WO2018014788A1

WO2018014788A1 - Communication method and device in virtual reality environment

Info

Publication number: WO2018014788A1
Application number: PCT/CN2017/092922
Authority: WO
Inventors: 张哲�
Original assignee: 阿里巴巴集团控股有限公司; 张哲�
Priority date: 2016-07-22
Filing date: 2017-07-14
Publication date: 2018-01-25
Also published as: TW201804337A; TWI749015B; CN107645530A; CN107645530B

Abstract

An embodiment of the present patent application discloses a communication method and device in a virtual reality environment, the method comprising: a server establishing a virtual reality environment space for a preset first data object; the virtual reality environment space being used to access multiple first clients and at least one second client, wherein the first clients correspond to first users visiting the virtual reality environment space, and the second client corresponds to a second user associated with the first data object; determining at least one user group, each user group comprising at least one first user and at least one second user; and establishing a communication connection for users in the user group, such that upon receiving a communication message submitted by a user client in the user group, the communication message is provided to the clients of other users in the user group. The embodiment of the present patent application enables the efficiency of exchanges between users to be increased, thus saving system transmission resources.

Description

Communication method and device in virtual reality environment

Technical field

The present application relates to the field of virtual reality technologies, and in particular, to a communication method and apparatus in a virtual reality environment.

Background technique

Virtual reality technology is a computer simulation system that can create and experience a virtual world. It uses a computer to generate a simulation environment. It is a multi-source information fusion interactive 3D dynamic vision and system simulation of entity behavior, immersing users. Go to the environment. With the development of virtual reality technology, it has been applied in many fields. For example, in the field of e-commerce, through virtual reality, a user can be provided with a store list, and the user can select to enter a store through the control handle, and display related data object information in the store to the user through a three-dimensional form, so that the user Get the experience of shopping in an online store.

In the process of shopping through virtual reality, in order to get closer to the offline physical store shopping and promote the purchase conversion rate of the goods, the merchant usually arranges the "shopper" role in the store for the buyer and the user in the virtual store. Communication, if the buyer user has questions about the store or the product during the shopping process, you can consult the “shopper”. However, in a virtual reality environment, the number of buyers entering the same store in the same time period may be very large. Therefore, the number of users who need to serve at the same time is much larger than that of the actual offline store. This leads to the following situation in the prior art: after a buyer user enters the virtual store and the guide purchaser initiates the consultation, it takes a long time to receive the response from the shopping guide, which may not be because the shopping guide is not online or Not willing to respond, but because the number of guides serving too many people at the same time, when a buyer user asks questions, the guide may be answering questions for other users. In addition, for different buyers who enter the same store, some of the questions may have similarities, and the purchaser's answers may be similar. However, in the prior art, the guides need to answer them one by one. The consulting questions raised by each buyer user are costly at a high cost and also consume a large amount of system transmission resources.

Summary of the invention

The application provides a communication method and device in a virtual reality environment, which can improve the efficiency of communication between users and save system transmission resources.

This application provides the following solutions:

A communication method in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where the first client is a visiting a client corresponding to the first user of the virtual reality environment space, where the second client is a client corresponding to the second user associated with the first data object;

Determining at least one user group, each user group including at least one first user and at least one second user;

Establishing a communication connection for the users in the user group to provide the communication message to the clients of other users in the user group when receiving the communication message submitted by the user client in the user group.

A communication method in a virtual reality environment, comprising:

The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients and the at least one second client. Accessing, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant messaging connection for the user group to receive Providing the communication message submitted by the user client in the user group to the client of another user in the user group; wherein the first client is accessing the virtual reality environment space a client corresponding to the first user, where the second client is a client corresponding to the second user that is associated with the first data object;

The communication message is submitted to the server such that the server provides the communication message to clients of other users within the user group.

A communication method in a virtual reality environment, comprising:

Receiving a communication message forwarded by the server, wherein the communication message is sent by a client of another user in the user group in which the first client is located.

A communication method in a virtual reality environment, comprising:

The second client receives the user group information generated in the virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is the first to access the virtual reality environment space. a client corresponding to the user, where the second client is a client corresponding to the second user associated with the first data object;

After receiving the message of opt-in to the target user group, submitting the message to the server, so that the server joins the second user corresponding to the second client to the target user group;

Receiving a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;

The second user's communication message is submitted to the server so that the server provides the communication message to the clients of other users within the user group.

A communication method in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is the first to access the virtual reality environment space. a client corresponding to a user;

Determining at least one user group, each of the user groups including at least one first user;

A method for providing information in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is the first to access the virtual reality environment space. a client corresponding to the user; the first data object is associated with the plurality of second data objects;

Providing model image information to a client corresponding to each user in the same user group, wherein the model image is used to display a target second data object associated with the user group, so as to provide the model image in the virtual reality environment space. The display information of the target second data object.

The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used for accessing the plurality of first clients, so that the server Determining at least one user group, each of the user groups includes at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;

Receiving virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model image to the target second data in the virtual reality environment space. The display information of the object.

A user information processing method in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset data object; the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client accesses the virtual reality environment space a user client, the second client being a user client preset in the virtual reality environment;

Determining at least one user group, each user group including at least one first client and at least one Second client.

A communication device in a virtual reality environment, applied to a server, comprising:

a first space establishing unit, configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where The first client is a client corresponding to the first user accessing the virtual reality environment space, and the second client is a client corresponding to the second user associated with the first data object;

a first user group determining unit, configured to determine at least one user group, each user group including at least one first user and at least one second user;

a first communication connection establishing unit, configured to establish a communication connection for a user in the user group, to provide the communication message to the user group when receiving a communication message submitted by a user client in the user group Clients of other users within.

A communication device in a virtual reality environment, applied to a first client, comprising:

a first notification unit, configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by multiple first clients and at least one Accessing the two clients, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant messaging connection for the user group, so that Providing the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing the virtual reality a client corresponding to the first user of the environment space, where the second client is a client corresponding to the second user associated with the first data object;

And a communication message submitting unit, configured to submit the communication message to the server, so that the server provides the communication message to clients of other users in the user group.

a second notification unit, configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by multiple first clients and at least one Two client accesses, so that the server determines at least one user group, Each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group to receive a communication message submitted by the user client in the user group. Providing the communication message to a client of another user in the user group; wherein the first client is a client corresponding to a first user accessing the virtual reality environment space, and the second client The end is a client corresponding to the second user that is associated with the first data object;

The communication message receiving unit is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.

A communication device in a virtual reality environment, applied to a second client, comprising:

a user group information receiving unit, configured to receive user group information generated in a virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;

Selecting a message submitting unit, after receiving the message of the opt-in target group, submitting to the server, so that the server joins the second user corresponding to the second client to the target user group;

a communication message receiving unit, configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;

And a communication message submitting unit, configured to submit the communication message of the second user to the server, so that the server provides the communication message to clients of other users in the user group.

a second space establishing unit, configured to establish a virtual reality environment space for the preset first data object; the virtual reality environment space is used for accessing by multiple first clients, where the first client is a visiting a client corresponding to the first user of the virtual reality environment space;

a second user group determining unit, configured to determine at least one user group, each of the user groups including at least one first user;

a second communication connection establishing unit, configured to establish a communication connection for a user in the user group, so that Upon receiving the communication message submitted by the user client within the user group, the communication message is provided to clients of other users within the user group.

An information providing device in a virtual reality environment, applied to a server, comprising:

a third space establishing unit, configured to establish a virtual reality environment space for the preset first data object; the virtual reality environment space is used for accessing by multiple first clients, where the first client is a visiting a client corresponding to the first user of the virtual reality environment space; the first data object is associated with the plurality of second data objects;

a third user group determining unit, configured to determine at least one user group, each of the user groups including at least one first user;

a model image information providing unit, configured to provide model image information to a client corresponding to each user in the same user group, wherein the model image is used to display a target second data object associated with the user group, so as to be in the virtual reality environment space Providing display information of the model image to the target second data object.

An information providing device in a virtual reality environment is applied to a first client, including:

a third notification unit, configured to submit a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used for accessing multiple first clients, so that The server determines at least one user group, and each user group includes at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;

a model image information receiving unit, configured to receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model in the virtual reality environment space Displaying information about the second data object of the target.

A user information processing device in a virtual reality environment, applied to a server, comprising:

a fourth space establishing unit, configured to establish a virtual reality environment space for the preset data object; the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is a visitor user client of the virtual reality environment space, the second client is the a user client preset in a virtual reality environment;

And a fourth user group determining unit, configured to determine at least one user group, where each user group includes at least one first client and at least one second client.

According to a specific embodiment provided by the present application, the present application discloses the following technical effects:

With the embodiment of the present application, the virtual reality environment space may be established by the server for the preset first data object (for example, may be a shop object, etc.), and according to the accessed multiple first clients and at least one second client. The corresponding user generates multiple user groups, and each user in the same user group can share communication messages. The first client is a client corresponding to the first user accessing the virtual reality environment space, for example, may be a client of a buyer or a consumer user. The second client is a client corresponding to the second user associated with the first data object, for example, may be a shopping guide client in a certain store, and the like. In this way, if the first user has a problem and needs to consult the second user, the communication message can be directly sent in the user group, and the second client can reply after listening, and the reply communication message can also be used by the user group. Each user client within it is received. In this way, the same second client can be enabled to serve more first users at the same time without causing the first user to wait for a long time, and because of the questions raised by any user in the group and the answers made by the second user. Can be shared within the user group, therefore, if there is a similar problem with other first users in the user group, the answer can be obtained directly from the second user's answering process to the other first user, without having to ask questions, therefore, it can also save The system transfers resources.

Of course, implementing any of the products of the present application does not necessarily require all of the advantages described above to be achieved at the same time.

DRAWINGS

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings to be used in the embodiments will be briefly described below. Obviously, the drawings in the following description are only some of the present application. For the embodiments, those skilled in the art can obtain other drawings according to the drawings without any creative work.

1 is a flowchart of a first method provided by an embodiment of the present application;

2 is a flowchart of a second method provided by an embodiment of the present application;

3 is a flowchart of a third method provided by an embodiment of the present application;

4 is a flowchart of a fourth method provided by an embodiment of the present application;

FIG. 5 is a flowchart of a fifth method provided by an embodiment of the present application;

6 is a flowchart of a sixth method provided by an embodiment of the present application;

7 is a flowchart of a seventh method provided by an embodiment of the present application;

8 is a flowchart of an eighth method provided by an embodiment of the present application;

9 is a schematic diagram of a first device provided by an embodiment of the present application;

10 is a schematic diagram of a second device provided by an embodiment of the present application;

11 is a schematic diagram of a third device provided by an embodiment of the present application;

FIG. 12 is a schematic diagram of a fourth apparatus according to an embodiment of the present application;

FIG. 13 is a schematic diagram of a fifth device provided by an embodiment of the present application; FIG.

FIG. 14 is a schematic diagram of a sixth apparatus according to an embodiment of the present disclosure;

15 is a schematic diagram of a seventh device provided by an embodiment of the present application;

FIG. 16 is a schematic diagram of an eighth device provided by an embodiment of the present application.

detailed description

The technical solutions in the embodiments of the present application are clearly and completely described in the following with reference to the drawings in the embodiments of the present application. It is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present application are within the scope of the present disclosure.

In the embodiment of the present application, the virtual reality environment space may be established by the server for the preset first data object (for example, may be a shop object, etc.), in order to improve the efficiency of communication between users in the virtual reality environment, The system transmission resources are saved, and multiple user groups may be generated according to the multiple first clients that are accessed and the users corresponding to the at least one second client, and communication messages may be shared between the users in the same user group. The first client is a client corresponding to the first user accessing the virtual reality environment space, for example, may be a client of a buyer or a consumer user. Place The second client is a client corresponding to the second user associated with the first data object, for example, may be a shopping guide client in a certain store, and the like. In this way, if the first user has a problem and needs to consult the second user, the communication message can be directly sent in the user group, and the second client can reply after listening, and the reply communication message can also be used by the user group. Each user client within it is received. In this way, the same second client can be enabled to serve more first users at the same time without causing the first user to wait for a long time, and because of the questions raised by any user in the group and the answers made by the second user. Can be shared within the user group, therefore, if there is a similar problem with other first users in the user group, the answer can be obtained directly from the second user's answering process to the other first user, without having to ask questions, therefore, it can also save The system transfers resources.

In the above implementation manner, the related entities include: a server, a first client, and a second client. The specific implementation manners are described in detail below from the perspective of each entity.

Embodiment 1

This embodiment first provides a communication method in a virtual reality environment from the perspective of a server. Referring to FIG. 1, the method may specifically include the following steps:

S101: The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where the first client is Accessing a client corresponding to the first user of the virtual reality environment space, where the second client is a client corresponding to the second user that is associated with the first data object;

The preset first data object may refer to a store object or the like. Specifically, the first data object may be generally associated with a second user, wherein the so-called second user may refer to a merchant, a shopping guide in the seller's store, etc., the merchant or the seller is publishing the second data object (eg, the product) In the case of an object, a service object, etc., it is generally possible to first create a first data object and then create a specific second data object under the first data object, so that the first data object and the second user also have the same Business or seller user with an associated relationship. After the virtual reality environment space is established for the specific first data object, the first client and the second client can access the virtual reality environment space.

S102: Determine at least one user group, each user group includes at least one first user and One less second user;

In the embodiment of the present application, multiple first users and second users accessing the same virtual reality environment space may be determined as multiple user groups. Specifically, when determining a user group, it may be implemented by using clustering or classification.

The server may first cluster the first user accessing the same virtual reality environment space according to the feature of the first user, generate at least one user group, and then join the user group. At least one second user.

In a specific implementation, for the server, when the first user enters a certain virtual reality environment space, the server can perceive the event, and therefore, the first users in the same virtual space are known to the server. . Furthermore, the server can cluster a plurality of first users in the same virtual space to generate at least one user group. In a specific implementation, the clustering operation may also be started when the first first user enters a certain virtual space. For example, receiving a request for the first client to access the virtual reality environment space, determining a matching user group according to characteristics of the first user, and adding the first user to the matched user group. If there is no user group matching the feature of the first user in the virtual reality environment space, a new user group may be established, and at least one second user is added to the new user group, and according to the The characteristics of the first user determine the matching criteria for the user group.

Specifically, when the first user is clustered, there may be multiple implementation manners. For example, in one mode, since the user feature of the first user can usually be recorded in the system, the user feature may be in the system by using the first user. The historical behavior data in the analysis are obtained. For example, in a specific implementation, according to behavior data of the first user in historical shopping, browsing, collection, etc., the first user may be marked with multiple labels, for example, the label of a first user has “student family” and “tangled madness”. Etc. Another first user's label is "Housewife", and so on. The above information can usually be stored in the first user information database, so that multiple first users in the same virtual space can be clustered into the same user group according to conditions such as having the same label. For example, if both the first user A and the first user B have a "tangled" tag, the first user A and the first user B can be clustered into the same user group, and so on. In the foregoing clustering mode, the common label of each first user in the user group may be used as a label of the corresponding user group, and the like. Of course, in the specific implementation, more clustering conditions may also be considered, which may be determined according to actual clustering precision requirements, etc., and will not be described in detail herein.

After the user group is obtained by clustering, when at least one second user is added to the user group, there may be multiple ways. For example, in one mode, the information of the user group may be provided to the first data. At least one second client associated with the object, and then adding the corresponding second user to the selected user group according to the selection result submitted by the second client. Alternatively, in another implementation manner, the feature of the second user may be automatically determined. If the user group is matched, the second user may be added to the user group.

Another way of establishing a user group may be: pre-establishing a plurality of user groups for the same virtual reality environment space, the user group including the joining condition information and the assigned second user, that is, for one and the same virtual reality environment space. How many user groups exist in the user group, and the joining conditions of each user group can be preset, and the second user can also be added to the user in advance. In this way, when receiving the request of the first client to access the virtual reality environment space, it may be determined whether the first client meets the joining condition of a certain user group, and if yes, the corresponding first user is added. In this user group. In this way, after the first user joins a certain user group, the first user can communicate with the second user assigned in the user group.

In summary, multiple user groups can be obtained in the same virtual space, and the server can record the information of the user group. For example, the information of the recorded user group can be as shown in Table 1:

Table 1

S103: Establish a communication connection for the user in the user group, so as to provide the communication message to the client of another user in the user group when receiving the communication message submitted by the user client in the user group. .

After the user group is generated, the group instant communication connection can be established in units of user groups, so that each client in the same user group can communicate with each other through communication messages. For the server, the communication message may be provided to other clients in the user group when receiving a communication message such as voice or text submitted by any client in the user group. For example, if a user group includes the first users A, B, C, D, and the second user A, when the first user A sends a communication message, the message may be sent to the server first, and the server receives the message. After the message, the user group where the first user A is located, and other clients in the user group may be first determined, and then the received message is sent to each client in the user group, so that the first user B, C, D, and the second user A can receive the communication message sent by the first user A. In this way, each client in the same user group can communicate with each other.

In a specific implementation, in a virtual reality environment, when a user accesses a virtual reality environment space, in addition to the second data object displayed in the virtual reality environment space, the virtual reality environment space may also be The avatar of other users in the space is provided, and the position of the avatar may be determined according to the position of the user in the virtual reality environment space, and the corresponding avatar is virtualized as the user changes his position by operating the control handle or the like. The position in space can also change. Therefore, for the first user, as in the actual offline physical store, in addition to the second data object in the store, other customers in the store can be seen. However, in a virtual reality environment, the number of second users in the same virtual space at the same time is large, and it is often unrealistic to display so many second users' avatars in a virtual space with limited area. Due to people Too much, it is difficult to distinguish the distinction, and the information provided has lost its meaning. Therefore, in the embodiment of the present application, after the user group is generated, when the avatar information of the other user is displayed in the virtual space of the first client, only the avatar corresponding to the user in the user group where the first user is located may be Shown in the virtual reality environment space, the avatars of other users are no longer displayed. That is to say, a first user can see the avatars of the users belonging to the same user group in the virtual reality environment space, and the avatars can also change their positions in the virtual space according to the operation of the first user. In this case, since each user has its own account number, nickname, and the like, it is also possible to display information such as an account number and a nickname of the corresponding user at the top of the avatar and the like, so that the identities of the respective avatars can be distinguished.

In addition, it should be noted that, since the correspondence between the first user and the virtual reality environment space is not fixed, the first user may continuously access or leave a user group. Therefore, the first user group includes the first A user and its number are not fixed and can be updated as the first user enters or leaves. Correspondingly, for a certain first client, the avatars of the first users in the group displayed in the virtual space may also be constantly changing, and some avatars may leave the virtual space with the first user. Disappear, and as other first users enter the virtual space, new avatars can appear, and so on. In a specific implementation, for a server, when a new user joins a user group, the location information of the new user in the virtual space may be provided to a client corresponding to each user in the user group, so that The client in the user group adds an avatar corresponding to the new user in the virtual space. When a user leaves the user group, the user is deleted from the user group and notified to other clients in the user group, so that other clients can associate the avatar corresponding to the user from the virtual space. delete.

It should be noted that, when the avatar corresponding to each client in the user group is displayed in the virtual space, after the second client joins, the corresponding second client may also be displayed in the virtual space. Virtual image. And, the avatar of the first user and the avatar of the second user may be different. For example, in order to distinguish from the first user, the avatar corresponding to the second client may also be displayed as a “robot” image, etc., so that the first user may know if a “robot” image appears in the virtual space. There is already a second client joining the user group.

In addition, in order to enable users to get a more realistic experience in the virtual reality environment, it is also possible to carry out a Some optimizations. For example, when the avatar of the other users in the user group is provided to the target client in the virtual reality environment space, since the user has the concept of “viewing angle” in the virtual reality environment space, in specific implementation, The user perspective information corresponding to the target client may also be determined, and then the target client may be located according to the perspective and the location information of the client corresponding to each user in the user group in the virtual reality environment space. The virtual reality environment space corresponding to the end provides an avatar of other users located within its perspective. When the user's perspective changes, the avatars of other users displayed in the virtual reality environment space can also be updated.

Alternatively, when the user in the user group communicates, voice communication may be preferably adopted. Correspondingly, the communication message may be a voice communication message. At this time, the server receives the voice communication submitted by the user client in the user group. At the time of the message, the location information of the sender of the message may also be determined. When the voice communication message is provided to the clients of other users in the user group, the location information of the sender of the message may also be provided, so as to be When the voice communication message is provided to a target client in the virtual reality environment space, the sound source direction and the distance of the voice communication message relative to the location of the target client may be first determined, and then, according to the source direction and The distance, in the virtual reality environment space, determines the volume of each channel when the voice communication message is played in the client. That is to say, for different users in the same user group, when receiving a voice communication message of a certain user in the group, the volume and orientation of the sound heard may be different according to the position in the virtual reality environment space. It's different, so it's closer to what you hear in a real environment.

In practical applications, according to the generated user group, in addition to group instant communication, since the second user in the user group usually has the same characteristics, for example, “housewives” and the like, the server also The second user in the same user group can be recommended to add the other party as a friend, that is, the server can provide the second client with recommendation information for adding the friend user, and the recommended object is the same as the second user. The other second user of the user group.

Embodiment 2

The second embodiment provides a communication method in a virtual reality environment from the perspective of the first user (buyer user, consumer user, etc.) client. Referring to FIG. 2, the method may specifically include the following step:

S201: The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the multiple first clients and at least one second. Client access, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, so as to Receiving the communication message submitted by the user client in the user group, and providing the communication message to a client of another user in the user group; wherein the first client is accessing the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;

S202: Submit a communication message to the server, so that the server provides the communication message to clients of other users in the user group.

Embodiment 3

In the second embodiment, the protection is performed mainly from the perspective of the first client as the sender of the communication message. In addition, after being added to a user group, the first client may also receive only the packets sent by other member clients. The communication message, in this case, referring to FIG. 3, the third embodiment further provides a communication method in a virtual reality environment, and the method may include:

S301: The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients and at least one second. Client access, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, so as to Receiving the communication message submitted by the user client in the user group, and providing the communication message to a client of another user in the user group; wherein the first client is accessing the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;

S302: Receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.

Embodiment 4

The fourth embodiment mainly provides a communication method in a virtual reality environment from the perspective of a client of a second user (which may be a merchant in a store, such as a merchant user or a seller user). Referring to FIG. 4, the method may specifically include The following steps:

S401: The second client receives the user group information generated in the virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality environment space. a client corresponding to the first user, where the second client is a client corresponding to the second user that is associated with the first data object;

S402: After receiving the message of opt-in to the target user group, submitting the message to the server, so that the server joins the second user corresponding to the second client to the target user group;

S403: Receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;

S404: Submit a communication message of the second user to the server, so that the server provides the communication message to clients of other users in the user group.

The second embodiment to the fourth embodiment are corresponding to the first embodiment, but the descriptions are different. Therefore, the related implementations can be referred to the description in the foregoing first embodiment, and details are not described herein again.

Embodiment 5

In the fifth embodiment, only the first user can be used in the user group, and each of the first users in the same user group can communicate with each other. In this way, the effect of facilitating the transaction can be achieved to some extent. Specifically, referring to FIG. 5, the fifth embodiment provides a communication method in a virtual reality environment, and the method may specifically include the following steps:

S501: The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is accessing the virtual reality environment space. The first user corresponding to the client;

S502: Determine at least one user group, where each user group includes at least one first user;

S503: Establish a communication connection for the user in the user group, so as to provide the communication message to the client of another user in the user group when receiving the communication message submitted by the user client in the user group. .

Of course, in a practical application, the virtual reality environment space is also used for access by at least one second client, and the second client is a client corresponding to the second user that is associated with the first data object. At this point, the second user can also be added to the user group. Specifically, the information of the user group may be provided to the at least one second client associated with the first data object, and the corresponding second user is added to the selected user according to the selection result submitted by the second client. group.

The same virtual space may include multiple user groups. When the user group information is provided to the second client, the user groups may be sorted in a certain order and then provided to the second client. For example, it may be provided according to the sequence of generation of the user group, or, in another implementation manner, the influence information of the user group may be determined after the second user joins the user group, and then, according to the influence information, After sorting the user groups, providing the at least one second client associated with the same virtual space.

That is to say, in the specific implementation, the final purpose of the first user joining the user group is generally to improve the conversion rate of the second data object in the user group, improve the conversion speed, improve the favorable rate, and the like, and therefore, according to the first The user's influence on the user group, sorting the user groups. Since the second client is in the option user group, it may generally be preferable to select the top ranked user group, so that the more influential user group can be preferentially obtained the selected opportunity.

Wherein, when determining the influence information of the second user on a certain user group, the calculation may be performed based on a specific indicator. For example, when the influence information can be calculated, factors of each first user in the user group may be considered, and factors associated with the second data object (eg, product objects in the store, etc.) associated with each user group may also be considered, wherein the user group The second data object within the user may be based on the second data object of interest to the first user within the user group. That is to say, after the first user enters a certain virtual space, the second data object that is of interest can be selected. Therefore, for a user group, a plurality of first users are included, and each of the first A user may also correspond to a second data object of respective interest, whereby the user group may be composed of a plurality of <first user, second data object> pairs. The influence of each user group may be related to the specific second data object in addition to the characteristics of the first user. Therefore, factors in the second data object can also be considered in the process of performing statistics.

In this case, in order to determine the above influence, the second data object information associated with each first user included in the same user group may be determined, and then for each first user and the associated second data object in the same user group. Determining, according to the feature of the first user and the feature of the second data object, and the historical browsing feature information under the similar first user and the similar second data object, determining that the second data object is in the case of the second user participation The conversion rate increase degree expectation value is added, and the expected value of the conversion rate increase degree corresponding to each first user and the associated second data object is added, and the influence of the second user after joining the user group is obtained. information.

Specifically, from an algorithm perspective, the system input may be set as: a first user id, a user group list (each user group includes: a first user id list in the user group, and a second data object in the user group) Id list), as well as a large number of browsing records accumulated offline. Each browsing record may include: a first user id, a second data object id, various features of the first user (level, number of consumption resources under each data object category, etc.), and each of the second data objects Characteristics (including price information such as price, number of data objects of similar type, cost performance, etc.), characteristics of the browsing (the total time spent from seeing to completing the shopping process, the number of other data objects viewed in the middle, whether to place an order, etc. ), and whether there is a second user (ie, a shopping guide, etc.) to participate, and so on. The system output is: the second data object conversion rate (conversion from browse to order) that can be brought to the user group after the second user participates.

There are various specific algorithms, for example, one of them can be:

Firstly, acquiring various feature information of the user from the user database according to the first user id, and acquiring various features of the data object from the second data object database according to the second data object id;

Then, for each pair of <first user id, second data object id>, an algorithm such as collaborative filtering can be used to obtain browsing feature representations of similar users and similar data objects, for example, may be <first user id , the second data object id, the resource information of the second data object, the transaction or not, the presence or absence of the second user participation > list, and the expected increase in the conversion rate of the user group in the case of the second user participation . The specific calculation formula can be:

Conversion rate expectancy with first user participation - conversion rate without first user participation Expected value

Among them, the conversion rate expectation value in the case of the first user participation = the resource information of the second data object × the number of transactions in the case of the second user participation / the total number of pens with the second user participation

Conversion rate expectation value without first user participation = resource information of second data object × number of transactions without second user participation / total number of non-second user participation

Then, the expected value of the degree of increase of the transaction conversion rate corresponding to each of the <first user id and the second data object id> in the user group is added, and the transaction conversion rate of the user group with the participation of the second user is obtained. The expected degree of improvement.

Of course, in the actual application, various optimizations can be performed on the above algorithm, which will not be described in detail herein. In short, for each user group generated, the expected value of the degree of improvement in the transaction conversion rate after the second user is added can be predicted according to historical data analysis and the like, and then the expected value of the promotion degree can be utilized as the second The user's influence on the user group, and sorting each user group, and then providing it to the second client.

In the same user group, only one second client can be allowed to join. When a second client joins a user group, an identifier can be added to the user group to prompt other second clients. If a second client has joined, the other second client can no longer choose to join the user group. The same second client can join multiple user groups at the same time.

Of course, in an actual application, the second user can also be added to the user group in an automatic manner. For example, it may specifically be that a target user group that matches the characteristics of the second user is determined, and then the second user is added to the target user group.

For the specific implementation of the other steps in the fifth embodiment, refer to the introduction in the foregoing first embodiment, and details are not described herein again.

Embodiment 6

In the sixth embodiment, a method for providing information in a virtual reality environment is provided. Referring to FIG. 6, the method may include the following steps:

S601: The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is accessing the virtual reality environment space. a first user corresponding to the client; the first data object is associated with the plurality of second data objects;

S602: Determine at least one user group, where each user group includes at least one first user;

The foregoing steps S601 and S602 may be the same as S501 and S502 in the fifth embodiment, and will not be described in detail herein.

S603: Providing model image information to a client corresponding to each user in the same user group, where the model image is used to display a target second data object associated with the user group, so as to provide the model image in the virtual reality environment space. Display information for the target second data object.

After the user group is established, in the sixth embodiment, the model image information may be provided to the client corresponding to each user in the same user group, because the user group may associate some second data objects (for example, within the user group) The first user selects a second data object to be viewed after entering the virtual space, and the second data object becomes the second data object associated with the user group), therefore, in order to better provide the first user with the first The information of the two data objects may further provide a model image, which may be used to display the target second data object associated with the user group, so that the model image may be provided to the target second data in the virtual reality environment space. The display information of the object.

The above model image information may have multiple timings provided, for example, the request may be initiated by the first user, that is, when receiving the request of the first client to display the target second data object, the first The client image corresponding to each user in the user group where the client is located provides model image information. Alternatively, the server may automatically provide according to a certain policy, for example, providing a model image information to a client corresponding to each user in the same user group according to a certain time interval or at an hour, and according to the user group. The second data object that is of interest to each user within the user determines the target second data object. Furthermore, in another implementation manner, the virtual reality environment space may also be used for third client access, and the third user corresponding to the third client may be a full-time model or will be a model in the virtual space. Ordinary users, and so on. Therefore, it is also possible to provide a model image when the third client accesses. For example, when receiving the access request of the third client, obtaining the third user corresponding to the third client a body shape and motion data, and determining an associated target user group, and then generating a virtual model image according to the body shape and motion data of the third user, and providing a virtual model image to the client corresponding to each user in the target user group information.

Wherein, when the model image information is provided according to the request of the first user or the strategy of the server, the source of the model image may be various. For example, in one mode, a template can be pre-recorded, and the shape, movement, and the like of the model image can be defined in the template, so that when the model image needs to be provided, the information can be provided according to the information defined in the template. .

Or, in another mode, since the number of third users accessing the same virtual reality environment space may be relatively large, a target third client may also be determined from the accessed third client. End, and determining a target third user corresponding to the target third client, and obtaining the body shape and motion data of the target third user, so that the third user's body shape and motion data can be generated according to the target Virtual model image.

The figure data about the third user may be uploaded to the server by the third client, or may be established in advance by the server to establish a connection with the third client, and the third user may provide the action to the server through the third client. The video, etc., the server captures the body shape, motion, and the like of the third user. In order to make the captured data more accurate, the third user can carry the sensor in multiple parts of the body during the action, so that during the process of recording the video, the user can accurately capture the user's Body shape, movement and other data. In this way, a virtual model image can be generated based on the captured data.

In a specific implementation, after the specific virtual model image is provided, when the display information of the virtual model image to the target second data object is specifically provided in the virtual reality environment space, the target second a three-dimensional image corresponding to the data object, synthesizing the virtual model image and the three-dimensional image of the target second data object, and providing the synthesized information in the virtual reality environment space. For example, if the target second data object is a certain clothing and the virtual model image is a model character image, the effect of the model character wearing the clothing can be obtained through synthesis.

Of course, in practical applications, the model image can also be a real third user. For example, the third user can pre-record the video, and after accessing the virtual reality environment space, the video can be submitted, and then, When the display information of the model object to the target second data object is provided in the virtual reality environment space, the three-dimensional image of the second data object may be combined with the image of the third user in the video to obtain the actual situation of the third user. The visual effect after wearing a certain costume.

In addition, in order to enable the first user to view the model display effect of the second data object in a virtual reality environment space, the virtual travel channel information may also be included in the virtual reality environment space, so that the virtual reality environment is When the synthesized information is provided in the space, the animation information that the synthesized information travels on the channel may be provided in the virtual reality environment space. That is to say, the first user is allowed to obtain the effect of watching the model to go "show" in the online store.

In the above manner, if the mode in which the third user records the video in advance to submit the model image information, the route that the third user walks when recording the video may be the same as or similar to the route of the traveling channel in the virtual reality environment space. In this way, when displayed in the travel channel in the virtual reality environment space, a more realistic display effect can be obtained, otherwise the model image may go to an unreasonable position such as "shelf".

Of course, in the embodiment of the present application, a communication connection may be established for the user in the user group, so that the communication message is provided to the user when the communication message submitted by the user client in the user group is received. Clients of other users within the user group. In addition, since the virtual reality environment space is also used for access by at least one second client, at least one second user may also be added to the user group. For the specific implementation, refer to the introduction in the foregoing embodiment, and details are not described herein again.

Example 7

The seventh embodiment is corresponding to the sixth embodiment, and provides a method for providing information in a virtual reality environment from the perspective of the first user client. Referring to FIG. 7, the method may include the following steps:

S701: The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used for accessing multiple first clients. Determining, by the server, at least one user group, each user group including at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;

S702: Receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model image to the target in the virtual reality environment space. The presentation information of the two data objects.

For the specific implementation of the steps in the seventh embodiment, refer to the introduction in the sixth embodiment, and details are not described herein again.

Example eight

In the eighth embodiment, a plurality of user groups may be generated for the first client and the second client accessed in the virtual reality environment space, and each user group may include at least one first client and at least one first In this way, the second client can facilitate the management of users in the virtual reality environment space.

Referring to FIG. 8, the embodiment 8 provides a user information processing method in a virtual reality environment, and the method may include:

S801: The server creates a virtual reality environment space for the preset data object. The virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is the virtual reality environment space. a visitor user client, the second client being a user client preset in the virtual reality environment;

S802: Determine at least one user group, where each user group includes at least one first client and at least one second client.

For the specific implementation of the steps in the eighth embodiment, refer to the introduction in the foregoing embodiments, and details are not described herein again.

Corresponding to the first embodiment, the embodiment of the present application further provides a communication device in a virtual reality environment, and the device is applied to a server. Referring to FIG. 9, the device may include:

a first space establishing unit 901, configured to establish a virtual reality environment for the preset first data object The virtual reality environment space is used for accessing a plurality of first clients and at least one second client, wherein the first client is a client corresponding to the first user accessing the virtual reality environment space The second client is a client corresponding to the second user that is associated with the first data object;

The first user group determining unit 902 is configured to determine at least one user group, where each user group includes at least one first user and at least one second user;

a first communication connection establishing unit 903, configured to establish a communication connection for a user in the user group, to provide the communication message to the user when receiving a communication message submitted by a user client in the user group Clients of other users within the group.

The first user group determining unit 902 can be specifically configured to:

According to the feature of the first user, the first user accessing the same virtual reality environment space is clustered, at least one user group is generated, and at least one second user is added to the user group.

When the at least one second user is added to the user group, the method may include:

a user group information providing unit, configured to provide information of the user group to at least one second client associated with the first data object;

The selection result receiving unit is configured to add the corresponding second user to the selected user group according to the selection result submitted by the second client.

In an implementation manner, the first user group determining unit 902 may be specifically configured to:

Receiving a request for the first client to access the virtual reality environment space, determining a matching user group according to characteristics of the first user, and adding the first user to the matched user group.

When there is no user group matching the feature of the first user in the virtual reality environment space, a new user group is established, and at least one second user is added to the new user group, and according to the first The characteristics of the user determine the matching criteria for the user group.

In a specific implementation, the device may further include:

a user group label determining unit, configured to determine according to common features of each first user in the same user group The label of the user group;

The tag information providing unit, configured to include the tag information of the user group in the information of the user group provided to the second client.

In another implementation manner, the first user group determining unit 902 may be specifically configured to:

Pre-establishing a plurality of user groups for the same virtual reality environment space, the user group including the joining condition information and the allocated second user; determining the first when receiving the request of the first client to access the virtual reality environment space Whether a client meets the joining condition of a user group, and if yes, the corresponding first user is added to the user group.

In specific implementation, the device may further include:

a location information determining unit, configured to determine location information of a client corresponding to each user in the same user group in the virtual reality environment space;

a location information providing unit, configured to provide, to a client of each user, location information of other user clients in the user group, so as to display other users in the user group in the virtual reality environment space according to the location information. The avatar.

In addition, it can also include:

The view information determining unit is configured to determine, when the avatar of the other users in the user group is located in the virtual reality environment space, the user view information corresponding to the target client;

a avatar providing unit, configured to provide a location in the virtual reality environment space corresponding to the target client according to the view angle and location information of the client corresponding to each user in the user group in the virtual reality environment space The avatar of each other user within its perspective.

The avatar corresponding to the second user of the first client is different from the avatar of the first user.

In addition, in a preferred manner, the communication message includes a voice communication message, and the device may further include:

a sender location determining unit, configured to receive a voice submitted by a user client in the user group Determining the location information of the sender of the message when communicating the message;

a sender location providing unit, configured to provide location information of the message sender when the voice communication message is provided to clients of other users in the user group, so as to be in the virtual reality environment space When the target client provides the voice communication message, determining a sound source direction and a distance of the voice communication message relative to a location of the target client, determining, in the virtual reality environment space, according to the source direction and the distance The volume of each channel when the voice communication message is played in the client.

In addition, the device may further include:

The recommendation information providing unit is configured to provide, to the first client, recommendation information for adding a friend user, where the recommended object is information of other first users belonging to the same user group as the first user.

The preset first data object includes a store object, and the virtual reality environment space includes a virtual reality store established for the store object.

Corresponding to the second embodiment, the embodiment of the present application further provides a communication device in a virtual reality environment, which is applied to the first client. Referring to FIG. 10, the device may include:

The first notification unit 1001 is configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the multiple first clients and at least one Accessing by the second client, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, Providing the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing the virtual a client corresponding to the first user of the real environment space, where the second client is a client corresponding to the second user that is associated with the first data object;

The communication message submitting unit 1002 is configured to submit the communication message to the server, so that the server provides the communication message to the clients of other users in the user group.

Corresponding to the three-phase of the embodiment, the embodiment of the present application further provides a communication device in a virtual reality environment. The first client is applied to the first client. Referring to FIG. 11, the device may include:

The second notification unit 1101 is configured to submit, to the server, a notification message that enters the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients and at least one Accessing by the second client, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group, Providing the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing the virtual a client corresponding to the first user of the real environment space, where the second client is a client corresponding to the second user that is associated with the first data object;

The communication message receiving unit 1102 is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.

Corresponding to the fourth embodiment, the embodiment of the present application further provides a communication device in a virtual reality environment, which is applied to the second client. Referring to FIG. 12, the device may include:

The user group information receiving unit 1201 is configured to receive user group information generated in a virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality a client corresponding to the first user of the environment space, where the second client is a client corresponding to the second user associated with the first data object;

The message submitting unit 1202 is configured to submit to the server after receiving the message of the selected target user group, so that the server joins the second user corresponding to the second client to the target user group;

The communication message receiving unit 1203 is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;

The communication message submitting unit 1204 is configured to submit the communication message of the second user to the server, so that the server provides the communication message to the clients of other users in the user group.

Corresponding to the fifth embodiment, the embodiment of the present application further provides a communication device in a virtual reality environment, which is applied to a server. Referring to FIG. 13, the device may include:

a second space establishing unit 1301, configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing by multiple first clients, where the first client is accessing a client corresponding to the first user of the virtual reality environment space;

a second user group determining unit 1302, configured to determine at least one user group, each of the user groups includes at least one first user;

a second communication connection establishing unit 1303, configured to establish a communication connection for a user in the user group, to provide the communication message to the user when receiving a communication message submitted by a user client in the user group Clients of other users within the group.

The virtual reality environment space is also used for access by at least one second client, and the second client is a client corresponding to the second user that is associated with the first data object;

The device also includes:

The user group selection unit is configured to add the corresponding second user to the selected user group according to the selection result submitted by the second client.

The user group information providing unit may be specifically configured to:

The influence information determining subunit is configured to determine influence information of the user group after the second user joins the user group;

And a sorting subunit, configured to provide the at least one second client associated with the first data object after the user group is sorted according to the influence information.

The first data object is associated with a plurality of second data objects, and the influence information determining subunit includes:

a data object determining subunit, configured to determine a first user association included in the same user group Two data object information;

a first calculating subunit, configured to: for each first user and associated second data object in the same user group, according to characteristics of the first user and characteristics of the second data object, and similar first users and similar second The historical browsing feature information under the data object determines an expected value of the conversion rate increase degree of the second data object in the case where the second user participates;

a second calculating sub-unit, configured to add the expected values of the conversion rate increase degree corresponding to the first user and the associated second data object, to obtain an impact on the user group after the second user joins the user group Information.

The device may further include:

a user group determining unit, configured to determine a target user group that matches a feature of the second user;

a joining unit, configured to join the second user to the target user group.

Corresponding to the sixth embodiment, the embodiment of the present application further provides an information providing apparatus in a virtual reality environment, which is applied to a server. Referring to FIG. 14, the apparatus may specifically include:

a third space establishing unit 1401, configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing by multiple first clients, where the first client is accessing a client corresponding to the first user of the virtual reality environment space; the first data object is associated with a plurality of second data objects;

The third user group determining unit 1402 is configured to determine at least one user group, where each user group includes at least one first user;

The model image information providing unit 1403 is configured to provide model image information to the client corresponding to each user in the same user group, and the model image is used to display the target second data object associated with the user group, so as to be in the virtual reality environment. The display information of the model image to the target second data object is provided in the space.

In a specific implementation, the model image information providing unit 1403 may specifically be used to:

When receiving the request for the first client to display the target second data object, the model image information is provided to the client corresponding to each user in the user group where the first client is located.

Alternatively, the model image information providing unit 1403 may specifically be used to:

According to the preset policy, the model image information is provided to the client corresponding to each user in the same user group, and the target second data object is determined according to the second data object that each user in the user group pays attention to.

The model image information providing unit 1403 can be used to:

Provides a virtual model image based on pre-recorded templates.

Alternatively, the device may further comprise:

a recording unit, configured to record a third user list that accesses the virtual reality environment space;

The model image information providing unit 1403 can be used to:

Determining, from a third client that has been accessed, a target third user corresponding to the target third client; obtaining a body shape and action data of the target third user, and according to the physical shape of the target third user And the action data generates a virtual model image.

In another mode, the model image information providing unit 1403 can be specifically configured to:

Upon receiving the access request of the third client, obtaining the body shape and action data of the third user corresponding to the third client, and determining the associated target user group; generating virtual according to the body shape data of the third user The model image, and provides virtual model image information to the client corresponding to each user in the target user group.

The model image information providing unit 1403, when specifically providing the display information of the model image to the target second data object in the virtual reality environment space, may be used to:

And synthesizing the model image and the three-dimensional image of the target second data object according to the three-dimensional image corresponding to the target second data object, and providing the synthesized in the virtual reality environment space Information.

In addition, the virtual reality environment space includes virtual travel channel information. When the model image information providing unit 1403 provides the synthesized information in the virtual reality environment space, the model image information providing unit 1403 may be specifically configured to:

Animated information that the synthesized information travels on the channel is provided in the virtual reality environment space.

In addition, in this embodiment, the device may further include:

a communication connection establishing unit, configured to establish a communication connection for a user in the user group, to provide the communication message to the user group when receiving a communication message submitted by a user client in the user group Clients of other users.

The device also includes:

And a joining unit, configured to add at least one second user to the user group.

Corresponding to the seventh embodiment, the embodiment of the present application further provides an information providing apparatus in a virtual reality environment, where the apparatus is applied to the first client, as shown in FIG.

The third notification unit 1501 is configured to submit, to the server, a notification message that enters the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used for accessing by multiple first clients. The server determines at least one user group, each user group includes at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;

The model image information receiving unit 1502 is configured to receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual in the virtual reality environment space. The display image of the model image to the target second data object.

Corresponding to the eighth embodiment, the embodiment of the present application further provides a user information processing device in a virtual reality environment, which is applied to a server. Referring to FIG. 16, the method may include:

a fourth space establishing unit 1601, configured to establish a virtual reality environment space for the preset data object, where the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is a visitor user client of the virtual reality environment space, where the second client is a user client preset in the virtual reality environment;

The fourth user group determining unit 1602 is configured to determine at least one user group, where each user group includes at least one first client and at least one second client.

It will be apparent to those skilled in the art from the above description of the embodiments that the present application can be implemented by means of software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product in essence or in the form of a software product, which may be stored in a storage medium such as a ROM/RAM or a disk. , An optical disc or the like includes a number of instructions for causing a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present application or portions of the embodiments.

The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for a system or system embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment. The system and system embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie It can be located in one place or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the embodiment. Those of ordinary skill in the art can understand and implement without any creative effort.

The communication method and device in the virtual reality environment provided by the present application are described in detail. The principles and implementation manners of the present application are described in the specific examples. The description of the above embodiments is only used to help understand the present application. The method of application and its core idea; at the same time, there will be changes in the specific embodiments and application scope according to the idea of the present application for those skilled in the art. In summary, the content of this specification should not be construed as limiting the application.

Claims

A communication method in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where the first client is a visiting a client corresponding to the first user of the virtual reality environment space, where the second client is a client corresponding to the second user associated with the first data object;

Determining at least one user group, each user group including at least one first user and at least one second user;

Establishing a communication connection for the users in the user group to provide the communication message to the clients of other users in the user group when receiving the communication message submitted by the user client in the user group.
The method according to claim 1, wherein said determining at least one user group comprises:

According to the feature of the first user, the first user accessing the same virtual reality environment space is clustered, at least one user group is generated, and at least one second user is added to the user group.
The method according to claim 2, wherein the adding at least one second user to the user group comprises:

Providing information of the user group to at least one second client associated with the first data object;

According to the selection result submitted by the second client, the corresponding second user is added to the selected user group.
The method according to claim 2, wherein said generating at least one user group comprises:

Receiving a request for the first client to access the virtual reality environment space, and determining a matched user group according to characteristics of the first user;

Adding the first user to the matching user group.
The method of claim 4, further comprising:

When there is no user group matching the feature of the first user in the virtual reality environment space At the same time, a new user group is established, at least one second user is added to the new user group, and the matching condition of the user group is determined according to the characteristics of the first user.
The method of claim 2, wherein the method further comprises:

Determining a label of the user group according to common features of each first user in the same user group;

The information of the user group provided to the second client includes tag information of the user group.
The method according to claim 1, wherein said determining at least one user group comprises:

Establishing a plurality of user groups for the same virtual reality environment space in advance, the user group including the joining condition information and the allocated second user;

When receiving the request of the first client to access the virtual reality environment space, determining whether the first client meets the joining condition of a user group, and if yes, adding the corresponding first user to the user group .
The method according to any one of claims 1 to 7, further comprising:

Determining location information of the client corresponding to each user in the same user group in the virtual reality environment space;

The location information of each user client in the user group is provided to the client of each user, so as to display the avatars of other users in the user group in the virtual reality environment space according to the location information.
The method of claim 8 further comprising:

Defining user view information corresponding to the target client when the avatar of the other users in the user group is provided to the target client in the virtual reality environment space;

Providing other locations in the virtual reality environment space corresponding to the target client in the virtual reality environment space according to the view angle and the location information of the client corresponding to each user in the user group in the virtual reality environment space The avatar of the user.
The method according to claim 8, wherein the avatar corresponding to the second user of the first client is different from the avatar of the first user.
Method according to any of claims 1 to 7, characterized in that said communication message The method includes a voice communication message, and the method further includes:

Determining location information of the sender of the message when receiving the voice communication message submitted by the user client in the user group;

Providing the voice communication message to the client of another user in the user group, further providing location information of the message sender to provide the voice to a target client in the virtual reality environment space Determining, in the communication message, a sound source direction and a distance of the voice communication message relative to a location of the target client, determining, according to the source direction and the distance, the voice communication message in the virtual reality environment space The volume of each channel when playing in the terminal.
The method according to any one of claims 1 to 7, further comprising:

The first client is provided with recommendation information for adding a friend user, and the recommended object is information of other first users belonging to the same user group as the first user.
The method according to any one of claims 1 to 7, wherein the preset first data object comprises a store object, and the virtual reality environment space comprises a virtual reality store established for the store object.
A communication method in a virtual reality environment, comprising:

The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients and the at least one second client. Accessing, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant messaging connection for the user group to receive Providing the communication message submitted by the user client in the user group to the client of another user in the user group; wherein the first client is accessing the virtual reality environment space a client corresponding to the first user, where the second client is a client corresponding to the second user that is associated with the first data object;

The communication message is submitted to the server such that the server provides the communication message to clients of other users within the user group.
A communication method in a virtual reality environment, comprising:

The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the multiple first clients. And accessing the at least one second client, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant for the user group Communicating to provide the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing a client corresponding to the first user of the virtual reality environment space, where the second client is a client corresponding to the second user that is associated with the first data object;

Receiving a communication message forwarded by the server, wherein the communication message is sent by a client of another user in the user group in which the first client is located.
A communication method in a virtual reality environment, comprising:

The second client receives the user group information generated in the virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is the first to access the virtual reality environment space. a client corresponding to the user, where the second client is a client corresponding to the second user associated with the first data object;

After receiving the message of opt-in to the target user group, submitting the message to the server, so that the server joins the second user corresponding to the second client to the target user group;

Receiving a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;

The second user's communication message is submitted to the server so that the server provides the communication message to the clients of other users within the user group.
A communication method in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is the first to access the virtual reality environment space. a client corresponding to a user;

Determining at least one user group, each of the user groups including at least one first user;

Establishing a communication connection for the users in the user group to provide the communication message to the clients of other users in the user group when receiving the communication message submitted by the user client in the user group.
The method of claim 17 wherein said virtual reality environment space Also used for access by at least one second client, the second client being a client corresponding to a second user associated with the first data object;

The method further includes:

Providing information of the user group to at least one second client associated with the first data object;

According to the selection result submitted by the second client, the corresponding second user is added to the selected user group.
The method according to claim 18, wherein the providing the information of the user group to the at least one second client associated with the first data object comprises:

Determining influence information of the user group after the second user joins the user group;

After sorting the user groups according to the influence information, providing the at least one second client associated with the first data object.
The method according to claim 19, wherein the first data object is associated with a plurality of second data objects, and the determining the influence information of the user group after the second user joins the user group, include:

Determining second data object information associated with each first user included in the same user group;

For each first user and associated second data object in the same user group, according to the characteristics of the first user and the characteristics of the second data object, and historical browsing feature information under similar first users and similar second data objects Determining an expected value of the degree of conversion rate increase for the second data object in the presence of the second user;

The expected values of the conversion rate increase degree corresponding to the first user and the associated second data object are added to obtain the influence information of the user group after the second user joins the user group.
The method according to claim 17, wherein the virtual reality environment space is further used for access of at least one second client, and the second client is second associated with the first data object The client corresponding to the user;

The method further includes:

Determining a target user group that matches a feature of the second user;

Adding the second user to the target user group.
A method for providing information in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients, where the first client is the first to access the virtual reality environment space. a client corresponding to the user; the first data object is associated with the plurality of second data objects;

Determining at least one user group, each of the user groups including at least one first user;

Providing model image information to a client corresponding to each user in the same user group, wherein the model image is used to display a target second data object associated with the user group, so as to provide the model image in the virtual reality environment space. The display information of the target second data object.
The method according to claim 22, wherein the providing the model image information to the client corresponding to each user in the same user group comprises:

When receiving the request for the first client to display the target second data object, the model image information is provided to the client corresponding to each user in the user group where the first client is located.
The method according to claim 22, wherein the providing the model image information to the client corresponding to each user in the same user group comprises:

According to the preset policy, the model image information is provided to the client corresponding to each user in the same user group, and the target second data object is determined according to the second data object that each user in the user group pays attention to.
The method according to claim 23 or 24, wherein the providing model image information comprises:

Provides a virtual model image based on pre-recorded templates.
The method of claim 23 or 24, wherein the method further comprises:

Recording a third user list that accesses the virtual reality environment space;

The providing model image information includes:

Determining, from a third client that has been accessed, a target third user corresponding to the target third client;

Obtaining the body shape and motion data of the target third user, and generating a virtual model image according to the body shape and motion data of the target third user.
The method according to claim 22, wherein the providing the model image information to the client corresponding to each user in the same user group comprises:

When receiving the access request of the third client, obtaining the third user corresponding to the third client Body shape and motion data, and determine the associated target user group;

Generating a virtual model image according to the body shape data of the third user, and providing virtual model image information to clients corresponding to each user in the target user group.
The method according to claim 22, wherein the providing the display information of the model image to the target second data object in the virtual reality environment space comprises:

And synthesizing the model image and the three-dimensional image of the target second data object according to the three-dimensional image corresponding to the target second data object, and providing the synthesized information in the virtual reality environment space.
The method according to claim 28, wherein the virtual reality environment space includes virtual travel channel information, and the providing the synthesized information in the virtual reality environment space comprises:

Animated information that the synthesized information travels on the channel is provided in the virtual reality environment space.
The method according to claim 22, wherein the virtual reality environment space includes virtual travel channel information, including:

In the virtual reality environment space, animation information traveling on the channel is provided.
The method of claim 22, further comprising:

Establishing a communication connection for the users in the user group to provide the communication message to the clients of other users in the user group when receiving the communication message submitted by the user client in the user group.
The method according to claim 22, wherein the virtual reality environment space is further used for access of at least one second client, and the second client is second associated with the first data object The client corresponding to the user;

The method further includes:

At least one second user is added to the user group.
A method for providing information in a virtual reality environment, comprising:

The first client submits a notification message to the server to enter the target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by the plurality of first clients. Accessing, so that the server determines at least one user group, each user group includes at least one first user; wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;

Receiving virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model image to the target second data in the virtual reality environment space. The display information of the object.
A user information processing method in a virtual reality environment, comprising:

The server establishes a virtual reality environment space for the preset data object; the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client accesses the virtual reality environment space a user client, the second client being a user client preset in the virtual reality environment;

Determining at least one user group, each user group including at least one first client and at least one second client.
A communication device in a virtual reality environment, which is characterized in that it is applied to a server, including:

a first space establishing unit, configured to establish a virtual reality environment space for the preset first data object, where the virtual reality environment space is used for accessing multiple first clients and at least one second client, where The first client is a client corresponding to the first user accessing the virtual reality environment space, and the second client is a client corresponding to the second user associated with the first data object;

a first user group determining unit, configured to determine at least one user group, each user group including at least one first user and at least one second user;

a first communication connection establishing unit, configured to establish a communication connection for a user in the user group, to provide the communication message to the user group when receiving a communication message submitted by a user client in the user group Clients of other users within.
A communication device in a virtual reality environment, which is applied to a first client, and includes:

a first notification unit, configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by multiple first clients and at least one Two client accesses, so that the server determines at least one user group, Each user group includes at least one first client and at least one second client, and establishes a group instant communication connection for the user group to receive a communication message submitted by the user client in the user group. Providing the communication message to a client of another user in the user group; wherein the first client is a client corresponding to a first user accessing the virtual reality environment space, and the second client The end is a client corresponding to the second user that is associated with the first data object;

And a communication message submitting unit, configured to submit the communication message to the server, so that the server provides the communication message to clients of other users in the user group.
A communication device in a virtual reality environment, which is applied to a first client, and includes:

a second notification unit, configured to submit, to the server, a notification message that enters a target virtual reality environment space, where the virtual reality environment space is established by the server for the preset first data object, and is used by multiple first clients and at least one Accessing the two clients, so that the server determines at least one user group, each user group includes at least one first client and at least one second client, and establishes a group instant messaging connection for the user group, so that Providing the communication message to a client of another user in the user group when receiving the communication message submitted by the user client in the user group; wherein the first client is accessing the virtual reality a client corresponding to the first user of the environment space, where the second client is a client corresponding to the second user associated with the first data object;

The communication message receiving unit is configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the first client is located.
A communication device in a virtual reality environment, which is applied to a second client, including:

a user group information receiving unit, configured to receive user group information generated in a virtual reality environment space provided by the server, where the user group includes at least one first client; the first client is configured to access the virtual reality environment a client corresponding to the first user of the space, where the second client is a client corresponding to the second user associated with the first data object;

Selecting a message submitting unit, after receiving the message of the opt-in target group, submitting to the server, so that the server joins the second user corresponding to the second client to the target user group;

a communication message receiving unit, configured to receive a communication message forwarded by the server, where the communication message is sent by a client of another user in the user group where the second client is located;

And a communication message submitting unit, configured to submit the communication message of the second user to the server, so that the server provides the communication message to clients of other users in the user group.
A communication device in a virtual reality environment, which is characterized in that it is applied to a server, including:

a second space establishing unit, configured to establish a virtual reality environment space for the preset first data object; the virtual reality environment space is used for accessing by multiple first clients, where the first client is a visiting a client corresponding to the first user of the virtual reality environment space;

a second user group determining unit, configured to determine at least one user group, each of the user groups including at least one first user;

a second communication connection establishing unit, configured to establish a communication connection for a user in the user group, to provide the communication message to the user group when receiving a communication message submitted by a user client in the user group Clients of other users within.
An information providing apparatus in a virtual reality environment, which is characterized in that it is applied to a server, and includes:

a third space establishing unit, configured to establish a virtual reality environment space for the preset first data object; the virtual reality environment space is used for accessing by multiple first clients, where the first client is a visiting a client corresponding to the first user of the virtual reality environment space; the first data object is associated with the plurality of second data objects;

a third user group determining unit, configured to determine at least one user group, each of the user groups including at least one first user;

a model image information providing unit, configured to provide model image information to a client corresponding to each user in the same user group, wherein the model image is used to display a target second data object associated with the user group, so as to be in the virtual reality environment space Providing display information of the model image to the target second data object.
An information providing apparatus in a virtual reality environment, which is applied to a first client, and includes:

a third notification unit, configured to submit a notification message to the server to enter the target virtual reality environment space, The virtual reality environment space is established by the server for the preset first data object, and is used for accessing by multiple first clients, so that the server determines at least one user group, and each user group includes at least one first user. Wherein the first client is a client corresponding to the first user accessing the virtual reality environment space;

a model image information receiving unit, configured to receive virtual model image information provided by the server, where the virtual model image is used to display the target second data object associated with the user group, so as to provide the virtual model in the virtual reality environment space Displaying information about the second data object of the target.
A user information processing device in a virtual reality environment, which is characterized in that it is applied to a server, including:

a fourth space establishing unit, configured to establish a virtual reality environment space for the preset data object; the virtual reality environment space includes a plurality of first clients and at least one second client, where the first client is a visitor user client of the virtual reality environment space, where the second client is a user client preset in the virtual reality environment;

And a fourth user group determining unit, configured to determine at least one user group, where each user group includes at least one first client and at least one second client.