where the second client is a user client preset in the virtual reality environment;
  • the fourth user group determining unit 1602 is configured to determine at least one user group, where each user group includes at least one first client and at least one second client.
  • the virtual reality environment space may be established by the server for the preset first data object (for example, may be a shop object, etc.), and according to the accessed multiple first clients and at least one second client.
  • the corresponding user generates multiple user groups, and each user in the same user group can share communication messages.
  • the first client is a client corresponding to the first user accessing the virtual reality environment space, for example, may be a client of a buyer or a consumer user.
  • the second client is a client corresponding to the second user associated with the first data object, for example, may be a shopping guide client in a certain store, and the like.
  • the communication message can be directly sent in the user group, and the second client can reply after listening, and the reply communication message can also be used by the user group.
  • Each user client within it is received.
  • the same second client can be enabled to serve more first users at the same time without causing the first user to wait for a long time, and because of the questions raised by any user in the group and the answers made by the second user.
  • the present application can be implemented by means of software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product in essence or in the form of a software product, which may be stored in a storage medium such as a ROM/RAM or a disk.
  • An optical disc or the like includes a number of instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present application or portions of the embodiments.

Abstract

Un mode de réalisation de la présente invention concerne un procédé et un dispositif de communication dans un environnement de réalité virtuelle, le procédé comprenant : l'établissement, par un serveur, d'un espace d'environnement de réalité virtuelle pour un premier objet de données prédéterminé ; l'espace d'environnement de réalité virtuelle étant utilisé pour accéder à des premiers clients multiples et à au moins un second client, les premiers clients correspondant à des premiers utilisateurs visitant l'espace d'environnement de réalité virtuelle et le second client correspondant à un second utilisateur associé au premier objet de données ; la détermination d'au moins un groupe d'utilisateurs, chaque groupe d'utilisateurs comprenant au moins un premier utilisateur et au moins un second utilisateur ; et l'établissement d'une connexion de communication pour des utilisateurs dans le groupe d'utilisateurs, de manière que, lors de la réception d'un message de communication soumis par un client d'utilisateur dans le groupe d'utilisateurs, le message de communication soit fourni aux clients d'autres utilisateurs dans le groupe d'utilisateurs. Le mode de réalisation de la présente invention permet d'augmenter l'efficacité d'échanges entre des utilisateurs, ce qui permet d'économiser des ressources de transmission de système.
PCT/CN2017/092922 2016-07-22 2017-07-14 Procédé et dispositif de communication dans un environnement de réalité virtuelle WO2018014788A1 (fr)

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